Issuu

MARCH 2017 ISSUE 06 VOLUME 20 Independently audited. ABC circulation of 4443 1 July 2015 to 30 June 2016

360° of spin. 360° of snuggles. meet spin 360™ I’m a 360º turning traveller that spins front, back, and in between because everything should make trips and transitions easier. I snuggle up to 18kg facing rearward or forward because everything should make life safer.

easy in, buckle and spin

easy out and about

simply brilliant.

For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

Front Cover.indd 1

07/03/2017 14:55

,6/B$G B7R\V 1 3OD\WKLQJVB [ B+L5HV SGI

Â‹ OV\Y 7VY[ *LU[YPJ 3VNPZ[PJZ

Â‹ )VUKLK >HYLOV\ZPUN *-:7

Â‹ 4\S[P *OHUULS 9L[HPS +PZ[YPI\[PVU

Â‹ ;9(* YLHS [PTL HJJLZZ [V `V\Y Z[VJR HUK VYKLY WYVJLZZPUN

Saves time and cost in your supply chain

Sell your product from Port to DC, store or consumer

Defer VAT & Duty payments until after you make the sale

Valuable information at your fingertips

>(2, <7 ;6 ;/, -<;<9, 6- 36.0:;0*: e *65;(*; ( 4,4),9 6- 6<9 ;,(4 ;6+(@

*HSS VY LTHPS WVY[ JLU[YPJ'PTWVY[ZLY]PJLZ JV \R 04769;:,9=0*,: *6 <2

Import Services.indd 1

01/03/2017 09:26

contents the team Editor Penny Franks penny@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Re g ul a r s

MARCH 2017 ISSUE 6 VOLUME 20

Contributors

News file Retailer Pro 12 p Talking Sho 30 apshot Supplier Sn 64 cts New Produ 90 ssociation Products A y b a B 94

Gro Miriam Moody takes us through corporate fundraising

Gfk

Shop matters with NSG

Ross Hewitt Blagging bloggers or incredibly inspiring influencers? Ross delves deeper.

Design Production Director Paul Naish paul@lemapublishing.co.uk

p16

Publisher Mark Naish mark@lemapublishing.co.uk

Managing Director

Intelligent Retail David Fairhurst takes us through local search engine optimisation and mobile devices.

Cover Story

Malcolm Naish malcolm@lemapublishing.co.uk

Circulation Robert Thomas robert@lemapublishing.co.uk

Joie Baby

Features 16

Wheeled Goods & Accessories

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.nursery-today.co.uk

Wholesale

Safety

Wooden Toys

Eco Friendly Products

Show Preview 34

Subscription per annum: UK £40, Europe £50 (surface), £60 (airmail)

Harrogate International Nursery Fair

A member of the Audit Bureau of Circulation

p34

It’s showtime - we bring you a full round up of what to expect this year.

p78

Cudledry.indd 1

06/03/2017 11:03

editor’s letter www.nursery-today.co.uk Twitter: @nurserytodaymag

Th is y ea r t h e sh “ o w w ill sp re ad ac ro ss fou r h a lls – a ll

o f w h ic h are p e are now officially in rremember this is also the ac ke spring and one thing h home to the coveted BANTA ex h ib ito r s w a it d w it h this season represents is aw awards (sponsored by w elco me y ou an in g to the opening of the N Nursery Today). As the trade d o f cou r se t h is is y ou r op doors to our beloved UK trade show sh show is now mid-week p o rtun ity to from Tuesday 28th – Thursday 30th (T (Tuesday to Thursday) the get t h o se a ll - im March. Pa Party and Awards night, p o rtant sh o w o ffer s! There has been much debate and wh which usually takes place at discussion lately with regard the th the Majestic Hotel on the Harrogate International Nursery Fair Su Sunday evening, will be and I for one am keeping an extremely re replaced by a free drinks positive and open mind to this year’s event. reception followed by the awards From a personal perspective, I’m excited presentation on the first day of the show. and looking forward to being amongst This will take place in the stunning Royal like-minded people, seeing and experiencing Hall of the Harrogate International Centre great new product ranges and launches and as soon as the show closes on Tuesday 28th looking to spot what will be trending in the March. coming year. Harrogate is our only UK This event is open to both visitors and trade show that provides us all with these exhibitors who are warmly invited to come opportunities. along, enjoy free drinks and canapes and We all know that there are some key celebrate with industry colleagues who are brands not exhibiting this year, but did you lucky enough to win an award. The event know that there will be approximately 50 will also announce the winners of the new exhibitors attending and perhaps just as Concept & Innovation Awards. I am sure many new product launches? That’s you will find this event the perfect way to fantastic news for anyone who is looking for end your first day at the show and I look something different, perhaps not seen before forward to seeing you all there. and potentially the next must have products! Want more? Not a problem. You will be While on the subject of brands, can I able to attend valuable seminars while at the point out however that they are present. For show. As well as providing a one-stop-shop example, are you looking for stylish wheels for nursery retailers and buyers, Harrogate that are brand names? Then check out International Nursery Fair once again offers BabyStyle, Venicci, Redkite, Peg Perego, a fantastic line up of speakers with a Bebecar, Hauck, Obaby and Otti Prams. Seminar Programme on pertinent industry These are just a few examples, with brands topics. also represented in many product categories, Organised by the Baby Products such as nursery furniture, bedding, infant Association carefully chosen experts for and pre-school toys and safety products (to 2017 will give both visitors and exhibitors an name but a few product categories!). insight into consumer habits and how to This year the show will spread across communicate with them to get the very best four halls – all of which are packed with out of business. exhibitors waiting to welcome you and of For example, Anthony Williams of course this is your opportunity to get those leading market research company GfK will all-important show offers. Again, we will discuss how brands can maximise experience many of those exhibiting opportunities in retail. He will explain the providing offers to visitors who attend that consumer habit to seek richer retail won’t be available to you elsewhere. experiences rather than simply acquiring Furthermore, it doesn’t all stop there – new products and the intense competition

”

for loyalty. Expert media planners and buyers, Generation Media, has completed a study to identify key lifestyle and belief variations amongst mums with children under five and as a result, has divided them into six different groups. Nadia Khaldi will explain how businesses can optimise this information. Harriet Shearsmith of Toby & Roo will explain how to utilise and maximise social media to reach your target audience and how to work with social influencers to grow your brand. Working with mummy bloggers is a hugely popular and successful method of engaging with consumers and finally Sara Ludlam of 3Volution will explain how to turn clever innovations into commercial success. She will explain the ins and outs of patents, copyright, trademarks and registered designs and how they can make the difference between commercial success or failure. These seminars are free to attend and take place in Hall M on Tuesday 28th and Wednesday 29th. Full details are available on the website. You’ll find a full preview in this issue to assist you in pre-planning your visit and remember to pre-register to attend at www.nurseryfair.co.uk where you can also find further information. Looking forward to seeing you all there!

Omnio – the full size stroller with a compact fold and wearable design w w w . h i p p y c h i c k . c o m

0 1 2 7 8

4 3 4 4 4 0 nursery today

news Date Shift Announced for the 2017 ABC Kids Expo All Baby & Child Corporation (ABC), the parent company of the ABC Kids Expo, has announced a slight shift in 2017 show dates in order to better accommodate event attendees. The new dates and show times for 2017 ABC Kids Expo are as follows: October 17th and 18th: 9 a.m. to 6 p.m. October 19th: 9 a.m. to 5 p.m. New exhibitor move in dates are as follows: Exhibitor move in: October 14th-16th, 2017 The change to the new 3-day show format was made in an effort to decrease time and expenses related to exhibitor move in and move out, to avoid exhibitor setup during the Jewish holidays, and to eliminate a day of travel-related expenses for attendees. For complete show information and registration, please visit Web: www.theabcshow.com

Dorel UK appoint Azaria PR

Dorel UK are delighted to announce the appointment of Azaria PR as their new agency. Azaria, a specialist ard to taking on the five Dorel UK nursery PR agency, are looking forw Tiny Love and Baby Art. 1st, ty brands: Maxi-Cosi, Quinny, Safe

Sleepyhead launches in Harrods Sleepyhead of Sweden is delighted to announce their launch of Sleepyhead at Harrods from February 2017. Starting their partnership in true style, Harrods has welcomed Sleepyhead into store with a magical pop-up event - a must-see aesthetic delight for local London Mums. As part of the exciting launch, Harrods will be exclusively offering the “Night Night” pod plus and cover, by the famed Swedish brand Mrs. Mighetto.

Major brands explain new car seat regulations at Harrogate

There is considerable confusion abou t the new regulations concerning child restraints and booster seats, espe cially since the new Regulatory supplement was entered into force on 9th February. The Baby Products Association is work ing with major car seat manufacturers at Harrogate Internat ional Nursery Fair to give clarity to both retailers and anyone involved in this sector of the industry. A number of leading brands will be attending the show with the specific aim to educate visitors abou t the new regulations; plus safety in general in relation to these products. This currently includes Cybex from Columbus Trading Partners and Max i-Cosi from Dorel, with further companies to be announced. These stands will be an important port of call for anyone serious about their business and wanting to ensure they give their customers correct advice from an infor med position. Visit Hall M at Harrogate Internationa l Nursery Fair for more infor mation. Don’t forget to register online at www.nurseryfair.com

Web: www.doreljuvenile.com

BreathableBaby launches Tiny Tatty e Teddy rang e Group, BreathableBaby has launched

Teaming up with the Carte Blanch and crib liners. a new range of ‘Tiny Tatty Teddy by BreathableBaby’ cot branded Tiny the launch The company will y Fair in Nurser the at designs Tatty Teddy Harrogate with a view to roll out to retail for late Spring. The range will include two and four sided cot liners plus a crib liner and sits perfectly alongside the current BreathableBaby Twinkle Twinkle, Heritage and Mix ‘n’ Match portfolio. For more information on the Tiny Tatty Teddy by BreathableBaby range, please contact Rachelle Harel – rachelle.harel@ breathablebaby.com

Bit of a Shnuggle for the Dragons

Shnuggle made their TV debut on Dragons’ Den on Sunday 12th February where viewers saw husband and wife Adam and Sinead Murphy pitch for investment in front of the fearsome five! After what felt like a lifetime of silence, Adam and Sinead delivered their pitch before inviting questions from the dragons. This was when Touker Suleyman asked if he could come and see the products – and without warning, took a run-up and launched himself into ‘Dreami – TheClever Baby Sleeper’ which has been designed as baby’s first bed. Having recovered from his Dreami episode, Touker made an exciting offer, which after the customary walk to the back of the room and a brief negotiation, was accepted.

The Baby Show back at NEC The Baby Show is back at the NEC, 19th -21st May 2017. Now in its 15th year, The Baby Show series (which also takes place in March at ExCeL London and October at Olympia London) is going from strength to strength, attracting over 70,000 visitors with a total visitor spend of £39 million over its last three shows. With over 200 exhibitors per show, including major retailers, manufacturers as well as independent boutique brands, it is a major shopping destination for new and expectant parents who benefit from buying all their baby essentials conveniently under one roof. 98% of visitors per show have never attended the show before. For more information on how you can get involved, email russell.rule@clarionevents.com or call +44 (0)20 7384 8125 www.thebabyshow.co.uk

nursery today

sponsored by hardenbergco.co.uk 01785 503 305

Gertie’s coming to the UK SweetDreamers, the team behind the multi award winning Ewan the Dream Sheep, are thrilled to announce they have secured an exciting deal to distribute the brand new Gertie the Good Goose teether exclusively in the UK. Gertie is made from 100% pure natural rubber and is BPA, Phthalate and PVC free. Gertie is soft to touch, lightweight, has a slight vanilla scent and has contrasting colours for a quick and easy visual focus. Designed to entertain little ones too, Gertie has a lovely quack when squeezed, so babies will soon identify their toy’s magical sound.

Keeping baby socks on! w Ne ner s sig De k On e c l So vailab ! a

w no

Email: harry@sweetdreamers.co.uk

Join us for free drinks and a bit ! of BANTAa midweek show this year,

Alongside the new format of also announces a Harrogate International Nursery Fair Products change to the presentation of the Baby TAs and Concept & Innovation BAN – rds awa Association’s annual industry event. – which traditionally take place at the of the show (Tuesday 28th March) all day rst fi the on ness busi of At close the stunning Royal Hall of the exhibitors and visitors are invited to be y free drinks and canapés. This will Harrogate International Centre to enjo d sore spon n agai once are h whic TAs followed by the presentation of the BAN Concept & Innovation Awards, by Nursery Today magazine and the n. lutio sponsored by law firm 3Vo

New product launches at Baby Brands Direct Brand leader Munchkin has launched an addition to its phenomenally successful Miracle Cup range with a stainless steel version. Appealing not only to the environmentally friendly consumer but also those wanting a toddler cup with insulating properties; it’s also easy to clean and highly durable. Also launching this month are additions to the weaning range via the scooper spoon (wider bowl area to facilitate natural sideways feeding motion), squeeze spoon (holds up to 5 ounces of puréed food) and Go Mash (masher with silicone lid that doubles as a suction base to hold bowl)! All these new lines are available to the independent trade through exclusive wholesaler Baby Brands Direct. Web: www.babybrandsdirect.co.uk

Cosy little slipper socks!

Dribble fre free bibs! w Ne ner ns sig De ble O ib ble Dr availa w! no

...Become a stockist of our award winning range... www.sockons.co.uk All products are supported by a comprehensive press and pr campaign.

nursery today

news Show your support Miriam M ii M Moody, d C Corporate Fundraising Manager, Lullaby Trust takes us through corporate fundraising.

ith a longstanding relationship of over 15 years, working with charity partner The Lullaby Trust is ingrained in the culture and business at The Gro Company. Here Miriam Moody, Corporate Fundraising Manager at

The Lullaby Trust tells us a little more about how important corporate relationships are to the charity and how they enable the work they do. “The Lullaby Trust provides specialist support for bereaved families who have lost a baby suddenly or unexpectedly, conducts research into the causes of Sudden Infant Death Syndrome (Cot Death) and promotes safer

Baby K’tan is hip healthy The International Hip Dysplasia Institute (IHDI) has acknowledged the Baby K’tan Baby Carrier as a “hip-healthy” product when used as directed. This acknowledgement will sit alongside the brand’s ASTM Sling Safety standard approval and EU safety standard certification. With safety as their top concern, Baby K’tan are thrilled to be able to add this acknowledgement to their brand and look forward to many more years of happy and healthy babywearing! Web: www.babyktan.co.uk

Get your March offer! Baby&More are offering a 10% discount off all trade orders* placed in the month of March. Simply quote Spring when placing your order. For stages including weaning, feeding, teething and more, Baby&More offer a bespoke selection of bright, fun products that have been tried and tested by parents to offer the best solutions. As well as saving Mum’s valuable time looking for the perfect bib or teether, etc, retailers can be assured that all products in the Baby&More portfolio are of the highest quality and excellent value. To see the full range and open a trade account visit www.babyandmore.co.uk * subject to standard T&C’s of sale

sleep for babies. Approximately five babies die each week in the UK from Sudden Infant Death syndrome, making it one of the leading causes of death of infants under one. “Corporate support is very important to The Lullaby Trust, although we receive support from a variety of organisations we often make the most impact within the nursery industry, due to the obvious synergy between us as a charity and the sector. The Lullaby Trust is relevant to every family who has a baby in the UK. With over 700,000 new births in the UK every year, it is vitally important that we get our life saving messages and advice to these families. “Our corporate partners The Gro Company, Moba and Kiddy help disseminate our advice through backing our campaigns on social media, displaying our content on their websites, fundraising initiatives and including our logo on their products and packaging. All three of our corporate partners will be getting involved in our awareness campaign Safer Sleep Week March 13-18th and promoting our advice to parents. “Cause related marketing commonly benefits businesses, as consumers are more likely to purchase a product related to a cause, than a similar product with no charity association. Working with The Lullaby Trust can increase the level of trust parents have of a brand “The Gro Company in particular, have made a huge contribution to The Lullaby Trust, raising over £900,000 for us in the 16 years that they have been supporting us. The money raised has gone towards multiple research projects, the running of our help line, the creation of numerous information materials and extending our bereavement support. “In the future we hope to work with more companies who are passionate about safer sleep and the welfare of babies, to continue to get our messages out to the right audience. Although the rates of SIDS have reduced dramatically in recent years, cuts are being made to health visitors and parents are finding it harder to access information, relying on retailers and products more and more to give them the right information. This is why it is important for us to work with the nursery industry to make sure our messages aren’t forgotten.”

nursery today

Warmest Greetings from CBME China 2017

CBME China, one of the world’s largest trade fairs for child, baby and maternity products and services will feature 2,600 exhibitors and 4,000 brands in Shanghai, China in 2017. Distributors, wholesalers, retailers, manufacturers and other key players in the children baby and maternity products and services industry will gather under the same roof. As a visitor, you will have a series of benefits by attend ing: • One-stop comprehensive shopping services for industry buyers as the show covers every sector of the industry;

See global new trends;

Find new suppliers or maintain relationships with existing suppliers; • Participate in engaging activities to assist you in developing your indus ustry try knowledge and skills; • Start your own business by doing OEM/ ODM services in CBME China. How to attend CBME China? Simply register before 30th April and be their VIP guest. Login www.cbmexpo.com/ en/register. Enter promo code to qualify “INT-MED17-085”.

Got the right mix of traditional and innovative? (and a twist of difference)

bébélephant

Find out more www.bebelephant.com • info@bebelephant.com • 020 8202 1467 Bebe Elephant.indd 1

28/02/2017 09:34

feature CHICCO

Dreamy partnership for Chicco and John Lewis Baby specialist Chicco has launched a fantastic display in John Lewis’ flagship store on Oxford Street to celebrate the launch of its new Chicco Next2Me Dream side-sleeping crib and demonstrate the brand’s 0m+ sleep time expertise. aking over the atrium in the nursery section of the prime location store for 12 weeks, Chicco will be showcasing its award winning range of sleep time products pr including the original Chicco Next2Me in Circles Ci and Sky, fitted sheets, crib mattress protector, First Fir Dreams Baby Bear and Next2Stars projector. Fi This Th in-store activation plan has enhanced Chicco’s brand br positioning and reinforced Chicco Next2Me as as one of the ultimate and first choice in sidesleeping sle cribs. “Working in partnership with John Lewis Oxford Street has created a fantastic platform for Ox Chicco C to display our award winning family of

nursery today

sleep time products,” commented Holly John, Marketing Manager, Chicco. “The in-store activity has already resulted in an uplift in sales of our entire range and has proved to be the perfect platform for launching our new Chicco Next2Me Dream to John Lewis’ customers.” In addition to the in-store activity at John Lewis Oxford Street, Chicco is also back on TV with the original side-sleeping crib, Chicco Next2Me. Following the success of its ground breaking campaign last year, Chicco is once again investing in a significant TV advertising partnership on prime time TV. Web: www.chicco.co.uk

Book Your Stand Now

2IÂ²FLDO &KDULW\

B%62 B2O\PSLDB7UDGHB)9 LQGG Clarion.indd 1

02/03/2017 10:04

retail

BABYCARE

Keeping it in the family Babycare is an Irish family-owned company, established in 1974 offering a large range of nursery and childcare products. With over 40 yearsâ€™ experience selling baby-related products we talked to Director, Brendan Terry, to find out more. Tell us a little about BabyCare â€“ you first opened your doors in 1974, what was the inspiration to enter the nursery retail industry? Our parents Peter and Fidelma Terry first created BabyCare in the summer of 1974. They had been living in the UK and wanted to return to Ireland. They decided to set up a nursey shop stocking everything for babies from clothing to prams. At the time in Ireland, there were no one-stop baby shops as most retail shops had a corner of the shop selling some nursery items. They stocked many well-known brands of that time. Our parents retired almost 10 years ago and the shop and

nursery today

wholesale distribution business is now run by myself, my brother and sister.

Having been trading for over 40 years, you have experienced many notable changes within nursery. What would you say has had the largest impact? The largest impact has been the internet. Before the advent of the internet, a shop would be competing for business with other shops in your locality or nearby towns. Nowadays you are competing with the rest of the world.

Have consumer trends changed over the years? Yes they definitely have changed. Years ago

parents t tto b be would ld b be concerned d with ith th the purchase of a cot and pram only. Today, for example, car seat safety and car seats are top priority as everyone has a car. Customer tastes and trends have changed and parents-to-be are willing to try new products.

Is there a particular product category that performs well for you?

We do extremely well with car seats as we carry an extensive range of over 50 seats in store, plus we offer a car fitting service to all customers who purchase car seats from us.

Personally, I think parents buy more car seats than they buy pushchairs and prams. Car safety has become an important factor for parents.

How do you manage the product ranges that you currently stock – are brands important to you?

“ It ’s good to sour ce an d se ll produc ts outs ide th e box. We are alw ay s looking fo r so met hing ne w an d ex cit in g. ”

We find it important to stock brands but we are always trying to source new brands at the annual nursery trade fair in Cologne from countries across Europe. It’s good to source and sell products outside the box. We are always looking for something new and exciting. We like to offer our customers something that they may not have seen in other nursery shops. We are always looking for new innovative niche products that have flair too.

How important is social media to you?

have a website. h IIt’s as if ccustomers check oout your website firrst and see what yo you have online an and then they pay a vvisit to your store. Id do find websites dri drive footfall into one one’s shop. We use social media to let soc customers know cus abo about special offers, sale sales, new products, and we find that com competitions do exceptionally well on exce socia social media and make parents-to-be mak awa aware of your shop.

Do you feel we have sufficient innovation at present?

I think there is something new every year. Sometimes I wonder what more can one do to a pushchair and then something new comes along.

Are there any particular consumer trends that you are experiencing at present?

We find social media very important especially for launching new products or sale events even more so than conventional advertising. Most parents-to-be seem to be using some form of social media these days.

I find there are a lot more products related to the baby sleeping environment and also sleeping aids.

Do you use social media to drive customers to your store or website and if so, how successful is this for you?

We hope to launch an exclusive expectant parent event once every month or two months in our shop. The purpose is to help answer any questions that any future parent to be may have, offer special discounts and some free gifts to welcome their new baby.

