Nursery Today Sept 2014

The U.K. nursery trade’s no. 1 magazine

Month: September 14 Issue 10 Volume 17

www.nursery-today.co.uk

Independently audited ABC circulation of 4514 1 July 2013 to 30 June 2014

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Freight / Warehousing / QC / Pick & Pack / e-fulďŹ lment / Transport / Re-Work / Warranty Repairs / Outlet Sales Management

Regular

CONTENTS

September 2014 Issue 10 Volume 17

the team Editor

Page 22 Monitors

Penny Franks penny@lemapublishing.co.uk

Assistant Editor

Penny Franks

Page 102 Travel Systems

Caroline Eyles caroline@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Design Production Director

Caroline Eyles

Paul Naish paul@lemapublishing.co.uk

Page 120 Clothing & Accessories

Circulation Robert Thomas robert@lemapublishing.co.uk

Publisher

Christine Contreras

Mark Naish mark@lemapublishing.co.uk

Managing Director Malcolm Naish malcolm@lemapublishing.co.uk

5 Leader 6 News 12 Exhibition News 14 Gfk 16 David Mackley 18 BPA 34 Dr Fin 99, 123, 126 New Products 108 Nigel Plested 112 Retailer Profile 116 Nursery Natter 118 Colin Pattison 124 NSG

Mark Naish

Product Features 22 102 120

Baby Monitors Travel Systems Clothing & Accessories

Profiles 120 26 46 50 54 69 78 86

Torque Nimans Sock Ons Gro Trunki Bambino Mio Chicco Puckababy

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.nursery-today.co.uk

Paul Naish

Special Features 114 128

Miriam Stoppard Take a look at PR’s in the Nursery industry

Show Previews

Subscription per annum: UK £40, Europe £50 (surface), £60 (airmail)

A member of the Audit Bureau of Circulation

Page 35 Kind Und Jugend

Malcolm Naish

35 100

Kind Und Jugend ABC Kids Expo

message from the editor...

W

ow, what an issue we have for you this month! We have ensured that we have rammed this issue with all the information you need whilst in attendance at Kind Und Jugend or ABC Kids Expo.

Kind Und Jugend 2014 is set to totally excel. This year you can expect to find more than 1,000 exhibitors from all over the world and over 20,000 trade visitors from 110 countries. So, it promises to make way for an amazing buying and social event for all those in attendance.

Remember, this is also the time to announce the winners of the Innovation Awards. These highly coveted awards honours innovation in our industry. All nominated innovations receive the K+J Innovation Award seal. This year will represent its tenth anniversary!

Make sure you check out what the

winning products are by visiting the Innovation Award Zone in Hall 10.1.

Kind Und Jugend is a truly international show, which is illustrated not only by the exhibiting companies and pavilions, but also our very own UK Pavilion, which will be the dominant feature of Hall 11.1 this year, covering a staggering 2500 square metres with over 60 UK companies participating. Visitors can’t miss it, the union flag will by flying in its full glory – and a warm welcome is guaranteed.

By visiting the Pavilion at 2pm on Thursday 11th September and 11am on Friday 12th, you will be able to gain valuable information from one of leading market research companies, GfK, who will be presenting thought provoking seminars in the networking arena, discussing buying trends in the UK versus the rest of Europe. These seminars will give an insight into what are hot products for new parents and how much UK parents are spending on their babies compared with their

The Original swaddlebags

www.

European counterparts. Make sure you put these dates and times into your diaries!

You’ll find all the information in this issue by turning to page 35, which we trust will assist you in the pre-planning of your visit. Make sure you pre-register to attend by simply visiting www.kindundjugend.com September will also see the doors to ABC Kids Expo open. Again, you will find the UK Pavilion (the BPA are a busy bunch!) in situ. For more information turn to page 100 or visit www.theabcshow.com We also bring you a plethora of features this issue. Baby Monitors (page 22), Travel Systems (page 102) and Clothing & Accessories (page 120). Talking of baby monitors, according to market research agency GfK, over 490,000 units were sold across the UK market last year, and volume sales have continued to grow by 11 per cent in the first half of this year compared to January through to June 2013. Is this a product category

The Bag sleeping bags

that you cover in-store?

Information supplied by Gfk also reveals that parents are prepared to pay the price when it comes to the right travel system. 2 in 1 travel systems have seen a massive increase of £100 in comparison to the average price of £350 last year!

Another solid reason to check out this growing category!

What about PR? How good is your PR machine? Fortunately, we bring you all the companies who are nursery knowledgeable in this issue!

Turn to page 128!

Both Christine and myself are looking forward to seeing you all at Cologne (Caroline alas will be desk bound – due to her baby bump growing! Feel free so send any news over to in our absence, caroline@ lemapublishing.co.uk and she will endeavour to get this out via our online news service whilst we’re at Cologne having all the fun!).

Here’s to a successful September for all.

The Gogo babywrappers

.co.uk more than a good night’s sleep Leader 5

NEWS

sponsored by hardenbergco.co.uk 01785 503 305

Mamas & Papas announces new interim CEO Mamas & Papas, one of the UK’s favourite nursery brands, has annunced the appointment of Derek Lovelock as interim chief executive officer.

Derek, 64, has extensive experience in the retail industry and last year was awarded Drapers’ Record Lifetime Achievement Award. Until recently he was chairman of Karen Millen and Aurora Fashions Ltd, owner of the Coast, Oasis and Warehouse brands. He joins Mamas & Papas with immediate effect.

Mamas & Papas recently announced new investment from private equity group BlueGem, which will work with Derek and the founding Scacchetti family on a comprehensive strategic review of the business to position it for future growth.

Commenting on his appointment, Derek said: “Mamas & Papas is a fantastic, iconic brand with a fundamentally strong position in the nursery market. I’m delighted to have the opportunity to work with the Scacchetti family and BlueGem to develop and implement a plan that will both consolidate Mamas & Papas’ enviable position in the UK market and accelerate expansion internationally.”

David Scacchetti, chairman of Mamas & Papas, added: “I’m delighted Derek is joining us. He brings a wealth of retail experience in general and also has an excellent knowledge and understanding of the nursery market. His expertise will be a huge asset to us as we draw up plans for the future that will help us to accelerate our global expansion ambitions.”

DKL Marketing Limited is delighted to announce 2 appointments to the Sales & Marketing team.

Sian Kelly, has joined as Sales Executive to manage current customers as well as growing DKL’s new business across all ranges that they distribute.

Farel Williams, is Marketing & Social Media Assistant, to control the world of Social Media at all

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levels and grow the Consumer & Trade PR David Allan, Sales & Marketing Director says: “I am very excited to welcome 2 new young people into our business. Their enthusiasm and drive will help grow the awareness and sales of the quality brands we distribute”.

New Angelcare Monitors Win Mom’s Choice Awards!

Hardenberg&Co are excited and proud to announce that two of their latest Angelcare baby monitors have been awarded with the ‘The Mom`s Choice Awards’ in America.

The Mom’s Choice Awards are globally recognised by parents, educators, retailers and the media for establishing the benchmark of excellence in family-friendly products and services.

Marc Hardenberg, Managing Director at Hardenberg&Co, says, “It’s fantastic news to have received these awards.

The baby monitor market is constantly evolving as technology advances.

We continually raise the bar with our product offering and refresh our range of monitors to give UK parents exactly what they need in regards to baby safety. These two latest monitors are the new and improved versions of the much loved UK’s bestselling monitor – the Angelcare AC401 Movement & Sound Baby Monitor.”

A partnership lined with innovation!

CuddleCo Ltd. is delighted to announce the appointment of 2012 Ltd. as their official UK & Ireland distributor of Comfi-Cush, a brand new and unique memory foam stroller liner. 2012 Ltd. is renowned within the industry for representing the most innovative parenting products, making them the ideal distributor for this unique product.

Comfi-Cush is an award-winning memory foam stroller liner that moulds to each child’s individual shape, ensuring that they are sitting comfortably and in the correct anatomical position. Comfi-Cush also helps toddlers to develop and maintain a healthy posture and even better it actually aids musculoskeletal development!

Just like all CuddleCo products, Comfi-Cush is incredibly clever and innovative. There is no other stroller liner quite like it, and not only does it have fantastic health and developmental benefits, it’s also a great way to personalise a pushchair. Parents can choose from a wide variety of colours and patterns, and as an added bonus Comfi-Cush liners are reversible so families can change the look and style of their buggy within seconds.

Marc Kelly, Sales Director at CuddleCo commented ‘We knew we needed a distributor who is as passionate about innovation as us, and the 2012 Ltd. team certainly ticked that box. We are sure it will be a very successful partnership.’

Director of 2012 Ltd. Lia Murrain added ‘When CuddleCo introduced us to ComfiCush we knew it would be the perfect fit. It’s a wonderful product that is sure to revolutionise the way toddlers ride in strollers. It’s affordable and fun too, so I am confident we will continue to have a lot of interest in this product.’

Email: info@2012ltd.co.uk

Cosy little slipper socks!

PHP Gift and Baby gains momentum PHP Gift and Baby, specialists manufacturers and suppliers to the baby and nursery sector, are gathering pace in their pursuit of global expansion.

Renowned for their innovative, imaginative and entrepreneurial baby products, PHP Gift and Baby has been a significant distributor into the UK majors and grocers for many years. A stellar year for sales in 2013 and an aggressive programme of new product development in 2014 have set the stage perfectly for an entry into international markets.

Among the first products to be marketed overseas will be the UK’s market-leading nursing pillow, the Widgey and its new sibling, the Widgey Plus.

Other own-brand products developed by PHP Gift and Baby include Mummy Mitts, Buggy, Teddy and Toddle Tugs plus the premium Silver Star range of beautiful muslin cloths and swaddle sets.

Director, Jane Johnstone says of the expansion: ‘ We’ve had a terrific summer in terms of UK sales, especially for our own-brand floatseats and arm-bands. The Widgey and Widgey Plus continue to be phenomenal sellers so it makes sense to take these much-loved brands, and others, into new territories.’

These plans along with a continued programme of NPD are going to catapult PHP into a new hemisphere. The nursery sector, both home and away, can look forward to some exciting new arrivals in 2015.

Tel: 01784 225900 Fax: 01784 466131 www.giftpoint.co.uk

RECARO win Which? Best Buy RECARO are pleased to announce the new RECARO Privia and RECARO fix base has been awarded a Which? Best Buy in the latest series of testing completed by the UK consumer group. With an excellent overall score of 87%, Which? are describing it as “the best seat they have ever tested”.

This excellent test result echoes Privia’s recent test result from the German consumer group, Stiftung Warentest. Privia combined with the RECARO fix base achieved record breaking results, with both consumer groups rating it the best seat ever tested.

The Which? car seat crash tests are more stringent than the current UK standards require. During these rigorous assessments, Privia scored an impressive five stars in the front crash testing as well as five stars in the side impact testing when installed with the RECARO fix base.

Protecting babies knees!

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info@sockons.co.uk 0208 451 1516 www.sockons.co.uk All products are supported by a comprehensive press and pr campaign.

nursery today 7

NEWS

sponsored by

Little Saints and bébélephant in Argos Collaboration Nursery distributors Little Saints and bébélephant have combined forces to supply the popular Benbat line to Argos.

Bébélephant already had a supply agreement with Argos and Little Saints were happy to join forces for the launch of the range in their stores and online.

“Peter Holm of Little Saints and I have known each other for many years, and it was a pleasure to be able to help out another professional,” said Elliot Bishop, Managing Director of bébélephant.

“The Benbat range will do well in Argos, who are expanding their nursery offering and we are grateful for bébélephant’s assistance” said Peter Holm.

Benbat are essential travel accessories for babies, toddlers and children. Designed specially for ‘on the go’, Travel Friends features a range of Head and Neck Rests in different designs offering full neck and head support, which are super soft, double-sided for summer or winter use, and come with concealed magnets for gentle neck support. GoVinci Trolleys are easy to wheel cases for young children with plenty of space for holiday essentials, and feature an exterior picture frame which can be used to display the child’s latest art work. The GoVinci thermo lined My First Lunch Box also comes with a built-in picture frame to display the child’s drawings, paintings or a favourite photo. Car sun shades in different shapes and designs complete the ranges offered by Benbat.

It is understood bébélephant and Little Saints have plans for further collaboration in the expanding Eastern European markets where both companies have made recent inroads with their respective brands.

Solutions from Lime Tree Lime Tree have over 40 years experience and provide cost effective solutions for product sourcing, import and export, manufacturing and supply chain management.

They can offer consultancy services to companies wishing to enter the export market.

Their experience will help you identify both potential markets and partners to work with.

They will tailor additional services to meet your specific requirements.

Together with their American partners Brilliant Baby products they are introducing new, popular and exciting products from the U.S.A. into the U.K. and European markets.

With a range of options including the Milk Saver by Milkies, which was designed and developed by a registered nurse. It is a patented design allowing others to breastfeed anywhere without worrying about embarrassing leaks or uncomfortable nursing pads. This is just one example of the variety of items available on their website.

Website: www.limetree.eu.com

B Kids are having a splashing time

Spray N Play Right Start Best Baby Essentials Award Winner 2014 Finally the judging process has been completed and after stiff competition B Kids Spray N Play new bath time toy is a Winner. Bath time is a competitive market and wanted to bring something totally new to bath time toys. The Spray N Play is designed to entertain, educate and let children just have fun.

This innovative bath time toy offers an array of activities including water displays, floating characters and helps with hand eye co-ordination, colour recognition and builds confidence in the water.

The tension will continue to build as Right Start will officially announce the Gold, Silver and Bronze award winners on the Right Start Awards event hosted on the 2nd October 2014.

Ian MacCrimmon was delighted with the news: “Spray N Play has been in development for many months and we are excited to know our new bath time toy is a winner with parents today.”

B Kids Spray N Play in now available online Amazon.co.uk and will be arriving in Argos stores soon. Suitable 12 Months Plus RRP £12.99 Find out more about B Kids collection by clicking onto www.bkids.co.uk 8 nursery today

MaByLand is a finalist in 2 of the Merton Best Business Awards 2014 MaByLand is proud to announce that they are a finalist of the Merton Best Business Awards 2014 in 2 categories, Best Creative Sector and Enterprising Business!

Sheena Woods said “I’m thrilled to hear that we are a finalist in 2 categories. Even though we have been finalist in the past, we have never been finalist in these 2 categories! With MaByLand new expansion into its service division earlier on this year, the Best Creative Sector and Enterprising Business seem to be a good fit to our business strategy and goals. Especially against so many great business in the borough, I can’t wait to meet them all at the ceremony!”

The Gala award ceremony will be held at the All England Tennis Club in Wimbledon on the 3rd October where all the winners will be announced!

Congratulations to MaByLand!

Miffy partners with premature baby charity Bliss DRi Licensing’s classic character Miffy is marking the start of her 60th anniversary celebrations in the UK by becoming the brand ambassador for Bliss - the national charity that helps care for premature and sick babies.

World Prematurity Day on 17 November this year sees Bliss partner with Dick Bruna’s muchloved little white bunny to fundraise for the one in nine babies and their families who need Bliss’ help and support.

Soft toys are not allowed in ICU incubators so new mums are encouraged to use comfort blankets to transfer their natural scent.

Kicking off the activity a special Miffy Bliss Comfort Blanket will launch on World Prematurity Day with £3.50 of the proceeds being donated to Bliss. New Miffy baking products are being launched in January to support Bliss’ ‘Cake a Difference’ event on 12-15 February with donations from the sale of each item going to Bliss.

Miffy turns 60 in June next year and throughout her birthday month, nurseries and pre-schools across the UK will help raise money for Bliss with a special Miffy-themed birthday party.

Bliss’ flagship ‘buggy push’ will take place in London on 21 June, Miffy’s actual birthday. Miffy will be there to encourage participants and a brand new range of personalised Miffy Bliss t-shirts will be pre-sold for the event, with £2 from the sale of each t-shirt donated to Bliss.

Alicia Davenport, Licensing Director at DRi said, “We’re delighted that Miffy will become the face of such a worthwhile and important charity here in the UK, especially as the Bliss partnership signals the start of Miffy’s momentous 60th anniversary celebrations.”

EXHIBITION NEWS

sponsored by

KIDS TIME crafted around the business sectors’ needs

The International Fair of Toys and Products for Mother and Child - the most important meeting of the business sector of child-care products and services The KIDS’ TIME is Central and Eastern Europe’s most important event in the business-sector of child-care products and services. The Targi Kielce’s exhibition is held already for the sixth time this year.

Following the previous years’ tradition, the expo will abound with novelties as well as presentations of what present-day kids cannot go without. Not only is the KIDS’ TIME expo the opportunity to exchange experiences, but this is also the platform for discussions and business negotiations. The exhibitors can expect much more than the display of products and services; the expo programme also includes interesting training sessions and business-insiders’ meetings.

KIDS’ TIME- entrepreneur’s time A few years ago a trade-fair show was virtually the only form of promotion for childcare products and services. And only expo participants stood a chance to establish professional relations with wholesalers, retailers and business sector insiders. Today the Internet has become the maim tool to find customers and business partners. However the process of marketing budget planning ought to take trade fairs and exhibitions into consideration – this is a substantial investment for small, medium and large enterprises.

The Kielce trade fair and exhibition centre has been the organiser of the KIDS’ TIME expo already for five years. The event provides a perfect opportunity to talk directly to your present-day as well as potential and prospective customers. Not only is the expo a chance for cooperating parties to meet, this is also a great occasion to promote new products and services. Market-launch presentations have become an indispensable part of the expo; this is a great opportunity to gain an instant feedback on the brands and the products. In its character, the KIDS’ TIME is a genuine B2B event; solely devoted to

the child care products and services business and industry. Thus the trade-show makes it possible to perform a thorough market survey, benchmark competitors’ products and learn about other companies’ plans. The KIDS’ TIME has become a specific “market trend-setter”; for major brands and distributors the expo has become the stage to hold product launches and premieres. For expo participants the KIDS’ TIME is also a chance to mark their presence on the international market. Conferences and training session held within the scope of the expo are in a sense a window of opportunity; not only can companies enter the European market, they can also come onto the world-wide arena.

Not only is the KIDS’ TIME one of the Targi Kielce’s most colourful and flamboyant events; this is also a most rapidly developing trade show. The 2014 edition has for the first time been solely dedicated and targeted at professionals who work in the business-sector of toys and products for children. The event attracted to Kielce almost 50% more exhibitors than the previous year’s edition. The trade-show brought together companies from such countries as the Netherlands, Czech Republic, Germany, Spain, Ukraine, Hungary and China. The 2014 edition was 30% larger than the previous one; products and services were put on display on 7,704 square meters; the expo attracted 3171 visitors. Foreigners accounted for 10% of all visitors, they represented as many as 31 countries. And there were even representatives of such distant countries as the USA, Hongkong, United Arab Emirates or Kazakhstan in addition to traders from a vast majority of European countries.

The upcoming KIDS TIME expo will take place in Kielce from 26 to 28 February 2015. www.targikielce.pl

HKTDC Hong Kong Baby Products Fair

T

he HKTDC Hong Kong Baby Products Fair provides an ideal platform to tap into the growing demand for top-quality baby products.

The four-day fair features baby clothing, footwear and fashion accessories, baby bedding items and furniture, baby food and healthcare products, baby gift sets and souvenirs, baby skincare and bath products, branded baby products, toys, feeding, nursery and maternity products, nursery electrical appliances as well as strollers to buyers from all over the world.

The 2014 Hong Kong Baby Products Fair showcased products from 462 exhibitors from 29 countries and regions, an increase of 11 per cent over 2013. The event attracted more than 26,000 buyers from 107 countries and regions, up by five per cent over the previous year.

The fair is organised by the Hong Kong Trade Development Council (HKTDC), and held at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wanchai, close to

12 nursery today

numerous hotels, restaurants, bars and leisure facilities.

During the fair a series of seminars will be held to discuss market outlook and opportunities, and network with industry peers.

The Brand Name Gallery will feature at the fair, showcasing 38 prominent baby product brands from around the world. There will also be a Small Order Zone, allowing buyers to place orders with secure payment made via PayPal. The HKTDC Hong Kong Baby Products Fair runs concurrently with The HKTDC Toys & Games Fair and The HKTDC Hong Kong Stationery Fair. Details of these events can be found at HKTDC.com or tel. 020 7616 9500.

Web: www.hktdc.com

12 – 15 January 2015

Focus GFK

It’s Baby time!

European Trends in the Bottle Feeding & Soothers category Due to the increase of average prices, the revenue in Germany as well as in other European countries within the feeding categories is developing positively. This trend is driven by the increasing popularity of wide neck bottles. In Italy and Germany 3 out of 4 bottles come with a wide neck.

In the rest of Europe, the value share is between 40% and 60%. However, in all markets the sales of wide neck bottles are increasing and, with their above-average prices, have added to the positive market development.

About GfK GfK is one of the world’s largest research companies, with more than 11,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.

To find out more, visit www.gfkrt.com/uk or follow GfK on Twitter: www.twitter.com/gfkrtuk

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In terms of soothers, silicon soothers continue to grow in Germany. 85% of all German pacifiers sold are made of silicon.

This is a 5% growth over the previous year period.

While Germany is the market with the biggest share of silicon, 1 in 3 soothers in Great Britain and France are still made of latex.

In Italy, Spain and Portugal the share of latex soothers is around 40% and in Russia, it is still the preferred material at 54%.

are reacting to the reduced prices in this sector.

Within the Nursery Equipment market, the story of growth continues. At an 11% Volume growth, Baby Monitors are the fastest growing sector.

However, Strollers prove to be the value winner at 15% growth.

Online continues to grow in 2014 The number of Nursery Equipment products, like Strollers, Car Seats, Highchairs and Baby Monitors being purchased online has grown by 36%.

In Q2, 2014 almost £1 out £5 spent on Baby Strollers was transacted online.

The value transacted online for other categories includes £1 out of £2 for Baby Monitors, £2 out of £5 for Baby Highchairs and £3 out £10 for Car Seats.

The feeding categories within Italian specialist retailers experience a positive development in general, particularly for baby soothers which are growing at 16% in value. The reason behind this growth is new product launches, but also an increased focus on the feeding categories by the retailers’ side.

While competing distribution channels such as pharmacies and hypermarkets only offer a limited range of products, specialist retailers can provide a wide assortment. By doing so, they are able to generate more repurchases and tie the customer to their store.

Strollers More Strollers have been purchased in 2014 as there was a 6% increase in volume sales in the first half of 2014 (H1, 2014 vs H1, 2013).

Although £3 out of £4 are spent purchasing Strollers in the Specialists channel, the Department Stores/Mail Order Houses/ Pure Players are the growing at the fastest rate.

At an average price of £197, Strollers have seen an £16 increase on an average versus last year.

2 in 1 Travel systems are growing at a faster rate than other type of Strollers followed by the 2nd age Modular Strollers (i.e. not from birth Strollers).One of the reasons could be that in 2014 so far, almost £1 out £4 is being spent on a 2 in 1 Travel System. More than 26% volume sales were driven by a price cut of 10%, so promotional activities seem to be driving more sales in the year so far when compared to the same period last year.

In the UK Market Overall, the Nursery sector has seen steady growth with a 1% increase in value during the first half of 2014, while volume has developed more substantially.

The 3 main categories driving this growth include Feeding, Bathing and Transport.

Within Feeding, Baby Bottles & Accessories has seen a jump of 21% in value sales.

Teething Products have had a 17% uplift within the Bathing category and Baby Carriers at 19% with Transportation respectively.

Conversely, Bedding & Towel value sales fell by 4% within the Nursery Linens category, Cots & Cot beds within the Nursery Furniture category have become cheaper at an average price of £68, which led to a 9% value drop even though Volume sales remained constant.

Though Safety products have been flat in value during H1 there was a 5% increase in units sold, showing that consumers

Car Seats With an average price of £61 being spent on Car Seats in 2014, it indicates a 10% increase since the same period last year.

The Specialist channel has grown by 15% over the last 12 months. The growth within Department Stores/Mail Order Houses/Pure Players is faster at 22%, however, it remains the smallest channel within the Car Seat market.

The Isofix fitting system is becoming an important feature as £1 out of £5 was spent on this in Q2, 2014. As the new safety guidelines are implemented in Europe, we can only expect an increase in the sales of sturdy fitting systems.

GfK spokesperson, Tullika Bhalla, comments, “The Nursery sector continues to grow, although the value growth has slowed to 1% in the first half of 2014. Innovation and value for money seem to be the key drivers as parents look for deals (promotion driven) and are prepared to pay more for feature rich products.”

(All growth figures based on H1 ending June 2014)

GENERAL MANAGER Out ‘n’ About seeking distribution partners in new markets

Location: East Sussex, UK Salary: Negotiable - depends on experience.

Summary: General Manager with experience in sales & manufacturing required for designers and British manufacturers of We hold patents in 17 countries and are looking for a dynamic all-rounder to assist with our rapid expansion. The successful applicant must have a proven track record, good people skills, be computer literate and able to oversee the company’s move from its existing offices which it has outgrown to new larger production and warehousing facilities.

Please apply in writing with an up-to-date C.V. to Estatewiselted@gmail.com Closing Date 26/09/2014

Formed in 2000 OutnAbout ATP Ltd is a children’s pushchair company located in Bedford, England. Our multiple award winning ‘Nipper’ range of single, double and sport pushchairs is one of the UK’s leading brands.

Autumn 2014 will see an addition to the range with the arrival of the ‘Little Nipper’a lightweight quick fold compact stroller which boasts all the fantastic features of the Nippers in the existing range. The three- wheeled stroller has now firmly established itself as being one of the most versatile and stylish ways for busy modern parents to transport their little ones.

As designers, importers and distributors, the success of our family owned British brand has resulted in us exporting to the Republic of Ireland, Australia and New Zealand. We now look to extent our export activity into further markets.

For more information please contact- Andy Lambeth Sales Team Leader Mobile- (+44) 7545 431030 Phone- (+44) 1234 344230 Website- www.outnabout.com

British by design

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The Baby Show attracts an unrivalled consumer audience of new and expectant parents. It is the perfect platform to engage with this unique target market, whether you wish to exhibit or attend as a trade visitor.

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24-26 October 2014 I Olympia Kensington 20-22 February 2015 I ExCeL London 15-17 May 2015 I NEC Birmingham

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020 7384 8169 enquiries@thebabyshow.co.uk Our Official Charity

Special Feature Retail Technology

Google Local Search - What it means for your Nursery Business Written By David Fairhurst

O Google search engine is currently used by around 90% of UK users, making it by far the biggest search engine by market share for those who reside in the United Kingdom. This means that whenever Google changes the rules, as a business owner, you really have to run to keep up!

16 nursery today

ver the past couple of years, Google have released so many updates to their search algorithms it’s sometimes hard to keep track, with Google Panda (Feb 2011 onwards), Penguin (April 2012 onwards) , Exact match domain (Sept 2012) and Hummingbird (Aug 2013), now we have the imminent release of the ‘Google Pigeon’ update.

Google Pigeon

Whilst this isn’t an official Google release name, ‘Google Pigeon’ does describe what this ranking algorithm change is all about – this major update is all about local results (so, ‘returning home’) in Google search engine and is supposed to give much more relevant, local business focussed results.

For quite a few years now, Google local results, especially in the Leisure and Utilities sectors, have been dominated by consolidation websites and Google was keen to do something about this, giving the emphasis back to results for local businesses – exactly what you would expect if you search for something locally.

Although not released yet in the UK, the Google Pigeon update has already had dramatic effects in the USA, where local business results have been boosted and consolidator websites have been pushed out to page 2, 3 and downwards in Google’s search results. As a UK based retailer, you need to start thinking about strategy to protect (and hopefully improve) your local search results in Google for when the new update rolls out.

How to Rank after Google Pigeon With the new local search ranking update, business owners are going to have to focus on key areas in order to appear on that first page in Google.

Here’s a breakdown of what needs to be focussed upon: 1). Make sure all pages are properly optimised. Sounds a no-brainer, but many business owners forget that Google relies on text within any web page to find out what that page is about! Page title, meta description and text on the page should all contain target keyphrases and of course if you want to rank for a geographical area, you have to make sure to include this as a keyphrase! Of course, the address of your business, the local telephone number and your email address should be on every page in your website.

2). Backlinks from other websites need to be appropriate. This means making sure the links you have to your website from other web pages out there are from content related to your business area – it’s likely that traditional ranking signals like this are going to be very important for Google Local Search moving forward, so if your business sells nursery equipment, probably best not to get links from a page about hot air balloons!

3). Look for appropriate local directories and get links from these, with the caveat that these links must be from appropriate content, the directory you get links from is trusted

by Google (a quick site:examplesite. com search in Google will tell you if that site is cached) and that you adhere to good link building practise, as outlined on Google Webmaster’s own forum https://

support.google.com/webmasters/ answer/66356?hl=en 4). Get a Google+ account for your business! Google is very keen to push its own social network Google+ and it is becoming clear that to survive in local search results in the future will rely on a number of factors related to Google+ business page usage. Set up a Google+ business page, make sure that you do this in the right category (i.e. choose your geographical area for your business) and make sure that you link this into your own website. You will of course also fill this page with details of your business including local phone number, address and do things like link to any blog posts that you have done on the business area you are in.

5). Make sure your website uses online reviews. Reviews are becoming all important for retail websites in 2014 and you really need to be using these for your business website if you want your pages to appear in Google local search results. External third party review systems like Foxrate and Revoo can be integrated into many websites and these as well as built in reviews on Magento and Intelligent Retail Connect websites all offer to boost results for pages in Google’s search pages.

6). Make sure your website users ‘Structured Data’. Structured data systems such as microformats and OpenGraph offer tools to highlight data for geographical regions. This type of tagging is picked up easier

by Google and social websites like Facebook, so those sites which use this type of coding tend to show up better in search results.

David Fairhurst Head of Creative Online Marketing Intelligent Retail

David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London

BPA Notice Board A busy month for the nursery trade For the sixth year running, the Baby Products Association is heading to Cologne with a delegation of members to attend the biggest baby trade show in Europe – Kind und Jugend, from 11th to 14th September 2014.

From its humble beginnings in 2009 with just 10 exhibitors, the UK Pavilion at Kind und Jugend has grown beyond all expectations, becoming almost an exhibition within an exhibition with over 60 participants and covering a staggering 2,500 square meters of space in Hall 11.1 of Koelnmesse.

Supported once again by the UKTI, the UK Pavilion has a host of networking activities to ensure that all UK exhibitors and visitors can get the very best out of their attendance at the show. This includes a coffee and networking area where delegates can meet and talk business; two extremely informative seminars by market research company GfK (which take place in the networking area at 2pm on Thursday 11th and 11am on Friday 12th September); and a networking reception which takes place at 6pm on Thursday 11th September (in the coffee area).

Download a copy of the UK Pavilion Directory from the BPA’s website: www. thebpa.eu which includes a complete list of all UK exhibitors at the show. A printed copy is also inserted in this issue of Nursery Today and can be picked up at various points around the show.

Crossing the continent A small group of BPA members is crossing the Atlantic to attend another landmark trade event, ABC Kids Expo in Las Vegas from 7th to 10th September 2014. This is the second year that a UK Pavilion has taken place at the show and based on exhibitors’ experience last year, participants

18 nursery today

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Supported once again by the UKTI, the UK Pavilion has a host of networking activities to ensure that all UK exhibitors and visitors can get the very best out of their attendance at the show

can expect to break into new markets such as Korea, Singapore, Canada and both North and South America.

Also, companies attending last year commented that orders were generally container size and much bigger than European trade shows.

Companies joining the UK Pavilion this year include Little Champ with its fabulous range of sports themed baby toys, TotsBots with its range of award-winning reusable nappies (or diapers for the US market!) and Trunki with its much-loved ride on suitcases.

In addition, there are around 22 UK companies either exhibiting or visiting the show – so please come along and meet the BPA team and join us for a drinks reception in the UK Pavilion at 6pm on Sunday 7th September.

Asia proves big business The BPA’s debut at one of the world’s largest nursery trade shows, CBME Shanghai in July, exceeded all expectations for the participants with the group arriving home with well over 1000 business leads between just eight companies.

Robert Anslow, BPA managing director, comments: “Attending CBME was a brave step for everyone involved as the Chinese market was an unknown entity and not only posed language barriers but a completely different business culture too. However, the show was outstanding. I have never seen so many buyers at a trade show before, they were literally queuing to get onto the stands and luckily, with the help of interpreters, business was brisk all round.”

Richard Naylor of Harrison Spinks Baby, one of the companies which took advantage of the generous UKTI TAP grants offered to support SMEs to exhibit in China, said: “What a show, what a country and what an opportunity!

I took the decision to exhibit at CBME China with no real expectations of what might lie ahead. My intention was to try and understand the market better and to make the right type of distribution contracts so that I could start to form a strategic business plan for the Chinese market. In this regard, the show was a fantastic success and I left China with a very positive outlook for the potential of this enormous marketplace.”

Michaela Altman of Obaby, which also exhibited, added: “We were delighted to be part of the UK Pavilion at CBME this year, with visitors from China and beyond keen to discuss business with us, many of which we don’t have the opportunity to meet at European trade shows. We were extremely impressed with the quality of distributors and retailers that we spoke to and look forward to expanding the Obaby brand further into Asia.”

Jim Shaikh, CEO of yoomi, concludes: “The show was a fantastic success and yoomi was so pleased to be part of the UK Pavilion. We were extremely impressed with the significant interest shown from the very start.”

CBME Shanghai is definitely a firm date in the BPA’s diary for 2015 from 22nd to 24th July - and if the rave reviews of participants this year are anything to go by, the UK Pavilion will be bigger with considerably more BPA members seeking to get involved. As a UKTI Trade Challenge Partner, the association is committed to helping UK companies to explore new high growth markets including organising funding to help make that possible. This year all exhibitors received individual grants of £3,000 and we are hopeful that there will be similar funding next year. Further information can be found on the BPA’s website at www.thebpa.eu .

Booking for CBME Shanghai 2015 will open this October.

29th - 31st March 2015 Harrogate International Centre

The UK’s only international nursery industry trade show!

Customers around the world love British baby products - and Harrogate has them all!

“We had a truly amazing show. I knew the quality of the visitor was high, but had not expected to be swamped with orders so quickly.” Elliot Bishop, Bebelephant

www.nurseryfair.com

Feature Torque

Torque – True experts in logistics How Torque uses its experience in the Nursery and Toy sector to help brands grow.

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orque is one of the UK’S largest independent warehouse and logistics providers and excels in offering clients full end-to-end supply chain services.

Operating in over 1.5 million square ft of warehousing, in five distribution centres across the UK, Torque employs over 700 people. As an independent business they deliver flexible, cost effective and tailored solutions for clients such as Sock Ons, TM Lewin and Tippitoes, giants of e-tail and the high street, start-ups and everything in between.

Torque despatches in excess of two million units of stock each week, with client demands ranging from single pick and pack items to

20 nursery today

full container loads. Due to the volume of these daily consignments across many of the contracts, Torque has considerable buying power, and as a result can offer clients the most reliable and competitive courier services available – aligned with the highest level of client care.

Torque offers a unique set of flexible services that can be customised, to fit clients’ logistical and warehousing requirements. Offering tailored solutions using best practice and working in partnership with clients of all sizes, Torque delivers versatile, seamless yet costeffective solutions.

