eJOURNAL Issue 17

eJOURNAL

ISSUE 17 - SEPT 2024

AUTUMN EDITION

WHY HAIRDRESSERS ARE CHOOSING LIQUID JEWLZ

Top 10 Suggestions HOW TO BOOST YOUR SALON BUSINESS BY

Mandyx

+ MORE...

GLOBAL COSMETICS GROUP

IVE COMING L O A GUIDE T CIAL SALON SO MEDIA

eNEWS

LIQUID WHY HAIRDRESSERS ARE TURNING Quality: Now more than even there is a significant shift towards wellness, sustainability and branding claims. Both hairdressers and consumers are prioritising products with high-quality ingredients that are gentle and good for the hair yet still delivering beautiful colour results.

Liquid Jewlz contains the u n i q u e Ve g a n B o n d C o m p l e x , the collective blend of natural superfood ingredients that nourish and protect the hair, making Jewlz a contender against competitor brands

Ease of Use: Hairdressers appreciate products that are easy to apply and work with.

Liquid Jewlz is a formula that mixes and spreads smoothly and evenly, making the process more efficient. A little goes a long way!

Brand Reputation: Leyton House may have a strong reputation in the hair care industry, known for producing high-quality products that professionals trust. Hairdressers are more likely to try and recommend products from reputable brands.

Performance: Liquid Jewlz delivers excellent true to swatch results. Liquid Jewlz are vibrant and long-lasting with a smooth texture, and gives a healthy-looking appearance to the hair.

Hairdressers rely on products that consistently perform well to satisfy the clients and build their own salon reputation.

Versatility: Liquid Jewlz offers a range of 31 shades, allowing hairdressers to achieve various looks from blended grey coverage, root smudges to block colours and caters to different client preferences. Versatile products save time and money.

Affordability: Liquid Jewlz is now the #1 choice amongst Leyton House demi users for its affordability which only adds to its appeal among hairdressers.

While delivering high-quality results mentioned previously, its reasonable price point makes it a cost-effective option for professionals.

JEWLZ TO LIQUID JEWLZ In just a single bottle (100/3oz) applied to an average shoulder length hair, a salon can commit to at least 5 applications per bottle!

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This affordability allows hairdressers to maintain quality standards while managing their expenses, which is essential for running a successful salon business.

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So, its combination of quality and affordability makes it a favourite choice among hairdressers who seek value without compromising on results.

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5 AFFORDABILITY 1:2 mix, 5 applications per bottle = Can SAVE over 50% in salon inventory costs compared to competitors brands

WHAT YOU THINK OF LIQUID JEWLZ

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eNEWS

PATIJA 2024

Every year, the International Hairdressing Festival, presented by Hairstyle News, celebrates the artistry and evolution of the hairdressing profession.

This prestigious event, dedicated to fostering a strong and dynamic hairdressing community, takes place in the picturesque town of Opatija, Croatia. Here, creativity knows no bounds, and passion meets professionalism in a vibrant, two-day extravaganza.

A hub for innovation and learning, the festival’s mission is clear: to ignite creativity, nurture passion, and facilitate knowledge exchange among hairdressers.

Over two days, participants have access to a wealth of educational resources, including specialised seminars, insightful business lectures, and an expansive exhibition space featuring sales stands, catering to every hairdresser professional.

The festival draws a diverse crowd, from salon owners and managers to apprentices, students, and representatives of

global hairdressing colour houses. It’s a melting pot of talent and expertise. This gathering provides a unique platform for networking, collaboration, and the sharing of innovative ideas.

Leyton House Croatia were among the highlights of HAIRSTYLE 2024, featuring the dynamic V17 team led by Sead Nunic and Paula Viher. Under the guidance of Leyton House European Distribution Manager, Ed Grimson, Sead and Paula presented a captivating showcase of timeless hairstyles inspired by British film classics from the ‘60s and ‘70s.

Their presentation was a blend of tradition and innovation. Utilising the latest Liquid Jewlz toners, coppers and base shades, bringing their creative vision to life. The program was not only visually stunning but also educational, offering attendees a chance to learn from some of the best in the business and see for themselves the colour results and effects of Leyton House.

