Nursery Today

LIFE IS A JOURNEY.

NOVEMBER 2017 ISSUE 2 VOLUME 21 Independently audited.

ABC circulation of 4,204 1 July 2016 to 30 June 2017

TURN EVERY TRIP INTO SOMETHING SPECIAL.

COMING SOON

360°

www.britax-roemer.com #BritaxRoemer

The new DUALFIX i-SIZE is the most flexible option for your child – from birth to 4 years (105 cm). The seat with 360 degree rotation offers ultimate comfort for parents and children and can be used rearward facing as well as forward facing. Plus, thanks to the lateral rotation to the open car door, placing and harnessing your child is child’s play. All combined with a stylish and modern design and our expertise in child car safety – for your peace of mind on any journey.

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Look!

Look!

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Baby-safe material

MAM Original Night: easy for parents and babies to find at night, thanks to the unique glow button.

MAM Original Night soothers make it especially easy for babies to relax. Thanks to the unique glow button, they are also easy to find – without having to turn on the light. Recent research has shown that 94%* of babies happily accept them. The SkinSoftTM Silicone surface feels completely familiar while the symmetric shape ensures that MAM Soothers are always in the right position. Generous air holes ensure that plenty of air reaches the skin. Packed in the convenient steriliser box, MAM Soothers can be easily taken along and sterilised anywhere. To find out more about our orthodontic soother range and trendy collections, visit mambaby.com *Market research 2010 – 2014, tested with 1,236 babies.

Discover our wide range of MAM products:

Skin™ Soft

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Original Night

Nursery Today_MAM_Original Night_Ad.indd 1

Silicone

Original Night

Steriliser Box

DEVELOPED WITH MEDICAL EXPERTS Teamwork with medical experts for maximum safety. Only after approval by medical experts is a MAM innovation ready for baby life.

3 min

Microwave Steriliser & Carry Box

BPA BPS free

°BPA/BPS free: All MAM products are made from materials free of BPA and BPS.

03/11/2017 10:13

contents

Contributors

Re g ul a r s the team Editor Penny Franks penny@lemapublishing.co.uk

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Christine Contreras christine@lemapublishing.co.uk

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Gro Rob Pascoe, Group Commercial and Marketing Director, tells us why fundraising for The Lullaby Trust is important to the Gro Company

News

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Ad Manager

Design Production Director

NOVEMBER 2017 ISSUE 2 VOLUME 21

file Retailer Pro p Talking Sho

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Rainbow Designs Suzie Howes takes a look at trends in nursery

apshot Supplier Sn cts New Produ roducts The Baby P n Associatio

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Barking Mad John Barker asks the question – is profit now a dirty word?

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Paul Naish paul@lemapublishing.co.uk

NSG Ross Hewitt Is it becoming harder to get decent traction with social media content? Ross takes a look.

Publisher Mark Naish mark@lemapublishing.co.uk

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Managing Director

Intelligent Retail

Cover Story

Malcolm Naish malcolm@lemapublishing.co.uk

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Circulation

Britax Römer Take a look at the latest innovation from Britax Römer – Dualfix i-Size, suitable from birth to approximately four years.

Robert Thomas robert@lemapublishing.co.uk

pp20

Features

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

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Wheeled Goods & Accessories

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Mattresses

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Pregnancy & Maternity

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Mother&Baby Awards Shortlist

www.nursery-today.co.uk

Subscription per annum: UK £40, Europe £50 (surface), £60 (airmail)

p34

A member of the Audit Bureau of Circulation

p44

Introducing the new Tiny Tatty Teddy range by BreathableBaby, featuring the adorable grey bear. Tiny Tatty Teddy is the perfect choice for a gift for both boys and girls

For further information, please contact rachelle.harel@breathablebaby.com

BOOK ONLINE TODAY!

25 - 27 March 2018 Harrogate Convention Centre The perfect spring platform for new product launches

The UK’s only nursery trade show!

Major brands already booked for next year!

New show layout for 2018!

Don’t miss securing your stand

www.nurseryfair.com NT ADVERT Oct 17 - draft.indd 1

06/10/2017 09:58:42

editor’s letter www.nursery-today.co.uk Twitter: @nurserytodaymag

ovember is the month of the coveted Mother&Baby Awards, which will be held at an evening ceremony in London on the 28th of this month.

These annual Awards celebrate the very best products, stores and brands around, with an army of mums testing products and giving their verdicts to decide just who deserves the coveted gold, silver or bronze rosettes.

