Nursery Today

The U.K. nursery trade’s no. 1 magazine

Month: September 15 Issue 11 Volume 18

www.nursery-today.co.uk

Independently audited ABC circulation of 4514 1 July 2013 to 30 June 2014

6SHFLDO 'HOLYHU\

6HH LQVLGH Proud sponsors of the UK Pavilion at Kind +Jungen 2015

Torque tell us how they have become the fastest growing provider of logistics services to the nursery and toy sector. www.torque.eu

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Isn’t it time to find a 3PL partner who thinks like you do?

We know you need your 3PL provider to work as hard as you do. Century’s model is built on years of experience in the nursery and toy sector – like you, we know what works.

We’re a family-owned business focused on delivering a great service to our customers. If you’d like to work with a partner who really understands your needs, you need to talk to us!

www.centurylogistics.co.uk

CALL 01284 413 100 or email sales@centurylogistics.co.uk

Warehousing, Re-working, Customer services, Repairs, QA, Returns, E-commerce

CONTENTS September 2015

Regulars

April 2015 Issue 7 Volume 18

5 6 10 12 14 18

Leader News Licensing News Exhibition News BPA Nursery Natter This issue we talk Kind und Jugend

24 Trade Talk 104 Retailer Profile

the team

Contributors

Editor Penny Franks penny@lemapublishing.co.uk

Assistant Editor

8 Penny Franks

What is the point of attending a trade show?

P35

Paul Donnelley pauld@lemapublishing.co.uk

10

products in the nursery sector

Christine Contreras christine@lemapublishing.co.uk

16

Paul Donnelley Paul Naish paul@lemapublishing.co.uk

20

Robert Thomas robert@lemapublishing.co.uk

22 28

Colin Pattison Colin takes a look at why it’s time to think about Kind Und Jugend

P108

Managing Director

112 Nigel Plested Babyhood and the Internet of things

Mark Naish

Features

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

108 Monitors 114 Travel Systems Paul Naish

P114

A member of the Audit Bureau of Circulation

NSG K&J - what are your hopes this year?

Christine Contreras

Mark Naish mark@lemapublishing.co.uk

Subscription per annum: UK £40, Europe £50 (surface), £60 (airmail)

Ross Hewitt, Secret Mud Pie Silence is Golden; Well Planned Content is Platinum

Circulation

www.nursery-today.co.uk

David Fairhurst, Intelligent Retail Local Search Optimisation, why your nursery business needs it

Design Production Director

Malcolm Naish malcolm@lemapublishing.co.uk

Anthony Temple The importance of Branded and Licensed

Ad Manager

Publisher

Christian Jones, Gro

Malcolm Naish Malcolm Naish

Show Previews: 35 38 100 118

Kind Und Jugend K&J UK Exhibitors List UK Pavilion Exhibitors List ABC Kids Expo

23-25 October 2015

Olympia London

19-21 February 2016

ExCeL London

NEC Birmingham

Over 64,000 * visitors

MM E N D E CO D

RE

13-15 May 2016

SINCE

2002 BY

Be Part Of The UK’s Leading Pregnancy & Parenting Events

M U MS

Meet an unrivalled consumer audience of new and expectant parents looking to touch, test, try and buy products and services

Book Your Stand Now To find out how The Baby Show can benefit your business get in touch:

thiago.alves@clarionevents.com

+44 (0) 207 384 8125

thebabyshow.co.uk

Official Charity

*Over 64,000 visitors attend The Baby Shows each year

www.nursery-today.co.uk Twitter: @nurserytodaymag

I

s everyone feeling a little like me? Where has this year gone? I can’t believe that in a few weeks we will all be meeting at Kind und Jugend, for what looks set again to be an event that we shouldn’t miss in our trade calendars.

With more than 1,000 exhibitors lined up, this event demonstrates the strength of the nursery sector and why we can call our industry innovative and fast moving when it comes to current and future consumer trends. Of course all those in attendance will also get to see many new ‘not seen before’ product launches. Remember though, as Yasmin Ali this issue quite rightly points out in her article (page 22), many of the products on display may not be suitable for the UK – so make sure any products that you are interested in comply with UK safety standards before placing orders.

Chicco

The Kind und Jugend Innovation Awards winners will also be announced – this is a very coveted award and we saw an exceptional number of quality entries. It is always a pleasure to be a part of this prestigious event. As you may be aware, Nursery Today, as a member of the BCMI is also part of the judging process – no I’m not saying who’s won, the winners will be announced at the awards ceremony which will take place as part of the official opening of the trade fair on the morning of 10th September, at the Innovation Area in Hall 10.1.

As always, Nursery Today will have a strong presence at the show with a stand as we are the UK’s official BCMI member magazines will be available (just in case you forgot to pack your copy!). Remember, if you see someone running from one hall to the next (or just looking a little lost), that’s probably me – feel free to stop me and say ‘hello’ for a chat – I would love the opportunity to speak to as many of you as possible.

Naturally, this issue we place huge emphasis on this show, with many of our contributors talking about the benefits of

message from the editor... why we should take time to visit. As mentioned above you can find Yamin’s article on page 22 and also take time to read Colin Pattison’s article, who as a seasoned visitor brings you a good overview of the show, how it has performed and developed over the years.

On top of this, we bring you a superb preview of the show, so for all those visiting, we hope this will enable you to pre-

“

We bring you a superb preview of the show, so for all those visiting, we hope this will enable you to pre-plan your visit to arm you with all the information you need to make the most of your time in Cologne

”

plan your visit to arm you with all the information you need to make the most of your time in Cologne. The preview starts on page 35.

Of course, we must mention here the UK Pavilion, brought to you by the BPA. Again, this area is completely sold out with many brands opting for participating within this hall space.

The pavilion has grown over the years and rightly so. It has now become a ‘destination’ area for many visitors, both from the UK and further afield.

Now in its seventh year and being supported by the UKTI this pavilion has seen great growth from its humble beginnings in 2009 with just 10 exhibitors, it is now perhaps one of the biggest country specific pavilions at the show.

The BPA work hard to bring us these UK Pavilions, they also organise UK Pavilions at ABC Kids Expo which takes place in Las Vegas in October and CBME Shanghai which takes place in July 2016. If you would like more information about participating in these events and receiving grants towards your exhibiting costs, stop by their stand: C075, opposite the Networking Area within the UK Pavilion and have a chat with a member of the BPA team.

It may be wise to also purchase your entry tickets for Kind Und Jugend in advance – visit www.kindundjugend.com We’re looking forward to seeing you all in the show halls – now where did I leave my ‘comfy shoes’!

Joie

Leader 5

NEWS

sponsored by hardenbergco.co.uk 01785 503 305

Tidy Freaks go from strength to strength!

Working together, the teams at Kidnative and bébélephant – their UK Distributors, have had an exciting time recently, as Kidnative’s new innovative product “Tidy Freaks” (an in car character bin for children) has gone down a storm with the trade. As well as being snapped up by many independent stores, the Tidy Freaks are now also listed with baby specialist Kiddicare. In addition the team is gearing up to be listed in the online version of one of the largest UK supermarkets and a major car accessories retailer.

Ian Elliott, Managing Director at Kidnative says “We are over the moon that our Tidy Freaks have been received as well as we had hoped. We knew the product and branding were strong and having these early results really shows us that others can see the instant appeal of the Tidy Freaks as we do”.

Contact: info@kidnatitive.co.uk or info@bebelephant.com

Roro Care The unique and award winning Lulla doll is a sleep companion for preemies, babies and toddlers. Lulla´s unique design is based on scientific research that shows how closeness can help improve sleep, well-being and safety.

The Lulla doll recently launched onto market and is already a big hit with babies and parents from all over the world with positive feedback pouring in.

It was successfully crowdfunded last year, well exceeding its goal with pre-sales in over 30 countries. It will be available in Kiddiecare in the UK this August.

UK distribution: Email: info@bebelephant.com Global distribution:Email: roro@rorocare.com Web: www.rorocare.com

10 month old Charlie is saved by his Bebecar pushchair It wasn’t that long ago Bethany was pushing her 10 month old son Charlie in his pram… this is the email she sent to Bebecar customer services: “I’m just writing a message of thank you... I bought one of your prams last year when expecting a baby, yesterday crossing a road with my 10 month old son a car was speeding round the corner and hit us side on causing myself and the pram to go skimming down the road and the pram eventually tipping.

The paramedic said that he was lucky to be alive and if it wasn’t for his pram being a solid, padded pram shielding him we could be in a very different situation right now. Unfortunately his pram did take the biggest blow, but I just wanted to say a massive thank you. If it wasn’t for such a good make I don’t think he would have left the scene like he did with just a few bruises.”

This must have been a very distressing time for both Bethany and Charlie, and everyone at Bebecar is delighted that Charlie was not seriously injured.

OmniO Rider rides funding Innovation Makers Ltd successfully overfunds to 110% of target equity raise on Crowdcube, ensuring that the multi-award-winning innovative stroller OmniO Rider is on track for launch in 2016. OmniO is lightweight, compact and wearable like a backpack – perfect for tired toddlers. Available through UK distributor bébélephant.

Web: www.bebelephant.com

New distribution partner for Swedish car seat brand Kooltrade Ltd have recently embarked on a new distribution partnership with Swedish brand AXKID, specialists in rearward facing car seats.

Founded in 2009, AXKID are leaders in both car seat innovation and child safety. They offer a selection of rear ward and forward facing car seats that have each been designed and developed to provide maximum protection to a child in the event of a collision. The range includes patented safety features, Plus Test approved seats as well as rearward-facing seats with the highest weight capacity available on the market to support and protect children in the safest position for longer.

“We are delighted to have found this excellent Swedish brand of high quality and safety oriented car seats. We have been actively seeking a strong brand within the car seat sector to add to our leading brands currently distributed. I am very much looking forward to growing this brand through our wide range of retail partners here in the UK.” Edward Hunter, Managing Director, Kooltrade Ltd. The AXKID range will be available from all good nursery stockists from the end of September 2015. For more information, call the Kooltrade sales team on 0161 335 2505.

6 nursery today

Concord welcomes Richard Burnhill Making the ‘huge’ leap into the nursery industry, Richard Burnill joined Concord on 10th August as Key Account Manager.

Richard has extensive sales experience and will soon be introducing himself to all existing and prospective new customers, whilst also presenting information on the new 2016 collection, including the award winning Reverso i-Size car seat.

Email: richard.burnill@concord.de Email: martyn_stilluk@hotmail.com

Clever little things that keep baby socks on!

Ergobaby ‘Hip Healthy’ Ergobaby Wrap and Swaddler have been acknowledged as Hip-Healthy by the International Hip Dysplasia Institute. In a letter to Ergobaby, the IHDI have said “The IHDI recognises that Ergobaby has developed products that consider the importance of healthy hip development during infancy. This is especially important during the early stages of hip development in the first few months after birth. We wish to recognize specific products as “hip-healthy” to help educate the public”.

They went on to say: “it is our intention to acknowledge socially conscious companies that are doing their best to provide products to promote optimum hip development according to current knowledge of causes of hip dysplasia and according to current knowledge of infant positioning for proper hip development.”

The Ergobaby Swaddler and Wrap are distributed in the UK and Ireland by Clever Clogs Trading. www.cleverclogstrading.co.uk

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Solutions EU strengthen their team Solutions EU have strengthened their sales team with the appointment of Pasquale Cappetta as National Account Manager.

Having been involved in both the Toy and Nursery industry for over 15 years Pasquale brings with him a wealth of experience.

Pasquale, with his strong background which includes working with major licenses as well as a deep understanding of retailer private label will be working alongside Business Development Manager Sarah Long and reporting into Sales Director Thomas McKenna.

Solution EU are well known in the industry for their expertise in private label feeding. “We play in lots of areas but by far we’re strongest in Feeding” comments Pasquale. “It’s a really exciting time to be joining Solution EU. We’re just about to launch our new Babysafe range of Feeding and Accessories, which hits retailers in the next couple of weeks. We’re keeping the range tight for launch but already have some new initiatives in the pipeline – and that’s what’s so exciting, we have something new coming through all of the time. For instance, we’ve recently

...Become a stockist of our award winning range...

launched a new feeding range of Mr Men Little Miss and its success is leading to us extending the range. With the Feeding category performing so well across the industry we have the ability to meet all of our partner’s needs” Thomas adds “Pasquale’s appointment is a newly created position and is the perfect fit as we seek to grow our core business as well as expand into new areas.”

Tel: 01280 878260 Web: www.solutioneu.com

info@sockons.co.uk 0208 451 1516 www.sockons.co.uk All products are supported by a comprehensive press and pr campaign.

nursery today 7

NEWS This issue Christian Jones, Managing Director at one of leading safer sleep brands at Gro Company this month talks about the importance of trade shows

Ventalux buy out The Managing Director of Ventalux Ltd, Anthony Carroll, has retired after establishing the Company over 30 years ago. There has been a management buy out and the new Team are looking forward to taking the Business forward with their Top Quality range of Non Allergenic Baby Mattresses and PVC Raincovers which are made totally at their factory in Cheshire. Enquiries are welcomed from Wholesalers, Retailers and Distributors.

Tel: 0161 351 922 Email: ventalux@btconnect.com

What is the point of attending a trade show?

They can be expensive, they take

be a valuable branding exercise.

up a lot of time – including time

A trade show lets you present

away from running the business.

your Brand and Brand values -

In addition, which one should

how you see them, and how you

you choose to get the best

would like your trade partners

outcomes for your company?

to merchandise them. It is also

You need to be very clear what

an invaluable showcase for new

you are aiming to get out of a

products or Brand extensions.

trade show before you part with

A further benefit of attending

any money – or time.

a trade show is the ability to

For many companies,

check out the potential industry

trade shows are a great way

innovators and disrupters whose

to meet other people from

brand names you may not have

the same industry. There

heard of before, or those you

may be opportunities for

have admired for their ingenuity.

partnerships, collaborations

sponsored by

Finding a balance between

and other connections that

the trade and the branding

can strengthen your ties within

opportunities of a trade show

your community, whether that

is key to getting the most out

is within your category or not.

of the experience. Whether

The total immersion of a busy

exhibiting, visiting as a buyer,

trade show is incredibly exciting,

or just looking around, go with

but it is also a great way of

clear objectives about what

focussing the mind on what

you hope to achieve in terms

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of branding and trade – and be

needs to be going forward, to

prepared to keep an open mind!

Celebrity status with My Babiie Launched with Mothercare at the end of 2014, My Babiie is one of this years success stories. Designed by celebrity mum of the year, Billie Faiers, the range is chic, stylish and unique whilst maintaining affordability.

The My Babiie range of pushchairs and highchairs have created a particular buzz in the industry with their vibrant colours and patterns and are fast becoming a firm favourite amongst other celebrities, such as Jacqueline Jossa, Katie Piper & Katie Price.

This month’s focus is on the newly released Grey Chevron ranges at My Babiie, including a stunning pushchair, highchair and complimentary changing mat. Currently My Babiie are carefully planning on enlisting further retail partners who share the same passion for quality, safety and design and interested parties should email info@mybabiie.com.

Web: www.mybabiie.com

BlindSides appoints Ardega as exclusive UK distributor BlindSides, the handy solution to block out light down the sides of blackout roller blinds, has appointed Ardega as its exclusive UK distributor. Ardega will have responsibility for getting BlindSides into UK nursery retailers as well as stores which sell home furnishings including blackout blinds.

Ardega will build on the interest from nursery retailers that has already been generated following BlindSides’ success in Jojo Maman Bebe’s Invent with Tom competition.

Moreover, Ardega is aware that it is not just parents who can benefit from BlindSides and will therefore also be approaching stores which are not exclusively targeted to the nursery market.

Jenny Leahy, Owner/Founder of BlindSides, commented, “As soon as we met Ardega, we felt that it was a natural fit for BlindSides; Ardega represents a strong stable of sleep-related products which are complementary to BlindSides. We are excited to be working with Ardega to grow BlindSides into a product that every nursery and blinds retailer wants to stock.”

Web: www.blindsides.co.uk

differentiate you or your brand, and to communicate it.

BUGGYBOARD SADDLE IS HERE! There are many reasons to attend But attending a trade show isn’t just about ‘the trade.’ It can also Christian Jones is the Managing Director of The Gro Company who recently underwent a company MBO after just 24 months of Christian being at the helm.

For more information about The Gro Company please visit www.gro.co.uk 8 nursery today

The BuggyBoard Saddle is a brand new exclusive accessory for the BuggyBoard Maxi, which transforms the ride-on board in to a seat for young children. For easy and quick fitting, it has been cleverly designed to securely clamp on and off the board, without the need for any special tools.

When it’s not needed, there’s no need to remove the Saddle, it just folds down and out of the way.

RRP £45. Available with a red or blue seats. Stock is now available – please call Cheeky Rascals on 01730 895761 to place your order.

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LICENSING NEWS

Licensed plush trends ... an inside take on this growing nursery sector This month Anthony Temple, Managing Director at leading licensed character baby soft toys manufacturer Rainbow Designs, looks at the importance of Branded and Licensed products in the nursery sector.

Branded and licensed products are an important, established and growing part of the baby and nursery market and cross category brand extension deriving from the entertainment and toy world are becoming an increasingly visible part of the industry.

It is known that the toy marketplace is approximately four times the size of the baby and nursery sector. In the toy industry we see stand out power brands such as Lego and Fisher Price which have the scale and longevity in the brands to diversify across sectors and product categories through relevant product development and through licensing.

Let’s talk brands Brands are important; they make a key statement not only about the products but the company behind them too and one of the notable trends in nursery is that these brands are beginning to take an even greater share of the market. We are certainly seeing the emergence of power brands in the nursery marketplace with reputations forged in the vibrant preschool toy sectors these are brands that in the eyes of the consumer have earned the right to brand extend and grow across the nursery sector. Fisher Price, for example, have now moved into the baby changing mats arena with a license with East Coast and the ever popular Thomas & Friends is now entertaining toddlers with his functionally innovative and amusing ‘Toilet Training Rewards Potty’!

When it comes to baby soft toys the competition in brand extension is also hotting up. For the consumer, the publishing and entertainment brands provide an ideal choice. Backed by massive media programmes with high consumer awareness, rich in story content and characterisation, these brands are a natural source of inspiration for parents looking for a themed approach to the newborn’s nursery and the child’s expanding world as they step through the development ages and stages.

10 nursery today

It is not surprising that we are seeing growth in these brands. The vehicle of licensing has paved the way for these well known brands to expand. In addition to Thomas, Peppa Pig is now making a move into baby and the trusted Peter Rabbit brand has expanded its horizons beyond the publishing world with a new TV Adventure series. Heritage from the world of publishing and entertainment provides fantastic brand extension opportunities and in all of these brands consumers can now find coordinated baby and toddler offerings across a variety of product categories. This allows parents to purchase not only soft toys but items such as apparel, bedding and nursery decor in their favourite character and brand.

But great brands come in many shapes and sizes. Notwithstanding the undeniable growing influence of the entertainment world on our lives and our product choices, this is certainly not the complete picture in the baby and nursery market. Great Brands are made of great products, signature products that often define a company. Silver Cross for example has developed a distinct identity from the traditional pram; dating back to 1877 and Phillips’ Avent alongside Tommee Tippee have developed a clear image in the baby feeding sector. The nursery and baby market is characterised by many other successful product specific brands and products. However, unlike the entertainment and toy brands which were born from stories and supported with high profile long term advertising campaigns, product specific success alone does not always provide the receipt for cross category extension.

The nursery sector like most other markets is certainly undergoing change with the growing influence of power brands and licensing. But brands will only ever remain one part of the story, no matter how important a brand may be without relevant application and innovation a brand has limited value – product shall remain king!

Maguari has a new brand offering on the horizon With established names such as Skip Hop, Bebe au Lait, ISI mini and Potette featuring in Maguari’s strong branded portfolio, the company has been busy seeking new products to further strengthen its offering and can confirm a new launch which will see product availability from late Autumn.

Under wraps at the point of going to press, full details and products will be revealed to customers at the forthcoming Kind und Jurgend show in September.

Debbie Grant from Maguari said: “We’re very excited to have something fresh, new and different to offer our customers so were looking forward to being able to share our news in Cologne and once back in the UK.” Maguari Tel: 01293 592170 / www.maguari.com

LittleLife team up with The Gruffalo For 2016, LittleLife has teamed up with beloved story book character ‘The Gruffalo’ to develop a new range of accessories including a cute Gruffalo Toddler Daysack.

Made from super-soft and fluffy fabric, this new addition to the range combines its adorable design with all of the best-loved characteristics of a LittleLife daysack. The soft and fluffy shoulder straps are fully adjustable for a secure fit while the adjustable chest strap ensures the daysack won’t slip from little shoulders. A top grab handle and detachable Parents Safety Rein offer much needed parental peace of mind without compromising on a child’s growing sense of independence.

Tel: +44 (0)118 981 1433 Web: www.littlelife.co.uk

Rainbow Designs add collection New to Rainbow Design’s literacy brand collections this autumn are a set of beautifully illustrated Wooden Picture Blocks and 3 piece breakfast set from the renowned Guess How Much I love You Collection. Joining the timeless Peter Rabbit collection is a 16 piece, illustrated Wooden Picture Block Set as well as a Wooden Pullalong Flopsy Bunny and Peter Rabbit First Booties Set. An addition to Eric Carle’s The Very Hungry Caterpillar range this autumn is the Gel Soother and new to the cute Peppa Pig for Baby Collection is a set of Stacking Blocks featuring illustrations of Peppa Pig and her brother George Pig. Tel: 01329 227300 Web: www. rainbowdesigns.co.uk

A world of bright ideas...

...making family life easier!

With nearly 20 years‘ experience working with pioneering neering nursery brands from all over the world, we understand and what parents and retailers are looking for. Our passion is to deliver er innovative, award-winning brands that really sell.

New Click and Collect – bringing customers through your door.

Easy Online Ordering – quick and convenient for you.

If you would like to become a stockist or have a new product idea, contact us on:

.co.uk

01730 895761 or sales@cheekyrascals.co.uk

EXHIBITION NEWS

Baby essentials under one roof The Baby Show with Made for Mums, the UK’s leading pregnancy and parenting event, will be returning to Kensington, Olympia from 23rd – 25th October 2015.

The show, now in its 13th year, is the market leading event for all things baby! The last cycle of shows saw record breaking sales reaching £30million and over 64,000 visitors attending.

With a 25% increase in expenditure by individual visitors it’s clear that the show is growing in importance within the nursery sector and is now a major shopping destination for new and young families.

This year it will be showcasing the very best baby and infant essentials all under one roof to make the life of a new parent easier. Over 200 leading brands take stands at each show with many using the weekend as a platform to launch their latest products plus offer exclusive rates for consumers.

Opening times: Friday 23rd October: 9.30am – 5.30pm, Saturday 24th October: 9.30am – 5.30pm, Sunday 25th October: 9.30am – 5.30pm.

Web: www.thebabyshow.co.uk

HKTDC Hong Kong Baby Products Fair 2016

Celebrate at CBME The 15th Shanghai International Children Baby Maternity Industry Expo (CBME China 2015) will open its doors to domestic and international buyers on July 22-24, 2015 at the Shanghai New International Expo Centre. Over 80,000 child and baby products trade buyers are expected to attend. As CBME China celebrates its 15th anniversary, more initiatives and highlights are provided to all industry attendees.

This year, CBME China launched its Charity Program. In cooperation with over 40 companies, a charity sales is going on during CBME China. Proceeds from the sales will be used to support children with autism.

With 2,836 brands and 2,147 suppliers, CBME China is the ideal one-stop sourcing event for global baby child and maternity products players. However 205,000 sqm exhibiting space is a lot to cover in three days. Thus, the organizer has made all the efforts to make buyers’ sourcing experience as efficient as possible, including categorized the halls carefully by products and themes with highlighted zones and pavilions, various onsite activities to keep attendees engaged.

Special services for overseas buyers include business matching, free shuttle service, free airport transfer. Besides, free food and drinks, WIFI, luggage concierge, phone recharger stations and more services are provided at the VIP lounges for Elite and VIP visitors.

For more information on the event, highlights and exhibitor profiles, visit www.cbmexpo.com/en

11 – 14 January 2016 The HKTDC Hong Kong Baby Products Fair features an extensive range of baby clothing, footwear, fashion accessories, baby bedding and furniture, baby food, healthcare products, gift sets, souvenirs, skincare and bath products, toys and activities, nursery and maternity items, and well as strollers and electrical appliances.

Organised by the Hong Kong Trade Development Council and held at the Hong Kong Convention and Exhibition Centre, the fair offers an ideal opportunity to meet suppliers, customers and potential business partners from around the world, to network with industry peers and keep abreast of international market developments.

The 2015 HKTDC Hong Kong Baby Products Fair showcased 480 exhibitors ( 369 from outside Hong Kong), and welcomed 27,151 buyers, more than half from overseas.

The fair runs concurrently with the HKTDC Hong Kong Toys & Games Fair.