We have a website for our shop and I find when customers contact us, one of the first questions they ask is do we

Finally, are there any exciting plans on the horizon?

nursery today

Cover Story: JOIE

Jump for Joie 2016 saw another outstanding year of growth for innovative nursery brand Joie having grown the company turnover from £15million to £30m in a single year. 2017 is already looking to continue this outstanding growth with the company projecting staggering sales of over £40m! n 2016 Joie customers welcomed a wealth of new products into the range, each with the unique features they have come to expect from Joie. Joie’s success is clearly built on a core range of multi-award-winning home and travel products and last year saw even more hero items make a big impact on their respective categories, especially car seats, where two of their biggest and brightest stars could be seen. Following on from the roaring success of the Stages car seat came the Every Stage and as its name suggests its one car seat that’s been designed and engineered to take baby from birth to 12 years of age, helping to make growing up easy for both parent and child. This incredibly adjustable seat can be used rear facing up to 18kgs and features the innovative Auto-Adjust system which see’s the side of the seat widen as the headrest is raised to follow a growing child. Hot on the Every Stage’s heals came the Spin 360, Joie’s first rotating car seat, that makes loading and unloading baby effortless! This practical feature really appreciated by parents with glowing reviews being received across all media platforms. Simple and secure fitting in the car is taken care of by the integral ISOFIX base and continuing Joie’s commitment to the extended rear facing use of seats it is suitable from birth to 18kgs, approximately four years of age rear facing! Along with a number of other

nursery today

great new products these star car seats contributed to 12 months of strong consecutive sales growth exceeding all targets for 2016 with huge growth in turnover by year-end for this multi-million pound Company. These great results were further underlined and really endorsed by consumers with the triple gold success Joie’s products had in the 2016/17 Mother and Baby awards. The Every Stage car seat, Litetrax 4 and Serina 2 in1, all three took top honours winning against strong competition in their respective categories. The Every Stage collected best group 1 car seat, Litetrax 4 best pushchair and Serina 2 in 1 best bouncy chair /rocker seat. 2017 looks set to be another exciting year of growth with Joie adding a number of new and innovative products to its portfolio across all categories. Building on Joie’s already strong and multi-award

winning car seat offering comes their first lie flat infant carrier the i-Level. As its name suggests it’s an R129 i-size seat, which easily adjusts to a lie flat position, being used rear facing from birth to 85cm. The Tri-Protect headrest with patented Intelli-Fit foam provides side impact certified

protection – along with the Grow Together multi-height headrest and harness system that adjusts simultaneously and requires no rethreading of the harness as baby grows. Itt comes complete with an ISOFIX base and the infant carrier is compatible with a range of Joie pushchairs including the Litetrax 4 and the new top of the range Chrome DLX. While i-Size remains a key element of Joie’s range, the ever-popular Stages group 0+/1/2 car seat receives a make over and an ISOFIX base to create an additional model called Stages ISOFIX. The seat now features Joie’s Guard Surround Safety panels for added side impact protection and the AutoAdjust side wings that see the seat widen as the headrest is raised to accommodate growing children. There is no compromise on comfort either with the lots

“ W h ile ire m a in s a key eSleizme o f Jo ie’s r an g e , t hent ever - p opula r S ta g e g roup 0 + / 1/ 2 c a r es rec eives a m ake o v se a t an I S O F I X b a seer an d c re a te an a dd it ion to mo de l c a lle d S ta g a l es ISOFIX. ”

of customisable d padding ddi you’ve ’ supportt and come to expect from Joie seats. The base is included in the package and allows a simple push button action to change from rear facing to forward. It has seven on the go recline positions and an integrated rebound bar, it’s also compatible with the Joie Gemm and Juva infant carriers. Alongside Joie’s car seats their travel products will see the addition of an ultra compact and lightweight stroller the Pact. Weighing in at just over 5kgs, it folds with one hand quickly and simply, and in to its own carry bag to make a handy little package which parents will find perfect for the smallest spaces on any mode of transport going. Even with its compact dimensions the sleek and sturdy stroller is feature packed. It has a lie flat seat and is suitable from birth right up to 15kgs; it’s also compatible with Joie Gemm and iGemm infant carriers using the adapters included. The multi-position backrest, adjustable leg rest, extending canopy with sun visor and all wheel suspension enhance baby’s comfort. Joie’s in home category is not being ignored either with the all-new Multiply further enhancing their popular highchair range. The ultimate in practicality the Multiply goes from highchair to mini table with every mealtime milestone in between

covered! It begins as a full recliner suitable from 6months through traditional highchair to booster seat, toddler chair and play table. With removable and washable fabrics and dishwasher safe tray insert, clean-up time is a doddle. Fully adjustable in all modes the highchair is compact and stands when folded making it easy to store. Managing Director David Welsh says: “Joie’s meteoric rise comes as no surprise when you see the wealth of fantastic products we have to offer todays parents. I’m excited to see what this year brings as we build on our success, communicating and engaging with all our customers to drive sales!” Web: www.joiebaby.com

Further growth to the team

To capitalise fully on the demand for the brand and its products the Joie UK team keeps growing with further enhancements to its sales, marketing and Customer Services departments. And so Joie is delighted to announce that Natalie Bassett has joined the team as a National Account Manager. She brings a wealth of sales knowledge and experience gathered over a number of years in the industry, most notably with iCandy. Natalie said; “I’m thrilled to be joining Joie and looking forward to working with the team, building on the success and helping drive the brand’s sales and growth forward.” David Welsh commented; “We’re committed to supporting and growing the business in the UK and Ireland for all. We’ll be constantly looking to strengthen the team in all areas as its crucial to our continued success. Natalie joins at an exciting time and I’m sure she’ll play a major part in that success!”

nursery today

focus WHEELED GOODS & ACCESSORIES

Wheel of fortune ransporting a baby or toddler when out and about isn’t as straightforward as it appears. Today, style coupled with function is an absolute must for any discerning parent pushing a pram, pushchair or stroller. Chassis style, function and fabric choices play a key role. Brands tend to dominate this sector, but we are also seeing success by new entrants. One example is Otti Prams, who have worked tirelessly behind the scenes to establish themselves. We asked Angus Bauer, managing director at Otti Prams how he feels that they are currently being perceived? “Breaking into the wheeled goods market is a monumental challenge for any small business. It is unbelievably competitive as you are up against huge established corporates with massive marketing budgets. “As a small business you have to carve out your niche, be brave and stay true to yourself. You have to tell your story and document your journey. As with most new businesses we have found that Facebook, Twitter and Instagram are crucial for getting our message across.” We asked John Barker of Pramland his thoughts on new entrants – does he feel that these have perhaps refreshed the sector? “I would say they have awakened an area of the market that has been dominated by a few products for the past few years. They have approached the market with a clear intent and a clear target market.” Angus understands how difficult it can be to establish a new brand into the world of wheels.

nursery today

“New entrants to the market are viewed quite naturally with a certain degree of caution so you have to work hard to engage with potential new customers and retailers to win over their trust. “Customer service is of course key. You have to communicate clearly to customers and to respond promptly to any questions they may have - even if that means working evenings and weekends. “We have been really lucky that we have had the backing and goodwill of Nursery Today, Mother & Baby magazine, Gurgle, The Sunday Times and The Mail on Sunday who each support our vision.” Independent retailer Gary Watts, WH Watts agrees that new entrants to the sector have proffered a difference for both retailers and consumers, especially when considering value for money. “Venicci has definitely been an eye opener and have done incredibly well, it just goes to show how important packages and price points are when launching and building a new brand. Brands are without doubt really important as most consumers want a branded product but new brands such as Venicci and Mee-Go have had an impact on the market by offering good value for money. What about trends? What are we currently experiencing? John feels it is possibly all about being proud to be seen pushing your wheels, but has noted that perhaps new parents are on a stricter budget! “We are still experiencing success with the ‘trendy brands’ like Bugaboo and the all new Joolz Day 2, which really hit the ground running when it launched in January,” said John. “We are also finding that our pram bundles are having a resurgence. Prams we can bundle with a car seat, isofix base, bag

Picture courtesy of BabyStyle

The wheeled goods category continues to grow and develop. Here we take a closer look.

“ True in n o vat ion

do es n ’t h app en o ften but w h en it do es t h e m a rket c erta in ly re a c ts . John Barker, Pr amland ”

and Footmuff are doing well as long as we can keep the price around the £600 mark. Maybe some parents-to-be are responding to the economy and the pound shrinking in their pockets?” Gary agrees and this is why he displays products as a complete package in the store. “Almost every wheeled product we sell is sold with a car seat. We package almost everything in the store that way as it helps us maintain our car seat sales, gives the customer a good deal and ensures that we actually make some money, which is, after all, why we go to work each day!” Of course, we had to find out whether this is still an innovative category. John told us: “I think sometimes we innovate for the sake of it and we claim something is innovative when really it’s not. “True innovation doesn’t happen often but when it does the market certainly reacts. We have had great success with the new Hybrid from BabyStyle – a truly innovative product born from a fresh approach to an age-old problem.” Gary also feels that at the moment innovation isn’t a strong area in wheeled. “Innovation does seem to be quiet limited at the moment and has been for a little while. However, that said, Dorel are bringing out a new Zapp which offers lots of options and the Mee-Go Milano offers something a little different and has been quite well received by consumers.” On a final note, remember, any parent looking at this category can find it to be an absolute minefield – this is where a good retailer can really come into their own. By offering a selection of choice, and of course your knowledge and expertise in this field, the results can be quite gratifying.

¨¥ ª

AWARDS 2016

]H %URQ

MUM APPROVED

AWARD WINNING

air

Terrain Push ch All st

Sleek and stylish, compact and versatile, the BRITAX AFFINITY 2 combines great looks with the flexibility you need for growing children. Compatible with Britax Römer infant carriers, carrycots and its own reversible seat unit, the BRITAX AFFINITY 2 gives you the ideal Travel System. Mix and match the frame and fabric colours to create your own individual pushchair.

EACH DAY IS UNIQUE. MAKE YOUR PUSHCHAIR UNIQUE.

www.britax.co.uk

Britax.indd 1

10/02/2017 11:41

focus WHEELED GOODS & ACCESSORIES

Zoom along

A timeless classic The Bebecar Stylo Class is a traditional sprung chassis, with steerable front wheels, giving an exceptionally comfortable ride for parent and baby. It has an elegant appeal with its 14” white wheels, but customers are offered the option of changing the wheels to give their pushchair a different look and feel: • White spoked wheels with a smaller diameter • Black spoked wheels with low profile tyres • Black City wheels, for a modern look The Stylo Class is available in a choice of fabrics, including the anti-stain Magic range, and the beautifully embellished Prive collection.

ABC Design has once again taken the awardwinning Zoom tandem and managed to improve on an already perfect design. For 2017, the company has re-designed the hoods to feature a zipped extension which now incorporates the parent viewing windows. This new sleek styling is further complemented by the newly designed wheels which give the Zoom an even more modern appearance. 2017 also sees the introduction of the universal accessory fitment system which allows the co-ordinating range of ABC Design accessories to be simply and quickly secured to all of the new 2017 range of pushchairs. With optional car seats, carrycots and Maxi Cosi/Cybex/Kiddy car seat adaptors available to add, providing even more seating configurations, the Zoom is set to be even more popular than ever. Tel: 01652 641491 Web: www.obaby.co.uk/abcdesign

Keeping it tidy My Elephant offers a stylish pram tidy made by mums for parents. A multi-functional organiser offering a universal fit to most prams, with either the adjustable shoulder strap or velcro side straps. The pram tidy features a detachable purse, perfect for storing valuable items, with unique headphone opening for listening to music when on the go. A deep insulated drinks holder designed to keep bottles upright plus a multi-functional storage compartment covered by a magnetic closure and handy zip pocket. There is also an added detachable storage bag with straps to secure to the pram, handy for storing nappies and wipes. Made with durable easy to wipe clean material.

Tel: 01692 408801 Web: www.bebecar.co.uk

Tel: 020 8202 1467 Email: info@bebelephant.com Web: www.bebelephant.com

To affinity and beyond mind, the Britax

nts in Designed with fashion-conscious pare ern design that mod h stylis AFFINITY 2 has a sleek and from birth when used able Suit fort. com and incorporates safety res an intuitive folding with a carrycot, the AFFINITY 2 featu it easy to fold and ing mak , system that locks automatically handed recline le sing ce, surfa ng transport. A large seati s children to travel in comfort adjustment and large carrycot allow to select from three base n at all times. Parents have the optio for the colour pack or soft ns optio iple model colours, plus mult preferences. goods, to fit every parent’s personal Web: www.britax.co.uk

nursery today

Time -upar System to preogop Book Modul

The Peg Pe Navetta Pop avetta Elite or includes the N o Pr , p-up Seat im Up Carrycot, Po ng bag gi an ch d an Seat Viaggio SL Car s. atching colour in a choice of m arrogate will H Launching at urway, be the new colo elegant Luxe Opal, an leather pale grey with white of s nt ce look ac . opal o. gpereg Web: www.pe com

%B0DJD]LQHB(OLWHB LQGG Peg Perego.indd 1

02/03/2017 09:59

focus WHEELED GOODS & ACCESSORIES

Along for the ride The Lascal BuggyBoard attaches to 99 per cent of pushchairs, prams and strollers, providing an easy way to travel by foot with more than one child. There are three designs available; the BuggyBoard Mini perfect for smaller or umbrella style strollers, the BuggyBoard Maxi featuring a larger platform, and the brand new BuggyBoard Maxi Plus which not only includes a spacious platform, but the brand new Saddle too. The ingenious Saddle is a foldable seat enabling little ones to rest their legs and watch the world go by. With both comfort and practicality in mind, the advanced design of the BuggyBoard makes it simple to attach, ensures a steady ride for every journey, and can be easily folded up and away when not in use. With exciting new designs coming later this year, this unique parenting gadget is sure to become a must-have parenting gadget for growing families across the UK.

xxx

All in a clickor 2 in 1 travel

The Venicci Range is available in a 3 in 1 system. All the models come in a variety of unique and sophisticated colours. Not only will this pram provide baby with upmost comfort, but it will ensure you have the most elegant and stylish system this year. The chassis is a lightweight aluminium frame for easy accessibility when out and about with baby. The easy click mode on the chassis makes swapping between different parts of the travel system very simple for new or experienced parents. Email: info@venicci.co.uk Web: www.venicci.co.uk

Ideal space saver Sleek, compact and stylish, the latest pushchair from Chicco, the MiniiMo, exudes practical elegance. At only 55x48.5x25cm when folded, the MiniiMo is the answer for parents seeking a pushchair that you donâ€™t need to think about. With a long shoulder strap that makes it comfortable to carry, the MiniiMo is excellent for travelling. Weighing in at only 6.2kg, its diminutive size means it fits easily into small spaces, ideal for planes, trains and cars alike. Suitable for babies right from birth, the MiniiMo houses a fully reclining back rest, along with swivelling front wheels for maximum manoeuvrability. All four wheels possess shock-absorbing technology to ensure complete safety and comfort for children. It also comes with a raincover for those wet weather days! Web: www. chicco.co.uk

nursery today

Web: www.cheekyrascals.co.uk

Always ready The ultimate set of wheels for growing families, the Britax B-READY is a fully functional all-in-one pushchair that offers total flexibility for parents. Not only the ideal single pushchair, the B-READY also transforms into a streamlined tandem pushchair and can combine an infant carrycot alongside a seat, two infant carriers, two carrycots or two seats, to create numerous configurations. Puncture-free tyres and swivelling, lockable front wheels make for easy manoeuvring, while an adjustable backrest and footrest allow little ones to sit or lie snugly in the pushchair. Easy to fold and store, the B-READY weighs just 13 kilograms in single mode. Web: www.britax.co.uk

dr a w a G o ld g p ro duc t w in n in

s Pushing trend System

The award-winning Push Me Fusion Travel range has been boosted with the introduction of the fabulous new Navy and Tan limited edition. Be on trend with modern navy fabrics combined with tan leatherette trims to make this a sure winner. The premium anodized chassis and deluxe car seat provides the elite travel system combination suitable from new born until young child. Supplied as the complete package, the Push Me Fusion has a 2 in 1 convertible seat to enable changing from seat to carry cot in easy stages. The seat can be forward or rear parent facing for peace of mind and also includes harness pads, full raincover, detachable bumper bar and practical shopping basket. Plus has been awarded Prima Baby Gold Award for best travel system under ÂŁ500. Web: www.redkitebaby.co.uk

Need accessories? For 2017 LittleLife has extended its collection of buggy accessories with the addition of three handy, new products. The Buggy Clip combines a robust stainless steel construction with a comfortable foam surround and is perfect for securely attaching shopping or toys to a carrier or pushchair. For parents wishing to deter opportunist thieves, the range will also include a lockable version. Ideal for locking prams to railings or outside shops, the Lockable Buggy Clip features an easy to operate, 3-digit combination lock. The updated range is completed by the addition of a new Buggy Cup Holder. Easy to attach to all types of prams, the Buggy Cup Holder has a large plastic cup holder for storing coffee cups or children’s bottles while on the go. Email: sales@littlelife.com

OhLaLa At only 3.8kg, the OhLaLa is perfect for parents on the go. However, its excellent manoeuvrability should not be confused with flimsiness; this stroller is designed to withstand even the most boisterous children! With an extra long shoulder strap and one-hand book-folding mechanism, OhLaLa provides maximum comfort for parents as well as children. It features one solid smooth handle that allows for a smooth drive with just one hand, as well as a detachable bumper bar to help with placing your baby comfortably into the seat. Web: www.chicco.co.uk

Mini Accessories from Maguaribuggy, the Mini

The perfect accessory for trips out with the Rucksack from Maguari’s stylish Pink Lining brand is ideal for transporting toys and snacks for the day. The compact, lightweight design and adjustable straps enable pre-schoolers to carry the Rucksack themselves when out of the buggy, while the removable rein ensures adventurers stay safe while enjoying the independence of bringing along their own essentials. Capable of holding 5kg of ip ip ntt zzip roon d ffront nd n weight and with a name tag aand y d n nd a handy ha h o s l ls also a is k Rucksac Mini pocket, the re re re aare here he for nursery or pre-school. There ink in Pink two prints to choose from in P eam ea ream Lining designs, ‘Navy and Cream owss’’. ow Bows’. Boats’ and ‘Pink and Cream B o ed tto ed Older children will be pleased ing in know there’s also a Pink Lining th with wi Medium Rucksack, packed with n handy pockets and available iin nd nd and the fun ‘Captain Amazing’ aan designs. Life’ ‘It’s a Dog’s Tel: 01293 592170 Web: www.maguari.com

nursery today

focus WHEELED GOODS & ACCESSORIES

Go urban

Style to go Designed with maximum efficiency in mind, and at only 50cm wide, StyleGo is both light and compact. With a one-hand book-folding mechanism, 3-position adjustable handle, and front and rear suspensions, it delivers practicality on every level. Providing three different options within one travel system, the StyleGo is able to accommodate a child’s growth right from birth. With a carrycot option for new-borns that houses a rigid sunshade, a 3-point safety harness, and a double-zipped apron for easy access, the StyleGo is perfect for very young babies. Web: www.chicco.co.uk

Otti Prams is a family business based on Dartmoor in Devon (named after youngest daughter, Ottilie), producing superblyfunctional strollers and travel systems, using their own beautiful and quirky, artisan prints created by their daughter Poppy. Their gorgeous prints certainly turn heads and get other parents talking and the company is excited to announce its new range. The Urban Ranger 2 is a 3 in 1 travel system suitable from birth to four years. It comes with stroller which converts to carry cot, ISOFIX compatible car seats, rain cover and cosy-toes. Urban Ranger 2 is currently available in two different print designs: royal blue with foxes and blossom pink with bull finches. The RRP for this package is £335 (inc. VAT). The RRP for the ISOFIX base is £99 (inc. VAT). Otti Prams is taking orders now. Urban Ranger 2 will be available from the end of May beginning June with a 10 per cent discount for pre-orders up to 31st May 2017. Furthermore its Urban Ranger 2 was recently featured in February 2017 Mother & Baby magazine “What’s New for 2017”. Further print designs will be announced later this year.

o t h er M n i d e Fe a tu ra b y m a g a z in e &B

Tel: 01647 281238 Email: a.bauer@ottiprams.net Web: www.ottiprams.net

Stroll with a big heart

Hippychick is delighted to be the UK distributor of the technically outstanding Omnio Stroller - the first in the range of innovative, user-centred products from the Omnio brand. With its compact fold, Omnio has a big heart - carrying up to 22kgs, its unique wearable design with a fully adjustable padded backpack harness enables parents to ‘push on’ with an active family lifestyle. The revolutionary Omni-wheels provide super agile steering, taking multiple terrains in its stride even when pushing one-handed. Omnio comes in a range of three colours, black, red and teal and is fully assembled, ready to use straight from the box. It also includes a rain cover, shopping net, an all-weather hood UPF 50+ and travel bag.

y e familStyle Part ofagaith at Baby n take centre stage for

The Hybrid will once last year at the Nursery Harrogate 2017. Since its unveiling gth to strength with stren Fair the Hybrid has gone from ers. The ever popular own from back continual positive feed display in their entirety Oyster family of strollers will be on the super stylish and t and of course we can’t forget abou e its debut at Harrogate mad h whic incredibly luxurious egg® only three years ago, how time flies! re you will be able BabyStyle is located on stand B16 whe . to view its stunning collection Tel: 01509 816444 Web: www.babystyle.co.uk

nursery today

Tel: 01278 434440 Email: sales@ hippychick.com

Otti

Beautifully designed prams. Made to be enjoyed.

www.ottiprams.net

AVVT! :[YLL[

4PU[! (KTPYHS

7LWWLY! :WHJL

*VSSLJ[PVU (]HPSHISL PU [OL <2 [OYV\NO

=PZP[ \Z H[ /HYYVNH[L :[HUK ( HUK ZLL [OL /V[ 5,> ()* +LZPNU *VSSLJ[PVU

%TTP] XS FI ER %&' WXSGOMWX [[[ SFEF]XVEHI GS YO

2EDE\ 1XUVHU\ 7RGD\ +DOI 3DJH $GYHUW )HE $%& 9 LQGG

Page 23.indd 1

Think Baby.

ZZZ DEF GHVLJQ GH XN

08/03/2017 12:38

Advertorial QUINNY

Walk your way with the new Zapp X The perfect choice for parents who love the city, its energy and everything it has to offer. ver the last few years, Quinny, one of the leading travel system and pushchair brands has provided seamless mobility solutions for parents in their urban habitat and beautiful products that grow together with their children, so that parents have the ideal solution for the present, with an eye to the future.

Zapp Flex Plus

Introducing the new Zapp X collection

The Zapp X, a brand new pushchair with endless possibilities. More than 1.5 million children around the world have already grown up with a Zapp pushchair and now Quinny has made their iconic Zapp range even better. Completely redesigned using innovative materials and state of the art solutions, the new Zapp X is a super flexible, comfortable and compact pushchair. Apart from the iconic design, what makes it exceptional is its modularity: the Zapp X can be changed and adapted to suit your needs – from birth until your child is approx. 3.5 years.

Zapp X truly delivers on the Quinny brand promise ‘Walk Your Way’.

Endless possibilities

Perfect from birth

Anybody who has children knows that once you’ve had a baby, life changes quickly. That’s why Quinny made the Zapp X completely modular. With one iconic frame at its base, you have endless possibilities: a car seat, a snug cocoon, a carrycot or a two-way toddler seat, they all fit with a single click, giving you maximum flexibility. Even the wheel-configuration and push bar can be altered according to your wishes. The Zapp X is available in three different configurations: Zapp Flex Plus (£335), Zapp Flex (£295) and the Zapp Xpress (£195). All in all, the

The Zapp X has three from-birth solutions* creating the best travel system. The first is the Lux Carrycot made out of a highly innovative material making it ultra-lightweight, breathable and durable at the same time. The second is the snug From-Birth Cocoon that slips over the toddler seat and keeps your baby comfortable and protected with its adjustable soft borders. The third solution is the matching Zapp Flex

nursery today

*sold separately

“ More th an 1.5

Maxi-Cosi Pebble Plus Car Seat, which beautifully follows the colour schemes of the Zapp X collection. All three from-birth solutions fit the same frame, so you can easily switch between them.

