Leslie Clarke Homes
Y O U R R E A L E S TAT E S O L U T I O N
Leslie Clarke Homes
Welcome Thank you for considering Leslie Clarke Homes, one of Fairfield County’s premier real estate teams, to represent you in your next real estate transaction. In the pages that follow, we share our approach to real estate, our successes, and what you can expect when working with our team. If you read nothing else, let me assure you of the following: Ƣ We offer a client-focused service - guaranteeing courtesy, clear communication, and unparalleled customer service throughout the real estate process. Ƣ We work hard on our clients’ behalf to obtain the best possible return for their investment. Ƣ We are local. We understand the area’s neighborhoods and the Fairfield County real estate market, having lived and worked here for over 37 years. Ƣ We have extensive resources – vast knowledge of interior design and construction, proven marketing strategies, continuous mentoring and education, and a network of William Raveis agents and industry peers to collaborate with – to ensure the success of our clients’ real estate transactions. In today’s volatile real estate economy, now more than ever who you work with matters. Choose a team that has the expertise and experience you need. Thank you again, and we look forward to the opportunity of working with you.
Sincerely,
Leslie Clarke
Table of Contents Who You Work With Matters 3 - 4 Testimonials 5 - 6 Sales History 7 - 8 Success Stories 9 - 14 William Raveis + Luxury Properties 15 Marketing Approach 16 Advertising + Exposure 17 Contact the LCH Team 18
Leslie Clarke Homes
Who you work with matters
page 3
The Leslie Clarke Homes Team When you choose Leslie Clarke Homes, you get the benefit of a dedicated lead agent and so much more. Our agents work as a team, fully leveraging our 22+ years of expertise in the CT & NY real estate markets. We discuss strategies and marketing plans for every client and are supported by a dedicated, experienced marketing team who work behind the scenes to seamlessly execute our marketing and communication strategies, social media, and paperwork detail. With LCH, you get personal attention and clear responsive communication backed by deep market knowledge and expert negotiation skills every step of the way.
Leslie Clarke closes sales. A Senior
sales, design, and construction, Leslie’s
Leslie is active in the community. She
Realtor and William Raveis Vice
success is grounded in a profound
is a supporter of the Staples Diamond
President, Leslie is consistently ranked
knowledge of the Fairfield County real
Club and volunteers at Abilis assisting
as a top Fairfield County listing and
estate market and trends. Organized,
families with special need young adults
selling associate. She has earned
efficient and personable, Leslie begins
like hers. She puts her expertise to work
the status of Chairman’s Elite Club
by understanding a client’s goals
for Abilis assisting with group home
member for 10 consecutive years, and
and then presents a detailed, clear,
purchases and renovations to reach
Real Trends named Leslie in the top ½
direct assessment of the market
ADA compliant status. Leslie and her
of 1% of 1.4 million licensed real estate
and opportunities. Clients value her
husband Richard have raised their
professionals in the United States.
straightforward communication style,
daughter and three sons in Westport,
and how closely and directly Leslie
and recently achieved their dream of
Westport is home for Leslie. As a
works with them at every stage of the
building a home on the river—enjoying
resident with 20+ years of experience in
buying and selling process.
the best the area has to offer.
With Leslie Clarke Homes, you get:
Read more about how Leslie’s clients
Jeannette has an expansive knowledge
value her marketing strategy and
of Fairfield County and can speak to
execution, staging, photography,
each town’s strengths and weaknesses.
Honesty.
marketing materials, negotiating skills,
This valuable perspective and guidance
No pretend answers to your questions
and straightforward, always-available
on living in the area have earned her the
or false hopes. Just the truth.
communication style on the client
devotion of her clients.
testimonial page. Settling in Westport with her husband Jeannette Floto is passionate about
and 3 children, Jeannette is very involved
real estate and works tirelessly to ensure
in her community. She is a co-leader of
the entire process is positive and efficient
Friends of Compo Beach, a member of
for her clients. In addition to being a
the Greens Farm School PTA, an active
steadfast client advocate, Jeannette’s
“room mom,” a past board member of
strong professional relationships and
Westport Young Women’s League, and
client-centric, detail-oriented approach
is also involved with her children’s extra-
enable her to close deals smoothly.
curricular organizations including dance,
Jeannette developed her outstanding
Girl Scouts, Westport Soccer Association,
marketing and negotiation skills in her
and Westport PAL Lacrosse.
previous advertising career, where she handled campaigns for brands like Avon, Gillette, and Head & Shoulders.
