Nursery Today March 2020

MARCH 2020 ISSUE 6 VOLUME 23

sleep safe and sound side by side

glides

side to side

meet roomie™ glide A bedside cot that’s a dream come true! Feed, soothe or snuggle in comfort, while a gentle glide lets baby drift into dreamland

For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

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contents Re g ul a r s

the team

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Editor

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Penny Franks penny@lemapublishing.co.uk

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Ad Manager Christine Contreras christine@lemapublishing.co.uk

News file Retailer Pro p Talking Sho

MARCH 2020 ISSUE 6 VOLUME 23

Contributors 76 77 82

Supplier Snapshot

ly Eco Friend Products cts New Produ The Baby Products n Associatio

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34 66

Production Director

Ross Hewitt

A closer look at influencers and whether they can bring benefits to brands and retailers alike.

Barking Mad

John Barker’s talking crime prevention, Harrogate and indie support.

Parent Insights

This month Jenny Kieras looks at their data which is illustrating that 9 in 10 parents are buying licensed products that are related to a favourite character.

Paul Naish paul@lemapublishing.co.uk

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The NSG

Production

74

Intelligent Retail

Rick Vickers rick@lemapublishing.co.uk

p16

Managing Director Mark Naish mark@lemapublishing.co.uk

Features 16

Chairman

David Fairhurst looks at how you can pinpoint your busiest selling period online.

Malcolm Naish malcolm@lemapublishing.co.uk

Wheeled Goods & Accessories

Circulation Robert Thomas robert@lemapublishing.co.uk

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Safety Products

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Meet the PRs

Cover Story

Lema Publishing Ltd

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1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

Joie

Coffee Breaks

www.nursery-today.co.uk

p36

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Dorel Juvenille’s UK & Ireland Marketing Manager, Debbie Wakefield gives her insight into the Wheeled Goods category.

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Nursery Today caught up with Baby Brands Operations Director, Jyoti Bhatia to find out why using a reputable wholesaler or distributor is good for business.

Show Preview 36

Harrogate Int. Nursery Fair

It’s showtime, we bring you a full round up of what to expect this year.

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editor’s letter www.nursery-today.co.uk Instagram: nurserytoday LinkedIn: Nursery Today

I

t’s show time! Is everyone ready for Harrogate? We are all in for a treat this year, as many brands who have supported the show over the years will be in attendance, together with brands who have been absent and have made the positive decision to return.

In amongst this, you will also be able to see new companies who are entering into the nursery industry, bringing with them a level of freshness.

Of course, everyone is thinking Coronavirus. However, it really is a matter of common sense - the show organisers have stated that they will be providing hand sanitisers for everyone to use and no-one will be offended if you decide to not meet and greet with a handshake or cheek kiss! Remember, we are all in the same boat this year and as an industry we certainly know how to conduct business in a professional manner, with a little fun thrown for good measure.

With that in mind, with so many of the leading brands being in attendance, is this an event you can afford to miss?

An example of these are BabyStyle, UPPABaby, Venicci, Joie, Nuna, Graco, Red Kite, Bebecar, Ergobaby, Silver Cross, Roma, CuddleCo, Chicco, Cybex, Recaro, Angelcare, Slumberland, Shnuggle, Purflo, Halilit and

The countdown clock has commenced - are you ready for Harrogate Int. Nursery Fair? See our preview starting on page 36.

Get into the swing of it with Nursery Today’s annual Golf Day!

many more! This is great news for everyone - you wanted brands and you’ve certainly got them this year!

Harrogate has always been renowned for its great social element and retailers and buyers attending love the opportunity to let their hair down and have some fun after a busy day working in the exhibition halls and this year you will certainly be able to do just that!

The Harrogate party is returning this year! The date to pop into your diary is Sunday 29th March with the fun commencing from 7.30pm to midnight at the Majestic Hotel (next door to the Harrogate Convention Centre). This event is sponsored by BabyStyle, Joie, Silver Cross, The Baby Products Association, DCUK, Cybex, Artsana, Peg Perego, Diono and Bugaboo, who have all joined together to ensure everyone has a fantastic evening, There will be free drinks (until 10.30pm), a quality buffet and a hugely popular six-piece live party band – Func on the Rocks.

The event is FREE for retailers and buyers who are attending the show and passes will be issued in the main entrance after registration and collection of your show badge. To assist with planning, the show organisers are requesting that all visitors wishing to reserve their free tickets to order in advance by visiting: www.nurseryfair. com/party_night.asp Furthermore, to ensure everyone enjoys their time at the show, BabyStyle will again be running their infamous Gin Bar, which will be serving Gin cocktails all day everyday - pop by their stand (Hall G, Stand: G7) to raise a glass and run through the ranges that they will have on display.Venicci will also be holding their annual afterparty on the Monday, which will be a great opportunity to catch-up with not only the Venicci team,

but also other like-minded retailers and unwind after a busy day in the show halls.

You will find our preview for Harrogate starting on page 36 of this issue, which we trust you will find helpful in your preplanning prior to the doors opening.

Finally, can I draw attention to our annual Golf Day. Due to popular request, the date for this has now moved and tee off will be Tuesday 2nd June. The Nursery Today Golf Day is an annual event held at Puckrup Hall, near Tewkesbury. Puckrup Hall is a Hilton Hotel with a golf course which is beautifully maintained. Will you win the BabyStyle coveted Challenge Cup? You have to be ‘in it to win it’! If you would like to participate at this fun event, contact Malcolm Naish on 01442 289936 or drop him an email on malcolm@lemapublishing.co.uk for more information.

So, here’s to seeing you all in a couple of weeks - the Harrogate countdown clock has commenced - if anyone wants to have a chat, we do have a stand in Kings Suite (KS8). Naturally though, I’ll be out and about in the show halls, so if you would like to have a chat and catchup, feel free to contact me on my mobile: 07758 224258, I’d love to hear from you.

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Are you missing a trick?

What can nursery retailers and traditional “Pram Shops” learn from their local supermarket? Hippychick’s National Account Manager, Sarah Poole gives Nursery Today readers some invaluable advice.

For almost every expectant family, the most significant and highest value purchase before baby arrives will be some kind of pram, stroller or travel system and a car seat. Whether they plan to buy in store or online, they will take their time, do their research and seek advice.

It’s little wonder that for nursery retailers it’s a high priority to stock the right ranges for their audience and to ensure they have strong displays, informative and compelling social media campaigns and staff who are trained to help parents find the right system for them.

We don’t deny that buying the right pram is important, but are nursery retailers missing a trick when it comes to all the other things we need in time for the new arrival?

What about the things we don’t need at all… the things that we buy because we find the item adorable and just can’t resist treating ourselves or baby?

What about when the potential customer isn’t even Mum and Dad, but a friend or relative looking to find the perfect gift?

In mainstream retail, we’ve been talking for years about “mission led” shopping. Retailers who’ve adopted this approach have seen increased sales and won market share from the competition, so what is it and how can it apply to our sector?

Like most successful ideas, it’s super simple and does what it says on the tin…

Let’s say our “mission” is “lunch on the go”…

We just expect the cold drinks to be displayed next to the sandwiches, crisps and snacks.

This is mission led shopping in a nutshell. My mission is lunch to go and all the options are presented to me, in one place – easy to find and easy to shop.

In November 2019, Boots celebrated 20 years of the lunchtime meal deal.

Longevity like that is always a good indicator of a strong retail strategy!

So, what if my “mission” is “baby shower gift” or “gender reveal party present”?

I’d struggle to find a retailer that offers everything I need in the same store, let alone displayed together, with instore signage to help me navigate the thoughtfully displayed fixture, where I can find everything I need - the a beautiful gift for baby, a thoughtful little present for mum to be, a card and wrapping paper.

The gifting opportunity is one of the more obvious ones, but if we take a “mission led” approach to shopping for baby, there are many more “missions” where nursery retailers should consider ditching traditional displays, grouped by brand or subcategory and instead think about displaying products together to fit with a specific customer mission, such as “early stage weaning”, or “first holiday with baby”.

Mission led shopping is simply about making it easier and more convenient for the customer - if it’s easier to shop, it’s easier to buy. www.hippychick.co.uk

news Sponsored by

CMS Nursery rebrands as Baby Central

Central Medical Supplies has announced the rebranding of its online consumer facing website. Formerly known as CMS Nursery, the online store has been rebranded Baby-Central with new logo and URL. Baby-Central will reinforce the company’s reputation as pregnancy and baby specialists and the new-look site will feature all the popular products that remain best sellers with visitors to the website including Dr Brown’s, Dreamgenii, Cantaloop, Ameda and Steri Bottle. A regular blog section will also feature giving unique baby care tips and advice from experts.

Social media channels will also be rebranded with traffic seamlessly crossing over to the new Baby-Central website www.baby-central.co.uk

New date to tee off!

The annual Nursery Golf Day is fast approaching with a change of date! June will now be the month to mix with like minded people and take to the fairway.

Due to popular demand, the date has now been changed to Tuesday 2nd June. The Nursery Today Golf Day is an annual event held at Puckrup Hall, near Tewkesbury. Puckrup Hall is a Hilton Hotel with a golf course which is beautifully maintained.

Will you win the BabyStyle coveted Challenge Cup? You have to be ‘in it to win it’!

If you would like to participate at this fun event, contact Malcolm Naish on 01442 289936 or drop him an email on malcolm@lemapublishing.co.uk for more information.

Brighter with every bite

Cute as it is practical, brighten up little ones’ lunchtime with Munchkin’s NEW Bento Toddler Lunch Box. Available in vibrant green or yellow, the colourful, leak-proof bento box is perfect for nursery, school or on-the-go weekend lunches.

Creating a balanced, nutritious meal to keep kids fuelled all day has never been easier. The box is separated into 5 compartments, providing just the right mix of sizes for perfect portions and little hands. The bento box also comes with its own set of stainless-steel toddler utensils that snap right onto the lid for easy storage – a stylish touch that is guaranteed to make your child the talk of the playground.Suitable for 18m+ and dishwasher safe.

Web: www.munchkin.com

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news

Sponsored by

Dooky at home with Hippychick

Hippychick are proud to announce they are now the exclusive UK distributor of Dooky!

Dooky has become an extremely well established brand over it’s 20 years with 1 in 3 prams or pushchairs in Holland using one of their accessories. With everything from car seat covers, hooks, to footmuffs, Hippychick are determined to see Dooky accessories all over UK prams as well.

Keep your eyes peeled for lots of new product launches throughout 2020!

Web: www.hippychick.com

It’s a wrap!

The team at Lifft were delighted when they were approached by the Babywearing expert working with the EastEnders production team with regard to the use of the Lifft Stretchy Wrap.

With the assistance of the babywearing expert, this award winning sling was shown being used in perfect positioning for the infant during dramatic scenes on Christmas Day and further episodes in the New Year.

Fictional character, Louise Mitchell (Tilly Kepper) was seen by millions holding her newborn baby, Peggy Taylor, snuggly and safely in the Lifft Stretchy Wrap - now’s that what we call a wrap!

Web: www.lifftslings.com

Prestigious accolade for Slumberland

Slumberland Nursery are proud to be the first UK-based manufacturer of nursery mattresses awarded the prestigious BSI kitemark for domestic furniture.

Such accreditation demonstrates the safety and reliability that go into their products.

Nursery Account Manager Steve Birds says “the team and I are incredibly proud to add the new BSI accreditation to our already multi-award winning product and brand portfolio.”

You can visit Slumberland at the Harrogate Nursery fair at Stand Q31.

Email: steve.birds@reylon.co.uk

Welcome to Majuma Marc Hardenberg starts Majuma Ltd to support companies in the International baby/toy industry with brand, product and business development.

Marc has been active in the baby products industry for over 25 years, having worked at Johnson & Johnson (in NL), MAM (in Austria), Anywayup (UK), Mayborn (Tommee Tippee – in UK) before he established Hardenberg&Co Ltd, together with his wife Julie (also from MAM) in 2007.

Over almost 10 years they have built Hardenberg&Co into one of the leading distributors of baby products in the UK/Ireland, primarily with the Angelcare brand. In 2016 the business was sold to Angelcare, but Marc remained with the business until the end of 2019 when he decided that it was time for something new!

Early 2020, Marc set-up Majuma Ltd with the objective to help companies and brands in the baby/toy industry with sales, marketing and branding, International business development, product development and sourcing on a consultancy/project basis. Marc is also able to advise/assist on various routes to market into the UK for International brands.

Marc says: “Our industry is buzzing and although the markets are tough, there is a lot of exciting stuff happening. I am just very excited to hopefully work together again with entrepreneurial companies and people who are bringing added-value, great products and excitement to the market place.”

The response to Majuma Ltd has been amazing so far, especially as this new venture has not been announced to the wider public and industry yet! Marc is already working on a couple of projects with two leading International brands, but is very keen to add a few more to the portfolio.

He continues: “I am not necessarily looking for full-time projects, but prefer to work together with your existing team(s) to grow your business and achieve your objectives. We will always listen and learn to understand your business and objectives first. This process will allow us to determine and agree the best possible structure to work together. Finally, our no-nonsense approach provides clarity, structure and consistency throughout any project.”

Marc will be attending the Harrogate International Nursery Fair this year, so if you or your company have any immediate or future need for experienced support and resource in these areas, please let him know and perhaps meet up for a coffee at the show.

Tel: +44 7792 175 018 Email: marc@majuma.co.uk Web: www.majuma.co

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news

Sponsored by

Exploring car seat recycling

JMDA’s campaign to tackle the global environmental problem of recycling car seats, takes another step forward in raising awareness, with a BBC One Show film crew visiting their head office in Pershore, Worcestershire. With the BBC presenter and record-breaking athlete Iwan Thomas interviewing Derrick Barker from JMDA, they explore what has motivated the company to firstly try and dismantle their own car seats, and secondly the possibilities of an industrial scale solution.

The birth of JMDAs car seat recycling campaign, to raise awareness, and to find a practical and commercial solution, to tackling end of life products entering the landfill system, started over 18 months ago. With the war on plastics increasingly in the press, a BBC film crew visited JMDA on 10th February to find out the story so far and what could be done, with the feature aired on the BBC One Show on Monday 2nd March.

After interviewing consumers in the local area, filming began at JMDAs storage units to fully understand why child car seats are so hard to recycle and why a scheme is not already in place. As experts in designing car seats, JMDAs storage units are full of car seats which were once used for research purposes, which then need to be disposed of on an ongoing basis.

Derrick explained to Iwan “It’s not a question of whether or not car seats and the materials in it can be recycled. We’ve already proven that with our trial last year by placing car seats into scrap cars, which were then passed through an industrial shredder. The material can then easily be separated in this way and then recycled or incinerated to provide energy. The biggest hurdle is moving used car seats from collection points across the country to processing plants for shredding. Obviously, there is a cost implication in moving the car seats and therefore the logistics are hindered by commercial factors. So who foots the cost of moving them? This is an issue for the whole industry including manufacturers, retailers, waste management and local authorities. JMDA will continue the work already started with the car seat industry to help establish a solution.”

For all seasons

The newly launched MIXX next pushchair from Nuna is designed to make life as smooth as possible for parents – it’s fitted with a one-hand recline for on-the-go relaxing, all wheel suspension and a one-touch brake system with front swivel wheel locks. Its new retracting wheel makes it even more compact – so parents can now squeeze it into the tightest of spaces. When the pushchair is folded, the rear wheels automatically fold into the frame, saving 25cm in length.Completely diverse, the MIXX next is fitted with an all-season seat – to keep babies cosy in winter and cool in summer – and is ready to be put to the test come rain or shine. The extendible UPF 50+ canopy is water repellent and also features a flip out eyeshade and ventilation panel providing full coverage whatever the weather.

Compact car seat safety The Minikid is designed with a Swedish safety-mindset into its DNA allowing extended rear-facing up six years of age but still in a compact design.

Plus tested and approved up to 25kg and useable up to 125cm, with unique self-tightening tether straps on the Minikid 2 makes the installation a smooth process. Thanks to the tension straps, a solid and secure fit is easily achieved.

The innovative Axkid Side Impact Protection (ASIP) is developed with the most prestigious crash institute in the world - ADAC in Germany.

Axkid Minikid is one of the only seats in the market that grows with a child. The headrest and internal harness automatically adjusts according to the child’s length and size. This makes it easy to make sure a child has both a secure and comfortable position when seated in a Minikid.

The Swedish best-selling rear-facing car seat is now available in eight new fantastic colours.

Tel: 07810867644 Email: jayne.caul@axkid.com Web: www.axkid.com

www.nunababy.com

TotsBots now available at Boots Reusable nappy brand, TotsBots, has rolled out to 440 Boots stores making reusable nappies more accessible on the high street. Based in Glasgow, TotsBots designs and manufactures sustainably sourced, environmentally friendly and award-winning reusable nappies made from recycled plastic-bottles in the UK.

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advertorial

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retail

BABY NEST

30 years in the nest This month Nursery Today had the pleasure to question Baby Nest London’s Senior Sales & Social Media Manager Luke Callaway.

Baby Nest London is an independent nursery store, what was the inspiration behind the store?

We originally started out as a toy retailer in Croydon, and with the opening of Toys ‘r’ Us the strategy of our business had to change as the competition ramped up.

We made the change to become a nursery retailer and are proud to be where we are today.

What was the decision behind being located in Croydon, Surrey?

We have been in three different locations in Croydon over the years with our current location being brilliant for us.

As we are located on a major roundabout that lots of people travelling in and out of central London Via Junction 6/7 on the M25 we get a lot of visibility due to that.

Also having our own car parking and not relying on on-street parking is great as we offer a car seat fitting service and also help load the customers goods into their cars.

What type of floor space do you operate within and how do you manage this?

We have a large showroom with all the big brand names on display.

We generally stick to the brands we know and trust although we have taken on some new brands to cater to all our customers and their needs.

Do you have direct competition within your area?

We do have a Mamas and Papas about a two-minute drive from us so we do have some competition.

We have been in our location long enough to see multiple Mothercare’s and a Kiddicare open and close all within a few minutes drive from our store.

Over the years the competition has decreased dramatically and puts us in a better position than we have ever been in before.

This year you are celebrating your 30th anniversary, have you done anything specific to 12

celebrate this milestone?

For our 30th Anniversary we held a weekend long event in-store.

We invited lots of our lovely reps to offer advice and help with demonstrations with lots of nibbles and drinks on hand for our customers and reps.

We ran a few giveaways on the lead up to the big event to gain a wider reach and also held a prize draw in-store which did increase our footfall over the weekend.

What would you say has been your biggest challenge during that time?

Our biggest challenge was when internet shopping became more and more popular to a point where it could not be ignored.

We had to adapt or we would not have survived this long.

Having a strong online presence is essential in this day and age and we are proud of our website.

Also, what has been your largest achievement?

Our largest achievement would be surviving the retail climate when the odds were stacked against us.

The volatile pricing of the goods has always been an issue for us as our overheads are larger than most stores, especially ones outside of London but with perseverance and hard work we have always survived.

Is there a particular product category that performs well for you and why do you think this is?

We have always done especially well with our pushchairs and car seats and try to keep our other products, such as toys, down to a minimum to focus on these categories.

We try to be the one-stop-shop where you can see and compare all the major brands people have heard of.

Is there a category where you feel you are known for with regard to your level of expertise?

We are well known for our car seat fitting service and pride ourselves on providing the correct information and fitting for car seats across all stages.

I would say 90% of our customers return for the next stage car seat.

We also are very thorough when it comes to pushchair demonstrations and try to work out what the customer needs based on their lifestyle.

A large portion of our customers do their research beforehand so we are always factual.

How important is customer service to your business and how do you manage consumer expectations?

Customer service is key to our business as word of mouth, for us, is one of the best forms of advertising.

If our customers leave feeling comfortable and confident in their purchase, they will be very likely to recommend us.

Our customers do expect a high level of service and we manage this by ensuring our staff are well trained and prepared.

How do you keep up to date with consumer trends?

We use social media as a tool to gauge what is popular and get an insight into our customers mindset.

We do also keep tabs on our competitors to make sure that no products/trends slip under the radar.

Is there a particular trend that you feel shows no signs of slowing down?

When it comes to pushchairs and strollers, we find anything in a grey colour and lightweight seems to sell itself. The travel buggy category has never been so popular for us.

With car seats, we can’t get enough of the rotating/ swivelling Group 1 seats.

How do you bring awareness to your store and drive footfall?

