Nursery Today Product Launcher March 2021

March 2021

Contact sales on 02082360707 or email UK-sales@doreleurope.com

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contents March 2021

Retailer Interviews 6

Samuel Johnson Product Launcher spoke to Samuel Johnston Baby’s Marketing Manager, Donna McCullough, to talk about why New Products and Innovation are important to them as a nursery retailer.

12

NSG/Babyland Fife Product Launcher chats with Babyland Fife’s Managing Director and NSG’s Founder/Trade Administrator, Yasmin Ali to find out how NSG members currently view new products within Nursery.

the team Editor Penny Franks penny@lemapublishing.co.uk

Product Categories 7 / 48

Feeding

10

Licensed

Ad Manager

14

Wheeled Goods & Car Seats

Christine Contreras christine@lemapublishing.co.uk

40

Sleeptime/Baby Nest

41

Furniture

Paul Naish paul@lemapublishing.co.uk

49

Bathtime

51

Innovation

Managing Director

52

Footwear

Production Director

Mark Naish mark@lemapublishing.co.uk

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

Circulation

Innovation Awards 55

Concept & Innovation Awards The Baby Products Association announce 2021 Concept & Innovation Awards are now open for entry.

Robert Thomas robert@lemapublishing.co.uk

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.nurserytoday.co.uk

Baby Products Association

Cover Story 8

Tiny Love Check out the beautiful new Boho Chic collection from Tiny Love.

13 & 55 Supplier Snapshot 32 & 54 Retailer Spotlight

p8

Brand Locator Say hello to the variety of brands featured in Product Launcher - here’s a quick reference on where you can find them in this issue.

5 Point Safety Plus Pages 38 & 39

Hauck Pages 18 & 19

ABC Design Pages 26 & 27

Joie Pages 36 & 37

Anglelcare/ Hardenberg Page 49

Kneeguard Kids Page 34

Anex Baby Page 30 Babymore Pages 46 & 47 Bebecar Page 30 Chicco Pages 15 & 28 Cot Cool Page 51 CuddleCo Page 42 & 43 Cybex Pages 29, 31, 33, 35 Doona Page 15 Easy Tots Page 48 Enesco Pages 10 & 11 Gaia Baby Pages 2 & 40 Image source: pexels.com

Leclerc Baby Pages 20 & 21 Out n About Pages 16 & 17 Maxi Cosi Page 28 Nuna Pages 22 & 23 Nupeaa Page 7 Poco Nido Page 52 SnuggleMe Pages 44 & 45 Sock Ons Page 53 Tiny Love Pages 8 & 9 Venicci Pages 24 & 25

Welcome Welcome to this issue of Product Launcher. This supplement is brought to you as a handy sized reference source to keep on your desk or on your store counters.

You will find among the pages everything you need to know, who has recently launched what and in which product category.

You will find many categories within Product Launcher, all broken down into easy to digest sections showcasing great newness from leading brand names.

When you’re looking for new products, during all that has happened over the last 12 months, brands have not been sitting idle and have been busy refreshing their ranges to bring newness that reflect current consumer trends with this supplement highlighting what’s new and available to order now, all in one place!

With the continued global pandemic, and with non essential retailers being able to open their doors once more in April, what better time to refresh your shop floors or add that

something new to your websites.

New products are a great way to generate refreshed shop floor displays, get a buzz on social media and direct consumers to your websites - all of which are great for business! As Yasmin Ali states in our NSG feature on page 12 “No one wants to see the same thing over and over, everything has to evolve.

Regulations change regularly.

Styles, fashions and new technology - new product and innovation is vital for us.” This is echoed by Independent Nursery Retailer, Samuel Johnson (page 6) with them stating “hosting a wide range of evolving brands is vital. Products that are innovative, problem solving, or offer something new, are particularly attractive.”

So if you’re looking for something new to draw customers in-store, wanting to parade something new on your social media or add some newness to your websites, then this publication covers it all!Happy sourcing!

Penny Franks Editor

New Products keep the industry relevant and fresh, as well as constantly offering parents something new to shop and offers customers the most up to date baby essentials.

Victoria Hampson, Natural Baby Shower

“New products are hugely important as they generate an interest and gives customers a reason to visit your store. Let’s be honest anything that can bring a customer through your front door deserves a place on your shop floor. It also drives innovation and product development” John Barker, Pramland

The nursery industry has a traditional feel about it and success often depends on shows such as Harrogate, face to face meetings, networking, socialising

Samuel Johnston

Donna McCullough

Understanding the market Product Launcher spoke to Samuel Johnston Baby’s Marketing Manager, Donna McCullough, to talk about why New Products and Innovation are important to them as a nursery retailer.

Why are new products that launch important to your business?

We want our business to stand out and appeal to parents from all demographics.

So, hosting a wide range of evolving brands is vital. Products that are innovative, problem solving, or offer something new, are particularly attractive.

And sometimes it is just refreshing to find a brand that simply looks great! The industry changes all the time. It is important that we keep up.

What do you look for when brands launch new products?

We are looking for products that stand out. Something that makes us sit up and notice. I suppose it is that gut 6 product launcher

feeling, isn’t it? You are trailing around the trade show, tired and jaded, and then, suddenly, there it is! A wonderful product that is stylish and great quality.

Design and aesthetic are also important, and products must be functional Sustainability is also a key consideration. And we are a family business, so we like to work with other family businesses who employee local people and support local companies. Also, we love products that have a good brand story and strong creative assets. In a digital world this is so vital for our social activity, our advertising and how the product is portrayed on our site.

How often are you searching for new products?

Trade shows were always very important to us. With the pandemic we have had to re-think how we find new opportunities. But we are looking all the time. We have a large warehouse, and we are keen to fill it!

There’s Linkedin, email alerts, online research and of course, Product Launcher, a fab idea from the team at Nursery Today! But we also find that phoning around our suppliers and keeping our ears open does work too.

So, communication is key. We have good relationships with brands, and they are keen to introduce us to new new ranges.

Do you feel that there are sufficient new product launches each year within each product category?

I think the likes of car seat manufacturers are constantly evolving their product, probably because they have invested so much in their Research and Development sites. And there is always something new on the buggy/stroller front. But over the last few years there has been so many baby side cribs! It would be nice to see more from the toy sector, perhaps more traditions toys and outdoor activity products.

And more sustainable ‘Eco’ ranges are always welcome.

Do you think as an industry we have sufficient innovation?

The nursery industry has a traditional feel about it and success often depends on shows such as Harrogate, face to face meetings, networking, socialising etc.

With regard to product, it would be great to see more innovation in sustainable parenting products.

From a Samuel Johnston Baby point of view, we have had be extremely innovative over the last year, ensuring that we grow our online trade and provide good service to customers. With shop doors shut, and nowhere for customers to get advice, we have created Car Seat and Pram Buying Guides on our site.

Are you interested in looking at new products that may be from a fledgling company?

Yes of course! But it is important that small companies invest in their brand’s creative assets. Every brand needs to tell a story so it is vital to create a good logo; great product and lifestyle photography; video assets, a brand story and lovely packaging.

In which category have you seen the highest level of innovation?

Car seats for sure! They keep getting better all the time. Cybex is a great brand. There are still issues around incorrect fitting, but QR codes help here. I am impressed with the Groowy from JANE and still love their Matrix, the only lie-flat car seat carrycot.

Over the years have you experienced a new product which launched to become a must have by your customers?

We have seen a great uptake in all terrain prams such as Out n’ About and the JANE Trider, as more people seem keen to get off the beaten track.

Our customers also love anything new from iCandy and the traditional brand, Silver Cross.

What benefits do you derive by showcasing new products either online or on you showroom floor?

Showcasing products brings traffic.

The sale may not come immediately but if a customer is presented with something that looks amazing, they will want to find out more.

‘Showcasing’ helped the success of Scandi brand Noordi. But here’s to Harrogate when the real fun begins!

Feeding

Active Range

For Busy Parents NUPEAA proud to announce the new feeding range available to order now!

Introducing the world’s first wireless, self heating portable Bottle Warmer Active by NUPEAA. It heats a bottle in as little as 4 minutes anywhere, anytime and is compatible with most bottle brands on the market.

The Bottle Warmer Active heats liquid to the perfect temperature every time, with 3 temperature settings to choose from while preserving all nutrients in the milk

through an innovatively designed antibacterial stainless steel heating plate.

Its compact, stylish and lightweight design makes a great addition to any baby bag and a 6 hour battery life once fully charged is perfect for any parent on the go.

01902 239 113 | hello@nupeaa.com www.nupeaa.com product launcher 7

Cover Story

Boho Chic Luxe Gymini

Peaceful development with Tiny Love Introducing the beautiful new Boho Chic collection, designed to engage and soothe as well as complement the design of any home with its natural materials and chic style. This collection features cute new characters; Dave the Sloth, Marc the Koala and Janice the Toucan and is comprised of a gorgeous Luxe Gymini and Musical Mobile, 3-in-1 Highchair, 2-in-1 Rocker and Tiny Dreamer projector.

