14 minute read
Compact Folds
Compact world
Compact folds are here to stay and are a growing category within the wheeled sector.
Parents are now very much onboard when it comes to compact folds. The desire for nursery products that are stylish yet practical has de nitely been noted within Compact Folds and has now become an established product within many brand’s ranges who cater to the wheeled goods sector, and with many parents living urban lifestyles, compact folds, although not necessarily a new concept, have seen a leap in demand. This category continues to gain momentum with brands continuing to look at weight, size and overall ease of use.
We asked Ergobaby’s Marketing Manager Holly Brewer how these have positioned themselves as an option for consumers looking at wheeled goods. “The mistaken view that compact strollers are only useful as second strollers or for travel purposes etc. is slowly being overturned. Compact strollers are the primary choice for many consumers with multiple bene ts that outweigh the bulk, weight and inconvenience of full-size strollers, as well as their lower price point.” Commented Holly. “Millennial parents are maintaining their active, experience-seeking lifestyles with baby in tow, and innovations in both comfort and convenience mean that a compact fold can help them achieve this without the need for compromise. Parents are looking for a stroller that can go everywhere they go while still delivering all the comfort that their child deserves.”
Cybex’s General Manager, Luke Burns agrees stating “Traditionally compact folds have been used mainly for travel however, more recently, compact folds have become attractive to consumers as they’re both lighter and have smaller wheels than regular size pushchairs. They’re particularly attractive to consumers who are tight on storage space at home, have a small car boot or travel frequently, therefore requiring the convenience of a compact fold. City centre living is also a factor, with many new parents opting for a handy, compact fold rather than a bigger, heavier frame, especially when they have a second child. There are many compact strollers that are now complete travel systems, and these are recommended and purchased as a viable alternative. For example our Eezy S Twist+2 can be easily attached to the CLOUD Z i-Size car seat and the Cot S, full size carry cot.”
What about brand names? We asked Joie’s Head of Product Development Damon Marriot why brand names appear to dominate this category. “For many consumers, the brand is a very important consideration.” Said Damon. “A reputable brand gives the consumer con dence on the quality and safety behind their new purchase so it is really important that brands build consumer trust in their products.” Luke agrees and commented “Trusted brands are particularly important when it comes to design and safety in this category, as consumers are often more inclined to purchase from a brand they have experienced for themselves and can rely on. As compact, lightweight strollers are often bought as a second stroller, there is a natural progression in the purchasing journey where parents will buy from a brand that they already know and love.”
With compact folds now being a considered purchase, are we experiencing a rise in online research within this category and a focus on social media content? We asked Anex Baby’s UK Area Sales Manager Max Zaporozhec for his thoughts. “There are thousands of searches for this category. We have found that many searches can often result in a shortlist of products but not always containing a full research on Individual features. We have put in place strong in uencers with Anex to help with exposure. Retailers will bene t in big ways from this and the high quality materials we are able to produce for them. “
Compact Folds are a product category where we are experiencing continued growth and demand, with this in mind are brands continuing to focus on innovation? “Brands are continuing to innovate as they introduce new compact fold products that meet the needs of today’s parents. At Cybex our R & D team works extremely hard to ensure that we continue to be leaders in the compact fold category. We recently launched our smallest stroller, the Libelle, one of the most compact, foldable strollers in the nursery market. In just seconds, it can be folded into an ultra-compact package that is small enough to t into a bag, pop in the boot of any car, take on a plane or store away in an overhead compartment on a train. Weighing just 5.9kg, the Libelle can also be used as a travel system from birth when used with one of our award-winning infant car seats. “
Damon feels that this category will continue to evolve when we look at the ease of fold and weight. “Since this category is relatively fresh, we should see plenty of innovation over the coming years. Weight is incredibly important and so nding ways to shave o extra grams can tip the scales in a products favour. The design of the fold function can also have a big impact as smaller and more convenient folds provide real-world bene ts to parents.”
Image courtesy Bugaboo
The helpful bee
The Bee 6 is Bugaboo’s compact yet comfortable city pushchair perfect for urban living.
The Bee 6 folds e ortlessly with one hand, so it’s easy to carry up and down stairs while safely holding your baby. Whenever you want to store it in your hallway or next to a table, the integrated self-stand will keep it neatly in place.
