Effortlessly steer through narrow spaces with this essential travel ready bundle, including valora™ pushchair, ramble™ xl carr y cot, i-Level™ Pro infant car seat and i-Base™ Encore.
For more information and all sale enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com
Editor Penny Franks penny@lemapublishing.co.uk
Sales Director Claire Naish clairenaish@lemapublishing.co.uk
Production Director Paul Naish paul@lemapublishing.co.uk
hauck’s Fly N Care is a compact all-in-one travel buggy designed to make every family journey feel lighter, easier and more comfortable from day one. Find out more over on page 6.
Supplier Interview
Damon Marriott, Head of Product Management at Joie, discusses the growing demand for compact convenience, the importance of style and functionality, and how innovation continues to shape the future of pushchairs and strollers.
Retailer Interview
Director Raj Sanghera has a front row view of the rapidly evolving wheeled goods market. From compact travel solutions and folding carry cots to the growing influence of social media and changing consumer expectations, he shares how today’s parents are shopping, what innovations are making the biggest impact, and why in-store experiences continue to play such an important role in the buying journey.
Focus: Design & Innovation
Scott Blease, Founder of Plan A Product Development explores how thoughtful product development and creative engineering are helping to shape the next generation of wheeled goods solutions.
Editor’s letter
Welcome to our latest Wheeled Goods Supplement, where we shine the spotlight on one of the most exciting, innovative and fast-moving categories within the nursery industry.
Few product sectors evolve quite as rapidly as wheeled goods. From pushchairs and strollers to travel systems and compact travel solutions, manufacturers continue to push the boundaries of design, functionality and convenience. As parents’ lifestyles change, so too do their expectations, creating a constant demand for products that
Check out our Cover Story on the Fly N Care by hauck over on page 6.
are smarter, lighter, more versatile and easier to use than ever before.
One of the biggest developments in recent years has been the continued rise of the compact fold. Parents are increasingly seeking products that fit seamlessly into busy lives, whether navigating public transport, storing a stroller in a small apartment or preparing for family holidays. This demand has fuelled the popularity of cabin friendly travel products, allowing families to move through airports and beyond with greater ease and confidence.
Innovation certainly has not stopped there. More recently, we have seen the introduction of folding carry cots that can remain attached to the chassis, o ering an even more convenient solution for parents who want to maximise practicality without compromising on comfort for their little one. It is developments such as these that demonstrate just how responsive this category has become to the needs of modern families.
Within these pages, we take a closer look at the trends, challenges and opportunities shaping today’s wheeled goods market. We gain valuable insight from Damon Marriott, Head of Product Management at Joie, who discusses the growing demand for compact convenience, the importance of balancing style with functionality and how ongoing innovation continues to influence the future direction of pushchairs and strollers.
We also speak with independent retailer Chelsea Baby, where Director Raj Sanghera o ers a unique
perspective from the shop floor. With a front row seat to the rapidly evolving wheeled goods market, Raj shares his thoughts on everything from compact travel solutions and folding carry cots to the growing influence of social media and changing consumer expectations. He also highlights why the in-store experience remains such an important part of the purchasing journey, despite the increasing role of digital channels in product discovery and research.
You will find a host of leading brands featured throughout the supplement, each showcasing exciting new products, fresh thinking and innovative solutions designed to meet the needs of today’s parents. From practical everyday essentials to premium lifestyle products, there is plenty to discover and plenty of inspiration.
As always, you will find a host of leading brands featured throughout the supplement, each showcasing exciting new products, fresh thinking and innovative solutions designed to meet the needs of today’s parents. From practical everyday essentials
to premium lifestyle products, there is plenty to discover and plenty of inspiration.
Our Cover Star this issue is hauck, which provides an excellent insight into its Fly N Care. This compact all in one travel buggy has been designed to make every family journey feel lighter, easier and more comfortable from day one. To find out more about the features and benefits behind this exciting product, simply turn to page 6.
Elsewhere in the supplement, we are delighted to feature an article from Scott Blease, Founder of Plan A Product Development. In The Power of Design: How Innovation is Driving the Future of Wheeled Goods, Scott explores how thoughtful product development and creative engineering are helping to shape the next generation of wheeled goods solutions.
For retailers, the importance of this category cannot be overstated. Wheeled goods continue to be a major purchase decision for parents and remain a key driver of footfall, online engagement and sales. They also provide fantastic opportunities for creating compelling social media content, with new launches, innovative features and real-life demonstrations generating strong consumer interest and interaction. Whether in store, online or across social platforms, wheeled goods remain one of the most influential and engaging categories within the nursery sector.
We hope you enjoy the supplement and find plenty of ideas, inspiration and insight across the following pages.
Turn heads with the Red Kite Push Me Cruise
The Push Me Cruise 3 in 1 Travel System now available in Chestnut and Onyx with all the functions and features every parent expects including a folding carry cot function
Designed for modern families who refuse to compromise on style, comfort, or practicality, the Push Me Cruise travel system delivers a premium travel experience from newborn through to toddlerhood (up to 22kg). Available in elegant Chestnut and sophisticated Onyx, it offers a beautifully coordinated all-in-one solution for every stage of a child’s journey.
At its heart is a versatile 2-in-1 seat unit that effortlessly transitions between parent-facing and world-facing positions, alongside a luxurious folding carrycot that provides a safe, cosy environment for newborns. The lightweight chassis, complete with full suspension and lockable swivel wheels, ensures
exceptional manoeuvrability and a smooth ride across a variety of terrains.
Thoughtfully designed with premium soft-touch fabrics, leather-effect detailing, extendable canopies, and a one-hand reclining seat, every element combines comfort with convenience. Complete with an R129 infant carrier, spacious storage basket, and weather-ready accessories, Push Me Cruise is the perfect companion for stylish everyday adventures.
Contact the below for further information. Nick Tucker: n.tucker@redkitebaby.com / Emily Tucker: e.tucker@redkitebaby.com www.redkitebaby.co.uk
Ready For
hauck’s Fly N Care is a compact all-in-one travel buggy designed to make every family journey feel lighter, easier and more comfortable from day one.
Family travel is full of little moments that matter: the rst ight with a baby, a weekend away, a train journey to see grandparents, a busy school run with a toddler in tow, or a city break where every hand and every centimetre of space counts. For modern parents, a stroller needs to do more than simply get from A to B. It needs to fold quickly, carry easily, keep children comfortable and make life feel that little bit simpler.
hauck’s Fly N Care has been created for exactly these moments. As part of hauck’s new stroller generation, it brings together compact travel convenience, thoughtful comfort and everyday practicality in one all-in-one buggy. Designed for families who love to move, Fly N Care is ready for airports, train platforms, car boots, pavements and spontaneous days out.
Compactness is at the heart of the product story. Fly N Care folds down to 55 x 45 x 24.5cm and is described as IATA-compatible, making it a natural companion for families planning ights, holidays and short breaks, as well as those who simply want a buggy that stores neatly at home or in the car.
