Winter 2023 Catalog by Chad Bruce

LEVITATE

WINTER 2022 1% Of All Sales Benefit The Levitate Foundation

to our levitate family

We’re honored and amazed to be able to say that this Small Business is about to enter the year of celebrating its 20th Anniversary. Levitate has been so incredibly lucky along the way to have been blessed with friends, family, and staff who believe wholeheartedly in the mission of making the world a more creative and connected place. We’re eternally grateful for your support and belief in our mission and believe it is the reason we are still her today. Thank You.

The journey from the small second-floor surf shop to multiple stores, festivals, camps, products and hundreds of employees has been nothing short of both exciting and rewarding, and we’re incredibly excited for the future and to to unveil the next steps in the journey. Without a doubt, its you - our customers, supporters, team members, actual family and all that feel like family, that have made the ride so stoke filled, styled out, and soul fulfilling.

This was a year of building back up to speed and setting a course to pursue our passions into the future - The Levitate Music Festivalre-emerged into its fullest form ever, we launched The Levitate Foundation, Flannel Jam found its feet, we adventured on Hurricane Hunts, unveiled great new products, extended the Backyard into Fall for the first time ever, and boogie’d on through another incredible year of camps, stores, live music and events, festivals, great food, and more. We want to share some of those stories with you in these pages, because you all have been a part of their writing. Thank you for being a part of the Levitate story this year and every year - we can’t wait to see what comes next!

Behind the scenes, we’ve been working for years learning how to design, source, and build apparel that stands up to hot summers on the beach and blustery New England winters. It has been a fun and fulfilling journey filled with frustrations, tears, and emerging successes. This year though, it felt like we burst through to the other side producing our favorite Summer and Winter lines yet that we are incredibly proud to wear and sell. We’ve been working incredibly hard to build a small supply chain that allows us to select sustainable options and support circular economies, with the goal of producing products that are inspired and built for New England. Check out our Holiday line in between the pages that follow, and stay tuned for more fresh products being released later this holiday and into Spring/ Fall 2023!

Love, Dan, Jess & The Entire Levitate Family

On the eve of our biggest event ever, we publicly launched a long term project we’ve been working on behind the scenes for many years - The Levitate Foundation, a 501C-3 nonprofit to share our mission of cultivating a better future by creating and conserving access to music, art and theoutdoors. As Levitate’s reach has expanded, we’ve recognized that we have an opportunity to use our brand, events, and voice as a platform to launch a charitable foundation to share our values around creativity and connection to nature in communities locally and across the nation.

Since the announcement of the Foundation’s inception in July, we have selected a board made up of incredible community activists, worked with and fundraised over $100,000 for the Boys & Girls Club of Marshfield, and thoroughly explored and plotted our course for the future which we will share publicly this spring. Stay tuned!

this year’s Flannel lineup

From Baja, to Buffalo Check, to Portland Plaid...this year’s Flannel Lineup is stacked with classic favorites and new faces. Agua Brick Buffalo Glacier Portland Pine Buffalo Hedge Navy

BAJA FLANNEL $79

A dusty Baja twist on our Original Flannels - a timeless New England flannel we’ve been perfecting for years and years. Built New England tough with brushed 60% organic cotton, 40% recycled poly heavyweight flannel fabric. Corduroy-lined collar and cuffs, durable tort buttons, and subtle Levitate branding. Fits true to size, with enough room for an undershirt.

ORIGINAL FLANNEL $79

The Original Flannel is a timeless New England flannel that we have been perfecting for years. Built with our brushed 60% organic cotton, 40% poly heavyweight flannel fabric, these shirts will stay soft for years without shrinking or wrinkling in each wash. This is our favorite go-to shirt, and we want it to be yours too. Corduroy-lined collar and cuffs, durable buttons, and subtle Levitate branding. Fits true to size, with enough room for an undershirt. If you usually wear a medium, you will be a medium in these shirts.

| $79

Baja Flannel Agua Black Portland Adobe Portland Storm Gurnet

our hardest-working jacket THE RAMBLER JACKET

Ramble on in this updated, hard-wearing lined flannel jacket, this year with an added special hidden phone/flask pocket on the left chest that allows easy access when you don’t want to pull the gloves off, plus reinforced canvas elbows for extra durability.