We increase our footfall by running regular in-store events and advertising to the local communities on Facebook.

We recently changed our shop sign and we have found more customers notice our shop, especially people driving past or on public transport.

Do you offer the same product ranges

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in-store as you do online?

The majority of the goods we stock online are also ranged in-store.

We can’t keep everything on display but we do offer the most popular options that we get asked for.

Generally speaking, if its on our website, we have it on display.

How important is your website to your business?

Our website is essential to our business.

The industry is very competitive and a good presence online is just as important as a good shop/ location.

You operate on a number of social media platforms, how successful is this for you?

We have only over the last couple of years started to use social media more.

We do find we get a lot of extra enquiries we wouldn’t have had before due to using these channels more often.

Facebook has always been successful for us and most times when we post we will get at least one enquiry off the back of the post.

Do you feel that your customers are well informed with regard to brands and product ranges?

Yes - Our customers mostly come in knowing what they want, or what they want to look at.

Most people keep up to date with reviews and follow Which?

Magazine like a bible.

It is quite rare these days for a customer to come in with no knowledge or prior research.

Are they seeking for a price-matching service from you?

We do find a lot of customers want to price match, We try to keep competitively priced online and match the prices where possible.

What about car seats.

Are you customers well informed with regard to current car seat legislation or do you feel more can be done to drive awareness?

I do think more can be done to raise awareness.

The laws are very confusing and there is no clear and concise guide explaining the law. It would be nice to see the government take some initiative on this.

Do you feel that your customers are fixated on brand names?

I would say a good chunk of our customers are brand obsessed.

A customer who comes in wanting a Silver Cross will not even consider any other brand even if it isn’t the practical option in terms of price or features.

The same logic applies for many industries and it’s a testament to how important branding and marketing behind a brand is.

Do you attend trade shows and if so, why are these important in your yearly diary?

We do attend K+J and Harrogate every year as well as the various roadshows throughout the year.

It’s always good to see the latest products coming out and see the upcoming changes to products we already stock.

Finally, with 30 years under your belt as a strong independent nursery retailer, can we expect any exciting plans on the horizon that you would like to share with Nursery Today readers?

We are going to be doing further upgrades to our website in the near future.

There is a few features that we would like to add to optimise the customer experience and generally just give it a facelift.

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cover story Joie

Another year of growth Looking back at 2019 it was another hugely successful year for Joie seeing the company’s sales target exceed double-digit growth meaning the year finished close to £70million! This growth has also meant a 20% increase in the team at Joie’s Staffordshire head office, strengthening all area’s, from sales and marketing through to logistics and customer services.

Growing car seat range

Joie’s car seat range will have even more focus on the iSize category this year with the launch of its first iSize booster seat the i-Traver! The R129/03 iSize certified seat is suitable from 100 > 150cm (approx. 3 to 12 years). i-Traver fastens in to the car using the ten position retractable Joie ISOSAFE connectors utilising the cars ISOFIX points which ensure a secure fit at all times. Safety on all sides, is provided by Joie’s Guard Surround Safety™ designed to absorb and slow the force of impact. With a one-hand 10-position height adjustable headrest the seat easily accommodates growing children. The seat depth extends to three positions for added comfort and has breathable fabrics for ventilation and a must for parents wanting a car seat with longevity; the seat cover is removable and washable. i-Traver fastens in to the car using the ten position retractable Joie ISOSAFE connectors utilising the cars ISOFIX points which ensure a safe and secure fit at all times.

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oie believes their growth is based not just on the innovative, quality range of nursery products for consumers and retailers, but also its commitment to supporting parents and children when ever they can!

Joie UK’s Managing Director David Welsh says: “Joie’s continued fantastic growth and success comes as no surprise to me when you see the great range of products we have available and the marketing support we invest every year! Joie is looking forward to 2020 as we build on this success and continue to fully support all our retail customers.”

2019 saw Joie continue its charity activities with one of the highlights being the donation of 10 coaches to Variety in its 70th anniversary year. Variety’s Sunshine Coaches have helped improve the lives of thousands of disabled or disadvantaged children across the UK. The coaches enable schools to take children on educational and recreational days out allowing

David Welsh Managing Director

children to explore places they would otherwise never have visited.

Joie continues to back diverse and inclusive organisations and last year also saw Joie extending its partnership with Liverpool FC, now being the principal sponsor of LFC Women with its

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logo taking an on-shirt position. Joie is proud to be increasing their contribution to LFC’s SEN Foundation support of families, promoting values in line with the club’s own family-orientated philosophy.

More recently the brand launched a brand new interactive Fit Guide. This important custom-built tool allows parents to compare Joie car seat options for up to three vehicles in a single search. So, if you have more than one car in the family, or you need a car seat that grandparents can use too, you can easily

Joie announce partnership with the United Nations Institute for Training and Research (UNITAR)

determine which seats will fit correctly across all cars. Using the Fit Guide simplifies the process of selecting a seat that’s right for your car, and dramatically reduces the risk of fitting incorrectly.

With children’s safety being a key mission, Joie was excited to announce its partnership with the United Nations Institute for Training and Research (UNITAR), as their Global Partner in Child Road Safety. Joie and UNITAR’s goal together is to improve the safety of children worldwide in all scenarios – particularly in countries where child injury as a result of road accidents is especially common. The 3 year partnership expands Joie’s dedication to child safety beyond the development of industry-leading child restraint systems and into the realm of public safety advocacy and training.

As a UNITAR partner, Joie will present the child road safety instruction for UNITAR’s global training events and e-learning programs. These specialised workshops and trainings on Child Road Safety will take place around the world and be geared toward professionals responsible for public safety including NGOs, police, and fire services.

Focusing on product, 2020 has started strongly for Joie, with the brand continuing to strengthen its awarding winning car seat range even further.

Showing its commitment to rear facing travel the new i-Spin Safe, Joie’s safest ever spinning seat twice tested and proven with both i-Size and Swedish Plus Test certification. The Plus Test is the toughest crash test in the world combining high travel speeds with rapid deceleration, to create the

greatest g-forces of any car seat test.

With two prestigious safety certifications, plus all the safety technology from Joie’s award winning i-Spin 360, i-Spin Safe has been designed for optimal security.

Features include rearward only usage, side impact Guard Surround Safety panels which auto-engage, multi position Tri-Protect headrest with a Top Shield and Intelli-Fit memory foam, and an integrated ISOFIX base which offers six on-the-go recline positions. The one-hand swivel activators located on each side of the seat allow parents to spin their little one 90º towards them during buckle-up, and back again to a safely rearward ride all the way up to 105cm ≤ 18.5 kg (approx. four years).

To see the latest developments at Joie visit www.uk.joiebaby.com I-Spin Safe

At home with Joie

As well as building Joie’s important car seat range, this year sees the extension of its indoor products, another category that has seen Joie innovate to become firmly established with consumers and retailers alike. The new Roomie and Roomie Glide will see Joie enter the very popular side sleeping crib category. Both models use a simple strap and clip attachment to connect securely to parents’ bed, and the side easily lowers at the push of a button. Allowing safe side sleeping and easy access to little ones for night time sleep, bringing many benefits to both baby and parents, such as encouraging bonding and making feeding easier. Featuring 11 height positions and a tilt option on either end, provides angle options for sleep or aid in digestion. The Roomie glide also features a relaxing and gentle, parent activated side-toside gliding motion for added soothing.

Last but by no means least comes the new Mimzy Snacker 2 in 1, a great enhancement on the popular, lightweight and practical Mimzy Snacker highchair. With a one hand, super compact, quick fold this everyday and everywhere highchair now features 5-position height adjustment so it can be used as a low or highchair, and perfect for finding the right height for baby to join the family at the table.

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focus WHEELED GOODS

The wheeled goods sector continues to move forward, but what is currently driving this sector? We asked those in the know for their thoughts.

W

hether it is a pram, pushchair or stroller, overall style is important in this sector - parents want to be proud to push, however are consumers focussing on the practicality of their chosen style/ brand and how a system fits into their lifestyle or is it simply all about the style? Richard Bamforth of UPPABaby feels that independent retailers are perfectly positioned to give invaluable advice with regard to new parents who are fixated with perhaps selecting a first pram based on looks, rather than practicality within this category. “This is one of the many areas where independent retailers are so valuable in offering advice to pregnant couples to help them consider whether the large and heavier pram system is suitable for their 10th floor apartment living, or whether they have a car or good access to public transport, as a couple of examples.

Practical product choices are always the most helpful for new parents.”

Independent retailer Sara Hubbard of Whites Farm Baby Barn has seen in her store how customers can be determined, although sometimes their choice may not be suitable, to have a particular set of wheels they have seen posted on social media, or to just ‘keep up with the Jones’s! “We try to tailor our service to our customers needs, helping them choose a pram that suits their lifestyle and needs as much as possible; however a lot of customers are still swayed by what the most popular pram on Instagram is, or what their friends and family have had, regardless of whether it is practical for them.”

We also asked Joie’s Damon Marriott if he feels lifestyle plays an integral role in how a product is chosen? “Absolutely, lifestyle is a big factor! If a family like to be out and about on adventures and enjoying outdoor activities, then they won’t be looking to use a basic buggy or compact pushchair since those products won’t be able to handle rough terrain. This line of thinking also extends to families living in remote or rural locations - day to day life

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Image courtesy Ergobaby

Wheelie great The survey says…

Nursery marketing specialists, FanFinders, surveyed 1,000 consumers focussing on wheeled goods. Here’s the results.

Q1. Did you buy a travel system?

will be made much easier with a versatile pushchair more fit to perform in potentially tricky conditions.

On the flip side, people who live in urban areas or travel a lot will likely see the benefit in owning a pushchair with a smaller footprint that can be stored away quickly and easily.”

What about consumer trends, is this category experiencing anything specific at present and are we seeing new trends emerging? Damon feels that trends continue to surface with regard to features.

“Rearward and forward-facing seating options remain an important feature once you move past lower priced products. The ability to have your child face and interact with you at a younger age, then switch to enjoy the surroundings at an older age is an appealing and beneficial feature.” comments Damon. “Developing and showcasing new frame designs will always be a constant evolving trend.

This is one of the biggest considerations for a consumer since an attractive and robust frame provides a giant step in the right direction - it’s likely one of the initial features of a product which is noticed and if they don’t rate it highly the product will quickly fade.”

Ergobaby’s Amanda Loveday feels that awareness of Hip Dysplasia is also being considered by parents and as such have developed their Metro stroller to reflect this. “We are seeing a rise in consumer understanding of health and safety accreditations issued by associations such as the International Hip Dysplasia Institute and AGR-Campaign for Healthier Backs, whose seal helps consumers differentiate between products that are certified ‘back-friendly’ and those that aren’t. The Metro Compact City Stroller is the only stroller on the market to be certified back-friendly by experts at the AGR, highlighting the ergonomic credentials that Ergobaby is particularly known for, to consumers.”

Amanda also feels that compact strollers have continued to increase in popularity and as an industry manufacturers have reacted to this over the

Yes: 478 (47.8%) No: 522 (52.2%)

IF ‘YES’ TO QUESTION 1: 478 users Q2. Did you opt for a system that you could select a different brand of car seat by using adaptors?

Yes: 291 (60.9%) No: 187 (39.1%)

Q3. Did you make this purchase online or in store?

Online: 255 (53.3%) In store: 223 (46.7%) Q4. Was this something that you researched online?

Yes: 410 (85.8%) No: 68 (14.2%) Q5. Was the cost of this one part of your decision?

Yes: 381 (79.7%) No: 97 (20.3%)

Q6. Was your decision influenced by other parents chosen pushchair/pram?

Yes: 193 (40.4%) No: 285 (59.6%)

Q7. Did you look for a brand name that you recognised?

Yes: 315 (65.9%) No: 163 (34.1%)

ANSWERS: 1,000 users Q8. Did you buy a second lightweight pushchair?

Yes: 261 (26.1%) No: 739 (73.9%)

IF ‘YES’ TO QUESTION 8: 261 users Q9. Was the size and weight of this important to you?

Yes: 212 (81.2%) No: 49 (18.8%) For more information on FanFinders and the consumer insight they offer, please call: 0203 808 3011 or visit www.fanfinders.com

06/03/2020 12:26

NEW

& IMPROVED

COMPACT ' 2 -$5$1 !˜- 2. COMFORTABLE

Meet Metro at the Harrogate Nursery Fair 2020. Book your appointment today!

North - Ali Bentley abentley@ergobaby.co.uk 07852 154 342

South - Niki Lawrence nlawrence@ergobaby.co.uk 07494 812 887

focus WHEELED GOODS

last 12 months. “Another major trend we’re seeing is the demand for compact, lightweight strollers and the subsequent improvement in design in this category.”

Said Amanda. “It is no longer the case that compact strollers are only favoured by those with small living spaces or looking for a cheap ‘spare’ stroller, they are becoming the first choice for a broad range of consumers. Improvements in comfort and sturdiness, while maintaining minimum weight and size, mean consumers don’t need to compromise between comfort and function.”

We asked Sara if her customers are looking for lightweight and compact solutions “Here at the barn it’s probably a 50/50 split. Lots of developments in towns near us include flats and apartments, which are more affordable for young families meaning they need something lightweight and compact to fit their living space.

However a lot of our customers are choosing functionality over the need for something super light, as they want it to cope with a multitude of terrains and activities.”

“ Develop ing and sho wc asing

ne w fra me des ign s will alw ays be a con stant evo lvin g trend . ” Damon Marriott, Joie.

What about research - is this a category where consumers have a good understanding of what is available? “The majority of consumers research ahead of time to at least a small degree, although again with this being a category where look and feel matters, a lot people may reserve judgement until they have the opportunity to see the product in real life rather than rely on online images and videos.” Said Damon. “Usually if a person is interested in purchasing a product in store, they will research online to narrow their preferred choices down to a relatively small amount before travelling to stores, this way they’re fairly well informed on the products before judging the look, feel and features in the flesh.”

Sara agrees stating: “A lot of customers will have an idea of what they like the look of prior to purchase, but there is so much that goes into buying a pram, that it’s near on impossible to get a comprehensive idea of your favourites before setting foot in a store. We have always believed a pram purchase is best done in the shop, so you can feel and experience the pushchair before committing to an order.”

Richard feels that as we live in a digital world, with information accessible via a number of online portals it would be unlikely that a customer would not have any knowledge. “There is a huge amount of research prior to a couple making a purchase decision. This is borne out by looking at viewing figures on YouTube videos and the audience responses to social media accounts as well as visitor numbers on our own brand websites and the data we see from retailers who share key statistics with us. It is the natural way that the buying generation gets their information as everything is at hand, literally.”

Amanda feels that as a primary purchase, consumers are likely to research strollers online prior to purchase and will often have some idea of what they like and need before they step into a store. However, that said, consumers’ need to physically try out different strollers for themselves shouldn’t be underestimated; it remains a vital part of their purchase journey. “Regardless of the amount of research carried out, retailers should ensure they are able to direct customers to products that fit their particular lifestyle.” States Amanda. “There is a seemingly endless number of options facing parents when it comes to choosing the stroller that is right for them, so simplifying this process can go a long way to ensuring consumers choose your outlet to make their purchase.”

Finally, what about innovation. Is this a sector where innovation is King? “We have this discussion all the time here at Whites Farm.” Said Sara. “We feel that innovation is always a positive in any aspect of the nursery trade, but it has to serve a practical purpose. If a product has a new ‘innovative’ feature, but is way out of most budgets, is cumbersome, or doesn’t offer anything else in way of practical features, we don’t see innovation as the most important thing.”

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Coffee break Dorel Juvenille’s UK & Ireland Marketing Manager, Debbie Wakefield gives her insight into the Wheeled Goods category.

Are brand names pivotal within this category?

Yes, they absolutely are, particularly with new parents as they tend to opt for heritage brands that they know. Brand names have always been important in the wheels category as they are seen as more of a design driven purchase than a car seat for example. Parents will buy a pushchair based more on the brand name than any other factor.

However, when parents are looking for a second stage pushchair, they are often looking for function over brand names and style to keep purchases within their budget.

Do you think we are experiencing any particular consumer trends?

Right now, we’re seeing a huge trend for compact pushchairs as parents want a set of wheels for every occasion. They want a pushchair that is easy to assemble, that they can take out and about, but they want the same pushchair to be able to travel with them on holiday and it needs to look good. In the past, parents would have separate pushchairs, but as mentioned previously, they are more budget conscious.

Are consumers looking for lightweight and compact solutions?

Yes, certainly a lot more than they used to. First stage pushchairs are generally heavier as they have a sturdier frame for use as a travel system. Second stage pushchairs have always been lighter and more compact in general.

We can see a drive for people wanting all of the functions of a first stage pushchair, but with the lower weight of a second stage pushchair. They want a set of wheels that has it all. We have answered this trend in our brands with the brand new Quinny LDN and the ever-popular Maxi-Cosi Laika.

Are travel systems popular or are consumers looking for a more mix and match solution?

Yes, travel systems are still very popular, but it has to work for the consumer. They don’t want to be looking at an amazing pushchair but not be able to get the car seat that they want. A system that makes life easy at all times is paramount, so even our compact options need to offer this.

Maxi-Cosi car seats are compatible with a lot of brands so parents can have the best of both worlds.

Do you feel that this category has sufficient innovation?

Absolutely! In the last few years we have seen the ultra-compact pushchair, new shapes and sizes, lightweight solutions, clever folds; there has really been a lot to shout about in the last few years! We’re excited to see what innovation will develop in the future.

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Compact for comfort Meet brisk lx, a sidekick loaded with luxury

With all the perks of a full-sized stroller, this compact 3D package folds in a flash with its one-hand, one-second fold. Brisk lx is suitable from birth and features a super shady extendable canopy, SoftTouch harness and a smooth flat reclining seat designed to prevent waking baby.

Engineered from precision performance lightweight aluminium, this pushchair has been tested beyond the standard weight capacity to hold up to 22kgs and pairs with all Joie infant seats in a snap to create an effortless travel system - no adapters needed. Brisk lx comes complete with soft comfort grip ergonomic handles, removable bumper bar with fabric cover, front swivel wheels, rain cover and matching footmuff.

Tel: 01889 808 900 Email: uksales@joiebaby.com Web: www.uk.joiebaby.com

The eagle has landed Meet Eagle 4S from Hauck

This light, compact stroller takes a weight of up to 25 kg. The softly padded seat is reversible, and both footrest and backrest can be adjusted into lie flat position, while the canopy with sun shade can be pulled far forward. In addition, the canopy comes with a peek-a-boo window made of net fabric for better air circulation.

The Eagle 4S can be used from birth when combined with the matching carrycot or the iPro Baby (iSize) or Comfort Fix ISOFIX car seats plus their matching bases.

Folds away small and can be comfortably carried over the shoulder.

Tel: 01978 664362 Web: www.hauckuk.com

Safe ride for baby Introducing JUNIORJONES, the most highly anticipated launch of a new stroller brand in years.

The JUNIORJONES flagship product is the J-CARBON, a fully customisable all new carbon fibre stroller. Designed by the UK’s finest stroller experts, this revolutionary stroller is set to be the ‘I want’ model for parents and babies alike.

Besides its innovative, sleek carbon fibre frame, this stroller has been engineered meticulously to ensure a smooth and safe ride for baby and an effortless push for parents. A combination of sophisticated style, features like Tru-Ride 2 technology, and having been safety tested up to and beyond international standards, make this ultra-modern stroller the one parents will be desperate to be seen with.

Cementing its position at the pinnacle of stroller design, one of the most coveted aspects of the J-CARBON is its fully customisable elements, offering different on-trend colour combinations and materials, which can make every model utterly unique. Thanks to JUNIORJONES, new parents no longer have to sacrifice style for safety.

And the J-CARBON is not the only jewel in the crown.

Further new models include the J-SPIRIT, the J-CUB and the J-TOURER, all incorporating the technologically advanced features and practical functionality of the J-CARBON, making this new stroller range the perfect choice for those with newborn babies, right through to toddlers.

Email: info@juniorjones.com Web: www.juniorjones.com

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focus WHEELED GOODS

Packed full of features VPack is the latest travel system from Bebecar. It includes a compact-folding chassis, carrycot, pushchair seat, raincover and car safety kit.

VPack’s adjustable suspension and wheels with ball bearings make every journey smooth and comfortable, but the compact fold allows it to fit easily into a car boot.