One of Fly N Care’s biggest strengths is that it comes as a complete travel-ready package. The set includes the buggy, seat liner, carry strap, transport bag and
infant car seat adapters, meaning the key travel essentials are already included. For parents, this removes complexity and adds reassurance: everything needed for the next journey is ready from the start.
The one-hand Auto-Fold function has been designed around real family life. When parents are holding a baby, guiding a toddler or managing bags, Fly N Care can be folded quickly and easily. Once folded, it can be carried comfortably over the shoulder using the padded carry strap or placed in the included transport bag, helping families move smoothly through busy spaces.
Comfort has been carefully considered too. Fly N Care is suitable from birth up to 22kg, o ering a exible solution from the earliest days through to toddlerhood. The softly padded seat, additional seat liner and adjustable ve-point harness help little passengers feel secure and supported, while the one-hand adjustable backrest can be moved into a lie- at position for naps on the go.
Everyday details make the di erence. A swivel and removable bumper bar makes getting in and out easier, while the four-wheel suspension and puncture-proof EVA wheels help create a smoother ride across di erent surfaces. Whether families are rolling through an airport, crossing city streets or enjoying a day out, Fly N Care is designed to keep moving with them.
Take-O
For warmer days and longer adventures, the extendable XL canopy with UPF 50+ protection o ers shade and comfort. Large mesh inserts in the canopy and backrest support air ow, helping children stay comfortable when travelling or exploring outdoors. A spacious basket provides room for everyday essentials, from snacks and toys to blankets and changing items, while washable fabrics help keep the buggy fresh for the next outing.
Fly N Care also gives families extra exibility as a travel-system option. With the included adapters, it can be used with common infant car seats, making transitions between car, stroller and travel situations easier. This strengthens Fly N Care’s role as more than a compact holiday buggy: it is a complete mobility solution for families from day one.
The design language adds to the sense of ease and con dence. With its modern silhouette, leather-look handle and bumper bar, and two stylish colour options - Sage Green and Black - Fly N Care combines practicality with a premium feel. It is compact and functional, but still looks considered; a buggy parents can feel good about using every day.
Fly N Care sits within hauck’s new stroller generation, a collection shaped around the way families live, travel and move today. For parents who want an even lighter option, Lite N Care brings a powerful innovation story to the range. With its carbon frame and ultra-light weight of just 5.5kg, Lite N Care is made for maximum lightness without losing comfort, stability or style. It is suitable from birth up to 22kg and includes one-hand folding, a carry strap, UV 50+ protection, XL ventilation and elegant design details.
“
Fly N Care folds down to 55 x 45 x 24.5cm and is described as IATA-compatible, making it a natural companion for families planning ights, holidays and short breaks, as well as those who simply want a buggy that stores neatly at home or in the car. ”
For families looking for smart folding and practical everyday exibility, Fold N Care adds another now available choice within the same stroller generation. Together, Fly N Care, Lite N Care and Fold N Care give parents di erent ways to nd the right t for their lifestyle, whether they prioritise an all-in-one travel package, ultra-light carbon innovation or compact everyday handling.
At the heart of this story is Fly N Care: compact, complete and ready to make every journey feel easier from the very rst step.
Lite N Care’s appeal is further underlined by its awards, including German Design Award 2026 Winner and Loved By Parents Platinum Winner. These recognitions support what parents can immediately feel when they lift it: a stroller designed to make everyday movement lighter. info@hauckuk.com www.hauck.de/en
Compact Style For Every Journey
From cabin-approved travel companions to everyday UK essentials, CYBEX’s compact pushchair range supports modern families through every journey, at home or abroad, without compromising on style or functionality.
As families look ahead to the busy summer travel season, the demand for compact, versatile pushchairs continues to grow. Whether jetting off abroad or planning a UK staycation, parents want solutions that offer both convenience and comfort, without compromising on design. CYBEX meets this need with a thoughtfully engineered range of compact pushchairs, including the Orfeo, Libelle and Beezy. Each designed to support different travel moments while maintaining the brand’s signature aesthetic and performance.
For families travelling on an aeroplane, hand luggage compatibility has become an increasingly important consideration. Both the CYBEX Orfeo and Libelle are designed with this in mind, offering ultra-compact folds that meet cabin size requirements on many airlines. Lightweight and easy to carry, they are ideal for navigating busy airports, boarding flights with ease and simplifying the overall travel experience. Despite their compact size, both models deliver on comfort and practicality, ensuring children remain supported throughout the journey while parents benefit from effortless handling.
The Orfeo combines compact functionality with enhanced comfort features. The Orfeo is also suitable from birth.
Meanwhile, the Libelle stands out as one of the lightest options in its category, offering an ultra-compact fold that is perfect for families prioritising portability without sacrificing quality.
Closer to home, the CYBEX Beezy offers a versatile solution for UK-based travel, from countryside escapes to city breaks. Designed with everyday usability in mind, it provides a smooth, comfortable ride across a variety of terrains, making it ideal for staycations or even everyday use! Its compact fold and robust design allow it to transition seamlessly between car, café and coastal walk, giving parents confidence in any setting. Across the entire range, CYBEX continues to prioritise both form and function. Each pushchair is designed with careful attention to detail, combining intuitive usability with premium finishes that align with modern lifestyle expectations. All three strollers come equipped with the game-changing features which CYBEX are known for, including the one-pull harness and a UPF50+ sun canopy.
This season, all three models are available in brand-new colourways, chocolate brown and cinnamon yellow, offering a sophisticated update that appeals to style-conscious parents. As travel habits evolve, compact pushchairs are no longer seen as secondary or occasional-use products. Instead, they have become essential, go-to solutions that support families across a wide variety of journeys. With the Orfeo, Libelle and Beezy in particular, CYBEX demonstrates how thoughtful design and innovation can elevate everyday travel, providing parents with trusted companions wherever their plans may take them.
For more information on the Orfeo, Libelle, Beezy or any of the CYBEX product range, please reach out to your CYBEX sales representative who can provide more details.
www.cybex-online.com
CYBEX Beezy
One-pull harness
Wheeled Goods
Joie
Joie has built a strong reputation within wheeled goods over the years, but from your perspective, what are parents really prioritising when choosing a pushchair or stroller in today’s market?
Some of the core priorities we see from parents are size and method of fold, weight and general ease of use. These are not necessarily ashy features, but nding the right balance between the core aspects of a stroller and the more “nice to have” features is key. Compact folds and cabin-friendly options appear to be dominating conversations within wheeled goods. How much has consumer demand shifted towards convenience-led products, and how is Joie responding to this trend?
Cabin approved capability was a natural next step for compact folds, and customer requests have de nitely become more prevalent in the last couple of years. Convenience for the parent is something we have traditionally leaned heavily into and is, of course, a big selling point. We will be releasing our cabin approved option very soon. If you had to pinpoint one area of wheeled goods that feels particularly strong or dominant right now, what would it be and why do you think it is resonating so well with families?