SarahWright is the Director of Marketing and Client Care for Leslie Clarke Homes.
Communication Your Way. We are available and in touch daily by email, text, and/or phone. Perseverance. The job is not over until we fully meet your wants and needs. Your goal is our goal. Accuracy. We thoroughly evaluate and analyze the market based on comparable sales and current market conditions. Marketing Commitment. You can rely on our marketing strategy and plans. Our full-time marketing director
In 2009, Jeannette left advertising to
Sarah joined the team in January 2019
pursue a career in real estate, joining the
and focuses on the marketing strategies
Corcoran Group in Brooklyn Heights. In
for all Leslie Clarke Homes properties from
print and online marketing materials
her first three years, she closed over $20
creating property brochures and ads to
that succeed.
million in sales in the very popular – and
managing the Leslie Clarke Homes social
tricky – brownstone Brooklyn market.
media pages. She has a degree in Public
Relationships.
Before joining the top-ranked Leslie
Relations and Marketing from Auburn
The strong relationships we’ve built
Clarke Homes team at William Raveis,
University and began her real estate
with realtors and attorneys make for
she worked most recently on Douglas
marketing career as the Director of First
smooth closings, and you also gain
Elliman’s highest producing team in CT.
Impressions and Social Engagement at a
access to our wide network of design
boutique real estate company in Auburn,
and construction experts.
Jeannette moved with her young family
and dedicated graphic designer create
Alabama.
from Brooklyn back to her native Fairfield County in 2013. She understands firsthand
Sarah lives in Fairfield with her husband
the logistics, stress, and emotions involved
Steven and loves to cook whether it be a
with moving, whether locally, from
fresh meal after a workout or a delicious
New York City, or abroad. As a native,
batch of chocolate chip cookies.
page 4
Leslie Clarke Homes
Testimonials “We’ve worked with a lot of brokers
“I wanted to write to you and to thank
“Leslie is top notch. While Raveis is a
in town and I have never witnessed
you for the professionalism, care and
top-notch firm, after interviews with
some- one more dedicated to their c
calm that you brought to the sale of
4 other top brokers it was Leslie we
areer. Leslie was professional, creative,
our house. This has indeed been a
hired. Her professionalism, market
honest, and on top of her game at all
challenging environment for the sale
perspective, and demeanor stood out
times. Leslie was a true joy to
of a house, and you patiently went
from the other highly qualified agents
work with.”
about developing a solid strategy
that we interviewed.”
for the marketing of the house and — Susie & Scott
executing it with intelligence and
— Rob & Allison
vigor. From the many open house events to tactical placement on social media, recommendations on local workmen and reliable sources, we
“As first-time home buyers, we had a lot
greatly benefited from the buzz in the
to learn. Jeannette guided us through
market and found our buyers. Thank
the process and answered all of our
you again for your guidance and all
questions with patience. She was very
of the extras that you provided.”
knowledgeable of the area and even gave us a tour as we were coming
— George
from NYC. Jeannette was skilled in negotiations during closing, kept us realistic, and managed our expectations. She went above and beyond and promptly answered emails and phone
“Leslie is a rock star! She did three key things: 1) Priced us appropriately, 2) Staged/Photographed the house beautifully, 3) Personally attended all first showings to build relationships with both our potential buyers and their agents.”
provide multiple recommendations for other services necessary in the home buying process. Overall, we are incredibly grateful for Jeannette, if it wasn’t for her, we would not be in our dream home! We cannot recommend her enough.”