Nor’easter Baja

durable canvas reinforcments

$94 RAMBLER JACKET

Our Rambler Jacket is the perfect layer when the temps dip low, featuring our unique wave pattern quilted stitching, organic cotton & recycled poly, contrasting canvas back yoke, chest and side pockets, and durable metal snap buttons. The Rambler is durable and looks sharp, with enough extra room to slide on over a sweater or long sleeve under shirt.

hidden phone / flask pocket wave-quilted lining heavyweight flannel magnetic snap buttons

Brindle Black Iris

introducing the Flannel-Lined Corduroy Cabin Jacket

A combination that is as New England as it comes - we designed this all new Corduroy Cabin Jacket to be the perfect layer for trips to the woodpile or hanging out cabinside. Made with heavyweight small-wale cord on the exterior, and lined with lightweight flannel for extra warmth and the perfect bit of weight, plus canvas reinforcements on high wear areas like the elbows and pockets.

CORDUROY CABIN JACKET

$84

A corduroy shirt fit for cabin hangs - super-soft small wale cord lined with a lightweight version of our organic cotton flannel for extra comfort and the perfect weight. Canvas details on high-wear areas, including pockets and elbows.

Brindle Bear Gurnet

Grahame Lesh of Midnight North capturing memories

looking back on the rebirth of the Levitate music festival

After 3 years of uncertainty in the world and in the music industry as a whole, the prospect of the return of LMF to full-force was both overwhelming and incredibly exciting. By the time July rolled around, the anxiety had been washed away by a wave of sheer stoke...the 2022 Festival will go down as by far the largest, and by nearly all accounts, the best, Festival that we’ve ever thrown. The energy created by the reuniting of this incredible community soaked deep into every inch of the Fairgrounds and was felt clearly by each musician, artist, fan, and crewmember. It was a surreal weekend for all those who attended, with countless surprises, heartwarming moments, and displays of pure stoke and soul.

We were incredibly lucky to brave the uncertain times thanks in large part to the overwhelming support of both ticketholders and artists - the majority of which who stayed on to the event all the way from 2019 (crazy! tickets went on sale in December 2019) through July of 2022. It was incredible to have thousands of people and some massive musicians stand behind us for years at a time and wait it out.

We’re already excited for next year, where we’ll be celebrating the 10th anniversary Festival and 20 years of Levitatewe hope to see you all there.

Fisherman sweater

made with SeaWool

Hearty sweaters that aren’t made with your average wool...SeaWool is made with a blend of recycled oyster shells, plastic bottles, cotton, and a touch of wool. Incredibly insultating, anti-microbial, and good for mother earth, what could you want from your new favorite sweater?

Navy

Oatly

FISHERMAN BEANIE $34

Classic cuff beanie made out of SeaWool - crushed oyster shells woven with recycled PET (plastic bottles) plastic to make a fabric that is warm and structured just like regular wool! Featuring a leather embossed Levitate logo on cuff.

FISHERMAN SWEATER $78

The Fisherman Sweater is made with SeaWool - crushed oyster shells are woven with recycled PET (plastic bottles) plastic to make a fabric that is warm and structured just like regular wool! Featuring a leather embossed Levitate logo at the waist, rolled neck, and classic fit.

Storm Storm Ginger Pine Oatley Navy

Forager Fleece | Glacier Baja | $82

| Adobe | $86

Baja Pullover

fleece fit for a Hurricane Hunt

Fleece is one of our favorite layers for the fickle Fall weather - our recycled polyfleece styles will keep you cozy through the ups and downs of good old New England Fall.

$86 BAJA PULLOVER

A modern day take on a baja pullover that is equally at home at a beach bonfire as it is by the fireplace at home. Cozy 100% recycled microfleece paired with stylish details including paracord drawstrings, oversized buttons, and Levitate embroidery and detail patching.