Innovation Meets Everyday Style
As one of the most recognised names in wheeled goods, Joie continues to evolve alongside the changing needs of modern families. In this interview, Damon Marriott, Head of Product Management at Joie, discusses the growing demand for compact convenience, the importance of style and functionality, and how innovation continues to shape the future of pushchairs and strollers.
Lately, it seems as though many brands have upped their game when it comes to the aesthetics of soft goods and hard goods, with all aspects of products working seamlessly together. The look and feel of products will always resonate strongly with parents when we are talking about wheeled goods, as strollers in particular are like an extension of themselves and a re ection of their personal style.
Innovation within wheeled goods never seems to slow down. From materials and folding mechanisms to multi-functional designs, where do you feel the biggest product developments are happening at the moment?
Quality and ease of fold is a highlight for me. There are now many mechanisms available that allow simple one hand folds, with the aim always being to make life simpler for parents. Fold and unfold is an incredibly important aspect of a stroller in a parent’s day to day life, so it is no surprise that it remains high on the priority list.
Parents today are incredibly style conscious but also want practicality and value. How important is it for brands to strike that balance between aesthetics, functionality and a ordability?
It is always a balancing act, but we tend to have an o ering at many price points within the market so we can provide
great products and value no matter what people’s budgets are.
Retailers are constantly looking for categories that keep shoppers engaged. What benefits can retailers gain from investing in a strong wheeled goods o ering, and how important is in store demonstration when selling these products?
In my opinion, wheeled goods is one of, if not the most important category to have showcased in store. Many parents want to try before they buy, as there are so many aspects to wheeled goods that must be weighed up and you cannot truly get a full picture when looking online. There is also the nancial outlay to consider, as this can be signi cant for strollers and bundles.
Social media now plays such a huge role in shaping buying decisions for parents. How have platforms like Instagram, TikTok and influencer content changed the way consumers discover and engage with wheeled goods brands?
Social media o ers a really good way for consumers to do their research before committing to a purchase. Social content can help inform users on a deeper level than websites and traditional media by showing real usage of the product and allowing consumers to hear genuine opinions from other users. This provides a research path that
can lead consumers to make an informed decision before going on to purchase either in store or online. Looking ahead, what trends or developments do you think will continue to shape the wheeled goods category over the next few years, and where do you see the biggest opportunities for growth and innovation?
It is always tough to tell, but one area we have been working on is enhanced manoeuvrability, which is, of course, a core aspect of any stroller that will hopefully make parents’ lives easier when out and about. We will continue to invest in improved functionality and ease of use, as we believe ensuring our products are simple to use but e ective is key for parents. www.joiebaby.com
Small but mighty – meet valora from Joie
New to the super stylish signature collection from Joie, valora is a slim and sophisticated addition that will keep busy parents rolling however the day unfolds.
Engineered with rst time parents in mind, valora blends intelligent design and lightweight performance with Joie Signature’s sleek sophistication.
Measuring in at just 51.5cm wide, valora is a slim and streamlined multitasker that, unlike many bulkier strollers, is designed to slip easily through tight doorways, crowded places and onto public transport.
Lightweight and ready to go, valora weighs just 8.8 kg making it simple to lift, yet sturdy enough to transport a child and all of their essentials.
Valora gives four strollers in one when combined with an infant car seat and carry cot – all on a compact frame. Sold separately, valora will team with i-Level Pro, sprint, and calmi R129 as well as i-Snug 2 and i-Jemini.
For those early newborn strolls, pair with ramble xl for a safe and ergonomic snooze. When they are ready to sit up and take in their surroundings, you can easily transition the seat unit from parent to world facing allowing them to see everything that’s going on around them.
When it’s time for nap, the seat easily reclines to a lie- at position for safer spines and easy breathing on the go.
Valora has been precision engineered for smooth strolls with all-wheel suspension and light but durable EVA tyres that glide easily over any bump, cobblestone or tough terrain.
The height adjustable push bar makes valora comfortable to use for parents of all heights. The full size UPF50+ and water-resistant canopy will keep little one sheltered from the elements, while the large storage basket and convenient storage pocket on the back of the seat give parents handy places to store all of their essentials.
When it’s time to pack up and go, valora is easy to fold even when hands are full. No matter which way the seat faces, you can fold valora with just one hand into a compact close that stands neatly on its own making it simple to stow away – and being lightweight, it’s easy to pick up and go.
uksales@joiebaby.com www.joiebaby.com
“
Valora gives four strollers in one when combined with an infant car seat and carry cot – all on a compact frame. Sold separately, valora will team with i-Level Pro, sprint, and calmi R129 as well as i-Snug 2 and i-Jemini.
”
iCandy Core 2 Has Arrived
iCandy launches the Core 2 from £699 (stroller-only), combining premium design, lightweight performance and everyday practicality for modern family life.
iCandy has unveiled the new Core 2, a re ned evolution of its versatile pushchair designed to deliver premium functionality in a streamlined, lightweight format. Available from £699, the Core 2 o ers parents a stylish and practical solution from birth, combining everyday ease with the brand’s signature craftsmanship and thoughtful design.
Created for modern families seeking simplicity without compromise, the Core 2 features a lie- at seat unit suitable from birth, eliminating the need for additional components while ensuring comfort from day one. Its compact fold works seamlessly with the seat unit attached in both parent and world-facing positions, making storage and transport easier than ever.
Designed to adapt to busy lifestyles, the Core 2 is lighter, more agile and highly manoeuvrable, whether navigating city streets or countryside paths. Dynamic suspension and smooth handling provide a comfortable ride for both parent and child, while practical details including an integrated Ride-on Board, spacious storage basket and seat-back pocket enhance everyday convenience.
The Core 2 also introduces elevated nishing touches, with soft-touch premium fabrics, matte leatherette accents and a larger extendable UPF 50+ canopy for added protection. Available in three contemporary colourways - Storm Grey, Sandstone and Black - each design is paired with a sleek black chassis for a re ned, understated look.
For families wanting additional exibility, the Core 2 can also be upgraded with a luxury carrycot and full travel system compatibility using the iCandy Cocoon 360 Car Seat and Base. Combining premium design with accessible pricing, the Core 2 delivers style, comfort and performance for every journey.
Designed to adapt to busy lifestyles, the Core 2 is lighter, more agile and highly manoeuvrable, whether navigating city streets or countryside paths.
Meet the TRIV next
With four riding modes, parents can switch seamlessly between parentfacing and world-facing configurations, or transform the pushchair into a complete travel system simply by attaching the LYTL carry cot or Nuna infant car seat.
The everyday travel companion
Meet the Nuna TRIV next, a compact pushchair designed to make everyday family life feel e ortless. From crowded cafes to muddy park paths and supermarket aisles, the TRIV next feels built for the rhythm of real family life.
Weighing just 8.72 kg the TRIV next delivers lightweight practicality and premium functionality. It’s compact enough for city living, yet has all-terrain wheels designed to handle long days out and family adventures.