However, with so many awards out there, which ones are the ‘must haves’ on packaging and what strengths do these bring to a product? By stocking ranges that carry a recognised logo on, for example, packaging, a product becomes far more appealing to parents who are given instant reassurance, which can really boost a products status.

Although, that said, sometimes it’s not just about the winners. As with many of these accolades and with parents being information hungry using the internet as a tool for research, you can find the shortlisted products being highlighted on websites on the internet, giving ranges and brands a further level of kudos prior the award winners being announced.

For example, the shortlist for the M&B awards have been announced and are available to view by parents who may be researching online. If you haven’t seen who has been selected within this particular shortlist, check out our article on page 50.

Although this list may not highlight the award winners, any company whose product reached the shortlist and are featured within this could be considered as having already won!

This issue we also carry a number of features. Wheeled Goods & Accessories, Mattresses and Pregnancy and Maternity.

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Check out wheeled goods on page 20

Looking for mattresses?

Turn to page 34

The wheeled goods sector continues to strengthen and one trend that is emerging is the innovation of compact folds – many companies have recognised this and have launched lightweight, easy to fold and store ranges. Take a look at our feature starting on page 20.

The mattress sector is also continuing to gain momentum, with many parents now focussed on what their little one sleeps on. Our mini survey this month definitely illustrates this with more than 69 percent of those surveyed stating that they purchased a separate mattress to the one offered with the cot/cotbed and in excess of 71 percent saying that they looked at the type of materials used in the production of their mattress of choice.

Time now for a bit of show talk! For those of you who are looking to attend our beloved Harrogate International Nursery Fair – the show organisers have announced further good news. The 2018 event will have an exciting new feature with a newly launched New Product Showcase. This is booking up fast – so for companies who are launching must see new product are recommended to reserve their showcase portable as soon as possible.

This is a great new addition to the show and will give visitors and buyers a snapshot of the best new products launches they will see during the event.

Each show portal will display one product with a description and stand location of the exhibitor. All products highlighted in the area will also be included on a rolling presentation in the Seminar Theatre area for the duration of the show between seminar presentations; and will be included in the New Product Showcase online.

Harrogate is going to be completely different in 2018 with three new halls of the Harrogate International Centre accommodating the show. Although there are fewer halls, the show will still cover a similar sized footprint, but with fewer entrances concentrating visitor flow in a more organised and structured way. This means that every company exhibiting will be prominent to visitors as they walk through the halls.

Visit the website at www.nurseryfair.com for the latest show information, full details about exhibiting and visiting the show.

Finally, congratulations to Rob Pascoe (Gro’s Group Commercial & Marketing Director) who committed to not only running a half marathon in October (The Great West Run) but also has a confirmed charity place in The London Marathon…. OUCH! After six months of training and multiple injuries Rob completed the Great West Run half marathon in two hours and 39 minutes and now it’s time for him to start training for the London Marathon, with Rob running for The Lullaby Trust.

Now all that’s needed is for Rob to raise £1,850 to be allowed to run for their chosen charity and this is where you can help by visiting his Just Giving page and donating (even if a few pounds), which will be gratefully received. www.justgiving.com/ fundraising/rob-pascoe2

For gifts that cause a buzz this Christmas w w w . h i p p y c h i c k . c o m nursery today

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news Keeping baby socks on!

A world first from Maxi-Cosi! w Ne ner s sig De k On e c So ailabl

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Foot finderr toys that actually ally stay on! n!!

Teamwork at Gro The team at The Gro Company had a busy day on 30th September with a charity event ‘The Little Legs Walk’ which was organised by them to raise funds for The Lullaby Trust. With over 200 happy walkers, from small babies and their parents, to grandparents, aunts and uncles, it made for a great family day out.

Walkers also included Jenny Henley and her family from popular parent blog Edspire who is a huge champion for The Lullaby Trust.

The money raised will help support The Gro Company’s charity partner The Lullaby Trust, the leading UK charity dedicated to the research and prevention of SIDS. The event was a huge success with plans for the next walk already underway.

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...Easy to order directly from our NEW trade website... www.sockons.co.uk All products are supported by a comprehensive press and pr campaign.

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Maxi-Cosi is proud to announce the launch of the world’s first car seat with built-in airbags.This ground-breaking innovation sets a new standard in forward-facing child car seats and reduces the forces on a child’s neck up to 55% compared to other forward-facing Maxi-Cosi car seats.