Boho Chic Luxe Gymini The elegant Luxe Gymini is made with natural materials and premium fabrics, and features over 20 stimulating activities to entertain 8 product launcher

little ones and aid their development. The standalone, natural wooden toy arch features; a musical Dave the sloth doll that’s activated by baby, three gripping rings with a rattle and fun satin ribbons, a crinkly eucalyptus leaf mobile, and a plush take-along Koala huggy doll with rattle.

The deluxe double-padded activity mat is also packed with features including; a dream catcher mirror, giant leaf kicker with rattle and crinkly textural plant toy with ring and bead ball.

It’s also machine washable to make parents’ lives easier.

Boho Chic Luxe Musical Mobile

The Luxe Gymini is accompanied by 12 developmental milestone cards, to help parents better understand how each interactive feature is helping their baby’s physical, cognitive and emotional growth.

Boho Chic Luxe Musical Mobile The new Luxe Musical Mobile is the most stylish mobile from Tiny Love to date. The variety of electronic features, beautiful detailing and developmental elements, make it a premium option for parents to entertain their little one and soothe them to sleep.

The Musical Mobile not only boasts over 30 minutes of continuous music, but also has 5 kinds of white noise and a unique shushing feature, all designed to peacefully coax babies to nap.

Technological features such as the volume control, automatic timer with three options and LED light for easy operation in the dark, mean that the mobile is simple to control and adjust to suit parents’ needs.

The three plush character dolls, decorative leaf elements, vintageinspired embroidery and soft mobile arm cover mean that the Musical Mobile is every bit as attractive as it is comforting.

3-in-1 Highchair This evolutive Highchair is made to grow with little ones. Designed with the same natural chic style as the rest of the collection, this comfortable and durable highchair fits under most tables and can be used from 6 months to 10 years, meaning that children can always be a part of family meals.

To ensure that this highchair is fully adaptable to each stage of a child’s life, Tiny Love have designed it with an adjustable seat and footrest, detachable 3 point safety harness, removable tray and padded cushions, so that little ones are always comfortable and secure during mealtimes.

The 2 adorable Toucan and Koala toys are easily detached to help babies differentiate between mealtimes and playtimes. And even if mealtimes are messy, the materials used mean this 3-in-1 Highchair is quick to wipe clean.

2-in-1 Rocker This dual-mode rocker can be used either stationary for a cosy nap, or as a rocker when little ones are feeling more energetic! It has 3 recline positions that can be adjusted using only one hand, a cosy inlay and the minimalist and lightweight design mean it’s easy to fold and store away.

Made with premium soft materials and featuring a removable toy arch with a plush koala toy and rattle, both parents and baby will be kept happy with this addition to the Boho Chic collection.

Tiny Dreamer 3-in-1 Musical Projector This magical, multi-functional projector allows parents to choose from 17 lullabies, melodies, white noises, and a shushing sound. The MP3 feature gives parents the option to create a personal playlist of their baby’s favourites and the colourful, starry ceiling projection creates an enchanting night-time atmosphere.

The night lamp allows parents to choose between lighting levels and can be carried as a lantern, it also has a rechargeable battery and USB cable for ease of use.

The Boho Chic Gymini, Musical Mobile and 2-in-1 Rocker will be available from March, and the 3-in-1 Highchair and Tiny Dreamer will be available from June.

3-in-1 Highchair

2-in-1 Rocker

For more information or to place your order contact sales on 02082360707 or email UK-sales@doreleurope.com product launcher 9

Licensing

Award winning licensed range from Enesco Enesco presented the licensed Peter Rabbit Baby Collection in 2019.

Working closely with Penguin to create the totally exclusive artwork, the new collection followed the theme ‘Come Rain or Shine’ and went on to win a Gift of the Year award in 2020.

Featuring everyone’s favourite cottontailed bunny, Peter Rabbit is depicted across the collection, seamlessly blending some of Beatrix Potter’s original illustrations with more contemporary representations of the literary character.

Harnessing hot trends in the baby and nursery industry, the collection sees Peter and his friends in a gentle watercolour washed background, where the sun shines and soft rainbow colours abound.

Available to buy within the Come Rain or Shine collection are the Muslin Squares, Face Cloths, Bibs, Dummy Holder, Changing Bag, Changing Mat, Hooded Towel and 10 product launcher

most recently the Pram Organiser.

The most-wanted piece in the whole collection is the Changing Backpack.

Featuring Peter Rabbit on an easily wipe-down PU fabric, off-set against pastel splashes of colour on a cool grey background, the item measures 37cm x 28cm and is perfectly sized to fit everything a baby and Mum might need while enjoying a day out together.

Retailing for £59.95 and complete with a giftable hang tag.

The 2021 collection moves into a slightly older age bracket with these adorable Peter and Flopsy bags made from high quality material and features a waterproof fabric lining, perfect for outdoor adventures, sleepovers, and school. This is a fun and practical backpack, is 40cm high x 30cm wide has been perfectly detailed with original illustrations, taken from the Beatrix Potter stories uksales@enesco.co.uk www.enesco.co.uk

NEW FOR 2021

Baby Collection

100% super soft cotton, machine washable for 0-12 months, one size fits most

www.enesco.co.uk ENESCO LIMITED, Brunthill Road, Kingstown, Carlisle, Cumbria, England, CA3 0EN. UK Customer Services Telephone: 01228 404022 Email: uksales@enesco.co.uk Overseas Customer Services Telephone: +44 (0) 1228 404066 Email: eurosales@enesco.co.uk © 2021 Department 56, Inc. 2021 Enesco Ltd.

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Retail

Babyland Fife’s Yasmin Ali with Babylicious’s Ian Davidson having fun checking out new products at Cosatto

NSG matters

Product Launcher chats with Babyland Fife’s Managing Director and NSG’s Founder/ Trade Administrator, Yasmin Ali to find out how NSG members currently view new products within Nursery.

Why are new products important to nursery retailers?

Is this a trick question? No one wants to see the same thing over and over, everything has to evolve. Regulations change regularly, styles, fashions, new technology - new product and innovation is vital for us to also be constantly updating and keeping to the forefront.

What benefits do new products bring to retailers shop floors or websites?

New products enable us to ensure we continue to refresh, innovate and appeal to new people. We have to move with the times to attract a constantly changing customer base.

Do you feel that new products reflect current consumer trends and buying habits?

Covid has put such a spanner in the works across the board. At the moment nothing reflects lockdown...customers need to get back into shops! Right now they are seeing what we are presenting to them on social media and websites. I think people are incredibly confused, you’ve got customers asking for comparisons between £200 budget travel systems and a £2000 designer one - they both do the same thing and continually ask what is 12 product launcher

the difference. The difference is visible ... but we need to be able to place the product in front of them!

When it comes to new products, how important is style, function and value?

All three are important.

However, money is usually is the biggest factor, but customers are looking at all three aspects, as are we retailers. You don’t want something like looks nice but, for example, has batch after batch with quality issues.

Is there a new product that has previously been launched that is now a must have with consumers?

- again it’s got to be down to research, it’s not a brand new product and we’ve experienced that people know the product as soon as they see it.

Covid has put such a spanner in the works across the board. At the moment nothing reflects lockdown... customers need to get back into shops!

This lockdown has seen consumers researching hugely online. I’ve seen a lot of comparison between baby nests/sleep supports, a big push in sales in the Purflo sleep range - given the quality and the information behind the product it’s become a must have. Also the Snuzcloud

Do you feel we have sufficient innovation with regard to new product launches?

Yes! Car Seats. Maxi Cosi, for example, have just been so busy the past few years, the release of the 360 family sees fantastic innovation, and the new Coral is an improved version on an already fairly new product.

At the moment nothing is sufficient though and we’ve had to make the most of what we have. Hopefully we can resume some degree of normality so we can begin to see what our suppliers have up their sleeves next.

What impact does social media have on new products to gain consumer awareness?

It’s huge. Consumers follow brands, retailers and people of ‘interest’ - and it’s interesting to see how each of these categories impact awareness. I do think

Finally, colourways are something that are often refreshed within ranges - is Grey still prominent, or are you finding interest in other fabric choices/colours that are coming through?

that suppliers need to focus a bit more on their supply chain, instead of cutting us retailers out on their SM and dealing directly with the so called ‘influencers’.

What type of advice do you offer NSG members who are seeking that something different to offer to their customers?

What you like won’t automatically mean sales. Know your customer base. You need to know what they want, what pulls them in - don’t try to cover every category. Pick one category and do yours differently. Plenty of suppliers will do individual collabs with stores - it’s about

right right collaboration. Social media is your best friend NSG fam. If you have your different product, focus on that, sing about it from the rooftops to your customer base.

Are NSG members actively asking about or discussing new product launches?

Always. We are always looking for new things and want to know what our supply chain is bringing in. There are also quite a few NSG members launching their own products directly to their customer base which is a reflection of our entrepreneurial spirit.

Suppliers Snapshot Fiona Suffield Country Manager UK & Ireland, ABC Design Why are new product launches important to our industry sector?

I think now more than ever we need to be showing new and exciting things. People are looking for something different and want to stand out. I think in general our whole society want to have the latest models and upgrades, hence we need to keep providing these.

What benefits are there for retailers who showcase new products either on their website or via their shop floors?

