Toys n Playthings

toysnplaythings.co.uk

15 ber 20 m e c e D 3 5 No. Vol. 3

Independently audited ABC circulation of 5,123 1 July 2014 to 30 June 2015

Helping everyone sell more

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CONTENTS Regular 7 Leader - with Mirella Anstey 8 News - hot off the press

15 ber 20 Decem No.3 5 Vol. 3

TEAM TnP Group Editor Mirella Anstey mirella@lemapublishing.co.uk

11 Quick Coffee Break - with Judith Russell, Operations Manager, Eurofins Product Testing

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12 Exhibition News - the latest on global fairs and shows 14 People News - checking in on the movers and shakers 16 Movie News - the latest from the box office

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18 Media News – the multimedia rundown 19 Media Charts - the latest kids’ TV viewing figures and toy TV advertising spend 22 What’s New - new products that you need to get your hands on

Editor Mairead Wilmot mairead@lemapublishing.co.uk

24 Toy Talk – the retailers have their say 48 Trade Talk - we give suppliers a chance to talk business 59 Don’t Miss – unmissable products for all buyers and retailers

Writer Rhys Thomas rhys@lemapublishing.co.uk

Group Advertisement Manager Ryan Horwood ryan@lemapublishing.co.uk

64 Licensing News – the hottest news from the toy licensing industry 67 Step Back In Time – a slice of toy history from the industry’s longest running magazine

Features 34 Hong Kong – the hottest toys featuring in the Far East 50 Bath Time Toys – entertaining the water babies 60 Toy Directory – a rundown of the top toy companies

Media Solutions Manager Bradley Mason bradley@lemapublishing.co.uk

Publisher Mark Naish mark@lemapublishing.co.uk

64 Logistics – all the moves and shakers

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Special Report 20 Cover story – GP Flair introduce us to its latest collectable doll, U Hugs 26 Retail Interview – Toymaster’s MD Ian Edmunds gives us an update on how 2015 has been for the buying group’s members 32 Celebration! – Green Board Games celebrate turning 25

Production Director Paul Naish paul@lemapublishing.co.uk

44 DreamToys - We review the toy industry’s special media-friendly event 46 TIA Interview – The North American Toy Fair is fast approaching, we catch up with President Steve Pasierb 53 Safety Report - Bureau Veritas’ Malcolm Horner gives us the latest safety update

Design and Production Marian McNamara marian@lemapublishing.co.uk

Columnists 21 Media Whisperer – Clive Crouch looks at the possibility of cost-cutting at the BBC

Managing Director Malcolm Naish malcolm@lemapublishing.co.uk

Circulation Manager Robert Thomas robert@lemapublishing.co.uk

28 High Street Highs – TnP visits The Entertainer’s MD Gary Grant and Logistics Director Steve Williams at its new warehouse in Banbury 30 The Independent and Secret Supplier – Star Wars is coming, quickly followed by Christmas what do our duo think?

31 Shop Talk – John Ryan asks if toy shop owners should do things differently

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54 TnP Ambassadors – our ambassadors test the toys you stock on your shelves 66 Licensing Opinion – Kelvyn Gardner looks at the power of Power Rangers

Lema Publishing Ltd

PUBLISHING

1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

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At the heart of retail A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 5,123 1 July 2014 to 30 June 2015

toysnplaythings.co.uk

Helping everyone sell more

s g n i t e e r G Season’s m fro

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LEADER Mirella Anstey

A

A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 5,195 1 July 2012 to 30 June 2013

we can’t mention Hong Kong without talking quick jaunt into TnP’s local Costa about the charity football match that takes place Coffee just before Black Friday to each year. Check out our news pages to find out get a morning brew showed even more and turn to page 17 to see the advert with they were getting in on the act - £5 full contact details too. Proceeds go to a good spent equals 300 points on your Costa Card – cause and for just £90 you get a great night fantastic, if you have a Costa card. out – a bit of football, some food, a drink and a But it just goes to show, the majority opted to disco – what more could you ask for! get swept up in the Black Friday melee – except We feature another great fair in this issue too, Asda of course, it scaled back its Black Friday the North American Toy Fair takes place during offering – which is fair enough. The question is, February in New York, which TnP will be visiting how many retailers actually want to be involved once again in 2016. We interview Steve Pasierb, in Black Friday? the new TIA president who is The Entertainer’s Gary Grant about to embark on his first has an interesting stance TnP’s editor Toy Fair. Read the interview on on the matter. TnP’s editor Mairead Wilmot paid a page 46.

Mairead Wilmot paid a visit Our cover story this month to The Entertainer MD in the visit to The Entertainer is from our friends at GP Flair company’s new warehouse MD in the company’s who are launching a brand in Banbury to see how they new warehouse in new dolls range for the girls’ prepare for one of the busiest market. U Hugs is a pretty shopping periods of the year.

Banbury to see how unique concept targeting girls’ Gary told Mairead that while they prepare for one of love of fashion, collectability Black Friday is one of the the busiest shopping and quirkiness – we really love company’s busiest trading days periods of the year the product here at TnP so – he would rather a “generic read all about it on page 20. curve” towards Christmas, Turning 25 is a pretty big explaining customer service is deal in anyone’s life – but more so when you a priority for the company and he doesn’t are a company which began life as an idea for a feel customers benefit from the full board game. Step up The Green Board Games Entertainer experience by buying on Company! These guys are such a Black Friday. great company with a strong Regardless, we are now in ethos and they are celebrating 25 the throes of the Christmas years in business in 2016. To mark buying season and deals the occasion, they are offering are aplenty for consumers. retailers some fantastic chances You can read Mairead’s to boost their in-store collection interview with Gary and of the award-winning BrainBox – The Entertainer’s Logistics check out our news pages to find Director Steve Williams on out more. page 28 – well worth a read!

We also get some feedback on December is a funny time in DreamToys which took place in the toy industry – not only do November – it was a really positive retailers and suppliers have event for the toy industry and Christmas to contend with, anything that drums up support and we’re straight into Toy Fair season media coverage is a winner in our minds. once January hits. We run a preview of Hong Speaking of coverage – Team TnP is busily Kong Toy Fair and showrooms on page 34. Now, preparing for our BUMPER January issue which features previews of London Toy Fair, Nuremberg and Spring Fair. Retailers need to know what they will be seeing on your stands so please send your editorial previews to our team. Email mairead@lemapublishing.co.uk and rhys@lemapublishing.co.uk to make sure you are included. Our sales team Ryan (ryan@ lemapublishing.co.uk) and Bradley (bradley@ lemapublishing.co.uk) are busily working on securing ad space for all of our valued clients too, so make sure you get in touch. As the Gary Grant has a laugh on the Hasbro stand at Dream saying goes; if you are not in, you can’t win!

Toys - well, he’s not getting a pie in the face!

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NEWS Andrew takes on charity challenge Hasbro’s Andrew Brown is about to undertake a mammoth challenge all in the name of a good cause.

Four years on from rowing across the Atlantic solo, Hasbro’s Brand Manager is taking another endurance challenge in the name of charity and aims to raise £10,000 for the Toy Trust.

From 23 December 2015, Andrew will begin a solo bike ride the length of New Zealand. Starting from Cape Regina, the northern-most point, down to Bluff, the southern-most tip, a distance of 1,300 miles will be covered. And he wont even take a break for Christmas Day! Andrew will be raising money for both the Toy Trust and the Matthew Elvidge Trust, which helps increase awareness of depression, its signs and the behaviours that may lead to suicide in young people.

To support Andrew’s “I’d like to take the campaign, donations can opportunity to thank be made to his Virgin my title sponsors Money Giving page www.

Generation Media, virginmoneygiving.com/ as well as a massive andrewgfbrown . His daythanks to Hasbro by-day progress can also and Norman Global be followed via Instagram Logistics, together andrewgfbrown or on Twitter and with generosity @andrewgfbrown. of many other individuals we have got off to a great start to the fundraising,” said Andrew.

NEW ROLE AT HTI HTI has announced that Anthony Grimaud will take a newly created role of Vice President Global Sales at the company.

The appointment is an internal promotion for Grimaud who has for the past two years held the position of HTI Vice President for International Sales. The new role will see Grimaud heading up UK National Accounts and International Sales teams with overall responsibility for the company’s sales function and a focus on creating and developing relationships with retailers and distributors.

Anthony began his new role as HTI Vice President Global Sales on 9 November – see page 14 for more new on HTI’s appointment of Colin Houlihan to the role of Executive Director.

Marking a big birthday Green Board Games turns 25 years of Green Board old in 2016 and to celebrate, they are Games encouraging all independent retailers to 1991 take part in their BrainBox Challenge.

201 For every 25 BrainBox’s ordered, 6 retailers will receive one entry into a monthly prize draw. The winner, drawn at the end of each month receives 25 free BrainBox’s of their choice.

GBG can provide sales support to all independents with free POS, giant display BrainBox’s, posters, stickers and BrainBox promo packs as well as assisting with demo days.

This is starting from 1 January to December 31, 2016, with a winner and the challenge starting fresh each month. For more information call the office on 01494 538 999.

Open Day a success for Bureau Veritas

Winning streak!

Toy safety testing house Bureau Veritas hosted its annual Open Day on Tuesday 24 November.

Visitors from across the toy industry attended the event which was held in Bureau Vertitas’ testing laboratory in Warrington. TnP will run a full report on the event in our January issue.

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Mookie’s Pebli Town scooped Best Interactive Toy in the Toy Talk awards recently, meaning the pre-school toy has now won five toy awards throughout the year and has been shortlisted in several others.

Gemma Lewington, Marketing Manager at Mookie said: “Pebli has proven incredibly popular this year in the toy awards as children get the opportunity to put the toy through its paces. The awards provide a great indicator in the build up to Christmas and we expect there to be a lot of excited children across the country on Christmas Day playing with Pebli.”

toysnplaythings.co.uk

BLE is top for retailers It’s all about the movies In early December the NPD Group unveiled the UK toy market’s year-todate sales performance and holiday season trends to coincide with the Dream Toys event in London. According to retail sales data from NPD, toy sales grew by five percent (£) year-to-date compared to the same period last year.

The overall toy market is enjoying positive sales, with nine of out NPD’s 11 super categories tracked in toys posting year-over-year growth across all age groups. The most dynamic categories are action figures (+27 percent), youth electronics (+15 percent), and building sets (+13 percent). NPD say movies have fuelled this growth, as movie-related toys experienced a 28 percent increase in sales during this time and represent 15 percent of all UK toy sales, compared to 12 percent last year.

Recent figures released by organisers of Brand Licensing Europe revealed that the show attracted more retailers than ever before.

There was a 19 percent rise on 2014 with a total of 7,203 visitors (BPA Audited) attending across the three days, with one third from overseas.

BLE took place from 13 – 15 October at London’s Olympia and the Retail Mentoring Programme was the biggest yet including over 35 individual buyers from 12 major UK retailers.

Darren Brechin, BLE Event Director, said: “This year’s show was the best yet, with more visitors, exhibitors and education than ever before.

Increasing retail attendance is always a key priority for us, and we are therefore delighted with the end results. The Retail Buyers’ Lounge was packed during the show, demonstrating that BLE is now firmly established as a key date in the retail diary.”

Richard Keel is new chair of Fence Club TnP’s MD Malcolm Naish reports back from the recent Fence Club AGM The recent Fence Club AGM saw Ian Dayus of Great Gizmos hand over the reins to Richard Keel of Keel Toys. With a brand spanking new Chairman’s chain that even outshone Ian and Ian hands the Richard’s smiles, the Fence reins to Richard Club is set for another record fundraising year.

Fundraising supremo Joe Kissane tells us he is expecting great things from January’s Hong Kong football match. Elsewhere on page 17 in this issue a full page advertisement gives full details.

Three members were handed honourary membership for outstanding services to the Fence Club. They were Paul Cassidy, Peter Brennan and Roger Dyson. My personal thanks go to Michael Angel – photographer supreme – for his pictures of said gentlemen.

Ian and Paul Cassidy

DECEMBER 2015

Ian and Peter Brennan Ian and Roger Dyson

Bananagrams celebrates at Toy Fair Bananagrams is marking its tenth anniversary at London Toy Fair by sponsoring The Bananagrams Lounge (G122).

Speaking about the sponsorship, Rena Nathanson, Top Banana at Bananagrams, Inc. said: “London Toy Fair is where it all began – the first place we showed our game to the industry and the place where it first captured the imaginations of buyers. In our tenth Bananaversary year, as we again grow our range whilst celebrating the classic game that started it all, we felt it was a fitting tribute to provide a fun and engaging space for visitors to meet, chat and relax whilst enjoying everything the show has to offer.”

Majen Imminck, Toy Fair Head of Sales and Operations, added: “We are really looking forward to welcoming Bananagrams to Toy Fair in their tenth anniversary year.

The lounge will be a great addition to what we expect to be another fantastic industry event.”

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NEWS

Hong Kong charity football It has to be one THE of the most FENCE entertaining CLUB evenings in toy 2016 Hong Kong trade – and if Charity Football Ma tch you are in Hong Kong this coming 7th Thursday 16 January, you should Don January 20PM ’t be there.

30 a g miss KICK OFF 6:: 6:00 F toy reat E The 2016 Hong t nigh rade t ou Kong Charity t Football Match INTERNATIONAL TOY TRAD takes place on E SELECT 11 V HONG KONG FOOTBALL Thursday 7 CLUB SELECT 11 January at the Price £90 includes Dinner, Drinks and Disco Happy Valley Hong Kong Football Club. Kick off is at 6.30pm and sees a team representing the international toy trade take on the Hong Kong Football Club. Entry is £90 and includes dinner, drinks and of course, a disco to dance the night away. For details and tickets, contact davidb@charactergroup.plc.uk or sharonf@charactergroup.plc.uk.

E NTRANC

ROM

PM

For details and Ticket s please contact davidb@charactergroup .plc.uk • sharonf@ch aractergroup.plc.uk

Uplift in sales for Schleich Schleich UK has reported a substantial uplift in sales for 2015 with the company saying new licences and development in its core ranges have had a positive effect on the firm’s figures for the year.

On course to deliver its strongest ever year, Schleich is experiencing over 30 percent growth against 2014. Jeremy Robinson, Country Manager said: “I am extremely pleased with the results for 2015 as it demonstrates the strategic decisions taken during this year have proved to be right for the business, our customers and the consumers. It is even more exciting as our view is there is still more growth to come from the UK market, where we still have key objectives to be realised with specific customers and sales channels. There is plenty of development within our ranges to allow us to increase our business in a way that benefits all our customers – new and existing.”

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Enesco acquired by Balmoral Funds Well-known gift company Enesco has been acquired by Balmoral Funds, a Los Angeles based private equity fund.

Serving more than 40,000 customers worldwide, Enesco designs, develops, and distributes consumer products to a wide variety of speciality card and gift retailers, home decor boutiques, as well as national retail chains and direct to consumer retailers.

Speaking about the acquisition, Jonathan Victor, Senior Managing Director at Balmoral said: “The company’s portfolio includes highly recognised company-owned brands, such as Gund, Department 56, Our Name Is Mud, and Gregg Gifts, as well as iconic licensed brands like Jim Shore, Disney, Britto, and Peanuts.”

Christmas comes to Arnotts RIP PAUL A friend of the toy trade media has sadly passed away. Paul de Glasenapp the founder and chief editor of Norway’s trade magazine Hobby go Leketoyhandleren, passed away in November.

Paul founded the title in 1974 and later added a baby title Baby, Hobby & Leketoy.

“Always the life and soul of any gathering, he was also the secretary of ITMA, the International Toy Magazine Association of which TnP is a member, and will be greatly missed,” said TnP’s founder Malcolm Naish. “We all remember Paul each year presenting the Nuremberg chief executive Ernst Kick with a bottle of his country’s schnapps, when the rest of us would simply offer Ernst advice!”

SMF Toytown recently unveiled its spectacular themed Christmas windows in Dublin’s Arnotts.

Speaking about the unveiling, Toytown’s Brian Simpson said: “We are delighted to have recently opened our toy Christmas windows in Arnotts Department Store.”

Brian added that so far, the impact of the windows and in-store display has been “phenomenal”.

“Toytown is delighted to have been able to partner with Arnotts in this venture and we are really excited about the future here. I want to thank LEGO, Bandai and Ty for supporting this, and the sales data is so much higher than our projections so everyone is very happy.”

toysnplaythings.co.uk

COFFEE BREAK

Roll up retailers Orchard Toys is hosting its annual Golf Day at Burghley Park Golf Club in Stamford on 27 April 2016 and want retailers to join them for the day.

Extending the invitation to the wider toy industry, Orchard also hope to attract more lady golfers to next year’s event too.

Hosted by Sales Director Simon Prest (pictured below with some of last year’s winners) the invitation is open to all friends in the toy trade. The 2015 event saw 40 players battle the wind, with Bill Motts coming out on top and taking the title. If you would like to receive an invitation, please email Simon Prest on simon.prest@ orchardtoys.com or go and see him at Orchard Toys’ stand at London Toy Fair – B12.

It is safety first for our final Coffee Break of 2015 as Judith Russell, Operations Manager with Eurofins Product Testing tells us about how safety testing is integral to the toy industry Judith, tell us a little about Eurofins – how long has the company been in the toy safety testing business?

Over 30 years now. Within our team we have a wide variety of experience including a member of staff who was there right from the very beginning. I won’t mention her name as she won’t thank me for giving away her age!

Do Eurofins specialise in any particular type of product testing?

We cover most toy types available on the market. However, because of the way we are structured and have expertise in many other product categories, we tend to work with quite a few products that also fall under other pieces of legislation such as cosmetics, food and/or food contact, craft and also chemical toys.

NEW TOY TRADE SHOW FOR SWEDEN Sweden is getting ready to host a new trade show aimed at the toy and nursery industries.

Blob Forum will attract suppliers, wholesalers, buyers and decision makers to Scandic Infra City, just outside of Stockholm on 4 and 5 October 2016. The venue will be filled with the very latest in toys and baby products, seminars and networking opportunities. Organised by BraMässor and the Swedish Toy & Baby Association, the event will take place each spring and autumn with the second Blob being organised in spring 2017.

Hama are ‘appy DKL has launched Hama Universe, a brand new digital app version of the traditional bead activity.

The app is designed for children aged five to seven and can be downloaded for free from the App Store and Google Play.

With Hama Universe, Hama remains faithful to its core product – namely fun with beads, patterns and pegboards.

Farel Williams, Marketing and Social Media Assistant at DKL said: “We are so excited to launch Hama’s first ever app. It’s a fantastic opportunity for retailers to maximise their Hama sales.”

DECEMBER 2015

Roughly, how many toy companies do Eurofins work with?

We have over 100 toy companies that we work with from time to time and probably around 30 that we work with regularly.

Toy testing can initially come across as a little daunting – how do Eurofins make it more user-friendly for clients?

Luckily, we have expertise within our team from retailing, manufacturing and packaging backgrounds. So we have, in our previous employments, had to go through legislation and understand the relevant implications. I think if you have had to work things out for yourself you can appreciate that communication needs to be simple. For a lot of customers they do not want to know the ins and outs of legislation, they want to know what the implications are for them and we are good at cutting through the detail and providing them the essential information. We always aim to speak in straightforward terms to our clients and not use technical jargon or acronyms. We also take the time to listen to a query or issue to make sure we fully understand the problem before suggesting a solution.

How much do retailers need to know about toy safety, in your view?