For further information visit www.hktdc.com/fair/hkbabyfair-en/HKTDC-Hong-KongBaby-Products-Fair.html

Exhibition investments KIDS ‘TIME - a great opportunity for child-care products and services business sector’s representatives Several hundreds of companies from all corners of the world, product launches and international-scale contract conclusions - these and many more incentives attract child-products and services business sector to join the Kielce expo. The seventh International Fair of Toys and Products for Mother and Child KIDS’ TIME is held from 25 to 27 February at Targi Kielce. The show promises to be a recordbreaking event.

KIDS’ TIME is Central - Eastern Europe’s leading business-sector event. The B2B exhibition has been also gaining an increased international recognition. Not only does the annual expo bring together Polish exhibitors and visitors, but also guest from the Czech Republic, Germany, Lithuania, the UK, Spain, France and even China.

Last year’s KIDS’ TIME gathered over 320 companies from 10 countries of the world. Compared to 2014’s edition, the exhibitors list was almost 50% larger. The trade fair attracted 4,238 industry professionals from 33 countries. According to all indications, the 2016’s edition will beat its previous records. More than 90% of last year’s exhibitors have already confirmed their participation in the KIDS’ TIME 2016.

The expo has also generated an avid interest among business-entrants - it comes as

12 nursery today

no surprise because KIDS’ TIME is regarded the best place for a big debut says Aldona Matla, the Project Manager.

The three-day KIDS ‘TIME provides a great chance to meet all your regular clients as well as offers an opportunity to establish relations with companies you have never cooperated. The expo participation means hard work and busy time for companies and organisers. However, according to the surveys carried out during the expo, these efforts bear fruit. Thus expo participation is an investment which initiates numerous business contacts and opens up great opportunities.

Now this is time for you to grasp this opportunity.

For more information visit: www.targikielce.pl

BPA Notice Board If you would like more information about participating in these events and receiving grants towards your exhibiting costs, come and see a member of the BPA team on Stand C075 opposite the Networking Area within the UK Pavilion.

BPA group returns to Kind und Jugend One of the most important events of the year is just around the corner for BPA members as a delegation of almost 60 British companies joins forces in the UK Pavilion at Kind und Jugend – one of the world’s largest nursery trade shows.

This is seventh year that the BPA has hosted the UK Pavilion at the show, supported by the UKTI, and since its humble beginnings in 2009 with just 10 exhibitors, it is now the biggest country specific pavilion at the show.

Don’t miss your copy of the UK Pavilion Directory which is included in this issue of Nursery Today. It lists all of the companies participating in the UK Pavilion and is a useful tool for future reference when sourcing quality British products.

As a UKTI Trade Challenge Partner, the BPA is particularly appreciative to the UKTI for its continuing support of this event making exhibiting overseas more accessible particularly for smaller businesses. As well as 40 companies within the UK Pavilion, six companies exhibiting in other areas of Kind und Jugend also received TAP grants this year and enhanced activity funding has contributed to the eye-catching branding which really makes the British group the focal point of Hall 11.1.

The BPA is also grateful to its two major sponsors, Torque – one of the world’s most innovative and experienced supply chain logistics operators which has contributed towards the meeting and networking area and has kindly provided free coffee tokens for exhibitors in the UK Pavilion; and Allport Cargo Services, the BPA’s preferred freight solutions company which is sponsoring the BPA’s networking event. This is open to all British exhibitors and takes place in the UK Pavilion Networking area straight after the show on Thursday 10th September.

The BPA also organises UK Pavilions at ABC Kids Expo which takes place in Las Vegas in October and CBME Shanghai which takes place in July 2016.

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How to market your brand effectively with ever-changing consumer shopping behaviour Robert rtt Ansloow Man anaginng ng D Dir iirrect rect e or or

Don’t miss your copy of the UK Pavilion Directory which is included in this issue of Nursery Today.

It lists all of the companies participating in the UK Pavilion and is a useful tool for future reference when sourcing quality British products

As part of its mission to share knowledge and support the baby products sector at a European level, the European Nursery Products Confederation (ENPC – of which the BPA is a member and its managing director Robert Anslow is the president) has joined forces with Koelnmesse to deliver two thought provoking and informative seminars at Kind und Jugend during its Trend Forum in September.

Both taking place in the afternoon of Thursday 10th September, attendees will discover how parents across Europe are spending their money where baby products are concerned, their behaviour when sourcing such products and how best to target them with brand marketing.

Erol Sukan of leading market research company GfK will discuss how everchanging shopper behaviour is affecting the nursery market in Europe from purchasing on mobile phones to using enhanced realities and how industries are becoming more innovative in how they sell. But is innovation in the nursery market enough to satisfy today’s omnichannel with ever connected new parents?

Nadia Khaldi of specialist media agency Generation Media and Claire Milner of research agency iGen have recently completed a study to understand expectant women and new mums in the UK, Germany, France, Spain and the US to discover when, where and how it is best to target customers with brands in the nursery sector.

Their findings will reveal key differences that brands need to consider when communicating their message across different markets as well as key media platforms. Understanding the journey to becoming a mum will allow brands to deploy their budgets more effectively and influence the path to purchase.

Both of these seminars are free to attend and provide essential information for anyone who wants to really understand consumer buying habits and how to effectively market their brand to new parents.

Come along to the Trend Forum in Hall 10.1 A70 on Thursday 10th September at 15.45 hrs to find out more.

www.thebpa.eu

Retail Technology

Local Search Optimisation Why your Nursery Business Needs it!

By David Fairhurst

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We all know that online sales are the main growth area nowadays, however the types of products a retailer may sell has a massive impact on the ability to sell those products online – not all products are highly suited to the digital revolution!

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s an online marketer, I know that psychology has a big part to play in all the purchase decisions made by people whether shopping in store or online. Learning the patterns and triggers of shoppers will allow you, as a nursery retailer to profit where others will lose potential revenue.

Nursery retail items, especially for big ticket items like travel systems, prams and pushchairs are in the emotional engagement category, which is psychologist speak for ‘I want to touch it and feel it before I buy, because I really, really want it.’

Purchasers want the reassurance that the product they are looking to buy will not only suit their day-to-day needs, but function the way they expect and will suit not only baby’s needs but their own aspirations… and let’s face it, some travel systems cost well north of £1K so it’s a big purchase - any sensible person would want to see before they buy.

This means local search optimisation is paramount to success in nursery retail, get this wrong and it will be your competitors who win whilst your accounts slide into the red.

Semantic Search and Google Local A couple of years ago, Google kicked off a seismic shift for local search optimisation with the introduction of Hummingbird, an algorithm update which would push semantic search, followed by Pigeon a year later, designed to refine rankings for local search. The whole idea was to change the way that search worked in Google, so that the actual search results would be refined depending upon search intent, that is based on the searcher’s location, the device that searcher was using (desktop, laptop, mobile phone, tablet) and previous search history.

This meant that every set of search results was therefore tailored, no two set would be exactly the same.

This kind of tailored search result set brought in a new set of possibilities for both retailers and online marketers alike.

For years, the whole premise of organic website optimisation for retail websites had been based around optimising for long tail keyphrases, that is, more precise phrases

which would convert easier, because they were further down the purchase decision funnel (an example would be “Oyster Max 2 Mirror Tandem and CarryCot”).

It’s a universal truth that search engine users employ longer and longer search strings as the purchase intent gets stronger, however with Semantic Search, purchase intent is no longer that easy to pin down.

Because Google now takes account of the search intent, if a search engine user looks for “baby equipment” and is looking

relevant information is contained on local business listings.

Moz, a large online marketing company in the USA offer a great tool for scanning your business’ local profile, https://moz. com/local/search - this tool allows you to enter your business name and zip code (works with UK postcodes as well) – the tool then goes off and finds all references to your business and suggests improvements.

Although there is a charge to use the tool as it’s intended, if you don’t want to

“

It’s a universal truth that search engine users employ longer and longer search strings as the purchase intent gets stronger, however with Semantic Search, purchase intent is no longer that easy to pin down

”

on a mobile device with location tracking turned on, you can almost guarantee that results will be tailored to local results, map listings and review sites mentioning those local businesses. This is entirely logical, as it’s highly likely anyone searching for “baby equipment” on a mobile phone may wish to actually visit a nursery retailer.

This opens up the possibility of many businesses, not just one, ranking No.1 in Google for “baby equipment”, depending upon the search intent of the search user.

pay you can use the results as a starting point to refine your local business listings, getting them all as correct as possible, which will help Google understand your local business better.

With more accurate and lengthy local business listings, your website has a much greater chance of being placed high in searches when people are looking for the products you sell when out and about in your area, which means more potential footfall and products sold.

How Your Business Can Benefit

Don’t Forget Reviews

Make sure that, as well as well optimised product and category pages, your eCommerce website homepage is optimised for some of the common short tail keyphrases (e.g. “pushchairs” “travel systems” “baby equipment”). Content on page, as ever, should be unique and meaningful as real people (and Google) will be reading it, however the major gains can be made in local optimisation by taking a look at the profile your business has online.

Much has been made of the impact of social media usage on search in 2015, however the big gains can be made in local search for your business by making sure the

Many pieces of research have been done over the past years on the effectiveness of online reviews including this one https:// goo.gl/ZxFhXT - all point to online reviews being paramount to success, especially for purchases in the emotional engagement category such as those in nursery retail.

As a nursery retailer, you really do need to embrace reviews for not only the products you offer but for your business as a whole. As reviews also appear highly in local search results, this is another way to catch attention and drive that wavering purchaser back to your door.

David Fairhurst, Head of Creative Online Marketing, Intelligent Retail, David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London

It is soon time to pack those suitcases and decamp to Germany for the next show. We wanted to find out about people going to Kind und Jugend – what are their hopes and what trends are they looking for? What will K+J and 2016 bring?

Ceri Seeley, Bocs Babi, Bangor, Gwynedd I am attending Kind und Jugend in Cologne. This will be my first visit since we opened our store seven years ago. I have always wanted to attend – but this has been the first year we have no personal commitments during Cologne dates.

I’m looking to stay ahead of the game with

current suppliers – getting orders in early, and seeing what 2016 has to offer. I also want to get a feel for what other brands are doing in comparison.

This is, for sure, the best place to see up and coming trends and what 2016 has to offer.

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Emma Charlesworth, Baby Birds, Dorchester I’m going to Cologne. I’ve been going for 21 years. It gives you an indication of the new colours and designs that are coming through.

I’m getting to know more of the UK independents that attend thanks to the NSG. We meet and discuss what we’ve seen and what we want to see over the course of the show.

You can’t fail to find something new and exciting with all that’s on offer.

Sue Dronfield, Baby Barn, Rugby

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Contact Penny Franks for a chat on 01442 289947 penny@lemapublishing.co.uk if you would like to be included in our next issue.

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Yes I am going – I am looking for inspiration as always - as an Independent store we always like to have some products that make us different from the nationals. Cologne is a great opportunity for us to try and keep one step ahead of the nationals and get our orders in as soon as possible on new products/colourways. It also allows us to be one step ahead of some of our customers too - we currently have April Mums viewing products in store so its great to let them know what will soon be arriving in the next few months and hopefully take forward orders too.

I am combining the few days with business as well as a bit of fun as I will be going with three other lovely retailers, Helen from Bump Start, Amanda from A3 Baby Barn and Lorraine from Next Generation Pram & Nursery Centre. All of us are going to promote our businesses with the suppliers we deal with, see first hand new products and colour ways and keep our eyes open for any hidden gems that may be on show plus of course take advantage of any show offers! In particular I will be visiting the British Pavillion as supporting UK businesses is very important. Other areas of interest will be i-size developments with other car seat manufacturers, nursery furniture and bedding plus baby carriers.

I feel Cologne offers us as retailers the opportunity to promote our business face to face and emphasise how serious we are as business owners in getting the best deal for us and our customers.

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www.2012ltd.com • info@2012ltd.co.uk Tel (01202) 303 777

Special Feature Social Media

Silence is Golden; Well Planned Content is Platinum Better to remain silent and thought a fool than to speak out and remove all doubt

By: Ross Hew Hewitt

T

hose are wise words and I am yet to find a more fitting historical quote that can be applied to social media activity.

What is this obsession for so many people and brands to always be on broadcast mode? It sometimes feels like the online equivalent of walking around a public place and constantly shouting out anything that pops into their minds.

Ross Hewitt, Managing Director of Secret Pie and author of ‘Savvy Social Media’. Ross began his digital marketing career in 1998 and had his first foray into the nursery industry as Head of Marketing & eCommerce for Silver Cross in 2008. He set up Secret Pie in 2010 and has been helping clients get found and loved online ever since.

Moments of silence is often the smarter route as quantity does not result in quality… far from it.

A daily onslaught of meaningless and trite posts is likely to yield the same results as stepping out into the street and shouting at traffic. So let’s inject some real-world thinking into our social media content…

Have a look at your last five posts or tweets. Consider what sort of response you might get if you stood outside your office and shouted them or stopped a group of your customers and said them face to face.

Telling strangers how nice that soup was, or who you are rooting for in Strictly Celebrity Baking On Ice

probably won’t have them following you around for the rest of the day hoping to hear more.

So what are your next five posts or tweets going to be about?

If you can already answer that then you probably have some sort of social media content plan in operation, and to you I tip my hat.

If you are not sure then take your foot off the gas and put some time aside to start a content plan as it really will be time well spent.

You need to be driving your social media activity in a way that moves your business on by attracting new customers and helping to retain the existing ones. You will drive your social

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media activity off a cliff if you do not operate to a plan. This risk is also compounded if you try to take on too much activity across too many different platforms. Having links on your website to six different social media accounts does not work if only Facebook gets updated while Pinterest, Google+ and Vine are withering on the…erm…vine.

Be brutally honest and assess your available time and resources. What can you (or your team) definitely commit time to do, and enough time to do really well?

If you only have time to manage a Twitter account really well then just

experience I have found that this period of time remains manageable and most businesses can plan content based around events or initiatives that are known to be occurring over a 12 week period.

You should be able to look at a calendar and pick out events that will be happening in your company, industry or marketplace that will inspire content to be created and campaigns to be planned.

An internal event might be the launch of a new product or service, or your attendance at a trade show or conference. Industry events could be a change in government legislation

“

Planning your activity does not need to be an arduous task. A couple of hours each month to keep the plan up to date is all that is required and it will save you time! You will approach your accounts on any given day with an idea about what you will be posting and why you are doing it

”

plan to do that. If you can manage a fortnightly blog article and a Facebook page really well then just do those.

Planning your activity does not need to be an arduous task. A couple of hours each month to keep the plan up to date is all that is required and it will save you time. You will approach your accounts on any given day with an idea about what you will be posting and why you are doing it. You will also realise that it is OK to have days where nothing is planned.

I know, controversial, but I see no problem with an account being quiet for a day or two if a regular enough pattern of compelling content persists.

Better to have a quiet day than a day where you have rushed the posting of a pointless update about how nice the sunshine is or what a great film you saw last night.

In general I recommend pulling together a three month rolling content plan. Based on multiple client

that requires new information to be passed on. Marketplace events would be things that mean your existing and potential customers might start to adopt a new pattern of behaviour or a seasonal pattern of activity might be coming in to play. For example, if you are a retailer/manufacturer of gifts or toys then the build up to Christmas is likely to be important to you, but so too is Valentine’s Day, Easter, Halloween etc.

Such a plan doesn’t have to be confined to social media. Start to add in your email newsletter content, Google AdWords campaigns and website homepage updates. Pretty soon you will have yourself a nifty digital marketing content plan… and it can all be powered by a simple spreadsheet.

Right, that’s me done for this month. I’m off to stare at pictures of cakes on Pinterest…

Talking Shop with NSG

S

o I know I was full on with the politics last month, thank you for the feedback.

I’m grateful that I have this opportunity and appreciate that many of you contact me to agree OR disagree.

You may have noticed that K&J is coming up. I can promise you a large NSG presence numbers will be up on last year. Leading the charge of course will be myself and my super squad of friends. Emma (Baby Birds); Ian and Joan (Babylicious); Annette (Annette’s Prams) and, of course, Beata & Victor (Babyland).

For retailers visiting I’d like to remind you to buy wisely; make sure the items outside the UK pavilion are suitable to be sold on the UK market. We are all too aware of items so readily available to our consumer market unsuitable by UK standards. It’s an easy mistake made but not worth it so please take care.

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By: Yasmin Ali, Babyland What are we looking for this year?

Speaking to some retailers we all agreed on products we are looking for. I think as far as wheeled good go - we are looking forward to seeing what current suppliers we already deal with have to offer - retailers seem to be cutting down the ranges they stock. QUALITY VS QUANTITY. We are interested in what our current suppliers are offering: and looking for accessories and small items – items to try and make a stand out in a very crowded marketplace.

One of the brands showing that I urge UK retailers to visit guys, I’m saying visit and check it out. Phil & Teds/Mountain Buggy. This is a company that has impressed me and have continued to do so over the last couple of years. A company that lost its way, realised this and went back to the drawing board. Many retailers that I speak to no longer stock these brands - when they last dealt with them the prices were all over the place; it was plastered all over the nationals;

“

For retailers visiting I’d like to remind you to buy wisely; make sure the items outside the UK pavilion are suitable to be sold on the UK market

”

the company didn’t care about the independents and you couldn’t get hold of anyone.

Let me be open with you – I saw P&T in the decline and as it started to get ridiculous we took the range off the shop floor as I know did a lot of you. I now have large plinths showcasing a large presence on the shop floor; I’ve never price matched since I’ve got it back in – and I don’t think I’ve seen anything below RRP online. They now supply sensible retailers and have Indie friendly

people! Brett, Simon & Robin people we all know and TRUST. I’ve never had any problems, we have lots of visits; up-to-date training and the lovely Simon even answers our questions at the weekends (love you). Moreover; we’ve just seen the new range and loved it. Consumer friendly, shop friendly, easy to work products that you don’t need a degree to work, a COMPACT and slick new range. If you are going to Cologne, go and see them. What have you got to lose?

The other companies that are no-brainers to visit: Venicci, BabyStyle (wonder if my iPad will be confiscated this year?!) Dorel, iCandy (newness!), Cosatto, Mamas & Papas, Bebecar, Kiddy, Nuna & Joie. Let’s also not forget companies NOT showing... especially Isabella Alicia. They were the first to bring in the Izzypod - love and want to support the Indies but need that support back.

Looking forward to Germany. #NSGadventures yas@babylandfife.co.uk

Trade talk

Nursery Today loves to hear your views. This month we speak to key manufacturers and suppliers to learn what’s on their minds.

This issue we speak to a number of the industries finest to find out their views on Kind Und Jugend.

Marc Kelly Sales Director at CuddleCo K&J will soon be upon us - what can visitors expect this year when visiting your stand?

Kind und Jugend is a key opportunity for us to show everyone the work we have done throughout the year and unveil developments in our product ranges and this year has certainly been a busy one. Retailers looking for innovative products, which truly make the lives of parents easier, at amazing value, should come along to the CuddleCo stand.

Why is it so important, in your opinion, that retailers from the UK should attend?

With K&J taking place six months after Harrogate, it gives retailers another fantastic opportunity to get an update on the industry, but on a global scale. It’s important for UK retailers to attend as K&J showcases the very best of what’s available to them as well as giving them a great understanding of what works from other retailer’s perspectives.

What would you say is the most important aspect of this show to you as a company?

As the leading international trade fair for this sector, it gives us the chance to expand into international markets and also meet our existing retailers.

Are you launching any new products during the show?

Yes, this year is particularly significant for CuddleCo as we will be unveiling 37 products from our new soft plush range. We are keeping everything secret until the show, but visitors can expect luxury for less from this range and we can’t wait to showcase it!

What are your expectations this year?

Having showcased our leading products Doona, the world’s first hybrid car seat and GreenTom, the world’s first (and only!) 100% green stroller, at K&J last year, we are looking forward to hearing feedback from all the retailers that took on the products. We have had a phenomenal reaction from the industry with these two products, so we are excited to hear their thoughts on our new line.

Daniel Lucas CEO, We Made Me Ltd K&J will soon be upon us - what can visitors expect this year when visiting your stand?

We couldn’t be more excited about this year’s K&J. Having used last year’s event as the platform to unveil our new branding and product range, we knew we had to return this September with something equally as exciting, and we are confident that we will not disappoint. Our presence in the UK Pavilion is very important to us and we ensure great attention to detail is paid to create an impactful stand which European retailers and international distributors are sure to enjoy visiting. Most excitingly, there will be the world premiere of our new instruction video, which is not to be missed.

Will you be running any show specific offers?

Yes, there will be some great special offers at the show, but you’ll have to come to the stand to find out more.

Why is it so important, in your opinion, that retailers from the UK should attend?

In an industry which is so vast, it is important for UK retailers to be aware of aspects such as new products, growing trends, developments in technology, safety etc. and K&J offers a fantastic insight. Retailers have the opportunity to engage with brands, gain understanding of products and see how they really work and should be sold, as well as being able to meet industry experts. Many brands will wait until K&J to use it as a platform to launch new products into the European market, so the show provides a fantastic opportunity for UK retailers to ensure they can offer their customers the best new products from around the world.

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What would you say is the most important aspect of this show to you as a company?

The most important aspect for us is to re-connect with our current distribution partners and introduce our brand to new distribution partners. It is certainly a major event in our trade show calendar and we are looking forward to it.

Are you launching any new products during the show?

Yes, we will reveal for the first time publicly the Soohu Sling, an exciting evolution of theBabaSling, our original award winning 5-in-1 baby sling.

We have reviewed ten years of customer feedback and managed to identify three major changes we would like to make to improve the sling.

What are your expectations this year?

Our debut as We Made Me Ltd at K&J last year was the perfect way to introduce our brand to the industry. Since officially launching We Made Me Ltd the brand has undergone phenomenal development and the reaction from retailers and distributors globally has been unprecedented, so this year we are looking forward to meeting with our retail partners and receiving feedback as well as engaging with new retailers to offer an insight on our progressive babywearing solution and how it is selling worldwide.

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Trade talk Mike Edwards Co-Founder, Snugglebundl K&J will soon be upon us - what can visitors expect this year when visiting your stand?

Visitors will be offered a warm welcome from an enthusiastic team who would introduce them to the Snugglebundl and its many benefits. At the stand this year, we will be launching our new range, which is not to be missed. We’ve already sold hundreds and they are not even available on our website yet.

Will you be running any show specific offers?

Freebies. Yes with orders on the day we will be offering some free products.

Why is it so important, in your opinion, that retailers from the UK should attend?

It’s mostly a good chance to build working relationships with our stockist as well as meet new ones. We’d also like to share how we sell hundreds and hundreds at shows - they literally fly out! Each year the sales go up and up because we have learnt from our customers exactly what they value most in our product. We haven’t been to Harrogate for a couple of years so it’s a chance for the retailers to get to see us and learn about how we are growing fast. For those who stock our product coming to see us and seeing how we convert sales could make all the difference. For those who are not so familiar with us we are looking forward to meeting them.

What would you say is the most important aspect of this show to you as a company?

To ensure our sales continue to grow we want to work on expanding all the time. We have Boots selling our stock and their orders go up each year so it would be brilliant to attain more multi chain stores. We have new gift box packaging which makes all the difference so hopefully the likes of John Lewis and Mamas and Papas will join the Snugglebundl team.

Are you launching any new products during the show?

We’ve updated the design slightly and are introducing a single layered holiday version for warm climates. And, as I mentioned earlier the packaging and presentation is a million times better than before.

What are your expectations this year?

Continued growth and as this is our first serious move towards export, we hope to ship containers to the four corners of the globe. We are so excited.

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Mark Nicholls Co-Founder, The Little Green Sheep Family K&J will soon be upon us - what can visitors expect this year when visiting your stand?

This is a very exciting show for us. 2015 has undoubtedly been our most significant year yet. Having unveiled our new baby brand Snüz and announced the rebrand of The Little Green Sheep at Harrogate earlier this year, we are excited to unveil the developments to an international audience at Kind und Jugend. Visitors can expect an even bigger insight into both our brands and get a first look at the exciting products we have been working on over the past six months. We launched Snüz to consumers last month, so we will also be letting retailers know about the fantastic reaction we have received so far.

Will you be running any show specific offers?

We will be running some fantastic offers so please be sure to come and see us to take advantage.

Why is it so important, in your opinion, that retailers from the UK should attend?

As the leading trade show for this sector, it is incredibly beneficial for UK retailers to attend.

In our experience, the show has always provided a fantastic place to meet our retailers and really showcase the developments at The Little Green Sheep Family. It also gives retailers a great opportunity to get a feel for what is going on within the industry on an international scale in terms of technology, trends, new brands etc.

What would you say is the most important aspect of this show to you as a company?

Both The Little Green Sheep and SnüzPod are well established brands within the UK, and we are looking forward to building on this success to look at expanding our overseas distribution and K&J provides the perfect platform to do this. This is certainly the focus for us exhibiting this year and we can’t wait.

Are you launching any new products during the show?

