Reputation House: How SERM Addresses Business Challenges

Just a short while ago, power and wealth were seen as the ultimate assets, but today, it's all about reputation. Much like a credit score, a positive reputation can attract more customers, foster trust from investors, and skyrocket sales. But when a reputation is tainted or not yet established, there's a deficit of trust.

In today's digital world, getting information about any brand, product, or person is a breeze. A simple search engine query can reveal it all. But if negative reviews pop up, it's an unmistakable red flag. Everything a customer finds online about a company sways their decision on whether to choose their services or purchase their products. Just a handful of negative reviews can shake a reputation, or worse, severely damage it. The primary challenge for businesses is dealing with information on high-ranking resources in search engine results. That's why controlling this information in favor of the company is a crucial objective of Search Engine Reputation Management (SERM).

Reputation House Agency: SERM Solves a Multitude of Business Problems

Managing search engine results independently is a challenging process, requiring proficient knowledge of various tools and technologies. It's best to entrust this task to Reputation House, an agency that's been in business since 2010. Ranked among the top 5 global companies specializing in reputation management, it has developed its own monitoring program and two applications for small and large businesses. Its specialists adjust search engine results, promoting positive resources in the ranking while pushing out the negatives.

With SERM tools, Reputation House solves business problems such as:

 Shaping a positive brand reputation and increasing audience loyalty.

 Enhancing the attractiveness of the company's products and services through a 'trust credit' from users.

 Protecting against information attacks from competitors who may deliberately publish negative articles and reviews to tarnish a rival's reputation.

 Creating demand for new or insufficiently known products.

 Forming an appealing HR image. Valuable professionals are more inclined to work for an organization with a positive image.

 Increasing conversion and sales as customers will trust the business more.

 Getting feedback about the strengths and weaknesses of products and services, allowing problems to be rectified at their initial stage.

One might wonder: what happens if you ignore reviews about reputation? Here are just some research results:

 Up to 69% of job seekers are ready to decline an offer from a company with a poor reputation.

 Reviews with a rating of 1 or 2 stars lead to 86% conversion loss of potential customers.

 60% of consumers won't use a company's services if they encounter negative reviews about it.

A deteriorated reputation will most likely result in losing new customers who make decisions based on search engine information. Advertising investments might go in vain as even current clients will lose trust in the company, and competitors might manage the reputation through negative reviews and other tools.

What does SERM work look like at Reputation House?

Whether launching a new product, dealing with a lack of consumer demand, facing an information attack, or handling a marketing scandal, Reputation House crafts the perfect SERM strategy to tackle any complexity. The main objective? To clear the top 10 search results from negative information for chosen queries. So, when a customer types in search queries related to your brand, reviews, products, or HR, they're met with only positive and neutral content.

Why does Reputation House focus on the top 10 search results? Well, let's look at the stats:

 Merely 5% of folks go to the second page of Google;

 65% of consumers place their trust in the internet when looking up information about a business;

 The first-page result on Google reels in 31.7% of the traffic.

And who's the top dog in the global search traffic with a whopping 75.34%? You guessed itGoogle! Bing trails behind, holding the second place with a modest 9.94%.

Through diligent monitoring of search results and ensuring a balance of neutral and positive content, a solid reputation is formed and fortified. To pull this off, Reputation House operates in several key SERM directions.

Promotion of Existing Content

Knowing the ins and outs of search algorithms lets us push the websites and pages you want right into the top 10. Various methods are used to boost a client's website, including content optimization for key queries, website error correction, and enhancing the quantity and quality of external links to the site.

Working with Review Platforms, Aggregators, Directories, and Recommendation Services

Reputation House specialists post reviews on Google maps, social media platforms, and other sites, submit questions with the right queries, and create and optimize content on the YouTube channel.

Creation of New Pages

Agency staff are responsible for writing and posting press releases, articles, news, biographies, and more. They set up new accounts on social media platforms and work with search suggestions.

Reputation House responds to comments, negotiates with platforms and the media, and uses every available method and tool. The effectiveness of SERM work will be evidenced by the tonality change in the search output: positive and neutral reputation reviews will dominate, and the negative ones will be securely displaced. Partnering with Reputation House is an excellent opportunity to show potential customers, partners, and investors the best side of a brand or individual.