This varies from retailer to retailer, some are very clued up and others need more assistance. I think the majority of retailers we work with understand the legislation very well and their part in it. It is then part of our service offering that we can fill in any gaps in knowledge or experience that may be there.

Are there any specific types of toy products which heighten alarm bells in safety testers?

There are more concerns for those toys that are intended for children under three years of age, so those items probably raise potential concerns. This doesn’t mean we see a lot of failures because we don’t; most products comply with the legislation – which is great. It is just that there are more things to think about for those toys for younger children.

Other toys that have high risks are those that contain chemical formulations such as bubble solutions, slimes etc. We can provide chemical safety assessments that ensure that the chemicals used are safe and labelled correctly.

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EXHIBITION

NEWS

Record submissions for US TOTY

Save the date for AIS show The AIS Independent Toy and Gift Show returns to Cranmore Park Exhibition Venue in the Midlands on Tuesday 12 and Wednesday 13 April 2016. All independent toy and gift retailers are welcome to attend, and registration, admission and parking are all free - plus there’s complimentary refreshments throughout the day and a superb, freshly prepared lunch.

Confirmed toy exhibitors include Hasbro, Mattel, Spin Master, Flair and Character Options. There are also a number of new exhibitors attending, including Wicked Vision, Ashwood Gifts and Stepping Stones (Enterprises) Ltd. With this unique blend of toy and gift suppliers, visitors can expect to see new, inspirational and diverse products for children at every turn. Visit www. independenttoyandgift.co.uk to register today.

Top of the shops Nominations close in early December for the 2015 Toy Retailer of the Year Awards, which celebrates excellence in toy retail across the UK and Ireland. Retailers compete nationally in like-for-like categories.

Padraig Smyth of Smyths, winner of the Overall Toy Retailer of the Year 2014

Nomination categories are: ■ Independent Toy Retailer of the Year ■ Specialist Multiple Toy Retailer of the Year ■ General Multiple Toy Retailer of the Year ■ Online Toy Retailer of the Year ■ Best Overall Toy Retailer of the Year 2015 for UK and Ireland Shortlisted retailers will be announced later this month, and the winners will be revealed alongside the Toy of the Year awards at an event on Sunday 24 January 2016 – the first night of Toy Fair.

For full category details and to nominate either yourself or a worthy retailer, visit www.btha.co.uk/awards/toy-industryawards.

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The US TIA received more submissions than any previous year for its Toy of the Year Awards 2016, with 711 toys entered from over 200 companies.

Toys, games and property submissions were reviewed by a panel of 40 industry experts to determine which will make the official TOTY ballots, and on 17 November, seven finalists in each of the 12 categories were opened up to voting.

Winners will be announced at the TOTY gala on 12 February 2016 at the American Museum of Natural History. The annual celebration will also celebrate the induction of Bob Iger, Chairman and CEO of The Walt Disney Company, into the Toy Industry Hall of Fame.

The gala will support the philanthropic work of the Toy Industry Foundation and celebrate TIA’s Centenary.

HOME & GIFT TURNS 55 Home & Gift Harrogate will return for the 55th time next year from 17-20 July, and organiser Clarion Events has revealed that the vast majority of the show is already sold out.

With nine months still to go until the 2016 show, 80 percent has already been booked up by exhibitors. The show has attracted a number of toy companies in recent years, including Cheatwell Games, Usborne Publishing, The Puppet Company, Gibsons, Le Toy Van, Marbel and many more.

Show director, Cleere Scamell, says: “We are delighted to reveal the refreshed and exciting 55th edition of Home & Gift Harrogate – the greatest in giftware and homeware, all set in a uniquely social atmosphere.”

After a very successful launch this year, Home & Gift will also see the return of the Great Northern Retail Summit, with an enhanced programme packed full of expert advice and case studies which will run across three days of the show.

There’s still nine months to go to the uniquely sociable show and 80 percent of Home & Gift is already sold out so organisers Clarion Events are hoping it’s set to be the best yet.

toysnplaythings.co.uk

PEOPLE

NEWS

Executive Director for HTI HTI recently announced the appointment of Colin Houlihan as Executive Director.

Colin has previously held board level positions in both private and public companies and brings a wealth of over 20 years’ experience and expertise in business strategy, management, brand development and customer value.

In his new role at HTI, Colin will partner HTI Chairman John Hutt providing strategic leadership and direction to the entire global operation of the company.

John said: “I am delighted to welcome Colin to the HTI Board of Directors. He brings many years of expert business knowledge and experience which will be invaluable in assisting HTI in its dynamic growth strategy to take the business to the next level.”

New faces at Jumbo Jumbo Games has two new faces within its ranks.

Sales Agent Steven Baker and Marketing Executive Daniel Nicholas recently joined the company.

Steven has worked in toy sales across an extensive number of toy companies including Mookie, Spinmaster, TOMY, KSG and Asobi.

Steven’s new role will see him managing the South East area and will commence from 1 December.

Commenting on the appointment, Stewart Middleton, Managing Director at Jumbo Games said: “We are thrilled to announce that Steve will be joining the Jumbo team. He brings a high level of professionalism and great experience from within the toy industry and we have every confidence that he will deliver a great result for the brand.”

Also joining the Jumbo team is Daniel Nicholas, who has been appointed as Marketing Executive – working to support the team with trade and consumer marketing strategies.

Steven Russell, Senior Marketing Executive said: “We’re delighted that Daniel has joined the Marketing Team – he is already showing what a good asset he will be to Jumbo.”

Amy joins Halilit Halilit has appointed Amy Wildman to the role of National Account Manager.

Farewell to Terry!

The Entertainer has bid a fond farewell to one of its loyal stalwarts. After 49 years in the toy industry, with nine of those spent at The Entertainer, Terry Smith hangs up his toy boots. Terry was based at the Beaconsfield branch of The Entertainer and began his career at the age of 15 at Cliftons (at that time part of Youngsters) in Bourne End, Buckinghamshire. He stayed with Clintons for the majority of his career before joining The Entertainer as a Sales Assistant and then Senior Supervisor. Gary Grant, Founder of The Entertainer said: “Terry has been a huge asset to the toy industry over the years and will be sorely missed.”

Unique bolsters sales team Unique Party has welcomed a new member to its sales team. Pascal Parker joins the company as Business Development Manager, and has already started in his new role.

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Spin Master restructures Kevin Jones is retiring from his role as MD of Spin Master at the end of 2015, it was announced.

A new European leadership team will take the reigns and the current European Affiliate business comprising of the UK, France, Italy, Germany and Benelux market offices will be reorganised into two Regional Business Units, each led by its own Regional General Manager.

Hedley Barnes will be promoted to Regional General Manager North, comprising the UK, Germany and Benelux.

Guillaume Mamez will be promoted to Regional General Manager South, which encompasses France and Italy.

In the UK market, Jacqueline Taylor – Foo will be promoted to Commercial Director – Sales, and Phil Hooper will be promoted to Commercial Director – Marketing, both reporting to Hedley Barnes.

toysnplaythings.co.uk

TV

TV

Rovio’s CCO, Alex Lambeek fills Mirella in on the Angry Birds Movie

Kids’ brands in focus TnP TV just got a whole lot better with the launch of its sister title LTW’s own TV show called, you guessed it, LTW TV. This is a new show dedicated to the dynamic world of licensing...

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’S THERE ITE NG QU NOTHI ETTING TO LIKE G WITH THE GRIPS T INDUSTRY LATES OPMENTS DEVELEADING AT A L SHOW TRADELE LIKE B ent at rector of Cont Michael Dee, Di gers Beast Quest an Coolabi talks Cl and more

ast month saw the launch of LTW TV, the regular video series from TnP’s sister title LTW, bringing your unparalleled coverage of the licensing industry. Since then, we have brought you 17 episodes from the stands of Brand Licensing Europe 2015, as host Mirella delves into the biggest and brightest kids’ character and entertainment brands.

From modern favourites Paw Patrol and Shopkins, to stalwart classics Thunderbirds, Transformers and the Clangers, LTW TV gives you the inside scoop on the hottest properties lighting up the toy aisles.

“There’s nothing quite like getting to grips with the latest industry developments at a leading trade show like BLE,” says TnP TV and LTW TV host, and Group Editor Mirella Anstey.

“The developments we saw from kids’ brands this Group’s Carte Blanche Dev, Ruth Leonard, New Business d an g tin ke ar Director of M y and more talks Tatty Tedd

ment , SVP Entertain and neral Manager st Ge ro s, sb er Ha at e W th on of Sim s Mirella a tour ve gi g in ns ce and Li

DECEMBER 2015

year, and shared with you all through LTW TV, are genuinely exciting, and I know the toy industry can’t wait to explore the opportunities even further. Many of you have tuned in already, and we will be bringing more from the world of licensing to give you the full picture of our incredible industry alongside our regular episodes of TnP TV.” All the recent episodes of LTW TV and TnP TV are available to watch today, so visit www.toysnplaythings. co.uk and www.ltwmag.com and sign up for free to be among the first to see brand new episodes and receive them directly to your inbox.

The only way to be a part of TnP TV and the brand new LTW TV is to get in touch with Ryan Horwood now on 01442 289930 or ryan@lemapublishing.co.uk. , ys Rob Corney for Shopkins sa og Licensing on g in go l al lld It’s ensing agent Bu Group MD of lic

Consumer , GM and SVP eon Mark Kingston lia at Nickelod ra st Au d an EA EM ts uc od Pr olio mpany’s portf explores the co

n, Executive Stephen Gree It’s all FAB for t, Kids, ITV Vice Presiden

15

MOVIE

NEWS

Monster High books director

Finding Dory trailer surfaces Twelve years since Finding Nemo first made a splash in cinemas, Disney Pixar has released a trailer for its follow-up Finding Dory.

In the sequel to the 2003 original, which made $936 million worldwide, the famously forgetful Dory - voiced by US talk show host Ellen DeGeneres - heads off on a voyage to find her family, after miraculously remembering something. Primarily set in a marine biology institute, characters voiced by Willem Defoe and Albert Brooks will return, joined by new characters played by Idris Elba and Diane Keaton. Movie-goers can catch Finding Dory in UK cinemas on 29 July 2016.

Universal Pictures has found a director for the Monster High movie, according to Deadline.

The live action cinema release, inspired by Mattel’s hugely popular fashion dolls property, has reportedly attracted the talents of Ari Sandel, who scooped an Oscar for his West Bank Story short film.

With Mattel’s Playground Production executive producing, the movie is currently in pre-production at Universal, which is riding high from the success of its 2015 releases.

Its stellar line-up this year has includes Minions, Jurassic World, and Fast 7, which have spurred it to record earnings and given it the highest-grossing box office year in history.

Film industry commentators are tipping the Monster High movie to be Universal’s next big thing, and the studio will be putting everything behind this release to replicate the popularity of its other franchises.

It is currently slated for a late 2016 release.

It’s time to go back

Go, go (to the movies) rangers!

Fans of Power Rangers Dino Charge, the latest series in the long running TV franchise, will be familiar with core characters Tyler, Shelby, Koda, Riley and Chase. But when the Power Rangers first kicked, punched and somersaulted their way onto TV screens in the 90s, it was rangers Zack, Jason, Kimberley, Billy and Trini, battling the forces of evil.

In the new Power Rangers movie coming in 2017, Saban is returning to those original rangers. A post on the official Power Rangers Twitter account said: ‘IT’S MORPHIN TIME, Jason, Kimberly, Zack, Billy & Trini! #PowerRangersMovie, coming 2017!’

16

Disney gave us a peek at Alice Through the Looking Glass on social media last month, with an 11 second clip telling fans ‘It’s time to go back.’

The teaser shows Alice stepping through a door that drops her out high in the sky, sending her tumbling through the clouds. Alice Through the Looking Glass is set to hit cinemas on 27 May 2016.

Bond makes an impact Bond’s latest outing Spectre didn’t so much sneak into cinemas as it did blow the doors off the box office.

The 24th instalment in the long running spy franchise took £52 million in global ticket sales during its first week, before opening to US audiences. A whopping £41.7m of that was taken in Britain.

To celebrate the film’s release, and the launch of 007 Top Trumps, Winning Moves installed Spectre-themed photo booths in the lobbies of selected cinemas.

Fans were able to have their picture taken and printed on their own unique Top Trumps card.

toysnplaythings.co.uk

THE

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MEDIA

NEWS

The Man on The Moon If the unveiling of the DreamToys Top 12 last month didn’t signal Christmas’ arrival, John Lewis’ Christmas ad, the festive tearjerker that has become an institution over the past few years, certainly did.

Called The Man on The Moon, it rocketed straight to the top of Twitter’s trending list on the day it debuted, racking up millions of views online in the process. The advert ended up reaching 10 million people on the retailer’s official YouTube channel over the first weekend.

LEGO Ninjago sneaks onto mobile devices New mobile game LEGO Ninjago: Shadow of Ronin has come kicking and punching onto the App Store for Apple smart devices, and will soon make its way to touchscreens powered by Android.

“We’re excited that players can now enjoy the latest LEGO Ninjago adventure on their mobile devices, which allows gamers to experience this hugely successfully series in a whole new way,” said Tom Stone, MD of the game’s developer TT Games. “With enhanced touch screen controls and upgraded game mechanics, iOS is a perfect platform for fans and newcomers to journey through the expansive world of Ninjago, on the go, anytime, anywhere.”

In LEGO Ninjago: Shadow of Ronin, players must battle a new threat who goes by the name of Ronin, by driving, flying, stomping and sliding their way through iconic locations from the LEGO Ninjago: Masters of Spinjitzu TV series.

Sweet deal Candy Crush maker King is being purchased by US videogame giant Activision Bizzard for a whopping $5.9 billion. The ink has yet to dry, with approvals in Ireland where the blockbuster mobile game developer is based still needing the go ahead, but Activision anticipates the deal will be closed by spring next year.

Activision’s acquisition will give it ownership of all of King’s 200 plus game properties.

Millions tune in for Danger Mouse The all-new series of Danger Mouse has proved a colossal hit with young audiences, topping the ratings with a triumphant return to TV on CBBC. The animated series, starring dynamic secret agent, Danger Mouse has become the best performing new kids’ show of 2015 for children aged six to 12 and four to 15, based on average figures for the first 15 episodes using data from industry ratings body BARB. In addition Danger Mouse, voiced by comedian, actor and Pointless host Alexander Armstrong, is in the number one time slot for boys 4-9 across all channels and is also number one for four – 15 year olds among dedicated children’s channels.

Danger Mouse returned to TV screens with a 21st century gadget-packed, gag-laden makeover on 28 September, 23 years after the last series aired. The rebooted show got off to an amazing start and the series featured seven times in BARB’s Top 10 CBBC programmes in the first week of transmission alone.

So far, a total of 2.4 million people have seen Danger Mouse on TV during the first three weeks of the run, with over two million views on the BBC’s iPlayer catch-up service.

18

toysnplaythings.co.uk

MEDIA

CHARTS

5000

Music to the ears

4500 4000 3500 3000 2500 2000 1500 1000

W

elcome to the October media report - the second month of the autumn period. We are reporting on Boys and Girls 10-12 years and Housewives with Children.

Looking at the chart for Boys 10-12 years, we can see straight away that The Cartoon Network is market leader, although there is a reduction of 14 percent compared to October 2014.

There has been a lot of movement for this target market, Boomerang and Pop are doing well with big increases compared to last October 2014. This market overall is 3.4 percent down. We should remember that this market is the prime target for gaming on some of the YouTube stations and the research we now have confirms this is the case.

For the girls market we see a drop from Nickelodeon who has been the market leader for some time, and Disney is now in first place. The overall market is 10.3 percent down when compared to October 2014. The Cartoon Network is showing a healthy increase.

It’s fair to say that this age profile is in the process of switching from their kids channels and moving onto the music channels, which is starting to form part of their lifestyle viewing, in particular Magic. While game play appeals to the boys, its music that the girls are switching to.

For Housewives with Children, as the chart shows, Nick Junior is ahead by miles followed by ITVB, which is good to see, they are level pegging with last October’s figures.

Tiny Pop is doing well but we are surprised to see the Pop figures dropping so much, I feel we can assume that the Pop audience has switched to Tiny Pop, although we will keep a watching brief to see how the next few months unfold.

Overall viewing is up by 10.2 percent for this target market.

Looking at the top ten spenders we see that for this group the market is up by 46.1 percent, overall the reported expenditure is up by a massive 48.9 percent, I don’t believe we have ever had an increase such as this in the autumn period.

The reported TV revenue is up by 4.4 percent (16.1m) with most of this coming from ITV 1 with X Factor, we will see a similar increase in November with ITV 1 with I’m Celebrity Get Me Out of Here, these shows do extremely well for ITV in the lead up to Christmas.

The next issue we will report on Girls and Boys 4-9 years and Housewives with Children.

500 0

Housewives & Kids TVR’s October 14 vs October 15

Oct-14

Oct-15

10000 9000 8000 0 7000 0 6000 0 5000 0 4000 0 3000 0 2000 0 1000 0

Boys 10-12 TVR’s October 14 vs October 15

Oct-14

Oct-15

8000 7000 6000 5000 4000 3000 2000 1000 0

Girls 10-12 TVR’s October 14 vs October 15

Oct-14

Oct-15

Oct 2014 Toy Company TV Expenditure

Oct 2015 Toy Company TV Expenditure

Company Name

TV Expenditure

Company Name

TV Expenditure

Hasbro (UK) Ltd Mattel UK Ltd John Adams Leisure Ltd Fisher Price Toys Ltd Character Options Ltd Flair Leisure Prod Ltd Spin Master Toys Ltd VTech Electronics Ltd LEGO UK Ltd Playmobil UK Ltd

£3,530,646 £1,532,056 £1,475,451 £1,235,632 £1,144,260 £1,036,550 £995,359 £761,078 £696,744 £524,759

Hasbro (UK) Ltd Mattel UK Ltd Spin Master Toys Ltd John Adams Leisure Ltd Fisher Price Toys Ltd Flair Leisure Prod Ltd Character Options Ltd VTech Electronics Ltd Vivid Imaginations Ltd LEGO UK Ltd

£4,574,688 £2,704,509 £2,081,986 £2,083,339 £2,001,532 £1,482,460 £1,156,611 £1,145,987 £910,578 £756,642

For more information on viewing levels please contact Mike Penfold. mike@globalmedia.me.uk Tel: 01494 763178.

All graphs and information supplied by Global Media Services

SEPTEMBER SE S EPTEM PTEMB PT EM E MB BE ER 2013 20 2 013 13

19

COVER FEATURE FLAIR

Who wants a hug? U do!

They are fresh, they are fashionable and they are oh so huggable – retailers say hello to GP Flair’s newest, coolest, customisable fashion doll U Hugs All u need to know about U Hugs The initial launch will have six dolls to collect, all of which have quirky personalities of their own. There’s Sassy Fashion who’s the oldest of the bunch, a fashion guru who can’t live without her phone and Sweety Rock, with her rock chick style and determined personality to name but two. Screamy Queen, Scratchy DJ, Scary Baby and Starry Fairy will complete the line-up.

Each doll is made from soft plastic and has holes around its body ready for pins and personalisation. With each pack comes with 12 pins to start the transformation. Added to this is a hidden compartment to store more fashionable pins, and a hook with which your U Hug can be hung onto a back pack. The concept is to change and switch your character’s style and look each day, either to match your mood, look or alter ego. Collect more than one and the combinations are endless!