The safety kit allows the carrycot to be safely used in the back seat of the car, letting very young babies travel while laying flat. The group 0+ car seat can be secured in the car with seatbelts, or with the separate Easymaxi bases. It fits the pushchair chassis without adapters, for seamless travel.

Tel : 01692 408801 Web : www.bebecar.co.uk

Multi-mode pram that goes further

Time to grow Offering extraordinary value and versatility, the new Graco Time2Grow Pushchair is the perfect solution that grows with the family.

This neat and nifty pushchair really works hard for the family as it can be used as a stand-alone pushchair, as a pram with a carrycot; as a travel system; and converts quickly from a single pushchair to a double in seconds when baby number two comes along, without compromising on space.

The Graco Time2Grow Pushchair is the perfect solution for those looking for real value for money. It is suitable from birth to around three years and can be used both forward and parent facing.

Email: uksales@ allisonbaby.co.uk

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Versatrax has been designed as a true first-time purchase covering every mode parent’s want from birth up to 22kg.

With a simple push of a button the pushchair seat removes completely, offering travel system compatibility with 4 different modes for total versatility with a rearward or forward-facing seat, car seat or carry cot. With the included adapters, parents can pair with Joie’s Gemm, i-Gemm, i-Snug and i-Level infant car seats or matching ramble xl carrycot (all available to purchase separately). Like the rest of Joie’s Trax family, Versatrax features a one-hand flash fold located in the middle of the seat.

Whether fastened forward or rearward, simply pull up on the fold strap to convert to a compact and easily movable package, ready for transportation using the built-in carry strap or trolley mode. Versatrax comes fully featured including a multi-position recline with a lie flat mode, durable and puncture free foam-filled rubber tyres, all wheel suspension, height adjustable push bar, cup holder and an impressively large storage basket which is accessible from the front or the back.

Tel: 01889 808 900 Email: uksales@joiebaby.com

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1XUVHU\ 7RGD\ $: 2/ LQGG

focus WHEELED GOODS

New fashions for Vista and Cruz UPPAbaby are launching their 2020 collection at Harrogate Nursery Fair, featuring new fashions for VISTA and CRUZ as well as some design updates to the VISTA.

The MESA I-Size car seat and the compact MINU stroller will also be on display, along with a whole host of ingenious accessories.

The big news this year though is the redesign of the CRUZ which sees this multi award-winning, Which? top score achieving stroller stride confidently into the new decade in style. It’s had quite an overhaul and is one not to miss!

Visit UPPAbaby at Stand Q28 at Harrogate.

Tel: 01422 383555 Email: info@dcukltd.com Web: www.uppababy.com

One push of a button TINUM - currently the lightest pram in the Venicci range, can be easily and quickly folded; with only one push of a button!

The TINUM has been designed with care to details, from the metal logo on the leather straps to the zippers with the Venicci logo. The robust, punctureproof wheels are also suitable for all terrains. TINUM has everything that a perfect pram should have ventilation, adjustable hood, impregnated waterproofing material and UV resistance. TINUM Travel System is available in four colours.

Tel: 01302953872 Email: info@venicci.co.uk Web: www.venicci.co.uk

Everyday adventures Meet tourist, a tidy tagalong with an ultracompact fold.

Designed to make travelling easy, tourist adds flash and function to everyday adventures. This stroller features an ultra-compact fold and packs away in an instant using Joie’s one-step, self-folding system. The included easy one-click adapters allow 3in1 multi-mode compatibility so parents can pair with Joie’s gemm, i-Gemm, i-Snug and i-Level infant carriers or matching ramble carrycot (all available separately).

Tourist is packed with features including a multi-position recline with a lie flat mode for newborns, full size UPF50+ canopy with eyeshade visor, height adjustable push bar, removable fabric covered bumper bar, 2 position calf support, all wheel suspension and a full-size easy access shopping basket.

Weighing in at just under 6kg, this is one of the lightest fully featured strollers available and comes ready for travel with the included rain cover, custom carry strap and bag.

Tel: 01889 808 900 Email: uksales@joiebaby.com Web: www.uk.joiebaby.com

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From cosy seat to deep sleep For those busy days and long journeys, ARRA™ provides a smooth transition from crib to carrier.

Its three recline positions allow baby to lie comfortably, whether ARRA is buckled in the backseat or attached to a pushchair.

It is i-Size-approved and lightweight, weighing just 3.9 kg*. Doubling as a car seat and a carry cot, this reclining carrier means that even though life doesn’t stop, their sleep doesn’t have to either. *Without insert or canopy

Find out more at nunababy.com

focus WHEELED GOODS

One hand fold Ergobaby’s Metro Compact City Stroller defies the limitations of urban living and travel by bringing the comfort and ergonomic design that Ergobaby is known for to an ultra-compact stroller. x 44cm x 23cm and weighs just The Metro folds down with one hand to 52cm niences of a full-size 6.3 kg, while maintaining all the comforts and conve support, clever zone multiced advan with g seatin d stroller such as padde ories. access handy storage solutions, machine-washable fabric, and City Stroller, set act Comp Metro the for 2020 will see an exciting makeover your account to speak – rways colou and es featur ed to include new and updat manager to find out more.

Email: service@ergobaby.co.uk Web: www.ergobaby.co.uk

They see me strollin’ The Duellette Tandem Double Pushchair is suitable for a newborn and toddler.

Featuring a sporty toddler seat and carrycot which converts to a seat unit whilst boasting a cosy breathable mattress liner.

The chassis can accommodate 1 or 2 car seats, and is compatible with the Kids Kargo Isofix car seats, or with adapters suitable for many brands.

This double tandem is easy to manoeuvre and comfortably fits through single doorways, with an adjustable handle and sun/insect nets in the hood. This tandem is great value for money, stylish and super comfy, with lots of extra’s.

Direct Dispatch or FOB to retailers or distributors.

Tel: 01234 750333 [1] Email: info@kidskargo.com

Add a bit of luxury Join BabyStyle on Stand G7 at Harrogate this year and be prepared to experience the evolution of the egg stroller as they unveil the second edition of this award-winning highly sought-after luxury stroller.

Never a company to rest on their laurels, BabyStyle will also be presenting forthcoming additions to the Oyster family of strollers and accessories and offering up new fabrics and fashions for discussion and feedback from independent retailers. The Hybrid 2 stroller and Prestige collection will also round off the stand, proving that there is something for everyone under the BabyStyle umbrella.

Tel: 01509 816444 Email: info@babystyle.co.uk Web: www.babystyle.co.uk

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For life’s adventures

Baby Jogger wants to allow every parent to live their life with baby, without compromise. eight strollers

to lightw From compact strollers that make travelling easy, strollers for those long sturdy to life, city ate navig ts paren helping urban got you covered. have r Sunday walks or holiday hikes – Baby Jogge so you can customise ories access of range a All their strollers come with and Baby Jogger ture, adven an is Life . family ng growi and adapt to your makes it that much easier to live it!

Tel: 02032490835 Web: www.babyjogger.co.uk

Did somebody say cork?

The new Bumbleride Era is built for rough terrain but designed for the city. Featuring a reversible seat unit, compact fold and all-wheel suspension.

The most unique feature is its adjustable handlebar made of all-natural cork. Cork is durable, ergonomic, naturally waterproof, non-toxic and 100% sustainable, not forgetting incredibly soft and nice to touch. Of course, this is in line with Bumbleride’s brand ethos on minimising the environmental impact of stroller manufacturing, whilst offering robust, high quality products.

Available now in three colourways: Dawn Grey/Silver, Matte Black/Silver, and Matte Black/Black.

Tel: 02081276715 Email: contactus@bebebrands.com Web: www.bebebrands.com

All in the technology Combi, a reputable Japanese brand of baby products with over 60 years of experience in the juvenile industry, striving to be parents’ extra pair of hands.

Combi’s first e-stroller, AuraStar, is powered by an active safety system called Visi-Safe. It consists of Integral Touch Panel which can activate or release the auto-braking system, the Intelligent Auto-Brake which enables different braking distance due to inclination, the Aura-Beam to draw peoples attention to your strolling pram, and IPX4 Water Resistant Battery with battery life indicator. AuraStar provides an 360 °all-round safer way to travel.

Visit Combi at stand Q125 at Harrogate.

Email: rachel@combi-group.com Web: www.combi.com.hk

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Stylish functionality Introducing the Balios S Lux – where style meets functionality Cybex has released the all-new Balios S Lux – the 2020 version of the award-winning Balios S. The Cybex Balios S Lux features one frame with four travelling options. The frame can be paired with the Lux Seat, an awardwinning Cybex infant car seats, the Cot S and the cosy Cocoon S to make a convenient 4-in-1 travel system, suitable from birth to approx. four years.

The pushchair is available in an elegant black or silver frame and features new fabric material in five new colours including Navy Blue, Soho Grey and Deep Black. The design team at Cybex have thought of every detail, including an updated footrest design and intricate premium detailing on the frames and fabrics.

The Balios S Lux is luxurious without compromising on comfort or convenience.

New Season, New Colours Cybex has launched a brand-new colour collection across its 2020 platinum pushchairs.

The global company renowned for its luxurious pushchairs, car seats, and baby carriers, has added even more luxury to parents’ lifestyles with an array of contemporary colour ways across its most sought-after pushchairs, the Priam and Mios.

Now available in Mustard Yellow, Autumn Gold, Mountain Blue, Khaki Green, Soho Grey and much more, the Priam and Mios offer even more luxury with premium finishing touches, including added detailed appliques and a beautiful new stitching pattern on the Lux seat and the Lux Carry Cot. Plus, the all new premium fabrics offer the ultimate comfort for the little one in tow.

For parents that love colour coordination or simply want to mix and match, the car seat, lux and lite cot, seat pack, footmuff and changing bag are available in all of the new beautiful colours and can be customised to each individual style.

Web: www.cybex-online.com

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City Living TRIV is packed full of features for all purposes.

Perfect for city living or jet-setting travellers this fully-featured compact stroller has an easy-to-fold flat design, oversized storage basket and easy to flip fold seat – making it the perfect travel companion. All of TRIV’s features are designed to ensure a smooth ride for little ones – even on bumpy roads – as well as easy manoeuvrability for parents. From its one-hand adjustable push bar and quick-release, five point no-rethread harness to its all wheel suspension, one-touch brake and front swivel wheel locks – Nuna’s TRIV is ready for every journey.

Web: www.nuna.eu

Time for ZED with Rockit…

Toying around The beautifully designed Taf Toys Pram Mobile will quickly become a favourite toy for little ones and a must have accessory for prams or buggies.

Featuring a delightful sky scene, the soft hanging toys rattle to reward baby for reaching out, encouraging fine and gross motor skills and enhancing emotional intelligence. Also part of the Mini Moon Collection, the Mini Moon Arch features adorable characters and different textures, colours and sounds, perfect for developing baby’s senses and skills on the go. Can be attached to strollers, cots and more, and the dangling toys can also be detached for individual play.

Tel: 01254 878454 Email: sales@halilit.co.uk

new!

Rockit, the company behind the multi award winning portable baby rocker, is excited to announce the launch of Zed – the next product in their mission to help soothe babies to sleep!

Zed is a sleep aid and night light which uses clever technology to recreate calming low frequency vibrations that are known to soothe babies to sleep – just like the car! Simply place Zed on any mattress by baby’s feet, press the snooze button and the finely tuned vibrations ripple gently through the mattress, comforting them and encouraging a deep sleep.

Along with six calming vibration modes, Zed is also a portable night light with three brightness levels, plus an all-night mode which also makes it the perfect night-feed accessory. Suitable from birth, Zed has an auto shut-down after an hour and being battery operated it’s super portable. Tested to the highest safety standards, Zed is also splashproof, with an IPX4 rating.

The gentle rocking motion of Rockit has been helping babies to sleep while out and about in over 50 countries around the world, and now Zed can help babies drift off to sleep in the comfort of their crib or cot.

Zed will retail for £29.99 and is available to preorder now.

Rockit will be exhibiting alongside their UK distributor BabyStyle at Harrogate Int. Nursery Fair on stand G7.

Email: sales@rockitrocker.com Web: www.rockitrocker.com

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Coffee Break Nursery Today caught up with Baby Brands Direct Operations Director, Jyoti Bhatia to find out why using a reputable wholesaler or distributor is good for business.

What makes a good wholesaler or distributor?

As with any other business it is about understanding the needs of its customers and suppliers and trying to anticipate and fulfil them to the best of their ability. Quality brand and product selection, good prices, easy ordering, delivery, aftercare and account management are all basic components, as well as responsible distribution.

What’s the key difference between a wholesaler and distributor?

They are not mutually exclusive, but generally distributors are responsible for all marketing and distribution within a territory whereas wholesalers are focused purely on trade distribution.

What are the benefits of using these type of companies?

Wholesalers provide access to a mix and match of brands and products, efficiency in order placement, delivery management and accounts, potential ease on cash-flow with low, if any, minimum order quantities or values. At Baby Brands Direct we also have a resource centre, which has product image zip files and full product data files as well as an online catalogue and blog.

Do customers have to bulk buy?

We do offer bulk discount options but most products at Baby Brands Direct can be bought in single units at standard trade price so ideal for trying new products, top ups and supporting cash flow. There’s also no minimum order value. Regular customers will further be entitled to annual loyalty credit.

Is this a good way to access brands?

Of course, it should also save a lot of time where retailers can open one account rather than say 50, place one order rather than potentially 50 and receive one delivery rather than from 50 different places. By the same token it’s surely more environmentally friendly too!

Why do companies chose to use a wholesaler or distributor for their ranges?

Outsourcing is often preferred as many manufacturers do not have the resources or processes to fulfil the administrative, sales, warehousing or aftercare needs of independent retailers. The cost per account can be relatively high on return which we are able to fulfil more efficiently by being specialised. It’s also a great opportunity to quickly make available product to a large and hugely valued shared of the market.

Tel: 0208 845 5000 Web: www.babybrandsdirect.co.uk

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06/03/2020 12:44

social media ROSS HEWITT

Parenting ‘Influencers’ - Fools Gold, Fraud or Fantastic?

Ross Hewitt takes as closer look at influencers and whether they can bring benefits to brands and retailers alike.

‘I

nfluencers’…that’s a word I’m refusing to acknowledge any more in the context of our industry. ‘Collaborate’ (or ‘collab’) is a phrase I have become allergic to. I can’t quite put my finger on when everything changed, but changed it has and I’ve been tracking the depths and severity of the situation for around three months now.

A year or two ago, and for a few years before that, you were in relatively safe hands when you worked with a ‘mummy blogger’. For starters, they had a blog. They wrote words and took photos and posted them into considered and well written articles,

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which they then supported either brilliantly or at least the best they could through their own social media accounts. These were the likes of The Oliver’s Madhouse, LeeLee Loves, Pondering Parenthood et al. They gratefully took a product and used it and shared their thoughts and it provided a relatively impartial view of a product for consumers.

This content could easily be shared by a brand or a retailer. It was easy to link to from web pages, Facebook posts, tweets, email newsletter or their own blog posts. These parenting content creators didn’t make any grand claims and they certainly didn’t crown themselves as ‘influencers’ even though there were dozens and dozens of them that had worked hard for years and did genuinely influence buying behaviour.

Roll forward to present times and we’re faced with an onslaught of self-proclaimed ‘influencers’ whose numbers are legion. ‘Mum trying it on with a smartphone’ might be a better label than ‘influencer’, and here’s why I am pushing that seemingly rather rude envelope…

Firstly, you need to get your head around the concept of an ‘engagement pod’. Let’s take an example where you, eight mutual friends, and I set up new Instagram accounts. We promise to like each other’s posts within a few hours of them going live and leave a comment. This guarantees some ‘engagement’ which makes the account look visited and has things happening in a time span that the Instagram algorithm likes, so happy days. Let’s now multiply that mutual agreement between ourselves and a thousand other people and we now have a community built around a massive engagement pod. Not everyone will see everyone’s posts in a timely manner, but the standing agreement and the rules of the community ensure that whatever we post we will get at least three hundred likes and often many more.

Want to see one in action? Go onto Instagram and search for #x20lxm.

That’s an example of a coded hashtag that one of the engagement pod communities has put out recently. There are loads of them.

You’ll find 1000+ posts associated with each one and you’ll find

every post, even the crap ones, have upwards of hundreds of likes. When a product is featured in a post then there will be dozens of comments from the same day saying ‘how amazing’ it looks.

It’s all complete and utter fabricated nonsense. I did a test using one of these coded hashtags a couple of weeks ago with two posts from individual brands. One of the tests was a short video which within 12 hours had received 435 likes and only 108 views!? Yup, no-one really ‘engages’ in these engagement pods, they just keep tapping ‘like’ to make sure they stick to the rules of the club…nearly 330 people liked that video without watching it. Both accounts I used also got a comment left by the community admin person within a couple of hours with an alarm bell emoji asking me to contact them about the use of their hashtag.

On that note, use away, no-one can trademark or own a hashtag.

The next day I did another video on the feed of the same account without using the secret hashtag and it had a far more modest 86 views and only 42 likes…but at least the numbers were the right way around.

The other part to this is that they all must follow each other. Have a scroll down the #x20lxm results and visit a few accounts that have posted. Check out the followers; they’ll have thousands and you’ll see the same names starting to crop up everywhere.

Start randomly tapping on the followers they have and try and work out what percentage is other ‘influencers’ or ‘networkers’ or small online ‘boutique’ owners.

Actually, don’t bother, I’ll tell you

the numbers as I’ve spent hours counting these up on a large sample of accounts and it’s running at around 75-80% plus!!

So, the next time you get a message through Instagram from an ‘influencer’ with around 3,000 to 15,000 followers asking if you do ‘collabs’ just take some time to check their followers in detail. Is it a load of other mums with smartphones who are ‘influencers’ or who have ‘DM for collabs’ in their profile? Have they posted using weird looking hashtags or things like #discoverunder20k?

If you start to see some of this behaviour, then be suspicious about how ‘real’ their following is or how relevant the numbers of likes and comments are on their posts.

I don’t blame any of them for doing this and it may seem very innocent to them and what’s that bald boomer making such a fuss about? Well, s’yeah, I guess it’s no biggie, although in many other industries such as banking, medical, insurance, legal and other professional services it would be fraudulent behaviour and might very well carry a jail sentence. If I behaved like this I would expect to be sacked by every client.

As an industry we have handed out hundreds of thousands of pounds of products to these ‘influencers’ and we’ve been had, so maybe it should stop immediately?

Get this on your agenda with your marketing team or PR agency and check out who you have been working with historically. There are still many great ‘bloggers’ who you can work with who don’t behave this way…you just need to learn how to separate the wheat from the chav.

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nursery matters JOHN BARKER

Barking Mad This month John’s looking at crime prevention, Harrogate and indie support.

H

ello one and all and welcome to my little corner of Nursery Today. I trust February had you all loved up, I received all the cards and gifts from all you ladies, so many thanks for those. If you didn’t see cupid then maybe you got blown or swept away? Just when we thought the month was going far too well the wind picks up and the customers decide they’d rather stay at home. As the winds died down half term hit and that can only mean one thing, long boring days. During the school holidays customers are rarely seen in our store before 12 noon, but we still have to be here <insert sad face>.

Noon hits and it’s like the flood gates have opened and worse of all the customers come in with their children.

How is it possible for some parents to have so little control over their offspring? “Excuse me? Can I ask you not to allow your son to ram that £1500 pram in to that £500 cotbed please?”

The month of February saw us learn a very costly lesson when we became the victim of an opportunistic thief. It’s been sometime since I reported a crime taking place at Pramland Towers so strap in peeps. . . .So, this time it wasn’t a break in, oh no it was a “walk out” theft. The light fingered chance taker took it upon themselves to walk out the store with a brand new (and I mean brand new – less than seven days old) M&P Ocarro Onyx. She even calmly picked up the changing bag, slung it over her shoulder and egressed to a waiting car in our car park. For the best part of 34

two minutes our thieves tried to fit an unfolded Ocarro in to a Vauxhall Corsa through the passenger door.

Finally deciding it wasn’t going to happen they popped open the boot, threw the stroller in and drove off to get their fix, boot lid flapping about as they made their escape. How did this happen you ask. Well, the shop floor was empty – simple as that. What about team Pramland? All the staff where in the warehouse, much to my dismay. So we’ve learned a very expensive lesson and want to say a HUGE THANK YOU to Salvatore at M&P for being our knight in shining armour. Before I move on, the perps have been caught and the police have pressed charges so fingers crossed they’ll head to a new home for a bit of time at her Majesties leisure. Moral of the story? Never, ever leave your shop floor unmanned.