Thanks to years of rigorous testing and development, the Air Safety Technology works very simply. The system is built into the Isofix anchorage points and sends a signal to the airbags when it detects an accident. If a collision occurs, the airbags in the shoulder pads will deploy in the blink of an eye (within 0.05 seconds) and fill with cold air cushioning the child’s head and neck like a pillow. After just 1 second, the airbags will automatically deflate.

The AxissFix Air is suitable for children from approx. four months to four years, (61cm to 105cm) and combines the latest i-Size (R129) regulation with a 360° swivelling seat so that parents can easily get their children in and out of the car. The seat can also be used rearward-facing (up to approx. two years or up to 87cm) to suit a child’s stages of development.

For more information, please visit www.maxi-cosi.co.uk/axissfixair

Rapid growth doubles Head Office team

Following phenomenal international and domestic growth, Tidy Tot is delighted to announce the appointment of Victoria Coulthard as UK & International Business Manager.

Victoria joins the existing five members of the UK Head Office team, based in Wilmslow, Cheshire, doubling the headcount in just under two years and reflecting the tremendous success of this UK business which was started by mum of three Jennifer Unsworth from her kitchen table back in 2016.

The Tidy Tot Bib and Tray Kit in Grey, Tidy Tot Bib & Tray Kit in Green and Tidy Tot Bib product lines are available from Hippychick.com.

Tel: 01278 434 440

sponsored by hardenbergco.co.uk 01785 503 305

Hippychick the home of Twistshake Hippychick welcome another fantastic brand into their fold, Twistshake. The Swedish brand aspires to develop products that are simple and safe to use, yet also offers an appealing design.

They are of the opinion that functionality does not mean that you have to ignore aesthetic value and have won a number of design and functionality awards. From pacifiers to baby bottles and sippy cups, Hippychick can’t wait to throw their hat into the nursing and bottle feeding ring. RRP’s on this vibrant and colourful collection start at just £5.99 and are available now.

For more information on Twistshake visit www.hippychick.com/twistshake or call sales executive Mike Bird on 01278 434440.

Caboodle under new ownership Originally founded in 1986, Caboodle Bags is proud to announce it is now under new ownership, with ambitious plans to build on the success of this established and well-loved brand throughout the UK, Ireland and South Africa.

The brainchild of working mum Ruth Kirby-Smith, Caboodle answered the prayers of parents everywhere by providing them with a stylish, practical and affordable baby changing bag strong and durable enough to carry all the essentials. For more than thirty years, the brand has continued to create roomy, much loved bags with the capacity to store not only baby-friendly items but everything busy parents need to navigate daily life. Having decided it was time to retire in 2016, Kirby-Smith handed over the reins to her trusted family friends, new company directors Kritsana and Ashley Chase.

Find out more about Caboodle and browse the full range at the official Caboodle Bags website www.caboodlebags.co.uk.

On-the-Go Wipes Dispenser with Nappy Pouch Everything you need for quick, on-the-go changes

Gund singing elephant named must-have toy Parenting site MadeForMums has announced annual toy awards winners...and the list includes Flappy the cuddly elephant from Gund A winner in the MadeForMums Toy Awards 2017, Flappy is a 35 cm animated cuddly toy elephant with big ears and when you press his feet, he plays peekaboo – hiding his eyes with his flappy ears – or sings (and flaps) to Do Your Ears Hang Low. He’s beautifully soft, well made and has the cutest singing voice and ear-flap action.

Designed with developing tots in mind info@oxouk.com www.oxototuk.com

Web: www.enesco.co.uk

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news Man on the run Rob Ro R o Pascoe, Group Commercial an a n Marketing Director, tells us and w why fundraising for The Lullaby T Trust is important to the Gro C Company.

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t tthe h ti ttime i of writing I am recovering from my first half marathon. I’d like to say it’s my last too but this is just halfway in my preparations for running the London marathon next April. Dave Gough our COO and FD and myself have both committed ourselves to run the marathon for The Lullaby Trust, the charity supported by The Gro Company from our very early days 17 years ago.

Supporting The Lullaby Trust has been part of our company’s identity since we were first founded all those years ago above a nightclub! The relationship informs our brand values of quality, safety and trust, we strive to support them and disseminate their advice where we are able. This year however we have challenged ourselves with going over and above our usual support, stepping out of our comfort zone and giving ourselves some stretch goals to see how this relationship that already exists can be pushed to have more impact and positive outcomes.