$82 FORAGER FLEECE

The Forager Fleece is the perfect layer for your outdoor adventures no matter the season. Made with cozy 100% recycled microfleece, side pockets, and jacket style snap buttons. The Forager can be worn as a jacket over your favorite shirt or on its own.

Trey Navy Glacier Baja Chilmark Navy Adobe Saladitas Sand Ojai StormSand Chilmark Plaid Adobe Glacier Baja Trey Navy

CAMPFIRE Classics

leather toggle hoodie cinch

paracord drawstring

The Campfire Hoodie + Sweatpants are our new favorite fleece - made with concealed pouch pocket, heavy-duty button collar, leather patches, and heavyweight organic cotton sweatshirt fleece - perfect for all types of New England adventures accompanied by a good-old campfire. chunky tort buttons + high collar

concealed stash pocket

Black - Mineral

THE CAMPFIRE HOODIE

The Campfire Hoodie is cozy enough for the campfire but rugged enough for anything else you throw at it. Made with heavyweight 80% organic cotton, 20% recycled polyseter sweatshirt fabric and a higher collar to keep the chill out.

THE CAMPFIRE PANT

A comfortable + subtle jogger-styled sweatpant made with the same heavyweight 80/20 blend fleece. Side cargo pocket, extra deep hip pockets, leather branding, and paracord pulls.

$48

Black

Navy Camo Black

$86

Navy - Storm Camo

flannel jamming

flannel

jamming

INTO THE FUTURE

After rounding out our 3rd year of our touring celebration of Fall in New England, it really feels like our Fall Festival is finding its groove. We hit the road again, ripping through our favorite towns in New England with our friends Greensky Bluegrass, Molly Tuttle, and Midnight North - accompanied by hot cider and whiskey, flannels, cider donuts, and plenty of Fall festivities.

The opportunity to take Levitate on the road through New England has been an incredible experience - made even better by celebrating the fun of our favorite season with you all. We’ve bee working on a poem of epic proportions to recap this years’ Jam...it felt like the only appropriate way to capture the captivation of Flannel Jam.

Ahhh yes

Cool air and Fall is upon us, Turning leaves have us feeling adventurous Double check your belongings Because the open road is calling

First up is a stop just down the road

A record crowd and we’re right at home Banjos ring true through the cider filled air Friendship and Flannel amongst all who are there.

Fiddle’s fade well into the night Crowds toddle home filled with blissful delight Our crew gets ready to tackle the beast A rip around New England serving up a bluegrass feast.

...to be continued.

into the wild with LEVITATE OUTDOORS

Levitate Outdoors is an all new approach - a line of creatively-approached, performance-oriented products designed to meet the needs of passionate New England adventurers. The ever-changing demands of our beloved New England seasons led to the creation of products that are focused on keeping you comfortable in the elements and stand up to the test of time. We’re looking forward to expanding and exploring new products and possibilities with Levitate Outdoors, and can’t wait to hear your feedback and tales from the trails, rivers, and roads.

high-pile sherpa

$129 WILDERNESS JACKET

The Wilderness Fleece Jacket is meant to get you other there - a great mid-layer or early season jacket. High-pile 100% recycled polyester sherpa interior with a sleek, perforated polu liner for easy layering and plenty of pockets.

SURFCHECK JACKET

The Surf Check Jacket is loaded with updates to elevate its performance for the Levitate Outdoors line as a lightweight, water-resistant shell. Made with an DWR coated, water-resistant ripstop nylon fabric that is soft to the touch, flexible, and stretchy to keep you moving. DWR will keep you dry in light precipitation - perfect for surf checks, taking a few casts, or foggy mornings. Waterproof tonal zipper, high-quality toggles, and substantial brimmed hood round out the all-new Surf Check Jacket with attention to detail.

