SOCIAL MEDIA REPORT SEPTEMBER TO DECEMBER 2021
01 LINKEDIN
CONTEXT & FOLLOWER PERFORMANCE LINKEDIN SIGINIFICANT GROWTH THANKS TO THE STRATEGY & BEST PRACTICES IMPLEMENTED: HIGH-VALUE CONTENT, SCHEDULE FOLLOW-UP, WEEKLY TEAM MEETING, GRAPHIC IDENTITY, ETC.
January 2022:
44,966 Followers
FOLLOWERS 46000 45000
44,886
44000 43000
43,804 42,774
42000
May 2021:
37,664 Followers
41000
+16%
40000
41,184
+9%
39000 SEPTEMBER 2021 OCTOBER 2021 NOVEMBER 2021 DECEMBER 2021
IMPRESSIONS LINKEDIN IMPRESSIONS: TOTAL NUMBER OF TIMES YOUR CONTENT HAS BEEN DISPLAYED TO USERS.
1.17 M Impressions
YOUR USERS WORK IN: Top visitor roles Operations
34.12%
Sales
12.2%
Support
8.44%
Business Development
8.15%
Engineering
Marketing Information Technology Administrative
4.17% 3.53% 3.4% 3.17%
Military and Protective Services
Accounting
2.84% 2.32%
ENGAGEMENT LINKEDIN
77.3 K
Total engagements
TOTAL INTERACTIONS WITH POSTS THROUGH CLICKS, LIKES, COMMENTS, AND SHARES.
50.3 K Post link clicks
TOTAL CLICKS ON LINKS OR MEDIA (PICTURES, VIDEOS, ETC.) FROM POSTS.
ENGAGEMENT – TOP-PERFORMING POSTS LINKEDIN POSTS ABOUT “PEOPLE” PERFORM BEST. USERS WANT TO SEE FACES. REPOSTS FROM OTHER ACCOUNTS PERFORM LESS WELL. POSTING SEVERAL TIMES A DAY LEADS TO POOR RESULTS AS WELL.
19/09/2021
392 likes
10 comments. 8 shares
27/09/2021
19/09/2021
691 likes
49 comments. 35 shares
07/10/2021
19/09/2021
527 likes
63 comments. 1 share
14/10/2021
ENGAGEMENT – TOP-PERFORMING POSTS LINKEDIN
19/09/2021
19/09/2021
709 likes
96 comments. 4 shares
22/10/2021
539 likes
2 comments. 4 shares
29/10/2021
419 likes
19 comments. 13 shares
01/11/2021
580 likes
14 comments. 4 shares
15/11/2021
NEXT STEPS LINKEDIN In 2022, we will follow a strategy based on:
BUSINESS
PEOPLE
EXPERTISE
The challenge is still to collect quality content with as much business information & news as possible. We are highlighting the people of Qatar Airways Cargo, their skills, their talent, and their pride at being part of the airline. We will continue to post four times per week. 2022 target: sponsored posts.
02 INSTAGRAM
CONTEXT & PERFORMANCE INSTAGRAM MAY 2021: INSTAGRAM ACCOUNT OPENED 31 DECEMBER 2021
4,786 72.7 K 5.93 K 10.3 K Followers
Impressions
Total number of times your content has been displayed to users.
Engagements
Total interactions with posts through clicks, likes, comments and shares.
Profile views
Total number of unique users who have viewed the profile.
193
Website clicks
Total clicks on the website link.
AUDIENCE INSTAGRAM
WHAT DEMOGRAPHICS ARE YOU REACHING?
WHERE IS THE AUDIENCE LOCATED?
ENGAGEMENT – TOP-PERFORMING POSTS INSTAGRAM
QATAR AIRWAYS CARGO HAS PUBLISHED 142 POSTS SINCE CREATING ITS ACCOUNT. THE MOST SUCCESSFUL POSTS ARE PICTURES OF AIRCRAFT & EXPERTISE POSTS. 07/09/2021
19/09/2021
225 likes
190 likes
19/09/2021
07/10/2021
19/10/2021
19/09/2021
19/09/2021
19/09/2021
273 likes
279 likes
ENGAGEMENT – TOP-PERFORMING POSTS INSTAGRAM 31/10/2021
08/11/2021
11/11/2021
19/09/2021
19/09/2021
08/12/2021
19/09/2021
19/09/2021
274 views
222 likes
162 likes
160 likes
NEXT STEPS INSTAGRAM
In 2022, the challenge is still to collect quality pictures and videos of aircraft and people. We are approaching the corporate communications department to develop partnered posts with the Qatar Airways account in order to increase visibility. We will create more engagement by launching polls in stories as well as behind-the-scenes videos. We will continue to post three times per week. 2022 target: sponsored posts & launch of stories.
THANK YOU