As retailers have really suffered so much with very little in-store time over the last year, they are wanting fresh new things for them as well as their customers. They need that fresh new start, the feeling of new beginnings and with brands providing new and interesting products, new colours and innovations that will make them excited to sell again.

Grey is the staple in most ranges.

However lots of our suppliers are going bold! We are seeing more European style colours coming into our ranges.

Have you seen the new Mamas & Papas Ocarro in Calico? Wow. It’s so light...for me it’s a select customer that will buy it, but it will sell and it’s great to offer something that isn’t just a shade of grey.

Cosatto do Cosatto grey- but the colours and prints coming out of their base camp is real old skool! My customers at Babyland certainly love it. I am loving the personality coming out just now, it means that we are reopening with a bit of colour splashed all over the shop floor!

Product Launcher asked a number of Nursery Brands for their thoughts on the importance of new product launches within our industry.

Debbie Wakefield Marketing Manager UK & Ireland, Dorel Why are new product launches important to our industry sector?

There are always progressions to be made across all categories of the nursery sector. In the travel category particularly, new products are created to answer the ever-changing safety standards for car seats. This is something that we pride ourselves in at Maxi-Cosi, as we lead the way in innovation with products such as Jade and Coral. Each of these have revolutionised infant travel and ease of use for parents.

In a day and age when convenience is king, pushchairs need to be able to adapt with the ever-changing lifestyle of the consumer. So, our ranges need to provide a more luxurious pushchair which is perfect for rural lifestyles, a compact fold that is easy to manoeuvre around the city and an option that holds-all for those in suburban areas.

What benefits are there for retailers who showcase new products either on their website or via their shop floors?

Modern parents thrive on innovation and like to feel well informed about a purchase. They take the time to research the latest products and expect all good nursery retailers to have them in stock. In this respect, retailers who showcase their product ranges, and provide additional information and support, are attractive to the consumer. There are lines that will remain bestsellers, particularly when it comes to car seats, as safety is an area where a trusted heritage brand will prevail. However, the innovations that come with new products drive purchases too. In 2021, we have a culture that thrives on newness and new technology, our industry is no exception. product launcher 13

Wheeled Goods & Car Seats

Wheelie

good idea!

With the wheeled goods sector being a great category for retailers, new product launches continue to shine.

Image courtesy Babymore The wheeled goods category is one which continues to show innovation and keep pace with current consumer trends - whether it be the style of chassis, fabric colourways, size or weight. The demand within this sector for new products doesn’t appear to be decreasing and although some may feel there might be too much choice, there is clearly a place for each brand or new entrant represented.

With trends continually changing and parents seeking something that they are not only proud to push, many are also looking for additional functions, for example, how the product folds, the weight, travel systems that have adaptability with infant carriers (of a different brand) enabling a ‘mix and match’ approach, lie flat capability, rearward or forward-facing seating options - all of which must also reflect a level of style. Brands are definitely keeping up to speed and enhance their ranges to reflect this.

When we look at trends Leclerc’s UK & Ireland Sales Manager, Gabriella Amodeo feels the compact stroller category is excelling and told Product Launcher “There has recently been a great surge in the compact stroller category. We have seen new compact strollers from established brands as well as new-comers. Initially, they launched as an easy alternative when travelling, or as an option for a second stroller once the baby had grown out of the pram, however they are fast becoming

14 product launcher

the first and only choice for new parents who are after a practical and easy solution.” However, due to the current pandemic, she also feels that this category might be experiencing a temporary slow in growth. “The worldwide pandemic and effect on travel has certainly slowed the demand, however with light at the end of the tunnel and with travel soon on the cards, we expect the sales to rapidly pick up and this category to grow exponentially. Compact and lightweight strollers are definitely not a temporary trend, certainly not just for travelling.

They are here to stay.”

Product Launcher also spoke to Joie’s Head of Product Development, Damon Marriott, with regard to current consumer trends. “As with any big purchase, the cost and the value for money will always be a key consideration for the consumer.

However, the savvy shopper will also want to know about new features that make the pushchair easier to use and suitable for their needs and way of life.”

He said.

Taking a look to the future with eco-credentials in mind, Damon stated: “Increasingly we are seeing an interest in the sustainability of the materials used in the product as well as the packaging so this is also playing a role in consumers buying decisions.”

When we consider new products within this category, do they offer good innovation? Dorel’s UK and Ireland’s

Marketing Manager would say yes, especially when we look at lifestyle choices during lockdown! Debbie told Product Launcher: “We are continually seeing innovation within the categories and that is exciting. Not only are we now seeing the introduction of tech involvement there has also been a huge development in the all-terrain and running pushchairs, to answer the current lifestyle changes during lockdown.”

That being said, Bebecar’s UK Commercial Director, Kevin Golding does issue a slight word of warning stating: “Product development and improvement is an ongoing process, but occasionally things can get over-engineered with added bells and whistles just for the sake of it.”

One area of certain growth we have experienced is the success retailers are enjoying by offering bundles within this category, however, what other retailer benefits are there by stocking new products that fall within Wheeled Goods? We asked Gabriella for her thoughts. “Retailers will benefit from being perceived as a leader in the market who vows to offer products that cater for all types of consumers and demands. As a new brand to the UK Market, retailers will benefit from a strong instore and online presence with demo video and images showcasing the product in the best way possible. We have invested in displays, holograms and bespoke marketing strategies that will support the retailers.”

Wheeled Goods & Car Seats

Go for gold ntroducing the GOLD Doona Car Seat, sure to add a touch of sparkle to the start of parenthood this season.

The multi-award-winning car seat, which is the only car seat in the world to have integrated wheels, is the perfect choice for any modern family and the latest design certainly won’t disappoint.

With a sleek black hood and frame, the subtle touch of gold on the handlebars, is the answer for those who want fashion at their fingertips!

0161 702 5062 sales@cuddleco.co.uk

One touch auto close New for 2021, Goody Plus is the compact, lightweight and premium stroller from Chicco with clever One Touch autoclosing and easy opening function.

Weighing just 7.2kg, Good Plus is the ideal stroller for getting out and about with the whole family. Suitable from birth up to 48 months (22kg), the stroller is designed with a spacious seat and padded backrest that can be adjusted to three different positions, allowing parents to find the best position for their little one. The stroller also features an adjustable five-point safety harness and a padded crotch strap for little one’s comfort and safety. Goody Plus is available in a stylish Graphite or Cool Grey design, adding to its premium aesthetic.

www.chicco.co.uk

product launcher 15

Wheeled Goods & Car Seats

Keeping the distance when Out & About

With an array of all terrain pushchairs available in the Out ‘n’ About range, the Nipper Sport has fast become a sort after model for parents wanting to really get off the beaten track with their little ones in tow!

The Nipper Sport has been designed with functionality and safety in mind, specifically for parents who wish to use their buggy in off-road conditions or who would like to use their buggy whilst jogging. With features such as a fixed front wheel which ensures maximum stability over rough terrain, 16” wheels and rear wheel suspension both qualities guaranteeing a smoother ride for the child and a much easier push for the parent. A handlebar mounted brake is also an included function which gives extra control when travelling at speed.

In the current climate with the global pandemic which has resulted in a range of restrictions being put into place over the last year, getting out for daily exercise whether this is walking, jogging or running has become an everyday routine for many. Keeping little ones entertained and heading out on local adventures has been one of the very few activities families have been able to do during this time. The Nipper Sport along with the other all terrain pushchairs in the Out ‘n’ About range

have become invaluable to many families allowing them to explore and enjoy the great outdoors whilst taking little one(s) along for the ride.

Over the years the Nipper Sport has also been a huge asset to many parents training for various events such as marathons, half marathons and Ironman challenges to name but a few. Last year Out ‘n’ About launched the Nipper Sport in a new colourway; a red chassis with black fabrics. This design has been so well received, giving the Nipper Sport that sporty, racer look!

The Nipper Sport is just one model available in the Out ‘n’ About Award winning range along with the Nipper Single, Nipper Double, Nipper Sport Double, GT, Little Nipper & Little Nipper Double. The Out ‘n’ About range continues to meet the specific needs of the market and has firmly established itself as being one of the most versatile and stylish ways for parents to transport their little ones.

01234 344230 | info@outnabout.com | www.outnabout.com

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The Award winning Nipper Sport from Out ‘n’ About Available as a single & double model

www.outnabout.com

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/outnaboutuk

@outnabout360

@OutnAbout_UK

11/03/2021 15:28:58

VISION X STROLLER YOUR LONG-TIME FAMILY COMPANION FROM BIRTH ONWARDS Discover the versatile Visionx world where you can choose from all components to design your individual pushchair. Find your favourite combination of premium pram, comfy sport seat, frame with one-hand fold, and safe infant car seat. Simply make your pushchair your long-lasting family companion from birth onwards.

RRP from £379.90

Available from 2nd April

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READY. SET. GO. Enjoy the time with your baby and be flexible at the same time.

RRP £279

RRP £429

RRP £499

Uptown Stroller

Uptown Duo Stroller

Atlantic Twin Stroller

Make every city your catwalk and enjoy a glamorous appearance with the Uptown.

With our robust Uptown Duo you are well equipped for all family adventures with two children of similar age or twins.

This light double pushchair will transport your children from birth up to preschool age.