Yes, we will exclusively be giving buyers a first look at the all new Snüz product range, which we are extremely excited about. We are keeping this top secret until the show, but let’s just say, we are certain that retailers are going to be impressed! We will also be showcasing the SnüzPod2, the new and improved version of our multi award winning bedside crib.

What are your expectations this year?

This year’s show will certainly be a busy one as we present the re-launch of The Little Green Sheep and launch of Snüz, the new home of SnüzPod, on a global scale. We are hoping to come away having really educated retailers on our brand spilt and with some new international retailers on board.

Fiona Smyth Founder, TotsBots K&J will soon be upon us - what can visitors expect this year when visiting your stand?

We are very excited to be back at K&J this year as we will be unveiling a brand new TotsBots range, which will remain top secret until the show, but visitors can rest assured it is unlike anything else on the cloth nappy market, and we can’t wait to showcase it.

Why is it so important, in your opinion, that retailers from the UK should attend?

The nursery industry is so vast, with thousands of different brands and products within it. K&J is the leading trade show for this sector and gives retailers the opportunity to see the best brands together exhibiting in the same place. This provides UK retailers a unique opportunity to carefully select the right products and also gives them an overview of the industry and discover the latest trends on an international scale.

What would you say is the most important aspect of this show to you as a company?

K&J is a key show for TotsBots as it provides a fantastic opportunity to meet our retailers and learn more about the market on a global scale. It has always been an important part of our calendar and this year in particular where we will be launching our new range, we are very excited to catch up.

Are you launching any new products during the show?

Yes, we will be launching a new cloth nappy system, which we have been working on for the past year. We won’t be revealing anything until the show, but we promise it is unlike anything else on the market and will certainly impress retailers far and wide.

Engage mums with the right message at the right time As expert planners and buyers, we’ve devised campaigns for a number of baby products, from prams to nursery equipment to baby food. We know what matters to first time and experienced parents.

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That’s why we remain the No.1 independent media buying company in this space.* Visit us at Kind und Jugend in Cologne to see a summary of findings from our latest international study: ‘Marketing to mums online: identifying global truths’.

Join us on 10th Sep at 4PM in Hall 10.1 Stand A70 and/or contact us to book your free 30 min media consultation *Source: Nielsen Addynamix January 2015, Parenting Media, Data Range: 1st January – 30th December 2014

email: nadia.khaldi@generationmedia.co.uk 87 New Cavendish Street London, W1W 6XD www.generationmedia.co.uk

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COL I N

S

G

AR UL

PATTI

This issue Colin Pattison takes an overview of K&J

ON

RE

It’s time to think about Kind und Jugend

S

ummer is drawing to a close, and everyone is returning from their summer holidays, so it must be time to start thinking about Kind Und Jugend.

This fair is by far the largest and most important fair in Europe and holds a key position in the world calendar of Nursery trade events. Since we in the UK managed to organise our own domestic events, K + J also sits nicely in autumn against the UK Spring show in Harrogate. This year it will be held from the 10 to 13 September.

I have been attending this fair since the late 1980s and can still remember the first impression of seeing the vast range of, in those days, very different product to those on offer at the time in the UK market. Today of course we are all part of a much larger European market and world supply and distribution network. As a result many of the products on display are not that much different from the ones we see at home. Most retailers will be in contact with many of the brands at the exhibition and may even recognise some of the Chinese factories visiting for the fair. Through a network of brand suppliers, distributors and wholesalers it is now possible to source products from any market in the world and the Kind und Jugend is a true shop window on the world nursery market.

The fair has been running since 1960 and now attracts around 1,000 exhibitors from 40 countries, covering nearly 100,000 square metres of exhibition space, that’s two floors in two large halls, plus a few extra bits. Practically every brand in the Nursery market exhibits.

Major international suppliers such as Dorel and Graco show their full 28 nursery today

The UK Pavilion sold out again this year and with its meeting area, programme of seminars and manned BPA stand should be a centre for all UK visitors, exhibitors or buyers, attending the fair

range of brands and while some of the products may not be available in certain markets, it is always good to see the full range in context. The fair used to be dominated by German suppliers such as Knorr, Hartan and Gesslein, but as markets have opened up and manufacturing has moved to the Far East, the fair now represents all parts of the market from designer low volume products, to high volume price point lines. From major international brands to individual designers creating outstanding new concepts.

New products are obviously a very important part of any market and many brands will show their new products for the first time at this fair and understandably there may be some time before the product is launched and the product may still be in development.

For this reason alone many visitors are from support industries, PR, marketing, consultancy, technical support etc. and of course being a large International fair, many of the managers and directors of the major supplier companies visit the show, so if a small company is pitching an idea or concept for sale, this is also the ideal market place.

Over the years it has become much easier to launch a new range or brand at the fair. There have always been a number of small stand options available around the fair, as a consultant I have helped a number of small companies launch their international presence by exhibiting at the fair. In the early days it was pretty much pot luck where a new exhibitor was positioned, but in recent years country based pavilions have been a great supporter of small companies.

Many pavilions now support local manufacturers. The USA grouping is by far the largest, but support also exist for Australian companies, some from the

East and many European companies The UK Pavilion, is organised by the BPA and has grown very quickly to be a large and impressive flag ship for the UK supplier base. The UK Pavilion sold out again this year and with its meeting area, programme of seminars and manned BPA stand should be a centre for all UK visitors, exhibitors or buyers, attending the fair.

The last couple of years, the K + J fair has also developed its own support programme. Seminars covering both retail and trade issues are held during the full term of the fair. The fair language is English, so most of the talks are in English, or if the presenter prefers German, a translator is provided. I have listened to some of these and it has been very interesting to hear about other markets, both differences and similarities. Technical reports may be more difficult to follow, but as a central point for discussion of advances in the market, what better place than the major European marketplace? A number of promotional areas around the fair also highlight new designers and, market place trends.

Continuing the theme of exchanging ideas and encouraging innovation in the market place, these areas are a vital part of the overall trade show.

Finally three awards will be presented The innovation award is open to any new product, with eight categories across the Nursery market, it represents the best of the new products on show at the exhibition. Industry experts and trade journalists select the best products of the year, and these are exhibited through the fair, a good chance to view these products away from the manufacturer’s stands, and

Last year there were around 21,000 trade visitors from over 100 countries, approximately 75% of whom were from outside of Germany. I am always surprised at how few UK retailers I see walking the aisles. Obviously all the major UK nursery retailers attend, many national retailers who dabble in nursery treat this as their main buying trip, and a handful of the leading independents are also there, but what about the rest? get a view on market trends.

The Kids Design Award is aimed at Young designers from all over the world, who are invited to enter, the prize includes the chance to win an industry sponsorship. After the trade fair, the designers and product sponsors will jointly develop the design through to its market launch.

Last year’s winner Jannis Ellenberger (Bremen) will present her modular furniture concept at this year’s fair.

While the Consumer award is presented to the products voted for by readers of a group of international consumer magazines and portals Eltern.de and urbia. de (Germany), Ouders van Nu (the Netherlands), New Mom (Austria), Wybór Rodziców (Poland), Rody.ru (Russia) and Turkiye Cocuk (Turkey).

Participants were asked to vote for up to ten product categories. Again such a survey gives an excellent view of what the consumer is looking for in these markets. While this survey does not jet cover an English publication, some of these export markets could be very important to a UK brand wishing to expand its European appeal.

Last year there were around 21,000 trade visitors from over 100 countries, approximately 75% of whom were from outside of Germany. I am always surprised at how few UK retailers I see walking the aisles. Obviously all the major UK nursery retailers attend, many national retailers who dabble in

nursery treat this as their main buying trip, and a handful of the leading independents are also there, but what about the rest?

I know there has been a trend of declining number of Nursery independents in the UK, but we still have enough independent retailers to support our own UK fair in Harrogate. So why do more not make the journey to Germany? Direct flights to Cologne are available from UK airports, Eurostar trains require one change, and it is perfectly possible to drive to Cologne. I have always believed that if you want to be in an industry you must fully participate in that industry. The opportunity to see the complete market, to network with like minded individuals and to take a break from the treadmill and asses where you are cannot be overvalued.

In conclusion then, as European Nursery markets have developed and drawn together, so the Kind Und Jugend fair has grown and become more sophisticated. It now has challengers in the USA and Far East, but it is still the largest. As well as reflecting the market, the Cologne fair has taken steps to develop a programme to inform and lead the market. Most of the nursery trade will meet in Cologne next month, and I expect them to continue meeting there for a number of years to come.

Colin has worked in the Toy and Nursery trade for over 20 years both as a retailer and supplier. He is now an independent consultant advising on sales and marketing issues. He can be contacted at colin@colinpattison.com or by phone on 0773 8568 191.

Focus Torque

Torque - True experts in logistics How Torque uses its experience in the Nursery and Toy sector to help brands grow.

T

orque is one of the UK’S largest independent warehouse and logistics providers and excels in offering customers full end-to-end supply chain services.

Operating in over 1.8 million square ft of warehousing, in seven distribution centres across the UK, Torque employs over 850 people.

As an independent business they deliver flexible, cost effective and tailored solutions for Nursery customers such as: Summer Infant; Casualplay; Sock Ons; Baby Elegance; Natural Birthing Company; Shnuggle; Bugbrush; Knuma; Mimijumi and Tippitoes along with giants of e-tail and the high street, start-ups and everything in between.

As a group, Torque despatches in excess of 100 million units of stock every year, with customer demands ranging from single pick and pack items to full container loads. Due to the volume of these daily consignments across many of the contracts, Torque has considerable buying power, and as a result can offer customers the most reliable and competitive courier services available – aligned with the highest level of customer care.

Torque offers a unique set of flexible services that can be customised to fit a customer’s specific requirements. They offer tailored solutions using best practice and work in partnership with companies of all sizes to deliver versatile, seamless yet cost-effective solutions.

Torque works with organisations requiring a variety of fulfilment solutions. Manufacturers; wholesalers; independents; concessions; department stores; stores and e-Commence orders all have different requirements and Torque can offer a true end-to-end solution with services including:

• Freight (import and export) • Transport & Distribution • Bonded Warehousing • Customs • Quality Checking • e-Fulfilment • e-Commerce Sales • Pick and Pack • Returns Management • Warranty Repairs • Stock Refurbishment • Stock Outlet Management • Processing which includes; specialist tagging, ozone treatment; embroidery and heat transfers.

In-depth industry expertise When customers are looking to launch nursery or toy products into the UK, or to streamline running costs, they 30 nursery today

will find Torque’s experience in the industry invaluable.

Having worked at its heart for many years, Torque understands the Toy and Nursery industry and the demands and challenges of this unique sector, better than other nonspecialised third party logistics company.

Torque have worked with a one Nursery product company that has, over time, developed into a multiproduct brand with more than 200 live SKUs stocked in over 1,000 retail outlets across Europe. They have supported this company’s development from day one, helping them to supply sole trader independents to multi-national retailers, not to mention their direct online multi-channel platforms.

There is no one size fits all approach with Torque, who pride themselves on a true partnership approach, as opposed to just another supplier of services. Enthusiasm, passion and systems are the reason why so many of Torque’s customers have been with them for years and have become trusted business partners.

Case Study

Product quality control, warranty repairs and refurbishing stock for re-sale.

Torque has an in house custom built Technical Services Centre specially for Toy and Nursery products. The centre’s team specialise in product care such as quality control, processing, repairs (warranty and non-warranty) and refurbishing stock for re-sale.

The centre was commissioned and built to the specification of Torque’s Head of Technical, Melvyn Wolff.

Having more than 20 years experience in the nursery industry he was, before joining Torque, the Technical Manager at SGS UK, the world’s leading test house.

Melvyn is a long term member of the Baby Product Association’s Technical Committee and also sits on several British Standards Institute committees for Childcare Articles.

He is highly regarded in his field and is vastly experienced in identifying liability of returns, quickly assessing what is and what is not covered under warranty.

Recruiting and managing his own experienced technicians means that Torque are able to offer a complete and professional product care service, unmatched by any of its competitors.

Customers can be assured that any returns their company receive will be handled quickly and efficiently maximising profitability.

Adam Murphy, Managing Director, Shnuggle: “Torque are a perfect match for Shnuggle: they can accommodate our current warehousing and fulfilment requirements, as well as the needs of our rapidly growing business.

Melvyn Wolff, Head of Technical, says: “I am justifiably proud of our modern and clean technical centre,

It has been very important for

designed to fulfil our

us to find a company that can

pledge to turn around any repair within

provide the exceptionally high

72 hours (collection/repair and return).

standards of service that we wish

With fully trained staff often using

our customers to experience.

the same equipment as found in the

Moreover, the system has been set

manufacturer’s factories, and with

up quickly and efficiently, enabling

genuine spares straight from the shop

business to carry on as usual for

floor, we can undertake repairs to the

us.”

highest quality giving our customers that all important peace of mind”.

Sales Agency

e-Commerce sales Direct routes to market are becoming more and more important to a brand’s success and profitability. This is something Torque also offers, having an in-house team of e-Commerce experts.

Torque owns and operates some of the biggest retail stores on eBay, both of which are Platinum Power Sellers.

They have achieved Top-Rated status which is awarded for excellence in both sales generated and service level ratings based on consumer feedback.

The Torque service can include the set up of professionally designed online shop fronts which allow customers to sell products direct to the consumer online.

Torque can also build websites and they work closely with customers on design to achieve their exact requirements.

Success comes from knowing the industry, understanding what they are looking to achieve and knowing what is required to get the required results.

Torque prides itself on its no-nonsense approach; giving clear, upfront and honest direction Bob Clough, e-Commerce Manager, explains: “There are many steps to selling successfully online from great product descriptions and eye-catching photography right through to providing an exceptional customer experience.

Through our many years of selling online, specifically in the Nursery sector, we can guide you through the various pitfalls and make your products visible and selling quickly on the biggest marketplaces in Europe.

Torque Omni-Channel have a Sales Team which is vastly experienced in selling product into nursery and toy retailers.

Their sales representatives are well connected and respected throughout the industry. They have well-established routes to market with more than 400 Independent retail outlets throughout the UK and Ireland. Torque Omni also has live supplier accounts with the vast majority of major national retailers of nursery products. Torque Omni’s Field Account Managers are in regular contact with retailers via store visits, telephone contact and email campaigns.

Torque Omni has a proven formula for success and is a well regarded supplier to the Nursery Industry. The company has vast experience in placing a number of product categories in store those include: Wheeled Goods; Home Safety; Activity; Toys; Bedding; Car Seat Safety; Feeding Products; Furniture and general accessories.

Chris Frawley, Sales Manager, Torque Omni-Channel says: “Torque Omni really does offer brands an unrivalled presence and representation in the industry, as I’m sure our ever growing number

To speak to the team at Torque call 08000 8555 10 or email enquiries@torque.eu Torque will be sponsoring the UK Pavilion at K+J. Come along and meet the team.

of customers will agree. Our experienced team offer face to face sales presentations on a daily basis to retailers across the whole of the UK and Ireland with the majority of our customers having traded with us for much of the past decade. We also have supplier accounts and relationships with the majority of national retailers, meaning we have can offer our clients fantastic coverage from day one” nursery today 31

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Focus MAM

Meet the new

Friends:

Lucy, Max and Bob! As one of the world’s leading developers of baby care products for more than 35 years MAM is delighted to announce the launch of a completely new product range - the MAM Friends. he MAM Friends - Lucy, Max and Bob – are bright and bubbly characters designed specifically to address babies’ sensory development by stimulating hand/eye coordination and fine motor skills. Catching their imagination, the MAM Friends are becoming babies’ best friends and companions for every adventure.

T

products that support baby’s development from day one.

Since MAM developed its first soother in Vienna in 1976, it has evolved to become a global authority on baby care product design and quality. Today MAM is used by families in more than 61 countries and five continents. To find out more about how the MAM Friends or the rest of the MAM baby care range can help grow your business please contact Ben Miller.

Handmade from 100% natural rubber

Tel: 0208 943 8880 Email: benmiller@mamuk.com

Lucy, Max and Bob started life in the rubber tree forests of Thailand, where the natural rubber milk is tapped by hand.

This milk is then taken to the MAM factory right in the heart of the forest, where it is carefully crafted by hand into their three friends. Each one is then polished, painted and packed by hand - making every single MAM Friend unique.

Designed to stimulate baby’s senses Their bright colours and the soft feel of natural rubber are designed specifically to stimulate babies’ senses and help them develop hand/eye co-ordination. They’re also the perfect companion as infants start to explore the world around them. “After years of research and development with medical experts we have created the perfect toy to develop babies’ senses in a playful way. The MAM Friends are fun and friendly little characters who are sure to become baby’s new best friend,” explains Peter Rohrig founder and chief executive of the company. This has already been approved by over 200 mothers and babies who have tested the MAM Friends - babies accepted the MAM Friends instantly and mothers were very enthusiastic about them.

Introducing the three MAM Friends Lucy the red snail is smaller in size, and being very light, is especially designed for the youngest ones. Max the green Frog, has a curved shape which encourages babies to learn how to grip and pick things up, while Bob the purple turtle has a 3D shape and is the most complex one, helping develop fine motor skills. Different shapes, sizes and structures offer babies a full tactile experience.

The MAM Friends will be your baby’s favourite, bright and happy companion who will want to explore the world around them, from 2 months plus.

About MAM – Standard setting baby products MAM combines technological innovation, medical function and contemporary design to develop superior baby care 34 nursery today

Did you know?

1. MAM was founded in 1976

by Peter Rohrig when the innovative MAM Soother was born.

2. MAM products are now sold in 61 countries and 10 affiliates worldwide. Worldwide there are more than 50 million MAM Products sold annually.

3. MAM carry out 300,000 product tests on standard quality controls/inspections.

4. MAM has co-operation with over 20 medical partners for product development.

5. MAM are growing by just over 20% year on year in the UK (Nielsen data to June 2015).

The U.K. nursery trade’s no. 1 magazine

Kind & Jugend Preview 2015

www.nursery-today.co.uk

KIND UND JUGEND 2015 Visit the collection: Hall 11.3, Aisle H, No 050

20th - 22nd March 2016 Harrogate International Centre Harrogate, North Yorkshire, UK

Customers around the world love British baby products - and Harrogate has them all!

Come and be part of a GREAT British event For stand rates and booking form visit:

www.nurseryfair.com

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LOOKING FOR SOMETHING NEW ?

HALL 11.1 STAND B060-C069 Kind + Jugend 10-13 Sep 2015 Soohu Sling™ - Classic Special Edition - Superstar Grey

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Our hammock-style baby sling supports five carrying positions, including two positions for discreet breastfeeding. With its beautiful tailoring in a variety of colours, Soohu Sling™ is a true all-time favourite and parenting essential for hands-free babywearing.

Available in two collections and 15 colours.

HALL 11.1 STAND B060-C069 Kind + Jugend 10-13 Sep 2015

for trade enquires, please email sales@wemademe.com or call +44(0)1273 320 590

Focus Kind Und Jugend

Cologne is calling 10th – 13th September 2015, Cologne

I

t’s that time of year where we will all gather again at one of the world’s largest trade fair platforms in the nursery industry. Kind + Jugend 2015 is notably an international fair which is also one of the largest when it comes down to the baby and children’s outfitting

sector.

All of the important industry players are represented in Cologne and they will present their new products and further developments from the children’s furniture, safety seats, textile equipment, prams, hygiene items and toys sectors to the trade visitors on exhibition space spanning over 100,000 square metres. More than 1,000 exhibitors from over 50 countries will present a host of innovations and product developments.

Numerous country participations will grant insights into the global markets. In addition to the presentation of the top high-quality products of the industry, Kind + Jugend also offers a unique information programme, which promises the international trade visitors significant added value. For example, three awards will be conferred at Kind + Jugend, which will cause a stir throughout the industry: the Innovation Award, the Kids Design Award and the Consumer Award.

Big names such as Alvi, Artsana-Chicco, Britax Römer, Apramo, Dorel, Cosatto, Boori, Recaro, Cybex, Goodbaby, Haba, Hape, Hartan, Hauck, Joolz, Mattel fisher-price, Noukies, Osann, Paidi, Peg Perego, Pinolino, Recaro, Sterntaler, Zapf Creation or Zöllner as well as promising young companies will be represented in Cologne.

Dorel’s sales director, Steve Howell told us: “Dorel UK have always considered Kind und Jugend to be an important event in the nursery trade calendar and as such we are strong supporters of the fair. This is in the main due to the simple fact that it allows us to showcase all our brands in one arena, along with launching any new product and our 2016 collection of colours and fabrics. We have been exhibiting at the fair for over 15 years and we envisage continuing with this participation for the foreseeable future. Kind und Jugend is an excellent platform to meet, greet and do business with, all

of our UK and International customers, and we look forward to catching up with them again this year.”

Many UK companies continue to show their support for the show. Daniel Lucas Founder and CEO of We made Me Ltd told Nursery Today: “Kind und Jugend is undoubtedly a great highlight in the nursery calendar and it is an event we consider integral to our annual business development strategy. Our presence in the UK Pavilion is very important to us and we take great care in creating an impactful stand which retailers feel compelled to visit. The Baby Production Association (BPA) provide significant support to those exhibiting in the pavilion. It’s a great celebration of British brands and we are honoured to be part of this. The platform provides the ideal opportunity to meet with current retail customers and distributors, share our newness and nurture these important relationships. However, it also offers a remarkable chance to make new contacts. The event always delivers a fantastic global reach to further develop our international exposure - all in all it’s a great event and we are looking forward to it.”

One area of the trade fair worth noting is entitled ‘Young Innovative Companies’ which is supported by the Federal Ministry for Economic Affairs and Energy (BMWi). This segment of the show enables start-up companies to present their products at favourably-priced trade fair conditions. In the country pavilions, several companies from the respective country will exhibit their products. This year there will be ten country participations, namely from China, France, Great Britain, Hong Kong, Portugal, Spain, South Korea, Taiwan, the USA and for the first time from Latvia.

One UK company who are looking forward to attending this year are the team at Snugglebundl, who have recognised the strength of this international show. Mike Edwards,

Whether you are looking for new suppliers, specific products, or simply inspiration, you’ll be almost sure to find it at Kind und Jugend.

“

All of the important industry players are represented in Cologne and they will present their new products and further developments from the children’s furniture, safety seats, textile equipment, prams, hygiene items and toys sectors to the trade visitors on exhibition space spanning over 100,000 square metres

”

nursery today 35

Focus Kind Und Jugend

“

With the UK Pavilion continually growing year on year, you will find a plethora of companies in attendance. The Pavilion is always worth a visit, with not only many companies to see, but also providing a strong seminar programme

”

Snugglebundl’s co-founder stated: “Kind and Jugend 2015 marks the start of our major export plan for Snugglebundl.

We’ve held back for years, but having visited a couple of years ago doing reconnaissance, we are now ready and can’t wait to exhibit. The birth rate in the UK is only 1.44%, so the way forward is to expand your market to the rest of the

Best of the best: Kind + Jugend Innovation Award The event and information programme of Kind + Jugend is a further reason for visitors from all over the world to come to Cologne: The famous Kind + Jugend Innovation Award has been an important marketing tool and sales argument for the respective award winners for many years. In a total of eight categories, an international jury comprising of industry experts and trade journalists selects the best products of the year, which excel through their novel idea, special functionality or exceptional design. Around 200 companies from all over the world strive to win the coveted trophies every year. Find out who won as the winners are announced during a ceremony in hall 10.1 on the morning of the first day of the show.

world. We’ve changed our packaging and product labelling to be multilingual to ensure we meet foreign legislations.

We are looking forward to showcasing our new range of colours based on customer research. The focus now is to ensure our customers have more choice and satisfy so many that have been waiting for new designs. This UK internal move is to create a faster and greater turnover rate to enable us to expand into other territories. We know that much of the EU are aware of us and it’s therefore easy to trade, but the greatest markets are the USA and Asia. We’ve focused our product packaging and labelling towards these markets specifically. If we come away with some major distributor contracts from those territories, we’ll feel like we have achieved our goal.”

This year, once again, The Baby Products Association (BPA) is proud to present the UK Pavilion at Kind und Jugend for the third year running, with more British companies exhibiting than ever before. Visitors to the show are warmly invited to visit over 40 stands showing a range of exciting new, as well as established and innovative baby products.

Rebecca Rowlands, head of product development at Bizzi Growin who will personally be attending this year’s show, said: “Bizzi Growin is committed to developing products of the highest of quality and we’re passionate about providing something different to the marketplace in the UK and Ireland but also in China, Europe and the Middle East too.

“Bizzi Growin is a fun and striking brand and we’re really excited to be taking part in this year’s Kind + Jugend show as it is the perfect platform to reveal our new ranges from our exciting 2016 collection. It’s a very important date in the industry’s calendar and we’re keen to share our vision and products to a wide range of distributors from many countries which the Kind + Jugend show always attracts.

“We feel our hard work and determination has paid off and we have carved ourselves a strong reputation for providing great designs and high quality products, sold at a good price point that become best sellers and really look forward to sharing our future with visitors of the show.”