Torque works with organisations requiring a

Product quality control, warranty repairs and refurbishing stock for re-sale Torque has a custom built repair and refurbishment centre working solely on toy and nursery products. The centre’s team specialises in product care such as quality control, warranty repairs and refurbishing stock for re-sale.

The centre was commissioned and purpose built to the exact specification of Torque’s Technical Manager, Melvyn Wolff. Melvyn has over 20 years experience in the nursery industry, prior to joining the Torque team he was the Technical Manager at SGS UK, the world’s leading independent test house.

Melvyn is a key member of the Baby Product Association’s Technical Committee; he also sits on several British Standards Institute committees for safety and compliance for child safety. Melvyn is an expert in his field and is vastly experienced in indentifying liability of returns.

Therefore he can quickly assess what is and what is not covered under warranty. .

Melvyn recruits and manages his own team and as a result Torque is now able to offer clients a complete professional product care service, unmatched by its competitors.

Clients are assured that any returns their company should receive will be handled quickly and efficiently, maximising profitability.

Melvyn Wolff Melvyn says: “I am particularly proud of our modern and clean repair centre, designed to help fulfil our pledge to turn around any repair within 72 hours (collection/repair and return).Using the same equipment as found in the manufacturer’s factories and with staff trained to the highest level we can undertake almost all repairs in-house, ensuring peace of mind for our clients.”

e-Commerce sales

variety of fulfilment solutions: manufacturers, wholesalers, independents, concessions, department stores, stores and via e-commence orders. They offer true end-to-end solutions with services including: Freight (import and export), transport & distribution, bonded warehousing; customs, quality checking; e-fulfilment, e-commerce sales; pick and pack; returns management; warranty repairs; stock refurbishment; processing which includes; specialist tagging, ozone treatment; embroidery and heat transfers.

Direct routes to market are becoming more and more important to a brand’s success and profitability. This is something Torque also offers, having their own in-house team of e-Commerce experts.

Torque owns and operates two of the biggest nursery retail stores on eBay, both of which are Platinum Power Sellers and have achieved Top-Rated status , awarded for excellence in both sales generated and service level ratings based on consumer feedback.

The Torque service can include the set up of professionally designed online shop fronts which allow clients to sell products direct to the consumer online.

Torque can also build websites for clients. They work closely with clients on design to achieve their exact requirements.

Success comes from knowing the industry, understanding what clients are looking to achieve and knowing what is required to get the required results.

Torque prides itself on its no-nonsense approach; giving clear, upfront and honest direction as e-Commerce Manager Bob Clough explains: “There are many steps to selling successfully online from great product descriptions and eye-catching photography right through to providing an exceptional customer experience.

Through our many years of selling online, specifically in the nursery sector, we can guide you through the various pitfalls and get your products visible and selling quickly on the biggest marketplaces in Europe.”

In-depth industry expertise When clients are looking to launch nursery or toy products into the UK, or to streamline running costs, they will find Torque’s experience in the industry invaluable.

Having worked at its heart for many years, Torque understands the toy and nursery industry and the demands and challenges of this unique sector, better than other, non-specialised third party logistics company.

Torque has worked with a one nursery product company that has, over time, developed into a multi-product brand with over 200 live SKUs stocked in over 1000 retail outlets across Europe. Torque has supported this company’s development from day one, helping them to supply sole trader independents to multinational retailers, not to mention their direct online multi-channel platforms.

There is no ‘one size fits all’ approach with Torque, who pride themselves on a true partnership approach, as opposed to just another supplier of services. Enthusiasm, passion and systems are the reason why so many of Torque’s clients have been with them for years and have become trusted business partners.

For further information contact: Tel: 08000 8555 10 Email: enquiries@torque.eu Web: www.torque.eu

nursery today 21

Focus Monitors Image courtesy of Summer Infant

Monitoring sales Assistant Editor Caroline Eyles finds out more about what consumers look for in a monitor and what companies are doing to appeal to a parent’s peace of mind

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he baby monitor market is an astonishingly strong sector within the nursery industry with 2013 amounting to a whopping £29 million. According to market research agency GfK, over 490,000 units were sold across the UK market last year, and volume sales have continued to grow by 11 per cent in the first half of of this year compared to January through to June of last year. While it can of course be argued that the peak in sales is comparable to the amount of births taking place, with May being recorded as strongest month selling £2.7million, January of this year has been highest grossing, hitting the all time high of over £3million, a result of the January sales and post Christmas sales and promotional offers.

It should also be of interest that within this period, over half of baby monitors are being transacted online. And while monitors have been recorded as being eight per cent cheaper than last year, GfK have also discovered that consumers are prepared to pay a premium of over £13 while purchasing online.

Online activity reveals that consumers spend time researching features and as a result end up spending more and trading up depending on the product and its key features.

With this in mind we spoke with manufacturers to find out just how they appeal to the consumers needs, since after all this is what will make the sale.

Joanne Gray, Sales & Marketing Director at TOMY reveals: “Regardless of price point, ultimately all parents want extra piece of mind and that’s why they buy a baby monitor – so it is essential that the “must have” boxes of superior audio / video quality, ease of set up and no interference are ticked. It is then other features like a nightlight, night vision, lullabies and temperature gauge that are seen as useful features for parents that enhance the product experience and its usefulness as a baby essential.

“It’s a daunting time having a baby particularly for first time parents, that baby is the most precious thing in their world, but life needs to go on and once baby has gone to bed, parents more than anyone deserve some down time – a baby monitor gives that reassurance that baby is doing just fine even when the parent is not in the same room and obviously prompts parents to go to their aid when they hear a cry or baby sounds distressed.”

22 nursery today

With an extensive range, Summer Infant’s monitors supply parents with all the information they need to ensure their baby’s wellbeing including the revolutionary wide angle technology of the Wide View Video Monitor which allows three times more of baby’s room to be seen than a standard monitor. In addition, temperature display provides constant monitoring of babies environment, with two-way communication allowing parents to reassure baby with voice or even speak to one another, bolstering comfort for both parent and baby.

Melissa Walpole from Summer Infant comments: “Parent’s number one priority is always optimum safety for baby, and their baby monitor should provide just that. Parent’s look for a monitor which is efficient, reliable, convenient, and easy to use.

Their monitor should reassure them that when they are absent from their baby’s side they are safe and happy. Video monitors not only offer reassurance through hearing every murmur and gurgle your baby makes but also allow you to watch their every move, allowing signalling when you’re presence is necessary.

Summer Infant go that one step further with their use of sound activated LED lights allowing parents to now see sound. This is excellent for when in a loud room, adding that one extra level of reassurance that baby is safe, signalling immediately when baby needs you.”

Having very recently won ‘The Mom`s Choice Awards’ in the US with their two latest launches, Angelcare has been a leader in movement baby monitors for 15 years and provided peace of mind for millions of parents around the world.

Marc Hardenberg, Managing Director at Hardenberg&Co adds: “A majority of parents will look for a monitor from a trusted brand; ones that their friends and family have used and are happy with. Quality is at the forefront of every safety conscious parent’s mind, so it’s important for them to purchase a monitor that gives them reliability when it comes to the technology and reassurance that their baby is safe, all at an affordable price. Parents worry, that’s natural, but monitors can remove some of that concern. When it comes to specific features, it really depends on the parent and the level of reassurance that they need.”

So what are the key features of a monitor that as technology develops, so do the products too? The option of a video is one

obvious development, but also being able to play lullabies, the facility to be able to talk over the monitor for the child to be able to hear is another and still more features continue to evolve.

Joanne Gray from TOMY comments: “A nightlight and lullaby player on the baby unit can be controlled from the parent unit, meaning you can soothe baby to sleep without having to enter the nursery, and the two-way talkback feature allows you to reassure baby from afar. Our TFV600 delivers on superior audio and video quality, it’s technology ensures no interference and it is packed with useful features like a night light, night vision, lullabies, temperature gauge and two way talk back – all of these features but with a price point that isn’t going to break the bank!”

Offering an additional movement feature monitor that can now reassurance parents not just with sound but sense the breathing and movement of their infant, Marc Hardenberg at Hardenberg&Co says: “The key signature feature would be the patented SensorPad, it’s made a huge impact on the baby monitor market. The SensorPad detects the slightest breathing movements and will sound if the baby hasn’t moved in 20 seconds – this provides a real reassurance when baby is sleeping and allows parents to relax.”

With more than just a video, the Chicco monitor comes complete with a recorder so parents can use the monitor to capture special moments, Alessandro Casini, Product Manager - Juvenille at Chicco says: “The two-way communication allows mums and dads to reassure little ones, while the six stored lullabies help to soothe the baby and encourage restful sleep.

The Chicco monitor also offers parents the feature of connecting the baby unit to an MP3 player, so they can share their favourite music with the baby. Other useful additional features include the organiser function, allowing up to five daily task reminders and alarms to be set, to help parents manage their busy lives.”

Finding out first hand what the retailers experience of selling a wide range of popular monitors in a competitive market, Susan Pellett Managing Director and Co-Owner of Ann’s Prams says: “I think customers want a good monitor that is lightweight, portable, offer the option of mains but also battery operable and finally, is not too expensive.”

The all new BT HD sound range BM350

Lightshow

Due October BM300

COMING SOON The VBM7000 & VBM7500 Video Monitors Twice the screen resolution of the previous model (the VBM 1000).

VBM7000

VBM7500 Lightshow

With a video monitor, HD sound, lullabies and nightlight.

First ever video monitor with starry lightshow, pan and tilt function controlled from parent unit.

Call 01937 847 766 E: retail@nimans.net www.nimans.net

Focus Monitors

Snuza WWWW Snuza is one of the leaders in portable cordless movement monitors. Snuza has a wide range of Baby Monitors that monitors the baby’s every sound and movement. The award-winning Snuza Hero quietly monitors the strength and rate of a baby’s every abdominal movement. One of the many advantages Snuza has over its portable competitors is in the patented design of flexible sensor. Contained within is an ultra-sensitive piezo-electric film, so sensitive that is able to detect even a small spider walking across it. By being in direct contact with the baby’s tummy where most abdominal movement is found, the resultant signal needs only to be amplified by a fraction. Snuza has combined the Hero movement monitor with their Video monitor to offer parents the peace of mind of seeing and hearing their baby, whilst monitoring their baby’s abdominal movement.

The three in one Trio Plus is the only monitoring option of its kind, providing parents with a portable baby movement monitor option to monitor their baby without cords or wires in combination with a 3.5” digital colour screen. Snuza is proud to announce they will be exhibiting their new, Bluetooth smart enabled movement monitor called Pico, for the first time at the Kind und Jugend and Las Vegas show this year.

Tel: +27 21 4618530 Website: www.snuza.com

Babymoov XXXX Babymoov’s award-winning NEW Touch Screen Baby Monitor is ultra-intuitive by design; combining the core functionality of a traditional baby monitor with high-tech features to offer parents complete peace-of-mind.

No more scrabbling in the dark… the handy voice activated (VOX) controls and automatic night vision ensures parents can easily control and see baby in the dark of night Capture precious memories… with high-definition (HD) video record and still image functions, parents need never miss an opportunity to capture precious moments Wherever you are… offering increased mobility, the massive 250m range ensures parents can maintain visual/ sound contact whilst little one is sleeping Baby’s stirring… the motion detector works to keep parents informed of baby’s movements Soothe from afar… the walkie-talkie function, built-in nightlight and pre-programmed lullabies enable parents to soothe and comfort baby from anywhere in the home.

The perfect temperature… an on-screen temperature display helps parents regulate their baby’s sleep environment.

2.4 children… the monitor can be used with multiple cameras displayed on a split or full screen, ideal for when there’s more than one child in the house.

This next generation monitor with HD visuals is one of the most advanced on the market. Lifetime warranty. RRP: £159.99

T. +33 4 73 28 60 00 www.babymoov.co.uk

24 nursery today

The art of baby monitoring

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he Onni Smart Care baby monitoring solution sets a higher standard in remote access video baby monitoring by introducing useful features, timeless design and lasting quality to better meet the many needs of new parents.

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n addition to enabling parents to see and hear what’s going on in the baby’s room from anywhere in the world, the beautifully designed, high-tech and yet easy to use Onni baby monitor lets parents record and playback sounds, voices or music, helps them learn to anticipate and understand the baby’s needs and patterns, chronicle the child’s growth and development, lets them connect extra webcams into the system to monitor more rooms or more children and even makes it possible for the grandparents to be more connected in the child’s life.

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he remote access baby monitoring system is operated using the Onni app on smartphones or other connected devices supporting iOS, Android and Windows users, or through the Onni web portal that houses the extra features and doubles up as the device control panel. The comprehensive system can be even further enhanced by the wireless smart sleep sensor available as an optional extra to measure the child’s quality of sleep and enable alerts for missing life signs.

O

nni offers high quality smart tools for easy use and remote access that today’s parents can really identify with.

Hall 11.2 Aisle E No: 037 www.sepsolutions.fi www.onnibaby.com

Focus Nimans

Baby talk from Nimans Supply specialist Nimans has developed an expanding baby technology range, designed to help retailers maximise margins and capture more sales.

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ombining big name brands with its own exclusive Hush product portfolio the video and audio solutions combine high performance with exceptional ease of use – boosted by several new innovations.

Parents can even keep a close eye on their baby from anywhere, even the other side of the world, thanks to an ingenious interactive ‘smart’ monitor. The Hush Smart baby monitor (RRP £99.99) connects to any internet enabled device such as a laptop, tablet or smartphone - and boasts night vision, remote operation and even a snapshot picture function. Apple iOS, Windows and Android compatibility is combined with a listen and talk back feature and the option of ‘timed access’ for a babysitter to use their own device for a limited period.

The Hush brand is based on low energy, user friendly technology – keeping parents in close contact with their loved ones when they can’t be there direct. Another recent new arrival was the Hush Vision that includes many innovative features including voice activation from standby and video recording and playback.

Parents can keep a watchful eye on their loved one via a 3.5” colour display or transmit pictures directly to their TV. They can talk to their baby, play lullabies, monitor the room temperature and setup an optional ‘feed alert’ alarm.

The Hush Vision has an infrared night mode, 300m transmission, pivoting camera with zoom, nightlight and an SD memory card slot. It has an RRP of £109.99.

The video solution is complemented by the Hush Comfort Plus audio device that benefits from a ‘talk to baby’ function, nightlight, alarm, temperature indicator and a 300 metre wireless range. The device utilises digital ‘noiseless’ radio communication for reliable reception.

The Comfort Plus also has an out of range warning alarm, switchable night light, paging function, adjustable microphone sensitivity and mains or battery operation.

In addition, Nimans has just announced a new audio babyphone…. the Hush Whisper. This easy to use baby monitor features 2.4Ghz wireless transmission to minimise interference, voice activated power saving technology, 300m range, volume control, belt clip and mains or battery operation.

Supplying a vast array of the latest innovations from big name brands and its own exclusive product portfolio,

26 nursery today

Nimans works with retailers big and small across the country – reinforced by expert advice from a team of dedicated support staff.

Nimans also enjoys a flourishing working relationship with BT where four new products have been developed. These include the BM300 and BM350 (Lightshow) digital audio baby monitors and the VBM 7000 and VBM 7500 (Lightshow) video baby innovations.

The VBM 7000 for example, will be available this Autumn and is the first touch screen device on the market – with an unrivalled high resolution screen, HD sound, lullabies, nightlight and baby friendly night vision. It has an RRP of £149.99 The VBM 7500 has an additional remote pan and tilt camera function and projected lightshow - and has an RRP of £179.99. Both models have discounted promotional prices for a limited period.

As well as traditional baby monitors, Nimans also stocks a range of associated products such as the unique Snuza baby monitor. This innovative device is small enough to fit in the palm of a hand and ergonomically designed to fit comfortably on a baby’s nappy. The Snuza Hero is a monitoring device incorporating leading-edge sensing technology.

Most new parents want to watch over their newborn’s every waking and sleeping moment. Infant sleep apnoea, where a baby’s breathing is interrupted or inexplicably stops, is a real danger. If a baby stops all movement for 15 seconds the Snuza Hero has a special feature which causes it to vibrate gently to reassert baby’s natural rhythmic movement, failing which it will sound a loud alarm allowing parents to take early intervention procedures.

Snuza Hero is compact yet fully functional with its own battery and built in alarm function, being cordless and easily portable to allow monitoring wherever baby goes. Parents simply attach Snuza to the nappy, switch it on, and relax. It is ideal for stressed parents needing their sleep whilst Snuza monitors their baby. Snuza’s sensing technology provides the ideal monitoring companion to suit the mobile active lifestyle of modern parents.

For more details about the complete Nimans product range telephone: 01937 847 766.

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Focus Monitors

Baby Brands Direct

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Baby Brands Direct has a comprehensive range of Baby monitors ranging from audio monitors, video monitors, sensory monitors and sensory with video monitors. For parents, keeping tabs on their little one has never been easier with the Lindam Clarity Video Monitor BS. The ingenious device combines innovative design with ground breaking technology to provide parents with peace of mind. It produces crystal clear sound and video transmission and is fully portable too. This unique monitor even operates in the low light, thanks to its advanced infrared night vision. Not only does this reliable monitor function at the highest standards, but looks ultra-sleek and modern in baby’s nursery.

With sensory video monitors by Tommee Tippee Closer to Nature and Tomy, parents will be in no danger of failing to realise how urgently their little one needs them. A cleverly designed sensor pad can be placed under baby’s mattress and monitors baby’s every move, especially slightest movements made by breathing.

Baby Brands Direct’s range of high performance monitors covers other award winning brand names such as Babymoov and Philips Avent. To view the whole range, register online at www.babybrandsdirect.co.uk and you’ll have access to the best brands and best products all at the best prices!

Tel: 0845 370 8370 Web: www.babybrandsdirect.co.uk

Product Profile

goes digital

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ngelcare, one of the market leaders and most trusted brands in Movement & Sound Baby Monitors worldwide, goes digital with an award-winning collection.

Known for our innovation in movement monitors, providing product excellence and peace of mind to parents.

All their digital monitors are designed to equip parents with the latest and greatest technology, easily fitting into parent’s contemporary lifestyles. The sleek and stylish monitors offer high-quality 2.75” full colour display, LCD touchscreen, 2-way talk back, temperature control, built-in nightlights and multiple channels for optimal sound quality and privacy.

Their latest addition, AC701 Digital Touchscreen Movement & Sound Monitor, is the digital version of the bestselling AC401 monitor. This stylish 2-in-1 monitor delivers crystal clear sound monitoring and movement detection, even the most subtle of breathing movements, with an under-the-mattress patented Movement SensorPad. For parents wanting high-quality video and sound monitoring, they offer the AC1120 28 nursery today

Digital Video & Sound Monitor. Another 2-in-1 digital baby monitor that displays baby clearly on the colour display (day and night). It also provides crystal clear and secure sound monitoring.

And lastly, the most decorated and superior of baby monitors, the AC1100 Digital Video, Movement and Sound Monitor. This 3-in-1 model provides parents with everything they need. Baby is displayed on the digital video screen, day and night using infrared night vision, it detects all movements using the patented SensorPad and clearly monitors the most subtle of sounds.

They’re delighted that their digital range is recognised by industry professionals and parents. Their latest awards include; Bounty Mums Love, Loved By Parents, Prima Baby & Pregnancy, Mummi, Mumsnet and Practical Parenting & Pregnancy awards, to name a few.

Tel: 01785 503 305 Email: info@hardenbergco.co.uk Hardenbergco.co.uk

New Low RRP Price

£109.99

COMING SOON Audio Monitor RRP Price

£22.99 Pre-natal Education System

Movement Monitor Detects if baby’s abdominal movement stops.

Vibrates after 15 seconds to activate movement Alarms after 20 seconds to alert

An Intuitive Way to Enrich your Child’s Mind Encourages self soothing system shown to strengthen your baby’s cognitive development.

Your baby simply learns to differentiate between two natural sounds.

Innovative products designed to enrich lives Tel: 01937 847 766 Web: www.nimans.net Email: retail@nimans.net

iBabi

Pan & Tilt Smart Camera - Award Winning Secure Skype Technology

LOOK ONLINE FOR EXCITING NEW RANGES

Focus Monitors

Onni Smart Care XXXX Having set a higher standard for remote access video baby monitoring devices, Onni Smart Care is receiving laudation both in the field of technology and design, and international interest from consumers, retailers, distributors and other baby monitor manufacturers even prior to commercial availability.

Offering many unique selling points including sound uploading and playback capability, growth and developmental milestone chronicling, an optional extra wireless sleep sensor to enable sleep quality measurement and missing life sign alerts, and remote access that can also be granted to other users, Onni appeals to immediate and extended family alike with many other applications possible outside the home setting for nurseries, crèches and hospitals.

Personal experience from current solutions and research into the needs and wants of new parents fuelling development, Onni is crafted to better meet modern baby monitoring needs by combining useful features, timeless design and lasting quality.

New to market with estimated availability in multiple languages starting this November, Onni is looking to connect with new retailers, distributors, agents and other industry

TOMY

Tel: +358 40 8352635 Web: www.sepsolutions.fi

XXXX

Over the past three years the TOMY baby monitor range has won every major parenting award, most recently the Loved By Parents Award and has achieved a reputation for outstanding design and performance. Developed by parents for parents, the new collection of baby monitors shows the evolution of the TOMY TF range, building on what parents already know and love. For award winning monitors which deliver great all round performance the TOMY range cannot be beaten.

New this year, is the innovative TFV600 Digital Video Monitor. The TFV600 automatically selects the correct frequency to minimise interference ensuring crystal clear sound, has a 250m range, a 2.4 inch LCD colour screen with clear, crisp imagery and a sound sensitive LED display so you can stay alert to baby’s needs even with the volume off. This monitor boasts the same stylish curved design of the TOMY monitor range and includes all the great features parents expect, including a remote control night light and lullaby function to settle baby back to sleep, night vision, two-way talkback option, temperature sensor and sound level light display.

At entry level the TOMY First Years Digital Monitor TF500 offers DECT* technology for crystal clear, interference-free sound with privacy guaranteed, 350m range, 120 possible channels for flexibility, with a low battery level and out of range alarm for extra reassurance. The TF500 is both reliable and practical. A sound level light display is helpful in noisy environments and the sound activation mode is useful for when parents no longer need to hear every sound. The unit also has a remote controlled nightlight which can be used independently as baby gets older.

A rechargeable parent unit, belt clip and pager function make it even more user-friendly.

The useful features in this entry level monitor are replicated throughout the range of TOMY monitors.

The TF525 builds on the features of the TF500, adding extra elements to make life easier

30 nursery today

representatives at Kind + Jugend.

The real mom and dad team behind Onni welcome interest at their stand in Hall 11.2 Aisle E No: 037.

for parents, including a two-way talkback option, to soothe and reassure baby without having to enter the nursery. This monitor also includes lullabies – which, like the night light, can be switched on and off remotely from the parent unit, and can be used independently of the monitor for extended use into childhood.

Web: www.tomy.co.uk

JSPPS[ YW @Hardenberg_Co Hardenberg&Co Ltd

Focus Monitors

Rest assured with the Chicco Top Digital Video Monitor XXXX With the Chicco Top Digital Video Monitor parents can rest assured knowing that they can keep a close eye on their precious little one.

The Chicco Top Digital Video Monitor features DECT digital technology to ensure zero interference and exclusivity of communication between the parent and baby unit. The monitor has ultra-compact dimensions, with a smart and stylish design and is packed full of features. Mums and dads can see their baby on the 3” colour touch screen with night vision from an infrared camera, and it’s also possible to connect the baby unit to an MP3 player to share parents’ favourite music with the baby.

Other features include a camera and video recorder so parents can use the monitor to capture special moments. The two-way communication allows mums and dads to reassure little ones, while the six stored lullabies help to soothe the baby and encourage restful sleep.

The monitor also feature an organiser function, allowing up to five daily task reminders and alarms to be set, to help parents manage their busy lives.

RRP £169.99.

Web: www.chicco.co.uk

Product Profile

Summer Infant

P

arents can rest easy knowing that they can watch their little ones sleeping safely. Summer Infant, renowned for its array of innovative monitors, have launched a new range to complement its already impressive collection. New releases include the Wide View Video and Baby Touch Edge Video which all provide a range of stellar features that help keep baby safe and parents reassured.

Firstly, the Wide View Digital Video Monitor offers revolutionary wide angle technology allowing 3 times more of baby’s room to be seen on the large, 5” flat screen monitor, with automatic black and white night vision. The adjustable swivel camera allows optimal positioning on baby, with digital zoom providing a clear view. This rechargeable, handheld, portable device has on screen temperature display. Two-way communication allows constant reassurance to baby.

32 nursery today

Next, we have the Baby Touch Edge Digital Video Monitor which follows on from Summer’s number one best seller The Baby Touch Plus and harnesses the Touch’s best features providing one of the most versatile monitors on the market. The wallmountable camera is remotely operated via the touch-screen controls to pan, tilt and zoom, allowing the best view of baby. Two-way communication allows parents to offer reassurance via voice. On-screen temperature display allows constant monitoring of babies environment.

The features of both monitors are too numerous to highlight in full here, so why not enquire with Summer Infant for a full preview?

Web: www.summerinfant.co.uk

Let the adventure begin... begin These Group 1,2,3 character car seats have been developed to make a FKLOGƓV H[SHULHQFH RI ULGLQJ URXQG LQ WKHLU FDU VHDW VDIH DQG D OLWWOH ELW more fun! With three different heroes available to choose from, there is something to suit everyone!

Whether it is Batman, Spiderman or Teenage Mutant Ninja Turtle, LWƓV VXUH WR EH DQ DGYHQWXUH ± KRZHYHU ORQJ WKH MRXUQH\

Safety first

Safety is our number one priority, that’s why all of our high-backed character car seats are made from high-impact thermoplastic for extra strength and protection. They each have Side Impact Protection to keep a child stay safe in the event of a side collision. Complete with a 5 point safety harness and ECE T.44.04 approved certification for Group 1,2,3 (9-36kg).

Maximising comfort

With an adjustable headrest and padded seat covers - every journey y is sure to be a cosy and comfy experience. ce. As a child approaches 4 years old, the harness rness and backrest can be removed and replaced laced with the cars own seat belt and can be used as a booster seat for children up to the ages of 12 (approximately)..

The Look

Riding around with a superhero is what some little ones only dream of...and now they can! Whether it be popping to the shops or going on the school run, these car seats are sure to turn some heads! Car journeys will be transformed into fun adventures that are packed full of memories.

Available as:

Batman, Spiderman and Teenage Mutant Ninja Turtle

To pre-order or to o find find do out ut m mo more, ore, re speak to a sales representative today by calling: 0161 335 2508

The time when “minding the baby” became ‘monitoring the baby’ Written by: Dr Fin

“

minding the baby” is a turn of phrase that many of us have probably paid little attention to in the past, but it means just that: to use our mind - our thoughts, feelings, and memory - to take care of the baby. But in an industry that is replacing our ‘mind’ and instinct with high tech gadgetry, and even quantitative ‘Fitbit’ technology (aka Sproutling) what is the danger of our ‘mind’ becoming obsolete, or worse: a source of uncertainty and anxiety that can’t be trusted?

Supervision and protection is one of our most fundamental instincts as a parent, and with the event of the internet, it seems we are both increasingly aware of danger to our children, and increasingly helpless to control it. As a result we are drawn to purchases that offer us respite from the impossible task of controlling uncertainty. And that’s the illusion: That anything uncertain can be controlled.

Baby monitors have progressed from an opportunity to amplify a baby’s communication from a separate room, to opportunities to monitor every movement and breath, sounding an alarm if movements haven’t been detected within a 15 second period. But is there any evidence that these monitors actually prevent harm, or even reassure?

As a student, a professor told me a story of a man who spent every day watching a particular train line from a particular bridge. When a concerned police officer asked what he was doing, he reported that he was “checking that there were no elephants on the tracks”. The police officer was bemused and said to the man “but there have never been any elephants on the train tracks” to which the incredulous man replied “of course not, because i check them everyday!” It was a story to highlight how the fear of

34 nursery today

Supervision and protection is one of our most fundamental instincts as a parent, and with the event of the internet, it seems we are both increasingly aware of danger to our children, and increasingly helpless to control it.

something terrible happening - no matter how small the chances or futility of our actions - will reinforce our checking and anxiety behaviour.

There is absolutely no evidence to date to suggest that either visual or apnea-based monitoring prevents Sudden Infant Death Syndrome, and a large body of evidence that suggests that Apnea (an extended period without breathing) is NOT a precursor to SIDS. Yet the sophistication of our baby monitors continues to grow and actually create their own market, because - just like the man who checked for elephants - parents come to believe that there is something in their own checking and monitoring behaviour that is actually preventing harm. The problem is, Anxiety is contagious: without challenge, Anxiety about one child can easily spread to Anxiety about more than one child and before you know it, we have a baby monitor that can support up to 4 cameras - so you can check all the siblings at the same time!

Whilst i realise that where there is a market there will be products to fill it, I do feel it important that I make very clear the outcome of an industry that places no ethical bounds on the products it manufactures, to interfere with the care of the next generation: You are contributing to the emotional and mental vulnerability and ill health of the next generation.

Let’s take a worst case scenario: The opportunity for constant monitoring means that we increasingly see something wrong with the picture, which we are constantly trying to rectify, actually disturbing our child’s sleep more than if we hadn’t checked. If as parents we develop a habit of constant supervision (under the elephant illusion) then we are in danger of preventing children from doing anything that carries a risk of harm, or worse - give our children the impression that there really are things in

this world to be afraid of, instilling anxiety and fearfulness in our children.

Each and every child needs to experience risk in order to make judgements for themselves. Each and every child needs to be able to do things unsupervised, so that they can make mistakes and learn from them. Each and every child needs to experience stress, so that they can build resilience. Each and every parent needs to learn to manage risk, learn to develop a sense of ‘safe uncertainty’. Each and every brand and business within our industry needs to create a context of products that support parents to feel confident in their own instincts, to feel able to ‘mind’ rather than monitor, and if not out of ethics then for this reason: Your next generation of employees could be the ones who were monitored more than they were minded. They will be fearful of change and innovation, struggle to use their own initiative, and be risk averse - three qualities that could make the difference between your own success and failure.

If you want any assistance in creating the very first ‘minder’ to support parents’ own instincts - don’t hesitate to give me a call.

Dr. Fin Williams is a Chartered Clinical Psychologist, Businesswoman and a mother.

She is founder of Parent Perspectives Ltd: A company dedicated to supporting parents to discover and develop their own way of parenting – without the manual. Fin is able bring together the voice of the online parent community, and her expertise in Child Development and Psychology, to work alongside businesses who are really serious about developing their products and brand to nurture better relationships and engagement with consumers. You can contact her through the website at www. parent-perspectives.com, or at fin@parent-perspectives.com

The U.K. nursery trade’s no. 1 magazine

MASTHEAD Kind & Jugend Preview 2014

www.nursery-today.co.uk

The must have nursery item for 2014 Short-listed for the prestigious Kind + Jugend Innovation Award

Gro-hush: the only baby calmer that delivers soothing sounds that can only be heard by baby

NEW

Come and see the most exciting nursery launch this year at Cologne, Hall 11.1, Stand A-007

Come and see us at Kind + Jugend Congress Cent re East, Aisle C Number CO-0 (4th Floor)

JUK-097-1

After a busy day away from home, the last things you want to worry about are an uncooperative cot and a fussy tot. The chic Nuna SENA and SENA mini–thanks to our clever zigzag leg design–pop open easily into a soft, sturdy dreamland, and then refold with just one hand for a quick getaway the next morning.

The SENA series belong to a Dutch-designed family of smart baby gear, so you know its revolutionary design is also evolutionary: growing beyond newborn through toddlerhood, and even doubling as a playspace.

Let the travelling begin.

nuna.eu For all sales enquiries, please contact uksales@joiebaby.com or call 01889 808 900

‘To understand the immeasurable, the mind must be extraordinarily quiet, still.’ - J.Krishnamurti

™

thebabasling ™ pao papoose wuti wrap™ ®

HALL 11.1 STAND A050

for international distributor opportunities, please email sales@wemademe.com or call +44(0)1273 320 590

Kind Und Jugend 2014 11th - 14th September This year Kind + Jugend will span approx. 100,000 m² of exhibition space, is expecting more than 1,000 exhibitors from all over the world and over 20,000 trade visitors from 110 countries. So, it promises top business in the very best atmosphere!

O

nce again we will experience a growth in the number of exhibitors who will come together at Kind Und Jugend in Cologne – one of the world’s leading trade fairs for baby and toddler outfitting products.

In 2013, approximately 1000 exhibitors from more than 45 countries presented international trade visitors with all the latest developments in conjunction with children’s furniture, safety seats, textile outfitting, children’s buggies, hygiene products and toys. More than 20,000 trade visitors used Kind Und Jugend in 2013 to gather information, place orders and make new business contacts and this year looks very much set to follow the same pattern.

Cologne is considered a global meeting place for the entire children’s outfitting sector. Leading brands, such as, Britax, Cosatto, Joie, Bambino Mio, MaByLand, Chicco, Trunki, Joolz, Obaby, Dorel, Boori, kiddy, Clippasafe and Diono (to name a few) will be in attendance.

The MaByland team see clear advantages by exhibiting at this show. Sheena Woods told us: “Kind Und Jugend is a key trade show for MaByLand as it provides an international platform for us to present and pitch our products and expand globally.

“This year we will be launching our new Baby Carrier and Changing bags range as well as the innovative Travel Changing Bed. We will be aiming at mainly distributors and wholesalers but also brands that require private label and sourcing services where we can work together.

“Kind Und Jugend is a show not to be missed by retailers

as they will see lots of new and innovative products about to launch into their market place, which is a key factor to remain competitive.”

For the sixth year running, we will also experience the UK Pavilion which has grown beyond all expectations, becoming almost an exhibition in itself with over 60 participants, covering a staggering 2,500 square meters. Make sure you head to hall 11.1 to experience all that the UK Pavilion has to offer!

Supported once again by the UKTI, the UK Pavilion has a host of networking activities to ensure that all UK exhibitors and visitors can get the very best out of their attendance at the show. This includes a coffee and networking area where delegates can meet and talk business; two extremely informative seminars by market research company GfK (which take place in the networking area at 2pm on Thursday 11th and 11am on Friday 12th September); and a networking reception which takes place at 6pm on Thursday 11th September (in the coffee area).

Guy Schanschieff, managing director, Bamino Mio, looks forward to another successful show. “Kind und Jugend is the perfect opportunity for Bambino Mio to meet with existing distributors, connect with new ones and see key international retailers. We will be showcasing a range of new products at the show this year and are excited to continue to push the growth of brand forward around the world.”

Remember also, Kind Und Jugend is home to the Innovation Awards. By attending you will be one of the first to view the winning products selected. The winners will

represent new products that are outstanding in terms of their form, visual appearance, materials used, ease of use and/ or technology. These awards are highly coveted and often become ‘must have’ products within the nursery sector.

Registration to attend this exhibition couldn’t be simpler.

With an easy to operate website, visitors can go to www. kindundjugend.com, purchase entry tickets for the fair and then simply click on the visitor section and follow the links for either the train or flight details which includes a booking facility. Also highlighted is an accommodation service – it really couldn’t be simpler!

www.kindundjugend.com

nursery today 35

List of UK Exhibitors

Preview

Company Name

Hall/Stand No

aden & anais Limited

11.2 H049

B Kids UK Ltd

11.1 D058E059

BabaBing Ltd

11.3 G011

BabaSlings Ltd.