— David
page 5
calls. Further, Jeannette was able to
— Kate
“I met Leslie through a mutual friend
“It was truly a pleasure working
and chose her after interviewing
with Leslie to purchase our beautiful
four local agents. She is so vibrant,
new home. Her back-ground in
up front, and honest. She staged
home designand construction as
my home, brought in a magnificent
well as her deep knowledge about
photographer, and created a
the community proved to be a trem-
brochure…. it was a hands-free
endous asset to us every step of the
process. Selling my home and finding
way. Even now, a year after the sale,
my new pied-à-terre took over a year,
we still turn to her for advice. She
and Leslie made it happen without
is honest, forthright, and as good-
causing me to lose control of my life.”
natured as they come. We feel so fortunate that she answered the
— Jan
phone that day.” — Jen & Chris “Leslie, hands down, is the best real estate agent in Fairfield County. We have used her as a buyer’s and seller’s agent (twice). Leslie really shines when it comes to selling a house. We never had to worry about
“Throughout the sales process - from
anything since Leslie always took
start to several excellent offers within
care of EVERYTHING. She also sold
just a couple of weeks - our Raveis
both of our homes within a couple of
realtor, Leslie was outstanding. Some
months of listing. As a buyer’s agents,
realtors are great at rolling up their
she will work around the clock to help
sleeves to do the hands-on work -
you find the perfect house. She has
others are talented with marketing
always responded to my emails/calls
- still others have great relationships
immediately (even on vacation). Most
to bring in lots of qualified potential
importantly, Leslie is honest. We love
buyers. Leslie truly is all that and more.
Leslie and will definitely use her again in the future!”
— Lisa
— Jessica
page 6
Leslie Clarke Homes
Sales History
page 7
2020 $94,010,000 in total sales
2020 continued...
9 Yankee Hill Road, Westport
$5,950,000
43 Lyons Plain Road, Weston
$810,000
15 Yankee Hill Road, Westport
$4,900,000
3129 Burr Street, Fairfield
$801,000
222 Lyons Plain Road, Westport
$4,775,000
3060 Redding Road, Fairfield
$723,803
3 Stony Point Road, Westport
$4,700,000
14 Midrocks Drive, Norwalk
$715,000
31 Stonybrook Road, Westport
$3,595,000
136 Wilton Road, Fairfield
$595,000
14 Broadview Road, Westport
$3,379,000
91 Glover Street, Fairfield
$520,000
26 Stonybrook Road, Westport
$3,275,000
240 Henry Street, Fairfield
$450,000
42 Burnham Hill, Westport
$2,999,000
2357 Easton Turnpike, Fairfield
$340,000
12 Sunnyside Lane, Westport
$2,675,000
240 Wilson Street, Bridgeport
$329,000
36 Green Acre Lane, Westport
$2,570,000
4 Hawthorne Lane, Westport
$2,500,000
113 Hollow Tree Ridge Rd, Darien
$2,300,000
11 Charcoal Hill Road, Westport
$2,300,000
17 Red Coat Road, Westport
$2,215,000
4 Rustic Lane, Westport
$2,000,000
991 Pequot Ave, Fairfield
$1,900,000
5 Lamplight Lane, Westport
$1,850,000
21 Twin Walls Lane, Weston
$1,670,000
30 Hillandale Road, Westport
$1,625,000
16 Colonial Road, Westport
$1,615,000
47 Park Lane, Westport
$1,598,000
4 Oak Street, Westport
$1,525,000
5 Tiffany Lane, Westport
$1,470,000
35 Old Mill Road, Westport
$1,455,000
2 Cranbury Road, Westport
$1,315,000
264 Bayberry Lane, Westport
$1,310,000
2018 $27,331,000 in total sales
12 Elmwood Road, Westport
$1,275,000
34 Burnham Hill, Westport
$4,200,000
1080 Mill Hill Terrace, Fairfield
$1,240,000
282 Compo Rd South, Westport
$4,150,000
113 North Ave, Westport
$1,225,000
11 Charcoal Hill, Westport
$2,485,000
11 Pequot Trail, Westport