Now we’ve all turned our Pirelli calendars over to page three, aka March, it’s beginning to look a lot like Harrogate. I do like a good Harrogate show and it sounds like 2020 is going to be very good one! The usual suspects will be in attendance and from the sound of it some brands will be returning from an absence. Who and what will be on show is something I’m not 100% certain of at this time but I’m sure we’ll be seeing some great new products. We’ll be attending with a hit list of things to see, mainly what I’ll be calling our Mothercare range.

Yes, I’ll be looking for those products that for the last few years we haven’t been able to give away and now that Mothercare have gone people keep asking for. Even if my plan goes out

I do like a good Harro gate show and it sounds like 2020 is going to be very good one! The usual suspects will be in attendance and from the sound of it some brands will be returning from an absence.

Who and what will be on show is something I’m not 100% certain of at this time but I’m sure we’ll be seeing some great new products. the window I’m sure Cybex will be gearing up for something special for Harrogate. If they’ve left the waterfall in Cologne maybe they’ll bring a replica of the large hadron collider in CERN or some other crazy Cybexism.

As sure as night follows day Harrogate will know Cybex are in town.

Talking of Mothercare. Anyone else seen a significant increase in the amount of reps just dropping in to say hi? Reps you’ve never seen before from brands you haven’t stocked for years? I get that they’ve lost a rather major account but the reason many of us no longer stock their items is because they showed a serious lack of interest in us indies.

Many of us plugged the holes in our range years ago with brands we’ve

come to be more than happy with.

There are multiple sides to the Mothercare story but to me one of the most important is that brands must realise the importance of us little guys. This is not a simple blanket statement that any brand that was sold in Mothercare owes us one. There have been many brands that seemed to get the balance right between nationals and indies – take Babystyle for instance. I guess I’m pointing the finger at brands that never really appeared to value us indies, it was and is assumed the nationals are the best route to market. Well I speak for all us indies when I say we are a vital cog in the machine and we are all more than happy to grow our businesses but

john@pramland.co.uk

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please donâ&#x20AC;&#x2122;t think we owe you a place on our shop floors. Like many of you we pride ourselves on the relationship we have built with our reps (and everyone else at the brands we deal with). We have a very open relationship but itâ&#x20AC;&#x2122;s built on respect.

Respect for the brand and itâ&#x20AC;&#x2122;s values and respect for our desire to earn margin. These relationships donâ&#x20AC;&#x2122;t just happen (Unless youâ&#x20AC;&#x2122;re the baby

something our current range does not. Iâ&#x20AC;&#x2122;ve said it many times before itâ&#x20AC;&#x2122;s very difficult to support every brand to the max, someone always gets pushed aside.

This monthâ&#x20AC;&#x2122;s JBâ&#x20AC;&#x2122;S Top TV Tip (Like this is something I do often) is is DCâ&#x20AC;&#x2122;S Titans over on Netflix.

Check it out peeps, just what the doctor ordered after a hard day of arguing with customers demanding

faced assassin aka Sean C from Joolz refunds for goods they have â&#x20AC;&#x201C; heâ&#x20AC;&#x2122;s so loveable) they take time, systematically destroyed. And to and we certainly donâ&#x20AC;&#x2122;t want to those that watched the Witcher off damage them in order to the back of last monthâ&#x20AC;&#x2122;s accommodate a new brand, unless recommendation â&#x20AC;&#x201C; sorry! we feel the17B0$5 B [ PP 2 SGI brand can offer us

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focus HARROGATE

Heading for Harrogate The industry is set to come together as the doors to the Harrogate International Nursery Fair are soon to open.

O

ften referred to as the ‘friendly fair’ Harrogate is an event not to be missed this year. This is your only nursery trade event in the UK and offers a great opportunity for you to see many key suppliers all under one roof. By attending you will be among the first to spot new trends, experience new product launches and meet innovative new companies entering the market.

Momentum for this year’s event has continued to build with many major brands having made the decision to return, together with a selection of new exhibitors promising exciting fresh product launches for the coming year.

The show this year is one that you shouldn’t miss.

So far there are a number of new or returning companies (following an absence) booked to exhibit, for example, Recaro, Chicco, Cheeky Rascals, Ergobaby, Cybex and Johnston Prams & Buggies.

These coupled with many more who have continually shown their support to the show, will ensure that visitors will have plenty of great ranges to choose from.

Of course this is great news for the show - you wanted brand names and this year that’s exactly what you have. The show has firm supporters, who have continually supported the event and seen the benefits of exhibiting, for example BabyStyle, UPPAbaby, Venicci, Joie, Nuna, Hauck, Obaby, Slumberland, Shnuggle, Little Chick, Peg Perego, Roma Prams, Red Kite Baby, Bebecar and Diono.

As an industry we can be extremely fixated on ‘brands’ and of course there are many reasons for this as consumers are brand focussed. However, every brand starts as a fledgling company and we have seen over the years how they grow and develop. Harrogate is a great opportunity for you to meet these smaller fledgling exhibitors and view their ranges.

Independent Retailer, Whites Farm Baby Barn will be visiting again this year. We asked the owner, Sara Hubbard why this is a must attend event in their show calendar? “Harrogate used to be the main trade fair for us to visit - of course after it dwindled in size and everyone went to Cologne we had to shift our priorities to where the brands we stock were going. However - with bigger brands returning to the show this year we can’t wait to see what’s in store.”

Exhibitors view Harrogate as an important trade event and many have always been strong supporters of the show. We asked BabyStyle’s Managing Director, Andy Crane, why they choose this as a key event in their yearly exhibition diary. “Harrogate

36

happens when the year begins to start to hit its pace and it also comes at a date when we have had plenty of time to respond to the great feedback we get from our conversations with retailers in Cologne.

“It is also the only 100% nursery focussed trade show in our own country and with so many independent retailers making the trip we could never begin to think of not attending, or even taking a year out. It is a vital show for our industry and it is vital that major brands attend and support and thank the independents for working so hard each year.”

DCUK/UPPABaby are another exhibitor who have continued to show their support of the show, with this year representing their 11th year.

Harrogate so it’s key to delivering our business strategy and hitting our growth targets.”

Remember, this year is also the year that the Harrogate Party returns! The night is sure to be a resounding success and provide the perfect way to wind down after a hard day networking in the show halls! Sponsored by some of the industry’s favourite nursery brands, the night promises to be an evening of entertainment in the Carriage Suite at the Majestic Hotel on Sunday 29th March, starting at 7.30pm, including free drinks and buffet until 10.30pm with music provided by a popular six piece live party band!

For anyone in nursery retail, this is a not-to-bemissed event providing a one-stop-shop for everything for babies from pushchairs and car seats, to nursery furniture and sleep accessories to toys and gifts.

“ Harrogate is also the only 100% nursery focussed trade show in

our own country and with so many independent retailers making the trip we could never begin to think of not attending, or even taking a year out. It is a vital show for our industry and it is vital that major brands attend and support and thank the independents for working so hard each year ” Andy Crane, BabyStyle

“Harrogate Nursery Fair is the only UK trade show so we have always seen it as an unmissable event and a very important way to support the independent retailers.” Said their Director of Sales, Richard Bamforth. “We are celebrating our 10 year anniversary right now and this show will be the 11th one we have attended which hopefully demonstrates how valuable we see Harrogate as for our own business and for the industry as a whole.”

Independent retailer, Jo Studholme of Pushchair Expert The Shop, told Nursery Today why the show is a highlight of their year. “The Harrogate Nursery Trade Show is one of the highlights of the year for us as a business - if we could take every member of staff we would. It is an opportunity to meet up with industry colleagues as well as see some of the best products currently available in the UK.” Online4Baby is another example of an independent retailer who wouldn’t miss attending as the event provides a great platform to build relationships with suppliers. “This is one of our key calendar dates to meet our suppliers, build new relationships and see what’s new to the market in terms of products, design and innovation.”

Commented their Managing Director, Christy Foster. “We do a lot of our business for the year in

OPENING HOURS

Sunday 29th March - Monday 30th March 9:30am to 5:30pm Tuesday 31st March 9.30am to 4:00pm Web: www.nurseryfair.com

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versatraxâ&#x201E;˘ Thereâ&#x20AC;&#x2122;s so much adventure ahead, so make the most of comfort and delightful durability. Made to go and go with an easier than ever fold and setup, higher than most usage at 22kg, all access storage, durable and puncture proof foam filled rubber tyres and everything you need to travel far, experience more and enjoy most.

Share the joy at joiebaby.com

focus HARROGATE

List of Exhibitors Exhibitor Name

ABC Design Allison Baby UK Angel BabyBox Angelcare Ark & D2M B.O.Z.Z. Baby Jogger Baby Oliver BabyLux BabyStyle UK Ltd. BALOU Mama Bamboo Bebe Brands Ltd Bebecar UK Ltd Blues Babywear BreathableBaby UK Bugaboo UK Cheeky Rascals Ltd Artsana UK, Chicco & Recaro Clevamama Cloud and Cuckoo Colourful Dreams Combi Hong Kong Limited Cotton Boulevard CuddleCo Ltd Cybex DCUK Ltd Didofy Diono Dreambaby Dumforter Emmaljunga Ergobaby and Tula Baby Fur Coat No Nappies Graco Halilit Hauck UK Ltd

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Stand Q30 KS1 Q56 Q2 Q9 Q65 KS12 Q107 Q135 G7 Q101 Q83 Q86 G19 KS5 Q72a Q118 KS18 Q96 G23 Q82 Q8 Q125 Q116 KS9 Q41 Q29 KS11 Q18/19 Q5 Q127 Q48 Q89 Q55 KS! Q61 G5

Ickle Bubba Q17 INVICTUS Q23 JANÉ - Johnston Prams & Buggies Ltd Q130 Joie KS1 KneeGuardKids Q84 K-Play International Ltd Q1 Little Chick London Q72b Little Poppets Q54 Mee-go Q45 Melissa & Doug Ltd. Q7 MJ MARK Q114 My Carry Potty Q64 NOORDI- Johnston Prams & Buggies Ltd Q132 Nuna KS1 Nursery Today KS8 Obaby G1 Peg Perego Q4 Progressive Preschool Q128 Purflo Q51 Roma Q15 Sheldon International KS21 Shnuggle Q38 Silver Cross (UK) Ltd. Q10 Skip Hop UK Q123 Slumberland Q31 Sweet Dreamers Ltd Q62 The Red Kite Baby Co. Ltd. Q138 Thule Q70 TouchFinder Main Entrance Tutti Bambini G34 Ubere Mama Q85 UPPAbaby by DCUK Ltd Q28 Venicci G11 We Made Me Q19 Wombat & Co. London KS6 Exhibitor list correct at time of running to print.

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Harrogate Nursery Fair 29th-31st March 2020 Stand number Q30

Folds with one hand

Suitable for cabin luggage

Folds down extra compact to hand luggage size. It is very light weight perfect on journeys by car, plane, bus or train.

The easy to manoeuvre travel buggy can be effortlessly folded, unfolded and steered with just one hand.

www.abc-design.de/en

$%&B'HVLJQB3LQJB+DUURJDWH1XUVHU\B [ PP LQGG

focus HARROGATE

Full of delights Bebecar - Hall G, Stand: G19

Bebecar are delighted to be exhibiting at Harrogate again this year, and looking forward to welcoming retailers to their stand.

Visit Bebecar to see beautiful fabrics and fantastic value packs for their 2020 collection.

This year Bebecar will also have on display new exciting products to showcase including their new Easymaxi XL i-size lie flat infant car seat, the new side by side Spot twin pushchair and their Dupla Tandem which has a much smaller footprint than the previous models, all are sure to impress.

Pop by to see the team for a warm welcome, friendly demonstrations and a glass of port.

Tel : 01692 408801 Web : www.bebecar.co.uk

Continuity of supply Clevamama - Hall G, Stand: G23

This year Clevamama are really excited to be attending the Harrogate International Nursery Fair as they’re looking forward to connecting with and supporting their UK retailers.

For ClevaMama Harrogate is essential this year as the UK is one of their main focus markets. Recently they launched their ClevaMama UK company and UK warehousing to ensure a seamless continuity of supply to the market particularly in the wake of BREXIT. Within the last two years ClevaMama have invested significantly into a complete rebrand which within the last 12 months alone has yield growth of 20%+. At Harrogate buyers will get to see first-hand just how different and delightful they really are.

The Clevamama team are also delighted to share their innovations in their bath time and bedtime ranges. They are launching their new ClevaBath, the baby sink bath, which creates a safe, secure, calm and comfortable (for parent and baby) bathing experience, this has already had great reviews from customers and consumers, and they are delighted to showcase it at Harrogate.

This year, they are also introducing their new luxurious and quality range of baby and toddler mattresses; they know how important sleep is to baby’s development (and to the health of parents) and their range is founded on safe secure sleep for baby.

Clevamama will also have their full bedtime, bath time range available.

Tel: +353 1 8770724 Email: info@clevamama.com Web: www.clevamama.com

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Heather Grey

Oxford Blue

Pure Black

Burgundy

Contact your account manager to arrange a demonstration of the product, staff training and help with your order : North - Ali Bentley abentley@ergobaby.co.uk 07852 154 342

South - Niki Lawrence nlawrence@ergobaby.co.uk 07494 812 887

focus HARROGATE

A roomy option Joie - Kings Suite, Stand: KS1

Joie are delighted to be exhibiting again at this year’s Harrogate Nursery Fair.

It’s always great to catch up with familiar faces as well as new ones, and the team at Joie are looking forward to sharing with you their latest additions to the 2020 range.

Visitors to the stand will get to see the new Roomie family, a collection of side sleeping cribs! Both Roomie and Roomie Glide display an impressive feature set whilst remaining at a particularly competitive price point. They will also be showcasing the new i-Traver, Joie’s first i-Size booster seat, along with their Swedish Plus Test approved seats, Spin Safe and i-Spin safe, which build on the success of their much-loved rotating car seats.

All of Joie’s new products encompass style, innovation and the highest standards of safety, whilst retaining practicality and value for money, as you would expect from Joie.

Tel: 01889 808 900 Email: uksales@joiebaby.com

Toys, toys, toys!

Halilit - Hall Q, Stand: Q61

Halilit is showcasing Taf Toys’ fantastic range of stylish developmental toys, complete with innovative new offerings.

Halilit is showcasing Taf Toys’ fantastic range of stylish developmental toys, complete with innovative new offerings. The Koala Daydream Collection will include exciting additions for 2020 including the Koala Car Wheel Toy, a refreshed version of the previous best seller, and the Koala Cosy Gym – a beautiful gym which encourages developmental play.

Other new products include the fun and portable Take to Play Gym and the unique My Feelings Crinkle Toy – a crinkling toy with sweet illustrations and activities which can also free-stand, making it a great tummy time aid.

Tel: 01254 878454 Email: sales@halilit.co.uk

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Luxury Pocket Sprung Mattress $:$5'6

$:$5'6

$:$5'6

6,/9(5

We are the first and only UK nursery mattress manufacturer to be awarded the BSi Kitemarkâ&#x201E;˘ for Domestic Furniture guaranteeing the highest levels of safety and reliability.

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focus HARROGATE

Two is better than one!

DCUK/UPPAbaby - Hall Q, Stand: Q28 & Q29

DCUK are taking not one, but two stands this year at Harrogate Nursery Fair.

Stand Q28 will be exclusively for UPPAbaby as they launch their new 2020 collection at the show, including a very impressive redesign of the popular award-winning CRUZ stroller.

Stand Q29 will feature the other brands that DCUK represent in the UK, including the stunning Nomi Highchair, and the DCUK sleep range which includes Halo Bassinest, MyBabyMattress and Cloud b.

Also launching at Harrogate is a very clever product called Tot2Walk which you will love as soon as you see it.

Tel: 01422 383555 Email: info@dcukltd.com Web: www.dcukltd.com / www.uppababy.com

Now in stock

01692 408801

44

sales#bebecar.co.uk

www.bebecar.co.uk

V-Pack travel system shown in Rose Black

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focus HARROGATE

Chicco and Recaro return Chicco/Recaro - Hall Q, Stand: Q96

This year, Chicco and Recaro are thrilled to be returning to Harrogate International Nursery Fair and will be showcasing their exciting new product developments launching in 2020.

New for 2020 for Chicco is their new Air range, which is a fresh new design for their Chicco Next2Me Original crib and Baby Hug 4-in-1.

The Chicco Next2Me Air and Baby Hug 4-in-1 Air both feature new mesh panelling on all sides to support both breathability to keep baby cool and provides parents with improved visibility of their little one during the night.

Also on their stand you will be find the best-selling Chicco Next2Me Magic, which has just received its 27th industry award, making it the most awarded side-sleeping crib on the market.

2020 is also a big year for Chicco as they further reinforce their position within the car seat market, with one of their exciting new launches being the Chicco Seat 4 Fix. covering Groups 0+/1/2/3 to keep baby safe from their very first day up until 12 years.

Recaro’s new innovations for 2020 will also be showcased, including the new Salia and Avan car seats as well as the Sadena and Celona travel system.

Web: www.chicco.co.uk

Eco conscious brand Bebe Brands - Hall Q, Stand: Q86

Bebe Brands are excited to be exhibiting Bumbleride at Harrogate The uniquely designed range of all-terrain strollers are eco-friendly, durable and lightweight. The brand ethos focuses on minimising the environmental impact of stroller manufacturing, whilst offering highquality products and a lifetime of friendly customer support.

Bumbleride fabrics are made with 100% recycled polyester made from post-consumer water bottles. Over a million water bottles have been upcycled to date!

As a company, the focus is on helping families get out there and enjoy exploring the world around them.

Check out the all-new Era, featuring an adjustable handlebar made of all-natural cork!

Tel: 02081276715 Email: contactus@bebebrands.com Web: www.bebebrands.com

Helping hand Combi - Hall Q, Stand: Q125

Combi, a reputable Japanese brand of baby products with over 60 years of experience in the juvenile industry, striving to be parents’ extra pair of hands.

Introducing Combi’s first e-stroller, AuraStar, which is powered by an active safety system called Visi-Safe.

It consists of Integral Touch Panel which can activate or release the auto-braking system, the Intelligent Auto-Brake which able to perform different braking distance due to inclination, the Aura-Beam to draw people attention to your strolling pram, and IPX4 Water Resistant Battery with battery life indicator.

AuraStar provides an 360 °all-round safer way to travel with parents and babies.

Email: tom@combi-group.com Web: www.combi.com.hk

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The Toddler Bath Contoured Base Grippy Surface Bath Anywhere Room to play

Here for baby, every splash of the way Visit us!

Harrogate International Trade Fair Stand Q38 sales@shnuggle.co.uk

shnuggle.com

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Award winning Ergobaby - Hall Q, Stand: Q89

Don’t miss Ergobaby’s multi-award-winning baby carriers and stroller, all designed to fit into families’ daily lives seamlessly, comfortably and safely.

Keep your eyes peeled for the latest addition to the best-selling carrier range, the new Ergobaby Embrace, you’ll want to feel the softness of this unique carrier for yourself !

Specially designed to keep newborns close, it combines the softness of a baby wrap with the ergonomic comfort of Ergobaby’s award-winning carriers to make the transition from pregnancy to family life feel as gentle and safe as a tender embrace.

And don’t forget to ask about exclusive show offers! Visit Ergobaby at stand Q89.

Tel: 0203 3186 204 Email: service@ergobaby.co.uk Web: ergobaby.co.uk

Hauck head for Harrogate Hauck - Hall G, Stand: G5

Once again Hauck will be showcasing a full range of exciting new products as well as some old favourites brought up to date in new colourways.

Among the ‘must sees’ is the ‘Wild Blooms’ collection and the new ‘Mickey’ and ‘Minnie’ designs from Disney.

New to market are the ‘Sunny’ a lightweight, self-fold buggy weighing in at 6.6 kg and the ‘Eagle’ which comes with a reversible seat unit and a hard carrycot or car seat option for new borns.

Tel: 01978 664362 Web: www.hauckuk.com

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focus HARROGATE

Venicci launch new ranges Venicci - Hall G, Stand: G11

Venicci are a leading supplier of quality designed prams who launched in the UK market in 2011 and since then has gone from strength to strength.