11.1 A050

Baby Merc Ltd

9 10.1D059

Baby Products Association

y 11.1 A021y

Babycup LTD

b 11.1 C069b

BabyDam

4 11.2 H024

Bambino Mio Ltd.

1 11.1 C041

Banz Ltd.

11.3 C029

Company Name

10.2 F008 E008

Company Name

Hall/Stand No

Cheeky Chompers Ltd. 11.1 A083

FunToSee Ltd.

11.1 B083

Globe IQ Llp

11.1 E061

Website: www.cheekychompers.com Tel: +44 77 20290887

Gro

11.1 A007

Gummee Glove Ltd.

11.1 A035

Harrison Spinks Ltd H 11.1 C070 W Web: www.harrisonspinksbaby.com Tel: +44 113 3855622 Chicco

Bebecar

Hall/Stand No

10.2 B019 A010

Clippasafe Ltd

10.2 D051

Close Parent Ltd.

11.2 G048

www.bebecar.com Tel: 01692 408801

Cosatto Ltd. 1 1.1 A040 B049 Website: www.cosatto.com Tel: +44 1204 861007 Belt up Baby

11.1 A043a

Belt Upp

11.1 A037a

Bo Peep

11.1 C078a

Body Clock Health Care Ltd.

iCandy World Limited 10.2C008 Website: www.icandyworld.com Tel: +44 1767 604400

11.1 D089

Boori Europe Limited 11.1 A070 B079 Website: www.boori.co.uk Tel: 01635 295670

Cuddle Co. Ltd Daisy Roots Diono DreamGenii Dorel Early Days Emmaljunga Faye and Lou Limited Fill n Squeeze Ltd

11.1 C051 11.3 G020a 10.2 F019 11.1 A049a 11.3 A010 B039 11.3 D021 10.2 E060 F069 11.1 A041a 11.1 A033

Imago Dei Jackson Reece Ltd Jainco (UK) LTD

Britax

11.2 F031 10.2 D010 E019

Bugbrush LTD

11.1 C088

Buildexsystem

10.1 A070 B078

BumGenius and Lillébaby

11.1 C090

BundleBean Ltd.

11.1 C078

Butterick Company Limited

11.1 C068

36 nursery today

11.2 G051 11.3 D028 E029

Jakabel Ltd.

11.1 A041b

Jellycat Ltd.

11.2 H009

Joie Bravado Designs

11.1 A051

CC-Ost CCO-0

Flambeau Europlast Limited 11.1 B081

Joolz

11.1 B008

JTC LTD

11.3 B028

Web: www.theneatnurseryco.co.com Tel: +44 1843 854011

Kiddy

10.2 D008 C009

Kids II UK- Limited

10.2 B070 C079

Kids Innovations Development Limited 11.1 A047 Kidsme Europe Limited

11.2 A060 B061

Kit for Kids Ltd.

10.1 G030 H031

Knuma Ltd.

11.1 D061

Konfidence Ltd

11.1 C061

Koochi

11.1 B048

Leading the way in

A Great British Company

child safety Clippasafe lead the way in child safety products.

We have over 50 years of experience in designing and manufacturing a huge range of products that eliminate dangers around the home, as well as out and about.

Parents and carers can rest assured that with Clippasafe, the safety of their little ones is in the best hands.

Visit our website to view the full range of safety products; including home accessories, stair gates, safety harnesses and much more.

For an

extra 5% discount Quote ref. NTD0914 (trade customers only)

EXTENDABLE, DUAL FIX PUSH TO LOCK GATE

FUN RANGE OF TODDLER DAY SACKS

NEW EYE CATCHING PACK DESIGNS

Clippasafe Ltd Lanthwaite Road, Clifton, Nottingham, NGII 8LD, Tel: 0115 921 1899

www.clippasafe.co.uk

The brand that parents trust

List of UK Exhibitors

Preview

Company Name

Hall/Stand No

Company Name

Hall/Stand No

Company Name

Hall/Stand No

KUB Products Ltd

11.1 A053

Ninnananna Limited

11.1 C060a

Skibz Ltd.

11.1 C058

Lansinoh Laboratories Inc.

11.2 B040

Nursery Online

P60 P007b

Snuguns

11.1 C065

LCR Hallcrest Ltd

11.1 A035a

Little Bird Told Me Ltd.

11.1 E049

Little Champ

11.1 D071

LittleLife

11.1 B058

Luminex Products Inc.

10.2 C069

Sock Ons Ltd.

11.1 A039a

Spilly Spoon Ltd

11.1 A080

Nursery Today Passage Hall 10 Hall 11

Starjump Designs Ltd

11.1 A085

Storksak Ltd

11.2 F041

Website: www.nursery-today.co.uk Te: 01442 289930

SweetDreamers Ltd

11.1 B051

Swimfin Ltd.

11.1 A047a

Teddy & Me Ltd.

11.1 A037

The Gro Company

11.1 A007

The U.K. nursery trade’s no. 1 magazine

MaByLand Limited 11.1 A041 Website: www.mabyland.com Tel: 0208 8790080

Toby Tiger Wholesale Ltd.

P60 P007

Travis Designs Limited

11.1 F031

TrendyKid Ltd. Obaby Ltd.

11.1 C069a

Organics for Kids Ltd.

11.3 F028

11.1 A045

Trunki by Magmatic Ltd.

11.1 B040

TumTum

11.1 C069

Tutti Bambini Vital Innovations Ltd

Oxo Tot

11.2 F021

P60 P009

TRL Limited

Weybury Hildreth Ltd.

10.1 G020 H021 11.2 G040 11.3 B040 C041

Website: www.oxo.com Tel: 0114 242 0405

Worlds Apart Ltd. 11.1G039 Maguari

A040 B049

Website: www.worldsapart.com Tel: +44 800 3898591

Website: www.maguari.com Tel: 01293 774924

Oyster

111 A021

PacaPod Ltd.

11.1 C050

Pink Lining Ltd. Primary Products Ltd. Mamas & Papas Limited Marresa LTD Mayborn Group

11.3 G040 H049 11.1 A031

Prince Lionheart (UK) LTD PurFlo Ltd

11.1 C024 D029 11.1 E039

Rainbow Designs

11.1 G053

Micralite Ltd.

11.3 C008a

Ramili Group, Ltd

10.1 C044

Milton pharmaceutical

11.1 A031a

REVELO LIMITED

Munchkin Inc.

11.1 C059 11.2 E050 F059

111 C049

ShadeMe Ltd.

11.1 A039

Shea Mooti Skincare Ltd

11.2 B051

My Buggy Buddy

11.1 C073

Sheldon International LTD

11.3 C020

My Carry Potty Ltd.

11.1 B050

Shnuggle Ltd.

11.1 C080

Naturalmat Ltd.

11.1 C060

Silver Cross Ltd

10.2 E081

38 nursery today

11.1

11.2 G018 11.3 B048 C049

11.2 B020 C027

Moba, Premiere Baby Ltd.

Yoomi

List correct at time of print.

C071

Next2me and Boppy

your best friends for bonding together Chicco Next2me is the original side-sleeping crib with a practical fold-down side that allows you to feed your baby while lying comfortably in your bed. Pair this with Boppy, the hug-shaped pillow that provides a soft and cosy embrace for baby during feeding. Feeding Time isn’t just about giving baby essential nutrients during their first months; it’s about strengthening the bond between mother and baby. And we think that’s beautiful.

CRIB

6

TRAVEL COT

6 different height positions

0

Adaptable to any bed frame

Feeding support

A nest to relax

To train moving

Learning to sit

Inclinable, help with congestion and reflux

Next 2 me includes a practical travel bag, to be easily stored and transported

Happiness is a journey that starts when you’re a baby.

w w w.c h icco.co.uk

For information on these products, contact us at orders.uk@artsana.com, or please call 01623 750870

Joie XXXX Stand: CC0-0, Hall CC-Ost This year Joie will be unveiling a series of product innovations for the trade at this year’s Kind & Jugend.

The new collections will include a showcase of wheeled goods, car seats and indoor items and builds on the success of the previous launches of the Chrome Plus Pram and i-AnchorSafe Car Seat system.

Visitors to the stand will get a sneak preview of the new lines and whilst they’re strictly under-wraps at the moment all of the new products encompass style and innovation whilst retaining all the practicality you would expect from Joie.

Don’t miss out, be the first to see the new Joie lines. Book an appointment and visit the stand CCO-0 in Hall CC-Ost.

Tel: 01889 808 900 Email: uksales@joiebaby.com

Trostisar TTTT Passage 10/11 aisle P stand 002 Trostisar is proud to launch its latest innovation, the Glow-In-The-Dark Cuddly Plaster, at the Kind & Jugend Show. There are six adorable character plasters which combine a soft, strokeable body with a cute glow-in-the-dark heart. A child can wear it on their arm or pyjamas, or even place it onto the wall before the lights are turned out. The heart of a friend glows in the dark as the child gently drifts off to sleep. It is the newest product in our Gentle Sleep range, a range of products specifically designed to comfort children as they fall asleep.

For babies suffering from a cold or colic, our bedblocks raise the end of the cot to make breathing easier (as recommended by the NHS). The cuddly blankets provide a soft friend with magical powers to cuddle, helping children to overcome fear of the dark.

Email: info@trostisar.co.uk Web: www.trostisar.co.uk

Plastmetic SSSS Hall 10.2, Stand: A031 The Karibu folding bath is a very popular item for mothers! It is specially designed for those living in a city environment where space is limited. The extra leg support makes this bath usable on any flat surface. It also features a heat sensitive bath plug that indicates the water’s temperature for baby’s safety.

Apart from the bath tubs, they also supply cushioned toilet seats, hip seats, bath seats, stepstools, PVC bath mats, safety items, feeding items, bath sets, etc.

Visit them in hall 10.2, Stand: A031.

Tel: +852 2420 2168 Web: www.karibubaby.com

40 nursery today

Joolz Geo Today + Tomorrow + Together For every family adventure

Visit us at Kind und Jugend 2014 For an exclusive ďŹ rst look at our newest products!

Hall 11.1, Aisle B Stand 008 my-joolz.co.uk facebook.com/JoolzUnitedKingdom

Hall 11.1, Stand: A41

MaByLand’s ‘ISA’ Promise

I

SA - Innovative, Stylish, Affordable products are exactly what every consumer is looking for and what MaByLand promises to deliver!

Building on their multi-award winning range, MaByLand will be launching their brand new and improved Baby Carriers and Changing Bags this September at the Kind & Jugend Nursery Fair in Cologne as well as an exclusive and unique product – the Travel Changing Bed!

have been made to the luxury collection, delivering at a reduced retail price £49.99 (a 28% savings), making them an excellent value purchase - another ISA promise!

Building from the award winning “MATchel” innovative design and with dad’s view point in mind, MaByLand has now transformed it to a new Satchel Changing Bag. Using the same smart fabric and similar design, it has become a spacious changing bag with an open top zip that provides an easier access whenever necessary. This will appeal to both parents making it a truly sharable changing bag.

BABY CARRIERS The 3 new baby carriers; Trek Baby Carrier, Snuggle Carrier and Luxury Duo Front & Back Carrier; will be launched with the “ISA” promise.

Offering additional support and increase in comfort to parents; easily adjustable design to tailor fit all different body shapes (both baby and parent); free inclusion of two most essential accessories that parents could ask for; and lastly a style that is acceptable to both parents.

The proven best seller of the Trek Snuggle Carrier will be improved by the additional waist-belt support for parents as well as the adjustable leg room for the growing baby, hence lasting longer from newborn until 18 months; with the same retail price of £59.99, it greatly makes this new Snuggle Carrier an irresistible buy than ever before!

The newly Luxury Comfort Carrier (recently spotted by celebrity Peter Andre) will offer an additional back position from 12 months onwards, making it the new Luxury Duo Front & Back Carrier, a more comfortable carrier with an older and heavier child (upto 3 years old).

This luxurious style is greatly complemented by the matching luxury changing bags which will have colours suited to both parents.

All the baby carriers packaging box will be freshly rebranded and designed to offer a fresher and distinctive look for retailers’ shop floors, drawing attention from their customers.

CHANGING BAGS Both Floral and Luxury collection have been a great success and by improving the interior with a MaByLand branded lining will highlight the detailed and thoughtful process of their design, making them a worthwhile buy and further sustain their permanent presence within the consumers.

Without compromising the luxurious look or the quality feel that all consumers appreciate from the MaByLand brand, careful subtle changes 42 nursery today

NEW EXCLUSIVE PRODUCT TO SHOWCASE AT KIND & JUGEND MaByLand’s innovation continues to thrive, they will be showcasing an exclusive and unique product, the “Travel Changing Bed” at Kind & Jugend. The unique feature of this product is clear in the name, it transforms from a simple changing bag to a travel bed for your baby! It is lightweight and can change into a bed within a minute, ideal for travelling to either hotels or relatives, especially for those who like to lose the bulk of a travel cot. A product not to be missed at Kind & Jugend!

NEW SERVICES & INNOVATION DIVISION – PRIVATE LABEL & SOURCING MaByLand innovation does not stop at their own branded products, they are also eager to assist other brands, delivering their dreams.

With over 20 years experience in MaByLand’s private label team, they specialised in all type of soft goods within the industry. Ranging from travelling products such as baby carriers, changing bags, bottle bags, buggy accessories; to soft toys, sleeping bags and many more.

Whether it is brainstorm sessions on ideas, product designs, product developments, packaging designs, manufacturing process, sourcing, testing requirements, quality checks inspections, supplier management, consumer stamp of approvals; MaByLand can tailor the project to your needs.

All of the suppliers are certified to ISO 9001, ICTI and RoHs; all working with reputable brands internationally and will be auditable according to specific requirements.

To view MaByLand’s new ranges and services, be sure to visit them at the Kind & Jugend in Hall 11.1 Stand A41, in the UK pavilion this September!

Tel: +44 208 879 0080 Email: enquiries@mabyland.com Web: www.mabyland.com

6 - 48 months

Fuss-free toddler reins!

ToddlePak fits from the front and fastens securely at the back in one quick, simple movement. The unique clip allows parents to easily adjust the shoulder and waist straps simultaneously for a comfortable, secure fit. The rein can be used both as a training rein for first steps and a leading rein for bigger adventures! RRP: £16.99

Features 1

Comfortable and secure fit

4

2

Unique safety clip

5

3

Easy to adjust

Combined training & leading rein Reflective detail

Stand B0 40 Hall 11.1

1

3

2

5 4

Betsy

Bert

Dudley

Leeroy

Mylo

Felix

Pioneering children’s travel gear |

trunki.com

Ollie

Travis Designs

WWWW

Hall 11.01, Stand: D031 It’s all about the Disney Baby dress up apparel range and Sophie la girafe for Travis this Autumn.

Winning two licences with such great appeal and worldwide exposure has created a storm amongst retailers. Travis Designs have been working hard to develop some wonderful styles that will hit the market in September for these two popular brands.

Starting with Disney Baby - An iconic worldwide brand. Creating magical moments right from the start with babies first Disney experience.

The Disney Baby styling is offered from 0-2 years featuring a host of lovable characters The stock range hitting stores in September include the all-time favourite character Winnie the Pooh and friends along with Mickey and Minnie Mouse, Marie, Patch from 101 Dalmatians and Muppets – Kermit. The styling will include soft and cosy plush all in one styles, cuddly tabards and tutu dresses. There is more development in the pipeline as well as a soft jersey cotton range for up to 12 months.

Sophie la girafe was born in Paris (France) in 1961 and has become a legendary toy. Sophie is a wonderful character loved by Babies across the world. We are delighted to be working with the Sophie la girafe team on styles for 0 -3 year olds. The four launch styles include a cosy plush all in one with a character moulded head and hood, the popular soft tabard style with hat, a pretty jersey tutu with a gorgeous net skirt and a puppet for everyone to play with. Established for over 50 years, this classic product licence now extends to baby dressing up styles.

Kind und Jugend 11-14th September, Cologne, Germany – Hall 11.01, Aisle D, Stand 031 (Disney Baby and Sophie la girafe)

Tel: +44 1442 289898 Email: costumes@travis.co.uk Website: www.travis.co.uk

www.eastcoastnursery.co.uk

44 nursery today

Tiny Tatty Teddy Strollers xx

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UK

Hall

11.1

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Cologne 11th-14th 11th-14 Sept 2014

Design by Comvito.co.uk Featured products from Obaby

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UK Distributors

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www.obaby.co.uk 0845 078 0290 Scan here

Focus Sock-Ons

One sock, two sock...

How many socks do you reckon a baby looses in their lifetime? Ten or twenty? Maybe more? Worse still, it always seems to be one in each pair!

Hall 11.1, Stand: A039a

W

ith a family of six small boys to take care of, Kezi Levin had to do something about her family’s sock bill, and so came up with the idea for Sock Ons, an amazingly simple little gadget to stop socks going astray.

Made of soft, stretchy material, Sock Ons are designed to fit over regular socks, keeping them firmly in place no matter how hard your baby kicks and tugs. It really is one of those ideas you wish you’d thought of first!

‘These Socks Ons are brilliant,’ said mum Rebecca, ‘not even my determined daughter was able to remove her socks when she was wearing these. Everybody comments on what a wonderful idea they are.’

‘This product is absolutely fabulous; it does exactly what it says on the tin. I keep a stash for baby gifts!’ Lucy, Essex

Mocc Ons are marching off the shelves Having found a solution to one parenting problem, the Sock Ons brand has expanded to include more ingenious little products, both designed to make life easier for parents and more comfortable for children.

Mocc Ons are moccasin style slippers, designed to fit babies from six months up to three years. They’re made of a lovely soft and stretchy cotton, stitched to a real leather sole, which helps to prevent slipping. At this time of year in particular they are ideal for ensuring that little one’s toes stay toasty, however cold it might be outside.

Mocc Ons are already a firm favourite with parents like Fiona. “Since we got them,” says Fiona, “Isaac refuses to take them off ! We have wooden flooring downstairs and it can be a little cold underfoot, so these really keep his tootsies cosy and warm and the best part is that they are 100% washable.”

Mocc Ons keep rolling out new designs…

At Kind und Jugend Sock Ons are launching new Nautical Stripe and Floral Ditsy Mocc Ons. They join the everpopular Rainbow Stripe and Ballerina designs. Retailers are already excited with the new range, and they are sure to be just as big a hit with style conscious parents looking for an easy way to keep feet snuggly.

Mocc Ons are extremely versatile in store, easily displayed in a counter top unit or hung on shelving hooks, plus they make a perfect impulse buy when placed near the till!

Like all products in the Sock Ons range, Mocc Ons 46 nursery today

are designed to be funky, practical, fashionable and, most importantly, washable! With an RRP of just £9.99, Mocc Ons are an affordable designer product and when twinned with Sock Ons or Dribble Ons, make a lovely gift set for new parents.

Catch those dribbles!

Dribble Ons are bandana bibs made from a really lovely blend of pure cotton and terry toweling, and draw the dribble away from clothes and skin, keeping baby dry and happy. The two stud fastening allows Dribble Ons to grow with baby and the quality fabric ensures they can be washed time and again.

They’re stretchy too, so are very comfortable to wear. The best thing though? The gorgeous colours and designs!

Babies are on their knees for Plod Ons! The latest product from Sock Ons is a massive hit with parents Plod Ons are the latest addition to the Sock Ons family of simple yet brilliant baby gadgets, and are designed to protect baby’s knees as they crawl around on hard floors or scratchy surfaces. Made from a lovely soft and stretchy cotton, they fit snugly over tiny knees without restricting movement and are ideal for the summer months when delicate knees might otherwise be bare.

Set on Success!

Since coming to market, the Sock Ons brand has made a massive impact in the baby industry, winning numerous awards and quickly becoming a ‘must have’ for all babies!

When CEO and inventor Kezi Levin set out, she was advised by business people to sell her invention to a producer and walk away- but she decided to go it alone. The fact that others told her she would never do so only spurred her on to prove them all wrong! Over a million Sock Ons products have been sold to date. They are available in most major UK retailers and are distributed in over 20 countries around the world. With six sons (yes all boys!) this young British designer has her hands full with a growing family and burgeoning business. Definitely one to watch.

Tel: 0208 451 1516 Email: info@sockons.co.uk Web: www.sockons.co.uk

Rise and Shine

From

to

Sleep Tight

Kids lifestyle brands that make family life easier and more fun

Visit us at Kind and Jugend show in Hall 11.1 Stand G-039 For more information please phone: 0845 60 22 119 www.worldsapart.com

Cuddledry

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The Cuddledry team will be offering sneak previews at Kind und Jugend of a range of beautifully packaged accessories being introduced to join their core range of baby and toddler specialist towels. Designed as strong ‘impulse buy’ items, each of these smaller items comes with box packaging ideal for gifting, and clear unique selling points so they really stand out.

Polka dot rubber ducks, sponges, hand towels, washcloths, washmitts and more, will be presented in a brand new coordinated set of box packaging, suitable for both hanging or shelf displays.

The toddler hand towel is a new addition to the Cuddledry range, designed to encourage little ones to wash and dry their hands, and made with antibacterial bamboo fibre. It joins tried and tested accessories from Cuddledry which have all received a packaging makeover for easy display, and shout their ‘buy me’ messages loud and clear!

A media favourite is the adorable ‘Cuddleduck’ (featured in the Daily Mail and Hello!) made with 100% natural materials, tested fully to confirm it is safe for babies to play and chew at bathtime.

Their bestselling Cuddletwist will also shortly be available in new box packaging which will act as POS in itself, transforming a practical product into something which could also be a superb stocking filler or gift for a little girl.

For a meeting at Kind und Jugend please email sarah@ cuddledry.com or for more information please email us on trade@cuddledry.com

Tel: 01823 323363 Web: www.cuddledry.com

Little Champ

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Hall 11.1, Stand: D071 Little Champ brings an interesting twist to the sensory toy market as each toy is sports themed. The range includes tennis, golf, football and rugby. Each toy has been adapted especially for babies. For example, the Little Champ baby tennis racket has a squeaky handle, a rattle in the ball and the strings crunch. Each toy uses contrasting colours – black, red and white – to stimulate baby’s early senses. The range now includes activity play gyms, including a Football themed activity play gym.

Whilst Little Champ toys are ideal for babies, they are designed to be fun for parents and grandparents to play with too. The collection was designed with parents in mind as much as children. It’s clear that toys which encourage development of hearing, sight and touch as well as life-skills such as grip, dexterity, hand-eye coordination, balance and cause-effect are loved by parents and children alike.

By building a brand with a sporting theme, the Little Champ range encourages parents, grandparents to interact with their babies with toys that the whole family can identify with.

The Little Champ is constantly expanding the range to include more sports and new variations of traditional sensory toys.

Each toy is safety tested to European (EN71 and Reach) and US safety (ASTM) standards.

Pricing Each toy is attractively priced: RRP for the Tennis and Golf EURO 13.00 RRP for Rugby and Football EURO 17 RRP Activity play gym EUR0 70.00

Tel: +44 (0)7917 123284 Website: www.littlechamp.co.uk

48 nursery today

One simply must think pink…

Darlings! Ooba travel system is having a thoroughly pink moment. Order Ooba Kimono quick smart – it’s flying out of stores and up wish lists everywhere.

DARLINGS, DO BE SURE TO HOP OVER TO WWW.COSATTO.COM TO CATCH THE FULL OOBA PARADE OR TELEPHONE 08000 149252 OMEET OOBA AT KIND UND JUGEND UK PAVILION – HALL 11.1O

Don’t miss all the excitement from one of the leading nursery sleep brands at The Gro Company Hall 11.1 Stand A-007

The Gro Company will be revealing their BIGGEST launch at K&J

I

NNOVATION - The Gro Company introduces the Gro-hush: Innovative and unique, complete with a worldwide patent. This baby calmer is set to be the next ‘must have’ baby product for new and expectant mothers across the globe!

From the 1st September 2014 the Gro-hush will enhance the lives of parents and babies alike.

This innovative product is a sleek, portable hand held baby-calming device. It transmits soothing ‘white noise’ directly to your baby where ever you are, keeping them relaxed and happy.

White noise White noise is a growing parenting essential and a tool commonly used as an effective way of calming distressed and crying babies, often being used to soothe them to sleep.

The noise mimics the familiar continuous sounds

50 nursery today

the baby hears in the womb which is reassuring and calming for the baby. The Gro-hush has a choice of three soothing white noise sounds to choose from, mother’s heart-beat, rain falling on a tin roof, or ocean waves which are all set at a safe volume, unlike other white noise products.

The Gro-hush is the only handheld portable white noise tool that only babies can hear, and doesn’t disturb those around you. As it’s portable, dad or grandma can also use it confidently to soothe and calm little one. The perfect solution for travelling or any occasion when you’re away from home, such as on planes or in restaurants.

The Gro-hush comes with a robust travel case – perfect to slip in to your changing bag, and a must have for all mothers out and about.

The Gro-hush is truly one of a kind and has been shortlisted for the prestigious Kind Und

Jugend 2014 Innovation award.

SRP £34.99

New Fashion Collaboration The Grobag meets the great outdoors with exclusive fashion collaboration with Anorak, combining the best of British fashion with the multi-award winning Grobag. Bold and instantly recognisable designs with definite standout appeal.

The Gro Company, makers of the multi awardwinning Grobag, the leading Baby Sleep Bag brand, have just launched a special range of Anorak designed Grobag Baby Sleep Bags.

The new A/W Anorak Grobag collection sees The Gro Company’s first ever fashion collaboration with iconic British design brand Anorak.

Both British brands have worked together to create a range of four Grobags with iconic Anorak prints inspired by childhood camping adventures.

The prints include the bestselling Kissing Rabbits, Rolling Hills, Kissing Squirrels, and new Trundling Tractors – bringing that special British

countryside feeling indoors when the lights go out.

The range comes in distinctive and beautiful packaging that complements the core grobag range. All designs available in 0-6 months, 6-18 months and 18 – 36 months with a choice of 1.0 tog and 2.5 tog. SRP from £33.00

Showcasing The new AW 14 designs for Grobag, Gro-swaddle, and Gro-suit ranges – your essentials for the coming season: • •

• •

99% of consumers recommend the grobag The only Baby sleep bag recommended by cot death prevention charity The Lullaby Trust.

Premium 100% cotton outer lining and washable at 40 ° C. The best ever zips you can buy which are securely hidden away.

Award winning! The Grobag is the most award winning baby sleeping bag as voted by parents.

•

•

•

British Standard – the UK’s first sleeping bag to meet BSI standard, not all sleep bags meet this standard.

Safety – Grobags have lots of safety features like double poppers and zipclick covers.

They also include a complimentary nursery thermometer in 0-6 and 6-18 month sizes.

Available in side zip, front zip and travel style.

From 0-6 months, 6-18months, 18-36 months.

Choosing a tog is made simple with our tog tree – 0.5 tog, 1.0 tog, 2.5 tog and 3.5 tog.

The only thing left for you to decide is which NEW AW14 design you’d like to stock from Mr Moose, Fly A Kite, Little Chief, Peek A Boo, Rascal Racoon, Tribal to Starlight. SRP from £20.00

The Gro-swaddle The ultimate bedding solution for new-borns, designed with the latest safe sleep research in mind.

No Velcro, poppers or ties and soft stretchy cotton jersey so you can’t swaddle too tightly.

The blanket is specially shaped, so there is enough fabric to keep the baby snug, but not too much so they don’t overheat. Recreates the comforting feeling of being in the womb.

Suitable for over or under arm swaddling • • • •

Lightweight 100% cotton Available in twin packs 0-3 months (max weight 14lbs/6.5kg) New AW14 designs include: Spotty Bear, Up and Away, and Ladybird Spot. SRP from £12.50

The Gro-suit All-in-one sleep suit with quilted sleeves, the perfect partner to a Grobag.

The Gro-suit is a one of a kind sleep suit specially designed to be used with a Grobag or without effecting the tog rating on the bag. It has

quilted sleeves that provide additional warmth on the areas not covered by the Grobag, whilst the single cotton layer under the Grobag ensures baby does not overheat.

The Lullaby Trust recommends Innovative- the only one of its kind Co-ordinating – designed to perfectly compliment the Grobag range Best used with a 2.5 or a 3.5 tog Grobag to keep your baby comfortable from head to toe.

Sold as a twin pack with complementing designs.

Available 0-3 months, 3-6 months, 6-9 months and 9 -12 months. New designs for AW14 are Blue Spots and Pink Hearts. Sold in twin packs SRP from £14.99

The Gro-egg Stylish and safe nursery essential. With so much to think about with a new baby and keeping an eye on room temperature is an important part of safe sleep.

Consumers have made the Gro-egg an essential nursery item since its launch 7 years ago. With its iconic egg shape and easy to understand temperature display the Gro-egg continues to be an evergreen part of our product portfolio.

The Gro-egg emits a soft glow that changes colour depending on the temperature of the room. Parents can see at a glance at it to see the temperature and then ensure they are dressing their baby correctly for safe sleep.

Consumers consistently rate it highest amongst nursery items: ‘The Gro Egg. We are obsessed with it. It’s like our little guru. One of the most used sentences in our house when deciding what our little one should wear for bed is “but what does the egg say?”‘ Hayley NoonFacebook.

The Gro-egg has just won the Loved by Parents ‘Best Nursery Accessory’ Gold Award for the second year in a row.

SRP £21.99

The Gro-clock This leading nursery clock helps young children understand when it’s time to get up, with its friendly stars and sunshine, this product gives parents extra hours of extra sleep each night.

The Gro-clock has won numerous consumer awards including Loved by parents best Sleep aid, Silver award, and the Gold for the best Baby and Toddler gear from Pushchair Trader.

The Gro-clock is one of their bestsellers, they sell a Gro-clock every 3 seconds!

5 star retailer reviews and success stories from parents have made the Gro-clock a cult item amongst the families of early waking toddlers. Father of one Marc Charles said ‘The GroClock is an absolute godsend with our toddler’.

SRP £29.99

parenting purchase.

This new, totally unique dual-function, eco-friendly LED night light is easy to install, transforms a normal overhead light into a multifunction night light and bright light in one.

Essential baby night time checks are easy with the room bathed in a gentle glow. Simple controls: 1 click turns on the gentle night light, 2 clicks turns on the main bulb.

Francine Bates, Chief Executive of the Lullaby Trust says ‘The Gro-light provides an ideal low level of light to help you check on your baby without disturbing them’.

The feedback from parents has been unanimously feedback has been unanimously positive: ‘This is quite simply a genius idea with a capital ‘G’.” Mummy Fever.

The Gro-light is truly a great parent innovation and has been shortlisted for the Kind und Jugend innovation award.

SRP £17.99

The Gro-light New into the nursery market this year and already a favourite with parents the Gro-light is an essential

Tel: +44 (0) 844 557 2985 Email: trade@gro.co.uk Web: www.gro.co.uk

nursery today 51

Worlds Apart

SSSS

Hall 11.1, Stand G-039 This year, Worlds Apart has unveiled a fresh new look and tone of voice for its corporate brand and suite of masterbrands, which includes HelloHome, ReadyBed GoGlow, ReadyRoom, and GetGo. Well respected in both the toy and furniture industries, Worlds Apart has over 30 years experience and is a name synonymous with fun, yet functional products; appealing to parents andchildren alike.

During the show, HelloHome - the NEW go-to-brand for children’s bedroom furniture will be on display. Established as the UK’s number one supplier of toddler beds, Worlds Apart has experienced significant growth within thetoddler bed market and has grown the retail category by £12 million since 2010.

W E NE NG OW RA T N OU

Its new line of Spring/Summer 2015 toddler beds offer a safe, age appropriate solution, andsees the introduction of the BearHug, and StarBright Toddler Beds. Designed to ensure tumble-free nights with shaped sides and protective arms to keep little ones safe.

In addition to toddler beds, the BearHug, and StarBright range includes bedroom furniture – making it a multi-functional range that helps to create the perfect kids’ bedroom.

ReadyBed the original all-in-one sleeping bag and bed, GoGlow night-light range, and ReadyRoom Wall Stickers will also be on display.

Tel: +44 800 3898591 Webs: www.worldsapart.com

The Perfect Partner for the local retailer

•

Exceptional quality prams and strollers made in Sweden/Europe

•

Stability - Established in 1925, we are Europe’s oldest active pram factory

•

An established business idea to support physical, speciality retail stores only

• •

Dedicated UK Sales & Service Centre O Order what you want for when you want it, 24 24/7 on our online ordering system

Visit us at Kind + Jugend Hall 10.2 Stand E060 For more information and to become a stockist: F

01159 646 979 info@emmaljunga.co.uk 01 www.emmaljunga.co.uk

52 nursery today

NEW!

014 K&J 2 .1 Hall 11 0 B04 Stand

Trunki Travels

Ding ding, all aboard!

2014 has been Trunki’s busiest year yet. It started off with the launch of Yondi, their new travel pillow, followed up by the launch of licensed Trunki and BoostApak offerings from Hello Kitty and Lotus F1, and there’s lots more still to come for A/W 2014.

Meet Boris the Trunki Bus, a true British gent who loves to travel! The Trunki Bus is hitting the streets in October, also in time for the Christmas rush. With Union Jack detail and a sticker pack featuring adorable animal passengers, it’s sure to be a hit with young drivers.

Like Bronco and Bluebell, Boris will be manufactured exclusively in their UK factory using the latest in-mould printing technology.

Toddle down to Trunki Kind and Jugend will celebrate the launch of their brand new fuss-free toddler reins, ToddlePak. Available in a range of 7 cute, colourful characters these are the reins that toddlers want to wear! Unlike other reins it fits from the front and fastens securely at the back in one quick, simple movement. The unique clip allows parents to easily adjust the shoulder and waist straps simultaneously for a comfortable, secure fit.

The rein can be used both as a training rein for first steps and a leading rein for bigger adventures!

5 Year Guarantee Trunki have always excelled in customer service, but this summer they’ve taken things to the next level by offering a free 5 year guarantee with every suitcase. All customers need to do is register their suitcase at trunki.co.uk post-purchase.

Since Trunki launched back in 2006 they’ve always followed a re-duce, re-use, recycle ethos. Their best-selling suitcase is built for disassembly meaning that any returns can usually be fixed with replacement parts, preventing their products ending up in landfill sites. The new guarantee sets them apart from their competitors, and shows just how confident they are in the quality of the products.

Giddy-up and Get set. Go! Yeehaa! Saddle up for the arrival of Bluebell and Bronco. These four-wheeled wonders have galloped their way into the Trunki line up just in time for Christmas 2014.

The adorable equine additions are perfect for pony-loving princesses and wannabe rodeo cowboys alike.

Bronco is a loyal steed, and despite his name he’s never been known to buck!

He comes complete with a worn leather effect saddle, blue and white star trim with a shining Sherriff’s badge to prove his authority.

Bluebell is quite the fine filly, with a purple polka dot trim, shining silver stirrups and a striking blue rosette. Bluebell and Bronco even have their own plush fleece tail.

www.trunki.com

Boris

What’s next?

Never one to rest on their laurels, Trunki will continue to innovate, revolutionising the children’s travel sector. They’ve a top secret launch that will be revealed at The Baby Show in London’s Olympia at the end of October, and next May is another key date in the calendar for their biggest launch since their original ride-on suitcase.

To find out more about what’s coming, visit Trunki at Kind & Jugend’s British Pavillion, Hall 11.1, Stand B040.

