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New HoReCa website
with the market, that means we want to develop products that are attractive and on-trend. We are always open to ideas and suggestions from our customers and partners, often good ideas come from great brainstorming.
Can we expect many new launches from Mesa in 2023?
Yes, for Mesa Ceramics it is very important to have a wide range of new products that can be adapted to each customer’s needs. We are continually developing new products, shapes, colours and of course, decorations. And technology plays a big part in our ability to be flexible, since it allows an infinite number of design possibilities. Each piece is unique due to the combination of digital printing and reactive glazes. The application of the decoration is done in an automatic in-line process, much faster than traditional hand-made processes, and without the use of any toxic material or waste, while maintaining the uniqueness of the pieces. We have a very experienced team of designers and engineers that are always looking for new solutions, new reactive glazes, new colours and new product combinations. At Ambiente, we will present an innovative range of products that mix organic and inorganic shapes, with a matte glaze on the outside while combining beautiful reactive glazes with digital printing on the inside. This new concept has led us to adapt our production lines to create out-of-the-box products, while maintaining the quality we are well known for.
The HoReCa market represents more than 30 per cent of Mesa Ceramics’ business and is growing every month. They have just launched a new website entirely dedicated to the HoReCa sector – mesaceramicshotel.com.
Will you be exhibiting at any trade shows?
Ambiente is, for us, the most important exhibition of the year because it takes place at the beginning of the year and is where most of our customers and partners come to meet and discover our new proposals.
Following our strategy of increasing the focus on the HoReCa sector, we will be showing our products at Host Milan. We want to show our customers our very targeted hospitality products, developed specifically for this market.