Registration for this exhibition couldn’t be easier.

With an easy to operate website, visitors can go to www. kindundjugend.com, pre-register for the show and simply click on the visitor section and follow the links for either the train or flight details which includes a booking facility.

Also highlighted is an accommodation booking service - it couldn’t be any simpler!

Web: www.kindundjugend.com 36 nursery today

Come and see us at:

Hall 11.2 Stand D038

Meet the purple brand at the Kind & Jugend trade show in Cologne!

For over 30 years, Lansinoh® has been helping mums get to the best start with breastfeeding, with scientifically researched and clinically proven products – like our multi-award winning HPA® Lanolin nipple cream, recommended by mums and healthcare professionals alike. With over 65 million containers sold worldwide, our HPA® Lanolin is market leader in many of the 70 countries where it is available. Our range also includes the new pump-store-feed solution that helps mum and baby enjoy all the benefits of breastfeeding for longer.

HELPING MUMS TO..

www.lansinoh.co.uk

We are always looking to expand into new trade channels and territories, so come by Stand D038 and join us on our success journey!

List of UK Exhibitors

Preview

Company Name

Hall/Stand No

ABC Design

10.2 C041

aden + anais

11.2 H049

Apramo UK LTD

10.2 D080

Aquaint Opus Innovations Ltd.

11.1 A077

BabaBing! Ltd.

11.3 H011

Baby Hub

11.2 A074

Baby Products Association

P60P003a

Company Name

Hall/Stand No

Cheeky Chompers Ltd. 11.1 C081 +44 131 4408370 www.cheekychompers.com

Company Name

Hall/Stand No

Fill n Squeeze Ltd

11.1 B079

Gummee Ltd.

11.1 C071

iCandy World Limited 10.2 C008 +44 1767 604400 www.icandyworld.com

Baby Products Association UK Pavilion Group Babymoov

11.1 A050z 11.2 G038 H039

Bambino Mio

11.1 D051

BeSafe

10.2 A020 B029

Clippasafe Ltd

10.2 D051

Close Parent Ltd.

11.2 G048

Bebecar 10.2 E008–F008

Cosatto Ltd11.1 B050 C059

www.bebecar.com 01692 408801

www.cosatto.com 0800 0149252

Ilinko LTD

10.1 F020 G021

Jackson Reece Ltd

11.2 G051

Jainco (UK) LTD Bizzie Growin

Boori

10.1 G020 H039

+44 1635 295670 www.boori.com

Cuddle Co. Ltd/Cornbook

11.1 D061

DoddleCreation Ltd

11.1 B089

Dorel

11.3 A010

Early Days

11.3 B020

East Coast Nursery LTD 11.1 D059 +44 1692 403461 www.eastcoastnursery.co.uk

Bugbrush Ltd

11. D080

+44 7872 329204 www.bugbrush.co.uk

11.3 F028 G029

Jakabel Ltd.

11.1 B071

Jellycat Ltd.

11.1 H020

Joie

CC-Ost CC0-0

Joolz

11.1 C008

JTC LTD

11.3 D016

Kidsaw Ltd

11.1 D089

Kit for Kids Ltd.

11.1 D070

Konfidence Ltd

11.1 D071

Koo-di BabyWeybury Hildreth Ltd.11.3 B040 KUB Products Ltd

11.1 B090

Lansinoh Laboratories Inc.

11.2 D038

Litecup

11.1 A080

Little Butterfly Organic Ltd.

11.1 A078

LittleLife Lifemarque Ltd.

11.1 C068

Longwell Retail Services

11.2 A058

Luminex Products Inc.The Studio, Rectory Farm 10.2 C069 Mamas & Papas Limited

Em’s 4 Kids Limited

11.2 D073

Feed Me Bottles Ltd. t/a Yoomi

11.1 D091

Flambeau Europlast Ltd 11.1 C091 Century Logistics Chicco

38 nursery today

11.1 A016 10.2 B019 A010

www. neatnursery.com +44 1843 854011

Maguari

10.2 C040

11.2 A40 B49

+44 (0) 1293 592170 www.maguari.com

KIND UND JUGEND FAIR 2015 Visit us at the Kind und Jugend Fair 2015 and take a look at our newest additions to the family.

Including exciting new designs and innovative accessories, plus catch up on the latest news from Joolz over a delicious smoothie! my-joolz.co.uk facebook.com/JoolzUnitedKingdom

List of UK Exhibitors

Preview

Company Name

Hall/Stand No

Company Name

Mayborn Group Home of Tommee Tippee 11.2

Snugglebundl Ltd

B020 C027

Sock Ons Ltd.

Merry Go Round

11.1 A075

Munchkin Inc.

Hall/Stand No 11.1 A081

We made me Ltd.

11.1 B060 C069

Worlds Apart Ltd.

11.1 H039

Yoomi

11.1 D091

11.1 C079

Munchkin Inc.

11.2 F061

Steribottle Global Ltd

My Buggy Buddy

11.1 D093

Storksak LtdBags That Work Ltd. 11.2 F041

My Carry Potty Ltd.

11.1 A091

Stumpydog InnovationsLTP

11.1 A074

Natures Purest Ltd.

11.1 C058

Summer Infant Europe Ltd.

11.2 B050

11.1 A073

Organics for Kids Ltd.(trading as Pigeon Organ-

Sunproof Limited

11.1 A060

ics)

11.3 F031

The Little Green Sheep

11.1 D079

Oxo Tot

11.2 F021

Spilly Spoon Ltd

11.1 B093

Pabobo

11.2 C049

Tomy Europe

11.2 H035

PacaPod Ltd.

11.1 D050

TotsBots Ltd.

11.1 D069

PHP Gift & Baby Ltd

11.1 D068

Totseat Ltd.

11.1 B081

Pink Lining Ltd.

11.1 D028

Travis Designs Limited

11.1 G031

Pourty International Limited

11.1 D088

TrendyKid Ltd.

Premiere Baby Ltd.T/A Moba

11.1 C060

Trunki by Magmatic Ltd.

11.1 C050

TumTumc/o Nest (UK) Ltd.

11.1 B077

Prince Lionheart (UK) LTD 11.2 G018 +44 208 9977054 www.princelionheart.com

PurFlo Ltd Ramili Group Ltd

11.2 B070

Ramp Global Technology Ltd.

10.2 C080

Recaro

Vital Innovations Ltd 11.2 G040

Remember to pick up your copy of Nursery Today and other titles belonging to members of the BCMI whilst in attendance. The BCMI stand is located between Halls 10 and Hall 11 in the passageway near the escalators to the exit.

+48 71 7336578 bcmi@babycaremagazines.com www.babycaremagazines.com

10.2 A070 B081

Renolux

10.2 E041

ShadeMe Ltd.

11.1 B061

Shea Mooti Skincare Ltd

11.2 B051

Sheldon International LTD

11.3 F010

Shnuggle Ltd.

11.1 D098 11.3 H050 I059

11.1 D059

Phone: +44 1692 403461

40 nursery today

Tutti Bambini Tutti Frutti Direct Ltd. 11.1 D100

+48 1442 289930 www.nursery-today.co.uk

11.3 B048 11.1 I028

Silvercloud

P60P009

List correct at time of going to print.

+44 1 707262200 www.vitalbaby.com

Rainbow Designs

Silver Cross Ltd

Hall/Stand No

11.1 C081a

Starjump Designs LtdT/A BoBo Buddies

11.2 E050 F059

Company Name

Walltastic Ltd. 10.1 Stand D030 +44 208 5692001 www.walltastic.com

Leading the way in

child safety

Clippasafe lead the way in child safety products for the home.

VISIT US AT KIND + JUGEND

HALL 10.2 STAND D51

We have over 50 years of experience in designing and manufacturing a huge range of products that eliminate dangers around the home, as well as out and about.

Parents and carers can rest assured that with Clippasafe, the safety of their little ones is in the best hands.

24 PIECE HOME SAFETY STARTER PACK

EXTENDABLE, DUAL-FIX PUSH TO LOCK GATE

Visit our website to view the full range of safety products; including home accessories, stair gates, safety harnesses and much more.

DESIGNER HARNESS & REINS

Clippasafe Ltd Lanthwaite Road, Clifton, Nottingham, NGII 8LD Tel: 0115 921 1899 Email: sales@clippasafe.co.uk

www.clippasafe.co.uk Follow us: @Clippasafe

The brand that parents trust

Focus Kind Und Jugend

Bumbleride Hall 10.2, Stand: E050 F051 Bumbleride will have their full range of pushchairs on display including the latest model available in the UK, the new Indie 4, a compact lightweight four-wheel stroller, designed as a nimble yet robust urban solution with all-terrain capabilities. Constructed with an ultra-lightweight aluminium frame, the Indie 4’s new space-saving standing-fold and automatic frame-lock cater to the narrower confines of daily city living. The four offroad ready wheels in compact city-friendly sizes, 30.5 cms rear and 21.5 cms front, have pneumatic tyres, and the shock absorbing all-wheel suspension offers peak performance whatever the surface. Dual closed ball bearings ensure manoeuvrability on paved roads, while the front wheels lock forward for improved stability over rougher terrain. Visit the Bumbleride stand to meet the team and see all the pushchairs that are available to buy through Little Saints in the UK.

Tel: 0208 392 2665 Web: www.littlesaints.co.uk

Halilit - Taf Toys Hall 11.1, Stand: H050 I051 The Halilit sales team will be on the Taf Toys stand ready to show you the award winning ranges of nursery developmental toys, available exclusively through them in the UK. One of the latest launches is the multi adjustable Cot Play Centre, a long lasting, three-stage, developmental toy with lots of play features, music and lights, that attaches to both wooden cots and fabric travel cots. This triple stage activity centre is designed to entertain growing babies: stage one, from birth, the Cot Play Centre fixes vertically to wooden or fabric travel cots so that the baby can enjoy looking at all the activities.

Stage two, from 3m, the play centre clips horizontally so that the baby can explore all the activities; while for stage three, from 9m, the play centre is unclipped from the cot, and can be played with anywhere. When the bear’s nose is pressed, lights appear, and five different tunes play.

Innovative toys that spark the imagination in babies and toddlers, the award winning Taf Toys range includes: play mats and gyms, in-car toys, pram and pushchair toys, cot mobiles, activity toys, super soft blankies, and rattles, many with a musical element, and all designed with quirky illustrations to appeal to babies and their parents.

Tel: 01254 872454 Web: www.halilit.co.uk

42 nursery today

NEW

Focus Kind Und Jugend

Kit for Kids Hall 11.1, Stand: D070 Kit for Kids create products to improve the lives of children worldwide, focusing on the aspects of a child’s journey that really matter; Care, Development and Growth.

As cot mattress experts Kit for Kids have become synonymous with innovation, uncompromising quality and above all safety.

Safety comes in many forms and Kit for Kids embraces them all within their vast range of mattresses to suit the needs of every consumer, whether its hygiene, temperature control, durability or an Ellergenic shield.

Discover Kit for Kids at Kind & Jugend 2015 where they will be showcasing their range of award winning cot mattresses and exciting new product launches.

Tel: 01732 455000 Email: sales@kitforkids.com Web: www.kitforkids.com

A holistic approach Little Butterfly London, the multiaward winning, organic-certified skincare brand for babies is delighted to be showcasing the luxurious range of products at Kind Und Jugend this September.

The products, which launched in 2014 are already hugely popular among parents who understand the benefits of only using the purest ingredients on the most precious skin of all, that of their baby. As well as receiving a great deal of demand from retailers and parents alike on an international scale, the exquisite collection will also be launching in wellness spas and luxury hotels across the UK and Ireland in the upcoming months, using the divine Fall into Dreams mother and baby massage oil as part of a holistic, dreamy, massage treatment for new and expectant mothers.

Founder of Little Butterfly London, Gudrun Wurm is a true visionary and the first entrepreneur to offer a holistic approach to children’s skincare and bathtime rituals. Revolutionising traditionally chemical formulas of baby products with unique organic - certified, luxurious aromatic-plant based formulas, sourced from around the world; working with only the very best ingredients Gudrun pursues her quest for total well-being for all the family.

The collection includes, the blissfully 100% organic

46 nursery today

Hall 11.1, Stand: A078

Fall into Dreams Massage Oil, Dewdrops at Dawn Body Lotion, Floating on Clouds Bedtime Bathmilk, Bubbles in the Breeze Top to Toe Wash, and the hero of the range, the Little Butterfly London Soft as Moonlight Nappy Change Cream. Suitable for newborn skin, organiccertified by Ecocert, hypoallergenic and dermatologically tested. Completely free of mineral oil, paraffin, parabens, silicones, SLS, DEA, TEA, PEGs and artificial fragrances which can cause irritation. Little Butterfly London products come highly recommended by medical experts and midwives and are exclusively made in Britain. And what’s more - they never test on animals.

Tel: +44 791 7350474 Email: gudrun@littlebutterflyorganic.com Web: www.littlebutterflyorganic.com

maxi-cosi

Families

Discover axissfix Maximum safety for your children Maximum ease of use for Parents The Maxi-Cosi AxissFix is a clever car seat that combines state-of the-art i-Size safety with improved head and neck protection and a unique 360째 swivelling system.

Experience the ease of use and outstanding safety with AxissFix, which offers up to 2 years* of rearward-facing travel and can be used forwardfacing from 15 months up to the age of 4**.

axissfix Rearward facing

Forward facing

Approx. 4 months to 2 years

15 months to approx. 4 years

Find out more at

www.maxi-cosi.co.uk/axissfix *87cm (approx. 2 years old) **105cm (approx. 4 years old)

i-Size safety

Focus Apramo

Next phase of growth for Apramo Just a few short months after their company‘s launch at the Harrogate Show, Apramo UK are already well into the next phase of growth, with a full European launch, including showing a full range of car seats for the first time in Europe at Kind und Jugend.

T

Hall 10.2, Stand: D080

48 nursery today

he full range of Apramo products appeared in public for the first time at the CBME show in Shanghai in July and the reaction was incredible. Ian Morley, MD of Apramo UK says “The response we had at CBME was amazing: we had interest from buyers around the world to our range of seats and accessories and we can’t wait to show the full range at Cologne this September.”

Apramo have been visiting customers over the last few months and stockists have been keen to sign up, Helen Morley, Sales and Marketing Director explains, “We have a winning combination, high quality products that fulfil a need, with great margins and excellent customer care.

Customers definitely seem delighted with our products and our friendly, supportive service.”

The launch of the full range of car seats this autumn is another exciting step for Apramo UK. From the Group 0+ Gaia seat, to the Group 1,2,3 Hestia, Apramo have a seat for all ages, with many more currently in development. With fabrics and colours chosen especially to suit the European market, Apramo are set to become a favoured brand, providing thoughtfully designed, high quality seats at very competitive prices, direct from their own factories, with easy ordering from their UK warehouse facility.

Speaking about the launch of the car seat range, Ian Morley says, “We know that launching a full range of car seats is both exciting and challenging. With our policy of continuous product development, the single most important objective for us at Kind und Jugend this year will be listening to the retailers, our customers and getting their feedback to enable us to keep offering the right products to the right markets, at the right price points. Anyone can sit in an office all day and come up with ideas, but without the input of the people who deal with the consumers every day, who really understand the current market, then you only have a very small part of product development.”

The retailer really is the pivotal part of the Apramo ethos, as Apramo will never sell direct to the public. Their aim is to ensure that stockists are supported as much as possible, not only with healthy margins and easy to sell products, but with anything else that they require. Helen Morley says, “We like to say there’s no such word as can’t at Apramo UK, whatever support our stockists ask for, we will always find a way to help them. Our stockists are the single most important part of growing our brand, and deserve to be looked after accordingly” In addition to the car seats that will be on show in Cologne, Apramo will of course have their full range of simple, stylish and functional travel accessories, including several new additions to the range, being shown for the first time ever. Helen is looking forward to showing off the new lines and seeing customers reactions to them but jokes “No

“

The retailer really is the pivotal part of the Apramo ethos, as Apramo will never sell direct to the public, their aim is to ensure that stockists are supported as much as possible, not only with healthy margins and easy to sell products, but with anything else that they require

”

spoilers here – we have some really clever new products, but you’ll have to come along and see us at Cologne to be among the first to see them, but if at all possible, do drop us a line and make an appointment, as the diary is filling up fast and it looks like we are in for a very busy show.”

Tel: 01827 50646 Web: www.apramo.co.uk

Did you know?

• Apramo seats take their names from Greek mythology; Hestia for example, is the goddess of family and domestic life.

• Apramo have been manufacturing car seats since 2008.

• All Apramo seats and covers are made in their own factories.

• Apramo work with top European designers to develop their seats.

• Apramo UK look forward to meeting you in Cologne, Hall 10.2, D-080.

1 all H 0.1 dG an St 0-

02 H 9

03

Our stringent commitment to providing the very best environment for your child has been rewarded

by Greenguard awarding us their highest ‘Gold’ level of accreditation for all our collections -

To achieve Greenguard Certification means that products have been tested and certified to meet some of the world’s strictest, third-party chemical emissions standards – helping reduce indoor air pollution and the risk of chemical exposure while aiding in the creation of healthier indoor environments to improve health and quality of life.

Find out more about our commitment to creating healthier indoor environments at

www.boori.co.uk

Focus Kind Und Jugend

LittleLife Hall 11.1, Stand: C068

Maguari Hall 11.2, Stand: A040/B049 Maguari is set for its biggest Kind und Jugend to date.

Maguari’s own brand, ISI Mini continues to grow with the recently launched travel range, and new colour ways to staple favourites such as the Buddy nursing pillow. And as ever, there will be new lines and refreshed products on show from Skip Hop, including new characters in its Zoo range. Plus see all the latest from Bebe au Lait, Potette, Miracle Blanket and Jahgoo to name just a few of its popular brands!

Maguari will also be unveiling a new addition of a vibrant and colourful new collection of nursery items to its already impressive portfolio so be sure not to miss the Maguari stand this year.

Tel: 01293 592170 Web: www.maguari.com

Strengthening its position as a market-leading child carrier manufacturer, LittleLife introduces an exciting new Premium collection for 2016.

This new range combines several of the brand’s renowned carrier designs with a stylish and durable new Bluestone fabric that has been specifically developed to support LittleLife’s rapidly expanding presence in the nursery sector. Characterised by their sophisticated and urban designs, the new Premium carriers (including the Ranger Premium – pictured) are all constructed using LittleLife’s new Bluestone fabric. Coordinating buckles enhance the Premium Carriers’ high-quality appearance, while the Gruffalo Face Pad adds an extra element of fun to the carrier and is ideal for sleepy toddlers to rest their head on.

Tel: +44 1189 811433 Email: dan.marett@lifemarque.co.uk Web: www.littlelife.co.uk

Dorel Hall 11.3, Stand: A010 / B029 Among the highlights will be new Maxi-Cosi pushchairs, including the Stella, which launches in a beautiful Limited Edition design by Amsterdam designer Edward van Vliet, and is one of the narrowest from-birth pushchairs on the market.

Luxury pushchair brand, Quinny, will be unveiling a Bold Block Special Edition range, combining dynamic geometric shapes and solid colours.

Tiny Love, the multiple award-winning baby and toy company, will launch a new “Under-the-Sea” theme for the popular Gymini® range of activity mats and bouncers.

Safety 1st will showcase its new range of Easy Close Gates with SecureTech, plus new bathroom aids.

Finally, Baby Art will add to its range of souvenir stationery.

Web: www.dorel.co.uk

50 nursery today

Fully supports your baby’s head

Making Parenting Easier

Move your baby without waking them!

EU safety tested

ǻÌs ƼNjŸ_ȖOǼ ǼÌ Ǽ sɚsNjɴ Ƽ NjsŘǼ ÞŘ ǼÌs ɠŸNjĶ_ Ì ǣ EssŘ ɠ ÞǼÞض ¯ŸNj Ì ǣ ¯ÞŘ ĶĶɴ NjNjÞɚs_ʵ

Wrap your baby all warm and cosy

Leave the car seat in the car.

What a relief!

No more carrying car seats

0-6months Soft , warm cotton Wash & dry as normal.

Ideal breastfeeding cover Rock and soothe to sleep Visit website to see video snugglebundl.co.uk team@snugglebundl.co.uk

BriƟsh Pavilion. Stand:

A081 Easier parenting for you and more time to bond with your baby

Tel: +44 1273 958703 Award winning British design

Lift & lay with ease The perfect gift box!

Focus Vital Baby

Vital for baby Building on more than 40 years of nursery industry experience and expertise, father and son duo, Steve and Dean Tollman, launched the now awardwinning Vital Baby brand in 2005 by creating a range of feeding accessories for little ones.

Hall 11.2, Stand: G040

T

he range was an immediate success and was quickly picked up by a number of retailers including Boots, Mothercare, John Lewis and Toys R Us. The brand is now known for quality and innovation and the new generation of Vital Baby products is set to push that perception further in existing product categories and lay firm foundations in product categories new to the brand.

This family brand has continued to develop with the launch of new, ground-breaking and original products at every turn. From the Unbelievabowl, a bowl that suctions to little ones’ highchairs or table tops, through to the Vital Baby Soft Tip Weaning Spoons and the revolutionary WarmA-Bowl, a bowl designed especially to keep baby’s food warm, there is a Vital Baby product ideal for every stage of weaning.

Vital Baby are very excited to be celebrating their 10th Birthday with the launch of brand new and striking designs for our innovative range of products. They have also redesigned their packaging which is now more fun, bright and attractive.

To celebrate ten years of supporting families from the very first feeds, through to weaning and beyond, Vital Baby are thrilled to unveil their award-winning weaning and feeding products in a new, fun and bold dual colour design.

Available in fabulous colour combinations the new look is sure to appeal to all little ones and brighten up every meal time, whilst still offering great value for money and top quality products.

Not only is there a new design for many of Vital Baby products, customers will notice an exciting change in packaging too. The new packaging will reflect the colourful product design and also include an important new member of the Vital Baby team, their mascot Stanley the Squirrel.

They are delighted to mark ten years of Vital Baby by launching a brand new design for their innovative weaning and feeding products running side by side with extensive marketing activities including the introduction of their inhouse weaning expert, Dr Rana Conway. It has always been their aim to make meal times a fun and enjoyable experience for the whole family while making things a little easier for parents. Their new and recent live weaning webchats have

“

Vital Baby are very excited to be celebrating their 10th Birthday with the launch of brand new and striking designs for our innovative range of products.

They have also re-designed their packaging, which is now more fun, bright and attractive

”

provided invaluable advice to parents with worries, questions or just simply those seeking reassurance that they are doing the right thing. Dr Rana has already proven to be a valued asset to the Vital Baby team and they know that families will love her advice and the new designs and colours.

Web: www.vitalbaby.com Email: info@vitalbaby.com Tel: 01707 262200

Did you know?

• Vital Baby Aquaint Sanitising Water can be used directly on baby’s skin from birth and kills 99.9% of bacteria in seconds.

• Their Soft Tip Weaning Spoons are perfectly shaped for weaning and help to protect baby’s sensitive gums.

• There is an 8 piece Start Weaning Kit that has everything parents need for baby’s first feeds.

• Following rigorous testing, the Vital Baby Unbelievabowl was proven to be the strongest suction bowl on the market.

52 nursery today

Focus Kind Und Jugend

Travis Designs Hall 11.1, Stand: G31 Baby Princesses, Daisy & Donald Tabards and gorgeous Winnie the Pooh and Friends plush Vintage rompers will top the bill this Autumn.

Comfortable, soft and stylish character outfits for infants from 0 to 2 years. This award winning licensed range is available from stock across Europe and the Middle East. Styles include dresses, tutus, tabards, rompers and a gorgeous selection of cotton jersey bodysuits and rompers. In addition to the stock range, we can offer bespoke solutions for all retailer price points.Â

Tel: 01442 289898 Email: costumes@travis.co.uk Web: www.travis.co.uk

Visit East Coast Nursery at Kind + Jugend

hall 11.1 stand D59 Tel: 01692 408802 www.eastcoastnursery.co.uk EastCoastNursery

54 nursery today

@EC_Nursery

Focus Kind Und Jugend

Check out new products with The Neat Nursery Co. Hall 11.1 Stand C091 Proud UK based manufacturers The Neat Nursery Co. return to this year’s Kind & Jugend event showcasing the exciting launch of their brand new Character Care Baby Grooming Kit to add to their extensive product range.

The Character Care Baby Grooming Kits have been cleverly designed for every moment of clipping, shaping and protecting.

Soft, simple and shaped for the first years of life with the help from Harry Hippo and friends. Parents can enjoy and treasure each unique step with their baby on this Character Care adventure.

Character Care kit includes a brush, comb, toothbrush, scissors, clippers, bath thermometer, emery boards and travelfriendly case to hold it all in. Each individual product has been innovatively designed with an ergonomic handle size making it making it easier for both parents to use and children that also encourages independence.

