eJOURNAL Issue 16

eJOURNAL

ISSUE 16 - JUNE 2024

SUMMER EDITION

NEW

COUTURE SILK PLUS+ SERIES RESISTANT COOL NATURALS

NEW GLOBAL IN SALON EXPERIENCES + MORE...

GLOBAL COSMETICS GROUP

RETAIL FACTS, MERCHANDISING & PLANOGRAM DOWNLOADS

eNEWS

DOWNLOAD BROCHURE

NEW BLONDA WITH ADVANCED BOND PROTECTION 3 KEY POINTS OF EXCELLENCE CONDITIONING EXCELLENCE: Ensuring the protection of the hair’s structural bonds throughout the lightening process is fundamental to achieving a successful outcome.

Advanced Bond Protection goes beyond retaining moisture; it revolutionises the impact of lightening, fostering the overall health and resilience of the hair.

The result is a stronger structure, improved texture, and a radiant, conditioned appearance.

PERFORMANCE EXCELLENCE: Consistently produces exceptional lifting results, whilst neutralising and eliminating yellow/brassy tones through pigmented powder.

Blonda provides versatile application methods, ensuring consistent and dependable outcomes in achieving immaculate levels of lift.

PROFESSIONAL EXCELLENCE: In collaboration with the hairdresser, Leyton House ensures a harmonious partnership, delivering consistently reliable and proven outcomes.

KEY INGREDIENTS Clay •

Gentle on hair, moisturising properties, assists in irritation reduction

Pectin •

Nutritional to hair health, hydrating and anti-inflammatory properties

Erythorbic Acid • Assists in collagen production, UV protection, scalp health, and contains antioxidants

NEW CAP CLOSURE +EASY SPOUT DISPENSER

eNEWS

RESISTANT COOL NATURAL - PLUS+ SERIES

Leyton House Professional new innovative PLUS+ series: Defying Warmth with Precision.

Over the span of 3 years, our research and development team collaborated closely with our chemists to craft a natural colour solution scientifically designed to combat warmth.

Underlying warmth coming through when covering grey can be a daily challenge and we understand these intricacies, which has led us to develop a groundbreaking solution.

The result is our eagerly awaited PLUS+ series, featuring shades 44.0+, 66.0+, and 88.0+.

The new formulation boast a unique blend of green/blue reflects, with green taking the lead to effectively neutralise red undertones.

PLUS+ SERIES RESISTANT COOL NATURALS

Counteract underlying warm tones when covering grey

DOWNLOAD BROCHURE

% of GREY

COLOUR SELECTION

0% - 70%

Select + apply target colour

70% - 100%

3 parts target colour + 1 part Natural, Natural Ash, Extra Natural or PLUS+ Series

eBUSINESS

RETAILING & MERCHANDISING DO YOU KNOW Majority of clients want your recommendation 71%

Hairdressers recommendation

42%

High/Best quality

40%

Previously received a sample/tried

26%

Special offer

13%

Friends recommendation

9%

Brand image

START AT THE BASIN Each product you use on your client at the basin, you can recommend It’s like they’re taking your products for a test drive! From your salon to use in their home IDENTIFY EACH CUSTOMERS NEEDS Talk through with your client how to recreate their new salon style at home.

Show the client how to apply the styling product and let them handle the bottle, smell the product and sample the product in their hands.

ADVANTAGE YOU! Your client gets to take their product home with them – No waiting – No Risk – No shipping You have direct 1:1 contact with your client in the chair to educate them and in turn this builds loyalty and trust Leyton House is YOUR OWN Professional Brand – Exclusive to YOU! Not found online but In YOUR Salon.

MERCHANDISING Retail merchandising involves a range of practices aimed at optimising the presentation, promotion, and sale of products within a salon environment. Here are some best practices to consider:

and priced. Use lighting, music, and scent to create a welcoming atmosphere that encourages customers to linger and explore.

Understand Your Customer: Successful retail merchandising begins with an understanding of your target audience.

This information will help tailor your merchandise selection, pricing, and presentation to meet customer needs.

Staff Training: Train staff to be knowledgeable about Leyton House products and merchandising strategies.

Encourage employees to engage with customers, offer assistance, and provide personalised recommendations. Empower staff to up-sell and cross-sell products by highlighting key features and benefits.

