Interact SXSW

INTERACT SXSW MUSIC. FILM. NEW MEDIA ART s: Lauren Roberts f: Mattew Johnson / ARCH 5501 Architectural Design Studio F11

INTERACTION WITH MUSIC FILM AND NEW MEDIA ART Traditional art was designed with the intent of being solely viewed by the spectators, however; artists today are creating interactive art pieces that allow the viewer to be more than a passive spectator but also part of the art.

The South by Southwest (SXSW) Festival in Austin, Texas is an example of a music festival that celebrates the interaction of music and film.

Therefore, in my design for a permanent location for the SXSW festival, I experiment with how a simple, open form, without define lines between programs, will encourage interaction between the programs, designers and spectators, and interior and exterior conditions. The main way this occurs in my project is by pairing each large program piece (the three large theaters and the administration spaces) with a transitional new media, interactive art gallery. In turn, these individual spaces have the ability to act independently or as one larger space. Other then the gallery spaces, one may interact with the SXSW Interactive Facility through the hydraulic art gallery elevator or the kinetic skin.

Project Issues (Design Resolutions) 1. The SXSW Festival in Austin, Texas does not have a permanent location to plan and host their annual event. (a) With this permanent location, viewers now have the opportunity to not only view artwork, but also view the making, creation, and invention of new media in the galleries and work spaces of the SXSW bldg. (b) I have also added a wild card program that will allow the public to come into the workspace to take classes on how to create their own new media art work.

2. A design issue I encountered was accommodating a large amount of program on a small site. (c) I gave each program its own floor level; therefore, I also allotted a style of new media art gallery that would complement the program and allow for an interactive transition space between each level. (d) Also, vertically the two hydraulic elevators, which are 200 square feet each, act as transitional galleries spaces as well.

INTERACT SXSW

Project Description

Design Concept. Project Issues. Design Strategies. Design Resolutions

Project Issues

32,000 s

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The program consists of four different performance spaces, offices, labs, work spaces, and multiple galleries making the site to program ratio is 1 to 3. (10,000sf site to 32,000sf gross total) This creates limited room for interaction between levels and programs as well as limited space on the ground level for green space.

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(Design Resolutions) All the exterior performance/ gallery spaces are designed to have a blurred edge between the interior and exterior condition in order to create less of a separation and encourage interaction between in-door and out-door spaces.

These exterior spaces are also the places for program to congrate createing interaction between the different programs.

(Design Stratigy)

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By using frosted glass as one of the layer of the exterior skin this allows for daylight to come into the building and not direct sunlight.

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The blurred views on the exterior skin encourage spectators to go to the terrace gallery spaces to see more clearly what is happening on the exterior of the building.

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(INTERACTION WITH STREET) The building is raised off the ground to encourage people passing by the building to come off the street and interact with the street gallery.

The General Purpose Hall is also placed next to the street gallery. This blurred edge condition allow for these programs to perform separately or together.

existing

proposed

(INTERACTION WITH TERRACE SPACES) Since the foot print of the build takes up the entire site, green spaces were added back into the program.

This also allows the users to have closer access to exterior spaces.

The terraces were also given programs by making them either exterior gallery spaces or performance spaces.

PERFORMANCE

SSOUND SO O LABSS WORK OR SPACE OR

SSOUND LABS WORK SPACE

BLACK BOX

BLACK BOX

AUDITORIUM D OR GENERAL HALL

AUDITORIUM D OR GENERAL NERAL HALL NERA HAALL ALL L

(INTERACTION WITH GALLERIES) Each large program piece was allotted its own floor level due to the size of the program; therefore, a style of new media art gallery was paired with each program as an interactive transition space between each level.

(INTERACTION BETWEEN LEVEL) Vertically the two hydraulic elevators, which are 200 square feet, act as transitional galleries spaces.

The elevator also acts as a kinetic art piece for spectators who are passing by on the street as the elevator moves up and down the shaft.

The each elevator acts as a space that houses art and also an interactive kinetic sculpture.

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(INTERACTION WITH KINETIC SKIN) The kinectic skin idea for my design came from an installation at the LIGO Science Education Center in Livingston Parish, Louisiana called the Wave Wall.

The kinetic art piece is made up of aluminum tubes that are connected on a pendulum; hence, when the wind acts on the tubes, they move back and forth making a wave.

The kinetic skin is placed on the south and west side of the building facing the street edge. Therefore, the kinetic skin does not solely act as an art piece, but also as a passive shading system.