As well as showcasing the launch of the new Character Care Baby Grooming Kit, The Neat Nursery Co. will also be returning with their wide and colourful product range for the baby care market.

If you would like to book an appointment at the show please contact:

Tel: 01843 854 011 Email: sales@neatnursery.com

56 nursery today

Focus Kind Und Jugend

Baby K’tan Hall 11.2, Stand: G31a Baby K’tan, LLC maker of the Baby K’tan Baby Carrier and accessories will join the North American Pavilion at Kind & Jugend in Cologne, Germany this September in Hall 11.2, Space G-31A. “We are excited to be returning to Kind & Jugend and look forward to showcasing our unique newborn carriers along with our new line of SmartGear Diaper Bags,” says Michal Chesal, President and Co-Founder of Baby K’tan, LLC. The Baby K’tan hybrid baby carrier is widely known as the ready-to-wear wrap.

Having won numerous awards for best newborn carrier with its unique double-loop design; it offers multiple positions from birth to toddlerhood.

Distributed in the UK & Ireland by: 2012 Ltd

Tel: 01202 303 777 Email: info@2012ltd.co.uk Web: www.2012ltd.com

ABC Design Hall 10.2, Stand: C041 Showcasing their latest collection at this year’s Cologne, ABC Design will be using Europe’s leading trade fair as a platform to present new and existing products, as well as to strengthen customer relations and share thoughts on the market. Fashionforward design, technical refinement and innovative developments of ABC Design’s best-loved models have resulted in a convincing portfolio for 2016. An expected highlight is the addition of the brand’s luxury ‘Style’ design as a fixed element across the range, in a selection of classic colours, while award-winners like the Zoom Tandem will also take pride of place at the stand.

Tel: 01652 641491 Web: www.abc-design.de/uk

58 nursery today

COME AND SEE US!

HALL 10.1 STAND D030

Welcome to WalltasticÂŽ, the award winning, next generation of designer wallpaper murals, collages and dĂŠcor kits. With a fantastic range of unique, exciting and highly detailed designs to choose from, there is something to suit all ages. Walltastic currently has over 70 designs in their portfolio.

Contact us: + 44 (0) 208 5692001 enquiries@walltastic.com Visit www.walltastic.com to see our full range Licensed designs only available in the UK and Ireland

Focus Sock-Ons

One step, two step...

How many socks do you reckon a baby looses in their lifetime? Ten or twenty? Maybe more? Worse still, it always seems to be one in each pair!

Hall 11.1, Stand: C081a

W

ith a family of six small boys to take care of, Kezi Levin had to do something about her family’s sock bill, and so came up with the idea for Sock Ons, an amazingly simple little gadget to stop

socks going astray.

Made of soft, stretchy material, Sock Ons are designed to fit over regular socks, keeping them firmly in place no matter how hard your baby kicks and tugs. It really is one of those ideas you wish you’d thought of first!

‘These Socks Ons are brilliant,” said mum Rebecca, “not even my determined daughter was able to remove her socks when she was wearing these. Everybody comments on what a wonderful idea they are.”

are designed to be funky, practical, fashionable and, most importantly, washable! With an RRP of just £9.99, Mocc Ons are an affordable designer product and when twinned with Sock Ons or Dribble Ons, make a lovely gift set for new parents.

Catch those dribbles!

Dribble Ons are bandana bibs made from a really lovely blend of pure cotton and terry toweling, and draw the dribble away from clothes and skin, keeping baby dry and happy. The two stud fastening allows Dribble Ons to grow with baby and the quality fabric ensures they can be washed time and again.

They’re stretchy too, so are very comfortable to wear. The best thing though? The gorgeous colours and designs!

Mocc Ons are marching off the shelves

Babies are on their knees for Plod Ons!

Having found a solution to one parenting problem, the Sock Ons brand has expanded to include more ingenious little products, both designed to make life easier for parents and more comfortable for children.

Mocc Ons are moccasin style slippers, designed to fit baby from six months up to three years. They’re made of a lovely soft and stretchy cotton, stitched to a real leather sole, which helps to prevent slipping. At this time of year in particular they are ideal for ensuring that little one’s toes stay toasty, however cold it might be outside.

Mocc Ons are already a firm favourite with parents like Fiona. “Since we got them,” says Fiona, “Isaac refuses to take them off ! We have wooden flooring downstairs and it can be a little cold underfoot, so these really keep his tootsies cosy and warm and the best part is that they are 100% washable.”

The latest product from Sock Ons is a massive hit with parents Plod Ons are the latest addition to the Sock Ons family of simple yet brilliant baby gadgets, and are designed to protect baby’s knees as they crawl around on hard floors or scratchy surfaces. Made from a lovely soft and stretchy cotton, they fit snugly over tiny knees without restricting movement and are ideal for the summer months when delicate knees might otherwise be bare.

Mocc Ons find international success…

At Kind und Jugend Sock Ons are displaying the entire range of Mocc Ons. Much excitement has been generated overseas and international retailers are keen to stock the entire range. Designs include Floral Ditsy, Nautical, Rainbow Stripe and Ballerina designs and range from size 6 months up to 3 years. Mocc Ons have won many consumer awards and their top quality speaks for themselves.

Mocc Ons are extremely versatile in store, easily displayed in a counter top unit or hung on shelving hooks, plus they make a perfect impulse buy when placed near the till!

Like all products in the Sock Ons range, Mocc Ons

60 nursery today

Set on Success!

Since coming to market, the Sock Ons brand has made a massive impact in the baby industry, winning numerous awards and quickly becoming a ‘must have’ for all babies!

When Kezi set out, she was advised by business people to sell her invention to a producer and walk away- but she decided to go it alone. The fact that others told her she would never do so only spurred her on to prove them all wrong! Over a million Sock Ons products have been sold to date. They are available in most major UK retailers and are distributed in over 20 countries around the world. With six sons (yes all boys!) this young British designer has her hands full with a growing family and burgeoning business.

Definitely one to watch.

www.sockons.co.uk info@sockons.co.uk +44 208 4511516

Come and see us at Kind + Jugend Congress Cent re East, Aisle C Number CO-0 (4th Floor)

one click on. one click off. meet SecureClick™ ON

commuter™ change

one quick click for home

commuter™ change & snooze

OFF

I'm made to stay and play or pack up and go because everything should work at home or away. My toppers click because everything should simply make life easier.

one quick click to travel

midway™ change & rock

simply brilliant.

For all sales enquiries, please contact Joie UK on: 01889 808 900 or email: uksales@joiebaby.com

Focus Kind Und Jugend

BreathableBaby Hall 11.1, Stand: D087 The RHSM Group is proud to showcase BreathableBaby, the home of the original breathable cot liner. Visit our stand to view the widest range of beautiful breathable bedding, including Liners and coordinating sheets, swaddles, blankets and toys.

The BreathableBaby portfolio includes liners for solid end and traditional cots in an array of plain colours and stunning prints including the Heritage Collection - three adorable classic themed designs.

New to the range is the innovative BreathableBaby Crib liner which offers parents extra protection from knocks and bumps, and keeps tiny new limbs safely within the crib.

For further information or to make an appointment, please contact rachelle@rhsmgroup.com

Tel: 07976 773486 Email: rachelle@rhsm-group.com Web: www.breathablebaby.com

Rockin’ Baby Hall 11.3, Stand: C037

OXO Tot Hall 11.2, Stand: F021 OXO Tot continues to demonstrate its thoughtful design approach at Kind Und Jugend launching a range of products created to help little ones transition through the key baby and toddler years.

Stand out introductions include the new transitions sippy cup range, created following extensive research into palate development, and the on-the-go wipes dispenser with built-in nappy pouch. A series of contemporary new colourways have also been added to the multi-award winning Sprout highchair collection with black, gray and white wood available, together with grey, navy and pink EVA foam cushions.

Tel: +1 212 2423333 Email: info@oxo.com Web: www.oxo.com

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Comfortable and with a variety of fashionable designs, once parents start wearing a Rockin’ Baby sling or pouch it will quickly become their favourite baby accessory.

Rockin’ Baby slings and pouches are suitable from newborn to toddler and allow a variety of ways to carry a baby.

Rockin’ Baby reversible slings and pouches give wearers the choice of two stylish designs in one. Wearers can choose from a beautiful print or block colour.

For every sling or pouch sold, Rockin’ Baby is proud to donate a new sling to a mother in need in Haiti or Kenya. With every donation, mothers are educated on the importance of holding their baby close which, in difficult conditions can improve their child’s life. From you, to them.

Mother to Mother.

Email:mark@rockinbaby.com Web: www.rockinbaby.com

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Gummee Glove Hall 11.1, Stand: CO71 The Gummee Glove team is excited to be launching a new version of its multi award-winning teething mitten at Kind + Jugend. Invented by a mum four years ago, the Gummee Glove is now helping teething babies around the world. It’s a multi-sensory teething mitten made of cotton and foodgrade silicone. It comes with a detachable silicone teething ring that can be heat sterilised and cooled to soothe young gums. After a fantastic twelve months of trading since the last show, the team is looking forward to introducing the Glove to more international buyers this year.

Tel: +44 1822 834032 Email: enquiries@gummeeglove.co.uk Web: www.gummeeglove.co.uk

Bit of support from Passing, laying and picking up a baby whilst supporting their heads is stressful enough. However, the main stress of handling a baby is caused by the Moro reflex, whereby the baby is suddenly awake once they are laid flat and contact is lost. This is a useful survival mechanism designed to wake a baby if left alone or dropped. However, it’s also the cause of many sleepless nights and stressful evenings trying to settle a baby.

Parents have always struggled with this but now, there is a product called a Snugglebundl that solves the age old problem of settling a sleeping baby. It’s a product which fully supports a baby’s head as they are gently lowered. It’s a hammocklike structure that cosily wraps around your baby and has soft strong handles as well as padding to support a baby’s head as they are lifted with ease and remain

undisturbed. This is especially useful for taking a baby out of a car seat and into a pram, no more carrying car seats. Another added bonus is that, without so much stooping, it not only helps with post pregnancy back relief but also any post-birth recovery too.

Tel: 01273 958703 Email: team@snugglebundl.co.uk Web: www.snugglebundle.co.uk

Hall 11.1, Stand: A081 64 nursery today

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East Coast Nursery, with Silvercloud Hall 11.1, Stand D59 Visit East Coast Nursery to see their Rest & Play range, including the Walker Jumper and Dreamer Rocker. Also showcased is their extensive range of nursery furniture, particularly the Toulouse range, with its vintage styling and soft grey finish.

Part of the East Coast Group, Silvercloud supply luxurious bedding to perfectly complement the furniture. The restful shades of the Counting Sheep collection create a dreamy feel, or for something bold look no further than Love Colour, which includes bright knitted blankets and quilted coverlets.

East Coast Nursery and Silvercloud are looking to expand their business globally, so are looking forward to meeting established and new customers at the show.

Tel: 01692 408802 www.eastcoastnursery.co.uk www.silvercloudnurserybedding.co.uk

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The Cot Mattress Experts

The Next Evolution in Cot Mattress Design.

See us at Stand D070, Hall 11.1 Kind & Jugend 2015 www.kitforkids.com

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Yoomi Hall 11.1, Stand: D91 Young, vibrant British baby brand, yoomi, the creators of the world’s first self-warming baby bottle, will be unveiling its new and exciting baby range at Kind & Jugend, the international trade fair for baby and toddler, on 10 – 13 September 2015.

Using leading edge technology, yoomi is revolutionising the baby bottle market with its self-warming baby bottle that gently warms baby’s feed to the natural temperature of breast milk in just 60 seconds. Now available in 12 countries, demand for yoomi’s self-warming baby bottle is reaching new heights.

The award-winning UK manufacturer is now extending its clever range and will be

showcasing more innovative products to further enhance and differentiate yoomi as a force within the feeding market. With competitive prices, excellent margins and full after sales assistance from product experts at yoomi HQ, you will find yoomi in Hall 11.1 Stand: D91 Book an appointment with the team at Kind & Jugend today, by contacting Morgan East at morgan@yoomi.com

Tel: 01322 220011 Email: morgan@yoomi.com Web: www.yoomi.com

Rainbow Designs Hall 11.1, Stand: I028 Rainbow Designs will have all their renowned nursery and pre-school collections on display at Kind Und Jugend this autumn. On show will be the complete Peter Rabbit Collection including the new 2015 additions: Flopsy Bunny Comfort Blanket and Wooden Pullalong, Illustrated Wooden Picture Blocks set and Peter Rabbit First Booties Set. Also on display will be the Guess How Much I Love You collection including Lullaby Hares, Booties Set, new three piece Breakfast Set and beautiful 16 piece Wooden Picture Block Set. The cute Peppa Pig for Baby range will also be on show, the collection includes Peppa Pig and George Pig Comfort Blankets, Pull-Down Musical Toys, Rattle and Chime Toys as well as the awardwinning Activity Peppa Pig for Baby Toy and Activity George Pig Toy. New to the collection this autumn is the Peppa Big for Baby Stacking Blocks. The Very Hungry Caterpillar, Miffy and Air Puppy collections will also be on display at Kind Und Jugend.

Tel: 01329 227300 Email: hannah@rainbowdesigns.co.uk Web: www.rainbowdesigns.co.uk

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Pura Stainless Hall 11.2, Stand: G035 Pura Stainless, manufacturer of the world’s only 100% plastic free baby bottle will be exhibiting at Kind & Jugend in Cologne, Germany this September in Hall 11.2, Stand G-35.

Pura stainless steel bottles are the safe and environmentally conscious choice for baby. The bottle and collar are crafted from safe anti-bacterial stainless steel and the teats/spouts/covers from premium grade silicone. Nothing migrates in or out.

Also great value for money as they transform from a newborn bottle to a toddler sippy cup, straw cup, water bottle and finally a snack cup; simply by changing the spout/cover.

One Life... One Bottle Exclusively distributed in the UK & Ireland by 2012 Ltd.

Tel: 01202 303 777 Email: info@2012ltd.co.uk Website: www.2012ltd.com

Travel made easy with Munchkin!

The 2015 travel accessories range from Munchkin is designed with on-the-go parents in mind.

With travel at the forefront of their minds, you should take a look at Munchkin’s clever in-car shades and the complete range targeted toward the busy parent on the go. For example; the Stretch to Fit Shade features Pushloc suction cups for improved grip and can be adjusted to fit any size or shape window. The Better Fit UV-Guardian Roller Shade, meanwhile, protects children from harmful UV rays.

pushchairs and car seats – perfect for long and short journeys!

Tel: 01937 860770 Munchkin’s Baby In-Sight Magical Firefly Mirror makes the perfect travel companion for babies and young children. Offering four soothing melodies, it allows parents to engage with children whilst travelling.

Designed to fit most vehicles and pushchairs, the Back Seat and Pushchair Organiser helps parents store toys, drinks and accessories. And for extra peace of mind, Munchkin’s Deluxe Snack and Drink Pot with Quick-attach clamp is compatible with most

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Email: sales@munchkin.com Web: www.munchkin.com

Hall 11.2, Stand: F061, E050, F059

Visit us at Kind + Jugend Hall 11.1 Stand C068

Family adventures begin with LittleLife Introducing the 2016 range at Kind + Jugend this year, including: s New Child Carrier designs- introducing Premium editions s Licensed characters including the Gruffalo, Buzz Lightyear and Spiderman s Fresh new takes on the popular classic childrens’ daysacks... and more.

www.littlelife.co.uk

For enquiries call +44 (0) 118 981 1433 or e-mail sales@lifemarque.co.uk

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Pabobo Hall 11.2, Stand: C049 Pabobo is a French company which develops night lights and sleep solutions for babies and toddlers.

Inventor of the first portable and rechargeable night light: the Nomade night light, Pabobo is also a pioneer in the use of LED and micro-USB charging system in the nursery industry. Pabobo constantly innovates and creates products to enhance children’s well-being and parents alike.

After the success of the Star projector which has been voted Best Sleep Aid in 2014 by LBP, the new Pabobo Turtle Stars Projector is arriving on the UK market. It’s an improved version with better stars projections and longer runtime: more than a week of battery life with nap and bedtime.

Soothing, the funny turtle projects a pretty starry sky with automatic changing colors and a little lullaby (possible off ). Parents can also freeze their favorite colour! Small and compact, parents can bring it everywhere even for the week-end or holiday, to keep the sleep-time routine.

All Pabobo creations are designed in Paris, France, to be easily handled by children from birth. They all associate simplicity, innovation and smart design to make parents’ life easier.

For more information, please contact their distributor Clever Clogs below:

Tel: 0800 0518080 / Ireland: +353 1 828 4823 Web: www.pabobo.com

Bizzi Growin Hall 10.1, Stand: B29 Designers and suppliers of high quality, soft nursery furnishings, Bizzi Growin, will be exhibiting at this year’s Kind + Jugend Show and will reveal its artisan 2016 collection which features 10 exquisite, on-trend new ranges.

Bizzi Growin currently work in partnership with some of the UK’s well-known retailers including Mothercare and Babies R Us on ranges that are exclusive to them.

An exciting partnership has also developed with celebrity mum of two Laura Hamilton on a brand endorsement for a new product that will be launched at the show. The brand prides itself on its products being designed with love by Bizzi Mums, for Bizzi Mums and is stocked in many high street and independent retailers throughout the UK.

Tel: 01257 230087 Email: c.bolton@bizigrowin.com Web: www.bizzigrowin.com

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RENOLUX Hall 10.2, Stand: E041 The car seat Serenity is a unique experience of comfort for the child with our specific technology of high density foam, and its soft, comfortable reducer.

Softness, comfort and security are the main key features of this car seat, from birth up to four years old, making of a journey a good moment for the kid. This car seat can be also used rearward facing thanks to the numerous reclining positions The Serenity is far more than a car seat, when you have it in hands you understand why.

Please don’t hesitate to contact Guillaume for more information.

Email: sales@renolux.industry.co.uk Web: www.renolux.fr

TUMTUM Hall 11.1, Stand: B077 Sling your lunch on your back and step to school, all the while knowing you’re keeping it cool.

TUMTUM are pleased to announce the launch of their new Scruff + Bluebell Insulated Lunchbag/Backpack at K+J 2015, along with new Flip Top Tritan Water Bottle, Thermal Food Flask and handy set of 4 Nesting Snackpots.

The new ranges featuring Scruff, the mischievous fox terrier and Bluebell the super cute British blue cat will be a great complement to TUMTUM’s very popular Bugs travel range.

All TUMTUM products are BPA free and designed to help little ones to be better able to feed themselves by themselves, thanks to their superior functionality.

TUMTUM : Designed by parents, loved by kids

Tel : 01298 425005 Email: hello@tumtumtots.com Web: www.tumtumtots.com

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Bambino Mio Hall 11.2, Stand: D051 Ever thought about reusable nappies? Reusable nappies are one of the fastest growing product categories. Today, more and more parents are ditching the disposables and switching to reusable nappies, swim nappies and potty training pants. Bambino Mio are the UK’s most widely used reusable nappy brand who have been providing parents across the world with a multi award-winning range of reusable nappies, accessories, swim nappies and potty training essentials for nearly 20 years.

Bambino Mio’s products are more popular than ever, their award-winning miosolo all-inone nappy has taken the nappy world by storm and the brand firmly maintain their position as number one due to their new product development which continues to deliver exciting new products and designs. Along with this, the brand’s dynamic digital marketing strategy

has increased awareness of the brand worldwide seeing Bambino Mio successfully supporting their retailers.

Bambino Mio has been working hard continuing to drive growth in the reusable nappy market with new distribution partnerships and further expansion internationally to both traditional and emerging markets. Their presence in major retailers around the world such as Aldi, Tesco, Carrefour, Mothercare and Babies ‘R’ Us demonstrate that retailers are also getting behind this leading reusable nappy brand.

Tel: +44 (0)1604 883 777 Email: enquiries@bambino.co.uk www.bambinomio.com

Wow! Check out Walltastic

This company offer some great award-winning, next generation designer wallpaper murals, collages and décor kits. With a fantastic range of unique, exciting and highly detailed designs to choose from, there is something to suit all ages. Walltastic currently has over 70 designs in their portfolio.

Walltastic murals are easy to install using wallpaper paste or Walltastic double sided tape. The mural range comes in 12, 8 or 6 panels depending on the product and can cover an area up to 2.4 metres x 3 metres, Walltastic use high quality, environmentally friendly FSC certified paper.

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The Décor sticker kit range has 20 designs to choose from, each containing self adhesive stickers.

Tel: +44 (0) 208 5692001 Email: enquiries@walltastic.com Web: www.walltastic.com

Hall 10.1, Stand: D030

PLUS Series and numerous product innovations Sept. 10th - 13th 路 Cologne Hall 10.2 - Booth C041 Think Baby.

庐

UK Distributor

www.abc-design.de/uk

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BugBrush Hall 11.1, Stand: D080 BugBrush is the first product in the world to combine the plaque-removing effectiveness of toothbrushes, with the fun and safety elements of a toy – empowering infants to clean their teeth through play. With over 10,000 super-soft bristles, BugBrush has been designed specifically for infants to use independently. Its colourful ergonomic shape encourages infants to bite and chew on its surface; removing food debris and plaque, and thus reducing the chance of early childhood tooth decay. By enabling infants to become accustomed to the feeling of real toothbrush bristles in their own time, their willingness to allow parental brushing will also be improved. BugBrush is approved by leading paediatric dentist professor Monty Duggal, and the NHS oral health team.

Web: www.bugbrush.co.uk

Summer Infant Hall 11.2, Stand: B050 This year Summer Infant are back with a bang in the main hall at Kind Und Jugend baby show in Cologne.

You think you know Summer… well think again… you’ll be blown away with all the surprises they’ve got under their sleeves. Not to mention the “great unveiling”.

Confused? Intrigued? Excited? Summer Infant is forever evolving and would like to invite you to embark on this journey with them. Make sure you pay Summer a visit in Hall 11.2, Stand B050 and see what all the fuss is about. Please book in advance to avoid disappointment.

Some new product launches are by appointment only.

To book in please contact Hashim Yilmaz (hyilmaz@ summerinfant.com) for UK customers and Carl Raven (craven@summerinfant.com) for other EMEA and APLA territories. Our offices can be contacted on 01442 505000.

Tel: +44 (0) 1442 505000 Email: hyilmaz@summerinfant.com

Carriwell Hall 11.2, Stand: H010 The multi-award-winning brand Carriwell will be showcasing its range of maternity and nursing wear along with a vast collection of must have maternity accessories at this year’s Kind & Jugend in Hall 11.2 Stand 10.

Since it was first introduced to the UK in 2004, Carriwell has continually evolved and developed new lines to keep up with both market and consumer trends. Developed specifically for nursery goods stores, this range is easy to stock as it only comes in four sizes allowing for a wide product offering with minimal capital outlay.

The range includes maternity and nursing bras, panties, support bands, nursing wear and more.

UK & Ireland exclusive distributors: 2012 Ltd

Tel: 01202 303 777 Email: info@2012ltd.co.uk www.2012ltd.com

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made in the uk

Visit us on stand C081 www.cheekychompers.com

PLUS

2 exciting new products launching at Kind & Jugend 2015 Plus new prints by British designer Joules LBP LOVEDBYPARENTS

WINNER Best Baby Accessory

2014 2014

2014 lovedbyparents.com

Hall 11.1, Stand D-051, UK Pavilion

www.bambinomio.com

Bo Booth 112, UK Pavilion

4

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Britax Hall 10.2, Stand: D010 E019 Britax delivers both flexibility and style with their latest pushchair additions B-READY and AFFINITY 2 Parents looking for a flexible and stylish pushchair for their precious little one need look no further as Britax delivers their latest additions to the range.

• The new B-READY – offering total flexibility, this all-in-one stylish model is new to Europe. High in comfort with a high end finish, it can be adapted to suit one child, siblings or twins and has both forward and rearward facing seating for parents to choose from complete with multi-position recline. Integrated CLICK & GO adaptors also make it easy and hassle free for parents to use with carrycot and infant carriers • AFFINITY 2 – a new generation model of the award winning AFFINITY line, this stylish new model is customisable in colour like its predecessor, offers total flexibility with both a rearward and forward facing option, and features key improvements based on consumer feedback, like a larger seat for more optimum comfort and improved manoeuvrability

Web: www.Britax.co.uk

Bravado Hall 11.2, Stand: F031 If you are visiting Kind & Jugend this year make sure you visit Multi-award winning maternity and nursing lingerie brand, Bravado Designs, who are showcasing their Seamfree Collection in Hall 11.2, Stand F31 Bravado Designs will be proudly launching their new & first Maternity & Nursing bra using Silverbreeze Technology as an addition to their Body Silk Seamless range.

The Body Silk Seamless Yoga Bra has been designed with patented silverbreeze technology to support low impact activity such as yoga, pilates and walking as well as everyday activity, both during pregnancy and while adjusting to life as a new mum.

