Nursery Today

The U.K. nursery trade’s no. 1 magazine

Month: March 15 Issue 6 Volume 18

www.nursery-today.co.uk

Independently audited ABC circulation of 4514 1 July 2013 to 30 June 2014

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Explore.

Exhibit.

Engage.

“ABC is one of the best shows for us anywhere in the world. They consistently deliver the buyers and target market we are looking for.

Furthermore, their team is an absolute pleasure to work with, which makes it very easy for brands to represent ourselves to our full potential.”

—Keith Hyams, Cake Lingerie “We have presented in the Maternity Square Pavilion for the past couple of seasons with great success! We find that being positioned around other maternity products helps buyers understand the trend direction and merchandising potential of this growing market segment.”

—Kristal Gaston, UpSpring Baby “The ABC show consistently delivers 12,462 attendees great customers and has helped our company grow in the U.S. and abroad.

We look forward to the show every 65 countries year and all the future possibilities.

ABC always delivers!”

—Loretta Schneider, Larrivo 3,232 booths Nearly 1,000,000 sq. ft.

3 themed pavilions – international pavilions – 2 specialty showcases *2014 final attendance figures.

REGISTER TODAY FOR THE 2015 ABC KIDS EXPO! Email: info@theabcshow.com • Web: www.theabcshow.com

Regulars

CONTENTS

March 2015 Issue 6 Volume 18

5 6 16 18 34 84

Time to talk Harrogate

86

89, 106, 126 New Products 120 BPA 122 Trade Talk

Editor Penny Franks Penny Franks

Contributors

Assistant Editor

Page 20 Wheeled Goods

Paul Donnelley

88

pauld@lemapublishing.co.uk

Ad Manager

David Fairhurst, Intelligent Retail The Psychology of Imagery

90

Paul Donnelley

Colin Pattison This issue Colin Pattison takes a look at HINF

Christine Contreras christine@lemapublishing.co.uk

118 Nigel Plested Double Trouble? Nigel looks at the logistics of coping with more than one child

Design Production Director Paul Naish paul@lemapublishing.co.uk

Retailer Profile This issue we had the pleasure to question Jenny Brooks, buyer, Shop Direct

the team penny@lemapublishing.co.uk

Leader News Licensing News Exhibition News Gfk Nursery Natter

Christine Contreras

P Page 35 Harrogate Preview

Circulation

124 Yasmin Ali, NSG

Robert Thomas

Profiles

robert@lemapublishing.co.uk

58

Publisher

Much has been happening over at Joie, take time to read all about it!

Mark Naish

62

Mark Naish

BabyStyle The wait is over.. The egg has hatched

mark@lemapublishing.co.uk

80

Managing Director

Red Kite Celebrate 10 years of Red Kite Nursery Company

Malcolm Naish malcolm@lemapublishing.co.uk

Joie

Paul Naish

Features 20

Wheeled Goods Get a ‘wheelie’ good deal

92

Time to look at this incredibly important aspect of nursery products

Malcolm Naish

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted,

98

Page 102 Wooden Toys

102 Wooden Toys Standing the test of time

108 Pretty in Pink It’s a pink world

Telephone: 01442 289930

Subscription per annum: UK £40, Europe £50 (surface), £60 (airmail)

A member of the Audit Bureau of Circulation

Safety Products Safety in the home

Herts, HP4 2UB

www.nursery-today.co.uk

Safety Testing

112 Wholesale

Page 108 Pretty in Pink

All under one roof

Harrogate International Nursery Fair 2015 35 38 40

Introduction to the show List of exhibitors What you’ll find in the halls

For flourishing business with Baby and Infant Articles Your products perfectly integrated into the most extensive range of toys in the world. This unique combination can only be found in Nuremberg. Reap the benefits of new business contacts as an exhibitor at the largest Spielwarenmesse®.

From 27 January – 1 February 2016.

Your contact: David Owen, +44 (20) 3375 8230, info@pattern.co.uk, www.spielwarenmesse.de/en/baby

message from the editor...

Emmaljunga, BabyStyle, OBaby, Joolz, BeSafe, Bebecar, Recaro, Red Kite, Out n About and Joie to name a few, with new exhibitors this time in attendance, for example, Peg Perego.

You will also find furniture, safety products, bedding, décor, feeding products, highchairs, re-usable nappies, changing bags, baby carriers and slings,

itinerary, simply visit www.nurseryfair. co.uk And what about the evening entertainment? Well that’s simple, it has to be the BANTA night at the Majestic.

This promises to be a fantastic evening, with comedian Jason Manford headlining.

Be amongst the first to find out who the winners are of these coveted awards,

2014 Nursery Today Golf Day in Full Swing the list goes on!

So, if you’re serious about business, then this UK event is the place to be!

Further good news has to be the incredibly informative seminars - these will run Sunday through to Tuesday and are free to attend, head to hall H. You’ll find speakers such as Gfk, Bureau Veritas, Generation Media and TRL. All of these are targeted at assisting you with information you need for a successful trading year - from safety standards and nursery statistics through to consumer habits and social media. All of these seminars will prove beneficial to those who chose to attend. For the full

which are sponsored by Nursery Today. I, for one, am looking forward to this and also seeing you all there - party feet at the ready! If you haven’t already booked your tickets, you’d better get your skates on, as this sells out very quickly - contact Adrian Snyed: Adrian@nurseryfair.com Remember also, if you’re a keen golfer then make sure you sign up to the Nursery Today Golf Day while at Harrogate.

Simply head over to our stand in Hall A. This again is set to be a great event, which is held annually at Staverton Park, Northamptonshire. The date for your diary: 2nd July.

“

Make sure you sign up to the Nursery Today Golf Day while at Harrogate. Simply head over to our stand in Hall A. This again is set to be a great event, which is held annually at Staverton Park, Northamptonshire.

The date for your diary: 2nd July

“

N

ow is the time, time to think Harrogate!

In a few weeks the doors will open to the show halls, which will be heaving with nursery product. This year we will experience around 80 new companies exhibiting, that’s an awful lot of potential new product for you to see and consider for your stores.

Harrogate International Nursery Fair is a superb exhibition, in a tremendous location and is our only UK trade show.

From experience, the show offers a great opportunity for everyone to get together, spot new trends that are emerging, meet like-minded people, gain great product demonstration, replenish stock options, be among those choosing the show seminars as a must attend and of course, have a fantastic time - which the nursery sector is renowned for. No wonder this is always considered the friendly fair!

This year, the show will span across six halls and showcase some great nursery ranges, although toys appear to be high on the agenda, with the show illustrating an influx of new companies exhibiting with delightful play ranges signed up.

Of course, the good news about infant and pre-school toy ranges is that babies can’t use apps and need stimulation - so if you’re not already stocking toys, now may be the time to consider this as an option to drive additional footfall in-store or to your websites.

Naturally, we will also experience many brands who are established in the wheeled and car seat categories, Johnston Prams,

Here’s to seeing you all at Harrogate, remember to pick up your copy of the official daily newspaper, brought to you by Nursery Today, upon arriving into the halls each day - unless of course you’ve already read it over breakfast in your chosen hotel!

See us on Stand HP102 at Harrogate International Baby Fair, 29-31 March 2015

Three brands from Thump Trading | Little Flock of Horrors fuses edgy design and 100% Merino wool into colourful, chic clothing for little monsters. Merino Kids – The original Merino infant sleep bags, swaddles and clothing. Stonz for fun, functional products that connect kids to the great outdoors. | Enquiries +44 (0)207 978 45 45 jodi@thumptrading.co.uk www.thumptrading.co.uk Leader 5

NEWS

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Baby Brands welcomes Umika

Cosy little slipper socks!

Baby Brands Direct is delighted to announce the appointment of a new staff member, Umika Verma to their growing marketing team. Umika brings a fresh outlook, a creative flair and eagerness to harness communication between its manufacturer’s developments, efforts and its retailers.

Commenting on her new role at Baby Brands Direct, Umika says: “In a company like Baby Brands Direct, there’s a real thirst for continuous achievement and using innovative ways to do so. Therefore, when I gained the opportunity to join the Marketing team, I saw it as a chance to really run with new ideas for connecting and engaging with our retailers, with useful brand and trend information, to ensure they are always as best informed as possible.

“Coming from a fashion marketing background, the toy and nursery industry seemed a big change for me but I have come to realise that this industry is completely ever-changing and evolving! The season I have worked on so far has seen a massive influx of innovative products that I have genuinely enjoyed bringing to market, getting to know (whilst unashamedly playing with them) and working with the rest of the team to distribute to our stores.”

Silver Cross adds new ranges to Nursery Furniture collection

Protecting babies knees!

Silver Cross are delighted to announce the addition of Notting Hill and Portobello to their ever popular furniture collections.

Finished in a premium high gloss with stylish chrome handles, the furniture will compliment all colour palettes and is certain to add a timeless touch to the nursery. With clean and geometric lines, all ages will appreciate the aesthetic appeal of the Notting Hill design. From birth to beyond, deep storage drawers, plenty of hanging space a choice of single or double wardrobe and cot to cot bed guarantees there is room to grow.

The new ranges can be seen on the new updated Silver Cross website : www. silvercrossbaby.com

Celebrity mums turn to Bravado Designs

...Become a stockist of our award winning range...

info@sockons.co.uk 0208 451 1516 www.sockons.co.uk All products are supported by a comprehensive press and pr campaign.

6 nursery today

Model mum Molly Sims, who is expecting her second baby knew just where to turn for fabulous bras after announcing her pregnancy last September. Molly, a Bravado mother since the birth of 2-year-old son Brooks, has added several fashionable styles to her Bravado wardrobe with this pregnancy including the popular Body Silk Seamless Nursing Bra. Molly is not alone in her love of the line. Several celebrity mums have chosen Bravado, including Hart of Dixie star and new mum Rachel Bilson. Mother of two, and Frozen star, Kristen Bell ‘warmed up’ to the brand last Autumn when the actress joined with Bravado and Medela to make a generous donation of Bravado bras and Medela breastpumps in support of Baby Buggy, Jessica Seinfeld’s non-profit charity serving families in need. Kristen’s personal Bravado wardrobe includes the award winning Body Silk Seamless Nursing Bra, all a busy, breastfeeding mum needs!

Bravado is a hit with new mums Gwen Stefani, Christina Aguilera, Ciara and Kelly Rowland and is proving popular closer to home too. With several celebrity fans across the UK including ex-Coronation Street actress Tina O’Brien, model Nell McAndrew, Bella Stringfellow and former Brookside star Claire Sweeney.

Director of European Operations, Penny Clayton, comments, “It’s wonderful when we get positive feedback from mums. When celebrities speak openly about their maternity wear it helps us spread the word that mums really do need to think about getting properly fitted during pregnancy and wear a non-wired bra. Celebrity or otherwise, we appreciate mums telling each other about the importance of maternity and nursing lingerie.”

Web: www.Bravadodesigns.com

Awards success for Cheeky Rascals

Cheeky Chompers Chewy products hit the USA

Cheeky Rascals is delighted with its recent awards

Businesswoman Amy Livingstone and Julie Wilson, the founders of Cheeky Chompers and inventors of the award-winning Neckerchew, are celebrating a record-breaking two years of trading since they founded their business in 2013.

Cheeky Chompers have had a great start to 2015 with new listings in Boots online, Mothercare Ireland and over 30 new independent stores, in addition to new distributors in France, Norway, Denmark, Sweden Singapore, Malaysia and the USA. The Cheeky Chompers Chewy products are now selling in more than 150 stores across the USA including Buy Buy Baby, Babies R Us and Hallmark.

Julie comments: “The past two years have been an incredible journey for us and it’s so exciting to see business growing across the world. We have been delighted with the response to the Comfortchew - the feedback has been fantastic and orders are flying in through our retailers both here and overseas. We are working on some exciting new designs and new products to be launched this year in keeping with our ‘Great stuff that helps’ and as with the Neckerchew and the Comfortchew we will put our heart and soul into the development so that fellow parents love them as much as we do. Watch this space.”

Web: www.cheekychompers.com

at The Dads Awards. Love to Swaddle UP, the all-inone sleepsuit that mimics the effects of swaddling, won Gold in the Best Sleep Product category whilst BuggyBoard won Gold in the Best Product Invented By A Dad. Manduca also won silver in the Best Travel category.

Web: www.cheekyrascals.co.uk

Joolz launches in John Lewis Over recent years, Joolz has experienced incredible growth and success in the UK and are positive this move further signifies the popularity and demand for Joolz.

As one of the UKs largest department stores, John Lewis offers the perfect partnership, and will help drive the expansion of Joolz.

Creative Director and founder/owner of Joolz, Emile Keunen comments, “It is a very significant and positive move for Joolz. We are thrilled that Joolz will to be available from such an established, respected and trusted retailer like John Lewis, and are confident this new partnership will further cement the brand’s desirability and position within the market’’.

Join Joolz on stand B8 at the Harrogate Nursery Fair 2015 for the latest news and new products. www.my-joolz.co.uk

nursery today 7

NEWS A reflection on 2014

Changing Bags Special offer for all trade clients

Christian Jones, Managing Director at the leading safer sleep brand The Gro Company this month talks about how products can capitalise on emerging parenting trends.

Understanding and communicating with your end consumer

C

onsumer appetite for information and knowledge, about their child and their development, is growing at an unprecedented rate, which is enabled and accessed through the use of digital media.

Digital now more than ever has expanded the opportunities to communicate with our consumers, accelerating the development of relationship marketing as it is ‘always on’.

It is therefore critical to reach your consumer on the right platform with the right messages, consistently. It is key to understand what your product means to your consumer and then to deliver communication and service, thereby creating brand advocacy and satisfaction.

This brand and product positioning could vary considerably by territory with markets such as China needing to deliver a brand experience to satisfy two significantly important cultural needs, that of projection of status combined with the need to demonstrate protection of the family.

The most efficient way of

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engaging and communicating with your core consumer is to have a digital strategy, incorporating social media, CRM and mobile.

With over two thirds (68 per cent) of mums agreeing that they use parenting social media platforms for brand and product recommendations, engaging on the correct platform is fundamental for your brand. Your strategy should consider which platform is most appropriate for your end consumer, yet understanding that your brand needs to stand up to interrogation whilst continuing to add value to consumer lives. Both social media platforms and CRM systems are built around people and relationships, which is why it can be so valuable for a fastgrowing business. A relevant CRM partner could be hugely beneficial in facilitating this.

It is possible to reach a significant number of consumers in a short space of time if the core messages and proposition are relevant and these time frames are constantly reducing, we only have to look at Ali Baba which took the shortest time in history to reach 100 million users - just over 12 months.

MaByLand has consistently worked with parents to develop their product range.

Their changing bags range (Floral, Luxury and Satchel) have been a hit with modern parents and have recently had their biggest sales figures at the Baby Show at ExCeL. All of the changing bags offer practicality as well as value for money which has become more and more important within the consumers.

We are now offering a special further 10 per cent discount to all trade clients during March at Harrogate who order more than £250 worth of our changing bags! On top of this, we will also offer a FREE UK delivery service too. So don’t miss out.

Contact Sheena on sheena@mabyland.com for the full price list.

Web: www.mabyland.com

Una Foden has the breast taste In pumps The Medela UK team were delighted to see that new mum and The Saturdays singer Una Foden has chosen one of the brands award winning breastpumps to support her new son Tadhg. They were especially over the moon to see she had shared the news on her busy social media platforms.

Having selected the award-winning Swing Maxi breastpump to support her breastfeeding journey, she is certainly promised the very best in pump technology - perhaps why she was so happy to share her breastfeeding news with her 803,000 followers on Twitter as well as her 432,000 followers on Instagram. Una tweeted ‘Let’s get pumped up’ alongside a picture of her Medela Swing Maxi, she received great support off thousands of fans, with many giving her thumbs for breastfeeding.

Charlotte Price, the Marketing Manager at Medela commented that: “Una’s tweet caused so much excitement in the office. It’s great when we hear of any mum who is giving breastfeeding a go, and lovely when they are using Medela to get the right support, but it is amazing to see such a high profile celebrity be proud to share her breastfeeding news with so many people. This is not only great for the brand, but for breastfeeding mums everywherewe wish Una all the best with her breastfeeding journey.”

Web: www.medela.com

One big happy family

Christian Jones is the Managing Director of The Gro Company who recently underwent a company MBO after just 24 months of Christian being at the helm.

For more information about The Gro Company please visit www.gro.co.uk 8 nursery today

It’s the dawn of a new era for one of the UK’s favourite natural nursery brands The Little Green Sheep and the multi-award-winning SnüzPod. Following the phenomenal success of SnüzPod, the award-winning bedside crib, the Harrogate International Nursery Fair will mark the launch of Snüz, an innovative and contemporary nursery brand that will become the home of the immensely popular SnüzPod and sit within The Little Green Sheep family.

Commenting on the developments, co-founder and sales director Paul Maurice said: “The launch of Snüz to sit within The Little Green Sheep family has been a natural evolution for us.

With the unprecedented growth of SnüzPod, it became apparent that SnüzPod had carved itself a prominent place in the nursery sector, creating its own identity that stood alone from The Little Green Sheep brand. Separating SnüzPod under the new brand Snüz, whilst still keeping it as part of the family, is a fantastic and exciting move for us and I look forward to telling retailers about it and all our new developments at Harrogate this year.”

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NEWS

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Cuddledry GOES WILD - in support of WWF

Vital Baby join forces with Toys ‘R’ Us

The Original Cuddledry apron towel continues to receive lots of high praise, having won the mumsnet best award for eight years in a row – that’s every year since they launched. Cuddledry is firmly established on the must-have list for all new parents - famous for making baby bathtimes safe, simple and snug. Brands can’t enter the mumsnet awards – they are awarded to the products recommended most often by parents, to parents; and one major retailer said Cuddledry was their leading baby gift at Christmas every year.

Following the success of previous animal prints (cow, giraffe and ladybird), Cuddledry have teamed up with the World Wildlife Fund to create a brand new spectacular Snow Leopard design for both the baby towel, and the toddler dress up towel - with money from each sale going to help conserve this beautiful wild animal. Not wanting African animals to be left out, sales of the ever-popular giraffe print products will also contribute to WWF conservation projects.

Made with their signature blend of supersoft and superwarm bamboo/cotton double layered fabric, the WWF products use BCI cotton and unbleached yarn – and all Cuddledry products meet strict criteria for ethical manufacturing, sustainability and eco-friendliness.

Gorgeous and practical – parents are sure to go wild for them.

“We are thrilled to be working with WWF for our new range of snow leopard and giraffe print products – it’s such a great cause, and the towels look fantastic. My little girl can’t wait to snuggle up in her Cuddlepaw” said a spokesman.

Vital Baby is delighted to announce that their award winning weaning and feeding products will now be available in even more Toys ‘R’ Us stores as their products are rolled out in to a further 50 nationwide.

As Britain’s leading family, baby and toy megastore this comes as fantastic news and is a significant development for the brand which will celebrate its 10th Birthday later this year.

Vital Baby provides an extensive range of colourful, fun and innovative products. From sterilisers and bottles to weaning bowls and cutlery through to bath toys and sippy cups, Vital Baby is fast becoming the go-to brand for parents with little ones. With innovative products like the Warm-a-Bowl, a bowl specially designed to keep your baby’s food warm and the Unbelievabowl, a feeding bowl designed to stick to your child’s highchair, it is no wonder that the brand is becoming the first choice for families.

Commenting on the news, Director of Vital Baby Dean Tollman said “We are thrilled to see our products rolled out to more Toys ‘R’ Us stores this year, it is a fantastic retailer loved by families across the UK so will give us great retail exposure and is a real step forward for Vital Baby. This new development is a wonderful way of recognising the success of our award winning products and is yet another great way to mark our 10th birthday.”

Solution EU Ltd, the UK’s No. 1 Private Label Nursery Specialist is proud to announce the launch of Disney Frozen Toilet Training and Bathtime

The Disney toilet training range from Solution EU Ltd has been designed so a child is comfortable and safe whilst at the same time feeling happy they are in the company of their favourite Disney character. This brightly coloured range makes a challenging experience much more fun and exciting. The Disney Steady Potty has been specially designed with a high back for extra comfort and support. Recently winning the bronze award at the Mother and Baby awards 2014. The potty is lightweight which makes it portable and easy to use on the go. It forms part of a coordinated range with a Step Stool, Training Seat, bath chair and bath tubs and is available across all the Disney characters..

Tel: 01280 878260 Web: www.solutioneu.com

12 nursery today

Getting into a lather B Public Relations has been appointed to handle two new kids brands; Squidsoap and Jimjams.

SquidSoap is a fun soap dispenser designed for teaching children healthy hand-washing habits. The Squidsoap motto is simple ‹Training Tomorrow›s Great Hand Washers›. There are four fun, colourful soaps in the range; names include Bubble, Spotless, Squeaky and Sparkles. The soap has been formulated for little hands, it is PH neutral and contains no nasties.

Jimjams specialise in healthy, wholesome, natural food spreads and preserves with no added sugar. The range is perfect for children and the whole family.

The range comprises two healthy spreads; fat reduced cocoa hazelnut or milk chocolate and are also gluten free. The three jams; strawberry, raspberry and orange have high fruit content and no added sugar, Jimjams believe you and your children can still enjoy your favourite spreads without the health risks associated with a high sugar content; being good to your body should not mean neglecting your taste buds.

Web: www.squidsoap.com and www.jimjams-spreads.co.uk

Celebrating five years Toy and nursery PR specialist Bertelli Communications is celebrating their fifth anniversary this week. Launched in March 2010 by Lianne Bertelli, the agency capitalised on toy and nursery experience to win great clients within these sectors.

The agency currently works with SAMBRO, Brainstorm Toys and Maps Toys within the toy industry and has several nursery clients within its portfolio.

Lianne Bertelli, MD at Bertelli Comms said: “When I started the agency I never set out to work predominantly in the toy and nursery sector. However, I love and understand the industry and don’t think there is a more exciting area to work in. We pride ourselves in becoming an extension of our client’s team and our excellent client retention rate (several clients have been with us from the outset) hopefully illustrates the value we bring to each company we work for.”

The company will launch a brand new look website later this month.

Tel: 01457 766 102

A world of bright ideas... ...making family life easier!

With nearly 20 years‘ experience working with pioneering oneering i nursery brands from all over the world, we understand stand what parents and retailers are looking for. Our passion is to deliver innovative, award-winning brands that really sell.

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01730 895761 or sales@cheekyrascals.co.uk

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Join us for our seminar ‘The online journey to becoming a mum’ at Harrogate Nursery Fair at 11 am 31st of March.

Seminars are free to attend and are located in Hall H

Engaging mums with the right message at the right time

B

eing a mum is a full time occupation, yet most mums expectant or new are still receptive to a product’s benefits. It is just a question of right time and right place.

The media landscape employed by advertisers to communicate with mums has rapidly changed and the audience is scattered across multiple touch points.

Traditional media like parenting press has seen a drastic drop in circulation in the last few years as mums go online using a plethora of resources and communities for support and information sharing.

As an expectant mum’s ‘need state’ changes quickly and often throughout her pregnancy and as her new born child develops, it is important to communicate with her at the appropriate moment with the relevant message.

This makes marketing specialism a necessity for anyone looking to actively market their brand and product.

Generation Media work to ensure their clients are speaking to mums at that right time and communicating that right message.

Within the parenting market, Generation are the no. 1 independent media buying company in the UK & Ireland.* They are involved in the development of winning TV campaigns even on what may be considered modest budgets – aided by the fact that £1 in every £3 spent in the Toys and Games TV marketplace last year went through Generation’s books.

Generation Media’s specialism is its strength, as expert media planners and buyers working only on parent, child and youth focused business. This focus not only gives the

‘As market leaders in the Toys & Games space, working with nursery brands was a natural progression as mums have always been our core consumers. We are proud to be the number one independent media buying company in the Parenting space, and of the benefits that this brings to our clients’ Dean Weller, Managing Director

‘We work closely with our parenting brands to develop media plans, ensure campaigns are delivered on time and achieving the clients objectives. We consider ourselves part of their marketing teams and celebrate their successes as our own’ Nadia Khaldi, Head of Engagement 14 nursery today

agency considerable clout when negotiating with media agencies in this space but also has enabled the company to capture a wealth of experience and knowledge when planning and implementing campaigns.

Generation Media is one of a very small number of European communications companies that focuses on the parenting, youth and entertainment markets and are on a mission to broaden its reach. The Agency established ‘The Next Generation Media Exchange’; an international confederation of independent media agencies working under one name, serving the needs of parent and kids advertisers on five continents.

In 2014 the Agency was recognised by the IPA with the accreditation of CPD Gold status and also became an active member of the IAB. This built on the existing recognition by all UK TV owners and pairs well with long-term membership of the PPA. Generation Media is part of the Generation Media Group, which also includes research business, iGen Insight and media buying agency, GMX. Reassuring to know that when you are looking to reach an expectant or new mum, Generation Media have considerable experience and know the time and place! *Source: Nielsen Addynamix January 2015, Data Range: 1st January – 30th December 2014

87 New Cavendish Street London W1W 6XD 020 7307 7900 www.generationmedia.co.uk

iGen: Bringing kids’ and families’ voices to the fore Did you know 87% of pregnant mums agree that they turn to the internet as their primary source of healthcare information? With 96% of these mums accessing the internet on their mobile phone daily, or even multiple times per day, that is hardly surprising.

‘It’s an exciting time to be a part of iGen

T

exciting tools and methodologies into our

echnology has enabled crowdsourcing of knowledge. Traditionally, a woman’s preparation for becoming a new mum has involved sourcing knowledge from those who have “been there, done it”, gaining advice and tips from parents, sisters, grandmothers, friends. In the Information Age, the premise is the same, although an expectant mum’s pool of resource has grown almost immeasurably.

These insights were two of the key findings of iGen’s most recent parenting research project: The online journey to becoming a mum, February 2015. As specialists in kids, youth and family research, these results from iGen’s current study undertaken with expectant women in the UK are consistent with previous findings. iGen have carried out

Five fun facts about expectant mums • 90% agree it is important to continue learning new things throughout their life

various research projects which focus on increased device usage and internet consumption from those as young as preschool age right through to the parents themselves.

The research that iGen conducts help businesses to understand specific groups within these markets in terms of their brand, product, service, usage and loyalty. Carrying out bespoke research for clients, iGen are able to answer key and often complex questions which will help clients better understand their stakeholders and inform their business strategies going forward.

Much of iGen’s work has been within the Entertainment and Toy industries – unsurprising given their kids, youth and family focus. However research has not been exclusive to these genres with iGen working with clients outside of this space too.

The research that iGen conducts help businesses to understand specific groups within these markets in terms of their brand, product, service, usage and loyalty

with the New Year bringing a brand new office space and further growth of the team. Within the iGen team we are continuously incorporating new and research design which keeps the kids and families we work with highly engaged along with our clients too! One thing that we pride ourselves on within iGen is ensuring with every project we focus on the application and commercial benefit of the work, ensuring insight is actionable for every single one of our clients’ Maxine Harrington, Associate Director testing, audience segmentation and product development and evaluation.

Just as there is no one better placed to share the knowledge of motherhood than an experienced mum, there is no better group of respondents than kids, young people, families and in this instance expectant mums. They love to tell us about their behaviours and attitudes in an evolving world which is why iGen as specialists within the field pride themselves on making research accessible, affordable and actionable.

Source: GB TGI 2015 Q1 (October 2013 - September 2014)

• 85% agree that their family is more important to them than my career • 21% say they expect to change their job on the next 12 months • They are 94% more likely than the average woman to say that they couldn’t live without the internet on their mobile phone • They are 83% more likely than the

With full access to a range of market context data, iGen are able to understand their client’s business and their target audience prior to conducting further primary research.

All team members within iGen are experienced in both qualitative and quantitative research techniques, offering a fully integrated, complementary process across both analyses and insights. iGen are able to deliver a range of innovative methodologies and are constantly researching and implementing new techniques. iGen are capable of delivering high quality research both within the UK and internationally, working with other like-minded kids, youth and family focused agencies across the globe.

average woman to agree that they would consider having cosmetic surgery

iGen carry out a range of research projects for clients including but not exclusive to brand evaluation, creative

87 New Cavendish Street London W1W 6XD 020 7637 9970 www.igen-insight.com

nursery today 15

LICENSING NEWS

Licensed plush trends ... an inside take on this growing nursery sector Anthony Temple, Managing Director at leading licensed character baby soft toys manufacturer Rainbow Designs turns his attention to the growing wooden toys market and the trends that now drive it.

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ithout question, the wooden toys market is growing - but it’s growing in a different way with changing dynamics in the market place.

Wood has always been a trusted product category by retailers and consumers alike, seen as safe, a reassuring natural material, crafted, familiar and tactile. Along with these traditional values, wooden toys have always played an important role in the nursery market.

Historically the wooden toys market has been regarded as high end and niche, characterised by Thailand-based manufacturing producing splinterfree rubber wood; quality-crafted products, but expensive. Over the last decade however, the market’s shifted with the growth of China-manufactured wooden products using advanced design techniques and improved mass production skills to deliver quality products at more accessible prices - and bringing emerging new design application and innovation.

Production technique advances now allow for greater capabilities in the decoration of wooden products, in paint application, transfer printing, cutting and polish techniques, with more detailing and functionality.

What effect has this had?

This has given rise to a growing trend and innovation in products combining wood with other materials. Plush fabric features combined with wood is ideal in baby product design, delivering touch and feel texturing that stimulates sensory development. I’m also seeing this in construction toys, with combinations of wood with clever fixing mechanisms and attachable components made from plastics and other materials.

Improvements in decoration and graphic application techniques is also encouraging growth in licensed character wooden toys. Thomas the Tank Engine wooden train sets are ever-popular, a natural fit of classic character with a tried and tested play pattern. And we’re now seeing a growing market with classic characters and brands such as Paddington Bear, Peter Rabbit and the Very Hungry Caterpillar with expanding wooden toy collections.

As the market changes with more affordable pricing, we’re also seeing the growth of packaged and branded wooden products with brands such as Bigjigs, Hape and Brio, in addition to the major retailers’ own-brand wood ranges.

A growing middle ground is a significant trend, but there’ll always be a place for the premium sector. Wood is a natural eco toy and there’s continued innovation with recycled and sustainable products, but this comes at a price.

It’s an interesting time in the market; changing dynamics are making wood more accessible and appealing, allowing the sector to flourish.

Wooden toys are ever popular and why wouldn’t they be? At an affordable price, there’s nothing better than the solidity, touch and feel of natural wood toys.

Tel: 01329 227300 Web: www.rainbowdesigns.co.uk

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New ceramic Beatrix Potter baby items Border Fine Arts has been producing The World of Beatrix Potter products since being granted the licence in 1987, since then this popular collection has grown to include many different formats.

Highlights of the new introductions for January 2015 include a brand new range of ceramic alphabet letters, from A to Z, all featuring delicate decals taken from the original artworks of Beatrix Potter’s best-loved tales. Collect the whole alphabet, or create a name in various colours and character designs, they are perfect for display in a baby’s nursery.

Also new, and making welcome additional items in the Peter Rabbit Nursery Collection, are two Nursery Door Plaques with attractive hanging ribbons: one for baby boys, featuring Peter Rabbit and one for baby girls, featuring Flopsy Bunny.

Bespoke branded display packaging makes them the ideal gift and future keepsake and a ribbon is featured on the packaging too.

Web: www.borderfinearts.com

Character licensed changing mats As a long-standing supplier of Disney products, their Winnie the Pooh range remains as popular as ever. Updated for 2015 in the Neutral Spot design, the mat features a sketched design of Pooh in warm, neutral tones. Or for a spot of high-contrast fun, what about the Dalmatians Changing Mat? In 2014 the Tiny Tatty Teddy range from East Coast expanded with a new design, so there are now two TTT Changing Mats to choose from, with bedding and accessories to match. The adorable Tatty Teddy character lends itself beautifully to nursery products, with muted pastel and grey colours to create restful, unisex rooms.

For bright colours and fun characters, look no further than the Fisher-Price Changing Mats.

Updated for 2015 in the Signature Style design, the elephant, giraffe, lion and monkey will bring a bit of rainforest fun to changing time.

The exciting latest addition to East Coast Nursery’s license portfolio is The Very Hungry Caterpillar. This colourful character has eaten his way into the hearts of thousands of children. The range is set to expand this year with matching bedding and accessories to complete the look.