18

The launch

U Hugs are hitting the market in January 2016 and retailers are

Creating a highly buzzing to get their hands on GP Flair’s new girls’ fashion doll. visible launch The European roll out of U Hugs is getting into full swing and campaign for U this cool, new brand brings creative play and stylish doll Hugs is a major characters together as a perfect way for girls to express their priority for Flair, style, mood and personality. with activity taking place beforehand as games and style tips all designed to a teaser, as well as at the point that enhance a girl’s U Hugs experience. the brand goes on shelf. Central to Once in store further activity will this will be a huge TV Campaign take place, with dedicated FSDUs with a full range of TVCs spanning with TV screens showing webisodes, 10-30 seconds. Ahead of this, plus sampling opportunities will social media will take place in be available. form of a U Hugs specific PopJam page and teaser activity on relevant digital platforms.

This digital activity will then continue with a U Hugs dedicated microsite and activity with Super Awesome, reaching its extensive girls user base.

Girls’ magazines are not forgotten and the cover mounting of pin packs, full page ads and features, plus a host of competitions will all be added to the plan; producing over two Kirsty Mackenzie, million opportunities to engage Girls Marketing with the brand. Active PR Manager will also engage fashion bloggers with U Hugs gifts created to match their style.

A dedicated website is also to be launched which will host 26 x 90 second U Hugs webisodes U Hugs launches in midthat really January 2016. For more bring out the information call Flair characters’ on 0208 643 0320 unique styles and or email: personalities. Added sales@flairplc.co.uk to this will be fashion

“

U Hugs is a significant spring launch for Flair and we will be placing a heavyweight marketing campaign behind it that crosses all possible media platforms

toysnplaythings.co.uk

MEDIA

OPINION

Stay tuned for more... ecember is a great month for anyone after the digital switchover (DSO). who likes figures. Forecasts become real The value of a BBC children’s show, and its numbers, and year-on-year percentages licensing potential has traditionally been established reflect performance. by a series’ ability to optimise reach and frequency This December I am looking forward to one of its young target audience. I am aware that we like of the biggest and most important year-end what we know and we know what we like. We are speeches. Tony Hall (Lord Hall of Birkenhead) is only three years on from BBC children’s moving all expected to deliver a speech outlining the BBC’s content to its digital kid’s channel, and now there is cost-cutting measures and any closures, at the end a recommendation that all BBC children’s content be of the year. To briefly set the scene, there are two accessed online. non-children’s channels that are possibly in danger A pause for thought, and reconsideration of the of being switched off or moved online. Both the numbers; this is eight years since DSO and three years BBC News Channel, which cost the BBC £63 million since all BBC children’s went digital. The primary in 2014-15 and BBC Four which cost £63.1 million audience group have almost all been born in the last year may be in danger. digital age, and the BBC claim CBBC has the highest Now look at CBBC, it launched as proportion of iPlayer viewing of any a digital channel in 2002 and has the BBC channel, and 300,000 children Given the scale watch its weekday afternoon slot. highest proportion of iPlayer viewing of any BBC TV channel and it costs We can take comfort in these of change possible £64.2m to run and for £103m, young numbers and these viewing across all BBC children and their mothers can habits. I know the reach and services we should enjoy CBeebies. frequency of children’s BBC In October of this year I registered will be what it will be not underestimate for the BBC charter review through this proposed how this may impact rewiring of the digital consultation. I received a 17-page consultation Q&A paper; this delivery system of on the UK creative document was the closest thing I children’s content; market had seen to an examination paper if that’s not a since leaving school. Finding the contradiction. section on the children’s content was not easy, However, given the scale cunningly disguised on pages 62-68. There was a of change possible across all a paragraph which suggests iPlay would be a new BBC services we should not way of accessing all of the BBC’s children’s content underestimate how this may impact online. It would include a on the UK creative wide range of different types market. There are Tony Hall of content; from full-length implications for both the television programmes to competition in this more interactive formats made genre and investment especially for children and in creativity, young people. technologies, and the We should not forget that next generation of it is as recent as September content. That includes 2012 that BBC children’s other children’s programmes migrated channels and from BBC1 and BBC2. On associated industries that date all BBC children’s like toys, games and shows moved to BBC digital licensing. I suggest children’s channels, five years we stay tuned.

D

“

Cost cutting is coming to the BBC, but what impact will this have? asks Clive Crouch

”

Clive Crouch can be contacted on: www.clivecrouch.com, info@clivecrouch.com, mobile: 078 31 670 453

DECEMBER 2015

1

WHAT’S Brand spanking new w launches from top toy companies to help you sell more!

Range in focus WEST DESIGN PRODUCTS 01303 297888 www.westdesignproducts.co.uk

West Designs have two great new ranges to keep an eye on in conjunction with LEGO and Shopkins. ins. Firstly, parents will be raiding their children’s pencil cases for the new, highly collectable white LEGO stationery tationery range. With affordable RRPs, such as £4.99 for a pack of two flying saucer-shaped erasers, the pieces ces make great gifts or treats for yourself. The range includes ncludes rectangular marker and gel pens topped with h coloured bricks, hard pencil cases, journals, charcoal and coloured pencils and a ruler that you can build yourself.

All the stationery items contain base plates es enabling you to combine them with your other her LEGO bricks. So unleash your creativity – order der now for 2016 delivery.

West Designs also have a range from Shopkins. pkins. The cute erasers, pens and stickers are suitable for children aged five years and over and will appeal to young girls and their parents, making them a must-have for every pencil case. More than 70 million Shopkins characters have been sold globally in over five countries around the world.

22

It’s a winner!

VTECH 01235 555 545 www.vtech.co.uk

”

At VTech we’re always looking to enhance our offering and we feel that the new Toot-Toot Friends additions will continue to interact, educate and captivate young children just as Toot- Toot Drivers have proven to do.

Having already picked up two Gold awards for Best Electronic Charlotte Drake, VTech Toy and Best Interactive Toy

by Loved by Parents, VTech’s Toot- Toot Friends Busy Sounds Discovery Home has now been selected as a Dream Toy Winner.

Toot-Toot Friends is an interactive range of friends which have been developed especially for little ones, with the ever popular chunky character and play sets. Toot-Toot Friends come to life on specially designed MagicPoint locations. By simply placing the character in different MagicPoints on the accessories and play sets the characters move and light up in addition to unique fun interactions between each character. The collectability is still there with over seven introductory characters and two playsets.

toysnplaythings.co.uk

NEW

Do the robot USBORNE PUBLISHING 020 7430 2800 www.usborne.com/uksales Build Your Own Robots and Spaceships Sticker Book is the latest title in Usborne Publishing’s popular ‘Build Your Own’ sticker series, and the perfect Christmas gift for young Star This technical Wars fans. sticker book holds A construction toy in sticker book obvious appeal for form, featuring children who love intergalactic ships space and sci-fi and machines, this technical sticker book holds obvious appeal for children who love space and sci-fi.

This substantial book, with 40 illustrated models to build and 20 pages of stickers to add, allows children to build their own space machines, adding laser cannons, stun guns, rocket boosters and viewing ports to a huge range of robots and spaceships.

Usborne’s ‘Build Your Own’ series also includes motorbikes, planes, trains and trucks.

To discuss terms and to place an order, speak to your Usborne Territory Manager.

”

Over the moon!

THAMES AND KOSMOS T 0 01580 212000 www.thamesandkosmos.co.uk w T This Christmas, children will be over the moon to receive the My Discovery Telescope from Thames & Kosmos. The competitively D priced, entry-level telescope has 12x optical magnification and p a soft shell ocular lens cover (eye-piece) for greater comfort.

Young astronomers and explorers are able to view the night sky, Y watch wildlife, or become seagoing pirates! w Brand new and available in time for Christmas, order now to avoid disappointment! Also available is the TK1 Telescope – with av plenty of accessories, allowing for countless exciting space p observations for beginners and advanced amateur astronomers o alike, it’s possible to see many craters on the moon, spot Mercury, Venus, Mars, Jupiter (including its stripes) and Saturn plus a seemingly infinite number of stars.

Fancy a giggle?

TOBAR 01603 397 105 www.tobar.co.uk

Look out for the Kitten Giggle Ball from Tobar. Press the button on this plush cat’s hand and it starts meowing before breaking out in a fit of excited giggles. As it laughs, the cat starts shaking and moving around the surface it sits on.

With such a soft body and attention grabbing interactive features, the Giggle Ball Kitten makes for a very effective demo line that peaks the curiosity of anyone nearby.

Also available is the Puppy and Monkey Giggle Balls which make fun sounds.

DECEMBER 2015

Your very own castle KIDKRAFT +31 (0)20 3058842 www.kidkraft.com

Kidkraft’s Disney Frozen Castle doll house is perfect for any young kid who wants to be transported into the wonderful world of Frozen! If you love Anna, Elsa, Olaf and the rest of the gang, you’re sure to love this amazing doll house which accommodates all fashion dolls up to 30cm tall and has 11 pieces of furniture, including a gorgeous icy throne and molded plastic chandelier. The beautiful molded plastic staircase connects the first floor to the second floor.

23

RETAIL

OPINION

Toy talk Retailers are important to us here at TnP. We love chatting to them each month to get industry insights into what is selling well and we ask some key questions...

TnP loves to hear your views. This month we chat with retailers around the country to see what is selling well and how they are finding consumers on the ground

RICHARD HARDING Puff’s Toyshop, Wymondham, Norfolk

JOLANDE SHARP

Richard opened Puff’s Toyshop in 2012, moving to its current location of the market town of Wymondham the following year. The shop is now based at the heart of the community, with Richard chairing the Wymondham Business Group and being an integral part in local events. Puff’s Toys recently supplied more than 100 Sorgenfresser Worry Eaters to the Norfolk-based charity Nelson’s Journey, which is dedicated to supporting bereaved children and young people throughout the county.

Marmalade250 is celebrating its third Christmas this year after opening back in 2013.

Jolande runs the toy shop with the help of mum Corinne. The store hosts regular events including craft fairs, has a community noticeboard and was the recipient of a Love your Local Award 2015.

With Christmas shopping now well underway, how is trading shaping up?

We’re starting to see the beginnings of Christmas shopping.

We offer customers the opportunity to pay in instalments from October onwards. A few of our customers chose this option for the larger, high-end purchases.

NPD says the toy market has a potential £100m worth of growth in it this Christmas. Are you seeing similar increase in your own sales?

Not yet, although the town’s smaller businesses have been suffering due to an out-of-town supermarket opening up, so I would say we’re doing well considering this. We also have been able to hire part-time staff to add to the team.

What products will you remember 2015 for?

Sylvanian Families are back on our shelves and have been going very nicely for us. We also sell wooden arks from Lanka Kade. These are particularly popular at Christmas.

There is a continued popularity of Bigjigs wooden rail, which we have a display of in-store. We’re also excited about Magformers.

With 37% of toy purchased placed online, do you think it’s now vital to be multichannel?

We use social media to inform followers of what we’re up to.

We’ve found posts based on fun activities serve us better than our updates about new stock although we see these as important - and this in turn encourages people into the shop and thereby a chance to view all of our products in person. Our Facebook page acts as another shop window.

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Marmalade250, Battersea, London

With Christmas shopping now well underway, how is trading shaping up?

It’s going really well, I can see a slight and steady increase.

It’s exciting to see everybody getting into the Christmas spirit.

NPD says the toy market has a potential £100m worth of growth in it this Christmas. Are you seeing similar increase in your own sales?

Yes, so far – so good. It’s almost too early to say but I can certainly see a positive difference in comparison to last year.

What are your thoughts on Black Friday? Will you be getting involved in anyway?

We’re not a big, corporate retailer so we tend to run offers throughout the year. We’re looking ahead to the beginning of December where we will be part of a movement to encourage people to buy local and from independent sellers.

What products will you remember 2015 for?

Our stock changes so frequently, we have a huge turnover of products. However, over the past few years some of the Galt range has been a best-seller and continues to be so. As far as categories go, our newborn to 12 months is always extremely strong.

Other than pure profit, what else do you use as a measure of success?

Happiness! Staff enjoyment and a connection with our customers is paramount. We know our customers first

toysnplaythings.co.uk

Tweet Talk Share your thoughts with us and keep up to date with all things TnP on Twitter @toysnplaythings TAMMY SIMPSON Ruddocks of Lincoln, Lincolnshire Ruddocks has been a part of the Lincoln retail landscape since 1820, and has stood on its current site on the high street for over a century since 1904.

Tammy is part of a team running the store day-today, now owned by third generation Henry Ruddock.

With Christmas shopping now well underway, how is trading shaping up?

I can now see people are ‘thinking Christmas’, looking back to October – perhaps due to the weather – it just didn’t feel Christmassy.

NPD says the toy market has a potential £100m worth of growth in it this Christmas. Are you seeing similar increase in your own sales?

We are increasing our sales year-on-year. We are proud to offer something different, and have a high focus on customer service.

What are your thoughts on Black Friday? Will you be getting involved in anyway?

No we don’t get involved but we have a Christmas lights event locally where we extend our opening hours and have special offers in-store.

What products will you remember 2015 for?

Best sellers of the year?

Schleich improves for us every year. Bigjigs does really well for us, as well as hand and finger puppets.

House of Marbles are right up our street, and we have had great success across board games. We have a wide variety of cross kits which do well, and have recently got on board with Corgy planes, and with RAF Waddington nearby anything ‘planes’ prove really popular. We also have seen Orchard Toys succeed, as well as a range of jigsaws.

Other than pure profit, what else do you use as a measure of success?

Customers enter the shop and will come up to staff and compliment us on the aesthetic of the store, which is great to hear. It’s good to have customers communicating positively with staff.

To keep people involved and gaining enjoyment from toys and entertainment we run calendar, art, Easter and photography competitions. We also exhibit and host activities at the county show.

VICKY BROWN Just Williams Toys, Herne Hill Business is going well for Just Williams Toys owner Vicky. The business has expanded to four locations now, with the most recent in Beckenham opening just last summer to fantastic local response With Christmas shopping now well underway, how is trading shaping up?

It’s coming on well, although we’re finding more people browsing early and waiting until the beginning of December to finally lay down their money. We’re feeling positive so far though, and we’ve had plenty of interesting questions and requests.

NPD says the toy market has a potential £100m worth of growth in it this Christmas. Are you seeing a similar increase in your own sales?

What I have noticed is a change in how customers are spending their money. More of them are paying for higher value products, rather than several lower priced items. Lots of them are telling me they want to invest in long-lasting play value and enduing quality.

What products will you remember 2015 for?

Shopkins - we just haven’t been able to get enough of them! They’re popular with both boys and girls, although this does change slightly depending on the different colour schemes used for each series. Brio has been another big winner for us.

With 37% of toy purchased placed online, do you think it’s now vital to be multichannel?

I think you need to have it, without a shadow of a doubt.

DECEMBER 2015

25

RETAIL INTERVIEW TOYMASTER

Talking toys to the masters As 2015 comes to a close, Toymaster and its members are looking forward to a healthy and sales laden 2016. MD Ian Edmunds speaks to TnP about what made members tick over the past year, what has sold well and what they are looking forward to in 2016 Give us an insight into your member’s thoughts on 2015 so far?

“

So far It’s been better than anyone there h have thought it would be at the start been so some of the year – to follow the LEGO Movie, Loom Bands and the World great to toys Cup was always going to be a and new ideas fr from challenge. many o of the Tell us about Toymaster and preview previews, its members, how do they 2016 is not join – do you target them? going tto be Toymaster has not been an organisation that targets new boring members, in fact it has often been that’s ffor commented that even finding sure our phone number has been a

” 24 24

challenge! So far in 2015 we have accepted six new members into the group, mostly originating from recommendations from suppliers to the toy shop about Toymaster.

However, we have now installed a ‘Become A Member’ link on our website that allows anyone who wishes to know more about the benefits of being a member to make contact with us. Failing that, why not pop into our room at London Toy Fair in January, have a chat and a cup of tea.

What were Toymaster member’s best-sellers?

Year to date any list is dominated

by LEGO, Shopkins, Paw Patrol and Frozen.

Was there anything that your members struggled with this year?

The poor weather in the spring and summer was a struggle, especially if a store happens to be on the coast or in a holiday location.

Overall, what were sales figures like for 2015 compared to 2014?

Broadly in line with NPD, as they usually are.

What movies have made the most impact in 2015?

So far little has made the impact at retail we would have hoped for, but we still have Star Wars to come.

Toymaster Bestsellers: LEGO Shopkins Paw Patrol Frozen

toysnplaythings.co.uk

We asked…

Tell us about Toymaster’s Christmas catalogue – how long does it take you to pull it together and what has reaction been to it so far this year?

Selection takes place at the end of February each year, but we do add lines after the May Show if warranted. The design, pagination and obtaining sign off from the suppliers and licensors then fills the spring and summer until it is printed early September. Reaction this year has been positive, members have again seen an uplift in sales when they distribute the catalogue. Toymaster’s Christmas catalogue is a key part of our marketing programme and now with the Ring & Reserve feature on our consumer website it has expanded its reach even further.

“

We have now installed a ‘Become A Member’ link on our website that allows anyone who wishes to know more about the benefits of being a member to make contact with us

”

topics are retailers speaking about?

It’s an open forum, our members talk about anything and everything to do with retailing toys. It’s a great platform to share experiences and seek answers to any questions you, or your customers, may have.

How has Toymaster’s Ring and Reserve function been performing for you?

It’s an important tool in today’s multi-channel environment and has generated in store business for our members – exactly as we set out to do.

We’re sure you are already prepping for the May show – can you give us any insight into 2016 show?

No comment! All will be revealed in due course.

And what about next year, are you suggesting your members keep an eye out for anything in particular?

Was there any brand in particular which proved successful for your members this year?

We are, at present, in the middle of doing the round of supplier previews, and once finished we will pass on to the members what we feel to be the best ranges for 2016.

So far there have been some great toys and new ideas from many of the previews, 2016 is not going to be boring that’s for sure.

Yes, LEGO has worked very well for members.

Tell us about Toymaster itself – how has the year been for the organisation?

Steady as she goes would be a good analogy. We have introduced new initiatives to allow the members to capitalise on Black Friday and to encourage them to help each other trade more profitably but having myself as the new MD is probably enough of a change for most!

DECEMBER 2015

How would you sum up 2015 for toy shops and the high street in general?

We’d say that it has been so far so good, and we’re feeling quietly confident about the run into Christmas.

How are independent toy shops taking on supermarkets, in your view?

Toymaster’s USP is range, service and value – I would suggest that the supermarkets don’t offer all of these points.

IAN SAYS…

We know you have a members forum “With films so far little has made the impact at retail we on the Toymaster would have hoped for, but we still have Star Wars to come” website, what

27

HIGH STREET

HIGHS

Look out for The Entertainer’s 10 new artic lorries and four ridges which are on the road now

The house of entertainment This will be the 35th Christmas for The Entertainer. With a new warehouse open in Banbury and a dedicated staff working around the clock to ensure a smooth delivery of product – TnP caught up with MD Gary Grant and Logistics Director Steve Williams to find out more

I

t is 9am on Tuesday 24 November – Black Friday is three days away and Gary Grant is standing in The Entertainer’s new 250,000 sq ft warehouse in Banbury.

“If I lined up every pallet we were going to sell between now and Christmas,” Gary says, watching a man-up truck driver negotiating the narrow aisles, “there would be 20 miles of pallets.”