For the first time at The Gro Company we created a charity event for the public ‘The Little Legs’ walk was a family event, a fun sponsored walk in woodland with stalls and activities. It took a tremendous amount of organising and was a real company wide effort by our team members, all for a great cause, raising money, discovering skills we didn’t know we had and real sense of accomplishment to staff.

The running is more of a personal goal and this really is a stretch for me. I’ve done some stupid things in my time and I definitely don’t feel like it’s something I’m enjoying but it is something I’m driven to do. As I stood at the start of last week’s half marathon I came face to face with a lady who recognised my Lullaby Trust shirt and who in her own words was “A cot death mum”. At that moment it brought into stark focus the reason I was running and the emotional impact the work of The Lullaby Trust does to help families in their very darkest days. No matter how hard my aching bones and sore muscles may get the pain of it is nothing in comparison with what that lady and countless other families have gone through.

So when I can eventually bend again, myself and Dave will be strapping on our running shoes and getting out there to tick off some more miles on our way to completing that marathon for a great cause.

If you’d like to sponsor Rob and Dave you can donate to their Justgiving pages at: Rob: www.justgiving.com/ fundraising/dave-gough Dave: www.justgiving.com/ fundraising/dave-gough

Nimble Milk Buster now on Ocado Nimble have reached new heights as its Milk Buster becomes the latest product launched on Ocado, one of the UK’s leading online supermarkets.

Having presence on Ocado’s platform moves Nimble one step closer into making its products available in mainstream high street sales channels like supermarkets and pharmacies.

For more information, contact Nimble at info@nimblebabies.com or check out Nimble’s new website: www.nimblebabies.com

Royal connections Silver Cross, together with Princess Marie-Chantal of Greece, are delighted to unveil a luxury range of prams, nursery furniture and bedding, set to launch in Spring 2018.

Together they have created the exclusive Marie-Chantal Silver Cross collection, which includes three beautiful prams - the coach-built Kensington, Sleepover travel system and lightweight Reflex - plus a cot bed, chest of drawers, baby bedding and blankets.

Toy Fair 2018 Sold Out announced Toy Fair 2018 has sold

The British Toy and Hobby Association today almost out its entire floor space at London’s Olympia. The exhibition has sold out January.

23 on opening doors to prior four months “It is an exciting time for toy innovation,” commented Majen Immink, it shows Director of Fairs and Special Events. “With Toy Fair selling out this early, forward looking am I . moment the at industry toy the in that there is huge demand to seeing the products set to be launched in January.” be As the UK’s largest toy, game and hobby trade show, Toy Fair 2018 will 250 than more attracted which event, year’s last of looking to emulate the success website.

Fair Toy the on viewed be can plans Floor ies. compan g exhibitin To register for a free pass to Toy Fair simply visit www.toyfair.co.uk.

Seal of approval Kiddy’s latest product range sweeps the board in achieving Which? Best Buy status ranging from 0 to 12 years. The current range includes the Evoluna I-Size, Phoenixfix 3, Guardianfix 3 and Crusierfix 3.

Kiddy can proudly boast that 75% of their products on the market hold a Which? Best Buy. This includes all the current core range and legacy products.

Web: www.kiddyuk.com

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The only complete indoor solution from birth until 2 years

Adjustable backrest

CRIB for sleepy breaks

RECLINER FROM BIRTH with electronic toybar to entertain the baby

For more information, please contact our Head Office on 02089536627 or visit www.chicco.co.uk

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Adjustable height

HIGHCHAIR for the first meals at the table Facebook: /chiccocompanyuk

FIRST CHAIR from 6 months to relax

YouTube: /chicco

27/10/2017 12:56

AxissFix Air The world’s first car seat with built-in AIRBAGS How it works: It’s what’s inside that counts As the UK market leader in car seats, Maxi-Cosi has re-established its position as an innovator and introduces a new standard in car seat safety; the world’s first car seat with built-in airbags. In today’s modern era, airbags are one of the greatest inventions in car safety and the question arose; why shouldn’t they be designed to protect parent’s most precious cargo?

After months of research, development and testing, Maxi-Cosi unveils a brand new standard in car seat safety utilising patent protected Air Safety technology® to offer unparalled protection to a child’s head and neck in both a rearward-facing, (up to 2 years) and forward-facing postion.