Tel: 01692 408802 Web: www.eastcoastnursery.co.uk

Wussywat set to launch Aardman has teamed up with Baby Cow Productions, Bigfatstudio and Canadian co-producers Smiley Guy Studios (Toronto) as international sales distributor for the production company’s first pre-school series, Wussywat.

The much awaited finished episodes (52 x 5’) of the 2D pre-school series produced by Baby Cow Productions Smiley Guy Studios & Bigfatstudio will launch on CBeebies in Spring 2015.

Wussywat follows the slapstick antics of a clever, curious cat who discovers new and interesting things through his innocent, uncoordinated clumsiness as he explores the seemingly infinite world of The Garden with his friends.

The Rights and Brand Development team have secured global distribution rights and will be taking the first finished episodes to Kidscreen in Miami and MIPTV in April. Alix Wiseman, Head of Sales and Acquisitions for Aardman, says: “It is a delight to be working with these masters of comedy and it will come as no surprise to those familiar with their work that they have produced such a joyful show with real funny bones. We know it will do well on pre-school platforms across the globe.”

Sponsored by

New Products Bambino Mio

Safe Sleep Seat

Bambino Mio are thrilled to reveal the latest designs for their multi awardwinning miosolo all-in-one nappy. After the extremely successful launch of their 2014 collection back in April last year, Bambino Mio are even more delighted with the response to their new set of funky prints. All four new designs; which include Cheeky Monkey, Circus Time, Pandamonium and Forest Friends were launched in February via Bambino Mio’s social networking platforms and were an instant hit with fans.

The miosolo has taken the nappy world by storm and continues to increase in popularity as more and more parents are switching to reusable nappies. It has firmly established itself as one of the best all-in-one reusable nappies on the market so now Bambino Mio are ready to offer their customers more choice. The stylish miosolo has been beautifully made and benefits from a number of unique features which makes this all-in-one nappy stand out in a highly competitive market. Feedback from parents such as “I would 100% recommend the miosolo to everyone” and “I absolutely loved using the miosolo at night. Baby has a very comfortable, undisrupted night’s sleep” demonstrates the miosolo’s popularity. Positive customer reviews, along with research from Mums Views revealing Bambino Mio as the most widely used reusable nappy brand in the UK confirms Bambino Mio’s position as one of leading reusable nappy brands on the market.

The miosolo is a firm favourite with parents and has often been described as the “go-to nappy.” With a RRP of just £15.99, the new miosolo prints have proven extremely popular, providing parents with a simple and stylish alternative to disposable nappies while still offering them exceptional value for money.

The Safe Sleep Seat is a new and innovative Hands-free reclining car seat with safety as the main priority. Controlled simply and quickly from the driver’s seat, it ensures full control of the vehicle at all times, avoiding an increased potential for accidents on today’s busy roads.

Developed for 0-4 years old, it is the first car seat of its kind to address the problem of the head flopped forward position, which can occur while driving as a child sleeps.

With an increased risk of airway restriction, and possible neck injuries to a child left in this position, it is quickly and simply resolved at the touch of a button, without the problem of reclining manually as with current car seats on the market today.

The manual rotation feature reduces awkward positioning for placing a child in the seat, preventing back problems for parents as the child grows older.

Currently the Safe Sleep Seat is in development, with a potential RRP between £250.-£300. Further information is available at:

Email: enquiries@bambino.co.uk Web: www.bambinomio.com/en

Web: www.facebook. com/safesleepseat

The brand that parents trust www.clippasafe.co.uk nursery today 17

EXHIBITION NEWS Time to talk ABC

CBME China 2015 Increases by 20% to Meet Industry Demand 22nd-24th July 2015 The 15th Shanghai International Children Baby Maternity Industry Expo (CBME China 2015) will welcome local and international brands to showcase their latest products on July 22-24 2015 at the Shanghai New International Expo Centre (SNIEC). The event will feature over 1,900 suppliers representing 2,650 brands across 200,000 square meters of exhibition space, a 20% increase in exhibition scale from 2014. Over 80,000 children and baby products trade buyers are expected to attend.

“This July, CBME China, celebrates its 15th anniversary. The event will be filled with more activities and initiatives for all attendees. Through the years, CBME China has established itself as the must-attend event in the industry. It is the perfect

October 18th - 21st 2015, Las Vegas ABC Kids Expo is the juvenile products event of the Year!

2015 marks the 13th Annual ABC Kids Expo. Don’t miss this opportunity to see the latest products, review the fashion trends and to meet face-to-face with domestic and international buyers, media and fellow manufacturers!

ABC Kids Expo is a private trade show for the juvenile products industry and is not open to the general public.

This year, you will experience nearly 1000 exhibitors utilising 3300 booths.

ABOUT ALL BABY & CHILD/ABC KIDS EXPO All Baby & Child Corporation (ABC), parent company of ABC Kids Expo, is a non-profit public benefit corporation that was founded in March 2003. It is a historic partnership between independent specialty stores and the manufacturers who support them.

For further information visit: www.theabcshow.com

KIDS’ TIME - A Class Expo The sixth International Fair of Toys and Products for Mother and Child KIDS’ TIME was held from 26 to 28 February at Targi Kielce; the trade show achieved a success beyond everybody’s wildest dreams. This year’s edition facts and figures - 10 thousand square metres of exhibition space, five expo pavilions, 326 exhibitors from such countries as the Czech Republic, Germany, Ukraine, Lithuania, Belgium, the Netherlands, France, Spain, the United Kingdom and China. The exhibition attracted almost 4.5 thousand industry professionals.

International, yet much more than the name suggests The latest prams, strollers and car seats and restraints, innovative toys and accessories, most trendy clothes and textiles designs - European-level products crafted around children’s needs reigned supreme at the expo stands. The business-insiders find KIDS’ TIME a true “market trend-setter” and this year’s expo has not fallen short of expectations when it comes to the number of products launches and premium brands. Among the companies which have made their Kielce expo début there have been the German wooden toys manufacturer - Legler, the board games publisher from Lithuania - Logis, Renolux - a French manufacturer of car seats as well as a Spanish clothing company - Losan.

Web: www.targikielce.pl

business platform for children, baby and maternity product buyers, retailers, manufacturers, distributors and suppliers to meet and do business in one venue.

Now, CBME China is the world’s largest sourcing event for children, baby and maternity products. ” says Athena Gong, General Manager, CBME. “We appreciate the support from the whole industry to be where we are now. We are looking forward to more fruitful years ahead.”

A number of world-known brands have confirmed participation, including Babybubbles, Balabala, Benho, Bobdog, Britax, CAM, Chicco, Cybex, Disney, Dr. Brown’s, Fisher- Price, Friso, Goo.N, GOULA, Hush Puppies Kids, iCandy, Johnson’s Baby, Joie, Kiddy, Les enphant, Mattel, Maxi-Cosi, Medela Micro, Micro, NUBY, NUK, OXO, Pencil Club, Pigeon, Quinny, Richell, Sevi, Thomas & Friends, Wyeth and more. More new brands are expected to participate this year. So far over 700 new brands have confirmed participation.

Products featured at CBME China 2015 will cover full range of children baby maternity products from healthcare products to food, strollers and toys, clothing and accessories and services. Around 30% of the exhibiting brands will come from overseas.

Web: www.cbmexpo.com

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Nuremberg Toy Fair 2015 resounding success In a post-show report, the organisers of Nuremberg Toy Fair have revealed that it continues to cement itself as a key event for the international toy industry, with visitors from 126 different countries attending the 2015 show, up from 122 last year.

The 40,420 international attendees represented 58% of the total visitor numbers, 1,871 of which were from Great Britain. Italy had the biggest international visiting presence with 4,131 making the trip.

The report also shows that Nuremberg Toy Fair continues to draw an increasing amount of exhibitors from outside of Germany. This year, 100 new international toy companies took stands on the 170,000m2 grounds, bringing the total to 2,051. Great British exhibitors counted for 174 of these, the second highest behind China with 290.

An overwhelming majority of exhibitors were satisfied with their participation and 90% said they plan to return for Nuremberg Toy Fair 2015.

The findings were collected through a survey of visitors and exhibitors conducted on all days of the fair by independent market researchers Gelszus Messe-Marktforschung GmbH.

Focus Wheeled Goods

Pic courtesy of Cheeky Rascals

The wheeled goods sector shows no sign of slowing down, as more and more expectant parents turn their attention to the allimportant travel solution for their own and their baby’s needs.

Wheely good deal

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ith so much choice available, it’s sometimes a little daunting for parents to try to figure it all out.

What are parents seeking? Are they looking for a complete travel system, or are more now turning their attention to the fact that they really ‘can have it all’, but customising their ride.

We spoke to Paul Sirett, UK Country Manager of BeSafe, who sees the clear advantages of being able to offer a ‘mix and match’ solution enabling retailers the ability to really engage with their customers and showcase their knowledge of brands and how they operate across the spectrum of options available. “With so many genuinely strong alternative brand options now available to Nursery Specialists across all sectors, the opportunities for differentiation have never been better for the retailers who choose to take control of what they sell, what they are and what margin they earn.”

Style and function are vital to all products in this category, but what of the overall comfort and safety of the infant?

Parents are now also looking more closely at this area when making their final purchase.

We spoke to independent retailer Gary Watts of WH Watts & Son, to find out his view on this extremely competitive market. “Wheeled goods sales have been very strong over the past few months with Silver Cross particularly strong especially the Wayfarer and the Pioneer, Bugaboo and Venicci have also sold very well.

“People seem to be either price driven or brand driven and generally everybody purchases a car seat and carrycot as a package.

“In the main people have not been shy to spend on their pram as it is a product that they are seen with whereas bedding and furniture has struggled at times through the economic downturn as it is behind closed doors at home, although furniture has now picked up for us massively.

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“Parents are always on the lookout for a pram that will make their lives easier. They continue to look for safety features, innovation, style and practicality, all at an affordable price” Jason McCullough, Director, Jane/Johnston Prams “Consumers have for many years wanted a travel system although the cheap buggy with a car seat seems to have had its day thankfully!”

We asked Jason McCullough, the director of Jané/ Johnston Prams what they felt parents were looking for at the moment when making their purchase decision. “Parents are always on the lookout for a pram that will make their lives easier. They continue to look for safety features, innovation, style and practicality, all at an affordable price. Jané is renowned for all of these things. “ However, you still can’t beat value when we consider the benefits of an ‘all singing, all dancing’ travel system. These are designed with longevity in mind and offer great solutions for many parents as well as a fantastic perceived value for money option. So are parents still opting for travel systems, or are they looking for something different? Jason told us: “Parents are still very much opting for travel systems.

Virtually every family has a car, so having a pram with a compatible infant car seat is a must, especially if you want unlimited flexibility and choices when traveling safely with baby. Parents who travel long journeys, or who are in the car daily, use the infant car seat most of the time. They find the Jané Matrix Light 2 the safest, healthiest all-in-one carrycot and car seat in the world. It’s the most practical option as it

adapts to the needs of the baby in our every increasing busy lifestyles. This is just one of the many travel system options Jané provides.”

What about innovation? Would it be fair to say that this is one category where we see a growing trend to constantly strive to be better? “Yes as a company Jané pioneers innovation. For example, the new Jané Crosswalk Allterrain system, which we will be launching in Harrogate, is sophisticated for the city and yet solid in the country making it perfect for all lifestyles. Its innovative features make it a nimble, easy to manoeuvre pushchair. It has exclusive large PU tyres with great shock absorbing properties that are 10 times more hard-wearing than traditional tyres. Its lightweight tubular aluminium chassis, with independent suspension and shock absorbers is great for all-terrains; and a more innovative spacious seat with a reclining multiposition backrest and a new and unique horizontal new-born position offers baby greater comfort from birth,” commented Jason.

The growth in this category however isn’t just limited to wheeled goods, those all-encompassing accessories are also proving popular and showing a steady increase in sales for retailers and suppliers alike. And when we look at those who chose to buy their travel system as ‘separates’, it opens up a whole world of retail benefits.

“Car seat brands seem to be almost as important as the wheeled brands at the moment particularly with 0+ seats as customers will ask which products go with the cabriofix for example. We must sell over 90 per cent of our prams with car seats” Gary Watts, WH Watts & Son And what about trends, what are we experiencing at retail level? Gary told us: “Car seat brands seem to be almost as important as the wheeled brands at the moment particularly with 0+ seats as customers will ask which products go with the cabriofix for example. We must sell over 90 per cent of our prams with car seats.

“Both grey and navy seem to be popular colours at the moment although black is always strong and people still do want gender specific colours.”

Not only does stocking wheeled goods in-store drive footfall, but it is a great retail opportunity to ‘up sell’. This is quite a ‘fierce’ category on-line, and we have to remember that the internet isn’t going to disappear.

Want some facts?

• Year on year growth (Feb13-Jan14 Vs Feb14- Jan15) 9 per cent in Value, 1.5 per cent in Volume • Interestingly newborn basic and 3 in 1

However, for those savvy bricks and mortar independents out there, we also know this is a great ‘first point of contact’ to really engage with the customer, find out what their key requirements are, not only with regard to buying their first shiny new ‘wheels’, but also a great starting point to perhaps find out about other retail opportunities that could present themselves and really show your demonstration skills off. Good retailers know that this really is a truly emotive industry that we all operate in, that knowledge and understanding is key to gaining customer confidence and trust as a very early stage - more often not, before the actual arrival of baby.

Happy wheeling!

travel systems continue to see a decline.

• 2 in 1 Travel systems have become increasingly expensive in the last 12 months with a price increase of more than 40 per cent.

• The average price of the second age stroller went below £100 for the first time.

Courtesy of Gfk

Say “Hello” to innovative brands with a proven track record UPPAbaby -

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Ubbi -

Money saving and stylish Nappy Pails

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Practical and fun Bathtime Products

Pogu -

Protect what matters, Pushchair Reflectors

Mabels Label's For the things kids lose!

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Meet us on Stand Number D4 & 9 at the Harrogate International Nursery Fair

www.dcukltd.com nursery today 21

Focus Wheeled Goods

ABC Design XXXX Earlier this year, ABC Design’s Zoom Tandem won a Bronze in Best Multiple, Twin or Tandem Pushchair or Accessory at the Mother and Baby Awards, beating some stiff competition from a range of brands - a well deserved triumph for one of the most stylish, innovative and adaptable twins on the market.

The stylish and colourful ABC Design Zoom Tandem’s robust aluminium chassis facilitates the use of two travel options simultaneously; offering parents with a growing family endless combinations, meaning they can bespoke their pushchair according to their individual needs.

When adding two ABC Design Carrycots to the Zoom’s cleverly engineered frame, families can carry two newborns on the same system. Then, as children grow, either can be replaced in favour of the Zoom’s seat units, with a choice of parent or world facing directions. Finally, the addition of the Risus car seats can convert the Zoom into one of the best travel systems around, while each option can be mixed and matched to suit.

The Zoom Tandem is available in a range of bright and breezy colours - Coral, Cranberry, Lime, Rio, Grape and Graphite – along with the option to mix it up with the Coral/Grape and Rio/Lime combinations.

Tel: 01652 641491 Web: www.obaby.co.uk

Cheeky Rascals - mima Chicco

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Chicco’s Echo Pixie is a modern solution for mums and dads looking to travel in style. The special edition stroller is an extremely lightweight and practical product, and now boasts a brand new design for parents looking to add colourful twist to their travel system.

As well as being super stylish, Echo Pixie is highly practical. The stroller has lockable front wheels making it extremely easy to manoeuvre and comes complete with foldable hood, raincover, shopping basket and bumper bar.

Suitable to use from birth through to 15kgs, the spacious set and padded backrest ensure that babies are getting a relaxed and secure ride. The backrest can also be reclined to lie flat, while the leg rest is adjustable ensuring maximum comfort.

Not only is Echo practical and efficient, nothing has been spared on the attention to detail. The bright and funky design is in keeping with Echo’s original style, with its printed rear tubes mirroring the colourful embroidered seat.

RRP is £109.99.

Web: www.chicco.co.uk

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TTTT

Mima has added brand new colours to its faux leather range of pushchairs. The unique British Green and Sicilian Red pushchairs join the Black and White Special Edition, Snow White and Black Flair to create a headturning line-up of buggies for the UK market.

In addition to the new pushchair colours, mima also has a Rose Gold colour chassis, which is already proving to be popular with retailers and consumers alike.

New: Mix and Match Mima Now, parents can create a mima pushchair exactly as they want it. With three easy steps, customers can pick any chassis, choose any base colour and then add their choice of co-ordinating starter pack (cushions and soft accessories).

Mix & Match is available now across the entire mima range for the first time.

Tel: 01730 895761 Web: www. cheekyrascals.co.uk

THE NEW CROSSWALK FROM JANÉ

1. PUSHCHAIR

2. WITH KOOS CAR SEAT

3. WITH NANO CARRYCOT

4. WITH MATRIX LIGHT 2

Come S ee Us

Harroga te Hall C Stand C 28

CHIC IN THE CITY STRONG IN THE COUNTRY

The new Crosswalk from JanĂŠ is the high performance all-terrain pushchair with a patented compact folding system. Sophisticated in the city and solid in the country, these characteristics make it the perfect pushchair for all lifestyles. Its advanced features make the Crosswalk a nimble, easy to manoeuvre pushchair. Its exclusive large PU tyres, 10 times more resistant than traditional tyres, have great shock absorbing properties. A tubular aluminium chassis, independent suspension with shock absorbers on the rear wheels and a more spacious seat with reclining multi-position backrest (including a unique horizontal new-born position), offers baby greater comfort. Crosswalk has everything you could want in a pushchair travel system.

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Designed in Barcelona.

Since 1932

Focus Wheeled Goods

DCUK Ltd UPPAbaby XXXX The award winning UPPAbaby Vista has always been a versatile product but the 2015 version, launched in February, makes a massive leap forward in its ability to carry two children of different ages or twins.

A simple £40 upgrade allows both the carry cot and seat unit to be fitted to the chassis but there are also other options which make this one of the most versatile products on the market. The twin option is new for UPPAbaby and the Vista will now carry twins in comfort with two full size carry cots, two car seats or two seat units.

Cruz also gets an update and loses some weight coming in at only 9.8kg with the seat fitted. This is the urban version of Vista maintaining all the features but in a package only 57cm wide, ideal for city streets. The seat is just the right height to push up to a table, ideal for sharing mid-morning break on a busy shopping trip. Like the Vista, the carry cot now has a luxurious interior and now comes in a range of matching colours.

None of the UPPAbaby hallmarks have been lost in the new range and the huge Vista basket just got bigger!

Tel: 01422 383555 Web: www.dcukltd.com

Obaby

Supreme Baby Products

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Compass is a modern, multifunctional baby pram/pushchair system designed for parents who are looking for a product that can be used from newborn to child. Dependent on the child’s age and requirements, Compass can be used as a pram or pushchair. It is made of specially selected high quality materials, creating an exceptional look.

Unique two-function unit that can be easily changed from a pram to a pushchair.

Light aluminium frame which can accommodate the chair in either forward or rear facing position.

Inflatable tyres and wheels with shock absorbers provide ultimate travel comfort on all surfaces.

Adjustable, faux leather handle, and swivel front wheels (with rotation lock) for easy and comfortable handling.

Quick and easy frame folding mechanism.

Compass comes with a warm, fleece lined footmuff, practical spacious shopping basket, rain cover and tyre pump.

Suitable from birth up to 15kg

Email: sales@supremebabyproducts.co.uk Web: www.wholesale.supremebabyproducts.co.uk

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SSSS

Obaby’s Little Cutie and Little Sailor designs, featured on the brand’s Metis and Leto strollers, make a bold statement for parents wanting to push their little ones in style. Obaby’s beloved nautical-themed Little Sailor features an anchor motif with navy blue fabrics, whilst the Little Cutie lives up to its name, using bright florals to decorate it’s striking purple seat unit.

The Metis Stroller, available in both of these designs, balances a great selection of features to ensure that comfort, safety and ease of use are key. A co-ordinating head hugger and shoulder pads, 5 point safety harness, adjustable leg rest and fleece footmuff will ensure that baby is cosy and secure, and with all round suspension, lockable front swivel wheels and a cup holder, the Metis offers solutions for parents on the go. This perfect package is then completed with the addition of a stylish matching changing bag.

For those expecting more than one addition to the family is the Leto Twin. The Leto combines all the key exciting features of the Metis stroller and Obaby’s popular Little Cutie and Little Sailor designs to create this stylish and practical option which meets all the needs of those with double trouble.

Tel: 01652 641491 Web: www.obaby.co.uk

HARROGATE NURSERY FAIR 29th - 31st March 2015 Hall B, Stand B8 Harrogate International Centre King’s Road Harrogate North Yorkshire HG1 5LA my-joolz.co.uk facebook.com/JoolzUnitedKingdom

Visit us at the Harrogate Nursery Fair 2015 and take a look at our newest additions to the family!

Including exciting new designs and innovative accessories, plus catch up on the latest news from Joolz.

Focus Wheeled Goods

BeSafe

XXXX

Be different - BeSafe!

What makes your store different from all the others?

Why put all your eggs in one basket?

Now, a strong alternative to complete your Travel System sales…

BeSafe iZi GO: * Fits all leading Pushchairs, * Advanced 5-point harness system, * Luxurious interior for Baby, * Light and just £149.99 Do call your representative if BeSafe can support your sales even further.

Good for children and good for you.

Tel: 01606 814 638 Web: www.carseat.co.uk

Peg Perego, a big, worldwide family Hall D, Stand: D15 “When new products enter people’s lives and stay there, playing a small but unforgettable role in their personal journeys, means that those products were made intelligently and lovingly.”

Since 1949 Peg Perego have focused solely on creating products for children.

They like to think that many families have chosen their goods because they, too, are a big family. Everyone contributes their specific skills and know-how to the success of a joint project.

Therefore, behind the safety, aesthetic appeal and sturdiness of each Peg Perego stroller, car seat, or toy, there is not only a brand but also a name.

The name is that of the contributors, in accordance with an Italian tradition that has become the heritage of all of the countries in which they manufacture their goods.

“Made by Peg Perego” is more than just an advertising slogan. It is the style of a company and a means of feeling part of a community.

26 nursery today

Italian High Quality for Peg Perego mean: technological innovation, comfortable and durable fabrics, safe materials, painstaking attention to detail and superb performance.

Tested Safety Throughout the World: Products comply with the strictest safety regulations.

Leading the way in well-being: The final objective of every Peg Perego creation is the complete well-being for those who use their products every day.

Active customer service: Choosing a Peg Perego product means feeling safe even after the purchase.

Email: paola.parodi@pegperego.it Web: www.pegperego.com

Focus Wheeled Goods

JANÉ

XXXX

The Jané Crosswalk is born! It’s the new high performance all-terrain model with a patented super-compact folding system, ultra-smooth, light and suitable for new-borns.

Sophisticated in the city and solid in the country, these characteristics make it perfect for all lifestyles. Its advanced features ensure the Crosswalk is a nimble, easy to manoeuvre pushchair. Its exclusive large PU tyres, have great shock absorbing properties.

A tubular aluminium chassis, independent suspension with shock absorbers and a more spacious seat with reclining multi-position backrest (including a unique horizontal new-born position), offers baby greater comfort. Crosswalk has everything you could want in a pram/travel system.

Available to coordinate with the Crosswalk is the Jané Koos RRP £545 – one of the lightest and most innovative infant car seats on the market; the Jané Matrix Light 2 RRP £649 – one of the safest, healthiest all-in-one carrycots and car seats in the world, and the new Jané Nano RRP £580 - foldable carrycot.

Tel: 028 9084 9045 Web: www.johnstonprams.co.uk

BabyStyle UK Ltd

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With the amazingly successful launch of the Oyster2 in 2014 followed by the recently launched Oyster Lite the now iconic Oyster boasts no less than five models offering a suitable option for literally every parent.

Alongside the Oyster2 and the Oyster Lite are the original Oyster, the Oyster Max and the Oyster Gem, each cleverly designed to do its job properly and offer your customers the perfect solution for their baby mobility needs.

Every model in the Oyster Collection can be personalised with a choice of colour packs and accessorised with coordinating footmuffs and changing bags. Some models can also be fitted with the Oyster Ride-on Board which will flip up and self-lock when not in use.

BabyStyle has been awarded two highly coveted Which? magazine Best Buy Awards for Pushchairs for the original Oyster and the Oyster Max along with a host of other awards from magazines and pushchair reviewers.

Tel: 01509 816444 Web: www.babystyle.co.uk

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Harrogate STAND M25

flash fold. flashier features. meet brisk™ I fold in a flash because you need to be ready to keep up with little one.

I’m loaded with handy features 1 hand, 1 second fold!

because everything should simply

Simply release the safety,

make life easier.

pull up on the handle and it’s down!

bring the kids™

simply brilliant.

Share the joy at joiebaby.com For all sales enquiries, please contact Joie UK on: 01889 808 900 or email: uksales@joiebaby.com

winner 2013

Focus Wheeled Goods

MJmark WWWW TTTT MJmark is UK-based leading manufacturer/supplier of quality Wicker Cribs, Rocking Horses and Doll’s Cribs. This year on MJmark’s 10th anniversary they has announced the launch of theirs first travel system ‘MJprams DAISY’.

To start with available in three colours: black, grey and red.

Lightweight and compact folding aluminium chassis with large easy access shopping basket and adjustable handlebar.

Expandable oversized hood with viewing window fitted on reversible seat unit. Carrycot constructed on moulded plastic body with adjustable height of backrest.

Reflective bands provides additional safety feature.

Pop along to their stand to be given a guided tour of this outstanding value for money travel system and don’t miss out on special offers.

Hall B, Stand B26

Tel: 01432 279055 Email: pram@mjmark.co.uk

Bebecar

XXXX

Bebecar products are designed and engineered to an extremely high specification and are made in Europe. The complete range from Bebecar includes the classic Stylo Class, Stylo, Grand Style, Ip-Op, One&Two tandem, Spot umbrella-folding stroller, and the newest addition – the Hip-Hop tech chassis.

The Hip-Hop’s distinctive carrycot features a wide foldaway sun visor and zip-on apron, giving it a clean modern appearance. It has four recline positions, including lie-flat, and can be positioned in rocking mode (when not attached to the chassis) to soothe baby to sleep. The pushchair seat is also suitable from birth and can be fully reclined for sleeping. It includes a five-point padded harness for extra security, and can be placed in both forward and rear facing positions.

The Hip-Hop tech chassis features the Easylock system, allowing the carrycot, seat and car seat to be attached and removed with one smooth movement. Beautifully engineered for comfortable journeys, the chassis has adjustable rear suspension and removable wheels with ball bearings for a smooth ride no matter the terrain.

Pastel Pink is one of Bebecar’s new colours for 2015, and is part of the range of Magic fabrics which contain a special anti-stain treatment.

Bebecar carefully select their new fabric colours every year, and a range of matching footmuffs, parasols and changing bags are also available, giving the retailer the opportunity for add-on sales.

Tel: 01692 408801 Web: www.bebecar.co.uk

30 nursery today

Focus Wheeled Goods

Silver Cross

SSSS

Make a design statement with Eton Grey. Eton Grey, a luxury suiting fabric, debuts as a new colourway on special editions of the Silver Cross award winning Wayfarer and Surf 2 for 2015. Inspired by catwalk trends, the new Eton Grey special edition prams are the epitome of sophisticated simplicity.

Timeless elegance, Eton Grey draws inspiration from traditional British tailoring. A smart and classic choice for parents choosing a pram to last. Finishing touches include finely stitched diamond quilting, chrome highlights throughout and faux fur lining, creating a truly spectacular pram.

Wayfarer is a compact, lightweight pram and

Cosatto

pushchair system suitable from birth to toddler, the perfect choice for the modern urban family. The Surf 2 combines, comfort, style and maneuverability with ultra-lightweight yet strong magnesium alloy chassis that are now in a standout black gloss.

With this special Eton Grey fabric both prams are transformed into symbols of elegance, sophistication and quality.

Tel: 0345 872 6900 Web: www.silvercrossbaby.com

XXXX

Brand-new this season, To & Fro’s revolutionary design lets parents easily change their baby’s facing direction through innovative folds, features and flip-friendly hood and flappable seat unit.

And thanks to its brilliant, suitable-from-birth design, baby remains easily accessible regardless of which direction they’re facing.

Hold car seat-compatible with all-round suspension and push button adjustable height handle, To & Fro is a pushchair/travel system that’s perfect for stress-free strolling.

Also, its combination of compact umbrella fold, carry handle autolock and free-standing fold make it a duodirectional marvel for all environments.

Plus, the To & Fro adapts to suit your one as its threeposition newborn mode lets little one see more as they grow before adapting into a full pushchair.

Available in Pitter Patter and Firebird colourways and including Cosatto’s four-year-guarantee and ‘sell and forget’ retailer policy promise as standard, To & Fro has an SRP of £285 – Hold car seat not included.

Web: www.cosatto.com

32 nursery today

Dorel SSSS Quinny’s 2015 collection includes a range of new colours, including Grey Gravel with a white frame for Quinny Moodd and Blue Base on a silver frame for Quinny Buzz Xtra.

Quinny Zapp Xtra2 and Buzz Xtra, will be available in trendy new Novel Nile, a deniminspired fabric with black and dark green accents. The Quinny 2015 Buzz Xtra also comes with a smoother folding mechanism, similar to the one on the Quinny Moodd.

Quinny is also introducing colour matching baskets and webbing to their pushchairs and a variety of new colours for its Quinny Foldable Carrycot.

Dorel is also pleased to release the new Maxi-Cosi Loola 3, with its reversible, reclineable seat unit with lie-flat option, and extra padded liner. Maxi-Cosi Loola 3 has an ultra-compact 3D telescopic fold to fit the smallest of boots, and stands upright unaided when not in use. Maxi-Cosi Loola 3 is compatible with the Maxi-Cosi Foldable Carrycot.

Last but not least, as of January 2015, Quinny pushchairs, strollers and carrycots now come with a Lifetime Warranty! This is the best-in-class warranty and a highly desirable benefit for Quinny customers.

Web: www.maxi-cosi.co.uk and www.quinny.com

Britax Britax is committed to enabling every day family freedom for parents. With so much to think about when venturing out with children, the new BRITAX SMILE pushchair offers a stylish travel solution for parents looking for a pushchair that will make getting around with baby a breeze - whether it’s a trip to the shops, an evening stroll or a country picnic on a sunny summer’s day.

The BRITAX SMILE features a spacious shopping basket that is perfect for storing all-important baby essentials and the toys children can’t do without, as well as those little shopping treats for mum and dad too.

The stroller also features 3M Scotchlite reflective stripes on the basket. This simple yet effective feature means the stroller can easily be spotted by other pedestrians and cars in low light, giving parents the freedom to take a stroll with baby come day or dusk. What’s more, the air filled rear wheels ensure a comfortable and smooth ride, even on bumpier surfaces. The BRITAX SMILE will be sold with a matching carrycot, which can easily be attached to the stroller using the integrated Click & Go adaptors, making it suitable from birth to approximately 3 years old (up to 17kg).

The BRITAX SMILE is now available from leading nursery retailers at an RRP of £590, inclusive of carrycot, in Black, Navy, Red and Silver.

Good for children, good for you!

Tel: 01264 386034 Web: www.britax.co.uk

Joie

TTTT

Hall M, Stand: M25 The multi-award-winning Joie range has spent a whirlwind year within the wheeled goods category, and the rest of this year is set to be no different. This Harrogate Nursery Fair will see the stand jam-packed with a full range of pushchairs, travel systems and strollers to suit every style and budget.

The vibrant and super practical mirus, with clever reversible handle to switch from parent to forward facing at the touch of a button, will be on display along with the feature rich brisk, an umbrella fold stroller with a unique one hand, one second flash fold. The brand new aire lite will be on show for the first time, both stylish and sporty as well as being light as a feather at just 4.6kgs. All three are suitable from birth with a flat-recline seat and an unrivalled innovative features list.

The ever-popular Chrome system, now in its Chrome Plus form, featuring upgraded chassis, wheels and brand new colour pack functionality will be on show with great colours for every mood and outfit.

Make an appointment and visit the Joie stand at M25.

• WHICH? ‘Best Buy’ • 5-point Harness • Fits ALL leading pushchairs* • Just £149.99

Some colours:

Tel: 01889 808 900 Email: uksales@joiebaby.com

Sapphire Blue Colour no.: 71

Lava Grey Colour no.: 72

Moonrock Beige Colour no.: 73

* See website for list.