We find Gary lingering at the back corner of the warehouse eyeing up stock which he has spotted is in the wrong place. “Accuracy is critical and that is not supposed to be there,” Gary says, as he pulls boxes from pallets.

1NOVE NOVEMBER NO OVE VE VEMB EMB MBE MB ER R

2015 20 0115 15

“

Eyes on the prize

If I lined up every pallet we were going to sell between now and Christmas, there would be 20 miles of pallets

”

One might assume Gary has little time to be stalking the aisles of the Banbury distribution centre, after all, this is a busy man.

Over a 35-year period Gary has gone from delivering stock in the back of an estate van to running more than 100 toy shops and two distribution centres with a fleet of lorries delivering product to his customers six days a week.

But he makes time because Gary is a perfectionist and Black Friday will test the capabilities of The Entertainer’s new warehouse in the first real way since it

The Entertainer recycles between 10 and 20 tonnes of cardboard each week from its two warehouses

opened its doors in June 2015.

Standing next to Gary is Steve Williams, The Entertainer’s Logistics Director who came on board in May. Steve joined The Entertainer from FedEx and previously was European Supply Chain Director at Claire’s Accessories – so if anyone is to know anything about running The Entertainer’s warehouses like clockwork, Steve does.

There is a five-week period where a vast concentration of all toy retailers’ stock is sold and Black Friday signals the start of that time, whether retailers like it or not.

“Do you know, we actually brought our Black Friday offers forward by a week to try to ease the intensity but people didn’t care – they want to

toysnplaythings.co.uk

An inventory team constantly tours the warehouse to ensure the physical stock on the racks equates to the inventory buy on Black Friday,” Gary says with a hint of frustration in his voice. “We are emptying Head Office on Friday, everyone will be on the shop floor and in the distribution centre.” And that includes all of the directors too - Gary will be based at Stratford Westfield, his son Stuart Suppliers at White City Westfield, while son need to be much Duncan will be at Bluewater. more aware of Like many other retailers The Entertainer is caught between a rock the difficulties and a Black Friday hard place. Last we face, year was the biggest trading day especially with in all of The Entertainer’s shops so, the way they of course, they want to take part.

But it causes problems – there is a package product. congestion of goods being ordered That is a real online and exiting stores over a 24hour period and, in Gary’s opinion, he issue doesn’t think Black Friday customers get the very best customer service The Entertainer wants to deliver.

“I don’t think we offer the level of service on Black Friday that we would like to, but the customer is expecting Black Friday and we won’t disappoint them. I’d prefer a generic curve towards the Christmas buying season,” Gary says honestly.

“

”

Delivering the goods Thankfully, The Entertainer is definitely in a position to deliver on their Black Friday promises.

“Six years ago we had a distribution centre which was a quarter of this size, and now we are here. It almost doesn’t matter about the size of the warehouse, it is all about cubic space – how high up it goes. Part of the training for using the man-up trucks is abseiling, you know.

Imagine if we had a guy stuck up there,” Gary jokes pointing upwards to the pallets metres high.

“What would we say to him? Just hang on there for six hours, we will be back soon to get you down!”

Gary reassures us that The Entertainer has never had to rescue a driver stuck metres in the air – which is a relief given that a man down means money.

“We can save £600 a week by taking one minute out of the handling of a pallet,” says Gary. “That’s a challenge for us and suppliers need to be much more aware of the difficulties we face, especially with the way they package product. That is a real issue. Product is packaged for the convenience of the manufacturer, not the retailer. If a shop orders one pack of 30 pieces but the manufacturer puts 30 cartons of 30 pieces into a box, and then labels it incorrectly, how is the picker supposed to know what is in the box? So we have shops getting 30 cartons of 30 pieces instead of one pack with 30 pieces and that costs time and money.”

Packaging inefficiency is a real bugbear for Gary, as he explains; “it causes so many problems. The stores are churning

The Banbury warehouse is managed by logistics company XPO and in turn, they are managed by Steve Williams, Logistics Director for The Entertainer

DECEMBER 2015

through so much volume at this time of year, we really must consider the pack sizes. It costs money - if stock accidentally ends up in Scotland and it is supposed to be in Swindon, it has to be recovered, restocked and everything else that goes with it – the problem could be solved with correct labelling of boxes by manufacturers.”

Keeping things ticking over and on time The Banbury warehouse is undoubtedly impressive – the scale of the operation is mindboggling to the un-informed with Steve explaining that more than 31,000 pallets of product are in stock and on the move. Everything is computerised and The Entertainer team get stock updates from all of their shops every four hours.

“The computer knows what is in every single aisle by SKU and volume, the team here work 24 hours a day, six days a week with more than 40 working on each shift,” adds Gary, who keeps a close eye on the 800 tonnes of warehouse racking.

Come Black Friday, Steve will split his day between the Banbury warehouse and the Amersham warehouse which caters for The Entertainer’s online orders.

“We’ve already built up stock in the stores from Banbury but in Amersham with the online orders it will immediate, as soon as orders come in we will pick, pack and get it into a truck for next day delivery. There will be 300 people working over three shifts in that warehouse,” he explains.

As Gary surveys the warehouse he reflects on how much manpower it would have taken to run an operation this size 35 years ago. “The buzz at this time of year is huge,” he adds. “But if you’re not on top of your game in the last eight weeks of the year, you’re not going to make it as a toy retailer.”

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THE INDEPENDENT

OPINION

Reach for the stars And a happy Christmas to you too!

S

tar Wars is upon us, and the hype is as big as it has ever been for a movie launch in my many years of toy retailing. It is great to see people getting so excited about toy products and to have a real buzz in the run-up to Christmas.

I have spoken to many other retailers and suppliers about Star Wars and I am happy to say most seem to sit on my side of the fence now, even though many people in the early days thought the film was being released too late in the year. My thoughts have always been that retailing is never contained within one year, it is on-going, so anything that

Best sellers VOLUME: 1) Monster Minifigures - Lego 2) Shopkins Christmas Bauble - Flair 3) Shopkins 2 Pack - Flair VALUE: 1) Sing Along Elsa - Jakks Pacific 2) Shopkins 12 Pack - Flair 3) Paw Patroller - Spin Master

brings a boost to our sales and creates hype and footfall is welcome.

I am feeling so positive about things it saddens me to have to bring up some issues with Star Wars, such as a massive lack of stock from a few suppliers, the extremely poor margin that is being offered from a few suppliers and the increase in pricing for items that have simply changed their packaging.

As is usual with toys, I get excited and then something comes along to burst my bubble and brings me right back down to earth.

I don’t want to ruin the mood but there is one particular item that is exactly the same as it has been out all year, it was just repackaged and then jumped up in price! I’m now paying more money for the same item.

Anyway, trying to get back to a positive note, I was at the Hasbro preview recently and was able to see their long-term Star Wars plans and it makes my mouth water with the potential for sales. When you consider how well Disney do most things, it would be hard for them to mess up a brand as big as Star Wars.

However, I do find it odd that the toy trade seems to licence so many products. I suppose you can’t blame them, but from what I can see it won’t be long before there is a licence for plush under 10cm in height, then another for 10-20cm, 30-50cm, 50cm+, talking, plush with soft eyes, hard eyes, big heads, it seems to be going a bit overboard.

At the end of the day this is what retailing is all about, you have to know who is doing what and purchase the goods that allow you to sell what is in demand, and hopefully you can tailor it to make some money and have what people want. In my opinion this is getting much harder with every big licence that is being brought to market and it simply muddies the water in the grand scheme of things.

I want to take the opportunity to wish everyone who has enough time on their hands to enjoy reading what I have to rant about a very merry Christmas, and I hope that trade goes well for you as we approach this most critical time of year.

THE SECRET SUPPLIER

What is there not to like about Star Wars?

But, as always, independent retailers still need to exercise caution

S

tar Wars is a truly winning combination featuring the best of the best in terms of business excellence George Lucas plus Disney plus Hasbro. It does not get much better than that!

No wonder 2015 has been a countdown year for Star Wars fans looking forward to the December movie release. And as The Independent correctly suggests timing is not a real issue given the context of starting date for a whole new series of films and marketing initiatives. Star Wars has been a bestseller for many years already.

And we have the added bonus of the sheer excitement created for the toy industry about the December launch, which is something that is good for all of us.

So what we have now is apparently a dead cert in terms of licensing risk, or do we? Disney acquired the property through its bold purchase of Lucas Films in 2012 and has set out to drill down and extract every royalty opportunity from this great property. Egged on by countless suppliers wanting a piece of the action Disney has salami-sliced the licence to accommodate these demands.

The result is, as The Independent has noticed, is that there are a lot of companies offering Star Wars product and given

30

that the licence is being applied to existing merchandise the eye-watering cost of the licence is apparent in the inflated retails.

And this is where The Independent needs to exercise caution when it comes to buying commitments. If it does not have the word Hasbro on the pack then extra-caution is advised - although not in all cases, of course!

And finally there is the thorny question of margins. Given the volatile nature of demand for toys it is understandable when a dead cert comes along and where there is little risk, there is a subsequent reduction in margin.

For the big box retailers Star Wars is a major consumer event and not simply a product launch, so they price to match their competitors on the understandable assumption that volumes will be massive, hence the lack of product for our Mr Independent.

Yes hopefully The Independent can make a good profit from the media event which is Star Wars because, rightly or wrongly this in the grand scheme of things, this is the direction of future travel for the toy industry.

Best Christmas wishes to all those on the front line of toy retailing – the independent toy retailers.

toysnplaythings.co.uk

RETAIL

OPINION

Be the change you want to see S

o how do you rate your shop? Bad? Not bad?

Good? Excellent? Whichever of these you go for, it’s a fair bet that this won’t be the same a year from now. What matters, of course, is not what you think, but how your customers view you and this is certainly a movable feast.

You can be very good indeed, but all that’s needed is for somebody to open a store along the road that is just a bit better and while it may not be curtains, things will probably not be as easy as they were. The best retailers are all too aware of this, are prepared to see which way the wind is blowing and act accordingly.

And a case in point has to be Hotel Chocolat. This may not be a toy shop, but it is an object lesson in watching the way things are, and then doing something about it. At some point, most of us will have walked past one of these emporiums and salivated. This is a home of affordable luxury and can be about treating yourself or buying something that others will thank you for.

But there is more to this retailer that just a few boxes of posh chocs. The store in Cambridge’s Grand Arcade shopping centre is a case in point. At one stage a new Hotel Chocolat would have consisted of a few, admittedly winsome, displays of big and small chocolate boxes and a few chocolate slabs. Head for this store however and it has a café as well. It’s a pretty good café and yes, you can get a coffee, as well as a series of hot chocolate options. Hotel Chocolat founder and part-owner Angus Thirlwell says that the café is the chocolate equivalent of a sprat to catch a mackerel inasmuch as selling coffee, cakes and hot chocolate may not be as profitable as shifting chocolate over the counter, but it does build loyalty.

And who knows, those who come in for a coffee may leave bearing gifts?

It’s perhaps worth bearing in mind that the yield in pounds per square foot is very significantly lower in the café than in the densely merchandised shop part of this interior. Thirlwell, however, still considers it worth his while using the space in order to ensure regular footfall. This is the kind of semi-lateral thinking that many retailers don’t get round to as their focus is almost entirely on selling in a more or less regular manner.

But what about toy shops? Can it be said that there are those who have taken the plunge and done something other than stacking things high and selling them for as much as can be realistically realised?

Starting with the very large, Hamleys certainly does exactly this with its ice cream parlour and suchlike on Regent Street. But ask yourself this? Would you be prepared to sacrifice selling space for the sake of a few coffees or maybe the odd sundae sale or two? Possibly not, but it is a fact that the more successful outfits at the moment, whatever the retail sector involved, offer something rather more than just the product that might most readily be associated them.

Look at Rapha, this is a shop that used to offer very upscale cyclewear for MAMILS (middle-aged men in Lycra, don’t ya know). It also had a coffee shop where customers could sit and watch live feeds of big cycle races while sipping a skinny latte. Some five years on, the coffee shop is still there, but the Rapha store is now rather more café than cyclewear emporium. The fact of the matter is that the powers that be at Rapha have opted to go with the flow and having seen that there is a market for their ‘artisan’ coffee and cakes, they have gone with this and doubled the area devoted to it.

Now back to toy shops and another question. If you, as proprietor of your personal toy fiefdom, decided that the new product or diversion you had installed in your shop was looking promising, would you be prepared to take the leap and increase the area devoted to it, to the detriment of the toys that you currently display?

Somebody once said that in many stores if you show half the stock, you will stand a fair chance of increasing your turnover. Too much on display equates to mental paralysis for the shopper whose job it is to make a choice.

So why not take a look at what you do and consider whether it might not be worth doing something else… as well as selling toys. There are numerous options and what you may, in effect, be doing is giving your shoppers a visual breather and perhaps another reason or two to linger just that little bit longer in your store. None of this is prescriptive. There are plenty of toy shop owners who do a good job and who have little need to doing anything else. But for those who seek either change or another revenue stream, there are alternatives.

Think about it.

Would you make a change in your toy shop at the expense of selling space? Think about it, says John Ryan

John Ryan is Stores Editor at Retail Week. He has worked for the magazine for more than a decade covering store design, visual merchandising and what makes things sell in-store. In a previous life he was a buyer.

DECEMBER 2015

1

FEATURE

SCOOTERS CELEBRATION

GREEN BOARD GAMES CO. 25TH

The big 25 As Green Board Games celebrates its silver anniversary – TnP explores the company’s extraordinary successes; from humble beginnings to beating the educational drum

I

n 1991 Gary Wyatt, founder of The Green Board Game Company, decided to turn his numberplate game into a board game.

For many years, Gary found himself bored and stuck in traffic as he returned from the office.

The premise behind the board game was simple; Gary would pass the time away creating words from numberplates and then extending the game by making words from the letters beginning with A, B, C, and then linking them to birds, fish and

“

”

The commemorative BrainBox celebrating 25 years of Green Board Games

32

Board

1991

of Games

201

6

as seen on

Green Board Games has grown their raft of family board games over the past 25 years, and now also incorporate a range of wooden construction toys and learning books in their portfolio as well as having launched Green Board Education

Green Board Games celebrates 25 years in 2016 after being founded by Gary Wyatt in 1991

Green

TV

A scene from one of the three Green Board Games TV adverts which is on air now

mammals. With that, Gary’s first board game Alpha Animals was devised, and it is still being sold today.

Having had 1,000 games produced, Gary arrived at Alexandra Palace Gift Fair to test the market. By the end of the fair Gary had sold almost all of the games and shortly after, The Green Board Games Company Limited was born on 25 February 1991.

Gary also had ecological and ethical ambitions, so from the beginning all the products were made as green as possible. To this day, all the games are made from at least 70% recycled materials and are recyclable. Green Board Games have grown their raft of family board games over the past 25 years, and now also incorporates the award-winning BrainBox range, wooden construction toys and learning books in their portfolio as well as having launched Green Board Education.

Growing their expertise in the educational sector, GBG has introduced their two new BrainBox Mega 4 packs, each consisting of four different BrainBox titles,

positioned specifically to support Key Stage 1 learning and Key Stage 2 learning.

The parameters Gary first set still hold true today; a game should be quick, easy to play, have the flexibility to cross age play, with scope to bring young and old together. While being both fun and educational – he wanted to ensure there was a Green Board game for everyone; quality games to be played again and again, able to stand the test of time, to be passed from generation to generation – just like Alpha Animals.

A home-grown success This year has seen further success and extension of Green Board Games’ BrainBox range; including Space, Science, Sports and Cities of the World (underpinning the internationally top-selling BrainBox - The World).

Ramping up their sales support with TV advertising campaigns during Easter and this Christmas, GBG has also created a significant push to the consumer via social media campaigns and printed media

toysnplaythings.co.uk

CEO Keith Grafham is now at the helm

“

The parameters Gary first set still h hold true toda today; a gam game should be q quick, easy to play, hav have the flex exibility to cro cross age pla play, with sc scope to br bring young and old an together

”

ailers. in aid of their retailers.

This year saw GBG push further rthe into the pre-school ool market, and to support this they y have produced their latest licensing sing addition, BrainBox Mr Men n and Little Miss which complements ents BrainBox On the Farm and its first-ever BrainBox pre-school games es First Letters, First Numbers, and nd First Colours.

The heritage off Mr Men and Little Miss as a family brand is a perfect fit for the award-winning -winning BrainBox range and has even ven partnered with Transport for London ndon to make tube journeys for children dren more engaging. With a clear focus on the pre-school arena a this year and the earlier introduction ion of the First BrainBox range, GBG feel Mr Men Little Miss positions ons itself wonderfully within hin this target market. They are e now looking to launch a new range nge of BrainBox product called “Bounce” Bounce” - Mr Men, Little Miss, Animals als and Dinosaurs BrainBox Bounce e along with BrainBox Transport ort will be the new products to launch ch in the New Year.

Investing in young talent …

In 2013 Green Board Games launched their now increasingly popular annual Young Games Inventor competition. Children are encouraged to submit a game of their own idea and invention. The concept is to design a game from scratch, make up the rules and work through the game play, while

DECEMBER 2015

Testament nt to the founder… …

The Green Board Game Co. CEO Keith Grafham pays tribute to Gary Wyatt (pictured): “As we hit 25 years of successful business, one can only look and marvel at what has been achieved by our ever-growing team with pride and admiration. While being extremely proud of our achievements, we feel confident and fortunate that with the exceptional ranges we produce and highly-talented people we have on board, the best is yet to come! The core ethos that threads through our business is testament to Gary; his foresight, ingenuity and tenacity through the years have resulted in quality products second to none.

Without a doubt, the strength of our future opportunity must be primarily attributed to opportu founder, whose vision and diligence some our foun 25 years ago, was to maintain a core of making learning fun through play… Play together – Learn together!” togethe

Meet the GBG team at London Toy Fair Stand Stan E15, Spring Fair Hall 5 F50 and Nuremberg Nu Hall 12 B-3-1 dangerous some really are. For a less scary insight dangero nature, another new game has been introduced into nat to their portfolio - Life Cycles Snap covers both and animals while Materials Snap has also plants a introduced, focused on helping children been int understand why certain materials have specific underst benefits and uses for particular jobs, a great insight for any y budding g construction engineers. g considering what materials it would be made from, what shape it may take, decide its potential size and colour ways. This is a great way to keep children engaged, energising their brains and learning important skills. For the third year running, the 2016 Toy Fair will see the winner’s presentation at the GBG stand.

What’s coming next The new BrainBox Predators title has been developed to appeal and encourage children through play while teaching them about animals in the natural world, how animals catch their In 2013 prey and how

Green en Board Games launched the Young ntor competition encouraging children Games Inventor to come up with their own games

33 2

PREVIEW HONG KONG

A Far East toy feast Hong Kong is a pretty remarkable place in January with a decampment of the global toy industry to the Far East

W

ant to find the global toy industry in early January?

You should probably head to Hong January in Kong. Okay, realistically, Hong Kong travelling half way around the world is not going to provides work for every retailer but retailers and toy Hong Kong offers visitors companies, like a unique buying and Toy State, with selling point where east meets west and decisions the opportunity are made. for a thorough A combination of the review of Hong Kong Toys & Games custom-tailored Fair, and separately, manufacturers showcasing product and their latest wares in promotional showrooms means that the plans, thus city is buzzing.