The festival continues to be a beacon of inspiration and education in the

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Wh an Hai for the you

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irdressing world. By fostering eativity, passion, and knowledge change, it ensures the hairdressing mmunity remains vibrant and forwardnking.

hether an established salon owner or aspiring student, the International irdressing Festival offers something everyone, making it a celebration of e art and science of hairdressing that u won’t want to miss.

eEDUCATION

KENTUCKY TO NEW JERSEY Kentucky distributor MS Styling, owners Maria & Steven hosted a Leyton House Professional education event with US educator and brand manager Su Bee Courtney.

Setting the stage with bold block Colour trends. Education is the cornerstone of current skills and talents, which translate to creativity and profitability.

Su Bee said ‘It was fantastic to meet new friends at the event and keeping the conversation around color innovative, and transform hair with vibrant hues and the Leyton House brand’.

We immersed yourselves in the latest techniques and trends, and each attendee elevated their artistry and creativity.

Everyone embraced the power of

education to enhance their creativity, Su Bee said ‘I can’t wait to come back to Kentucky for the next educational workshop, looking forward to exchanging ideas and continuing to push the colour boundaries of Leyton House.

We’d like to thank host salon Seamless Hair Design for catering to everyone and sharing your great salon space.

Next stop for Su Bee is over to New Jersey.

Leyton House and Pierre Marco Beauty are teaming up to enhance sales and provide exceptional support to stylists. A heartfelt thank you to Vincent for consistently paving the way for our success.

This partnership aims to bring innovative products and superior resources to the hairstyling community. Combining the strengths of both companies, we are committed to offering unparalleled support and opportunities for growth to stylists in NJ. Vincent’s dedication and leadership have been instrumental in our journey, ensuring that we are always equipped to achieve our best.

Together, we look forward to creating a brighter future in the beauty industry, where stylists can thrive, innovate, and excel.

Liquid Jewlz 9.046 Peach Melba + 1.5% (5volume ) Correction made so easy!

RECOMMENDED MUST READ ARTICLE

eBUSINESS

Top 10 Suggestions HOW TO BOOST YOUR SALON BUSINESS

BY MANDY JOLLY

Running a successful salon business takes more than skill and creativity; it demands strategic planning and continuous improvement.

Whether you're looking to attract new clients, retain existing ones, or streamline your operations. We take you through our top 10 suggestions to provide valuable insights and actionable steps to boost your salon business and elevate your salon's performance for long-term success.

EXCLUSIVITY - A way to differentiate your salon from the one down the high street is to promote your salon as an exclusive Leyton House salon elevating your image and position as a luxury destination using a premium brand.

By leveraging the quality associated with the Leyton House brand, you can attract clients who seek exceptional service and premium products. This may not only set your salon apart but creates a unique selling proposition that highlights your commitment to excellence, making you a standout choice whether on the high street, rent a chair or home salon.

TRAINING - As a salon owner, rent a chair or mobile, it is crucial to stay updated on your product knowledge and to share this information with your team. Understanding the benefits of each product and recommending the best options for your clients’ hair needs is essential.

THIS IS WHAT WE’RE GREAT AT! ASK US - I and/or my team need a refresher/ training on Leyton House Professional send an email to info@leytonhouseprofessional.com, and we’ll arrange for an educator to contact you.

PRICING - Maintain a clean and simple service menu. Offering too many services and

stocking a variety of brands can lead to higher expenses. While we understand that salons need to carry different brands for electrical tools and sundries, it’s beneficial to keep your chemical and retail products to a single brand, such as Leyton House. This approach not only reduces your stock inventory but also leverages the multi-functional benefits of Leyton House products.

EXPRESS COLOUR SERVICE - Use Couture Silk Permanent Colour. There’s no need to invest in a separate 10-20 minute express colour brand because Couture Silk has you covered. By processing the colour under gentle heat for just 15 minutes, you can achieve the same results as you would without heat. This approach not only provides clients with a quick, high-quality colour service but also offers a cost-effective way to manage client appointments efficiently, allowing you to prepare for the next service.