Bronco Bluebell S H E R IF

F

Visit us and view both the Disney Baby and Sophie la girafe ranges at:

* Autumn Fair, 7-10 September, Hall 5, Stand A29/31 * Kind & Jugend Show, Cologne, 11-14 September, Hall 11.1, Stand F31

TRL Child Safety Centre TTTT Hall 11.1 Stand A 45 TRL’s Child Safety Centre is the UK’s only accredited laboratory for the regulatory type-approval of child restraint systems. TRL also provides research, consultancy and bespoke testing for government and private clients in the automotive industry and specialist training packages for retailers and road safety practitioners. They have over 40 years’ experience of reducing fatalities and serious injuries to children and offer a team of globally renowned experts to service your needs.

They are particularly proud of their Child Seat Rating Scheme which provides manufacturers with a means of benchmarking their products against their rigorous and transparent performance ratings. The TRL Rating Scheme was developed from evidenced-based research and followed extensive consultation with retailers, manufacturers and consumer authorities.

In an exciting new development, TRL provided turnkey services to Guangdong Inspection and Quarantine Technology Centre (IQTC) to establish a new state-of-theart testing facility in China. With this new venture, TRL and IQTC can offer expertise in Chinese regulations and import/ export policies and can help UK businesses to access the Chinese market.

To find out how they can work with you, visit them on stand A 45 in Hall 11.1

Web: www.trl.co.uk

Prince Lionheart

SSSS

Hall 11.2, Stand: G018 Prince Lionheart took the same intrauterine womb sounds that have been trusted by midwives and used in maternity wards around the world since 1975 and put them in a redesigned, rechargeable sound box. New and improved, the sound box now has a 15 minute auto-shut off timer and comes with a remote control that allows you to turn it on/off, control volume and shuffle sounds from afar.

Along with the familiar womb sounds, the sound box features ocean waves, 4 lullabies, white noise, and a 5 minute custom recordable feature. Its energy-saving standby mode comes with sound and motion sensors that will reactivate the sound box if Baby cries or the sound box is moved.

The sound box fits into the back of the bunny and the bunny includes a hook and loop fastener strap for hanging onto the cot, pushchair, or car seat. Babies will love the bunny’s soft SILKIE ears, perfect for tactile stimulation.

Despite the enhanced features and creatures, it’s the same magic inside the sound box that’s been helping transition babies from the womb to the world since 1975… with a few extra features to make life with Baby a little easier.

Tel: +44 20 89977054 Web: www.princelionheart.com

Shnuggle

TTTT

Hall 11.1, Stand: C80 Shnuggle design beautiful, innovative baby products for modern parents. This year they are excited to launch fantastic new products at the Kind und Jugend fair, all of them appealing strongly to the European market.

Visit the Shnuggle stand to see the exciting new fabric range for the award-winning Shnuggle Basket. The new designs are beautiful, subtle, and modern: everything parents and retailers associate with the Shnuggle brand.

The Shnuggle stand range is being expanded, with the addition of grey rocking and folding stands to their popular natural pine and white ranges. Driven by European customers, they cannot wait to see them in shops throughout Europe!

The Red Dot award-winning Shnuggle Cosy Baby Bath has been so well received that they have designed an innovative stand for it. Like all of their products, their stand has been designed to make parents’ lives easier. There are several clever features that make the Shnuggle Bath Stand truly unique.

They’d love you to come along and see what it’s all about.

All Shnuggle products are available for export. They are seeking distributors across Europe, so please call over to learn more.

Tel: 028 9181 5169 Web: www.shnuggle.com

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Come and see us at Kind + Jugend Congress Cent re East, Aisle C Number CO-0 (4th Floor)

a hand to hold. a hand to fold meet mimzy snacker™ I’m light and compact because it’s the small things that matter most. I fold with one hand because everything should simply make life easier.

One hand, compact fold!

Frame folds with one easy motion—pull strap in seat, and presto—it’s folded.

simply brilliant.

bring the kids™ Share the joy at joiebaby.com For all sales enquiries, please contact Joie UK on: 01889 808 900 or email: uksales@joiebaby.com

Brilliant Baby Products XXXX Hall 11.2, Stand: D-040

Diono

SSSS

Hall 10.2, Stand: F19 Discover brand new collections at Kind Und Jugend from Diono, the award winning, forward thinking, children’s travel brand, and car seat experts. Diono are introducing a selection of innovative products at the 2014 Kind & Jugend trade fair; among which is a much anticipated new car seat, set to redefine the market and lead the way in safety and comfort for little ones in the back seat.

This new development makes big advances in innovation using new technology with engineering at the fore. In fact, engineering is at the heart of everything Diono do, and safety is the top priority.

This has already been demonstrated by the huge demand for Monterey 2, the most technically advanced high back booster available on the market. The focus at Diono is always on what protects children the most, keeping them safe when they are travelling in the car.

The launch of this brand new Diono car seat will revolutionise the way parents think and behave towards child car seat safety.

This car seat will be the only one to protect children in the car from birth all the way to teenage years! That’s up to 12 years use, the most of any car seat on the market. Furthermore, it has the highest rear facing capacity and the highest forward facing capacity in a 5 point harness of any car seat on the market. It is everything Mums and Dads need in terms of safety and longevity, configured any way they want and all in one complete package!

Of course for children, comfort is everything, so Diono have included luxury memory foam padding, super soft fabrics and the widest seat available so children from newborn to 12 will ride in comfortable support and style. So much development has gone into this product, it’s a must see at Kind & Jugend and an amazing retailer opportunity for 2015.

Diono will also be entering a new retail category this year, having used their world-wide travel expertise to provide complete sleep and entertainment travel solutions for babies on the move.

This new collection of products will bring unique combinations to market that have never been seen before; with one simple aim, to take the hassle out of travelling with young children and infants, and to make the journey as smooth and safe as possible.

As Diono retailers already know, working with Diono offers great products and partnerships. The opportunities for 2015 go even further and present a truly unique and unrivalled proposition. The Kind und Jugend exhibition is the chance to find out more, see the exciting new products and meet the Diono experts. All retailers are recommended to stop by the Diono stand in Hall 10.2, location F19.

Tel: +44 1827310557 Website: www.diono.com

58 nursery today

Brilliant Baby Products are working in partnership with Lime Tree Europe to introduce new, popular and attractive products from North America to the British and Irish markets.

Brilliant Baby Products see themselves as a ‘dream come true’ for baby product makes and inventors as they offer the full spectrum of integrated sales and media services with a one source solution. They operate a state of the art distribution facility in Philadelphia with a strong team of experienced and enthusiastic people.

Lime Tree can also offer lengthy experience not only in the baby products markets but in import/export logistics and product sourcing. We aim to connect and match people with the right partner working in tandem to achieve mutual benefits.

In Cologne they are absolutely delighted to have the opportunity to introduce you to over ten vibrant and exciting brands all looking to work with you. They look forward to welcoming you on the Brilliant Baby Products stand.

Tel: 01422 399455 Web: www.brilliantbabyproducts.com / www.limetree.eu.com

Early Days XXXX Hall 11.3, Stand: D021 Early Days the Leicester based baby shoe manufacturer will once again be showing at Kind + Jugend.

On show this year will be the new Leather Collection including style Alex as worn by Prince George. Since the Prince has been in the public eye wearing Early Days shoes sales have increased by over 200% with the companies order book filling up fast for the remainder of the year.

Though Alex is now undoubtedly the best selling style the exposure Early Days has received around the world has boosted sales of their entire range.

The company has recruited more staff and are looking for more with the with an aim to reducing delivery times in the coming weeks.

In addition to the Leather Collection on show will be a selection of Baypod styles and the Early Days Special Occasion range.

All Early Days shoes are manufactured in the UK and have been since 1952 Stand D021.

Email: sales@earlydays.ltd.uk Web: www.earlydays.ltd.uk

Kind und Jugend 2014 Hall 10.2 Stand E-081

Skibz TTTT Hall 11.1, Stand: C-058 It seems Skibz have gone and done it again and this time, have surpassed themselves with the introduction of their brand new product Catcherz! Managing Director, Helen Bristol’s passion and determination back in 2004 is how the dribble bib phenomenon began, by turning the humble bib into one specifically designed for dribbling babies, a fashion item, a branded item, a dribble bib to be seen in. It comes as no surprise that Helen has turned her attention to and refreshed the tired old world of pelican bibs adding her usual sprinkling of quirkiness by thinking outside of the box.

Knowing that the simplest of changes can make a world of difference, the Catcherz adjustable fastening is positioned to the side, away from little ones hair.

Aged from 3 months and made using a soft rubberised plastic and with a deep pocket to catch all spills, Catcherz are durable, easy to wipe clean and dishwasher safe. Best of all, in true Skibz style, Catcherz are available in 3 bold funky designs.

Skibz claim that Catcherz is the only feeding bib you will need during your babies weaning years.

Swap bibs for Skibz is the company’s strapline and it seems more and more are doing just that!

Tel: 01747 840039 Email: info@skibz.co.uk

OXO Tot SSSS

Web: www.skibz.co.uk

Hall 11.2, Stand: F021 OXO Tot will be unveiling an all-encompassing collection of new products at Kind Und Jugend this year.

The international baby brand has brought its thoughtful design philosophy to a wide range of new products for parents and children starting with its new Seedling highchair. Created to provide baby with a safe and comfortable resting place during mealtimes, the Seedling is suitable from four months to three years and comes in three contemporary shades of green, mocha and graphite.

Other new additions include a new range of toilet training products, featuring a 2-in-1 Go Potty and Sit Right Toilet Trainer Seat. The 2-in-1 Go Potty is great for toilet training in any bathroom or when there is no bathroom and is available three vibrant shades of green, aqua and raspberry, whilst the Sit Right Toilet Trainer Seat is perfectly sizes for little bottoms and angled to promote the correct posture, available in green.

Also don’t miss the worldwide debut of the Nest Booster Seat suitable for tots from 9 months and the Perch Booster Seat from 15 months, boost tots to the perfect table height on grown-up chairs.

Come and meet the team in Hall 11.2, Stand F021.

Web: www.oxototuk.com

Onni Smart Care

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Hall 11.2, Stand: E037 Onni Smart Care enters the remote access video baby monitoring market in late 2014 with their smart, high-tech baby monitor that combines useful features, timeless design and lasting quality.

Equally useful at home or on the go, when monitoring young babies at sleep or older children at play, Onni appeals to a significantly larger demographic than traditional baby monitors.

The possibility to grant access rights to enable grandparents or other family members to be involved in the child’s life, and the possibility to connect extra webcams into the system to monitor multiple rooms or multiple children in nurseries or hospitals or other settings outside the home environment, make Onni completely unique in the category.

What also makes Onni stand out are the easy to use tools that help parents learn the baby’s needs and patterns, and the versatile features that help them chronicle the child’s growth and development.

Having generated considerable interest even prior to commercial availability with estimated availability in multiple languages starting this November, Onni is excited to premiere at Kind + Jugend.

The real mom and dad team behind Onni welcome interest at their stand: Hall 11.2 Aisle E No: 037.

Tel: +358 40 8352635 Web: www.sepsolutions.fi 60 nursery today

Now with Pebble Plus The first i-Size compliant infant carrier

New 2wayFamily The best safety for children; i-Size (R129) compliant and rear facing travel up to the age of 4 The new Maxi-Cosi Pebble Plus is the first infant carrier complying with i-Size (R129). It comes with a new high tech impact-absorbing material in the top side wings, resulting in enhanced side protection and improved safety performance.

It includes a new baby-hugg inlay for a better fit and comfort for a newborn. With Maxi-Cosi Pebble Plus and 2wayPearl, you can keep children rearward facing up to approx. 4 years old. What’s more, both seats click-in in less than a second on the 2wayFix Base.

New Ne

Pebble Plus

2wayPearl

Rearward facing Birth to approx. 12 months

Rearward facing Approx. 6 months to 4 years Forward facing 15 months to approx.

4 years

2wayFix Base Birth to approx. 4 years

The 2wayFamily complies to the i-Size (R129) regulation and is therefore the safest choice. Learn more about the i-Size regulation on www.maxi-cosi.co.uk/i-size For more information visit

www.maxi-cosi.co.uk/2wayFamily

Enjoy your new life

Maguari Hall 11.2, Stand: A40/B49 Maguari is looking forward to unveiling an exciting collection of innovative nursery products at this year’s Kind Und Jugend show. Visitors to Hall 11.2 Stand A40/B49 will have the opportunity to browse a range that is both top quality and unique in design, with items on display from Maguari’s top international brands and also its own, rapidly growing ISI.Mini collection.

The company is thrilled to be launching its own range of ISI.Mini travel accessories. Comprising of seven practical items to help with trips out, the range includes a handy Car Seat Gripper and Kick Mats, must-have Car Sunshades and Baby Mirrors, plus useful items for the pushchair such as a Buggy Rain Cover and Shopping Net. As the exclusive UK distributor for the New-York based Skip Hop brand, Maguari will be showcasing a whole host of new items such as the Duo Special Edition high-style changing bags, friendly-faced ‘Zoobrella’ umbrellas and cute food storage items from the popular Zoo range, plus a whole collection of fresh toys - colourful Bandana Buddies and entertaining Click Clack Hedgehog to name just a few.

Other must-see items on Maguari’s stand will be an exciting new addition to the BabyZoo

Hall 11, Stand: A050

Sleeptrainer range, together with the latest Muslin Bebe au Lait Nursing Covers, the multipurpose Buddy Feeding Pillow, award-winning Potette Plus and the unique Jahgoo WeePot for boys…. truly ‘Bright Ideas for Little People’.

Tel: 01293 774924 Web: www.maguari.com

Product Profile

BabaSlings Reborn BabaSlings Ltd is proud to announce this year’s Kind+Jugend marks a new era as the company is unveiling an exciting corporate rebrand. We made me Ltd, formerly known as BabaSlings Ltd, is set to become synonymous with excellence and innovation in babywearing. Crafted by experts and designed by artisans, the ‘we made me’ brand launches two new products to the market: the Wuti Wrap (a stretchy wrap) and the Pao Papoose (a 3-in-1 front and back soft structured carrier). The we made me brand personifies the company’s passion and commitment to deliver affordable carriers to satisfy every babywearing need. The award-winning and all-time favourite theBabaSling, which has already established itself as a parenting essential for short journeys or in the home, is joined by the Wuti 62 nursery today

Wrap. This innovative stretchy wrap is perfect for the fourth trimester when babies crave comfort and security. Completing the range is the eminently stylish and practical Pao Papoose which is set to become we made me’s signature product. With its patent-pending contour adjusters and ergonomic design, the Pao Papoose is not only the most advanced soft structured carrier on the market, but the comfiest for the wearer and the safest for baby.

All three carriers complement each other perfectly and provide the ultimate progressive carrying solution, allowing parents to wear their baby from birth to three years. Make sure you visit the we made me stand to find out more. Hall 11 Aisle A Stand 050.

Tel: +44 (0)1273 320 590 Web: www.wemademe.com

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Beauty that lasts

All our furniture is built to last – not just because we use the highest wood grades from sustainable sources and our own blend of cutting edge production methods and tried and trusted craftsmanship techniques, but because we continually strive to develop pioneering innovations with timelessly beautiful designs that ensure our products grow with your child beyond the nursery and complement your lifestyle.

Introducing two uniquely different cot beds with built in conversion innovation that lasts from birth to adult.

Dawn ™

Expandable Converts to

Toddler bed

Sofa

Single bed

Provence ™

Convertible Plus Converts to

Toddler bed

Double bed plus Sofa

www.boori.co.uk

Clippasafe XXXX Hall 10.2, Stand: D51 One of the leading child safety experts Clippasafe will be showcasing their award winning products at stand D51 in hall 10.2.

Stop by and you can check out their collection of baby and child safety innovations for the home and out and about; including locks and latches, multiple stair gate designs, bump belt for safer seat belt wear during pregnancy and Clippasafe’s signature safety reins and harnesses.

The entire range is designed with safety and ease of use in mind. The family brand has been trusted by parents and carers for over 50 years and continues to go from strength to strength with clever ideas and solutions, making each day that little bit easier for parents and safer for little ones.

You’ll be able to check out this year’s new Stroller Organiser - it makes managing trips out when laden with belongings, much less frustrating. With several compartments making easy work of organising both baby and grown up bits and pieces, as well as an insulated bottle compartment for baby’s milk - rummaging will be a thing of the past.

Clippasafe will also be unveiling exciting and fresh, new packaging designs so be sure to visit the stand and take a look!

Tel: 0115 921 1899 Web: www.clippasafe.co.uk

Fill n Squeeze

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Hall 11.1, Stand: A033

Butterick Vogue SSSS Hall 11.1, stand: C068 Wallies ‘Peel & Stick’ — making decorating fast and fun!

Wallies Baby offers a range of wall decor for the nursery. Appealing designs include Animal Tales, Zoo Baby, Elephants and Little Monkey.

For a more stylised feel, there’s Baby Dots, Baby Daisy and Rainbow Room. All are easy to apply, personalizing and brightening any plain wall or smooth surface.

The Woodland and Dino Growth Charts are a fun way to record just how quickly youngsters grow. Wall Play Murals, enable older children to create their own unique wall decoration, repositioning the pieces into different layouts. New designs this season include Rocket Ships and Antique Trucks. In the Big Wall Stickers range girls will love the Cute Fairies and Owls.

Chalkboard, available in a range of colours and shapes and Chalkmarker pen sets provide all the creative incentive that a budding Picasso needs.

All Wallies Peel & Stick products are suitable for most smooth surfaces. They are easy to apply, reposition or remove, leaving no sticky residue.

10% off orders placed at Kind Und Jungend.

For brochures and price list please contact Sue or Annie.

Tel: 0844 880 1262,ext 208 Web: www.butterick-vogue.co.uk 64 nursery today

Multi award winning Fill n Squeeze pouches are perfect for all ages for on-the-go pureed baby food to yoghurt in school lunch boxes.. It is a simple and cost effective food preparation system that offers parents the ultimate solution to provide their little ones with fresh and healthy food in an instant whether it is at home, or on the go. The complete system, which is 100% BPA free, is ideal for parents who want to prepare homemade, healthy food but without too much complication.

Parents using Fill ‘n’ Squeeze won’t need to worry about the extra cooking and will be able to incorporate preparation in two simple steps. Having prepared the family meal, pop it in the Fill n Squeeze jug, prepare it using the masher provided or a hand blender, fill the pouch, and then squeeze when the time is right! What’s even better is that the pouches can be washed and used time and time again, making this a much more cost effective option than buying pouches. Not only will parents know exactly what their child is eating, but they will be able to tailor the meals for little ones needs. Pouches are freezable, microwavable and reusable. www.fillnsqueeze.co.uk.

Made in the UK.

Web: www.fillnsqueeze.co.uk

Pregnant – now what?

Effortless. Ergonomic. Protection.

An infant carrier is even needed when you first transport the baby home from hospital. The choices seem endless. Which product should you choose? It should be effortless to use – easy to install in the car and on the pushchair. It should be ergonomic – comfortable for the child to lie in in a relaxed, wholesome position. It should offer protection – the assurance that nothing will happen to your little ray of sunshine should an accident occur.

Kiddy makes the decision easier with the new Evolution Pro 2 infant carrier.

The Kiddy Evolution Pro 2 is Effortless – easy to fit in cars using the enhanced belt guide or Isofix base Ergonomic – thanks to KLF technology, the baby can sleep in a relaxed, wholesome position. Tested and confirmed by experts (AGR) Protective – certified safety with the experience of a test winner *

*Certified and recommended by Association Forum Healthy Back – Better Living and Federal Association of German Back Schools. More information: AGR e.V., Pf. 103, D - 27443 Selsingen, Phone + 49 4284/92 69 990, www.agr-ev.de

Come along and enjoy some great British hospitality WWWW Hall 11.1, Stand: A049 It is without doubt that the UK Pavilion will be the dominant feature of Hall 11.1 of the Koelnmesse Exhibition Centre this year, covering a staggering 2500 square metres with over 60 UK companies participating. Visitors can’t miss it, the union flag will by flying in its full glory – and a warm welcome is guaranteed.

There is plenty to see, with lots of exciting new ranges from established exhibitors as well as numerous new companies showing products in the UK Pavilion for the very first time. All visitors are welcome to make use of the coffee and networking arena in the centre of the UK Pavilion – the perfect place to stop, peruse your copy of the UK Pavilion Directory and plan your visit to the companies you wish to see.

At 2pm on Thursday 11th September and 11am on Friday 12th, leading market research company GfK will be presenting thought provoking seminars in the networking arena, discussing buying trends in the UK versus the rest of Europe. These will give an insight into what are hot products for new parents and how much UK parents are spending on their babies compared with their European counterparts.

Come along and meet the BPA team on Stand A049 – they look forward to seeing you there!

66 nursery today

Imago Dei XXXX Hall 11.1, Stand: A51 At Imago Dei they love all things to do with little ones and design, so they are thrilled to be exhibiting at the Kind + Jugend trade show in Cologne, Germany.

By visiting their stand you will experience the launch of their brand new premie range at the event, along with a selection of new hamper offerings that provide mums and dads with great basics for baby.

They’d love to see you at the show. They are really excited to spread the word about the advantages organic cotton has in providing comfort and combating skin conditions, and they are equally enthusiastic about the opportunity to share their love for all things eco-friendly!

If you would like to meet with Danielle Thompson-Obe at the exhibition please contact Danielle@imagodei.co.uk or Debbie@imagodei.co.uk or call +44 7727 102 817.

Tel: +44 7727 102 817 Web: www.imagodei.co.uk

Turbo Touch Press down, Rev up

GO GO GO!

Safari Park R/C

Turbo Touch CRASH!

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Introducing Chicco Turbo Team.

Imagine being at the races, the sound of revving engines, fans screaming for their favourite cars!

Designed to develop motor skills through emulation and imagination, Chicco Turbo Team presents a range of vehicles from press ‘n’ go to R/C (radio control) cars.

Contact our team to explore the range!

Johnny Coupe R/C

Billy Big Wheels R/C Steering wheel for Remote Control

Happiness is a journey that starts when you’re a baby.

w w w.c h icco.co.uk

For information on these products, contact us at orders.uk@artsana.com, or please call 01623 750870

Munchkin Lindam XXXX Hall 11.2, Stand: EO50/F059 2014 sees Munchkin Lindam having its biggest presence at the show to date with the company showcasing over 100 new and innovative products.

Highlights include the company’s exciting new travel range under the Munchkin brand following the company acquisition of Brica - the number one travel brand in the US. This new range includes a range of innovative mirrors, shades and accessories - all designed with clever little twists to make travelling on the go easier for parents and their little ones. Munchkin also continues to expand its award-winning bath range with fun and practical introductions to offer everything parents need for a fun and safe bath time. There will also be exciting new additions within the bouncers, teething and toddler feeding categories.

The company’s brand new bottle range, the revolutionary Munchkin LATCH™ Bottle Feeding System will also be on show. The innovative range of bottles aims to help new mums reach their breastfeeding goals and is designed to offer mum everything she needs to make the transition from breast to bottle feeding (and back to breast again) as natural and comfortable as possible, for both mum and baby. The product range is a result of a three year programme of in-depth research and testing, developed in partnership with Lactation

Consultants, Midwives, Health Care Specialists and a panel of experienced Mums.

The full Lindam range will be on display including the brand’s extensive safety gate portfolio, which includes the Easy Fit Plus Deluxe from the Pressure Fit collection and the premium Numi Aluminium Extending Safety Gate from the Wall Fix range. All safety gates within the company’s award-winning range now come with a LifeTime guarantee, offering parents peace of mind as you would expect from the Number 1 safety brand in the UK.

Tel: +44(0) 1937 860750

Product Profile

Discover the brands from East Coast Nursery Ltd The Sales team from East Coast Nursery will be at Kind und Jugend this year, and they are excited to be launching some fantastic new products.

O

n the Tiny Love stand (Hall 11.3, Stand A010-B029) you can see the Tiny Hug Carrier that is due to launch in the UK this Autumn; alongside the extensive range of award-winning developmental Mobiles, Gyminis and Pushchair Toys that Tiny Love are so well known for.

At Fisher-Price (Hall 10.2, Stand B020-C029) you can find their bright new range of fun and functional Bathtime, Dining, and Travel products, including Changing Mats, Highchair Insert Cushions, Splashmats, and Sunshades.

Their new Winnie The Pooh Bedding and Changing Mat can be found on the Disney stand (Hall 10.1, Stand C008). Offering exceptional value, this range is printed 68 nursery today

in warm, neutral tones and features a classic print of Pooh and Piglet.

Bebecar will be there as always (Hall 10.2, Stand E008-F008) with their range of Pushchairs and Car Seats in a new selection of colours, including the super stylish Hip Hop chassis, new for 2014.

On behalf of all the team, East Coast Nursery would like to wish everyone a successful and enjoyable show.

Tel: 01692 408802 Web: www.eastcoastnursery.co.uk

Hall 11.1, Stand: C041

It’s changing times for change time!

Leading reusable nappy brand Bambino Mio continues to go from strength to strength following success with the launch of several new products, new distribution partnerships and further expansion internationally to both traditional and emerging markets.

I

t’s been a busy year for the UK’s most widely used reusable nappy brand;* Bambino Mio have been working hard continuing to drive growth in the reusable nappy market. From humble beginnings and one simple product, Bambino Mio now has a comprehensive range of products, telling a complete story. Bambino Mio provide parents with award-winning products to help them through their journey from birth to potty training. The breadth of range includes reusable nappies, accessories, swim and potty training essentials which are now available in over 50 countries worldwide.

Despite the recession, UK sales have continued to climb; their partnerships with both national and independent retailers have continued to flourish, making Bambino Mio one of the most accessible reusable nappy brands available on the market. Outside the UK, Bambino Mio works closely with a number of exclusive international distributors to bring their brand to life in international markets. Bambino Mio’s recent new partnerships in Turkey, South Korea and India show the brand’s commitment to offer parents high quality, affordable change-time products in contrasting markets.

Reusable nappies have increased greatly in popularity over the years, with more and more parents seeing their many health, environmental and cost-saving benefits. In the early 1990s only 2% of parents in the UK were using reusable nappies and today circa 30% of parents try a reusable nappy product.

As the market has grown, many more retailers understand the importance of stocking these popular products. Bambino Mio’s presence across major retailers around the world such as

Sainsbury’s, Carrefour and Babies ‘R’ Us show that this reusable nappy company understands their retailers. Due to their versatile range, Bambino Mio can tailor their range to suit different retail environments; swim nappies and pull-up style potty training pants are proving to do well in grocery whilst more substantial, higher priced items such as nappy sets are more suited for a nursery retailer environment.

Bambino Mio’s products are more popular than ever, their award-winning miosolo all-inone nappy has taken the nappy world by storm.

Its stylish and simple nature and colourful prints have appealed to parents worldwide. Bambino Mio have also recently re-styled their miosoft two-piece nappy which has been a firm favourite with parents for the last 20 years. Quality products along with a focussed marketing strategy have seen Bambino Mio successfully support their retailers. The company has made a significant investment in launching a new website, driving customers to their retailers through email marketing and gaining a strong presence across social media platforms. Founder and Managing Director, Guy Schanschieff commented, “The company has come a long way since we first started and it’s great to see reusable nappies are now a mainstream product. We are excited to continue to develop the brand and provide innovative products to the reusable nappy market around the world.”

You can find Bambino Mio at Kind + Jugend in the UK Pavilion, Hall 11.1, Stand C-041 www.bambinomio.com Tel: +44 (0) 1604 883 777 Email: enquiries@bambino.co.uk *MumsViews™ Mum and Baby’s Top 100 Research, May 2013.

nursery today 69

Dorel XXXX Hall 11.3, Stand: A010 B039 Dorel is to launch two new child car seats that comply with the latest EU i-Size (R129) safety regulation at this year’s K&J show. The new seats will be the highlight of a showcase that includes Dorel’s reveal of the latest on-trend colours to feature in its forthcoming pushchair and car seat collections.

The Maxi-Cosi AxissFix and the Pebble Plus both comply with the new i-Size legislation, allowing for extended rearward-facing travel, simple IsoFix installation and option to be mounted forwardfacing when a child reaches 15 months.

The Maxi-Cosi Pebble Plus (an i-Size compliant –enhancement of the original Pebble) is used with the 2wayFix base part of the 2way Family. The introduction of the Pebble Plus is a major step forward in baby safety; and we are proud to introduce the first i-Size compliant infant carrier to the market.

In conjunction with the 2wayFix base it can provide i-Size compliant rearward-facing travel up to 12 months, and the 2wayPearl can be used for toddlers up to four years old to ensure optimum safety whilst travelling.

The all new Maxi-Cosi AxissFix features the innovative 360-degree swivel seat favoured by the majority of parents, and conforms to the i-Size legislation, offering greater protection to a child. It can be used rearward-facing from 61cm to 87cm tall (4 months to 2 years approx) and forward thereafter.

AxissFix sleek modern styling reflects the premium positioning of this top of the range car seat.

Trunki

SSSS

TTTT

Web: www.dorel.co.uk

Hall 11.1, Stand: B040 Yeehaa! Saddle up for the arrival of Bluebell and Bronco! The four-wheeled wonders have galloped their way into the Trunki line up just in time for Christmas 2014. The adorable equine additions are perfect for pony-loving princesses and wannabe rodeo cowboys alike!

Bronco is a loyal steed, and despite his name he’s never been known to buck!

He comes complete with a worn leather effect saddle, blue and white star trim with a shining Sherriff ’s badge to prove his authority!

Bluebell is quite the fine filly, with a purple polka dot trim, shining silver stirrups and a striking blue rosette. Bluebell and Bronco even have their own plush fleece tail!

Both cases come with all the usual Trunki features including locking catches, elasticated internal straps, horns for steering and a detachable 2-in-1 tow/ carry strap. Bronco and Bluebell are exclusively made in the UK using the latest innovative in-mould printing technology – there are no stickers here! RRP £39.99.

Tel: +44 1179 542794 Web: www.trunki.co.uk

Jakabel

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Hall 11.1, Stand: A041b Jakabel specialises in UV50+ wear, floatsuits, wetsuits, pool toys and accessories.

New launches for 201 are their very own BEACH design range of UV50+ swimwear plus the new BABYSAFE Non slip bath gloves which have been specially designed to prevent babies slipping in the bath when you hold them.

MUST SEEs are the Dolphin stripe soft touch towelling range in fabulous pink or navy stripe which includes BEACH ROBES, HOODED TOWELS and PONCHOS all at great prices and covering ages 0-10yrs.

Also exciting are new designs in their very own Nappiwrap swim nappies with matching tops. Nappi wraps can either go over a disposable swim nappy or be worn on their own as they are designed to prevent little accidents escaping!

Jakabel is the exclusive UK distributor of the Swimsafe Floatsuits which are the only floatsuits in the world with an anti-tip neck ring and are now available in exciting new colours – they are a must for little ones learning to swim between the ages of 1-5yrs.

With a huge range of Surfit branded sun protection wear and wetsuits in the highest quality, brightly coloured fabrics and exciting array of pool toys Jakabel promises its usual uncompromisingly speedy delivery all year round!

For those interested in distributing or retailing their brands or having your own brands made by them please contact Jo Shephard below.

Tel/fax: 00 44 208 715 2385 Web: www.jakabel.com 70 nursery today

Test a publisher’s statement of circulation. In today’s business climate you can’t afford not to.

Our ABC Certificate provides accurate, independently verified circulation figures, giving you confidence in your advertising investment.

If you want to reach 4514* total average net circulation, then call Christine Contreras on 01442 289930 or email christine@lemapublishing.co.uk *. Circulation figure relates to period from 1st July 2014 to 30th June 2014

The highest audited Nursery B2B magazine.

The U.K. nursery trade’s no. 1 magazine

For more information visit www.abc.org.uk or email info@abc.org.uk

Cosatto XXXX Hall 11.1, Stand: A040 – B049 Your game just changed. Cosatto the brand Saving the World from Boring Baby Stuff, are rocking Kind und Jugend and want to take you with them on their mission. A new Cosatto range is always a blast and they’ve really outdone the extraordinary with their new AW14 must-haves. Get on board, spread the bright and power up your sales. You bring your enthusiasm, they’ll bring the quality, technology and experience to your party - plus designs that change things.

Head to their stand and check out the extraordinary stuff flying out of stores and up wish lists everywhere. From new highchairs fresh out the kitchen to a host of new Giggle travel systems, to the ever-so exquisite new Ooba 3 in 1 colourway for little ladies – plus AW14 sees the award-winning nursery brand diversify further into the 0+/1 car seat arena. Cosatto are always bringing something new. Find your future fly-out stuff in Koln with Cosatto. They’re dancing to meet you. Just follow the bright and you’ll be right.

Tel: +44 1204 861007 Web: www.cosatto.com

Obaby SSSS Hall 11.1, Stand: C069a Obaby are delighted to be exhibiting once again at this year’s Kind + Jugend where their new lines for 2015 will be on show for the first time! Kind + Jugend is always a fantastic opportunity to meet potential customers from around the world and Obaby is always impressed with the high quality of the distributors and retailers that visit them there.

The Obaby stand will feature a range of their brand new products including the newly released collection of strollers. These include Metis, with Obaby’s classic Little Cutie and Little Sailor motifs and for those in search of something a little extra, the Metis Plus in two striking Zigzag designs. They will also be showing their twin versions, the Leto and Leto Plus. The popular Chase Pramette will be there, alongside their new Chase Zigzag in orange and lime, and their licensed Tiny Tatty Teddy strollers will be making their debut. Kind + Jugend will also see the return of ABC design, with the most up to date versions of the Zoom, Cobra and Mamba being exhibited at their stand, soon to be released in a selection of new colours.

Obaby are looking forward to another successful show and expanding the Obaby brand further around the world!

Tel: 0845 078 0290 Web: www.obaby.co.uk

72 nursery today

Daisy Roots XXXX Hall 11.3, Stand: G020a Daisy Roots UK Ltd is delighted to be exhibiting at Kind Und Jugend for the first time this year. They were the first company in the UK to make soft leather shoes for babies and children and pride themselves on using the finest quality leathers in their baby booties.

They are also proud that their shoes are designed and handmade in the UK and have been since they started nearly 20 years ago. Their range includes gorgeous designs for little boys and girls with sizes to suit newborns to children of up to 4 years old.

New shoe designs that they will be exhibiting at the show include embroidered Bees on khaki or red, a black Taxi on pale blue, Racing Car on pink or blue and a Pirate on navy. Sold both in the UK and exported internationally, Daisy Roots are the perfect first shoe. Each pair has a non-slip suede sole enabling toddlers to feel the floor as they find their feet. The elasticated ankle means that no matter how active the child, the shoes stay on. Their shoes are easy to put on whilst being supple enough to allow little toes the room they need to stretch and grow. The soft chrome free leather Daisy Roots use allows little feet to breathe and helps make their shoes the closest thing to bare feet, just as medics recommend.

A pair of Daisy Roots shoes makes the perfect new baby gift or impulse buy and their designs are also available in an elegant gift box. To help your customers browse through the range and you to display your Daisy Roots shoes attractively in store they have two display stands available. The compact counter or table top display stand is free with orders of 24 or more pairs whilst our slim line floor stand is free with orders of 50 or more pairs. To help with merchandising Daisy Roots also offer free point of sale materials.

Tel: 01604 880066 Web: www.daisy-roots.com

Come and see us at Kind + Jugend Congress Cent re East, Aisle C Number CO-0 (4th Floor)

one seat. birth to booster meet stages™ I grow from birth to 7 years because everything should last the entire journey. I face rearward up to 18kg because everything should simply make life easier.