The fairest of them all

“

ensuring the greatest level of success for both parties

Let’s look at the Hong Kong Toys & Games Fair, which runs from 11 to 14 January in the Hong Kong Andy Friess, Convention and Exhibition Toy State Centre; 2016 will be the forty-second year of the show which is now the largest in Asia and runs concurrently with the Hong Kong Licensing Show, Stationery Fair and Baby Products Fair. Last year the fair welcomed 1,990 exhibitors and 42,920 visitors.

“Over the years the fair has grown and evolved,” says David Marsden,

Toy State’s impressive HK showroom

34

”

Director UK, Benelux & Ireland of the Hong Kong Trade Development Council. “It’s now the second largest such event in the world.”

For the very first time, the fair will have a UK pavilion along with pavilions from China, Indonesia, Taiwan, Korea, Spain and Thailand.

“The fair offers exhibitors a convenient and cost-effective way to meet buyers and potential business partners from all around the world under one roof,” explains David.

Showcasing toys Given that the fair coincides with many buyers and suppliers visiting showrooms in Hong Kong, David encourages them to pay a visit to the fair, saying: “If buyers are visiting their suppliers’ showrooms in Hong Kong we would certainly encourage them to come to the Hong Kong Toys & Games Fair.”

This concept works well for Clementoni who has a showroom in the city but see the benefits in having the fair in close proximity.

“Buyers are visiting both the fair and showrooms in order to maximise their trip,” says UK and Ireland Country Manager Michele Marziliano. Clementoni will be showcasing its entire range in Hong Kong, with a big focus on the infant lines.

Toy State is another company whose showroom is open for action in Hong Kong this coming January. Speaking to TnP, Toy State President Andy Friess said: “January in Hong Kong is a crucial time in the finalisation of holiday retail brand plans for the coming year.

It provides retailers and toy companies, like Toy

State, with the opportunity for a thorough review of custom-tailored product and promotional plans, thus ensuring the greatest level of success for both parties.”

When asked why buyers should make the journey to Hong Kong and Nuremberg, Andy said the breadth of product on show in Hong Kong makes the journey a worthwhile one.

“Located in Toy State’s global headquarters, our Hong Kong showroom displays the widest assortment of toys from our vast product line and allows for the best opportunity to fully review all the excitement and innovation that Toy State has to offer. However, with so much great product to review, we’d love to see everyone in both Hong Kong and Nuremburg!”

And if there was ever a reason to visit Toy State’s showroom (aside from the fantastic product of course, – Andy has it!)

“When you visit Toy State’s showroom, make sure to enjoy our indoor test track! Featuring an indoor racetrack, off-road course and a mini ‘pond’ for boats, it’s the perfect place to take our Nikko and Road Rippers-branded vehicles out for a spin, as well as testing out our various licensed ranges.”

So there you have it, not one but two fantastic reasons to visit Hong Kong in January 2016.

Show stats What: Hong Kong Toys & Games Fair When: Monday 11 to Thursday 14 January 2016 Where: Hong Kong Convention and Exhibition Centre

toysnplaythings.co.uk3

PREVIEW HONG KONG

An explosive year ahead Hauck Toys 07770 608858 www.hauck-toys.com With leading character brands such as My Little Pony, Nerf, Batman and Teenage Mutant Ninja Turtles joining established top sellers like the Classic Pram, i’coo, Lightning Go-Cart and EZ Rider balance bikes, Hauck’s 2016 range is its strongest ever.

Hauck’s delightful new My Little Pony range is extensive, offering something for all young girls - regardless of age. Everything from doll buggies and strollers to prams, play sets and more. In addition are many new and appealing non-licensed girl’s toys, designed to deliver maximum playtime fun. A major force in ride-on toys, Hauck is also launching a host of new and exciting go-carts. Hauck’s ride-on selection covers all ages and features both licensed and non-licensed trikes, balance bikes, go-carts and a wagon too - great for playtime while adults can use it for shopping, picnics, and concerts too. Creating a stir worldwide is the Nerf Battle Racer. This awesome machine, for kids age four to 10, carries up to four Nerf blasters and a seemingly endless supply of Nerf darts. This musthave go-cart has it all – great styling, ball bearing hubs for friction-free running, forward and reverse Joining Batman gears, automatic freewheel, handbrake and toolwith a new movie free adjustable seat. Next year promises to be an out next year are explosive one for Batman, and to celebrate the TMNT. These halfcaped crusader›s two major film releases, Hauck shell megastars is unveiling its brand new Batmobile. Joining Batman with a new movie out next year are TMNT. These halffeature on four Hauck shell megastars feature on four Hauck ride-on ride-on toys; two gotoys: two go-carts for ages four to eight, a carts for ages four to big wheel trike and a brand new child’s eight, a big wheel trike first go-cart for ages two plus. This and a brand new child’s super little go-cart also comes in a first go-cart for ages non-licenced version too.

Hauck’s Showroom will be open two plus. from 4 January to 10 January by appointment only.

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Learning made fun Orchard Toys 07774 554753 www.orchardtoys.com

Stand 3E-A04 Orchard Toys is excited to be exhibiting at Hong Kong Toy Fair for the first time, showcasing new lines as well as firm export favourites including Shopping List, Crazy Chefs and Giant Road Jigsaw.

Award-winning manufacturers of educational games and jigsaws for children from 18 months, it ensures all of its products are designed and created with the ethos of ‘learning made fun’. To discuss its export offering or to book an appointment at the show contact Export Manager Mary Watson on the number above or email mary.watson@orchardtoys.com

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In a spin Wicked Vision Ltd 0203 195 1566 www.wickedvision.co.uk

Stand 3E-B03 Wicked Vision will be at Hong Kong Toy Fair showcasing some fantastic lines.

Wicked Mega Bounce and Mega Bounce XL are two supersized sensations launching in 2016. Cleverly engineered for maximum bouncability, Mega Bounce is either 45 or 80cm of awesomeness that’s guaranteed to cause a commotion.

Wicked Sky Spinner is a ground breaking, hand-propelled spinning disc. Simply spin your Sky Spinner to unleash an awesome array of tricks and stunts; throw it, crank it, spin it or slam it – use the central power crank to get your Sky Spinner spinning with the flick of a wrist.

toysnplaythings.co.uk

PREVIEW HONG KONG

Growing the range

Focus on the kids Clementoni 020 3206 1397 www.clementoni.com

KD UK 01727 827194 www.kdplanet.com/uk www.kurioworld.com/uk KD UK will be showcasing its new own brand ranges, as well as licensed ranges including Paw Patrol, Fireman Sam, Thomas & Friends, Disney Princess and much more in Hong Kong.

For the increasingly popular Paw Patrol, there will be several new products which will vastly extend the range from the existing Walkie Talkies.

All of which are interactive to encourage learning of colours, numbers, letters with fun music and Paw Patrol sounds.

Be ready to help Fireman Sam on his missions with his Smart Gadget. Learn fun facts about Fireman Sam and his friends with this cool smart watch shaped gadget, personified with Jupiter, two game modes and a motion sensor.

The own brand range will see KD diversifying into new categories including board games and lighting.

There are also playful animal themed electronic learning aids such as keys, remote control and phone which all have additional features to help babies along the way such as a teether, developing fine motor skills, auditory stimulation and understanding the relation to cause and effect.

Plus, there will Visit KDUK at its be exciting new showroom at Lower additions to the Ground Level Units Kurio range with 1-5, Houston Centre, the release of its 63 Mody Road, TST, fifth generation of products since Kowloon launching in 2012.

Clementoni’s showroom is in Unit 1516, North Tower Concordia Plaza, No. 1 Science Museum Road, TST East Kowloon.

Visitors can email uk@clementoni.com

Clementoni is putting strong focus on the infant market at its Hong Kong showroom with new product launches across the Baby Clementoni range. The two stars of the show will be Sandy Cuddle and Learn Bear - an interactive development plush for babies six months plus and the female version of the hugely popular Baby T-Rex, now available in pink and perfect for babies of 12 months and older. Sandy Cuddle and Learn bear will be TV promoted and parents can also download an app which brings Sandy to life on screen.

Baby T-Rex has been a huge hit for Clementoni through 2015 and 2016 will see the new and improved pink version, which is also TV advertised, complete with a rattle which interacts with Baby T-Rex to make her move.

Also in the line-up is the Firetruck - designed to teach first letters, numbers, shapes and colours and will be aimed at babies nine months and above.

For toddler years, the Rally Tumbling Car is a fun R/C which teaches numbers through rhyme. Tying into the European Championships 2016, the Baby Clementoni range will also see World Cup Winners - a fun interactive goal toy which teaches hand-eye coordination with babies attempting to get the ball in the net.

”

A distinctive difference Le Toy Van 020 8979 2036 www.letoyvan.com

Stand 1D E-38 Wooden toy designer Le Toy Van celebrated its 20th anniversary in business last year- and now makes its debut at Hong Kong Toy Fair.

All of Le Toy Van toys are designed in the UK. PETILOU toddler toys is set to see a grand expansion in 2016, and can first be seen in Hong Kong

38

Flying high Flying Gadgets 0844 209 2626 www.flyinggadgets.com

Stand 3E-A02 Flying Gadgets will be showing its extensive range of exciting, new and innovative products for 2016, offering great products which are largely available for full OEM. Customers can order mixed or full FOB containers directly from Flying Gadgets via the UK office.

“We’d welcome the opportunity to talk to you on our stand about your specific radio controlled toy needs as we specialise in made-to-order toys and can also manufacture bespoke radio controlled products in our factory in Shantou China” said Joshua Farleigh, Managing Director of Flying Gadgets. Email sales@flyinggadgets.co.uk for any queries.

toysnplaythings.co.uk

PREVIEW HONG KONG

Ripping up the road Toy State 020 8440 5060 msangel@toystate.com FX and its unique ‘stretch and go’ Toy State products have been light-up driving function, before providing a benchmark for checking in for some pre-school innovation and imagination play with the Cat Buildin’ Crew Roll for more nearly 60 years.

‘N Go characterised machines and Step inside the showroom their ‘spin-ball’ action that triggers at their global headquarters, fun vocal phrases, lights, sounds and and you will see why. The walls are lined music. So many great toys and so little time! with new and exciting toys that showcase the For nearly six decades, Toy State and Nikko toys have has been company’s commitment to high quality, custom providing new and exciting ways to help children design and imaginative play for children of all ages. experience fantasy play through the thrill of toy Highlighted by the company’s flagship Nikko and Road Rippers, as vehicles. With a commitment to excellence well as toys featuring an impressive portfolio of global entertainment, and an impressive brand portfolio, that lifestyle and entertainment properties, the Toy State showroom is a keeps getting stronger, this toy industry fantasy land for playtime fun. leader is proud to say, “The best is yet Get your tour started with the Nikko VaporizR 2, which provides to come!”

4X4 full-function R/C fun for land, water and snow, while Nikko’s Evo-Pro Line brings high-performance, pulsepounding, high-speed R/C driving action with Toy State’s showroom is located in the popular vehicle styles and racing liveries. Or Tsimshatsui Centre on Mody Road, take the Road Rippers Dancing Car for a spin and enjoy lights, music and realistic engine TST East in Kowloon. To schedule an sounds (and yes, it actually dances!), and feel appointment, please contact Michael the excitement as the Road Rippers Wheelie Angel, Sales Director of Toy State’s Bikes light up while you ‘burn up the road’ UK office, at 020 8440 5060, or by with a high-rising wheelie action. Then hit the email at msangel@toystate.com open road with Toy State’s Hot Wheels Stretch

THE NEW BATTLE RACER

Contact: Malcolm Cook malcolm@mc-international.co.uk Preview Show in Hong Kong by appointment only Mobile: +44 7770 60 88 58 www.hauck-toys.com Jan. 04 – 10, 2016

40

Nuremberg Toy Fair Hall 2/B05-C04 Jan. 27 – Feb. 01, 2016

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Helping everyone sell more

FOCUS

LONDON TOY FAIR

Step up As Toy Fair 2016 fast approach, new exhibitor Crayon Rocks and established toy giant Playmobil both come in for questioning – but with a twist!

For the last number of months preparations have been ramping-up for London Toy Fair 2016. The beauty of Toy Fair is that it attracts everyone, from small start-ups and medium-sized home-grown companies to iconic toy giants whose names are known the globe over. To give some insight into how these companies operate and the value of Toy Fair to them, TnP spoke to first-time exhibitor Crayon Rocks, and here is the twist – Crayon Rocks then posed a number of questions to Playmobil

That crayon rocks!

First time exhibitor Crayon Rocks comes to Toy Fair with a fresh approach. The product is designed to encourage and strengthen a child’s tripod grip, and help develop children’s fine motor skills Tell us a little about Crayon Rocks?

Our crayons are specially designed to encourage and strengthen the tripod grip, and help develop children’s fine motor skills. They have proven extremely popular in the US over the last ten years, in toy shops, gift shops and in schools and pre-schools. They are gradually becoming known worldwide, and are new to the UK market.

What made now the right time for you to you exhibit at London Toy Fair 2016?

The cool gang thang ltd became the UK distributor for Crayon Rocks in March 2015. We felt that in order to raise the profile of Crayon Rocks, we needed to exhibit at a toy trade show, and the London Toy Fair was our first choice.

What sort of retailer is your product aimed at?

Our crayons suit all gift and toy shops, and we love the idea of

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An iconic name PLAYMOBIL is an iconic German toy company owned by Geobra Brandstätter, which launched in 1974. The brand has grown to become one of the biggest toy companies in the world, with 2.8billion PLAYMOBIL figures populating children’s bedrooms worldwide. Here, they answer questions posed by Crayon Rocks...

What is the best advice you can give to a start-up about brand awareness and getting a product ‘out there’ and recognised?

them in small independent shops. To this end, we do not stipulate a minimum order requirement for our customers.

What are your aspirations for Crayon Rocks in the UK? We want to raise the profile of Crayon Rocks in the UK, and show everyone what a lovely toy they are. We would love them to feature on the shelves of all toy and gift shops in the UK, and we want to see them being used in pre-schools and schools too.

r ove

u o y to

Make sure you’re clear on who your target customers are, where they’re looking and what they’re looking for. Take the time to look at what they’re responding to, whether it’s social media, online articles, watching children’s TV or out and about in shopping centres, to inform your strategy.

As a long established, household name, do you feel social media plays an important role in brand awareness and do you use it?

Absolutely. Our social media channels are central to PLAYMOBIL’s communications, giving fans a forum to engage directly with us. We use the platforms for everything from previews of new ranges and competitions for our fans to win toys, to behind-the-scenes content from our larger activity, like our 2016 partnership with the London Fire Brigade.

What is the best advice you can give to a first-time exhibitor at London Toy Fair?

Enjoy it! Toy Fair is a wonderful opportunity to meet people and see their reactions to your toys in the flesh.

Also, make sure there’s plenty to engage with on the stand and it’s very visual – the more toys people can see, the more they want to come over and join in the fun.

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REVIEW

DREAMTOYS

Living the dream DreamToys Top 12 ■

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City Deep Sea Exploration Vessel: LEGO Company Disney Frozen Sing-ALong Elsa: Jakks Pacific IDO3D Deluxe 3D Design Studio: Flair Leisure Products Little Live Pets Cleverkeet: Character Options Paw Patrol Paw Patroller: Spin Master Toys Pie Face: Hasbro Shopkins Food Fair – Scoops Ice Cream Truck: Flair Leisure Products StarWars Bladebuilder Jedi Master Lightsaber: Hasbro Star Wars Kylo Ren’s Command Shuttle: LEGO Company Star Wars The Force Awakens Millennium Falcon: Hasbro Thunderbirds - Interactive Tracy Island Playset: Vivid Toy Group Toot - Toot Friends Busy Sounds Discovery Home: VTech Electronics

DreamToys 2015 took place recently in the iconic surrounds of St Mary’s Church, Marylebone and it wasn’t just the choir of children singing with glee, there was a distinct murmur of happy toy suppliers too

D

reamToys 2015 took place early in November, and for consumers the eagerly awaited annual event signified the start of the Christmas buying season.

The idea of DreamToys is to start beating the seasonal buying drum, to create some excitement around the toy industry and to help inspire parents to pick up the must-have gifts as quickly as possible.

“I have been involved with Dream Toys for over 10 years, and 2015 delivered the biggest buzz to date,” said Gary Grant, Chairman of DreamToys. “The atmosphere in the hall at St Mary’s was one of excitement and anticipation – I took a moment to stand back and take it all in and I knew this was going to be one to remember.”

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I have been involved with Dream Toys for over 10 years, and 2015 delivered the biggest buzz to date Gary Grant, The Entertainer

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more than made up for the early start! The Shopkins Cool Treats Truck is an amazing toy and perfectly reflects the variety and creativity that is behind this cool collectable brand and with Series 4 and the Shoppies to launch immediately after Christmas, we expect Shopkins to go from strength-to-strength in the New Year.”

Speaking about Flair’s second toy on the list, Nic said: “IDO3D was the only creative play brand in the list and its appearance is indicative of

It’s nice to be included Flair were amongst the select few who made it onto the Top 12 list and Marketing Director Nic Aldridge said being on the DreamToys list was a coup.

“To have not one, but two items in the final DreamToys list is a great result for us at GP Flair and DreamToys chairman Gary Grant

toysnplaythings.co.uk3

The idea of DreamToys is to start beating the seasonal buying drum

the innovation that is behind it. We hope the Christmas period will be full of lots of 3D drawing and that children will be super keen for the new 2016 developments that will appeal to not just them but adults too!”

Vivid’s Interactive Tracy Island also made the list, no surprise to a betting man there such has the reaction to the toy been so far, speaking about the event, Marketing Manager Mary Wood told us: “The DreamToys event does a huge amount to raise awareness with consumers about the anticipated hit toys for Christmas and helps to get consumers thinking about Christmas. The coverage received by being part of the Top 12 is immense and Vivid much appreciated having the iconic Tracy Island included in the 2015 list.”

VTech has been riding high with its Toot-Toot range this year and it too made the Top 12 list. Speaking about being included, Senior Brand Manager Charlotte Drake told us: “For years DreamToys has been regarded as a definitive top toys for Christmas list, therefore we are delighted it includes our Toot-Toot Friends Discovery Home. We are really proud of the range and it has been important to us to continue to expand and develop the Toot-Toot playsets and accessories.

DECEMBER 2015

It has been very exciting to launch the Toot-Toot Friends collection this year and we can’t wait to introduce new and exciting characters and playsets in 2016. We are thrilled that it is regarded as a top toy for Christmas.”

For its part, Spin Master say it is delighted to be included in the list. Marketing Director Phil Hooper told TnP: “Paw Patrol has proven itself as a key pre-school property and is also the UK’s top new toy property so we weren’t surprised that the Paw Patroller made the list!

Inclusion in the Top 12 Toys list adds a huge halo effect to our marketing efforts and obviously gives us a great deal of PR exposure both on the day and in the coming weeks.

Consumers trust the list and it is an honour to be included.”

Likewise, Hasbro were To have happy too. “We are not one, but two delighted to have three of our great toys in the items in the final prestigious DreamToys DreamToys list Top Toys selection. To be is a great result recognised in the 2015 Top for us at GP Flair Toy list is a great honour,” said Craig Wilkins, Marketing and more than Director. made up for the Thanks to Cleverkeet, Character also made the Top early start!”

12. Marketing Director Jerry Nic Aldridge, Flair Healy said: “We are very happy with the coverage we achieved for our products,

“

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especially Cleverkeet. It was also a great opportunity to talk to the media about future opportunities and product launches in 2016.”