REBOOK - Train staff to rebook the clients’ next appointment. Rebooking is crucial as 80% of your business comes from these repeat customers. By securing future appointments, you ensure a steady flow of business and maintain a full schedule.

Clients who rebook are more likely to remain loyal to your salon, returning for the consistent, high-quality service they expect and love.

Not only this but they also appreciate the convenience of having their next appointment secured.

seating. Pay attention to the small details that can make a big difference, such as providing reading materials or phone charger.

Make every client feel cared for and valued by treating them like a VIP. RELATIONSHIP - It’s about understanding client preferences, anticipating their needs, and consistently delivering exceptional experiences. Offer personalised recommendations, remember important details about their preferences, and follow up with them after their appointment.

Fostering trust and loyalty, not only retain existing clients but attracts new ones through positive word-of-mouth referrals.

EXCLUSIVITY & PRICING 1:1.5 mix, 4 applications per tube

Regular appointments allow your staff to build stronger relationships with clients, understanding their preferences and needs better, which leads to more personalised and satisfactory services.

SELFIE STATION - Create a dedicated selfie station in your salon or workspace. This could be a well-lit area with an attractive backdrop that reflects your salon’s aesthetic.

Encourage your clients to take selfies after their appointment to showcase their new look.

Always ask for your clients’ permission before you publish their photo on your social media platforms. Alternatively, you can ask your clients to share their selfies on their own social media accounts and tag your salon. This not only promotes client engagement but also boosts your salon’s visibility and attracts potential new clients.

EXPERIENCE - Creating an in-salon experience is what most clients enjoy about coming to a salon. From the moment they step through your door to the moment they leave, every detail matters. Greet them warmly and make them feel welcome, offer complimentary beverages to add a touch of luxury and comfort to their visit.

Create a relaxing and inviting atmosphere with soft volume music, and comfortable

PROMOS - Why not take advantage of the Leyton House bi-monthly promotions and earn maximum profitability by on-selling the FREE retail items obtained - email us to receive a copy of this bi-monthly promo.

Run your own bi-monthly client promotions.

Check out the Light House Business Support for Promo Templates. Turn to page 9 and download the latest template; Take you and your bestie on a hair holiday.

REVIEWS - Encouraging your clients to leave a review on your social media or business page/s not only helps boost traffic and social engagement but also enables other potential clients to make informed decisions about visiting you.

Reviews serve as word-of-mouth marketing, offering a powerful and cost-effective way to promote your business. By inviting customers to share their experiences, you also showcase transparency and authenticity.

If you can implement at least half these top 10 suggestions, they could well significantly boost your salon business, help attract more clients, improve client loyalty, and INCREASE YOUR REVENUE. Focus on quality service, effective marketing, and efficient operations, you’ll be well on your way to creating a thriving and successful salon.

Mandyx

eBUSINESS

Lets Talk SALON SOCIAL MEDIA TUTORIAL Join Leyton House Professional Social Media & Content Creator Jessica Mulholland from head office in Brisbane Australia in a 20 minute social media tutorial USA (EST) Sunday 1st September - 7pm UK (GMT) Sunday 8th September - 10am

GET FREE RESOURCES AND DOWNLOADS You’ll be interacting with Jess on where to start with social media. How to increase your client base through social targeting and create meaningful content with captions plus MORE...

US - Join Zoom Meeting https://us02web.zoom.us/j/5783969049 ?pwd=YkVuS3FqanJWajZNMWxJam1xZl U2Zz09&omn=87615107438 Meeting ID: 578 396 9049 Passcode: 858695 UK - Join Zoom Meeting https://us02web.zoom.us/j/5783969049 ?pwd=YkVuS3FqanJWajZNMWxJam1xZl U2Zz09&omn=89785500418 Meeting ID: 578 396 9049 Passcode: 858695

Lets Talk DOWNLOADS TAKE YOU & YOUR BESTIE ON A HAIR HOLIDAY Check out this awesome salon promo template to get new clients through the door Click the image to go to Resources to access or join VIDEO TUTORIAL ON RESOURCES