For more information contact BeSafe UK/Ireland on: +44 (0)1606 814 638 or sales@hts.no See: www.carseat.co.uk

Harrogate International Nursery Fair STAND C.40 nursery today 33

Focus GFK

Do January sales work?

It is often said that the first day of the year sets the tone for what’s to come.

If that is truly the case, the Nursery Industry has much to cheer about.

B

About GfK GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in more than 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.

To find out more, visit www.gfk. com/uk or follow GfK on Twitter: https://twitter.com/GfK_en 34 nursery today

ased on GfK’s retail sales’ trends, there has been a 20 per cent growth month on month in January 2015 (Jan15 v. Jan14).

Although the overall prices continue the downward trend, the last 12 months have seen a growth of 7.7per cent in the sector.

Products driving the growth are both big and small.

From bibs to high value products like thermometer and big ticket items such as furniture, have all contributed to this positive trend.

Baby Hygiene products such as nail clippers, grooming kits, brush and comb Sets, wash mitts and baby sponges, grew by about 40 per cent in value over the last 12 months. However, hardware such as playdens and walkers were in decline.

2014 saw a volume growth in the Equipment categories*. Sales in January saw a big push in volumes as compared to December 2014.

In value terms, when compared month on month, the strollers category grew by 8 per cent as strollers continue to become more expensive. For example, travel systems became £20 more expensive in January 2015 as compared to January 2014.

Another significant trend in the strollers sector is the decline of heavy weight strollers. Strollers from 5.5kgs upwards have declined in the last 12 months when compared to previous periods.

Baby monitors have been the most price sensitive

category within nursery hardware.

Although widely promoted, prices have increased by £3 year on year. Parents prefer to spend money on the monitors with video observation more than any other feature.

Highchairs have grown in Tullika Bhalla value as well.

Interestingly, while it is still a small percentage of the category, parents have paid significantly higher amounts for sitter/ playtrays as compared to a traditional highchair.

Within car seats, the Isofix feature has had a growth spurt in January 2015 with a 90 per cent increase in sales as compared to January 2014. Also, as ISize car seats become popular, they have also become cheaper in the last 12 months.

Use of Mobile Our recent study run in 23 countries attempted to answer the age old question of “what shoppers do via their mobile phone while in a store”.

Interestingly, one-fifth of customers ended up buying products online via a website or an app while they were browsing.

Adoption of technology and wide availability of smart phones has created 24/7 purchasing platforms, creating more opportunities to reach out to the customer and allowing them to be drawn in.

Tullika Bhalla, GfK spokesperson, comments, “While the results of the mobile usage are for generic purchases, the trends are as relevant to the Nursery sector where online provides a platform to draw in customers and talk about the feature rich products.”

Overall, January 2015 has been a cracking start to 2015 in the industry. As consumer confidence rises and inflation falls to 0.5 per cent, there is more disposable income available in the economy*. This could have positive implications for the nursery industry as parents can afford to spend more on their new arrivals. *GfK Consumer Confidence and Economic Overview Jan 2015.

Terms: *Last 12 months: Feb14 – Jan15 *Month on Month: Jan15 vs. Jan 14

The U.K. nursery trade’s no. 1 magazine

Harrogate Preview 2015

www.nursery-today.co.uk

STOP PRESS ... dŽƉ ĐŽŵĞĚŝĂŶ Jason Manford ĐŽŶĮƌŵĞĚ ĨŽƌ ƚŚĞ W Ed WĂƌƚLJ Θ ǁĂƌĚƐ ŶŝŐŚƚ͊ ǀŝƐŝƚ ǁǁǁ͘ŶƵƌƐĞƌLJĨĂŝƌ͘ĐŽŵ ĨŽƌ ƟĐŬĞƚ ĚĞƚĂŝůƐ͘

29th - 31st March 2015 Harrogate International Centre

The UK’s only international nursery industry trade show!

40 exhibitors with the latest wheeled goods and car seats

Over 50 exhibitors with fabulous new toy & gift ranges

180 exhibitors - 80 of which are brand new to the show & over 300 brands!

NOT TO BE MISSED EVENT - REGISTER ONLINE TODAY! Follow us www.facebook.com/nurseryfair ĂŶĚ ĞŶƚĞƌ ŽƵƌ ĐŽŵƉĞƟƟŽŶ ƚŽ ǁŝŶ Ă ĨƌĞĞ ŶŝŐŚƚ͛Ɛ ƐƚĂLJ Ăƚ ƚŚĞ DĂũĞƐƟĐ ,ŽƚĞů͕ ƚǁŽ ĨƌĞĞ WĂƌƚLJ EŝŐŚƚ ƟĐŬĞƚƐ ƚŽ ƐĞĞ :ĂƐŽŶ DĂŶĨŽƌĚ ůŝǀĞ Ͳ ƉůƵƐ ŵŽƌĞ͊

www.nurseryfair.com

™

HAL STAN L C D 10

‘One is never afraid of the unknown; one is afraid of the known coming to an end.’

- J.Krishnamurti

™

wuti wrap ™ soohu sling thebabasling ™ pao papoose ™

®

WE ARE 10 YEARS OLD 1 BE CURIOUS 2 QUESTION EVERYTHING 3 TRUST YOUR INSTINCTS 4 BELIEVE IN LOVE AT FIRST SIGHT 5 FOLLOW YOUR LAUGHTER 6 PLAY WITH YOUR KIDS 7 MAKE HISTORY 8 KEEP A DIARY 9 BOLDLY GO SOMEWHERE 10 ACT YOUR SHOE SIZE&NOT YOUR AGE

HALL C STAND 10 for trade enquires, please email sales@wemademe.com or call +44 (0) 1273 320 590

Focus Harrogate

Now is the time to really focus. Harrogate International Nursery Fair is about to open its doors - the countdown commences.

With many already preregistered and booked to attend, is everyone ready to experience a most fantastic event?

Ready, set, go!

29th-31st March 2015

T

he main aspect to remember when we talk about Harrogate International Nursery Fair is that this is your only nursery trade event in the UK, and this year we will see more than 180 exhibitors, representing in excess of 300 brands. This is a great opportunity to see many key and new suppliers all under one roof. By attending you will be amongst the first to spot new trends, be amongst the first to see new product ranges that are being launched, meet innovative new companies entering the market and also have the opportunity to mix with like-minded people.

This show has always been referred to as the ‘friendly fair’ and for those who chose to visit, they will certainly agree with this assessment.

One such company who will be exhibiting and who have definitely brewed up a nest of ‘egg’citement has to be BabyStyle, and by all accounts this will be a must stop destination for many visitors. We spoke to Andy Crane, the managing director of BabyStyle to find out what their thoughts are on the event this year. “Whilst the organisers have been open this year about the fact that some of the bigger names will not be exhibiting I strongly feel that retailers, and exhibitors, can turn this to their advantage.

Having fewer large stands vying for their attention in turn means that retailers will have more opportunities to spend quality time with the bigger brands, allowing them to really get to know the ranges and discover all the intricacies and key points of new products on show.

“Of course, it also means that visitors can have a more considered walk through all the halls, allowing them time to visit the smaller stands that go a long way to making Harrogate such an important event for the industry as a whole.”

Which is absolutely true. You will find many key brand names in attendance, for example, Emmaljunga, Johnston

“Harrogate offers the chance to see new and exciting products and the option to take advantage of any potential promotional offers from suppliers” Jeremy Minchkin, Hippychick Prams, Graco, BabyStyle, Joie, Joolz,Recaro , Obaby, Hippychick, East Coast Nursery - to name a few - all happily showing alongside new exhibitors debuting for the first time at the show, for example, Peg Perego, Golden Bear, Galt Toys, and many, many more.

John McDonnell, the managing director at Galt Toys, said: “The Harrogate Nursery Fair is a perfect opportunity

to showcase our new products alongside some traditional favourites to both new and old customers. We’re excited to be making our debut at Harrogate Fair, which is the UK’s biggest Nursery Show, and are delighted to announce that Dr Miriam Stoppard will also be making an appearance. We welcome visitors to get in touch if they would like to speak to Miriam in person about her toy range.”

nursery today 35

Focus Harrogate

“If you are serious about your business then attending Harrogate is a must. Missing opportunities and being left behind in securing brands, new products, new product categories, new fashion and styles are just some reasons that come to mind” Jason McCullough, Jane/Johnston Prams We asked exhibitors what visitors will miss if they don’t attend this year. Jeremy Minchin, the managing director, Hippychick, told Nursery Today. “Harrogate offers the chance to see new and exciting products and the option to take advantage of any potential promotional offers from suppliers. Additionally it offers retailers the opportunity to develop a relationship with suppliers. Plus of course there is the seminar programme where visitors can find out key developments and trends in the industry.” All extremely true and positive reasons to be there.

Jason McCullough, director of Jane/Johnston Prams agrees. “If you are serious about your business then attending Harrogate is a must. Missing opportunities and being left behind in securing brands, new products, new product categories, new fashion and styles are just some reasons that come to mind. Personally, I think Harrogate is more productive because it’s focused on our UK market and you don’t have the disruption of brands and products that are not suitable or don’t comply with our regulations.”

Many exhibitors have the same sentiments and know the importance of this, our only UK trade event. Mark Nicholls, the co-founder of Little Green Sheep stated, “You simply can’t afford not to be there. It is the biggest and exhibition for the nursery industry in the UK, and last year was the most successful yet for The Little Green Sheep and SnüzPod. It is the one opportunity each year to showcase our brands and ensure that retailers see all the exciting plans for the year ahead.”

We also asked Jason, in his opinion, what is a major 36 nursery today

reason for visitors to attend? “It is the perfect way to view and compare new products coming into the market. We all have busy schedules, so having a show that’s supported equally by both retailers and suppliers in one venue and at the same time is good for everyone. For us we can update our existing customers on our expanding and changing product ranges and give new retailers a comprehensive introduction to the brand. The media also gets to preview the full range of products.”

Mark Nicholls agrees, “You can’t beat actually coming and seeing products in the flesh. What you might feel is a certain product to fill your range before hand, once you’ve seen and experienced all the products and brands under one roof can often change opinions. More than anything, it is the chance to actually see and speak to the people you are doing business with face-to-face!”

One of the smaller, but growing companies who will be in attendance is Cheeky Chompers, who are looking forward to seeing you all. “We think that Harrogate is a great show which brings together buyers from a range of independent and national retailers as well as some good international distributors. It also gives buyers the chance to see the trends and new innovations on offer in the baby market in one place,” Julie Wilson told us.

Visitors looking for new and exciting products are guaranteed to be spoilt for choice as there are 80 companies exhibiting at the show for the very first time with never before seen product ranges, as well as numerous new launches from the majority of the show’s regular exhibitors.

If the show itself doesn’t keep you entertained and product happy, then remember there is also an informative Seminar Programme in the pipeline on a number of topics including the latest market research information from GfK explaining how mums are spending their money; an insight into the role of grandparents and their buying power from Studio INTO; savvy social media and digital marketing for nursery stores from Secret Pie and much more. The full Seminar Programme can be seen on the website at www.nurseryfair. com On a final note, remember to pick up your copy of the daily newspaper each day of the show. This will feature fresh news each day, bringing you all the latest from the show floors.

For more information and to pre-register your attendance, simply visit: www.nurseryfair.com

BANTA Awards and Party Night.

Exhibitors and visitors at Harrogate International Nursery Fair are guaranteed a top class night of entertainment at the BANTA Awards and Party Night, sponsored by Nursery Today, this year with one of Britain’s best comedians, Jason Manford, headlining the event.

Currently on tour throughout the UK playing Leo Bloom in the smash hit Broadway musical The Producers, Jason will make a whistle-stop in Harrogate between Edinburgh and Milton Keynes guaranteeing a night to remember for everyone attending.

Tickets for the event, which takes place on Sunday 29th March at the Majestic Hotel in Harrogate, are just £40 + VAT and are already selling fast, so, be sure to book early to avoid disappointment.

Robert Anslow, BPA managing director, comments: “We are delighted that Jason will be performing at the BPA’s BANTA Awards dinner. He is renowned as being one of the comedians of his time and was described by Jonathan Ross as being ‘one of the most consistently funny and effortlessly charming comics around’. Exhibitors and visitors attending Harrogate International Nursery Fair can grab themselves a bargain as the Awards evening also includes a three course meal and dancing until late.”

Download a booking form on the website: www. nurseryfair.co.uk and return as soon as possible if you would like to come along. Also, Harrogate International Nursery Fair has two tickets to give away, plus an overnight stay in the Majestic Hotel in Harrogate for the lucky winner of the Harrogate Nursery Fair Facebook competition – visit www. facebook.com/nurseryfair to enter.

Focus Harrogate

Harrogate International Nursery Fair 2015 List of Exhibitors Hall A ABC Design c/o Obaby Apramo UK Babyprice Ltd BBC WORLDWIDE BoBo Buddies Comotomo Crane USA Dreambaby East Coast Nursery Ltd. Emmaljunga Fujian Meinkind baby Products Co.Ltd HandiPOD Kidsaw LITTLE GREEN SHEEP Nursery Today Obaby Pacific Baby Padgett Bros (A-Z) Ltd Rosy Fuentes SnuzPod Sunproof Limited Thule Tutti Bambini Venicci & Bebetto

A25 A13 A4 A23 A6 A10 A12 A14 A19 A15 A21 A11 A33 A20/20a A1 A29 A32 A8 A16 A20a A9 A34 A3 A22

Hall B 1 Two Kids Ltd. Aden + Anais Amby Baby Hammocks Attipas UK BabyStyle UK Ltd. bebe-jou and LUMA babycare Century Logistics Ltd Charnwood Furniture by BabyStyle Cuckoo Ltd Cuddles Collection Ltd FREDS SWIM ACADEMY BeNeLux- UK-Ireland Golden Bear Hardenberg & Co Hauck Group Joolz MJ MARK Mutsy BV Nimans Otti Prams Playshoes GmbH 38 nursery today

B6 B12 B30 B32 B44 B37 B29 B46 B19 B11 B28 B18 B27 B50 B8 B26 B48 B31 B1 B2

Progressive Preschool Magazine Sheldon International Snoozzz Suncrest Trading

B20 B42 B36 B3

Hall C Goldbug UK Ltd We Made Me (formerly BabaSlings Ltd) Splash About Home & Nursery Rainbow Designs Ltd JEM + BEA Play & Discover Ruk-bug Ltd Prince Lionheart UK Ltd. Cloud b ltd Close Parent Ltd Clever Clogs Trading Concord 2004 Little Saints Ltd Mee-go Ltd Varbaby JANE - Johnston Prams & Buggies Ltd Hippychick Ltd. BPM Childcare UK Connecta Baby Carrier Clippasafe Ltd 2012 LTD Wallies Wall Stickers

C1 C10 C11 C12 C14 C15 C16 C17 C18 C21 C23 C24 C25 C26/26a C26a C27 C28 C29/35 C3 C30 C31 C32 C32a

Babymoov Theraline eK Cuddledry Ltd PHP Gift & Baby BESAFE UK NSA - BABYBAY Intelligent Retail Ltd. Ardega Renolux France Industry Golden Baby Supreme Baby Products Rockin’ Baby CuddleCo

C33 C34 C37 C38 C40 C41 C42 C44 C46 C47 C48 C49 C5

Hall D Alami International Belly Bandit Bkids bumGenius and Lillebaby Casdon Toys Distributor Corporation UK Ltd. DCUK Globber Scooters Halilit James GALT & Co. Ltd Little Giraffe Micro OKBABY PEG PEREGO Pink Lining

D3 D12 D6 D13 D1a D4 & D9 D10 D8 D7 D11 D2 D14 D15 D30

rhsm - group Shea Mooti Skincare Wonderoos/Earthwise Trading Ltd

D5 D2a D1

Hall H Abeille HP121 Aquamassage Therapy Cushion HP103 Baby Acorn HP114 babylux H54 BabyRug HP122 Babywise Mattress Factory H56 Bibetta Ltd H34a Blue Maestro HP116 Bo Peep HP128 BPA- Baby Products Association H21 BPA Concept & Innovation Awards- The Finalists x4 H15, H16, H17 and H20 Bugbrush Ltd H9 Caroline Jane International Ltd(Dandelion Clothing) H22 Cat & Candy Ltd H7 Cheeky Chompers H1 Chillipeeps 3in1 Teats & 3in1 Spouts HP120 Cicada Education HP125 Clair de Lune H4 Cleverstix.com HP110 COLE HP111 Concept Award Finalist 1 H15 Concept Awards Finalist 2 H16 cots.ie HP113 Dinky Dragon HP108 Emma’s Diary H60 Green Elephant Trading Ltd HP106 Innovation Award Finalist 1 H17 & HP115 Innovation Award Finalist 2 H2 & H20 Kite Kids Ltd H6 LCR Hallcrest Ltd H19 LILIKIM HP105 Little Rhymes HP123 Maguari H3 Marresa/Franck Fischer HP119 Merino Kids/Little Flock of Horrors/Stonz HP102 MerryGoRoundUK HP117 Minene UK Ltd H10 Mini Moo & Co. Ltd HP109

Nibbly Bits Teething Jewellery OmniO Onni Smart Care Petite Namaste pNeo, LLC POOTER Potwells Ltd Pourty International Press Office Area Pure Zees Ltd Richard Inglis & Co Lullababy Linens RoRo Care Ryantown Toys & Gifts SafeheadBABY Shnuggle Ltd SkyBaby SMART/Gipsy Toys Sock Ons Ltd Sweet Dreamers Ltd TensCare Ltd The Neat Nursery Co The Travel Buddys Ltd Topbon Trading GmbH Vija Design (UK) Yoomi

H31 HP115 H37 HP104 H12 H8 HP126 H13 H23 H14 H5 H33 HP118 HP112 H2 H36 H34 HP101 H18 H35 H30 HP124 HP107 HP127 H55

Hall M Graco UK iCandy World Limited Joie Childrens Products (UK) Ltd Lapsi UK Leipold Collection GmbH Nuna Out n About ATP Ltd. RECARO Child Safety Ltd The Red Kite Baby Co. Ltd.

M18 M26 M25 M15 M10 M12 M11 M13 M24

Queens Foyer BABYCARE TENS Babymoments Creeper Crawlers Gummee Glove Ltd Happy Mummy Ltd Maia’s Company Melobaby SnoozeShade

QF11 QF2 QF5 QF4 QF1 QF3 QF7 QF6

List correct at time of going to print

nursery today 39

Focus Harrogate

ABC Design

TTTT

Hall A, Stand: A25 ABC Design is a worldwide brand, using their German engineering expertise and creative solutions to secure their place at the forefront of inventive design. This year’s exhibit at the Harrogate Nursery Fair will see ABC Design showcasing their competitive and fashion forward 2015 range to both existing and potential retailers.

Some of the brand’s best loved products will be displayed in a compelling selection of vibrant colourways. Daring trends balanced with colour classics will create an impressive choice for all, with favourites such as the Cobra, Mamba and the award-winning Zoom Tandem taking pride of place, along with the exciting Avito and Takeoff strollers, which will be making their Harrogate debut. Also not to be missed are ABC Design’s range of accessories. The brand’s eye-catching cup holders and other extras like the ‘Sunny’ parasol have all been adapted to their new colour options and are sure to be a hit.

Harrogate also sets the stage for ABC Design to preview their Plus Range, never before seen in the UK. This features the Cobra Plus, Mamba Plus and 3Tec Plus and is sure to make a mark on the bustling Nursery Fair.

Tel: 01652 641491 Web: www.obaby.co.uk

BeSafe

SSSS

Hall C, Stand: C40 BeSafe brought you the rearfacing market. BeSafe drove added- value back into the car seat market. BeSafe are innovating again.

BeSafe are launching a range of seats that allow you to adjust the space they take in the car as the child grows!

New range with revolutionary adjustable ISOfix.

Visit the team at Harrogate to see: • NEW Combi ‘X4’, • NEW Kid ‘iSize’ seat, • NEW ‘2 in1’ Concept ‘iSize’…!

• All in NEW Colours & fabrics.

BeSafe is the largest division of a family owned business established in Norway around 100 years ago making saddles for horses. Operating in most countries around the world many products are still made in our home town in Norway.

BeSafe has recently celebrated 50 years in car safety and 25 years pioneering keeping children rear facing for longer.

The Family remain hands-on and more enthusiastic than ever to ensure the core values of BeSafe are dominant in all that they do.

They are serious about making child seats that really do protect our children in the best ways possible.

“BeSafe started just four years ago in the UK/Ireland and have grown dramatically, not least due to the support of some really energetic, service orientated and business-minded retailers.

We look forward to seeing them all at Harrogate again this year for our biggest ever Show.” says Paul Sirett, Country Manager UK/IRL, continuing “BeSafe are innovating again in 2015 across the Range and in our relationship with key retailers, ensuring every BeSafe car seat has a demonstrable benefit over the nearest competitors. We will be investing significantly in those retailers who want to work with us. Exciting times ahead together.”

Tel: 1606 814 638 Web: www.carseat.co.uk

Golden Bear

XXXX

Hall B, Stand: B18 Golden Bear will be showcasing the new Forever Friends nursery range at Harrogate in 2015; a brand that truly takes the company back to their heritage. With more than 35 years of plush experience, Golden Bear’s expertise and commitment to quality makes this the perfect match. Through retaining a team of highly-skilled designers, pattern cutters and machinists, Golden Bear’s knowledge of traditional manufacturing methods bring expertise that guarantees their plush ranges exceed all expectations.

Forever Friends is a brand that is both timeless and charming.

Golden Bear’s strategy of launching a My First nursery range encompasses all the necessary values to ensure both parent and baby falls in love all over again with these adorable bears. The range includes a key USP the inclusion of a baby-safe plastic photo holder to promote personalisation and develop an emotive link between consumer and product.

Featuring beautiful soft-to-touch fabrics, gentle lullabies and soothing lights at a range of accessible price points, hero items in the range include My First Forever Friends Bedtime Lightshow, multisensory Sweet Dreams plush and a Musical Softie Bear.

40 nursery today

“The Forever Friends brand is still the number one best-selling Hallmark brand in the UK and its ethos and heritage offers us the perfect partnership to expand our presence in the Nursery market,” comments Christine Nicholls, Vice Chairman and Director of Product Development, “Golden Bear really do cherish the brand and take great pride in creating quality products that consumers fall in love with. The photo frames are not only unique, they are also completely baby-safe so parents can put their trust in the brand knowing their little one is comforted and enchanted by the toys.”

The launch of My First Forever Friends will be supported by a targeted PR and Marketing campaign focusing on parents and all fans of the iconic brand.

Tel: 01952 608308 Web: www. goldenbeartoys.com

w w w. h i p p y c h i c k. c o m 0 1 2 7 8 4 3 4 4 4 0

Soak up more business

Harrogate STAND C29 & C35

Beautiful Turkish Hammam towels for bathtime, beachtime and pooltime.

Focus Harrogate

The Neat Nursery Company XXXX Hall H, Stand: H30 The Neat Nursery company is a proud UK- based manufacturer of high quality bath time, grooming and toilet training products. The range of brightly accented bath products including baths, top and tail bowls and full bathing sets which coordinate with the other products in the range.

This year the Neat Nursery Company is delighted to announce the launch of their exciting and colourful new Character Care Grooming set. These charming sets provides everything a family needs to keep baby clean and tidy including nail clippers, nail scissors, nail files, hair brush, comb and toothbrush. This unique product has a large handle making it both easy for parents to use and for children to learn to groom themselves.

They look forward to meeting many of their existing customers and especially new European customers.

For any queries please do not hesitate to contact us at sales@ neatnursery.com .

Tel: 01843 854 027 Email: sales@neatnursery.com Web: www.theneatnurseryco.com

The new range from East Coast Nursery, featuring The Very Hungry Caterpillar.

For more information:

East Coast Nursery Tel: 01692 408802

www.eastcoastnursery.co.uk EastCoastNursery

42 nursery today

@EC_Nursery

Harrogate STAND M25

a hand to hold. a hand to fold meet mimzy snacker™ I’m light and compact because it’s the small things that matter most. I fold with one hand because everything should simply make life easier.

One hand, compact fold!

Frame folds with one easy motion—pull strap in seat, and presto—it’s folded.

simply brilliant.

bring the kids™ Share the joy at joiebaby.com For all sales enquiries, please contact Joie UK on: 01889 808 900 or email: uksales@joiebaby.com

Focus Harrogate

Clippasafe

TTTT

Hall C, Stand: C34 Child safety experts Clippasafe will be showcasing some exciting new products at the Harrogate Nursery Fair, adding to their already extensive range of safety products for the home and out and about.

The Nottingham based company has been established for fifty-five years and has gone from strength to strength with the recent launch of their new website and increasing demand from export customers. Exhibiting at stand C34, they will have their newly updated packaging on display as well as their re-launched and improved Carramio baby carrier which remains one of their most popular products.

Over the last year, Clippasafe have been developing new home safety products to address dangers to toddlers and small children in the home.

These include Anti-Tip TV and Anti-Tip Furniture Straps, as well as the Corner Cushions for glass top tables and shelves. They are also soon to release their new Big View Mirror, enabling drivers to see babies in rear facing child seats.

2012 Ltd SSSS Hall C, Stand: C32 2012 Ltd exclusively represents innovative brands that their customers love to stock and consumers love to buy. With a wide array of products and next day delivery, they aim to make product sourcing and replenishment easy.

Their portfolio includes: • Baby K’tan Baby Carrier: A wrap without the wrapping • Lulujo: A beautiful collection of muslins, wraps, blankets and wash cloths • Comfi Cush: An anatomical memory foam pushchair liner • Carriwell: Easy to stock, multi award winning maternity and nursing wear • Kalencom: Stylish and functional changing bags with free accessories • Pullypalz: A baby toy that actually helps baby retrieve their own pacifier • Pipila: The world’s first purpose built UV portable pacifier steriliser • Cinch: A post partum wrap from the USA

Plus new this year: • Gunapod: A unique sleeping bag with a patented 4-way zip • Pura: The world’s only 100 per cent plastic-free bottle.

Visit them on stand C32 for great show offers.

Tel: 01202 303 777 Web: www.2012ltd.com

Tel: 0115 9211 899 Web: www.clippasafe.co.uk

Halilit

TTTT

Hall D, Stand: D8 Celebrating 50 years in business, Halilit will be launching lots of great new developmental toys from Taf Toys, all of which come in stylish new packaging complete with the fresh new logo. The Tummy-Time Clip-On Gym has been specially designed to help babies to enjoy essential tummy time play to help strengthen head and neck muscles. This padded, brightly illustrated play mat includes a tummytime pillow and soft fabric arches with a variety of clip options for the four activity toys. There is also a mat clip to attach toys at baby’s eye level whilst enjoying tummy-time. The adjustable Cot Play Centre is a long lasting three-stage developmental toy with lots of play features, music and lights, that attaches to both wooden cots and fabric travel cots.

The attachment clips have two height options, and for stage one, from birth, it’s fixed vertically so that baby can enjoy looking at all the activities. Stage two, from 3m, has the play centre clipped horizontally so that baby can explore all the activities; while for stage three, from 9m, the play centre is unclipped from the cot, and can be played with anywhere. Following its extremely successful launch at Toy Fair in January, the Battat range of high quality toddler and pre-school toys including bath toys, role play and push-along trucks will also be showcased.

Web: www.halilit.co.uk

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Stand A29 Come and visit us at the Harrogate Nursery Fair and see our beautiful brand new furniture collection, together with our extensive range; from strollers to car seats and everything in between.

Meet the team, and see how Obaby’s products can help your business grow. www.obabytrade.co.uk 0845 078 0290

Scan here

Focus Harrogate

Roro Care XXXX

Crane Humidifiers XXXX

Hall H, Stand: H33

Hall A, Stand A12

Finally after years of development in collaboration with medical professionals and testers the Lulla doll; a sleep companion for babies and toddlers is being brought to market through crowdfunding and is scheduled to be available for retailers in April.

In last December a month-long crowdfunding campaign to finance the first production concluded with pre-sales to more than 30 countries. Outside the crowdfunding platform Indiegogo the team raised funds to donate dolls to children´s hospitals and organisations for the wellbeing of children with generous donations from individual backers, companies and the children´s wellness fund of Iceland.

Lulla doll´s patent pending and award-winning design is based on research on the positive effects of closeness and it aims to induce quality sleep, improve well-being and lead to more stable heart and respiratory rates. Its main feature is a real life recording of breathing and heartbeat from a mother at rest that plays for up to eight hours. The look of the doll is designed as gender neutral, it is made from soft cotton and can be machine washed, making it safer for sensitive babies.

Meet Crane! Crane’s award winning humidifiers will be arriving to the UK for the first time this year. Crane humidifiers are perfect for newborns. Newborns are obligate nasal breathers, they breathe out of their nose for the first six months. A humidifier helps to clear newborns’ nasal passages allowing them to breathe, eat and sleep easier.

Newborns lose moisture twice as fast as adults; humidity can help soothe dryness, chapped lips and other skin irritations cool mist humidifiers are specifically recommended by pediatricians for children to help relieve Croup, a loud barking cough. Humidifiers provide nonmedical relief from cold and flu symptoms. Not only do they benefit your babies’ wellness, but you can choose from our sleek drop designs to our whimsical animal styles, they’ll be sure to complement your nursery décor. After all, everyone deserves a good night sleep.

Tel: 0354 6638585

Email: dirk@crane-usa.com

Web: www.rorocare.com

Web: www.crane-usa.com

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Focus Harrogate

Hippychick TTTT Hall, C, Stand: C29/C35 If you are attending Harrogate Nursery Fair this year, then make sure you visit the Hippychick Zone on Stands C29/C35 where they will be showcasing their full range of innovative products. Hippychick will be proudly displaying ne colours, new designs and new products from the industry’s favourite brands • Boikido • Nattou • HappyHopperz • Wheelybug • Moover • Buggi Lights • My Buggy Buddy • Babymule • SnuggleBundl • Wallaboo • Totseat • Bumkins • Bumpsters • Dream Tubes • and of course Hippychick.

Hippychick strives to be the industry’s favourite for products that really do make parents lives easier and looking at the line-up, it’s easy to see why. A visit to Hippychick is a must - come and see for yourselves why.

Tel: 01278 434440 Web: www.hippychick.com

DCUK Ltd - UPPAbaby

The award winning UPPAbaby Vista has always been a versatile product but the 2015 version, launched in February, makes a massive leap forward in its ability to carry two children of different ages or twins.

A simple £40 upgrade allows both the carry cot and seat unit to be fitted to the chassis but there are also other options which make this one of the most versatile products on the market. The twin option is new for UPPAbaby and the Vista will now carry twins in comfort with two full size carry cots, two car seats or two seat units.

Cruz also gets an update and loses some weight coming in at only 9.8kg with the seat fitted. This is the urban version of Vista maintaining all the features but in a package only 57cm wide, ideal for city streets. The seat is just the right height to push up to a table, ideal for sharing mid-morning break on a busy shopping trip. Like the Vista, the carry cot now has a luxurious interior and now comes in a range of matching colours.

None of the UPPAbaby hallmarks have been lost in the new range and the huge Vista basket just got bigger!

Web: www.dcukltd.com

Johnston Prams XXXX Hall C, Stand: C28 The New Quartz car seat from Jané is the latest addition to the complete CRS range from Jané.

Quartz is a resistant system that uses Isofix fasteners, designed for group 2/3 from 15 to 36 kilograms, approximately 3 to 12 years.

Technologically advanced, Quartz is fitted with proportional height adjustment, an integral adjustment system that lets you regulate the height by up to 11 positions. When the height moves, the backrest also moves to the corresponding height thereby guaranteeing that the child has maximum protection throughout all the stages of growth.

The child can sit comfortably as the Quartz has three reclining positions and is fitted with ventilation vents that work together with its breathable soft touch padding for the ultimate in comfort and to provide wellbeing during long journeys.

Comfort and quality reign supreme with form-hugging, supple, breathable, soft-touch padding complemented with its stylish and innovative ergonomic design.

Tel: 02890 849045 Web: www.johnstonprams.co.uk

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SSSS

Hall D, Stand: D9

Focus Harrogate

Maguari

TTTT

Hall H, Stand: H3 Maguari is looking forward to revealing yet more top quality products to visitors at this year’s Harrogate Nursery Fair. One item the team is particularly excited about is the 37° Thermoband, a simple but clever silicon band that uses colour-changing technology to let parents know when baby’s milk is the optimum and safe temperature for feeding.