Why it matters…

The entire DreamToys list includes a whopping 63 toys in different categories including Build It and They Will Thrive, Cute, Cuddly & Smart, Make It, Play It, Love It, Tots Get Busy, We’re all Heroes & Villains, and finally, You’re Such a Game Player.

“My thanks go out to those companies and suppliers that consistently take part and get involved with DreamToys each year, even when they may not have a place in the Top 12,” adds Gary.

“Without you DreamToys would not have been the success it has been over many years.”

45 2

FEATURE TIA

New York calling Steve Pasierb is embarking on his first North American Toy Fair as President and CEO of the US Toy Industry Association.

He talks to TnP about the upcoming North American Toy Fair as it attracts buyers and sellers from across the great expanse of the United States, Canada and further afield Steve, tell us about the US toy industry at the moment, how has it been tracking year-on-year?

Analysts are predicting 2015 to be the US toy industry’s strongest year in at least a decade.

After several flat years, we saw a four percent uptick in US toy sales in 2014, and this year is forecast to end on an even higher note, with The NPD Group predicting sales to grow 6.2 percent. The toy industry has already grown 6.5 percent for the first half of 2015, putting us on track for a successful fourth quarter.

The UK toy industry is heavily influenced by current, hot licenses – can you say the same for the US industry?

Licensed toys continue to capture roughly 30 percent of total US toy sales, so it’s safe to say that licensed playthings will remain a key component of the toy market.

In 2014, Frozen was the top-selling property, generating hundreds of millions in toy sales. This year, we expect Star Wars to have a similar impact that also builds broader traffic in the toy aisle to the benefit of

Steve Pasierb, TIA President and CEO

“

Analysts are predicting 2015 to be the US toy industry’s strongest year in at least a decade. After several flat years, we saw a four percent uptick in US toy sales in 2014

”

Licensed toys continue to capture roughly 30 percent of total US toy sales

46

all companies thanks to its multi-generational appeal.

What’s more, because the industry is in a period of growth, we are seeing a greater number of original, non-licensed playthings entering the market. Following TIA’s Fall Toy Preview event, experts from BMO Capital Markets said that a stronger economy is encouraging toy makers to take more risks and invest in research and development to build new brands.

Given the sheer size of the United States – do the TIA find toy sales track differently in certain states at differing times of the year?

The fourth quarter is by far the most critical time of year for the industry, accounting for 50 percent of total annual toy sales.

This does not vary by region, as the November and December holidays are universally celebrated across the United States.

TIA writes a trend-spotting column for our magazine, can you give us a hint about some of the upcoming trends the TIA have identified for 2016?

The biggest toy trends of the year will be unveiled by TIA at the North American International Toy Fair this February in New York City during a special presentation for media and

What: North American Toy Fair 2016

When: Saturday 13 February – Tuesday 16 February

Where: Jacob K. Javits Convention Centre

buyers – so we can’t give them away just yet!

However, we can confirm that drones, robots and STEAM-based (Science, Technology, Engineering, Arts and Math) toys will be huge for 2016. We’re also noticing a resurgence of puzzles and family board games, which are fantastic for intergenerational play.

Talk to us about the North American Toy Fair – what can UK visitors expect this year?

Now entering its 113th year, Toy Fair in New York City is the largest toy and youth product exhibition in the Western Hemisphere. We literally fill every available square foot of the Javits Convention Center.

UK visitors will count themselves among the nearly 30,000 global play professionals in attendance, all of whom are eager to see hundreds of thousands of brand-new, skillbuilding and cutting-edge toys and

toysnplaythings.co.uk

We asked Steve…

If TIA were to pinpoint differences between the UK and US consumers, what would they be?

Analysts are predicting 2015 to be the US toy industry’s strongest year in at least a decade games on display by more than 1,000 innovative toy companies.

You attract a number of UK exhibitors to your show – what is the appeal?

For many international companies, Toy Fair is a key entry point to the United States toy market which is the largest in the world.

Being successful in the US can virtually help transform a UK company’s business by putting them on the map with influential American buyers in search of unique products that will set their stores apart from the masses.

And what about this year, what number of exhibitors is coming from the UK? We already have close to a dozen UK exhibitors participating in Toy Fair 2016—and counting!

Can we expect anything different from the fair this year?

We’re thrilled that Toy Fair 2016 was selected by the US Department of Commerce to participate in its International Buyer Programme Select. In co-operation with US Commercial Service offices in the UK, Australia, Chile, Germany and Mexico, we’ll look to build delegations interested in travelling to NYC during Toy Fair to learn more about the US market and to see a broad range of the best new and creative products available for their markets.

We also have really big news for the general public! TIA is working with our partners at LeftField

DECEMBER 2015

Media to launch a new consumer event called Play Fair, a separate, family event taking place during Toy Fair week, but completely apart physically from Toy Fair.

There is much more information about this first-ever event available at www.PlayFairNY.com.

What are the differences between the New York fair compared to say, Chicago and Dallas?

As part of TIA’s global market research programme, we are in the midst of gathering data on UK consumer trends and behavior as well as updated US consumer research. But preliminary findings tell us that UK and US consumer behavior is very much in parallel.

Games and puzzles, arts and crafts, and construction sets rank among top toy categories that children of both nations prefer to play with.

And both UK and U.S. children have a great deal of influence over toy purchases: of the toy gifts that kids receive, more than half are specifically requested by the child (55 percent in the UK and 56 percent in the U.S.).

We’ll be sharing in-depth data on children’s routines, brand preferences and play habits in the UK and US at Toy Fair 2016.

I have to add that our colleagues at the British Toy & Hobby Association are simply wonderful.

We have a great mutual relationship with Roland Earl and his team which helps TIA to understand UK trends and how companies can operate successfully on both sides of the Atlantic.

Due to its massive size, scope, and the unique opportunity it offers toy professionals to do a year’s worth of business in just four days, New York Toy Fair is considered the Super Bowl of US toy fairs.

It is a hubbub of activity and excitement as companies unveil And finally Steve, what was their newest products for the your own favourite toy when coming year. Yet each show were a child? has a special role.

UK and US you As a child, I loved toy vehicles. I had For example, the Chicago consumer a fantastic Hot Wheels car Toy and Game Fair invites collection and tons of Lionel and Midwest families to play behavior is very small N-scale toy trains, and it with hot toys for the much in parallel. breaks my heart that I didn’t hang holidays, while New York Games and on to them.

Toy Fair is open exclusively puzzles, arts and What has stayed with me all these to the industry. years is my love for model airplanes.

Fall Toy Preview in Dallas, crafts, and I find great joy in building and flying which will be held in late construction giant scale remote control September 2016, brings sets rank among sailplanes and the powered RC sellers and buyers together airplanes that tow them up into the top toy to highlight new sky. These days, I’m a sponsored innovations, prototypes categories that team pilot for JRAmericas, the U.S. and products planned for children of both component of the Japan remote fourth quarter the following nations prefer to Control Company. So you see, the year. joy of play never really ends!

Fall Toy Preview plays a play with vital role in the business success for a large number of our The fair is now in its 113th year member companies.

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RETAIL

OPINION

Trade talk

TnP loves to hear your views. This month we speak to key wholesalers and suppliers to learn what’s on their minds. We explore this month’s hottest topics.

This month, Team TnP catches up with some of the industry’s finest to discover which how the year has been so far, their stand-out products in terms of value and support for retailers JOHN MCDONNELL Managing Director, Galt Toys How would you sum up 2015 for trading?

This year has been fantastic for Galt Toys. Our Arts and Crafts and First Years ranges in particular have continued to perform well, with the new Express Yourself range launched in January becoming a real favourite among tweens.

The Ambi Toys range, including five new Ambi Toys based on the original drawings by Patrick Rylands, has continued to capture the imagination of children and encourage them to discover the world around them.

MARVIN BERGLAS Creator of Marvin’s Magic, Marvin’s Magic How would you sum up 2015 for trading?

It’s been a multi-award winning year for us at Marvin’s Magic with great reception to our proven best-sellers as well as our innovative new Marvin’s iMagic product range. The climate means at times we have had to work harder just to keep still and in other areas we’ve seen some formidable growth.

What were your top three hero products this year overall?

Our new Marvin’s iMagic Box of Interactive Tricks which won two awards this year including the Gold medal as winner of Electronic Toy of The Year. Our Marvin’s Magic Lights From Anywhere which we also TV advertise and is a consistent best-seller and Marvin’s Magic Box of Tricks from our Magic Made Easy range.

Looking towards Q1 – what product from your range would you really encourage retailers to look at?

Marvin’s iMagic Box of Interactive Tricks.

What is your take on Black Friday?

We seem to be copying a lot of American trends to boost retail sales, just look how Halloween has expanded in the UK. If it helps retail sales I’m in favour.

What product impressed you most this year?

I loved playing Subbuteo as a kid so delighted to see it back in the shops. Happy to challenge any one for a game provided I can be Arsenal!

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What were your top three hero products this year overall?

The Ambi Toys range has been a real winner. We have been working with a fantastic selection of bloggers, known as the ‘Ambi Ambassadors’, who have been singing their praises for the range. The reintroduction of the iconic Bird and Fish Bath Toys has been welcomed by parents looking for a welldesigned toy to stimulate creative talent and educate young minds.

While we can’t give too much away at this stage, the Ambi range has been shortlisted for two of the UK’s biggest parenting awards, as voted for by parents and children.

Despite being around for over 20 years, the award-winning Playnest continues to be one of our best sellers. The Dino Playnest, an evolution of the original design which looks like a dinosaur, has been successful, especially with dinosaur fever and a growing interest in all things linking to the prehistoric era this year. We’re now looking forward to expanding on the Galt Playnest range in 2016.

Finally, the Express Yourself Range has been a huge hit. The range was chosen as the ‘Best Creative Toy’ in the Toy Fair Best New Toy Awards, and has been going from strength to strength ever since.

Looking towards Q1 – what product from your range would you really encourage retailers to look at?

Retailers and the trade will have to wait until London Toy fair 2016 to see all the fantastic new toys and games that Galt is launching in Q1, but we can reveal that the award-winning Galt Playnest has been given a new look and function. All will be revealed at the event on stand E9, plus we’ll be celebrating Galt’s 180th birthday!

What product impressed you most this year?

There isn’t one particular product, but we have been impressed with the popularity and trend towards all traditional arts and craft products.

The feedback we have received from retailers, both big and small, is that these products are flying off the shelves.

toysnplaythings.co.uk

JAMES TRIPTREE Distributor of BRUDER, The Sales Partnership How would you sum up 2015 for trading?

It has been a good year in retail, and we also achieved good listings with the major online retailers.

What were your top three hero products this year overall?

In the UK it has been the new JCB 5CX (02454), John Deere 5115M (02106) and the Cat Soil Compactor (02450).

Looking towards Q1 – what product from your range would you really encourage retailers to look at?

The new Cat Mini Excavator (02456/02466).

What is your take on Black Friday?

Overall, it brings Christmas spending forward, and as long as the spending does not slow in December, it is good for the industry.

What product impressed you most this year?

Shopkins, my daughter loves them!

ROGER MARTIN Managing Director, Coiledspring Games How would you sum up 2015 for trading?

Another year of hard work, fun and success which we’re looking forward to building on. We’ve added great products to our range and have seen some phenomenal growth.

What were your top three hero products this year overall?

Worry Eaters, Rory’s Story Cubes and Gamewright! And Sushi Go was, well, Sushi Gone!

Looking towards Q1 – what product from your range would you really encourage retailers to look at?

The new premium quality Schmidt jigsaws. These are great quality 1,000 piece puzzles available with the same great margins.

What is your take on Black Friday?

It’s something we’ve seen become increasingly popular in the UK and a promotional opportunity we can reach consumers through.

What product impressed you most this year?

Pie Face. It’s fun, suspenseful and simple.

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DECEMBER 2015

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49 2

FEATURE BATH TOYS

Water babies Bath toys are a consistent seller for retailers, TnP finds out some more about these water-friendly delights

B

aths – you either love them or hate them, particularly when you are a child. So anything that can make the experience a bit more pleasurable for parents, and kids, is a winner.

“My boys love their baths,” explains mum of two, Aoife. “It wasn’t always like that I must admit, it was really only after I learned to make them more fun that the boys look forward to the end of the day.”

Aoife explained to TnP that a

combination of bubbles and bath toys helps to make the nightly routine a lot easier – and this is something Little Tikes help parents with.

“We think bath time should be a fun and exciting time of day and hope that our toys help encourage little ones to engage in bath time and grow their water confidence.

Children enjoy playing with toys all day long so we feel bath time shouldn’t be any different,” explains Marketing Manager Michelle Lilley.

Keep it fresh

“

We think bath time should be and fun and exciting time of the day…

Michelle Lilley, Little Tikes

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Making a splash LITTLE TIKES 0845 0533 333 www.littletikes.co.uk Little ones will enjoy bath time more than ever with the new Sparkle Bay range from Little Tikes. The fantastic range offers more fun and play value in the bath. With toys that light up, spin and spray water, this is a totally unique range.

With hero products including Splash Fountain, which sprays water just like a fountain, and Water Spinners, which lights up when water spins the wheels, this range creates unique play at bath-time. Suitable for kids from nine months, the toys help with co-ordination, interaction and sensory skills. Activated by motion and water contact, they are guaranteed to be a hit and make bath time a delight.

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While popping a plastic duck in the water has long been a favourite bath time accessory, Little Tikes have upped the ante somewhat this year with the launch of its new range - Sparkle Bay. “The new range is designed to provide active and engaging light-up bath play,” says Michelle.

“Multi-coloured LED lights are activated by water contact and motion. The four SKUs, aimed at pre-school children aged 18 months to three years and priced from £8.99 to £14.99, have performed well for us since launch in autumn this year. Our other bath time play ranges including our Bathketball and Seaside Bath Band are evergreen best-sellers.”

Responding to what consumers want is vital for manufacturers and our mum Aoife explained she found it difficult to get bath toys which also engaged her sons – Little Tikes have taken that into consideration, as Michelle explains: “All our toys are designed to be interactive and encourage development of fine motor skills and grow imagination through play – and Sparkle Bay is no different.”

RETAILER COMMENT: “Bath toys are very popular for us. We actually have a whole section in the store dedicated to them because of how popular they are. We stock around 20 different bath toys, so quite a good selection, and they’re generally bought by parents of younger children: they make bath time run a little smoother I think!”

Jill Crowther, Manager at Armadillo Toys, Chapel Allerton, Leeds

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Heavyweight media campaign including in includin nclludi din in ng TV

FEATURE EATURE BATH ATH TOYS

Making waves GREAT GIZMOS 01293 543221 www.ggtrade.co.uk

Having a bubble CHICCO 01623 750870 www.chicco.com Chicco’s Bubble Island is a bath time activity centre that will entertain babies and make them smile. Bubble Island incorporates lots of fun manual activities, including a chute with two fish that they can be sent sliding down. The water mill creates water effects such as splashing and rippling. Babies can press the red octopus character to activate the magical soap bubbles that will erupt from the volcano.

The Chicco Bubble Island has been specifically created to help babies develop manual coordination and cognitive skills. All Chicco toys are developed in collaboration with Osservatorio, the Chicco Baby Research Centre, paediatricians and psychologists, to provide baby with the right stimuli according to the specific growth phase.

The popular Meadow Kids and Kid O bath toys ranges have expanded this autumn, with lots of new and exciting additions to make bath time fun. Kids can have hours of play time in the bath with new Bath Stickers, available in Trucks and Trains, Fruit, Cute Creatures and Secret Garden varieties. The Build a… bath toy range welcomes four new w additions: Build a Farm, Build a Castle, e, Build Your Own Tractor Mini and Build d Your Own Fire Station Mini.

From Kid O comes the Pour and Spin Submarine. Pour the water over the wheel and watch it spin, blow through the periscope to create water bubbles and use the two sieves to drain water to create rainfall. For more bath time fun, there are the Mini Ducks, available in pink, yellow and blue.

Water way to play TOBAR 01603 397 105 www.tobar.co.uk Bath toys are perfect for little ones and Tobar has a superb collection of waterproof toys. The Zuru RoboFish, Magical Mermaids and Robo Turtles swim confidently in the bath and make having a bath even more fun.

The Flashing Rubber Duck has flashing LEDs that cycle through different colours, and is activated when placed in water, although, as the display box explains, customers can test the lights by covering the two contact points on the base. The Colour Changing Ducks are nice by themselves, and squeak when squeezed, but their magic lies in their ability to change colour according to temperature.

Singing in the tub VTECH

All board!

GOLDEN BEAR TOYS 01952 608308 www.goldenbeartoys.com Based on the Big Red Boat from the unique TV series currently showing on CBeebies, the Twirlywoos Bathtime Big Red Boat is designed to help encourage ourage imagination through pretend play.

Reflecting the core themes of slapstick comedy edy and laugh out loud, child-centric humour from m the TV programme created by Anne Wood, the Bathtime htime Big Red Boat includes a fun water squirter feature for lots of play value.

2 51

01235 555 545 www.vtech.co.uk VTech has launched a V number of interactive nu and an educational toys specifically dedicated sp for bath time. Bathtime Bubbles Whale is the perfect bath companion, complete with bubblecompan blowing technology that releases bubbles bubble in time with music and sounds. sound Not only great for keeping children childre happy while in the bath, Bathtime Bathtim Bubbles Whale encourages by introducing the names of learning b colours, animals and instruments. an

toysnplaythings.co.uk

TECHNICAL COLUMN

BUREAU VERITAS

Malcolm Horner is currently the Chairman of the UK Toy Notified Bodies Group

Taking the heat out of plush toys In his regular safety column, Malcolm Horner, Toy Technical Consultant, Bureau Veritas Consumer Products Services, looks at the recent developments surrounding the safety requirements for heated plush Plush covered hot water bottles and plush microwavable warmers have become increasingly popular in the past decade or so.

However, there have been many discussions recently at the European level regarding the safety requirements for such products and you should be aware that a draft protocol for plush microwavable warmers that are considered to be toys is currently in the pipeline.

In the UK, over a number of years, several reports have been issued relating to accidents with microwavable warmers; these appear, however, to relate mainly to accidents involving elderly people and house fires. But back in 2014, the French authorities reported a number of incidents where a child suffered skin burns from microwavable warmers. This led the EU Commission to give an opinion last year that microwavable warmers in the shape/form of plush soft toys are to be classed as toys. Previously, most people within the industry would not have classed them as toys, because they are functional products.

In reality, the outer skin would probably have been tested as a toy (security of eyes and nose, strength of seams, etc) but not the inner pouch, which, in the UK at least, would have been assessed to the specific British Standard for microwavable warmers (BS 8433).

As I am sure you are all aware, toys sold in the EU have to meet the essential safety requirements of the EU Toy Safety Directive (2009/48/EC). Usually, toys are tested to the EU Toy standard EN 71 (all applicable parts). If the toy meets EN 71, and provided that all aspects of the toy are addressed by EN 71, then the toy is deemed to meet the essential safety requirements of

DECEMBER 2015

the Toy Directive. However, when a toy has one or more features that are not addressed by EN 71, an EC type examination is required to demonstrate compliance. As it happens, the heating function of microwave warmer toys is not addressed by EN 71 and therefore an EC type examination, carried out by a Notified Body, is required. This is mandatory under the EU law.

When the notified bodies, via the EU Toys Notified Body Group, recognise the absence of safety standards that cover all hazards presented by a certain type of toy, they may choose to draw up a protocol to ensure they carry out their EC-type examinations for the specific toy types in a uniform way.