INTERACT SXSW Project Program and Analysis Written Program. Program Analysis. Site Analysis

TICKET BOOTH 200 SF LIMITED HOURS FORMAL FAR FROM ST TICKET

INTERACTIVE ART GALLERY 2000 SF ALWAYS OPEN INFORMAL CLOSE TO ST FREE

GENERAL LOBBY 500 SF MAKING LIMITED HOURS FORMAL FAR FROM ST TICKET

MAKING LIMITED HOURS FORMAL FAR FROM ST TICKET

MAKING LIMITED HOURS FORMAL FAR FROM ST TICKET

VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST FREE

DIGITAL LABORATORIES 3000 SF VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST FREE

MAKING LIMITED HOURS FORMAL FAR FROM ST

MULTIPURPOSE AUDITORIUM 4000 SF

SOUND LABORATORIES 1000 SF

MAKING LIMITED HOURS FORMAL FAR FROM ST TICKET

MAKING LIMITED HOURS FORMAL FAR FROM ST

VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST FREE

BLACK BOX THEATER 4000 SF MAKING LIMITED HOURS FORMAL FAR FROM ST TICKET

VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST FREE

WILD CARD (NIGHT CLUB) 2000 SF VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST FREE

GENERAL PURPOSE HALL 4000 SF MAKING LIMITED HOURS FORMAL FAR FROM ST TICKET

VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST FREE

STREET-SIDE GALLERY 1000 SF VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST FREE

LOUNGE 800 SF MAKING LIMITED HOURS FORMAL FAR FROM ST TICKET

MAKING LIMITED HOURS FORMAL FAR FROM ST TICKET

VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST

VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST

ADMINISTRATION 1200 SF VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST FREE

MAKING LIMITED HOURS FORMAL FAR FROM ST

VISUAL ALWAYS OPEN INFORMAL CLOSE TO ST

PROGRAM CHARACTERISTICS AND SQUARE FOOTAGE ESTIMATE Each program was analized on its characteristics in order to best place the program pieces with programs and within the site.

PUBLIC

ART LABORATORIES

Building Lobby -200sf Ticket Booth (indoor/ outdoor) -500sf General Lobby Space -800sf Lounge or Café

Digital Laboratory -2000sf Open Workspace -500sf Digital Laboratory Office -(3) 150sf Digital Editing Suites

-2 sets of Bathrooms (men’s/ women’s) -Outdoor Performance Space

Sound Laboratory -(5) 200sf Sound Studios

GALLERIES

ADMINISTRATIVE -(6) 150sf General Offices -200sf Conference Room -100sf Workroom

-2000sf Interactive Art Gallery -1000sf Street side Gallery (Public Interface) -2000sf +/- Wild Card Program

PERFORMANCE -4000sf General Purpose Hall -4000sf Auditorium -4000sf Black Box Theater

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EXTERIOR SPACES

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TIME PROGRAMS ARE USED THROUGHOUT THE DAY The exterior performance and gallery spaces utilize the times that building is not as active.

PRECEDENT STUDY Architects: MVPDV

Project: Villa VPRO

Locaion: Hilversum, Netherlands

Built in: 1997

Type: commercial, office

15-17 Reggae Festival

April 28-29 Wine and Music Festival

May 2-3 Art Cityy Austin

April 19 Livestrong Marathon

15-18 Austin A s Cityy Limits

February

September 7-9 Tatoo Art Revival

January u

26 A Art Night Austin

February 11-20 South by Southwest

March

MAJOR ANNUAL EVENTS

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SXSW CURRENT EVENT LOCATIONS

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Wind Rose

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7-10 knots

11-16 knots

17-21 knots

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+21 knots

Comfort Zone = 5 days

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Temperature Varience per day

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Natural Venitilation = 46 days

Rainfall 1.8 in - 5 in 1

Humidity 70% - 90% 7

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- Climatic Design Issues

SITE DESCRIPTION The project’s site is on South Congress Avenue at the corner of Gibson Street in Austin, Texas, in a district that has become the de facto center of SXSW event. The Hotel San Jose is diagonally across from the site, and Gibson Street West terminates at the western facade of the project. The site has a 10,000 sf footprint with an area of land next to the site designated for mechanical usage and landscape.

Jo’s Coffee Shop

San Jose Hotel

Crepes Food Truck

Perla’s Seafood and Oyster Bar

Site Plan

INTERACT SXSWProject Details

Preliminary Project Description. Outline Specifications

ELEMENT A BUILDING STRUCTURE A10 Foundations A1010 Foundation Actual type and size of footing and foundation system used will be based on soil borings. Assume pier and slab construction. Use 4,000 psi concrete with a maximum slump of 4”. Use Grade 60 reinforcing steel (epoxy coated when required).

A20 Basement Construction A2020 Basement Walls Use 4,000 psi concrete with a maximum slump of 4”. Use Grade 60 reinforcing steel (epoxy coated when required).

ELEMENT B BUILDING SHELL B10 Structure B1010 Floor Structure (Composite Structure) Steel: Structural steel frame (beams and columns) and miscellaneous members to conform to ASTM A992, 50 ksi Bolts to conform to either ASTM A307 or A325. Painting to consist of 1-coat of rust-inhibitive primer.

Concrete: Use 4,000 psi concrete with a maximum slump of 4”. Use Grade 60 reinforcing steel (epoxy coated when required).

B1020 Roof Structure Use 4,000 psi concrete with a maximum slump of 4”. Use Grade 60 reinforcing steel (epoxy coated when required).

