All Day Bakery Campaign

Campaign presented by Pieter Conings @ Tartine Connections Antwerp in September. Full campaign details and toolkit are available on the ADBG.

2023 is the year where we launch this campaign globally and we would like to help you set up this wonderful all-round campaign in your market.

The campaign contains tools to be able to reach our guests throughout their consumer journey. It is up to you to cherry-pick which touchpoints work best in your market.

We are here to assist you every step of the way.

INTRODUCTION

Our name says it all: we’re a bakery. But for the past thirty years, we’ve become a bit more than that. We’re a bakery where you come for bread, but also one where you take your friends. One where you taste each other’s tartines, salads, pastries and other organic goodness, any time of day. One where the bread is allowed time. Because to us, bakers, that is the ultimate ingredient: the time until our sourdough crust cracks just right. Until the crumb woos everyone at the communal table. Our bread is where it starts. Day after day. And this campaign is here to remind our guests.

CONCEPT