As the exclusive UK distributor for Skip Hop, Maguari will showcase numerous new items from the brand including fresh changing bags - the Duet 2-in-1 Tote, Studio Select and Forma Backpack - plus a range of new colour ways for Skip Hop’s Double Bottle Bags, Wet/Dry Bags and existing baby bags, such as Triangles, Hearts and the smart Black and White Stripe for the Grand Central, giving consumers even greater choice. Visitors should also look out for fun new animal designs for the Skip Hop Zoo range, a Fold & Go Placemat for mealtimes on the go and additional designs for the PlaySpot playmat. Maguari’s recently launched ISI Mini Travel Range will be on display, together with beautiful new fabrics for the popular Miracle Blanket and Bebe au Lait Nursing Cover.

Add to this mix items from the ergonomic baby brand Jahgoo, the latest nightlights and sleeptrainers from Babyzoo plus the multiaward winning Potette Plus, and you have a comprehensive collection not to be missed.

Tel: 01293 592170

XXXX

OmniO Rider is a highly innovative, next generation stroller, that quickly and conveniently transforms from pushchair to backpack with perfect ease, for hands-free, on-the-go parenting!

Weighing under 6kg, it is one of the lightest strollers on the market, making it a breeze to push and carry. The robust, stable frame boasts a maximum carry weight of 22kg, enabling OmniO Rider to grow with the child (from 6 months to 5 years).

Folding to briefcase proportions (50x40x20cm), the stroller is so compact that it complies with IATA cabin baggage regulations, ideal when travelling by air or public transport.

Superior steering is offered by the ground-breaking new Omniwheel, a highly responsive wheel-in-a-wheel that works to provide greater agility, for more refined movement and control. The Omni-wheels can be swapped to the rear axle for easier off-road steering, while puncture proof tyres seamlessly glide over smooth/ even and rough/uneven surfaces.

OmniO Rider will be available in four colour-ways and priced competitively.

For further information visit: www.omnioworld.com UK Distributor: bébélephant

Email: info@bebelephant.com

50 nursery today

Supreme Baby Products is making their exhibition debut at Harrogate this year and will be showing new and exciting range of the nursery products for the UK market. The company is distributing international baby brands including Caretero and Toyz with the one key brand - Hevea with their luxury Disney mattresses and textiles.

All Hevea products are fully made in EU and are finished to the highest standards.

Visitors to the stand will also see selection of prams, car seats, outdoor toys as well as other unique nursery ranges debuting at the show.

To celebrate their debut, the company has come up with a number of show offers and deals for retailers.

There will be a lot of free gifts to give away to retailers that come and visit - so make sure you come by.

Web: www.wholesale.supremebabyproducts.co.uk

Hall H, Stand: HP115

Tel: 0844 858 9792

Hall C, Stand: C48

Email: sales@supremebabyproducts.co.uk

Web: www. maguari.com

OmniO Rider

Supreme Baby Products SSSS

Cicada will be exhibiting at the Harrogate Nursery Fair 2015 Stand HP125!

We will be launching two new ranges for 2015

100% natural toys which are eco-friendly and sustainably produced by hiŐhly sŬilled craŌsŵen usinŐ sustainable &^ cerƟĮed uropean beech͕ anadian wood and other eco-friendly ŵaterials͘

^afe and innoǀaƟǀe products that beneĮt baby͛s deǀelopŵent and eŵpower children to acƟǀely parƟcipate and Įnd ũoy in the discoǀery of tastes͕ tedžtures and beyond͘

Contact us on +44 (0)1277 365292 or sales@cicada-education.co.uk or visit us at www.cicada-education.co.uk

Focus Harrogate

Hardenberg & Co XXXX Hall B, Stand: B27 H&Co are delighted to be at Harrogate 2015, showcasing their latest and greatest nursery brands sure to excite visitors and buyers.

They’ll be launching their new Sassy brand and displaying its wide range of educational toys for you to get hands on with. The Sassy toy collection offers quality and affordable toys that inspire baby’s senses: touch, hearing, vision and taste. There’ll also be some appealing and exclusive show deals to take advantage of.

Their new brand Duux, another one not to be missed at the show, combines innovative, exclusive and reliable baby products with beautiful design. Easy-to-use and supporting parents and newborns in enjoying their first exciting years. As well as being extremely functional and reliable, the products are truly stylish. Duux is a brand parents will want to be seen with They will also be showcasing the UK’s family favourite brand Angelcare and its awardwinning product collection including; baby monitors, bath supports and nappy disposal system. A recent Bounty Mums Love Award for baby monitors confirms the UK parent population’s undeniable love and acknowledgement for this brand gets stronger every year.

Visitors can also expect to see and feel the innovative Soft-Touch Bath Support and nappy disposal system.

Their hospital-approved Ameda Breast Pumps and Onaroo Nightlights and Sleep Trainers will also be showcased on the stand. Chat to one of the team if you’d like more information or to see these products in action.

Tel: 01785 503 305 Web: www.hardenbergco.co.uk

Little Green Sheep Hall A, Stand: A20

I

t’s the dawn of a new era for the UK’s favourite natural nursery brand The Little Green Sheep and the multi-award winning SnüzPod. Following the phenomenal success of SnüzPod, the award-winning bedside crib, the Harrogate International Nursery Fair will mark the launch of Snüz, an innovative and contemporary nursery brand that will become the home of the immensely popular SnüzPod and sit within The Little Green Sheep family.

Best of all, the divide will see The Little Green Sheep, which has been a great success in its eight years, go back to its roots with a brand new re-launch. Celebrated for launching the UK’s first certified and chemical-free Organic Cot Mattress, The Little Green Sheep will solely focus on its passion; beautiful, organic and natural products. This year will see the launch of gorgeous new lines, including Moses baskets, blankets, muslins and much more. It will also give the brand time to develop its existing signature products, such as mattresses and bedding. All of which, promise parents the highest quality, 100 per cent organic traditional parenting essentials.

In what is set to be the most significant year yet, co-founder Mark Nicholls said: “The success of SnüzPod has been phenomenal and having spoken with our customers, we soon realised it needed its own identity. The launch of Snüz and repositioning of The Little Green 54 nursery today

Sheep marks a very exciting time for our family of brands as it will give the team a clear direction, and allow us to target our wider audience more effectively.”

With this announcement, Harrogate is set to be the brand’s biggest show yet and the team are excited to unveil two stands, which capture the essence of both Snüz and The Little Green Sheep perfectly. The brand will also be showcasing some new products as well as unveiling developments which will take place later this year. Even more excitingly, The Little Green Sheep Family will be inviting retailers to vote for the next limited edition SnüzPod colour, which will be launched this summer.

Tel: 0800 028 1433 Web: www. thelittlegreensheep.co.uk

Harrogate Stand C37

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Focus Harrogate

Belly Bandit

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Hall D, Stand D12 Belly Bandit is thrilled to announce that for the first time ever, its executive team will attend the Harrogate International Nursery Fair. Launched in 2008, Belly Bandit has become virtually synonymous with body after baby, offering a full range of shapewear that utilises a centuries-old practice of post-partum compression binding. Belly Bandit is the original creator of the post pregnancy belly wrap that helps to tighten and shrink your tummy, waist and hips post pregnancy. They will proudly showcase a full suite of offerings for before, during and after pregnancy that, in addition to compression shapewear, includes bras, breastfeeding tank tops and leggings.

Cheeky Chompers

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Hall H, Stand: H1 Harrogate is such a key show for Cheeky Chompers as it’s a great opportunity to meet their existing retailers, show them the refreshed Neckerchew lines and their exciting new products- as well as meet some great new retailers. It’s also a great time for them to get feedback and test out some of their new ideas for future designs and products.

This year for the first time at Harrogate, Cheeky Chompers are showcasing their new product the Comfortchew – a luxurious attachable teething comforter to stimulate babies and soothe tender gums made from super-soft jersey cotton, cuddle fleece and ribbons, bringing together baby’s four favourite essentials – comforter, teether, tags and the feel of their favourite teddy – and it attaches to the baby, car-seat, pram or dummy.

They will also be presenting their Joules range developed collaboration with British designer Joules - two gorgeous prints, farmer Joules and floral Ditsy available in Neckerchew and Comfortchew.

Web: www.cheekychompers.com

56 nursery today

Belly Bandit delight a new mummy everyday across 86 countries in more than 1,000 retailers worldwide. Belly Bandit has tremendous momentum with celebrity endorsements and a vast community of devotees posting nonstop on social media. Also, as a for women, by women brand, their resonance grows with cultural trends. Belly Bandit provides solutions that are both functional and innovative, empowering women to look and feel their best at any stage and any age.

Tel: 0744 601 5165 Web: www.alcado.com

Advertorial: RECARO

Visit RECARO Child Safety RECARO Child Safety will be exhibiting at this years’ annual Harrogate International Nursery Fair on stand M13. The 2015 product range will be available alongside the award winning range of RECARO child safety seats.

Privia and the RECARO fix base: RECARO launched Privia and RECARO fix base in 2014 and shortly afterwards the system was awarded a Best Buy from the UK consumer group Which?. With an excellent overall score of 87%, Which? described it as “the best seat they have ever tested”. This excellent test result echoed Privia’s test result from the German consumer group, Stiftung Warentest. Privia combined with the RECARO fix base achieved record breaking results, with both consumer groups rating it the best seat ever tested for the 0+ category.

The Which? car seat crash tests are more stringent than the current UK standards require. During these rigorous assessments, Privia scored an impressive five stars in the front crash testing as well as five stars in the side impact testing when installed with the RECARO fix base.

The RECARO fix base combined with the Privia ensures a more secure fix and facilitates a fast and error-free installation in the vehicle. The RECARO fix base gives parents peace of mind with a clear, easy to read indicator on the front of the base that shows correct securing of the child seat. Which? stated Privia is easy to install, helped by the clear instructions and all-important warning labels, and they rated the chances of installing it incorrectly very low.

With the introduction of Privia, RECARO presents the unique “HERO” Headrest Optimization System. This innovative safety concept prevents twisting of the harness straps, ensures optimal fit and helps with the safe fastening of the child. The additional side panels in the “HERO” system protect the particularly sensitive head area of the child in the event of a side impact collision.

Which? added that the seat is comfortable, with good padding and plenty of room within the seat itself.

Young Sport HERO: The bestselling group 1,2,3 seat has been developed with new features. The Young

Sport HERO is a revised version of the hugely popular Young Sport child seat, ensuring that the most advanced and up to date safety features are incorporated. The innovative HERO safety system, also found in the RECARO Privia, is one unit made up of the shoulder pads, belts and inner headrest. The system provides optimum safety and comfort for the head, neck and shoulders whilst preventing the harness system from twisting and slipping. Furthermore, the soft belt covers help to prevent any skin irritation. The Advanced Side Protection has been developed with large energy absorbers which reduce forces in the event of a side impact collision and protective foam is in place in the hip, shoulder and head areas.

Easylife Stroller (White Chassis): The compact, light and stylish Easylife stroller was launched last summer and RECARO are now launching a white chassis version, as a special edition, available immediately after Harrogate Nursery Fair . The Easylife is perfect for going out and about with children from six months old up to approximately 3.5 years. The light weight, eight wheeled, full suspension stroller has a practical one hand folding mechanism which will then fit into the most compact areas.

Special Edition Monza Nova IS & Monza Nova 2 Seatfix Racing Series RECARO have just launched a special edition of the Monza Nova IS and the Monza Nova 2 Seatfix.

The Racing Series have a striking black and red racing design which pays tribute to the strong automotive heritage of RECARO and they reflect the history that is shared within the RECARO group.

The rally stripes, detailed

embroidery and stitching provide both the Monza Nova IS and Monza Nova 2 Seatfix with a true racing theme.

To make an appointment, please contact your RECARO representative or call the office on 01926 484111.

Alternatively, visit the stand in Hall M from 29th – 31st March.

Tel: 01926 484111 Email: info-uk@recaro-cs.com Web: www.recaro-cs.com Follow RECARO Child Safety UK online: https://www.facebook.com/RECARO.UK https://twitter.com/RecaroChildUK

nursery today 57

Hall M, Stand: M25

Simply Brilliant!

The fast-growing company with an expanding portfolio, Joie starts 2015 in its strongest position ever. Since launching just two and half years ago, Joie has cemented itself in to the hearts and homes of millions of families across the UK.

T

his year sees Joie continue to champion car seat safety, particularly i-Size through targeted informationbased campaigns designed to educate parents in an area that many admit they find confusing. Their latest i-Size movie, which has a quirky and memorable bubble wrap theme, is designed to reflect the fact that safety remains the number one priority for the brand. Watch it at www.askforisize.com.

Extended rearward facing guidance also remains a major focus for the company.

Managing Director David Welsh says: “We are passionate about extended rearward facing and continue to do all we can to show parents it’s the safest way to travel.” This message infiltrates across in-store training, to point of sale, advertising, PR and social media.

The Joie trophy cabinet continues to grow, with 2014 seeing another year of victories. This includes both Stages and Chrome extending their hero status with Mother & Baby Gold wins for Best Car Seat Group 1 and Best Travel System respectively. Plus hot off the press is the Babycentre Mums’ Picks 2015 award – which sees the Mimzy independently voted by mums as a ‘Best Highchair’.

Firmly stamping their mark on 2015, Harrogate will see the launch of some fantastic and innovative new additions to the Joie family.

The expanding range will be housed on their largest Harrogate stand to date. Products include

That’s a wrap... new iSize movie

“We are passionate about extended rearward facing and continue to do all we can to show parents it’s the safest way to travel.”

Managing Director David Welsh the i-Gemm – the new from birth car seat with i-Size. This i-Size (ECE R129/00) seat usage is rearward facing from 40cm-85cm and less than 13kg. It comes with exclusive Tri-Protect headrest with three layers of security, patented Intelli-Fit foam for ultimate side impact protection, Grow Together multi-height headrest and harness which adjust together with one hand. Plus with a removable full body insert and head support, and a curved base for rocking and relaxing, it’s set to be a winner.

Plus SecureClick – a new travel cot system

i-Gemm 58 nursery today

Eye-catching... Joie’s fleet of branded taxis

Firmly stamping their mark on 2015, Harrogate will see the launch of some fantastic and innovative new additions to the Joie family

Serina 2in1 which can be purchased in three options: Commuter Change – a travel cot including bassinet with lift-off changer; Commuter Change & Snooze – a travel cot including bassinet with lift-off changer and napper; and Midway Change & Rock – a travel cot with bassinet, light, sound and vibration unit, deluxe lift-off changer, lift-off napper/rocker which can be used on or off the cot. Finally, there are two new indoor range products – Dreamer, the bold and bright rocker and Serina 2in1, the padded swing with a click-off seat which then becomes a stand-alone rocker.

Looking outwards, the company understand the importance of engaging with their audience.

Big marketing campaigns, including an eyecatching fleet of branded London taxis, means

Joie continues to be a highly recognised name. Their social media platforms contain engaging daily content – with huge month-on-month growth.

David Welsh attributes the brand’s success to its quality and positioning; “We know we offer parents the best of both world, truly fantastic products at prices which are accessible to all”.

When asked about what the future holds for Joie David goes on to say; “Not for one moment do we rest on our successes, we have an ever-growing passion to bring unique, innovative, accessible products to market.”

Such ambition and growth has resulted in major new hires in product development, sales and training within the last 12 months, which are set to continue. The expanding team reflects a breadth and depth of knowledge and expertise required to cope with demand in the business.

So here’s to another exciting year ahead for Joie.

To sum the company up, they’re Simply Brilliant!

Web: www.joiebaby.com

Chrome

nursery today 59

Focus Harrogate

Clever Cloggs Hall C, Stand: C24 Nothing is more naturally beautiful than feeding your child. More than 50 per cent of new mothers are concerned about pain and achieving a proper latch. Ergobaby have listened to the concerns mothers commonly express about breastfeeding and thoughtfully designed another great Ergobaby solution. A nursing pillow made from solid foam with a unique contour to help properly position baby tummy-to-tummy for a good latch and at a height that saves you from slouching. Firm and ergonomically structured, it maintains its shape over time.

The Ergobaby Natural Curve Nursing

Pillow gives you the enduring support you need to relax, nurse comfortably and bond with baby. Ahead of the curve in Comfort & Support.

Features: Unique contour allows mum to choose the height and angle needed for a better latch. Positions baby tummyto-tummy for a healthy latch. Baby’s head rests above tummy to help aid in proper digestion. Places baby at a comfortable height and position to prevent back pain from slouching. Firm foam maintains shape for lasting support, reducing arm fatigue.

Plush pillow cover is gentle on baby’s skin, as well as removable and machine washable.

Join us at Stand C24 for an exclusive first look at the Ergobaby Natural Curve Nursing Pillow. www. ergobaby.co.uk

Web: cleverclogs.ie

Ruk Bug launches at Harrogate Hall C, Stand: C17 Rukbug is a stylish and sturdy pushchair that folds away easily with one hand. It’s the buggy that lets parents go here, there and everywhere, without any bother.

Ruk-bug really does let families go here, there and everywhere. It is launching in Harrogate and now taking orders for 2015 delivery.

Lightweight, versatile and portable, once folded down it can be carried over the shoulder, on your back or in the hand like a bag. Ruk-bug comes along for the ride, but doesn’t hamper the fun.

Visit Stand C17 at the Harrogate International Nursery Fair.

Father-of-three Russ Clifton designed the Ruk-bug out of sheer frustration with all the other heavy, cumbersome pushchairs on the market that just didn’t do what he wanted them to. The single front castors with suspension manoeuvre through any terrain in comfort, meaning a smooth ride.

The fully reclineable cushioned seat, with integrated footrest and all weather hood keeps baby dry on trips out. It also has a clever compartment to the rear leg to tuck away your changing bag when on the move.

The first of its kind, the unique difference of Ruk-bug is it has fully integrated carrying straps, so parent’s hands are free to deal with their little Houdini.

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Tel: 0785 499 1353 Web: www.ruk-bug.com

Focus BabyStyle

Hall B, Stand: B44

Exciting times prevail for BabyStyle as they head into their 16th year of producing award winning, quality wheeled goods with the imminent launch of their new premium brand ‘egg’.

has hatched...

The egg has been designed in the UK to offer the consumer a luxury stroller combining practical features with outstanding style and class.

B

abyStyle are renowned in the industry for offering retailers excellent profit margins, first class customer service and substantial marketing support for all their product ranges… their new brand egg will see the continuation of this service, ensuring retailers are fully supported to launch the egg to the consumer.

The egg has been designed in the UK to offer the consumer a luxury stroller combining practical features with outstanding style and class. Soft touch fabrics create smooth curves and continuous lines to give the egg a luxurious, stylish look. The egg will launch initially in a choice of three fabric colours; Gotham Black, Arctic White and Storm Grey. A choice of chassis finishes are also available for the consumer to configure their ideal combination.

Outstanding engineering creates the perfect ride for baby and ultimate ease of use for parents. The egg has been fitted with Tru-Ride Technology tyres which have been engineered for comfort, superior handling and added durability. The one-hand fold chassis is compact and freestanding when folded and the three position recline, parent and forward facing seat unit is spacious and comfortable. A lie flat 62 nursery today

carrycot can be purchased as an optional extra along with all the usual accessories you would expect such as a footmuff, seat liner, parasol, cup holder and changing bag.

BabyStyle have invested in a dedicated team with a wealth of knowledge to support the new brand.

Brand Manager, Gill Pedley joins the team with a wealth of knowledge in the wheeled goods sector. Speaking of her appointment, BabyStyle Managing Director, Andy Crane comments; ‘We are very pleased to have someone of Gill’s calibre taking on this exciting launch. Her wealth of experience within the industry, her friendly outlook on life and the fact that she is extremely well known through the retail sector will all go to help with this exciting and much anticipated brand launch.’

Catherine Payne also joins the team as Design & Marketing Manager to support BabyStyle with the overall brand feel and marketing activity. Also having a wealth of experience within the industry, Catherine brings her knowledge of luxury wheeled goods to the team to ensure retailers are fully supported in all aspects of marketing and ensure all the branding collateral maintains a premium visual aspect.

5 Fun Facts 1. The egg seat unit has been designed to completely replicate the smooth curve of a hens egg.

2. The name egg was chosen for it’s connotation of ‘the start of a new life’.

3. There is a hidden pocket on the egg, visit the egg stand, B44 at Harrogate to find out where it is.

4. With the initial choice of 3 fabric colourways, 3 chassis finishes and 7 colour choices of seat liner, the consumer can configure their very own personal look egg.

5. The insect net is neatly supplied underneath the seat unit and is easily fitted by pulling out and over the stroller. It can also be completely removed for use on the egg carrycot.

Tel: 01509 816444 Email: info@eggstroller.com Web: www.eggstroller.com Managing Director, Andy Crane comments, “We are looking forward to the launch of this new and exciting luxury brand and product, we have been working hard behind the scenes for many months to ensure the egg delivers the premium quality we set out to achieve.”

Visit BabyStyle on stand B44 to view the egg along with BabyStyle’s new ranges including the new Imp Switch and new furniture ranges which will be exhibited on stand B46.

5 Factual Facts 1. Superbly engineered for safety, comfort for baby and ease of use for parent 2. The egg features Tru-Ride Technology Tyres. The PU Polymer tyres offer superior handling and manoeuvrability, are puncture free and can help to reduce pushing fatigue/ stress.

3. The stroller comes complete with a raincover, insect net, apron, and a seat liner.

4. The egg carrycot is suitable for occasional overnight sleeping and comes complete with padded liner and mattress.

5. The egg can be converted to a tandem mode of transport with the addition of a tandem adaptor kit. nursery today 63

Focus Harrogate

We Made Me TTTT Hall C, Stand: C10 For the team at We Made Me Ltd (formerly BabaSlings Ltd.) Harrogate 2015 is sure to be the most significant yet and will mark a great milestone in the ten years the brand has been manufacturing theBabaSling. Not only does it mark the UK launch of We Made Me Ltd. and the unveiling of the complete new collection of products to deliver a progressive carrying solution for all babywearing needs, it is also a chance for the team to proudly present the new look, share the story behind our rebrand and invite everyone to come and meet the We Made Me tribe. The new products include the Pao Papoose, an ergonomically advanced 3-in-1, soft-structured carrier and the Wuti Wrap a super supportive wrap style sling. Both new products will sit alongside theBabaSling, the multi award-winning 5-in-1 hammockstyle sling.

Tel: 01273 320 590 Web: www.wemademe.com

GALT

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Hall D, Stand: D7 Galt Toys will showcase a whole host of new products at Harrogate Nursery Fair. Dino the Dinosaur, Songbird and Ted and Tess will be among the products exhibited on the stand (D7), including popular toys from the Dr Miriam @ Galt, First Years and Ambi ranges.

New toys on the block, First Mobile and a soft and squeaky Fill and Spill Picnic Basket, join the new Dino Playnest in Galt’s range of First Years toys. The Dr Miriam @Galt range, created alongside leading parenting expert Dr Miriam Stoppard, will also be at the fair.

If you’re looking for well-designed and reliable toys, exactly what a good toy should be, then you’re in for a treat as Galt will be showcasing six new Ambi® toys based on the original designs of world renowned toy designer, Patrick Rylands. Pop Up Pals and the Lock Up Garage are amongst the new products on offer, all designed to encourage discovery and learning through play.

Web: www.galttoys.com

Silvercloud

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Hall A, Stand: A19 Following the success of their Counting Sheep range, Silvercloud have added some new products including a cot mobile and beautiful fine-knit blanket in 100 per cent cotton, all featuring the adorable sleepy sheep.

Launching at Harrogate is their Love Colour range of bedding, in pink and blue.

Featuring a stack of elephants among bright polka-dots, the range is sold as separates to allow parents to mix and match their bedding to create a unique look. The scalloped coverlet is suitable from birth, and the bumper features distinctive curved edges to match. The fleece blanket has charming applique and embroidered details and blanket-stitched edges.

Speaking of mixing and matching bedding, watch out for Silvercloud’s new blanket range. In carefully chosen colours, they look equally good paired with the calm neutrals of Counting Sheep as they do with the vibrant new range of The Very Hungry Caterpillar bedding.

Tel: 01692 408802 Web: www.eastcoastnursery.co.uk 64 nursery today

Focus Harrogate

Exciting New Arrivals For PHP Gift and Baby XXXX Hall C, Stand: C38 PHP Gift and Baby, specialist manufacturers and suppliers to the baby and nursery sector, are gathering pace in their pursuit of global expansion whilst strengthening their presence at home.

Renowned for their innovative, imaginative and entrepreneurial baby products, PHP Gift and Baby has been a significant distributor into the UK majors and grocers for many years.

A stellar year for sales in 2014 and an aggressive programme of new product development in 2015 have set the stage perfectly for increasing success in home and international markets.

The launch of their Babybundle brand and consumer website gives them the perfect entry into new and exciting markets and provides them with the perfect platform to promote and sell their own brands such as the UK’s market-leading nursing pillow, Widgey and the new Widgey Plus.

Other own-brand products developed by PHP Gift and Baby include the all new SnuggleToes and the existing SnuggleBlanki, Mummy Mitts, Buggy, Teddy and Toddle Tugs plus the premium Silver Star range of beautiful muslin cloths and swaddle sets. These will also be available under the Babybundle brand giving it a strong presence in the market place.

These plans along with a continued programme of NPD are going to catapult PHP into a new hemisphere. The nursery sector both home and away can look forward to more exciting new arrivals in 2015 and 2016.

Tel: 01784 225925 Web: www.phpgiftandbaby.co.uk Web: www.babybundle.co.uk

Shea Mooti XXXX Hall D, Stand: D2aS Shea Mooti is a multi-award-winning, natural, ethical skincare range created by Violet Reid, a qualified nurse and mother to three small children. The Shea Mooti skincare range offers a personal journey for a mamas-to-be, mamas and babies. Their fantastic range offers pampering throughout pregnancy, healing after birth and nurturing and soothing for the newborn baby.

All products contain 100% natural ingredients, are laboratory tested, suitable for vegetarians, and are NEVER tested on animals. The range is specially formulated with sensitive skin in mind and all products are perfect for use on delicate, eczema prone skin.

Mamas will love their multi-award-winning flagship product ‘Mama’s Everything Body

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Balm’. This sumptuous body butter helps to soften dry itchy skin and improve elasticity. It can also help to reduce the appearance of stretch marks and scar tissue leaving skin feeling supervelvety and evenly toned.

Shea Mooti also offers a variety of gift sets for Papa’s, family, and friends who wish to give a little something to the special ladies and babies in their lives. They are proud to announce that Fortnum and Mason and the National Childbirth Trust (NCT) are currently stocking these gift sets along with several other Shea Mooti favourites.

Tel: 0207 7545440 Web: www.sheamooti.co.uk

Focus Harrogate

Obaby

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Hall A, Stand: A29 Obaby are delighted to be exhibiting once again at this year’s Harrogate Nursery Fair. As well as being a fantastic opportunity to meet up with existing and potential customers, Harrogate is key for showcasing their exciting and comprehensive selection of products. This year they will be incorporating a range of their nursery furniture - from much loved classics to some brand new additions to the Obaby furniture family – into their extensive Harrogate display.

2015 has seen the release of Obaby’s most desirable and competitive furniture yet; the Lincoln range has become an instant design classic, bringing luxury to many nurseries since it was released in January, and features a cot bed, a unique mini cot bed, changing unit and wardrobe. As well as the Lincoln, they will be displaying their contemporary and

Suncrest Trading

modern York and Newark furniture for the first time, with a range of Obaby favourites from our existing range including our Grace, Lily, Beverley, Lisa and B is for Bear room sets and Winnie the Pooh Nursery pieces.

The stand will then be completed by a mixture of further outstanding Obaby designs – their comprehensive collection of strollers, licensed products from Disney and Tiny Tatty Teddy and more.

Tel: 01652 641491 Web: www.obaby.co.uk

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Hall B, Stand: B3 Suncrest Trading have been designing and supplying the private label nursery and toy industry for many years now with gorgeous bedding collections, cute and cuddly toys and fabulous change bags. Whilst this continues to go from strength to strength they are thrilled to be launching their very own ranges at Harrogate this year under the new Suncrest banner.

See their three sumptuous nursery bedding collections with co-ordinating accessories, Beyond the Meadow, Fetch the Engine and Jolly Jamboree! Be inspired by the great British countryside with the arrival of their activity toy range, Funberry Farm, as Sunny Jim the scarecrow takes centre stage. Get excited by new and refreshed wall stickers from Fun To See and not to be missed, Suncrest’s own range of stylish change bags that every mum will love. The icing on the cake will be the new addition to their license portfolio, a range of beautiful plush toys in collaboration with Tiny Tatty Teddy.

Pop along and say hello whilst you are at the show, stand B3.

Tel: 0116 232 8800 Web: www.suncresttrading.co.uk

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C AN YO U G U E SS WH AT IT IS? • It’s ideal for tired toddlers • It takes the stress out of travel • It fits in the baggage compartment of a plane or train

Harrogate Stand Number HP 115 www.omnioworld.com

Focus Harrogate

Pourty

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Hall H, Stand: H13 Pourty are excited to be launching the Pourty Cradle Cap Massage Brush at Harrogate this year. This clever little brush was invented in 2009 by an American grandma keen to rid her grandson of cradle cap. Pourty have worked with the inventor to bring this successful product to the UK under the Pourty brand. It is completely unique in the UK market.

It works amazingly well on babies and toddlers with thicker hair to gently and effectively eliminate cradle cap and keep it at bay. The bristles are soft and soothing yet firm enough to massage the cradle cap away in a safe and kind way. Parents who hate cradle cap will love this revolutionary brush.

The RRP of the Pourty Cradle Cap Massage Brush is an affordable £5.95. It is available now with an eye-catching PDQ box.

Pourty will also be launching a new colour in their award winning Pourty Easy to Pour Potty, Flexi-fit Toilet Trainer and Up Step.

Tel: 01453 549755 Web: www.pourty.com

Cicada

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Hall H, Stand: HP125 Cicada Educational Equipment has been supplying primary schools and nurseries with high quality educational toys and equipment for more than 50 years. Visit their stand to view many new and exciting products on offer under the following brands: Kidsme - An extensive feeding range including international award-winning products such as the patented Kidsme Food Feeder which won the Hong Kong Innovation and Creativity Award and was nominated for the Innovation Award at the Kind + Jugend. Kidsme’s commitment is to develop safe, innovative products that empower children to actively participate in the discoveries of mealtime and beyond.

Masterkidz - From age 3 months a range of high quality FSC European wooden toys that incorporate imagination, innovation and are educationally inspiring to young minds. All Masterkidz toys are designed and produced to meet, and more often, exceed the strictest international toy safety standards.

Tel: 01277 356292 Web: www.cicada-education.co.uk

Stones Aquamassage Ltd

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Hall H, Stand: H103 Stones Aquamassage is exhibiting at Harrogate for the first time and is looking forward to demonstrating its Aquamassage Therapy Cushions. Perfect for pregnancy, as the user can lay on their back with no discomfort and it’s also an ideal way to support babies, helping to prevent Flat Head Syndrome.

Great at the end of a busy day for mum and dad just to lie on and relax. They also offer business opportunities with our baby and pregnancy massage courses using the Aquamassage Therapy Cushions. A product for the whole family.

Web: www.stonesaquamassage.com

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Because product conďŹ dence is so important with baby equipment, Babymoov is committed to providing you with quality, safe products, all certiďŹ ed by independent laboratories.

And as proof of this, Babymoov offers a lifetime warranty* on all its products!

Come and visit us! Harrogate Nursery Fair / Stand C33

* This warranty is subject to conditions - more info available online: www.service-babymoov.com

Since 1997, Babymoov has been creating products to make life easier for parents and to make each moment with their baby a joyful one. All our products are designed in conjunction with the top experts: Mums!

Focus Harrogate

Rainbow Designs TTTT

James Warke XXXX

Hall C, Stand: C14

Hall H, Stand: HP127

After several years’ break from the Nursery Fair, Rainbow’s set to mark its return with the brand new Peppa Pig nursery collection, designed specifically for baby. The collection focuses on Peppa Pig and her little brother George, and products include comfort blankets, musical pull downs, chime and rattle toys and a Peppa teether - all of which are on show on Rainbow’s stand.

The Activity Peppa Toy and Activity George Toy, both of which are packed with activities to stimulate babies’ senses and engage their imaginations, are also making their Harrogate debut.