With four riding modes, parents can switch seamlessly between parent-facing and world-facing con gurations, or transform the pushchair into a complete travel system simply by attaching the LYTL carry cot or Nuna infant car seat. Whether navigating newborn days or toddler adventures, the pushchair evolves alongside family life.
The one-hand fold mechanism makes collapsing the stroller quick and intuitive, particularly valuable when juggling changing bags or an impatient toddler. Once folded, it stands independently, making storage in cafes, hallways or car boots refreshingly simple.
Stroller usability doesn’t mean parents need to compromise on style. Luxe leatherette accents on the handle and armbar elevate the overall aesthetic, while the ve-position adjustable pushbar ensures comfort whether it’s mum, dad, grandparents, or anyone else taking over pushchair duty for the day.
For little passengers, comfort changes with the seasons. The all-season set keeps the little one cosy and insulated during colder months, while converting to breathable mesh during summer. The removable insert, crafted using Merino wool and TENCEL lyocell bres, adds softness without unnecessary bulk.
Nuna understands that modern parenting is an adventure and this is a pushchair that quietly keeps up, compact without compromise and versatile without ever feeling complicated. For families searching for one stroller capable of moving e ortlessly through the everyday chaos and the memorable moments alike.
in Caviar, Pistachio, Chateau or Chestnut.
Wheeled Goods
Retail Interview
With Innovation Rolling
As Director of Chelsea Baby, Raj Sanghera has a front row view of the rapidly evolving wheeled goods market. From compact travel solutions and folding carry cots to the growing influence of social media and changing consumer expectations, he shares how today’s parents are shopping, what innovations are making the biggest impact, and why in-store experiences continue to play such an important role in the buying journey.
From Chelsea Baby’s perspective, how informed are today’s parents when it comes to wheeled goods, and have you seen customer knowledge evolve alongside the growth of online reviews, social media and influencer content?
Our customers generally fall into two clear categories. The first are the shell shocked parents who are overwhelmed by the amount of choice and we take our time showing and guiding them through what is available. The second have done their research, usually via social media or online reviews, and want to do a test run with the product before buying.
Are customers typically visiting Chelsea Baby with a specific stroller or travel system already in mind, or are they still open to discovering new products and receiving expert advice in store? Again, we have a mix of customers.
Compact seems to be the flavour of the month, or even the year, with a huge variety of folding carry cots on prams from brands such as Silver Cross, Venicci and Cybex. Brands have really pushed innovation in the compact and stroller market, giving consumers so much more choice than there was before.
Some will walk in knowing exactly what they want, however others want to be shown all the options they have. We have some customers who think they want a certain pram and, once they have had a look at the range, they change their minds. How important are in-store demonstrations when helping parents choose wheeled goods, and which features tend to create the biggest impact during those hands on experiences?
The hands-on demonstrations are the main advantage of a bricks and mortar store over the convenience of online shopping. For most parents to be, as well as those expecting baby two, three or four, touching, feeling and really testing out the prams gives them confidence that the decision they are making is the right one.
Have you seen growing demand for cabin friendly strollers and ultra compact travel solutions as more families look for products that suit holidays, flights and everyday convenience?
Compact seems to be the flavour of the month, or even the year, with a huge variety of folding carry cots on prams from brands such as Silver Cross, Venicci and Cybex. Brands have really pushed innovation in the compact and stroller market, giving consumers so much more choice than there was before.
Our customers are certainly considering the need for cabin and travel friendly strollers during their initial purchases and we have reacted by creating bundles that include some travel strollers with the main pram purchase. For example, when buying your Cybex Priam style bundle, we o er a deal with a matching Cybex Coya to give a full package.
We’re also seeing innovation around travel cots that can fold while still attached to the chassis. How much interest are you seeing in multifunctional products like these, and do you think parents are increasingly prioritising versatility when investing in wheeled goods?
At Chelsea Baby, we think the folding cot will be similar to 360 rotation on car seats, initially seen as a nice feature to have, but eventually becoming the standard for all prams in the market. Are parents currently placing greater emphasis on portability features like lightweight frames and one hand folds, or is there still strong demand for larger, more feature rich travel systems?
For our customers it is a mix of the two, as some are after a compact folding unit to fit in with their lives. However, we also have many who want a bigger, more robust feeling travel system and do not mind the extra space or weight.
Which wheeled goods categories are currently performing strongest for Chelsea Baby, for example compact strollers, travel systems, double buggies, all terrain models or newer hybrid solutions?
Travel systems and compact strollers are definitely our top sellers, but we are seeing more people come in for double buggies.
Are you seeing meaningful innovation across the wheeled goods category at the moment, and are there any new developments or product features that are particularly resonating with your customers?
The biggest recent innovation is definitely the folding carry cot, which is appearing across multiple brands. We are also seeing the use of smarter fabrics that are more weather and
wind resistant, alongside electronics designed to support the movement of prams.
Do you feel recent product launches are successfully meeting parents’ expectations when it comes to functionality, convenience and design, or are there still opportunities within the market?
There has been a wave of newness in the market over the past six months across multiple brands, which gives parents real options in terms of design, aesthetics and practicality.
At Chelsea Baby, we think the folding cot will be similar to 360 rotation on car seats, initially seen as a nice feature to have, but eventually becoming the standard for all prams in the market.
How brand driven are Chelsea Baby customers when shopping for wheeled goods? Are heritage brands continuing to lead the category, or are newer and more niche brands beginning to gain momentum?
I think it is fair to say heritage brands are certainly holding their own. We have seen the continued success of Silver Cross with the Silver Cross Cove and Silver Cross Reef over the past year or so. However, newer brands are innovating and pushing boundaries to gain position.
Have you noticed any emerging trends around colourways,
fabrics or styling within wheeled goods, and how influential are aesthetics in the final purchasing decision?
The two trends we are seeing are, firstly, the rise of chocolate brown, which seems to be the colourway of the moment. The second is the growing importance of rain covers and UV protection to help deal with the typical British weather.
How does the Chelsea Baby team stay up to date with evolving trends, product innovation and changing consumer behaviour within the wheeled goods category?
We have a great relationship with our brands and our account managers visit frequently to ensure our team is up to date with all the latest developments. How important is social media in driving awareness and demand for wheeled goods, and what types of content such as reels, comparison videos or real life demos tend to resonate most strongly with your audience?
Social media is a fantastic way of communicating with potential customers and we use a mix of store made video content and brand provided collateral. As a relative newcomer to the market, we are still finding our niche for the types of videos and reels that we want to showcase.
Are there opportunities Chelsea Baby is looking to explore further online, such as live product demonstrations, buying guides, comparison content or educational features aimed at helping first time parents navigate the category?
We would like to expand our o ering online to showcase products more e ectively. However, we are also keen for customers to head in store to touch, feel and experience the products before purchasing.
How do you operate to align product selection with the trends and conversations happening across platforms like Instagram, TikTok and YouTube?