Seamless design

The revolutionary design of the Zapp X has been established by crafting it from the ground up. The pushchair truly embraces your little ones, keeping them comfortable and protected at the same time. Next to functionality, the look was a key focus for the design team, resulting in a high-end finish using premium materials and techniques. The Quinny styling team was inspired by the textiles often used in the sports and activewear industries: lightweight, water-resistant, breathable and colourful. This influence is clearly reflected in the choice of materials and attractive colour

m illi on c h ild ren a roun d t h e w o r ld h ave a lre a d y g r own up w it h a Z ap p pus h c h a ir an d n Qu in ny h a s m a o w de ic on ic Z app r a t h eir n g e even b etter.

Create your own

Using the configuration tool on quinny.com and in selected stores, the Zapp X can be fully customised, so you can create your own pushchair that perfectly suits your style and activities. In just a few easy steps you can adjust the wheels, handles, colours and add any accessory you like – the possibilities to create a one-of-akind pushchair are endless.

”

range. The super comfortable and spacious seat and sporty sun canopy are available in many beautiful grey tones and energetic, vibrant colours, giving the Zapp X its exceptionally stylish look.

Tel: 01284 413 141 Web: www.quinny.com

Zapp Xpress

nursery today

focus WHEELED GOODS & ACCESSORIES

w Ne nc h l a u ro m f oie J

ler Versatile travel all-terrain

Joie is very excited to be launching their new pushchair, the Crosster - a versatile traveller designed to go anywhere with off-road wheels and full suspension. Thereâ€™s no need to worry about waking baby when moving from one terrain to the next, perfect for town and country mums on the go! The Crosster pairs perfectly with Gemm or i-Gemm infant seats and the Ramble carrycot to create a stylish travel system. Crosster also offers quick release wheels with foam filled 12 inch tyres and adjustable rear suspension. Other fantastic features include, a one hand quick fold, an extra large easy access basket, height adjustable handle with hand brake, SoftTouch, 5 point harness and an extra large adjustable hood. Better yet, tested above and beyond, little ones can continue to use Crosster up to 25kg. Tel: 01889 808 900 Email: uksales@joiebaby.com

Effortless experience Buying the right pram is difficult and can be a very stressful time for both new mums and seasoned veterans. But expect an effortless experience when buying the Bebeboo Cherub. This 3-in-1 travel system comes complete with all pram accessories including Changing bag, Parasol, Luxury Footmuff and more! The change from Carrycot to Pushchair couldnâ€™t be simpler with the easy-grip levers, which provide the option of parent or world facing combinations and the hoods have built in ventilation to ensure a constant airflow to baby. The Carrycot has an adjustable backrest, which aids in feeding and with reflux. Tel: 0800 989 0038 Web: www.bebeboo.co.uk

Touch of chrome The new Chrome DLX is a master multi-tasker that combines all the best features available in a multi-mode pushchair. It now comes with matching hood, seat fabrics and footmuff. With a parent or forward facing seat unit included, options to add the iGemm i-Size infant car seat or Chrome DLX carrycot, it offers total versatility for parents leading a busy lifestyle. It features an instant gravity fold that is easily activated with or without the seat attached and in either direction, it ensures ease of use in every mode. The modern floating chassis with clean tailored lines creates a sophisticated and streamlined look and the fully reclining, cocoon-shape seat is perfect for sleeping newborns facing parent or facing the world. Loaded with parent must-have features including a single-step scuff-free brake, all-wheel suspension, plus a large, integrated shopping basket. Chrome DLX comes in four stylish shades, with matching carrycots available separately. Tel: 01889 808 900 Email: uksales@joiebaby. com

desiign Futuriisttiic d Spanish brand, Mima, are The distinctive collection of pushchairs from truly unique, luxurious and modern. Perfectly combining luxury with functionality, the smart and futurisitic inspired pushchairs are easy to assemble and manoeuvre, lightweight and compact. With single and double pushchairs available, as well as travel systems, Mima has every growing family covered. Offering bespoke packages, customised designs and unique customer service, Mima is like no other brand on the market, so it really comes as no surprise to see it is a hit with celebrities nationwide! Web: www.cheekyrascals.co.uk

nursery today

Untitled-5 1

07/03/2017 15:05

Untitled-5 2

07/03/2017 15:06

focus WHOLESALE Picture courtesy of Baby Brands Direct

The whole story A vast number of nursery retailers will look to a wholesaler or distributor when it comes to stocking products for their stores or websites. Here we take a closer look at the main benefits of using a wholesaler. wholesaler plays a vital role within the nursery industry and more so for independent retailers as they provide a fantastic way to purchase items in smaller volumes without the need to find that precious space to store and house bulk bought stock. It’s the place where retailers can go to get everything they need for their business. Wholesalers are great for the nursery sector because they are literally a one-stop-shop where an entire range of top brands can be found under one roof. Retailers know that they can get all their needs in one place rather than having to spend valuable time in different locations. We asked Baby Brands Direct Customer Service Manager, Julie James, for her thoughts on the benefits of using a wholesaler. “Essentially a wholesaler is purely independent trade-focused with no accounts with nationals. Whereas a distributor generally would be working with volume stores and has additional responsibility for national marketing, pricing of the brand to consumers, importing etc. “By using a wholesaler it provides a superb platform for independent retailers to be able to mix and match brands, an option to buy in single units on most products and more importantly, quick delivery.” What about stock? Perhaps one of the key elements to remember here, is that by using a wholesaler you don’t have to house and store a mountain of products. Kate Shrubb of Babybase

explains why. “We are our customers’ warehouse! These days space is at a premium and no-one wants to have a stockroom crammed with stock. If you order from Babybase by 1pm you will get your delivery the next day and you can look online at any time to find out what is in stock. We sell in singles so the retailer can try a product without having to commit to a carton quantity or more. With over 70 suppliers’ products in stock our carriage paid value of £200 is very easy for everyone to reach.” Are brands offered still on trend and up to date though when bought through a wholesaler? Mike Whitburn, Director at Babyprice told us: “Yes we continuously look for new and innovative products to stay on trend with the market. Often we are approached from the manufacturer or brands who find wholesalers an excellent route to get their new products to retailers. Retailers are then able to keep their stock fresh and on trend.” Would using a wholesaler though give instant access to smaller volumes when we think about the larger dominant brands within the nursery industry? Kate told us: “Very small retailers might find it difficult to reach initial order values for some of the big boys. Buying from us, usually at the same trade price, allows them to stock big brands without the financial or space constraints dealing direct can bring.” But it doesn’t necessarily mean that all brands are instantly available, due in part perhaps to the

“ B y us in g a

w h o les a ler p ro vi des a it su p l a t fo rm f p er b in dep en den o r t to b e a b le reta iler s an d m a t c h to m ix b r an d s Julie Ja mes, Ba ” by Direct

Brands

complexity of the product and need for specific product training or demonstrations. “Some brands, for example those operating within the wheeled sector, need to give in-depth product training so it is important that they work directly with individual retailers.” Said Julie. “However, this aside, using a credible wholesaler can give access to some larger brands who simply cannot service the independent trade, which is predominately due to the operational costs involved.” Is now the time for you to get on-board with a wholesaler? These companies provide you, the independent retailer-access to products that you may not be able to acquire under a different buying umbrella, giving you the benefit to remain competitive, if not in some cases ahead of, your larger rivals. nursery today

focus WHOLESALE

s Your success is s ss cces their su run business

Babyprice is a family dedicated to supporting you in todayâ€™s changing retail environment. They have products from over 70 manufacturers , including exclusive brands 5 Point plus i, Pipsy Dooky, Kel Gar, Kids Kit, Mimijum Koala, Kids Kit and Sleepytot. s, Competitive pricing, weekly promotion CSV ons, ripti desc es, imag tion solu hi-re working Feed, 24/7 online ordering and next day delivery. Babyprice offers a quick response, no for quibbles, no fuss, instant decisions and e is ther Also . chat e onlin immediate queries ess! succ their is ess succ Your ! hone the telep e is To all existing and new customers ther the 27th een betw ed plac r orde a 10% discount on one . ATE ROG HAR code use l, Apri March to 9th Tel 01935 424718 Web: www.babyprice.co.uk

Products to suit

Bespoke rm online platfo prices with a multi award winning service and

Housing the best brands, at the best an indispensable and reliable partner loyalty credit scheme makes Baby Brands Direct for every independent retailer. rs have access to over 2,000 Offering a bespoke online platform, account holde ity of order management, branded nursery products, independence and visibil ble to download in Excel, and availa are tracking, payment and accounting. Price lists Free product CSV files are . SRPs and nts discou e include part no, barcodes, volum reports showing account spend by also available for purchased products as well as free brand and then category. leaders: Mattel, Tommee Manufacturer brands offered include market share , ELC and Dr. Brownâ€™s. Growth Tippee, Munchkin, KidsII, Philips Avent, Dorel to staples including NUK, Posh brands such Nuby, Milton, Vital Baby and MAM ble to mix and match with no availa also are Paws Int, Tomy and Rainbow Designs minimum order value. through (often exclusive) Offers of up to 40% off trade price are available trade. The website also offers a t enden indep manufacturer promotions to support the iews with brand leaders, ABCs wealth of information including stock updates, interv c products. of brands and USP guides and videos on specifi Web: www.babybrandsdirect.co.uk

nursery today

Babybase Wholesale offers a huge range of products to suit every nursery retailer. Kate Shrubb, who opened Babybase nearly 30 years ago, has a wealth of knowledge that keeps Babybase at the forefront of current trends. Additional suppliers and products are added every month, giving retailers something new to offer their customers. Customer service is key to the business: an order placed before 1pm will be delivered the next day, accurately picked and carefully packed. The company website is easy to use and orders can be placed online or by telephone with the friendly, well trained staff. Ring and register now. Tel: 018860887758 Email: babybase.limited@talk21.com Web: www,babybase.co.uk

focus WHOLESALE WHEEL GOODS

Let us be your warehouse! Next day delivery, order online or by telephone. Only £200 carriage paid. Drop shipping available. No order too small! Friendly, helpful service from staff who really care about your business. Ring us now and register for our online store. The UK’s premier Nursery Wholesaler with 30 years of experience in the trade. We stock the products of over 70 different suppliers from Angelcare to Zoggs and all the ones in between!

Babybase Wholesale Maylite Trading Estate, Martley, Worcs. WR6 6 PQ Telephone: 01886 887758 email: babybase.limited@talk21.com

H O

Babyprice TE A

• • •

Weekly Offers/Promotions Simple online ordering 24/7 Same Day despatch - Next day delivery Exclusive Products Competitive Pricing FREE POS material

L! A

I EC

• • •

Wholesale & Distribution.

Get 10% off your order ALL our customers can receive a 10% discount on 1 order placed between TH -ARCH TO TH !PRIL Use Code HARROGATE as your order reference and we'll deduct your discount. www.babyprice.co.uk - 01935 424718 nursery today Page 29.indd 1

08/03/2017 11:29

talking shop With the doors about to open to the Harrogate International Nursery Fair, we spoke to independent retailers to find out why this is such an important event to our trade calendar.

Andrew Hammond

Tracy Williams

123ABC UK

BABI PRAM SHOP

How many days will you be attending the show? We plan on visiting the show on the Tuesday but, if we feel a need to extend into the Wednesday, then we have no problem in doing so.

How many days will you be attending? We are attending for one day only on the Tuesday. Will you pre-plan your visit? This is our first visit so we are not planning to pre-plan our visit in advance. ce

Will you pre-plan your visit? Usually we would book appointments with most of the larger brands who exhibit but, due to the format of the show this year, we will make a couple of appointments in advance with the rest of our time spent popping on to stands that are of interest.

What are your hopes this year? To get an understanding of what we can get from the show and to make contacts to improve our business knowledge in the nursery trade.

What are your hope this year? Hopefully we will see a stabilisation in pricing this year as after Brexit and the damage to the euro, and dollar pricing seems to be on an ever-upward curve, making consumers ever more price-conscious than before and wanting more for their pound.

Are there any specific products that you are looking for? Nursery furniture and new accessories.

Are A there any specific products that you are p looking for? lo This T year myself and Jennifer (who looks after J product selection) are p going with an open g mind. We do hope to m find new wheeled suppliers along with s furniture and bedding f who w wish to support these growing t departments in our d stores. s

Introducing the new Tiny Tatty Teddy range by BreathableBaby, featuring the adorable grey bear. Tiny Tatty Teddy is the perfect choice for a gift for both boys and girls

For further information, please contact rachelle.harel@breathablebaby.com

nursery today

HUGGLE

Jason Heller

How many days will you be attending? We plan to attend the show for one full day. Will you pre-plan your visit? We always pre-plan to ensure that we get the best of out of the show and to ensure that we get to meet all of our key suppliers and some new ones too hopefully! What are your hopes this year? We would really like to find some innovative, new products that will be a great addition to those we already stock. With the currency fluctuation and decreased value of sterling, we have more budget available to spend on UK brands and products and hope to be able to find them at the show. Are there any specific products that you are looking for? We are always on the lookout for new bedding ranges as weâ€™ve struggled to find those at the UK shows. We are also hoping to find some new furniture brands along with some additional travel accessories.

Derek Bavaird

JAN STEWART PRAMS

Harrogate, as always, is a welcome break from a dreary winter. Jan and I sometimes swan it in a convertible with the roof down, while other times we prepare the snow plough with heater on full blast. Unfortunately, the future of Harrogate is once again laced with uncertainty which really is a bit sad, after all, it is has evolved into a bit of nursery institution. It is also a welcome break where retailers can meet potential new suppliers and also get together to have a good old moan about margins, the price of hotels in Cologne, the internet, etc. The industry in the past year has sadly accumulated a few mortal and financial casualties, not least the passing of one of the industries finest ambassadors, Eric Snook. I humbly reserve this space to pay my respects as a lasting tribute to a fine gentleman. Rest in peace Eric. With regard to my expectations for the future of Harrogate, I feel it is time for the organisers to give all the weary pilgrims a little bit back for their past efforts. For example, how about paying Janâ€™s bar bill at the Brasserie for a couple of days, or at least pay for a service on our snow plough. Just a thought guys! Joking aside, Jan and I look forward to meeting many of the dear friends that we have come to know over the years and, of course, to welcome some of the new faces that will no doubt become our dear friends in the future.

nursery today

GFK

Change is all around us

Tullika Bhalla

The UK nursery industry moved into high gear in 2015 as consumers gravitated towards premium purchases helping to push double digit value growth across the year compared to a very volume-driven 2014, as Tullika Bhalla, business manager at GfK explaines

s we look back on 2016, we will see the year as the one that changed the economic course of the UK for some time to come. While we saw an initial bounce back from the Brexit referendum, it is clear that consumers have felt the impact on the currency,land footfall in retailer outlets, along with confidence in the economy remains low. However within nursery, numbers of sales continue to drive growth as more parents are encouraged to buy with the drop in prices. Categories driving the value growth within the industry include baby mobility categories, bathing and baby bedding.

Baby feeding Parents spend £1 out of £5 on

About GfK GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in more than 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to 1.51 billion euros. To find out more, visit www.gfk.com/uk or follow GfK on Twitter: https://twitter.com/GfK_en

nursery today

non-food feeding products making it the second biggest baby-related expense. While the category declined in the last nine months, higher number of purchases of breastfeeding products, teethers and soothers has grown the size of the categories within Feeding. However, a six per cent decline in the value of highchairs has had an impact on the overall performance on the category.

Baby transportation With over one third of the baby budget spent on baby mobility options, purchase of a stroller and a car seat remains the most significant spend for a parent. Sales of iSize car seats as well as

highback and convertible booster seats continue to grow as the new regulations come into force this year. Stroller sales have declined in 2016 when compared to the previous year as parents are moving away from buying travel systems. Online purchases continue to grow across categories including Transportation. Despite going through a tumultuous year and concerns about the wider economy, it is unlikely that new parents will reduce spend on baby products. However, with prices likely to rise due to falling pound value and rising costs, promotions and upgrading customers by providing an option of feature rich products could prove to be the key to encourage spend in the sector.

Harrogate Stand: BH37 A clever pillow pad to offer comfort to you and your baby while feeding, snuggling or sleeping.

Blue Celery® Lifestyle products for parent, babies and kids.Designed, crafted and produced in the small town of Stratford

www.smittenbaby.com Email: info@smittenbaby.com Tel: +1 519 508 8400

www.bluecelery.co.uk

Harroga te Stand: BH39

Email: info@bluecelery.com

Natural Sun & Insect protection for baby

Harrogat e Stand: B H38

Email: info@shaidee.ca Tel: +1 519 508 8400

www.shaidee.ca

uch Sling/Wrap Shaidee Double Po plicated tying. This No fussy rings, clips or com wearing baby easy. kes ma double pouch design you’re ready to go! Just pull on the loops and

Shaidee v2.indd 1

Shaidee Sun Cove r Ultra-light, sun-protectiv e baby gear gives parents the freedom to enjoy life on-the-go, with baby in tow !

Shaidee Bug Ultra-light, SPF50, UPF sun protection and complete insect protection. Compatible with Shaidee Sun Cover, carriers, slings, strollers and car seats.

08/03/2017 14:18

focus HARROGATE

Happiness is Harrogate 28th - 30th March 2017 Now is the time to really focus. Harrogate International Nursery Fair is about to open its doors. arrogate Nursery Fair is the UK’s premier nursery trade event attracting manufacturers and suppliers of baby goods. Established for 43 years, the show has a reputation as being the first port of call for retailers and buyers looking for new and innovative baby products from pregnancy, baby goods and accessories to wheeled goods, infant car seats and nursery furniture. Harrogate guarantees a diverse array of products with almost everything you could possibly require for children from birth to four years, including pre-school toys and gift ranges. The main aspect to remember is that this is the only nursery trade event in the UK. This is a great opportunity to see many suppliers all under one roof. By attending you will be among the first to spot new trends, be able to view and experience first-hand new product ranges that are being launched, meet innovative new companies entering the market and also have the opportunity to mix with like-minded people. Many companies enjoy the experience of exhibiting at Harrogate. One such example is aden + anais. Melissa Cross, Sales and Business Development Manager Europe told Nursery Today: “We love attending the Harrogate show, it`s the largest nursery trade show in the UK. I love the buzz of being on a stand and showcasing our new collections across all our different brands.” James Coleman, of Venicci, feels the show is incredibly important to enable brands to connect with their customers: “Harrogate Nursery Fair is important to me as I get a chance to catch up with all our existing stockists that I don’t get to see throughout the year. I speak to everyone a lot on the phone but it’s always nice to meet face-to-face.”

nursery today

You will find brand names in attendance who understand the strength of the show, for example, BabyStyle, Venicci, East Coast, Bebecar, Peg Perego, Skip Hop, Halilit, BeSafe, Clair de Lune, Hippychick, Slumberland and Clippasafe. Harrogate offers visitors the chance to see new and exciting products and the option to take advantage of any potential promotional offers. Additionally it offers retailers the opportunity to develop a relationship with suppliers. Plus, of course, there is the seminar programme where visitors can find out key developments and trends in the industry. Put bluntly, if you are serious about your business then attending Harrogate is a must. Missing opportunities and being left behind in securing brands, new products, new product categories, new fashion and styles are just some reasons that come to mind as to why this is a must-attend show. It is through Harrogate that brands who are entering the UK market can really engage with potential customers. Phil Howe, Country Manager (UK/Ireland), Peg Perego, is looking forward to showcasing their product portfolio. He said “As a new brand to the UK it’s important that the trade fully understands our range portfolio, features and benefits along with the quality in the craftsmanship and the brand values. Harrogate provides us with the opportunity to get in front of these influential people at this critical time for the business.” Visitors looking for new and exciting products are guaranteed to be spoilt for choice as there are a number of companies exhibiting at the show for the very first time with never before seen product ranges, as well as numerous new product launches. One example of a company who will be launching a host of new brands will be Cheeky Rascals. Founder Selina Russell commented: “Harrogate International Nursery Fair is a truly

exciting one for us this year as we will be launching new brands never before seen in the UK, including the brand new Izmi baby-carrier and the stylish home-safety range from Fred. “There will be lots of new launches this year as we continue to bring the very best products over to the UK, helping parents to make family life that little bit easier. The new launches include the clever and super cute Zazu penguin pals, Pam and Zoe, as well as some new BuggyBoard designs. We will have some great offers at the show.” There are many and varied reasons to attend and products and buying to one side for a moment, this could also be your opportunity to gain valuable information with regard to the highly discussed, topical and currently confusing, new regulations concerning child restraints and booster seats. We all know that there is considerable confusion out there, both in the trade and with the consumer, about these new regulations, especially since the new Regulatory supplement was entered into force on 9th February. However, good news - the Baby Products Association is working with major car seat manufacturers at Harrogate to give clarity to both retailers and anyone involved in this sector of the industry. A number of leading brands will be attending the show with the specific aim to educate visitors about the new regulations; plus safety in general in relation to these products. This currently includes Cybex from Columbus Trading Partners and Maxi-Cosi from Dorel, with further companies to be announced. These stands will be an important port of call for anyone serious about their business wanting to ensure they give their customers correct advice from an informed position. Visit Hall M upon arrival on the Tuesday for more information. www.nurseryfair.com

Pregnacy Pillow.indd 1

06/03/2017 11:14

focus HARROGATE

Exhibitor list Hall A ABC Design c/o Obaby A32 Baby Mix A14 BALM! Baby, Super Undies and Sweet Pea Diapers A33 Bebecar UK Ltd A22 CEBA Sp.z o.o A40 Dreambaby A25 East Coast Nursery Ltd. A22 K-Play International Ltd A45 MYWEETEEPEE A41 Nimans Home A38 Nursery Today A1 Obaby A52 Padgett Bros (A-Z) Ltd A16 Poco Nido A44 Rosy Fuentes A23 Shnuggle Ltd A54 Silvercloud Trading Ltd A22 Sweet Dreamers Ltd A55 The Red Kite Baby Co. Ltd. A2 Thule A42 TouchFinder Hall A Registration Desk Venicci & Bebetto A47

Hall B BabyStyle UK Ltd. Belo & Me Belt Up Baby Blue Celery Bshirt Casdon Toys Cheeky Rascals Ltd Cloud and Cuckoo Cuddles Collection Ltd

B16 BH23 B1 BH39 BH36 B28 B2 & B40 BH17 B10

Farmeko BH 31 from you to me BH40 Halilit B27 Harry & Rose BH22 Hauck Fun For Kids B4 Huggle Me Close BH33 KidsDo-Kidsflush B46 Lily pad bottle bib BH18 Loves Organics BH12 Lullaby Shades BH44 Matchstick Monkey BH41 MerryGoRoundUK BH27 More-2-Explore BH26 Mushroom and Co BH32 Nibbling Teething Jewellery BH35 Orby Swim Ltd BH24 Posie and Bear BH16 Shaidee Sun Gear BH38 Sheldon International B35 Smitten Baby BH37 SnuggleUp! BH42 Something Special Cheadle Ltd BH39a Sportee Mommee BH28 Sweet Cheeks Merino BH29 The Body Bump BH14 The Little Bathtime Company BH34 The Original Cub Co. BH43 Walltastic Ltd B30

