News 14 Retailer Profile 46 Supplier Snapshot (car seats) 59 & 68 New Products 69 Suppliers Snapshot (sleeptime) 70 The Baby Products Association

Maxi-Cosi trio

are highly rated in safety by STiWa

Great news from Maxi-Cosi as it announces the results for the Spring 2022 testing by ADAC, part of the Stiftung Warentest group, annual research session.

In the results published for May 2022, Maxi-Cosi performed fantastically across three of the brand’s recent additions to the extensive range.

Rating amongst the highest performers in the test were the revolutionary Maxi-Cosi Mica Pro Eco, the CabrioFix i-Size and brand hero Pearl 360, which were all awarded four stars. CabrioFix i-Size received four stars when used with both its dedicated base and with seat belt. This is the fifth time that StiWa has tested the Group 0+/1/2/3 car seat category, and as Maxi-Cosi have been listed amongst the highest performers each time, the team at Dorel Juvenile is extremely proud of this milestone.

The judges were impressed with all of the seats ease of use for parents. The CabrioFix i-Size was voted the safest infant car seat in the Spring 2022 test gaining a full score of five starts for safety and was the winner in the Baby car seat category. Both the Mica Pro Eco and Pearl 360 were winners in the Baby/Toddler car seat category. This honour means that Pebble 360 and Pearl 360 are both test winners from the FamilyFix 360 trio.

Marketing Manager of Maxi-Cosi in the UK and Ireland, Debbie Wakefield said: “To receive these accolades from an international testing foundation for three of our products is testament to the design and in-house testing of all of our car seats at Maxi-Cosi. We pride ourselves on the standard of our car seats and the safety that they provide as each is tested above and beyond the regulated requirements before it goes to market. These results confirm why we are a market leader in all areas of children’s travel. In the coming months we are excited to introduce more innovative products which raise the bar in safety standards in the UK and beyond.”

www.maxi-cosi.co.uk

Shnuggle founders receive MBEs from

The Queen in Platinum Jubilee year

Shnuggle is celebrating with its founders, Sinead and Adam Murphy, with both receiving MBEs in a special year.

The couple have been awarded Member of the Most Excellent Order of the British Empire (MBE) for Services to Trade and the Economy in Northern Ireland as part of the Queen’s Birthday Honours List 2022.

The Queen’s Birthday Honours marks the extraordinary contributions and service of people across the United Kingdom from all walks of life.

Shnuggle also celebrated a Queen’s Award for Enterprise in 2019 and held a special event attended by the Queen’s representative, David Lindsay HM Lord Lieutenant, in Co.Down.

The company has created many opportunities for business and trade in Northern Ireland and Newtownards by raising its profile and providing jobs and opportunities for the local community. Now an 18-person strong team, Shnuggle also operates its own warehouse distributing products worldwide.

Sinead Murphy MBE of Shnuggle, aged 44, said: “We are overjoyed to receive MBEs from The Queen in this platinum Jubilee year and we are delighted that our efforts in supporting trade and the economy in Northern Ireland have been recognised. Shnuggle will continue to grow and develop in the baby and nursery sectors and we are excited for future developments. We started with a simple purpose; to help keep babies safe, and we’ve led the way in making a baby’s first 12 months a relaxing and fun experience around the world. We have exciting plans for the future; Shnuggle really is a baby brand that is all grown up.”

www.shnuggle.com

Harrogate expands to meet demand

The organisers of Harrogate International Nursery Fair, which takes place from 16th to 18th October 2022 at the Harrogate Convention Centre, advises that space for the show it originally contracted is already fully booked, with five months still to go!

Adrian Sneyd, show organiser, advises: “This year we moved to a new layout due to changes the venue were making, but such has been the early uptake for space that the first four halls are sold out with still many months to go. This is excellent news and quite unprecedented in recent years; but reinforces the support from the industry to move to an October time slot that will see both returning and new exhibitors alike.

