CORRPAK BRAND STANDARDS

brand guideline

PHONE 616.535.0002

EMAIL & WEBSITE info@corrpakgroup.com www.corrpakgroup.com

ADDRESS 10845 Chicago Dr The purpose of these guidelines is to explain the use of CorrPak’s brand style and to reinforce consistent application of the visual elements in all CorrPak communications. This includes publications, advertising, presentations and all other marketing materials both online and offline.

Zeeland, MI 49464

BRAND GUIDELINE

brand logos All CorrPak logos are available in JPG, TIF and PNG formats. These files are the only acceptable versions of the logos. Do not attempt to recreate any of the CorrPak logos from scratch.

All official electronic logo art files reflect the proper proportions of each element of the logo: the logo mark, and the font. These proportions must not be changed.

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BRAND GUIDELINE

logo variations The CorrPak logo is comprised of the logo icon, and the logo font. The CorrPak logo has two variations: the “line” version and the “icon” version.

When using the logo in printed and electronic media, it is important to maintain sufficient clear space around the logo to maintain its integrity. The clear space must be kept free of any other graphic elements or other logos.

logo stacked/icon

logo reverse

logo standard

In instances where there is more vertical space available than horizontal space for ideal placement of the CorrPak logo, this stacked option of the logo may be used.

The reverse version of the CorrPak logo should be used when the logo is placed on a black or other dark-colored background.

Primary CorrPak logo. This is the preferred use when special circumstances such as background and space are not a factor.

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BRAND GUIDELINE

typography primary font HELVETICA NEUE

Helvetica Neue LT STD font family should be used for all

thin

A B C D E F G H I J K L a b c d e f g h i j k l m n

light

A B C D E F G H I J K L a b c d e f g h i j k l m n

regular

A B C D E F G H I J K L a b c d e f g h i j k l m n

medium

A B C D E F G H I J K L a b c d e f g h i j k l m n

bold

A B C D E F G H I J K L a b c d e f g h i j k l m n

CorrPak-branded marketing and communications materials.

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BRAND GUIDELINE

typography secondary font ROBOTO

The Roboto font family may also be substituted for email

thin

A B C D E F G H I J K L a b c d e f g h i j k l m n

light

A B C D E F G H I J K L a b c d e f g h i j k l m n

regular

A B C D E F G H I J K L a b c d e f g h i j k l m n

medium

A B C D E F G H I J K L a b c d e f g h i j k l m n

bold

A B C D E F G H I J K L a b c d e f g h i j k l m n

applications or in instances where Helvetica Neue is not readily available (i.e., Outlook, web or Powerpoint).

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BRAND GUIDELINE

color palette Color Code: 456577

Color Code: 000000

CMYK

: 77 53 39 15

CMYK

: 0 0 0 100

HSB

: 200% 41% 46%

HSB

:0 0 0

RGB

: 69 101 119

RGB

:0 0 0

Color Code: 657745

Color Code: a6a7aa

CMYK

: 61 36 84 19

CMYK

: 37 29 28 0

HSB

: 82% 42% 47%

HSB

: 217 3 67

RGB

: 101 119 69

RGB

: 166 167 170

Color Code: 774565 CMYK

: 53 80 38 19

HSB

: 322% 42% 47%

RGB

: 119 69 101

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