Hall C Aden + Anais Babycare International BABYCARE TENS BabyHub Babymoments Babywise Mattress Factory

&Žƌ ŵŽƌĞ ĐŚŽŝĐĞ ƉůĞĂƐĞ ǀŝƐŝƚ ^d E Dϭ͕ , >> D ǁǁǁ͘ŵũŵĂƌŬ͘ĐŽ͘ƵŬ ƚƌĂĚĞΛŵũŵĂƌŬ͘ĐŽ͘ƵŬ ŵŽďŝůĞ͗ Ϭϳϴϭϱ ϭϳϵϱϳϰ

nursery today

C51 C1 C68 C119 C2 C46

Belly Bandit C14 Bentian Light IndustryXiamen Co.,Ltd. C77 BESAFE UK C48 Bitzbags Ltd C92 Bravado Designs C70 Carriwell Maternity & Nursing Lingerie C17 CBME China C5 Cheeky Chompers C8 Clippasafe Ltd C67 Cloud b ltd C96 Country Craft Ltd C4 dolce kidsme bbgg C7 Dongyang Tiantianle Baby Products Factory C6 Em's 4 Kids C19 Fujian Anquen Sanitary Products Co.Ltd C76 Guangdong Shunde New Sense Hygiene Products Ltd C71 Hanababy C22 Hippychick Ltd. C55 & C85 Homesense Textile Co. Ltd C59 Intelligent Retail Ltd. C64 Little Saints Ltd C94 Milk Monster C93 Ningbo Sisterbebe Childcare Technology Co. Ltd C72 PHP Gift & Baby C69 Progressive Preschool Magazine C61 Qingdao Yitong baby Textile Co. Ltd C60 Ruk-bug C111 Shanghai Toys Import & Export Co. Ltd C3 SnoozeShade C63 Supreme Baby C90 Taizhou Doit and Baby Kid

Products Co., Ltd. Theraline eK Xiamen Jianbufei Daily Articles Co.,Ltd. Zhejiang Yulong Int. Trading Co. Ltd

C74 C84 C75 C73

Hall M Baby Products Association M30 Baby Products Association CAR SEAT Advice Centre` M50 Bebylux Ltd M36 Concept Award Finalist 1 - Safe Sleep Seat M27 Concept Awards Finalist 2 - The Baby Band M28 Distributor Corporation UK Ltd. DCUK M17 & M66 Funnababy M11 Innovation Award Finalist 1Adventure Belt M25 Innovation Award Finalist 2 SleepKeepers M26 Little Tree Babycare Co. M8 Lullababy Linens M4 MJ MARK M1 PEG PEREGO M56 Press Office M29 Skip Hop UK M62 Slumberland M34 The RHSM Group M14 ZhongShan City Togyibaby Co., Ltd M20 List correct at time of going to print.

well-curated smartly designed essentials for parents, babies and toddlers

See our full range of product at Harrogate International Nursery Fair 28 â€“ 30 March at Hall 5, M62. Contact our UK office to book an appointment at the show. WWW.SKIPHOP.COM

Skip Hop.indd 1 8.B+DUURJDWH $' LQGG

Email: ukoffice@skiphop.com | Tel: 01582 434250

28/02/2017 11:31 $0

focus HARROGATE

Get cheeky Cheeky Chompers: Hall C, Stand: C8

Check out gorgeous new fabrics! Bebecar: Hall A, Stand: A22 The 2017 fabrics are here. Featuring classic colours with timeless appeal, and some truly eye-catching wonders in the Prive collection, there’s plenty to see. Discover stylish herringbone weave in a choice of colours, a holographic fabric, and a watercolour-effect floral beauty. You may have seen some of the photos Bebecar has shared on social media, and the reaction of consumers has been incredible. Kevin Golding, Commercial Director of Bebecar UK, said: “We would like to invite our customers to join us on our stand for light refreshments and to discover the new range. We look forward to meeting with you again, and we’re excited to hear your feedback on our new fabrics.” Tel: 01692 408801 Web: www.bebecar.co.uk

Check out the home of the awardwinning Neckerchew and Comfortchew. Cheeky Chompers is launching new Joules designs and showcasing a brand new exciting product range at Harrogate. Cheeky Chompers’ intuitive baby products are a must have for retailers with all fabric products manufactured in the UK. Products are available in a range of national retailers including John Lewis, Marks & Spencer and Joules and move into 100 UK independent retailers, as well as 34 countries internationally. • Cheeky Chompers has just completed its fourth year of trading • The brand sold its 1,000,000th product last month • Business is growing rapidly in export markets with products now distributed in 34 countries, recently bringing Portugal, Italy and China on board. Scotland’s leading Mumpreneurs Amy Livingstone and Julie Wilson, founders of Cheeky Chompers and inventors of the award-winning Neckerchew, have continued to evolve the brand, grow sales and keep innovating, with their exciting new products ready to view at Harrogate. Tel: 0131 440 8370 Email: info@cheekychompers.com Web: www.cheekychompers.com

Beautiful new ranges Silvercloud: Hall A, Stand: A22 This year Silvercloud will be showcasing a new addition to its Counting Sheep collection – a four-piece bedding set, designed to fit a space-saving cot. The set comprises a coverlet, bumper, fleece blanket and fitted sheet, all suitable for use from birth. It’s been carefully designed to fit a standard or smaller-sized cot, such as the East Coast Carolina. In soft neutral colours, featuring beautiful cotton fabrics and adorable embroidered details, it’s set to be a popular addition to the range. There’s lots more to see, including two new bedding ranges with hoodless Moses baskets, so visit the stand for more. Tel: 01692 408802 Web: www.silvercloudnurserybedding.co.uk

L ook in g fto rl in en ? co b re a t h a b le

signs e d d e r i p s n Preview i tand: M14 inating

-ord of liners and co idate its range ol r breathable ns fo s co er by ad le Ba t le en Breathab of the marke se e s on ha as ar ed ye st ish bl The pa ide. rmly esta st seller worldw ng the brand fi sure to er being the be accessories, seei lin t 2017 which are r co fo le ns ab sig th ea de br w e ne th o tw ith gate with bed linen w return to Harro range of BreathableBaby ctant parents. pe ex to launch a new d an up w ro G ne e ith ch w an s g, the range the Carte Bl be firm favourite ailable late sprin amed up with Av te s s. er ha e lin ny ib pa cr m The co cot and ctly alongside th BreathableBaby er and sits perfe by lin y ib dd cr n a Te io us ct tty pl colle Tiny Ta cot liners pular Heritage o-and four-sided e options and po tion from the kl ira in sp will include tw Tw in e its kl s in ke Tw ta t by in pr Ba le ou ab ab th the Mar a new arrival. current Brea lowBaby range, very fitting for irF is A e ch th layer hi g w in n nd sig Exte ade from single feather de e cot liner is m aturing a soft fe pl k, sim r or is te St th ea , ou gr ed ab offers Mar d two sid deep 35cm, it is base th four sided an d the mattress ing. At an extraAvailable in bo an nd bi er d ov he ll us ro br to ft rt so sta r pe ey su th a ce mesh with t for babies on nst entrapmen protection agai n. sit or lower po io is in the middle arel@breathablebaby.com

by: Hall M, S

BreathableBa

le.h Email: rachel

nursery today

Alcado.indd 1

06/03/2017 11:12

focus HARROGATE

Take time to be smitten Smitten Baby: Hall B, Stand: B37

Mu usic-filled haven Lullaby Shade: Hall B, The Hub, Stand: BH4 4

Lullaby Shade is the protective, musical, sun and sleep shade that fits any buggy and is designed to create a music-filled haven to help baby relax or sleep on-th e-go always free from sun, insects, light, rain and wind. The easy to fit shade is manufactured from bespo ke fabric which provides 94 per cent UVA and UVB sun protection and is 60 per cent more breathable than the market leader. Cool flow vents ensure contin ued air flow throughout, to keep baby comfortable and SeeMe! reflectors enhance the safety of the shade when used in the dark. A must for busy families at home or on holiday in the sun. Tel: 02476 016160 Email; info@lullabyshades.co.uk www.lullabyshades.co.uk

Be inspired by Smitten Baby, a new exhibitor this year to the show, producing high quality products entirely made and manufactured in Canada. The Smitten Baby team is looking forward to welcoming you to their stand, where you will find a number of practical products that are perfect for parents and babies covering a variety of nursery categories, including: bibs, breast feeding covers, car seat accessories, nappies, pushchair accessories and more. Smitten Baby will unveil its newest products during Harrogate: Check out The Pillow Pad - an organic cotton arm feeding pillow, the Cover Me Cover - an eco-friendly organic cotton nursing cover and also a new line of Sleep bags which are made of a warm bamboo/organic cotton fabric that come in a variety of printed designs. All of their products are made to keep babies and their parents happy by offering safe, long-standing, eco-friendly baby gear. All of their products are made in Canada meeting all safety and conformity standards (including EU Reach, UK and CPSIA standards). Email: info@smittenbaby.com Web: www.smittenbaby.com

â€œSay Helloâ€? To Tummy Time, with the latest addition to the award-winning range Visit us at Harrogate, stand A22

www.eastcoastnursery.co.uk 01692 408802

nursery today

6OXPEHUWLPH PDWWUHVV FROOHFWLRQ

sleep

baby

allerg nti

ra nt

igned fo Des r

ea 2y r

al tre at m

'HVLJQHG IRU EDE\ VOHHS VR \RX GR WRR 9LVLW XV RQ VWDQG 0 DW WKH +DUURJDWH Î–QWHUQDWLRQDO 1XUVHU\ )DLU )RU PRUH LQIRUPDWLRQ FRQWDFW 6WHYH %LUGV#VWHLQKRÎ?XNEHGV FR XN

Rylon Slumberland.indd 1

20/02/2017 13:05

Profile PEG PEREGO, HALL M, STAND: M56

A family affair Peg Perego is a traditional family-owned Italian business selling travel systems, strollers, car seats, high chairs and battery-operated ride on toys. The business distributes across 100 countries, while proudly headquartered and manufacturing from their original base in Arcore, near Milan. eg Perego is launching in the UK with The Book modular system, which includes both the S and 51 S chassis, the Navetta Elite and Navetta Pop Up carrycots, the Seat Pop Up pushchair and the Primo Viaggio SL Group 0+ car seat. Other products in the range include the Viaggio car seats, protecting children up to the age of 12, the Siesta, Tatamia and Prima Pappa Zero 3 highchairs and wheeled good accessories, including co-ordinating changing bags. A wide range of battery-operated ride-on toys complete the portfolio. The Perego family hopes that UK parents will enjoy the care and attention that they put into every detail across the range by continually developing new and innovative products and features while tracking up-coming trends that will exude traditional Italian style.

Introducing The Book Modular System The Book S chassis:

A lightweight aluminium chassis that ensures manoeuvrability, stability, resistance to wear and precise movement control. Coupled with Soft-Ride suspension wheels with 12 ball bearings, the Book S provides 360° of agile movement. It can be opened, closed and pushed with one hand. Finer details include a non-slip leather look handlebar with adjustable height, lockable front wheels, centralised rear break and a large storage basket. With the Peg Perego G-Matic System, you can attach the Pop-Up Seat, Navetta Elite or Navetta Pop Up Carrycots or the Primo Viaggio SL Car Seat with one click. The Book 51 S is an alternative option which at only 51cm wide is the perfect compact chassis for urban living.

Navetta Elite:

The Navetta Elite Carrycot is suitable from birth and features extendable feet, rocking base, adjustable backrest from outside the carrycot, four season ventilation system, hidden net panel along with a leather-look handle integrated into the hood to maintain the stylish lines.

nursery today

Navetta Pop Up:

The innovative Navetta Pop-Up option is a compact carrycot that offers a space-saving solution: it doesn’t need to be removed for the chassis when folding or unfolding. Is suitable from birth and features rocking base with stabilising feet, adjustable backrest and hidden net panel incorporated into the hood.

Pop Up Seat:

The Pop-Up Seat is reversible allowing an easy fold in both rear and forward facing positions. Seat unit is suitable from birth and features multi position backrest, two position footrest, extendable hood and co-ordinating apron. Raincover included

Primo Viaggio SL: The Primo Viaggio SL is our Group 0+ car seat and is suitable from 0 to 13 kg and includes an adjustable side impact protection system.

The beginnings Giuseppe Perego, the son of tenant farmers became a mechanical draftsman prior to developing metal fabrication skills in his spare time. His first nursery product designs were inspired by becoming a father in 1946 and he produced his first baby carriage when his third child, Lucio, was born in 1949. Giuseppe’s enthusiasm quickly spread throughout his family, recruiting his sister Severina, a talented seamstress, who dedicated herself to fabric coverings, while another sister, Matilde and his sister-in-law, Mariuccia, oversaw the administrative duties - operating from within his parent-in-laws’ home! Giuseppe turned his attention to manufacturing plastic pedal toy cars in the early 1960s and the toy business really took off with the first battery-operated toys in 1970. Over 20 years, Giuseppe committed everything to growing the business, travelling evenings and weekends to sell across Europe. In 1965 he opened his second international factory in Toronto which still exists today, followed quickly by another in Fort Wayne, Indiana which secured a bedrock that would enable global distribution. With strong family values running through the fabric of the business, it is now being steered by the second generation Perego family, Lucio and his wife Anna, while their three children work in operations in key markets. Phil Howe has been appointed Country Manager for the UK and Ireland and is proud to be representing this heritage brand synonymous with quality and integrity. From their ancestral base in Milan, the family puts great stock on the small but important role their products play in family life and creating lasting memories and are delighted to spread their infectious passion for quality craftsmanship to UK parents. Web: www.pegperego.com

NurseryTodayFinalAd.pdf 1 23/02/2017 15:25:06

CMY

PHP Gift Point.indd 1

24/02/2017 09:31

focus HARROGATE

Sayhello East Coast Nursery: Hall A, Stand: A22 East Coast Nursery is looking forward to welcoming customers to its stand, with light refreshments being served - a must during a busy day at the show. This year they will be showcasing some exciting new additions to their core ranges, including some new furniture. They have also expanded the Say Hello range of toys, developed with Baby Sensory. The Dream Comforter is a soft, reassuring piece with two sleepy Say Hello characters hiding in the fabric. And Tummy Time, has an engaging playmat and soft, supportive cushion. Visit the stand to see more. Tel: 01692 408802 Email: nursery@east-coast.co.uk Web: www.eastcoastnursery.co.uk

p o r a ry m e t n o c d n a retro

sty l in g

Mix ’n’ match

and: A52 Obaby: Hall A, St g once hted to be exhibitin

Obaby is delig Harrogate Nursery again at this year’s a fantastic Fair. As well as being d t up with existing an opportunity to mee for y ke s, Harrogate is potential customer citing and ex eir showcasing th is tion of products. Th ec sel e siv en compreh 17 20 w ing its brand-ne year it will be show me of their much so th range along wi and loved classics. allowing both retro dy seen the launch ’n’ match finishes ea ix take m alr to s w d ha ne an e ar e th ye or is th m t wi Th lar. To find ou ure range and, pu nit po e fur or d m for e m am co St be of Obaby’s new ll only continue to g, the Stamford wi stand A52. on em th it contemporary stylin vis s, er visitor exclusive off advantage of show 91 Tel: 01652 6414 y.co.uk ab ob w. ww b: We

Revolutionary support Belly Bandit: Hall C, Stand: C14 The revolutionary Preggo Support Tank from Belly Bandit is an essential maternity layering piece with their exclusive WonderWeave fabric and built in belly support. The WonderWeave material comfortably smooths over your bump, without feeling constrictive, as well as helping prevent against stretch marks by keeping moisturisers on your skin instead of on your clothes. This maternity tank helps both support and smooth whilst offering a deep moisture treatment to your belly too! Tel: 02031376668 Email: info@alcado.co.uk Web: www.bellybandit.co.uk

nursery today

Being supreme Supreme Baby: Hall C, Stand: C90 Supreme Baby is making its exhibition return to Harrogate afte r the successful debut in 2015 to continue the good work. This year it is concentra ting on their exclusive brands and also launching a new line of DaVos prams and Jedo Trim, which are not to be missed ! With over 40 years of pra m manufacturing experience Jedo has appointed Supreme Baby as its exclusive UK distributor for its pra ms. Exhibiting at Harrogate Nursery Fair is a wonderful way to catch up with buy ers face-to-face. Tel: 01202 57

6685 Email: sales@suprem ebabyproducts. co.uk Web: www.supremeba by.co.uk

RQ (W V HV

0 %

%R H

VWD

LWH

,FHG

IIHH

UH\

* 7DXSH

3LQH

QWU\

&RX

X :DOQ

4PUP ZSLPNO JV[ ILK PU 0JLK *VɈLL ^P[O >OP[L KYH^LYZ

IRUHYHU DGDSWLQJ WR OLIHH *VTL HUK ZLL V\Y SH[LZ[ Z WYVK\J[Z VU W

Z[HUK

(

[[[ SFEF]XVEHI GS YO

2EDE\ 1XUVHU\ 7RGD\ )XOO 3DJH $GYHUW )HE 6WDPIRUG LQGG Obaby.indd 1

28/02/2017 09:26

focus HARROGATE

A h ouse h o ld n a me

Grab a gift Venicci: Hall A, Stand: A47

It’s a time where The Harrogate Nursery Fair is always an exciting event in the year for Venicci. . stockists new possible the team can catch up with everyone and meet s to the range. This year they will be displaying all of their models with a few new addition sure you get make so attend who visitors the all for gifts and surprises many have They will down to the Venicci stand to get a glimpse of what they have on offer. Tel: 01302 953872 Web: www.Venicci.co.uk

First cot mattress collection debuts Slumberland: Hall M, Stand: M34

Wear with confidence Bshirt: Hall B, The Hub, Stand: BH36 A revolutionary new breastfeeding clothing brand! The Bshirt is so special because it improves women’s confidence by keeping their boobs and belly covered while wearing their favourite clothes. No ties, clips or fuss - just easy access for hungry babies. This product is ethically made and reasonably priced. Bshirt customers just love how easy it is to breastfeed while wearing.

British bed manufacturer Slumberland has launched its first cot mattress collection which will make an exclusive debut at this year’s Harrogate International Nursery Fair. Slumberland certainly know a thing or two about sleep and has designed the that, when Slumbertime Collection with both the baby and parents in mind, knowing parents. babies get the best night’s sleep possible, then so can the regulates The household name has designed a soft breathable sleeping surface which a provide to t treatmen Actipro rgy anti-alle unique a from ts benefi the baby’s heat and healthy sleep environment. to provide the The Slumbertime Cot Mattresses feature long-lasting responsive springs are proudly and years ent developm precious baby’s a out through best comfort and support UK. the in here made Tel: 07867 397699 Email: Steve.Birds@steinhoffukbeds.co.uk

Tel: 07896 947811 Email: hello@thebshirt.co.uk Web: www.thebshirt.clothing

What a debut The Little Bathtime Company: Hall BH, Stand: BH34 The award-winning products of The Little Bathtime Company are set to make their debut appearance. Based just a stone's throw from the Lake District, the family-owned boutique toiletries firm specialises in creating fun bubble baths and shampoos for children and babies, which contain natural and organic ingredients. All of the products are dermatologically tested and paediatrician-approved. Their ‘free from’ formulas are all ultra-gentle and suitable from birth. Products are available in three deliciously fruity ranges; a cherry berry scented fairy range, a green apple dinosaur range and a tangy orange under-the-sea range. Tel: 01229 584119 Email: hello@littlebathtimecompany.co.uk Web: www.littlebathtimecompany.co.uk

nursery today

World's Largest Trade Fair for Child, Baby and Maternity Products & Services 19-21 July 2017 Shanghai · China

Register before April 30 to be CBME China VIP guest. Scan QR Code or login www.cbmexpo.com/en/register Enter promo code to qualify “INT-MED17-086”

focus HARROGATE

Add a bit of style BabyStyle: Hall B, Stand: B16

booked and the The stand layout is being tweaked, the hotels are one thing, mean only can that refreshments have been ordered, gate! Harro BabyStyle is back at ry Fair and This will be their 32nd year of attending the Nurse ble only to availa offers l to celebrate, there will be some very specia attendees. ming you The friendly BabyStyle team looks forward to welco round you show to on stand B16 where they will be delighted id, Egg, and talk you through the extensive Oyster, Hybr display. on tions collec ure furnit wood Prestige and Charn Tel: 01509 816444 Email: info@babystyle.co.uk Web: www.babystyle.co.uk

s? e l d d a or sw f g n i h Sea rc

Pillow talk

up d e p p a r w All , Stand: C51

ch is : Hall C The brand whi te nursery fair. ga aden + anais owcase all ro sh ar H so al at n ill w agai muslin swaddles en by will be present collection. ad aden + anais and breathable spring summer oversized, soft w its ne r fo is its n g ow tin kn en bestbe pres l and ideal baby en + anais will d muslin flanne 51. he nd us sta br C ft ll so ha three brands. ad of visit them at ching a range ns io un ct la is lle s co ai e an aden + ve a look at th w prints. To ha introducing ne 569 Tel: 02037357 nais.com ue@adenanda iq ut bo l: ai Em uk o. .c is na enanda Web: www.ad

Get global brands DCUK: Hall M, Stands: M17 & M66 Now firmly established as one of the UKâ€™s premier nursery goods distributors, DCUK bring truly global brands to UK retailers. UPPAbaby has grown up over the last seven years to become one of the UKâ€™s most recognised pushchair brands. Bumbo, known worldwide for their floor seats, now have an extensive range of seating and toilet training products. The award winning Nomi

nursery today

highchair takes highchair design to new levels. Suitable all the way from birth to teenage years. The Halo Bassinest provides a unique solution for bedside sleeping, easier for Mum, safer for baby. New for 2017, Cocoonababy from Red Castle and the Elodie Detail range of accessories with a distinct style to transform any pushchair. Tel: 01422 383555 Email: info@dcukltd.com Web: www.dcukltd.com

Ceba Baby: Hall A, Stand: A40

wide range of products for babies Based in Poland, Ceba Baby offers a designs and colour which characterise beautiful, aesthetic y. safet and ity qual encompassing high i, a multifunctional pillow for One example is their Cebuszka Flex mum and baby. Regulated filling: is bigger and softer UNZIPPED VERSION: the cushion is narrower and harder ion ZIPPED UP VERSION: the cush lling fi the - change the volume of - adjust it to your needs - use in various situations Email: ceba@ceba.com.pl Web: www.cebababy.eu