Its compact size helps you easily get in and out of public transport, which makes it the perfect choice for the hustle and bustle of the city.
uksales@bugaboo.com | www.bugaboo.com
A recent addition to the Maxi-Cosi family is the ultra-compact and lightweight pushchair, Lara².
Ideal for urban families who are always on the move and need that extra bit of space and convenience, parents can easily take their little ones with them wherever they go.
Lara² is suitable from birth to approximately 4 years old (22kg) and weighs just 6.3kg. It has a shoulder strap allowing it to be carried easily and also boasts an easy one-hand ash fold, meaning it can be opened or collapsed with minimal e ort.
Not only does it feature three recline positions with lie at for relaxing naps on the move, it also has two storage baskets so parents will always have everything to hand. Made with premium, breathable mesh fabrics for a cool and comfortable ride for baby, Lara² is also compatible with selected Maxi-Cosi car seats to be used as a complete travel system.
sales@uk-dorel.com | www.maxi-cosi.co.uk
Packed with features
Metro+ stroller is shaking up the compact stroller scene,
Ergobaby’s latest innovation, the NEW Metro+ stroller has all the comfort of a full-size stroller in an ultra-compact design, making it the ideal t for parents who do not want to sacri ce comfort for convenience.
Alongside previous fan-favourites, the Metro+ comes packed with a host of new features including car seat compatibility, an adjustable handlebar, even more cushy padding, near- at recline, and yellow and rose colour-pop sunshades - making it the ultimate ultra-compact stroller for families on-the-go.
www.ergobaby.co.uk
Luxury urban cruiser Go global with the Ickle Bubba Globe! Designed for all journey’s, this ultra-compact rst-class traveller folds and unfolds like a dream. A luxury urban cruiser weighing just 6.4kg, that ts neatly in overhead lockers making it perfect for planes, trains, and cars. Available in three bundle options; the Globe Stroller, the Globe Max Stroller or the Globe Prime Stroller and suitable from birth to 3 years. With the Ickle Bubba Globe, meeting up with friends for a drink, catching a taxi, hopping onto the tube, or ying to the other side of the world has never been easier. Ian Hewitt - KAM Northern 07960 402 663 Keith Belch - KAM Southern. 07967 813852 Web: www.icklebubba.com
Ultra compact
Meet pact, a tidy tagalong that packs up in a split second
With space and ease of use being a real concern for many parents, Joie has the answer with their Pact stroller! Ultra-lightweight at just 6kg with a super compact fold, this stroller is perfect for when out and about. The one hand folding system allows parents to pack away in an instant and comes complete with an integral carry strap and a handy carry bag for easy transportation.
Pact is suitable from birth with a at reclining seat and includes adapters to pair with Joie’s Gemm, i-Gemm, i-Snug and i-Level infant carriers. It also features a one-hand multi-position recline, height adjustable handle, padded soft 5-point harness, extending canopy, all round suspension, large shopping basket and rain cover.
Have a ‘goody’ year with Chicco
New for 2021, Goody Plus is the compact, lightweight and premium stroller from Chicco with clever One Touch auto-closing and easy opening function.
Weighing just 7.2kg, Goody Plus is the ideal stroller for getting out and about with the whole family. Suitable from birth up to 48 months (22kg), the stroller is designed with a spacious seat and padded backrest that can be adjusted to three di erent positions, allowing parents to nd the best position for their little one. The stroller also features an adjustable ve-point safety harness and a padded crotch strap for little one’s comfort and safety. Goody Plus is available in a stylish Graphite or Cool Grey design, adding to its premium aesthetic.
www.chicco.co.uk
Striking gold
Introducing the GOLD Doona Car Seat, sure to add a touch of sparkle to the start of parenthood this season.
The multi-award-winning car seat is the perfect choice for any modern family and the latest design certainly won’t disappoint. With a sleek black hood and frame, the subtle touch of gold on the handlebars, is the answer for those who want fashion at their ngertips!
0161 702 5062 | sales@cuddleco.co.uk
Ride in style!
The ‘SOHO’ compact stroller has classic designs from Camo print to a Moroccan style.
These lightweight, compact strollers are perfect for mums that are always on the go. Weighing just 6.2kg, and with a super easy 1-handed fold, you can put the Soho up, fold it down, and carry it with ease.