$1,205,000
9 Blind Brook Rd, Westport
$1,962,500
3330 Sturges Highway, Fairfield
$1,150,000
11 Janson Dr, Westport
$1,675,000
5 Duck Pond Road, Westport
$1,115,000
15 Dogwood Ln, Westport
$1,550,000
143 Linden Tree Road, Wilton
$1,079,000
47 Tubbs Spring Dr, Weston
$1,280,000
158 Greens Farms Road, Westport
$1,041,200
15 Red Coat Rd, Westport
$1,240,000
30 Hale Street, Westport
$960,000
31 Easton Rd, Westport
$1,200,000
5 Brookside Park, Westport
$951,000
57 Sylvan Rd, Westport
$1,150,000
151 Compo Road S, Westport
$834,000
10 Pond Rd, Westport
$1,120,000
19 Old Saugatuck Road, Norwalk
$814,500
3 Leslie Ln, Westport
$1,080,000
2019 $23,083,000 in total sales 15 Roosevelt Road, Westport
$3,200,000
6 Wedgewood, Westport
$3,150,000
16 Old Orchard Rd, Westport
$2,300,000
31 Burnham Hill, Westport
$2,110,000
7 River Lane, Westport
$1,825,000
34 Little Fox Lane, Westport
$1,550,000
18 Dogwood Lane, Westport
$1,550,000
7 Lowlyn Road, Westport
$1,350,000
22 Old Hill Road, Westport
$1,275,000
222 North Ave, Westport
$1,035,000
275 North Ave, Westport
$900,000
3 Fraser Road, Westport
$886,375
27 Warnock Drive, Westport
$740,000
73 Sylvan Road N, Westport
$653,000
2018 continued...
2015 $16,951,500 in total sales
267 Sturges Hwy, Westport
$1,029,000
9 Moss Ledge Road, Westport
$3,140,000
49 High Point Rd, Westport
$800,000
36 Hyde Lane, Westport
$2,600,000
7 Mortar Rock, Westport
$685,000
15 Rices Lane, Westport
$2,215,000
11 Slumber Crns, Weston
$670,000
27 Maple Ave North, Westport
$1,750,000
41 Ludlow Road, Westport
$1,399,000
32 Roseville Road, Westport
$1,250,000
276 Flintlock Road, Fairfield
$1,212,500
5 Hunt Club Lane, Westport
$890,000
132 Greens Farm Rd, Westport
$750,000
158 Hurlbutt Street, Wilton
$690,000
25 Linden Heights, Norwalk
$470,000
221 North Street, Trumbull
$410,000
Valley Forge, Lot C, Weston
$175,000
2017 $19,700,00 in total sales 55 Cross Highway, Westport
$2,350,000
7 Wedgewood Road, Westport
$1,903,998
15 Riverview Road, Westport
$1,850,000
54 Long Lots Road, Westport
$1,750,000
142 Compo Road N, Westport
$1,730,000
18 Indian Hill Road, Westport
$1,650,000
4 Oak Street, Westport
$1,567,500
37 Sniffen Road, Westport
$1,460,000
161 Riverside Ave, Westport
$1,155,375
5 Hunt Club Lane, Westport
$800,000
241 Bayberry Lane, Westport
$679,900
64 Grumman Ave, Norwalk
$418,000
13 Strathmore Lane, Westport
$377,000
2014 $22,934,500 in total sales 2013 $29,324,490 in total sales 2012 $14,864,000 in total sales
2016 $33,200,000 in total sales 16 Minute Man Hill, Westport
$5,830,000
17 Stony Point Road, Westport
$5,300,000
6 Burr Farms Road, Westport
$2,400,000
51 Turkey Hill Road S, Westport
$2,099,000
157 Compo Road S, Westport
$1,850,000
103 Good Hill Road, Weston
$1,820,000
3 Nappa Lane, Westport
$1,700,000
1 Teragram Place, Westport
$1,685,000
37 Sturges Commons, Westport
$1,650,000
47 Tubbs Spring Drive, Weston
$1,400,000
25 Apple Tree Trail, Westport
$1,399,000
24 Ferry Lane East, Westport
$1,350,000
7 April Drive, Westport
$1,350,000
72 Long Lots Road, Westport
$1,140,000
6 Watch Hill Road, Westport
$1,048,000
9 Langner Lane, Weston
$680,000
216 Godfrey East, Weston
$605,000
107 Valley Road, Westport
$450,000
2011 $6,855,250 in total sales 2010 $9,962,000 in total sales
page 8
Leslie Clarke Homes
Success Stories
Statistics show staged properties sell 80% faster and for 20% more than un-staged properties. When furnishing an interior space, the design should be simple, incredibly comfortable, and almost disappear into the room. The idea is to create spaces that allow buyers to dream about living in the home without distraction. It’s all about telling a story!