$98

easy-layering lining toggle to cut the draft

Camo Vintage Black Vintage Black

BlackSlate | $139

the world’s first REVERSIBLE OUTDOORSMAN SWEATER

We wanted to build a classic sweater that would make the outdoorsmen of yore proud. While gutting the inside of our new office earlier in the year (that used to be a state of MA Fish & Game Office in the early 1900s), we unearthed some snapshots in time of some discerning outdoorsmen that inspired us to build this sweater that is defined by form and function. Made with two sides of insulating and breathable SeaWool, and fully reversible with the dominant colors of the green forest of early fall and burnt orange of the winter salt marsh. This versatile sweater can be your mid or outer layer, depending on weather and how you want to wear it.

“Marsh” colorway low-profile nylon label

REVERSIBLE OUTDOORSMAN SWEATER $94

“Reed” colorway low-profile for layering insulating double-walled seawool heavy duty stitching

a close look at the wanderer jacket

The Wanderer Jacket is Levitate’s first foray into winter outerwear as part of the Levitate Outdoors line - inspired by the need for a warm + flexible, but still durable, jacket for everyday wear and outdoor activities.

hex-polyfleece lining for heat retention

snap button closure

waxed canvas panels in high-wear areas

Primaloft fill

WANDERER JACKET

$219

DWR coated, water-resistant ripstop nylon that is slightly stretchy to provide a bit of give, contrasting waxed canvas panels in high-wear areas like shoulders, elbows/lower arms, and pockets for extra durability.

Prima Loft fill allows for this jacket to be extremely warm and lightweight, and is inherently water-repellent. Body is lined with a hex polyfleece to heat retention, with sleek nylon lining in the arms for easy layering.

Wanderer Jacket | Trey Navy | $219 Trey Navy Pine Reed

by Jonothan Nimerfroh by Paul Girello

Lady Atlantic’s Awakening

With the change of the seasons came the familiar and long overdue trope for those that are surfers in these Northern quarters: Lady Atlantic’s awakening. While schedules stabilized and people exchanged their swimwear for their toastiest fall attire in preparation for another winter, we prepared our boards and wetsuits and set our eyes to the coast.

We were lucky enough to escape “work” at the surf shop to squeeze in some very successful Hurricane Hunts. The majority of our crew cut work in search of more swell filled harbors down South, or in the woods in the North. Some pulled the ultimate maneuver in surfing - nomadic life in a van from spot to spot; guaranteeing you be first on the peak right at the moment the sun breaches the horizon. It was another incredible season to be a New England surfer...hope your own hunts provided as well.

Up next... the colder, bigger, and meaner winter storms for those who dare!

by Nolan Eastman

Fishing The Fall Run in Style

Boats are being pulled, gear is finally getting organized, and flies are getting retied (or retired) - The Fall Run is coming to a close as the winter chill sets in (in MA at least). We put our Baja Pullover to the test all season long and the results are in: it makes the perfect fleece layer for out on the water. High collar with oversized tort buttons to button up to keep the chill out, plus enough style to take right from the boat or beach to the bar.

6 panel trucker, made with a not completely flat brim, but pretty close. Cutback patch on front and embroidered logo on back, plastic snap back.

A modern day take on a baja pullover that is equally at home at a beach bonfire as it is by the fireplace at home. Cozy 100% recycled microfleece with stylish details including paracord drawstrings, oversized buttons and Levitate emroidery and detailed patching.

$86 $32 BAJA PULLOVERS CUTBACK SNAPBACK

Matcha Pale Peach Birch

Camden Cord | Matcha | $78

“Levitate Flannel Jam will always be one of my favorite weekends of the year”-Alexis

| $32

Standard Beanie

Storm

Alexis Wells at home in Maine This Is Chalk...Kara Hoblin

Painted Plaid & Chalked Up Styles

Put to the test on the road at Flannel Jam in the hands of a few of our favorite artists, the Camden Cord hits all the right notes with plenty of paintbrush pockets, waffle lining for when the sun takes a break, and versatile chore coat styling for multi-day outfits.

STANDARD FOLD BEANIE

$32

CAMDEN CORD

$78

This lined artist jacket is the perfect layer for Fall. Made with thick, heavyweight corduroy and lined with a cozy cotton waffle lining, this is the perfect layer to throw over just about anything. Cut loose with plenty of room for a sweater or longsleeve underneath, this can be worn open or buttoned up to keep the heat in!