Visitors can look forward to brand new additions to the Peter Rabbit Nursery Collection including Peter Rabbit and Flopsy Bunny Wooden Ring Rattles, Flopsy Bunny Comfort Blanket and Peter Rabbit Activity Cube.

The Guess How Much I Love You collection will be on show and includes exciting arrivals for 2015 including the Little Nutbrown Hare Ring Rattle, Little Nutbrown Hare Pram Attachable and Booties Set. Miffy, who this year celebrates her 60th anniversary, also takes centre stage with cute new gifts in the Classic range including Bean Toys, Stripy Chime Soft Toy and Stacking Blocks.

And colourful new additions to The World of Eric Carle Collection include The Very Hungry Caterpillar Gel Soother and Discovery Cube.

As awareness of the benefits of Kangaroo Mother Care grows in 2015 the parents of newborns will be actively looking for ways to implement this simple yet powerful method to optimize their baby’s mental and physical development. The evidence is clear and this year the NHS, WHO, Unicef and The Gates Foundation are all placing Kangaroo Mother Care at the centre of their plans to improve health and development for all children the world over. Parents in the UK will be seeking products to help them to practise KMC in their busy daily lives.

The Vija Design range is a collection of stylish daily active wear pieces that are also highly technical KMC/Skin-to-Skin Garments designed in collaboration with paediatricians and ergonomists. They are garments for all parents wishing to provide Kangaroo Mother Care for babies from birth to 15lbs and to look great whilst doing so.

Web: www.vija-design.co.uk

Tel: 01329227300

Joie XXXX

Web: www.rainbowdesigns.co.uk

Hall M, Stand: M25 Joie is excited to be showcasing its fantastic 2015 collection at this year’s Harrogate Nursery Fair. The show will see the launch of some fantastic and innovative new additions to the Joie family. The expanding range will be housed on their largest Harrogate stand to date. Products include the i-Gemm – the new from birth car seat with i-Size. This i-Size (ECE R129/00) seat can be rearward facing up from 40cm-85cm, less than 13kg.

It comes with exclusive Tri-Protect headrest with three layers of security, patented IntelliFit foam for ultimate side impact protection, Grow Together multi-height headrest and harness which adjust together with one hand.

Plus with a removable full body insert and head support, and a curved base for rocking and relaxing, it’s set to be a winner. Visitors will see how the new i-Gemm fits into the Joie i-AnchorSafe system with i-Size, using the i-AnchorFix base and complementing the already popular i-Anchor car seat. The i-AnchorSafe system takes baby from birth right through to 4years and further cements Joie as a major player within the rear-facing car seat market.

Visitors will also see the new modular SecureClick travel cot concept with lift-off changing table, lift-off napper/rocker which can be used on or off the cot. Completing the at home range will be the new Serina Swivel and 2 in 1 Swing, alongside the new Dreamer rocker all in the latest colours and full of great features.

And if that isn’t enough then come and see the updated, mulit-award winning Chrome Plus pushchair system. With improved chassis, super stylish wheels and interchangeable colour packs to suit even the most design-conscious of customers.

Tel: 01889 808 900 Email: uksales@joiebaby.com 72 nursery today

Natural Curve

TM

NURSING PILLOW

Ahead of the Curve in Comfort and Support.

We listened to the common concerns of breastfeeding moms and created a solution for enduring comfort and ergonomic support. With a solid contour design, the Ergobaby Natural Curve Nursing Pillow positions baby for a healthy latch so you can sit back, relax and let love carry on.

Free of Harsh Chemicals, BPA, Phthalates and PVC

Sock Ons

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Hall H, Stand: H101 The ever-expanding Sock Ons range will be fully displayed including the cool new Mocc Ons designs which featuring florals and nautical stripes! From six months right through to three years, Mocc Ons are the only slipper sock a baby and toddler will ever need and the low retail price point coupled with the unrivalled quality and design will prove popular with retailers and customers alike.

The classic collection of Dribble Ons bandana bibs has expanded to include new Paisley designs that co-ordinate with Ons entire range. Our strong classic and bright solid colour Dribble Ons remain popular and compliment every outfit.

Plod Ons are a brilliant invention by Kezi Levin, founder of Sock Ons, who is renowned for creating products that make life easier. The super-soft baby’s knee protectors protect baby’s knees as they crawl around on hard floors or scratchy surfaces. Plod Ons are made from a lovely soft and stretchy cotton, they fit snugly over tiny knees without restricting movement and have added silicone to prevent slipping. The fun colourways including Rainbow Stripes, Cow Print, Pink Spots and Zebra Stripes co-ordinate perfectly with other items from the range as well as make a great gift for any new parent.

The whole Sock Ons collection will also be showcased and for the uninitiated (of which there are few), the unique innovation continues to be a bestseller with new mums and retailers are advised to stock up on this baby essential item.

The quirky packaging, gift appeal and low price point makes it one of the most sought after baby must-haves!

Tel: 0208 451 1516 Web: www.sockons. co.uk

ERGOBABY.CO.UK

bumGenius and Lillebaby TTTT Hall D, Stand: D13 The multi award-winning LÍLLÉbaby Complete Original carrier has been redesigned, and now includes a handy pocket for carrying essentials, and two-way adjustable straps to make it easy for even a novice babywearer to put on correctly, which mums and dads will really appreciate.

The range has been extended to include a stretchy wrap called Tie the Knot, a new version of the Complete carrier called Boon and a hybrid call Seat Me. The market can expect more limited edition prints too, to capitalise on the demand shown for fashion-driven babywearing.

Danu has released lots of new and exciting wraps and slings, in small numbers which have become immediately collectable and often sell out instantly. The range has also expanded to include scarves and shawls. Featuring Irish linen in the products, the items relate to the Irish heritage, including Narnia themed wraps, and series of items named after Irish poets and authors. The range moves quickly, is always kept fresh and has a loyal following.

Tel: 02830 848 020 Web: www.baba-me.com nursery today 73

Focus Harrogate

Cuddledry

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Hall C, Stand: C37 Cuddledry is best known for its Original Apron towel – a clever towel that gives parents their hands free to safely bath, lift and dry their baby. The Cuddledry Apron towel is something that makes a really good, meaningful difference to new parents bathing their new baby, and is one of those few essential items that they will always recommend to friends. It has won the Mumsnet Best Award for the last eight years for being the best gift for a newborn.

Cuddledry is a company which has quietly built a strong niche in the bathtime sections of all leading nursery retailers, with the help of fantastic demand from parents who seek out Cuddledry towels. At Harrogate this year they are launching a carefully thought out range of accessories to complement the towels, and to bring some true quality items to the bathtime section. Each product in the new accessory range has special benefits – from antibacterial toddler hand towels to 100 per cent chewable bath toys – they all stand out from the crowd.

These are all products designed to be both practical purchases or gifts, and priced at up to a maximum of £10 to make great add-on or pickup items. Free Point of Sale display boxes are available too. Visit Cuddledry at Stand C37 to find out more – book your appointment soon by emailing trade@ cuddledry.com

Tel: 01823 323363 Web: www.cuddledry.com

yoomi

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Hall H, Stand: H55 Say hello to hassle-free feeding with yoomi … the UK’s first self-warming baby bottle! At a touch of a button, yoomi warms baby’s feed to the natural temperature of breast milk in just 60 seconds.

The award-winning range of BPA-free products has been cleverly designed to help make feeding times easier.

Quick, portable, safe & compact, yoomi is the perfect solution for feeding on-the-go, great for night feeds and warms to perfect breast milk temperature every time.

After winning gold in the Banta Awards for ‘outstanding baby product’, the proud UK manufacturer is returning to Harrogate Nursery Fair to showcase more innovative products and further enhance and differentiate yoomi as a force within the feeding market. With competitive prices, excellent margins and full after sales assistance from product experts at yoomi HQ, you will definitely want to visit Hall H, Stand H55.

Yoomi will be offering excellent introductory offers to new retailers but in addition, if you pre-arrange an appointment with the team at Harrogate you will receive an EXTRA 5 per cent off your order.

Book now by contacting Brett Capon or Karen Le at hello@yoomi.com

Tel: 01322 220011 Web: www.yoomi.com

Wonderoos Hall D, Stand: D1 Wonderoos is thrilled to be exhibiting at Harrogate for the first time with new unisex prints commissioned from a young British designer, the launch of Real Easy nappies and new awards to shout about. The four new prints - Farm, Festival, Dinosaur and Rainbow Kites - are supplied in bright retail-ready packaging (RRP £14.50) and strive to epitomise the joyful innocence of traditional childhood delights, while remaining gender neutral.

The Wonderoos V3 has won a number of prestigious awards over the last 12 months including a Prima Baby award for best reusable nappy and has also been voted the winner of a Mumsnet Best award.

Show offers are available with bespoke deals for both bricks and mortar or online retailers.

Tel: 01235 818122 Web: www.wonderoos.co.uk

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TTTT

self-warming baby bottle

Visit us at hall H, stand H55 at Harrogate Nursery Fair!

T: 01322 220011 E: hello@yoomi.com www.yoomi.com

COMPLETE

WWW.LILLEBABY.CO.UK

NOW AVAILABLE IN UK 02830 848 020 trade@lillebaby.co.uk

Out’n’About Nipper’s are an excellent solution for parents who require a multi- purpose pushchair.

With an array of features it is the perfect choice for any family. 2014 saw the launch of the Little Nipper- a lightweight, quick folding compact stroller which boasts all the fantastic features of a full sized Nipper buggy.

For more information on the full range please visit our website- www.outnabout.com

Visit us in Hall M, Stand:M11 /outnaboutuk British by design

/OutnAbout_UK

Focus Harrogate

Pink Lining

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Hall D, Stand: D30 Visit Pink Lining at Stand D30 at Harrogate and discover new bag shapes alongside established favourites from the most fashionable yet functional changing bags by Pink Lining and sister brand Rosebud London in fabrics designed exclusively for the label by Creative Director Charlotte.

Also on display is the recently launched Nursery Collection of sheets, blankets, baby sleeping bags, moses baskets, comforters, crib mobiles and hooded towels all in two divine prints featuring either pink and white bunnies with flowers or green dragons amongst a blue cloud festooned and star strewn background.

Pink Lining also has a range of beautiful Children’s Accessories incorporating mini rucksacks, packed lunch boxes, wheelie cases and overnight bags with matching pencil cases and wash bags

Tel: 020 7034 0035 Web: www.pinklining.com/uk

Nimans

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Hall B, Stand: B31 Nimans is unveiling a specialist consumer element of its retail division at Harrogate International Nursery Fair, introducing Nimans Home to spearhead wider consumer-led activities.

The company has been supplying many high street, online and independent retailers for more than 30 years originally based on a strong telecoms pedigree. More recently the Retail unit has developed an extensive consumer product proposition and is now moving into further areas of activity.

Innovations from manufacturers such as BT, Hush, and Snuza reflect the way Nimans continues to expand its diverse baby product portfolio. The company’s Hush range of baby monitors for example has been a huge success whilst unique baby movement and heartbeat monitors along with a device hailed as ‘educating’ babies in the womb have also been brought on board.

Tel: 01937 847 766 Web: www.nimans.net

East Coast Nursery

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Hall A, Stand: A19 Harrogate 2015 sees the launch of the exciting new range featuring The Very Hungry Caterpillar. The saturated colours of Eric Carle’s iconic artwork have been softened slightly, creating a beautifully fresh range perfect for nurseries.

The range includes bedding, sleeping bag, cuddle robe and a matching changing mat, and is sure to prove popular with its perfect combination of modern style and nostalgia, reminding new parents of poking their fingers into the book’s page holes when they were young.

East Coast Nursery’s stand will also feature their Disney range, including the Winnie The Pooh Neutral Spot bedding and changing mat. Next year will mark the 90th anniversary of the first stories featuring the loveable stuffed bear, and his popularity continues to grow.

Along with the other licensed brands in their portfolio, East Coast will also have a large display of their own range. With four new nursery roomsets, new mattresses, and a fresh new look for their expanded Rest & Play range, there’s plenty to see.

The team from East Coast Nursery cannot wait to see you on their stand, and would like to wish everyone a successful and enjoyable show.

Tel: 01692 408802 Web: www.eastcoastnursery.co.uk 76 nursery today

Pink Lining is an international family lifestyle label established by husband and wife team Charlotte and Rufus Pearl in 2001.

Designed for our family and yours.

Discover how on stands D30 www.pinklining.com/uk Sales contact: Natasha@pinklining.com

VISIT US AT HARROGATE NURSERY FAIR HALL C STAND 31 18

Focus Harrogate

Graco

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Hall M, Stand: M18 Graco is one of the world’s best-known and most trusted baby care brands. Offering an extensive range of quality prams, pushchairs, highchairs and swings; Graco believes in manufacturing and designing products that inspire parents and babies alike.

As a parent, the big wide world can feel like one big challenge. But that’s why Graco are here. Their products are built to make the everyday as easy as possible. With Graco by your side, your customers will have more time to enjoy the things that matter.

Tel: 01543 447001 Web: www.graco.co.uk

Joolz - style and sustainability WWWW

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Hall B, Stand: B8 Since the very start, the ambition of Joolz has always aimed to develop the most ergonomic and attractive pushchairs, complete and comfortable for parent and child. As well as caring for their customers and the world we live in.

This philosophy, combining style and sustainability continues as Joolz unveils stunning new designs at the Harrogate Nursery Fair 2015.

Discover the complete Joolz collection from the incredibly popular, ‘inspired by nature’ Earth, to the new additions to the ‘very Oh La La’ Studio collection.

Following the hugely successful, recent launch of the Joolz Geo, we are excited to introduce a new look for the Geo collection. New accessories and new styling, mean the Joolz Geo is ready for every family adventure and every family’s taste.

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Be inspired by the Joolz merchandising and point of sale options, and take a look at the clever new packaging, which will make merchandising a breeze.

Plus, learn more about the Joolz Birth Forest in Columbia, and discover how your customers can help us compensate for the Joolz ecological footprint, with every Joolz purchased.

With the introduction of the highly anticipated Joolz Geo, as well as stunning new styles in the Day collections, 2014 was phenomenally successful, and 2015 is set to be just as positive with exciting new additions to the Day and Geo ranges.

Join them on stand B8 at the Harrogate International Nursery Fair to see these new products first hand, and catch up on the latest News from Joolz.

Web: www.my-joolz.co.uk

made in the uk

Visit us at Harrogate International Nursery Fair Stand H1 www.cheekychompers.com

INCLUDING

CHEWABLE ATTACHED SOLUTIONS FOR TEETHING TOTS

NECKERCHEW & COMFORTCHEW

FocusFocus Sun, Sand Red Kite & Sea

Fly high with

We can hardly believe that it is 10 years ago that Red Kite was launched and how much has changed over the years, yet so many people and core principles remain the same as ever.

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ed Kite was created by a small team of individuals that had worked within the nursery industry for some years previously and once given an opportunity to develop and supply a range of nursery products and they jumped at the chance.

Debra Tucker, Commercial Director of Red Kite, founded the company as a busy working Mum of three sons with a commitment to growing a successful business based on nursery products that would give parents confidence and great value for money.

Now two of her sons, Nick and Jonathan play key roles within the Red Kite team and support the core family values that make Red Kite stand out when comparing to some other baby brands.

Starting with small storage facilities, a tiny shared office and two telephone lines in the UK plus established Far East sourcing contacts, Red Kite was born with a very limited and small range of only very basic lines. The same original four members of staff all still remain with Red Kite and are part of the core structure of the company that continues to flourish and grow year on year.

80 Nursery Today

Elizabeth Tanner brings a wealth of knowledge and experience in her role as Product Development Manager working on current and new products both in the UK and in their Far East based factories to ensure all of their lines are safe and compliant to supply to their customers.

David Barnes heads up the Service Department which is an important and vital support service provided to help answer any product queries that customers may have and also uses his experience when they develop new products. Mike Watts their Finance Manager has managed the accounts team for the past 10 years and seen many changes as they have grown throughout this period and continues to provide an essential key position within the company.

Red Kite also work with many retailers in the independent sector and many customers have been with Red Kite from day one, over ten years ago

Now 10 years on, the company continues to flourish and grow in all directions. They have had to move three times during the past 10 years as they continue to outgrow their premises! During the past year they have now added a fourth large warehouse to their storage and distribution facility whilst the office and support personnel expand into larger offices to cope with the ever increasing demand for their products. These include a showroom where they welcome visits from buyers to view their range and also used as a venue to encourage interaction from local parents and babies to try out some of their products and give them really useful feedback which is so helpful when developing new lines.

Many of these babies are now used as budding models for photo shoots and can be seen on both websites, brochures and packaging. Red Kite don’t use professional models as they like to use real babies and local parents as these are their true customers and those whose support has helped grow Red Kite into the recognised brand they now are.

In a strongly competitive market place during challenging economic times, Red Kite don’t take their success for granted.

In a strongly competitive market place during challenging economic times, Red Kite don’t take their success for granted. They want their customers to be happy and customer satisfaction is one of the key goals to maintain

Here are some comments from happy customers……

“Red Kite is best described as an all-round-happy company. They are great people to do business with. Their products are exceptionally well made and while we do make a decent mark-up, the retail prices are still very achievable for the end consumer! So truly, in the end, everyone is smiling!” Mario Caruana – Mum n Me , Malta

“The spare part arrived this morning. Thank you so much for your assistance with this, my little girl is especially grateful! Excellent service. Kind regards,” Peter White - Customer

They want their customers to be happy and customer satisfaction is one of the key goals to maintain. They have received fantastic support from major retailers over the years which has given Red Kite a great platform to develop their range. They would love to thank the buyers that had the faith years ago when they were a much smaller brand to have confidence in them and gave them the opportunity to develop into the everyday brand they now are.

Red Kite also work with many retailers in the independent sector and many customers have been with Red Kite from day one, over ten years ago. In fact several of these are well known to Debra, Nick and other members of the team from the many years prior to Red Kite whilst working within the nursery industry. This level of personal contact and hands on service also shows that Red Kite endeavour to make sure they stay close to their customers at all times.

Their product portfolio includes items across many categories so offers a great selection of essential purchases but they also have iconic hero lines for which they have become widely associated with such as their award winning Sleeptight Travel Cots and their bright, funky range of Baby Go Round walkers that have kept many babies happy and entertained over the years.

2015 sees the introduction of the Push Me Fusion, their brand new and exciting travel solution for busy parents. The great features will meet the demands of their customers and has been developed after listening to feedback from parents and customers. Red Kite are really excited at the introduction of this premium range of strollers that will cause a stir due to the exceptional value plus quality built to last.

Red Kite continues to develop their range to cater for the ever changing demands and tastes of new parents and babies. Charming

Nursery Today 81

FocusFocus Sun, Sand Red Kite & Sea 2015 sees the introduction of the Push Me Fusion, their brand new and exciting travel solution for busy parents. The great features will meet the demands of their customers and has been developed after listening to feedback from parents and customers

23

new characters and cute designs will be introduced on their new 2015 products and will be featured on the brand new website that will bring you regular news and special features as well as their full product portfolio.

They hope to see many familiar faces of friends and customers at the Harrogate International Nursery fair and also welcome new customers and enquires to help them

celebrate their first ten years and join them in a toast to the next ten years and more together.

Visit their team at the Harrogate Nursery Fair in Hall M, stand 24.

Call their sales team if you would like any further information: 01454 326 562 Web: www.redkitebaby.com

separate walkers launched Over

300

registered independent accounts

A

1400%

increase in

available lines from day one Now on

Facebook and Twitter

Hall M, Stand: M24

82 Nursery Today

Hall H – Stand H30

Tel: 01843 854011 / 854058

AQUAMASSAGE THERAPY CUSHION. USHIO The Aquamassage Therapy cushions are e filled with warm water. The water supports orts the body and the warm water relaxes the muscles.

This unique combination eases muscle e spasm and takes away pressure points on the body.

The multi-use Aquamassage Therapy Cushion can be used along side our range of massage courses or for home use by the whole family.

Helps to prevent babies developing Flat Head Syndrome • Ideal for baby massage.

• At home, as a comfort cushion, to rest and relax your back

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• By the elderly, who find the heat and comfort from the cushion beneficial in easing muscle spasm.

• Pregnant mums can use the cushions to help relieve some of the muscular aches and pains caused by pregnancy.

• Helps ease muscle spasm after gardening and sporting activties.

Come along and have ago. We are on stand HP103 www.stonesaquamassage.com

This issue we spoke to a number of nursery independent retailers about their thoughts on Harrogate International Nursery Fair

Gary Watts WH Watts

Annette Owles-Bryan Annette’s Prams

I am looking forward to Harrogate even though some of the larger suppliers will be sadly missing.

It is obviously very expensive for them to show and clearly they think that they can hold their own shows at a much more competitive rate.

This does not cause any problems for the larger stores but does affect the smaller independents who may find it more difficult to obtain accounts with larger suppliers.

We will be spending our time at the show looking for one or two new wheeled brands plus some bedding ranges but not much else as we have cut lots of lines recently and the shop lay out is basically already planned out and branded and any available space is at a premium.

This will be my 18th Harrogate and I’m really looking forward to it, as I do every year. As this gives me the perfect platform to be to meet up with my lovely suppliers and gorgeous friends (you know who you are).

Harrogate will always be a special show to me but I’ve heard that some suppliers won’t be there and that it’s diminishing in size, which is very sad. However if you take a look at those who will be there then it’s not surprising that this news hasn’t put me off attending.

I’m looking for something a little different this year. I have all the wheeled goods I need so I’ll be looking at small innovative products and accessories like changing bags, blankets and footmuffs.

I’m looking forward to having a better look at the products I saw launched at Cologne and will soon be on my shop floor.

The countdown has begun. I’m joining some of my NSG family on a table at the awards evening, which we’re all really looking forward to (Jason Manford beware there’s a few comedians on our table who may just give you a run for your money).

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Call us on 0845 68 00 126 or email info@intelligentretail.co.uk 84 nursery today

Harrog a Nurser te y Fair Stand

Ian Davidson Babylicious

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This will be my 15th year attending Harrogate and it really is a fantastic event in our calendar. The show enables us to meet like-minded people and spot new trends that are emerging. From what I can see, there will also be a great level of new exhibitors this year providing fresh product ranges that I may not have considered before.

The show is also known for its social aspect and I for one am most definitely looking forward to the BANTA evening. All of us that went to Cologne from the NSG and shared a house will be meeting up for the whole evening. We have a table all booked to catch up and we will also more than likely have a good old boogie woogie on the dance floor and put the world to rights. No doubt there will be some photos of me embarrassing myself, like last year.

I will be making a must visit to Mutsy as the new collection we saw in Koln is now finished and been added to and with great customer service and no national accounts this range is just awesome. I’m very excited about the launch of the BabyStyle Egg. Social media has been very positive so I cannot wait to get to see the finished product and get it on my shop floor. It will be nice to be able to see some of the new European suppliers like Peg Perago and see what products they will be bringing to market since they are no longer with M&P This year one of the main product categories I will be looking for will be decent affordable complete bedding ranges and I am hoping to find some new products that offer decent mark-up - probably gifts or bedding, or maybe some own range products would be nice. I have a few ideas in my head if anyone would like some suggestions. I have been asked before for my ideas on designs which were very profitable for the company so maybe this time I will get paid.

I wouldn’t miss this show, it is our only UK trade event, where as an industry we can all meet, see great product demonstration, view new fabrics and colour-ways coming through and catch up with friends old and new and most importantly stop by the Nursery Today stand to say hello and catch up with the team.

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Independents cannot afford to miss Harrogate any year, especially not this year. So many new, smaller companies will be showcasing unique, interesting products – the aim for us should be to stand out. What makes us different to the nationals? What makes people come to small businesses?

Get to Harrogate, I’m there the entire time representing the NSG, looking forward to meeting you all, networking, building and of course business wise, getting the newest, best products onto my shop floor for my fussy customer base. With our support, this show can be super successful.

Stands not to miss…Mee-go, Emmalunga, Venicci, Bébécar, Rosy, of course iCandy (their own eye candy Jason)and plenty of people walking around including me.

place carrier over your head.

separate the two loops.

place one arm through each.

It’s good to talk!

Contact Penny Franks for a chat on 01442 289947 penny@lemapublishing.co.uk if you would like to be included in our next issue.

www.2012ltd.com • info@2012ltd.co.uk Tel (01202) 303 777

Focus Regular Sun,Retail SandProfi & Sea le

With more than £1.7bn in annual sales, Shop Direct are proud to be the UK and Ireland’s leading multi-brand digital retailer, delivering 48 million products every year to four million customers.

Penny Franks had the pleasure to question their nursery buyer, Jenny Brooks, to find out more.

The direct route Can you tell us a little about Shop Direct - you represent many brands, how do you operate across all of these?

We do have some fantastic brands under the Shop Direct umbrella including our flagship brand Very.co.uk and Littlewoods.com. Nursery plays a great role across all our digital department stores and we buy across all the brands.

What about your role? How do you source those fantastic new nursery products/brands?

Every day is completely different and

86 nursery today

that’s probably why I love my job so much. I’ve been with the business for 14 years now, the last six spent in my current role as nursery buyer. On a daily basis I’m visiting UK suppliers, seeing and selecting new products. We source a lot of our own label product from across the world so I can spend anything from a few days to a couple of weeks visiting factories and our sourcing offices.

Trade shows are invaluable to us in sourcing new brands and seeing new product innovations coming through into the market but it’s also important to

see what the customer wants. We visit a lot of baby shows and hold customer research initiatives to find out what brands and products are close to the heart of our customer.

How important are brands to you?

Brands are a huge part of our business - as a total company we offer over 1,000 famous labels. Nursery is no different we have over 100 brands that sit under the nursery team and we’re always on the lookout to grow this. In the last six months we’ve been on a real drive to give the customer the brands she wants and have just launched with some exciting new brands including Silver Cross.

What about new companies. How do they contact you? Are these just as important to you as established brands - these can offer some great innovation and refreshment into the nursery sector. What onus do you place on new products that we see entering the market?

New brands and product innovations are often the things the customer wants most - especially if it’s aimed at making parenting easier. Sometimes it can be difficult for new businesses to launch with larger retailers but we look to make this as easy as possible. Many new brands contact me directly or through LinkedIn.

The nursery industry is very friendly and often contacts are passed on by other suppliers.

What type of social media activity do you run to draw the consumer to your sites? How important is social media to you?

Very.co.uk offers a more social buying experience which I think is why we’re a good partner. We have a great customer following on Facebook and Twitter and they absolutely love our blog, which features the latest style, celebrity and lifestyle news. We update our website on a weekly basis showcasing new products and promotions and also have our apps that give our customers a more interactive experience.

And general awareness - do you run regular media campaigns?

We hold our baby and toddler events every six months which is aimed at pulling together all our great products and brands for the customer. We work with marketing agency Capture who help us run online events, which include marketing across national press, Woman’s Weekly magazine, our own Very.co.uk magazine and a lot of on-site activity including gift lists, celeb features and much more. Our next one is in March which will be a well-timed campaign in the run up to the royal baby.

“Trade shows are invaluable to us in sourcing new brands and seeing new product innovations coming through into the market but it’s also important to see what the customer wants.”

Is there a particular brand (Littlewoods, for example) that works well within Shop Direct when we look at the nursery sector? For example, would you say one is more of a destination site compared to another?

Very.co.uk is our fastest growing brand and has a perfect target audience for mums to be. Miss Very, our target customer, is aged 25-35 and we’re focused on making the brands she loves affordable. Our credit options help her spread the cost of the those things that every parent needs and include Take 3’, which allows shoppers to spread the cost of their purchases across three monthly, interest-free payments and buy now pay later.

What type of online promotions do you run?

We aim to offer the customer value for money in every purchase they make. We have a compelling product range that is competitively priced and includes exceptional service. We do run promotions throughout the year, often relevant to the customer’s needs, whether it’s bundle offers, multi buys or just great discounts.

Are you noticing any particular consumer trends within the nursery sector at present?

There’s always something exciting happening in nursery and it’s such a diverse product range. Within bedding and home accessories there seems to be a definite trend towards greys and whites we’ve just launched our Cloud range for own brand Ladybird across nursery and clothing, which is proving a great success.

We’re seeing a lot of innovative products come through in car seats and pushchairs.

Our customers are definitely looking for unique features and functionality in all of their purchases.

Would you say parents are starting to change the way they shop?

Most definitely. Our customer is becoming increasingly digital – online now accounts for almost 90 per cent of sales compared to 58 per cent just five years ago. And she’s shopping with us whenever and wherever she goes. Mobile is now our biggest single sales channel.

Customers are browsing on their mobile phones on the commute to work, ordering from their PC/laptop over lunch and researching in front of the TV on their laptop.

Do you have a particular product category that is performing well for you at present?

I’m pleased to say all our categories are performing well at the moment – they’re all exceeding our plans. The biggest

growth is coming from nursery accessories driven by our broader offer growth in areas such as bath-time, changing, monitors and feeding. Pushchairs is the next biggest growth area. We’ve launched some great new brands in the last few months including Joie, Mothercare, Bababing, Angelcare, Silver Cross, Kub and Little Acorns.

How do you find products, do you visit any nursery trade shows, both here in the UK or abroad?

Cologne is probably the most crucial trade show for us. It’s a great chance to really see the breadth of brands and make contact with new suppliers. It’s also great to see the award winners in the innovation hall.

Harrogate is coming up in the next few weeks and is great because more of the team can get out of the office to see new products coming through and meet up with potential and existing suppliers.

As a team we work closely with the toy buyers who attend the toy fair, Hong Kong trade fair and Nuremberg – we’re always picking up opportunities for each other.

Is there any news you can tell us about the future - are you looking to expand upon your existing nursery product offering?

We have some huge growth plans over the next few years and have already made great strides towards this. We’ve just re-launched our Ladybird ranges and our branded offering is rapidly expanding.

We’re also investing a lot into the customer journey and making life easier and more affordable for our customers to shop.

And a little about yourself - what is the best part of your role at Shop Direct?

The best part of my job is that no day is ever the same. I buy such a breadth of products that there’s always something new and innovative to look forward.

The other part of my job I love is satisfying the customer. Planning for a family is such an important part of people’s lives and you want to buy products to give your baby the best start in life. It’s great to to read the customer feedback on reviews or see one of your own pushchairs being wheeled down the street - it’s a nice feeling to know we’ve been a part of that.

10

CELEBRATING

congratulations

Ten Years

ANNIVERSARY Join the team in Hall M Stand 24 and share our cake!

Special Feature Retail Technology

The Psychology of Imagery

By David Fairhurst

I If like me, you are getting on a bit, you will remember a time way before the Internet, online shopping, video surveillance on every street corner and the predominance of social media.

Back then, attention spans were vastly longer than today, because there was less visual stimuli, less data to assimilate, less demand on our waking hours.

88 nursery today

f you keep abreast of the latest research, you’ll know the influence of social media especially is making everyone less focused, more data hungry and less able to tolerate any piece of information which isn’t immediately understandable.

Attention spans have, over the space of not more than 25 years, dropped from an average of 12 minutes to around 5 minutes (some would say even this is being overly generous with the Twitter generation) http:// goo.gl/JIEtG7 Don’t forget, we’re not just talking about teenagers here – the vast array of information available to all of us constantly on the Web is re-writing and interfering with the capabilities of our brains, social media combined with smart phone usage being particularly influential in this respect.

We’ve all heard the phrase ‘a picture is worth a thousand words’, never more is this true than when trying to trade online in an age when every second has so many demands on our attention.

Which neatly brings me round to writing about website imagery and why every online retailer needs a clear understanding of the modern, connected generation psyche in order to get the very best results.

The data hungry generation The average age of new mothers in the UK has been rising since the mid 1970s http:// goo.gl/2nE2L6 and now stands at around 30 years. This means the very people nursery businesses are trying to sell to are the same generation which has grown up having the use of the Internet. During those critical teenage years, the nursery sector’s core client base grew up when most of the social media channels we all now take for granted were first launched.

To effectively present to your core market for a nursery business, you therefore have to cater to the shorter attention span generation, using imagery and interactive content to keep attention on-page, inform in

the most efficient way and combine this with tried and tested layouts to make sure users understand what you are offering.

Quality is paramount The type and quality of images are paramount in an online store. For a moment, remove yourself from the role of business owner and put yourself in the mind set of someone searching for a product online. Would you buy from a website which had poor image quality or the sizes of the images didn’t allow detail to be seen? If you’re answer is a resounding

clearly convey what each page is focused upon. Spurious detail and marketing imagery which doesn’t directly sell the benefits and capabilities of the product should be minimised as this is just distracting from purchase decisions and robbing all of that valuable, short-lived attention span.

