New for 2023…

collection is another iconic series, developed for the Swedish Nobel Prize ceremony. Many of Orrefors’ products are included in permanent collections at some of the world’s leading museums and are regularly featured at international auction houses.

What makes glass such an alluring material to work with?

The transformation of glass from a hot, syrupy mass to a piece of glittering crystal is a spectacular process. Glass is a material that is full of contradictions. It can be fluid and firm, hot and cold, soft and hard. Simple and complicated. It can be difficult to tame, but unbelievably beautiful when the designer and glassblower both succeed.

Amongst their new launches, Orrefors is introducing two new partnerships; a series of vases called Reed with Swedish designer Monica Förster and with British designer Benjamin Hubert, they are launching Stilts, a series of plates, bowls and dishes and Ensemble, a series of vases and containers.

Do you think glass and glassware has a life which extends beyond trends? Or is it equally susceptible to what is in vogue?

I would say both. Glass is durable and long lasting. It can express contemporary lifestyle aesthetics as well as timeless and classic quality. So, it comes down to brand values and range strategy and what you choose to do. If you are relevant or not.

The industry has endured a challenging 2022 – how has it been for Orrefors?

We are in the middle of a brand transformation and 2022 has been very exciting. We have launched a new e-commerce platform, implemented a new graphic profile, developed our distribution strategy and introduced several new product concepts and design partnerships. The future looks both bright and exciting.

Can you tell us anything about your new collections for 2023? We are introducing two new partnerships in 2023; Swedish designer Monica Förster and British designer Benjamin Hubert. With Monica Förster, recently named AW Designer of the Year 2023, we are launching a series of vases called Reed. With Benjamin Hubert we are launching Stilts, a series of plates, bowls and dishes and Ensemble, a series of vases and containers. We also have new series of Claesson Koivisto Rune and line extensions by Ingegerd Råman, Erika Lagerbielke and Lena Bergström, on the horizon.

Will Orrefors be exhibiting at any trade shows this year?

We can confirm that Orrefors will exhibit at Stockholm Design Week in February whilst Three Days of Design in Copenhagen and London Design Week are under consideration. Orrefors are also present at the majority of the trade shows in the US in both Spring and Fall including Atlanta, New York and Las Vegas. Finally, looking towards the future, what can we expect from Orrefors?

You can expect a contemporary brand with a proud heritage that provides premium design and interior objects in glass for interiors where a clear identity matters. Always looking ahead, always looking to innovate.

Orrefors has a never-ending commitment to challenge design, quality and technology to make a positive contribution to peoples’ lives.