This is what is currently happening with the microwavable plush toys and the future protocol (soon to be released, at least as a draft) is likely to include the following: •

•

•

a maximum surface temperature limit for when the warmer is heated according to the manufacturer’s instructions. a (higher) maximum surface temperature limit for when the warmer is heated for longer than indicated in the manufacturer’s instructions. a requirement that no flaming or smouldering (after cutting open the warmer) is observed after 5 overheating cycles.

“

You should be aware that a draft protocol for plush microwavable warmers that are considered to be toys is currently in the pipeline

”

In addition to being subject to an EC type examination, the microwavable toy will, of course, also have to meet all applicable requirements under the Toy Directive, EN 71 (all applicable parts) and REACH. So keep an eye on the forthcoming protocol and if you need guidance Contact Bureau Veritas: in the meantime, do not hesitate to www.bureauveritas.co.uk/cps approach a Notified Body such as bvsales@uk.bureauveritas.com Bureau Veritas Consumer Products 01925 854 360 Services UK.

53

TNP

AMBASSADORS

Play on, players This month our TnP Ambassadors get involved in some messy play thanks to Tomy and they head outdoors to try out Vivid’s Phlat Ball.

Doodle like a pro!

Two-year-old Ruby is a little pro when it comes to getting her hands dirty – so mum Sonia was glad to be able to control the mess when Ruby came to play with Tomy’s Aquadoodle. She tells us how Ruby got on I had an Aquadoodle when my eldest boy Frank was little, around four years ago, but since that time Tomy have been busy and seem to have updated this genius messy-play-that’s-not-messy product.

The formula is still the same, a goodsized mat that sits on any kitchen or dining room table and reveals bright rainbow colours when it’s in contact with water - wonderful idea!

The difference is in the tools are superior to the old ones which used to dry out rather quickly. The pen is much better and we loved the little ink pad-styled stamp. The brush seems

to be much more effective too. Happy days in our house!

All in all, my little girl loved this, as well as her big brother – so much in fact they squabbled over it over breakfast and tea!

The great thing is you can hang it out overnight and in the morning it’s ready to

Tomy have been busy and seem to have updated this genius messy-playthat’s-not-messy product

”

use again. Fabulous Tomy! Gives me time to do my own water play in the washing up bowl while my little angels are enjoying themselves.

Flat, splat, phlat ball It may be a little cold outside, but that didn’t stop our TnP Ambassador Frank venturing to his garden to test out Vivid’s Phlat Ball

The lightness of the ball allows kids to use it indoors to a degree as it’s fairly forgiving on walls and furniture, not like a heavy football, which is great when we can’t get outside because of the weather 54

”

Frank is a typical boy and loves footballs, bouncy balls, rugby balls and basically anything you can fling, throw and bounce!

Vivid’s Phlat Ball is a bright, light and fun ball that you flatten like a frisbee then, when you throw it, it pings into a football-size shape – it gets fat!

Flat to fat = phlat!

Firstly, we loved the size of the ball as it’s easy to hold for youngsters with the grooves in the

side which make it easy to grip and throw to your opponent.

Secondly, the lightness of the ball allows kids to use it indoors to a degree as it’s fairly forgiving on walls and furniture, not like a heavy football, which is great when we can’t get outside because of the weather.

Frank really enjoyed playing with the Phlat Ball as it’s very tactile and just a bit addictive – and his friends that came round to play they loved it so much they asked for one on their Christmas list! You can’t say any better than that!

toysnplaythings.co.uk

LICENSING OPINION KELVYN GARDNER

Morphin’ once again T

his column has frequently covered activity and stop-motion onto an unsuspecting public. in the currently thriving market for licensing Its mix of teens with attitude, martial arts, spandex based on Hollywood (and other) movies. body suits, morphing characters and giant robots, There’s no doubt that we have now passed all presented with minimal production values, should through the phase where films, in general, were have been too scattergun to succeed. However, there’s regarded as too risky by most would-be licensees. an exception to every rule and Mighty Morphin Power The risks have not gone away, but the rewards Rangers, as originally titled, was a huge success in delivered to those who do opt-in have been USA and most of Europe. I recall being presented with such that the whole licensing it at New York Toy Fair in 1993 and business, including the key retail thinking that this would either be a partners, has been willing to flop or a big winner – it was Power Rangers has hopeless give it a go. that different. had a fascinating history Perhaps not surprisingly, this Fortunately for me, and my has now reflected back onto since they debuted on company at the time (Merlin the film studios themselves Publishing – now known as Topps US TV in 1994 who are increasingly offering Europe), we bought the rights and the cinema-going public fare sold many millions of stickers. which is either created with an in-built potential for Since 1994 Power Rangers has continuously been licensed merchandise, or which takes an established broadcast on US TV, making it the longest-running licensing franchise and makes films based upon it. kids action show in history there. It has not been Warner Brothers are the most visible example of far behind in most of Europe, with new series every this. Having seen their wholly-owned subsidiary, year and supported by the continuity of long-term DC Comics, somewhat eclipsed by the output toy partner Bandai. Power Rangers were also, for a from long-term comic book rivals Marvel so far this spell, part of the Disney empire before Haim Saban century, Warner now have a firm long-term plan for bought back the rights a few years ago for his films and TV shows based on their own famous linenew venture, Saban Brands. So in January up of super heroes and villains, and not just Batman 2017 Lionsgate will build on the twenty who has single-handedly kept them in the fight to years of TV-based licensing with a bigdate. budget superhero movie where our At Brand Licensing Europe they revealed to teens will be presented more in the visitors their plans to bring yet another superhero style we’ve become accustomed franchise to the big screen, and this one already has to, with high production values, a long heritage of successful licensing. a sense of the ‘deadly serious’ The studio is Lionsgate, best known for picture like to go alongside the action, and Twilight and The Hunger Games. The property? a (to date) top-secret new look Power Rangers. that will allow these heroes to Power Rangers has had a fascinating history stand beside the likes of Batman, since they debuted on US TV in 1994. Saban, Captain America or Ant Man, to up to that time a clever producer of animated name but three, without looking shows for smaller children, brought in an existing like hyper-active teenagers in satin Japanese show Super Sentai, added sequences with onesies. I’m expecting something American actors and launched this mix of live action rather special.

“

”

Power Rangers are coming to the big screen, and licensing is set to benefit, says Kelvyn Gardner

LIMA the trade association for the licensing business www.licensing.org/uk email rbeaird@licensing.org

DECEMBER 2015

1

FEATURE LOGISTICS

Specialist delivery Logistics ties all the threads of the toy industry together, ensuring a constant flow of product from manufacturer to retailer

G

etting products from A to B is a complex operation.

With manufacturers, distributors, retailers and wholesalers all integral to toy retailing, they call it a supply chain for a reason, and perhaps one of the most important links that connects them all together is logistics.

Even the most innovative products, with the highest profile marketing campaigns can’t shine if they aren’t in the right place at the right time. But there is a solution, We can and that’s where the logistics professionals come in. undertake Flexible stock handling, almost all storage and delivery operations repairs inensure that the toys arrive at retailers of all sizes exactly as house, and when they should. ensuring Stephen Basey-Fisher, peace of Managing Director of Century mind for our Logistics highlights the four core roles of a logistics firm, customers as part of the company’s “very Melvyn Wolff, flexible and tailored approach to our customers”.

Torque “We store - that’s receiving products on behalf of our customers and retain them in our warehouse; we deliver – that’s getting goods to their retailers or consumers; we fix – that’s providing warranty and customer service programmes for their brands; and we sell – we turn end of line and customer returns into cash,” he explains.

“

”

Complete solution Logistics isn’t all about moving and storing goods, however, it’s about offering a full solution.

56

By providing an extensive suite of stock handling services, logistics firms partner with manufacturers to alleviate potential complications, freeing them up to focus on growing the business and allowing for strategic cost reductions.

As Stephen explains: “For our nursery and toy customers, we’ve taken this distraction away, allowing them to focus on building their distribution channels.”

Relationships are key “We form long-term partnerships with our customers, which enables us to build a tailor made service solution that moulds around their operational requirements,” explains Stephen.

“This can’t be done overnight and of course will change as businesses grow and the retail environment changes.

“And this is where the service needs to be flexible. We run our contracts as though they were in-house logistics solutions. The difference being we can spread the resource over a number of contracts leaving us able to flex up or down to better manage cost and service.”

Torque is another logistics specialist which partners with many leading players in the toy and nursery sector, and brings its enthusiasm, experience and passion to each of its partners’ unique needs.

The company has also built a custom repair and refurbishment centre, working solely on toy and nursery products.

Torque’s Technical Manager,

Torque

Melvyn Wolff, oversees the operation here, using his 20 year’s experience in the toy and nursery industries, and knowledge as former Technical Manager at independent test house SGS UK. “I am particularly proud of our modern and clean repair centre, designed to help fulfil our pledge to turn around any repair within 72 hours (collection/repair and return),” Melvyn says. “Using the same equipment as found in the manufacturer’s factories, and with staff trained to the highest level, we can undertake almost all repairs in-house, ensuring peace of mind for our customers.”

Melvyn adds that this facility ensures all returns are handled quickly and efficiently, maximising profitability. And this links with Torque’s e-Commerce arm, which even includes a specialist toy and nursery website.

“There are many steps to selling successfully online from great product descriptions and eye-catching photography right through to providing an exceptional customer experience,” explains Torque’s e-Commerce Manager, Bob Clough. “Through our many years of selling online, specifically in the nursery sector, we can guide you through the various pitfalls and make your products visible and selling quickly on the biggest marketplaces in Europe.”

Seamlessly linking into an existing operation, third-party logistics firms allows companies to expand and evolve their business - a hugely valuable, must-have service.

toysnplaythings.co.uk

You know your products.

We know logistics.

Together we’ll go far.

Overseas production and cross trade

Sea freight

Air freight

Inhouse import and export support

Customs clearance

Road freight

Rail freight

Custom bonded sites

Inhouse QC department

Real time stock management systems

1.8 million ft 2 warehousing

Pick and pack services

We know that you would rather concentrate on selecting and selling your products, not moving them around. With Torque as your logistics partner, that hassle simply disappears.

From import to warehouse to the final mile (and everything in between), we’ve got it covered.

To solve your logistics challenges, contact Torque today.

Call us on 08000 8555 10 or email enquiries@torque.eu www.torque.eu

Also experts in: Processing / e-fulfilment / Labelling / Courier / Transport / Re-Work / Warranty Repairs / Ozone Treatment / Embroidery / Outlet Sales Management

DON’T MISS… We bring to the fore a selection of the hottest and newest products that will help you sell more.

Buyers and retailers, get in touch with your sales contacts!

Product: Tegu DareDevil Company: Asobi Tel: 01628 200 077 Web: www.asobi.co.uk

Product: Twirlywoos Big Red Boat Playset Company: Golden Bear Toys Tel: 01952 608308 Web: www.goldenbeartoys.com

Product: Nancy B’s Science Club Moon Scope and Sky Gazer’s Activity Journal Company: Learning Resources Tel: 07872 377 302 Web: www.learningresources.co.uk

DECEMBER 2015

Product: Farm Train Set Company: Bigjigs Toys Tel: 01303 250 400 Web: www.bigjigstoys.co.uk Product: SmartLab Squishy Human body Company: DKL Email: sales@dkl.co.uk Phone: 01604 678 780

Product: Peek A Boo Peter Company: Enesco Tel: 01228404022 Web: www.enesco.co.uk

Product: Marvin’s iMagic Company: Marvin’s Magic Tel: 01582 849 000 Web: www.marvinsmagic.com

Product: The Good Dinosaur Giant Floor Puzzle Company: Jumbo Games Tel: 01707 260 436 Web: www.jumbo.eu

Product: Tree House with Pond Finger Puppet Set Company: The Puppet Company Ltd Tel: 01462 446 040 Web: www.thepuppetcompany.com

59

FEATURE LOGISTICS

True experts in logistics TORQUE 08000 855 510 www.torque.eu Torque is one of the UK’s largest independent warehouse and logistics providers and excels in offering a true end-to-end supply chain service.

Operating in over 1.8 million sq ft of warehousing, across six sites in the UK, the company employs over 900 people across a range of departments which enables it to offer a complete one-stop-shop solution.

Torque offers a unique set of flexible services that can be customised to fit any logistics and warehousing requirement. By offering tailored solutions, using best practice and working in partnership with its customers, Torque delivers versatile, seamless yet cost-effective solutions.

The company despatches in excess of two million units of stock each week, with customer demands ranging from single pick and pack items to full container loads. Due to the volume of these daily consignments, Torque has considerable buying power, and as a result can offer the most reliable and competitive courier services available – aligned with the highest level of customer care.

Torque works with organisations requiring a variety of fulfilment solutions: manufacturers, wholesalers, independents, concessions, department stores, stores and e-commence orders.

Services include: freight (import and export), transport and distribution, bonded warehousing, customs, quality checking, e-Commerce sales, pick and pack, returns management, warranty repairs, stock refurbishment and processing (specialist tagging and packaging, ozone treatment, embroidery and heat transfers).

Having worked at its heart for many years, Torque understands the toy and nursery industry and the demands and challenges of this unique sector better than other non-specialised third party logistics provider.

There is no one size fits all approach with Torque and it prides itself on a true partnership approach. Enthusiasm, experience and passion are the reason why so many of Torque’s customers have been with them for years and have become trusted business partners.

Torque has a custom built repair and refurbishment centre working solely on toy and nursery products. The centre’s team specialises in product care such as quality control, warranty repairs and refurbishing stock for re-sale.

The centre was commissioned and purpose built to the exact specification of Torque’s Technical Manager, Melvyn Wolff. Melvyn has over 20 years experience in the toy and nursery industry, prior to joining the Torque team he was the Technical Manager at independent test house SGS UK. He is a key member of the Baby Product Association’s Technical Committee, and sits on several British Standards Institute committees for safety and compliance for child safety. Melvyn is an expert in his field and can quickly assess what is and what is not covered under warranty.

Direct routes to market are becoming more and more important to a brand’s success and profitability. This is something Torque in-house team of e-Commerce experts also offers. The Torque service includes the set up of professionally designed online shop fronts and product listing pages which allow customers to sell their products direct to the consumer on focused platforms. Contact Torque to find out how it can become a seamless extension to your business today.

58 2

Seamless solution CENTURY LOGISTICS 01284 413 100 www.centurylogistics.co.uk How can you manage your costs, service delivery and build your brand whilst outsourcing your logistics in the United Kingdom? When DCUK launched the UPPAbaby brand in the UK in 2010 they had these very challenges. Their products were already selling well in North America and launching in the UK was going to be a courageous step.

However, they found an expert logistics provider who could take away the challenge of storing, distribution and the servicing of their products and customers. This left DCUK free to focus on promoting the UPPAbaby brand and building their sales channels.

“Three years ago, Century Logistics provided us with the ideal package to launch a new business with an established, professional customer interface, nursery industry expertise and the flexibility to handle our planned growth” explains Richard Bamforth, DCUK’s Director of Sales.

It’s not just about storing and moving goods.

Since its inception in 1997, Century Logistics has built its expertise around the toy and nursery industry by growing their services in line with the ever-changing retail environment for their customers.

Now, its qualified engineers repair hundreds of items per day under warranty programmes, helping to protect customers’ brand reputation and saving them money. Century sells over £2.5m of end of line and returned stock online a year, generating additional revenues for its customers.

And its award winning customer service team deals with over 300 calls a day, providing expertise and advice to consumers and retailers; a seamless extension of their customer’s brands.

Are your logistics allowing you to grow your brands? Century Logistics is offering free UK logistics and aftersales consultations to companies who would like to focus on growing their brands.

toysnplaythings.co.uk

TOYS DIRECTORY Enjoy the fun of moving RC INFLATABLE

BB-8

TM

WITH ORIGINAL SOUND FX E: trade@bladeztoyz.co.uk P: 02392 658259 www.bladeztoyz.co.uk

24/7 Toys 0121 270 2655 www.247toys.co.uk A Girl For All Time www.agirlforalltime.co.uk 020 7060 6151 AB Gee www.abgee.co.uk 01773 570444 Accentuate www.accentuategames.com 0330 400 4162 Ackerman Intrnational 01279 408 208 www.ackermaninternational.co.uk Alex Brands 07974 202146 www.alexbrands.com Alpha www.alpha-toys.co.uk 00353 67 63800 Alpahabet Pie 0207 566 4056 www.alphabetpie.com Amerang www.amerang.co.uk 01903 765496 Amethyst www.amethystgroup.co.uk 01580 892888 Amscan International ` www.amscan.co.uk 01908 288 500

www.chicco.co.uk Anagranimals www.anagranimals.com 07736 299200 Animin 020 7735 5353 www.animin.me Arklu 353 83 130 9836 www.arklu.com Artstraws www.artstraws.com 01792 796151 Asholday Distribution 01234 346638 www.asholay.com Asobi www.asobi.co.uk 01628 200077 Aurora World www.auroraworld.co.uk 01256 374260 Bananagrams www.bananagrams.com 01-781-9649 Bandai www.bandai.co.uk 01489 790944 Bee Smart www.bee-smart.net 0208 262 6979 Berg 0740 8845154 www.berglondon.com

Bestline Imports www.toywholesalermanchester. co.uk 0161 835 4000 Bigjigs www.bigjigstoys.com 01303 250400 Bkids UK 0208 6574734 www.bkids.co.uk Bladez www.bladeztoyz.co.uk 02392 658255 Bluesky blueskydesigns.co.uk 0113 387 96 70 Bluw www.bluw.com +44 20 76271268 Bruder Spielwaren GmbH + Co. KG www.bruder.de +49 911 75209230 Bureau Veritas Consumer Products Services www.bureauveritas.co.uk/cps 01925 854360 Cartamundi www.cartamundi.com 01268 511522 Casdon www.casdon.com 01253 766411

Century Logistics www.centurylogistics.co.uk 1284 413100 Character Options www.character-online.co.uk 0161 633 9800 Character World www.characterworld.com 44 (0) 845 004 9217 Cheatwell www.cheatwell.com 02392 524098 Chicco www.chicco.co.uk 020 89536627 Cicada Education www.cicada-education.co.uk 01708 733388 Clementoni Spa www.clementoni.com 0203 2061399 Cloud B www.cloudb.com (310) 781-3833 X 203 Coiledspring Games www.coiledspring.co.uk 020 3301 1160 Creative Toys www.creativetoyscompany.com (0) 208 664 3483 D’Arpeje www.darpeje.com +33 (0)478 796 050

just like the real thing

BRUDER Spielwaren GmbH + Co. KG Postfach 190164 90730 Fürth / Germany vertrieb@bruder.de www.bruder.de

60

toysnplaythings.co.uk

BrainBox Challenge!

For every 25 BrainBoxes F dered, you’ll receive 1 entry ord ord n o a monthly prize draw! iint in h eaccch h winner, drawn at the end of The s! oxe inB Bra month, receives 25 FREE ... the makers of

Destination Board Games www.destinationboardgames.co.uk 023 9270 4082 DKL Marketing www.dkl.co.uk 01604 678780 Dowman www.dowman.com 01487 840530.