• Pushchair in premium quality • Comfortable equipment and accents in leatherette • Large canopy with UPF 50+ • Large ventilation window • Lying position and adjustable footrest • Cup holder included • Height-adjustable handle • Swivelling and lockable front wheels • Fast and compact folding • Loadable up to 25 kg - approx.

4 years

• • • • • • •

Twin and sibling pushchair 77 cm wide - fits through doors Puncture-resistant wheels Easy folding mechanism Canopies rated UPF 50+ Canopy with ventilation window Lying position and adjustable footrest • Cup holder included • Incl. adapters for two infant car seats • From birth to approx. 3 years

• Twin pushchair from birth • Prams convertible to reversible seats • Canopies rated UPF 50+ • Two 2-in-1 boot covers included • Cup holder included • Height-adjustable handle • Compact folding size • From birth to approx. 3 years • Extra-large basket

Preorder now

Available from 2nd April

Preorder now

For more information, to arrange a visit from the team or to place your order.

Contact the team by emailing: info@hauckuk.com.

Wheeled Goods & Car Seats

Leclerc Baby presents three collections Driven by a collective vision, Leclerc Baby is passionate that innovation, new technology, beautiful design and a user-centred approach can remove many of young parents daily struggles and place her in control.

Leclerc Baby products clear the way for the modern mum to focus on the bigger journey that lies ahead. They understand there is no written rule for being a parent. Having children doesn’t mean you cannot live your most beautiful life. Make your own decisions, keep moving and whatever you do…

Do it your way!

It all started with the super smart auto-folding system as a core feature of the Magic Fold Plus stroller. The team at Leclerc Baby added all essential accessories to the range, so their audience has everything they need to go into the world and explore their lives as parents. Within a year they built out the product range with the remarkable eye-catching Influencer series and it’s premium sibling the Hexagon collection with stunning design by Christian Lagerwaard. Both collections come with matching accessories.

Leclerc Baby’s team is planning on much more to remove parents daily concerns and let them be able to do it their way!

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Magic Fold Plus One Touch, it doesn’t get easier…

Just one touch is all it takes to fold and unfold your stroller.

This allows you to open, close and store your stroller using just one hand. The Magic Fold Plus includes the most essential accessories: rain cover, cupholder, travel bag and bumper bar.

Available in Black, Grey, Blue, Sand, Green, all with a black frame.

Influencer Stand out in the crowd.

With it’s chocolate and rose coloured accents the Influencer is without a doubt the trendsetter in the market. It’s a combination of stunning colours, beautiful materials and a super comfortable one touch auto-fold mechanism. Available in four trendy designs: Army green with champaign gold frame, Grey melange with black frame, Sand chocolate with champaign gold frame and Black brown with brown frame.

Hexagon Love at first sight…

The brand new Hexagon collection is designed by the famous Dutch designer Christian Lagerwaard.

Leclerc Baby’s well-known one touch auto-fold system is now customised with a rich combination of luxury perforated leatherette and suedine.

The Hexagon collection comes in three premium editions: Heritage sport with rose gold frame, Champaign with champaign gold frame and Carbon black with carbon black frame.

Sales Manager UK & Ireland: Gabriella Amodeo +44 (0)7949 995448 Gabriella@leclercbaby.com

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Wheeled Goods & Car Seats

Next Generation The MIXX next from Nuna – the ultimate diverse pushchair The MIXX next is designed to make life as smooth as possible for parents – it’s fitted with a one-hand recline for on-the-go relaxing, all wheel suspension and a one-touch brake system with front swivel wheel locks. Its new retracting wheel makes it even more compact – so parents can now squeeze it into the tightest of spaces. When the pushchair is folded, the rear wheels automatically fold into the frame, saving 25cm in length.

Completely diverse, the MIXX next is fitted with an all-season seat – to keep babies cosy in winter and cool in summer – and is ready to be put to the test come rain or shine. The extendible UPF 50+ canopy is water repellent and also features a flip out eyeshade and ventilation panel providing full coverage whatever the weather.

www.nunababy.com 22 product launcher

Designed with longevity in mind – its removable and reversible two-piece seat pad grows with your little one while the quick-release harness converts from five to three points. It’s also fitted with a true flat sleeper recline to ensure babies are comfortable every step of the way.

The seat can be flipped in seconds too, from parent facing to forward facing mode, whenever your little one is wanting to look out.

The MIXX next is both stylish and practical – equipped with a luxe leatherette accented pushbar, removable armbar and large storage basket, to make those shopping trips as easy as possible.

The MIXX next is available in Granite and is compatible with all Nuna’s infant car seats. Thanks to the ring adapter included, swapping from car seat to bassinet mode is super easy too.

For big & small, for short & tall 10 position headrest

Side impact shields ISOFIX attachment (ISO Connector™)

Magnetic buckle holder

Six recline positions

TRES™ lx seamlessly follows the transition of your child from infant to toddler to big kid. This i-Size approved, all-in-one seat is in it for the long haul, packed with features like side impact protection, adjustable headrest, expanding shoulder width, and harness storage when they’re old enough to use the vehicle belt.

Ready for the journey—TRES lx goes from cradling your napping newborn to supporting your independent ‘tween in what feels like the blink of an eye. Suitable from birth to 12 years old.

Find out more at nunababy.com

Wheeled Goods & Car Seats

Newness Alert!

You all know Venicci’s PURE, SHADOW and GUSTO range which is popular amongst both retailers and their customers. Fasten your seatbelts as Venicci is about to blow you away with their updated version of the above Travel Systems.

This year, Venicci have decided to refresh their already existing PURE, SHADOW and GUSTO range, by making little changes that make their prams even more practical without compromising on the style.

Let’s talk about the changes that have been implemented by Venicci: Frame Pram frames on all three Travel Systems have been redesigned to give them a more modern and streamlined look.

The wheels have also been made thinner for a sleeker appearance.

However, the biggest and most important change is the way all three frames fold. In order to fold the frame down or to unfold it, all you need to do is to press two triggers (one on each side) simultaneously, and the chassis folds/unfolds itself effortlessly. Venicci has removed the safety catch from their frames, as once folded correctly, the chassis locks itself automatically.

Carrycot/ Seat Unit Just like with the pram frames, the look of the PURE/SHADOW/ GUSTO carrycot and seat unit have been refined to give them a fresher and sleeker presence. PURE and SHADOW seat unit apron have been replaced with a matching footmuff, which ensures baby’s comfort at all times, especially during colder days.

Accessories Venicci spoils us with the number of accessories included with every Travel System bundle. Rain Cover, Mosquito Net, Cup Holder, Back Wheels Covers, Car Seat Adapters (if ordered as a 3in1) are still part of the bundle. Let’s not forget about the included changing bag, which has completely changed its look. It is a lot more spacious and comes with number of different compartments,

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which allow to store different items separately.

Colours PURE Rose and SHADOW Denim Grey are the colours which are being kept by Venicci, due to their popularity. Same applies to GUSTO Cream, Navy and Black, which have been renamed to Biscotti (Cream), Azzurro (Navy) and Noir (Black) and also new upgraded, luxurious fabrics.

New colours include ■ For the PURE: Cloud and Vanilla ■ For the SHADOW: Toscana Sand and Charcoal ■ For the GUSTO: Grafito It looks like a very exciting and busy year a head of Venicci with all the newness they have in-store for us.

For any information regarding new/ existing products, please contact Venicci directly on 01302 953872 or info@venicci.co.uk.

Wheeled Goods & Car Seats

Urban design and intelligent functions Salsa 4, the compact and lightweight convertible pram by ABC Design Dynamic, extremely maneuverable and light Functional comfort meets trend-conscious design: the ideal 2 in 1 pram for all those who not only want to live, but ready to create life’s most wonderful memories? With the Salsa 4 you have the perfect companion for you and your baby from day one dynamic, extremely maneuverable and light!

The integrated suspension ensures a smooth ride even on the biggest adventures.

Make more of your family time and enjoy the pure joy of life with the Salsa 4!

Maximum flexibility Swivel wheels, wheel suspension and ball bearings ensure a smooth and quiet ride. The parking brake and removable wheels offer safety and practical comfort. The height of the footrest and seat unit are adjustable. The seat unit can be repositioned and the protective bar can be

removed. The backrest is adjustable from a seated position to a full recline and guarantees maximum flexibility.

The Salsa 4 is compatible with different infant carriers to create a full travel system and the seat unit comes with a 5-point harness system and practical transport lock. The perfect companion for on the go: It is very compact when folded and can be easily folded even with the stroller attachment.

For more information, please contact uk@abc-design.de

Design | asphalt 26 product launcher

Design | nature

Design | dophin

Design | rose gold

Interview: Why are new product launches important to our industry sector?

I think now more than ever we need to be showing new and exciting things. People are looking for something different and want to stand out. I think in general our whole society want to have the latest models and upgrades, hence we need to keep providing these.

What benefits are there for retailers who showcase new products either on their website or via their shop floors?

As retailers have really suffered so much with very little in-store time over the last year, they are wanting fresh new things for them as well as their customers.

They need that fresh new start, the feeling of new beginnings and with brands providing new and interesting products, new colours and innovations that will make them excited to sell again.