B20 Exterior Closure B2010 Exterior Wall Materials 1. Exterior Shading System 2. Fritted Curtin Wall System B2020 Exterior Shading Materials 1. 2”x8” aluminum tubes hanging on a pendulum 2. 1” aluminum bar to connect all tubes 3. Space frame structure that connects to bar that hold aluminum tubes system 4. Brackets to hang space frame from structure

B2020 Exterior Glass and Window Curtain Wall System: 1. 1-inch sealed insulated glass, made up of ¼” thick clear float glass w/ low-e coating on #2 surface, 2. Ceramic Frit pattern for shading 3. Aluminum Mullions B30 Roof Construction B3010 Roof Covering 1. EPDM Membrane on 2. Min. R-38 Rigid Board Insulation on 3. ¾” Exterior Sheathing on Structural Roof

ELEMENT C INTERIOR CONSTRUCTION C10 Interior Partitions C1010 Interior Partitions 1. 5/8” Gypsum Board on 2. Light Gauge Metal Framing, except where noted.

C1020 Interior Doors Hollow Metal Doors Throughout, Glazed Panels where noted C20 Stairways C2010 Stair Construction Steel Stair w/ 2” Thick Stone Treads, Anti-slip coating applied C2020 Stair Finishes 1. 2” Thick Stone Treads 2. Stainless Steel Tube Guardrail Frame w/ stainless steel mesh inserts 3. 2” Oak Handrail C30 Interior Finishes C3010 Interior Wall Finishes ½” Polycarbonate Panels in Aluminum Frame or 5/8” Gypsum Board, Painted with Low VOC Paint

C3020 Interior Floor Finishes 3” Integrally Colored Concrete Topping Slab or 16” Square Carpet Tile C3030 Interior Ceiling Finishes 24” Square Acoustic Panels

ELEMENT D SERVICES D10 Conveying Systems D1010 Vertical Transportation Hydraulic Elevator D20 Plumbing Systems D2010 Plumbing Fixtures Porcelain Toilets and Lavatory Stainless Steel hardware D2020 Domestic Water Distribution Downfeed Water Distribution from Roof Resolver D2030 Sanitary Waste Systems 4” sanitary tube to sanitary line D2040 Rain Water Drainage System Metal Gutter and Drain to Rainwater to City Storm water system or to geothermal water resolver D2050 Special Plumbing Systems Placement where needed D30 Heating, Ventilating, and Air Conditioning Systems D3010 HVAC System Geothermal ground system

D40 Fire Protection Systems D4010 Fire Protection Sprinkle Systems 6� wet pipe sprinkler D4030 Fire Protection Specialties Not in project D50 Electrical Systems D5010 Electrical Service and Distribution Put in when necessary D5020 Lighting Compact florescent recessed caned lighting in acoustical panels D5030 Communication and Security Systems Data and phone to all work spaces Wireless hub Motion sensor protect for galleries Temperature control per gallery

ELEMENT E EQUIPMENT AND FURNISHINGS E10 Equipment Av equipment in auditorium, general purpose hall and black box theater E20 Furnishings Fixed seating in theater Desk space with computer in open work space Cubical office arrangement Digital editing equipment for private room set up Recording equipment for large and small set up

ELEMENT F OTHER BUILDING CONSTRUCTION F10 Special Construction

ELEMENT G BUILDING SITEWORK G10 Site Preparation Graded to elevation Cut and fill where necessary G20 Site Improvements G2030 Pedestrian Paving New 4� concrete sidewalk with recycled glass aggregate G2040 Site Development Fixed concrete seating G2050 Landscaping Paving at grade for pedestrian path into street side gallery G5020 Site Lighting Systems Waterproof up lighting in sidewalk

INTERACT SXSW

Project Materials Plans. Sections. Elevations. Model Images

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5

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1. Black Box Theater 2. Large Gallery M. Mechanical E. Elevator Gallery Underground Level

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3. Lounge/ Green Room 4. General Purpose Hall 5. Street Gallery Street Level

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6. Interactive Gallery 7. Auditorium Second Level

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8. Private Ext. Gallery 9. Break Room 10. Presentation Space 11. Work Space 12. Reception Area 13. Office Space 14. Public Gallery Third Level

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15 Private Ext. Gallery 16 Large Recording Space 17. Small Editing Rooms 18. Reception Area 19. Small Recording Room Fourth Level

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20. Exterior Performance Roof Top Level

EXTERIOR VIEW OF SKIN

INTERIOR VIEW OF SKIN

(INTERACTION WITH MATERIALS) To allow for multipurpose used on each level, I choose to use a concrete one-way slab with beams system that allows for a deep span that would encourage an open floor plan layout.

kinetic wave wall space frame to hold skin (2’ from glass) acoustical panels frosted glass curtin wall

PRIVATE EXT. SPACES

concrete slab (9” thick)

drop down ceiling concrete wall (2’ thick) sealant footing

piles

PUBLIC EXT. SPACES