As an example of this, T Mobile used to employ images of Catherine Zeta Jones using one of their phones. This, you would think, is a great marketing ploy.

Catherine Zeta Jones has, after all, one of the most instantly recognisable faces

We’ve all heard the phrase ‘a picture is worth a thousand words’, never more is this true than when trying to trade online in an age when every second has so many demands on our attention ‘No’ then you’re with the majority, but there are so many more effects imagery on websites have on us.

Higher value goods inherently have an emotional attachment when it comes to purchasing decisions and this is even more relevant when we’re talking about nursery goods. Getting the right stroller or baby seat can be a hugely emotional decision for any parent, which means it’s even harder to persuade someone to purchase via a website, where there is no physical contact with the goods.

To give your eCommerce website the very best chance of converting a sale of these big ticket items, product imagery must be of the very highest quality and trigger the right responses from potential purchasers.

Nailing down user intent Images on every page in the website must

on the planet and as we live in a world obsessed by celebrity this seems like a sensible marketing decision. Users of the T Mobile website however were exasperated – having a beautiful face on the page did nothing to show the capabilities of the phone or give any useful information on the phone’s suitability for users. http://goo. gl/qg7zqI. In this case, the designers of the website imagery didn’t factor in the intent or psyche of website users, who just wanted to see detailed images of phones in order to make a purchasing decision.

Go to the T Mobile site today and you will see big, clear images of phones even on the homepage, with fast, easily digestible information on all of the products available. No opportunity is missed to grab attention and to convert a browser into a purchaser, which is how

David Fairhurst, Head of Creative Online Marketing, Intelligent Retail. David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London. Tel: 0845 6800126

every retail website should be.

When to avoid stock imagery Stock imagery can be useful in the design of a website, however its use can seriously detract from the message that you are trying to get across to a website user, especially on product and category pages in an eCommerce website.

For maximum conversions, stick to clear, detailed product images which are zoomable, product videos and 360 degree imagery to give the maximum impact for users and keep attention at optimum levels, this pays massive dividends when it comes to persuading people to click on that all important add to basket button!

The subject of using pictures of people in websites is a very contentions subject and one which requires a lot of thinking about to get best effect.

The effect here of the correct imagery can be massively positive

and the use of the wrong imagery catastrophic, so beware.

Online retail websites rely so much on trust to promote purchase that stock imagery can have a damaging effect here – put yourself in the shoes of your purchaser and think if you would trust a business which hasn’t made the effort to try and engage with its customers, using stock images where high quality, unique, believable images would have worked so much better.

If you really have to include photos of people in your website then keep these to unique shots showing functional use of the products and think about including pictures of staff so that website users know they are dealing with real people, this can be massively reassuring, will keep attention on the page if done correctly and can sell more of your products than a picture of Catherine Zeta Jones ever will.

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COL I N

S

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AR UL

PATTI

This issue Colin Pattison takes a look at HINF

ON

RE

Time to be Fair I

have talked many times in these articles about ‘the fair season’. A lot of pressure is put upon both suppliers and buyers, working to arbitrary show dates, to launch new products, move samples from one place to another around the world, and then launch the products into stores. When next year’s Toy Show dates where announced recently, a particular crisis emerged, with the dates for the UK and German (European) toy trade fairs clashing. This does happen once every five to ten years, and we expect an announcement from the UK fair that they will change dates slightly next year to enable samples and staff to be whisked from one show to the other (overnight) shortly.

In the nursery market, we have a less cyclical market, and to a certain extent the shows are more spread out. We still get clashes between the Cologne fair and the American fair, but to us in the UK this is not such an issue. The only UK nursery fair is Harrogate and this is perfectly timed in the opposite half of the year to the European and USA shows, which gives us all an excellent opportunity to get together and discuss how the market is doing. This is now the next big event in our calendar. I have always held that all parts of the industry gain from holding and attending a UK fair once a year, and luckily we are now in the position of only having one fair, at a time far enough apart from other fairs to give it purpose and credibility. Not supporting the UK nursery fair seems to me to be a very short-sighted approach.

So, what am I hoping for this year?

Well, firstly there will be new product.

Many small independent retailers do not make the trip to Cologne and many are also ignored by the major suppliers. Representatives cannot call on all retailers, and if the major suppliers 90 nursery today

The only UK fair is Harrogate and this is perfectly timed in the opposite half of the year to the European and USA shows, which gives us all an excellent opportunity to get together and discuss how the market is doing

do not call on these retailers then they will not see the new products launched in Cologne. These retailers still need new product and go to Harrogate wanting to find new and saleable items to put into their stores immediately.

For smaller suppliers in our trade, the Nursery Fair is a very cost effective way to meet current customers and show them new products, as well as talking to new potential customers.

Feedback from potential customers who do not turn into purchasers of a product is also vital information for future new product development.

This year’s Harrogate will be a great opportunity to investigate potential new suppliers. A large proportion of the exhibitors are new, including some major entrants into our market, Peg Perego are the most noticeable, having been one of the original suppliers to Mamas & Papas they are now free to supply the market directly. Many of the early best sellers in the Mamas & Papas range, as well as the enormously successful fabrics came from Peg, worth a look.....

More nursery retailers are spreading into the nursery toys area, and this is reflected by the continued growth in the number of toy manufacturers exhibiting in Harrogate as well as the traditional toy fairs. Just looking at entries to the Nuremberg Toy Fair new product awards gives an indication of the cross over. This year’s winner Roll Around Rattles is from Skip Hop, a company, which through its UK distributor now known as Maguari has exhibited at Harrogate for a number of years.

The judges commented – “A pleasant material, pretty colours and shapes and lots of ways to hold the Roll Around Rattles – you just have to reach out and grab them. And if they drop onto the floor, they jump back, but quietly, which is a real treat for the parents.

The Roll Around Rattles help with motor development of the little ones.”

Harrogate is also about the

‘businesswomen’ who reach the market.

This year The Hub in Hall H will feature a number of companies with great ideas that have been brought to the market.

Good buyers know that the mix of products in store is key to profitability.

A range of products not available from larger competitors emphasises the specialist credentials of the independent store, and has the potential to make a larger percentage contribution to profit than some high profile low margin brands. Time spent building a range of accessories could be of great benefit.

As part of the build up to the Harrogate International Nursery Fair, I have once again acted as a judge on the BPA Concept and Innovation awards.

We had a very strong set of entries this year, from established brands wishing to highlight their ability to develop innovative new products, to an ever growing group of parents and inventors looking for help and advice in taking their idea to the next level and hopefully seeing it through to a product which helps other parents in the future.

The first stage of this process is to sift through all the entries, nearly 100 this year, and select a group of entries to go forwards to the ‘Dragons Den’ style selection day. This is a paper based exercise, with each judge viewing a detailed entry document, and supporting material for each submission. Clearly the need here is for a good presentation, an understanding of the need for the product and its marketability. Eight products were selected for viewing this year.

It may be worth saying at this stage that if you are thinking of entering your new innovative product or concept of a new idea, think very carefully about which category to enter. Innovation is a product which shows a clear step change from its competitors, as such the judges expect to see a product which is close to being ready to launch. My questions are normally around how it works, retail pricing, channels to market, launch

More nursery retailers are spreading into the nursery toys area, and this is reflected by the continued growth in the number of Toy manufacturers exhibiting in Harrogate as well as the traditional Toy fairs activity, and anticipated volume, the winning products are nearly always seen either as final pre-production samples or first/trial production models. An entry into the innovation category that does not include a sample of the product is unlikely to progress.

Concept products are at a much earlier stage in their development. They are normally an idea for a product.

Sometimes these come from major brands, sometimes from students and most often from parents, who have experienced a problem with their children and created a solution which other parents have commented upon, hence encouraging them to think they have a marketable solution. As such, we may see a drawing, possibly some production ideas, and a prototype.

But the product is unlikely to be at production stage. As such my interest is much more focused around how the product will work, why the inventor believes it will sell, and very importantly can the inventor get the product to the market at a price which will sell.

The judging team consists of technical experts, and people who work in the industry, retailers and marketers, and this year we were joined by Tom Pellereau, who as well as winning the BBC’s The Apprentice competition in 2011, has now launched a number of innovative products, including items which he sells in the nursery trade. This team viewed presentations from each entrant. We tried products, we looked at drawings and pre-production samples and we drilled down into the entrant’s business plans, asking lots of questions.

As a result of this day, four finalists now get the opportunity to present their products via a free stand at the Harrogate trade show this month.

The four finalists have already benefitted from pre-show publicity.

Most readers of this magazine should already know who they are and what they are showing.

The opportunity to present their products at the trade show is a great shop window for the finalists.

Over the years some finalists have used the opportunity to launch the product to the trade, others to gain free research. Many have also networked and used the show to find help and advice to take their products to the next stage. At the show I will be looking for the finalist who uses the exhibition space best.

This does not need to be expensive point of sales and samples. All entrants have access to a monitor, so can produce a very cost effective presentation of the development so far. Visitors go to trade shows to see new things, to meet with current suppliers and to network. Most will be happy to look at a presentation and give a view on this. I would urge all four of the finalist to take advantage of this to the maximum.

I always look forward to the Harrogate nursery fair, judging from previous experience, independent retailers are happy to support the fair and I see no reason for this to change this month. I look forward to a busy and profitable show. See you there.

Colin has worked in the Toy and Nursery trade for over 20 years both as a retailer and supplier. He is now an independent consultant advising on sales and marketing issues. He can be contacted at colin@colinpattison.com or by phone on 0773 8568 191.

Focus Safety Testing

Take the test W It’s the unseen aspect of commerce but what goes into safety testing?

hen parents or indeed anyone goes into a shop to buy an item, it probably does not occur to them that their purchase has almost certainly gone through a rigorous testing process before it gets anywhere near the shop’s shelves.

Yet there is a whole raft of companies charged with testing products to ensure that they are safe for customers and their children to use.

Keith Richards is consumer technical manager for UL, a company that has been working for a safer world since 1894. He says: “We work hard to protect our children and attending exhibitions provides a great overview and insight into innovative and exciting industries.

“We are different from other testing houses because there is total confidence in toy, nursery and children’s product quality and safety is essential to brand acceptance in the global market.

“With unmatched industry expertise, a worldwide network of accredited laboratories, and active involvement in the development of international safety standards, UL is uniquely positioned to help our customers mitigate risk, comply with regulatory demands and efficiently access the global market.”

Claire Franco is technical consultant to Bureau Veritas Consumer Products Services, a leading global provider of compliance and quality assurance services to the nursery and children’s product industry.

She said: “The childcare products category encompasses a wide variety of goods ranging from safety barriers to cot beds, through to strollers, bathtubs and high chairs. As a

Picture courtesy of UL 92 nursery today

retailer, brand or importer of juvenile products, you need to ensure that your products are safe and comply with the stringent standards (national, European and international) related to them.

“Furthermore, public opinion is, understandably, very sensitive to any news related to the safety of young children and any product recalls or quality problems could be expected to cause bad publicity to a brand or retailer. One of the best ways to prove the compliance of your childcare products is to have your products tested by an accredited laboratory such as Bureau Veritas.”

There are some changes coming this year that manufacturers need to be aware of although they are more for those companies that make toys.

to be safe under the General Product Safety Directive. This is the responsibility of the person placing the product on the EU market. The easiest way to demonstrate that your product is safe is by conducting testing either to European standards when they exist or against the General Product Safety Directive when no specific standards apply. For example, for corner protectors for use on a coffee table, there is no specific standard. Therefore, the product would be tested directly against the General Product Safety Directive using the most relevant test methods, technical knowledge and data available.

“The General Product Safety Directive doesn’t require testing to be conducted. However, legally, compliance to the Directive is required. Therefore if the responsible person can

“We work hard to protect our children and attending exhibitions provides a great overview and insight into innovative and exciting industries.”

Keith Richards, consumer technical manager for UL It is not an area that concerns BRIO. “We actually test our toys against tougher standards than the law demands,” said Kristien Harris of Marbel Toys. “To be exact, we test our toys up to 25 per cent more than the law demands. For example, when it comes to mechanical safety assessments we use greater heights when carrying out drop tests and use greater pressure than required when performing load tests.

“Children love to put things in their mouths, it’s simply part of their development. So naturally, we test our paint against the highest safety standards and only work with nontoxic colours that are free from metals and phthalates.

“Another benefit of these colours is that they age beautifully – making them perfect playmates for future generations too.”

Back to Claire Franco on the different tests undertaken on nursery products: “The most common tests look for small parts, sharp points/edges and hazardous openings which may cause entrapment. However, many standards also contain stringent dynamic tests such as the irregular surface test on strollers where a stroller is loaded with a 15kg mass and a shopping load in the basket and placed onto a moving conveyor belt where the stroller passes over various size metal undulations for 72,000 revolutions.

“The strength of a baby carrier would be tested by loading the carrier with a test mass (usually 15kg) and then bouncing the carrier (on a wooden torso) up and down 50,000 times.

There is also an impact test for safety barriers where a 10kg impactor is released into the safety barrier at various points to check the security of the barrier. For cots, a 10kg impactor is dropped at various positions on the cot-base to check the strength of the slats. Other childcare products such as harnesses and reins, changing tables, bed guards, play pens, Moses baskets, soothers and feeding/drinking equipment all have specific tests applied to them in order to check their safety.

“The rule is that all products sold on the EU market have

demonstrate safety in any other way, they are free to do so.

However, this requires deep technical knowledge, a thorough understanding of how the product would be used/misused (and any associated consequences) and a very tight control of the supply chain.”

Three testing tips - what to look for when it comes to testing: • Do your homework first. Get a copy of the relevant standards, legislation and guidance documents so you understand the basic requirements.

• Build a relationship with a competent accredited laboratory who has knowledge of the product types and the market you are supplying. They will be able to provide advice and guidance regarding potential issues with your products at development stages before you incur costs from manufacture.

• Talk to your suppliers and get as much information and certification from them as possible, regarding material compliance with legal requirements.

Bureau Veritas Consumer Products Services: the leading provider of safety, compliance and quality assurance services to the nursery industry At Bureau Veritas, we support a wide range of nursery clients, from start-up companies to large importers, well-known brands to global retailers, with their safety, compliance and sustainability needs. Through our UK laboratory and global network, we have the scope and capabilities to support your business wherever you need.

Physical, Analytical and Flammability Testing (Childcare Products, Toys, Textiles, Furniture, Electrical) Technical & Regulatory Consultancy

Contact our UK testing laboratory: e: Bvsales@uk.bureauveritas.com t: +44 (0)1925 854 360 w: www.bureauveritas.co.uk/cps a: Bureau Veritas Consumer Products Services UK, 31 Kingsland Grange, Woolston, Warrington, WA1 4RW, UK

Chemical Management Solutions Safety Assessments Inspections & Audits Seminars

Focus UL

Working to protect our children UL is a premier global independent safety science company with more than 120 years of history. Employing more than 11,000 professionals in more than 100 countries, UL has three distinct business units - UL Commercial & Industrial, UL Consumer and UL Ventures - to meet the expanding needs of their customers and to deliver on their public safety mission.

U

L Consumer Products provide independent quality assurance testing, audit, inspection and responsible sourcing services for the consumer products industry.

With global capability and expertise across a wide range of products including toys, books, premiums and licensed goods, UL has extensive experience in helping to develop, implement and maintain customised quality programmes.

As an independent provider of third-party testing, audit, inspection and responsible sourcing services, their experts are available to help answer questions about product compliance and international safety standards and regulations. UL’s full cycle quality assurance solutions can help mitigate supply chain risk, providing confidence in product safety, quality and performance throughout its lifecycle.

Product safety and quality is absolutely critical for toys and children’s products to safeguard consumers and protect brand integrity - often a company’s most valuable asset. Ensuring all goods meet safety and quality requirements such as the European Toy Safety Directive, as well as any brand specifications, is vital for both manufacturers and retailers.

Quality is an intrinsic component in providing total customer satisfaction, ultimately helping build consumer trust, brand loyalty and secure market share. Customer perception of quality ranges from tangible benefits such as the physical performance and durability of a product through to intangible elements such as sustainable sourcing and ethical business practices of supply chain members. UL’s partnership 94 nursery today

approach helps clients retain greater visibility and control of supply chains whilst encouraging suppliers to adopt good manufacturing practice, minimising potential quality issues and reducing the risk of costly product recalls and returns.

For more information on how UL can help mitigate supply chain risk and safeguard the reputation of your brand, please contact QAenquiries@ul.com.

Web: www.ul.com

Interesting Facts: • UL employs 11,000 professionals in more than 100 countries • UL was first founded in 1894 • UL published its first standard in 1903

Focus Bureau Veritas

Offering a complete solution Bureau Veritas Consumer Products Services is a leading global provider of compliance and quality assurance services to the nursery and children’s product industry. Founded in 1828, the Bureau Veritas group has more than 67,000 employees in 1,400 offices and laboratories, located in 140 countries.

At their fully-operational UKAS accredited testing laboratory in Warrington, Cheshire, Bureau Veritas have been offering reliable service delivery, friendly customer service and recognised technical expertise for over a decade

A

s a retailer, brand or importer of juvenile products, you need to ensure that your products are safe and comply with the stringent legislation related to them. Furthermore, public opinion is, understandably, very sensitive to any news related to the safety of young children and any product recalls or quality problems could be expected to cause bad publicity to a brand or retailer.

At Bureau Veritas Consumer Products Services, they provide a complete solution to the nursery and toy industry from product concept to store-shelves including product testing, safety assessments, regulatory consultancy, product inspections, chemical supply chain solutions, social and factory audits, sustainability services and global market entry solutions. They help their clients improve their supply chain, as well as checking that their products meet the relevant regulatory standards. They support a wide range of clients, from start-up businesses to large importers, brands and global retailers. With their extensive global network of nursery products and toy laboratories, they have the capabilities to test their clients’ products wherever they need to.

At their fully-operational UKAS accredited testing laboratory in Warrington, Cheshire, Bureau Veritas have been offering reliable service delivery, friendly customer service and recognised technical expertise for over a decade.

They can perform a wide range of compliance and safety testing - physical, mechanical, flammability and chemical to EU regulations. Also, outside their UKAS accreditation, they can test strollers and push chairs to US, Australian and New Zealand regulations. Their technical experts have decades of experience in the field of quality assurance for juvenile products and can assist you with your compliance needs. The categories of products they can test include home safety products (safety gates, fireguards), wheeled child conveyances (prams, strollers), baby carriers, cots and children’s beds, bathing and changing units, high chairs, swings, cradles, feeding equipment, soothers, harnesses

96 nursery today

and reins. They can also test baby sleep bags to the BS 8510 standard.

Their UK experts sit on several juvenile products technical committees, ensuring they are always up-to-date with the latest changes in regulation and test methods.

Bureau Veritas Consumer Products Services are a member of the Baby Products Association.

Email: bvsales@uk.bureauveritas.com Tel: 01925 854 360 Web: www.bureauveritas.co.uk/cps

Interesting Facts: • Bureau Veritas was founded in 1828 • Employs an astounding 67,000 people • UKAS accredited • 1,400 offices and laboratories • Located in 140 countries

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Focus Home Safety

Safety first, last and always Retailers stock stair gates to prevent falls down stairs; electrical socket caps with special covers to stop little fingers exploring the home’s power supply and devices to stop drawers being pulled open and out.

I

n recent years people have become more and more safety conscious and it is not just the fear of falling foul of ambulance-chasing lawyers. A few adjustments can make a huge difference to our well being. The changes would allow us to avoid accidents befalling not just us but young children and ageing parents and grandparents and we can spend our time enjoying each other’s company rather than fretting during long waits in Accident and Emergency Departments.

Those most at risk from an accident in the home are young children, nought to four. Falls are responsible for the majority of non-deadly accidents while the highest number of fatalities is due to fire.

Most of these incidents are preventable through increased awareness, improvements in the home and greater product safety.

colours that are free from metals and phthalates.

“Another benefit of these colours is that they age beautifully – making them perfect playmates for future generations too.”

Roger Cheetham, the managing director of Clippasafe, told us: “Child safety in the home gets a lot of publicity.

However, parents are not necessarily more likely to address these concerns, they tend to wait until an accident has already occurred and then take measures to avoid it happening again.”

Roger points out: “Our cupboard and drawer locks, socket covers, fridge locks and multi-purpose locks are our most popular items. Young children are extremely curious and can’t resist opening cupboard doors and drawers.

“We have seen growing demand for our edge guards and thicker padded corner cushions lately. Tots regularly take a

Summer Infant SSSS Summer Infant prides itself on having the best infant bedrail on the market. Not only is the Grow with be bedrail a universal fit for divan and slated beds but it also folds down for easy access to the bed or to change the linens. The rail accommodates cot bed mattresses from 70cm to a standard single at 90cm. Suitable for use from 2 years right up to five.

In addition to the single bedrail range Summer Infant also has two double bedrails for use when the child’s bed is not against a solid wall.

Web: www.summerinfant.co.uk

“Safety gates remain our most popular product, and while they’ve always been a popular choice for safety conscious parents, the technology has advanced dramatically” Keith Brealey, the national account manager at Safety 1st, Keith Brealey, the national account manager at Safety 1st, told us: “If you looked back at the nursery industry five years ago, the Home Safety market represented only a small fraction of turnover in the industry. Now that’s all changed.

“These days, you can walk into any nursery retailer and find eighty plus products dedicated to safety around the home, with even the big supermarkets supplying products.

Parents have definitely become more safety conscious, and the market has expanded to meet demand for innovative products that will protect children.

“Safety gates remain our most popular product, and while they’ve always been a popular choice for safety conscious parents, the technology has advanced dramatically.”

Pav Dovedi who runs Little Temptations in Chatham, Kent, said that parents are concerned about mattresses.

“They ask if they have a Kite Mark, are they tested to British safety standards. They tend not to ask specific questions about safety but they do ask for certain things that they have seen online.”

Kristien Harris of Marbel points out that: “Children love to put things in their mouths; it’s simply part of their development. So naturally, we test our paint against the highest safety standards and only work with non-toxic 98 nursery today

tumble when they are learning to walk so it’s a good idea to protect the sharp edges.”

Georgiana Brown of Prince Lionheart told us: “Crawling, rolling and newly cruising toddlers are not yet aware of the many hazards in a home and cannot avoid bumps as they explore and embrace their new found freedom.

“More adventurous toddlers seem to seek out any hazard.

Our adjustable stove guard protects youngsters by putting a heat-resistant barrier between cooker tops and little fingers, stopping them touching the flames or grabbing pan handles.

The cooker guard is easily attached with double-sided tape and removed when no longer needed.”

Retailer Lorraine Rossi of Nurseryland in Wakefield, Yorkshire, says that in her experience people who come into the shop do not ask specifically about the safety of the merchandise. “Because of the line of products we sell, they assume they are safe,” she says. “They do on occasion ask about mattresses – do they contain chemicals? But ordinary product lines, no.”

Rachelle Harel of BreathableBaby said: “There is a growing awareness for safe sleep and traditionally that has been as an infant in a bare cot, with nothing else inside the cot with them. BreathableBaby mesh liners offers a parent

a safer alternative to the traditional bumper – they are not a bumper, but a completely safe liner which is made of breathable mesh fabrics that a baby can breathe through with no restriction.”

Data from Gfk shows that “The total safety products market is worth £30m annually. Though, the last 12 months saw a downturn of 2 per cent in value and volume but 2015 got off to a more positive start.”

Interesting Facts: • Stair gates were voted the most useful baby product in a 2014 Rospa survey.

• A three-bedroom house built today must have at least 38 electrical sockets, more than twice as many as 30 years ago.

• More than a million children under 15 have accidents in and around the home every year, for which they are taken to A&E. • Those most at risk from a home accident are the 0-4 years age group.

Cheeky Rascals - Lascal WWWW KiddyGuard by Lascal now has three distinct stairgates and price points across its range. From the entry level Assure, mid-range Accent and top of the range Avant, each one offers a sleek, space saving design and the best in safety and quality.

KiddyGuard Assure – RRP £79.

The Assure rolls on to a simple spindle when it is not in use and can fit any opening up to 100cm. It opens and closes with one hand and can be set to lock automatically or manually. Available in white.

KiddyGuard Accent – RRP £99.

The mid-tier Accent also fits openings up to 100cm wide and offers lots of fitting flexibility. The mesh screen rolls back in to a wall-mounted casing when it is not in use.

Available in black or white.

KiddyGuard Avant – RRP £130.

Perfect for the larger home, Avant can fit openings up to 120cm and has an innovative timer lock. Parents twist the timer’s dial, which then allows up to 45 seconds for them to pass through before it automatically locks in place – great for one-handed operation.

Available in black or white.

Clippasafe XXXX Clippasafe are adding some new and exciting products to their already extensive home safety range and additional products for their Out & About and Travel categories.

As soon as they are mobile, curious toddlers and youngsters like to touch, lean on and hang from anything they can get close to in the home. It’s their way of exploring their surroundings, but it can be highly dangerous as large items of furniture can easily topple and cause serious injury or worse.

Clippasafe’s Anti-Tip TV and Furniture Straps secure these potentially dangerous objects and prevent them from falling. They will be available to order from March onwards and will retail at £4.99 and £3.49 respectively.

Clippasafe are also adding to their range of corner cushions, with their new design for glass top tables and shelves. The Glass Top Corner Cushions will also be available from March onwards and will retail at just £1.99 for a pack of four.

Tel: 0115 9211 899 Web: www.clippasafe.co.uk

Tel: 01730 895761 Web: www.cheekyrascals.co.uk

Hippychick

TTTT

Dream Tubes sets from Hippychick are the ultimate solution to overcome the issue of young children falling out of bed. Each set is a revolutionary, high quality and easy to use bed guard that provides a safe and secure night’s sleep for a child moving from a cot into a cot bed or single bed.

Available in either single or double sets – one or two long sturdy inflatable tubes fit snugly into the pockets of the specially designed soft cotton sheet making a soft cosy barrier to stop a child falling out of bed. Dream Tubes can be used on any standard sized single or cot bed.

For younger children, Bumpsters are sets of padded bumpers that wrap around the individual bars of the cot, rather than the whole cot, to provide cushioned protection.

This simple design change means that Bumpsters give the same softened protection as a traditional bumper whilst still allowing air to freely circulate through the cot, instantly removing the big safety concern parents have had in using traditional bumpers.

Tel: 01278 434440 Web: www. hippychick.com

Maguari

SSSS

The ‘milk temperature guessing game’ will soon be a thing of the past thanks to Maguari’s 37° Thermoband - a clever, new, flexible silicon band which simply and categorically confirms when baby’s bottle is the optimum and safe temperature for feeding. The 37° Thermoband fits most makes of glass and plastic bottles and is used as a temperature indicator, thanks to its clever colour-changing technology. Whether warming milk up or cooling it down, the colour green indicates that the milk is the perfect temperature for baby, removing any doubt or worry that it’s too hot. This simple idea takes the guess-work out of checking baby’s milk and banishes the messy, age-old process of shaking milk onto the wrist. For babies who go to nursery or day care, the bands can be personalised using ball point pen, to indicate a child’s name and any health or allergy information. This information can be removed during cleaning or made permanent by simply placing the band in boiling water for five minutes. Dishwasher, microwave and steriliser safe, the 37° Thermobands are BPA free, FDA approved and EN tested.

Tel: 01293 592170 Web: www.maguari.com nursery today 99

Focus Chicco

Chicco’s rise continues Chicco, a leading global nursery and toy brand, part of the Italian powerhouse Artsana Group, has started 2015 in style with another record year behind them.

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t’s clear that Chicco is a firm favourite with the UK’s parents and babies, and becoming the most trusted and loved brand when it comes to families making the right choice for their new additions.

The results delivered by Chicco in 2014 are excellent, and show how the investment in the brand, the product portfolio, people and retail partners is delivering a significant return.

The company’s sales finished 17.4% up compared to 2013; a huge achievement, even more so when compared to the nursery market which grew just 3.2%, while the toys market was only 4.4%.

And 2015 has already showed signs of accelerating. The first two months have witnessed a staggering sales growth of more than 30%, which is a fantastic start to the year. All of these figures reinforce Artsana’s position as the UK & Ireland’s premier baby specialist, the one brand which can provide smart expert and innovation solutions that also offer

2015 is set to be a big year for Chicco with a whole host of new innovations and fantastic products for parents and babies great value for parents and parents-to-be.

Mitch Levene, Artsana UK & Ireland’s Managing Director, is understandably delighted with these stunning performances. “The amazing success experienced last year and at the start of 2015 has been achieved during a period of enormous change. In the space of a year, Artsana UK & Ireland have introduced twenty new employees to its team.

Obviously, this kind of assimilation of people is always going to be challenging, although it is made easier when you have top talent entering the organisation, combined with very strong employees who were already recruited by Artsana.

We already planted solid foundations in prior years as part of our Five Year Plan. This came from developing brand equity and product innovation in both Chicco and Boppy. We also made huge endeavours to build strong mutual bonds with retail partners via a very clear strategy. It is definitely working as the partners testify given their profitable sales growth. We are regularly informed that Artsana are the fastest growing supplier in many independent stores and national chains.”

New innovations from Chicco 2015 is set to be a big year for Chicco with a whole host of new innovations and fantastic products for parents and babies. Mitch says: “This year we have a wide range of new solutions bolstering our existing award-winning collection.

Firstly, we’re very excited to be considered the sleep expert and have extended this range of sleep-time solutions with the 100 nursery today

launch of a brand new travel cot, Lullago. The Lullago sits alongside the award-winning and sell-out success, the sidesleeping crib Next2Me.” Lullago has already proved to be a hit within the newborn market thanks to its innovative features, which set it apart from competitor travel cots. Lullago is a beautifully compact

solution ideal for day and night. At only 7kg it is perfect for mums and dads on the move, or for moving from room to room. Its padded mattress and mesh windows offer a comfortable night’s sleep for little ones.

Never one to rest on its laurels, Chicco will be entering a brand new category for 2015 with the introduction of Cuddle and Bubble. This perfect choice for bathing and changing young ones is a comfortable space saving station that offers a 2 in 1 solution. Cuddle and Bubble is a great example of the innovative products Chicco prides itself on introducing.

As well as entering this new category, Chicco will also focus on the category of which it is already the brand leader: walkers, with an innovative and multi-functional baby walker. The Activity Station 1-2-3 transforms easily from a baby walker to a push along, to a ride on. These are in line with a baby’s development from six months old for the walker, nine months old for the push along and 18 months for the ride-on. The Activity Station 1-2-3 follows the baby’s growth and changes according to baby’s developmental phases from six months old to three years, which is a much longer lifespan than average baby walkers, offering great value for mums and dads.

A magical partnership Elsewhere in the range, Chicco is thrilled to introduce its new partnership with Disney. Mitch says: “We’re very excited

Fun Facts 1. Chicco is named after the owner’s first son, Enrico - Chicco was his nickname 2. One of the very first Chicco products was a feeding bottle with an innovative “no-hiccup” system 3. Chicco sells in more than 120 countries over six continents 4. Chicco’s head o ffice is in the province

As part of Chicco’s move to Borehamwood, the team has worked hard to create a brand new, impressive showroom for customers to visit and see all of the wonderful new Chicco collection. about this relationship with Disney. As the top licensor, representing 41% of licensed toys globally sold, we’re sure the range is going to be a huge success.” This partnership joins together the magic of Disney with the excellent quality and child development knowledge of Chicco. The range will encompass Disney Baby and Disney Princess, starting with 6m to 12m toys including a Snow White mirror and Cinderella spinner. Mitch continues: “The range was a big hit at January’s toy fair, so we’re looking forward to seeing its popularity grow.”

A new home and a new website As well as extending the product range to include all of these fantastic solutions, the company is settling into their new home in Borehamwood, next to Elstree Film Studios. The team are enjoying their new head office close to London, and the modern facilities offered at the Imperial Place location.

This move in part, has also meant a number of new staff

joining the Chicco team based in the HQ, in particularly across Finance and Supply Chain.

As part of Chicco’s move to Borehamwood, the team has worked hard to create a brand new, impressive showroom for customers to visit and see all of the wonderful new Chicco collection.

Many customers have already seen these fantastic facilities and plenty more are booked in for the forthcoming months.

So while you won’t see the team at Harrogate, the door is always open to the exciting Chicco showroom where you can discover everything you need to know about the brand of 2015.