Design | nature

The nature fabric is made from recycled two-litre PET bottles.

Old PET bottles are cleaned,

crushed and melted into granules.

The granules are spun into yarn,

which is woven into our fine fabrics.

www.abc-design.com/salsa4

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Wheeled Goods & Car Seats

Incredibly compact Cheerio is the new stroller ideal for travelling from Chicco.

As well as being incredibly compact when folder, Cheerio weighs just 6.1kg, making for perfect hand luggage.

Featuring Chicco’s intuitive One Touch auto-closing and easy opening function, the stroller is also incredibly easy for parents to use. Suitable for use from birth up to 15kg, the Cheerio stroller features a spacious seat, with a padded backrest that can be adjusted to a choice of different positions and padded safety harness and straps for extra comfort.

Cheerio is available in a stylish Jet Black or contemporary Blossom design, adding to its premium aesthetic.

www.chicco.co.uk

For families on the move A recent addition to the Maxi-Cosi family is the ultra-compact and lightweight pushchair, Lara².

Ideal for urban families who are always on the move and need that extra bit of space and convenience, parents can easily take their little ones with them wherever they go.

Lara² is suitable from birth to approximately 4 years old (22kg) and weighs just 6.3kg. It has a shoulder strap allowing it to be carried easily and also boasts an easy one-hand flash fold, meaning it can be opened or collapsed with minimal effort.

Not only does it feature three recline positions with lie flat for relaxing naps on the move, it also has two storage baskets so parents will always have everything to hand. Made with premium, breathable mesh fabrics for a cool and comfortable ride for baby, Lara² is also compatible with selected Maxi-Cosi car seats to be used as a complete travel system.

sales@uk-dorel.com

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Wheeled Goods & Car Seats

ALSO AVAILABLE WITH

New design for Eezy S Twist The perfect city stroller or travel companion, CYBEX’s Eezy S Twist is now available in a Lux version featuring a stunning silver frame.

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The Eezy S Twist can be used as a parent-facing and front-facing stroller from birth up until four years (approx. 22kg) in the forward-facing position. With just one hand, parents can easily turn the seat to position their little one out into the big world or towards them.

Compact and convenient, the seat unit can be used in the full lie-flat position from birth without the addition of a newborn pack, ensuring baby is always comfortable on the go, even when falling asleep.

Use the Eezy S Twist as a travel system with the COT S, COCOON S or one of CYBEX’s award-winning car seats including the CLOUD Z i-Size, making the stroller super convenient for parents travelling on short journeys or using it in the city. Featuring all-wheel suspension, the stroller provides a smooth ride on all surfaces from city streets to country paths.

For further information contact your CYBEX sales representative. www.cybex-online.com product launcher 29

CYBEX-ONLINE.COM

Wheeled Goods & Car Seats

Be sporty with Bebecar Introducing the Pack V-Cross from the new Sport collection by Bébécar.

This complete travel system includes a folding chassis, large carrycot, reversible pushchair seat with hood, infant car seat, raincover and car safety kit.

The Pack V-Cross features a heightadjustable handle for comfortable pushing, and adjustable suspension for a smooth ride.

The carrycot features an extendable hood that offers UPF50+ sun protection, and a handy side phone pocket.

The Easymaxi LF car seat features a clever new system that allows the backrest to be reclined to a lie-flat sleeping position.

The Pack V-Cross is available now in 5 Sport fabrics.

01692 408801 | sales@bebecar.co.uk www.bebecar.co.uk

Anex Air-X Toffee is here for you Anex Air-X in a new light. A Toffee one.

This colour will definitely make parenting sweeter. Just like candies make everything better, Air-X Toffee makes every family moment brighter.

Air-X is created for adventures. Short walks to the nearby park, urban strolls near cafes and skyscrapers, family vacations or cozy picnics — this stroller will be a reliable friend in all kinds of journeys. It’s fast and light, compact and functional. Perfect for those who never slow down.

www.anexbaby.com

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Wheeled Goods & Car Seats

Big city shopper, Gazelle S

GAZELLE S A LL- I N - O N E M O D U L A R S Y S TE M

The GAZELLE S, the first mono to sibling pushchair by CYBEX, is now available in a Classic Beige colourway.

Suitable from birth up until four years (approx.

22kg), the GAZELLE S grows with the family. It can be changed from a mono to a sibling pushchair by simply adding an infant car seat such as the awardwinning CLOUD Z i-Size, a second seat unit or the Gazelle cot. To make life easy for parents, the GAZELLE S has a simple “Plug-and-Play” system, using integrated adapters that slide up and down the frame to the correct position.

Putting comfort at the forefront, both seats offer a superior level of quality and luxury when in the mono or double mode. They can be used in the lie-flat position from birth at the same time, plus the pushchair can be folded with both seats in place.

The pushchair is packed full of functionality including a lower basket which can carry up to 13kg and an additional detachable shopper basket, holding up to 10kg.

The Gazelle S in Classic Beige is exclusive to independent retailers.

For further information contact your CYBEX sales representative. www.cybex-online.com product launcher 31

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CYBEX-ONLINE.COM

Wheeled Goods & Car Seats

Special Edition Introducing Adorra Luxe, a luxurious special edition travel system from Maxi-Cosi.

Including the hero Adorra Luxe pushchair, matching Maxi-Cosi Pebble Pro i-Size car seat, Oria Carrycot and a teddy lined footmuff so that parents have everything that they need for baby on the go.

Suitable from birth up to 22kg, Adorra Luxe features premium matching fabrics, a stylish chrome chassis and deluxe vegan leather details. The comfortable padded seat also includes thermo regulatory materials to ensure that baby is content regardless of the temperature.

Not only is it a lightweight option at just 12kg, the XXL shopping basket can also hold up to 5kg, so parents can carry more than just their essentials. Bi-material wheels and ergonomic side brakes also ensure a smoother rider and more durability.

sales@uk-dorel.com | www.maxi-cosi.co.uk

Retail

Spotlight Product Launcher asked independent nursery retailers why new product launches are important to their business - here’s what they had to say…

David Ball Direct 4 Baby New product launches are definitely viewed as an important part of business. Direct 4 Baby are more of a specialist independent retailer and we don’t have the huge marketing budgets that the nationals have access to or some of the more established independents, so we feel that product launches generate a significant interest and drive customers into store.

For example, the new Egg launch was staged over weeks and months and through various forms of media which generated lots of leads and in turn orders. I’ve not seen anything like that in the industry for quite some time and it was quite refreshing and bold to invest such a huge amount in advertising, which I truly believe paid off.

Customers were wowed by the marketing, but it also helps that the product is great too!

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Victoria Hampson Natural Baby Shower New product launches are definitely important to us. It keeps the industry relevant and fresh, as well as constantly offering parents something new to shop and offers customers the most up to date baby essentials. Our “New In” section is always overflowing with new and exciting products for our customers to shop which is brilliant. I am always excited to see what our brands have coming up with new launches and I love it when I see genuine innovation that I know our customers will enjoy.

Wheeled Goods & Car Seats

CYBEX Libelle the space saving stroller

LIBELLE U LTR A COMPAC T FOLD

Looking for the perfect stroller for your next staycation? Look no further than CYBEX’s brand-new smallest stroller, LIBELLE. One of the smallest foldable strollers in the nursery market, the LIBELLE is the perfect travel companion for day trips and longer journeys. In just seconds, it can be folded into an ultra-compact package that is small enough to fit into a bag, pop in the boot of any car, take on a plane or to store away in an overhead compartment on a train.

Weighing just 5.9kg, the LIBELLE can also be used as a travel system from birth when used with one of CYBEX’s awardwinning infant car seats.

Additional features include infinite recline positions, an adjustable leg rest and smooth front-wheel suspension. The stroller also features CYBEX’s updated luxurious fabrics, with added detailing on the wheels for a contemporary finish.

The LIBELLE comes in five different colours including River Blue, Navy Blue, Soho Grey, Magnolia Pink and Deep Black. A travel bag can be purchased separately. www.cybex-online.com product launcher 33

CYBEX-ONLINE.COM

Wheeled Goods & Car Seats

STOP dangling legs in the car Introducing children’s comfort and safety with supported legs.

Basic System - CI Design

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KneeguardKids 3 is the first fully adjustable footrest for children (2-9 year old), that provides support, comfort, safety and the correct position in any forward facing car seat without a support leg in place. When children’s legs are dangling, strong pressure under their knees and calves, as a result of disordered blood and lymph circulation, is causing discomfort, numbness, pins and needles sensation and also weights the knee joints.

This footrest can be firmly and easily attached in both

vehicles with and without the Isofix system. The footrest helps maintaining the correct position of the hips and back in the car seat, correct seatbelt routing, without kicking the seat in front of them, resting their feet against the driver’s or passenger’s seat, escaping or even submarining under the seat belt. KneeguardKids 3 is the 2019 National Parenting Product Award Winner.

0204 5770675 sales@kneeguardkids.uk www.kneeguardkids.uk

Wheeled Goods & Car Seats

SAFETY T H AT GROWS WITH THE CHILD

2-IN-1 SEAT

PALLAS G i-SIZE

CYBEX launches Pallas G i-SIZE

UN R129/03, 76 – 150 CM, >15 M UP TO APPROX. 12 Y (FROM APPROX. 9 – 50 KG)

CYBEX, the global baby brand renowned for its safety and award-winning car seats, has launched a brand-new i-Size impact shield car seat.