The Venicci team would like to invite everybody to visit their stand (G11) during Harrogate International Nursery Fair. During the three days they will be exhibiting new products that they have worked very hard on in the last few months. Every single person will get a chance to speak to one of the Venicci team, who will happily explain and present their new Travel Systems.

On Monday 30th March, they will be holding their annual â&#x20AC;&#x2DC;afterpartyâ&#x20AC;&#x2122; which will be great opportunity to catch-up and unwind after a busy day in the show halls.

Tel: 01302953872 Email: info@venicci.co.uk Web: www.venicci.co.uk

Streamlined for success Roma Prams - Hall Q, Stand: Q15

Roma are back at Harrogate previewing the range for 2020.

With a selection of products from Travel Systems and Strollers, to Dolls Prams and all new Buggy Boards, Roma promise to deliver a great range for in store and online.

Exclusive to independent stores, the wheeled range has been streamlined for 2020, with free drop-shipping available, good margin, good stock levels, and a fabulous choice of colours.

The toy range has expanded each year, with more to come for Christmas 2020. Roma guarantees a very SPARKLY Christmas!

Tel: 01305 853080 Email: hello@romaprams.co.uk Web: www.romaprams.co.uk

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All new with Nuna Nuna, King Suite - Stand: KS1

Check out the latest product launches on the Nuna Stand at Harrogate.

Nuna are a global brand with a focus on clever designs and thoughtful solutions. Pop over to their stand at Harrogate to view their latest products launches, including the Nuna ARRA and Nuna TRES.

Sustainability at the core Mama Bamboo Hall Q, Stand: Q83

Mama Bamboo is leading the way in sustainability and design for babies and toddlers necessities.

The Mama Bamboo sustainable organic bamboo nappies scooped the Gold award receiving the Mother&Baby “Best Performance Nappy Range” for 2020; beating all three Pampers ranges and all supermarket ranges.

Their nappies make the perfect addition to your offerings to your customers seeking more environmentally friendly alternatives.

Also on display you will find their award winning biodegradable bamboo wet wipes which are made using 99% water and plant based ingredients. No perfumes. No irritants. Suitable even for sensitive skin.

Check out their bamboo fibre tableware range for toddlers which feature eight adorable endangered baby animals and is presented in a beautiful gift box along with a story card relating fun facts and a message of conservation. Each set makes a beautiful gift for a new baby or birthday present.

Nuna ARRA

Rearward facing from birth, ARRA converts easily to a flat reclining seat with a 157° angle – the most ergonomic position for your baby. Babies should lie flat as often as possible to promote a healthy spine and improved oxygen levels – ARRA combines the safety of a car seat with the comfort of their own cot. Both i-Size approved and equipped with a multi-height headrest alongside a removable fully body insert – ARRA is designed with all the little details in mind to ensure little ones are protected at all times.

Nuna TRES

Suitable from birth to 12 years, TRES is designed to stand the test of time and grow with your child from toddler to big kid. From cradling your napping new born to supporting your independent tween, this all-in-one seat is in it for the long haul. TRES is fitted with six recline positions, two rear facing and four forward facing, and has a one-hand, ten position adjustable headrest – ensuring little ones are comfy every step of the journey. TRES is i-Size safe, fitted with steel strength technology – thanks to its reinforced steel frame and ultra-resilient plastics.

Web: www.nunababy.com/uk

Email: admin@mamabamboo.com Web: www.bamaboo.co.uk

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BABY CARE INDUSTRY STRATEGIC MAP The UK’s “Best Performance Nappy”

Do you want to be visible on foreign markets?

We recommend those with whom you can talk business. Get in touch with the representatives of the best nursery trade magazines.

BEST for Baby: softer-than-cotton, breathable natural bamboo. Helps reduce nappy rash.

BEST for You: High quality. Reliable. High absorbency.

BEST for Mama Earth: sustainable materials. Chlorine free.

CHINA NURSERY CHINA

POLAND BRANŻA DZIECIĘCA

E N G L A N D N U R S E R Y T O D AY

RU S S I A PA R E N T S ’ C H O I C E

GERMANY BABY & JUNIOR

S PA I N P U E R I C U LT U R A M A R K E T

NETHERLANDS BABYWERELD

SWEDEN LEK & BABYREVYN

N O R WAY B A B Y, H O B B Y & L E K E T ØY

B C MI Pre s i d e nt Ta n j a K ra e m e r te l.: + 4 9 ( 0 ) 9 5 1 8 6 1 1 1 9 , b c mi @ b a byc a re ma g a z i n e s . com w w w. b a byc a re ma g a z i n e s . com

www.mamabamboo.com BD_reklama_BCMI_297x210_v5.indd 2

Providing Peace of Mind to parents for over 20 years

COME VISIT US… Harrogate Nursery sery Fair | 29th–31 31st March 20 2020 | Hall Q Stand 2 To book your appointment email: info@hardenbergco.co.uk

25.05.2019 20:20

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One stop destination Red Kite Baby Co - Hall Q, Stand: Q138

Red Kite Baby Co are a one stop brand destination to visit and to meet the friendly team and view their new product launches.

The Red Kite Baby Co are excited to be once again attending the Harrogate Nursery Fair, with a new revamped stand to exhibit the launch of their new range.

With 2020 being the year Red Kite launch its new travel system, the Push Me Pace, they would like to extend an invite to everyone to pop along for a friendly catch up and receive invaluable demonstrations across their product ranges.

Tel: 01454 326555 Web: www.redkitebaby.com

Modern, safe way to swaddle BreathableBaby, Hall Q - Stand: Q27a

BreathableBaby – home of the original and best-selling mesh cot liner – is excited to announce the launch of its newest product at Harrogate International Nursery Fair, the Active Swaddle Trio 3-in-1.

Yippy for Harrogate ABC Design - Hall Q, Stand: Q30

ABC Design will be showcasing some brand new products this year.

The brand new Yippy highchair will be making its first appearance in the UK which everyone is going to love. ABC Design also have the super cute brand new Dolls pram available and it is a copy of the Salsa 4 Air. Finally a brand new pushchair, the Limbo, which is sure to be loved by retailers as an all-round competitively priced travel system, with the benefit of being lightweight and compact.

The ABC Design stand is one stand not to be missed this year. ABC Design is now directly sold in the UK no distributors.

Email: fionaS@abc-design.de Web: www.abc-design.de/en

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Every baby is different and how they prefer to sleep is no exception.

BreathableBaby has created this innovative Swaddle to help babies sleep better and for longer, giving parents a single safer solution for their baby’s first few months.

Independently tested with safety a priority, the Active Swaddle Trio 3-in-1 covers three important sleep stages from birth to around four months and is fully adjustable allowing parents to find the perfect fit that works best for their own baby. Arms can be swaddled up, down or outside – whichever helps the baby to sleep securely and more comfortably.

Made from premium activewear fabric, which provides stretch and compression for a womb-like feel and extra-wide at the hips to allow healthy leg movement, the swaddle also has bottom openings for easy nappy changes and to keep babies cool in warmer weather.

Visit BreathableBaby at Harrogate International Nursery Fair on Stand Q72a.

Web: www.breathablebaby.co.uk

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Proud to push Cybex - Hall Q, Stand: Q41

It is an exciting time for Cybex and gb. Attending the Harrogate International Nursery Fair is their commitment to continue to invest in their retailers.

Harrogate provides the perfect platform to showcase their brand-new wheeled goods to current independent retailers and to those who didn’t get the chance to see them at K&J. At this year’s show, they will be showcasing a range of brand new and exciting pushchairs and compact strollers for 2020, plus their latest colour collections.

For those who haven’t seen the innovative ePriam technology and SensorSafe Smart chest clip, they can find out more at the stand. Attendees can also get a feel for what a Platinum Cybex shop in shop could look like in their very own store.

Web: www.cybex-online.com

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MJ MARK in Blossom…

MJ Mark - Hall Q, Stand: Q114

Great news, new BLOSSOM range from MJmark has arrived.

This year MJmark will present NEW designs of bedding sets in White, Pink, blue and Duck Egg Grey to their range.

Their wicker crib Bianca with Blossom Bedding in four colours proved to be the right move, which were launched at Cologne. This new range was such a success and now all UK retailers will have a chance to view it.

Don’t miss out and visit their stand Q114 at Harrogate Nursery Fair.

Tel: 07815179574 Email: jack@mjmark.co.uk Web: www.mjmark.co.uk

Shake to sooth Angelcare, Hall Q, Stand: Q2

Bright and Breazy Graco - Kings Suite, Stand: KS1

The new Graco Breaze Lite Stroller oozes curb appeal.

Its compact and lightweight design means it can tackle any city street and is ideal for travelling too.

Suitable from birth and weighing in at only 6.5kg, this lightweight stroller is Travel System compatible by using the Graco Click Connect technology on all Graco infant car seats.

The large basket, easy release front swivel-lock wheels and compact fold make this an obvious choice for adventurous urban dwellers who love to travel thanks to the thoughtfully designed functions. And the range of 4 fashions will appeal to parents looking for a contemporary style.

Visit the Graco Stand to see not only the new Breeze Lite but also other great ranges launching this year.

New to Harrogate Nursery Fair Angelcare UK will be showcasing the Pabobo Night light range to all visitors.

Angelcare UK are excited to showcase the Pabobo night light range, founded in 2003 the Pabobo brand has been revolutionising the childhood night light market, with cutting edge technology and an innovative range which is designed to help children have a consistent and happy night-time routine. New to the range are Shakies, the mini night lights which are perfect for collecting.

Children shake the cute fluffy animal characters and it turns into a night light that can help soothe a little one back to sleep. email: Info@hardenbergco.co.uk Web: Angelcarebaby.com

Email: uksales@allisonbaby.co.uk

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contactus@bebebrands.com (0)20 8127 6715

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Balou bear is every kids sidekick!

Balou Kids - Hall Q, Stand: Q101

Based in Stratford-upon-Avon; Balou Kids was founded

by British born designer Miss Banayioda Theodorou with her vision of creating affordable luxury fashion for the young ones.

Products include clothing for baby up to 12 years, accessories, gifting, baby shower gifts and beautiful travel cases.

As a mother herself, Banayioda wanted parents to have a brand with stylish, edgy, high quality fashion for kids available to many. Balou style encompasses sophisticated prepster meets urban edge, country club meets city vibe, all constructed with the finest materials ensuring everything they make is easy to care for, easy to wear and durable.

Balou is a new brand and thus far has received 100% positive reviews and 0% returns and negative feedback.

Email: btheodorou@balou.co.ukWeb: www.balou.co.ukPIC: balou

Golden collections at Cuddleco Cuddleco - Kings Suite, Stand: KS9

Harrogate is here again and the team at CuddleCo couldn’t be more excited!

This year they have lots of new products to showcase and present to their independent customers.

On display they will have two new furniture ranges designed and of their new Mother&Baby launch stock cial offi developed by Rob Chambers along with the of these ranges have all been both es’, Mattress and Pillows Support Gold Collection of Nursing Cuddleco have used focussed around a cleaner, healthier sleeping and support environment. technology which sleep nary revolutio a sustainable, natural and organic GOTS cottons, and s. allergen actively cleans house, dog and cat the chance to win a They also have a fantastic free stock giveaway with orders over £1,500 and spa break for two! Pop over to their stand and say hello!

Discreetly providing confidence Ubere Mama - Hall Q, Stand: Q85

The Ubere Mama brand has a mission to make its breastfeeding clothing accessible to all mums wishing to nurse their babies, discreetly and confidently.

The range of printed dresses, colourful tops, soft cosy fleeces and sweatshirts are designed in collaboration with mums who know what works whilst breastfeeding and will be exhibiting at Harrogate Nursery Fair, Stand: Q85.

Thoughtfully positioned flaps and zippers are proven to allow mums to feed their babies, quickly and with minimum fuss.

All the products and fabrics and accessories are designed, sourced and made in the UK. As a brand looking after our planet is not an afterthought-but an intrinsic part of who Ubere Mama is.

Tel: 07887992173 Email: sj@uberemama.co.uk Web: www.uberemama.co.uk

Tel 0161 702 5062 sales@cuddleco.co.uk

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Clean start Shnuggle - Hall Q, Stand: Q38

Launching at the show will be the Shnuggle Toddler Bath - the perfect follow-on bath for when baby out grows their baby bath.

Designed for comfort by offering a padded backrest, grippy inside surface and natural sitting position, there is plenty of space to play and grow.

Despite the generous size, the Toddler Bath is still lightweight and compact, fitting in most shower trays and baths as well as including a handy plug to empty and refresh the water.

In addition, the Shnuggle Pebbly Bath Thermometer is designed to quickly and accurately monitor the water for the right temperature, taking the stress out of baby’s bath-time. Inspired by nature, the beautiful pebble design has a simple, colour changing heart display, indicating when the water temperature is just right. Pebbly floats and self-rights in water, making checking baby’s bath temperature, fast, easy and stress free.

Stop by and see the full range on stand Q38.

Web: www.shnuggle.com

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talking shop This month we speak to established independent retailers to find out their thoughts and expectations of this year’s Harrogate Int. Nursery Fair.

Claire Petrie

SUGAR PLUM PRAM & NURSERY CENTRE How important is the show to you?

The show is an important event. I think it will be a great chance to discover new brands that we can, hopefully, bring to Sugar Plum and meet with the reps of current brands that we stock.

What are your expectations?

This will be my first visit to the show so I’m excited to get there and see what is on offer!

Will you pre-plan your visit?

To an extent, yes. I have a few appointments arranged already and I know of a few brands that I am interested in and hope to meet with them too.

I am hoping to make some surprise discoveries of products/brands that may suit our customer base, things I may not have thought about before.

Are you looking for show only offers from exhibitors?

Not necessarily. If brands I am looking for do have offers that will be an added bonus.

Is there a particular product category that you will be focusing on during your visit?

I will focus on a couple of categories more, for example, safety and wheeled goods but as the show provides a chance to look at various categories, I will take the opportunity to check out other categories too.

Will you be attending the after show party on the Sunday evening?

Yes, it does sound appealing after a busy day at the show and it could be a fun way end to the day. And well, everyone loves a party right?!

Gary Watts W H WATTS

How important is the show to you?

The Harrogate show is massively important particularly this year with the demise of Mothercare and many brands returning to the show.

What are your expectations this year?

I expect better visitor numbers than in previous years, I expect the independents to support the show and help continue to grow it and support their industry. From the supplier perspective i expect more stands, more product and more support.

Will you pre-plan your visit?

We will pre plan our visit and in fact we have already started. We have booked multiple appointments and started making notes on requirements etc.

Planning is key to a productive show.

Are you looking for show only offers from exhibitors?

Yes we will definitely be looking at show offers as long as we can still maintain a margin on these offers.

Is there a particular product category that you will be focussing on during your visit?

Not Necessarily. We will be going with goals that we want to achieve but also with an open mind on other products.

Will you be attending the after show party on the Sunday evening?

Yes I will be attending the Sunday night event, I wouldn’t miss it for the world.

Hopefully the night should bring back memories of the Sunday evening event in days gone by, great times and fantastic opportunity to catch up with some of the people from the industry who I’m blessed to call my friends.

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Sara Hubbard

WHITES FARM BABY BARN

How important is the show to you?

It used to be the main trade fair for us to visit - of course after it dwindled in size and everyone went to cologne we had to shift our priorities to where the brands we stock were going. However - with bigger brands returning to the show this year we can’t wait to see whats in store.

What are your expectations this year?

We expect to see a few more familiar faces than we have done previously but we never know what to expect from these trade shows. We try to go with an open mind and see what surprises us; its always good to see new things you weren’t expecting to find.

Will you pre-plan your visit?

We always do - whether it’s Harrogate or Cologne - we have such limited time to visit these shows, usually having to close the store for at least 1 day in the process, so we always make sure we have a plan of who we are visiting and what we want to see so we can make the most of the time we have there.

Are you looking for show only offers from exhibitors?

Show offers are a bonus of course, but it isn’t our main motivation for visiting. We use it as an opportunity to see new products and colours and see what will be coming in for 2020. Show offers always help when we are taking in a new product, so we can gauge customer interest without it being too much of an expense.

Is there a particular product category that you will be focussing on during your visit?

Not really - with Mothercare closing we are seeing our customer demographic shift slightly - so we are looking out for brands that can offer us different products, different price points and cover slightly different lifestyle needs than the ones we currently have. We want to offer as broad a range as possible, so the show will be invaluable to us.

Will you be attending the after show party on the Sunday evening?

We aren’t 100% sure yet, I think it depends how our Sunday appointments go and how busy a day we’ve had in the shop on the Saturday! Its always nice to catch up with our fellow retailers but sometimes work has to take a priority!

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Jo Studholme

PUSHCHAIR EXPERT THE SHOP How important is the show to you?

The Harrogate Nursery Trade Show is one of the highlights of the year for us as a business - if we could take every member of staff we would. It is an opportunity to meet up with industry colleagues as well as see some of the best products currently available in the UK. What are your expectations this year?

I have high expectations of the show this year. Last year I really believe that the buzz of Harrogate was returning, something that had been dwindling over the last few years. The show was busier and the brands seemed happier than I have seen them in previous years! I think that the increase of brands at Harrogate this year is testament of how important Harrogate has been and will be moving forwards in this tricky climate for the industry and retailers.

Will you pre-plan your visit?

We always pre-plan our visit to Harrogate and will attend for the duration. We book our key meetings early on but also allow time for discovery - whether that be new brands or catching up with brands we have worked with over the last 12 years. I always find the last day a rush so I intend to pack as much as I can

Ian Davidson BABYLICIOUS

How important is the show to you?

I love attending the Harrogate show. It’s great for us as a store as there are always lots to see and is a great opportunity to touch base with suppliers and catch up on new launches.

For us, this is a must attend trade event in our yearly calendar.

For anyone attending, no matter how big or small the show may be, to do it properly you need two to three days. For anyone who states there was nothing to see, you clearly didn’t look!

What are your expectations this year?

After the collapse of nationals it appears that lots of the suppliers are worried and are coming back to support the show, gain back potentially old customers and build new relationships. I feel this year will spearhead the start of a real return for this show.

I have also heard of a few new indies opening so maybe this is more reason to visit, as these new independent retailers could clearly close a gap in selected areas.

Will you pre-plan your visit?

I have a few companies booked in but not all. Personally I like to wander about to spot new products or ranges that I would miss if I had back to back meetings during the show. This year my sister Sharyn will also be with us giving us fresh eyes and ears to help us spot that little potentially next best seller! I’m hoping everyone will make her feel welcome.

Are you looking for show only offers from exhibitors?

Show only offers would be lovely. But I guess with suppliers all crying poverty, these may be few and far between!

Is there a particular product category that you will be focussing on during your visit?

I will be hoping to see some affordable bedding and furniture ranges as I feel this a huge gap in the market for these.

I will also be searching budget strollers instead of the more expensive options - to give my customers a total selection across price points in-store. These will also ensure we are competitive in comparison to supermarkets, etc.

Will you be attending the after show party on the Sunday evening?

Yes, definitely! This is a great way to network in a relaxed environment after a long day in the show halls. I’m so pleased that this has been re-introduced to the show this year! Looking forward to seeing you all there!

into the first two days this year to alleviate some of that manic rush!

Are you looking for show only offers from exhibitors?

Show offers are always of interest but the key aim for us in Harrogate is about long term relationships. We like to work with brands throughout the year rather than just order once a year at Harrogate. Show offers will give retailers enhanced margins which is always positive but only if these are against products that actually sell in store and/or online.

Is there a particular product category that you will be focussing on during your visit?

There are some new pushchair launches this year which I am keen to get organised to come into store ASAP as well as some new car seats which I want to add to our range. Baby Carrying is also an important category for us as a business too.

Will you be attending the after show party on the Sunday evening?

Of course and I can’t wait - I love a good party! It is great to see an event like this back at Harrogate and I would like to thank the brands who have joined together to make such an event possible....you know who you are!

Christy Foster ONLINE4BABY

How important is the show to you?

Along with Cologne it’s our key calendar date to meet our suppliers, build new relationships and see what’s new to the market in terms of products, design and innovation.

We do a lot of our business for the year in Harrogate so it’s key to delivering our business strategy and hitting our growth targets.

What are your expectations this year?

As usual we’re looking to develop new relationships and looking at how we grow with our existing suppliers across core products, clearance and exclusive lines.

