Leopardstown Racecourse Sponsorship & Partnership Opportunities

Sponsorship & Partnership Opportunities Leopardstown Racecourse

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Becoming a partner with Leopardstown

Racecourse not only offers your brand

exposure within a sport that is second most highly attended in Ireland, over 1.2million people attended a race meeting in Ireland during 2019, but it also provides you with an opportunity to showcase your brand to an industry worth 1.8billion.

Horseracing in Ireland is intricately linked with Irish culture and society. Ireland is one of the strongest producers of thoroughbred horses in the World- 60% of the horses we produce in Ireland are exported around the World – the racetrack is the shop window for all of this activity.

Your brand will be showcased in a multitude of ways, from carefully positioned TV camera rich positions, to high impact activation through targeted demographic digital campaigns. Our team of creative and innovative professionals are driven to ensure your sponsorship is delivered in a unique, comprehensive and cost effective way.

Our main sponsorship goal at Leopardstown is to build a successful relationship between the two businesses, utilising a wealth of experience and ensuring your brand is associated with an exceptional experience – over 173,000 race goers attended Leopardstown last year, we want your brand to be experienced by each one of these racegoers.

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S P O N S O R A N D PA R T N E R S H I P O P P O R T U N I T I E S L E O PA R D S T O W N R A C E C O U R S E

S P O N S O R A N D PA R T N E R S H I P O P P E R T U N I T E S L E O PA R D S T O W N R A C E C O U R S E

Unique Opportunity Race

Sponsorship is a unique and effective platform to raise your brands awareness, promote a product or reward your customers and clients with an unrivalled hospitality experience.

When you decide to become a sponsor with Leopardstown, purchasing the rights to an event is not the end of your journey. We assist you in the activation process to unleash your potential among our audiences, both on the racecourse, through broadcast and our other partners.

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173,000 + VISITORS PER YEAR HRI AFFILIATION

8.2 MILLION in Prize Money during 2019

39,000

Hospitality

2.7 Million Guests per year TV Viewers UNIQUE INTERNATIONAL

Irish Gold Cup Irish Champion Hurdle

OPPORTUNITY

91K

Social Media Followers

Irish Champion Stakes

S P O N S O R A N D PA R T N E R S H I P O P P O R T U N I T I E S L E O PA R D S T O W N R A C E C O U R S E

showcase race meetings

Irish Champions Weekend Recognised as one of the leading international racing festivals. Now in its seventh year, this special event will feature record prize money of over €5 million and 6 Group 1 Flat races, broadcast to a Worldwide audience.

Bulmers Live at Leopardstown The festival that lasts all summer, 8 Thursday night race meetings that feature live music after racing. Overall attendance exceeds 40,000 with performances from the likes of All Saints, The Waterboys, Coolio and The Boomtown Rats.

Ladies Evening Our Ladies evening features an exquisite three course lunch, keynote speeches from the likes of Jessica Harrington, Annemarie O’Brien and Chanelle, Lady McCoy with the main aim to raise funds for Breast Cancer Ireland.

Dublin Racing Festival Two days of jam packed top class National Hunt actions featuring 8 Grade 1 races and over €2 million in prize money complemented

by Live Music, DJ sets, Cookery demonstrations and Dublin culture.

Leopardstown Christmas Festival Run over four days with 7 Grade 1 races from 26th – 29th December.

The Leopardstown Christmas Festival is filled with glamour, festivities, music, entertainment and of course top class National Hunt Racing.

Student Race Day Irelands biggest student day, we welcome over 10,000 students every year from universities all over the country. A specific target market that utilises our social media channels providing sponsors and partners substantial ROI.

“Leopardstown is the pinnacle of National Hunt & Flat racing in Ireland, whether you are a jockey, trainer, owner or sponsor you want to have runners or be associated with runners at Leopardstown – there is no better place to showcase our sport.”

Ruby Walsh 12 Time Irish Champion Jockey

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S P O N S O R A N D PA R T N E R S H I P O P P O R T U N I T I E S L E O PA R D S T O W N R A C E C O U R S E

Our Audience Terrestrial coverage of Leopardstown Christmas Festival, Dublin Racing Festival and Irish

Champions Weekend is provided through live broadcasts on RTE 1 and RTE2 attracting on average around 188,000 peak viewers .

Terrestrial coverage is also supported by a dedicated satellite channel Racing TV which is broadcast to around 2.6million homes throughout Britain and Ireland.

• Peak Audience 188,000 Leopardstown Christmas Festival • Total Audience Dublin Racing Festival 2020 183,000 • ITV first live broadcast from Ireland at Dublin Racing Festival 2019 • ITV reach 1,974,000 reach Dublin Racing Festival 2019 • Longines Irish Champions Weekend direct to home largest audience Middle East at 42.2m and Japan 40m

1.6m IRE

GB

JPN MIDDLE EAST

42.2m

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S P O N S O R A N D PA R T N E R S H I P O P P O R T U N I T I E S L E O PA R D S T O W N R A C E C O U R S E

40m

“Sponsorship of the Grade 1 Flogas Novice Chase provides us with excellent brand awareness through a multiplatform campaign including TV and digital coverage in a cost-effective way.�

John Rooney Managing Director of Flogas Ireland

Distinctive Opportunities on Race Naming Rights dublins doorstep Big Screen Advertising Race Sponsorship is a unique and effective platform to raise your brands awareness, promote a product or reward your customers and clients with an unrivalled hospitality experience.

When you decide to become a sponsor with Leopardstown, purchasing the rights to an event is not the end of your journey. We assist you in the activation process to unleash your potential among our audiences, both on the racecourse, through broadcast and our other partners.

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Social Media Mentions Racecard Adverts Client Interview Saddle cloth branding Racecourse banners Product Placement Web Links Activation zone Promotional Staff Data Capture

S P O N S O R A N D PA R T N E R S H I P O P P O R T U N I T I E S L E O PA R D S T O W N R A C E C O U R S E

we extend our IRISH Hospitality, TO YOur Guests

We recognise the value you place on inviting guests to be part of your partnership with Leopardstown. We pride ourselves on hosting over 39,000 hospitality guests throughout the year.

39,000

Menus are individually created by our catering partner Fitzers Catering every dish has been designed to reflect the best seasonal produce, the finest in food trends and signature Fitzers classics sourced, wherever possible, from Irish suppliers.

250,000 PINTS OF BEER

Hospitality Guests

25,000

Meals Served 15,000 Bottles of Fizz

3,500

SERVING STAFF

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S P O N S O R A N D PA R T N E R S H I P O P P O R T U N I T I E S L E O PA R D S T O W N R A C E C O U R S E

Our PARTNERS

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S P O N S O R A N D PA R T N E R S H I P O P P O R T U N I T I E S L E O PA R D S T O W N R A C E C O U R S E

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S P O N S O R A N D PA R T N E R S H I P O P P E R T U N I T E S L E O PA R D S T O W N R A C E C O U R S E