Suitable from 15 months, the 2-in-1 Pallas G i-SIZE grows with your child to provide optimum support, superior protection and comfort.

Tested to the UN R129/03 latest standard, the car seat is packed full of safety and functionality including: More than 10 years of usability – your child is protected by an impact shield until they grow to 21kg (at least 105cm tall).

The impact shield is then removed, and the seat is secured by the vehicle seatbelt until they reach approximately 12 years old.

Over 40% less strain on the neck – the impact shield helps reduce the risk of neck injuries in a frontal collision when compared to a harness system. In a head-on collision, the child rolls forward over the impact shield, with impact force distributed across its large surface area.

Secures your child safely in seconds – the integrated adjustable impact shield secures your child easily, quickly and reliably.

For further information contact your CYBEX sales representative. www.cybex-online.com product launcher 35

SEAT WITH HARNESS SYSTEM

SEAT WITH IMPACT SHIELD

CYBEX-ONLINE.COM

Wheeled Goods & Car Seats

Features: Meets the i-Size ECE R129/03 standard ■ Suitable forward facing from 100-150cm, utilising 3-point vehicle belt with or without ISOSAFE ■ Adjustable ISOSAFE connectors lock seat to vehicle anchor points ■ High back support holds belt positioning in proper place and provides a comfortable spot for kids to rest their head ■ Guard Surround Safety panels add extra layers of side impact protection and remove to add extra cabin space ■ Side impact protection provides added security for the head, body and hips ■ One-hand, 10 position height adjustable headrest accommodates growing kids ■ Fits 3 i-Size boosters across the second row of any i-Size vehicle up to 135 cm ■ Two cupholders hold drinks and snacks and tuck-away when not in use ■ Memory foam cushion in the seat pad ■ Lightweight and easily transferrable from vehicle to vehicle ■ Well-marked belt guide clears the path for simple and intuitive installation ■ Removable, machine washable covers ■ Padded arm rests ■ Plush knit fabrics www.uk.joiebaby.com ■

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Space saver Make every adventure easy going with the i-Trillo lx from Joie Meet Joie’s latest i-Size booster, the i-Trillo lx - a sleek space saver that is packed with the latest safety features. This i-Sized big sister to the trillo and trillo lx will give you peace of mind that kiddo’s are safe and secure, whilst riding in absolute comfort.

Little ones will have the best level of protection thanks to standout features including side impact protection and extra firm ISOSAFE plus belt install, that means the i-Trillo lx has passed some of the

most rigorous safety tests around. Easy to use, colour coded guides clear the path to a simple and intuitive buckle up with a 3-point harness seatbelt.

Whether little one has grown over night or users are transporting travellers of difference sizes, the 10-position head rest adjusts with just one hand to quickly match passengers of varying heights and provide the perfect fit.

The high back support holds the vehicle seatbelt

securely in place for even the most fidgety of passengers and gives sleepy ones the perfect place to rest their heads as they doze – ‘are we nearly there yet’ will be a phrase of the past, they’ll be too comfortable to notice.

Lots of littles in tow?

The i-Trillo lx will help keep them in line with a guaranteed 3-across fit in i-Size vehicles until kiddos reach 135cms.

I-Trillo lx is available in shale, from good nursery retailers.

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Safety

5 Point Plus Anti-Escape Celebrates 10 Years It is estimated that more than 70% of toddlers wriggle their shoulders out of the car seat straps, rendering the child car seat useless in a collision.

The issue with child car seats is that, even with a correctly fitted harness, a toddler can easily push their arms under the straps.

After 10 years supplying the multi-award winning anti-escape accessory to leading retailers around the world, and licensing to Cosatto, 5 Point Plus decided to introduce a new model that aims to prevent toddlers learning to escape in the first place. Up until now parents had to wait until their child

rendered their car seat ineffective before taking action.

What happens in the event of a collision? Neither rear nor forward facing child car seats are safe in the event of a collision if the toddler is improperly restrained. The child will be at risk of life changing or lifethreatening injuries.

Collisions only happen to other people, right? No one intends having an accident, but research shows that children increase driver distraction, and an escapee child does provoke parents to take their eyes off the road in front of them.

Product Launcher spoke to Richard Knight, Founder of 5 Point Plus, on why they have lowered the starting age for their anti-escape system. Speaking at the launch in the Japanese market Richard said “It is important that children do not learn to wriggle out of their harness in the first place.

Prevention is better than cure! We have identified that parents are more receptive to safety messages when they first have their baby. By lowering the age group to 6 months it is easier for

retailers to reach parents of new babies and help raise awareness on how to use a car seat correctly.”

The 5 Point Plus is now available in one size and is adjustable for infants aged from 6 months through to 4-year-olds (model No. 5pp0648). Not only helping to protect children from an earlier age, but it is also simpler for shops to stock. richard@5pointplus.com Wholesale enquiries: mike@babyprice.co.uk

Sales Manager UK & Ireland: Gabriella Amodeo +44 7949 995448 Gabriella@leclercbaby.com

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New for 2021 Suitable for 6 months

4 years

Don’t let your child be a crash statistic

Reduce the risk of driver distraction

RRP £25 www.5pointplus.com

Furniture

The nursery and beyond Introducing the Serena Co-Sleep Crib from Gaia Baby Putting sustainability at the heart of everything they do, the UK owned “Gaia Baby” company has pledged to bring parents’ innovative and beautiful furniture for the nursery and beyond. Building on momentum from the success of the Serena Nursery Rocking chair & the Complete Sleep cot, Gaia Baby is excited to add the “Serena Co-Sleep Crib’ to its’ stunning furniture collection.

The ‘Serena Co-Sleep Crib’ is beautifully crafted from natural FSC Certified sustainable wood. Its’ softly contoured shape enfolds your baby in a cosy sleep area with a drop down

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front panel so parents can sleep easy and bond with their baby fully visible, close by and easily accessible. The crib boasts 6 different height adjustments from 40cm-70cm and is fully compliant with the latest BSEN1130:2019 standards. This luxury newborn crib mattress (included) features “Cool Plus” temperature regulating technology to help baby stay cool and fully ventilated.

Unlike most other cribs, this Serena Co-Sleep converts to a full size cot for use up to 5 years old with the addition of the ‘Serena Crib to Cot Conversion’ kit (purchased separately).

Further Information: Gaia Serena Co-Sleep Crib (incl.mattress) £389.99 Gaia Serena Crib to Cot Conversion £360.00

For full details please contact: karl@gaia-baby.com or tanya@gaia-baby.com (UK) or joanne@gaia-baby.com (Ireland)

Furniture

Product Launcher took time out to chat with nursery furniture brands CuddleCo and Gaia Baby to find out what current consumer expectations are and retailer benefits when we look at nursery furniture.

Rachel Halliburton Product Manager, CuddleCo Are there any current consumer trends when we look at nursery furniture?

Joanne O’Grady

Co-Founder & Director, Gaia Baby Are there any current consumer trends when we look at nursery furniture?

Certainly there is a significant increase in the level of interest in Nursery Décor. How you kit your nursery out has become a subject of great interaction on Instagram and similar platforms. Classic All-White or Natural Wood options are proving their popularity as people are more inclined to play around with interior trends on walls/ soft furnishings and accessories.

Are consumers considering price vs. function on nursery furniture?

Increasingly, we see consumers looking for pieces that will last the test of time. They are willing to pay a small premium for an item that has added functionality but price is still a major consideration.

How important are new products for retailers within this category?

Innovation and newness are key to capturing the interest of your audience. Once you engage with your customer at any level, the chances of converting that sale is far greater.

What benefits can retailers expect by stocking new products in this category?

Increasingly, we see a willingness amongst consumers to shop and support their local retailers. By having something new to show them, you are giving them a reason to shop with you. Offering a range of price and functional options across the category gives the reassurance and confidence the customer needs to shop local.

We are seeing a strong move into more contemporary designs which bring clean lines and natural materials to the fore. This can be seen in the mid-century styling and natural birch wood on our new Torsten and Lukas ranges from Troll Nursery. We find that the two-tone colourways such as our bestselling Clara White & Ash are outselling ranges which are just white, so we are launching the Troll ranges in White & Natural and Grey & Natural.

How important are new products within this category?

Newness is always key to drive awareness of brands in retailers - everyone wants to know what’s new.

We launched a trade catalogue to showcase the huge range of items we offer across all our brands.

Although nursery trends do not move as quickly as the rest of the home, customers want to see nursery items which suit their personal style so brands need to keep current.

What benefits can retailers expect by stocking new products in this category?

New products in the latest colours and styles will draw people to a store (online or bricks & mortar) and they will ‘shop the look’ with add on home décor items such as our stylish animal heads from Childhome. On a more serious note as safety standards are updated the newest items will meet the newest standards which some customers might be searching for; cribs and bedside sleepers as an example.