Page 49.indd 1

07/03/2017 15:35

focus HARROGATE

p er a tu re m e t y d o b es t la u g a t re S leep p ro duc t t h

Move with the times Red Kite: Hall A, Stand: A8 Red Kite is pleased to support and exhibit again at the UK’s Premier Nursery Fair in Harrogate. This is the ideal time to present both current favourite lines and also preview exciting new product launches to their key retailers and buyers. Red Kite is well known for its bright, funky Baby Go Round range of walkers and entertainers. Come along to see some of the new designs and updated models that they are introducing to the range this summer. The modern Push Me Cube was an introduction at the Harrogate Fair in 2016 and is already proving to be a winning addition to their range, bringing versatility and modern appeal, with eye-catching colours such as hot pink and tango to young parents. They will also be launching a new premium linen colour design across some key products with textured fabrics and coordinates in muted greys and white shades. The range of Red Kite products continue to evolve and move with the times , as always aiming to provide exciting and desirable nursery essentials with the great value included as you have come to expect from them. Tel: 01454 326555 Email: enquiries@redkitebaby.com Web: www.redkitebaby.com

Body e responstiiov nal: Hall C, rna BabyCare Inte Stand: C1 looks forward to e International

BabyCar Harrogate: oduct ranges at presenting its pr bathtime, potty – Products for • Thermobaby eding time training and fe cot and ooden folding W • Combelle Playpen andide Air+ nd their new C You will also fi mperature that facilitate te sleep products r product, regulation. will be their sta y la sp di on lso A nsive mattress ne, a body-respo O o ph or M e th nted design borns. The pate respiratory suitable for new gurgitation and re of k ris e th limits rature and tes body tempe distress, regula ality of sleep. qu ’s by proves ba significantly im 20 per cent offers include to Fantastic show . isplay Stands off and Free D bycareinternational.com ba Email: aoife@

Putting their best foot forward Skip Hop: Hall M, Stand: M62 Skip Hop is extremely excited to be exhibiting at Harrogate International Nursery Fair for the first time. Showcasing industry award-winning products and new innovations, the Skip Hop stand is not one to be missed! Featuring changing bags, on-the-go accessories, toys, bath time accessories, baby gyms, nursery gear and of course the infamous Zoo toddler essentials range, there’s lots to see! The Skip Hop team will be on hand to introduce you to the product range and the variety of in-store display options that are available – head on over to Hall M, M62 to say hello! Tel: 01582 434250 Web: www.skiphop.com

Hip products for parents and kids Blue Celery: Hall BH, Stand: BH39 Blue Celery is a lifestyle brand for parents, babies and kids. Their products are designed, crafted and produced in the small town of Stratford, Ontario Canada. They have been created with a passion and desire to make the world a better place, while meeting the everyday needs of families. During the show three fantastic new organic cotton products will be presented. Chic Lunch it: A durable, re-usable, eco-friendly, organic canvass Lunch Bag; Chic Shopper: A re-usable, durable, eco-friendly organic cotton canvass bag. The Chic Totez: A perfect versatile bag suitable for use as a diaper bag or for shopping, groceries, even day trips. All Blue Celery products are manufactured using only fabrics and materials that meet CPSIA, Canada Consumer Product Safety Act and EU Reach Standards. All products are entirely made in Canada. Email: info@bluecelery.com Web: www.bluecelery.com

nursery today

7DNH D SHHN DW H[FLWLQJ QHZ SURGXFWV UDQJHV IURP WKHVH DZDUG ZLQQLQJ EUDQGV 833$EDE\ $ZDUG ZLQQLQJ 3UDPV DQG 3XVKFKDLUV

1RPL %LUWK WR WHHQDJH +LJKFKDLU &KDLU

+DOR

6DIH DQG FRQYHQLHQW %HGVLGH &ULEV

%XPER ,QIDQW 6HDWLQJ DQG %DWKURRP 6ROXWLRQV

(ORGLH 'HWDLOV %HDXWLIXO $FFHVVRULHV ZLWK 6ZHGLVK VW\OH

&RFRRQDEDE\ $ FRPIRUWLQJ DQG UHDVVXULQJ 6OHHS 6SDFH IRU EDELHV

Page 51.indd 1

07/03/2017 15:38

focus HARROGATE

Good night’s sleep SnuggleUp: Hall BH, Stand: BH42 With support in all the right places, this multi-award winning U-shaped Pregnancy Pillow relieves pressure, alleviates aches and pains and helps you sleep comfortably on your side, just as the doctor ordered. In fact not only are the pillows mum’s best friend, they are also very beneficial to those with health problems such as Fibromyalgia, Symphysis Pubis Dysfunction, Arthritis, Upper and Lower body pains. Tel: 0800 228 9236 Email: info@pregnancypillows.net Web: www.pregnancypillows.net

Being buoyant

: all BH, Stand Orby Swim: H BH24 to Irelands made its way on

Orby has –a apers since 2015 r national newsp ou oduct in aiding r of revolutionary pr ne in W ! im ren to sw ar babies and child ye e th of t uc d’ Prod g ‘Bank Of Irelan tin ci ex e of the most 2015 Orby is on is th t ke come to mar innovations to n ed in conjunctio op el ev decade! D im ed sw with experienc m the UK’s fro ls na sio es of pr stry as well swimming indu ds top as two of Irelan are universities, we e the uc od tr proud to in swimwear for of n tio ra ne next ge n. re ble babies and child is a fully adjusta An Orby jetsuit rol swim suit – buoyancy cont ith aid pockets incorporated w ling babies and throughout enab ed in the perfectly balanc children to be high m are made fro water. The suits funky, , ol co ne fabric in quality neopre kids us lo bu fa e s for th on trend colour them. who will wear byswim.com e@or Email: leeann byswim.com or w. ww : eb W

Premiere product launch Innovation in four sizes Carriwell: Hall C, Stand: C17 t is over 20 years ago now that Carriwell designed the first simple but innovative range of four size Nursing Bras especially for Baby stores. Since then they have constantly made their range of seamless Nursing bras and support belts more comfortable for the Mum to be and the Nursing mum; with a high point being the launch of the patented and multiple awarding GelWire Nursing Bra; the only bra of its kind that has been recommended by both midwives and lactation consultants. Now they are proud to announce a world premiere product launch at the Nursery Fair with their new innovative nursing bra which combines a number of technologies to provide even more comfort and support for the nursing mum of all sizes, while still being within their Baby Store friendly concept of ‘4 size 2 colours’. Be one the first to see this innovation.

Tel: 0203 637 6385 Email: info@carriwell.com Web: www.carriwell.com

nursery today

Page 53.indd 1

07/03/2017 15:39

focus HARROGATE

d car e t n e t a p w Ne st e m y s y t e f a s t se a

vation Revolutionary safety inno BH33 Huggle Me Close: Hall BH, Stand:

R44 crash tested system launch of the unique, revolutionary, cial offi the be will Fair sery Nur te Harroga , coats and travel sleeping bags, h, when incorporated into snowsuits developed by Huggle Me Close whic enables safe use in a car seat. ma of warmth over safety in system is the only way to avoid the dilem nted pate ue, uniq e’s Clos Me gle Hug y to the car without having to sfer their child from the house or bugg a car seat while enabling parents to tran remove their outer clothing. d to incorporate it into your revolutionary system enabling your bran If you are interested in licensing this 3. own range, visit them on stand BH3 Tel: 0800 634 7448 Email: info@hugglemeclose.com Web: www.hugglemeclose.com

Talking ABC Obaby: Hall A, Stand: A32 At this year’s Harrogate International Nursery Fair, as UK distributor for ABC Design, Obaby will be showcasing the leading German company’s latest products. This year sees a more refined catalogue from ABC Design with the latest Zoom getting sleek new styling and design tweaks, such as an all-new zipped extension hood and a universal accessory fitment system. The award-winning Mamba Plus has been redesigned and relaunched as the Pepper and now provides from birth use as standard. This year also welcomes the new Mint stroller, with its simple one-hand, compact fold and travel system compatibility will certainly be popular for space conscious parents who don’t want to compromise on features. Make sure you visit stand A32 to experience the new range for yourself and check out our show visitor exclusive offers. Tel: 01652 641491 Web: www.obaby.co.uk/abcdesign

Bravo B ravo ffor or llingerie ingerie Bravado: Hall C, Stand: C70 Fresh from winning Platinum for Best Maternity Lingerie Brand at the Best Baby and Toddler Gear Awards, 2017 promises to be an exciting year for Bravado Designs as it makes its return to Harrogate International Nursery Fair. The brand, well-known for its high-quality, practical and fashionable range of maternity and nursing bras is loved by mums and celebrities worldwide. Expanding its award-winning range, Harrogate will see Bravado officially launch an exciting new innovation, specially designed to make the lives of breastfeeding mums easier. With a stylish new Petal-Soft collection to unveil too, as well as a beautiful new limited edition colour for the bestselling Body Silk Seamless Yoga, it’s set to be a busy show for the Bravado team! Tel: 001-800-590-7802 Email: hinh.luu@bravadodesigns.com Web: www.bravadodesigns.com

nursery today

gear l o o c , t r a Sun sm , Stand: BH38 concerned

BH anyone ts designed for u Shaidee: Hall ry new produc na n their stand yo tio O lu n. vo su re e o veils tw rays of th

Shaidee un easily around the harmful ek visor that fits their baby from g sle t, tin used ec gh ei ot w pr ht ith lig w er - a s. It also can be aidee Sun Cov carriers or sling by ba nt fro t will find the Sh os m ying a baby in , any person carr ver for strollers . rs ai light SPF50 co ch atr sh n ul pu re y an ild an ch g m t on e Bu n to protec nd their Shaide insect protectio ll fu es You will also fi id ov pr at and car seats th earing option carriers, slings s. se ru vi lous new baby-w e bu rn fa bo A ito g. in qu Sl os h m for Pouc rings, clips or t their Double , without fussy ile at rs ve is Also, check ou at th ring dads. Baby wea rty tested to for mums and ve been third pa g. ha in d ty an a ed at ad ic an pl in C com ucts are made All Shaidee prod fety standards. sa r he ot d an IA PS C , EU , meet UK ail.com aidee@gm Email: infosh aidee.ca sh w. Web: ww

te Harroga 1 Stand C

Petit Pa nda Pillow

Folding Cot Wooden

Babycare International is a family owned wholesale company, established in 1974. We source leading brands with innovative products from France, Italy, Portugal and Spain.

info@babycareinternational.com Tel: 00353-404-67913 www.babycareshop.ie

Page 55.indd 1

08/03/2017 11:54

focus HARROGATE

O ffe rin g v a r c on f i ous ig u r a t i on s

What a grey day MJmark: Hall M, Stand: M1 What a grey start of the year for MJmark, their wicker cribs Ophelia, Bianca and Miranda’s range are now available in a stylish grey finish. That’s on all of their wheeled bases and, of course, on the rocking one. MJmark will present new designs of bedding sets in grey, for all of their cribs. On top of that there is a new range of cribs being launched at this year’s Harrogate show, and special show offers will be available. Don’t miss out and visit their stand M1 at Harrogate Nursery Fair 2017

Tel: 07815 179574 Email: jack@mjmark.co.uk Web: www.mjmark.co.uk

Meet the team Peg Perego : Hall M

, Stand: M During Har 56 rogate the tr ade will get portfolio, that an exclusive will set new preview of th standards in have come to e Peg Perago chas expect, that . The latest in simply conver sis configuration, is an el offering vari novation from egant strolle ts into a doub ous configura its r with all the le when usin tions. The G-Matic features you g th e Fa m S ily ys te A m da ptor (sold se ensu the Primo V parately), iaggio SL Car res that the Pop-Up Sea t, Navetta E Seat can be taller parent lit e or Navetta attached wit s and the sing h one click. Pop Up Car le-touch brak ride wheels w The eco-leat rycot and ing system, do ith ball bear her handle is uble remote ings plus rear parent. The extendable fo front swivel -wheel suspen design also al r wheel contro sions enable Tel: 0039 0 lows for a re l, large soft a very comfo 39 60881 inforced, extr rt ab Email: paol ala le rg ri e de shopping ba for baby and a.parodi@ sket. pegperego. Web: w ww.pegpere

go.com

Toying around Halilit: Hall B, Stand: B27 Halilit will be unveiling lots of new additions to the Taf Toys Easier Parenting range, such as the beautiful Garden Mobile which plays 30 minutes of classical music and nature sounds, the Outdoors Play Mat with water-resistant base and the Developmental Cube with a variety of exciting activities. Exquisite Mini Moon and Cheerful Cloud Blankies complement the new Ring Rattles, while there are a variety of stylish pram toy additions for 2017. Elsewhere, the Halilit music offering includes new gift sets plus rattling Roller Balls, and the Edushape early learning and sensory collection continues to grow. Come and take a look on stand B27. Tel: 01254 872454 Email: sales@halilit.co.uk Web: www.halilit.co.uk

Sock Ons brand keeps growing strong! Hippychick: Hall C, Stand: C55/C85 Sock Ons once again look forward to Harrogate, and this year they are teaming up with Hippychick and having a dedicated area on the Hippychick stand. The ever-expanding Sock Ons range will be fully displayed including Mocc Ons - the only slipper sock a baby and toddler will ever need! The low retail price point coupled with the unrivalled quality and design prove popular with retailers and customers alike. The classic collection of Dribble Ons bandana bibs has expanded to include new Chevron and Star designs that co-ordinate with the entire range. Classic pastels and bright solid colour Dribble Ons remain popular and compliment every outfit. Plod Ons - the super-soft baby’s knee protectors 56

nursery today

protect baby’s knees as they crawl around on hard floors or carpets. Made from a lovely soft and stretchy cotton, they fit snugly over tiny knees without restricting movement and have added silicone to prevent slipping. The fun colorways and funky packaging make them a great gift for any new parent. The whole Sock Ons collection will also be showcased and for the uninitiated (of which there are few), the unique innovation continues to be a bestseller baby essential item. The quirky packaging, gift appeal and low price point makes them one of the most sought after baby must-haves! Tel: 0208 451 1516 Web: www.sockons.co.uk

Join the warming revolution with Europeâ€™s fastest-growing muslin baby brand. Experience flannel muslin, a first-ofâ€“its-kind fabric that combines the breathability of muslin with the warmth of premium flannel with aden by aden + anais, the brand now available at some of the largest specialist and grocer stores in Europe.

Visit aden by aden + anais at Harrogate Hall C, Stand 51 to learn more about this latest innovation or contact melissac@adenandanais.com for more information.

#carriwellconfidence

Be Comfortable, Be Confident!

Be among the first to see the World Premiere of our exclusive Nursing Bra a bra guaranteed to gel well with nursing mums! Visit us at STAND C17 at the Harrogate International Nursery Fair 28 - 30 March 2017 www.carriwell.com

Page 57.indd 1

@carriwellrealmums #carriwellrealmums

www.facebook.com/carriwell

07/03/2017 15:42

A w a rd t p e c n o C A P 2 0 16 B w in n er

focus HARROGATE

Essential feeding kit posie & bear: Hall BH, Stand: BH16 posie & bear are launching the FeedingBuddy at Harrogate Nursery Fair. Owner, inventor and finalist in the BPA Concept awards Charlotte Lönngren will be on stand BH16 in the Hub, demonstrating this innovative, new and uniquee product that lends a helping hand at feeding time. Essential kit for all bottle-feeding parents, especially useful for those d who have twins, a toddler or need to feed on the move. Developed with advice and support of the twin community and leading health care professionals. A great opportunity to get in first and meet the real life posie & bear. Tel: 07960 320021 Email: info@posieandbear.com Web: www.posieandbear.com

Little Chick for happy parenting Little Chick London: Hall M, Stand: M14 Take a fresh approach with this new brand who offer an exciting range of products to make life a little easier for new parents and babies alike. The Little Chick London Bedside Crib (BANTA winner 2016) offers the convenience of co-sleeping, without the associated risks of suffocation; and combined with the new Little Chick London crib mattress, offers a totally breathable sleep solution. New for 2017, is a gorgeous Newborn Swaddle Robe designed to promote skin-to-skin contact and Wash Set, both made from super soft bamboo towelling; plus the addition of a pretty heart shape to its best-selling Twinkle Lights Bedtime Soother. Visit Little Chick London on The RHSM Group Stand M14. Email: hello@littlechick.london Web: www.littlechick.london

Feeling flush KidsDo: Hall BH, Stand: BH1 KidsDo is set to bring a range of innovative new products to the market that will encourage positive hygiene amongst children. Whilst each product is designed to be fun for children, they offer an intrinsic functionality for the young. They will also provide an educational aid for parents when teaching the foundations of positive bathroom hygiene. The first product launched was the Kidsflush toilet button - a patented product that is the world’s first easy to fit and easy to flush toilet button. Visit their stand to find out more! Tel: 00353 86 2504009 Email: jamie@kidsflush.com Web: www.kidsflush.com

Bedtime buddy Cloud b: Hall C, Stand C96

ly Bluetooth speaker with lights that Cloud b’s Beebop is one cute and cudd pal and a soothing bedtime strobe to the beat, a musical playtime buddy all in one. op wirelessly plays songs Utilising Bluetooth technology, Beeb s, lights glow and play ic mus from your personal playlists. As o of the tunes. temp the h matc to red or strobe in blue, green play your child’s can Beebop When it’s time to calm things down, or you can turn urs, colo ugh g thro favourite lullabies while slowly morphin her, and lovely soot d soun t, t-ligh nigh h off the light effect altogether. A plus all-in-one. Email: international@cloudb.com Web: www.cloudb.com

nursery today

Fulll re refresh efr PHP Gift & Baby: Hall C, Stand: C69 Harrogate International Nursery remains a key show for PHP Gift & Baby as it’s the perfect opportunity to demonstrate their product to buyers and retailers and a fantastic networking occasion too. This year PHP Gift & Baby will be focusing on a full refresh of existing best sellers. They’ll be unveiling their most extensive print collection to date across the Widgey brand of multi-purpose pregnancy, breastfeeding and maternity pillows, and they’ll also be adding a new product to the Widgey family. Also being unveiled will be a completely new product innovation that taps into the millennial mum’s social media habits. They think buyers will love it and hope that they’ll be adding it to their ranges along with favourites like the award-winning SafeDreams cot-wrap and soft toys. Email: claire@phpgiftandbaby.co.uk Web: www.phpgiftandbaby.co.uk

Page 59 NURSERY LAST PAGE.indd 1

13/03/2017 16:28

Feature HARROGATE INTERNATIONAL NURSERY FAIR

Harrogate Trade Fair, but is it fair? Written by: Andy Crane, Managing Director, BabyStyle So here we are getting all our preparations ready for the annual pilgrimage to Harrogate and why wouldn’t we want to go. It’s such a beautiful elegant spa town and I can feel myself smiling just thinking about it. arrogate is a wonderful place to be able to go and meet retailers, see old friends and conduct business at what is now the UK’s only nursery show dedicated entirely for our amazing nursery trade. How great is it that we all support it wholeheartedly and year on year book our stands, pay our dues and reap the benefits that exhibiting brings to us, but hang on, do we? No we don’t! Year-on-year the show is getting smaller, with fewer stands but yet the visiting footfall in Harrogate stills remains roughly the same, how, why? Well, it has been noted that there appears to be a rather dubious practice by some repeat offenders of the booking of hotel rooms to tout wares or furtive meetings being held over a coffee. Come on everyone, do you think that it really is ethical for you to be attending these surreptitious social events which essentially are feeding like a bloodsucking parasite from the body of Harrogate International Nursery Fair? Perhaps I should put it another way. For example, you open your shop like you always have done, pay your bills to suppliers and the council and you take immense pride in your shop and all the wonderful goods inside. Even if it is tough out there, you do your best to help your

customers, day in, day out and try to smile through the day. Now, think of this, that’s all very well and good until the day someone appears on the pavement outside your front door and sets up their stall selling similar goods to what you’ve got inside, or possibly even worse, they come inside your shop grab the table in the most prominent position and help themselves to a skinny latte before hawking their wares through some glossy brochures. Would you be happy? I don’t think so! Surely though nobody would have the cheek and the brass neck to do such a thing would they? Oh, no wait, yes they do, it happens every year at Harrogate and, it would appear goes completely without mention or any sort of recompense! Could it be that 2017 will see us all wake up and smell the coffee to bring an end to this practice, which is essentially street hawking, unethical and, putting it bluntly, killing the show. So, if you value Harrogate and its importance in the nursery trade for all of us and want to see it continue and prosper then maybe have a rethink before you start accepting invitations that take place outside the confines of Harrogate International C Centre during show days and a give those folk clut clutching briefc briefcases full of tric tricks a wide b berth inside the International Centre.

See you all there – BabyStyle supports fair s trade! trad

nursery today

“ C ould it b e t h

at w il l s e e u s a l l w a ke 2 0 1 7 s me l l t h e c o ffee to b up an d rin g an en d to t h i s practice, w hic h is es sent i a lly street h a w k in g ”

Celebrity Maternity Nurse Launches Own Range Of Body Candles Mummy Loves Organics range of therapeutic body candles are hand poured using the very best organic shea butters and soy wax along with the purest pregnancy safe essential oils. Containing no nasties. They are non toxic and burn clean due to our 100% cotton wicks The candles melt into a magical massage oil which burns at 2deg above body temperature making it just perfect to apply to your skin for the ultimate luxurious hydrating experience that soothes both body and mind. Our body candles help with anxiety, stress, insomnia and balancing hormones as well as the incredible healing power they have for eczema, stretch marks and scar tissue.