“The plan now is to open a new fifth hall which will allow the fair to expand to grow larger than last year and offer buyers more opportunities to see a larger selection of brands without the need for extensive travelling. Some of the returning brands haven’t been seen at Harrogate for a very long time, which is great news for all.”

The new layout is all on one level with the halls closely connected making it easier for visitors to navigate quickly around the show. With additional space secured, there are now further opportunities for those who had previously not considered exhibiting. However, with space selling fast, the sooner booked, the better position will be secured.

Adrian continues: “The show will now be permanently in October, a time when Harrogate – a popular UK tourist destination – is particularly busy. Therefore, I would strongly recommend that anyone planning to attend the show, both exhibitors and visitors, book accommodation early as bedroom space will be in high demand.”

If you are a company wishing to exhibit at the show, please complete the online booking form with your space size enquiry and we will be able to offer options in the new hall layout on a first come, first served basis.

Full details are available on the website at www.nurseryfair.com

Cybex delighted to announce the safest seat tested by ADAC

The forward-facing Anoris T i-Size has been awarded as the best child car seat ever tested in its class according to Stiftung Warentest and ADAC.

The first seat with an integrated full-body airbag achieved in the category “Kleinkind plus Kind” an unprecedented overall score of 1.5 as well as a top score of 0.9 in crash safety and 1.2 in the overall category “safety”.

The test result illustrate the advantages of this new airbag technology with the CYBEX Anoris T i-Size demonstrating a better performance even compared to conventional rear-facing seats.

www.cybex-online.com

New Campaign that Keeps an i On Dads

Over the last few weeks iconic pushchair brand, iCandy, has been running a truly thoughtful initiative to support dads. Dads Club, is an inspired social concept to support new dads, work on their fitness, improve their mental health and encourage them to schedule in a little ‘me time’.

With a new social poll showing a staggering 95% of men believe that it is important to talk more openly about new dad’s mental health, the campaign couldn’t have come at a better time. The same social survey (recently hosted on iCandy’s Instagram platform) also found that 63% of the 1,000+ men questioned felt anxious when they first became dads, confirming to the brand just how important it is to ensure they feel supported and confident to open up in early fatherhood.

The much-loved brand has been working with celebrity PT Rich Tidmarsh to create a unique space for Dads to access across the country, allowing them to join together and feel supported, sharing experiences about their journey to fatherhood, and to talk openly about the pressures, the joys and everything in between!

The thought provoking and engaging campaign has garnered huge interest across its wide-reaching social platforms, as each week well known content creators (and iCandy users themselves!) Jay Porter, Kwadwo Benko and Daniel Cutting, have taken to the brands Instagram channel to publish weekly workouts and live material.

The hottest (and greenest) industry awards are open!

Whether you’re a creator of organic baby textiles, a producer of eco-friendly nappies or a natural baby skincare brand - The Organic Baby Awards 2022 has got you covered.

Using a panel of real parents to put your product to the test, they award the very best in sustainable baby products across the industry. Offering affordable entry prices, and feedback given to all entrants (not just winners!) it’s benefits for product development, market research and PR are priceless. The OBA’s are now open for entries, with a deadline of midnight on July 25th.

Use code ‘NURSERYTODAY’ at checkout for 10% off your products entry!

www.organicbabyawards.com

FanFinders

launch Your Baby Box programme, exclusive to Amazon

FanFinders is providing members of its Your Baby Club community with essential baby products and samples from leading brands, delivered to their homes by Amazon.

Having last year announced the acquisition of The Best for Baby review site, which joined the UK and US iterations of Your Baby Club in the FanFinders’ network, the company has now officially launched Your Baby Box in the UK.

Designed to support members’ early parenting journeys and directly connect new parents with products, samples and resources from the company’s leading brand partners in the baby and parenting space, the launch edition of the box includes MAM, Danone, Nimble, Child’s Farm, WaterWipes and NUK.

To claim their free box, members have to create a Baby Wishlist on Amazon, purchase at least £20 worth of qualifying baby products and then redeem their unique promotional code received by signing up to Your Baby Club.