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Furniture

Lukas White & Natural

Torsten Grey and Teak

Furniture features with CuddleCo CuddleCo are pleased to announce their new furniture launches for 2021, available at the end of March Troll Nursery Furniture

Troll Lukas Range

CuddleCo are now the exclusive distributers for Troll Nursery in the UK. Their stylish Scandinavian designs offer an alternative to products in the market. Made at their factory in Latvia from local birch wood and finished to a high standard with non toxic water based paints. Each item is thoroughly tested to the required safety standard. Contact CuddleCo for drop ship options and bundles to suit each customer’s price point

The Lukas is available in both Cot and Cot Bed and 2 colourways; White/ Natural and Soft Grey/Natural. The range has a beautiful balance between its subtly curved corners and delicate spindles in natural birch. The Cot and Cot Bed have 3 base positions for each child’s development stage and the Cot Bed is supplied with a simple rail to convert into a day bed to allow for use up to 4 years.

The Changing table is a space saving solution; the forward facing design covers a useful drawer and has 2 open shelves underneath for easy storage.

Troll Torsten Range This collection showcases softly curved edges and a striking angled leg design.

Available in White/Natural Birch and Grey/ Teak it gives any nursery a contemporary look. The Cot has 3 base positions to enable it to grow safely with any child and a separate conversion rail is available to allow customers to use the Cot for longer.

The Cot Bed also has 3 base positions and includes all the parts needed to convert into a toddler bed.

The Dresser is a statement piece of furniture for any nursery. The handle free design has 3 soft closing drawers to keep the nursery a tranquil place. The Changing Top can be added to the dresser, or placed on the Torsten Cot as a Cot top changer.

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Troll Retro Crib

CuddleCo Clara Furniture

Inspired by mid-century modern designs the Retro Crib has tapered legs in a natural finish to contrast with the white painted body above. Softly curved corners add to the retro look and customers can be confident that it meets the most up to date standard of BS EN 1130:2019.

Customers love the undulating curves of the bestselling Clara furniture in White/ Ash. The range includes a Cot Bed with toddler bed conversion for use up to 4 years, a wardrobe, dresser with removable changer and a new shelf addition to the range to maximise storage options.

Contact sales for more details or to get a copy of our new digital online brochure | Sales@cuddleco.co.uk | 0161 702 5062

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Furniture

Room to grow with Babymore The Babymore Luno and Veni ranges offer your customers a modern, warm, and clean design, with the neatest lines and a beautifully textured Warm Oak or Oak White wood effect finish. They will sit stylishly in any baby’s nursery.

These 3-piece room sets consist of the Luno or Veni cot bed, changing unit and double wardrobe. In a busy category, the Luno Veni stands out from the crowd, with superior build quality of the highest standard, and the additional option of a generous underdrawer for use beneath both bed styles plus a co-ordinated cot top changer where space is at a premium.

Both the Luno and Veni cot beds have three mattress base positions, the highest allowing parents or carers the ability to put down and pick up new-borns without too much stress on their backs through needlessly bending too low.

Then, as baby grows and starts to move and explore their world, the mattress base can be lowered through an additional two positions, keeping them safe and perfectly secure at all ages while the additional teething rails protect their teeth and gums.

When baby is standing and walking, the Luno and Veni can be easily transformed into a sturdy, smart toddler 44 product launcher

bed that gives them the familiarity of the cot bed they have been used to for so long. Once transformed, their new toddler bed can be used until they are approximately four years old. Requires a 140 x 70cm mattress.

The LV changing unit is a stylish piece of furniture, that will be available to be used for many years to come. Three large capacity, generously deep drawers, offer ample space for all their essentials, clothes, and baby’s growing cache of toys. All the drawers feature two elegant, brushed metal handles and they easily glide on smooth metal runners allowing them to open without fuss.

The changing section can be detached from the top of the chest unit, leaving no unnecessary fixings showing, it easily accommodates a standard sized changing mat and is set at the perfect height for parents. When the changing area is no longer needed the changing section can be easily removed and creates a more traditional chest of drawers.

Making up this lovely 3pc set is the LV double wardrobe, it boasts a huge cupboard space, a hanging rail and an adjustable shelf for all your baby’s clothes and possessions. The wardrobe has soft close doors. Underneath the cupboard area is a generously deep capacity drawer, giving plenty of additional space. Elegant, brushed metal handles are used to complete the look.

020 3475 5588 info@babymore.co.uk www.babymore.co.uk

Sleeptime Baby Nests

Hugged to

perfection SnuggleMe: The next best thing to being held in your arms The Snuggle Me Lounger is a unique lounging pad designed to hug baby’s full body. This snuggling sensation is highly effective at calming and comforting baby when an extra pair of hands are needed.

The Snuggle Me is patented as a sensory lounger. This means that it will give baby the sensation of a hug/touch. When you lay baby down on the centre sling, the sides gently pull in to hug baby, helping them stay fully supported in an ergonomic position, minimising the risk of flat head syndrome and providing a comforting and safe haven for supervised lounging, tummy time or sitting support.

The Snuggle Me lounging pad is suitable from birth - 9 months and can be used alone or with a selected choice of 100% GOTS certified organic cotton cover.

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About SnuggleMe Organic: Mia Carr created the Snuggle Me in 2007 after having twin boys. She struggled juggling both of their needs and the needs of a toddler at the same time. All she needed was someone to come in and just HOLD a baby for her.

She and her team got to work and designed a portable nest that would simulate the feeling of being held. It was the very first baby lounger, a brand new category of product.

Eco Friendly Snuggle Me products are made in the USA from GOTS certified organic cotton. The lounger is filled with polyester fibre with zero added chemicals or flame retardants, making it a washable lounger that is 100% eco-friendly.

The Snuggle Me is designed to fit your baby’s head and torso with their legs draped over the bottom end of the lounger. This tight-fit design helps to keep your baby in place. There are also no buckles or straps to become entangled with. The Snuggle Me has a 13 year history of safe use, longer than any other option on the market.

Distributed in the UK and Ireland.

To know more, please contact Sarah sales@cleverclogstrading.co.uk or Joanne joanne@cleverclogs.ie

“The Next Best Thing To Being Held”

The infant lounger is recommended for infants ages 0-9 months.

Unpadded center sling causes sides to pull in and hug baby.

Intended for supervised use only. Do not place in cribs or baskets.

Tight fit helps keep baby on their back and in place.

Made from 100% organic GOTS certified material.

Virgin polyester fiber fill allows lounger to be machine washable.

Made in the USA.

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Distributed in the UK and Ireland by Clever Clogs | Contact: sales@cleverclogstrading.co.uk

Feeding

The Strongest Suction Plate The new EasyMat MiniMax with 5 points of suction, plus also doubles as a lunch box for meals on the go.

EasyTots, an award-winning creator of baby-friendly weaning products, is adding a brand-new product to its collection. The MiniMax mirrors the main features of the brand’s best-selling EasyMat Mini divided plate, including four corner suction points, portable folding sides, a sealed lid and a carry case. However, the MiniMax offers an open plate version, which maximises the space for food, doubles as a bowl, and it has an additional strong suction base in the centre of the mat, making the plate stronger than ever.

Owner Helen said: “With the new EasyMat MiniMax, we believe we have created the strongest suction mat on the market. One reservation that people have to buying suction mats is that they lack confidence in the product’s ability to stop their child from removing it. We believe we have solved that problem.” sales@easytots.com www.easytots.com

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EasyTots has been determined to continue to create products that stay put resulting in less mess, but also be used as a portable storage solution for meals on the go.

Bathtime

Bathing Beauties are freshening up bathtime Fashion and safety-conscious mums will love Angelcare’s new, soft, up-to-the-minute colours in their ever-popular bath supports.

The muted tones bring them bang up to date while still maintaining the popular features they’re known and loved for. Their secure designs hold baby comfortably in quickly warming material leaving parents’ hands free to wash and play. They are simple to use directly in the bath and are made from smart, hygienic, mould resistant material.

Completing bathtime safety, their new Bath & Room Thermometer provides accurate temperature readings for the bath or nursery. The digital display includes hot and low indicators and a high temperature alert. The charming seal will entertain little ones whilst in the bath as it meets toy standards, and afterwards can stand on a nursery shelf. It activates with just a shake and has a power saving mode.

These new Angelcare products are the perfect additions to bath time.

01785 503 305 | angelcarebaby.com

Making a splash

at bathtime!

Our popular bathing beauties are re-launched in three new, fresh, fashion colours Simple to use directly in the bath Secure designs hold baby comfortably in quickly warming soft touch material Smart, hygienic and mould resistant Meet Angelcare Happy Seal Our new super cute Bath & Room Thermometer!

Simple. Smart. Secure. angelcarebaby.com

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Concept & Innovation Award Winner 2019

Awards

Revolutionary Doona car seat

Great innovation with Sandsliders

Encouraging product innovation The Baby Products Association, the UK’s trade organisation supporting manufacturers and suppliers of baby goods and promoting safety in the UK, has announced that its 2021 Concept & Innovation Awards are now open for entry.

The awards have provided the spring board for numerous innovative new baby products over the years including the revolutionary Doona car seat with integrated wheels; the 5 Point Plus safety harness which stops a child escaping from car seat belts; Sandsliders – a simple device that allows pushchairs to be pulled across a beach or gravel; the Rockit portable stroller rocker; and the 2019 winner CotCool – a safe air conditioning unit that attaches to the cot side to regulate the temperature within. This is expected to arrive in shops in summer 2021.