before
3 Fraser Road Our goal was to freshen this modern space by removing all contents, stripping wallpapers, painting walls a bright white, and staging in a mid-century modern style to help buyers envision the potential of this well-built, modern on 2 gorgeous acres. The transformation resulted in multiple offers in 18 days, receiving a price that was higher than if sold “as-is.” after
page 9
3 Leslie Lane The homeowners were open to doing whatever it took to sell their home. We helped them create a “to-do” list and they attacked it immediately! After decluttering, pre-packing, and selling and donating furniture, they painted and refinished the floors. Then, we rearranged furniture, added fresh flowers, took professional photographs, and hit the market. After 113 days on the market with no offers and buyers’ feedback, we decided to take the next step. We moved their
after
before
after
before
belongings out and brought in a professional stager to appeal to the younger buyer. The extra effort brought in more buyers and an accepted offer during the winter market!
page 10
Leslie Clarke Homes
after
6 Wedgewood Road The sellers were very open to transforming this
The property still needed renovation, but the
1928 dark, stone estate into a bright and more
homeowners’ investment in visual updates
modern design to attract today’s buyers.
helped buyers see the potential of this gorgeous estate. In result, it had multiple
We helped the sellers select paint colors,
interested parties and accepted an offer in
new light fixtures, kitchen cabinet finish, new
13 days.
hardware, and coordinated interiors with a professional stager to complement the home’s recent addition.
page 11
before
after
after
after
before
before
before
page 12
Leslie Clarke Homes
11 Charcoal Hill Road This property was beautiful in and out from day one! The sellers had recently updated and furnished most of the home. Their goal was a quick sale since we had found their dream home at the beach. They asked us to suggest interior enhancements and to price the house to sell. We advised them to move out their furniture, paint a few rooms a lighter color, and professionally stage with lighter, more neutral furnishings. This gave the home a broader appeal and resulted in multiple showings and an accepted offer in 29 days!
after
page 13
after
before
after
before
after
before
page 14
Leslie Clarke Homes
William Raveis Real Estate Real Estate As It Should Be. William Raveis Real Estate was
Ƣ William Raveis’ Real Estate, Mortgage,
founded in 1974 by Chairman and
and Insurance divisions have been
CEO Bill Raveis. With the largest
awarded the Gold Medal distinction by
footprint of any independently-owned
the Commercial Record and Banker &
company in the Northeast and Florida,
Tradesman for five consecutive years.
William Raveis boasts over 4,200 sales associates operating across 130 offices
Ƣ In 2011, we were named the Most
in Connecticut, Florida, Maine,
Innovative Brokerage by Inman News.
Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, and
Ƣ We’ve been consistently ranked the
Vermont.
best place to work by Fox CT, Hearst Connecticut, and the Boston Business
We are proud to share that William
Journal.
Raveis Real Estate, Mortgage, and Insurance is:
The William Raveis promise is to make the home-selling process as easy,
Ƣ The No. 1 family-owned real estate
efficient, and effective as possible.
company in the Northeast and the No.
We invite you to join our thousands
9th real estate company in the country,
of satisfied clients and experience the
according to REAL Trends
William Raveis difference.
Luxury Properties
William Raveis was the first real estate firm in the Northeast to engineer the concept of marketing luxury properties. Finding the right buyer for a waterfront or historical home, equestrian property or luxury estate, requires a qualified specialist who is knowledgeable and experienced in marketing such unique properties. The William Raveis Luxury Properties Specialist Team along with Leslie Clarke Homes produces customized marketing plans that extend beyond the boundaries of ordinary marketing proposals. We are a proud partner of Leading Real Estate Companies of the World; an invitation-only network spanning 70 countries, with 4,300 offices, and more than 130,000 associates. This marketing expertise combined with William Raveis’ networking and innovative programs has helped to successfully market one-of-a-kind properties and build the William Raveis reputation as a leader in this specialty market.
page 15
Marketing Approach
the data has been unpacked, we make
2,000 global partner websites, such as
home buying audience as consumers
the decision together on what price to
Realtor.com, Zillow, Trulia, Homes.com,
look to digital options first. We use
list the property.
and agent/brokerage websites.
the most effective online strategies to ensure coverage and targeted impact for our listings.
