WestJet Cargo - Press report - December 2023

PRESS REPORT DECEMBER 2023

K E Y F I G U R ES

01

PRESS RELEASE

22

ARTICLES PUBLISHED

SHARE OF SENTIMENT

MEDIA EXPOSURE

This shows the way people receive the information. News from WestJet Cargo is well received and creates a positive feeling among readers. This can be explained by the regular interviews conducted during the period.

The media coverage of WestJet Cargo during the period is peaking on 12/12 following the press release on Safe Air.

NEGATIVE

POSITIVE

NEUTRAL

TOP SOURCES

05

INTERVIEWS

T O P L O C AT I O N S

MEDIA EXPOSURE The most frequently used words in the articles published.

USA & Canada / UK / India

INTERVIEWS PUBLISHED IN DECEMBER 2023

29 NOVEMBER 2 0 2 3

W ESTJ E T D E B R U I J N J O I N S W E B I N A R ON AI N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

14 DECEMBER 2 0 2 3

TA K I N G O F F I N 2 0 2 4 : N E W B LU E P R I N T FO R A I R C A RG O & LO G I ST I C S N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

20 DECEMBER 2 0 2 3

‘ F R E I G H T K N OX’ S EC U R I T Y FO R H I G H VA LU E C A RG O AT W ESTJ E T N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

26 DECEMBER 2 0 2 3

C A N A D I A N A I R C A RG O : P O S I T I O N I N G CO U N T RY ’ S L EA D E RS H I P I N S U P P LY CHAINS N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

28 DECEMBER 2 0 2 3

T H E I N C R E D I B L ES : T H E STO RY O F W ESTJ E T C A RG O N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

PRESS RELEASE 12 DECEMBER 2023

FLYING SAFE WITH WESTJET CARGO

12 DECEMBER 2 0 2 3

F LY I N G SA F E W I T H W ESTJ E T C A RG O

N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

12 DECEMBER 2 0 2 3

W ESTJ E T A D D S P RO D U C T C AT E R I N G FO R H I G H - VA LU E C A RG O N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

12 DECEMBER 2 0 2 3

F LY I N G SA F E W I T H W ESTJ E T C A RG O

N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

12 DECEMBER 2 0 2 3

F LY I N G SA F E W I T H W ESTJ E T C A RG O

N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

13 DECEMBER 2 0 2 3

W ESTJ E T C A RG O L AU N C H ES SA F E A I R

N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

13 DECEMBER 2 0 2 3

W ESTJ E T C A RG O TO L AU N C H SA F E ’A I R FO R H I G H VA LU E C A RG O N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

12 DECEMBER 2 0 2 3

F LY I N G SA F E W I T H W ESTJ E T C A RG O

N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

13 DECEMBER 2 0 2 3

W ESTJ E T C A RG O TO L AU N C H ‘ SA F E A I R ’ S O LU T I O N FO R H I G H VA LU E C A RG O I N JA N - 2 0 2 4 N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

12 DECEMBER 2 0 2 3

W ESTJ E T C A RG O E X PA N D S S O LU T I O N FO R T R A N S P O RT O F H I G H VA LU E C A RG O N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

12 DECEMBER 2 0 2 3

A VA LUA B L E A D D I T I O N TO W ESTJ E T C A RG O ’ S P O RT FO L I O N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

14 DECEMBER 2 0 2 3

W ESTJ E T C A RG O A M P L I A S U P O RTA FO L I O D E S E RV I C I O S N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

OTHER ARTICLES PUBLISHED IN DECEMBER 2023

01 DECEMBER 2 0 2 3

BA F F I N A N D S I KU – W H O A R E T H E C A LG A RY ZO O ’ S N E W P O L A R B EA RS N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

04 DECEMBER 2 0 2 3

R ES H A P I N G T H E M E X I C A N A I R C A RG O S EC TO R N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

11 DECEMBER 2 0 2 3

LO G I ST I C S CO M PA N I ES R AC E TO A DA P T TO S H I F T I N G S U P P LY C H A I N S N E G AT I V E

POSITIVE

NEUTRAL

REA D TH E A RTICLE

THANK YOU!