0+/1

1

2

Available from Argos, Babies R Us, Halfords, Kiddicare, Mothercare and all good independent nursery retailers.

simply brilliant.

Hall 11.1, Stand: B079

Boori transforming nursery furniture

A

part from the loving warmth of a parent’s embrace nothing is more important for baby than the security and tranquility of the nursery. With over 20 years experience in the design and manufacture of nursery furniture Boori is renowned not only for style and practicality but also it’s concern to not just meet minimum safety standards but to exceed them. All Boori furniture is built to last – not just because they use the highest wood grades from sustainable sources and a blend of cutting edge production methods and tried and trusted craftsmanship techniques, but because they continually strive to develop pioneering innovations with timelessly beautiful designs that ensure Boori products grow with a child beyond the nursery.

Gary Anderson, Boori Europe’s Sales Director said, ‘Following the amazing success of our Eton Convertible Plus Cot to double bed launched at Cologne last year we will be showing

74 nursery today

two new convertible products – the Provence Convertible Plus and the Dawn Expandable.

They both come with matching furniture so the investment the consumer makes when buying nursery furniture for their newborn will last through babyhood, into childhood and on to adult’.

Gary continues, ‘we chose to attend Kind & Jugend with the BPA because of the huge success we had within the UK Pavilion last year. We had visitors for all over the world came onto our stand along with many of our key UK retailers. The help and support given by the BPA was much appreciated as it was our first time in Germany.’

Boori will be in Hall 11.1, Stand B-079

For more information email info@boori.co.uk

Harrison Spinks Baby TTTT Hall 11.1, Stand: C-079

Kids Innovations Development Ltd

Harrison Spinks Baby is the award winning British manufacturer of the most innovative and comfortable cot mattresses in the world. At the Kind & Jugend trade show they will be presenting two new ranges, offering the very best postural support, comfort and wellbeing for babies and young children.

The SleepAngel range of mattresses are the only cot mattresses in the world that guarantee to be a 100% barrier to bacteria, viruses, allergens, mould and dust mites. This coupled with the innovative BabySpring pocket spring technology ensures that every child is correctly supported during their crucial developmental stages, whilst sleeping in an ultra-safe, protective and clean environment.

The NaturalStart range of luxury mattresses combine baby sized pocket springs with sumptuous 100% recyclable natural fillings that are home grown on the Harrison Spinks farm in Yorkshire, England. These organic and pure natural comfort fillings include home grown wool, hemp and linen, which are blended with silk, cashmere, kapok, mohair and other luxury natural fibres. The NaturalStart™ mattresses ensure infants are correctly supported during their crucial developmental stages, whilst sleeping on fillings that are ultra-pure, breathable, supremely comfortable and sustainable.

Hall 11.1, Stand: A047

Tel: +44 113 3855622

Tel: 0844 8584785

Web: www.harrisonspinksbaby.com

Web: www.huggybelt.com

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KIDS Innovations Development Limited the company behind the highly innovative product, the huggybelt, a child safety belt designed for the child car safety market. The belt has been designed for most Group 2 and 3 car seats including all booster seats, and has a patented ISOFIX connection which provides additional security.

The key safety feature of the huggybelt is that it ensures the car seat belt remains on the shoulder at all times and in the correct position. In a car accident, the more a child’s body accelerates, the more the child’s head and chest are subjected to increased g-forces both at the beginning of the collision and during the deceleration after the collision. During a control test with the huggybelt attached the g-force was recorded at 45g. It should be noted that in control tests the pass test for the g-force is 55g.

The huggybelt is an innovative child safety belt that: • ensures the seat belt remains on the shoulder and in the correct position at all times; • is designed to suit most Group 2 and 3 car seats and all booster seats; • has a patented ISOFIX connection for additional security; • allows the freedom of movement while keeping the seat belt on the shoulder; and • can remain attached to the seat belt when not in use.

Product Profile

Emmaljunga

A

s a strong supporter of the local, specialist nursery retailer, Emmaljunga is looking forward to welcoming its customers at this year’s Kind und Jugend. The exclusive Swedish brand will present its fantastic new collection, which bursts on to the scene this month, at the show. Never compromising on the quality and comfort of its products, Emmaljunga’s new colour range proves that yet again, there is also no compromise on style. The simple and strong Viking series featuring single and double pram combinations can now be complemented with a dazzling array of accessories. A rainbow of colours and designs are available including vibrant Pink, bold Zebra print, pretty floral Magnolia, Summer Stripes and classic Navy Dots, giving consumers the chance to create a pram that perfectly reflects their personality. Packages include additional colourful hood fabrics, soft seat pads and the new Mood Changing Bag, which can be transformed from into a stylish laptop bag. And with accessory packages available for all of Emmaljunga’s current models, even the price tag is attractive. A preview of the new collection is now available at www.emmaljunga.co.uk Emmaljunga is to launch a new look website at the end of August. For more information on the new range and becoming a stockist contact Emmaljunga:

Tel: 01159 646 979 email: info@emmaljunga.co.uk Web: www.emmaljunga.co.uk 76 nursery today

Hall 10.2, Stands: D010, E060

BABY CARE INDUSTRY STRATEGIC MAP Do you want to be visible on foreign markets?

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BCMI President Carola Siksma-Ruiters tel.: +31 35 524 23 98, ruiters@baby-wereld.nl www.babycaremagazines.com

Hall 10.2, Stand: B019 A010

Chicco looks ahead to 2015 with exciting new collection launching at Kind Und Jugend

F

ollowing a year of unbroken month on month growth, nursery and toy specialist Chicco is getting ready to unveil its unique and innovative 2015 collection at Kind und Jugend. 2015 is set to be another phenomenal year for the much-loved brand, with a continued focus on the outdoor collection as well as the expansion of its ever-popular indoor range.

Chicco is delighted to be extending its Next2Me collection with the introduction of two new colours. The bright and cheerful silver and fuchsia will add to the existing option of subtle Dove Grey, which has been a sell-out product throughout 2014. The Next2Me is set to continue its success in 2015, and with the addition of two new exciting colours mums and dads can now have a choice to which colour suits their tastes and existing décor.

To bolster the brand’s flagship modular and modern travel system, Urban, a new range of colour packs will be launched for 2015 allowing parents to dress the stroller differently to suit their moods and also the weather. There will be two new winter colour packs, which offer an extrapadded reducer and pram apron, along with a hand muff for baby or mum, making sure everyone can stay warm and cosy in the colder months. The winter packs will be available in two bright and stylish colours; Winter Sunset and Winter Night (electric pink and electric blue).

78 nursery today

The two new Urban summer colour packs feature a lighter material suitable for warmer days and nights, with a net opening in the hood canopy and an opening in the apron to guarantee a better circulation of air. These will be offered in two fresh colours, Summer Nature and Summer Sahara; mint green and beige respectively.

Completing the 2015 Urban range will be two standard colour packs in bold and exciting colours; Wimbledon, which is lime green, and Cyclamen.

The modular stroller features an easily reversible seat, to switch from parent facing to street facing, and the system can quickly be converted into a stylish and function pram without the use of any extra carrycot.

The Autofix fitting will also allow for use with a car seat.

Chicco will also focus on the category of which it is already the brand leader; walkers, with an innovative and multi-functional baby walker. The Activity Station 1-2-3 transforms easily from a baby walker to a push along, to a ride on. These are in line with a baby’s development from 6 months old for the walker, 9 months old for the push along and 18 months for the ride-on. The Activity Station 1-2-3 follows the baby’s growth and changes according to baby’s developmental phases from 6 months old to 3 years, which is a much longer lifespan than average baby walkers, offering great value for mums and dads.

Chicco will be at the show on stand B019 A010 in Hall 10.2 where visitors can meet the team and see the exciting 2015 collection.

Web: www.chicco.co.uk

FOR THE DAY

Y R TO E S

y a d s Thur July 2nd 15 20

Y DA

£90

NUR

The U.K. nursery trade’s no. 1 magazine

GOLF

CLASSIC 2008 - 2015

£90 FOR THE DAY

A E R Y S 7 Staverton Park Northamptonshire

AN EARLY REMINDER We want more nursery trade golfers to enjoy a brilliant day’s golf next year at Staverton Park.

Quite frankly, nursery trade support for what is the only trade golf day now on the calendar has been pretty pathetic I appreciate that business is tough and we all have to work hard, but

COME ON! Just one day in your diary out of 365 for a sport you enjoy playing can surely be managed?

Either give me a call on 01442 289930 or email malcolm@lemapublishing.co.uk for full details

Malcolm

Fabulous nursery ranges from Rainbow Designs WWWW Hall 11.1, Stand: G053 Rainbow Designs has a number of exciting new Nursery collections to bring to Kind & Jugend including the recently launched Peter Rabbit collection and the hugely anticipated brand new Peppa Pig Nursery collection.

The beautiful new Peppa Pig range has been designed in soft neutral tones and features both Peppa Pig and George Pig and includes Comfort Blankets, Musical pull downs, Chime and Rattle toys, a Peppa Teether and Activity Peppa and Activity George Toys that are packed with activities to stimulate baby.

The stunning new Peter Rabbit collection includes a range of cute, cuddly and charming infant toys made from baby soft plush including a My First Peter and My First Flopsy Soft Toy, Comfort Blanket, Bean Rattles and a Musical Peter Rabbit.

The collection also includes a range of toddler toys which are designed to encourage core development and learning skills including beautifully illustrated Stacking Blocks, a wooden counting Peg Puzzle and Wooden Dominoes.

Other nursery collections from Rainbow Designs include the gorgeous Guess How Much I Love You selection that includes the beautiful Large Nutbrown Hare Plush and Little Nutbrown Hare Bean Rattle, Little Nutbrown Hare Comfort Blanket and Guess How Much I Love You Activity Spiral. New additions to this collection this autumn include the adorable Lullaby Hares featuring Large Nutbrown Hare soothing Little Nutbrown, Guess How Much I Love You Wooden Peg Puzzle and the cute Little Brown Hare Booties.

There are also some fabulous new additions to the timeless Eric Carle collection including The Very Hungry Caterpillar Tummy Time Plush and Tummy Time Play Mat and Pillow. The Developmental Elephant is also a must for little ones to explore and the Wooden Counting Caterpillar chunky wooden puzzle is made up of 11 pieces and when completed displays numbers from 1 to 10 on one side and the word caterpillar on the other.

Tel: 01329 227300 Web: www.rainbowdesigns.co.uk

Product Profile

Hall 10.2, Stands: D010, E019

T

his year at Kind Und Jugend, BRITAX, one of the leaders in child safety, will be unveiling three brand new car seats for its collection and a fresh, new brand identity. BRITAX understands that whilst having a family is one of the most precious times in any parents life, itâ&#x20AC;&#x2122;s also one of the toughest, so its devoted team of experts are dedicated to giving parents back some of their everyday freedom, making life that little bit easier and happier for young families today. It is this very ethos that has inspired a whole new identity for the BRITAX brand, which centers on the concept of enabling families to be free of boundaries and to explore and enjoy life together.

The three new car seats have been designed with this mantra in mind. The KING II ATS seat is the latest member of the BRITAX KING family and offers parents active protection throughout their journey. The advanced Group 1 belted seat features the new Automatic Tensioning System (ATS) which retracts the child seatâ&#x20AC;&#x2122;s 5-point 80 nursery today

harness and warns parents with light and sound alarms if the harness is no longer at the correct tension. The brand new Group 1-2-3 combination seat, the ADVANSAFIX, features a 5-point safety harness that is suitable for children up to the weight of 25 kg (Group1/2). It allows parents to keep their children in a 5-point harness even longer, ensuring maximum 360 degree protection for little ones as they continue to grow.

For parents who like to travel in style, BRITAX has re-designed its award-winning TRIFIX to bring parents an elegant and luxurious seat that exudes style and quality.

The popular Group 1 TRIFIX has now been created in a sleek, black edition for those parents looking for something special. Only 500 seats are being produced worldwide, making it limited edition only.

BRITAX will be at stand D010 and E019 with all these top new products in child safety and style for Autumn/Winter 2014.

Web: www.britax.com

JSPPS[ YW @Hardenberg_Co Hardenberg&Co Ltd

BabaBing!

WWWW

Hall 11.3 Stand: G011 BabaBing! are a group of young experienced nursery designers who have tasked themselves to develop a whole host of inspirational market-leading products with more attention to detail than any other manufacturer. They eat, sleep and dream design, know how to enjoy life and simply love what they do, which really comes through in their product design.

Noah High Chair Winner of the Prima Baby & Pregnancy Bronze Award 2014 and Gold Award from Nursery Trader 2013, the Noah is a chair designed to grow with your family. Flexible and adaptable it takes your child from 6 months to adulthood.

Supplied with a comfortable baby cushion, five point safety harness, detachable tray and footplate to stop swinging feet, your little one will be safe and secure. The tray can be removed to create a practical chair that will fit in to any kitchen or bedroom as a desk chair. The modern, clean and compact design can easily be slid under tables, and will blend perfectly into any contemporary designed home.

For The Retailers Noah comes with everything in one easy to carry away box. Included in the box, baby seat, cushion pad, 5-point safety harness, detachable tray and footplates so you do not need to purchase any additional extras.

ALL THIS FOR RRP £150.00

Tel: +44 845 603 1448 Web: www.bababing.com

Product Profile

Hardenberg & Co

2

015 is already set to be a huge year for H&Co with exciting new product developments in the pipeline. They’re excited to showcase these at Kind & Jugend 2014 on three of their brand stands.

Angelcare (Hall 11.2 Stand A010/B019) They’re geared up to give visitors a sneak peak of the innovative new baby monitor range, bath time and changing products - sure to impress. Get hands on with the latest technology that’s set to change the baby landscape in the UK for 2015!

Ameda (Hall 11.2 Stand D061) Speak to feeding experts and see the latest hospital-approved technology used in breastpumps. Ameda are committed to providing an easy, comfortable and pure breastfeeding experience.

Evenflo (Hall 11.3 Stand A050/C070) ExerSaucers are designed to offer parents a safe environment for baby to move, explore and play. From Jump & Learn to Bounce & Learn, these will be a definite hit for the Christmas gift list 2014! A definite must see!

Duux (Hall 10.1 Stand G061) One of the newest additions to the family, set to make an impact. Duux combine innovative, exclusive and reliable baby products with beautiful design. As well as being extremely functional and reliable, the products are truly stylish! From unique humidifiers, purifiers to baby projectors. A brand you want to be seen with!

3 Sprouts (Hall 10.1 Stand G061) They’re excited to offer their new range of charming storage solutions. There’s 9 different types of affordable and space-saving products with multiple animal designs for each. Durable to withstand daily use but delivering true style in the home.

Collectable characters instantly transform rooms into colourful spaces and make fantastic gifts all year round gifts for baby, toddler, kids and mums-to-be!

Make an appointment and chat to them at the show:

Tel: 01785 503 305 Email: info@hardenbergco.co.uk Web: www.hardenbergco.co.u

82 nursery today

Early Days, Baby Shoes for all Occasions full See the t Kind range a tand ds + Jugen -14th th 1 D021 1 ber e t Sep m

Hand made in the UK since 1952

New Website Now Op en

For a copy of our latest catalogue please contact: ct: Early Days, 15 b Mandervell Rd, Oadby, Leicester, LE2 5LQ Tel: 01162 716944 Email: sales@earlydays.ltd.uk www.earlydays.ltd.uk

Visit us at ABC Kids at Booth 2237

Label everything last minute with Write Away!™ Labels.

Last year at ABC Kids Expo we introduced Write Away!™ Peel + Stick Labels! They’re ideal for busy families and perfect for any last-minute labeling you need – from lunch containers, bottles & sippy cups to toys, school books and more! Compatible with any pen, pencil or marker – just write, seal & stick.

This year we are excited to announce the US launch of our Write Away!™ Iron On Labels. Simply write, iron on and go! Durable and laundry safe, they’re a convenient, personal way to identify all sorts of clothes and fabrics.

Learn more at writeawaymabel.com

Mabel’s Labels SSSS Hall 11.2, Stand: F032b Mabel’s Labels began in 2003 with four Mums, a great idea and a basement full of printing equipment.

Today, Mabel’s Labels is not only the leading provider of durable, waterproof labels for households and families. They’re also an award-winning, celebrity-endorsed company with 70 million labels sold in over 100 countries worldwide!

Mabel’s Labels has recently developed a runaway hit that makes organization much easier for parents and families – and they’re excited to bring it to the UK market. Introducing the Write Away! Labels for home, school, camp or just about anywhere you and your kids need them.

They’re ideal for busy families and perfect for any last-minute labeling you need – from lunch containers, bottles and sippy cups to toys, school books and more! Compatible with any pen, pencil or marker, all you have to do is simply write, seal and stick!

Their labels are tried, tested and true. They’re laundry, dishwasher and microwave safe – and all products are backed by a 100% satisfaction guarantee. Plus, their Write Away! Labels offer many great retail opportunities, including true incremental comparative sales and an increased basket size by up to 40%.

Web: www.mabelslabels.com

Goldbug SSSS Placematix Stand: Hall 10.1, Stand: D061 The highly experienced sales team from nursery distributor Goldbug will be at this year’s Kind & Jugend show to work alongside manufacturers showcasing their brand new distribution lines.

The Wow Cup is a brilliant new addition to the Goldbug portfolio. The award-winning Wow Kids Drinkware range features brightly coloured, durable spill-free cups for children of all ages. The Wow Kids Cup takes toddlers from 12 months and up and is a healthy alternative to spouted cups and drinking through straws.

The Wow Kids range is approved by orthodontists and is a great way to introduce your child to a proper cup. The initial cup to launch in the UK is the 12 months + Wow Cup. The brand new Placematix toddler tableware range is an innovative addition to the feeding sector. Goldbug are now the exclusive UK and Ireland distributor for the European brand. The high-quality unique interlocking tableware is designed for both function and fun and is compatible the leading brick construction sets. Perfect for fussy eaters, the range features brightly coloured, highly durable, food safe tableware that makes mealtimes more enjoyable for children (and mums!). Visitors to the Placematix stand can see the Placematix Gift Set which contains a large non slip placemat, plate, bowl, spoon and fork .This brilliant starter set will not only make an ideal purchase for parents but a great gift for little ones.

To see all the Goldbug distribution ranges, visit the sales team on either the Placematix or the Wow Kids Stand. Head of Sales, Will Sharman will be available for sales appointments and can be reached on 07918 653 940 or you can email the team prior to the event at willsharman@goldbug.eu

Joolz XXXX Hall 11.1 Stand: B008 2014 has been an great year for Joolz and 2015 looks to be just as positive with exciting new products which will launch to the trade at Kind und Jugend.

As well as the unique and exclusive Joolz Day Tailor, the eco-consciously designed Joolz Day Sense and the innovative Joolz Geo, Joolz will be launching a new addition to the Studio Collection, the Joolz Day Studio Graphite, and a brand new collection, the Joolz Day Quadro!

The ultimate companion for every family adventure, the Joolz Geo, is a landmark for Joolz and their Positive Design philosophy. With a modular design, Mono, Duo or Twin, and compatibility with one or two car seats, the Joolz Geo provides complete flexibility and adaptability.

However a family evolves, the Joolz Geo offers complete comfort for parents and their child or children.

The new Joolz Day Quadro is a perfect mix of function and style. Modern design meets classic Italian styling to create the beautiful Quadro collection. Available in four rich shades, with a chic grey chassis and subtly detailed leatherette trim, the Joolz Day Quadro has a distinctive look of timeless elegance.

Pop by the stunning new Joolz stand for a fresh Italian coffee or healthy vitamin smoothie, while you peruse the latest Joolz has to offer!

Tel: 07918 653 940

Tel: 08455 280 638

Email: willsharman@goldbug.eu

Web: www.my-joolz.com

84 nursery today

Munchkin re-invents infant bottle feeding with the new Latch™ range.

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Hall 10.1, Stand: A026 - B027

Sleep well with Nursery Today looks at the different sleeping innovations both designed and manufactured by Netherlands based company Puckababy

P

uckababy offers a complete sleeping concept from the unique and spacious swaddling bags to the famous four seasons sleeping bag. Every design is completely targeted at safety and getting a good night’s sleep.

With a number of new innovations in their creations, Puckababy have thought of everything with their most recent, the Anti-Leak bodysuit and The Sleeper, being launched this month at Kind Und Jugend,

The ANTI-LEAK Bodysuit: The Puckababy “Anti-Leak” baby bodysuit is an innovation in baby sleepwear. With nothing like it available of its kind, it features a unique bottom half with absorbent layers of PU and terry lining which lock in moisture for added protection against nappy leaks.

It is worn over the nappy as a practical day to day bodysuit and offers great versatility due to its various uses. Along with its unique functionality, it is an essential travel item, and it is THE perfect accessory to any sleepwear, adding to a peaceful rest for babies.

The concept of the anti-leak bodysuit is to help eliminate disruptive and uncomfortable sleep for babies and parents and promote restful sleeping patterns day or night.

It targets problem areas around the nappy and features a raised waistline at the back along with snug protection around the crotch and legs so if your baby does leak, their sleepwear or clothing will remain dry.

Puckababy Anti Leak Bodysuit

Puckababy The Sleeper The SLEEPER: The innovative aspect of The Sleeper is the carry-able cocoon with a soft bottom and head protection. The aim of the product is to aid the baby into falling asleep easily by rocking The Sleeper. The security then offered by The Sleeper keeps the newborn asleep.

The Sleeper is a combination of many baby swing products currently

available. The Sleeper rocks the baby asleep and after that turns into the perfect little bassinet in which the baby can continue sleeping safely.

The comfort within the cocoon is kept intact when the baby stays asleep in The Sleeper . The Sleeper can be placed in the baby’s cot, but you can also keep the baby near you if you prefer to do so.

Email: info@puckababy.com Web: www.puckababy.com 86 nursery today

A

cuddledeer

Super soft 100% organic clothes for 0 - 5 years

- ideal for newborns - hypoallergenic and temperature regulating - soothes eczema and sensitive skin

Visit us at www.imagodei.co.uk to see more!

K

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B

The huggybelt is an innovative child safety belt that: • ensures the seat belt remains on the shoulder and in the correct position at all times; • is designed to suit most Group 2 and 3 car seats and all booster seats; • has a patented ISOFIX connection for additional security; • allows the freedom of movement while keeping the seat belt on the shoulder; and

K&J

Hall 11.1 Stand A0 47

• can remain attached to the seat belt when not in use.

KIDS Innovations Development Limited UK Office Number: +44 (0) 844 858 4785 Email: info@huggybelt.com www.huggybelt.com

www.cuddledry.com T: +44 (0)1823 323363 E: trade@cuddledry.com

Little Saints WWWW Benbat: Hall 11.1, Stand: E038 Bumbleride: Hall 10.2, Stand: E050 Two of the brands that Little Saints distribute in the UK will be exhibiting at Kind und Jugend.

For the latest in essential travel accessories for babies and toddlers go to stand E038 in Hall 11.1, where the gorgeous ranges from Benbat will be on show: ‘Feed & Go’ is an easy to set up baby booster seat with inbuilt storage space, that fits securely to adult dining chairs, while being easy to carry; GoVinci Backpacks combine a drawing table, art display and comfortable backpack; GoVinci Trolleys are easy to wheel cases for young children with an exterior art display; GoVinci thermo lined My First Lunch Box features an art display section. Designed specially for ‘on the go’, Travel Friends features a range of Head and Neck Rests in different designs, which are super soft, double-sided for summer or winter use, and come with concealed magnets for neck support. The Total Body Support cradles young babies in their car seats, supporting their head in a comfortable position, and is double sided for winter and summer use. The award winning range of strollers from Bumbleride will be exhibiting on stand number E050 in Hall 10.2 and will be showcasing their latest models including the new Indie 4, launching this Autumn in the UK to join the Indie and Indie Twin.

Tel: 0208 392 2665 Web: www.littlesaints.co.uk

Product Profile

Babymoov

B

abymoov b is i tto llaunch h th their i iinnovative ti new collection ll ti att Kind+Jugend Ki d this year – a range of products with over 10 patents pending! The brand will be providing an exclusive opportunity to preview the latest on offer in baby comfort, baby bathing, and safety, including: Swoon Up - combining compact, height adjustable design, with comfort. The Swoon Up’s unique height adjustability elevates baby off of the floor and into the parent’s eye-line, so that baby can benefit from the reassuring interactions with the family. The natural rocking motion and soft, padded cushioning work to ensure a soothing, restful environment.

Aquanest - a first of its kind! The unique water diffusing system helps maintain 88 nursery today

Hall 11.2, Stand: G038 a constant temperature that’s safe for baby, whilst ensuring that it doesn’t cool too quickly. Adapting to baby’s growth, one side of the bath can be used for newborns (0-6m) whilst the other side can be used for older baby’s.

Zero Emission Camera - a pioneering piece of baby safety equipment. Used in tandem with an iPhone, iPad or Android phone, the camera works to provide plug ‘n’ play adaptability to monitoring baby whilst at home or away. Complete with all the functions you’d expect of a conventional video monitor and more.

Tel: +33 4 73 28 60 00 Web: www.babymoov.co.uk

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WALL STICKERS

Fun to See, part of the Suncrest group, are looking forward to our ďŹ rst Kind & Jugend show. For many years we have been the specialists behind the experts, designing and manufacturing exclusive bedding, toy and sticker ranges for the High Street. Now, combining all our experience and product innovation, we are excited to showcase our very own nursery ranges.

Come along to the stand, meet the team and see for yourself !

Stand Number : BPA UK Pavilion in Hall11.2 Stand B-038 www.suncresttrading.co.uk www.funtosee.co.uk +44 (0)116 2328818

Baba Me XXXX Hall: 11.1, Stand: C090 bumGenius are an award-winning reusable nappy brand, one of the first ones that users choose. Their main selling points are their ease of use, reliability and appealing choice of colours and prints.

Their limited edition prints creat a huge buzz in the market place, and sell out quickly. Reusable nappies are becoming more popular as parents are interested in saving money, and reducing waste.

The idea that functional, stylish everyday objects should be available to us all is a core theme in Scandinavian design. With this Scandinavian foundation, the líllébaby brand has from its very conception been true to these roots and shown a warm passion for combining functionality and form.

Resonating with the Scandinavian values of quality of life, honesty, and a love for nature›s beauty, líllébaby strives to make baby products that bring functional style to parents, whilst offering the simple luxury of keeping baby close whilst natural bonds are built.

Offering more carrying positions and packed with more features and functions than any other carrier on the market, the award winning líllébaby COMPLETE is a fully integrated baby carrying solution that’s complete in function, comfort and style.

Tel: +44 2830848020 Email: wholesale@babame.com

Product Profile

Hello from the Neat Nursery Co

Hall 11.1, Stand: B081

C

ome and say hello to Th Thee Neat Nursery Co at this year’s years Kind & Jugend. A proud UK based manufacturer of high quality bath time and toilet training products.

The 2014 show will act as a platform to show their exciting new 2014/15 new product launches and to build on the brands success in the UK market by developing more partnerships in to Europe.

Drawing on global expertise in design and manufacturing from their parent company Flambeau Inc. their creative plastic designs and complimentary products are recognised for their high quality and innovation. The brand has come a long way since its launch at K&J 2 years ago and customers will see many new lines added by popular demand to make them a ‘one stop shop’ option to the trade in these categories.

The Neat Nursery team are looking forward to seeing many of their existing UK & European customers as well as adding new distributors and retailers.

Find them in the UK pavilion in Hall 11.1 – Stand B-081.

Tel: 01843 854011 / 854058 Web: www.theneatnurseryco.com Email: sales@neatnursery.com 90 nursery today

Be one of the ďŹ rst to see the future of buggy accessories at

Hall 11.1 Stand C-078a

New Product Launch

Adaptable universal buggy cover Makes any buggy look stylish & contemporary Range of exclusive designs & colourways Simple and fast to attach to all hoods

www.bopeepworld.com info@bopeepworld.com

Innovative, patent pending features

Pink Lining is an international family lifestyle label established by husband and wife team Charlotte and Rufus Pearl in 2001.

COMPLETE

These bags make the usually mundane paraphernalia of parenting covetable.

Discover how on stands C024 D029 www.pinklining.com/uk Sales contact: Natasha@pinklining.com

WWW.LILLEBABY.CO.UK

NOW AVAILABLE IN UK 02830 848 020 trade@lillebaby.co.uk

Sock Ons XXXX Hall 11.1, Stand: A039a Sock Ons once again look forward to Kind & Jugend, a show where they have enjoyed great success since the firm’s launch. The everexpanding Sock Ons range will be fully displayed including the cool new Mocc Ons designs which feature the pretty Ballerina style as well as cute cowboy and Cowgirl Mocc Ons in blue and pink. From 6 months right through to 3 years, Mocc Ons are the only slipper sock a baby and toddler will ever need and the low retail price point coupled with the unrivalled quality and design will prove popular with retailers and customers alike.

The successful bib collection Dribble Ons has also been added to and now features new styles that will complement a baby’s outfit. The new nautical design is great for boys and girls as well as the clown spot which works for both sexes. The Ditsy Floral is a big hit with mums of girls and the pretty pink flowery design makes a stunning addition to any outfit.

Plod Ons are a brilliant invention by Kezi Levin, founder of Sock Ons, who is renowned for creating products that make mum’s life easier. The super-soft baby’s knee protectors look after baby’s knees as they crawl around on hard floors or scratchy surfaces, Plod Ons are made from a lovely soft and stretchy cotton, they fit snugly over tiny knees without restricting movement. The fun colourways including Rainbow Stripes, Cow Print, Pink Spots and Zebra Stripes co-ordinate perfectly with other items from the range as well as make a great gift for any new parent.

The whole Sock Ons collection will also be showcased and for the uninitiated (of which there are few), the unique innovation continues to be a bestseller with new mums and retailers are advised to stock up on this impulse price point product that has established itself as one of the most sought-after mummy must-haves.

Tel: 0208 451 1516 Web: www.sockons.co.uk

Bo Peep SSSS Hall 11.1, Stand: C078a Bo Peep is the new and exciting must–have buggy accessory for all modern and stylish parents and makes its international debut at Kind & Jugend 2014.

Bo Peep is an all-in-one buggy cover that’s the first of it’s kind and comes in a range of on-trend and fashion conscious patterns. The Bo Peep team have created a gorgeous collection of designs to choose from to provide parents with a look tailor-made for them and their buggy. The designs include the Bo Peep Original, a contemporary spot repeat in a neutral colourway, Bo Peep Safari, a leopard inspired design that makes a bold statement and the Bo Peep Adventure influenced by global fashion trends.

Bo Peep also provides users with all the things you’ve come to expect: it shields a child from direct sunlight and has a high UV protection, it blocks visual stimulation to aid a baby to sleep and shields them from light showers and wind, thus creating a reassuring and comforting environment for any infant.

At Bo Peep they really have thought of everything.

The cleverly designed patent-pending attachment mechanism secures onto any buggy, pushchair or pram hood in under 10 seconds and the flexible frame prevents the cover blowing into a child’s face.

If you want to be among the first to experience what the future of buggy accessories looks like then be sure to visit the Bo Peep stand C078a Hall 11.1.

TUMTUM XXXX Hall 11.1, Stand: C069 New for Kind Und Jugend from TUMTUM are two super cute new ranges, featuring brand new characters; Scruff – a mischievous dog with glasses, a ladybird on his nose and a penchant for chocolate cake and Bluebell, a beautiful cat who likes to wear deely boppers, watch goldfish and hang out with her birdie friend.

TUMTUM have taken their top 5 best selling lines and brought them together to form these two new coordinating ranges, which comprise Easy Scoop Cutlery, Super Stable Cup, Easy Scoop Dining Set, Mega Sized Mat and a set of 4 Nesting Snackpots. The products incorporate all of TUMTUM’s usual design functionality to help little ones with more enthusiasm than expertise to be better able to feed themselves by themselves.

Available from mid September 2014.

TUMTUM : Designed by parents, loved by kids.

Email: enquiries@bopeepworld.com

Tel : 01298 425005

Web: www.bopeepworld.com

Web: www.tumtumtots.com

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wallies

®

P PEEL EEL & S STICK TICK D DECOR ECOR

10% OFF

ORDERS PLACED at Kind + Jugend

CHILD RESTRAINT SYSTEM Have you ever been in a taxi, all of you strapped in, except the one most vulnerable person, your baby? The solution •

•

•

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Belt Up Baby™ Giving your baby a chance.

For infants from approximately 9 months to 3 years.

Crash tested at TRL* and shown to reduce the risk of injury to the infant when compared to an unrestrained infant.

Perfect for use in taxis.

Portable, flat-packed and lightweight.

Easy wipe clean fabric.

DON’T FORGET! Come and see us at Kind + Jugend, Hall 11.1 Stand C068 For brochures & price list please contact Sue or Annie +44 (0)844 880 1262 ext 208 info@butterick-vogue.co.uk www.butterick-vogue.co.uk

*TRL (The UK’s internationally recognised Transport Research Laboratory)

To find out more visit www.beltupbaby.com

Wallies ad quarter Aut 14 K&J.indd 1

15/08/2014 13:34

Pasito a Pasito XXXX Hall 10.1, Stand: E30 Walking Mum. The urban and casual brand of changing bags and pushchair covers.

For cool mums and dads!

The Barcelona based company Pasito a Pasito is launching a fantastic new brand at Kind Und Jugend. Walking Mum is ideal for young, urban and active parents who love fashion and like to be different. The collections include changing bags and accessories that perfectly match the great footmuffs and car seat covers, making cool combinations when parents and baby go out!

The new assortment is composed of three casual collections in trendy colours.

Every detail is thought of, the Spanish have nearly 20 years experience making this kind of products, and one can feel it.

The featured Verbier with a down look is very practical and cosy. It even includes special gloves for the pushchair to keep hands warm!

Gaby Winter, with little stars decorating the very fashionable grey and bordeaux products, is just it: simple and beautiful.

Their next collection also includes matching new born clothes and accessories, apart from the covers and bags. Camouflage will be the best way to be seen this next season!

Today’s parents with high expectations who look for a different style have just found their next favourite brand.

Web: www.walkingmum.net

Fun to See XXXX Hall 11.2, Stand: B-038 Fun to See, part of the Suncrest group, are looking forward to their first exciting outing at Kind Und Jugend 2014.

For many years they have been the specialists behind the experts, designing and manufacturing exclusive bedding, toy and sticker ranges for the High Street. Now, combining all their experience and product innovation, they are excited to showcase their very own nursery ranges !

Come and see their three new bedding collections Jolly Jamboree, Beyond the Meadow and Fetch the Engine. Using sumptuous plush fabrics and beautiful 3-D detailing, they feel as good as they look. Each bright range, offers something a little bit different, whilst retaining all the practicalities that mum’s expect and all at an affordable price.

Their new activity toy collection, Funberry Farm, is based around our little scarecrow ‘Sunny Jim’ and all his farm animal friends. Ideal toys to use from birth, parents will love introducing their babies to all the sights and sounds from the fields of Great Britain.

At Fun to See they offer the best in design and quality for Wall Stickers, which not only includes wall art to compliment their bedding ranges but also many more unique themes and scenes to create impact within the home. Versatile for all room sizes, these stickers are a quick and easy decorating alternative!

Simply peel, stick and smile!

All of their ranges are guaranteed to brighten up your day, but don’t just take their word for it – visit their stand, meet the team and see for yourself !