Planogramming: Develop a planogram that outlines the layout and placement of products. Consider factors such as product categories, sizes, colors, and pricing tiers.

We’ve done the work for you. Click on the DOWNLOAD PLANOGRAM

Seasonal Merchandising: Tailor your merchandising efforts to reflect seasonal trends, holidays, and special occasions.

Rotate products to showcase new arrivals, seasonal collections, and limited-time offers.

Visual Merchandising: Invest in eye-catching displays and signage like the LHP shelf edgers to attract customers’ attention.

Ask your distributor for our shelf edger.

Product Placement: Place high-demand or best-selling products at eye level to maximize visibility and encourage impulse purchases. Group related items together to facilitate cross-selling and upselling opportunities.

Visual Appeal: Maintain a clean, organised, and clutter-free environment to enhance the overall shopping experience.

The image is a great example - thanks to Allen Coleman owner of Platinum Salon in Florida.

Regularly restock shelves, tidy displays, and ensure that products are properly labeled

DOWNLOAD PLANOGRAMS

eEDUCATION

NEW GLOBAL IN-SALON EXPERIENCE DIVE INTO THE ULTIMATE COLOUR EXPERIENCE IN YOUR SALON WITH OUR EXPERT EDUCATOR LET US SHARE HOW YOU CAN CREATE MORE TIME, SAVE & MAKE MORE MONEY $

FOR NONE LEYTON HOUSE SALONS Here’s your chance to enjoy a complimentary session!

Complimentary Sessions

Try Before You Buy

Choose Your Session Options

SELECT FROM 6 IN-SALON EXPERIENCE OPTIONS 1.

2.

3.

4.

5.

6.

COLOURFUL DIALOGUE COVER UP BLONDTOURAGE BERRIED TREASURE KEEP YOUR COOL TREAT ME RIGHT

Spend 2-3 hours fully immersed in the world of Leyton House, where you’ll gain invaluable knowledge and insights during a HANDS-ON EXPERIENCE in YOUR SALON. It’s the perfect chance to uncover the magic of Leyton House and take you AND your salon to new heights.

At the end of the session, you’ll have the opportunity to take advantage of our bi-monthly promotions and receive information about your supportive distributor.

TO BOOK AN EXPERIENCE OR FOR MORE INFO EMAIL sales@leytonhouseprofessional.com

BALAYAGE MASTERCLASS + TONING SUCCESS Topping the charts for the number one course for hair professionals, is joint position Balayage Masterclass and Toning Success. These aren’t just an educational experience but a transformative journey of Demi Permanent colour and balayage.

Rather than adopting a one-size-fits-all approach, the curriculum is tailored to meet the unique needs and preferences of each attendee.

Whether a seasoned professional seeking to refine their craft or newcomers eager to embark on a journey of discovery, everyone finds their place in the masterclass with the guidance of Leyton House educator Paula Halsey.

In March, we celebrated yet another fantastic day, extending our heartfelt gratitude to all for their incredible questions and unwavering enthusiasm.

At Gilmor Hair & Beauty Wales, we’re thrilled to introduce “Toning Success with Liquid Jewlz,” a course essential for hairdresser. Delving into the world of demi gloss colours, this course unlocks the secrets to creating stunning and successful hair colours, enriching the everyday practice of hairdressing.

eEDUCATION

DID YOU KNOW RHASSOUL HAIR RECOVERY...

DID YOU KNOW We’ve Rhassoul as an

been Hair intense

CONVERSIONS

secretly Recovery leave-in

testing Masque treatment.

So far, every test proves the hair condition results are AMAZING, incredibly soft and appears to be healthier.

Also making blow-drying a breeze.

DIRECT ME TO MY CONVERSION CHART

Whilst the results have been superb and without a doubt all positive conclusions, we had to check with the chemist and Regulatory department to be 100% sure each ingredient was ok to leave in the hair.

We’re wrapped to receive positive correspondence that Rhassoul Hair Recovery Masque can be left in the hair preferably on the mid-lengths and ends only.

Please note that you only need to use a small amount.

Another compliment Recovery Masque.

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our

If you’ve not yet got the latest downloads, click the link below and source your colour house conversion.

Rhassoul