Fully equipped with padded adjustable leg rest, lockable and swivelling single front wheels, a handy shopping basket and super compact fold, the ‘SOHO’ travel stroller is ideal for trips out and won’t take up much space in the boot, perfect for parents on the go.
hello@mybabiie.com | www.mybabiie.com
New Hauck Runner 2
The perfect stroller to beat the lock down blues. Discover the outside world with our all-terrain stroller, the Hauck Runner 2. Built to take on any terrain, this stroller will have you and your family enjoying those muddy walks like never before. It’s time to own those parks and country walks you’ve been putting off and experience the joy of the outdoors with your loved ones. No matter if you want to go on a family trip, or on a shopping spree, the extra-large air wheels and suspension promise a bump-free ride. Even small curves have no chance against the lockable front wheel. On trips, the Runner 2 has a compact fold making it easier to load into the car. For your child to feel comfy from the beginning up to preschool age, this great capacity stroller features an XL seat with a lying position, as well as a big canopy with UPF 50+ protection that protects your child against the sun and rain.
Making travelling easy with Joie
Meet tourist, a tidy tagalong with an ultra-compact fold
Designed to make travelling easy, tourist adds ash and function to everyday adventures. This stroller features an ultra-compact fold and packs away in an instant using Joie’s one-step, self-folding system. The included easy one-click adapters allow 3in1 multi-mode compatibility so parents can pair with Joie’s gemm, i-Gemm, i-Snug and i-Level infant carriers or matching ramble carrycot (all available separately). Tourist is packed with features including a multi-position recline with a lie at mode for newborns, full size UPF50+ canopy with eyeshade visor, height adjustable push bar, removable fabric covered bumper bar, 2 position calf support, all wheel suspension and a full-size easy access shopping basket. Weighing in at just under 6kg, this is one of the lightest fully featured strollers available and comes ready for travel with the included rain cover, custom carry strap and bag.
Host of cool features
The Push Me Kwik, the new city busting stroller from Red Kite.
This amazing super lightweight compact stroller features a whole host of cool features from soft padded seating for nap times and one-handed pushing, adjustable leg rest and large shopping basket. This street ready stroller is sure to help you when out and about.
Suitable from newborn until toddler age delivers on style, practicality and value.
01454 326 555 | sales@redkitebaby.com
Perfect travel companion
Light, compact and folds in seconds
The LIBELLE from CYBEX is one of the smallest foldable strollers in the nursery market, and the perfect travel companion for day trips and longer journeys. In just seconds, it can be folded into an ultra-compact package that is small enough to t into a bag, pop in the boot of any car or store away in an overhead compartment on a train.
Weighing just 5.9kg, the LIBELLE can also be used as a travel system from birth when used with any of CYBEX’s award-winning infant car seats. Available in ve di erent colourways, the LIBELLE features in nite recline positions, an adjustable leg rest and smooth front-wheel suspension.
www.cybex-online.com
Infl uencer customers
Leclerc Baby’s In uencer series is the trendsetter in the market.
The In uencer series is a combination of stunning colours, beautiful materials and a super comfortable one touch auto-fold mechanism. Available in four trendy designs: Army green with champaign gold frame, Grey melange with black frame, Sand chocolate with champaign gold frame and Black brown with brown frame. Call Gabriella Amodeo on 07949 995448 or email Gabriella@leclercbaby.com for more information.
www.Leclercbaby.com
Anex Air-X Toffee is here for you
Anex Air-X in a new light. A To ee one.
This colour will de nitely make parenting sweeter. Just like candies make everything better, Air-X To ee makes every family moment brighter. Air-X is created for adventures. Short walks to the nearby park, urban strolls near cafes and skyscrapers, family vacations or cozy picnics — this stroller will be a reliable friend in all kinds of journeys. It’s fast and light, compact and functional. Perfect for those, who never slow down.
Web: www.anexbaby.com
Hauck Swift X - choose your style!
The new Hauck Swift X is the perfect city stroller for use at home, or on those long awaited trips away.
With UPF 50+ sun canopies, this mini stroller keeps little one protected wherever you are.
The SWIFT X design can be adapted to suit your mood and style, with 12 trendy hood designs available as additional options.
With the one handed autofold system, cabin suitable size when folded, the Swift X delivers style and convenience to you at all times. The seat had a lie at position ensuring the perfect spot for daytime naps while out and about.
www.hauckuk.com
the
icklebubba.com