After settling on a fully informed price, we begin preparing the house
Within the first 24 hours of listing we:
Selling a home in today’s market can
for the market. We sell more than just
be challenging. However, the difference
homes, but lifestyles and that must be
Ƣ Send a listing announcement email
to connect buyers with sellers, market
between selling or failing to do so is
communicated explicitly. A lifestyle can
homes, and transact. That begins with
proper communication - the vital detail
be communicated through professional
to success in real estate.
staging, simple decluttering, or even
Ƣ Send out a ‘just listed’ direct mail
offering our audience authenticity
painting a few walls. Every home can
campaign
and sharable content across all
Technology has provided new ways to all Fairfield County agents
a coherent social media presence
We are committed to an open and
benefit from pre-listing preparation
consistent line of communication with
to make the home more appealing to
Ƣ Begin a social media marketing
search engine optimization, keyword
our clients, honest answers, no false
a buyer. In a survey by the National
campaign
and search marketing, and online
hopes, keeping their goal front and
Association of Realtors, 25% of buyers’
center, and offering expert guidance as
agents said staging increased offers
Ƣ Schedule an exclusive open house
digital ad, we can retarget real estate
the real estate market ebbs and flows.
by up to 5% and 12% said it increased
for agents & brokers for the first
shoppers as they browse different
offers by up to 10%. In the same survey,
websites online and send them to our
By keeping our finger on the pulse of the
53% of sellers’ agents said that staging
Fairfield County market, we can offer
decreases the amount of time a home
our clients top-notch guidance from
spends on the market.
start to finish, ensuring that the entire
major platforms. It continues with
advertising. By using an Adwerx
week on the market
listings with one click. Buyers will see Ƣ Schedule public open houses
ads everywhere to remind them about the home on sites such as NYTimes,
Moving past the initial stages of
Amazon, CNN, ABC News, USA Today,
process is seamless, efficient,
Once the home is ready, we order and
marketing, we invest in longer-term
Yahoo, and 100s more.
and rewarding.
oversee professional photography
strategies like print and digital media
and floorplans - sometimes including
- ads in local, regional, and national
In the world of real estate, there is no
Often the first step of that process is
aerial and twilight photography and
publications and online advertising and
substitution for experience. Whether
pricing and preparation. We help clients
video. A marketing brochure specific to
e-marketing campaigns. We even send
it’s our proven marketing strategies,
buy and sell properties in a variety of
the property is then created using the
out a bi-monthly magazine with our
effective sales approach, or utilizing
price ranges, so we understand the
photography and listing unique features
listings advertised to our current and
our existing network. At Leslie Clarke
needs of both parties when it comes to
and specifications.
prospective client list.
Homes no detail is overlooked.
of the current market and analyzing
Each listing is then given a customized
We realize the media landscape has
data such as average days on market,
page on the Leslie Clarke Homes
changed more dramatically in the past
asking vs selling price, and prices over
website and placed on the Fairfield
decade than in the previous hundred
time, we advise our sellers of the fair
County multiple listing service or MLS
years. Newspapers, particularly in real
market value for their home. After all
and from there it is syndicated to over
estate, are losing relevance with the
a fair price. By assessing the landscape
page 16
Leslie Clarke Homes
Advertising + Exposure
online ads email
LCH website social media: facebook + instagram
WR Proprty Ads
direct mail
local publications
local newspapers
property brochure
page 16
In Closing We hope you have found our guide informative. Now, the next step is to put the team at Leslie Clarke Homes to work for you. Let’s start a conversation – and remember, who you work with matters!
Contact the LCH Team Leslie Clarke Sales Vice President | leslie@leslieclarkehomes.com | 203.984.1856 Jeannette Floto Team Agent | jeannette@leslieclarkehomes.com | 917.570.7418 Sarah Wright Director of Marketing & Client Care | sarah@leslieclarkehomes.com | 334.750.2609
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