We try to stay informed of trends across social media, while also working closely with our brands to ensure we have the latest information about what they are planning for the future. Finally, do you feel supported by the brands that you stock or is there anything further they could do to o er you assistance?
We are grateful for our relationship with our brands and the support we receive from them. As one of the newest, but also largest independents in our location, we are being supported by multiple brands who are keen to join us on our journey of growth.
Travel Light With Oyster
The ultra-compact Oyster F-Lite stroller combines cabinapproved convenience, newborn-to-toddler comfort, and effortless portability for families always on the move.
The Oyster collection is set to welcome an exciting new arrival after the Oyster Vee with the launch of the Oyster F-Lite – a smart, ultra-compact stroller created for modern families who want to travel lighter without compromising on comfort or style. Designed with convenience at its core, the Oyster F-Lite is the ideal companion for holidays, city breaks, everyday errands, and life on the move.
One of the standout features of the Oyster F-Lite is its IATA cabin-approved design in both seat and carrycot mode, giving parents the freedom to travel confidently by air. Whether navigating busy airports, hopping on public transport, or packing the car for a weekend away, the stroller’s compact fold makes storage effortless. Small enough to fit into overhead cabin compartments and compact car boots, the F-Lite has been developed with real family life in mind.
“One of the standout features of the Oyster F-Lite is its IATA cabin-approved design in both seat and carrycot mode, giving parents the freedom to travel confidently by air.
”Suitable from birth up to 22kg, the Oyster F-Lite is designed to grow with your child from newborn through to toddler years. The foldable carrycot provides a cosy and supportive environment while remaining practical for travel and storage. The carrycot also features enhanced ventilation to help maintain airflow and comfort during warmer days or longer journeys.
As babies grow, the lie-flat seat unit offers flexibility and comfort for naps on the go, while the fully adjustable recline ensures children can sit up comfortably to explore the world around them. Adjustable leg support and a spacious seat help create a more ergonomic and relaxing
ride for little passengers, whether heading through the city or travelling abroad.
Lightweight and easy to manoeuvre, the Oyster F-Lite has been engineered to simplify daily life for parents. The one-hand folding mechanism allows the stroller to collapse quickly and easily, ideal when carrying a child, managing luggage, or navigating busy environments. Lockable swivel front wheels provide smooth handling across different surfaces, while the lightweight frame makes lifting and transporting simple and stress-free.
Practicality is another key strength of the F-Lite. A generous 5kg shopping basket offers ample storage for changing bags, shopping, and travel essentials, making it perfectly suited for everyday family routines. The extendable canopy provides extra coverage and protection from the elements, while the stroller’s secure harness and reliable braking system deliver reassurance and safety during every outing.
Combining sleek styling with highly functional design, the Oyster F-Lite is expected to appeal to parents looking for a premium compact stroller that rivals some of the most sought-after travel strollers currently on the market.
From airport terminals to local coffee shops, the Oyster F-Lite is designed to make every journey feel easier. Compact, versatile, and thoughtfully engineered, it represents a new generation of stroller design for families who refuse to slow down. With its combination of comfort, portability, and everyday practicality, the Oyster F-Lite is set to become an essential choice for parents seeking effortless travel with little ones. www.babystyle.co.uk
Big City Adventures Just Got a Whole Lot Smaller
Say hello to Woosh City, the brand-new luxury modular stroller from Cosatto, designed to help families conquer city life in style. Compact enough for tiny boots, clever enough for busy streets and comfortable enough for little explorers from birth right up to 25kg, Woosh City is here to make every journey smoother, smarter and more colourful.
Whether weaving through bustling high streets, hopping on trains, jetting off on family adventures or squeezing everything into a compact city car, Woosh City is built to go wherever life takes you.
Small Fold. Big Personality
We know city parents need products that work hard. That’s why Woosh City folds down with a simple one-hand click-and-drop action into an ultra-compact package. It’s lightweight at just 8.65kg, freestanding when folded and comes complete with a handy carry handle for life on the move.
In fact, it’s so compact it’s IATA compliant for air travel, making airport dashes and holiday adventures easier than ever. Tiny boot? No problem. Woosh City has got that covered too.
From Newborn Naps to Toddler Treks
Suitable from birth through to 25kg, Woosh City is designed to grow alongside your child. The spacious seat features an extended backrest and leg rest, multi-position recline and adjustable calf support, creating a comfy ride for everything from newborn snoozes to toddler sightseeing missions.
For parents wanting extra flexibility, Woosh City is compatible with the Cosatto Acorn Recline i-Size 0+ car seat, transforming into a travel system with both parent-facing car seat and forward-facing seat unit options available.
Comfort for Every Season
British weather likes to keep us guessing, so Woosh City is ready for whatever the skies have planned.
A generous UPF100+ hood helps shield little passengers from the sun, while the double-length sun visor, airflow panels and 360-degree ventilation help keep things cool
when temperatures rise. When the rain inevitably arrives, the included raincover has you covered.
A reversible padded liner adds an extra layer of comfort, while the viewing window allows parents to keep an eye on their precious cargo throughout the journey.
Premium Details that Work Harder Woosh City combines practical features with premium styling throughout.
Parents will love the spacious 28-litre basket capable of carrying up to 8kg of essentials, complete with a dedicated raincover pocket. Handy extras come as standard too, including a cup holder, phone holder, swivel bumper bar, mosquito net and magnetic buckle harness designed to make getting in and out quick and fuss-free.
Front and rear suspension, puncture-proof wheels and reflective wheel rims help deliver a smooth, safe ride from daytime strolls to evening adventures.
And because sticky fingers happen, the easy-clean padded liner and quick-release wheels make tidying up refreshingly simple.
Good Looking.Good Thinking
Woosh City doesn’t just look good. It’s kinder to the planet too.
Each stroller is crafted using eco-conscious fabrics made from approximately 31 recycled plastic bottles, helping families make a more sustainable choice without compromising on quality, comfort or style.
Luxury detailing, colour-coordinated wheels and a branded leatherette bumper bar complete the premium look, proving practical can still be seriously stylish.
A Design for Every Personality
Woosh City launches in four standout designs:
• Silhouette – sophisticated and effortlessly chic.
• Tiger Tale – bold, playful and full of character.
• Camille – elegant with timeless appeal.
• Meadow – inspired by nature’s beauty.
Pricing and Availability
Woosh City stroller is available with an RRP of £299.95.
Families looking for a complete travel solution can choose the Woosh City Car Seat Bundle for £499.95, which includes the Acorn Recline i-Size 0+ car seat and travel system conversion pack. The travel system conversion pack is also available separately for £49.95.