Chicco are not only investing in their office, they have committed to improving their online presence with a fantastic new website. The new site will have greater visibility and enhanced product listings, ensuring retailers and consumers can have instant access to a wealth of information.

Strengthening the team Anouska Durrant – Planning Manager Anouska has more than eight years’ experience in the footwear and apparel industry, where she has been responsible for training, buying and supply chain management for worldwide distribution. She has a passion for leading change to refine and improve best practices. She said: “I’m thrilled to join a dynamic organisation where I can bring immediate and strategic value to the forecasting, planning and supply chain team. I feel that joining the baby industry is a natural move as I have gained hands-on experience with the products since the arrival of my daughter in 2012. I’m very excited about the projects lined up for 2015/2016 and I can’t wait to get stuck in!”

Damita Vaja – Finance Director Damita joined the finance function of Artsana Group UK in early December 2014. She has 16 years of experience in FMCG within the manufacturing industry. This year, Damita will be focusing on working together with the wider Artsana team to improve finance processes, with a view to driving the business forward. She said: “I’m really enjoying the challenging, fast moving and friendly environment at Artsana UK.”

of Como in Italy 5. Chicco have their very own research facility, the Chicco Osservatorio

Brand awareness across the globe It’s not just in the UK that Chicco are working hard to raise awareness of their brand and innovative product ranges. For 2015 Chicco will be an official partner of the Milan Expo, which runs from 1 May to 31 October. During the Expo, Chicco is the sponsor of the Children’s Hospitality area. Over these six months Milan will become a global showcase for 140 countries to share their best innovations, attracting more than 20 million visitors – millions of whom will see and use the Chicco product range. Anyone visiting the Expo with children will be using Chicco for feeding, changing, strollers, and many more solutions from the Chicco collection. This is an amazing opportunity for parents to connect with the Chicco brand and experience the many products available to make their lives easier.

Looking ahead in 2015 For Chicco, this year is set to be another extremely positive one as the new product ranges, supported by the fresh offices and showrooms, and a globally attractive sponsorship deal, continue to place Chicco ahead of the competition when it comes to nursery and toy innovation.

Mitch Levene concludes: “With the move to Artsana’s new headquarters and a superb light, white and bright showroom, a staggering increased investment in advertising and marketing of over 84%, a fantastically talented team and an abundance of product innovation, there is no doubt that this year will deliver even greater accelerated growth for Artsana and our retail partners. Although Artsana outpaced the market growth in 2014 by a distance, in 2015 we will be disappointed if we do not beat the 17% growth of last year.

That tells you something about the desire throughout the team that we have here. To have experienced the superb growth trend against a tough market is great news for Chicco, Boppy and the nursery and toy industry as a whole.

We are as always appreciative of the support from our retail partners in helping achieve this outstanding progress, and we look forward to an even stronger year, which will in turn deliver tremendous results for our retailers.”

For more information on Chicco visit www. chicco.co.uk or connect with the brand on Facebook at www.facebook.com/ chiccocompanyuk. nursery today 101

Focus Wooden Toys

Wooden it be good to play A life without batteries that need replacing or recharging? It’s not possible, or is it?

C

an you imagine a time when toys did not come with a whole bunch of electrical circuitry? Such a world did exist and not that long ago and could be making a comeback.

Alice Chaganis, Marketing & PR Coordinator for Bigjigs Toys, said: “With a wide variety of tech-based toys available these days, it’s easy to forget about the more traditional playthings on offer. That said we find that the majority of people have never strayed too far away from this category, and that’s largely down to the long-lasting, practical and aesthetic qualities of traditional wooden toys. Toys that deliver quality, durability and educational benefits have a perennial nature and consumers appreciate this when deciding the best value for money.”

There is wood and then there is wood. The wood you probably remember most from school is balsa. It snaps easily which is why although you might have found it in classrooms you won’t find it in toys. Kristien Harris of Marbel said of one of the firms that her company distributes: “Hape use a mixture of woods for different purposes: Schima, beech, plywood Russian plywood and basswood. They are a large company so source woods for various applications.”

Judith Dayus of Great Gizmos said: “For our Plan Toys collection, rubber trees are used that no longer produce latex. Everything from the top to the toe of the tree is used in sustainably making the toys as eco-friendly as possible. Even the sawdust is moulded to make toys and the roots are burnt to make

Want some facts?

• Research studies show that up until the age of three to six months black and white is more simulating than colours for children.

• For the first three months, your baby isn’t able to do much more than look around. This is because his vision is blurry and he sees bright, boldly patterned items best.

• Popular wooden toys in Victorian homes included alphabet bricks, sailing boats, jigsaw puzzles and Noah’s Arks.

In many homes, children were not allowed toys on Sundays – except Noah’s Ark as that is in the Bible.

102 nursery today

BigJigs New for 2015 is the beautifully-designed Sunflower Cottage, complete with gender-neutral colour scheme, 6-doll family, 27 furniture pieces and a sheet of stickers for customised decoration. RRP £119.99 The new Home & Garden Furniture Set extends imaginative play even further with 22 extra pieces to add to Sunflower Cottage or any of the other dolls houses in the Bigjigs Heritage Playset collection.

Joining the Cooking and Role Play range is the new 51cm high Market Stall with removable stripy canvas awning and eight sections for role play foods, separated by removable wooden dividers.

The three new Play Planks sets are a simple type of construction toy that are ripe for building fun. Available in natural, marine and sunset colours, these lightweight yet tough little planks can be stacked into all manner of designs, For a younger age range the colourful new 40-piece collection of Click Blocks, with assorted colours and shapes, makes a fantastic starter set of building bricks. These wooden blocks are the perfect size for little hands to grasp and stack on top of each other. They ‘click’ together firmly and can easily be detached to start a new design. Two extension packs of 20 Click Blocks are also available from the range.

Email: trade.bigjigstoys.co.uk Web: www.bigjigstoys.com

“Toys that deliver quality, durability and educational benefits have a perennial nature and consumers appreciate this when deciding the best value for money.” Alice Chaganis, Bigjigs Toys electricity for the factory – plus the excess electricity is given to the local community. Each product is then naturally coloured.”

Erica Roberts of Manhattan Toy told us: “We use different types of wood across different products. Skwish for example is made of sustainable rubber wood. Alternatively, we use European beech from sustainable sources. This elasticated bead rattle has been in the market for over 25 years and sales continue to grow.”

Alice Chaganis added: “Bigjigs’ wooden toys are mainly manufactured from rubber wood: an environmentally friendly wood harvested and then replaced as part of a renewable programme. The wood is durable and suffers very little from shrinkage, which makes it particularly suitable for producing toys.”

Kristien said of another company distributed by Marbel: “Toys get knocked around quite a bit. That’s why BRIO make our wooden toys out of beech. In addition, beech isn’t endangered and gets replanted, which are two factors that are important to us.

“Our company is focused on seeing children develop through play, but they should be able to do so in a world where we have taken responsibility for a sustainable future. Our environmental responsibility is part of every wooden product.”

When buying toys or playing with them, some adults cannot help but be transported back to their own childhoods. Alice told us: “Parents, and grandparents for that matter, are often keen to purchase traditional wooden toys because they themselves have fond memories of playing with such a toy. They appreciate their timeless nature and the imaginative play value that a child gets

from a more simplistic toy.”

Erika added: “Sales of wooden toys has increased significantly for [Manhattan Toy] over the recent past. I think parents are reconnecting to the durability and aesthetic appeal of wood.”

Retailer Melanie Holmes of Five Little Ducks, Baslow, Peak District said: “We sell lots of ride-on and role-playing toys. Our best-sellers – pre- and after Christmas – are scooters.

“I would say the majority of our customers are grandparents, more so than parents. They buy lots of wooden toys – they are a big market.”

Judith Dayus of Great Gizmos, also thinks there is a nostalgic appeal: “Traditional toys encourage children to play together which develop social skills between children.”

Jeremy Minchin, managing director of Hippychick, however, has a different take. “Clearly some do provide a level of nostalgia and there is no doubt that this can influence purchasing decisions. People are not specifically returning to more traditional toys for their children. They are anxious to ensure that children have traditional toys as well as technology driven ones.

You can’t stop the pace of change, however parents are still keen to encourage creative play and all the benefits it brings.”

“Jigsaw puzzles have always been a bread and butter line for Bigjigs Toys and even as we celebrate our 30th anniversary, our puzzles range continues to be one of our most successful,” said Alice Chaganis. “Cube Puzzles and Building Blocks are among our best sellers, which is why we’ve combined these two styles of toys and introduced three new Stacking Puzzles for 2015.”

Can you do the same thing that you did with Chicco - post note type of thing:

www ggtrade co uk www.ggtrade.co.uk

TOYS GIFTS and great ideas!

Explore our new range of wooden toys! trade.bigjigstoys.co.uk 6FDQ WR ÀQG RXW PRUH

bigjigstoys

@bigjigstoys

bigjigstoysltd

Focus Wooden Toys

Great Gizmos

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Great Gizmos’ eco-friendly collection of traditional wooden toys from Plan has a vast array of environmentally ethical toys that are suitable from birth and promise to open up a world of fun for Christmas.

Plan Toys’ inspirational collection of naturally coloured and eco-friendly wooden toys appeals to both boys and girls from birth.

Tots can pretend to be just like mum or dad with the My First Phone that includes a magnifier screen and colourful beaded dial pad. The My First Camera allows kids to point, focus and click the camera and see the different images through the kaleidoscope lens!

Kids can let their imaginations run wild and build a medieval world with the Fantasy Blocks construction set. Babies and young children can grab onto smaller items such as the Baby Car, Roller or Butterfly Mirror that are chunky and brightly coloured and ideal for tiny hands.

For construction play, the PlanToys Play Park is a ready-made world that is the perfect starter set for any mini builder. Kids can sail away with the PlanToys Pirate Ship that is just like an actual pirate ship in both design and function.

There is so much more to offer from the Plan Toys range with more than 250 items to choose from.

Tel: 01293 543221

Galt Toys

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Galt Toys has over 175 years’ experience in toy and education, so know a thing or two about designing toys to encourage children to learn through play, whilst having fun!

Galt Toys has an extensive range of traditional wooden toys for the baby and pre-school market.

The range includes an amusing Pop-Up Toy, with four colourful figures which bob up and down on concealed springs. Designed to encourage hand-eye coordination and introduce colour awareness amongst young babies.

The classic Tiny Trike is also a firm favourite with many generations of young children. An ideal first ride-on toy for a young child to discover the freedom of movement, and is quality built from hardwood for strength and durability. Features also include a safety steering lock and dual front wheels for added stability.

The Dr Miriam @ Galt range of seven wooden toys has been designed with leading parenting guru Dr Miriam Stoppard for babies and toddlers. Each toy boasts a host of engaging features for little hands and minds to explore. The wooden First Years toys in the range include the Baby Walker, First Farmyard Puzzle, First Bricks, Pull Along Puppy, Hammer and Pegs, Fill and Spill Barn, and Shape Sorter.

Web: www.galttoys.com

Hippychick XXXX Hippychick is delighted to be showcasing the wonderful range of Boikido wooden toys for the first time at Harrogate this year (C29/C35). This fabulous range of French-designed toys are of a superior quality, are reliable and long lasting. Soft to touch with a high quality finish, BoiKido toys are set to become an integral part of a child’s room and the family home.

There are lots of interactive toys to choose from including; educational number and word games; funky themed puzzles; building blocks; musical toys and walker/ride ons. Each one is brightly coloured in fun and interesting designs, helping to hold a child’s attention for substantial periods of time. BoiKido toys are so cool and stylish that they are loved by both parents and children alike.

Boikido joins an already impressive wooden toy collection from Hippychick that includes the gorgeous Moover range and iconic Wheelybug ride-ons.

Tel: 01278 434440 Web: www.hippychick.com 104 nursery today

Email: enquiries@greatgizmos.co.uk

Great Gizmos TTTT Great Gizmos offers bundles of ride-on fun with its collection of classic rides, pedal cars and a selection of wooden wheeled toys that just keeps on growing.

The Plan Toys collection of eco-friendly chunky wooden vehicles are perfect for small hands. There are lots of vehicles available from family cars and mini trucks to city taxis and police cars that are ideal for all types of role-play fun. For larger play items, Plan offer a range of trucks, tankers and buses as well as a variety of trains that feature interlinking carriages.

Suitable for babies’ first time ride, the Plan Toys Bio Scoot features four caster wheels, handle grip and storage compartment for toys so tots can ride and turn on their own with ease. The Ride On Pony has a horse’s head and moveable eyes and the Fire Engine is beautifully decorated and includes a driver, ladder and hose for a realistic touch.

For children looking for an authentic ride on car, the Classic Racer is hand built in strong steel and more than sturdy enough for children aged one to three. Available in both red and silver these super sleek racing machines are ideal for a back garden Grand Prix!

For those who prefer a retro style, the Speedster Hot Rod and Speedster Fire Engine will keep little ones happy. The Speedster is available in painted yellow complete with red flames down the sides and the bright red fire engine has a real working bell to make sure all tots reach the fire first! The range expands further with models such as the Ride On Aeroplane, Rocket and Retro Racers in green and red.

Great Gizmos’ wonderful range of wheeled toys, classic ride-ons and pedal cars provide plenty of opportunities for kids to become mobile. There are many different designs to choose from catering for ages one to seven.

Tel: 01293 543221 Email: enquiries@greatgizmos.co.uk

Manhattan Toy Company SSSS For more than 30 years The Manhattan Toy Company has made a commitment to providing their customers with safe, high-quality toys and gifts that enrich young lives and developing minds. With an exceptional heritage in wood, their line includes the iconic Skwish & Baby Beads for infants as well as Bead Mazes, Shape Sorters & Magnetic Stackers all with the unique Manhattan Toy design flair. For toddlers we are delighted to offer our fabulous Playtime Activity Cart and the unique Tree Top Adventure Toy. With multiple activities including spinning gears and shape mazes, these toys will keep little ones active and amused for hours on end.

Tel: 020 8944 3160 Email: infoeurope@manhattantoy.com

BRIO

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BRIO is a quality producer of wooden toys for all ages and has earned a reputation as a leading toy manufacturer. BRIOs soft hammer rattle and teething ring, both recommended for babies from six months plus are an excellent wooden toy choice for growing babies. The superb bright colours, wood and plastic finishes are hardwearing and safe. These products are designed with high attention to detail and benefit from engaging rattle sounds and soft teething surfaces. These are BRIO products that can be trusted and loved.

Tel: 0845 6000 286 Web: www.marbeltoys.co.uk

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Sponsored by

New Products Recaro - Monza Nova

Pabobo Pabobo, the French children’s light specialist, offers a range of sleep aids products to enhance the well-being of children and parents alike.

Inventor of the first portable and rechargeable nightlight, and the first manufacturer who introduced LED and micro-USB charging, Pabobo is a pioneer in the baby industry.

All its creations are designed to be easily handled by children from an early age and to make parents’ life easier. Innovation and smart design are central to its approach. From the choice of materials to the finest design details, all their products are developed in strict compliance with the most demanding CE standards.

Pabobo has just launched two new night light companions coming from the Mister Men collection: Mister Perfect and Little Miss Hug. Cute and funny, these two luminous pals can follow children in all their adventures, day and night. Rechargeable, they glow up to 11 hours for a quiet night with a soft source of light, perfect to reassure children. Certified for a use from birth (CE 0+), they are totally safe and don’t heat up, even under the covers. Thanks to their new charging system by micro-USB, the Mister Men and Little Miss Lumilove make parents’ life easier, making them a clever choice for bedtime.

RECARO Child Safety introduces two limited edition racing series for the Monza Nova IS and the Monza Nova 2 Seatfix The striking black and red racing designs pay tribute to the strong automotive heritage of RECARO and they reflect the history that is shared within the RECARO group. All RECARO child seats benefit from the wealth of knowledge gained from many years’ experience in the automotive and aircraft seating industries.

The rally stripes, detailed embroidery and stitching provide both the Monza Nova IS and Monza Nova 2 Seatfix with a true racing theme that will appeal to both motorsport fans and families alike.

The Monza Nova IS is a group 1,2,3 seat which is suitable for use from 9kg – 36kg, approximately 9 months – 12 years old. The Monza Nova 2 Seatfix is a group 2, 3 seat which is suitable for use from 15kg – 36kg, approximately 3 – 12 years old. Both seats have speakers in the headrest with an MP3 cable for entertainment, both seats also have seatfix arms for a more secure and stable fit.

Tel: 01926 464111 Web: www.recaro-cs.com

Tel: 0033 645 150 216 Email: barbara@pabobo.com

Enesco Enesco’s Classic Pooh nursery and giftware collections capture the humour and innocence of the iconic bear, Winnie the Pooh and his friends from the 100-Acre Wood and are cherished by young and old alike.

New for 2015, Enesco has created a range of colourful ceramic Alphabet Letters with individual images of favourite characters from A. A. Milne’s beloved books. Featuring Winnie the Pooh, Piglet, Tigger and Eeyore in delightful poses, the new Alphabet Letters capture all of the enchantment originally created

by E. H. Shepard, who illustrated the original books and are produced in a fresh colour palette and bolder style to ensure the nurseryware is even more endearing to twenty-first-century youngsters. They allow you to spell out a name, an age, a special occasion or any message you like.

Each comes in its own appealing windowed packaging with full colour labels.

Tel: 01228 404066 Web: www.enesco.co.uk

The brand that parents trust www.clippasafe.co.uk

Focus Pretty in Pink

Pretty in Pink Pink nursery products just never seem to lose their appeal with parents and continue to stay on trend. Due to this, many nursery suppliers and manufacturers recognise the importance of having pink products within their ranges.

Here we showcase a number of items that are currently available go on, show your pink side!

Bravado Designs XXXX Bravado Designs, are thrilled to launch their much-loved Body Silk Seamless nursing bra in a gorgeous and vibrant new colour, Orchid Pink – the perfect choice for spring.

The popular Body Silk Seamless bra has become a must-have for all women through pregnancy and beyond, the versatile and supportive bra can be worn during maternity and while breast feeding. The specialist seamless design makes the stylish and comfortable bra virtually invisible under clothing. With removable foam cups and nursing clips that not only lie flat under close fitted clothing but can also be removed after breast feeding, the Body Silk Seamless really is great value for money and the ideal bra for all expectant mums.

The unique nursing bra moulds to fit any new mum’s shape and its soft fabric makes it a comfortable choice to wear all day long.

The simple sizing system makes the Body Silk Seamless easier to fit and stock as there are just four sizes available: small, medium, large and extra-large. The clever design comfortably adapts to changes in body shape both during pregnancy by going up a size and after by moulding back to the mother’s shape, making it a perfect choice for all new mums.

Web: www.bravadodesigns.com

Summer Infant

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Among the 150+ products which Summer Infant range in the UK there are some very bright and pretty products for those who love all things pink. Spanning the range from bedrails, support seats, night lights, bath accessories, bath supports, bath tubs, potties and swaddle Summer has a large range of pink products to satisfy the most enthusiastic supports of pink product. Products include the folding deluxe baby bather which helps mum wash and support baby early on, the tub time tea party so that those little princesses can enjoy a nice cup of make believe tea at bath time or perhaps mum just wants to dress her princess in a pretty pink Swaddle at night time to help settle and sooth baby to sleep. The award winning Slumber Buddy Butterfly is another example of product that is market leading and pretty in pink. Summer has a range of gender neutral product but for those mums and toddlers who love to be surrounded by pink Summer have you covered.

Web: www.summerinfant.co.uk 108 nursery today

We Made Me SSSS The designers of theBabaSling are excited to unveil a stylish new Superstar edition and have a fabulous pink in the set. The award-winning and much loved 5-in-1 hammock-style sling is sporting a new look, decorated with a striking star design. We Made Me Ltd (formerly BabaSlings Ltd) is always looking for unique ways to make their products appealing to a wide range of families and the new Superstar edition is sure to do just that. Stars are predicted to be a big trend in 2015, so once again the We Made Me brand is spot on with style-led designs. Available in black, grey and pink, theBabaSling Superstar is sure to be extremely popular with parents looking for a stylish and innovative way to wear their little one.

The embroidered stars adorn the padded shoulder strap, railings and pocket to create a very distinct and beautiful look. The versatile hammock-style sling can be worn in five different positions from birth to two years, and is a truly invaluable support for parents.

Tel: 01273 320 590 Web: www.wemademe.com

Enesco Limited, Head Office & Customer Services, Brunthill Road, Kingstown, Carlisle, Cumbria, CA3 0EN Tel: 01228 404022 Fax: 01228 404041 email: uksales@enesco.co.uk Overseas Customer Services: Tel: +44 1228 404066 Fax: +44 1228 404080 email: eurosales@enesco.co.uk

listen to him giggle, and encourage you to play peek-a-boo with him!

© Frederick Warne & Co., 2015. © GUND 2015

peek-a-boo peter

Press Peter’s foot,

Focus Pretty in Pink

2012 Ltd

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Lulujo, a Canadian company, represents a range of premium baby essentials that combine high-quality fabrics with fashionable prints that modern parents love including many Pretty in Pink patterns.

Lulujo’s multi-functional top-selling muslin has earned its place among the leading products in the swaddling blanket category. The dedicated and experienced design team is committed to creating durable, functional and environmentally conscious products that safely meet the needs of babies and their parents.

Lulujo, offers a wide range of swaddle muslins including both cotton and bamboo fabrics. Their extra-large (120 cm x 120 cm) all-in-one muslin wraps are made with finely woven muslin cloth. Soft and breathable, these wraps not only help baby feel safe and secure while swaddled; they also can be used as a blanket, a nursing cover, a portable crib sheet, a change mat, a stroller cover and more. Pre-washed, dual layer and softer with each use.

2012 Ltd are excited to exclusively represent this brand in the UK & Ireland.

Tel: 01202 303 777 Web: www.2012ltd.com

Enesco SSSS GUND, founded in 1898, is America’s oldest and most respected soft toy company, and this year sees the popular baby GUND My First Teddy Collection receive an endearing contemporary makeover.

The new My First Teddy bears have rounded paw pads and plumper muzzles as well as soft and broader bottoms so they will sit better. In addition to the updated body style, the soft plush is decorated in fresh delicate shades of pink or blue across four sizes from small at 25.5cm to extra-large at 61.0cm, plus a new pale tan colour is introduced for small and medium-sized bears. Suitable for all ages from birth upwards, and CE marked, the My First Teddy bears are machine washable.

The baby GUND range is one of the most comprehensive ranges of enchanting baby and nursery plush available in the UK market. From the softest and most imaginative toys to a wide variety of products that encourage developmental play, baby GUND offers timeless gifts that will be cherished.

Tel: 01228 404040 Web: www.enesco.co.uk

110 nursery today

BaByStyle WWWW The elegant and traditionally styled Prestige Collection from BabyStyle can be custom built by your customers by selecting either the classic chassis in chrome or black with a choice of wheels and tyres or the modern S3D chassis in titanium finish.

The Prestige offers a complete package with a carrycot and pushchair seat plus the option of fitting a Prestige or MaxiCosi car seat to either chassis style to create a complete travel system. The classic chassis offers a sumptuous ride coupled with timeless style and elegance while the S3D chassis offers swivel wheel manoeuvrability and a three dimensional fold system.

The Prestige shown here features the Vintage Rose colour pack on chrome chassis & wheels with pneumatic tyres with white stripe.

Decorative ribbons, rain covers and a luxury changing bag are available as optional extras.

Tel: 01509 816444 Web: www.babystyle. co.uk

BreathableBaby

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No baby girl’s nursery would be complete without the beautiful ‘English Garden’ bedding collection from BreathableBaby’s Heritage Collection.

This gorgeous bedding collection also includes a PocketSwaddle, which has been designed to be a fusion between a fitted swaddle and a swaddling blanket, an On the Go Blanket to provide a safe and snug cover for baby either home or away and a super cute matching Bella Bird toy, which is also 100 per cent breathable, hypoallergenic and machine washable.

English Garden is just one of the stunning designs available - all guaranteed to compliment any nursery theme.

For more information, contact rachelle.harel@breathablebaby.com or visit stand D6 at Harrogate Nursery Fair.

Web: www.breathablebaby.com

Obaby

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Keep your little treasure pretty in pink with Obaby’s luxurious B is for Bear Nursery Collection. With velvety soft bedding to surround baby with the sweetest of dreams to fluffy hooded towels for bathtime, the range has everything a child needs to make their world bright and rosy!

Adorable quilt and bumper sets are available for cot bed and crib; both are irresistibly cosy, featuring delicate appliqué and soft to the touch teddy bears. Keep wiggly toes warm in dreamy zip up sleeping bags, in two sizes – 0-6 months or 6-18 months and aid peaceful snuggles and slumbers even further with the perfectly plush fleece blanket and the super soothing B is for Bear Musical Mobile.

The cute and lovable Moses Basket is embellished with beautiful embroidery on the B is for Bear bedding, while a paw print wash mitt and a delightfully fuzzy hooded towel make the ideal bathtime companions for washing away baby’s bubbles! Finally, a charming and playful vibrating bouncer completes the pink package – with a soft cushioned seat and the thoughtful addition of a play bar with tiny hearts and teddy bears, it’s a great solution for both nap time and play.

Tel: 01652 641491 Web: www.obaby.co.uk

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Focus Wholesale

The whole sale solution It’s the place where retailers can go to get everything they need for their business. Wholesalers are great for the nursery sector because they are literally a one-stop shop where an entire range of top brands can be found under one roof. Retailers know that they can get all their needs in the one place rather than having to spend valuable time in different locations. We spoke to a number of the top wholesalers to discover why this is such an important aspect of our industry.

Eve Rykaczewska Supreme Baby Products

Kate Fane and Zoe Stock

What would you say is an important aspect of being a wholesaler?

The wholesale trade has come to play an important role across all sectors of commerce. Acting as an intermediary in the process of goods being manufactured to the final purchase by the consumer. Perhaps the most important aspect is the ability to understand the customers’ needs and then use that knowledge. To do this, we must study and identify trends in the marketplace.

What would you say is an important aspect of being a wholesaler?

For G&J Baby, it is important for us to support independent businesses and to offer them the range and variety of products that they are looking for. We also ensure that we carry sufficient stock for immediate delivery, so that customers don’t need to commit to forward ordering.

How do you find the brands that you offer your retail partners?

We are concentrating on European brands and manufacturers that offer a quality products but are not easily recognised in the UK at the moment.

We attend tradeshows and conferences to research suppliers and to stay abreast of industry standards.

G&J Baby

How do you find the brands that you offer your retail partners?

With over 50 years of experience, we pride ourselves in being trend advisors to all our current suppliers, whilst constantly seeking out new ones both in the UK and across the world.

What about brands - how important are these to your business?

We believe in being able to offer our customers the best choice by supplying a variety of brands at different price points. Some of those include Zip Zap, Kris X Kids, Baypods, Ander, Keel Toys, as well as Kinder, our own exclusive brand. Our aim with Kinder is to use our experience to tailor our own designs by creating a mixture of styles using fresh, contemporary fabrics. Kinder offers a selection of everyday dresses and rompers, special occasion wear, hats, socks, and nursery goods.

What are the main benefits that your retail partners receive by using companies such as yourself?

The benefits of using G&J Baby are: our easy to use website, next working day delivery, friendly and helpful staff and, most importantly, our ability to go the extra mile for our customers; whether it’s a specific colour or style, etc., we endeavour to meet the needs of our customers, both old and new.

Web: www.gandjbaby.co.uk

Ana-Maria Nestianu Babybrands Direct

What about brands - how important are these to your business?

Brands are important as they are memorable, however we are concentration on quality products at the affordable price. In one sense, perhaps the most important sense, a brand is a promise. It takes a lot of time, money and very hard work to build and maintain great brands and we hope that our brands will soon become meaningful to people.

What are the main benefits that your retail partners receive by using companies such as yourself?

We offer attractive, quality range of products; many unique designs which catch the attention of buyers. We work closely with many small retailers and start up companies.

We support them by offering advice, free delivery and there is no minimum order value.

We also offer a dropship service which is a very popular solution for many e-commerce traders we work with.

Web: www.supremebabyproducts. co.uk 112 nursery today

What would you say is an important aspect of being a wholesaler?

For us, it’s about providing our retailers with as much information as possible to ensure that they are always at the forefront of the industry. We’re always adding new products and brands to our portfolio to keep pace with the constant changes in the Nursery industry. We have strong relationships with manufacturers which gives us a rich insight into new products and trends. Not only do we like to infuse all of our brand and product knowledge into our retailers, but our on-going customer support and aftercare service has given Baby Brands Direct a strong competitive edge.

How do you find the brands that you offer your retail partners?

We are serious about offering our retailers the very best baby and nursery products, so we do the research to ensure our brands are superior. As experienced distributors, we realise that retailers want access to a range of big brands that they can mix and match which is exactly what we provide. We select brands based upon a range of criteria with quality and reliability at the heart of all of our decisions and aim to meet our retailers’ individual needs and requirements.

What about brands - how important are these to your business?

Our brands are at the core of our function. Without the brands we stock, we have nothing to offer to our independent retailers to

boost their business. Stocking over 50 brands means we can offer our retailers a variety of products with a wealth of innovation; from the industry leaders in pharmaceutical nursery care, to niche toy brands, there is something for every one of our stores to offer their customers.

What are the main benefits that your retail partners receive by using companies such as yourself?

At Baby Brands Direct, we have a different belief system to other wholesalers; we don’t want to just provide our retailers with a stock list and be done with, we want to offer them the ins and outs of the industry. That’s why we conduct interviews with leading industry experts, regularly update our site with brand and product news and regularly communicate with our retailers via email and personalised calls.

It is not enough to merely supply the products, we want to be a wholesaler dedicated to conveying each and every brands ethos, USP and core focus to our independents, thus improving their customer relations.

We also offer a seriously rewarding loyalty scheme, which delivers excellent value for our retailers.

Web: www.babybrandsdirect.co.uk

Focus Wholesale

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G&J Baby

G&J Baby is a family business based in Liverpool that spans three generations over 53 years.

They are one of the very few specialist baby wear wholesalers still based in the UK and have a bright, easy to use website updated daily, offering next working day delivery and friendly and helpful staff. Kinder, their own brand is very sought after.

They use their own skills and experience to create fresh, new ideas and styles for the range. G&J Baby pride themselves in constantly keeping up with the big high street stores, offering a wide range of strong brands at different price points to meet your needs.

They stock products ranging from headbands to premature clothing, bibs to nursery goods. They always aim to meet the needs of their customers whether it’s a specific colour 3in1 or a style of dress, they endeavour to make your experience tailored to you.

Tel: 0151 207 3143 Web: www.gandjbaby.co.uk

2012 Ltd

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2012 Ltd, distributors of Innovation, have been supplying quality and innovative baby and maternity brands to the UK and Irish markets for more than a decade. They currently exclusively represent 10 brands, more than 400 SKUs and aim for a fast turnaround of orders, usually same working day dispatch for next day delivery making replenishment easy.

Sourcing innovative products and ensuring quality and good value, their brands includes Baby K’tan, Lulujo, Cuddle Co, Carriwell, Kalencom, Cinch, Pipila, Pullypalz and the two newest additions Gunamuna and Pura Stainless.

Many of them are market-leading and award-winning with loyal consumer fan bases. In addition, all brands are supported through strong marketing, branding and social media campaigns.

Interested in stocking these brands? 2012 Ltd would love to hear from you.

Tel: 01202 303 777 Web: www.2012ltd.com

Supreme Baby Products TTTT

Babybase Wholesale SSSS Babybase Wholesale prides itself on being an old fashioned wholesale business - buying in bulk and selling individual items to the retailer.

“Space is an expensive commodity these days,” says Kate Shrubb who founded the company in 1988 “Retailers do not want to buy more stock than necessary as this ties up cash and gives them storage problems. They know that if they get an order to us by 1pm they will receive the goods the next working day. So, in effect, we act as their warehouse.”

27 years of experience have given Babybase a wide and successful range of suppliers offering independent retailers all the products they need to please their customers and make a decent profit. “We try to find new and innovative items every month so that retailers can compete with the multiples and always have something new to show their customers,” Kate continues.

The Babybase website is informative and online ordering could not be easier. However, for those who prefer a more personal way of doing business, the staff love to chat to their customers on the telephone and their agent Kath Williams is always available to visit.