The patented and exclusive Silverbreeze technology is an anti-microbial finish that is applied to fabric to inhibit and eliminate the growth of bacteria that can cause unpleasant odours, premature decay of the fabric and discoloration. Its active ingredient, silver ions, controls the growth of odour that causes bacteria, helping to keep the innovative nursing bra fresh, odour free and comfortable.

Tel: 01772 683371 Web: www.bravadodesigns.com

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NEW arrivals for the next generation of little tots‌ Come by and see our exciting new additions developed to grow with your child and make life easier for baby and parent. We look forward to seeing you at this year’s show.

Kind+Jugend, Hall 11.2, F21. email: info@oxototuk.com

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Clippasafe Hall 10.2, Stand: D051 Child safety experts Clippasafe have made some subtle changes to the designs of their fireguards, which are among their best-selling home safety products. As winter approaches, sales of fireguards will be on the rise again and in plenty of time for the cold weather, Clippasafe’s Classic Fireguard has an updated shape to suit modern decor styles and both the Classic and Extendable fireguards can now be fitted with separately supplied depth extensions to suit deeper fireplaces and wood burners.

That’s not all that’s new from Clippasafe, they also have a new addition to their Auto range with the Clear View Mirror, which enables parents to safely keep an eye on their baby whilst driving, while baby is seated in a rear facing baby carrier. It offers a clear view of baby, without the need for dangerous turning around.

Clippasafe will be exhibiting their whole range of safety products for the home and out and about at Kind und Jugend, where you can find them in Hall 10.2 at stand number D-51. They’ll have their extensive selection of safety gates on display, as well as their range of harness and reins sets, locks, latches and protectors.

Tel: +44 (0)115 9211899 Web: www.clippasafe.co.uk

Apramo Hall 10.2, Stand: D080 Following a very successful show at CBME in July, Apramo UK are now gearing up for their European launch at Kind und Jugend this September.

Not only will they be showcasing their entire range of simple solution travel accessories, including a number of brand new lines that will be shown for the first time at Cologne, they will also be showing, for the first time in Europe, the full range of car seats available from Apramo UK. With seats in all groups, along with the wide range of accessories, Apramo are truly a one stop shop for car travel safety.

Web: www.apramo.co.uk

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Joie Stand: CCO-O in Hall CC-Ost On top of another extremely successful year, Joie will be unveiling a series of product innovations at this years Kind & Jugend. The new showcase of collections will include wheeled goods, car seats and indoor items that build on the success of previous key product launches such as the Chrome Plus, Stages car seat and i-AnchorSafe car seat system.

Visitors to the stand will get a sneak preview of the new lines and whilst they’re strictly under-wraps at the moment all of the new products encompass style and innovation yet retaining all the practicality you would expect from Joie.

Don’t miss out, be the first to see the new Joie lines, and visit the stand CCO-0 in hall CC-Ost.

Tel: 01889 808 900 Email uksales@joiebaby.com

Recaro Hall 10.2, Stand: A070/B081 Recaro Child Safety will be exhibiting at this year’s Kind und Jugend fair. Their new collection for 2016 will be on display, while they showcase their innovative new products alongside their range of child seats and pushchairs. Customers can benefit from their special Kind und Jugend offers.

To make a last minute appointment before the fair, please contact your Recaro representative on 01926 484111.

Tel: +44 (0) 1926 484111 Web: www.recaro-cs.com

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Visit us at this years Kind & Jugend show

Hall 11.1 - Stand C091

New Product Launch

The Neat Nursery Co return to this year’s Kind & Jugend event showcasing the exciting launch of their brand new Character Care baby grooming kit.

Available in blue, pink and lime.

www.neatnursery.com Tel: 01843 854011

Email: sales@neatnursery.com

/NeatNursery

@TheNeatNursery

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Natures Purest Hall 11.1, Stand: C058 Natures Purest NP Baby collection has introduced a little colour. Still using super soft 100% cotton the Natures Knits Collection comes in grey, pink or blue stripes. The chunky knitted blanket and bunny have become best sellers and make amazing gifts for any baby.

Also in the range a luxurious romper with matching hat and mitt sets in cream, mink, blue and pink. All packed in beautiful recycled brown gift boxes tied with ribbon. A perfect package.

My First Friend collection and the new NP Kids range can all be seen in the new catalogue and at Cologne in UK pavilion, Hall 11.1 C 58.

Tel 00 44 116 2792961 Web: www.naturespurest.co.uk

Boori Hall 10.1, Stand: G020 - H039 The team at Boori are very excited to be exhibiting in Hall 10.1 this year. Their stand will show the full Boori range including the revolutionary cot bed to single and double bed technologies.

They will also be showing new point of sale items that will be available to UK retailers later in the year.

And look out for something very new – the launch of a brand new product. We’re not telling, you’re have to drop by their stand and take a look for yourself.

To make an appointment contact Gary Anderson, gary@ boori.co.uk

Tel: 01635 295670 Email: jane@boori.co.uk Web: www.boori.com 86 nursery today

Test a publisher’s statement of circulation. In today’s business climate you can’t afford not to.

Our ABC Certificate provides accurate, independently verified circulation figures, giving you confidence in your advertising investment.

If you want to reach 4514* total average net circulation, then call Christine Contreras on 01442 289930 or email christine@lemapublishing.co.uk *. Circulation figure relates to period from 1st July 2013 to 30th June 2014

The ONLY audited Nursery B2B magazine.

The U.K. nursery trade’s no. 1 magazine

For more information visit www.abc.org.uk or email info@abc.org.uk

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BabaBing!

Hall 11.3, Stand: H011 BabaBing! are reading that buyers and distributors are looking for newness and innovation so please stop by the BabaBing! stand Hall 11.3 aisle H 011 where you will find all of the above.

This will be the eighth year BabaBing! has showcased its award winning products at Kind und Jugend. The award-winning DayTripper has had a full makeover, so we will be launching the new much improved DayTripper City Deluxe and the DayTripper City. We will also be launching some, exciting and innovative additional hardware products.

So stop by and have a look.

Tel: 0845 6031448 Email: info@bababing.com Web: www.bababing.com

Century Logistics Hall 11.1, Stand: A016 The team at Century are very excited about this year’s Kind und Jugend show as it’s the first time that they have exhibited enabling them to continue to demonstrate their commitment to supporting this sector. They’ll be using thei time in Cologne to support their current customers. They also have a number of meetings with new customers who are looking to outsource their logistics; allowing them to focus on building their distribution channels, promoting their brands and generating more revenue.

Logistics isn’t a core business activity for nursery brands, but their unique business model allows their customers to share risk, achieve tangible cost savings and deliver exceptional customer service.

Tel: 01284 413100 Email: sales@centruylogistics.co.uk Web: www.centurylogistics.co.uk 88 nursery today

TotsBots Hall 11.1, Stand: D069 TotsBots are delighted to be back at Kind und Jugend this year.

It is a key show for them as it provides a fantastic opportunity to meet their retailers and learn more about the market on a global scale. It has always been an important part of their calendar.

This year they will be focusing on a very exciting new TotsBots range, which will remain top secret until the show, but visitors can rest assured it is unlike anything else on the cloth nappy market, and they can’t wait to showcase it. They are looking forward to hearing feedback from their retailers, and to let everyone know the latest news from TotsBots and connect with other brands.

Tel: 0141 774 6437 Email: jill@totsbots.com Web: www.totsbots.com

fo llow us @Hardenberg_Co Hardenberg&Co Ltd

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Cheeky Chompers Hall 11.1, Stand: C081 Cheeky Chompers, home of the Neckerchew, the World’s first chewy dribble bib and the luxurious attachable teething comforter, the Comfortchew, are thrilled to be returning to Kind and Jugend to launch two brand new Cheeky products and showcase several new designs, including more gorgeous collaborations with British designer brand Joules! Made in the UK and developed by mums to make parents lives that little bit easier, Cheeky Chompers innovative products are practical, safe, quality and stylish solutions for baby’s needs, and have impressed retailers and parents alike with over 300,000 products sold in over 30 countries. Visit them in the British Pavilion Hall 11.1 on stand C081.

Tel: 07720290887 Web: www.CheekyChompers.com

PHP Gift & Baby Hall 11.1, Stand: D068 PHP Gift & Baby unveils babybundle, an exciting new range of baby and nursery products, at this year’s Kind Und Jugend Show. Practical products made from safe, snugly fabrics that you just want to reach out and touch. So whether baby is sleeping, travelling, resting or playing, they feel the love and parents can too. The babybundle range includes the best-selling nursing pillow, Widgey plus the SafeDreams range of breathable cotwraps and nursery toys. All products are beautifully packaged for the retail sector and perfect for the gifting market too.

Come and explore the full range at stand D068 in Hall 11.1

Tel: 01784 225925 Email: sales@babybundle.co.uk Web: www.babybundle.co.uk

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Little Butterfly London is Britain's first Ecocert organic-certified luxury skincare range for mothers and babies.

Award winning and exclusively made in England using only the most precious ingredients, the products are formulated to the highest standards, hypoallergenic and dermatologist approved for very sensitive skin.

The range is suitable for newborn and eczema-prone skin and free from mineral oil, paraffin, parabens, SLS, silicones, DEA, TEA, PEGs, colorants and artificial fragrances.

Dreamy organic-certified skincare, for discerning parents and heavenly babies.

www.littlebutterflyorganic.com info@littlebutterflyorganic.com Tel +44 203 1513 772

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Hardenberg&Co Hall 11.2, Stand: A010/B019 This year, we’re delighted to present our fantastic new MegaBaby brand and its collection of exciting new nursery products! Come and get hands on with these and other exciting new developments from our long-standing family brands too in Hall 11.2, Stand A010/B019.

MegaBaby Alilo Looking for the next big thing in ‘Children’s Edutainment’? Our new story-telling bunny friends are an absolute must-have this Christmas. Interactive Digital Media Players with Integrated Night Lights make these an ideal companion and gift for children.

MegaBaby Angeltalk We’re pleased to launch our first pre-natal products during the show.

Strengthening the bond between parent and baby, Angeltalk fetal heart detectors provide a safe, easy-to-use and quality monitoring system for your unborn baby’s heartbeat from the comfort of your home.

Angelcare Last year the stand was a hub of innovation, this year’s no different. Showcasing brand new Baby Monitors complete with separate Angelcare Screens that are bigger and better; you won’t be disappointed! Don’t miss the exclusive opportunity to get a taster on our world-first innovations within Bathing and Changing categories too!

Sassy Inspiring their entire collection are baby’s emerging senses; Touch, Taste, Hearing & Vision. Pop over to discover and explore our new Play Mats, Sensory Gyms, Bouncers and Jumpers. This beautiful collection will awaken your imagination.

Duux Having made an impressive impact upon the UK market since launching Autumn/Winter 14, Duux will be exhibiting the latest and greatest in product innovation and simply projecting effortless style.

Tel: 01785 503 305 Email: marketing@hardenbergco.co.uk

Cocobelt Hall 11.3, Stand: C079 Netherlands inventors Cocobelt have appointed bébélephant as their UK Distributor.

The Cocobelt, which comes in three eye catching designs, is designed to take the weight off a parent’s arms whilst carrying heavy car seats.

Commenting on the appointment of bébélephant, Founder and CEO of Cocobelt, Manon Corts, said “When I had my baby, I looked around for a similar product and realised there was a gap in the market which gave me the idea of the Cocobelt. Safety, of course, was our primary concern. Therefore, the click-buckle of Cocobelt has been extensively tested by Tüv Rheinland and Bureau Veritas, and the Cocobelt has a CE certificate. We met up with bébélephant and were delighted they liked the product and agreed to act as our UK Distributor.”

Managing Director of bébélephant, Elliot Bishop was equally enthusiastic about the product. “Cocobelt indeed fills a gap in the market and is a fashionable piece of kit too!. The fact that Manon herself is the public face of the product and promotional material is an added bonus.”

Tel: 020 8202 1467 Email: elliot@bebelephant.com 92 nursery today

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For more information contact BeSafe UK/Ireland on: +44 (0)1606 814 638 • sales@hts.no • www.carseat.co.uk

Focus Kind Und Jugend

We Made Me Hall 11.1, Stand: B060, C069 Having used last year’s event as the platform to unveil their new branding and product range the team at We Made Me knew they had to return this September with something even more exciting, and they are confident they will not disappoint.

Since officially launching the We Made Me brand, it has undergone phenomenal development and the reaction from retailers globally has been tremendously supportive. At Kind & Jugend 2015 they will reveal for the first time the Soohu Sling, an exciting evolution of theBabaSling, their original award winning 5-in-1 hammock style sling.

Tel: +44 1273 320590 Email: sales@wemademe.com Web: www.wemademe.com

Stumpydog Innovations BabyHub Hall 11.1, Stand: A074 Innovative. Safety Conscious. Design Conscious. Dependable The logo is strong, representing the dependability and safety of the products; the simple style alluding to influences such as Bauhaus, encouraging associations with design and innovation. The name appeals to the need for togetherness as well as the implication that everything is centred around “the baby”.

Features Safe and secure shape – tested to EN716-1:2008 and A1:2013 Lightweight – only 6.1kg Easy to open out, close up and carry, even while holding a baby Light and airy for baby with mesh sides and retractable top pole to create a big open corner

Attractive appearance Full size sleeping area (standard sheet size) so lots of space for baby Comes with extra padded comfort mat for overnight sleeping – takes standard fitted sheets Comes with fitted mosquito net cover

Washable covers Low zipped door for easy access to a newborn/ sleeping baby and easy on parents’ backs Environmentally friendly – Reuse as child’s play tepee with cotton canvas tepee cover and mat Comes with attractive bag

Tel: +44 77 97719542 Email: info@babyhubshop.com Web: www.babyhubshop.com

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Kind & Jugend 2015

It’s that time of year again...the biggest baby products exhibition in the world!

BabaBing! will be attending for the 8th year. This year we are launching a number of new and exciting products.

Pop by and say hello: Hall 11.3 - H011 www.bababing.com

Focus Kind Und Jugend

Chicco Hall 10.2, stand : B019/A010

BeSafe Hall 10.2, Stand: A0202 Every Cologne BeSafe has launched something new and unique to help drive your sales and this year is no exception. BeSafe are combining one of the most exciting Infant Carriers of recent years, an unrivalled pedigree developing rearfacing safety and numerous unique features to launch perhaps their ultimate combination – ‘1 base, 2 seats’ the NEW iZi Modular.

Fully i-Size approved from launch, the iZi Modular will also offer the same unique extendable isofix feature that BeSafe brought to other models in the range earlier this year.

Good for Children, Good for you…

Tel: +44 (0)1606 814 638 Email: sales@hts.no Web: www.carseat.co.uk

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With year-on-year sales already an impressive 50% up for January to July 2015, nursery and toy specialist Chicco is preparing to unveil even more great innovations with its 2016 collection at Kind und Jugend.

2016 is set to be another stellar year for Chicco with the much-anticipated expansion of its sleeptime range, an exciting new launch in its mealtime collection and new and improved models of some of its best-loved products.

After a year of phenomenal success, which has seen Chicco make its on-screen debut with a major Next2Me TV advertising campaign, Chicco is delighted to be extending its Next2Me collection, with the introduction of an elegant new range of sleeptime accessories. Mums and dads will be able to purchase specially designed bed sheets, a My First Chicco sleeping bag, and a breathable mattress cover, enhancing Chicco’s position as the ultimate sleeptime solution provider.

The new family of sleeptime accessories also includes a Boppy feeding pillow and features a contemporary fabric print to complement a brand new Next2Me design for 2016, giving parents the option to buy a complete matching set.

To bolster its famous highchair range, Chicco will also be bringing a new premium multi-functional highchair to the market, offering five products in one and a high-end made in Italy design, perfect for fashion conscious parents.

Building on the success of the Urban travel system, Chicco will also be introducing the Urban Plus, a compact new model featuring a foldable seat unit, semi-rigid carry cot and a sleek new black chassis. In addition, the new Urban Plus Pack will be unveiled, allowing retailers to sell the complete Urban travel system as one single unit, including the pram and pushchair, colour pack, car seat adaptor and autofix car seat. Chicco’s popular Liteway stroller has also been refreshed for 2016 with a premium new look, featuring leather and chrome detailing, and a special edition denim design.

Finally, Chicco will be focusing on two categories where it has seen great success; bouncers and walkers. New for 2016 is Pocket Relax, a super-compact, padded travel bouncer offering great value for money, and the Walky Talky walker, featuring a new 3D interactive toy bar to bring the sights and sounds of the jungle to life.

Chicco will be at the show on where visitors can meet the team and see the exciting 2016 collection.

Tel: 020 8953 6627 Email: orders.uk@artsana.com Web: www.chicco.co.uk

Designed by parents, loved by kids 360 degrees of rotation to get your family where you need to be, happy.

orbitbaby.co.uk

Hall 11.1, B-077 www.tumtumtots.com e: hello@tumtumtots.com Distributed in the UK by Clever Clogs Trading Ltd ph: 0800 0518080

Focus Kind Und Jugend

Lansinoh Hall 11.2, Stand: D038 For over 30 years, Lansinoh has been passionately helping mums get to the best start with breastfeeding with scientifically researched, internationally multi-award-winning products.

With over 65 million tubes of HPA Lanolin nipple cream and over 4.4 billion nursing pads sold worldwide as well as more than 2.25 billion ounces of breastmilk stored in our Breastmilk Storage Bags, Lansinoh is the well-established breast feeding expert recommended by both mums and healthcare professionals.

Our family of international brands also includes: Earth Friendly Baby natural and organic baby toiletries and mOmma toddler feeding range.

With offices around the world, we are always looking to increase our distribution both in the UK and internationally with like-minded partners, so join us at Kind+Jugend to explore growth opportunities together!

Tel: 0113 205 4203 Web: www.lansinoh.co.uk

Joolz Hall 11.1, Stand: C008 Joolz is a fast-growing Dutch company from Amsterdam (founded in 2004) that designs and manufactures ergonomic pushchairs and accessories. Following the award winning success of the Geo, Earth and Tailor range, Joolz is once more expanding their collection with three new products to accompany their premium travel systems. Joolz are incredibly excited to introduce at Kind + Jugend the Joolz iZi Go Modular by BeSafe, Nursery Essentials and Travel Bag to the Joolz family. Joolz’ ethos is to continually develop products that are designed around the parent and child, whilst always being mindful of their environment. Joolz innovation is displayed with their recent product advancements and their latest collaboration with BeSafe. Joolz welcomes new and previous visitors to the Joolz stand.

Email: info@my-joolz.com Web: www.my-joolz.com

Early Days Hall 11.3, Stand: B020 Early Days recent launch of their Alex leather first walker has been a huge success so much so the company has added two more timeless classics to the range in a wide selection of colours.

The new range features high grade leather uppers with full soft leather linings and insoles with arch supports and lightweight flexible rubber walking soles. Available from size 19-23 orders being taken now for Autumn delivery.

See the full range together with the Early Days collection of leather prewalkers at Kind + Jugend stand B020 Hall 11.3

Tel: +44 116 2716944 Email: sales@earlydays.ltd.uk Web: www.earlydays.ltd.uk

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Visit our stand at Kind und Jugend • UK Pavilion Hall 11.1 Stand C058

My First Friend See the full range including nursery bedding layette, sleeping bags, toys, muslins, blankets, bathtime To place orders call Charlotte +44 (0) 116 2792901

Focus Kind Und Jugend

BPA UK PAVILION LIST OF EXHIBITORS Exhibitor Name

Hall/Stand Number

Aquaint 11.1 A077 Baby Travel Ltd 11.1 B080 Babybundle 11.1 D068 Babycare TENS 11.1 D090 Babycup 11.1 B073 BabyHub 11.1 A074 Bambino Mio 11.1 D051 Bambooty Real Nappies 11.1 A070 Bibetta 11.1 B082 BoBo Buddies 11.1 C079 BPA- Baby Products Association 11.1 C075 Breathablebaby- RHSM Group11.1 D087 Bugbrush Ltd 11.1 D080 BundleBean Ltd 11.1 B091 Cheeky Chompers Ltd 11.1 C081 Cosatto Ltd 11.1 B050/C059 Creeper Crawlers 11.1 A082 CuddleCo 11.1 D061 Doddlebags 11.1 B089 East Coast 11.1 D059 Fill n Squeeze Ltd 111 B079 Gummee 11.1 C071 Jakabel -Safety & Fun in the sun11.1 B071 Kidsaw 11.1 D089 Kit for Kids 11.1 D070 Konfidence 11.1 D071 Kub Products Ltd 11.1 B090 litecup 11.1 A078 100 nursery today

Exhibitor Name

Hall/Stand Number

Little Butterfly London 11.1 A078 Little Life 11.1 C068 Love Boo 11.1 A071 Melobaby Ltd 11.1 D078 MerryGoRound 11.1 A075 MOBA 11.1 C060 My Buggy Buddy 11.1 D093 My Carry Potty 11.1 A091 Natures Purest 11.1 C058 Neat Nursery 11.1 C091 Oyster, Egg, BabyStyle 11.1 A050/B059 PacaPod 11.1 D050 Pourty International Ltd 11.1 D088 ShadeMe 11.1 B061 Shnuggle 11.1 D098 Snugglebundl Ltd 11.1 A081 Sn端z 11.1 D079 Silvercloud Trading Ltd 11.1 D059 Sock Ons 11.1 C081a Spilly Spoon 11.1 B093 Steribottle Ltd 11.1 A073 Sunproof 11.1 A060 The Little Green Sheep 11.1 D079 Totsbots 11.1 D069 Totseat 11.1 B081 Trunki 11.1 C050 TUMTUM 11.1 B077 We Made Me 11.1 B060/C069 Yoomi 11.1 D091

Dress up at bathtime! from award-winning Cuddledry, these luxurious, supersoft bamboo toddler towels are a real treat – make bathtime full of fun and cuddles!

"$)) ,)*& "' - - !-! !! !- -"$(#' ,*"+*, "$)) ,)*& "'

Focus Infantino

What mum wants Infantino, smartly-designed products for happy parenting Infantino products create special moments for mums, dads and babies – promoting a great parenting experience.

Started over 25 years ago with a not-so-corporate culture and a creative, hands-on approach to infant product development they have built a name in trust, safety and value.

At Infantino they think mums are pretty much the hardest working people on the planet, all the madness, stress and always on the go. Which is why they hope their products can help mums find a few, well-deserved, drool-covered grins and none more so than with their range of Carriers, which include four Innovative items ranging from £29.99 for their two position Swift & Breathe Carriers - both with their wonder cover Bib. Their

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hugely popular Flip Carrier has three positions, facing inward, outward or backpack style at £29.99, and let’s not forget their Sash Mei Tei, which is perfect for babies up to 16.3 kg and is also has three positions at £37.49.

Designed using the best materials and standards available, Infantino’s products give babies what they need and mum what she wants.

Infantino is available from Bkids UK or Visit www.infantino.com for more information.

Tel: 02086 574734 Email: info@bkids.co.uk

Hall 11.1 Stand C071 Looking for International Distributors and UK Stockists

Launching new Gummee Glove Teething Mitten for European Market

Special Show Offer with code: GUMMEENURSERY

www.gummeeglove.co.uk

Tel: +44 1822 834032

COMPLETE

WWW.LILLEBABY.CO.UK

NOW AVAILABLE IN UK 02830 848 020 trade@lillebaby.co.uk

Email: enquiries@gummeeglove.co.uk

Regular Retail Profile

A one stop shop for mum Argos is a highly recognised high street and online retailer and they operate strongly in the nursery sector - listing in excess of 3,000 nursery lines. Penny Franks questioned Matthew Stent - Buying Manager, Nursery, Infant Toys and Babyworld, at Argos to find out more.

“

We want Argos to be a onestop-shop for mum for everything from pre-birth through to starting school. With more than 780 stores nationwide and one of the most-visited UK retail websites, we’re in a great place to make life easy for mum, offering unrivalled convenience in getting the right products quickly

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”

Firstly, can you tell us a little about your role as a Nursery Buyer at Argos?

Argos is the UK’s largest toy retailer (by sales value) and it’s great to be part of such a strong team. I joined Argos 13 years ago and have been in my current role as Buying Manager for Nursery, Infant Toys and Babyworld for three and a half years. My role is incredibly varied and involves identifying trends, designing and sourcing products, and working with suppliers to ensure we have a range that appeals to our target customers. We want Argos to be a one-stop-shop for mum for everything from pre-birth through to starting school.

What inspires you at present within the Nursery sector?

Argos is traditionally very strong in the after-birth market but we’re increasingly looking to expand our appeal, so I love being part of developing new ranges for pre-birth purchases, whether that’s furniture or pushchairs.

We see this as a great opportunity and an exciting area to explore.

Do you feel we have sufficient innovation when it comes to new product launches?

It’s always good to have more innovation but we’re seeing lots of exciting products coming through right now.

For example, our customers are responding really well to the Doona pushchair which features a fantastic car seat and pushchair combi design. Safety also continues to get even better thanks to

innovation. There’s lots of research and product development underway in the car seat sector with the growth of i-Size and moves to encourage rearward facing for longer.