With luxury features, compact convenience and clever city-ready design, Woosh City is proof that big adventures can come in surprisingly small packages. www.cosatto.com
Exquisitely crafted for the Cosatto Ultimate collection, engineered for modern city life. Woosh City is the from-birth modular mover for busy parents. IATA compatible and infinitely versatile, it’s refined for the city and made to move beyond it. From Bolton to Bermondsey, wherever they woosh, make the city theirs. Compact ‘click and
OWN THE CITY
Woosh City. The luxur y car-seat-capable capsule stroller.
drop’ one-hand fold. Compatible
Upline 3: Everything folds into place
A next-generation travel system combining compact folding innovation, refined design, and lightweight performance for effortless everyday parenting.
Upline 3 represents the third generation of the bestselling travel system, refined to bring even more ease, elegance, and functionality to modern family life. Designed with both parent and child in mind, it blends intuitive engineering with premium aesthetics, creating a pram that supports everyday routines while elevating them.
At the heart of Upline 3 is the innovative Up2Go carrycot folding system, a breakthrough solution that allows the carrycot and chassis to fold together in seconds into a compact, travel-friendly unit. This intelligent mechanism simplifies storage, transport, and daily use, making transitions smoother whether at home or on the go.
The updated construction also delivers a lighter overall experience, with the full set in seat unit configuration reduced by approximately 1.7 kg compared to the previous model. This improvement enhances manoeuvrability without compromising durability or stability, ensuring comfortable handling across city streets and more challenging terrain.
Comfort remains central to the design. SoftMotion foam wheels provide smooth, stable movement across various surfaces, while breathable 3D backrest fabric supports airflow and temperature regulation during walks. Thoughtful additions such as a soft seat liner enhance comfort for the child while also helping protect the pram from everyday wear.
Upline 3 is also designed for adaptability. One-button controls allow quick adjustments to features such as front wheel locking and footrest positioning, while integrated
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At the heart of Upline 3 is the innovative Up2Go carrycot folding system, a breakthrough solution that allows the carrycot and chassis to fold together in seconds into a compact, travel-friendly unit.
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height adapters enable parents to customise the carrycot and seat position with ease. Every detail is created to reduce friction in daily routines and support a more intuitive experience.
Beyond function, Upline 3 continues to prioritise refined design. Elegant finishes, carefully considered materials, and a modern silhouette ensure the pram complements personal style rather than overpowering it. Available in a curated range of contemporary colours, it offers parents the ability to choose a look that fits seamlessly into their lifestyle.
Upline 3 is more than a travel system; it is a thoughtfully engineered companion for everyday parenting, combining innovation, comfort, and design into one cohesive experience. www.venicci.co.uk
A Legacy in Motion
The Mercedes-Benz Performance GTR in Vintage Blue blends heritageinspired luxury with thoughtful design for modern family living.
For more than 140 years, Mercedes-Benz has been recognised around the world for its innovation, craftsmanship and timeless sense of luxury. Today, that same philosophy continues beyond the automotive world through the Mercedes-Benz Performance GTR Pushchair in Vintage Blue, a beautifully designed travel system created for families who appreciate both style and substance.
Inspired by the elegance and engineering of Mercedes-Benz performance vehicles, the Performance GTR brings together re ned aesthetics, everyday practicality and exceptional comfort. The Vintage Blue colourway o ers a sophisticated and calming tone, giving the pushchair a distinctive premium feel while remaining e ortlessly modern and stylish.
Every detail has been carefully considered to create a smoother experience for both parent and child. From the advanced suspension system and e ortless manoeuvrability to the premium fabrics and precision nishes, the Performance GTR is designed to make every journey feel comfortable, seamless and enjoyable, whether navigating busy city streets or enjoying quiet countryside walks.
One of the most meaningful design elements within the Vintage Blue edition is the historic Mercedes star print woven subtly into the fabric. More than simply a visual detail, it serves as a quiet tribute
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Inspired by the elegance and engineering of Mercedes-Benz performance vehicles, the Performance GTR brings together refined aesthetics, everyday practicality and exceptional comfort.
to the brand’s rich heritage and iconic identity. Inspired by the classic Mercedes-Benz emblem, the star pattern adds depth, character and a sense of timeless sophistication to the collection.
The print has been thoughtfully integrated to create a re ned signature look that feels understated yet unmistakably luxurious. As light catches the fabric, the star detailing gently reveals itself, adding texture and elegance while celebrating more than a century of Mercedes-Benz innovation and craftsmanship. It is these subtle touches that elevate the Performance GTR beyond a traditional pushchair, transforming it into a lifestyle piece that re ects the values of quality, heritage and modern luxury.
Practicality remains at the heart of the design. The
compact folding mechanism allows the pushchair to be stored and transported with ease, making it ideal for busy family life and travel. Lightweight yet durable, the frame has been engineered to provide long-lasting performance without compromising on style.
Inside, the spacious seat unit creates a comfortable environment for little ones to relax and explore the world around them. Combined with premium materials, elegant stitching and carefully crafted nishes, every detail re ects the attention to quality associated with the Mercedes-Benz name.
The Mercedes-Benz Performance GTR in Vintage Blue is more than a pushchair, it is an extension of a lifestyle. Combining heritage, innovation and thoughtful design, it o ers modern families a beautifully crafted product designed to accompany life’s most precious journeys.
Wheeled Goods Focus Design & Innovation
The Power of Design: How Innovation is Driving the
By Scott Blease, Founder, Plan A Product Development
When people think about design in the wheeled goods sector, they often think about appearance first. They notice the sleek chassis, the premium fabrics or the latest colourways. But in reality, good design runs much deeper than aesthetics.
At its best, design solves problems. It makes life easier for parents, improves safety, enhances functionality and ultimately creates products that people genuinely love to use. Having spent many years developing products across the nursery sector, I’ve seen first-hand how design has become one of the biggest drivers of innovation within wheeled goods.
The pushchairs and strollers we see on the market today are vastly different from those of even a decade ago. Consumer expectations have evolved rapidly and, as a result, product development teams have had to evolve with them.
Today’s parents are asking more from their products than ever before. They want lightweight solutions, compact folding, travel-friendly features, sustainable materials and premium styling, often all wrapped into a single product. Meeting those expectations isn’t easy, but it’s exactly what is making the sector such an exciting place to be.
Designing Around Real Life
One of the biggest shifts I’ve seen is the move towards designing around real-life usage rather than simply meeting technical requirements.
Of course, safety, durability and performance remain absolutely critical. But increasingly, we’re looking at how products fit into everyday family life. How easy is it to fold one-handed? Can it fit into a small car boot? Will it work just as well navigating a busy airport as it does a local park?
These are the questions driving many of today’s design decisions.
Parents are juggling more than ever, and the products they buy need to keep up. The most successful wheeled goods are those that remove friction from everyday life. In many ways, good design is often invisible. When a product works effortlessly, that’s usually the result of countless hours of design and engineering refinement behind the scenes.
Lighter, Smarter, Better
Lightweight design continues to be one of the biggest areas of innovation in the category.
A few years ago, reducing weight often meant making compromises elsewhere. Today, advances in materials and manufacturing techniques mean we can create products that are both lighter and stronger than previous generations.
