“The best partnerships are based on trust”

Introducing a new dinnerware collection to the consumer market is always fraught with concerns –is it the right time to launch? Is the design up to scratch? Does it have longevity? Will it work in every territory? The list goes on.

Luxury brand Arta Broch has none of those concerns as it prepares to launch an exciting collaboration with renowned New York designer and architect Barry Goralnick. Due to be launched in the US imminently, the collection is so fresh to market that you’ll have to visit Arta Broch (Hall 11.0, A83) in Ambiente to see the full assortment.

“We are partnering with established designers who understand and respect the industry,” Neel Patel (who, together with his brother Rishabh, owns Arta Broch) says of the new Arta Broch x Barry Goralnick collection. “However, they are challenging us to combine metals, colours, and motifs in ways never before seen.”

While the collection will initially roll out in the US, Neel says it will be expanded into other markets over having our own facility with great production methods is that we can be very flexible and strategic.”

For his part, Barry Goralnick says the collaboration with Arta Broch “is a perfect match”.

“They are interested in creating a new high-end retail division that is targeted to the US, as well as internationally,” he tells Tableware International. Having recently designed a collection for another tableware manufacturer, and with a background in architecture and fine art, Goralnick and his team were wellversed in the intricacies and demands of working with china as a material.

“Arta Broch’s capabilities are boundless. We explored new colours, mixed metals, new forms, and other cutting-edge techniques. They never say no – they say, “we’ll explore it”. This is something any designer loves to hear in a collaboration.

Excitingly, one of the stand-out design elements of the collection will be the incorporation of mixed metals, a challenge the design team gave themselves. “How best to achieve transitions from gold to silver is something we worked on as a group,” Barry reveals. “The result is quite distinctive – like nothing we’ve seen before, which was our goal.” the course of the year. The range currently consists of a charger, dinner plate, salad plate, pasta /cereal bowl and a mug.

“Since the initial launch is targeted to the US we do not plan to produce teapots, cups and saucers, however we already have these items designed so we’re ready to introduce them at any time,” Neel tells us. “The beauty of

The stacked Gemini dinner plate and salad plate in blue

“The best partnerships are based on trust, having complementary goals, and enjoying the process as well as the finished product. From the first meeting we felt a chemistry with Neel and Rishabh and we have been enjoying the development.”

The assortment has been more than six months in development. “There are eight collections in the introductory launch,” Barry reveals. “In our experience, this is unusually fast and is a testament to the success of the partnership, as well the capability and expertise we all bring to the collaboration.”

The collection embodies Barry Goralnick’s distinctive design aesthetic and incorporates his own distinct trademark. “The designs are born out of our trademark Blended Modern philosophy. Experience has shown me that the designs that resonate most have a passing nod to the familiar – be it design, architecture, fashion, or history. These elements help create an instant recognition for the consumer. But those connections are subtle, inverted, reimagined, and alluded to in ways that deliver fresh and unexpected results. As such, they have appeal to any gender, any age,” the designer says.

“We dial up the creativity with juxtapositions of scale and unexpected design combinations that serve up a creative tension within each collection.

“Anyone setting a table can use any or all of the pieces, letting the elements reflect their own imagination in the tablescape they set. The quality is unparalleled, and the collections’ designs are both timeless and of the moment.”

See Arta Broch at Ambiente, Hall 11.0, stand A83.