Robert Anslow, managing director of the Baby Products Association explains: “Innovation and product safety are one of the prime missions for the association and over the years we have been presented with some extremely interesting and innovative ideas. Some of these turn out to be too ambitious in terms of manufacturing costs and realistic retail prices and there are always concerns about how some of the designs will be able to comply with rigorous testing and safety standards.

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“The Baby Products Association judges are a team of experts with many years combined experience in all aspects of baby products from design and manufacture, to safety and compliance to retail and marketing. They have been able to advise and guide entrepreneurs and help and support them in their journey to market.

Sadly there have also been disappointments along the way, with some who have invested thousands of pounds in trying to launch a product idea, which the judges simply don’t see as being viable.”

The Concept & Innovation Awards have always been presented and announced at the UK’s only baby trade show, Harrogate International Nursery Fair each year, but had to be postponed because of the Covid pandemic in 2020. With the announcement from the government that Covid restrictions will be lifted for events from 21st June 2021, the show is now planned to go ahead from 27th to 29th June 2021 once again providing the platform for the awards.

Entries are invited from anyone with

an interesting and unique baby product idea – this could be from companies already working in the sector, mumpreneurs (or dadpreneurs!), to college and university students – the only criteria is that the product must not be launched into the market place prior to the trade show in June.

Julie Milne, membership and technical manager for the Association, explains: “The product ideas submitted can be anything from just a simple idea which has just been drawn out with explanations about how the product will perform; to products which have already reached the prototype stage and are much further along in their journey.”

More information and entry forms are available to download from the website at www.b-p-a.org – the deadline to submit entries is 5.00pm on 23rd April 2021. These will be shortlisted, with the finalists invited to Harrogate International Nursery Fair to present their ideas to the industry.

Cool Innovation

Innovation

Cot Cool is a new product innovation to the nursery sector helping babies sleep by cooling and circulating air around their space.

Cot Cool has clever thermal technology inside that reduces the air temperature by 8oC! Simply attach it to the cot/crib rails and power on.

Design Director and Inventor, Chris Melia told Product Launcher: “We’ve had phenomenal interest in Cot Cool over the past 12 months, we saw a huge spike last summer which was fantastic. I know first-hand that the market is eager for innovation like this!”

Warm air is converted to cool air, relieving a baby’s discomfort and encouraging a restful sleep. Great for expectant Mums and holidays too. It’s a mini AC pod without chemicals or water tank to refill.

Chris says, “It’s been two years since winning the BPA Concept & Innovation Awards at Harrogate and now we’re excited to start accepting pre-orders.”

You can find out more about the Cot Cool by visiting their website. chris@cotcool.co.uk | www.cotcool.co.uk Instagram: @cotcool_uk

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Footwear

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Sock Ons Step Out in Style!

Socks have always been a traditional baby gift, but Sock Ons are a gift that no baby or sane parent can do without!

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Sock Ons are a fantastic low-cost, high-value nursery gadget, designed by a mum-of-seven to combat that age-old problem of babies losing or pulling off their socks.

While Sock Ons help keep little socks in place, parents and gift buyers looking for something new to keep little explorers happy love the new Step Ons sock shoes.

Step Ons are half sock + half shoe, ideal for crawling, cruising and walking babies, designed for the first 3 stages of movement, with soft and flexible rubber soles (made out of 100% non-toxic TPE rubber) protecting little feet whilst encouraging exploration of the world both indoor and out!

Perfect for playgrounds and soft play, Step Ons which are light and flexible, make an ideal first shoe, allowing feet to be close to the ground for balance whilst providing a barefoot sensation with the added protection of shoes!

Available in 5 funky designs and colours. Affordable RRP and perfect gift packaging.

Visit www.sockons.co.uk to purchase directly from their trade website.

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Footwear

G’Day Mate!

Discover The Outback With Poco Nido as they launch their SS21 Australia Themed Mini Shoe Collection.

Toddlers can explore the Australian Outback from the comfort of home with the new SS21 Mini Shoe collection. With designs inspired by life down under, budding Aussies can explore all the colours of the world through their first precious steps.

All the iconic favourites of Australia are represented in this quirky new, hand-printed Mini shoe collection. The prints feature Kangaroos, Platypus, Great White Sharks and even a sweet hugging Koala. There’s Big Bird Emus and surfing Rockhopper Penguins for the avian enthusiast, and the magnificent plant life of Down Under is not forgotten with the Australian Flowers and Coral Reef prints.

Also available in the collection, a stunning selection of Plain Mini shoes in vibrant colours, including Galah Pink, Ember Orange and Chestnut Purple, designed to evoke daydreams of sunning yourself on the famous Bondi beach, or exploring Uluru.

The perfect pick for the most memorable first pair of shoes, Poco Nido’s Mini range is available in UK sizes 1-8 and features an innovative barefoot friendly suede sole and genius pull-on stay-on technology. www.poconido.com

Mohammed Patel Kiddies Kingdom

Retail

Spotlight

When it comes to new product launches, it is extremely important that, as technology moves forward so does the baby industry, both from a trends and practicality perspective.

Innovative product design with parents in mind is always welcomed and helps make a positive change to parents-to-be.

Product Launcher asked independent nursery retailers why new product launches are important to their business - here’s what they had to say…

Sara Hubbard Whites Farm Baby Barn New product launches are very important to us as a business - they create excitement among our customers and the social media reach and connection we get from sharing new products always helps us engage with new potential customers. People want the latest product, the next best thing, so new products help us keep our store in the forefront of people’s minds.

Ian Davidson Babylicious

John Barker Pramland New products are hugely important as it generates an interest and gives customers a reason to visit your store.

Let’s be honest anything that can bring a customer through your front door deserves a place on your shop floor. It also drives innovation and product development.

In an industry governed by safety and the importance of looking after a baby, new products just illustrate the constant evolution required.

Look at rotating group 0/1 car seats, 6 or 7 years ago it seemed like the next fad, but now those products have changed the industry - they’ve completely changed how we view the entire car seat market.

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New product launches are crucial to any business. However I do feel their is a lot of nursery product in our industry that has no USP or star quality. It’s great when a new product is launched that really offers that something different Ian taking time out with which also reflect Maxi Cosi Troopers! current consumer attitudes with regard to eco-friendly. Nursery is a sector where there is so much wastage. This is an area that really needs to be addressed in our industry to reflect caring more for the environment, thinking about our carbon footprint and of course future generations.

Suppliers Snapshot

Helen Cottrill

Marketing Director, Enesco Why are new product launches important to our industry sector?

It’s so important for retailers to be able to refresh their instore or on line displays, and NEW always catches the consumer eye, however we do find that with evergreen brands like Beatrix Potter we consistently see the same items being best sellers for many years.

What benefits are there for retailers who showcase new products either on their website or via their shop floors?

We are all driven by what’s new, when gifting people often look for new as a play safe way of not getting a duplicate gift or there is an assumption that new is better. In retail a high percentage of sales are impulse sales, so the more eye-catching your displays makes it more likely are that people will stop and take a look or browse your website. Of course anything that a retailer has not stocked before is new to them, so it’s always a good idea to look at their suppliers whole portfolio.

Product Launcher asked a number of Nursery Brands for their thoughts on the importance of new product launches within our industry.

Luke Burns

General Manager, Cybex Why are new product launches important to our industry sector?

New product launches are an integral part of our business and we pride ourselves on bringing the latest innovations, newness and fashion collections to our retailers and their customers. We are operating in a busy industry sector and a successful NPD strategy means nursery brands can maintain their competitive edge and truly capture the attention of consumers.

Whether it’s the latest car seat designed to enhance child safety or a new fashion collection collaboration, new product launches provide an opportunity to introduce the latest in design, technology and new trends. R & D teams are tasked with developing new concepts to ensure the highest levels of safety in car seat and pushchair design without compromising on style, and this is an important part of our NDP programme.

What benefits are there for retailers who showcase new products either on their website or via their shop floors?

Throughout lockdown retailers have had to rely more on their websites and social channels to showcase new products in the nursery sector. This has been achieved successfully through product launch videos and live demos for consumers. However, for me nothing beats an in-store event to showcase the launch of a new product.

Supporting retailers with new product displays and in-store POS is an opportunity to bring the brand to life for the consumer. Well trained sales teams can also engage with shoppers on a one to one basis with product demonstrations and a Q & A session about everything from car seat safety to the best pushchair for city living.

Chris Melia

Director, Cot Cool Why are new product launches important to our industry sector?

In these unprecedented times we must keep up momentum with exciting new products and innovations. Now more than ever, a well-timed product launch is crucial in maintaining a competitive edge and improving brand recognition which ultimately attracts those vital new customers we all need.

What benefits are there for retailers who showcase new products either on their website or via their shop floors?

New parents go to social media influencers for the latest must have baby products – it’s essential as a retailer to showcase these same products to generate familiarity and an immediate relationship with the customer. If there’s a hot product trending on Instagram then you have to be shouting about it! product launcher 55