Refined aluminium structures, improved manufacturing processes and increasingly sophisticated engineering approaches are allowing designers to remove unnecessary weight while maintaining the durability and performance parents expect.
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Today’s parents are asking more from their products than ever before. They want lightweight solutions, compact folding, travelfriendly features, sustainable materials and premium styling, often all wrapped into a single product.
What’s particularly interesting is that consumers now view lightweight design as an expectation rather than a premium feature. Parents don’t want to wrestle with heavy products. They want solutions that are easy to lift, carry and manoeuvre, and that demand is pushing innovation throughout the sector.
The Travel Revolution
If there’s one trend that has had a huge influence on wheeled goods design in recent years, it’s travel.
Families are travelling more frequently and, understandably, they want products that travel with them. That has created enormous demand for compact folding systems, airline-friendly dimensions and lightweight travel strollers.
Designing a genuinely travel-friendly product is far more complex than simply making it smaller. Every component has to work harder. Folding mechanisms become more sophisticated, chassis geometries are refined and packaging dimensions become increasingly important.
The challenge is always balancing convenience with comfort and functionality. Parents don’t want to sacrifice performance simply because they’re travelling. The brands that are getting this right are finding clever ways to deliver both.
Future of Wheeled Goods
Fabrics Are Working Harder Than Ever
While chassis innovation often grabs the headlines, fabrics have quietly become one of the most important areas of product development.
Modern textile technologies are transforming what parents can expect from wheeled goods. Today’s fabrics need to be durable, easy to clean, breathable, weather resistant and visually appealing. Increasingly, they also need to support sustainability goals.
We’ve seen signi cant growth in the use of recycled materials and performance textiles, alongside improvements in ventilation and comfort features. Parents are becoming much more informed about the materials used in the products they purchase, and manufacturers are responding accordingly.
What I nd particularly exciting is how fabrics are now contributing to both function and brand identity. They’re no longer simply a covering; they’re an integral part of the overall product experience.
Reinventing the Bassinet
Another area that has seen some genuinely clever innovation is the bassinet.
Historically, bassinets have often been viewed as essential but bulky components. They can be awkward to store, di cult to transport and take up valuable space both in retail environments and in consumers’ homes.
Today, we’re seeing designers challenge those assumptions.
Innovative folding bassinets are creating
The pushchairs and strollers we see on the market today are vastly di erent from those of even a decade ago. Consumer expectations have evolved rapidly and, as a result, product development teams have had to evolve with them.
new opportunities for parents who want all the bene ts of a traditional bassinet without the storage headaches. Developing these solutions requires careful consideration of safety, comfort and structural integrity, but when done well, they can signi cantly improve the user experience.
It’s a great example of how design innovation doesn’t always have to be revolutionary. Sometimes the most valuable innovations are the ones that solve everyday frustrations.
Sustainability is Shaping Every Conversation
No discussion about modern product design would be complete without mentioning sustainability.
A few years ago, sustainability was often treated as a separate conversation. Today, it’s becoming embedded within the design process itself.
We’re seeing increasing focus on recycled materials, longer product lifecycles, repairability and more responsible manufacturing practices. Consumers are asking tougher questions about where products come from, how they’re made and how long they’ll last.
That’s a positive development for the industry.
Good sustainability and good design should work hand in hand. Products that are built to last, designed thoughtfully and engineered e ciently are often better products in every sense.
Looking Ahead
One of the things I love most about working in product development is that innovation never stands still.
As designers, engineers and manufacturers, we’re constantly looking for new ways to improve products and better serve the needs of modern families. Whether that’s through smarter materials, more compact folding technologies, improved sustainability or entirely new product concepts, the opportunities for innovation remain enormous. What I believe will continue to separate the market leaders from the rest is a commitment to design-led thinking.
Because great design isn’t just about making products look better. It’s about understanding how people live, identifying challenges and creating solutions that genuinely make life easier.
Plan A is one of the leading nursery product development companies.
Founded by Scott Blease, who has worked in the nursery industry for over 25 years, Plan A takes products from the spark of an idea to a fully retail-ready item, covering everything from strategy, design, sourcing and prototyping, to compliance, production and graphic design.
Find out more at www.planapd.com
Image courtesy of Red Kite
IATA cabin-approved
The iCandy Pip is a compact, travel-ready pushchair designed for modern families who want convenience without compromising on comfort or style. Weighing just 7kg and IATA cabin-approved (check with individual airline), Pip is ideal for holidays, weekends away and navigating busy city life.
Despite its lightweight frame, it features an impressively spacious seat suitable from birth up to 25kg, complete with a lie-flat recline to support newborns and growing toddlers alike. The extendable UPF 50+ canopy offers excellent sun protection, while car seat compatibility allows parents to create a practical travel system for seamless journeys.
Available in six stylish colourways, the Pip combines premium design with everyday functionality. Thoughtful features including effortless one-handed fold, smooth suspension and a comfortable ride make travelling easier for parents and enjoyable for little ones, whether exploring abroad or tackling daily adventures closer to home.
www.icandyworld.com
Convenience meets sophistication
Meet the Push Me Explor Cookie, the stylish new cabin-approved stroller designed for effortless family adventures.
Perfect for holidays and everyday outings, its compact easy-fold design combines convenience with sophistication. Suitable from birth to toddlerhood, it features a generously padded seat and thoughtful comfort features, ensuring little one’s travel in style wherever the journey leads. www.redkitebaby.co.uk
Travel with confidence
Coming soon to the Oyster collection, the new Oyster F-Lite is the smart compact stroller designed to make family travel effortless.
Perfect for holidays, city breaks, and everyday adventures, the F-Lite is IATA cabin approved in both seat and carrycot mode, allowing parents to travel with confidence and convenience. Its ultra-compact frame fits easily into overhead compartments, small car boots, and busy public transport spaces, making it ideal for modern life on the go.
Suitable from birth, the Oyster F-Lite adapts as your child grows with a foldable carrycot and lie-flat seat unit for complete flexibility from day one. The ventilated carrycot creates a calm, breathable environment for newborns, while the lightweight frame and one-hand fold make everyday handling simple and stress-free. Complete with a generous 5kg shopping basket, the F-Lite combines practicality, comfort, and stylish travelready design.
www.babystyle.co.uk
Ride in comfort
Breeze through every day with the latest lightweight umbrella stroller from Joie, made for life on the go.
Suitable from birth up to 15kg, couri is a forward-facing stroller with a with a flat reclining seat that makes it ideal for little ones that still need to snooze on the go. The all-wheel suspension will keep them riding in comfort on even bumpy terrain, while the adjustable canopy will keep them sheltered from the elements.
Whether they want to take in the sights or sit back and relax, the multi position corded recline has an option to suit them. uksales@joiebaby.com | www.joiebaby.com
Bringing big style to every parent
Graco’s awardwinning Myavo stroller delivers effortless style and everyday practicality in a superlight 5.8kg design.