We’ve had 12 months of incredible growth which included our showroom posting record numbers of both customers and sales so we’ll also be speaking to manufacturers about how they can support us in continuing this over the coming year.

From a business perspective, a lot of the marketing activity and technology which we commenced in Q4 of last year suddenly started coming to fruition in January and if I’m honest, caught us a little by surprise!

This has continued into February so as a business we’re working hard to ensure our capacity and processes are aligned with our pace of growth and future targets. Will you pre-plan your visit?

We try to as much as possible, however you can never predict exactly what’s going to happen. Some meetings run over; some are shorter than expected but we try to organise ourselves to ensure we make the most of our time while we’re there.

You also have to leave enough time to browse as this is often when you come across new products or finally get to speak to a supplier who you may have been trying to meet for a while.

Are you looking for show only offers from exhibitors?

Definitely. Any offers are welcomed from a promotional perspective, especially in the current climate so we’ll definitely be looking at which offers feel like they’ll perform well across our showroom and website.

Is there a particular product category that you will be focussing on during your visit?

Like many, wheeled goods and car seats are our key categories, so we’ll be focussing on these. We’re open to expanding our range into new areas as long as the products fit our criteria which appeals to our customer base, specifically around design, function and cost.

Will you be attending the after show party on the Sunday evening?

Yes, it’s great to see that this has been re-introduced into the calendar.

The shows can be quite intense so it’s great to also be able to catch up with everyone in a social setting. nursery today

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supplier snapshot We spoke to a number of the industry’s finest to give a flavour of what you can expect at Harrogate this year.

Sponsored by Majuma 25 years’ experience in successful brand building and sales.

www.majuma.co

Fiona Suffield

ABC DESIGN - HALL Q, STAND: Q30

Olivia Cudworth HALILIT - HALL Q, STAND: Q61

What can visitors expect when visiting your stand this year?

This year, we’re focusing on our Taf Toys’ range as Harrogate is the perfect place to showcase their fantastic variety of stylish developmental toys. Taf Toys offers everything from luxury play mats and gyms, to fun-filled car toys, cute ring rattles, activity toys and much more.

Thanks to their on-trend designs and cute, themed collections, Taf Toy’s products are as attractive to parents as they are to babies.

As an exhibitor, do you have any exciting launches planned?

This year we’re really excited to showcase new additions to Taf ’s award-winning Koala Daydream Collection, including the fantastic Koala Car Wheel Toy which features an interactive steering wheel, gear stick, sounds and lights.

Will you be running any show only offers visitors should be aware of ?

We will have fantastic offers available at the show for new and current customers, and we’re really looking forward to meeting buyers and discussing how Taf Toys will work for them with various options including POS and social media support.

Why is this event an important part of your exhibition planning this year?

Harrogate is a really important show for us this year as it’s the sole UK exhibition dedicated to the nursery trade which many of our brands, particularly Taf Toys, sit perfectly within. It’s also an ideally timed opportunity to showcase this year’s new releases directly to our target audience so we can’t wait!

What can visitors expect when visiting your stand this year?

As we relaunched in August 2019, visitors will now be dealing direct with ABC Design and as the Country Manager for the UK and Ireland, I will be introducing myself to those who don’t already know me and also welcoming the retailers who do.

Everyone can now expect a very personal service and a whole new ABC Design experience. We have so many new things including non-wheeled goods, which is a first for us here in the UK. We are also expanding our premium Diamond range which will include even more pushchair choices.

This is a very exciting time for us and the initial feedback and support from the retailers we are working with is very positive.

As an exhibitor, do you have any exciting launches planned?

Yes we have some Harrogate exclusives, The new brand we have created called Moji will be showcasing our brand new Yippy highchair, a beautiful oak piece that will grow with your child into adulthood, a must see and a real show stopper.

We will also have the children’s version of the Salsa 4 air, this will be available to order on the day and comes in four different designs to match our current offerings. Every detail has been applied to this toy pram and is a super example of our larger model.

Finally we will also have the Limbo which will be available later in the year, come along and try it out, a compact fold with a beautiful carrycot and also car seat adaptors. This is going to be competitively priced and I’m sure will be a hit with retailers.

Will you be running any show only offers visitors should be aware of ?

We have just introduced a bundle buy option to retailers, something we haven’t done before.

This will be showcased and available to order immediately for the Salsa 4 air and the Zoom.

There will be a show offer on the toy Salsa pram also.

Why is this event an important part of your exhibition planning this year?

As we have relaunched and now selling directly to retailers and not through a distributor, I think it is the main event to really showcase how we have changed both in our offerings and our UK sales and marketing.

Harrogate is the perfect place for all retailers and other brands to meet and catch up. To become a part of this industry and get to know people this is perfect for me to socialise and fit in. Potential new retailers have all asked if ABC Design is exhibiting and it is a pleasure to say yes we will be there, with a beautiful stand ready to welcome everyone.

Sue Griffiths

HAUCK GROUP - HALL G, STAND: G5 What can visitors expect when visiting your stand this year?

First of all a warm welcome. We’re always pleased to catch up with existing customers and welcome new ones as well. It gives us the opportunity to demonstrate in more detail the features of our new products.

As an exhibitor, do you have any exciting launches planned?

New for this year are two lightweight, compact fold strollers called the ‘Sunny’ and the ‘Eagle’. Although both are small in size both can be used with our car seats and their respective ISOFIX bases. In our licensed category – from Disney we have new ‘Mickey’ and ‘Minnie’ designs.

Will you be running any show only offers visitors should be aware of ?

There will be offers but these are under wraps for now. All will be revealed at the show.

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Damon Marriott

Sponsored by Majuma 25 years’ experience in successful brand building and sales.

www.majuma.co

JOIE - KINGS SUITE, STAND: KS1 What can visitors expect when visiting your stand this year?

Visitors can expect a varied and appealing range of products accompanied by our team who will be more than happy to chat and provide walkthroughs. Our stand will be located in the same area as last year, however this time is slightly larger as we have even more to present – be on the lookout for the big Joie logo!

As an exhibitor, do you have any exciting launches planned?

We have a number of new and exciting products being showcased this year including our first ever i-size booster, the i-Traver. We believe this will be a popular line since it’s visually impressive whilst also being a great performer on safety, passing R129 testing to give consumers confidence their children are protected. Roomie and Roomie glide will also be on show which we expect will generate plenty of interest – these bedside cribs offer an array of great features however remain at a competitive price point.

Will you be running any show only offers visitors should be aware of ?

Yes, there will be special offers available to customers who visit us on our stand, come and say hello to find out more!

Why is this event an important part of your exhibition planning this year?

Harrogate is extremely important to us as it provides us with a huge array of external opinions and feedback on our products that aren’t as easy to come by in regular day to day work. The show allows us to establish new relationships and develop existing ones in a personal way – we value this as the support from our partners help our business to improve and operate smoothly.

Richard Bamforth DCUK/UPPABABY - HALL Q, STAND: Q28/29 What can visitors expect on your stand this year?

A very warm welcome from the DCUK team. We’re pleased to be working across two stands this year which are next to each other; a stand for UPPAbaby and a stand for the other exciting contemporary brands we supply, including Cloud b, Nomi, My Baby Mattress and the forthcoming very clever Tot2Walk.

As an exhibitor, do you have any exciting launches planned?

Yes, this is a very big year for UPPAbaby once again with us launching the 2020 range at Harrogate which includes a significant and very impressive redesign of the multi award-winning CRUZ stroller. As hinted above we will also be launching the Tot2Walk at Harrogate.

Will you be running any show only offers visitors should be aware of ?

We will, but retailers need to visit the show to find out what they are!

Why is this event an important part of your exhibition planning this year?

Harrogate Nursery Fair is the only UK trade show so we have always seen it as an unmissable event and a very important way to support the independent retailers.

We are celebrating our 10 year anniversary right now and this show will be the 11th one we have attended which hopefully demonstrates how valuable we see Harrogate as for our own business and for the industry as a whole.

Amanda Loveday

ERGOBABY UK - HALL Q, STAND: Q89 What can visitors expect when visiting your stand this year?

We are looking forward to showcasing our multi-award-winning baby carriers and stroller, all designed to fit into families’ daily lives seamlessly, comfortably and safely. Keep your eyes peeled for the latest addition to the best-selling carrier range, the new Ergobaby Embrace, you’ll want to feel the softness of this unique carrier for yourself ! Specially designed to keep newborns close, it combines the softness of a baby wrap with the ergonomic comfort of Ergobaby’s award-winning carriers to make the transition from pregnancy to family life feel as gentle and safe as a tender embrace.

We’re also excited for our visitors to experience the sheer joy of wearing a Tula carrier. Unbeatable ergonomic comfort combined with unique designs and patterns transform the simple act of carrying your baby into a real experience. See the Tula Half Buckle, the ideal fit for parents who like the aesthetics of a wrap and the uncomplicated use of a buckled carrier, the Tula Toddler Carrier, an ultra-supportive option for carrying older children, and The Tula Explore - the first ever Tula carrier to offer outward facing front carry.

As an exhibitor, do you have any exciting launches planned?

This will be the first show appearance for the highly anticipated Ergobaby Embrace. By combining the softness of a baby wrap with the ergonomic comfort of our award-winning soft structured carriers, the Embrace renegotiates the question of ‘wrap or carrier?’. It is already causing quite a stir in the media and online; we anticipate it being a firm favourite with visitors.

Will you be running any show only offers visitors should be aware of ?

We have some very exciting offers planned, make sure you speak to our team on-stand to learn more.

Why is this event an important part of your exhibition planning this year?

We are excited to be returning to Harrogate for the first time in a number of years, we know that is often the first stop for buyers and retailers looking for truly innovative baby products which provides us with a unique opportunity to showcase what’s new and exciting from both Ergobaby and Baby Tula. Our products always do particularly well in environments where retailers and buyers can experience the quality and ease-of-use for themselves. We look forward to welcoming all visitors to our stand and exploring how our products can help make 2020 an even more profitable year for them!

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supplier snapshot

Sponsored by Majuma 25 years’ experience in successful brand building and sales.

www.majuma.co

Andy Crane

BABYSTYLE - HALL G, STAND: G7 What can visitors expect on your stand this year?

The same as they have had year after year after year; a great team of individuals welcoming them on to the stand as friends. Plenty of time to sit down, grab a drink, have a chat (we listen) and then walk them through our 2020 collections.

As an exhibitor, do you have any exciting launches planned?

We do, and 2020 is a very exciting year.

We won’t say too much just now, but Harrogate is the place to be to experience the incredible updates we are making to our egg stroller as well as to get a look at some very interesting new BabyStyle branded products.

Will you be running any show only offers visitors should be aware of ?

Yes, we always thank retailers who attend Harrogate by giving them some exclusive offers that are only available on the stand over the three days.

Why is this event an important part of your exhibition planning this year?

Harrogate happens when the year begins to start to hit its pace and it also comes at a date when we have had plenty of time to respond to the great feedback we get from our conversations with retailers in Cologne. It is also the only 100% nursery focussed trade show in our own country and with so many independent retailers making the trip we could never begin to think of not attending, or even taking a year out. It is a vital show for our industry and it is vital that major brands attend and support and thank the independents for working so hard each year.

Matt Dyson

ROCKIT - HALL G, STAND: G7 What can visitors expect when visiting your stand this year?

At Harrogate our stand will be building on our space theme with demonstrations of our multi award winning Rockit stroller rocker. If you’ve not seen this clever product in action, pop along to stand (G7) and meet the design team from Rockit mission control.

As an exhibitor, do you have any exciting launches planned?

We are so excited to be launching a really innovative new product at Harrogate. Zed is our cute astronaut shaped sleep aid and night light which soothes babies to sleep, just like the car. Its clever technology recreates calming low frequency vibrations that are known to send babies to sleep. Simply place Zed on any mattress by your baby’s feet and press the snooze button. The finely tuned vibrations ripple through the mattress, comforting your baby and encouraging a deep sleep. Zed has some really distinctive packaging and at £29.99 it is a perfect price for customers looking for a unique gift.

Will you be running any show only offers visitors should be aware of ?

Our UK distributor is BabyStyle and they are renowned for always looking after their retailers. We have designed some really cool point of sale displays to demonstrate Zed in-store and these will be included with certain order quantities.

Why is this event an important part of your exhibition planning this year?

We love meeting our retailers, both large and small whilst at Harrogate.

Indies have always been so supportive of Rockit and we can’t wait to show them Zed. Many of our customers have asked if we could develop a product for cots and cribs and now we have…….it’s another giant sleep for babykind!

Lynsey Parkes

SHNUGGLE - HALL Q, STAND: Q38 What can visitors expect when visiting your stand this year?

We have a new look to the stand this year which we have adopted for all of the shows we attend, including consumer.The new design elevates Shnuggle’s brand presence and provides an improved platform for the growing product range.

We will also have a number of new POS designs to share, providing new ways of supporting the brand presence instore. It is a great chance for visitors to meet the full sales team, including new UK Account Manager Orla Morris.

As an exhibitor, do you have any exciting launches planned?

Harrogate will be the first time we are showcasing our brand new Toddler Bath, the perfect follow-on bath for when baby has outgrown our award

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winning Shnuggle bath, which is due for consumer launch in March. We are also launching the Pebbly Bath Thermometer, adding another baby bathtime essential to the range.

Will you be running any show only offers visitors should be aware of ?

As always we will have special show offers for our customers at Harrogate.

Come and see us to find out what we can do for you!

Why is this event an important part of your exhibition planning this year?

Harrogate has always been important for us as it is an opportunity to meet new retailers and catch up with our existing customers all under one roof. We are hugely supportive of the show and the independent trade and Harrogate provides the ideal opportunity to showcase our full range as well as discuss how we can further support our customer base, share our plans and obtain invaluable feedback.

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Sponsored by Majuma 25 years’ experience in successful brand building and sales.

www.majuma.co

Marc Kelly

CUDDLECO LTD - KINGS SUITE, STAND: KS9

Christopher Grech-Cini BABY JOGGER - KINGS SUITE, STAND: KS12

What can visitors expect when visiting your stand this year?

This is our first time exhibiting at Harrogate so we are very excited to meet everyone, present the brand, the team and showcase our products.

As an exhibitor, do you have any exciting launches planned?

We have completely refreshed our City Mini and City Tour strollers, with exciting new features. Come and see us to find out more.

Will you be running any show only offers visitors should be aware of ?

We will have some exciting offers, pop over to our stand to find out more.

Why is this event an important part of your exhibition planning this year?

This is an important event to be able to connect with the trade and get a feel of trends etc.

What can visitors expect when visiting your stand this year?

A warm welcome coupled with a smile and a glass of vino!

As an exhibitor, do you have any exciting launches planned?

Lots! it is a very exciting year for new launches at Cuddleco, we have two new exclusive furniture range’s which have been designed and developed by Rob chambers, plus we have the official stock launch of our new Mother&Baby Gold Collection nursing support and mattress range, we also have the Doona collection and of course everyone’s favourite collection of bestsellers from the Childhome range.Over 50% of our range is new this year.

Will you be running any show only offers visitors should be aware of ?

Absolutely, we have a ‘Gold Ticket’ free product giveaway, when one of our customers orders more than £1,500 we will give them up to £500 RRP of FREE Comfi Cuddles with their delivery, we will also enter them into a prize draw to win a weekend away for two at a spa in the UK. Why is this event an important part of your exhibition planning this year?

It’s the only show we have in the UK, the independents have and always will be the heart and sole of our industry, Harrogate is my one and only chance to meet everyone face to face, have a drink and show them all the products we have worked so hard to offer.

Luisa Svensson

GRACO UK - KINGS SUITE, STAND: KS1 What can visitors expect when visiting your stand this year?

We have a fantastic display of new products and fashions this year. We have been working really hard on our range proposition for 2020 and beyond, and you can now really see it starting to take shape of where we want to take Graco.

come and visit us at Harrogate with some exclusive show only offers.

Come and see us to find out more!

As an exhibitor, do you have any exciting launches planned?

We have put a real emphasis and focus into our pushchair development this year with 4 new products launching in 2020. Breaze Lite, our new lightweight and great value stroller, Time2Grow our new single to double pushchair, Transform a 2in1 pramette to pushchair and finally Near2Me a pushchair that focuses on the importance of parent and child interaction.

In addition to all these new pushchairs, we will also be showcasing our new Swift Fold highchair, with its super-easy and innovative one hand fold.

Why is this event an important part of your exhibition planning this year?

Harrogate as always provides us with the opportunity to connect with all of our retail partners, small and big, and show off our new product launches particularly. It’s an important industry event that we like to support.

Will you be running any show only offers visitors should be aware of ?

Yes absolutely! Although we offer promotions to our customers regularly over the year, we like to show our support and extra thanks to those that

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focus

PARENTS INSIGHTS

Full of character This month Jenny Kieras looks at their data illustrating that 9 in 10 parents are buying licensed products that are related to a favourite character.

Jenny Kieras Chief Operating Officer

Experienced in product development and both B2B and B2C marketing, Jenny’s focus at Parents Insights is expanding the products offered by the business, which currently surveys 10,000 parents each year to give brands valuable insights into emerging trends.

Jenny has worked for brands and with buyers and retailers in this industry for many years, so also knows it is more important than ever before to be able to stay ahead of trends and back product decisions with data and insight.

Parents Insights was launched

by Manchester-based The Insights People in 2018 to give companies direct access to flash trends and key data to enhance their knowledge about their target audiences’ attitudes, behaviours and consumption.

About Parents Insights

Parents Insights is the most comprehensive and dynamic market intelligence resource on all things expecting and new parents in the UK. Every week we survey 200 expecting and new parents (up to the age of 4), which is more than 10,000 every year – which enables brands and agencies to provide significant insight what is influencing into the attitudes, behaviour and consumption of this generations of parents.

For more information on Parents Insights, a sample report and a demo of the Parents Insights award winning portal visit www.parentsinsights. co.uk/nurserytoday or call Jenny on 0330 159 6631.

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P

arents Insights, the global leader in parents’ market intelligence, survey more than 10,000 parents every 12 months to give an unrivalled viewpoint into the world of parenting. This report is based mainly on the results of surveying 2,500 parents between August 1st and October 31st 2019, though it also utilises data we have collected since February 2018.

Children have a significant influence when it comes to family purchasing decisions, and whilst they have the ability to influence all purchasing right down to new cars and kitchen appliances – their influence lies mostly around kid-centric items. With the expansion of the kids’ eco-system and brands blurring the lines between more traditional forms of positioning and content, opportunities for licensing has exploded and sees no sign of slowing.

Kids can now not only watch their favourite programme, but can have toys, clothes, stationery and cakes all relating to their favourite character. In a world where children are influencing decisions, how much is this impacting the licensed products their parents are purchasing for them?

Our data shows that around nine in ten parents (88%) have purchased a product related to their child’s favourite character. This increases even further amongst parents of 2-4 year old children, with 95% buying licensed products.

This demonstrates the huge appetite for licensed products, whether it’s the children or parents driving it.

Generally

speaking, mums are more likely to be purchasing licensed products than dads. The exception to this is for computer games - twice as many dads (19%) than mums (9%) have purchased games related to favourite characters for their children. Not only does gender impact purchase decision but income too; the likelihood of parents buying books, or magazines and comics increases with income, while toys and clothes are most popular with parents earning below £25k.

Peppa Pig reportedly now has over 1,000 licensees, and the top purchases for Peppa Pig fans are toys (68%) and clothes (57%). Amongst parents of 2 to 4-year old Peppa Pig fans, 3 in 4 have bought toys related to their child’s favourite character. This is 22% higher than the number of parents buying toys related to PJ Masks (62%), another eOne property.

That said, by looking at our data we can see that IPs have different strength areas when selling licensed products.

Chase and Marshall from Paw Patrol for example, both appear in the top ten favourite characters of all children under 4, although are most popular with 2-4 year olds. Parents of children who say Chase or Marshall are their

favourite characters are 38% more likely than average to have bought stickers (55%, vs 40% average), showing how the brand has made it its position to dominate that space.

Brands abilities to cross multiple spaces in kids’ eco-systems increases with longevity and allows brands to grow affinity with its audience. As well as maintaining her top spot as favourite character, Peppa Pig is still dominating the small screen 15 years after the show’s debut in 2004, and is the favourite show of 22% of 2-4 year olds - making it almost twice a popular as PAW Patrol, the closest competitor.