Matcha

Nougat

Frost

Olive Storm Reed Ocean

fleece for the fickle fall

Fleece is one of our favorite layers for the fickle Fall weather - our recycled polyfleece styles will keep you cozy through the ups and downs of good old New England Fall

SPECKLE KNIT BEANIE

WOODSTOCK JACKET

FORAGER FLEECE

$38 $109

$82

Frost - Oatly Oatmeal Saddleback Baja Mushroom Frost - Oatly Rust Sage

seawool for all seasons

Two options of our classic SeaWool Sweaters for both warmer and cooler months. SeaWool is made with a blend of recycled oyster shells, plastic bottles, cotton, and a touch or real wool that can make the perfect layer for all seasons.

WELLFLEET SWEATER $72

The perfect mid-weight sweater for the changing New England seasons. Made with SeaWool yarn: woven with recycled oyster shells to make a soft, cozy, and durable swater. Slightly cropped body, and looser gauge knit.

Dune

Storm Cream

FISHERMAN

Ginger

COWL $84

Oatly

TRANSFORMING THE BACKYARD FOR FALL

The Backyard has been an incredible opportunity to continually bring the community together through music, art, food + drink, and shared experiences since we opened the doors back in 2019. This was the first year that we took the Backyard into the chillier months... with overhauled Fall Campfire Cocktails, Hearty Dishes and an all new menu, plus live music and a brand new cozy layout.

The Fall flip was a hit and will absolutely continue for 2023!

fit for a little FORAGER

TODDLER ORIGINAL FLANNEL

$44

Toddler version of our classic Original flannel - built New England tough with 60% organic cotton, 40% polyesterheavy-weight flannel fabric that can stand up to the toughest toddler abuse. Slightly loose, oversized fit for optimal comfort for the little ones!

YOUTH BAJA PULLOVER

Cloud

Blue

Gurnet Storm Cloud Blue

$56

Ojai Storm Ojai Matcha

TODDLER WILDNERNESS JACKET

The Wilderness Fleece Jacket is meant to get the little ones out there.

$78

- a great mid-layer or early-season jacket. High-pile, 100% recycled polyester sherpa exterior with a perforated poly liner for easy layering and a generous cut, kids won’t have a problem getting this on and won’t want to take it off.

Durable canvas in high-wear areas like cuffs, zipper cover, and pockets, with contrasting chest pocket (with zipper).

Comfy, oversized hood, topped off with leather branding, YKK zipper, and tort buttons.

Toddler Wildnerness Jacket | Forest Camo | $78 Frost

locally made + loved

A few selections from two of our favorite local makers - we’re proud to call Sarah and Lisa friends and are even more proud to be able to sell their art.

SARAH GAMMON

WHERE WATERMELONS GROW

Blue Point Pearl Earrings | $38

Pettite Sea Hoops | $68

Founder & designer, Sarah Jean began Where Watermelons Grow on Long Island where her love for the coast and Fits surrounding environment inspired her original work. Much of her collection is designed, fabricated, and finished in Sarah’s studio, down by the bay in coastal Massachusetts where she and her family currently reside.

“I enjoy working with pearls and other organic materials that effortlessly compliment a person’s natural beauty,” says Sarah Jean whose love for the ocean and coastal living carries over into her jewelry line, reflecting a life well lived by the sea.

LOCAL POTTERY STUDIO

LISA HOWARD

Lisa at Local Pottery Studio has been creating hand-made pottery for well over a decade, and has been operating her current studio in Norwell MA since 2014, where she creates, teaches, and shares her love for ceramics. We worked together to create a unique line inspired by the ocean and earth. Each piece is hand thrown, glazed, and fired by Lisa, and features a stamped Local Pottery x Levitate collab logo.

Wave Mugs, Vases + Bowls: $36 and up

1% of Sales Benefit the Levitate Foundation. Learn more at LevitateBrand.com and LevitateFoundation.org 1871 OCEAN ST. MARSHFIELD, MA 02050

YOU

YOUR SUPPORT

THANK

FOR

LEVITATE LEVITATE