eJOURNAL Issue 14

ISSUE 14 - DEC 2023

eJOURNAL

DESIGNER TOTE BAGS

AVAILABLE JAN 2024

PROFESSIONAL RETAIL MEANS JUST THAT.....

FOR THE PROFESSIONAL

GLOBAL COSMETICS GROUP

GLOBAL COLOURIST COLLABS

eNEWS

LIMITED EDITION DESIGNER TOTE BAGS

This limited edition designer tote bag isn’t just a practical solution for transporting your styling STYLE CULTURE essentials; it’s a wearable piece of art.

Don’t miss out on the chance to make a statement with the exclusive LIMITED EDITION Designer tote – a stylish collaboration between fashion and culture.

Ask your distributor today about the exciting promotion accompanying your purchase of the STYLE CULTURE collection.

P.S Not only could you use this bag for your sytling products, but it easily fits a 15” laptop.

HAIRCRAFT DRY TEXTURE SRPAY SUITABILITY Discover the innovation and versatility of our dry texture shampoo spray, designed to revolutionise your hairstyling routine. This remarkable product not only functions as a dry shampoo, but also adds incredible root fullness and texture to your hair. It is the perfect solution for refreshing and reviving unwashed hair, especially on the second or third day, leaving you with stunning and voluminous locks.

BENEFITS Medium Hold Absorb oil Effective volumises Leaves no residue for a flawless finish Contains Aloe Vera for hair protection

Go to STYLE CULTURE web page

eNEWS

COLOURIST COLLABORATION - NA New .023 Natural VIolet Gold/Cocoa Series.

Fostering efficiency and allowing stylists to focus on their artistic expression. This series is not just a product; it’s a comprehensive solution designed to cater to the diverse needs of salon experts.

This collaborative journey, we invited salons from around the world to embrace the .023/ NVC Cocoa series and its game-changing capabilities. Join us in celebrating the versatility, simplicity, and boundless potential of the Cocoa series. .

by Ashlee McDonald

Whether it’s toning, covering grey hair, or achieving seamless blending, these 4 new shades, 5.023, 6.023, 7.023 & 9.023, offers a spectrum of options that suit various client preferences and stylistic visions. It’s not just about colour it’s about empowering hairdresses to craft masterpieces and transform their clients’ hair.

ASHLEE McDONALD

SYLWIA ŁUSZCZYŃSKA,

Professional colourist from, Montana, possesses a diverse skill set. Not just a colourist, but wedding stylist, colour educator, and special effects make-up artist. Ashlee is 100% passionate about her craft.

Cardiff, Wales - Home of distinguished colourist and hairstylist Sylvia Łuszczyńska, new to Letyon House. Her expertise shines through as she meticulously crafts all 3 shades in the series complement by reverse balayage technique.

Ashlee’s specialties include in ultra-blended, lived-in colour and freehand balayage which certainly comes through on her model when using the new Cocoa .023 colours.

Ashlee says “I wanted to add dimension back to my model’s hair and correct the banding, unevenness, and warmth while being gentle with her compromised hair.”

The outcome is nothing short of exceptional.

Witness for yourself the seamlessly blended melt that stretches from the roots to the very tips, a testament to Sylwia’s artistry and skill in the world of hair transformation.

ATURAL VIOLET GOLD COCOA .023 BARTŁOMIEJ PAPPALARDO

by Bartłomiej Pappalardo

A prominent figure in the Polish beauty scene, the Leyton House artist and outstanding educator, proudly displays his prowess with a complete head of foils, employing our innovative #Charcoal Blonding Cream.

by Sylwia Łuszczyńska

The meticulously executed process involved applying a rich blend of 5.023/5NVG with a 3% LH Developer at the roots for a solid foundation. To achieve the perfect mid to ends transition, a fusion of Couture Silk 7.023 and 9.023, along with a touch of .221 Illuminate, was masterfully employed.

The result is a breathtaking display of hair artistry and creativity, setting the standard for excellence in the industry.

READ THE BLOG

eNEWS

NATURAL VIOLET GOLD COCOA .023 COLOUR COLLABO

by Chloe Pickles

CHLOE PICKLES When best friends come together to participate in the new Leyton House .023 Cocoa Colour Campaign, they shared so much laughter and thoroughly enjoyed the entire experience. Chloe, owner operator of Le Bon salon in UK, opts for shade 5.023/5NVG to cover her best friend’s grey hair, Shhh!, and add a beautiful tone. The resulting shine is remarkable, and the colour effortlessly speaks for itself.

Chloe used Rhassoul Colour Care Shampoo and Conditioner and to perfect the look, the latest STYLE CULTURE Style Master hairspray.