4.2% of parents report Peppa Pig as their child’s favourite YouTube channel, demonstrating how ubiquitous the brand has become in the preschool space and the possibility for other brands to have such success if it lands and connects to its target audience.

Using the Parents Insights portal, it’s possible for brands to cross reference their own characters and IP to discover new licensing opportunities.

To learn more and access a complimentary Parents Insights report, please visit http://parentsinsights.com/ nurserytoday

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www.enesco.co.uk

ENESCO LIMITED, Brunthill Road, Kingstown, Carlisle, Cumbria, England, CA3 0EN. UK Customer Services Telephone: 01228 404022 Email: trade@enesco.co.uk Overseas Customer Services Telephone: +44 1228 404066 Email: eurosales@enesco.co.uk HQ BQXUVHU\BWRGD\BDGYHUWBIHE LQGG

focus

YASMIN ALI

Business as usual This month Yasmin Ali (NSG & Babyland Fife) takes a look at the Harrogate Nursery Fair.

H

i everyone! With the message being its business as usual, it is all systems go for HINF 20!

My team and I (My team = Roxy) are super excited! With so main big names reappearing this year – finally! Yes! The real question is…have we booked a long enough stay?

I’d like to extend a massive congratulations to Newbie & Me, Baby Birds, Little Angels and other fantastic independents thriving and opening new stores. The closing of a list of nationals does NOT mean our industry is dead, it means those of us that are left have to adapt. Kudos to those making these bold moves in turbulent times. It goes to show that

independent business strategies have allowed retailers to weather the storm, endure and grow. I wish all new retailers and those expanding and still there fighting daily; all the best! You guys rock!

Continuing from my points from January – of you who followed my resolutions, then Harrogate timing is perfect to try something new and continue what is working!

As the next wave of pregnant people hit our stores, now is the time to capitalise on your shop floor reevaluation and Harrogate is the perfect place to be to find gems and independent only specials.

Shout out to the suppliers that have started cleaning up their brand image

As the next wave of pregnant people hit our stores, now is the time to capitalise on your shop floor re-evaluation and Harrogate is the perfect place to be to find gems and independent only specials.

– it’s going to go one way or the other.

We all get on the same page about why we have an RRP or maybe we scrap the RRP idea altogether?

As for those brands causing the issues by discount selling on their own websites and damaging their brands and in turn our businesses – I think many of you have already seen a

decline as your market strength diminishes. It’s not too late though – give me a call if you need advice.

Retailers – as Coronavirus panic hits our suppliers and ripples through to us, I don’t know about you, but I’m finding that the end consumer is pretty much unaware that they may be affected when it comes to their pram/

Join in the conversation.

Facebook groups: NSG V.2 – for all bricks and mortar independent pram & nursery retailers.

Nursery Trade – all trade welcome nsg_indies@hotmail.com yas@babylandfife.co.uk Yas Ali NSG, Nursery Today, Babyland Fife

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Personal shout outs: In no particular order (and please don’t be offended if you aren’t listed, this is personal!)

Rep Jack from iCandy – by far one of the best on the road at the moment. Visits regularly, is in regular contact and most importantly keeps us in the loop. Thanks!

Venicci office team – I talk mostly to James and Sandra. James is worth his weight in gold! Always has an answer; on the ball and very knowledgeable. Thanks, James, for dealing with me so well!

nursery purchases – even more so, they don’t care and there is quite a bit of an “I’ll find it online” attitude.

How best to put this across to customers without causing panic and without pressurising them? If your customer isn’t due until September/ October; how do you tell them to

order now so you can get it in ASAP because you can’t guarantee a date later – with many suppliers not able to provide future delivery dates. It’s a horrid situation, after all as small shops, how much stock can you hold?

How will this affect your cash flow?

Email/post in NSG to discuss.

Josh from Mee-go –I don’t think anyone else answers calls on a Sunday or replies to emails super late at night like Josh does. You’ve left me super impressed and manage to deal with me also very well!

Haha!

Johanne from Dumforter – What a lovely experience talking to Johanne, she is friendly, passionate and super excited to work with new retailers! The product is so cute and a lovely countertop sale.

Big shout to some of the following brands who have posted and commented on Nursery Trade page that will be exhibiting at Harrogate: Venicci, Baby Oliver (bedding), Bumbleride, Roma Prams, Little Chick (Mimosas!), Emmaljunga & Mee-go, Peg Perego, Ergobaby, Baby Tula, Bebecar, ABC Design, Hauck, Invictus, Joie, Chicco, Ickle Bubba – sorry if I’ve missed anyones comment! A massive thanks and well done to the companies utilising this influential platform.

See you in Harrogate, do say hi if you see me!

A New Collection for 2020

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focus SAFETY PRODUCTS Image courtesy of Clippasafe

Safety first Do parents understand the various products that are available to ensure the home is safe for their littles ones?

We spoke to those in the know to find out more.

S

afety is paramount as soon as baby arrives.

The need for safety items become apparent as baby starts to roll, crawl and walk, growing quickly into a curious

toddler.

More parents are putting safety as a priority within the home to assist in protecting their children wherever possible.

Innovation within this category is constant. We asked Clippasafe’s Managing Director, Roger Cheetham why this is. “I think there’s always a need for innovation in this area because as lifestyles change, so do the safety concerns. Also, we have a duty to continue to innovate as technology improves, to make our environments safer for children.”

This is an incredibly emotive sector, with this in mind are brand names at the front of consumer’s minds? “Yes they are!” Said Baby Dan’s Marketing Co-Ordinator Bitten Junk-Eriksen. “It’s about our children’s safety so I’d like to think that people buy from companies they trust as safety experts.”

Clippasafe can be considered as a heritage brand when it comes to safety. Roger feels that trust in brand names goes a long way in this category. “It’s important that a parent is able to trust a product designed to protect their child and brand heritage goes a long way to reinforce the trust in product design and reliability. We’re lucky to have 60 years of brand heritage behind us but we still work hard to maintain that trust with every new generation.”

With this in mind, is this then a category that is researched online prior to purchase? “We find that the need for the product is made apparent through experience or advice from other parents, however once the need is identified then a lot of parents will go online to find out more and make comparisons.”

Commented Roger. “It’s important, as mentioned, to source a trusted brand and the internet certainly provides a lot of information on what’s out there.”

Does social media or blogs play an integral role for those who may be researching online for specific safety products? Bitten gave us her views. “Yes, we see that a lot and we also get a lot of e-mails from bloggers concerning a possible cooperation.

Unfortunately sometimes people post images of safety items that are mounted in an unsafe way so 70

It’ s impo rtant th at a “ pa rent is able to

trust a pro duct des ign ed to protec t th eir ch ild and brand herita ge goes a lon g wa y to reinfo rce th e trust in pro duct des ign and rel iab ility

”

Roger Cheetham, Clippasafe

it’s both good (more attention on safety which we LOVE) and bad (if people copy the way the product is mounted instead of reading the instructions or watching one of our new Onbox installation videos).”

As safety items are located within the home, we asked Roger whether the aesthetics of a product, perhaps more so with regard to safety gates, are important when we consider room decor? “The first concern has to be safety and sometimes this means sacrificing aesthetics in the home especially when children are at the high risk toddler age.” Said Roger. “However we realise that many parents care about the decor in their homes, so we’ve made improvements to the appearance of many of our home safety products to keep them as modern and sleek as possible.”

A larger, more noticeable safety item within the home is naturally a safety gate, do consumers understand the varying type that are available and how to use these correctly? “Maybe not.” Said Bitten.”We try to explain the differences in a simple way and make sure consumers understand which safety gate is suitable for their particular needs.”

Roger would agree. “They may see all stair gates as the same, however a no-trip stair gate for example, is the only type that should be used at the top of stairs for obvious reasons. There are also design and decor considerations with the material and finish of the product - we have four variations in our range, plus extensions if needed.”

Products within this category include, for example, safety gates, monitors, safety aids, playpens and accessories, bed rails/guards and plug socket covers.

The list is quite extensive. On top of this, it is imperative that products within this sector comply with safety standards.

The survey says…

Nursery marketing specialists, FanFinders, surveyed 500 consumers focussing on safety products. Here’s the results.

Did you feel you had sufficient information available on how to safeguard your home?

Yes: 415 (83%) No: 85 (17%)

Did you research products prior to purchase?

Yes: 442 (88.4%) No: 58 (11.6%)

Did you understand the various types of safety gates that are available?

Yes: 407 (81.4%) No: 93 (18.6%)

Did you look for a safety gate that suited your home decor?

Yes: 275 (55%) No: 225 (45%)

Did you purchase more than one safety gate?

Yes: 273 (54.6%) No: 227 (45.4%)

For more information on FanFinders and the consumer insight they offer, please call: 0203 808 3011 or visit www.fanfinders.com

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Total protection

Clippasafe’s range lets tots explore the home safely. it be a steep

Houses can be a danger zone for young children, whether flight of stairs or cupboards containing dangerous items – the hazards are everywhere. Luckily, Clippasafe has a full range of products designed to protect children from these hazards and minimise the risks, for some much-needed peace of mind.

Clippasafe’s safety gate range includes wooden and metal designs, so parents can find a gate to blend into their home decor. There are two Swing Shut Gates available, with a handy self-closing mechanism that reduces the worry of the gate being left open; plus the Extendable No-Trip Gate that’s perfect for positioning at the top of stairs.

Don’t miss Clippasafe’s huge range of locks and latches, designed to keep cupboard doors closed and small hands out! Whether it’s cleaning products that need to be safely stored away or dad’s favourite biscuits, the trusted range including the clever Magnetic Lock with separate opening device and easy to use Self-Adhesive Latches, can help parents to feel more relaxed that their little ones are safe from harm in the home.

Tel: 0115 9211 899 Web: www.clippasafe.co.uk

Pop and extend Sustainable safety Danish safety expert BabyDan (known for configuration gates such as Flex + GuardMe) are one of the frontrunners of innovative safety gates.

Baby Dan’s latest innovation is their home safety items in biodegradable packaging and a new Corner Guard in 100% bio-based material that won an International Design Award - and more is to come.

Designed and manufactured in Denmark BabyDan safety gates have that stylish Scandinavian look and quality.

All gates meet the latest European safety standards and with a new app (Onbox) giving onsumers easy step-by-step mounting instructions on their phone. What more can you ask for?

Web: www.BabyDan.com

Badabulle Deco Pop Extendable Safety Gate by Babymoov.

Choose between screw-mounted or pressure-fit with the Badabulle easy-to-assemble wooden stair gate.

Its adjustable design (spaces between 63cm and 106cm) and choice of 4 modern neutral colours ensure the Badabulle Safety Gate is guaranteed to fit perfectly within any home, any room as well as give you peace of mind when baby is on the move!

Assembled in just ten minutes, you can choose to fit your gate permanently to the wall or avoid any lasting wall fixings altogether by using the pressure-fit method.

Email: sales@babymoov.com Web: www.babymoov.com

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06/03/2020 15:22

focus MEET THE PRS Image Source: pexels.com

Kiss of a good PR Getting your news out into the world can sometimes prove quite a tricky business with an endless list of pressing things to do. Fear not, as a trade sector Nursery has the perfect PR companies at your disposal. They know and understand our industry and take the pressure off and can do all your promotion for you. From contacting the necessary press to marketing online, here is a selection of good PR companies who know exactly who and how to get your news, deals, offers and promotions read by the right people, something that will only help you and your sales succeed.

Proven track record Now in its 16th year, Azaria is one of the UK’s leading family specialist PR, Marketing and Social Media Agency.

With a proven track record and envied reputation, Azaria works with brands big and small, helping clients reach their business goals through targeted campaigns.

From strategy to content to execution, Azaria handles it all. They nurture all clients including Maxi-Cosi, Quinny, Skip Hop, Beaba, Tiny Love, Thule and Aqua Wipes, looking after all their PR needs; product launches, social media, celebrities, influencers, awards, sampling, brand and expert partnerships, product placement, and much more. Azaria is well known amongst the media, influencers and celebrities as the go-to agency for all-things family.

Managing Director Amber and her fantastic team are experts at what they do and their passion shines through.

Tel: 01604 217 000 Email: hello@azariapr.co.uk Web: www.azariapr.co.uk

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Celebrate with Bertelli Bertelli Comms celebrates its 10 year anniversary in 2020 as it continues to expand its client base within the nursery sector.

Lianne Bertelli has over 22 years PR experience working alongside big brands as well as small start-ups and understands the importance of implementing a PR strategy that supports your business goals, raising your brand awareness and ultimately driving sales.

“I pride myself on having clients that have been working with me since I began Bertelli Comms because when I began the consultancy my aim was to become an extension of a clients team. I feel as passionate about my clients brands and products as I do about my own business and I hope this is reflected in the consistent results I achieve on their behalf.”

As well as working with many clients on a retained press office basis, Lianne also works with companies to provide ad-hoc freelance support, project work and copywriting. Whether working directly with a client or as a freelance PR, Lianne brings senior expertise, knowledge and a wealth of key media contacts at a price that is affordable.

Tel: 07739 023 756 Email: lianne@bertellicommunications.co.uk Web: www.bertellicommunications.co.uk

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Award winning agency Friendly and approachable, bumpPR is an award-winning family agency that offers a range of services tailored to suit individual brand goals and budget.

Currently celebrating ten years in business, the agency has become renowned within the Nursery sector for being a truly hard-working and passionate PR team.

The agency has garnered a portfolio bursting with some truly iconic brands, including Medela, Snüz, Kit & Kin, and Polarn O. Pyret, to name just a few. bumpPR prides itself on having long-standing relationships with many of its clients, having represented some for nearly a decade!

A small, dedicated bunch with bags of experience, team bump has heaps of enthusiasm, ideas and connections to boot. From press to celebrities, bloggers to influencers, the team are tenacious when it comes to getting great results.

Every client is made to feel important, with each tailor-made PR package delivered by passionate and knowledgeable professionals.

Whether it’s a long-term, integrated strategy or a cheeky little social post, bumpPR will ensure that your company, product or service gets credible exposure in all the relevant places. In other words, they’ll get the right people talking about you.

Tel: 01462 613 002 Web: www.bumppr.co.uk

Vista, for the family view Vista is a brand building agency, where PR strategists integrate with social media experts, content creators and media specialists to deliver business shaping campaigns.

Working with Graco, Peg Perego, Babyzen, LittleLife, Micro Scooters and Start-Rite Vista have built an expert view of the nursery industry and what brands must do to cut through.

Their annual ‘mum’ survey into social media habits and purchase intent provides added value insight for their clients and ensures they stay a step ahead of the game. If their work doesn’t drive sales, intent or action then in their opinion, they’ve failed.

Work with them to make connections and change behaviours, to turn casual consumers into your brand advocates.

Tel: 01295 369 182 Email: jpd@vistapublicrelations.com Web: www.vistapublicrelations.com

Identify yourself Heidi Steel is a PR and Marketing Consultant, with 12 years experience leading the comms for household brands.

Having spent the past few years as Marketing Manager at The Gro Company and then Brand Manager EMEA - Sleep at Tommee Tippee / The Mayborn Group, Heidi has gained a huge amount of experience of the Nursery industry both in the UK and globally.

She has now launched her own consultancy, offering an integrated approach that brings PR, marketing and brand identity together to fuel sales. Her creative flair combined with head for sales come together with a network of industry contacts including journalists, influencers, retailers, buyers and more.

Heidi is currently working with Naturalmat on their range of sustainable mattresses, beds and bedding, and Babyhub on the launch of the new Neospace Bedside Crib.

Campaign highlights include a baby rave for 500 over excited parents and babies at a nightclub in London, a year long series of baby bedtime weather forecasts in collaboration with the Met Office, and working with The Lullaby Trust on a number of Safer Sleep Week campaigns. So if your business needs some rocket fuel to get the creativity going and make parents sit up and notice your product, get in touch!

Email: heidisteelpr@gmail.com Web: www.heidisteel.com

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06/03/2020 15:25

retail TECHNOLOGY

Gearing up for a Bumper Selling Season This month David Fairhurst looks at how you can pinpoint your busiest selling period.

I

David Fairhurst

Head of Creative Online Marketing - Intelligent Retail

t’s a fair bet that if you’re an online retailer in any sector then you are probably going to have a ‘busy season’. This varies depending upon which sector you trade in, but for many retailers this is either going to be in the Spring/ Summer or Black Friday/Christmas selling seasons.

By analysing data from Google Analytics showing the traffic trends of hundreds of retail websites, it’s relatively easy to point out the busiest selling periods online for most retailers and if your busy periods are Spring/ Summer then you really do need to be thinking about your overall website marketing strategy now.

Normally organic Search Engine Optimisation takes months to kick in, so what you do now may only take effect several months down the line.

Thankfully organic SEO isn’t the only game in town when it comes to promoting your business online and in fact you should be thinking about utilising many online marketing methods as preparation for your busiest selling season.

Boxing Clever with Google Shopping Campaigns

David Fairhurst Head of eCommerce, Intelligent Retail, www.intelligentretail.co.uk

David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London

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Imagine if you only ever had to pay for advertising when someone walked through your door and you had a chance to try and sell to that person.

Sound like a good deal? That’s what you get with Google Shopping. This spin-off from Google Ads displays an image and short descriptive title, price and contact details in a block at the top of search results. You can see an example on this link http://goo. gl/5MpmeF . So what’s the catch I hear you ask? Well this used to be a free service from Google, but now it’s part of Google Ads which works on an

auction system, so you pay every time someone clicks on one of your ads.

Google Shopping has been giving much better ROI than traditional Google Ads for most of our clients and the beauty of this system is that if you have a product feed you can submit to Google (through their Google Merchant interface) then potentially you could be displaying great adverts at the top of page 1 in Google’s search results today, for some very competitive keyphrases!

It’s All About MOBILE!

Unless you haven’t set foot out of your ‘bricks and mortar’ store since 1972, you’ve probably heard of the inexorable rise in the popularity of smart phones. Smartphone usage in the UK is on the rise, with 58% of UK users regularly making a purchase with a smartphone. That makes us the most prolific mobile shoppers on the Planet, well ahead of our US cousins.

Speaking to one of the Google team last week, I’m again informed that there has been such a large upshift in mobile search traffic this year that if you don’t have solid strategies in place to deal with both the display of your website and the advertising of those mobile web pages then you really are going to be missing out on some great sales.

So what to do? Make sure first of all that your website displays well on mobile devices of all sizes, that’s smaller screen sizes (320px) right up to the latest modern widescreen tablets – actually go through the navigation and make a purchase yourself if your web designer hasn’t done this, if there are any blocks to purchase you could be missing out on your busiest trading period of the year!

Secondly, if you are thinking of using Google Ads or especially Google

Shopping Campaigns, be aware that you can segment your campaigns per device, so that you can prioritise advertising spend where it’s needed most – this can make sure you get the very best ROI and mean you make the most of the festive trading period.

Don’t forget… people also read emails on their smartphones, so make sure you use email templates which can be read on a mobile screen, you could be losing out on clicks from your emails if you don’t. Which leads me neatly onto my next point…

Email Isn’t Dead

Yes I know… email marketing is so last decade. Except it isn’t. If your business has been trading for many years, you’ve probably built up a very nice list of email addresses from previous customers who may be receptive to receiving emails from you.

Email marketing can give fantastic returns on investment if it’s done properly, so if you don’t know how to do this effectively I’d recommend outsourcing to a specialist, but there are also tools out there online which you can use to do this for yourself for very little cost. Just remember that in the UK now we have some pretty Draconian laws regarding email usage, covered by the PECR and GDPR regulations, so do use a service like Email Blaster or Mailchimp as these

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Image source, Pexels.com

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services have monitoring tools to filter out un-subscribes, bounced emails and duplicate email addresses, saving you time and money. You’ll have to do a GDPR user agreement and explain exactly how you got your email addresses, but in most cases this is a quick and easy task. Using Outlook to spam your email users really isn’t an option in 2020!

It’s worth mentioning that even if you have the best email list going and you’re a great writer, crafting that perfect marketing email relies on you implicitly knowing the mindset of your recipients, which means you have to really get into the ‘nuts and bolts’ of what people are looking for.

Email marketing therefore works best with people who are already friendly to your store, so for that reason, use in combination with social media (Facebook, Twitter, Pinterest etc) usage, so you can create a feeling of service and community… you’re not really trying to sell things, you are informing your friends of a great offer via the handy medium of direct email!

