Still squishing

The Squishmallows brand unveiled a raft of recent deals as it headed to Vegas for the Licensing Expo, celebrating the ongoing success of the brand.

Among those wares it was showing off at the event were a number of new licensees, with recent additions to the everexpanding roster including:

Winning Moves, which is launching a new range of Squishmallows products, including Top Trumps, Top Trumps Match and the official Monopoly game with an exclusive plush.

Andrews McMeel, an independent, global publishing company, which will extend the Squishmallows sensation across books and calendars.

Blueprint is set to unveil an exciting line of stationery and back-to-school essentials for Squishmallows fans.

Buffalo Games has been a leading puzzle expert for more than 40 years and will offer must-have Squishmallows puzzles for all ages and skill levels.

Curious Universe is creating an exciting array of arts and crafts products.

Happy Helpers, add gentle therapeutic heat to lovable, huggable characters.

H.E.R. Accessories is set to develop lines of Squishmallows hair accessories and jewellery.

Top Trenz, the maker of fidget and sensory toys, is set to debut a line of Squishmallows magnetic sliders, pop fidgets, water wigglers and more.