Suitable from birth to around 4 years (0–22kg), it’s built to keep up with busy families, and designed to make heads turn. The automatic onehand, onesecond fold and standalone fold make transitions smooth, while the removable bumper bar and adjustable calf support keep little ones comfortable. A roomy, easyreach basket adds realworld convenience. Myavo blends great-value with modern functionality, giving parents a smart, and stylish solution that doesn’t compromise on ease or performance. www.gracobaby.eu/uk
Comfort from birth
Stylish, sophisticated and designed for modern family life, the Push Me Astro delivers exceptional comfort from birth through to toddlerhood.
Featuring a generous reclining seat, effortless auto-fold technology and a convenient self-standing fold, it perfectly balances smart functionality, everyday practicality and outstanding value in one eye-catching package. www.redkitebaby.co.uk
Birth to big kids
Designed for every journey from birth to big kids, the pact pro is three strollers in one, compatible with Joie infant carriers and carry cot (sold separately).
Practical travel
The hauck Travel N Care is a practical travel stroller for families who need everyday flexibility, whether they are heading through town, travelling by train or going away for the weekend.
Now listed as a Which? Best Buy 2026, this bestselling stroller combines a compact design with the comfort parents expect for daily use.
Its lightweight aluminium frame and one-hand fold make it easy to manage when out and about, while the self-standing fold and padded carry strap are helpful when space is limited or little ones want to walk. For children, the lie-flat seat, smooth suspension and XL UV 50+ canopy provide comfort and protection on the move.
Designed for real family journeys, the Travel N Care keeps things simple: easy to fold, easy to carry and comfortable enough for wherever the day takes you. info@hauckuk.com | www.hauck.de/en
Whether little one wants to sit up and take in the sights or lie back and snooze, there is an option to suit, thanks to the multiple recline positions.
Light as a feather, at just 6.3kg, the pact pro is super easy to fold with a quick one hand action, to create a compact, freestanding fold. uksales@joiebaby.com www.joiebaby.com
One box travel system
The new Oyster Vee stroller has been thoughtfully designed to make everyday family life simpler, smarter, and more stylish.
The new Oyster Vee’s standout feature is the innovative folding carrycot, which folds compactly in half both on and off the chassis, making storage and transport easier than ever for busy parents. Suitable from birth to 9kg, the carrycot provides a cosy and comfortable space for newborns, complete with dual ventilation panels, an integrated sunshade, and UPF50+ protection for added comfort in every season.
As a complete one-box travel system, the Oyster Vee includes everything needed for journeys from birth to toddlerhood, including a seat unit, carrycot, adaptors, footmuff, backpack, and raincovers. The stroller also features a lie-flat recline, magnetic harness, adjustable handlebar, and freestanding fold, combining premium comfort with intelligent functionality for modern family adventures.
www.babystyle.co.uk
Designed for everyday parenting
The new iCandy Peach 8 is a premium travel system designed to make everyday parenting effortless without compromising on style or comfort.
Suitable from birth up to 25kg, the iCandy Peach 8 seamlessly converts from a single pushchair into a double or twin configuration, making it ideal for growing families.
The spacious carrycot has been upgraded with a collapsible feature, enhanced airflow and is approved by The Lullaby Trust for permanent overnight sleeping, offering practicality both at home and on the go.
Parents will appreciate thoughtful features including a one-handed fold, extendable canopy, punctureproof wheels, enhanced suspension, an integrated Ride-on Board for older siblings and a 5-year warranty. The Peach 8 is also car seat compatible, including with the new iCandy Cocoon 360, allowing smooth transitions between car and stroller.
Finished with premium recycled fabrics in the outer textiles and available in a range of contemporary colourways, the Peach 8 combines luxury design with everyday functionality for modern family life. www.icandyworld.com
Flexible travel
Smart travel with little ones comes down to choosing gear that adapts to real life on the move. The Nuna MIXX next travel system brings that flexibility, with an easy fold, onehand steering and seamless transitions between stroller, carry cot and car seat.
Designed to keep routines intact, the Nuna MIXX next travel system supports restful naps on-the-go with a true-flat recline and quick-click carry cot. Thoughtful details like all-season seating, smooth suspension and smart built-in storage make day-to-day travel smoother.
Available in Caviar, Chestnut, Chateau, Cosmopolitan and Pistachio colourway, it balances function and a refined, modern aesthetic for families on the move.
www.nunababy.eu/uk
Graco introduce two practical travel systems
Graco offers two comprehensive value-driven travel systems designed to meet the needs of growing families.
Both the Tavira and Revaya strollers are suitable from birth to approximately four years (0–22kg) and include the SnugLite Eco i-Size R129 infant car seat for a complete, ‘ready from day one’ solution.
The Tavira provides reliable performance at RRP £120, featuring a one-hand gravity fold and essential practicality. For slightly more flexibility, retailing at RRP £150, the Revaya adds a convenient reversible handle, allowing effortless switching between parent and world-facing modes. Both systems prioritise safety, comfort, and convenience without stretching the budget. www.gracobaby.eu/uk
Grows with child
Designed to grow with a child from day one, the Push Me Savanna i Travel System seamlessly blends innovation with everyday luxury. Its clever 2-in-1 seat converts from newborn carrycot to toddler stroller, while premium comfort features, all-wheel suspension and an included infant carrier ensure every journey is smooth and stylish.
www.redkitebaby.co.uk
Versadrift for On The Go
Versadrift On The Go includes a winning combination of versadriftt, ramble XL, i-Snug 2 and i-Base Encore.
Versadrift is a hardworking multitasker that makes adjusting to your baby’s ever-changing needs, a breeze. With the push of a button, all four wheels swivel 360 degrees, making every adventure glide in any direction. From crowded shops to busy streets, bustling public transport and more, versadrift is built to tackle every obstacle.
Suitable from birth, versadrift has a flat reclining seat that is simple to switch between the parent and world facing modes.
With four modes in one, versadrift is ready for anything. The simple to use one click adapters allow you to easily attach ramble xl or i-Snug 2. When you’re ready to hit the road, i-Base Encore makes it easy to get little one in and out of the car in a flash.
uksales@joieababy.com
www.joiebaby.com
Takes on the toughest terrain
This 4in1 pushchair is the driver of your dreams with plenty of ways to roll and a fast way to fold. The bumpier the better for finiti, with a springy flex comfort seat that smooths out the bumps right in the seat and right where it matters most. Finiti will take on the toughest terrain with foam-filled and Puncture-Proof runner tyres. When out and about, little one is shielded from the rays with finiti’s full coverage, expandable hood that dims the light, making it ideal for nap time.
Combine finiti with i-Level Pro, a lie flat lounger, made for safer spines and easy breathing, as well as ramble XL carry cot to create a complete travel system. I-Level Pro’s exclusive Tri-Protect headrest features Intelli-Fit memory foam is engineered for optimal head and neck security. The headrest and harness adjust simultaneously so on the go alterations are effortless.