Dracco www.dracco.co.uk 0845 365 3030 Drumond Park www.drumondpark.com 0845 365 3030 Dulcop www.dulcop.com +39 051625 0711 DWSD www.tekrecon.com 0845 2573005 East Coast Nursery www.eastcoastnursery.co.uk 01692 408802 Educational Harbour 0800 756 9788 www.learnaboutlight.co.uk Eduk8 www.eduk8worldwide.com 01434 672 336 Enesco www.enesco.co.uk 01228 404022

DECEMBER 2015

Epoch-Making Toys www.sylvanianfamilies.net/uk 0843 557 4062 Esdevium Games www.esdeviumgames.com 01420 593593 Eurofins www.eurofins.co.uk 0161 868 7600 Extreme Fliers www.extremefliers.co.uk 0161 868 7600 Famosa www.famosa.es 0161 868 7600 Fiesta Crafts www.fiestacrafts.co.uk 0208 804 0563 First Celtic www.firstcelticlearning.com 01978 280070 Flair Leisure Products www.flairplc.co.uk 020 8643 0320 Flying Gadgets www.flyinggadgets.com 0844 209 2626 Flying toys www.flyingtoys.com 01702 295110 Flype www.flype.com

For more information call: 01494 538999 Email: davidh@greenboardgames.com

Funrise 01908 555640 www.funrise.com Funtime Gifts www.funtimegifts.co.uk 0208 856 4699 James Galt www.galttoys.com 0161 428 9111 Geemac 01604 401719 Gen Four Two www.gen42.com 01707 655 045 Gibsons www.gibsonsgames.co.uk 0208 661 8866 Gift Time www.gift-time-products.co.uk 0118 947 1405 Golden Bear www.goldenbeartoys.com 01952 608308 Goldfish & Bison www.goldfishandbison.com 0208 326 2626 Good Toy Guide 01438 831204 www.fundamentallychildren.com Great Gizmos www.greatgizmos.co.uk 01293 543221

Green Board Games www.greenboardgames.com 01494 538999 H. Grossman www.ozbozz.co.uk 0141 613 2525 Haba www.haba.co.uk 0161 304 9555 Halilit www.halilit.co.uk 01254 872454 Hasbro www.hasbro.co.uk 020 8569 1234 Horizon 01279 641097 www.horizonhobby.co.uk Hornby www.hornby.com 01843 233500 House of Marbles www.houseofmarbles.com/trade 01626 835358 HTI www.htigroup.co.uk 01253 778888 Hauck 07770 608858 www.hauck-toys.de Hypro www.hy-pro.co.uk 01582 670100

61

TOYS DIRECTORY

Icon x www.iconlive.com 01444 238365 Imajo www.imajo.co.uk 01425 600600 Import Services Logistics www.importservices.co.uk 01489 799500 Indigo Jamm www.indigojamm.com 01483 201075 Injusa +34 965 550 862 www.injusa.com Innovation first www.innovationfirst.com 01925 453144 Interplay www.interplayuk.com 01628 488944 Intertek Testing www.intertek.com/consumer/ 0116 263 0330 i-read www.i-read.co.uk 0208 551 7711 iSpy Distribution www.i-spyuk.com 01254 460016 IVS www.ivsgroupltd.com 020 8560 0009 Jakks www,jakks.com 01344 638900

Jazwares www.jazwares.com 0771 1080866 JNH www.jnheurope.com 0161 737 1881 John Adams www.johnadams.co.uk 01480 414361 John Crane www.john-crane.co.uk 01604 77 49 49 Jomoval www.jomoval.com 01420 544055 Jumbo Games www.jumbo.eu +44 (0)1707 260436 JWP (0)1254 503780 KD UK www.kdplanet.com/uk 01727 827194 K’Nex www.knex.co.uk 0118 9497000 Keel www.keeltoys.com 01233 506363 Keycraft www.keycraftuk.com 01779 478 078 Kiddimoto www.kiddimoto.co.uk 01749 871175

Kidicraft www.kidicraft.com 01282 500899 Kidkraft www.kidkraft.com 0031 (0) 20305 8620 Kids@Play www.kids-at-play.com 01291 635551 K-Play www.k-play.uk 01652 237 810 Lanka Kade www.lankakade.co.uk 01858 463850 Le Toy Van www.letoyvan.com 020 8979 2036 LeapFrog www.leapfrog.co.uk 01895 202840 Learning Resources www.learningresources.co.uk 01553 762276 LEGO www.lego.co.uk 01753 495000 Lexibook www.lexibook.com +33 1 73 23 23 23 Little Concepts www.littleconcepts.co.uk 078701 32595 Little Helper www.littlehelper.co.uk 01909 561155

Lustrumlight www.lustrumlight.co.uk 020 7998 7696 Magic Box www.magicboxint.com 01403 251286 Magformers 01582 545330 www.magformers.co.uk Manhattan Toy Europe www.manhattantoy.co.uk 0208 944 3160 MAPS www.mapstoys.com 01483 776006 Marbel www.marbel.co.uk 0845 6000 286 Marvins Magic www.marvinsmagic.com 01582 849000 Mattel www.mattel.com 01628 500000.

MGA Entertainment www.mgae.com 01908 268480 Microscooters www.micro-scooters.co.uk 01206 381334 Milly & Flynn 01242 241765 MONDO 0161 439 8599 www.mondontoys.com

toysnplaythings.co.uk Helping everyone sell more 62

toysnplaythings.co.uk

Mookie Toys www.mookie.co.uk 01525 722722 MV Sports & Leisure www.mvsports.com 0121 748 8000 Nicko Toys 01293 534649 www.nickotoys.co.uk Orchard Toys www.orchardtoys.com 01953 423422 Padgett Bros www.padgettatoz.co.uk 01226 381188 Panini www.panini.co.uk Peers hardy www.peershardy.com 01494 486220 Peterkin UK www.peterkin.co.uk 0116 2543645 Petron 01296 632573 www.petron.info Playmobil www.playmobil.co.uk 01268 548111 Plum products www.plumproducts.com 0844 880 5301 PMS www.pmsinternational.com 01268 505050 Posh Paws International poshpawsinternational.co.uk 01268 567317 Prince Lionheart princelionheart.com Propel RC www.propelrc.co.uk 0330 1233457 Puppet Company www.thepuppetcompany.com 01462 446040 Rainbow Design www.rainbowdesigns.co.uk 01329 227300 Rainbow Production www.rainbowproductions.co.uk 020 8254 5300 Ravensburger www.ravensburger.com 01869 363800 Ravensden www.ravensden.co.uk 01933 356221 Re:Creation www.recreationltd.com 0118 973 6222 Red herring www.red-herring-games.co.uk 01472 348909 Redan www.redan.co.uk 01743 364433 Revell www.revell.com 0845 4590747 RMS 0161 727 8182 www.rmsint.com

DECEMBER 2015

Rubies 01491 826500 www.rubiesuk.com Sales Partnership 01491 412415 Sambro International www.sambro.co.uk 0845 873 9380 Schleich www.schleich-s.com 01279 870000 Scream Wholesale www.screamwholesale.com 0844 375 1545 Silverlit www.silverlit.com 0192 3835018 Simba Smoby www.simba-dickie.com 01274 765030 SJD Games www.jaskgames.com 01296 583315 Sluban www.playbrickshop.ie 00353(0)91793661 Smart UK 01903 885669 Spin Master UK www.spinmaster.co.uk 01628 535000 Star Cut Outs www.starcutouts.com 0161 344 5839 Star Images www.starimages.co.uk 020 7249 4662 Step 2 www.step2uk.com Stepping Stones Marketing www.steppingstonesmarketing. co.uk 029 2002 9724 T.A.R.E.M.A www.tarematyoys.co.uk 01733 371170 Tapball www.tapballuk.com 01772 863369 Taxi Board Game www.taxigame.london 07831 599660 Tereox Toys www.teroxtoys.co.uk 0161 431 0008 Thames & kosmos www.thamesandkosmos.co.uk 01580 21200 The Source Wholesale 01482 627221 Titan Merchandise www.titanmerchandise.com 020 7803 1895 TKC www.tkcsales.com 01380 872950 TOBAR Group Trading www.tobar.co.uk 0844 573 4299 Together Plus www.togetherplus.com 07869 321 365

e than r o m h Muc

meets the eye!

For sales call: +44 (0) 1235 555545 TOMY 01392 281900 www.uk.tomy.com TOPPS 01908 800 100 www.toppsdirect.com Torque Distribution 0113 2244771 www.torque.eu Toy Essentials www.toyessentials.com +44 (0) 1285 762038 Toymaster www.toymaster.co.uk 01604 674477 Toy State www.toystate.com 0208 440 5060 Tractor Ted www.tractorted.co.uk 01373 834500 Traditional Garden Games www.traditionalgardengames.com 02877 768742 Travis Design www.travis.co.uk 01442 289898 Trefl www.trefl.com +48 58 66 67100 Trends UK www.trendsuk.co.uk 01295 768 078 Trunki www.trunki.com 01179 542780 TTS www.tts-group.co.uk 01623 887068 Ty UK 01329 829828 UL VS www.ul.com 0118 927 3340 Uncle Milton www.unclemilton.com Underground Toys www.underground-toys.com 0207 801 6325 University Games www.university-games.co.uk 03334 050120 Upcoming Minds www.upcomingmids.com 01702 329866 Ur-Tubes www.ur-tubes.co.uk 07922 581156

Usborne Publishing www.usborne.com 01865 883731 Vertex Resourcing www.vertexresourcing.com 020 8614 4180 Vivid Group www.vividtoysandgames.co.uk 01483 449944 Vtech Electronics Europe www.vtech.co.uk 01235 555545 West Design www.westdesignproducts.co.uk 01303 297888 Whitbread Wilkinson www.designedincolour.com 020 7922 1444 Wicked Vision www.wickedvision.co.uk 0870 871 3999 Wilton Bradley www.wiltonbradley.co.uk 01626 835400 Wind Design www.wind-designs.com 0844 257 1180 Winning Moves www.winningmoves.co.uk 020 7298 9500 Wooky Entertainment www.wookyeurope.com 0151 4943821 Worlds Apart www.worldsapart.com 0800 389 8591 Wow Stuff www.wowstuff.co.uk 0870 054 6000 Wow Toys www.wowtoys.com 020 7471 0980 Yvolution www.yvolution.com 0203-4689373 Zappies www.zappies.com 01273 467624 Zeon www.zeonltd.co.uk 0208 208 1833 ZooBooKoo International www.zoobookoo.com 01473-735346 Zuru www.zuru.com 852 9439 6316

63

LICENSING

NEWS

Can you smell Frozen?

Roll up, roll up - DKL’s range of Disney Frozen Scentco Scented Stationery range is now in stock.

The scented range includes Smencils, markers, crayons and more. They are available in packs, a cylinder, or a CDU. Farel Williams, Marketing and Social Media Assistant, says: “Scentco has been incredibly popular this year, and we expect the Scentco Disney Frozen sets to fly off the shelves this Christmas and beyond.”

Order now while stocks last. Contact DKL on 01604 678780 or at sales@dkl.co.uk.

A golden turn for Oddbodds Golden Bear has partnered with RP2 and will distribute a new range of Oddbods character plush and toy lines across the UK and Ireland for summer 2016. RP2 is the European master toy partner for Oddbods which recently made its premier on CITV and ITV. ITV Studios Global Entertainment (ITVS GE) has recently acquired the UK licensing rights for the brand.

Supporting Golden Bear’s distribution of RP2’s toy line, ITVS GE is readying a dedicated UK consumer products programme to target Oddbods’ rapidly growing fan-base.

“Oddbods is an exciting launch for us and we are delighted to be working with RP2,” says Katherine Pierce, Senior Licensing and Marketing Manager at Golden Bear.

“We’re delighted to see the appointment of Golden Bear as the UK toy distributor for Oddbods,” Trudi Hayward, SVP Head of Global Merchandise at ITVS GE adds; “Oddbods is showing all the signs of becoming a very successful new property and this partnership will provide a solid foundation for the brand in the UK. At ITVS GE, we have several new licensing partnerships in the pipeline for the brand.”

Barbie goes glam for girls We all know Mattel’s Barbie is the epitome of chic and now, girls can get their hands on the latest licensed fashions at Mango Kids stores.

Mattel has entered into an apparel partnership with the store meaning girls can get their hands on Barbie-branded tops inspired by retro, pop-art designs.

The range includes a t-shirt and sweater that celebrates the iconic Barbie logo and doll.

The collection became available in all Mango across Kids stores ac Russia, Europe, Ru Eastern Europe and Middle M East Eas in November.

No

Who you gonna call?

The Grossbusters!

H. Grossman Ltd has announced two major licensing deals for 2016. Both Ghostbusters and The Secret Life of Pets will be getting the HGL touch.

First up, HGL will be producing a range of Ghostbusters licensed lines including a portfolio of outdoor toys and pocket money items including a full range of scooters, light-up scooter, satchel skateboard, bike, pogo stick, helmet, kite and lots more. Pocket money items include a whoopee cushion, spring, wobbler, yo-yo, bubble wand, groan tube and, of course, slime/ooze gel.

The company is also creating a range of products featuring characters from the forthcoming blockbuster movie, The Secret Life of Pets. Made by the people behind Despicable Me, the summer release will be accompanied by a pack of wheeled and outdoor items across all price points from HGL. Managing Director Mark Walls says: “We are delighted to secure these high profile licenses and are committed to adding value and increasing our brand strength going forward. 2016 is going to be a very exciting year for the company.”

Brought to you by

licensing T O D A Y

W O R L D W I D E

Give a wow gift Wow! Stuff is celebrating the success of the new Danger Mouse series as it launches its licensed master gift range.

The range of gifts is aimed at fans of the show with many of the gifts drawn from the quirkier comedy elements of the original series, such as the eyeballs in the dark, and have been designed to appeal to an older gift buying audience who fondly remember Danger Mouse from their youth and who have now been reunited with the brand through the relaunch hit on children’s TV. Dan King, Head of UK sales at Wow! Stuff says: “The show has had an incredible, phenomenal start! So far alone, a total of 2.4 million people have seen Danger Mouse on TV during the first three weeks of the run.

And as a gift brand it works perfectly because it ages up due to its heritage and history as a number one show from the 80s, giving it a very broad demographic appeal.”

Shopping is a real trend Trends UK will distribute a new range of licensed Shopkins toys in the UK after signing a deal with The Bridge Direct.

Shopkins Kinstructions will feature characters and scenery from the brand, allowing kids to build their favourite Shopkins scenes and sets including the supermarket checkout, bakery, café and the town centre set.

Each set includes a popular Shopkins character with the added fun of being take-apart and buildable. Separating into three pieces, the characters can be mixed and matched for hilarious results.

In addition Trends UK is introducing the new Shopkins Colour N’ Fashion range of glamorous purses and bags that can be customised with the colouring pens included.

T’is the season for Olaf Topps launched a new Disney Frozen collectable range recently.

Launched on 12 November, the new Friendship Activity Card Collection features fantastic new poses with enchanting sisters Anna and Elsa, the fun and loveable Olaf the snowman, and all the gang from the latest Disney instalment, Frozen Fever.

With more than 160 cards to collect, including special glitter cards, holographic foil cards, colour-me-ins, a unique Frozen rainbow, and new neon foil cards, this collection is perfect for every Disney Frozen fan.

Disney Frozen Starter Packs include a collector’s guide, collector’s binder, game mat, one double-frame card holder and one packet (including eight cards plus one limited edition card). Packets of eight cards are also available.

DECEMBER 2015

Rubik’s honour Hans Speedcubers – those are folks who are simply genius at solving the Rubik’s Cube – honoured Star Wars at the Rubik’s UK Championship recently.

The champion puzzle solvers teamed up to build a mosaic of the Star Wars character Han Solo out of 1,000 Rubik’s Cubes.

Separate to building the Star Wars mosaic, 22-yearold Robert Yau (pictured) became the new UK Rubik’s Cube champion by solving the iconic puzzle in an average time of 9.38 seconds at the 10th annual championship event.

Robert from Guildford fought off tough competition from his fellow speedcubers, including the 2014 UK and EU Champion, Alexander Lau to win the 3x3 Rubik’s Cube competition.

The Rubik’s Cube, which is distributed by John Adams, has 43 quintillion combinations and only one solution.

65

TNP

LOOKS BACK

Step back in time TnP’s MD Malcolm Naish looks back at some of the events and news stories that made the pages back in December 1985, 1995, 2005 and 2010 December 2010 Volume 30 Number 3

December 1985 • A statistics company compiles a report on the top toy companies in Europe. Not one British company appears within the top ten, with LEGO heading the list on $171m.

• Gerry Taylor sells his 11 toy stores to Beatties.

Perhaps Gerry has the right idea as he eventually moves to Spain, where he lives to this day in some style.

• Bristol-based retailer Ian Dawson writes to us expressing his views regarding Toymaster and Toys R Us, amongst other thing. He’s widely off the mark at times, but his views attract plenty of response and also coincide with Toymaster’s chairman Geoffrey Mills resignation. It was always a tough ask for Geoffery, attempting to weld Toymaster into a truly national buying group, when you had several board members with vested interests within other regional buying groups, where perhaps their own personal interests didn’t match those of board members wishing to achieve what was best for all independent retailers.

• The fact that Toymaster are a major force today says much about those pioneering board members of 1985 taking on board much of what Geoffrey was attempting to change – eventually!

December 1995 • Labour M.P. Tony Banks tables a Commons motion to consider the banning of all toy TV advertising, citing that in his opinion it encourages kids to be more aggressive. What a load of old b…..s! Of course, it never sees the light of day.

• Our poll of toy retailers seem to indicate that 1995 will be a poor year for toy retailers with most of them quoting that trade is down by five to seven percent. There doesn’t appear to be any one ‘Must Have’ for Christmas, but Power Rangers, Batman and Action Man for the boys with Barbie, Polly Pocket and Sky Dancers plus Pog Maker all doing well.

• Kevin Belcher – now with Character Group – ran the New York marathon in July and writes to tell us he has raised over £4,000 for children with Leukaemia and expects to top £5,000 by the end of the year. Well done Kev!

66

December 2005 • We learn that Kevin Jones’s FEVA company are about to become part of the Spin Master business.

No big surprise as they had been distributing Spin Master’s products for several years.

• Vivid are on a real role and announce that the Crayola range will form part of their 2006 offering.

Yet another top brand for Vivid.

• The government’s Teachernet website gives ridiculous advise to teachers on how best to handle visits by Father Christmas to their schools.

The national press give them short shrift and quite right too.

• Retailers are talking about the growth of online selling. As if to emphasise the importance Experian – the consumer credit arm of GUS – fork out a cool £274m for PriceGrabber.com that will enable online shoppers to compare retail prices offered by all the online operators.

December 2010 • Back in 2010, December snow created havoc with pre-Christmas shopping. Moving on to conditions in China, there had been as many as 20,000 Hong Kong owned Chinese factories that had closed down over the previous two years and we were warning of price increases in 2011 of up to 20% by some factories. It was therefore sensible that we told buyers that they would have to absorb some of the price increases and not expect the suppliers to have to take on board the increases that will surely come.

• Recreation were quoting year-on-year sales up 30 percent on their first seven months of trading.

• Jumbo acquire King jigsaw puzzles.

• Five of the seven retailers asked about Christmas sales quote Sylvanian Familes as being their strongest seller.

• Our congratulations to John Athwal of Premier Decorations as he was awarded ‘Asian of the Year’ at a prestigious ceremony at London’s Dorchester Hotel. Much to do with his tireless charity work on behalf of the Fence Club and Make a Wish Foundation.

• Hamleys are forced to cancel live appearances of penguins and reindeers following animal lovers protesting, despite professional handlers being present to ensure their wellbeing.

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