Tel: +44 (0)116 2328818 Web: www.suncresttrading.co.uk Web: www.funtosee.co.uk 94 nursery today

The Original is. . .

Right Here, Right Now! Designed exclusively for specialty retailers.

MARY MEYER, c/o WHITE PEBBLE Unit 2, Plot 11 Terminus Road Chichester, PO19 8TX, UK Tel: +44 (0)1243 780501 Fax: +44 (0)1243 839332 Email: info@whitepebbleint.com

Kiddy Hall 10.2, Stand: D008 The visit to the doctor confirms it: you are pregnant! Many women are elated to hear this news.

Between their tears of joy and sudden bouts of uncertainty, expectant mothers are bombarded with innumerable thoughts. What do I have to look out for, what will happen to me now and how will I get everything right?

During the first pregnancy in particular, everything is new. Expectant mothers lack knowledge and experience, and seem have to face a thousand different questions and decisions.

Even long before the birth, expectant parents pay attention to pushchairs and car seats, start looking at changing tables and breastfeeding pillows and read test reports on nappies and baby nutrition.

An infant carrier is even needed when they first transport the baby home from hospital. The choices seem endless. Which product should they choose? It should be effortless to use – easy to install in the car and on the pushchair. It should be ergonomic – comfortable for the child to lie in in a relaxed, wholesome position. It should offer protection.

Kiddy makes the decision easier with the new Evolution Pro 2 infant carrier.

The Evolution Pro 2 is Effortless – easy to fit in cars using the enhanced belt guide or Isofix base Ergonomic – thanks to patented KLF technology, the baby can sleep in a relaxed, wholesome position. Tested and confirmed by experts (AGR).

Protective – certified safety with the experience of a test winner

Tel: 0750 8422 007 Web: www.kiddy.de

Sponsored by

New Products Mary Meyer Baby Taggies Oodles Owl is just one example of how to keep an eighty year old toy company relevant today. Mary Meyer Baby offers contemporary mums a range of baby gifts that help make life with baby more fun, soothing, and stylish. Taggies toys are known for the very popular, interactive and soothing tags that babies love to explore. From blankets and soft toys to chime balls and rattles, the Taggies Signature Collection is recognized as the premium line of Taggies toys.

WubbaNub pacifiers are the baby gift on everyone’s list. The sewn on, latex free Soothie pacifier is BPA, PVC, and phthalate free. Mary Meyer offers seventeen WubbaNub styles, each packaged for gift giving.

Family owned and operated for over eight decades, Mary Meyer Baby puts safety first. Then add some style and cuteness and you have the ingredients for a fun and successful baby line that retailers and mums have always trusted.

Product highlighted here (image) forms part of the 2015 Taggies line that will be available to order in December.

Tel: +630 258 5269 Web: www.marymeyer.com

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The brand that parents trust www.clippasafe.co.uk

Pink Lining

TTTT

Hall 11.1, Stand: C024/D029 Come to corner stand CO24/DO29 at K&J to discover Pink Lining presenting their Spring/ Summer 2015 collection Be won over by the romance of the soft pink, purple and yellow flowers, butterflies and dragonflies of ‘Cottage Garden’, or more sophisticated colour palate of yellow ‘sunflowers’ on a duck egg blue background or quirky ‘Sam the Dalmatian’ print.

In addition to their award winning changing bags, Pink Lining will also be presenting their PL Child collection of adorable children’s accessories for 2-6 year olds that is road tested on Pink Lining’s founders’ four young children! Distinctive designs of ‘Damsels & Unicorns’ will enchant little girls, whilst ‘Knights & Dragons’ will inspire little boys, providing a point of difference in the classroom, on a family day out or on the airport carousel.

Admire Pink Lining’s first ever range of nursery bedding in two beautiful colourways – ‘One Stary Night’ featuring a green cheekily grinning green dragon with blue star scattered ears, and ‘Hop, Skip, Jump to Bed’ featuring a soft white rabbit with long chewable ears, pink gingham patch tummy and lots of distinctive Pink Lining touches besides….

Tel: 020 7034 0035 Web: www.pinklining.com/uk

My Buggy Buddy SSSS

XXXX

Hall 11.1, Stand: C073

Snuza

My Buggy Buddy return to Cologne this year with their growing range of pram and stroller accessories - Essential award winning accessories that make parenting a little bit easier.

The original small My Buggy Buddy clip comes in the black, pink and blue colours but is now joined in 2014 by the limited edition white clip.

Stylish and standing out from the rest the white clip is a trendy “must have” for any parent seeking a solution for hanging bags or items from the pram handle. Hurry though as there are just a limited number of these special white clips!

My Buggy Buddy have also produced a larger clip which means that there is now a clip that fits any pram handle.

In the range as well is the locking clip which has a 3 digit combination for securing unattended prams and weights for preventing strollers tipping backwards.

The range is completed with the UK BANTA award winning sunshade. This sunshade can be used to shade the child on the stroller or in the car and cleverly folds down for travelling. it comes in a variety of colours and styles.

All My Buggy Buddy products are safety tested, guaranteed and are available for stocking Worldwide.

Hall 11.2, Stand: A058

Tel: +44 1702 481220

Tel: +27 21 4618530

Website: www.mybuggybuddy.co.uk

Website: www.snuza.com

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Snuza has been at the forefront of designing and manufacturing monitors for parents all over the world.

Snuza will be welcoming visitors to their stand at the Kind und Jugend in September this year where they will be launching their new baby movement monitor Pico. The new monitor is sure to be an instant favourite at the show where it will be showcased for the first time. The portable rechargeable monitor surpasses any of the features of other monitors on the market, which will make it the monitor of choice for parents. Snuza will also be exhibiting their extensive range of portable cordless movement monitors alongside their Video and Audio monitors.

One of these monitors on show is the award winning Snuza Hero which has been available to parents for the past few years. The Hero can either be purchased on its own or accompanied with a Video or Audio monitor.

It is a cordless portable baby movement monitor and has a unique vibration feature which can reassert baby’s abdominal movement, if it detects that abdominal movement has stopped for 15 seconds, followed by an alarm if movement does not resume.

For more information you can visit them, stand Hall 11.2, Aisle A, no. 058.

Sponsored by

New Products Pretend to Be

Tröstisar Tröstisar is a Swedish company that invent products that reduces fear and that comfort children.

Now a new version of the innovative Cuddly plasters is being launched at the Kind & Jugend tradeshow, a Glow-in-the-dark Cuddly plaster.

The glow-in-the-dark Cuddly plasters is much more than just a plaster. It is a wearable cuddly friend with a fuzzy surface and a glow-in-the-dark heart to ease the fear of darkness.

At bedtime the child is given a Cuddly plasters and when the light is switched off, the heart of small friend furry friend glows in the dark.

The glow-in-the-dark Cuddly plaster can be worn on the arm or on the pyjamas or on be put on the wall of the bed. The small heart is glowing softly and the child can cuddle with it even when it is dark.

Email: info@trostisar.co.uk Web: www.trostisar.co.uk

New to their ‘Little’ Collection, is this fun ‘pumpkin’ all-in-one suit and hat from ‘Pretend To Bee’, Children’s DressingUp Costume online retailer. For age 6/12 and 12/18 months. Perfect for Halloween! Other designs from this Collection include a Dalmatian, a Flower, a Monkey, a Giraffe, a Monster, a Reindeer and a Penguin. Their appeal is not only in the cute design, they are made from a super soft velour, have a long zip for ease of dressing, and safety foot grips.

‘Pretend To Bee’ has a large range for older children too, including Role Play, History, Nativity, Round the World, MiniBeast, Animal, Book Day, & Graduation (moving up) Costumes, very suitable and durable for Nursery and Primary Schools for pretend play and learning through play.

‘Pretend To Bee’ Dressing Up and Party Costumes for Babies, Toddlers and Children

Tel: 0115 9847838 Web: www.pretendtobee.co.uk

CupCake The Lulla doll is a sleeping companion that imitates closeness of a caregiver by playing a real-life recording of breathing and heartbeart of a mother at rest. Once activated the doll will play for 8 hours before it automatically turns off.

Lulla´s unique patent pending design is based on scientific research on the positive effects that closeness and heartbeat and breathing sounds have on babies. Lullas aim is to replicate this effect and thereby helping babies to stabilize their own breathing and heartbeat, resulting not only in longer and better quality sleep, but also reducing chances of apnea episodes.

Much detail and care was put into every little bit of the Lulla Doll design.

The dolls outer layer is made from natural cotton that can absorb smell from parents if they first keep her close to their skin before giving it to their child for extra feeling of security. The doll can be machine washed in warm water making it safer for small babies with underdeveloped immune and respiratory systems.

The colours of the doll were selected so the doll is unisex and unirace, making it equally fit for all babies.

The CupCake organic, washable nursing pad epitomises the bond between mother and baby. It transforms a typically utilitarian product by utilising beautiful fabrics and imagery that celebrates breastfeeding.

CupCake Nursing pads are thin, contoured and perfectly designed to be discreet under clothing. The CupCake nursing pad is engineered to absorb moisture away from the body, for a dry, leak-free experience.

This well-made, patent pending, reusable, nursing pad has a pocketed solution to allow for liners to be added, which increases its absorbency to suit a woman’s flow. Up to two liners can be added to customize the nursing pad from light to medium or heavy flow, thus enabling an ‘All in one’ Nursing Pad solution for breastfeeding women.

The introductory CupCake nursing pad campaign uses the concept of pairs; a fun creative take on conception and breastfeeding packs are illustrated with imagery of eggs, milk bottles, ice cream sodas and grapefruit on 100% re-cycled eco-friendly cardboard packaging.

2x pairs of light nursing pads W/S £4.30 RRP £9.90 2x pairs of liners W/S £2.60 RRP £5.90 3x pairs of light nursing pads + pad pouch W/S £7.35 RRP £16.90 FOR UK SALES ENQUIRIES Craig Swinney

Email: roro@rorocare.com Web: www.rorocare.com

Tel: +44 (0)77130 37022 Email Craig@cakelingerie.com

RoRo Care

The brand that parents trust www.clippasafe.co.uk

Focus ABC Kids Expo

Across the pond at ABC Kids Expo 7th - 10th September 2014 ABC Kids Expo provides the opportunity to meet face-to-face with domestic and international buyers, media and fellow manufacturers at this premier juvenile products show

W

ith over 975 exhibitors that have secured a total of 3,247 stands and attendees from over 60 countries registered for the show so far, with a total of just over 4,100 buyers registered to attend – ABC Kids Expo is set to surpass all expectations this year.

Every year the ABC Kids Expo staff rolls out a new feature, specialty pavilion or showcase.

New for 2014 will be the Made in the USA showcase. Much like the New Product Showcase which provides space for manufacturers to display their newest product introductions, this area will display products that are proudly made and manufactured here the USA by participating manufacturers. “We realized that certain retail markets have growing demand for products that are made here in the United States.” says Larry Schur show manager for the ABC Kids Expo. “This new showcase will make it easier for retailers to review products and locate companies that provide products made here in the U.S.” Returning for its second year will be an enhanced ABC Invention Connection. Launched at the 2013 ABC Kids Expo as a platform for allowing inventors, who have a product in development, to explore and interact with established members of the juvenile products industry. Judi Sunden, exhibitor account manager with the Expo and coordinator of the ABC Invention Connection had this to say: “We are excited to have over 20 inventors participating in our 2014 showcase. This is a great opportunity for the inventors to get feedback on their products, discuss packaging and merchandising with retailers, and to learn more about the rigorous testing requirements required by the federal government.” This showcase will be located in the lower level exhibit hall near the Made in the USA showcase and together the two will host and opening day breakfast reception on September 7, 2014.

Maternity Square continues to grow with many returning maternity lines being joined by new exhibitors from around the globe. “Pickles and Ice Cream” will again be served on the afternoon of Monday 9/8 and Tuesday 9/9. Retailers and media members can stop by any Maternity Square exhibitor to pick up a ticket for a free ice cream or pickle. David Rice, CEM and coordinator of the Maternity Square Pavilion and Runway Event says “This year’s runway event will be held Monday, September 8th at 2:00 p.m. in the upper level concourse. We are excited to announce that Hilary Billings, Miss Nevada 2013, will be the Emcee and Mistress of Ceremonies.” You will want to make sure you have a good seat for the event, so be sure to arrive early.

Naturally Kids and Modern Child pavilions will be located on the upper and lower level respectively. Sarah Kokernot coordinator of the Modern Child pavilion indicated “Retailers from around the world that serve consumers looking for clean simple esthetic with high 100 nursery today

functionality in their baby products are sure to find what they are looking for in this year’s Modern Child Pavilion,” while Jessica Cash, coordinator of the Naturally Kids pavilion added “The manufacturers that exhibit in the Naturally Kids Pavilion deliver finished products that meet the stringent requirements of the natural and organic product industries. Retailers who serve consumers in those markets have a lot to choose from in our pavilion.” Both of these great pavilions will have specialised service featuring either: smoothies, coffee or wine. Stop by a participating exhibitor to pick up a wooden nickel for a free beverage.

You will also find the UK Pavilion this year at ABC Kids Expo. This is the second year that a UK Pavilion has taken place at the show and based on exhibitors’ experience last year, participants can expect to break into new markets such as Korea, Singapore, Canada and both North and South America. Also, companies attending last year commented that orders were generally container size and much bigger than European trade shows.

Companies joining the UK Pavilion this year include Little Champ with its fabulous range of sports themed baby toys, TotsBots with its range of award-winning reusable nappies and Trunki with its much-loved ride on suitcases. In addition, there are around 22 UK companies either exhibiting or visiting the show – so make sure you pop over and meet the BPA team and join them for a drinks reception in the UK Pavilion at 6pm on Sunday 7th September.

Everyone is invited to industry reception at the Westgate Las Vegas Resort & Casino (formerly the LVH). This year’s event will feature the W.C. Project, a high energy dance band that will cover the best from the 80’s, 90’s and today. All confirmed attendees for the expo are invited and attendance is FREE. Of course everything kicks off, as in years past with a Wine and Cheese reception in the New Product Showcase. This exclusive event for confirmed media and independent retailers begins at 4:30 p.m. on Saturday, September 6th in the New Product Showcase.

For their international event participants, ABC Kids Expo will be hosting an expanded International Reception on September 9th, beginning at 6:30 p.m. at the Renaissance Hotel, located next to the convention center. All international attendees at ABC are invited to attend. In addition, the all attendee industry party kicks off at 6:30 p.m. over at the Westgate Resort (formerly LVH). New this year will be the selecting of innovation award finalists by JPMA as well as a presentation of donation cheques to charities of choice.

It’s a World of Juvenile Products – from Baby to Teen and All The Children In between. You will see it all at the 12th Annual ABC Kids Expo. Make your plans now to attend!

For information and registration:

www.theabcshow.com

BreathableBaby

WWWW

Stand: 5229 BREATHABLEBABY are proud to announce the launch of ‘The Heritage Collection’ which sees 3 stunning ‘English’ themed designs across the range of breathable bedding, including Liners, Sheets, Swaddles, Blankets and Toys.

‘English Garden’ for little girls is a stunning palette of soft green and pink adorned with vintage birdcages and flowers, ‘By the Sea’ features iconic seaside imagery in the form of beach huts, boats and seagulls and ‘Enchanted Forest’ captures the magic of woodland wildlife in a gorgeous neutral colourway.

The designs were created in collaboration with an English designer and took inspiration from current trends as well as classic heritage to ensure the final product would be appealing to parents across the country.

BreathableBaby was born in 2002 with the launch of the BreathableBaby Cot Mesh Liner, which utilises a patented ‘breathable’ fabric to allow maximum air flow within baby’s sleeping space. This technical fabric helps to allow temperature regulation and eliminates risk of suffocation and re-breathing of air. The liner also prevents risk of entanglement, protects baby from knocks and bumps and keeps dummies and (safe) toys in the cot.

The Heritage Collection is a beautiful addition to the already popular range of 2 and 4 sided liners, swaddles, blankets and toys, making BreathableBaby is the perfect choice for any nursery theme or decor..

Email: rhsalesandmarketing@gmail.com Web: www.breathablebaby.com

Mabels Labels

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Stand: 2237 Mabel’s Labels began in 2003 with four Moms, a great idea and a basement full of printing equipment.

Today, Mabel’s Labels is not only the leading provider of durable, waterproof labels for households and families. We’re also an award-winning, celebrity-endorsed company with 70 million labels sold in over 100 countries worldwide!

Last year, Mabel’s Labels debuted Write Away! Labels to the US market at ABC Kids Expo. These peel and stick self-laminating labels are ideal for busy families and perfect for any last-minute labeling you need – from lunch containers, bottles & sippy cups to toys, school books and more! Compatible with any pen, pencil or marker, all you have to do is simply write, seal & stick!

This year at ABC Kids Expo, they are excited to announce the US launch of their Write Away! Iron On Labels. Ironing can be fun with these NEW easy-to-use iron-on labels. Simply write, iron on and go! Durable and laundry safe, they’re a convenient, personal way to identify all sorts of clothes and fabrics.

Their labels are tried, tested and true. They’re laundry, dishwasher and microwave safe – and all products are backed by a 100% satisfaction guarantee. Plus, their Write Away! line offer many great retail opportunities, including true incremental comparative sales and an increased basket size by up to 40%.

Web: www.mabelslabels.com

Snuza

SSSS

Stand: 4431 Snuza is proud to be exhibiting the PTPA award winning Snuza Hero at Las Vegas this year. The prestigious award is a testimony of parents who have evaluated and tested the Hero and gave it their seal of approval for quality, reliability and Trust. A product which has exceeded its standard to receive the Parent Tested, Parent Approved award. The Snuza Hero has a unique vibration feature which can reassert baby’s breathing if it detects that abdominal movement has stopped for 15 seconds, followed by an alarm if movement does not resume. Hero’s sensitive flexible tip gently rests on baby’s tummy, and will alert you if abdominal movement become weak or slow (under 8 movements per minute). The Go or Hero clips onto baby’s diaper and is battery-operated – no cords, wires or sensor pads. Snuza Portable Baby Monitors offers a complete range of audio, video and movement monitors.

Snuza is inviting visitors to their stand at Booth 4431 not only to view their extended range of monitors, but to also introduce their newest addition of baby movement monitor. The unique Snuza Pico monitors abdominal movement by using a contactless sensor. The monitor is Bluetooth smart enabled which connects it to a smartphone app.

Snuza exports to over 60 countries worldwide making it a well-loved brand all over the world.

Tel: +27 21 4618530 Web: www.snuza.com

nursery today 101

Focus Travel Systems

All Systems Go! Assistant Editor Caroline Eyles learns more about the travel systems driving the market

T

he stroller market is set to sell 1.3 million units over the course of the year! Yes, according to GfK market research, this huge figure has seen a 6 per cent increase in just 2014 alone, with 1 out of 5 strollers being sold as part of a travel system, revealing the rapidly growing trend and money saving choices parents are making.

However, while a travel system is definitely a first choice for parents wondering what to buy, the rise of the Isofix settings has seen a number of consumers purchase a compatible car seat separate from a travel system, while then choosing a stroller and a carry cot together, revealing a 10 per cent decline in the 3in 1 travel systems that come complete with a car seat in 2014 so far.

GfK also reveals that parents are prepared to pay the price when it comes to the right travel system. 2 in 1 Travel Systems have seen a massive increase of £100 in comparison to the average price of £350 last year. SO what does it come down to?

According to manufacturers we have spoken to the key features are style, convenience and practicality.

Andrew Ratcliffe, Managing Director of Dorel UK that offer the Maxi Cosi Pebble and CabrioFix, a popular choice with parents opting for an alternative car seat,

102 nursery today

Pic courtesy of Bebecar

explains: ““The introduction of travel systems has given parents more flexibility and freedom when travelling with their child instead of removing the infant from the car seat and placing him/her in the pushchair, the seat simply snaps on. It’s a process designed to disturb the child as little as possible and to make travelling with a child much easier.

Our pushchairs have now been designed to fit many different purposes, and to be much more flexible and adaptable to a family’s life.

GfK also reveals that parents are prepared to pay the price when it comes to the right travel system. 2 in 1 Travel Systems have seen a massive increase of £100 in comparison to the average price of £350 last year.

“There are four main points a consumer is looking for in their ideal travel system,” continues Andrew, “these are: safety, ease-of-use, good-looks, and an attractive price. All of our travel system offerings from Maxi-Cosi, Quinny and Safety 1st cover each of these points comfortably, and are all designed with the customers’ needs in mind.”

Product manager - juvenille, Alessandro Casini, at Chicco adds: “Consumers want a solution that makes their lives easier.

After all having a baby requires full attention, so a no-nonsense easy-touse travel system will take some of the stress away. Also a system that is light, easy to transport and stores away neatly will always be a winner with parents. The introduction of travel systems has allowed parent to choose a cost-effective solution that gives them everything they need for newborns to go out and about. It has also reduced the amount of products parents need to buy and store, making life much simpler – which is no doubt very welcome when being a parent is busy enough!”

Choosing the right stroller for a parent and their lifestyle is a hard

decision, since our lives are much busier and the activities we undertake wholly more varied. From a Mummy workout in the park to a walk along the busy high street or even taking the bus, this requires flexibility and easy-to-manoeuvre features, which in turn may sway a parents vote.

Bengi Bingol Yalcin, Marketing Manager of UK & Ireland at Britax comments: “Parents often look for a stroller that can meet their everyday needs i.e. a pushchair that is big enough to carry shopping but small enough to fit into the car or take easily onto a bus. Instead of investing in several different strollers to meet these requirements, travel systems can offer a one-stop solution from birth right up to four years old.

Travel systems also tend to come with an array of accessories and add ons that allow parents to transform it from one stage to the next, saving money overall without having to buy a new stroller every time.

“With this in mind, our mantra here at Britax is about creating products that give families back some of that freedom so they can explore and enjoy life together. That’s really what travel systems are about and why so many parents opt for them – it’s a one-stop solution that will allow you to take your little one anywhere, no matter how old they are. Easily used in conjunction with Britax infant carriers, children can be moved straight from the car to the pushchair for easy roaming, and products such as the B-Agile 3 are light and quick to fold for ease of transportation.”

With an established reputation, independent retailer Jan Stewart Prams is known for its travel systems since it accrues a large amount of its annual sales. Believing that a retailer should stock as many compatible products as possible, Derek Bavaird comments: “It is wise as a retailer to adapt as many manufacturers pushchair combinations as possible and convert them into travel systems. Travel systems attract an encouraging tax break, all it takes is the retailers initiative to simply include an adaptor to facilitate the fitting of a infant carrier on to the chassis, the chassis then attracts a lower tax liability hence maximising the all important profit margin.

“Travel systems when sold efficiently are without doubt the profitable mainstay of the independent retailer, they are his trump card and the all important edge when competing against the multi nationals, the shrewd difference between maximising profits and minimising losses, this is after all what business is all about, isn’t it?”

Susan Pellett Managing Director and Co-Owner of Ann’s Prams tells us of her experience she says: “Travel systems are a big part of our business. Off road pushchairs are generally our best sellers with the percentage of sales being about 3040% of our revenue.”

And with that large proportion of annual income, why would you not want to get involved? Interested in getting started or expanding the ranges you sell, read on to find out more about the different systems available.

TRAVEL

SYSTEMS

BIRTH – 17 KG

Where safety meets style • Create your own look – 3 chassis and 6 fabric options • Elegant, purposeful design • Suitable from birth

Integrated CLICK & GO® adaptors (Fit the BABY-SAFE infant carriers, BABY-SAFE Sleeper or Carrycot directly onto the pushchair chassis)

www.britax.co.uk

Focus Travel Systems

Cosatto WWWW A new Cosatto range is always a blast and they’ve amped up the extraordinary with these must-have travel systems. With everything new parents need from day one, exquisitely-crafted features and trendsetting pattern - get your sales bursting into the new season with these future faves.

Evolving through constant parental feedback, from shiny new Giggles to the Ooba 3 in 1 Kimono for little ladies there’s a travel system for every style-savvy family unit.

A Fresh Gaggle of Giggles Giggle, new for 2014, is the “pram with a plan”.

Lightweight and flat-folding with new superpowers, dazzling designs and 3 magic modes - pram, duo-directional pushchair and infant carrier; these snugglers are flying out of stores and up wish lists everywhere. From street-wise New Wave to Parisian Oh La La! Giggles are the statement wheels to stock up on.

Ooba Kimono – Go Go Kimono Darlings! The boutique unique 3 in 1 Ooba travel system is now stepping out pretty in pink for little ladies. Pram, pushchair and infant carrier- sporting luxury leatherette, Kimono has all the trimmings a little darling needs from the off. With height-adjustable handles, handle-mounted brake and a host of other tricks to make one’s life easier and lovelier, one simply must stock Ooba darlings.

Ooba and Giggle fit Hold 0+ car seat (sold separately).

Cosatto will be landing at the Kind und Jugend show: 11th – 14th September. Do the bright thing.

Obaby SSSS Following on from the popular Chase 3 Wheeler Pramette, Obaby is proud to present the Chase 3 Wheeler Stroller in two striking zigzag designs! The new stroller features the same lightweight aluminium chassis as the pramette, but has a larger seat unit suitable from 6 months and the option of a high quality carrycot suitable from birth. There is also the added possibility of adding the Obaby 0+ Chase Car Seat, to provide parents with the convenience of a travel system, and with Maxi Cosi Car Seat Adaptors also included, the Chase Stroller offers an endless range of compatibility options.

The seat units can be both parent facing and rear facing and are available in two bold zigzag colours, orange or lime, to ensure that both baby and parent stand out from the crowd. A co-ordinating head hugger, shoulder pads and footmuff offer extra support and comfort for little one and safety is also key for the Chase Stroller, which features a 5 point safety harness, adjustable leg rest and a removable bumper bar. Parents have not been forgotten either – the lockable front swivel wheel, height adjustable foam handle and large shopping basket all enhance the experience of using the Chase day to day.

Tel: 0871 977 3900

Tel: 0845 078 0290

Web: www.cosatto.com

Web: www.obaby.co.uk

Little Saints - Bumbleride WWWW

Bebecar XXXX

There are three strollers in the Bumbleride range that can be used as versatile travel systems, including the new Indie 4. The Indie single combines the off-road ability of a multi-terrain stroller with the lean agility of an urban jogger and is suitable for newborns and toddlers using a multi-adjustable reclining backrest, while Bumbleride’s first side-by-side stroller, the Indie Twin, provides the best of both worlds by accommodating either twins from birth, or a newborn and a toddler in fully independent seats.

Launching in the UK this month, the Indie 4 is a compact lightweight fourwheel stroller, designed as an urban solution with all-terrain capabilities. The four off-road ready wheels in compact city-friendly sizes have pneumatic tyres and the all-wheel suspension offers peak performance whatever the surface. The Indie has been awarded ‹Best Buy› from Which?, and the Indie Twin won the Practical Parenting magazine Bronze award in their ‹Double Buggy› category. All the fabric covers are fully recyclable, while the oversized sun canopies have a UV lining to reflect heat and added SPF 45 protection. Although the lie-flat seats on all models can be used from birth, a carrycot is available as an optional extra for the Indie and Indie Twin, but is included in the package for the new Indie 4, and car seat adaptors compatible with Maxi Cosi, BeSafe and Cybex infant car seats convert the Bumbleride strollers into versatile travel systems. The latest range of colours includes: Jet, Fog, Aqua, Lotus Blue and Lotus Pink. Bumbleride is distributed in the UK by Little Saints.

Bebecar products are designed and engineered to an extremely high specification and are made in Europe.

Bebecar prams include the chassis, carrycot and reversible pushchair seat with the option of adding our Easymaxi Group 0+ infant car seat to form a complete travel system*. The complete range from Bebecar includes Stylo Class, Stylo, Grand Style, IpOp, Icon, One&Two tandem, and new for 2014 is the modern Hip-Hop tech chassis.

The carrycot has four recline positions, including lie-flat, and can be positioned in rocking mode (when not attached to the chassis) to soothe baby to sleep. The pushchair seat is suitable from birth and can be fully reclined for sleeping. It includes a five-point padded harness for extra security, and can be placed in both forward and rear facing positions.

The Easymaxi infant car seat is Group 0+ and can be fitted in the car using the vehicle seat belts, although an optional ISOFIX base is available. It features side impact protection in the head wing and hip areas, and a one-pull harness for ease and peace of mind. The car seat includes head and seat cushions to offer additional support for newborns, which can be removed as baby grows.

Bebecar carefully select their new fabric colours every year, and a range of matching footmuffs, parasols and changing bags are also available, giving the retailer the opportunity for add-on sales. *excluding the SPOT pushchair

Tel: 0208 392 2665

Tel: 01692 408801

Web: www.littlesaints.co.uk

www.bebecar.co.uk

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verve™ 4 wheels

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Focus Travel Systems

Phil&teds SSSS phil&teds inline strollers have been making it easier for parents to adapt&survive their parenting day for over 15 years! Thanks to continued product innovation of an iconic design, a phil&teds inline gives parents a world class stroller experience long after their first push in your store.

Why? Because so much of what’s great about a phil&teds inline is in its day to day performance.

One of the biggest insights from parents post stroller purchase is the reality of how easy (or not) it is to push! A phil&teds inline has been engineered (and refined over time) to solve this key parenting challenge – making the stroller super easy to push and manoeuvre when fully loaded with two children. With geometry designed for optimal weight positioning, parents can also enjoy an effortless kerb ‘pop’ countless times over their stroller years! Along with a slim line width (not side by side) for tight spaces, an easy compact fold (seat on) and all the modes needed from birth to 4+ years with one or two children (including a travel system) parents can expect a great double stroller that’s easy to push in a phil&teds inline.

Give your customers the phil&teds push experience today & call us on 02030519264 for an appointment in your store or at Cologne, Germany 11 – 13 September.

Tel: 0203 0519264

The Red Kite Baby Co Ltd SSSS Cheeky Rascals

WWWW

The mima range of pushchairs is perfect for parents who want to stand out from the crowd and need practicality and a design that will evolve and grow with a child. Designed to look beautiful and perform even better, all mima pushchairs are available as travel systems and boast a range of user-friendly features: wipe clean materials; a hideaway carrycot and a light chassis with easy folding.

Both the single mima xari and the double mima kobi are compatible with the BeSafe iZi Go car seat. What really makes mima buggies unique, however, is the hidden carrycot. This unique feature means that the carrycot is not a bulky extra – it simply zips in and out of the main seat in a matter of minutes.

The ergonomic seat is made from EVA, a hard density foam that is durable – great for long term use - and provides a high level of support for children.

Tel: 01730 895761 Web: www.cheekyrascals. co.uk

The Red Kite Baby Company offer both the Push Me Zumi and Push Me Zebu travel systems.

The Push Me Zumi Stroller is a fantastic choice when looking to invest in a stylish and quality jogger that stands out amongst the rest and is suitable from birth to older toddler. The Push Me Zumi is Red Kite’s 3 wheel, ultra lightweight jogger that comes complete with easy to fit adapters for Maxi Cosi car seats. The Zumi includes a multi position seat recline, padded harness pads and a detachable bumper bar. Also included is a rain cover, shopping basket, bumper bar and foot cover.

The Push Me Zebu is Red Kites flagship 3 in 1 travel system. Available in the gorgeous colours loganberry, pistachio and onyx, the Zebu is an attractive, modern and stylish all inclusive travel system package. The Zebu features a detachable carry cot and stroller seat as well as a brilliant Red Kite car seat with easy to fit adapters. To meet the preferences of the user, either of the seats can be situated in either a parent or forward facing position.

The Push Me Zebu comes complete with a great accessory pack which includes a matching changing bag, rain covers for both stroller and carry cot positions. Also included is a handy shopping basket and detachable bumper bar.

Fantastic quality at great prices!

Tel: 01454326562 Web: www.redkitebaby.com

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A world of bright ideas... ...making family life easier!

With over 17 years experience working with pioneering nursery brands from all over the world, we understand what parents and retailers are looking for.

Working in long-term partnerships with our retailers and our suppliers, our mission is to develop innovative, award-winning brands that sell.

If you would like to become a stockist or have a new product idea, contact us on:

.co.uk

01730 895761 or sales@cheekyrascals.co.uk

Special Feature Nigel Plested

Smart not stylish... the future of travel systems “That might mean that design has to get smart not stylish...”

By: Nigel Plested

W

Nigel Plested is a designer and a creative director.

He is the founder of narrative studio, a strategic design business, which brings together a specialist and experienced team of designers with a rich expertise in new family culture, parenthood, and babyhood; creating award winning products and brands.

Prior to setting up the business Nigel was on the board of directors at Mamas & Papas, and alongside narrative, he now writes and lectures on the subject of parenting and product culture. Nigel can be contacted through the company website www. narrativestudio.com or he can be found on LinkedIn.

108 nursery today

e take it for granted that in the mid twenty teens that the travel system is the first port of call for all prospective parents. The formula and modular arrangement that allows them to stretch their budgets, but in return reward themselves with convenience, choice and the ability to manage the demands of a modern world.

In real terms we have only had this miracle combination of infant car seat and wheels for a small period of time. It is still a relatively new idea having been with us since Graco brought the idea to market in the mid 1990’s.

From that small step, which is less than twenty years ago, the market and idea has flourished, and dominated the wheels goods industry all around the world. Wherever we are dependent on cars, the travel system has found a home. Today travel systems are the backbone of every push chair brand, and every brand has brought their own unique take on how the combination of infant car seat, wheels and or carry cot that can marry within the world or 2 in 1’s and 3 in 1’s.

This evolution has taken many turns in the last decade or so, and I have watched it from within the industry, as new platforms have taken a foothold in the psyche of mums and dads on mass, and empowered them to retain independence to go where they want to go, when they want to do it and within their terms; behind the wheel, on wheels or on foot, sleeping, snoozing, seated or lying flat. We’re spoilt…

We are spoilt in so many ways, from features sets and products performance the array is astonishing,and seemingly endless regardless of budget. Brands have worked hard to make unique products with unique interfaces, in

order to build great experiences and markets where their customers are keep consumers loyal. Yet at the same sometimes slow to reach, leveraged time they have stepped out of their their manufacturing knowhow and own combinations, and now offer developed well resourced and capable the opportunities for consumers to own brand offers; and in doing so, mix, match and marry their personal they have stretched this universal combinations, with the freedom to visual design language throughout choose an ICS and choose another the world. brand of wheels.

We are also spoilt in terms of brands; more We are spoilt in so many ways, from travel system brands features sets and products performance have entered the market in the last 5 years than the array is astonishing, and seemingly the previous 15. This is endless regardless of budget. Brands interesting because the travel system is becoming have worked hard to make unique a universally understood thing, like car brands, and products with unique interfaces, in order the local design tastes, languages and details are to build great experiences and keep being usurped in favour consumers loyal of global “likeness,” and general appeal.

That’s why so many travel systems In becoming more internationally look the same. Don’t get me wrong, focused, and stretching risk beyond these brands work hard to create local territories, brands have also unique experiences and innovations, needed to dilute their original and the working details differ persona, in order to meet the immensely. But the finished effect can expectations of wider audiences. This often look similar, and almost in some in turn means that the details and cases, identical. So why in a landscape colours used in travel systems, either of such competition, and creative in ICS or wheels begin to become endeavor do we have a world where common, rather than distinct, usual “similarity” takes a hold? rather than unusual.