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Image source: pexels.com

y l d n e i r F o Ec

new!

Time to go green Build an ethical regime with Organic Babies

Green People use more than 90% certified organic ingredients in the Organic Babies range.

Green People use certified organic ingredients over natural because they are not exposed to artificial fertilisers and because of this, organic beauty ingredients typically have a rich mineral content and a high volume of skin nourishing vitamins.

Their organic certification also guarantees that the ingredients they use support the entire environmental concept of the preservation and growth of our natural world.

Ethical skin care sets from Organic Babies: A complete compendium of infant skin care that’s made with goodness you can trust.

Organic Babies - Newborn Collection rsp£35 Organic Babies - Silent Night rsp£16.50 Tel: 01403 740350 Email: organic@greenpeople.co.uk Web: www.greenpeople.co.uk

Safe, stylish - organic Keeping baby warm when on the move

The KURA Organic Baby Wrap is a safe, stylish and organic way to keep baby warm and comfortable in car seats, pushchairs, prams and strollers. ~ Safety tested ~ 100% GOTS certified organic cotton ~ Quick and easy to use ~ Comfortable, safe and breathable ~ 3 and 5 point harness friendly ~ Fits most travel systems ~ Machine washable ~ Available in 3 stunning colours ~ Suitable for babies aged 0-6 months As an environmentally conscious brand, all KURA products are made from organic materials ensuring they are perfect for babies delicate skin.

Email: hello@kura-organics.com Web: www.kura-organics.com

Wash after wash Lansinoh Washable Nursing Pads are ultra-absorbent, supersoft and provide leakproof protection wash after wash.

Designed with teardrop contoured pads for a more comfortable fit and better positioning on the breast and nipple for maximum protection against leaks.

Lansinoh Washable Nursing Pads use a three-layer protection technology to protect against leaks; 1) A soft face sheet for superior comfort on even the most sensitive skin, 2) a unique absorbent blend with bamboo fibres at the core for fast absorption and drying, and 3) a waterproof outer layer for confidence throughout the day.

Tel: 0113 2054230 Web: www.lansinoh.co.uk

One hundred percent organic cotton Baby accessories brand MuslinZ has launched a new range of its popular muslin squares made of 100 per cent organic cotton.

The brand’s muslin squares other ranges available are made from either 100 per cent cotton or a blend of bamboo and organic cotton.

MuslinZ has now added a new muslin range using 100 per cent Organic Cotton. It is available in both 30cm and 70cm squared sizes and has been initially launched in three unisex, colour choices; a Pure White, a soft Pale Green and Natural.

Caroline Taylor, managing director from MuslinZ said: “Organic cotton is more sustainable than traditional cotton. By not using synthetic pesticides and

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fertilisers during its production, organic cotton leads to better soil protection and cleaner waterways.

“The organic cotton farming process itself also uses less energy and the soil is able to store more carbon, which also has a positive impact on helping combat climate change. Organic cotton produces around 46 per cent less CO2 equivalents compared to conventional cotton.”

Tel: 01295 810008 Email: info@merrygorounduk.co.uk Web: www.muslinz.com

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new!

Sponsored by

Three’s the magic number Trybike is the latest and most cutting edge development in the balance bike market, the dream invention of two Dutch cycling enthusiasts.

All about feelings

The unique new My Feelings Crinkle Toy from Taf Toys is the perfect companion for little ones. oring

love expl As baby grows and develops, he will and sweet res textu ly crink ities, activ the playful developory illustrations, which will aid his sens ce. It can ligen intel l tiona ment, motor skills and emo , ding stan freeor oor fl the on at fl be played with to es babi e ensuring it is a fantastic aid to encourag ngthe stren turn in , skills practice their tummy time This cles. mus lder shou and ing their head, neck plastic rings crinkle toy is lightweight and features and cots. seats car s, so it can be attached to pram

The steel range offers a 2–in-1 experience for toddlers, adapting easily from a threewheeler to a two wheeler. As well as being hugely stylish in terms of design, these bikes are also highly functional, teaching young children the art of balance and co-ordination - setting them firmly and confidently on the cycle path to a healthy, active lifestyle.

The new white vintage steel balance bike is the latest edition to the highly successful Trybike collection, for which Hippychick is the exclusive UK distributor. Balance bikes continue to remain a key trend in toys for toddlers, with experts supporting a no pedals learning experience as the most effective way to teach young children the art of balance and pave their future path to a greener way of travel.

Launched last year in pastel shades, the new vintage steel white brings a new and bright addition to the range. ‘It’s gender neutral and though the styling is vintage, the white adds a clean, modern dimension too’ says Hippychick’s Founder, Julia Minchin.

Tel: 01254 878454 Email: sales@halilit.co.uk

Web: www.hippychick.com/trybike

In full bloom

Bloomsbury Mill have arrived bringing a splash of colour to brighten any nursery. colourful

to bring the Inspired by parenthood and a passion ds: Tom and James launched imagination of a child to life, two frien knowledge but years of gory cate ed Bloomsbury Mill. With limit rience the concept was sourcing and brand development expe where our easy-care born. “It has been an exciting journey, st engaging children in whil lies fami products make life simpler for bedtime.” says Tom. By more fun and comforting moments at d has gone from strength to adopting this core purpose, the bran Gemma Atkinson and ding strength and counts celebrities inclu Sarah Jayne Dunn as fans.

Social media and highly positive customer and consumer feedback has also driven popularity and enabled expansion of a range which now includes: gifting, baby n essentials (such as super soft 100% cotto range nal origi their and kets) blan and muslins As rs. of vibrant children’s duvet cove n signatories of the 2025 sustainable cotto ile Text with ner part now they challenge, inable Exchange and will deliver more susta To find .

2020 ut ugho focussed innovation thro Mill ury msb Bloo ing stock t out more abou contact: products and to meet the team please ymill.com Email enquiries: hello@bloomsbur Telephone: 020 8798 0249 Web: www.bloomsburymill.com

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06/03/2020 15:36

Sponsored by

new!

Pick up a penguin

Bickiepegs introduces new Peggie the Penguin Sensory Teether.

Bickiepegs celebrate their 95th year with a new arrival - Peggie the Penguin, the new sensory teether!

As experts in teething and recommended by healthcare professionals since 1925, Bickiepegs are delighted to introduce Peggie the Penguin Sensory Teether to soothe sore gums.

Designed to stimulate touch, vision and oral development, Peggie supports good oral formation of gums, teeth and jaws, whilst stimulating tongue control.

Peggie is designed to reach both front and back gum areas.

To help keep her clean, Peggie the Penguin comes complete with safety ribbon and clip. RRP£8.99.

Web: www.bickiepegs.com

The Home of Classic Characters Rainbow Designs are launching a series of beautiful new wooden toys this year across two of their much loved anniversary brands.

The classic tale, Guess How Much I Love You, celebrates its 25th Anniversary in 2020 and to celebrate Rainbow Designs will be adding a number of new wooden toy formats to the hugely popular collection. Alongside a new Wooden Shape Peg Puzzle and a Guess How Much I Love You Box of Blocks, featuring a selection of shaped wooden block in a variety of pastel colours, there will be a new double-the-fun new Wooden Pull along which features both Large Nutbrown Hare and Little Nutbrown Hare. There will also be a beautiful new Balancing Toy with wooden pieces including Little Nutbrown Hare, a heart, clouds and stars to balance on a beautiful wooden-shaped moon with an illustration of Large Nutbrown Hare and the sentimental wording ‘I Love You to the Moon and Back’.

Spot the Dog is also celebrating a major milestone this year as he turns 40! New wooden toys joining Rainbow’s Fun with Spot range include a Box of brightly coloured Wooden Blocks, a Wooden Pull along and a Wooden Shape Peg Puzzle. There will also be a fun-packed Wooden Balancing Toy and Spot Bowling Set both featuring Spot’s friends, Tom the Alligator, Steve the Monkey and Helen the Hippo as well as other wooden pieces including a butterfly, a bird, colourful balls and a sun with cloud.

Tel: 01329 277300 Web: www.rainbowdesigns.co.uk

Buckle up ready for take off!

The Kids Kargo Isofix Car Seat Travel Pod has finally arrived... perfect for newborn babies to 13kg (or approx 12-15months).

The Travel Pod can be secured with Kids Kargo’s Isofix base or belt and includes a protective head-hugger, UV protection hood and cosy padded foot cover adding value for money. The threepoint harness hosts padded crutch and shoulder straps. The Travel Pod is compatible with the Duellette, Duel, Jogger and New Glider Collection. Available from March 2020.

Direct Dispatch or FOB to retailers or distributors.

New twist with Munchkin Munchkin introduce new Mix & Match Bite Proof Sippy Cup

Playing with food can get messy, but what about playing with sippy cups?

Encourage little one’s creativity with Munchkin’s new Mix & Match sippy cup. Designed with three twistable sections, toddlers can mix and match characters to create their own special cup. Challenge them to match correct characters together, or mix it up for fun combinations!

And each cup features a spillproof, bite-proof spout, so you never have to worry about the mess. The cup completely dissembles making it easy to clean.

Web: www.munchkin.com

Tel: 01234 750333 Email: info@kidskargo.com

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The brand that parents trust www.clippasafe.co.uk 06/03/2020 15:37

THE

BABYSTYLE TROPHY A NEW CHALLENGE CUP PROVIDED BY BABYSTYLE TO CELEBRATE THE 22nd YEAR OF THE NURSERY TODAY GOLF DAY

To encourage the golfing crème de la crème of the Nursery industry, Nursery Today introduces The BabyStyle Trophy. To be a winner be a part of a day of golf and essential networking.

The team four-ball has always been closely fought and up until now each team member has received a handsome memento of a great day’s golf.

Now the company they represent as winners of the four-ball competition will hold this handsome trophy in their showroom/office for one year as proof of their participation in this wonderful sport.

MAKE A DATE IN YOUR DIARY Tuesday the 2nd June, Puckrup Hall, Nr. Tewkesbury and just a couple of minutes off the M5.

Cost £100

For full details contact Malcolm Naish on 01442 289930 or email malcolm@lemapublishing.co.uk to book your team’s place.

Sponsored by

new!

Classic decor Enesco launches new Peter Rabbit Wall Plaques.

In a brand-new product format, contemporary gift retailer, Enesco, is proud to introduce its latest offering within its licensed Beatrix Potter collection.

Designed to help bring the pages of Beatrix Potter’s stories to life in your customers’ homes, this new collection of Peter Rabbit Wall Plaques are the perfect pieces for fans to adorn their walls, or for parents to use as nursery décor in their little one’s bedroom.

Equally, making a lovely thoughtful gift for new parents welcoming a baby into the family, these brand new wall plaques feature the best-selling characters from Beatrix Potter’s much-loved tales, including everyone’s favourite bob-tailed bunny rabbit, Peter Rabbit himself.

The collection includes plaques featuring Peter Rabbit, Mrs. Rabbit and Peter Rabbit, Jemima Puddle-Duck and Benjamin Bunny. Each character is embossed, helping to bring them to life, and the tile includes an inspirational quote from the famous tales.

Each plaque perfectly complements the other, so customers can mix and match, creating a collage arrangement that works to their tastes and within the space available. With classic heritage designs that add a touch of nostalgia to any home or nursery room, these pieces are expected to sell out fast, so hop to it and order without delay!

Ergonomically minded

Grabease cutlery were developed in the founder’s kitchen in 2016 for her baby.

occupational self-feeding cutlery recommended by Grabease are the first ergonomic safe narrow for tiny, and long too are that les hand ry has therapists. While traditional baby cutle . The short drop mind in s ally designed with those hand clumsy baby hands, Grabease are actu urages developenco use d inue cont ral hand grasp and shaped handle is perfect for baby’s natu re a choke ns the pincer grasp. Grabease also featu ment of fine motor skills and strengthe mouth and their into one from sticking the utensil too far protection barrier that prevents little gagging. no MOQ from bébélephant.

Available in a variety of colours, with Tel: 020 8202 1467 Email: info@bebelephant.com

Cool Summer Coming soon to the UK market a revolution in sleep safety.

The Award-Winning Cot Cool circulates a gentle flow of cooled fresh air around a baby’s sleeping space.

Innovative technology inside the Cot Cool converts the surrounding warm ambient air to cool fresh air without the use of water or other refrigeration liquids.

Soothing white noise from the Cot Cool mimics the sound of the womb and can help babies to sleep. The Cot Cool is compact and portable perfect for use at home and away. Winner of the 2019 BPA Concept and Innovation Award.

Tel: 07967 085927 Email: info@cotcool.co.uk Web: www.cotcool.co.uk

Web: www.enesco.co.uk

Baby’s mattress matters

ClevaMama is delighted to announce the launch of their new extensive range of highquality mattresses designed to provide a secure and comfortable night’s sleep.

Sleep is vital for a baby’s growth and development, and a baby can sleep up to 18 hours a day, so choosing the right mattress is important.

ClevaMama is already well known for its unique and advanced ClevaFoam technology the only mattress scientifically proven to support a baby’s growing body and help prevent Flat Head Syndrome, and now they’re introducing four new, quality mattresses:

ClevaFoam Pocket Sprung - with durable pockets spring it adapts to the changing weight of the child as they grow.

Cool Gel Mattress - designed to disperse body heat and create a cooler sleeping surface, by reducing heat retention.

Anti-Allergy Mattress - anti-fungal & anti-mite barrier with a 100% waterproof layer AirGo Support Mattress - the adaptive foam pillars and reinforced anti-roll frame

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gives added support and security.

All of ClevaMama’s mattress range are available in Cot and Cot bed sizes, hypo-allergenic with a breathable core, provide firm support for baby and come with a 3-year guarantee. The new additions will complement and expand the ClevaMama existing range, check them out at Harrogate 2020.

Tel: +353 1 8770724 Email: info@clevamama.com Web: www.clevamama.com

The brand that parents trust www.clippasafe.co.uk 06/03/2020 15:38

new!

Take an upgrade Baby Jogger are upgrading their iconic strollers with new features to help parents and baby’s comfort.

City Elite 2: All new design of the City Elite 2 staying true to the Baby Jogger signature style for parents who want to live life without compromise. With large all-terrain wheels, 3-wheel design with now all-wheel suspension, adjustable handlebar and calf support, folds simply with the signature one-hand fold with auto-lock.

The new City Mini GT2 Double, uncompromising agility on any terrain with two. Now featuring, all-terrain wheels with all-wheel suspension, New adjustable calf supports, converts into a travel system with a compatible adapter.

Sponsored by

Check out the Capsule Collection

Red Kite are very excited to show off their new Nursery Fair.

Capsule Collection at the Harrogate n of soft muted tones and fabrics

This year Red Kite will showcase the new home collectio d concepts. designed to complement modern homes and deliver style with designer develope Tel: 01454 326555 Web: www.redkitebaby.com

Tel: 02032490835 Web: www.babyjogger.co.uk

Create a nest with love Babymoov are launching the next generation Lovenest anti-flat head baby pillow now with new, improved benefits and unique fabric technology!

Lovenest Natural is now 100% organic cotton thanks to naturally anti-bacterial stitched copper thread through the pillow to ensure absolute hygiene, thermo-regulating fabric and even greater softness.

The inner foam is perforated too for perfect ventilation of babies head when laid down. Lovenest Care is still machine-washable at 30-degrees and includes a non-slip back for good grip on the sleeping surface.

Email: sales@babymoov.com

ture A crib designed for now and the fu Neospace Winner of a Paris Design Award, the available, with Bedside Crib from Babyhub is now free shop samples for retailers. space is made from Rainforest

le products, the Neo Meeting parent’s desire for sustainab aining no fire a luxurious coconut coir mattress cont with , pine ed fi certi FSC Alliance and retardant chemicals. to attach to including a unique, patented ‘bridge’ The Neospace is packed with features e can be spac Neo the last, to gned Desi for reflux. the parent bed and an easy tilt function and a child’s bench seat. used as bedside sleeper, standalone crib is in the UK n and influencer engagement, stock paig cam PR Supported by a consumer lephant. for retailers to order now from Bébé 2 Call bébélephant: 0844 858 979 com ant. leph bebe Email: info@ Web: www.babyhubshop.com

nursery today New Products.indd 6

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06/03/2020 15:38

BPA notice board See us in Harrogate!

The Baby Products Association team is gearing up for the UK’s only baby trade show at the end of March – Harrogate International Nursery Fair - and looks forward to meeting industry colleagues and sharing the latest news and information regarding membership and child safety issues.

Car seat safety booklet

Robert Anslow M anaging Director If you r company is a me mb er of the Bab y Pro duc ts Ass ocia tion and you are not cur rently receivin g me mb ers ’ e-bulletins wit h industry upd ates , but would like to, ple ase em ail juli e@ b-p -a. org wh o will add you to the databa se.

www.thebpa.eu

After many months preparation and significant input from leading car seat manufacturers and industry experts; the Association is delighted to launch its new Car Seat Safety Advice Booklet at Harrogate (this will also be available to download from the website). The booklet will provide both the industry – suppliers and retailers – and also parents and carers using the products with the most up-to-date information regarding child car seat legislation, safety advice and information.

Robert Anslow, managing director of the Association, explains: “After listening to our members and our members’ retail partners, we became aware that there is huge confusion and contradiction particularly in light of new legislation. We felt that it was our duty, as our member base represents the majority of car seat manufacturers, to produce a document that harmonises the UK car seat industry combining the fact based views of most car seat brands into one document that everyone agrees to stand by as a position of truth.”

Do you have a query regarding safety standards / regulations?

The Baby Products Association is in Primary Authority Partnership with Nottinghamshire Trading Standards and members can take advantage of free information and advice regarding the safety of their products; together with any problems associated with their own local Trading Standards offices. This can include complaints, RAPEX listings and queries regarding product standards and regulations.

Party Time

The Baby Products Association is delighted to join with other favourite brands exhibiting at Harrogate to sponsor the return of the much enjoyed and anticipated Harrogate Party Night. This event – which is free for all retailers and buyers attending the show (with a nominal charge for exhibitors) takes place at the Majestic Hotel from 7.30pm until midnight on Sunday 29th March and includes a quality buffet, free drinks (beer, wine and soft drinks until 10.30pm) and a fabulous live band.

Julie Milne, membership and technical manager for the Association, comments: “Harrogate really does bring out the very best in everyone in the industry and it’s fantastic to see so many companies collaborating to deliver what promises to be another fabulous Harrogate Party. We hope that everyone joins in with the spirit of the event and turn out in their hoards!”

Full information about the event and ticket reservations for exhibitors are available on the website – www.nurseryfair.com/partynight

International UK Pavilions China – July 2020

The Baby Products Association has just released its information pack and booking form for the UK Pavilion at CBME Shanghai which takes place at the NECC (Shanghai) China from 15th to 17th July 2020. This show has proved extremely fruitful for British companies wishing to expand into the lucrative and fast-growing Chinese baby products market. Last year, the show boasted 3,600 exhibitors and over 110,000 visitors and in the words of Simon Anslow, UK Pavilion organiser, ‘is on a scale unrivalled by any other in the world’.

China is recognised by the Department for International Trade (DIT) as one of the highest growth countries for British export opportunities and as such there are Trade Access Programme (TAP) grants for eligible British companies exhibiting at the show.

For more information about this show including booking forms and TAP grant forms, visit www.b-p-a.org or visit the Association at Harrogate.

82

A representative of Nottinghamshire Trading Standards will be available on the Baby Products Associations stand at Harrogate International Nursery Fair (specific dates and times to be confirmed).

Please feel free to drop by – or if you would like to make an appointment, please contact Julie Milne – julie@b-p-a.org Visit the Baby Products Association on Stand Q102

Germany – September 2020

As previously reported, Kind + Jugend is undergoing changes to its hall plans for the 2020 show, which takes place from 17th to 20th September.

The Association has very recently been informed that the UK Pavilion area will now be located in Hall 2.2, instead of Hall 4.1 which will no longer be utilised for this event.

This is part of other proposed hall changes to be implemented by Koelnmesse this year and the show’s team will be visiting the Baby Products Association at Harrogate in March to refine details of the new Pavilion area on offer.

Booking information and forms will be available as soon as this discussion is finalised and previous exhibitors will be given priority to reserve space before it goes onto general sale. Again, there are TAP grants available for this show (more information on the website) – and of course come and see one of the Association’s team at Harrogate to discuss your requirements.

nursery today

BPA Notice Board.indd 1

06/03/2020 15:40

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