Ha Stan ll B d BH 12

gate Harro BH24 d Stan

To find out more about our products, enquire about retail opportunities. please visit www.orbyswim.com or email Lee-Anne directly at leeanne@orbyswim.com

mummyloves.co.uk

info@mummyloves.co.uk 07734 20 65 11 HANDPOURED IN HARROGATE â€˘ QUINTESSENTIALLY BRITISH

EÄžÇ Ä¨Ĺ˝ĆŒ ĎŽĎŹĎĎłÍŠ

>Ĺ?ĆŠĹŻÄž ĹšĹ?Ä?ĹŹ >Ĺ˝ĹśÄšĹ˝Ĺś ^Ç Ä‚ÄšÄšĹŻÄž ZĹ˝Ä?Äž Î˜ EÄžÇ Ĺ˝ĆŒĹś tÄ‚Ć?Ĺš ^ÄžĆš DÄ‚ÄšÄž Ä¨ĆŒĹ˝Ĺľ Ć?ĆľĆ‰ÄžĆŒĆ?Ĺ˝ĹŒ Ä?Ä‚ĹľÄ?Ĺ˝Ĺ˝ ĆšĹ˝Ç ÄžĹŻĹŻĹ?ĹśĹ?Í• Ç Ä‚ĆŒĹľ Ä‚ĹśÄš Ć‹ĆľĹ?Ä?ĹŹ ÄšĆŒÇ‡Ĺ?ĹśĹ? Ä¨Ĺ˝ĆŒ Ä?Ä‚Ä?Ç‡Í›Ć? ÄšÄžĹŻĹ?Ä?Ä‚ĆšÄž Ć?ĹŹĹ?ĹśÍ˜ dĹšĹ?Ć? Ć?Ĺ˝ĹŒ ĹšĹ˝Ĺ˝ÄšÄžÄš ĆšĹ˝Ç ÄžĹŻ ĹšÄ‚Ć? Ć?Ç Ä‚ÄšÄšĹŻÄž Ç Ĺ?ĹśĹ?Ć? ĆšĹ˝ Ç ĆŒÄ‚Ć‰ Ä?Ä‚Ä?Ç‡ Í˛ Ä‚ĹśÄš ĆšĹšÄž ĆľĹśĹ?Ć‹ĆľÄž ÄšÄžĆ?Ĺ?Ĺ?Ĺś Ä‚ĹŻĹŻĹ˝Ç Ć? Ć?ĹŹĹ?Ĺś Ä?Ĺ˝ĹśĆšÄ‚Ä?Ćš Ç Ĺ?ĆšĹš Ć‰Ä‚ĆŒÄžĹśĆšĆ? Ç ĹšĹ?Ä?Ĺš Ĺ?Ć? Ç€Ĺ?ĆšÄ‚ĹŻ Ĺ?Ĺś ĆšĹšÄž ÄŽĆŒĆ?Ćš Ä¨ÄžÇ ÄšÄ‚Ç‡Ć? Ä‚ĹśÄš Ç ÄžÄžĹŹĆ?Í˜

$V VHHQ RQ

'5$*216Âˇ '(1

7KH ZRUOGÇŻV ČŒUVW DQG RQO\ SDWHQWHG WRLOHW Č?XVK EXWWRQ WKDW PDNHV LW HDV\ DQG IXQ IRU FKLOGUHQ WR XVH PRGHUQ Č?XVK EXWWRQ WRLOHWV

tÄ‚Ć?Ĺš ^ÄžĆš Ĺ?ĹśÄ?ĹŻĆľÄšÄžĆ? Ĺ‡Ä‚ĹśĹśÄžĹŻĆ? Ä‚ĹśÄš Ç Ä‚Ć?Ĺš Î˜ ÄšĆŒÇ‡ ĹľĹ?ĆŠĆ?ÍŠ Ĺ˝ĹśÍ›Ćš ĹľĹ?Ć?Ć? Ĺ˝ĆľĆŒ Ć‰ĆŒÄžĆŠÇ‡ ĹśÄžÇ ĹšÄžÄ‚ĆŒĆš Ć?ĹšÄ‚Ć‰ÄžÄš dÇ Ĺ?ĹśĹŹĹŻÄž >Ĺ?Ĺ?ĹšĆšĆ? ÄžÄšĆ&#x;ĹľÄž ^Ĺ˝Ĺ˝ĆšĹšÄžĆŒÍŠ

sĹ?Ć?Ĺ?Ćš ĆľĆ? Ä‚Ćš ,Ä‚ĆŒĆŒĹ˝Ĺ?Ä‚ĆšÄž /ĹśĆšÄžĆŒĹśÄ‚Ć&#x;Ĺ˝ĹśÄ‚ĹŻ EĆľĆŒĆ?ÄžĆŒÇ‡ &Ä‚Ĺ?ĆŒ Í˛ ^ĆšÄ‚ĹśÄš DĎĎ°

0RUH XQLTXH WRLOHW WUDLQLQJ SURGXFWV ODXQFKLQJ GXULQJ

ZZZ NLGVĂ XVK FRP

DÄ‚ĹśÄ‚Ĺ?ÄžÄš Ä?Ç‡ dĹšÄž Z,^D 'ĆŒĹ˝ĆľĆ‰ Í˛ Ç Ç Ç Í˜ĹŻĹ?ĆŠĹŻÄžÄ?ĹšĹ?Ä?ĹŹÍ˜ĹŻĹ˝ĹśÄšĹ˝Ĺś ĹľÄ‚Ĺ?ĹŻÍ— ĹšÄžĹŻĹŻĹ˝Î›ĹŻĹ?ĆŠĹŻÄžÄ?ĹšĹ?Ä?ĹŹÍ˜ĹŻĹ˝ĹśÄšĹ˝Ĺś dÄžĹŻÍ— ĎŹĎłĎľĎłĎ˛ ĎłĎłĎŻ Ď°Ď´Ď˛ rĹ˜OĹ¸Č–Ç‹ ÂśĂžĹ˜Âś ĆźĹ¸ÇŁĂžÇźĂžÉšs E ÇźĂŒÇ‹Ĺ¸Ĺ¸ĹŽ ĂŒÉ´ÂśĂžsĹ˜s

Little Chick- NT quarter page March 17 draft 2.indd 1

Page 61.indd 1

LQIR#NLGVĂ XVK FRP ,5/

03/03/2017 09:56:15

08/03/2017 11:35

Feature HAUCK

Premium brand iCoo announces latest arrivals hauck are pleased to announce the arrival of the 2017 collection from their premium brand iCoo. These products bring together innovative designs with attention to detail, and are made using the very best in fabrics and materials. Let’s take a closer look.

GROW WITH ME 1-2-3

With multiple uses and its modern looks, the award winning iCoo Grow With Me 1-2-3 combines three products in one, stretching from birth to three years, from bassinet to bouncer to highchair. The modules are height adjustable to three levels and a simple one-click mechanism lets you change between the options. The bassinet option is a snug place to

sleep during the first few months of life. A large side window enables you to keep an eye on your baby at all times and there is a side zip you can use to reach in and comfort your baby. A padded bouncer with an extra head support for newborns is the perfect place to feed your baby. In this mode you’ll find your baby’s at a height that allows him to feel part of what’s happening around him. You can play your baby’s favourite songs using the unique iCoo sound connection whilst the

vibration feature will gently put your baby to sleep. The high chair’s ergonomically shaped seat has a footrest that grows with your child and an easily adjusted backrest. The detachable tray can be used for eating or playing and is both practical and convenient. iCoo creates unique solutions to enrich family life.

i’Coo Pace

The iCoo Pace is a versatile, lightweight buggy, ideal as an everyday runabout for shopping trips or the school run. This buggy is a stylish eye-catcher with a matt gold aluminium frame and ergonomically shaped handles. It provides quality and durability whilst the colour gradient fabrics and two tone wheels give the Pace an extremely elegant look. Although suitable from birth the Pace offers longevity due to its extra wide seat unit. This space offers optimum headroom and freedom of movement, even for older children. The backrest and footrest are both adjustable and can be gradually adjusted to obtain the perfect sitting or laying position. Safety is taken care of with a padded five point harness. A zip fastening extends the canopy so it can be pulled forward to provide extra protection against sun, wind or rain and the viewing window in the canopy enables you to keep a constant eye on your child. The Pace is finished off with a colour co-ordinating boot cover which

nursery today

provides additional protection and adds the finishing touch to this premium set that will certainly stand out in any crowd. Should your child require extra padding in the seat unit, then an optional padded seat pad is available.

Starlight

A wonderful bed with a lightweight, aluminium frame. Everything you need is at your fingertips, changing mat, side storage pocket, 2nd level, wheels, folding mattress and a bag for carrying it in. Easy to fold the Starlight is perfect for travel, visiting grandparents or as a second bed at home. When not being used for sleeping the Starlight doubles as a play area. Changing your baby on the practical changing table is safe and easy. The changing table is

quick and easy to clip onto the bed and can be removed when not in use, whilst side pockets keep nappies and wipes close at hand. Newborns will feel safe and secure sleeping on the 2nd level, and being raised makes life easier for lifting baby in and out of the bed. This suspended attachment has a zip fastening for easy removal. There are two large mesh sides that allow air to circulate in the cot and also help to keep your child from overheating. The Starlight has wheels which makes it easy to move from room to room, it is quick and easy to put up and fold down and is stored in its own carry bag. The iCoo Starlight offers mobility and flexibility in one.

Discover the extraordinary Acrobat XL

Trio set thrills with its technical finesse and attention to detail. The Acrobat XL is in a class of its own! The patented one hand folding mechanism allows the seat unit to remain on the chassis when folded and all components fit directly onto the frame using a simple one-click mechanism. In addition, the Acrobat XL scores with its LED lights, which provide safety after dark either flashing selectively or permanently lit. For shopping trips use the iGuardfix car seat, which simply combines with the chassis to create a shopâ€™n drive system. Whilst In the car the iGuardfix provides patented side impact protection for safety. The iGuardfix car seat can be used with the 3 point vehicle seat belt or in combination with the separately available ISOFIX BASE. The Acrobat XL Plus Trio Set is available in a range of plain fabrics highlighted with a contrasting diamond effect print. Tel: 01978 664362 Email: info@hauckuk.com Web: wwe.icoo.de

Plus Trio Set and the rest of the iCoo range at www.iCoo.de

Acrobat XL Plus Trio Set

Sensational! This stylish trio set consists of bassinet, car seat, stroller with reversible seat unit and bootcover, providing a complete solution for parents with infants and children. In addition to its unique appearance, the innovative Acrobat XL Plus

or visit hauck at the Harrogate Nursery Fair, Hall B, Stand B4. nursery today

supplier snapshot Why is Harrogate International Nursery Fair an important trade event to our industry? We spoke to some of the industry’s finest to find out.

Melissa Cross

SALES & BUSINESS DEVELOPMENT MANAGER EUROPE – ADEN + ANAIS Why is Harrogate Nursery Fair important to you? We love attending the Harrogate show, it`s the largest nursery show in the UK. The show has a great attendance from all the major retailers as well as the small boutique stores who are very important as they are the foundation to our growing business. I love the buzz of being on a stand and showcasing our new collections across all our different brands. Will you be running any show only offers? Yes we will run an offer on our aden + anais collection. I think offers are an important part of the show. Everyone has travelled from far and wide and there is great value to meeting face to face and having an offer is our way of saying thank you for your time. What can visitors expect when visiting your

stand this year? We are launching our new aden by aden + anais flannel collection as well as showcasing our new SS17 collections ns across all our brands aden + anais, aden by aden + anais and ideal baby; our collections are as always true to our brand, on trend and made in 100 per cent soft and breathable cotton muslin.

Victoria Taylor

BRAND MANAGER - EAST COAST NURSERY Why is Harrogate Nursery Fair important to you? Harrogate is our only UK show, so it’s our best opportunity to reconnect with all of our retailers in person and show our range to our loyal customer base. We treat them to drinks and nibbles. It’s an invaluable chance to let them get their hands on the real products, rather than looking at catalogue pictures or iPad presentations. Will you be running any show only offers? Yes, there will be offers across our range, including furniture and bedding. What can visitors expect when visiting your stand this year? As always, Harrogate is our opportunity to introduce our new products to our customers, so as you would expect, there are some exciting new things to see. There are new additions to the categories that East Coast is best known for, but we’re eager to keep a bit tight-lipped on this and invite our customers to come and see for themselves! We can reveal that the Say Hello range is expanding though, so there are some gorgeous new toys for people to come and play with.

nursery today

Jon Tilley

UK COUNTRY MANAGER – SKIP HOP UK LTD Why is Harrogate Nursery Fair important to you? Being that it’s the first time Skip Hop will be exhibiting at Harrogate Nursery Fair, it’s bound to be a memorable show for us! This fair is such an important industry event so it is vital that we attend to shout about the fact that Skip Hop is now officially in the UK! At Harrogate, we are going to be showcasing our award-winning product range and aim to get the industry excited about the new product llaunches h we have coming up over the next year. Will you be running any show only offers? At the show we will be running offers on a variety of in-store retailer display options. Our in-store display options come in a range of sizes and can be used to merchandise a wide selection of Skip Hop products from varying product categories. We are more than happy to help you merchandise one of our stands and can also recommend products we feel work well. What can visitors expect when visiting your stand this year? Featuring changing bags, on-the-go accessories, toys, bath time accessories, baby gyms, nursery gear and, of course, the infamous Zoo toddler essentials range, there’s lots to see! The Skip Hop team will be on hand to introduce you to the product range and the variety of instore display options that are available – head on over to Hall M, M62 to say hello.

Phil Howe

COUNTRY MANAGER (UK/IRELAND) - PEG PEREGO Why is Harrogate Nursery Fair important to you? Harrogate remains an extremely important event to showcase our product range and new releases to key customers and media. As a new brand to the UK it’s important that the trade fully understands our range portfolio, features and benefits, along with the quality in the craftsmanship and the brand values. Harrogate provides us with the opportunity to get in front of these influential people at this critical time for the business. Will you be running any show only offers? As a new brand, it’s important that our customers understand its heritage, and each products key features and benefits across the complete portfolio, so we will be focussing on that. What can visitors expect when visiting your stand this year? We will be exhibiting the 2017 range portfolio and releasing new colourways. We’ll also introduce visitors to an innovative new concept that will be coming to the UK later this year.

Daniel Green STOCK CONTROL & MARKETING – OBABY Why is Harrogate Nursery Fair important to you? The most important part of Harrogate to us is getting to physically interact with our visitors one to one. Being able to showcase our vast range of products all in one display is a fantastic marketing tool and also enables us to get valuable feedback on our product ranges and what customers would like to see us include in future ranges. Will you be running any show only offers? Although we offer promotions to our customers as standard every month, we like to show our extra support and thanks to those that come and visit us at Harrogate with our exclusive show only offers. With Harrogate being in such an ideal location for businesses all across the country, it’s the ideal place for us to offer our best promotions to both new and old customers.

James Coleman SALES - VENICCI SA

Why is Harrogate Nursery Fair important to you? W Harrogate Nursery fair is important to me as I get a chance to catch up with all our existing stockists that I don’t get to see throughout the year. I speak to everyone a lot on the phone but it’s always nice to meet face-toface. Will you be running any show only offers? We do plan to have many surprises and great offers at the show but everyone will have to come to our stand to find out more. What can visitors expect when visiting your stand this year? Visitors coming to our stand this year can expect a friendly welcoming atmosphere with a selection of new colours for them to see and to test out.

What can visitors expect when visiting your stand this year? With the release of the all-new Stamford furniture range, visitors can take a look first hand at our new range of finishes and the outstanding quality that the new products feature. For the first time in our furniture ranges, we’re now offering customers the chance to mix and match the finishes of the furniture items across the Stamford range, enabling both a retro and contemporary feel to be achieved and allowing parents to customise their nurseries to their exact requirements. Further to this, as we are the UK distributors for ABC Design, we’re also showcasing the latest and greatest ABC Design range of pushchairs, fresh from Germany. With the multi-award-winning Zoom tandem getting some improvements for 2017, it sits at the heart of the most comprehensive range of products ABC Design has yet to release. With a selection of products seeing design improvements and some completely new lines for 2017, the ABC Design range should definitely not be missed. If you’d like to find out more about the Obaby and ABC Design ranges, make sure you visit us on stands A52 and A32. We’re looking forward to seeing you there.

nursery today

talking shop NURSERY SUPPORT GROUP

Shop matters with NSG arrogate 2017 is just around the corner, with a new mid-week format, the addition of some newbies and the omission of a few names. I talk to as many people as I can, on all sides of the spectrum so, where many suppliers complain that the costs to exhibit are too high, others say tied into that is the (alleged) diminishing numbers. I can see the point… clearly the money would be better spent selling direct to the consumer at shows, and through own websites – that overrides the need to exhibit for trade, right? With that said, the onus is now on us, the indies, the visitors to the show, to support those who ARE exhibiting. The show has some of the bigger brands missing, but those that are exhibiting are supporters of the indies and many of them have proven this time and time again. Moreover the show promises to be packed with small suppliers; new and upcoming brands. Some of the brands that have taken off in the last few years, all started off exhibiting at Harrogate Nursery Fair, even if they have forgotten this. This year we are looking at Halls A-C and M all being jam packed; and the Royal Hall housing the VIP lounge, and hosting a drinks reception and the BANTA award ceremony. Harrogate is one of the most important events in my calendar and I urge fellow independents to jump on board and get behind it. Attend if you can, bring your teams. I’ll be there for the full duration, so if you see me, whether you are exhibiting or visiting – do say hi! Stop and take a selfie; Harrogate every year leaves an impression, and so many fun memories. I’ll be there with my partners in crime, and as many of the NSG posse that I can bring along. The details as usual guys: yas@babylandfife.co.uk don’t be shy See you in Harrogate! Yas x

Yasmin Ali, Babyland, Fife

le B a b y S ty

Brands to look out for: Hall A

V en i c c i

• Bébécar/East Coast: With Bébécars new Magic Sparkle already getting a lot of interest, I very much looking forward to seeing the new 2017 range. The offers Bébécar has had have been great in driving sales recently and the team are really on the ball (at all times)! East Coast have new ranges to show also. A22 • Rosy Fuentes: Bringing Spanish elegance to Hall A, where you will find new ranges with hopefully some glitter and rosefur! A23 • Venicci: Indies’ favourite Venicci is back this year, with their strong range, introducing new colours and more of the much-loved pram packages loved by retailers and customers alike. Last year they had goodybags, so be early! A47

Hall B • BabyStyle: Industry giant BabyStyle – I’m looking forward to seeing what the brilliant team has to offer, I expect Oyster, Prestige, Egg, and the gorgeous new Hybrid. B16 • Cheeky Rascals: The crew will be in two places, which should be fun, meaning we can expect a good selection of the ranges that they cover. I look forward to a catch up and to see what they have to offer. Kudos to Cheeky Rascals sorting out a huge issue recently - the industry 66

nursery today

should take note, that’s true dedication. Thank you. B2 & B40 • Cuddles Collection: I’ve been told to expect a bigger stand than before. It’ll be jam packed with goodies at great prices, and great quality as standard. Not to be missed. B24

Hall C Hall C sees some niche, unique ranges and suppliers – as well as some more well-known brands we know. BeSafe, Cloud B, Cheeky Chompers. Late addition: After positive feedback on the Facebook Nursery Trade page, where many of us said we would love to have seen the ranges, a company that listens and has decided to exhibit! Look for Dolce, Kidsme and BBGG – Ian posted on the Trade page, and we loved the Dolce toys – thank you for choosing to exhibit, and letting us know that you are very much interested in getting on board with the independents and growing these brands with us. C7

Hall M • Claire De Lune: This is always the best-looking stand at the show, hands down. Full of lovely designs, attention to detail, accessories – visually very pleasing, and the CDL team always has great offers on for visiting indies, do not miss this stand. I know the time and effort that goes

C h eeky C h o mp er s hick L ittle C

into the set-up of this stand, and cannot wait to see it. M42 • Peg Perego: After testing the water initially last year, it is back with Phil at the helm with a stunning range of classic Italian quality and elegance. I can’t wait for another look at the range, fought for Peg to come back into the UK for years, so I’m super excited. M56 • Little Chick: Showing with Breathable Baby – Little Chick is a company I am really looking forward to seeing, it is really looking to move forward with independent retailers and have some great promos and offers. It won the BANTA last year for the Best New Home Product for its lovely bed side crib, I look forward to seeing it! M14

go Pe g Pere

grows every way. for every stage. meet every stageâ„˘ Iâ€™m the ultimate transporter from teeny tiny to 12 years old because everything should adjust to every stage. I face rearward up to 18kg because everything should simply make life safer. 0+/1 0+/1

simply brilliant.

For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

Joie Every Stage.indd 1

07/03/2017 14:59

focus SAFETY PRODUCTS Picture courtesy of East Coast

Safety first

he safety category covers a variety of products that many view as essentials. These include safety gates, monitors, safety aids, playpens and accessories, bed rails/guards, plug socket covers and even night lights. The list is endless! All parents place their child’s safety first and look at ways to safeguard their home to avoid any

potential dangers. It’s important as a retailer to hold products that fall within this sector and also have the knowledge to be able to share with your customers – this is a great product category to really engage and build customer confidence. With parents always on the lookout for products that will assist in keeping their children safe, this category will continue to hold strong with much room for further growth.

Meet Fred

Introducing Fred, a brand committed to innovative safety solutions, who have created a new collection of exceptional childproofing products; promising peace of mind for all the family. Exceeding current home-safety standards, the Fred range consistently delivers high quality products alongside clever features and thoughtful design. This winning combination means that not only is it easy to assemble, but that every product will stand the test of time, thanks to the thoughtfully-selected, longlasting and durable materials. The new brand, which is being brought to the UK by Cheeky Rascals, includes sleek, transparent stairgates, invisible magnetic locks, door stoppers, ingenious stove and hob guards and anti-tip kits. With their revolutionary quick and frustration-free installation process, parents can spend less time worrying and more time enjoying their family. Web: www.cheekyrascals.co.uk

Bedtime bliss The bedrail is an essential item when a child is transitioning from the cot to a cotbed or bed and Summer Infant has one of the most comprehensive ranges of universal bed rails available. Both single and double bed rails have a classic cloth and mesh construction available in pink, blue or white to complement any bedroom décor, to provide essential bedtime security. Summer Infant’s unique design allows the bedrail to be used no matter where the bed is positioned in the room and is suitable for divan and slatted bed bases. They fold down for easy access to the bed or to change linens and can fit on a range of sizes of mattresses, from cot bed (70cm) to single (90cm) size. Web: www.summerinfant.co.uk

nursery today

Rein it in already proving

Recently introduced and s and popular, the great value new back pack ing walk safe both offer Kite Red reins from e denc confi with toddler while giving them t. abou and out n and independence whe Handy for carrying those snacks and ial refreshments when on the go or for spec dly frien and toys and games. The cute and designs are great fun for your toddler be and them wear to keen are they res ensu ently curr safe at all times. They are ns available in cute lion and flower desig te roga Har the at show on ns desig with new Fair. Web: www.redkitebaby.co.uk

H6;:IN! FJ6A>IN 6C9 G:A>67>A>IN Bureau Veritas is a global leader in testing, inspection and certification (TIC) services. We help businesses improve safety, sustainability and productivity; and our clients include the majority of leading brands in retail, manufacturing and other industries. We provide one-to-one consultancy services, with a focus on regulatory and compliance guidance. To hear how we can be of service to your company why not gives us a call on t: 01925 854 360 or email us at e: bvsales@uk.bureauveritas.com Â™ EGD9J8I I:HI>C< Â™ H6;:IN 6HH:HHB:CIH Â™ I:8=C>86A G:<JA6IDGN 8DCHJAI6C8N Â™ H:B>C6GH Â™ >CHE:8I>DCH 6J9>IH Â™ 8=:B>86A B6C6<:B:CI HDAJI>DCH Â™ HJEEAN 8=6>C B6C6<:B:CI HDAJI>DCH

www.bureauveritas.co.uk/cps

Bureau Veritas.indd 1

07/03/2017 16:21

focus SAFETY PRODUCTS

Swing to shut

eep Safe to sl Cot Wrap is a revolutionary and safe

Babybundle SafeDreams pers which pose a suffocation, alternative to the thick padded cot bum es. SafeDreams Cot Wrap is easy to overheating and climbing risk to babi close and has no dangerous strings breathe through if baby snuggles up ks and bumps in the cot and or ties. It provides protection from knoc cot. the e keeps arms, legs and dummies insid ic, it is the only multi-layer fabr the brea Made from patented Safe per cent cotton inner surface, mesh, breathable bumper with a 100 ate skin. perfect for sitting next to baby’s delic open ends, the wrap can be Suitable for cots, cot-beds, cribs with quick to fit with Velcro-loop used with circular cots too. It’s easy and five different colours to suit any fastenings and available in a choice of d and two-sided fittings. nursery decor. Available in four-side .uk Email: claire@phpgiftandbaby.co o.uk by.c ndba gifta .php www : Web