What about the car seat sector – how do you manage this (and customer expectations) as this is an incredibly difficult and emotive category…

Customer safety is naturally our priority.

We’re seeing some great strides in product design and the new ISOFIX and i-Size are making the fitting process an even safer experience giving parents additional reassurance.

How do you currently position Argos within the Nursery industry?

We want Argos to be a one-stop-shop for mum for everything from pre-birth through to starting school. With more than 780 stores nationwide and one of the most-visited UK retail websites, we’re in a great place to make life easy for mum, offering unrivalled convenience in getting the right products quickly.

Historically, we’ve been very strong for second time and post-birth mums and that’s a great heritage we will never move away from. However, we want to reach out more to the pre-birth and first time mum market, and we’re doing this through extended ranges such as travel systems and nursery, bringing in more aspirational brands such as Recaro and continuing to build on our great online offer. Our partnership with Emma’s Diary

is a great way to reach out to this market and we see thousands of expectant mums picking up their Emma’s Diary packs from our stores every week.

What about consumer trends, how do you monitor this?

We keep a close eye on what’s happening in the market and one of the key themes we’re seeing right now is personalisation.

Mums don’t always want to look the same as everyone else, they want to stand out, or they want to save money by refreshing and updating existing items like pushchairs and cots for a second baby.

It’s really easy to do this now thanks to the growing range of colour options and add-on accessories.

Our range with Cosatto offers some really unique designs and colourways.

We’re also starting to see colours more reflective of fashion in functional products like pushchairs and car seats which have traditionally focused on blacks and greys. For example teal is really hot right now.

Is there a particular hero product at the moment for you?

There are several so it’s hard to choose just one! We have some really great staples in stair gates and car seats which customers clearly love as we see huge demand. In terms of new products, our Mamas and Papas Rocco furniture suite offers customers contemporary styling at a great price and customers are loving this right now.

What category is performing best for you at present?

Argos is very strong for furniture on the back of some great hero products, new designs and colourways. We continue to see growth in staples too such as stair gates, monitors and car seats.

Do you feel as though you are adequately supported by your suppliers?

We’re really proud of the strong relationships with have with our suppliers, both established brands such as Mamas and Papas, Chicco and Maxi Cosi but also some of the newer brands we’re working with such as Recaro.

Is there anything more they could do to assist you?

We’re always looking for ways to offer our customers something different that they can’t get anywhere else.

We continue to build on the great existing relationships we have but equally we’re always willing to hear from new and innovative companies in the market.

Do you attend trade shows, both here in the UK and abroad?

Yes we attend the Harrogate Nursery Fair in March and the Hong Kong Fair in January.

How important are these to you?

They’re a great opportunity to see new products and trends, work on exclusives and build relationships with suppliers.

What about social media – is this important to you as a company?

Mobile is a key growth area for purchasing by parents so having a strong online and social presence is vital.

Argos has more than a million Facebook fans and it’s a great way to reach out and engage with our customers.

Our Emma’s Diary partnership also means our customers have access to information and help both through our website and the Emma’s Diary site. We also have strong social media presence for our own brand toy range Chad Valley.

Can we see an increase in your nursery offering next year?

We already have more than 3,000 nursery lines available and we’re looking to further increase our online ranging through additional desirable brands. We’re not about offering unlimited ranging as this can become overwhelming for mum, we’re more about offering products which are relevant for her needs, whether that’s functional, or more emotional.

And finally, what is the best part of your role at Argos?

The best part is definitely being part of the process of researching, designing, manufacturing and finally bringing a product to market. It’s really satisfying to translate a concept into something real which our customers buy and love. As a father of two and uncle myself, I have a great understanding of what parents need and I get some great opportunities to test ideas out at home and use this insight in my work.

Red Kite 2015 collection 01454 326 555 www.redkitebaby.com

Focus Cosatto

“

“Over the past decade we’ve been dreaming of creating something very different”.

Mark Swift, Product Development and Technical Director, Cosatto

”

Cosatto Wonder Wonder is the quintessential pram.

Only 500 will be created in each edition.

Ever.

W

ith Wonder, Cosatto have created the ultimate 3-in-1 pram. From chick to fledgling, Wonder is a beautifully designed nest on wheels.

Crafted

It’s a hand-crafted work of art - the height of luxury combining the latest innovations with handmade traditional techniques. Wonder fuses Cosatto’s brand heritage with design expertise and distinctive quality and beautiful detailing. Bringing a lifetime’s experience, in collaboration with grand masters and artisans across Europe, Cosatto have crafted a pram of a lifetime.

Nostalgic “Once upon a time”. That’s how all the best stories begin.

Wheeled straight out of the childhood imagination here is that storybook pram we were all promised, that we couldn’t find when we grew into parents ourselves. Wonder’s chapters are never-ending. It’s an heirloom.

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Iconic

Say Hello to a New Market

An icon defines an era. The Mini was a symbol of the hedonism and joy of the Sixties and the most-loved of British cars. Wonder is an icon for the 21st century with a vintage aesthetic.

Cosatto wanted to create a proper pram blending Great British design with exquisite detailing, form and that dash of eccentricity.

Wonder has a design edge desired by those looking for something different, a classic with a twist, a modern heirloom.

Adventures in Wonderland Cosatto are backing the launch of the first ever Wonder editions with a marketing campaign featuring social media, magazines and digital advertising. Parents-tobe are registering their interest at wonder.cosatto.com.

Those who do so will be invited to be the first to meet Wonder at special previews on its grand tour covering stores up and down the country and will be the first to know when Wonder becomes available to buy.

“We’ve crafted a premium 3-in-1 travel system of the highest quality which is set to create its own place in the market. We’re always asked when we’re going to invent a ‘proper pram’ and of course more so following Princess Charlotte’s christening pictures. There’s huge appeal for stylish mums-to-be seeking a statement pram” explained Vicky Morley, Creative Director, Cosatto.

Information should not be reproduced

wonder.cosatto.com 0800 014 9252

WONDER

The elusive, exclusive Wonder is coming. wonder.cosatto.com

Focus Monitors

Monitoring the situation The latest innovations in nursery are coming in the monitor section

O

nce upon a time the only way for parents to keep an eye on their baby was to literally stand over the cot or the crib and observe junior sleeping. Then technology intervened and parents could sit in the front room and hear the breathing and occasional gentle snore of their baby.

Then things moved on another pace and video was introduced allowing parents to watch as well as listen to their little one via a standalone monitor.

Now the technology is such that parents can watch on their mobiles or tablets.

According to Gfk, the research company, baby monitors account for 38% of the value sales within the baby safety category, which also includes baby thermometers and safety products like gates.

“

“As long as the technology used is good quality and reliable then analogue can offer complete peace of mind” (Marc Hardenberg)

”

The category itself has grown 4% in the last year with sales being driven mainly by monitors with a video and/or camera. As the product catches up with technology, digital transmission monitors are becoming the preferred choice, as are wireless ones.

In terms of buying behaviour, more than two out of five baby monitors are sold online. However, the growth of internet sales have recently stabilised with offline and online having almost equivalent sales.

Retailer Trevor Ginn of Hello Baby told us that monitors are good for retailers because of their high price point.

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“They are big ticket items that parents want. People tend to buy from established retailers and therefore you make more money.”

We wondered what the future holds for this category – has analogue had its day? What are the different types of monitor available?

We asked the people who know.

Television in the UK has switched off the analogue signal forcing viewers to get a digi-box or a completely new television so is analogue also finished in the baby market?

Marc Hardenberg of Hardenberg & Co thinks not. “I still believe there is a place for good quality analogue monitors in the market, across the various monitor categories,” he tells us. “Analogue isn’t an excuse to hold back on quality sound monitoring. In fact, as long as the technology used is good quality and reliable then it can offer complete peace of mind to parents at an affordable price. Analogue monitors normally include a better range than digital monitors, as they need less power for the transmission.”

Richard Carter, the Group Sales & Business Development Director of Nimans Home, has a different take. “As technology continues to develop I think analogue sales will continue to disappear of the radar,” he says. “Digital is the dominant force with internet-based communication gaining huge ground.”

Lest there be any doubt, Marc Hardenberg does realise that the future is digital. He told us: “Analogue monitors will continue to decline, video monitors will improve in quality and the latest trend are the ‘smart monitors’. Smart Monitors allow parents to tap into their own personal technology and monitor baby through smart phones, using a separate (IP) camera. This means it’s one less additional device to have around the house and parents can log in and view their baby at any point if working or away. Although there are already many brands with ‘smart monitors’, we don’t think we have seen the perfect product yet.”

Retailer Trevor Ginn recounts that one worry that parents have is regarding the compatibility of various systems.

Hashim Yilmaz of Summer Infant says that his company offer monitors “segmented into digital audio and digital

video. In the audio sector we believe in offering the consumer value either via features or price. Both can be found in the Baby Wave family of two products. However in video it’s all about innovation. We aim to seek out the features that parents need in their daily routine. For example the new Baby Glow has a soother option to help restless babies off to sleep. The Wide View has a unique panoramic lens to allow a field of view three times more than a standard monitor on a 5-inch screen. The Baby Touch Edge is an easy to use touch screen with two-way chat, room thermometer and a fully remote control camera so you can keep track of baby.”

Richard Carter agrees: “Parents have much more choice now with different types of solutions such as video and movement monitors as well as traditional audio-based monitors available. Night vision is also growing in popularity due to continued advances in technology. Whilst basic monitor prices have fallen there are many opportunities to up-sell to newer technologies boasting more sophisticated functionality.”

Did you know…

■ The first baby monitor was the Radio Nurse in 1937.

■ A baby movement monitor will usually sound an alarm if a baby does not move for more than 20 seconds.

■ More than 400,000 baby monitors are sold in the UK each year.

■ Baby monitors began their rise in popularity in the UK during the 1980s.

Your Favourite Baby Product Range Hush Smart HD monitor

Hush Comfort Plus digital audio monitor

Hush Whisper digitial audio monitor

Compatible with smartphones and tablets and lets you take photos, talk to, hear and see baby.

49550

Features two-way talkback, clock, feeding alarms, volume controls, lullabies and temperature gauge.

44890

Features 32 channels, 300m range and can be mains or battery operated.

52310

Hush Nelly Plays lullabies while projecting a multi-coloured starry night sky up to 10 feet onto walls and ceiling.

53838

Hush Vision video monitor Features pivoting night vision camera, lullabies nightlight, temperature display and volume controls.

50390

NEW

myhush.co.uk

Exclusive distributor of Hush 01937 847 766 home@nimans.net

Focus Monitors

Nimans Baby care specialist Nimans Home has developed an expanding monitor range, designed to help retailers maximise margins and capture more sales.

Combining big name brands with its own exclusive Hush product portfolio the video and audio solutions combine high performance with exceptional ease of use.

Parents can keep a close eye on their baby from anywhere, even the other side of the world, thanks to an ingenious interactive ‘smart’ monitor. The Hush Smart baby monitor connects to any internet enabled device such as a laptop, tablet or smartphone - and boasts night vision, remote operation and even a snapshot picture function.

Another addition is the Hush Vision that includes many innovative features including voice activation from standby and video recording and playback. Parents can keep a watchful eye on their loved one via a 3.5” colour display or transmit pictures directly to their TV. They can talk to their baby, play lullabies, monitor the room temperature and setup an optional ‘feed alert’ alarm.

In addition, Nimans Home has an award-winning audio babyphone, the Hush Whisper. This easy to use device features 2.4Ghz wireless transmission to minimise interference, voice activated power saving technology, 300m range, volume control, belt clip and mains or battery operation.

Tel: 01937 847 766 Web: www.nimans.net

Hardenberg – Angelcare For parents, understanding safe sleep is a trigger for anxiety. Therefore, using a baby monitor is one way to alleviate this.

The AC1300 Movement, Video & Sound Monitor and the AC1320 Video & Sound Monitor make the world of parenting just a little bit easier and reassuring than ever before.

Soon to be crowned the most convenient baby monitor they’ve created, it combines a quality baby video and sound monitor with an under-the-mattress Sensor Pad. So now you can have peace of mind knowing you’ll be alerted if no motion is detected in the cot after just 20 seconds.

The stylish, new-look Parent Unit clearly displays a number of features on its impressive 3.5” LCD screen – their biggest and most stylish yet.

The AC1300 also boasts our key parent-friendly features: 64 channels Adjustable screen brightness 250m range Integrated nursery night light Crystal clear 2.4GHz digital transmission Camera Zoom Photo sensor for day & night vision Adjustable camera angle The new AC1320 offers the same impressive features but without the Sensor Pad for parents who wish to have Video & Sound monitoring only.

Tel: 01785 503 305 Email: marketing@hardenbergco.co.uk

D-Link

Summer Infant

D-Link is a major household brand with over one in six houses across UK already using a D-Link product! Taking its expertise in wireless technology, D-Link have branched out into the baby monitor market to provide parents with a device that allows them to keep an eye on their little one from wherever they are. The baby monitors work by securely transforming your Android or IOS device into a baby monitor and this way you only need to enter your baby’s room when it is essential, ensuring a consistent sleep pattern for your baby.

Other essential features include sound and motion detection, lullabies, temperature alerts, push-alert notifications, two-way audio and even a microSD card is included.

The entire range is currently being heavily promoted in a major PR and advertising campaign.

Distributed in the UK by bébélephant

This season Summer will launch another innovative and forward thinking product, adding to the award winning monitor range. The Baby Glow Digital Video Monitor offers some exciting new features but also has all of standard elements parents know, love and actually use.

The specification features a high resolution 2.8” colour video screen with easy to use navigation buttons. The highly sensitive microphone, LED lights indicating noise level, auto night vision, digital zoom, and onscreen temperature display, help monitor babies environment clearly and efficiently. The key USP with the glow is a night light soothing features with a 3 colour star and moon ceiling projection display, along with a choice of 5 lullabies.

Web: www.bebelephant.com Tel: 020 8202 1467 Email: info@bebelephant.com 110 nursery today

Tel: 01442 2505000 Web: www.summerinfant.co.uk

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Easy do-it-yourself setup Listen to your baby continuously, even when your phone is locked Remote viewing with your mobile device anywhere you have an Internet connection

BCMI President Carola Siksma-Ruiters tel.: +31 35 524 23 98, ruiters@baby-wereld.nl www.babycaremagazines.com

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Special Feature Nigel Plested

Getting the measure of babyhood...

Babyhood and the internet of things.

By: Nigel Plested

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Nigel Plested is a designer and a creative director.

He is the founder of Narrative Studio, a strategic design business, which brings together a specialist and experienced team of designers with a rich expertise in new family culture, parenthood and babyhood; creating award-winning products and brands.

Prior to setting up the business Nigel was on the board of directors at Mamas & Papas, and alongside Narrative, he now writes and lectures on the subject of parenting and product culture. Nigel can be contacted through the company website www. narrativestudio.com or he can be found on LinkedIn.

112 nursery today

y Grandad spent his first few weeks of babyhood sleeping in a shoebox by the family cooking range. Being born prematurely in 1912, meant that a bit of smart thinking, a home made incubator and gas light vigilance with a glass pipette to hand has laid the path from that moment to now, so that I can sit here and dictate that same story into a super thin laptop, some one hundred and three years later.

Through the eyes of modernity, and in the midst of a digital revolution, such a story sounds almost Dickensian, rather than a moment spanning just two generations.

In the past we relied on our instincts to survive, and we used the technology, medicine, and the communities we lived in to protect us, and give us the best chance of survival.

So it would therefore be nothing new for us to appropriate the tools and technology of our time to create new birth stories, set in the very present. No longer analogue, but digitally defined and measured in apps; we are instinctively reaching out to the internet of things to innovate and design around.

Current forecasts estimate that there will be 50 billion everyday objects connected to the internet within the next five years.

I was speaking to a mum not so long ago, who will remain anonymous. Her story was one of desperation. She suffered from separation anxiety, alongside concern regarding SIDS and frustration at the resulting sleeplessness that meant that she was angry and distracted during the day, and fidgety throughout the night. Her little one, just feet away would be sound asleep, but her need to be vigilant was dictating her access to regular rest.

Her solution came in the form of a onesie from the USA. Called the Mimo (a baby grow with an attached sensor in the shape of a turtle), it linked to her phone sat by her bed and allowed her Bluetooth device to mirror her baby’s vitals: breathing,

skin temperature and positioning. Monpredicting baby monitor”, and it conveys Baby market another product with a your babies likely sleep cycle, how deep similar clip on sensor, which marries with they are sleeping, when they are likely to Android or IOS. wake up, and what mood they are in as The Owlett is a smart sock with the they come around from the land of nod. message “A little help for the hardest job With the capacity to measure 16 different in the world”. This illustrates that these measurements per second it is leading devices are not as static or as specific as the way with smart wearables for baby. traditional baby monitors whose role was to check on a sleeping child. Instead we have products that Night vision is no longer the we perceive as assistants, stuff of daydreams and superheroes, or intelligent avatars. The underlying rewards are and multiple products that are wireless not only the health and wellbeing of your baby, but friendly are coming to market equipped your chance to get some with HD quality images, banishing fuzzy, rest whilst self assured. dark and illegible crackle to the annals It is this internet of things that is setting the of history foundations for a whole new baby monitoring category, one that is yet to have a name but consists of bio trackers, Night vision is no longer the stuff data loggers and smart sensors. What’s of daydreams and superheroes, and really interesting is not only the fact that multiple products that are wireless these devices are hitting home with a friendly are coming to market equipped millennial generation who are device with HD quality images, banishing fuzzy, dependent, but the creators of these dark and illegible crackle to the annals of innovations are from outside the baby history. business, and generally nurture their Not all monitors are bound to the wee ideas from concept to birth amongst a hours of sleep in the new frontier defined plethora of crowdsourcing sites - where by an Internet of things. Pacif-i is a smart parents can invest in the product, in dummy, which is focused on monitoring order to make it reality. baby health and wellbeing at all times of Other devices hitting the high street the day. It is comprised of a pacifier with not only measure data and report it in a digital thermometer, and alarm (so you bar charts and graphs on your new apple can’t lose it) and an app that conveys watch, but instead they predict your temperature change as an indicator for baby’s temperament and gauge their fever or teething pain. mood before you do. The Sproutling, is a Within the IOT, products designed small soft tech wrap around band, which to give parents some perspective on looks like it’s straight from the costume measuring food intake, volume of liquid department of a sci-fi movie coming to and calories as well as relationships a cinema near you soon. It is marketed to weight gain and regularity of as “The world’s first sensing, learning, consumption are being launched.

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course be evolving scenarios that will lead to legislation, standards and concerns.

These will centre on the potential effect and debates concerning wearables and issues related to close proximity on human cells, from electrically charged devices and ongoing debates surrounding technologies such as Wi-Fi and Bluetooth; much like the debates which surrounded mobile phones.

Other debates will focus on accuracy and reliability. We are all made different, some babies are hot, and some are colder, some wiggle around in their sleep and others are deeper more placid sleepers. So calibration to the individual baby will be a challenge and the sense of one size Doesn’t fit all, starts to play a part.

And finally the effect on parents’ ability to maintain awareness, and self-judgment will be a new cultural story that will take shape as a result.

For millennia we have relied on our peripheral vision, our vigilance and our innate maternal (and in some cases paternal), sixth sense. Those instincts have taken thousands of years to perfect, refine and hone and they are infinitely complex and reliable.

Maybe these apps and objects will become evermore refined, and accelerate the development of baby and parenting products to take advantage of the continued connectivity of the environments we live in; and one day in the not so distant future, someone will write an article about their Grandad, who was born into the past, when there was an internet of things…

www.obabytrade.co.uk 01652 641491

:JHU OLYL

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According to global statistics, the most second most likely cause of fatality or severe injury to a small human being is a body of water.

With family holidays fresh in all our memories, devices that provide parents with peace of mind, whilst seeking peace seems relevant.

This has lead to the marketing of i-swimband, a monitor that comes in two versions, one for non swimmers and another to help monitor this little ones just learning to float and swim. Similarly the Sunfriend, is designed to capture exposure to UVA and UVB rays and can be calibrated to marry with a child’s skin type, from fair to dark.

The critical change that has led us to this digital monitoring is the role that children play in our society and psyche. They were once an economic necessity, regardless of love and affection, as well as the result of an instinctive primeval drive to allow our genes to outlive ourselves. Today, children have gone from being useful (both economically and biologically), to becoming more emotionally centered, and emotionally valued.

The other change has come from the way we live our lives as adults. We have recently become intrigued by the opportunity to ourselves-monitor and measure activity and calorie intake. This selfdubbed quantitative self movement pioneered by brands such as Nike and Apple, and apps such as My Fitness Pal, have made this self analysis mainstream.

With an audience so engaged with self awareness, the future for this category will only continue to flourish. So with all things that become mainstream, there will of

Focus Travel Systems

Travel Systems are go The essential item for all parents but what is happening in the market?

“

Our research shows that most people create a travel system by buying separate components, Andrew Ratcliffe, Dorel

”

Did you know…

■ The first truly massproduced vehicles for transporting a child were introduced in 1840.

■ Queen Victoria was the first royal seen pushing a child in a pram.

■ The ‘bassinet’ pram was developed in the 1880s.

■ A typical new mother spends around £1,000 preparing for a baby – from buggies to cots and car seats.

114 nursery today

I

t is an item that all new parents have to buy and now the choice is bigger than ever and more money is spent than ever before.

Indeed almost £4 of every ten is spent on transportation equipment for babies, according to Gfk. The market research institute reveals that the category is growing at a robust 16% year on year.

Although car seats and accessories is the faster growing segment, wheeled goods retain the largest value share.

The Stroller category is one of the most dynamic and innovative categories. More than 350 strollers were sold for the first time in 2014 in the UK and new introductions accounted for 16% of the total sales in the year. These include new models and new variations of earlier models.

We spoke to people involved in the industry to get their take on this important category.

Andrew Ratcliffe, the managing director of Dorel UK, told us: “Our research shows that most people create a travel system by buying separate components, with the Maxi-Cosi car seat being the key element as it fits most pushchairs on the market.

“We have seen a significant increase in sales from the enhanced safety of our i-Size compliant models, in particular the Maxi-Cosi Pebble Plus, Maxi-Cosi 2wayPearl and 360-degree swivelling Maxi-Cosi AxissFix.” As the focus continues on the from birth strollers, in the last month almost £1 out £2 was spent on Travel Systems when purchasing in store, says Gfk. Spending more money does not always equate to getting what you need. Retailer Karen Rayner of Children’s Funky Furniture, in Warwick, told us: “My daughter bought a system that she paid mega bucks (£800) for but Tutti Bambini have brought out their new pushchair and it is a quarter of the price and, to me, ten times better. You can manoeuver it but her top of the range I couldn’t even collapse it to get it into the boot of the car.

“When it comes to value for money for travel systems it entirely depends on the brand name; its manoeuvrability, how easy they are to use.

“We stick to the well-known brands because they are the ones that sell.”

According to Gfk, online presence also remains important as social media and mobile purchases continue to drive online sales. Less than £1 out £4 was spent online in the last 12 months. Retailers continue to add value while

doing a traditional (offline) sale which average in store being higher than online.

Giulia Toselli, the marketing manager of Chicco, said: “Travel systems can vary in price but today’s consumers continue to value the ease and convenience of buying everything they need to take their baby on the move.

“The increasing ability to personalise and customise their travel system also provides added value for parents, who need to fit their travel system into their lives on the go.’

Whether it is because these are viewed as a long term investment or even as a style statement for new parents, travel systems can also command premiums that either a basic or a modular stroller do not. The average price for Travel systems has gone up by 15% in the last 12 months while second age (6months+) strollers have become cheaper.

Retailer Karen Rayner opines that parents spend more money on the first child. “They always want the best for child number one,” she told us.

Tullika Bhalla, from GfK, says, “Parents are getting savvier and choosier as they mix and match. This is not only to maximise their investment but also to plan ahead to adapt their strollers to more than one child.”

Does that mean in terms colour parents are sticking to neutrals? It would appear not. Andrew Ratcliffe tells us: “Both Quinny and Maxi-Cosi will be introducing exciting new designs and colour combinations, including colour blocking.

Chicco’s Giulia Toselli said: “Abstract prints and patterns, strong contrasting block colours and limited edition designs are becoming more and more popular, meeting demand from today’s fashion conscious parents who want their travel system to make a style statement.”

And there is of course the question of wheels for the system. Three wheels good, four wheels better?

Again Andrew Ratcliffe: “Four wheels are clearly more dominant but some individual brands are still selling high numbers of three wheelers, including Quinny.”

Retailer Roy Cary of Classiechassis in Upminster, Essex, told us: “We specialise in the Childminders Classie Chassis – ones for three, four or five children “We only do one system with three wheels so most of our stock is four-wheelers.”

It looks like there is an ever-expanding market for travel systems and long may that continue.

Bebecar In a wide range of fabric choices, Bebecar prams include the chassis, carrycot and reversible pushchair seat, with the option of adding the Easymaxi Group 0+ infant car seat to form a complete travel system. All three seat units can be easily fitted on the chassis in forward and rear facing positions.