Chloe says, “I used 5.023/5NVG + 3% equal parts as an all over gloss. My client was over the moon with the results. The gloss & coverage was just out of this world. Leyton house hands down is the Again thank you for letting me be apart of the campaign - we had so BEST colour range EVER!! much fun xx” HAIR BY OLA Lowlights perform their enchanting transformation, enhancing Ola’s client’s entire look by infusing a hint of glamour.

This magic is achieved through a smooth, flawless transition from roots to tips.

Hair by Ola

The secret to achieving this impeccable blend lies in the use of Rhassoul 6-in-1 treatment.

It evens out any inconsistencies in hair porosity, ensuring that the color adheres and absorbs uniformly, resulting in a stunning, seamless finish.

by Caitynn Brown

ORATION CAITLYNN BROWN, the talented stylist at LittleBird Beauty Florida, skillfully employed the 5.023/5NVG shade to achieve flawless grey coverage.

Her technique involved the strategic use of both horizontal and diagonal foil placements throughout the head, resulting in a seamless transition without any visible demarcation lines. To perfect the look, Caitlynn applied a toner with 9.023/9NVG for a beautiful, harmonious tone.

For a more in-depth understanding of her method and a step-by-step guide, be sure to watch the accompanying video, where you can uncover the complete recipe for this stunning transformation.

Leyton House are so proud and grateful to each of our global collaborators and thank you for sharing and being part of our .023 Cocoa Colour Campaign. with Love LHPx

eBUSINESS

GILMOR HAIR & BEAUTY / LEYTON HOUSE WALES ‘’We were founded in 1969 – From our humble beginnings with only a small shop and a van, we have grown into the largest independent hair and beauty supplier in Wales.

We have built up a range of over 20K products, with some of the best brand names in the industry. Our carefully selected brands continue to provide outstanding results for our customers which enables our business to grow from strength to strength.

With 7 branches and our ecommerce store, we have continued to grow through our commitment to keep up to date with the latest innovative products and market trends.

Our award-winning performance within sales has exemplified our dedication to providing great, friendly customer service proudly supplying all of our customers including salons, colleges and local authorities.’’

eBUSINESS

SALON DIRECT BOSTON Arthur Resnick has built an impressive legacy with Salon Direct over the past 40 years.

Starting with just a briefcase and a couple of products, he has grown the business into one of the top independent family-owned distributors in the industry. This success is a testament to his hard work and dedication.

The fact that industry leaders and his team have remained loyal to Salon Direct speaks volumes about the company’s reputation and the relationships Arthur has built over the years. It’s not only a business success story but also a testament to the strong connections and trust that have been established within the industry.

The continuity of the business within the family is also noteworthy. The commitment of Arthur’s daughters Michel and Jessica, in providing exceptional and personalised customer care indicates a focus on maintaining the values and standards that have contributed to Salon Direct’s success.

LEADING DISTRIBUTOR OF PROFESSIONAL BEAUT Y SUPPLIES AND COSMETICS

Overall, it’s a story of growth, loyalty, and a commitment to excellence that spans generations within the family business.

This kind of story highlights the importance of hard work, dedication, and a commitment to customer satisfaction in building and sustaining a successful business over the long term.

eBUSINESS

ADEL PROFESSIONAL WELCOME WELCOME Adel Professional to the Leyton House family business.

Adel Professional launch Leyotn House January 2024.

Established in 1982, Adel Professional offers a complete, professional, personalised experience to provide the very best for hair and beauty experts.

Primarily based in Yorkshire, Adel Professioanl operates 11 cash and carry stores. Each are home to a dedicated and friendly team with a wealth of knowledge and experience in the hairdressing industry. Adel Professional, prides themselves on providing a helpful and personal service for each and every one of their loyal customers.

Top Row L-R– Claire Heald Store Manager Leeds, Charlotte Butler Store Manager Barnsley, Kim Hames Store Manager Doncaster, Laura Mitchelson Marketing & Office Manager, Teresa Robson Store Manager Hull Bottom Row L-R Lauren Holmes Social Media Manager, Beth Hudson Digital Sales & Marketing Manager, Steph Raffo Sales Manager, Eddie McDermott Managing Director & Leanda Kendrick Store Manager Derby.

Furthermore, Adel Professional provides an exceptional standard of hairdressing training courses, which will be available to Leyton Hosue clients covering everything you to need to know about Couture Silk, Liquid Jewlz, Blonding and more.

Adel also offers, cutting and hair extensions training, to eyelash training, nail technician training, and holistic and massage training courses. Their internal team of fully-qualified educators are at hand to guide through each new LEYTON HOUSE experience.