Tel: 01886 887758 Web: www.babybase.co.uk

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Supreme Baby Products, the distributor of European Baby Brands, offers new range of high quality mattresses, beddings, toys, prams/pushchairs, car seats, high chairs and Disney lines.

The company is distributing international baby brands including Greenty, Caretero and Toyz with the one key brand Hevea with their luxury Disney mattresses and textiles. They work closely with many small retailers and start-up companies and support them by offering advice, free delivery and dropship service for their products.

An exclusive range of goods, which would enable you to differentiate yourselves from the competition.

Supreme Baby Products is making their exhibition debut at Harrogate this year and will be showing new and exciting range of the nursery products for the UK market. Visit them for something different to offer your customers.

Tel: 01202570882 Web: www.supremebabyproducts.co.uk

Baby.co.uk

Specialists in babywear & accessories

independent wholesaler

EU supporting UK & ailers independent ret ! for over 50 years

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gandjbaby@yahoo.co.uk G&J Cash & Carry, 29 Devon Street, Liverpool, L3 8HA

www.gandjbaby.co.uk

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Focus Baby Brands

Mix and Match Baby Brands Direct is an award winning online wholesaler providing global independent retailers with baby and nursery products spanning across a wide range of categories including feeding, nursery, toys, clothes, bathing, safety and more.

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he aim of the trading platform was to revolutionise the structure within the nursery industry with a move away from local cash and carry establishments to dynamic ordering and empowerment of retailers through its online portal. The company also immediately established its niche in the industry and mission to provide ‘Great Brands, Great Products at Great Prices’.

Stocking fantastic heritage brands such as Fisher-Price, it offers its retailers the opportunity to stock well priced, highly recognisable, sought after nursery products including bouncers, entertainers, gyms, cot mobiles, toys and potties within fashion collections. The umbrella company, Mattel is currently the no. 1 toy company in the UK and accounts for 10.8% of market share *NPD YTD Nov 2014. In addition, it stocks brands which are used and recognised by the NHS, including NUK that supplies it with over 3 million teats a year and Milton trusted to fulfil its sterilisation needs for decades.

The company is also proud to exclusively offer its retailers access to brands including Lindam and Munchkin, both leading brands in safety and nursery essentials respectively, that have collectively won over 180 global awards and boast an annual turnover in the region of $300m. Exclusive wholesale rights to the independent UK trade by USA giant KidsII, similarly offers its stores select access to brands Oball, Baby Einstein and Bright Starts each providing their own signature, trend led and innovative products at excellent value for money.

Baby Brands Direct is also recognised for supplying contemporary, solution led brands such as Beaba and Boon, defined by their sleek styles that appeal to the fashion conscious and social media savvy parent. Staple brand Dr. Brown’s ensures retailers can fulfil specific feeding requirements, whilst MAM with over 100,000 facebook fans and designs inspired by its following, proactively drives retailer footfall.

The wholesaler works hard to secure on trend products featuring the latest licence that can escalate a retailer’s turnover. The recent success of Disney’s highest grossing animated film Frozen, has led to an influx of plush toys and nursery essentials featuring the adored characters.

Manufacturer Travis Designs, is also available for its comprehensive range of Disney baby clothing.

By offering retailers, manufacturers’ trade prices and allowing them to mix and match brands from its wellstocked warehouse, with free next day carriage on all orders over £200, they can support a retailer’s cash flow and stock flexibility. Retailers can access the site, place orders and start accruing free annual loyalty credit after completing a 116 nursery today

By offering retailers, manufacturers’ trade prices and allowing them to mix and match brands from its well-stocked warehouse, with free next day carriage on all orders over £200, they can support a retailer’s cash flow and stock flexibility simple online registration form. Thereafter they can access their account where they can view their order status, add to backorders, view stock updates, download invoices, credit notes, statements, barcodes and price lists. The portal also offers customised automated e-mails on price changes, stock and order updates.

The company is distinctly proud of its efforts to ensure its retailers are kept abreast of brand, product and industry developments. They are dedicated to providing an informative blog and using innovative ways to enhance retailer knowledge including fortnightly competitions (with great free prizes) and interviews with brand representatives.

It also has a ‘New Products’ and a ‘News and Offers’ page, alongside weekly e-mails highlighting key developments. The wholesaler has also just published its S/S 2015 catalogue.

The Company’s greatest testament to its success is the brands that it represents and both its loyal and growing customer base. The firm has a strong appetite for further investment in its resources and technology which it endeavours will continue to keep them at the forefront of its service and partnership with independent retailers.

Tel: 0845 370 8370

Some interesting facts • Baby Brands Direct mission: ‘Great Brands, Great Products at Great Prices’ • Baby Brands Direct run fortnightly competitions • 67 brands currently in stock • Free next day carriage on all orders over £200 • Lindam and Munchkin have collectively

Web: www.babybrandsdirect.co.uk

won over 180 global awards • MAM has over 100,000 facebook fans

New Products from

New Cuba Range launches at Harrogate Following on from the success of its predecessor, the Rio range, East Coast Nursery are proud to launch their Cuba furniture at Harrogate.

Taking its inspiration from mid-century furniture, Cuba is eye-catching with its combination of white and wood finishes, and rounded-square shape. The Cot Bed features protective teething rails and a large underbed drawer. It converts easily to a toddler bed with an additional end panel, and looks equally good in cot and bed mode.

The Dresser has three large drawers with stylish cut out handles, and space on top for a standard changing mat.

New Toulouse Range from East Coast Nursery Visit East Coast Nursery at Harrogate (A19) to be one of the first to see their stunning new furniture, including the vintage-styled Toulouse range.

In a French grey finish, and featuring detailed handles and mouldings, Toulouse is unashamedly chic. The Cot Bed features protective teething rails and can be converted to a toddler bed and a day bed, for years of use. The Dresser has large drawers and a storage compartment next to the changing area on top. The Wardrobe includes two hanging rails and a large drawer, to keep all of baby’s outfits beautifully organised.

Sleep tight

Furniture for the future Devon is the beautifully substantial new furniture range from East Coast Nursery.

In a warm, dark finish and with its gently curved shape, the Devon range will make an impact in any nursery. It looks equally good styled with pale, neutral bedding as it does with modern, vibrant shades.

The Cot Bed includes a large underbed drawer and can be converted easily into a toddler bed and beautiful daybed, giving years of use. The Dresser features three wide drawers and additional storage with a towel rail and nappy storage area on the sides. The matching Wardrobe includes two hanging rails, an internal shelf and a wide drawer.

Tel: 01692 408802

East Coast Nursery have revamped their range of mattresses, and expanded their offering with a luxurious natural option.

The core products remain as popular as ever – the Foam mattress is available with a choice of two covers, while the Fibre, Spring and Pocketed Spring interiors all feature a breathable water-resistant cover than can be removed and machine washed.

The exciting new addition to the range is the All Natural mattress, filled with coir and wool for excellent support and heat regulation. The cover is made from a deluxe quilted bamboo fabric, which is water resistant and breathable.

Web: www.eastcoastnursery.co.uk

Special Feature Nigel Plested

Double Trouble Travelling by public transport is no easy feat, especially when you’ve got more than one child. Here’s my story of such a day out and the reactions received by others By: Nigel Plested

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Nigel Plested is a designer and a creative director.

He is the founder of narrative studio, a strategic design business, which brings together a specialist and experienced team of designers with a rich expertise in new family culture, parenthood, and babyhood; creating award-winning products and brands.

Prior to setting up the business Nigel was on the board of directors at Mamas & Papas, and alongside narrative, he now writes and lectures on the subject of parenting and product culture. Nigel can be contacted through the company website www. narrativestudio.com or he can be found on LinkedIn.

e met up with some friends at the weekend for lunch, which sounds wonderfully civilised but in real terms it was akin to visiting feeding time in a crèche in the zoo. In fact that would be generous to the zoo. Our companions, like us had gone the extra mile and found themselves with more offspring than they had hands or patience, allowing us to feel less incapable for the afternoon, and providing us all with a good opportunity to share anecdotes and solutions for multitasking, whilst still trying to convince ourselves and others that we were model parents with everything under control.

Having two small children can be a handful. More than that, they can be a strategic nightmare. Whether they are twins with the same needs at the same time, or siblings with an age gap whose needs are staged and wide ranging. Two is nothing but trouble. And before you ask… No, we didn’t think about it beforehand, and yes we should have done so. That said, if we had been blessed with the foresight to plan two children just over twelve months apart, and we had entered into the scenario knowingly, then we would deserve double the doses of daily calamity for being so cocksure in the first place.

So, like us, our doppelgangers have three monsters to manage, with the youngest pair being just six months and the other heading towards two. We had arranged to meet at a typical parent friendly high street restaurant chain, fitted out to resemble the world music stage at Glastonbury, but with a smattering of crayons to strike a happy balance.

What’s the outcome?

On arrival, we congregated outside, us with big George on the buggy board attached

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to little Ted in his stroller, whist our little passenger we have been frowned at, compadres arrived with their nippers in a tutted at, (for assuming we are allowed side by side double, and a brand popular to travel with important working people) amongst the flocks of North Londonites all the way through to open vocal to boot. Both of the passengers were comments. “Why are you blocking the catered for. One offspring was forward train with a baby at this time?” I wasn’t facing, and one rearward facing. One aware that there was travel apartheid reclined, and shaded with the other one before 09.30am. sat up with a world facing perspective. The result was two happy children, but one Well once seated, unbundled and in unhappy pair of parents. the midst of chirps and squawks as Why?

the demands rolled in for food and

Well once seated, unbundled and in the midst attention, talk turned to the plusses and of chirps and squawks minuses of products recommended, as the demands rolled in for food and attention, trialed and tested, purchased talk turned to the pluses and pushed; the contemporary and minuses of products recommended, trialed conversational ritual of most modern and tested, purchased and pushed; the contemporary parents conversational ritual of most modern parents. This was when our friends confessed their But it seems that the hostilities were angst and frustration at the seemingly wider spread. Our friends had been hostile comments that they had been critiqued on a Sunday afternoon stroll, subjected to during the previous few refused entry onto buses, into shops and weeks since they had acquired the new cafés. It seems that there is something wheels. happening beyond the physical proportions of the product, which fitted I immediately assume that the through the door of the restaurant and obvious culprits must be the native, and made itself scarce thereafter. sometimes dangerous “Get out of my way,” London commuter. My experience So what makes people so venomous, tells me that any obstacle, moving or about a mother or father trying to cope, fixed to the floor might seem open to provide comfort for two babies and do so critique and fair game when on the way with some level of practicality? Is there a to work in what is a very busy city. Kitty potential territorial issue of pavements? and I have been at the receiving end Are they there for all to use, but not you many, many times. There have been because you are using more than me? Or moments where we have had to get on is it misguided pushchair snobbery, that trains heading for the City, to catch a means parents are judged by what they flight or be at an appointment, and even push, and if it is made for two then they though our wheels are only made for one are even more indulgent?

Think Baby.

People have asked me why we don’t own a double pushchair, especially given my choice of profession and the world in which I operate. I have probably rebuffed such enquiries with “didn’t need one,” or “we are car people,” none of which were true.

I once did a phone in spot on a BBC national lunchtime radio show.

I was nervous enough, before the researcher told me that there were some public callers lined up who were “anti-pushchair… “ It is strange that in a world where we are constantly moving to be more inclusive, and yet we are becoming far more selfish when it comes to our ability to empathise.

Of course it’s our choice to rear more children that we can manage, but give us a little wiggle room, and you’ll find that there is more than enough room for everyone.

Scan here

I think our friends are witnesses to a combination of factors that go above and beyond these assumptions.

It is something that has been around for sometime, and something that probably won’t disappear.

Stand A25

And finally, health and safety. A world confused, where every potential scenario means that some are included and others excluded, based on risk of the unknown whilst also trying to be accessible.

The truth is, I knew the stigma attached to having two kids side by side, or one in front of the other before I avoided the decision altogether.

My experience talking to parents is that no matter what the format of the pushchair, two seems to be one too many. Some have had success in positioning the second arrival in the undercarriage of the product, which is practical to a point, but it feels like “hiding” the problem rather than dealing with it head on.

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It might even be down to contraception. More than one child in pushchair suggests some poor moral and social judgment and a little selfindulgence.

BPA Notice Board

Awards finalists announced Four budding entrepreneurs will be heading to Harrogate International Nursery Fair at the end of March to present innovative product ideas to the entire nursery sector, having been announced as finalists in the Baby Products Association’s 2015 Concept & Innovation Awards.

Mother and daughter team Laura Donnellan and Frances McCabe will be presenting their Concept – a Post Natal Cleansing Bottle inspired by current post natal advice for new mothers which identified a gap in the market; Whilst Laura Meehan has invented a new concept in travel accessories – out of sheer frustration when trying to use a traditional parasol on her modern pushchair.

With product ideas slightly ahead in terms of market-readiness, the finalists of the Innovation Award are Adam Murphy of Shnuggle and Samantha Warwick of Innovation Makers Ltd. Adam’s new product is a revolutionary bath thermometer design, whilst Samantha’s OmniO Rider is an interesting new stroller which is light and compact and can be carried on the parent’s back.

Robert Anslow, the managing director of the Baby Products Association, comments: “Every year the judges are surprised and impressed by the incredibly interesting and innovative ideas put forward for the Concept & Innovation Awards and this year was no exception.

These four finalists were chosen from a shortlist of eight out of almost a hundred applicants.

“When deciding on the finalists, the judges considered a number of important factors such as market need, viability, and whether it is considered that the 120 nursery today

Robert Ro rtt Ansloow Managi ann inngg Dir Diir D irect ector or

The BPA’s Baby and Nursery Trade Awards (BANTAs), sponsored by Nursery Today, have now been shortlisted and the entrants (all exhibitors at Harrogate International Nursery Fair) eagerly await the judges’ final decision to find out if their product is a winner and considered one of the best at the show

product could be manufactured for retail at a realistic price point. The applicants’ presentations were also a very important part of the selection process, with recognition for those who had obviously researched the market thoroughly, presented a solid business plan; and in the Innovation category, provided a product prototype.”

Visitors to Harrogate International Nursery Fair are encouraged to visit the Concept & Innovation Awards finalists on Stands H15, H16, H17 and H20 to comment and leave feedback. The winners will be announced at the BANTA Awards Dinner which takes place at The Majestic Hotel on Sunday 29th March and the Awards will be presented by the BBC’s 2011 The Apprentice winner, Tom Pellereau.

Goods, Toys, Sleep Accessories, Travel Accessories, In Home, Safety, Feeding, Cleaning & Changing and Best New Product. With eighty entries shortlisted, competition is high again this year and when the judges meet on Sunday 29 March at Harrogate to view these, they are guaranteed to have their work cut out.

The BANTA Awards Dinner which

Visitors to Harrogate International Nursery Fair are encouraged to visit the Concept & Innovation

Best of the bunch

Awards finalists on Stands

The BPA’s Baby and Nursery Trade Awards (BANTAs), sponsored by Nursery Today, have now been shortlisted and the entrants (all exhibitors at Harrogate International Nursery Fair) eagerly await the judges’ final decision to find out if their product is a winner and considered one of the best at the show.

There are nine categories of BANTAs this year, Child Restraints, Wheeled

H15, H16, H17 and H20 to give comment and feedback. The winners will be announced at the BANTA Awards Dinner which takes place at The Majestic Hotel on Sunday 29 March and the Awards will be presented by the BBC’s 2011 The Apprentice winner, Tom Pellereau.

“I can honestly say that I have never seen that amount of trade visitors at a show before – the stands were rammed with people from across Asia” takes place at the Majestic Hotel on the evening of 29 March promises to be a hugely entertaining evening with celebrations for the BANTA and the Concept & Innovation winners and top comedian Jason Manford headlining the event. Tickets for this are almost sold out, so if you would like to come along, contact Robert Anslow (Robert@ nurseryfair.co.uk) for availability.

Join the BPA’s International Pavilions With Harrogate International Nursery Fair 2015 almost upon us, companies will soon be focusing on business opportunities for the rest of the year. The BPA has three international events lined up for 2015 which, based on last year’s exhibitors’ experiences, will guarantee a significant boost in sales.

The UK Pavilion at CBME

Shanghai, which takes place from 22 to 24 July, has a few booths left and with UKTI grants of £2,000 available towards exhibiting, this a great opportunity for any company wanting to expand into Asian markets.

Last year, eight companies joined the UK Pavilion at CBME and all reported an absolutely outstanding event. Jim Shaikh, CEO at yoomi, commented: “The show was a fantastic success. We were extremely impressed with the significant interest shown from the very start, receiving more inquiries in one day than across previous four day trade shows.

We are definitely returning to Shanghai’s CBME trade show in 2015 with an even larger booth!”

Robert Anslow, BPA managing director, reiterated yoomi’s experience

saying : “I can honestly say that I have never seen that amount of trade visitors at a show before – the stands were rammed with people from across Asia including China, Korea and Singapore from the moment the doors opened, right up to the moment they closed.”

The BPA will also be hosting UK Pavilions at two autumn trade shows: Kind und Jugend in Cologne from 10th to 13 September and ABC Kids Expo in Las Vegas from 18 to 21 October 2015.

Whilst there is very limited TAP funding available for Kind und Jugend (just six grants have been allocated at present) it is hoped that there may be additional funding allocated for Q4 which could incorporate grants for ABC Kids Expo.

Up to date UKTI information is available on the BPA website at www.thebpa.eu

Trade talk

Nursery Today loves to hear your views. This month we speak to key manufacturers and suppliers to learn what’s on their minds.

We speak to a number of the industry’s finest to find out some of their views on the upcoming months.

Jeremy Minchin Managing

Phil Taylor

Director,

Silver Cross

Hippychick What do you think will be the biggest consumer trend of 2015?

Flexible solutions to baby transport that adapt to the actual, and desired lifestyle of new parents will be the biggest consumer trend of 2015.

Do you think we are experiencing a product category that is currently seeing growth?

Yes the category is growing because of considered consumerism – people want to buy well and get

the product they really want. Because of this there are also consumers who are buying more than one wheeled product for use in different circumstances.

What do you think will be the biggest consumer

Do you feel that we are seeing a growing consumer appetite for licensed nursery product?

There is no doubt that consumers are increasingly looking for trusted, aspirational brands like Silver Cross and I think consumers are looking for specialist expertise in a particular product category rather than licensed labels that do not have the same level of expertise.

trend of 2015?

We have experienced fantastic growth in the last 12 months in the Nattou soft toy range, particularly in the higher value items such as the Rockers and Mobiles. This shows no sign of slowing down and at Spring Fair this was reiterated by the positive response to our new toy range,

Hashim Yilmaz

Boikido.

Sales Director UK, Summer Infant Europe What do you think will be the biggest consumer trends of 2015?

I think as we move deeper into 2015 there are two trends which will continue to exert themselves on our market. Consumers will continue to look for innovation at a great price which is something Summer has at its core. We are still growing as a brand but customers really do love our products because we offer something different to parents.

The second trend is the growth of the online savvy consumer. As a brand we need to make sure we are engaging with them commercially and socially so that we can advise, reassure and ultimately retain them as a consumer as they travel along the rocky parenting road. This includes working with our retailer partners to make sure that we engage with their customers online as well.

Do you think we are experiencing a product category that is currently seeing growth?

It’s no secret that Summer has had great success in the night light category in the last 18 months with the range growing from two products to a family of five, with another product coming in Q3. I think it was largely down to our product development teams in the US identifying an area of expansion ahead of the curve and bringing some great product to market globally. We continue to see successes in Q1 of 2015 and look forward to expanding further later in the year.

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It’s not just us who love the slumber buddy night lights, we have recently been told about an award which we are in the running for so keep any eye on this category for more growth and success.

Do you think we are seeing a growth in consumer appetite for licensed nursery products?

That’s a very tough question because as a global nursery brand we have been focusing on our own brands for the last 12 month. Our key strategy is to continue to offer consumers innovative and fresh ideas while keeping an eye on all commercial aspect and opportunities. It’s hard sometimes to achieve this aim and also incorporate a licence, which in most cases commands a premium despite their value and ability to drive incremental sales. Granted some customers will gladly spend the extra money to get the ‘in thing’ but core to our values are innovation, value, longevity and multipurpose. Of course we would never rule out any opportunity as long as it made sense for the product, retailer and consumer.

There are so many big licences pushing hard this year, most of which I remember when I was a child.

As for Summer … watch this space for some great new things coming in 2015.

Do you think we are experiencing a product category that is currently seeing growth?

We have developed two ranges of pushchair accessories (Footmuffs and Buggy Organiser) in direct response to demand from our retailers.

Do you think we are seeing a growth in consumer appetite for licensed nursery product?

There is no doubt that Disney is always popular and there is more interest in Winnie the Pooh which is reflected in the new Bumkins lines we are stocking. Most recently there has been a big upsurge in Paddington Bear products, clearly following the release of the movie. In response Totseat has launched two different Paddington designs.

John McDonnell Managing Director, Galt Toys What do you think will be the biggest consumer trend of 2015?

Parents and grandparents are increasingly looking for toys and games that offer true play value. We have seen a surge in the popularity of art and craft products, as well as the revival of traditional favourites. Toys and games that encourage preschool children to learn while having fun are the biggest trend for 2015, while consumers also want products that will keep their children entertained.

Do you think we are experiencing a product category that is currently seeing growth?

Traditional wooden toys have seen a revival in recent months, a trend we have experienced in the popularity of our Dr Miriam @ Galt range. As part of the range we have seven wooden toys that offer modern takes on traditional favourites from Hammer and Pegs to First Bricks and the Pull Along Puppy. All of them are designed to encourage learning through play by incorporating many engaging features for children to explore

Jason McCullough Director, Jané/Johnston Prams

Galt has also reintroduced the classic Tiny Trike, a firm favourite with many generations of young children that continues to have strong sales. It is built from hardwood for strength and durability, with a safety steering lock and duel front wheels for stability - the ideal first ride-on toy for young children.

Do you think we are seeing a growth in consumer appetite for licensed nursery product?

While licensed product can pick up on current consumer trends, such as favourite films or TV shows, we find that parents still value traditional toys for their babies. Licensed products tend not to have an educational focus so, while there is a market for these items, parents favour toys that help their child’s development and learning. Babies and toddlers are also not interested in passing trends or the latest craze. They need well designed and reliable toys that encourage learning, exactly what a good toy should be.

Mark Nicholls Co founder, Little Green Sheep

What do you think will be the biggest consumer trend of 2015?

Jané staff recently returned from a Consumer Show in London Excel, where we they were representing two of our Jané stockists. Consumers are keen on travel systems/ pushchairs which can be used in the City and the Country. Customers want functional systems with long travel suspension, chunky wheels and compact folding.

Do you think we are experiencing a product category that is currently seeing growth?

There seems to be a popularity return for the complete travel system, which includes a traditional carrycot, and is complimented by an infant carrier. Before many consumers were just using pushchairs with an infant carrier.

Consumers now seem to be aware of the advised 2hr maximum use for infant carriers recommended by many health professionals.

Are you seeing a growth larger appetite for licensed nursery product?

Jané do not use licensed products, they don’t need too, as the Jané brand is very strong. Licensed goods tend to be

What do you think will be the biggest consumer trend of 2015?

Simple, it’s Royal Fever Round 2. The upcoming arrival of baby number 2 for the Duke and Duchess of Cambridge will send ripples through the nursery industry, and help shape the consumer trends to come. George Mania stuck the country in 2013 and his influence on parents purchasing decisions continues. The young prince’s love for traditional knitwear and wooden clothing resulted in some brands seeing an increase of up to 400 percent year on year on. More can be expected after the eagerly anticipated news of Kate and William’s new addition to the family.

Do you think we are experiencing a product category that is currently seeing growth?

There is a real movement in the furniture category and in particular products that are aimed at babies from birth to 6 months. 2014 saw the growth of bedside cribs, for their convenience and solution as a safer alternative to bed sharing with baby. This is expected to continue with associated search trends tripling in the new year, showing demand and interest is high amongst expectant parents. We have also seen a growth in printed bedding and I think parents will be seeking for more innovative and on trend solutions.

Do you think we are seeing a larger appetite by the consumer for licensed nursery product?

Yes. I see the growth also coming from celebrity endorsed products, as their influence on parents via social media increases.

used for unknown products seeking market share.

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Talking Shop with NSG By: Yasmin Ali, Babyland

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ello Nursery Trade community! I hope everyone is well and that trade is on the up.

Harrogate preparations are in full swing, accommodation booked, travel booked…NSG get-togethers, BOOKED! Cannot wait!

The NSG is buzzing, it’s that build-up before the Harrogate storm.

This year promises to be better than ever with lots more smaller companies showcasing than ever before, giving us independents an edge over the nationals, picking up different unique lines.

There are a couple of points I wanted to raise this month – with the main focus of this issue (apart from Harrogate) being wheeled goods. How aware are we as retailers, as the point of purchase, the point of information for consumers about product testing and safety?

Let’s talk safety I remember Mamas & Papas used to do the factory tour where we saw the testing areas, it was, very Ikea-like advert, but made us as retailers so much more confident in selling the product, knowing how vigorously and thoroughly tested each part of each product was. Surely this is a USP that we need to take advantage of ? What is the sales staff of a national going to know about this stuff ? And how much more confident would it make you as a retailer about what it is you are selling, knowing that the standard this product meets is top notch, ensuring utmost safety for their impending mini.

I was down in Bradford in 124 nursery today

Yasmin mii Ali m

UK standards are set high, and it is not cheap. So why are our suppliers not passing this information on to us independents?

December, meeting with the team at SGS – who I would like to thank for their hospitality. Thank you to Tony for putting up with me and chauffeuring me around. It was a real eye-opener, seeing all the different machines used to test the products we know, love and sell every day, how each part is tested so many times and how easy it is for a product to fail one of these tests and how robust manufacturers have to make their products.

UK standards are set high, and it is not cheap. So why are our suppliers not passing this information on to us independents?

I think what separates us from the onliners and the nationals is our product knowledge, passion and good looks. How much more passion would we have for our products (and suppliers) if we knew what the product has gone through before it’s deemed safe enough to be sitting on our shop floor?

Since I’ve got back I’ve asked a few suppliers for certificates; there is a big difference between tests passed in Europe and China for example, than ones done here.

Indies, get yourself in the know, suppliers, pass us the information – so we can make our customers’ experience more informed – so many people now are buying off eBay and Amazon and who knows where else, from the Far East, from Poland. OMG, how many horrendous looking eastern European prams do we see? I look at them now and I’m thinking jeez, what standard did that hazard pass? So when the customer is in,

we can plant that seed, safety of your baby…hint, hint customer. Because it would seem that is not a priority for some of our customer base, money talks, but we can also talk, also spread through our social media platforms. For more information Tony Beck will be at Harrogate, get your products tested, get yourself educated, get your team educated – build the confidence, and passion for products.

Speaking of Harrogate. Companies I can’t wait to see…Emmaljunga! It’s a 90th birthday celebration for them this year, so tea and cake. Pretty frocks at the ready. I can’t wait to see the lovely Sue and Sarah, they’re so super lovely. Phil n Teds will be there again – starting to pick up again for a lot of Independents, Simon Taylor looks after us – after a rocky few years (putting that politely) the brand seems to have really refocused and gone back to its roots – the online massacre is over, I stock it – and would recommend that independents looking for something different pop along and have a chat with the team – the whole dynamic has changed, and it’s definitely worth a look. iCandy are going to be there, BabyStyle are going to be there (hopefully the cocktail bar is back), Venicci, Bébécar (I hope Kevin has cake for us hee hee) and like I mentioned last month the ever expanding Mee Go range will be there – complete with iSize compatible 2 way base.

Supereme excitement, I can’t wait to get there, see you all there, see my NSG friends and meet lots more of you.

Please do come up and say hi, let’s take selfies. Facebook Yas Ali NSG, email yasmin.ali@babylandfife.co.uk. Be good and behave.

FOR THE DAY

Y R TO E S

y a d s Thur July 2nd 15 20

Y DA

£95

NUR

The U.K. nursery trade’s no. 1 magazine

GOLF

CLASSIC 1998 - 2015

£95 FOR THE DAY

E A Y R S 7 1 Staverton Park Northamptonshire

AN EARLY REMINDER We want more nursery trade golfers to enjoy a brilliant day’s golf next year at Staverton Park.

Quite frankly, nursery trade support for what is the only trade golf day now on the calendar has been pretty pathetic I appreciate that business is tough and we all have to work hard, but

COME ON! Just one day in your diary out of 365 for a sport you enjoy playing can surely be managed?

Either give me a call on 01442 289930 or email malcolm@lemapublishing.co.uk for full details

Malcolm

Sponsored by

New Products Recaro The Young Sport HERO is a revised version of the hugely popular Young Sport child seat, ensuring that the most advanced and up to date safety features are incorporated.

The innovative HERO safety system, which can also be found in the RECARO Privia, is one unit made up of the shoulder pads, belts and inner headrest. The system provides optimum safety and comfort for the head, neck and shoulders whilst preventing the belt system from twisting and slipping. Furthermore, the soft belt covers help to prevent any skin irritation. The Advanced Side Protection has been developed with large energy absorbers.

The Young Sport HERO is a multi-stage seat, suitable from 9kg up to 36kg (approximately 9 months to 12 years old). The five point harness is for use during the group 1 stage and the vehicle’s three point belt is later used in the group 2-3 stages for securing the child in the seat.

Comfort is provided on all journeys with ergonomic seating foam as well as breathable fabrics which ensure good air circulation. There is a recline function which can be easily adjusted and an insert cushion to support smaller children.

Tel: 01926 484111 Web: www.recaro-cs.com

Laessig The stylish Neckline Bag is made from resourceefficiently produced Ecoya material and is available in an appealing burgundy red. The bag was presented with the Plus X Award for highest quality, functionality und design.

Like all the other neckline bags, this design offers extensive accessories from a changing mat, an insulated bottle retainer and a water-repellent wet compartment to a removable baby jar holder.

Thus, today’s mother is not only fashionably and functionally well-equipped when on the go but also ecologically minded.

2012 Ltd After the success of the innovative fleece Gunapod, 2012 Ltd is proud to introduce Gunamuna’s new Cotton Gunapod.

The Gunapod is the only sleeping solution that uses the innovative patented WONDERZiP zipper system – an all-around zip with 4 pulls. The zip system opens completely from underarm to underarm functioning in a multitude of ways.

Made of light weight 100 per cent cotton, the wider and longer body and generous arm holes offer a warmer climate alternative to the fleece Gunapod.

The WONDERZIP system, front zipper and shoulder snaps makes simple changing, temperature control and maximized comfort quick and easy.

Coming in three different designs, the Gunapod suits any location. Perfect for the crib, pushchair and car.

See them at the Harrogate Nursery Fair. Stand C32

Tel: 06073 74489-0 Web: www.laessigfashion.com

Tel: 01202 303 777 Web: www.2012ltd.co.uk

The brand that parents trust www.clippasafe.co.uk

TRAVEL ACCESSORIES

The Buggysnuggle Company - the place for snuggly stuff! www.buggysnuggle.com Tel: 01841 540044 Email: info@buggysnuggle.com

TEXTILES SAFETY TESTING Ambassador Textiles manufacturer of Anti Pil Fleece blankets Blankets are made to order, Cot, Pram, Picnic Blankets are made from stock fabric, over 50 plain colours and 20 prints.

Minimums apply.

Ambassador Textiles Ltd Ambassador-textiles.co.uk kris@ambassador-textiles.co.uk 0161 624 4167

WHOLESALE

In the April 2015 issue of Nursery Today we will include the following features: Traditional Toys Ride Ons Infant Dress up Travel Accessories Baby Carriers/Slings Sun Sea and Sand Christmas Gifts Baby Blues Wheeled Accesories Harrogate Review Copy deadlines: 30th March for editorial 3rd April for creative Call Christine on 01442 289936 or email christine@ lemepublishing.co.uk for more information.

BABY CHANGING

WHOLESALE

BUYERSDIRECTORY

COORDINATED BEDDING

hey baby HAVE WE GOT A SHOW FOR YOU!

with you ALL THE WAY As a parent, the big wide world can sometimes feel like one big challenge. But that’s why we’re here. Our products are built to make every day as easy for you as possible. Whether you’re taking your little ones on an adventure or keeping them comfortable at home, with us by your side, you’ll have more time to enjoy the things that matter.

Stand M18 - 29th - 31st March 2015 Harrogate International Centre King's Road, Harrogate, North Yorkshire HG1 5LA

graco.co.uk