Well I think to get to the route With less risk in the hearts and of this we need to look at what has minds of many large retailers, and changed. Firstly all travel systems small independent retailers, best are made in the same parts of the sellers, key colours, easy wins, often world with the same machinery and take precedence. Understandably the same bill of materials. They are this safety in design has won out for all looking to compete and therefore a reason… I get the feeling that we certain materials and combinations of have covered some of these points material have become the norm. before.

Now those manufacturers also But what is emerging is something want to be brands in their own right, akin to the car industry. In the 1950’s, and they have expanded international 60’s and 70’s cars were distinct from

Scan here

®

White with Pine Trim, or Country Pine.

www.obaby.co.uk 0845 078 0290

A matching plush bedding range is also available. (other designs available)

There are options to suit any size room; including Double or Single Wardrobe, Under Cot Bed Drawer and Closed or Open Changing Unit.

the next twenty years, contrary to everything converging and looking the same. I predict that there is a shift in priority, the same as in automotive markets, where the interesting things might happen under the hood, in the windscreen or on the dashboard; that might mean that design has to get smart not stylish.

We can see this already; in the US we have brands where robotics are setting standards in travel systems. Infant car seats that “fit”, themselves and let you know when it’s done correctly, and what is interesting about these steps is that they are more than novelty or ‘bolt-ons’. These are designs that are considered and created with intent.

We also find ourselves coming into the age of the Internet of things, products that recognise, talk and interact with each other, and this is not sci-fi, we are all streaming content, tracking our friends and turning light bulbs on and off with our phones.

Maybe travel systems will become a redundant term, and maybe “smart systems”, will shape the next twenty years.

Obaby’s furniture collection features cute motif’s, and is available in Winnie The Pooh and his much loved hunny pot, and the cute and cuddly B is For Bear.

each other. Whether you drove a Thunderbird in Texas or a Ford Anglia in East Anglia, the sizes, scales, fins and inlets shaped and echoed the visions of designers who lived, worked and died in Dagenham or Detroit. But today automotive shapes and styles, brands and badges are the same in the USA, as they are in China and Europe, in some ways this is saddening. On a recent trip to New York, I was lost and tried to spot a TAXI, as driven by Danny Detivo. I was desperate to sit on a lurching couch, in a big yellow box, heading through the gridlock that is Manhattan.

Although that sounds like an aside, it is a perfect example of the globalisation of “travel systems”, and their constituent parts. They are now in a period not of “design”, but of refinement.

There will always be brands that have more distinction than others, and the general look and feel will change over time. But it will be global design tendencies that start to govern the way things look, but more importantly how they operate and feel.

We are on the verge of a change for travel systems over

Focus Travel Systems

Silver Cross

SSSS

The revolutionary Surf 2 is exceptional in every way. Light yet strong with a magnesium alloy chasis, puncture free and larger pneumatic tyres, it has been designed to provide the same exceptional ride you would expect from a traditional Silver Cross pram.

Silver Cross Surf is loved by millions worldwide, for the second edition of the ever popular Surf, Silver Cross have taken everything that was loved about the original design, comfort, style and manoeuvrability, and by listening to our customers suggestions have made it even better, adding features such as an adjustable handlebar, a bigger basket and beautiful leather style and chrome detailing. Plus, the suitable from birth carrycot is now included as part of the Surf 2 package.

With new and larger pneumatic tyres and an air sprung suspension inspired by mountain bike technology, the Surf 2 will glide along any path, smooth or rugged. Available in a range

Dorel WWWW Dorel’s range of travel-system ready pushchairs is designed to fit seamlessly into everyday life, with a number of innovative solutions designed to perfectly complement family life.

The Maxi-Cosi Loola, Elea, Mura Plus and Maxi-Cosi Streety Plus Mix & Match are all travel system ready, compatible with both the Maxi-Cosi Pebble and CabrioFix infant carriers. Maxi-Cosi’s pushchair range is also compatible with the Maxi-Cosi Foldable Carrycot, which folds totally flat for convenient storage.

The Quinny Moodd, Buzz Xtra and Zapp Xtra2 can all be combined with a Maxi-Cosi car seat to form a travel system that makes it really easy for parents to transfer their baby in and out of the car. The Moodd and Buzz Xtra can also be combined with the Quinny Foldable Carrycot to give parents a more traditional look, with minimal storage space required. The Moodd’s lie flat seat also makes it ideal to use from birth with the supplied Baby Nest, creating a safe, warm environment for newborns.

Any of Maxi-Cosi’s range of infant carriers can be clipped onto the Maxi-Cosi and Quinny range of pushchairs. Maxi-Cosi infant carriers are also compatible with many other brands of pushchairs, using the pushchair manufacturers own car seat adaptors.

Web: www.dorel.co.uk

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of stand out colours, Surf 2 is made in a durable and hard wearing fabric ensuring it remains stylish even after years of use.

Surf 2 comes as a complete package with the suitable from birth carrycot included providing a safe, cosy lie-flat environment, also suitable for overnight sleeping. As your baby grows switch to the seat and transform your Surf 2 into a forward or rearward facing pushchair to carry your little one right through to their toddler years.

The Simplicity car seat completes Surf 2 into a travel system and with the additional single wheel attachment, Surf 2 becomes the ultimate pushchair for all adventures.

Surf 2 looks and pushes like no other because it is like no other. Quite simply, it’s the most comfortable, convenient and stylish travel system around.

Web: www.silvercrossbaby.com

Joie

TTTT

The Joie range of travel systems offer both practicality and versatility combined with style and features unique to the Joie range. The brand new Chrome Plus is a master multitasker which combines all the best features available in a multi-mode pushchair with Gemm car seat, carrycot and parent and world facing seat units. It offers total versatility for parents leading a busy lifestyle and featuring an instant gravity fold which is easily activated with or without the seat attached and in either direction, it ensures ease of use in every mode. The modern floating chassis with clean tailored lines creates a sophisticated and streamlined look and the fully reclining, cocoon-shape seat is perfect for sleeping newborns facing parent or facing the world. Loaded with parent must-have features including a single-step scuff-free brake, all-wheel suspension, plus a large, integrated shopping basket. Featuring pushchair hood, seat liner, footmuff and harness pads.

Available in classic black there it’s a perfect choice for the style conscious parent.

Tel: 01889 808 900 Email: uksales@joiebaby.com

Focus Regular Sun,Retail SandProfi & Sea le

Taking the direct route This issue Penny Franks had the pleasure to question Direct2Mum’s brand director, Fay Briddon.

Firstly, can you tell us a little about the history of Direct2Mum? We are a family-run company, launched in 2010 as an online nursery retail business. In 2012 we set ourselves a five year commitment to growth, and have been growing ever since! After receiving significant investment in 2013, we acquired Bambino Direct earlier this year, both of which have allowed us to increase our product portfolio and branch out into the bricks and mortar store, which we launched in July.

As well as our retail arm, we also provide an online community for expectant parents and those seeking advice on pregnancy and parenting, from discussion forums, blogs, practical guides, the latest parenting trends and news, as well as pregnancy tools such as a Chinese gender predictor, due date calendar and baby name finder.

Direct2Mum was originally an online only retailer, tell us about the launch of the new flagship store that opened its doors last month.

We had a trade and media launch event on Monday 21 July to showcase our flagship store to suppliers, enabling

112 nursery today

them to see their products on display, but also meet the Direct2Mum team face-to-face. We decided to have a soft launch and then have a grand opening to the public on the Saturday of that week, just to allow us to iron out any teething problems. We also teamed up with Bounty Parenting Club to provide a baby portrait service for customers for the four Saturdays following the opening to encourage local parents to come along and see the store.

What was the rationale behind this store?

It’s all about putting a face to Direct2Mum. We get a lot of traffic to our website but felt we needed somewhere where customers could actually come and meet us and see our products up close before they made a purchase.

The store has been designed to take the hassle out of shopping for baby.

We have carefully selected products to showcase in store, clearly displayed in designated zones. Customers can also try before they buy with our unique interactive features.

Will customers find the same

amount of product in-store as they can online?

Since acquiring Bambino Direct earlier this year we now boast over 10,000 products, but rather than cramming them all together and confusing customers, we have handpicked a selection for display in store. Customers can still find all our products on our website and the store is situated in close proximity to our 100,000 sq ft warehouse, so we’re always happy to help if someone pops in and enquires about a product that they’ve seen online.

The store has interactive demonstration areas – tell us a little more about this.

We wanted our store to stand out by offering our customers something fun that would help take the stress out of buying a pram or a car seat, for example. We came up with the idea of having a track that people could practise pushing a pram over different surfaces, such as grass, tarmac and cobbles. Customers can get a feel for a pram and how it moves. It’s proved a big hit with customers so far.

We also have a car seat demonstration area, where our staff can show how car seats fit, whether it’s with a seatbelt

or Isofix. Customers can also check to see whether their babies or children fit comfortably in the seat before making a purchase.

You are offering a personal shopping experience – tell us a little more about this?

We understand how confusing buying for a baby can be, as there are so many brands and products out there with so many different functions. Our unique personal shopping experience allows our experienced team to learn more about customers, such as what they do, where they go on holiday, what their hobbies are, etc - so we can determine the right products to match their needs. Sometimes parents can panic buy and end up with a product that might not fit in with their everyday lives. So whether they need an all-terrain pram if they like the outdoors, or fold away items if they are short on space at home, customers can leave the store feeling confident that we have understood their exact needs and advised them on the right products to suit. We have a designated area with comfortable seating where our team can sit with customers in a relaxed setting.

Do you find you have received adequate product demonstration and training from your suppliers?

Is there anything more they can do to assist?

Before opening the store, we made sure that all our staff received full training for all the products that we sell. It’s important that our customers can trust and feel confident that they are getting the right advice from our staff, especially when it comes to current safety guidelines for babies and children.

What reaction have you received to the new store from your suppliers?

We invited all our suppliers along to the champagne launch event to show the store in all its glory. Many had been to visit during the building stages, but didn’t quite imagine how great the final product would be. Feedback from the day was fantastic.

All the brands described the store as light, airy and a fresh approach, which clearly focuses on mums-to-be and their shopping experience at such an important and memorable point in their lives.

What about social media, how important is this to you?

With us being a predominantly online business, social media is extremely important to us. It allows us to connect with our customers regularly, whether it’s through Facebook or Twitter. We can keep them up-to-date on the latest parenting news, but also showcase our

products and the new store, by having the tools to instantly upload pictures for them see. Social media will certainly play a big role in our future marketing plans to help Direct2Mum become a leading nursery brand.

Would you say you are brand focussed? Why are brands so important to you?

How we are seen by customers is crucial.

We are a friendly, family-run business, with a passion for the industry. We want customers to trust our Direct2Mum brand and feel confident that what they are buying is of the highest quality and that is reflected through the brands that we sell. We’re lucky that big nursery names have put their faith in our brand and have come on board and allowed us to sell their products through our store and online.

Can we expect to see more stores open in the future?

At the moment we’re concentrating all our efforts to make our flagship store a success, but we are hoping to roll out more stores over the coming years, so watch this space...!

Focus Miriam Stoppard

The Importance of Play in Baby and Child Development

A

baby will grow and develop in three main areas during their first year. Firstly, they start using their brain to think and to develop language – the most difficult intellectual skill they’ll ever acquire.

Secondly, they start learning to stand upright and walk, beginning with attempts to control their head as early as the first week. This will be one of the most difficult physical skills a child will ever master.

And thirdly, they’ll acquire fine control of their fingers so that by 10 months they can pick up a pea between their thumb and forefinger. This manual dexterity is a pre-writing skill and the forerunner of special skills needed to play a musical instrument.

A baby’s skills progress through a number of milestones, which together make-up what could be thought of as a Baby Skills Map. All babies follow the same path and the milestones always come in the same order, but the time it takes to reach one varies from one baby to another. Here’s a chart that sets them out for baby’s first year.

Achieving Milestones Through Play Can a baby be helped to acquire those skills? Yes, but they must never be hurried. Play is by far the best way of helping babies achieve their milestones and its importance cannot be overemphasised.

To a baby, play is work because they are learning so much so fast. Different kinds of play can fit into the baby’s natural milestones so that their truly astonishing skills will be acquired in concert with the growth of their brain and body.

All that has to be done to help a skill develop is to let the baby lead you. This is the golden and unbreakable rule of child development. And a baby will always show with some sign that they want to and can move on. This makes them feel very pleased with themselves (especially if praised) and it will build their self-confidence and self-esteem right from the start, even when they’re only a very young baby. They will continue to grow into a confident, balanced, affectionate child. And all the groundwork has been laid in the first year!

As each phase dawns, it can be tracked. So at two months it is possible to see the baby’s desire to grab something, even though they haven’t developed enough to do so – they ‘grasp with their eyes’. The child’s development will naturally centre around play, and this is the most natural and valuable way for them to learn.

What Toys?

What’s happening to baby?

If you think of the complexity and delicacy of picking up a pea between finger and thumb, you’ll understand that certain things must happen in a baby’s body before they can acquire such manual dexterity. After all, they can’t pick up a pea at birth. A lot of elements have to come into place first such as:• • • •

Muscles that will draw fingers and thumb together and grip.

Muscles that will obey the brain when it sends the message to grip.

Eyes that can see the pea clearly.

Co-ordination between what the eye sees (where the pea is, how far it is from the eyes) and where the hand moves (hand-eye co-ordination).

• A brain well enough developed to desire the pea and give the command to the muscles to work.

• Nerves in place to carry the order from the brain to muscle.

All these elements have to be acquired by a baby in nine months – a huge amount of development which has to be successfully orchestrated in all departments before a pea can be retrieved between finger and thumb. Eventually, it’s going to help them to write.

114 nursery today

longer life and are better for imaginative play. A single rattle teaches a child the concept of cause and effect.

• A baby will need toys that stimulate all five senses so introduce them to different colours, textures, shapes and noises.

• Older babies enjoy games that involve building, particularly ‘put-in, take-out’ toys, so bricks of different sizes are ideal. They’re good for building towers too, to encourage a steady hand and hand-eye co-ordination.

• As a child’s manipulation skills develop, they’ll be able to hammer pegs into holes, manage interlocking blocks, shape-sorters, sorting farmyard animals (with appropriate noises) and elementary jigsaws.

The best toys are the ones that children return to again and again because they’re limitless in their appeal – usually ones that encourage inventiveness.

For this reason, ordinary household items such as a whisk or a sieve, a pan lid and a wooden spoon for banging may give a baby lasting pleasure. Sharing, talking, demonstrating and encouraging a baby in their play, greatly enhances and strengthens bonding.

A child will grow and learn very rapidly in their early years, and the right toys can help stimulate their development. Here are a few suggestions:• Simple toys are more versatile so they have a

Dr Miriam Stoppard Miriam Stoppard is a doctor, businesswoman and writer. Miriam has published more than 80 books and sold in excess of 25 million copies worldwide on conception, pregnancy and birth, childcare and development, women’s and family health. She currently writes for the Daily Mirror.

In November 2007 Bounty Mums voted Miriam the UK’s No.1 parenting guru. In November 2008 Miriam received the prestigious Stonewall Journalist of the Year award. In January 2010 Miriam received an OBE in the New Year’s Honour List for her services to healthcare and charity.

Tel: 0161 428 9111 Web:www.galttoys.com

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This issue we ask a selection of retailers their thoughts on attending Kind Und Jugend Yasmin Ali Babyland This year is our first year visiting Kind Und Jugend, I am travelling in a group with some of my NSG family. I’m very excited! I’m there to get a feel for the bigger picture. See upcoming colours, trends, styles, themes that will be hitting us next year. Looking for something different, maybe not so mainstream - as Independents I think this show will become more and more popular now because everyone is looking to stock something that differentiates us from the big evils.

As well as looking at new products and companies, I’ll be going to see the companies and brands that I know will be showing new ranges there, and of course Team NSG will be on a mission to see what we can source, and will be casting our critical eye on everything that goes on...we will of course be the heart and soul of the party, so watch out!

Gary Watts WH Watts The Cologne show is always a good show and enormous in comparison to any of the UK shows that have taken place over the years.

It has always been helpful to see new lines and get them on the system as early as possible. A prime example being the iCandy Peach 3 last year.

The range of products are massive at Cologne and although some items are clearly not for UK or not available it can be a wonderful learning curve.

It is always a good idea to keep ahead of the competition and I think Cologne gives you the ability to do that as things are normally shown here first. New colours, products, etc., etc.

We will be going mainly to educate ourselves, for any deals that may be available and to pre order stock so that we get it first.

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Derek Bavaird Jan Stewart Prams The two main events on the nursery industry calendar Harrogate and Cologne if retailers are not doing both then, in my opinion, they are missing out on some great business opportunities, not to mention the fact that you will be showing your support, loyalty and a friendly face to the U.K. suppliers that have made the effort, not to mention serious investment to exhibit there.

That apart it often shows what will be available come Harrogate time the following year, it is like running the 100 meters but with a massive head start on the competition, not only this but U.K. exhibiting and distributing companies will definitely value your input when choosing colours and fabrics for the home markets which as which we all know can be poles apart from our European counterparts, so your input can be of great help to them.

On the social side the Germans definitely know how to party, there is always a great, after hours, carnival atmosphere both within and beyond the exhibition halls with absolutely no expense spared on freebie hospitality food, drink, entertainment etc. absolutely brilliant and well organised.

Jan and I normally turn Cologne into a company treat by extending our trip over a whole week, enjoying the magnificent sights of Cologne, walking alongside the busy, bustling Rhine not to mention checking out the abundant restaurants, shops and Beer Keller’s, or, you may simply want to sit with a beer and people watch, this has always been a great idle pastime of ours and where better to engage in this study than in early Autumn sitting outside a cafe-bar on the Rhine.

During the past 14 years that we have attended Cologne, we have learned from our experience that the German way undeniably works, there is a healthy buzz around the high streets with the grafting German public turning out in their droves with huge amounts of disposable income, there is even a queue to occupy their demandingly scarce retail spaces so there is rarely an empty shop for very long on the German high street and this was true all throughout the rest of the Western world’s recession.

It is clearly obvious that the Germans really do have an excellent work ethic instilled in them from a very early age, this coupled with the political foresight to maintain and invest in their reputation for hard work, quality engineering and efficient manufacturing processes has secured the German’s a prestigious position within their home and of course the all important world markets.

It really does make one feel good to be around this kind of social buzz complete with a massive helping of positive thinking, we all need to make the effort and be there.

Over the years Cologne Messe and Germany as a whole have certainly helped us to model our business ethic with positive thoughts and possibly more important being rewarded for our considerable efforts.

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COL I N

S

G

AR UL

PATTI ON

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This issue Colin Pattison takes a look at Kind Und Jugend

Building towards Cologne

L

ast month I talked about the changes that have been happening recently on the retail scene. First, I took a general view of the changes in the way we shop and how this was affecting the large supermarket retailers. Second, and more importantly to us, how these where rippling down into our own industry.

I am sorry to say, the predicted ‘closing down sale’ at Kiddicare has started more quickly than a lot of people were hoping, with the resulting inevitable destabilisation of the market place. At this point in time, I understand that all but the Peterborough store will close, returning the business to where it was before Morrisons became involved.

The Peterborough store is a true destination store, supporting a very large and aggressive internet business across all channels. But, and this is a huge but, the company has had its heart ripped out, by removing all traces of the driving force of its success - the family that built it up in the first place.

I wish the new owners of Kiddicare well. They have done the right thing and quickly. I feel extremely sorry for all the people in stores and head office who will be losing their jobs due to the changes. I also sympathise greatly with all those retailers with premises close to a failed store, who have had to suffer the trauma of this ill conceived expansion.

Just as the situation at Kiddicare starts to settle down, news that BlueGem Capital Partners have taken a majority stake in Mamas and Papas in exchange for a major capital investment, is starting to filter out. The Telegraph ran a story in early July indicating that if the deal went through there could be a ‘sweeping store closure programme as part of the rescue plan.’ The purchase has now been completed and a thorough review of the company’s operations launched, inevitably

118 nursery today

I expect K&J to also be a positive show.

Essentially, the fair will have around 2,700 exhibitors from 60 countries.

While some 75,000 visitors from 120 countries will pass through the doors looking for new products and suppliers

this has brought about management changes, which include the appointment of an interim Chief Executive, the retail veteran David Lovelock.

Mamas & Papas has always been a unique hybrid, initially starting as a branded supplier of nursery goods from Italian factories to UK independent retailers. The company now sources Mamas & Papas brand together with some OEM brands from across the world.

It is a retailer both of its own brands as well as other nursery products, including clothing, and most recently has built a large franchise business exporting these products to other markets. Whether Mamas & Papas is a supplier of nursery goods, a retailer or a franchise operator, its growth, as was the case at Kiddicare, is testament to the dedication and driving force of its founders David and Luisa, together with the team they have built. I think it is safe to say, whoever eventually takes control of the business, they will not have the drive and energy to manage such a multi-headed organisation. Change and consolidation is again inevitable.

As a general point The Telegraph believes Mamas and Papas have been ‘hit by fierce competition from online players and the supermarkets that has left all the big names in the children’s and maternity wear market struggling to make a profit. Retail sources claim that average price of some of the best selling products has fallen by as much as 30%. Dare I say online player and supermarket combined = Morrisons!

Turning to a more positive note, it is time for us all to disappear off to Cologne.

This year is one of those joyful times for international companies when, due to excellent planning the Las Vegas ABC fair runs from September 7 to 10.

To be immediately followed by Kind & Jugend running from 11 to 14. If you are launching a new product onto the

USA market, do you have to make twice as many to launch in Europe at the same time? Or fly out on the last day of the ABC and miss the first day of K&J? Equally for anyone attending both fairs, as well as travelling half way around the world, you need to plan for a full week Sunday to Sunday out of the office, and away from home. For the rest of us, the treat of going to Germany is probably enough!

I for one, certainly left Harrogate in a positive mood this year, as did most people I have spoken to since. The retail situation is as I have said above, in a state of flux, but our suppliers are still producing new and innovative products. While retail price is under such pressure, consumers are getting a good deal and hence are happy to spend their hard earned cash.

We had the benefit of seeing lots of new products at Harrogate, some for the first time and some which had been previewed previously at K&J the previous autumn.

I expect K&J to also be a positive show.

Essentially, the fair will have around 2,700 exhibitors from 60 countries. While some 75,000 visitors from 120 countries will pass through the doors looking for new products and suppliers. This is the largest Nursery products marketplace in Europe showing around 1 million products a high proportion of which will be new to the market. Whether a buyer a seller, or someone looking for contacts, this is the place you need to be to understand the market. For those who have not visited the fair before, or who have been occupied by the exhibitor stands, it is worth noting that there is a lot more to the fair than just the supplier’s stands.

Last year I took the opportunity to visit the seminar area and listen to some of the presentations. The fair language is English by the way, so most of the presentations are in English. If not a summary translation is provided during the presentation. My understanding of the German market is reasonable having worked in the past

In recent years I have been quite disappointed at the number of UK buyers attending the fair, or at least that I have seen. Certainly all the major retailers are there in force, as are all the major brands. Small manufacturers and distributors also attend the fair and seem to be well catered for with both Romer and Teutonia, so it was interesting to hear the current trends and issues facing the Germans. Many points discussed were similar to our own issues, but in some cases the solutions were very different and caused me to pause and think, is there another way for us to?

Innovation and new product are what a show is all about. Kind & Jugend is not unique in presenting Innovation awards.

But the show does have space so that all the finalists can be left on open view for the whole show period. Visitors are not allowed to touch, or take pictures (try telling that to the Chinese factory representatives). But you can have a good close look, with no reps to help by pointing out what they want you to see.

Finally, of course, there is another incentive to visit Kind & Jugend, Cologne is a brilliant place for networking. The fair itself has lots of small snack bars, larger restraints, meeting area, and a large outdoor terraced area, if the weather is good, a perfect place to get some fresh air.

But also the city of Cologne is an excellent place to meet in the evening, whether for an American style appreciation evening, a meal with friends, or just a drink and a chat, Cologne is an exhibition city and is well set up to provide what is required.

In recent years I have been quite disappointed at the number of UK buyers attending the fair, or at least that I have seen. Certainly all the major retailers are there in force, as are all the major brands.

Small manufacturers and distributors also attend the fair and seem to be well catered for. Many countries including the UK now have their own pavilions, to aid smaller companies get to Cologne and organise

the creation of leads in other markets, but the fair itself attracts directly a large number of small exhibitors. The fair does not clash with any UK event, the closest being Autumn fair at the NEC the week before, but no nursery product suppliers attend this, hence independent retailers should be free to travel to Cologne if they wish to. I would urge any Independent who is thinking about it to take the plunge this year. Over the years I have seen some true innovation, some mad ideas, and quite a few very good products at the show. It is possible to see how the brands represent themselves on a larger stage than the UK market, so for instance a much clearer picture can be formed about the global aspirations of the two leaders in the market. Graco and Dorel both show all their world brands. Two years ago I spent some time with the Maxi Cosi staff talking about the new car seat legislation on the Dorel stand. This was long before the proposed legislation had been applied to an actual product, or the separate Dorel companies had decided how to market it, the presentation was purely how the legislation would work. This year I will be looking out for hints on how the purchase of Lerado will affect the Dorel sourcing system in China, as well as being interested in the potential introduction of Dorel brands into the massive Chinese market.

For anyone who is involved in or just interested by the Nursery market Cologne is the place to be. I look forward to seeing you there and would be happy to hear your comments on the fair, as well as exchanging tips for this yearâ&#x20AC;&#x2122;s winner, surely the kiss of death for any new product!

Colin has worked in the Toy and Nursery trade for over 20 years both as a retailer and supplier. He is now an independent consultant advising on sales and marketing issues, he can be contacted at colin@colinpattison.com or by phone on 0773 8568 191.

Focus FocusClothing Sun, Sand & Accessories & Sea

Clothed in glory Clothing and accessories category of the Nursery Industry is an ever expanding category, since parents and loved ones can’t resist buying beautiful items for their baby. They also provide perfect gifts for newborns, and birthday presents from family members and friends as kids continue to grow. An easy addition to your stock, clothes are the perfect way to expand your in-store items and with such a wide range of gorgeous clothes available from a number of manufacturers, the choices are endless.

Zippy XXXX As the colder weather fast approaches, parents want to keep their babies chests warm and dry from dribble and drinks.

Zippy Fun Bandana Bibs are the stylish solution to this problem. They are soft, absorbent, bandana dribble bibs available in a wide variety of designs to suit all tastes. Comfortable and absorbent, Zippy Fun bibs’ top layer is made of soft, 100% cotton whilst the underneath layer is absorbent fleece. Bibs are one size; the double popper fastening enables them to grow with babies from newborn to 2 years.

Selling globally for 2+ years, the Zippy Fun Bibs range designed by British mums offers 25 different themed sets, including unisex and Christmas sets. They are packaged in stylish, branded gift boxes, extremely eye-catching both in-store and online. At a fantastic £11 RRP for 4 bibs, they sell well either as presents or as affordable fashion treats for parents’ own babies.

Current trade customers enjoy high turnover and sell through. Stock control is easy as each box fits all babies 0-2 years, just choose which designs to stock! The wholesale process is flexible with low minimum quantities, no restrictions on styles purchased, quick dispatch and a responsive customer service team.

Email: customercare@zippysuit.com

Scorpio Poland TTTT SCORPIO POLAND - producer of brand YO! took their first steps on British market during Harrogate Nursery Fair in March. Their products met with a warm reception and now they burst on to the scene with a new collection for autumn/winter season. Scorpio Poland have prepared a wide choice of caps for children of all ages. Thanks to wide range of patterns and styles you will be prepared for severe winter as well as mild weather conditions. They also offer fancy knitted, fleece and ski gloves – introducing animal patterns so popular among children.

Let’s not forget about their main products – socks and tights. They present new-born terry socks, warm woollen socks and many models of anti-slide socks designed for comfort and safety of our children.

New patterns of crawling tights have been introduced – last year’s best seller and for little ladies beautiful tights with sparkling jets. Let’s not forget about 40 DEN microfiber tights in variety of colours that add chic and charm to girls’ outfits.

Check also their ballet slippers offer, fleece baby shoes and colourful shoes with a rubber sole

Web: at www.500700500.pl 120 nursery today

Baby Brands Direct XXXX The Rockabye Baby Clothing has landed at Baby Brands Direct and with plenty of stock, they’re ready for babies to rock! This line of unique and quirky clothing pays homage to the exciting rock and roll era. The joyful collection features cosy bodysuits, soft to the touch T-shirts, sleepsuits that are perfect to snuggle up in at bedtime, baggy trousers and stylish bibs that are great for a messy toddler.

The collection celebrates the King of rock with a stylish black bodysuit, emblazoned with a quirky gold pattern and the back boldly printed with the words ‘The King’.

The range simply wouldn’t be complete without pretty dresses and skirts for hip little girls with a rock and roll attitude. With black and white stripes, gorgeous striking red bows and frill detail, the Rockabye Baby Rara Skirt and Envelope Neck Red Bow Dress are perfect for casual and everyday wear as well as party wear. Besides keeping little ones looking insanely adorable, super soft fabrics make these garments wonderfully comfortable to wear too.

To view the whole range, register online at www.babybrandsdirect.co.uk and you’ll have access to the best brands and best products all at the best prices!

Tel: 0845 370 8370 Web: www.babybrandsdirect.co.uk

Hippychick

TTTT

The UK has certainly had its fair share of rain in recent years and waterproof clothing has become a necessity all year round! Hippychick has a fantastic All Weather Clothing range - stylish, practical and affordable.

The Hippychick All in Ones, available in fleece-lined and shell versions, are waterproof, windproof and breathable thus ensuring complete comfort and protection - whatever the weather! Not only are they ultra-stylish, they are also the epitome of practicality. BRAND NEW navy/sand colourway for Autumn 2014.

Made from hardwearing Teflon coated Nylon, Hippychick All in Ones are machine washable and fully adjustable, allowing room for growth. Perfect for the UK’s changeable climate, these waterproofs keep the wind and rain on the outside! So your customers need not fear the 150+ rainy days there are each year summer or winter!

For total convenience when out and about there are also the Packasuits. Coming in its own pack-away bag, this lightweight rain suit is perfect for active families. When it is no longer needed it is simply folded away in its little waterproof bag until the next time. The lower price point offers a greater choice to your customer whilst still ensuring the same high quality.

Tel: 01278 434440 Web: www.hippychick.com

Focus FocusClothing Sun, Sand & Accessories & Sea

Tamiko XXXX

Busy Peas

SSSS

The essence of the Busy Peas brand revolves around an adorable range of clothing, toys and books for babies, toddlers and infants.

The roots of this business lie in the garden - with the aim of bringing fashion and education together, the designs introduce children to fruit and vegetables at an early age, encouraging them to read and learn to grow their special favourites!

The Busy Peas product ranges feature five fruit and vegetables, creating a vibrant range of clothing for babies from newborn to 18 months. The vegetable characters - Peat Pea, Tom Tomato, Carry Carrot, Stewart Strawberry and Gene Aubergine are introduced as a range of soft toys that come alive in an entertaining and educational range of books .

All products are available to purchase on line at www.busypeas.co.uk The Busy Peas Gift Boxes and Gift Pods offer an original selection of perfect gifts for a new arrival, a birthday or just a special treat. However, if you would rather “Pick your own” then the Busy Peas Team would be delighted to help you choose from our unique range of clothes, toys and books. They will then pack them in a beautiful white box, tied with green ribbon and deliver it to your door.

Email: jayne@busypeas.co.uk Tel: 0208 7487671 / 07831 663071

Flippers Clothing XXXX Flippers is a children’s reversible clothing brand based on the unique concept of Mix, Match & Flip. The “Mix” comes into play with the variety of merchandise that will be on offer - from clothes, to bedding, stationary and story books, dolls and so on. The “Match” is the integration and coordination of the colours, materials, patterns and styles - all of which are interchangeable. Finally, the “Flip” is the reversible aspect that allows for versatility, convenience and an economical product. This unique combinations is not only kinder on the environment and parents washing load, but also lighter on their wallets. Mums and Dads benefit from this as this not only allows for 3 Flippers items to achieve 8 unique looks with a simple Flip, but also allows them to be Matched amongst the ranges, and then Mixed in with accessories - the combinations are endless. This allows more outfits for less money, without compromising style and quality. Flippers is aiming to become an industry leader and household brand not only for their designs and flexibility but for their value for money.

Web: www.flippersclothing.com

122 nursery today

Tamiko is a European clothing brand on the rise. Their focus is on baby’s health as well as the environment, and their new collection is 100% organic.

The award winning brand was first created for premature babies and newborns, but will be available for babies up to 2 years old this winter. The clothes go as small as size 32 cm (US 12.5 inches/1.5 lbs).

Each garment snaps up and is therefore easy to use, both for preemie parents and new parents who are still getting used to their new baby. Because of the front snap design, there is no need to pull the outfit over delicate heads. Nurses like the small details that make the clothes NICU-safe and say the designs enable them to easily care for the premature baby, especially the sleep gowns.

The smallest sleeved garments, even the bodysuits, have folded mittens to keep those tiny fingers nice and warm and to avoid scratching.

Some new styles will be introduced with the new collection; outerwear and luxurious blankets made of amazingly soft cotton fleece with lamb fur texture.

The unisex styles, many details and soft fabrics, make this brand definitely one to watch!

Web: www.nicuwear.com Web: www.tamiko-preemie.com

Sock Ons XXXX Socks have always been a traditional Christmas gift, but this year it’s Sock Ons that are set to become a stocking filler favourite. Sock Ons are a fantastic low-cost, high-value nursery gadget, designed by a mum-of-six to combat that age-old problem of babies losing or pulling off their socks.

While Sock Ons help keep little socks in place, parents and gift buyers looking for something extra special to keep little toes toasty will love the new Mocc Ons designs.

Mocc Ons are moccasin style slippers, designed to fit babies and toddlers from six months up to three years.

They’re made of soft and stretchy cotton, stitched to a real leather sole, which helps to prevent slipping.

Available in a vast array of gorgeous prints and designs, there is a pair of Mocc Ons for every baby and toddler.

Both Sock Ons and Moccs Ons are available with smart POS display units, creating fantastic opportunities for impulse buys in the run up to Christmas.

Email: info@sockons.co.uk Web: www.sockons.co.uk

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Braun is entering the non-invasive thermometer market for the first time with the launch of the new No touch + forehead thermometer (NTF3000).

With its breakthrough dual technology, the thermometer is suitable for the whole family and measures forehead temperature in under two seconds. It’s the first product of its kind to offer a ‘no touch’ and ‘touch’ mode.

The thermometer can be placed directly on the forehead in ‘touch’ mode or held up to 5cm away in ‘no touch’ mode, ideal when a child is in discomfort and uncooperative or when taking a reading when a child is asleep in the middle of the night.

Accurate and reliable, its unique technology captures the heat naturally given off by the forehead to calculate body temperature: offering parents the same professional accuracy whether they are touching the child’s forehead or holding it up 5cm away.

The fever guidance function helps consumers understand what the child’s temperature means using a simple colour indicator. The screen displays green if no fever, yellow if the temperature is elevated and red alert for a possibly high fever. Audible beeps accompany the visual indicator for temperatures above 37.4 °C.

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Already recognised as an exciting addition to the British high chair market, the Knuma 4-in-1 Connect High Chair is an innovative, versatile chair that is loved by children from weaning through to homework.