The Adel Academy education team are passionate about helping develop skills and keeping ahead of the new curve.

PROFESSIONAL RETAIL MEANS JUST THAT...

FOR THE PROFESSIONAL We’ve all seen it and most recently have observed brands transferring their professional retail products to chemist and pharmacy websites via e-commerce.

However, at Leyton House, both salons and consumers will not find us on such online platforms.

We are committed to supplying exclusively through wholesalers, thereby maintaining our status as a professional brand for in-salon use.

Our business ethos stands firm—we will not supply to online supermarkets, drug stores, or e-commerce shopping websites.

MIRROR DECALS COMING MID 2024 Exciting developments are underway as we prepare to introduce your forthcoming mirror/window decal, strategically crafted to advocate for consumer clients to opt for direct purchases from your salon, steering them away from online alternatives.

This initiative is not just about choosing a salon; it’s a broader commitment to bolstering local businesses.

By supporting The Salon, you are actively contributing to the vitality of our local community. We believe in the power of community connections and the positive impact that supporting local businesses can have on the overall well-being

MIRROR MIRROR ON THE WALL Whats the FINEST HAIR PRODUCTS of them all

Please ask your stylist to prescribe your personal hair care and styling products

JUST FOR YOU

eEDUCATION

2024 EDUCATION + WHATS NEW

Explore the world of LEYTON HOUSE...

LEYTON HOUSE PROFESSIONAL HAIR ACADEMY At Leyton House we believe education is the key to a successful hairdressing career. Our goal is to support, guide and inspire you through your journey and elevate you to the next level.

01. FOUNDATION

An essential introduction to the Leyton House product portfolio A fundamental course for introducing Leyton House. Here you’ll learn the ins and outs of our colour technology, key ingredients and their benefits. Explore underlying pigment, numbering system specific to Leyton House and identify what the right product to use in our Leyton House product portfolio to complete a successful colour application.

DURATION: HALF DAY LEVEL: ALL

02. BLONDING LAB

Perfecting the ultimate blonde in our comprehensive training course Become the blonding specialist in your salon.

Create breathtaking blondes and gain the most loyal clientele.

We’ll delve into the blonding world of Leyton House using our premium quality products.

Because only the best is good enough for you.

DURATION: LEVEL:

FULL DAY INTERMEDIATE

03. BALAYAGE MASTERCLASS

Your balayage success journey begins here Knowing the right technique for the right hair can often bring out some technique issues.

Learn various balayage techniques from freehand to reverse balayage and more used everyday in salon.

Includes how to manage client expectations.

DURATION: LEVEL:

FULL DAY ADVANCED

04. TONING JEWLZ SUCCESS

Game changer experience with advanced toning concepts Discover the brilliance using Liquid Jewlz and become a master of toning. Make the unbelievable happen Overcome toning misconceptions and learn how to tone to perfection. We’ll cover a variety of techniques used in-salon from root melt to zone toning and include advanced toning.

There will be nothing you can’t overcome in the class.

DURATION: FULL DAY LEVEL: INTERMEDIATE

2024 EDUCATION + WHATS NEW

MASTER ADVANCED INTERMEDIATE FOUNDATION

05. COLOUR PLACEMENT

Expand your horizons In this course, you’ll learn four colour placement techniques that can be used independently or in a combination. Our highly skilled educators will showcase these techniques, providing a step-by-step explanation of their colour placement before they guide you in your practical hands on session.

DURATION: FULL DAY NEW LEVEL: ADVANCED

06. COLOUR CORRECTION

Make the unexpected happen in this original correction course Ever felt lost and confused on how to tackle colour correction?

We’ll share a host of ways to transform and achieve perfect results and send your client into hair heaven.

You’ll be exposed to different techniques and product best suited to the scenario at hand.

DURATION: FULL DAY LEVEL: ADVANCED

07. CUT & COLOUR WORKSHOP Your passport to achieving the perfect appointment

During this workshop, you will gain a comprehensive understanding of current cutting and coloring trends.Develop a methodical approach and master the art of these techniques. Work with our experts to customise your new skills in preparation for the salon environment

DURATION: LEVEL:

FULL DAY ADVANCED

NEW

08. SMOOTHING WORKSHOP

Everything you need to know about KeraCALM & FillerPLEX In this hands-on course you’ll get to know and perform the innovative methods of smoothing and botox treatments with Leyton House KeraCALM. As an additional feature, you’ll examine the benefits of FillerPLEX(EBR) with its Enzymatic Bond Reconstructor.

DURATION: LEVEL:

FULL DAY ALL

09. MASTER - COMING SOON CERTIFICATES ARE PROVIDED FOR ALL COURSES