Adam Gillett, CCO and co-founder of FanFinders commented: “Amazon naturally represented the perfect choice for reliable delivery of the Your Baby Box programme and we estimate in excess of 3,000 boxes per month will be fulfilled, going to members specifically in the pregnancy to 3-months-postnatal life stage.”

In addition to getting their products and samples into the hands of parents, recipients of the box will be surveyed for feedback on its contents, providing brand partners with regular insights from a key audience.

The programme will also include tie-ins with Your Baby Club’s ‘Baby Essentials’ series, which includes product reviews and tailored emails.

Brands who want to get involved in the Your Baby Box programme or would just like to know more, can contact:

adam@fanfinders.com.

Hippychick announce their 2022 charity of the year

Hippychick Ltd, based in Bridgwater, is to work in association with the Childhood Tumour Trust (CTT), a UK based charitable organisation committed to providing support for families living with Neurofibromatosis (NF).

According to Vanessa Martin Chair of the CTT, ‘NF affects more than 25,000 individuals in the UK but is actually a little known about condition for which there is no cure. It can cause benign tumours to grow on the nerves and skin as well causing cafe au lait patches and problems with bones, eyes and the nervous system.’

Mike Bird, Account Manager at Hippychick was born with NF and has also passed the condition onto his two children. Mike explains “I have a tumour on my brain. Several lesions have recently been discovered on my 7-year-old son’s brain. My 11-yearold daughter had to undergo 8-hour surgery three years ago as a tumour in her neck started to cause signs of early paralysis. We are in and out of hospital all the time and live in a constant state of fear of the tumours further developing.”

‘Noticing Neurofibromatosis’ is designed to raise awareness of the distinctive café au lait patches, the most common and visible indicator of the condition. It will also be the theme of a campaign to be launched via Hippychick’ s social media channels and website throughout May. Donations are invited through Hippychick’s website at Support Hippychick’s Charity of the year – Hippychick. Throughout the rest of the year, Hippychick staff will be organising local events to raise funds for CTT.

www.hippychick.com

Graco receives a trio of accolades from ADAC

Graco is thrilled to announce that three of its child car seats have been recognised by ADAC.

SnugEssentials, the i-Size Infant Car Seat with Isofix base received a 4-star and overall ‘Good’ rating; EverSure i-Size the value laden high back booster car seat also received a 4-star and overall ‘Good’ rating; Turn2Me Graco’s first 360˚ rotating car seat was recognised with a ‘Good’ 4-star score for safety and an overall 3-star ‘Satisfactory’ rating.

Setting the standard for safety in child car seats, ADAC is a highly regarded independent authority that chooses a select few products to put through its rigorous testing each year and bases its sought after accreditation on three criteria: safety; ergonomics and ease-of-use.

Speaking about the recognition, David Welsh, Managing Director of Allison Baby UK LTD said: ‘We have worked incredibly hard to ensure the Graco portfolio stands for reassuring quality at the very best price. As such it is trusted by parents around the UK. We are proud that our products have been recognised by this independent and objective authority that is respected as setting the standard for the industry. These awards will further enhance the Graco brand which is going from strength-to-strength.’

www.gracobaby.eu

Infantino gets played in Chelsea

The team at Infantino are delighted to have spotted Reality Stars, Louise Thompson and Ryan Libbey loving the Jumbo Sensory Discovery Mat.

The brand, which is committed to supporting parents 24/7, is thrilled to see its playtime masterpiece being used by the high profile couple, as spotted on Louise’s Instagram grid as well as on Ryan’s stories over the course of the week, to a combined audience of over 1.6 million.

Commenting on the celebrity spot, Nivi Bhide, Infantino’s Director of Marketing Europe said:

“We are thrilled to see that Ryan and Louise have been using our Jumbo Sensory Discovery Mat with their gorgeous baby boy. It is the perfect way to add a playful touch to your home, as well encouraging sensory development and exploration!”

For retail enquiries, please contact Nivi Bhide at:

nivi@infantino.com