With a beautifully modern design, the Connect is simple to adapt between each of its 4 stages. Converting easily from a full high chair to a mid-size high chair, to a toddler seat and finally to a child’s table with chair, it’s solid in construction and crafted from high quality beech plywood. A washable seat cushion is also available to provide extra sitting comfort, easy cleaning and a splash of colour.

Having recently launched in a number of Mamas & Papas stores throughout the UK and available online, the Connect has gone on to win two 2014 Loved By Parents Awards. Knuma are delighted that their flagship product achieved silver in the ‘Best High Chair’ category and bronze in the ‘Best Innovative Idea’ category.

Knuma have a simple purpose to create contemporary products that are effortlessly beautiful and full of life. Building upon a successful first year, Knuma who are based in West Yorkshire plan launch a number of innovative new nursery products in the coming months.

Tel: 07841 328499 Web: www.knuma.co.uk

The brand that parents trust www.clippasafe.co.uk nursery today 123

Talking Shop with NSG Written by: Yasmin Ali, Babyland

H

ello one and all, it is I your leader! Lol! How are we all this month? I hope you have all been behaving, and that tills have been ringing. Overall I’m feeling a very positive vibe for August and the past couple months really – on what is usually quite a hush hush time for us as people disappear off to sunnier climes.

First thing I wanted to discuss was something that came up straight away after last months article hit...Halfords talking car seats. The NSG asked me to mention it and quite rightly so, can we keep to the forefront of our minds, that in July this year and I quote from a BBC article “Major retailers who offer to install car seats free of charge are guilty of ‘serious failings’ according to a Which? Investigation” several stores fitted seats so badly that a child could be in “serious danger” in a crash...

As a group, we pride ourselves on car seat fitting – we have years of experience behind us, and lots of hands on knowledge. Can we combine our efforts to put something together for the Indies as a group as car seat fitting experts? This doesn’t have to be confined to NSG members – any suggestions then please drop me an email let’s see if we can set something up.

So this month we are talking about Cologne! Kind Und Jugend takes places this September – it’s big and showcases supplies from all over. I am a first time attendee this year, and very excited about going – what I want to know from you is should independent retailers attend shows overseas?

124 nursery today

Yasmin m Ali mi

As a group, we pride ourselves on car seat fitting – we have years of experience behind us, and lots of hands on knowledge.

Can we combine our efforts to put something together for the Indies as a group as car seat fitting experts?

It is a tough question. It really just depends on the size and direction of the business. Many retailers I have spoken to have told me they go to see new ranges, launching at Cologne – ordering them first, hoping to get the very first deliveries. Retailers go to see new colours, get a feel for upcoming trends and styles – colours, textures, patterns, designs – looking for a way to incorporate this into their own businesses using this in styling and decoration in store to keep business relevant and up to date with the latest fashions and trends.

Aiming to stay even just a fraction ahead of the nationals.

On the flip, so many retailers told me they don’t bother going! It’s expensive; there is a lot available which we can’t stock, its taking time out of the shop, hiring staff to watch the shop, childcare costs...to see new products that we will see again at Harrogate?

If we all start going to the likes of Kind Und Jugend, will Harrogate Nursery Fair keep its relevancy? Should we support our local show and stay local?

If we go to overseas shows – will we attend Harrogate with the urgency we currently feel about it?

For me, it’s about driving forward, getting through the recession and taking business to the next level, seeing the next platform. I look forward to coming back armed with pics, reviews and all sorts for you!

We are going as an NSG family – a few of us and a couple cheeky reps staying in an apartment – it’s going to be trouble rest assured, and I’m excited to be going with a group of people who at least know their way around! If you are going, give me a shout I’d love to see as many of you as possible. Be organised, because it’s huge – make an itinerary and unlike Harrogate maybe stick to it.

Suppliers! Please don’t all rush at once to invite me to your events, dinners and offer me tickets and freebies! Hee Hee! Lots of Love to NSG Adeel (My Deely!), who has been engaging the Trade page – join trade and show him support, he has to work hard to deal with you lot!

Info as usual Yas Ali Nsg on facebook Email: yasmin.ali@babylandfife. co.uk FB: Search Nursery Support Group bricks and mortar indies FB: Search Nursery Trade for you supplier and online (slippers and coffee) scallywags

Product of the Month My product of the month this month is the Venicci Mini silver. Venicci is a fairly new company, brought to us by the Bebetto boys (LADIES TAKE NOTE! Peter Dabek is GORGEOUS – Dear Lord I hope he doesn’t read this!). The Venicci when it first came out was very budget end – it was found online very cheap and hardly any shops had it. We got a visit from Peter initially with the Bebetto range, which we liked, and then came Venicci. The brand has evolved, and with this pram they have brought themselves to the forefront. It’s one of our personal best sellers, it looks the part, looks more expensive than what it is, isn’t widely available, is only in Independents and is not murdered online. The pushchair comes with silver chassis, including air wheels with the silver on them; chrome finished carrycot, pushchair unit, car seat, car seat adapters, changing bag, rain cover, mosquito net, cup holder

and wheel covers. Itâ&#x20AC;&#x2122;s a light chassis, easy to fold. RRP ÂŁ579. Iâ&#x20AC;&#x2122;ve just checked prices online and ÂŁ579 it is. Good margin, lovely company to deal with (although I reckon I am slowly driving Peter up the wall), good availability and good customer service with any issues you may encounter.

I know some of the NSG family were considering this brand, I stock it, and do well with it â&#x20AC;&#x201C; I would recommend you try it. Very simply, it fills a gap in the market â&#x20AC;&#x201C; there are no budget brands I can think of out there that are worth looking at - everything is slashed as soon as its released with some of the discount brands, eating

more into your margin, making you wonder why you bothered in the first place.

We recently received Venicci leaflets for each of the prams, a lovely guide for the customer; the pram looks the part. Itâ&#x20AC;&#x2122;s lovely, a nice big, light carrycot, easy to fold chassis and overall its super shiny. You cannot complain about shiny, customers like shiny, I like shiny.

Email Peter, tell him I sent you and that you are interested in the brand, even just for information or ask him to come along and see you so you can see for yourself. They may be at Cologne and if not definitely at Harrogate.

FINDING YOU THE BEST FIT FOR YOUR CAREER AMBITIONS, HELPING YOUR BUSINESS CATCH THE BEST TALENT. Call Rowena on 01590 674 212 or email rowena@tinderboxconsultants.co.uk for specialist recruitment in sales and marketing for nursery and toy.

For the latest vacancies and news, follow us @tinderboxjobs

nursery today 125

Sponsored by

New Products 2012 Ltd The multi-award winning and much loved Baby K’tan Baby Carrier is now available in the UK. This carrier’s unique double-loop design offers parents the much-loved wrap style, yet it does not require any complicated wrapping or buckling!

Parents can quickly and easily wear baby, freeing up their hands to tend to everyday tasks.

One of the top selling baby carriers in the USA, it can be worn in six positions from birth to toddlerhood. It’s ergonomically designed to distribute baby’s weight comfortably and securely and as it does not have any hooks, clips, clasps or buckles, it doesn’t create uncomfortable pressure points. Its soft cotton construction also makes it lightweight and compact.

100% cotton, the double Sling design provides extra security for baby and privacy while nursing, with quick adjustability for maximum comfort Recommended by doctors Machine washable and dryer safe Distributors: 2012 Ltd

BreathableBaby BREATHABLEBABY are proud to announce the launch of ‘The Heritage Collection’ which sees 3 stunning ‘English’ themed designs across the range of breathable bedding, including Liners, Sheets, Swaddles, Blankets and Toys.

‘English Garden’ for little girls is a stunning palette of soft green and pink adorned with vintage birdcages and flowers, ‘By the Sea’ features iconic seaside imagery in the form of beach huts, boats and seagulls and ‘Enchanted Forest’ captures the magic of woodland wildlife in a gorgeous neutral colourway.

The designs were created in collaboration with an English designer and took inspiration from current trends as well as classic heritage to ensure the final product would be appealing to parents across the country.

BreathableBaby was born in 2002 with the launch of the BreathableBaby Cot Mesh Liner, which utilises a patented ‘breathable’ fabric to allow maximum air flow within baby’s sleeping space.

This technical fabric helps to allow temperature regulation and eliminates risk of suffocation and re-breathing of air. The liner also prevents risk of entanglement, protects baby from knocks and bumps and keeps dummies and (safe) toys in the cot.

The Heritage Collection is a beautiful addition to the already popular range of 2 and 4 sided liners, swaddles, blankets and toys, making BreathableBaby is the perfect choice for any nursery theme or decor.

BreathableBaby will be at the ABC Kids Expo on stand 5229

Email: rhsalesandmarketing@gmail.com Web: www.breathablebaby.com

Tel: 01202 303 777 Web: www.2012ltd.com

Diono

Belt Up Baby Have you ever been in a taxi, all of you strapped in, except the one most vulnerable person, your baby? The solution – Belt Up Baby – Giving your baby a chance.

- For infants from approximately 9 months to 3 years.

- Crash tested at TRL* and shown to reduce the risk of injury to the infant when compared to an unrestrained infant.

- Perfect for use in taxis.

- Portable, flat-packed and lightweight.

- Easy wipe clean fabric. *TRL (The UK’s internationally recognised Transport Research Laboratory)

Web: www.beltupbaby.com

Kind Und Jugend will see a host of new accessories from Diono including: The award winning, ever popular Diono Easy View Mirror(£15) This award winning rear-view mirror allows parents to see their baby in a rear facing car seat when driving. The brand new Easy View Plus(£20) has been updated to offer even greater night vision for parents driving their rear-facing babies. The new Diono Ultra Dry Mat(£15) provides the ultimate protection for a buggy or car seat with the improved 100% waterproof design and the Diono Seat Guard (£18/£28) provides the ultimate protection from heavy car seats, ensuring scratches and dents don’t ruin car upholstery or leather. The Sunshade (£10) and Sun and Insect Net (£15) are great for holidays or sunny days and finally the new Diono Stroller Cup Holder(£10) is a must-have accessory to keep a parent or child hydrated.

Tel: +44 1827310557 Website: www.diono.com

The brand that parents trust www.clippasafe.co.uk

INNOVATION

Stokke® Steps™ Chair design: Anders August Kittilsen, Tore Vinje Brustad, Andreas Murray.

Stokke® Steps™ Bouncer design: Anders August Kittilsen, Jon Andre Teigen, Tore Vinje Brustad, Andreas Murray.

Made for each other

NEW

Stokke® Steps™ The All-in-One seating system from birth.

The bouncer and highchair combination - made for each other.

Stokke® Steps™ is an innovative, functional and modern All-In-One seating system, it can be adapted to your child’s needs with a wide range of seating solutions, through every stage of childhood. Allow your baby to join in life around the table, for connection and development. Like you and your baby, each part of Stokke® Steps™ is made for each other.

Check www.stokke.com to see the Stokke® Steps™ highchair modules and colour options.

In the public eye Getting your news out into the world can sometimes prove quite tricky for businesses with an endless list of pressing things to do, but this is where PR companies come in, they take the pressure off and do all your promotion for you. From contacting the necessary press to marketing online, PR companies know exactly who and how to get your news, deals, offers and promotions read by the right people, something that will only help you and your sales succeed.

Panache PR

Lil’ Spin

Public Relations with Panache!

Panache PR will push you and your products into the spotlight!

A small but creative communications agency offering energy, inspiration and a dynamic push for your products, based upon years of experience and specialist skills, particularly in the nursery industry.

Panache provides creative credible communications that keep your products and opinions in the place you need them to be – in the eye of your customer in a format they find informative, interesting and easy to understand.

Specialising in media relations Panache has a team of formidable, fun and focussed individuals with years of Public Relations experience behind them – using tried and tested methods with an individual spark of inspiration to make each client individual and unique.

Panache was set up by Sue Wilkins, a former print and broadcast journalist to provide the individual services of fine writing, exciting ideas and creative communications. She offers a fun environment, bags of personality, humour and a determination to work together with clients to shift products and opinions through successful communications.

Five reasons to consider Lil’ Spin for your future PR requirements:

Tel: 01306 877772 Email: sue@panachepr.com Web: www.panachepr.com

PJP PR PJP PR is the sector’s only communications and sales consultancy.

Their collective industry experience gleaned over many years means they are able to develop specific sales or communication strategies to ensure steady growth and long term sales for their brand partners, including those from countries wanting to break into the UK. Digital & Social Media Campaigns, Creative Direction, Content Creation, Blogger Engagement, Sales/National Account Management Their Brighton team has unrivalled knowledge of the sector and have helped numerous brands communicate their message. Not only do they enjoy the challenge of introducing or rebuilding a brand from the ground up, they completely understand the diverse challenges of the markets their clients operate in and the media platforms they need to target. Their passion is sourcing directional and new parenting/lifestyle brands and leading them to the forefront of the marketplace. Their capabilities stretch far beyond those of traditional PR agencies to ensure that their clients receive maximum quality expose and engagement with tangible results.

Tel: 07768900072 Email: info@pjpartnership.co.uk Web: www.pjpartnership.co.uk

128 nursery today

• Lil’ Spin is a specialist PR for the family market – they know the ins and outs of this industry sector; with a wealth of industry specific media contacts, through to a unique understanding of how to best communicate and engage with the target market • They work across all media platforms, encompassing traditional, digital and social media, to ensure the message is delivered to those that need to hear it • Lil’ Spin is run by a team of parents, each of whom has firsthand experience in journalism and an in-depth knowledge of the marketplace and the PR industry • Lil’ Spin is a rarity among PR companies in that they pick and choose which clientele to work with, ensuring they hold genuine enthusiasm for, and ample commitment to, each brand that they represent • They consistently achieve coverage for their clients with national, regional and local media outlets.

Tel: +44 (0) 330 223 1409 Email: pr@lilspin.co.uk Web: www.lilspin.co.uk

Sally Meredith - Freelance PR and Marketing Consultant Following a spell as in-house Head of PR for Mothercare, and as PR Manager for Bray Leino advertising agency, Sally Meredith now has over 20 years’ experience as a freelance PR and Marketing Consultant specialising in the nursery, toy and related sectors, and has worked for many companies. She offers a professional service that covers all aspects of PR and Marketing, from product launches, Press Release writing, gaining free editorial coverage in newspapers, consumer and trade print media and online, competitions, awards’ entries, social media, to negotiating ad space in print and online media, and ad and brochure copy writing. As part of the service Sally attends trade and consumer shows to handle press queries, has excellent contacts throughout the industry so can offer business consultancy advice, and has handled overseas launches. ‘Highly Commended’ in the Nursery Industry Awards 2013 ‘Best PR Company’ category, Sally is happy to consider short or long term projects.

Tel: 01825 740412 Email: sallymeredith@btinternet.com

Corporact

Bump PR

Need to tell your story to the world?

CORPORACT is an awardwinning online communications agency specialising in improving brand visibility.

CORPORACT uses its storytelling skills, photographic expertise and journalistic roots to create content that people want to share.

They create and package brand messages in ways that engage, educate and inform.

They use their digital capabilities and bestof-class communications solutions to deliver content across multiple channels around the world, to the right people, in the right places.

CORPORACT is the agency of choice for online PR and brand communications solutions for the nursery industry.

Find out more now and tap in, immediately, to over 30 years’ of awardwinning best practice in the field of professional communications.

Whether you are still sat at the kitchen table designing your product, you are in the midst of your first year of trading, or your brand is already a hit with parents’ worldwide, bumpPR can help you. The award winning agency is truly passionate about supporting great nursery and family brands and offers a flexible approach to get the best results for the individual requirements of each client.

For all your PR needs, including social media, bumpPR is the answer and for those watching the budget minibumpPR is ideal!

They’re a friendly team and always happy to advise, so give them a call – if nothing else they are bound to put a smile on your face!

You can join the #bumpdaily discussions, try your luck with the #BumpprBlogTrail, or put your bets on the next celebrity baby to arrive!

Tel: +44 (0)20 7917 6804 Email: info@corporact.com Web: www.corporact.com

Tel: 0207 494 0543 Web: www.bumppr.co.uk

Love PR

Evolution PR Evolution PR is a leading toy industry PR and marketing specialist and has recently opened a brand new Nursery Division. As social media specialists and owners of UKMums.tv, the agency is equipped to reach new mums and mums-to-be directly. Integrated marketing campaigns using all platforms and event planning are both affordable and more importantly effective when using the Evolution team. Plus crisis management is also taken care of with great effect. If newly considering PR or looking for an alternative, then contact Evolution for a truly different approach.

Tel: 01327 227010 Email: michele@evolution-pr.co.uk

Alison Love provides big agency PR and marketing experience without the big cost. With lots of experience in parenting and health products and a background heading teams in major agencies, Alison now offers clients a closer and more cost effective option as a freelance PR and marketing consultant.

Current client, Judith Hough, whose Dry Like Me potty training pads are now in all the major supermarkets says: “Alison delivers huge ‘bang for buck’ and has really got under the skin of our product and brand, quickly becoming an integral part of our team. I would highly recommend her to any business, small or large, that wants to see fast results, and work with someone they can trust to deliver value.”

Alison provides media and social media PR campaigns, as well as offering marketing planning support, design, copywriting and website content.

Tel: 01299 896766 Email: alison@love-pr.co.uk Web: www.love-pr.co.uk

Practical Media Services

Azaria

Nursery PR, part of Practical Media Services, offers a cost effective PR service, a low cost, fixed fee, simple ‘pay on results’ basis without restrictive and expensive retainers or contracts.

This no-nonsense approach ensures that your press releases get to the correct journalists each and every time, ensuring continuing brand awareness and avoiding the costly sending out of samples to media that simply do not offer the kind of coverage you should be expecting.

We can also get involved in a multitude of other marketing activities dependent on your requirements. These include award entries, brochure text, web site text, social media management, copywriting, media planning and a host of other areas.

Spreading the word is what Azaria do best. With ten years’ experience in this field they know how to reach and influence mums, dads and children. As a fully integrated agency specialising in the nursery sector they can look after your PR, social media, advertising, awards and everything in between.

Azaria become an extension of your team and work with you to reach your business goals. They have packages to suit most budgets, the tools to measure outcomes and they are very passionate about what they do and who they work with.

Tel: 01604 217002 Email: amy.scott@azariapr.co.uk Web: www.azariapr.co.uk

Tel: 01892 667314 Web: www.nursery-marketing.com

nursery today 129

Brand Directory 5PointPlus

BabyBay

Bebecar

Brica

Babyprice T: 0844 826 063

aacua maamam T: 415 685 3120

Aden + Anais

aden + anais® Shakespeare House, 168 Lavender Hill London SW11 5TG T: +44 207 801 6279 E: europe@adenandanais.com W: www.adenandanais.co.uk

NSA UK. EFB Office, Eashing, Godalming, Surrey GU8 6AA T: 01483 527799 E: liz@nsauk.com W: www.nsauk.com

BabyDam Bathwater Barrier CN Sales & Marketing T: 01635 255725

Baby Style

Bébécar (UK) Ltd Robertson House, North Walsham, Norfolk NR28 0BX T: 01692 408801 E: sales@bebecar.co.uk W: www.bebecar.co.uk

Bibs & Stuff 26 Bonehurst Road, Salfords Industrial Estate, Nr Redhill, Surrey RH1 5EW T: 01293 774924 E: debbie@bibsandstuff.com W: www.bibsandstuff.com

Bee Bo Personality Ltd T: 01625 575545

Beezeebee Halilit T: 01254 872454

Bright Bots MerrygoroundUK T: 01295 810008

Britax

Bigjigs Baby Action Baby Carriers Babywearing UK T: 0300 800 1471

Aleva Naturals Vital Innovations T: 01707 262200

Anker K-Play International Ltd T: 0800 756 6586

Ansmann Babyprice T: 0844 826 0632

Applecheeks MerrygoroundUK T: 01295 810008

aquaint PHP Gift and Baby Ltd T: 01784 225925

Ba bottle holder Baby Banz T: 01483 417753

Bababing Distributor Corporation UK Ltd. T: 01422 383555

BabaSlings Baba Slings Ltd T: 01273 320590

Baby Art Dorel T: 0208 236 07070

Baby Banz

Bigjigs Toys T: 01303 250400 Baby Style UK Ltd. 36 Charles Street, Silbey, Leicestershire LE12 7 RJ T: 01509 816444 E: info@babystyle.co.uk W: www.babystyle.co.uk

Babyzoo Bibs & Stuff T: 01293 774924

Banz ear defenders Baby Banz T: 01483 417753

Banz ear defenders Sunproof Limited T: 01460 258040

Barbapapa

Bibs & Stuff T: 01293 774924

BOON TOMY T: 0208 722 7385

BoostApak Trunki by Magmatic T: 01179 542794

Boppy

BearView Happy Mummy Ltd T: 07958 510521

Beautiful Begginings Padgett Bros (A-Z) Ltd T: 01226 381188

Bubble Hippychick T: 01278 43 4440

Buggyguard Little Saints T: 0208 392 2665

Bumbleride

Born Free

Summer Infant Europe Ltd First Floor, North Wing, Focus 31, Cleveland Road, Hemel Hempstead, Herts HP2 7BW T: 01442 505000 E: rtrott@summerinfant.com W: www.summerinfant.co.uk

Bebe Au Lait BreathableBaby Ardega T: 01473 256076

BreathableBaby Bibs & Stuff 26 Bonehurst Road, Salfords Industrial Estate, Nr Redhill, SurreyRH1 5EW T: 01293 774924 E: debbie@bibsandstuff.com W: www.bibsandstuff.com

BRITAX Excelsior Limited 1 Churchill Way West, Andover Hampshire SP10 3UW T: 01264 386191 W: www.britax.co.uk

Chicco T: 01623 750870

Bat baby CASA CHICOS LTD T: 01732 871177

Baby Joule

Baby Safe Feeder

Blackout Buddy Creative 7 T: 07776 131313

Pabobo T: 0844 351 0222

Sunproof Limited T: 01460 258040

Suncrest Trading Ltd T: 0116 232 8800

Bigjigs Rail Bigjigs Toys T: 01303 250400

Roger Armstrong/Breathable Baby T: +44 7976 773486

Little Saints Ltd, 10 Muirdown Avenue, London SW14 8JX T: 0208 392 2665 E: sales@littlesaints.co.uk W: www.littlesaints.co.uk

BUMBO TOMY T: 0208 722 7385

Bumkins Bumkins Finer baby Products T: 480 481 3618

Bunnykins Great Gizmos T: 01293543221

By Carla Kit for Kids T: 01732 455000

Caboo Close T: 01992 554045

Carriwell

Dr. Seuss

Goldbug

2012 Ltd T: 01202 303777

Bumkins Finer baby Products T: 480 481 3618

Babyprice T: 0844 826 0632

Celeste and Moon

Dreambaby

Gowi

Bibs & Stuff T: 01293 774924

Tee-Zed Products Ltd T: 01383 749588

Bigjigs Toys T: 01303 250400

Charnwood Nursery Furniture

Eastcoast

BabyStyle T: 01509 816444

Chicco

Green Toys East Coast Nursery Ltd. Robertson House, North Walsham, Norfolk NR28 0BX T:01692 408802 E: nursery@east-coast.co.uk W: www.eastcoastnursery.co.uk

Artsana Ltd Prospect House, Lowmoor Road Business Road, Kirkby in Ashfield Notts NG17 7LF T: 01623 750870 E: hellochiccouk@atsana.com W: www.chicco.co.uk

2012 Ltd T: 01202 303777

Cover Me SafetyDome Ltd T: 07936 289203

Cozyoskofootmuffs Sunproof Limited T: 01460 258040

Crocs Accessories Sunproof Limited T: 01460 258040

Bigjigs Toys T: 01303 250400

Guess How Much I Love You Suncrest Trading Ltd T: 0116 232 8800

Gro Company

Holztiger K-Play International Ltd T: 0800 756 6586

Huggulugs Baby Leg Warmers CN Sales & Marketing T: 01635 255725

I.M. BabyBangle Izzy Melody-I.M BabyBangle T: 07528 794496

Edushape Halilit T: 01254 872454

Europe Baby Kidsmill Baby Nursery BV T: + 31 488 488 805

Cinch

green sprouts i Play T: 07528 794496

Hippychick Ltd. 1 Roberts Drive, Taunton Road, Bridgewater, Somerset TA6 6BH T: 01278 434440 W: www.hippychick.com E: Vicky.Govier@hippychick.com

European Babywearing Conference Babywearing UK T: 0300 800 1471

Ezeereach Bibs & Stuff T: 01293 774924

Feed Me Bottles Yoomi T: 0208 853 9835

First Years

iâ&#x20AC;&#x2122;coo Gro Company.

Malvern House, Matford Court, Yeoford Way, Exeter EX2 8LB T: 0844 557 2960 W: www.gro.co.uk

Hauck T: 01978 664362

iiamo go Little Saints T: 0208 392 2665

Intelligent Potty Gumdrop TOMY T: 0208 722 7385

Gumigem

Quax T: 0032 9 380 8095

Ippee Design PHP Gift and Baby Ltd T: 01784 225925

Babyprice T: 0844 826 0632

i-SAFE

haarbib

Baby Travel T: 01902 593037

maamam T: 415 685 3120

Isoki

Cuddledry

Halo

Hippychick T: 01278 43 4440

BPM Childcare UK T: 01992 440293

Halo Innovations T: 952 259 1500

Isabella Alicia

Dandelion 1 Two Kids Ltd. T: 01592 871291

dedee Duck B Kids T: 07860 503373

Tomy St. Nicholas House, St Nicholas Road, Sutton, Surrey SM1 1EH T: 0208 722 2385 E: rachel.oconnor@tomy.com W: www.tomy.co.uk

Difrax Fisher Price

Discoveroo

CASA CHICOS LTD T: 01732 871177

Disney Baby Feeding Seats TOMY T: 0208 722 7385

Disney Baby Potties TOMY T: 0208 722 7385

Disney East Coast Nursery Products Ltd. T: 01692 408802 Hauck T: 01978 664362

Dizzy Daisy Personality Ltd T: 01625 575545

Hauck Fun For Kids Hauck T: 01978 664362

Heimess

Little Saints T: 0208 392 2665

1 Two Kids Ltd. T: 01592 871291

HappyHopperz Hippychick T: 01278 43 4440

East Coast Nursery Products Ltd. T: 01692 408802

Fun Time Pre-School Toys Padgett Bros (A-Z) Ltd T: 01226 381188

Fun Time Padgett Bros (A-Z) Ltd T: 01226 381188

Bigjigs Toys T: 01303 250400

Isabellaalicia Samuel House, St Chads Street, Manchester, M8 8QA. T: 0161 832 2757

Heimess K-Play International Ltd T: 0800 756 6586

Hello Kitty CASA CHICOS LTD T: 01732 871177

HiLo Little Saints T: 0208 392 2665

J Banz Baby Banz T: 01483 417753

Jack & Lily MJ Steps T: 01873 855158

Jaghoo Bibs & Stuff T: 01293 774924

FunToSee Suncrest Trading Ltd T: 0116 232 8800

Hippychick

Jamm Hippychick T: 07815 179 574

goki

Jibbitz shoe charms

K-Play International Ltd T: 0800 756 6586

Sunproof Limited T: 01460 258040

JJ COLE

Magic White Board

TOMY T: 0208 722 7385

PHP Gift and Baby Ltd T: 01784 225925

Junior Crew

Maisy

Tippitoes T: 0845 600 85095

CASA CHICOS LTD T: 01732 871177

Keith Haring

mama designs

Bumkins Finer baby Products T: 480 481 3618

PHP Gift and Baby Ltd T: 01784 225925

Sheldon International T: 0116 276 1069

Okiedog Great Gizmos T: 01293543221

Original Theraline Theraline T: +49 2683 9696 0

Oyster Gem

Plan Toys Great Gizmos T: 01293543221

Play Tray Creative 7 T: 07776 131313

Plum Collections Merrygoround UK T: 01295 810008

Kiddu

Mamma Pads

Cuddleco Ltd T: 0161 799 5843

Theraline T: +49 2683 9696 0

Kids Kit

Maud’n’Lil

Polar Gear

Babyprice T: 0844 826 0632

MerrygoroundUK T: 01295 810008

Babyprice T: 0844 826 0632

Kidsmill designed by Koeka

Maxi-Cosi

Kidsmill Baby Nursery BV T: + 31 488 488 805

Dorel T: 0208 236 07070

KidzBanz

Milestone Baby Cards

Baby Banz T: 01483 417753

1 Two Kids Ltd. T: 01592 871291

KidZZFarm Hoppers

Miracle Blanket

2012 Ltd T: 01202 303777

Bibs & Stuff T: 01293 774924

kit for kids Baby

Mommys Helper

Kit for Kids T: 01732 455000

Ardega T: 01473 256076

Kite Baby

Moover

Kite Kids T: 01202 733222

Hippychick T: 01278 43 4440

K’s Kids

Motorola

Alpha Toys T: 0035 3 676 3800

Ardega T: 01473 256076

LAMAZE

Mountain Buggy

TOMY T: 0208 722 7385

Out’n’About T: 01234 344230

Lanco

Mr Men

Mushroom&Co T: 07824 397632

CASA CHICOS LTD T: 01732 871177

LCR Hallcrest

Mummy Hook

PHP Gift and Baby Ltd T: 01784 225925

Distributor Corporation UK Ltd. T: 01422 383555

Lil Rinser

Muslinz

Bibs & Stuff T: 01293 774924

MerrygoroundUK T: 01295 810008

LittleLife

My Buggy Buddy

Lifemarque Ltd T: 01189 811433

Hippychick T: 07815 179 574

Lumilove

My little World

Pabobo T: +33 1 80 96 01 27

Home Bedding store T: 0121 683 7861

Mabyland

MyBungee phone holder Sunproof Limited T: 01460 258040

naana maamam T: 415 685 3120

NICI Mabyland 5 Leopold Road, Wimbledon, London SW19 7BB T: 0208 879 0080 E: enquiries@mabyland.com W: www.mabyland.com

Great Gizmos T: 01293543221

Nursery Time Babywear Sheldon International T: 0116 276 1069

Nursery Time Shoes And Sock

BabyStyle T: 01509 816444

Oyster / Oyster Max

BabyStyle UK Ltd. 36 Charles StreetSilbey, Leicestershire LE12 7 RJ T: 01509 816444 E: info@babystyle.co.uk W: www.babystyle.co.uk

Plushy Moon Theraline T: +49 2683 9696 0

Pop-in Close T: 01992 554045

PotettePlus

Paddington Bear CASA CHICOS LTD T: 01732 871177

PaddlePak Trunki by Magmatic T: 01179 542794

Parents Manhattan Toy T: 0208 944 3160

Bibs & Stuff 26 Bonehurst Road, Salfords Industrial Estate, Nr Redhill, Surrey RH1 5EW T: 01293 774924 E: debbie@bibsandstuff.com W: www.bibsandstuff.com

Pequilino Personality Ltd T: 01625 575545

PerlimPinPin MerrygoroundUK T: 01295 810008

Peter Rabbit CASA CHICOS LTD T: 01732 871177

Petite Creations Happy Mummy Ltd T: 07958 510521

Petite Premature Babywear Sheldon International T: 0116 276 1069

Petunia Pickle Bottom MJ Steps T: 01873 855158

Phil&Teds Out’n’About T: 01234 344230

PHP PHP Gift and Baby Ltd T: 01784 225925

Pink Lining Rosebud London T: 0207 0340035

Pourti Potty PHP Gift and Baby Ltd T: 01784 225925

Prestige BabyStyle T: 01509 816444

Private Label Vital Innovations T: 01707 262200

Quinny Dorel T: 0208 236 07070

Red Castle BEABA T: 0207 024 3639

Re-Play 1 Two Kids Ltd. T: 01592 871291

Retro Banz Baby Banz T: 01483 417753

Rukka rainwear Sunproof Limited T: 01460 258040

ryco PHP Gift and Baby Ltd T: 01784 225925

Pipila

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2012 Ltd T: 01202 303777

CN Sales & Marketing T: 01635 255725

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Safety 1st

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Dorel T: 0208 236 07070

PHP Gift and Baby Ltd T: 01784 225925

CASA CHICOS LTD T: 01732 871177

Sheldon International T: 0116 276 1069

Santoys

Sleepytot/Mini Moo

Suppori

Tiny Love

Bigjigs Toys T: 01303 250400

PHP Gift and Baby Ltd T: 01784 225925

Babywearing UK T: 0300 800 1471

East Coast Nursery Products Ltd. T: 01692 408802

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Snack Trap

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East Coast Nursery Products Ltd. T: 01692 408802

CN Sales & Marketing T: 01635 255725

PHP Gift and Baby Ltd T: 01784 225925

CASA CHICOS LTD T: 01732 871177

School of Babywearing

SnoozeShade

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Babywearing UK T: 0300 800 1471

Hippychick T: 01278 43 4440

Halilit T: 01254 872454

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PHP Gift and Baby Ltd T: 01784 225925

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MOJO Distribution T: 01392 697000

Hippychick T: 01278 43 4440

Halilit T: 01254 872454

Shade Me Buggy Shade Sunproof Limited T: 01460 258040

ShadeMe KoolSun Ltd T: 01483 417753

Skibz Skibz T: 01747 840039

Shoo Shoos Hippychick T: 07815 179 574

Shorefeet KoolSun Ltd T: 01483 417753

Silly Billyz BPM Childcare UK T: 01992 440293

Silvercloud

SnooziHedz Trunki by Magmatic T: 01179 542794

Snuggle Baby Bedding Sheldon International T: 0116 276 1069

SoccOns Hippychick T: 01278 43 4440

Soft â&#x20AC;&#x2DC;n Safe B Kids T: 07860 503373

Sons of Trade MJ Steps T: 01873 855158

Sophie the Giraffe

The FSID

ToyBox

Gro Company T: 0844 557 2962

Trunki by Magmatic T: 01179 542794

The Real Rubber Duck

Travel Essentials

1 Two Kids Ltd. T: 01592 871291

NSAUK T: 01483 527799

The Shrunks

Trousselier

Roger Armstrong/Breathable Baby T: 07976 773486

1 Two Kids Ltd. T: 01592 871291

TheBabaSling

Trunki

Baba Slings Ltd T: 01273 320590

Trunki by Magmatic T: 01179 542794

Theraline Baby Pillow

TS2 Travel Systems

Theraline T: +49 2683 9696 0

BabyStyle T: 01509 816444

1 Two Kids Ltd. T: 01592 871291

Spillyspoon PHP Gift and Baby Ltd T: 01784 225925

Spook Hippychick T: 01278 43 4440 Silvercloud Trading Ltd. Robertson House, North Walsham, Norfolk NR28 0BX T: 01692 408802 E: nursery@east-coast.co.uk W: www.silvercloudnurserybedding.co.uk

Squids sunglasses Sunproof Limited T: 01460 258040

Stonz MJ Steps T: 01873 855158

Summer Infant Skip-Hop

Bibs & Stuff 26 Bonehurst Road Salfords Industrial Estate Nr Redhill Surrey RH1 5EW T: 01293 774924 E: debbie@bibsandstuff.com W: www.bibsandstuff.com

Sleepcurve TOMY T: 0208 722 7385

Sleepsounda Saplings of Shropshire T: 01952 550022

Summer Infant Europe Ltd First Floor, North Wing, Focus 31, Cleveland Road, Hemel Hempstead, Herts HP2 7BW T: 01442 505000 E: rtrott@summerinfant.com W: www.summerinfant.co.uk

Sun Sense sunscreens Sunproof Limited T: 01460 258040

Sunproof sun hats Sunproof Limited T: 01460 258040

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