A MESSAGE FROM ROB ELLIS

Alcohol is an important part of our business and hospitality in general, but it is an area that can be high risk if not managed responsibly. As President of Levy, it’s one of the things that keeps me up at night.

Not only are there legal risks, like the possible loss of a liquor license and personal liability lawsuits, but there are reputational risks too. Most importantly, failing to serve alcohol responsibly creates safety concerns for our team members and guests.

Our business is evolving faster than at any time in our history. Innovations, like frictionless markets, offer new ways to experience our hospitality but they also may disrupt existing processes, in particular the potential for guests to bypass someone who has been trained in responsible alcohol service. We have to adapt and evolve our controls to ensure the same rigorous checks and protocols are standard across every part of our operation.

Responsibility Week is about taking the time to stop, reflect, celebrate and improve the way we approach alcohol service. From educational content to self-audit tools, there will be a range of ways to re-look at how responsibly alcohol is being served in your location. This is not a check-box item. It is an opportunity for reflection and improvement.

Our vision is to passionately pursue and create the best experiences. That’s only possible if we do the important things right, each and every day. Serving alcohol responsibly is one of the most important things we do.

Thank you for your participation in Responsibility

Week and your continued commitment to Raising the Bar!

Rob Ellis, President