It’s no surprise that falls in the home account for a large percentage of child casualties. Parents are advised to install barriers to prevent toddlers accessing dangerous areas such as stairs, as well as rooms that require supervision such as kitchens and bathrooms. Clippasafe large range of safety gates includes styles like The Swing Shut Extendable Gate with a self-securing catch mechanism, which simply requires a firm push to close. It can be set to open one or two ways and is installed securely between wall cups. Also available is the Extendable No Trip Gate which is secured with a releasable wall mounted hinge and is operated with one hand using a thumb catch and lift mechanism. It extends to fit gaps of 60cm - 109cm. Another of Clippasafe’s most popular products is the Socket Protector, a secure white box that is fixed over wall sockets and plugs without removing the wall socket or needing to access wiring. It prevents children from accessing the dangerous socket and from unplugging items that need to be left plugged in such as TV systems, fridges and computers. Access to the socket is easy for adults, by pressing buttons on each side of the unit. Tel: 0115 9211 899 Web: www.clippasafe.co.uk

S Stairgate to heaven Sum Summer Infant recently launched its new n Retractable Gate, with a unique uni design aimed at providing an innovative alternative to the traditional tra hardware mounted gates, ga so allowing the user to keep doorways do and stairways open when wh the safety barrier is not needed. ne The Retractable Gate has gr scope for all size rooms and great for fo the use at the top of stairs w dimensions of up to 127cm with w and 76cm tall. It also wide features fe a very simple function w its easy locking mechanism, with push down to lock and pull up p t unlock. This locking method to has h been installed to give p parents the efficient fast r reaction that is sometimes needed when attending to baby or child. Web: www.summerinfant.co.uk

All s35oyearrs oftdisetribdution heritage and winning Best Divestrtheibutor/

Celebrating to exclusively ser Brands Direct is proud s: le leading safety brand Wholesaler 2016 Baby mp exa for th on trend stock, wi de tra nt de en ep ind and Diono. a multitude of Lindam, Safety First ands Direct can access Br by Ba at rs lde ho t Accoun to safeguard baby at purposefully designed cts du pro ven pro ty quali environment. th development and points is different stages of bo hts at different price lig ht nig of e oic ch a TV ys, da ly tW ear For the seen in the Na est Light My Way owl as the es lud inc d an ble availa . ards including socket advertising campaign house, a variety of gu the in s ong gin be on ati As explor are all available in str her-value home kits, hig d an ers m pp roo sto ing or lud do covers, ety gates, inc g. A selection of 17 saf ination brand retail packagin , material and a comb od wo , tal me of e oic ch le. a in r ble ividual consume sty dividers, availa ed, price point and ind ne ry eve t sui the to gh ial of mater mselves throu nities also present the es in Add-on sale opportu ion, the increasing sal dit ad In s. kit g xin fi d an s, ls ne tec pa mirrors, sun pro tor extensions, extra extensive offering of an s see cts du pro travel safety ts and seats. travel signs, car seat ma ect.co.uk

dsdir Web: www.babybran

nursery today

High Visibility ActionPaks Bright & reflective backpacks for active kids High visibility fabrics with reflective print t Easy-to-grab handle on rear t Ideal for learning to ride or scoot t Available in two sizes and designs t LittleLife quality and comfort

littlelife.com | LittleLifeUK | LittleLifeUK | LittleLifeUK

To find out about these products and for information on how you can stock LittleLife, contact us today. Email: sales@littlelife.com Tel: 0118 981 1433

Feature PRINCE LIONHEART

Spanning the decades Back in 1973 and with his last $400 to his name, Tom McConnell bought a bandsaw and some supplies, locked himself in his disapproving parents’ garage, and cut a pair of wooden rocking horses that his wife, Linda McConnel painted. Prince Lionheart was born. hen Tom and Linda McConnell started making rocking horses in the family garage, they had no idea that forty-four years later their company, Prince Lionheart, would be one of the leading manufacturers of baby products worldwide. Prince Lionheart designs and manufactures, but not just anything – they make products that matter, with the aim to making them safer or just plain better. During Prince Lionheart’s four decades, the company has been one of the leaders in the field with creations to help babies grow up happy and safe. Their patented Baby Wipes Warmer was the first of its kind in the industry and their Original Slumber Bear range comes with the only audio pacifier with actual intra-uterine womb sounds recorded by a microphone inserted into the womb of a pregnant woman. This familiar sound lulls babies to sleep in minutes; see it in its pride of place at the Smithsonian Institution in Washington. They also invented products to make parenting easier such as the Original Seatsaver, the first and still bestselling car seat protector and now, new in 2017, Prince Lionheart’s Twist’r Nappy Disposable System with patented twist technology and speciallydesigned odour

nursery today

trapping bags and the Prince Lionheart Illumipad Changing Pad with integrated light for night time nappy changes. Georgiana Browne, Head of Europe for Prince Lionheart says: “It has been a privilege to be part of Prince Lionheart’s European journey for the past 11 years. The brand has truly developed into a one-stop-shop for key developmental phases of a child’s life from 0-2 years. “Prince Lionheart products continue to be designed with parents in mind; not solely to help make our jobs easier but also with our diminishing disposable income in mind by making good quality products at affordable pricing. “Prince Lionheart is committed to creating products that make a difference to families all over the world. We are parents too; we know and appreciate the challenges and try to solve them as best we can. Our desire is for there to be a Prince Lionheart product in every household with a Baby or Infant, an achievement we continue to strive for and are confident we will achieve with the help of our

“

O u r de t h ere to b es ira e Pis fo r L i on h e a rt p ro d rin c e every h ouse h o ld uc t in B a b y o r I n f antw it h a a c h ieve ment w, an c ont inue to str e ive fo r.

”

loyal partners here in the UK and on the continent.” Recent addition to the team in her role as UK Account Manager, Fabricia Amaral commented: “When I met the team at Prince Lionheart and saw the vast product range my first thought was ‘how did I miss this brand when my first child was born?’! Then to be offered the position UK Account Manager was simply wonderful; to be part of a company that I believe in and with such rich history, makes this new chapter in my life that much more exciting. I look forward to introducing our new products to all nursery retailers in the United Kingdom. “ Those babies back in 1973, laughing as they rocked on handmade horses, are now having babies of their own, some even with grandchildren! Prince Lionheart is proud to be a part of their families and look forward to providing helpful products for babies and parents for generations to come. Web: www.princelionheart.com

Page 73.indd 1

07/03/2017 16:00

Profile: WE MADE ME

We Made the Foundations to Nurture It seems like only yesterday that BabaSlings Ltd took on an exciting new identity. Now more than two years on We Made Me is a brand that parents connect with around the world. As the company embarks on the next phase of its strategic expansion we take a moment to reflect on its journey so far. lthough We Made Me has experienced significant global developments, most recently securing distribution across Canada and the United States, the tribe has an unfaltering loyalty to its founding country. This year, as well as evolving its global ambitions, communicating with mums and dads in the UK is a high priority. Working with some of the UK’s much loved celebrities including Giovanna Fletcher and Helen Skelton, as well as teaming up with a group of trusted social influencers such as The London Dad, the We Made Me tribe are ensuring they talk directly to the all-important parents. We Made Me understands that every parent’s experience is unique. With safety, functionally and style at its core, the irrepressible design department always keep in mind the individual journeys every family takes and create product to nurture them on whatever adventure they take. The collection is constantly evolving to deliver unrivalled support, with the We Made Me twist.

Fundamentally, We Nurture

Although staying true to its founding principles, We Made Me has successfully evolved into new categories in 74

nursery today

the last couple of years. Focusing primarily on products that are intrinsically nurturing, it was a very natural progression to support nursing families. Not only does the new product range put a stylish and innovative twist on some of the popular parenting essentials, it understands the need for parents to be free – portability is fundamental to this collection. A striking nursing pillow that doubles as a bag, and a truly unique arm pillow for comfortable feeding and cuddles both at home and on the move. While We Made Me embrace the beauty of nursing the designers recognise the preference for some to have privacy while out and about – completing its range with a playful print for a classic nursing cover, We Made Me certainly have accessories for feeding products covered! Completing the new product range is the charming and playful Wild Pocket Muslins. Not willing to settle with another me too product, the creative genius’s at We Made Me have captured a whole lot of fun and joy into each muslin. Each design has a built-in animal head, which not only will become a familiar comforter for little ones; it cleverly doubles as a handy pocket to tuck away the muslin when not in use or when soiled.

We Made Foundations

Despite a plethora of exciting developments at We Made Me, the brand remains as committed as ever to

H avin g p i on ee “ re d in t h

is c a mo re t h ante10g o ry fo r t h e b r an d is y e a r s n o s ign s o f ssloh o w in g do w n w it h it w in g o fferin g . N e w s l a test a c ro s s its ex isc o lou r s p o rt fo li o o f c a t in g s lin gs an d w r r ri er s , w e ll a s a r anagp s a s b a b y w e a rin ge o f a c c es s o ri es an d b r an d n e w p a r l a un c h . o duc t

”

babywearing Having pioneered in th babywearing. this his his category for more than 10 years the brand is showing no signs of slowing down with its latest offering. New colours across its existing portfolio of carriers, slings and wraps as well as a range of babywearing accessories and a brand new product launch, Wee Made Me is certainly reaffirming its position as leaders within this market. Thanks to the fast growing collection of carrying solutions, at varying price points, it is clear to see the brands passion to make babywearing accessible to all. From the avid fans, to those just trying it forr the first time, the progressive range from We Made Me has something for everyone. Having fast become a ‘hero’ product in the range, the Wuti Wrap is loved by mums and dads in the early weeks and months. Its distinctive two way stretchy, breathable material cocoons baby, keeping them close to the wearer in the recognised 4th trimester. The original hammock style 5-in-1 sling is where it all began for the brand. The Soohu Sling (formerly theBabaSling) symbolises We Made Me’s remarkable heritage within the category. The award winning sling has undergone a number of developments, based on user feedback. Now available in the brands signature animal print, this iconic design is sure to be this year’s bestseller. Bridging a gap within the category We Made Me is introducing the Kaatu Carrier, a striking and colourful carrier with simplicity at its heart. Equally committed to style, functionality and affordability, this carrier comes in two sizes for baby and toddler. Prices start at only £39.99 this playful design will be a massive hit. And, last but not least, what better way to celebrate two years as We Made Me and to recognise its British roots than with the highly anticipated arrival of the Vintage Jack Pao Carrier Deluxe, suitable from birth. Landing with consumers this April

“ Th ank s to t h e fa st

gro w in g co llec t ion o f ca r ry in g so lut ion s, at va ry in g p ri ce p o ints , it is clea r to see t h e b ran d ’s p as si on to m ake b ab y w ea rin g ac cess ib le to a ll . ”

this is set to take the lead as the brands ultimate flagship product. A truly uncompromised carrier the design considers function, safety and style, whilst retaining an affordable price tag. Also now available in new colours Charcoal Grey, Racing Green and Navy Blue the Pao Carrier Deluxe collection is bursting with choice. Whether parents are Front-Carriers, Back-carriers, Parenting-facing fans, wrappers or a slingers… We Made Me is on a mission that wherever life takes its customers they wear their babies with love! We Made Me Base Camp is a hub of creativity with one overriding vision to nurture the close bond between parent and child in style! Each and every product has been thoughtfully created, are rooted in ancient traditions and are designed with the modern family in mind. Always one step ahead of the rest when it comes to function and style – watch this space! Tel: 01273 320590 Web: www.wemademe.com

nursery today

Interview LAMAZE

Amaze with Lamaze We had the opportunity to speak with Pedro Sousa, UK Brand Manager at TOMY to find out a bit more about the ever growing Lamaze brand. Firstly tell us a little about the Lamaze brand – how was this created? Created by child development experts, Lamaze toys pioneered the developmental infant category. The award-winning collection is designed to spark little triumphs at every stage of baby’s development and is licensed by Lamaze International - the most trusted resource in pregnancy, birth and early parenting. The range encourages baby to grow and develop through features that promote together time between parent and baby as well as activities that encourage exploration and independent learning. Each high quality toy features bright colours, friendly faces, crinkly fabrics and contrasting patterns, making them a favourite of parents, babies and experts for more than two decades.

Our team of product designers work closely with specialists in child development, paediatricians, teachers, and child psychologists to ensure all Lamaze toys are engaging, age-appropriate, and fun. Products are designed in conjunction with Lamaze International, America’s leading childbirth and early parenting organisation, and Yale University child development specialists Drs. Jerome and Dorothy Singer. The Lamaze Toys Infant Development System guides consumers through the different phases of their baby’s development, allowing them to select Lamaze toys that fit naturally into his or her play patterns. From baby’s earliest weeks through the active toddler years, they’ll always find a Lamaze toy that is just right.

You experienced growth in 2016 with regards to brand awareness – how did you achieve this?

What are the benefits to retailers who stock this brand?

Last year we launched the Lamaze UK Facebook page, which already boasts over 28,000 fans. The brand also reinforced its online presence and embarked on a hugely successful partnership with one of the UK’s top parenting websites, BabyCentre. The campaign featured sponsorships, mum testimonials, display advertising and a series of product reviews from influential parenting vloggers. Public relations was another area of strong focus in 2016 our hugely successful celebrity ambassadorship programme with Coleen Rooney achieved over one million pounds’ worth of media coverage through product placement, interviews, editorial features and video Q&As.

Our retailers have reported that Lamaze contributes to the accelerated Infant Toys sales growth;, driving conversion and increasing transaction spend. Lamaze fits several consumer needs and different consumption occasions. It is a premium brand ideal for traveling and also suits key milestone moments such as baby showers, baby’s first bestie and baby’s first Christmas. Lamaze has unique characteristics that please a wide range of consumers and our research shows that 60% of UK consumers have bought Lamaze as a gift*.

Are you expecting the brand to grow further here in the UK throughout 2017?

We have an exciting collection of Mini Teethers launching in April, including the popular Freddie the Firefly and new characters Ellie the Elephant and Oscar the Penguin. Each teether has a soft plush body with crinkles, rattles and squeakers, along with wings or ears. The bright colours, multiple textures and satin ribbons encourage baby to explore, We’ll be introducing some very exciting products to our popular Clip n Go range in May. The collection will be expanded with new characters Phillip Pelican, Waddling Wade and Flipping Felipe – all perfect for playtime on the go. In summer we’ll expand our popular gifting and activity toy segments with new releases including Repeat Petey, Stacking Starseeker and Cosimo Concerto.

We envision 2017 will be another strong year for Lamaze and are very excited for what the year has in store. Lamaze is our top priority and we’ll continue to allocate a big budget and put the full strength of our marketing teams behind the brand and support new launches to ensure we continue to lead in the infant toy market.

What type of consumer awareness initiative are you currently running? This year we’ll reach over 313,000 pregnant mothers by gifting them with Lamaze products in their Bounty packs. We’re expanding our social media presence by providing followers with helpful tips and advice. We’re also continuing our partnership with the UK’s top parenting website, planning a strong online presence throughout the year and will soon be launching new retail programmes as well as cross category opportunities. 76

nursery today

How do you ensure that each product reaches optimal safety levels?

Source: *UK 2015 Research - Panel size: 150 mums of 0-12m old babies

Finally, can we expect any exciting developments this year?

Web: www.uk.tomy.com

Euro Stock Traders Ltd Nursery Today Magazine 17-02-17.pdf 1 17/02/2017 15:52:20

" ;Â¡Â¤< G - G ; Â¢ <C Â¢ ? G Â‡G Âˆ >A; G G GII : " < G Â¢ GI

GI I G

G G : # G G GI I G G I : ! $-* G :

" <Â¤=Â¤> G - G D Â¢ >A D Â¢ << G Â‡G :Âˆ

CMY

$ G @Â¢ G =@ : ? I G

GI I G

G G I : ! $-* Â¥ . IG G H :

Euro Stock Traders.indd 1

20/02/2017 14:42

focus WOODEN TOYS Picture courtesy of Orange Tree Toys

Wooden it be great The beauty of wood is apparent in many homes through décor and furnishings and it appears that parents just can’t get enough of it when it comes to their little ones’ toys y also! ooden toys continue to experience a high level of popularity and consumers totally buy into this category. With parents looking for products that perhaps remind them of their own childhood, we are seeing a strong desire at present for toys made from traditional materials. Sophie Bonnet, Export Manager at Le Toy Van expands: “We have found that wooden toys have an enduring appeal, fundamentally there is the appeal of the natural materials and wooden toys are aesthetically pleasing, delightfully tactile and eco –friendly. They echo back to parents and grandparents with the warm glow of nostalgia of a happy childhood.” It’s not only parents that buy into this category, wooden toys also offer great gifting appeal. Judith Stark of Halilit told us: “Wooden toys tend to be traditional and generate a nostalgic feel for parents and grandparents making them popular gifting choices that are universally valued.” Judith also agrees that these are linked to childhood memories and also encourage a more traditional play element. “Wood has unique properties, always very tactile and warm to the touch. Being a natural material, there is an appeal that resonates with those who are looking to adopt a low-tech lifestyle that aligns with being closer to nature. Furthermore there is also a recognition that wooden toys are durable so they will stand the test of

nursery today

time, often being passed down through generations.” We asked Sophie whether we are seeing any specific trends emerging. “Yes, role-play is a strong trend. Letting children explore the world around them and re-creating everyday stories. Woodland is another popular trend and this theme runs throughout our ‘Petilou’ collection, tactile toys that are inherently educational, encouraging early learning. All beautifully packed they make ideal gifts for little ones.” And what about perceived value, is this another reason why they make such great gifting products? Judith would say yes and for a number of reasons! “Wooden toys generally do have a higher perceived value than their plastic counterparts; there is an association with craftsmanship when looking at a wooden product and although in reality most wooden toys are mass produced, it is generally easier to appreciate the skill that has gone into the design and this translates into being prepared to pay more for a wooden toy.” There is also an ecological aspect to wooden toys as some companies choose wood that has been farmed in a green or sustainable way. We asked Judith her views on what the importance is of wooden toys that are produced by using wood from sustainable sources? “We are all becoming more aware of our impact on our planet and the finite resources that are becoming depleted.

“

Woo den b e tr ad it ion altoany sd tegen d to a n o stalgi c feel fo r n er ate an d gr an dp arents mp arents in g t h em p opula r gi ftak c h oi ces t h at are un in g iver sa lly va lued

”

Judith Stark, H alilit

“There are strong messages from many sources regarding the need to be socially responsible and to choose products with minimal impact on the environment. Producing wooden toys from sustainable sources is becoming a must rather than a choice and being able to advise customers that they are choosing a product made from sustainably sourced wood is a very powerful marketing tool.” Is it time for you to get on the wooden wagon? It is clear that parents are seeing the value of wooden toys – their educational value, their sturdiness, their longevity and the fact that they do not need batteries. Wooden toys are timeless and can be suitable for a wide age range of children offering something unique and giftable.

GEARS & COGS â€˜BUSY BEE LEARNINGâ€™

LQIR#OHWR\YDQ FRP ZZZ OHWR\YDQ FRP

Beautiful brand new baby ranges in 2017

See us at

The Home of Classic Characters

Untitled-13 1

Call 01329 227300 or visit our ur website www.rainbowdesigns.co.uk ww ww.rainbowd desiigns.co.uk

07/03/2017 16:03

focus WOODEN TOYS

Ready to go

Imitating grown-ups’ behaviour is essential for children’s development and this beautifully made pram inspires children to look after their dolls, tucking them in, going for walks and visiting friends all while encouraging them to develop their motor skills confidently at their own pace . Made of high quality, sustainably sourced birch veneer, Moover prams are delivered assembled and ready to use. Tel: 01278 434440 Web: www.hippychick.com/moover

Classic licenses These beautifully Illustrated Wooden Blocks sets are the perfect activity to encourage creative building as well as number and letter recognition. Available in the Peter Rabbit, Guess How Much I Love You and The Very Hungry Caterpillar designs, the 16 wooden blocks feature letters of the alphabet and numbers 1-10 alongside beautiful brand illustrations. Also available in these renowned brands are the fun and educational wooden Peg Puzzles. The puzzles, that feature beautiful illustrations from the classic properties, encourage number and shape recognition as well as helping to hone fine motor skills. To keep the toddlers entertained Rainbow Designs also feature the fun Peter Rabbit and Flopsy Bunny Pullalong Toys and The Very Hungry Caterpillar Wooden Pullalong Caterpillar in their collection.

vouritewoosden toy box Toy boxucesfa a large variety of traditional

Orange Tree Toys prod ucts for children from 12 months, favourites with a beautiful range of prod puzzles and much more. There is also such as: wooden push alongs, skittles, products, including wooden a variety of brightly-coloured nursery s. boxe bookends, mobiles and music lovingly designed in the UK All of Orange Tree Toys’ products are g, agin making them the perfect gift and come presented in beautiful pack for any child.

Web: www.rainbowdesigns.co.uk

Tel: 01242 244500 Web: www.orangetreetoys.com

Balancing act Ba Too b big for ride-ons and ready to move up to pedaled transportation, pre prepare yourself for this transition with the Prince Lionheart ba balanceBIKE. For the traditionalists amongst you, look to the Prince Lionheart balanceBIKE to help children learn to balance, a crucial skill they b need to master before moving onto a bicycle. A child’s sense of independence and self-confidence will develop as they learn to balance and steer at their own pace. They begin by walking, then move onto gliding and then running. The Prince Lionheart balanceBIKE features air filled tyres, rubber handgrips and padded sseats for extra comfort. The seats are height adjustable, so the bikes ccan grow with your child. The funky designs are sure to be a hit with your little one. yo Made from birch from an FSC certified forest. Suitable for children aged ffrom 2 years. Tel: 020 8997 7054 Email: uksa uksales@princelionheart.co.uk

llectionler Growinesgis oneco of 28 lines in the Petilou todd Bit off a puzzlle

Doron Layeled is well known for its high quality, unique wooden puzzles and games, with over 40 years of experience in developing early learning materials. The Doron Large and Giant Peg Puzzles make perfect gifts for young children, which are easy to handle and using bright colours, these classic puzzles with a modern twist receive fantastic feedback from both parents and children. Central to the Doron Layeled range are their educational games, which are provided with detailed instruction sheets for parents or practitioners. The Doron Layeled range is exclusively distributed by Halilit in the UK. Email: sales@halilit.co.uk Web: www.halilit.co.uk

nursery ttoday d

Petilou Sensory Shap complete with tray. toys collection. A wooden sensory toy ation. sens a ents pres ks bloc nine Each of the toy. sory i-sen mult this with all them over Disc and erity dext ual This toy encourages man hand-eye co-ordination. All of the toys in this collection are aging. presented in the distinctive Petilou pack e them ing unify a ide Woodland creatures prov to the collection. toys are Natural, safe and educational - Petilou e. mad ally ethic made of solid wood and Tel: 0208 979 2036 Web: www.letoyvan.com

oo d l an d w h it w d O n trena tu res t h e me c re

Chicco.indd 1

28/02/2017 11:29

social media ROSS HEWITT

Blagging bloggers or incredibly inspiring influencers? Mummy blogging has become an increasing big area in nursery – let’s take a closer look. remember being approached for the first time by a lady representing herself as a ‘mummy blogger’ in 2008. I listened politely as she warbled on about her ‘blog’ and how she was reaching out to other mums and hoping to help them make purchase decisions by ‘actively’ reviewing baby products. I figured it was unlikely to catch on and politely declined her kind offer of me sending her a £1,200 coachbuilt buil pram so that she could take som grainy photos with her 1.8 some meg pixels camera and upload them mega to B BlogSpot, along with a few hun hundred ‘hand-crafted’ review words. jus didn’t see it as something that I just wou catch on. would L than 16 months later I’m at a Less blog blogger outreach that we organised in the R Rainforest Café at London Troc Trocadero, buying them lunch and dem demonstrating our latest products! Two things I learnt that day. Mum blogging was becoming a Mummy i big industry. Never organise a session whe you want to speak to a crowd where in a room that has amazon rainforest thu thunderstorm and monkey noises boo booming out through speakers every few minutes. Rolling forward in time to the p present day and there are tens of thousands of parenting bloggers in the UK alone. An army of snappers, scribers and sharers ready to use to promote your brand or business?

