free your fall
Fall 2024 is here - we’ve been hard at work taking this line on the road to test out our signature line of apparel for New England. We’ve been honing our focus on perfecting new takes on Northeast staples and all new styles inspired by a life filled with connection to nature, creativity, and community.
Dig in and find your new favorite style for Fall to help free your mind and expand your horizons.
a New eNglaNd classic
We’ve spent almost a decade perfecting the Original Flannel to be the best flannel for New England. Built with our signature hard-wearing organic cotton/recycled polyester flannel that is soft to the touch but ready for years of love.
Check out this season’s colors and find out why the Original Flannel has become a fan favorite for New Englanders all around the country.
Men’s Original Flannel $89 (Left to Right)
Camden Plaid - Olive Baja Stripe - Hedge Summit Plaid - Cider Cape Plaid - Olive Rustic Buffalo Check - Stellwagen Rustic Buffalo Check - Pine
vintage iNspired priNts
While sifting through New England inspiration, we were taken by the sketched scenes from the eyes of the outdoorsmen of days past. Pens hit paper and watercolor splashed, and an all new style of vintage-inspired printed Original Flannel was born.
M’s Original Flannel $89
Retro Print - Vintage Fish (Right) Camden Plaid - Olive (Left)
f i N ally for wome N
After years of testing + many iterations, we’re so excited to roll out an all new Flannel Shirt Jacket for Women that is fully fit for New England. Made in an all new heavyweight, blanket-knit fabric with jacket details like heavyweight metal buttons, cord linings and side pockets, this has become a favorite layer that we just can’t take off.
l i N e it up.
The Rambler Jacket turns our legendary Original Flannel into a fully functional winter layer. Add an insulated lining, side pockets, and canvas-reinforced panels, and you’ve got the perfect do-everything Jacket for New England.
W’s Trailhead Pants $89 Cider (Right)
W’s Wildflower Overall $129 Cider (Left)
f la NN el l i N ed
Two brand new styles, including our first foray into the bottoms-up world of pants, made with featherlight stretch canvas and cozy flannel lining.
M’s Trail Head Pants $89 Cider (Left)
Inspired by classic utility pants, ready for any New England adventure.
Made with heavy-duty, cotton canvas with a touch of stretch, a cozy flannel lining and a modern straight fit, the Trailhead Utility Pants will keep you
M’s Canvas Crew Jacket $119 Cider (Bottom Right) Stellwagen (Top Right)
A versatile, workwear inspired layer made heavy-duty canvas with stretch built-in to keep you in motion and soft flannel lining for extra warmth.
with all N ew fleece
Baja fleece pullover
M’s Baja Pullover $89
Solar - Dark Navy (Right)
W’s Baja Pullover $89
Solar - Fir Tree (Left)
ultimate lounging layer and our all-time bestseller
Built f or t he
Beefed up, high-pile fleece with trucker-inspired styling, the Backroads Shirt Jacket + Adventure Truckers are heavyweight layers made for the toughest of roads.
M’s Backroads Shirt Jacket $119
Craft Buffalo Check - Viking Red
W’s Adventure Trucker $119
Exploded Buffalo Check - Amber
our most importa N t apparel project yet.
This garment was made with the hardworking hands and creative minds of New Englanders who are continuing a heritage of ingenuity and quality that has stitched communities together for over 400 years.
The 100% woolen fabric is woven in a long-shuttered but recently revived mill in Connecticut, cut + sewn by hand inMassachusetts, and designed in the Levitate Design Studio in Marshfield, MA.
This shirt represents a piece of the past and is designed to stand the test of time, sewing together generations around creativity, connection to nature, and community well into the future.
New England Woolen Shirt Jacket - $279
Buffalo Check - Fired Brick(Right) Buffalo Check - Vintage Black (Left)
Layer up and lean into the outdoors with the all new Waffle Thermals.
W’s Waffle Thermal Top $59
Vetiver
M’s Waffle Thermal Top $59
Trey Navy
s weaters for all styles.
Whether you’re braving the Downeast chill or coasting through the Kancamangus, we have a sweater for every New England style. From classic knits to modern cuts, discover versatile layers designed to keep you warm and comfortable all season long.
W’s Traveler Cardigan $89 Chesnut
M’s Downeast Sweater $89
Fishermen Sweater $89
W’ Downeast Cowlneck Sweater $89 Essex (Right)
Dorset Pine (Left)
Aprés is said to be a state of mind, one that this sweater may help you find. Inspired by vintage lodge-essential nordic style in a modern cut and cozy knit that will keep you warm by the fire.
a ll New c ord s hirt s tyles
The go-to corduroy shirt-jack for whether you’re headed out to grab firewood for the cabin or hitting the local bar. Retro, paisley printed flannel lines the buttersoft wide-wale cord for extra warmth, with contrasting canvas trim and side pockets for jacket functionality.
W’s Artist Jacket $89 Amber (Right)
M’ Cabin Cord Shirt $89 Navy (Left)
Dijon (Left)
freely
Featuring easy-wearing stretch cotton canvas, relaxed straight cut, and lots of storage + pocket options for stashing wildflowers, seaglass, or whatever else you find along your wanderings.
Cider (Right)
W’s Trailhead Pants $89
W’s Wildflower Overall $129 Cider (Left)
for f all
l evitate your lids
Beat the chill in style with cozy beanies of all sorts! Warm, comfy, and perfect for topping off your fit for the coldest of days.
1% to the levitate fouNdatioN
In support of creating and conserving access to music, art and the outdoors.
