When Italian design meets Austrian production

“The increases in energy and raw material prices are certainly putting a strain on the glass industry,” says Giovanni Bormioli, president of the Cerve group –owners of the Vidivi brand since 2021.

“When it comes to the hollow glass sector for bottling food, perfumery and pharmaceuticals, the necessary price increases are absorbed without difficulty, guaranteeing margins, but in tableware the situation is much more delicate.”

In fact, Giovanni tells us the tableware market “is unable to incorporate the price increases and this leads to a decrease in volumes. A contingency that has forced some Italian glass factories to close”.

Vidivi, however, has been able to react to the situation, partly because its production plant is in Austria where energy costs are slightly lower. But also, Giovanni says, because the company is addressing a target that is willing to enhance the intrinsic quality of the product”.

The Cerve Group acquired the Vidivi brand in January 2021 and since then, its development has been a focus of the group.

“We’ve paid a lot of attention to the product above all, in addition to new collections, we have created a awareness. “First of all, Vidivi pieces will be laser marked with our logo to make them easily recognisable. Then, through collaborations with personalities from the world of cooking, we want to make our proposal better known. Furthermore, a new website has been online for a few weeks and finally, we are about to open another physical point of sale