The carrycot has four recline positions for comfortable journeys, and the pushchair seat is suitable from birth and can be fully reclined. The Easymaxi car seat features side impact protection in the head wing and hip areas, and a one-pull harness for ease and peace of mind. It can be installed in the car using the vehicle seatbelts, although an optional ISOFIX base is available.

Tel: 01692 408801 www.bebecar.co.uk

Junior Traveller

Joie The Joie range of travel systems offer both practicality and versatility combined with style and features unique to the Joie range. The Mother & Baby gold winning Chrome Plus is a master multi-tasker that combines all the best features available in a multi-mode pushchair. With a parent or forward facing seat unit included, options to add the iGemm i-Size infant car seat or Chrome carrycot it offers total versatility for parents leading a busy lifestyle. It features an instant gravity fold that is easily activated with or without the seat attached and in either direction, it ensures ease of use in every mode. The modern floating chassis with clean tailored lines creates a sophisticated and streamlined look and the fully reclining, cocoon-shape seat is perfect for sleeping newborns facing parent or facing the world. Loaded with parent must-have features including a single-step scuff-free brake, all-wheel suspension, plus a large, integrated shopping basket. Then complete the pushchair with one of the Chrome Plus colour packs in five gorgeous shades which give parents the option to change their pushchair colour as often as they might like! Featuring pushchair hood, extra comfy seat liner, cosy footmuff and harness pads. The colour packs are available in tomato red, green, electric blue, sand and classic black. The pushchair chassis is also available in either silver or black so there is the perfect choice for every style conscious parent.

Tel: 01889 808 900 Email: uksales@joiebaby.com

Obaby

Family travel is made easy this summer with the launch of a revolutionary new solution from Triple Play Products. Part car seat, part buggy, Sit ‘n’ Stroll combines five functions into one high quality product. It comes complete with EU safety certifications which makes it a must have holiday companion for any travel bound family wanting to keep the kids safe, secure and strapped in.

The product weighs in at just 9kg, with dimensions of 60 x 47 x 48 cm. The ultra-light build and compact design makes it both practical and portable. From airports, train stations and taxis to simply sightseeing around town, Sit ‘n’ Stroll makes transporting kids from A to B a breeze.

When it comes to travelling with little ones safety is of paramount importance. Whatever the situation, Sit ‘n’ Stroll covers all eventualities.

For parents with new-born babes in arms Sit ‘n’ Stroll can be assembled as a rear facing car seat capable of holding up to 13kg. As little ones begin to grow simply flip it around to create a forward facing car seat that can carry up to 19kg.

When travelling by foot Sit ‘n’ Stroll can be transformed into a lightweight buggy that’s perfect for transporting kids around airports and holiday destinations alike. In stroller mode, the suspension system actively absorbs movement which creates a smoother for both children and parents. With multiple handle heights, high density wheels and foot activated rear brakes, it offers all the comfort and convenience of conventional strollers, without the added bulk.

If travelling by plane Sit ‘n’ Stroll can be converted into a FAA certified aircraft seat in just seconds. Once landed parents simply drop the integral wheel system down and roll straight off the aircraft and into a hire car or taxi.

For EMEA trade enquires please contact 07940 105180

Web: www. juniortraveller.com

Obaby’s stylish and competitive range of travel systems has been extended to include a selection of their bold and beautiful lightweight strollers! Offering parents further flexibility, Obaby has created co-ordinating Group 0+ Car Seats for their Disney Circles single strollers, in both Mickey and Minnie styles. With the use of adaptors, these striking car seats attach easily to the stroller’s frame, providing ultimate convenience and versatility for parents. Obaby are also in the process of facilitating this for their entire range of from birth strollers, with favourites like the Little Sailor and Little Cutie soon to become travel system compatible.

Tel: 01652 641491 Web: www.obaby.co.uk nursery today 115

Focus Travel Systems

Chicco Innovation, style and expertise combine in Chicco’s Urban pram and pushchair travel system that gives mums the freedom to personalise it as they wish.

The seat can be easily switched from rear facing to forward facing and offers various recline positions to ensure maximum comfort for baby at all times even when newborn. The seat also transforms into a pram without the use of an extra carrycot, enabling the stroller to be used from birth. With a spacious basket and soft internal lining, the pram provides a cosy place for baby to travel in during its first couple of months.

As well as being practical, Urban is ultra stylish as it comes with a choice of bright colour packs (including winter and summer colour packs) so parents can customise the look of their stroller.

Thanks to the included car seat adaptor, Urban is also compatible with the Autofix car seat, which can be purchased separately.

RRP is £299.99 for stroller, £49.99 for standard, winter and summer special edition colour packs.

To use Urban as a travel system, the car seat adaptor is included and the Autofix car seat is £119.99.

Web: www.chicco.co.uk

Joolz Joolz has decided to incorporate the successful Studio collection, inspired by French romance, into a brand new Geo Studio collection. Crafted with beautiful details and designed for a romantic stroll down the boulevard, the new Joolz Geo Studio collection is very Oh La La! With double stitched lining, black wheels and stunning fabrics, this collection brings all the finer details to the original Joolz Geo. Whether you have one baby in your mono, two in your duo or twin configuration, the Joolz Geo remains extremely manoeuvrable, easy to handle, safe and comfortable.

Web: www.my-joolz.com

Supreme Baby – DaVos DaVos Sunline is a new product introduced to the market by UK distributor Supreme Baby.

Perfect for those who’s looking for a classic design with a very modern twist.

The high-quality chassis is built from sturdy stainless steel with a polished chrome finish, while its large tyres can handle any terrain.

The wheels are easily removed, reducing the size of the chassis when folded, to a more convenient and compact size.

Convert it into pushchair mode and your baby can be forward or rearward facing with a multi-position recline for snoozing, and with a car seat it creates a wonderfully classic look travel system with all the extras included in this set.

Sunline same as other DaVos prams are made of highest quality leather, providing highend product at affordable price!

116 nursery today

Sunline bring chic, elegance, comfort, safety and functionality together, ticking all boxes for demanding mum’s when it comes to choosing a prefect travel system.

Tel: 01202 576685 Email: sales@supremebabyproducts.co.uk Web: www.supremebaby.co.uk

Dorel

Mima The mima range of pushchairs is perfect for parents who want to stand out from the crowd and need practicality from day one. Designed to look beautiful and perform even better, all mima pushchairs are available as travel systems and boast a range of user-friendly features: wipe clean materials; a hideaway carrycot and a light chassis with easy folding.

All mima pushchairs are available as complete travel systems and are compatible with the BeSafe iZiGo car seat. What really makes mima buggies unique, however, is the hidden carrycot. With mima the carrycot is not a bulky extra – it simply zips in and out of the main seat in a matter of minutes.

The ergonomic seat is made from EVA, a hard density foam that is durable – great for long term use - and provides a very high level of support for children.

Tel: 01730 895761 Web: www.cheekyrascals.co.uk

Compact and versatile new pushchairs from Maxi-Cosi include Dana, a super lightweight stroller for newborns and toddlers; and Stella, which launches in a beautiful Limited Edition design by acclaimed Amsterdam designer Edward van Vliet, and is one of the narrowest from-birth pushchairs on the market.

In addition Maxi-Cosi will be showcasing its recent landmark i-Size products and launching a new lifetime warranty on pushchairs, car seats and carry cots.

Luxury pushchair brand, Quinny, will be unveiling a Bold Block Special Edition range, based on a combination of dynamic geometric shapes and solid colours, which will be available on both the Buzz Xtra and Moodd.

Dorel Juvenile can be found in Hall 11.3, stand A.10 / B.29.

Web: www.dorel.co.uk

No More Trapped Fingers Door Finger Guards

Happy Hands™

By Cardea

An attractive but effective way to make sure that finger-trapping accidents caused by closing doors on the handle side are prevented.

Protective door finger guards for the front and back of doors

By Cardea

■ Stops children trapping their fingers in door hinges ■ Covers the gap between the door and the frame ■ Self-adhesive – no tools required ■ Full fitting instructions provided ■ Available in white or clear finishes ■ Length: 120cm

■ Available in a variety of colours – white, pink, red, blue, green and y yellow.

Simply peel and fit ■ Sim xed to the door with fixe durable 3M adhesive ad pad Rotate clockwise to pre■ Rot vent the door slamming ven shut on little fingers. shu Rotate back to the 12 Rot o’clock position to allow o’cl the door to close.

Become a stockist of our door safety range To request free samples and pricing call-0161 413 0766 or email info@cardea-solutions.com www.cardea-solutions.com

nursery today 117

Focus ABC Kids Expo

18th-21st October 2015

ABC Kids Expo – your annual platform All Baby and Child Corporation is pleased to announce that its 2015 ABC Kids Expo will again take place at the Las Vegas Convention Center from 18 - 21 October, 2015.

T

he ABC Kids Expo is perhaps the largest trade event in the Western Hemisphere for the baby and juvenile category and also ranks as the 47th largest expo in North America regardless of industry. The event draws nearly 15,000 people each year from all over the world and occupies about one million feet of exhibit space.

For manufacturers, the ABC Kids Expo provides an annual platform to unveil the latest and greatest new products and product line extensions in front of independent retailers, online and mass retail buyers.

The show also provides entrepreneurs and inventors an opportunity to introduce their new ideas and products to the industry at large.

“ABC has become the must-attend event of the year for the US market,” said Larry Schur, President of All Baby & Child Corporation. “It’s the one venue where industry media, retail buyers, independent retailers and manufacturers come together on an annual basis.”

Of course, you will also find the BPA UK Pavilion nestling amongst the bustle of the show. This is the third year that the BPA has hosted a UK Pavilion at ABC Kids Expo. Many British companies exhibiting previously commented that they experienced their best show ever and that orders placed at the show were generally container-size, particularly to territories such as Korea and Singapore.

Tots Bots joins the UK Pavilion for the second year running having received an outstanding response to its award-winning re-usable nappies in 2014 and will be joined

by Bambino Mio; Sweet Dreamers; Tummy With Mummy; Spilly Spoon; SnuggleBundl and Jackson Reece.

Simon Anslow, UK Pavilion organiser, comments: “ABC 118 nursery today

Did you know?

1. If you walked every aisle of the show you would cover 10 miles 2. ABC has a green thumb! 74% of all rubbish at ABC is recycled 3. ABC Kids Expo utilises more than 840,000 square feet of carpeting 4. ABC provides between $750,000 and $1 million annually supporting the industry’s independent specialty stores

Bambino Mio Stand: 112 Ever thought about reusable nappies? Reusable nappies are one of the fastest growing product categories. Today, more and more parents are ditching the disposables and switching to reusable nappies, swim nappies and potty training pants. Bambino Mio are the UK’s most widely used reusable nappy brand who have been providing parents across the world with a multi award-winning range of reusable nappies, accessories, swim nappies and potty training essentials for nearly 20 years.

Bambino Mio’s products are more popular than ever, their awardwinning miosolo all-in-one nappy has taken the nappy world by storm and the brand firmly maintain their position as number one due to their new product development which continues to deliver exciting new products and designs. Along with this, the brand’s dynamic digital marketing strategy has increased awareness of the brand worldwide seeing Bambino Mio successfully supporting their retailers.

Bambino Mio has been working hard continuing to drive growth in the reusable nappy market with new distribution partnerships and further expansion internationally to both traditional and emerging markets. Their presence in major retailers around the world such as Aldi, Tesco, Carrefour, Mothercare and Babies ‘R’ Us demonstrate that retailers are also getting behind this leading reusable nappy brand.

Tel: 01604 883 777 Email: enquiries@bambino.co.uk Web: www.bambinomio.com

“

ABC Kids Expo is a world-renowned annual event showcasing the latest in product innovations whilst also serving as a launching pad for new product lines

PHP Gift & Baby Stand: 3034 Babybundle, the stunning new baby & nursery collection from PHP Gift & Baby, makes its debut this year at ABC. With safety and comfort at the heart of the range, there’s a solution for almost every parenting need. From breathable cot wraps in various colour-ways to simple swaddles and muslin cloths. There’s award-winning nursing pillows, pram & buggy accessories and the new Snuggleblanki; a ‘no-disturb’ cosy blanket compatible with all carrier systems.

With PHP Gift & Baby’s heritage in supply and distribution, babybundle is set to be the choice of parents everywhere!

”

Kids Expo provides an unrivalled opportunity to tap into new markets, particularly South America, Asia and Canada.

All of the British companies exhibiting in the past two years achieved excellent return on investment and a grant of £2,000 towards exhibiting costs gives companies the opportunity to explore new territories with very little outlay.”

Once again, ABC Kids Expo will partner with the Juvenile Product Manufacturers Association (JPMA) for the innovation awards competition. JPMA receives more than 100 submissions from among ABC Kids Expo exhibitors for consideration as one of the most innovative products on the market today.

New this year, the Expo is making an effort to provide consumers with “insider access” to the trade only event. On Monday 19 October, Jamie Grayson, an industry celebrity and baby gear expert known as The Baby Guy NYC, will again be facilitating a TweetUP where consumers can be a part of the action via Twitter.

All Baby & Child Corporation will also introduce a new scholarship program at the 2015 ABC Kids Expo, benefitting children of specialty store retailers, industry manufacturers and their employees. More details on the six educational scholarships will be revealed at the show itself, and the actual scholarships will be awarded at the ABC Spring Educational Conference and Trade Show in Tampa, Florida in May 2016.

“We will be awarding two $3,000 and four $1,000 scholarships, for which retailers, manufacturers, their employees and dependents will be eligible,” added Schur.

“We’ve dedicated these scholarships in the names of Gene Francis and Mike Schaffer, who were instrumental in the development of the ABC Organization and Expo.”

For further information, or to register your attendence, visit: www.theabcshow.com

Tel: 01784 225925 Email: sales@babybundle.co.uk Web: www.babybundle.co.uk

SweetDreamers Stand: 213 Pop along to the SweetDreamers stand 213 to meet the multi award winning, ultimate baby sleep aid: ewan the dream sheep, who will be officially launched in the US at the ABC Expo! ewan, who’s already lulling well over 250k babies and toddlers to sleep across Europe, will be showcased with our full range of UK designed innovative sleep products.

Since launching ewan in the UK, sales have sky rocketed on the back of his rapidly increasing popularity as a proven effective sleep aid. We’re convinced ewan can have the same success in the US and are looking forward to meeting distributors, agents and retailers at their stand in the UK Pavilion.

Tel:+44 (0) 2392 262332 Web:www.sweetdreamers.co.uk

nursery today 119

Sponsored by

New Products

Otti Prams Having exhibited at the Harrogate Nursery Fair in March this year, Otti Prams will be available for consumers to buy from 1st September with the first retailers already signed up to sell the launch range of smart, super-practical, travel systems, suitable for use from birth.

A four-wheel Urban Ranger and a three-wheel Free Ranger are available and both are simple to assemble, comfortable for babies and toddlers, easy to push and they fold neatly when not in use.

What makes Otti Prams so special is that rather than being printed in generic, block colours, they come in a range of classic and quirky prints so that parents can express their personality when out and about with their babies. They comply fully with the latest EU safety standards (EN 1888) and benefit from a 12-month warranty.

Lindsey, an ex teacher, used crowdfunding – through Crowdcube – to raise the capital needed to fund Otti Prams, and is now running a national campaign, including lobbying relevant ministers, to have crowdfunding taught to all secondary school children studying Business.

Web: www.ottiprams.net

Silvercloud The newest additions to the Love Colour range from Silvercloud as these gorgeous Cotton Muslin Reversible Blankets.

Soft and lightweight, they make an ideal summer blanket or floormat for tummy time activities. The blankets are woven in 100% cotton and feature a parade of elephants. Available in pink or blue.

Tel: 01692 408802 Web: www.silvercloudnurserybedding.co.uk

Ventalux At Ventalux they have completely replaced foam as a component in all of their Mattress production. Instead they use solid staple polyester which has the advantages of being non allergenic and itch free; does not discolour; is less likely to indent and makes the removing and replacing of the mattress cover much easier. It also has zero ozone depleting properties and is fully re-cyclable.

For more details of this Product and their full range of baby cot bed, cot, travel cot, crib and Moses basket mattresses contact the below.

Tel: 0161 351 9222 Email: ventalux@btconnect.com

The brand that parents trust www.clippasafe.co.uk

Focus New Books

Look a Book!

Sweet Apple Books

Little Tiger Press Illustrated by Britta Teckentrup, Written

Packed with stimulating full colour illustrations and with humour, which will amuse adults and children alike, this read-aloud picture book captures the imagination of a whimsical little boy. The creative character describes some of his childish characteristics as if he were a dinosaur.

• Ever popular dinosaur theme • Great read aloud material, with a character whose behaviour is very relatable to young children and parents.

• Adorably cute, heart-winning character.

• Readers’ Favourite five star seal.

• Written by the author of My Dad’s Beard, listed in The Guardian’s ‘What are the best children’s books of 2014.’

‘Whether you’re fluent, or just starting to learn to speak dinosaur, this book is amazing!’ – Dustin Growick, The Dinosaur Whisperer.

‘This is a must-have book for any young child’s bookshelf.’ – Readers’ Favourite

Tel: 0121 666 6646 Web: www.sweetapplebooks.com

by Patricia Hegarty Publication Date: 10th September 2015 Age | 3–5 Hardback | Price: £10.99 Paperback | Price: £6.99 Explore the beauty of the changing seasons in this timeless tale of new beginnings, with beautiful artwork from the award-winning illustrator Britta Teckentrup.

With lyrical rhyming text, follow the life cycle of a tree through spring, summer, autumn and winter. Peek through the holes in the tree to find a busy world of nature at work through rain and shine, wind and snow. Each season of the year is brought to life by Britta’s beautiful artwork and the clever die-cuts on every page create a stunning layered effect.

Web: www.littletiger.co.uk

MakeBelieve Arts Founder of MakeBelieve Arts Trisha Lee’s new book, Princesses, Dragons and Helicopter Stories outlines the ground-breaking approach of storytelling and story acting to support early years learning. Based on the work of Vivian Gussin Paley, the practice turns classrooms into a stage for creativity and imagination, where children can express their feelings and experiences through acting, bringing their ideas to life, which has been shown to significantly improve literacy, communication skills, confidence and emotional development.

This step-by-step guide, filled with anecdotes and practical advice, covers all aspects of the approach and how to introduce it into the classroom.

Available from Routledge. Paperback: £16.99.

Tel: 020 8691 3803 Web: www.makebelievearts.co.uk

122 nursery today

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Focus Brand Licensing

Brand Licensing 2015 is bigger than ever...

Event Director Darren Brechin explains why you need to attend Europe’s biggest licensing event this month

“

Now in its 17th year, Brand Licensing Europe, sponsored by LIMA, has never been so busy.

For the last few years attendance has been steadily increasing, with a 28% rise in retailer visitors alone at BLE 2014

”

124 nursery today

T

he licensing industry is buzzing. Last year alone it generated approximately $241.5 billion in retail sales, according to the LIMA Global Licensing Report 2015. What’s more, the findings revealed that pre-school licensing properties appear to be making a comeback. Many respondents cited the re-emergence of this sector as an exciting trend with Mattel highlighted as the major presence in the category.

Now in its 17th year, Brand Licensing Europe, sponsored

by LIMA, has never been so busy. For the last few years attendance has been steadily increasing, with a 28% rise in retailer visitors alone at BLE 2014. This year’s event looks set to continue the trend with more exhibitors to meet, more properties to see, and more free educational sessions on offer.

It’s the place to discover where the big brands are taking their properties next, find the next big thing and keep ahead of your competitors in this fast paced market.

Here are just a few reasons why you can’t miss this year’s show:

More properties You will find more than 2,500 brands, characters and images on show from over 300 exhibitors; with 70 of these are new for 2015.

To help you navigate the show floor, the hall is zoned into the following areas: Art, Design & Image Brands & Lifestyle Character & Entertainment New exhibitors in the Art, Design & Image zone include: Alex Underdown Art, Dupenny and Hello Munki Ltd. Elsewhere, in the Brands & Lifestyle zone, the show welcomes VW, Pepsi, IFLScience, and Vimto International, and The Zoonies, Russian Children’s Products Industry, Topps Europe, Monskey and RaNT! in the Character & Entertainment zone, among others.

More education There are more free sessions than ever before spread across both of the show’s education theatres offering insights and advice on how to take advantage of the latest trends and opportunities. In the

Licensing Academy there are four new panels, and three more in the Brands & Lifestyle Theatre.

The Licensing Academy features a packed programme of sessions ranging from an introduction to the show and licensing by LIMA, to facts and figures from knowledge partners, and keynotes from industry trail blazers, with past speakers including Mojang, Rovio, Fifa and Lucas Licensing.

In the Brands & Lifestyle Theatre the sessions are tailored specifically to the business aspect of licensing brands. Of particular interest is the From kids to High Fashion session on day three, hosted by Brand Jam featuring Matthew Repicky, Head of Global Brand Marketing & Partnerships from Barbie, Mattel Inc and Emanuela Tartari, Category Director, Accessories, Housewares and Domestics at Warner Bros. Consumer Products.

include tips on getting the most from the show, interviews with industry veterans to the pitfalls to avoid when negotiating a licensing deal.

License This!

Now in its sixth year, the License This! Competition offers those with brand new creative concepts the opportunity to break into the global licensing industry. The final will take place on Thursday 15th October in front of a packed audience, with finalists vying for the chance to win a prize worth more than £6,000, including a stand at Brand Licensing Europe 2016. The property owners of last year’s winner RaNT!, a fun and irreverent character who has something to say about the bits of modern life that really get on our nerves, have been busy developing the characters in the portfolio to bring back to this year’s show.

Charity focus

New - The BLE Blog

Once again BLE is supporting a number of charitable causes; Battersea Dogs & Cats Home will once again provide the official show mascot, Squirt the Staffie, who will be available for photo calls on the Battersea stand.

BLE also supports the industry run charity the Light Fund, sponsoring its Treasure Hunt earlier this summer. And for the first time this year, BLE is delighted to extend its support to Help the Heroes, the charitable organisation which delivers a national network of support for our wounded and their families.

Brand Licensing Europe takes place from 13–15th October at London’s Olympia. To register for free entry or to find further information please visit www.brandlicensing. eu or follow us on Twitter using @bleurope for the latest news and updates.

The BLE Blog (www.thebleblog.com) has been launched to offer insight and comment on the show and the European licensing industry from the team and its partners. Posts

Read the BLE Blog for insights into the show at www. thebleblog.com.

New – SPLiCE educational afternoons A new feature for this year, visitors can attend educational expert panel sessions from SPLiCE in the Licensing Academy on Direct to Retail, Social Accountability and Anti-Counterfeiting. Brands taking part include Chupa Chups, Sainsbury’s, Insight Licensing Services, United Nations Office of Drugs and Crime, World Customs Organization, World Trademark Review and 24IP.

Retail Buyers’ Lounge This is the perfect place to conduct private meetings in your own space, or simply take a break from the busy show floor.

“

You will find more than 2,500 brands, characters and images on show from over 300 exhibitors; with 70 of these are new for 2015

”

nursery today 125

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New Products The Lulla doll, a big hit with babies and parents worldwide The unique and award winning Lulla doll is a sleep companion for preemies, babies and toddlers.

Lulla´s unique design is based on scientific research that shows how closeness can help improve sleep, well-being and safety.

The Lulla doll recently launched onto market and is already a big hit with babies and parents from all over the world with positive feedback pouring in. It was successfully crowdfunded last year, well exceeding its goal with pre-sales in over 30 countries. It will be available in Kiddiecare in the UK this August.

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Golden Bear launch new In the Night Garden Products Golden Bear is expanding its In the Night Garden toy collection, headed up by hero product the Explore and Learn Musical Activity Table. The Activity Table is packed full of fun activities, games, stories, music and sounds. For younger children the table top can be removed and placed onto the floor so they can explore the fun sounds, lights and stories with ease. With the inclusion of character figurines and iconic elements from the show, the older child can develop their imagination through pretend play or switch to the electronic learning mode and use the squeaky hammer for five fun and fast learning games. All loose components can be cleverly stored away in the detachable table legs or within the table top itself, so everything can be tidied away. A strong PR and marketing campaign targeting parents will support the launch, which will include activity on parenting websites including LovedbyParents, LovedbyChildren and MadeforMums, plus a blogger outreach programme. The media relations campaign will also target pre-schoolers via activity in preschool press, and grandparents and gift givers. All of this will be supported by a solid TV advertising campaign.

Tel: 01952 608308 Web: www.goldenbeartoys.com

The brand that parents trust www.clippasafe.co.uk

Manufacturers of Top Quality Baby Mattresses and PVC Raincovers for the Nursery Trade Established for over 30 years and Supplying WHOLESALERS

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Ambassador Textiles manufacturer of Anti Pil Fleece blankets Blankets are made to order, Cot, Pram, Picnic Blankets are made from stock fabric, over 50 plain colours and 20 prints.

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