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Place - Visitor Economy
We look to create a vibrant Visitor Economy to shape and develop an environment to meet the needs of a modern visitor industry and a thriving and profitable economy. Wirral Chamber of Commerce will support engagement locally, nationally and internationally promoting and marketing our offer through partner collaboration s in building a vibrant sector which adds value to Wirral’s economic prosperity.
Key Objectives
+ Support the Wirral Visitor Economy Network (WVEN) growth in developing partnerships and opportunities
+ Achieve aspirations and ambitions in making Wirral a must visit UK destination. + Raise Wirral’s profile, enhancing its image and reputation as a Place to visit, live, work and invest.
2019 Targets
+ Support the Wirral brand in regional, national and international markets
+ Increase WVEN membership by 50%
Wirral Visitor Economy is worth over £426 million
Employs over 5,347 full time staff21% increase since 2012
Attracts over 8.8 million day and short break visitors every year - a 26% increase since 2012
+ Support performance development and productivity of visitor economy businesses
+ Increase membership of visitor economy start-up businesses by 25%
+ Ensure employee skill development within visitor economy sector
+ Promote Wirral and Liverpool City Region through business and organisation clusters for sharing best practice and improving operational quality
+ Drive ambition and inspiration within education system through Wirral Young Chamber and Young Chamber Cadets programmes – 2,000 young people +
+ Position, understand and express Wirral’s unique selling points and communicate to key markets.
+ Develop Wirral’s appeal as a valued added destination, increasing satisfaction, length of stay and expenditure
+ Support Wirral Council and the business community to increase business and leisure footfall
“The greatness of a community is most accurately measured by the compassionate actions of its members” - Coretta Scott King
Community
Wirral Chamber of Commerce will develop its community support through a diversity of involvement related to social, education, and visitor economies. We are supporting the local authority and its 2020 vision through Wirral Together in creating a partnership of residents and communities in building a vibrant economy.
Community Action: Wirral
Community Action: Wirral (CAW) has come together with Wirral Chamber of Commerce to develop relationship and collaborations in promoting, supporting and engaging with Wirral’s communities. CAW has enabled a deeper understanding of the local voluntary sector and also valuable signposting to groups in contributing views to project specific development.
Voluntary and community organisations play vital roles, creating opportunities and connecting people to participate in community life and support each other, creating change in the lives of people in the community and those community organisations.
CAW Proposed Activities 2019
45
New organisations supported in set up process
30
Trustee
Chamber Start
Woodside Area Community Interest Company – Woodside Ferry Village
Woodside Area Community Interest Comapny (WACIC) was formed to look at project development in and around the Woodside area of Birkenhead. During 2018 WACIC developed the Woodside Ferry Village concept in redesigning and restyling the existing main hall of the ferry terminal into a food village based on other successful national and international locations.
Woodside Ferry Village looks to support Wirral Council’s regeneration and wider growth proposals in creating development opportunities and employment.
Objectives and Targets 2019
+ Launch Woodside Ferry Village in Spring 2019
+ Create a vibrant destination venue attracting and increasing local and visitor footfall
+ Support existing and new start businesses to operate, flourish and grow within Woodside Ferry Village
+ Bring employment benefits by developing education, creativity, skills and talent
+ A minimum of six food concessions in place
+ To generate high levels of public participation
+ Involve local communities and group activities in developing Woodside as a Place Destination
“Our most valuable resources - creativity, communication, invention, and reinvention - are, in fact, unlimited” - David Grinspoon
Objectives
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Communication is key to the relationship with our members, partners and the business community. In celebrating the success and contributions of our members we will continually evaluate and develop PR and marketing offers and services, including social media, digital and print media, E-newsletter, events and member collaboration.
Promote business success and achievements in championing Wirral
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Publicise events to gain maximum attendance
+ Continue to support awareness of initiatives and events
+ Develop effectiveness of the Chamber website and content
+ Engage with membership stimulating media opportunities
+ Increase online visibility through social media networks
+ Engage with members not attending events or activities