Ab out Ro ss He witt Ro ss He witt, M ana gin g Di rec tor of Sec ret Pie and aut hor of ‘Savvy Soc ial M edi a’. Ro ss, beg an his dig ital ma rketin g career in 19 98 and had his first for ay into the nur sery industry as He ad of M arketin g & Eco mmerc e for Silver Cro ss in 20 08 . He set up Sec ret Pie in 20 10 and has been help ing clients get found and love d onl ine ever sin ce. ww w.secretp ie.c o.uk Ro ss@ sec retp ie.c o.uk 019 04 410 02 7 Twitter : @R oss _H ew itt

nursery today

a rt in g A s u ita b le ssttop j ust po int i s too duc ts out g ivin g p r in g fo r a an d h op e up an d dec ent w ritc r a ft in g to sta rt r b ri e fin g c a mp a ign s oon mo re b lo g g er s roj ec ts . c re at ive p Well maybe not. Firstly, not all parenting bloggers are doing what they do in the hope that a brand will contact them. Many of them just enjoy writing about this very precious time and love keeping a record of their children and family life. Secondly, not all of them that that are #prfriendly are actually of any use to a brand or retailer because they can’t write very well and aren’t blessed with the gift of attractive photography. It’s the same in any industry; there are great nursery retailers and terrible ones. For every sublime marketing consultant, there are five more that sell snake oil. Thirdly, and this is the bit that keeps running around my head, we don’t know as an industry what to make of them or do with them. I am party to far too many conversations where a creative parent blogger gets refused a product because they only have 800 followers, whereas the very average wordsmith mum gets the goodies because she has 4,000 followers. I am sat in the middle of email discussion

after email discussion where the role of some PR agencies has become reduced to just being a herder of bloggers. This a very exciting time to be working in the nursery industry. The quality of products and the imagination of the designers behind them is mind-blowingly excellent right now and it’s worth taking stock of this fact as you stroll the stands in Harrogate this month. It’s time that the marketing and PR catches up and becomes more creative and compelling than it currently is and has been. These great goods deserve better communication. A suitable starting point is to stop just giving products out and hoping for a decent write up and to start crafting campaigns or briefing bloggers on more creative projects. The good bloggers, of which there are many, will welcome a more interesting challenge. Better content will be created and such content has far wider reaching legs than yet another ‘words and photos’ WordPress post. I’ve been impressed recently with some of the ideas coming out of Native Media, such as their ‘Tea & Biscuits’ videos, or where they give GoPro cameras to parents to get them to film their day(s) using a particular product. I am equally impressed with what Winstanley’s have been doing with their blog over the last year by creating original content themselves and drafting in bloggers here and there for an external perspective. Inspiration is all around you. Bloggers aren’t just blaggers of products. Many of them have a creative urge but it’s not up to them to present stunning ideas. It’s up to us, as an industry. Proposing meta-shifting projects to bloggers will move your business into interesting new waters and will help you to get noticed a lot more. It will also help the bloggers involved make the gear shift up from blogger to influencer. Stop being so concerned with follower counts and domain authority and find the creative solution. Great content gets shared, period. Now, can I interest you in this genuine once-in-a-lifetime opportunity to purchase your very own bottle of Ross’s patented snake oil?

3 @3< >!2; ;3 #' =-9-#┬г' 32 (38'-+2 1!80';9S ' 8'$311'2& ;,39' >-;, >,31 @3< $!2 ;!┬г0 #<9-2'99W '; -2 ;3<$, >-;, ;,' 8'68'9'2;!ржз ='9 3( ;,' #'9; ;8!&' 1!+!A-2'9W ╥║ { Z

T { рв░ ├г {

BD_reklama_BCMI_210x148_v3.indd 2 Page 83.indd 1

8'9-&'2; !8 '0 !203>90;'┬гWV ┬Р┬Л┬е ┬Н ┬И ┬Н┬К┬К ┬д ┬М ┬Н┬еT #$ 1-|#8! 2 A ! &A -'$- '$!W6┬г >>>W#! #@$! 8' 1! +! A -2 '9W$31

2015-08-21 17:38:14 08/03/2017 12:39

focus ECO-FRIENDLY

Going green Eco friendly products are growing in popularity – it’s all about sustainability, health and our carbon footprint. roduct ranges that are environmentally friendly are fast becoming a core feature of many companies’ ethos. More and more parents are looking at ways of making the environment a better place for their children to grow and develop. If a parent is looking at organic food, then this will carry through into other areas. For example, they will look at materials used in their baby gear (clothing), nappies and their impact on landfill and of course what lotions and potions they are using on their little ones delicate skin. Cotton farming is one such example that has a huge impact on the environment. With more and more clothing or bedding manufacturers turning to the use of organic cotton or other materials, such as bamboo, we can see that these products are growing in popularity. Information from the WWF illustrates that about 20 million tons of cotton is produced each year in around 90 countries. Cotton represents nearly half the fibre used to make clothes and other textiles worldwide, with much of the rest coming from synthetic products. When we look at agriculture, you may be surprised to note that this is the largest source of pollution in most countries. 2.4% of the world’s crop land is planted with cotton and yet it accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. Unsafe use of agricultural chemicals has severe health impacts on workers in the field. We asked Esme Westmoreland, Harrison Spinks if she feels that consumers are better educated with regard to cotton production and the effect this can have on cotton pickers health worldwide? “To be honest we know that consumers understand the benefits of buying cotton as a quality material or garment and they are educated to recognise that it is great for keeping you cool in warm weather. However they are not aware of the processes involved to grow and process cotton into the fabric they are used to seeing it as. “Customers recognise that organic means better for the environment but they do not understand exactly why organic cotton is better – grown without the use of pesticides, using less water, encouraging crop rotation and allowing smaller farmers to have viable businesses.” So how can we better educate the consumer? “Highlighting the benefits of choosing organic cotton over regular cotton is a key way to help

nursery today

consumers understand products and potentially reflections in the price of a product,” said Esme. “Harrison Spinks Baby is working hard with its NaturalStart collection of 100% natural cot mattresses to explain the benefits of choosing natural materials over man-made fillings such as foam and polyester. Not only will natural fillings keep their baby cooler, they are better for the environment because they are fully recyclable at the end of use.” What about trends? Are we seeing a more positive attitude to organic or eco-friendly products? “Organic and sustainable products have certainly become increasingly popular over the years as people are better educated to become more conscious of the environment in which they live. “With the recent uncertainty in global politics following Brexit and Trump, parents are increasingly more considerate about the purchases they make. Not only are they looking to buy products that are sourced closer to home, they’re also looking for products that will last rather than being a quick fix.” Skincare is also a growing area, which is illustrated by The Soil Association who have just launched their 2017 Organic Market Report on the organic beauty and wellbeing market, which reflects the continued growth in organic and natural beauty (+13% to £61.2 million). Soil Association certified beauty brands are also on the up, and increased by 22% in 2016. We need to remember that if we are seeing a general rise in consumer demand for organic and natural skincare beauty products that this will naturally drift down into products suitable for babies. With our skin being our largest body organ and also being capable of absorbing up to 60% of the ingredients we apply to it, then this could be a major contributing factor to many skin conditions that we experience. The vast majority of bath and body products

available today contain commonly-used synthetic ingredients such as Parabens and SLS; these synthetic ingredients have been recognised to cause irritation in some people. With more children suffering from a variety of skin conditions, for example, eczema, psoriasis and cradle cap, it is understandable that parents seek products that won’t be harsh on their little one’s skin. Of course, with so much activity at present within the eco sector, cloth nappy systems are also a growing category. On average, each baby will use around 4,000 nappies before becoming potty trained. Each one of these nappies are sent to landfill accounting for up to seven per cent of black bin waste causing a major issue for not just the local authorities but our environment. We spoke to Michelle Smith, marketing manager, Close Parent whether she felt consumers are now better informed when it comes to the use of disposable nappies and their impact on landfill? “Parents are definitely more informed about the benefits of using reusable nappies and are keen to reduce the environmental impact of having a baby,” said Michell. “By diverting thousands of nappies from landfill parents can see the real value of making the switch and with many councils now extending the length of time between refuse collections, using washable nappies will continue to grow as an attractive proposition for many parents.” Would it therefore be fair to say we have seen an increase in their use? “We are seeing a steady increase in the number of people choosing reusable options for their little ones. More people are drawn to the idea of using a cloth nappy system as they can see how easy they are to use and the appetite for new and fashion led prints continues to drive growth in this area too.” Armed with so much information, it appears that ‘going green’ is here to stay.

Maximum Support

Perfect postural support for the head and neck as your baby grows

Airflow

Motion activated airflow baby pocket springs

Firmer Side 0-18 months

Posture

Double comfort and more responsive as they grow

Responsive Side 18 months-5 years

World leading %DE\6SULQJ WHFKQRORJ\ adapts to baby’s sleeping position, providing SHUIHFW SRVWXUDO VXSSRUW 100% QDWXUDO LOOLQJV for excellent temperature regulation Handmade, chemical free and naturally DQWL EDFWHULDO Non-removable, RUJDQLF cotton outer cover 100% natural, waterproof and breathable PDWWUHVV SURWHFWRU available

www.harrisonspinksbaby.co.uk

Victoria Charlton - Nursery Sales Manager +44 (0)757 2577 407 vcharlton@harrisonspinks.co.uk /harrisonspinksbaby

Harrison Spinks.indd 1 1XUVHU\7RGD\$G [ PP 2FW LQGG

27/02/2017 11:00

focus ECO-FRIENDLY

Mummy loves organics Celebrity maternity nurse launches own range of body candles with new Mummy Loves Organics range of therapeutic body candles are hand poured using the very best organic shea butters and soy wax along with the purest pregnancy safe essential oils. These candles contain no nasties. They are non-toxic and burn clean due to 100% cotton wicks and are super safe to light in the home around children and pets. When lit these fabulous candles melt into a magical massage oil which your burns at 2deg above body temperature making it just perfect to apply to body both soothes that ce experien g skin for the ultimate luxurious hydratin and mind. These body candles help with anxiety, stress, insomnia and balancing hormones as well as the incredible healing power they have for eczema, stretch marks and scar tissue. Hand poured in Harrogate Quintessentially British Visit them at Harrogate International Nursery Fair: Hall B Stand BH12 Tel: 07734 206511 Email: Mummyloves@mail.com Web: www.mummyloves.co.uk

Doing good The Do-Good Baby Company live by three core values: good for babies, good the planet, and good for those in need. They noticed a clear gap in the market for a baby brand that not only sells amazing products, but also makes an active effort to better the world in which children grow up in. This is why they pledge that 10% of their company sales to charities - it’s the key principle of their ‘do-good’ philosophy, and it always will be. With air pollutants on the rise, natural and organic skincare has never been so important. Our skin absorbs everything put onto it, and because a baby’s skin is so much thinner and more delicate than an adults, using natural products is of the utmost importance. Products that use artificial ingredients are much more likely to agitate skin prone to eczema, psoriasis, cradle cap, and other skin conditions, so by choosing natural products that contain large amounts of quality moisturising ingredients, opposed to cheap ‘bulkers’ and ‘fillers’, you can be sure that you are feeding your baby’s skin with the very best. Tel: 0131 202 1008 Email: hello@dogoodbaby.co.uk Web: www.dogoodbaby.co.uk

100% natural, 85-100% organic baby bath and skincare products. NO SLS, NO PARABENS, NO SUPHATES - just honest natural ingredients. Suitable for even the most sensitive of skin. 100% recycled plastic bottles 10% of our company sales for towards helping those in need

Best night’s sleep

www.dogoodbaby.co.uk 0131 202 1008 hello@dogoodbaby.co.uk

nursery today

Harrison Spinks Baby’s NaturalStart is a 100% natural cot bed mattress collection with an organic cotton outer cover, layering luxurious fillings and BabySprings – the world’s smallest pocket springs – to provide babies with the best possible night’s sleep. NaturalStart utilises Harrison Spinks’ 177 years of experience in manufacturing beds to create the best sleeping environment. The company is the most vertically integrated bed manufacturer in the world from drawing its own wire for its unique spring technology to growing natural fillings on its own 300-acre farm in Yorkshire, both of which have been recognised with Queen’s awards for Enterprise in Innovation and Sustainable Development. Web: www.harrisonspinksbaby.co.uk

Feature CLOSE

Celebrating 10 years of Caboo hugs with Close... t seems a long time ago since Caboo made its way into the world and it has been one big hug ever since for Close. Their much loved Caboo +organic has reached double digits this year and in celebration of their ever evolving brand they have launched a limited edition print collection, the first foray into print for the brand. Hester MacAnara, Business Development Director for Close explains. “As we are now on our sixth Pop-in print story, we are well versed in exactly what a Close baby led print looks and feels like, but creating our new parent led print stories to celebrate 10 years of our award winning Caboo was something new and exciting for the extended Close team. “We have taken direction and inspiration from not only current trend lines but also the environment and the many countries in which Caboo now successfully sells. We have developed four beautiful stylistically

contrasting core prints with a sensibility for sophisticated, mum led patterns, motifs and co-ordinates with, we hope, something for everyone. We have given each of our four prints a girl’s name, carefully chosen to embody the identity of the print.”

Sofia - With its soft tessellating shapes, infil graphic style and multi-tonal design it emanates a real Latin vibe whilst being both practical and highly wearable. Olivia – This colourful iconographic floral repeat takes on a subtle Asian twist with its lotus shaped flowers and jade palette, we think it is complimented perfectly with the smaller ditzy co-ordinate print. Orla - This print imbues a bold Scandi feel with its scaled back two tone palette and geometric wireframe design, the classic navy paired with this striking accent is both on trend and wearable.

10 years in the making, the evolution of Caboo tarting off life as the Close Baby Carrier in 2006, the original Caboo featured in the Channel 4 series “Bringing Up Baby” and has been one of the nation’s best loved soft carriers ever since. In 2011 Close mixed it up a little when they rebranded their carrier as Caboo +organic, the highlight of the year was to be awarded an accolade by Which? who recognised Caboo +organic as the UK’s premier soft carrier and the only soft carrier to date to be awarded Best Buy Status. Close also embraced the wants of Dads everywhere with the launch of Caboo DX, the Daddy of soft carriers because they believed that great baby-wearing shouldn’t just be for Mums. Fast forward a few years and they were hand-picked by the UK’s biggest parenting charity, NCT (National Childbirth Trust) to collaborate with them on the exclusive and affordable Caboo NCT, which quickly became a best seller across the globe and enabled even greater accessibility to soft carrying for parents everywhere. More recently Caboo dx+ has evolved to become a new stylish 3-in-1 hybrid carrier (their first front to back carrier) with some clever thermo regulating properties, better support, fit and function. 2015 saw the introduction of a new curved design and gorgeous new double faced fabric range Caboo +organic

SSofia f

Emily

and the introduction of Caboo +cotton blend, offering an alternative material option for parents at a price to suit. That same year Close were overjoyed to be awarded a Gold for Best Baby Carrier/Back Carrier in the Mother and Baby Awards, the Oscars of the parenting world. In 2016 they complimented the range even further with Caboo DXgo, their ultra compact front and rear facing carrier allowing parents to transition from their newborn Caboo carrier into a carrier that provides the right support at the right stage and age for their little one without any compromise. In 2017 Close continues to set the benchmark for soft carrying as the UK’s premier soft carrying brand with their first foray into printed designs appearing on the high street in Spring with some of their key UK retailers, including John Lewis, JoJo Maman Bebe and Mothercare, so look out for them in-store and online soon!

Orla

Oli i Olivia

Emily - This regimented and understated floral repeat gives a nod to great British values, classic by design and palette, it is beautifully contrasted with this co-ordinate perfect for any discerning English Rose. 10th Anniversary print - This print stands alone from their core four in every way, taking its direction and inspiration from urban street art. They specifically wanted a stand out print to celebrate ‘happy mums & dads’ baby wearing and natural parents everywhere. Close have chosen to keep this print exclusively for their loyal network of sling libraries in the UK as they feel it embodies all the fun, freedom and precious moments that baby wearing can offer parents. Here’s to the next 10 years, filled with lots more good ideas, to make life a little easier for all the wonderful Close parents out there! Tel: 01992 554045 Web: www.closeparent.com nursery today

retail TECHNOLOGY

Local search engine optimisation and mobile devices We are now living in a world where the average teenager is walking round with more computing power in their pocket or handbag than was used to put Man on the Moon! martphones are now so ‘smart’ that they can talk to us and understand our questions. All of this technological loveliness is driven by the easy availability of connection to the World Wide Web via WiFi hotspots and 4G. Should we really be surprised then that smartphones are the driving force behind modern eCommerce? The latest research from Google lays out what kind of effects the not so humble smartphone is having on our daily lives. In brief: • 88% of consumers use search engines to find local information on a smartphone. • Searches are done on smartphones for things like business address, business hours, product availability and directions to the business. • 50% of those who found a local business via Google search on a smartphone visited that business within one day. • 18% of local searches on a smartphone led to a purchase within one day. • 60% of searchers look for location information and call buttons in Google search ads, especially when searching using a smartphone. All of this research from Google tells us that it’s now massively important to not only optimise for mobile devices but also that local

David Fairhurst Head of Creative Online Marketing - Intelligent Retail

Going back to the mid 19 90s to a time when mobile eCommerce didn’t yet exist, routes that website users may have taken to find an eCommerce website and complete a purc hase were limited. search engine optimisation is the key to converting sales from searches done on a mobile device.

Feeding Footfall Modern businesses need to think not only about multichannel selling and multichannel marketing but also about the routes that people take to find the products being searched for. This is even more important than usual when we are thinking about local optimisation and the use of smartphones. Going back to the mid-1990s to a time when mobile eCommerce didn’t

David Fairhurst Head of eCommerce, Intelligent Retail, www.intelligentretail.co.uk David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London

nursery today

yet exist, routes that website users may have taken to find an eCommerce website and complete a purchase were limited. Tablets and mobile phones had limited functionality at this time and Google AdWords wasn’t yet launched. If you wanted to find an eCommerce website to buy a product you had to get there via a search engine on a desktop or laptop machine then complete the purchase on that same machine. Things are now very different. Website users in 2017 tend to do a lot of research on potential purchases via smartphones and tablets before making a purchase, but also the very nature of mobile devices means that people can use their device to get information on a potential purchase whilst they are in the geographical area of a ‘bricks and mortar’ store. This means searches online via a mobile phone can be the pre-cursor to a traditional in-store purchase! In this way smartphone usage is driving footfall for physical business locations, in some instances bypassing eCommerce totally, which is why eCommerce retailers need to make sure their web stores are optimised for local search keyphrases. This of course does not mean that eCommerce is irrelevant. Users are increasingly using mobiles for research, perhaps visiting a store to see products and then actually purchasing online via a different device or directly on a smartphone. I have even personally witnessed people buying on a store’s eCommerce website whilst standing in that store’s physical location!

high tier keyphrases like ‘oak furniture’, but only if local optimisation of the website has been done.

Optimising for Local

Image source, Pexels.com

Contextual Search and Local Search Results Ever since Google realised that the context of a search was just as

important as the actual search itself, we’ve seen a massive move towards mobile devices being the real drivers of eCommerce. Many years ago, if you were to ask an online marketer if it was a

good idea to optimise for extremely short, high traffic keyphrases such as for example ‘oak furniture’ you would have got a very definite negative response. In 2017 however, due to the refinement of Google’s search engine towards contextual search, it’s actually a good idea to optimise pages in a website for these traditionally ‘difficult to rank for’ keyphrases, purely because Google is not only taking into account the keyphrase search itself, but the physical location of the searcher and the device the search is being completed on. It’s now possible for many different businesses to rank well for traditionally

Optimising a website for local searches is actually pretty easy. Apart from the obvious things like making sure your business address is available on every page, it helps tremendously if you add locally-focussed content to the website, via pages within the website or an on-site blog. Adding location information via Google My Business (incorporating Google Maps) gives a clear signal to Google that your shop is located in a geographical area as are adding your website to local business citation sites like Yell, Bing Local and Hotfrog. Making sure your business has well maintained social media business pages on Facebook, Twitter, Pinterest and Google+ also can make a massive difference to how Google sees your website for local searches. Once all of these things are done, approach local businesses for good quality links. Local community, business and even government websites will sometimes provide top quality, contextual links for your eCommerce website which will help your local search engine results massively, so it’s worth the effort to get out and meet the neighbours!

Natural night’s sleep The Little Green Sheep sees a huge rise in demand for its natural mattresses ulti-award-winning natural and organic nursery brand, The Little Green Sheep, is pleased to announce huge growth in its bedding, sleepwear and mattress sales. Celebrated for launching the UK’s first organic cot mattress over nine years ago, the brand has experienced phenomenal growth for its awardwinning mattresses. With such great choice of sizes it is unsurprising that sales across all mattress categories have seen a 160% growth year-on-year. This incredible growth in consumer demand proves parents are undoubtedly becoming more aware of the benefits gained from choosing a natural mattress for their child. A typical mattress from The Little Green Sheep contains four simple ingredients; breathable cotton yarn, the fibres of organic coconut husks, natural latex and finally, organic sheep’s wool. With sizes available for Moses baskets, cots, cribs, single beds, and even custom made sizes, every family can enjoy the

high quality of a Little Green Sheep mattress. The brand has also experienced fantastic success with its waterproof mattress protector, enjoying a 39% increase on sales year-on-year. Having won Gold for ‘Best Sleep Product’ in the Mother & Baby Awards, being praised for its super soft, breathable and absorbent qualities, it’s no wonder it is a consumer must-have. Most recently, The Little Green Sheep unveiled its Wild Cotton Collection. Having only hit the shelves in December, this line has been a tremendous success for the brand with sales in John Lewis, Mothercare and key independent retailers going through the roof. The illustrated bedding and sleepwear is inspired by nature and donates 25p of every item sold to the Woodland Trust. To find out more, email: trade@greensheepgroup.com

nursery today