The AxissFix Air is suitable from 61cm (approx. 4 months) to 105cm (approx. 4 years).

A new standard in car seat safety If a driver has a front-on collision when travelling, the powerful forces involved can throw a child’s head and neck forward. This forward movement of the head could cause serious injury to the neck but also directly to the head, due to potential contact with the environment (like the front seat or door).

In an accident resulting in a force of 10 G or more, the airbags will be deployed by the airbag trigger system which is built into the ISOFIX anchorage points. The patented Air Safety technology® sends a signal to the airbags located in the harness and they will inflate with cold air in the blink of an eye, (within 0.05 seconds) cushioning the child’s head and neck like a pillow. Crucially, the airbags will automatically deflate after 1 second.

Rearward-facing Rearward-facing travel cushions the head and spreads the impact over a greater area of the head and back and protects the vulnerable neck better. Recent research has confirmed that babies are safer in a rearward-facing car seat up to the age of at least 15 months, when the child’s neck is strong enough to better withstand the force of a front-on collision.

That’s why the new i-Size regulation clearly requires the use of rearward-facing seats for all children up to 15 months of age. Maxi-Cosi advises transporting a child rearward-facing as long as possible, preferably up until at at least 4 years. After 15 months, parents may decide to switch to forward-facing travel for many reasons, such as personal preference or because their modern car doesn’t offer enough space for a rearward-facing car seat. In the case of forward-facing travel, the AxissFix Air with Air Safety technology® is the safest alternative. The AxissFix Air can be used in a rearward-facing position up to 2 years.

Axiss Safe

AxissFix

AxissFix Plus

AxissFix Air Safest

To find out more, visit maxi-cosi.co.uk/axissfixair

Advertorial

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Built-in AIRBAGS for optimal safety Discover what

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Airbags cushion head & neck

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Baby To Toddler arrives at the NEC

New Brands Added Julie, Customer Service Manager at Baby Brands Direct details the New Brands Available e are delighted to welcome both Bambino Mio and Sassy Baby to our wholesale portfolio of 80+ brands this month. Available alongside some of the most prestigious manufacturers in the industry, retailers can now also add these multi-award winning brands to their cart.

The Bambino Mio brand has opened a new category for us of reuseable nappies and represents the most widely used reusable nappy brand in the U.K. and most accessible reusable nappy brand in the world. They are up to 40% better for the environment; approximately 8 million disposable nappies are thrown away every day with each one taking up to 500 years to decompose.

They use super absorbent fabrics rather than chemical gels that can be found in disposable nappies and furthermore studies have shown that children are five times less likely to suffer from nappy rash using them. Whilst the initial financial outlay on reusable nappies may seem high to consumers the long run costs can present a significant saving against disposable nappies.

Sassy baby products are based on the harmony of four key elements: form, colour, texture and material, brought together in varying degrees, creating a sensory experience that engage and stimulate baby’s age appropriate senses and distinguishes them in the industry. Working with child development experts has helped the brand create high quality products that develop all aspects of baby’s senses through sound, touch, sight and taste. The delightful selection available at Baby Brands Direct includes teethers, high chair toys, rattles and plush toys. We believe it is a brand parents can trust for nurturing and developing their child with its innovative design and focused colouration for credible purpose and value added features, whilst being principled in environmental and safety elements. As the products offer a range of age appropriate development toys it is able to benefit from brand loyalty, making it an ideal choice for retailers to invest in.

Account holders with us can now conveniently access these brands too and benefit from the standard trade price, volume discounts, no minimum order quantities or values, plus free shippingg to mainland UK on orders above £200 and annual loyalty credit.

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Tel: 0208 845 5000 www.babybrandsdirect.co.uk uk

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Following a successful launch at ExCel London, the event is now set to take place at Birmingham NEC on the weekend of 2nd – 3rd December 2017.

Susanne Rauberger, Baby To Toddler Show Manager says: “After the success of the event at ExCel, the show in Birmingham is also set to be attract thousands of expectant parents and young families. It’s a great day out where parents can stock up on those must-have early years products for their babies and children. We are thrilled to be working with Baby Planet as our principal retail partner, who will be selling brands such as egg, Cybex, Boori, Cosatto, Bugaboo and Maxi-Cosi and many more.

With it being so close to Black Friday, there will be an unmissable selection of offers and deals for visitors to take advantage of !”

The event will give visitors access to exclusive offers and deals from some of the biggest brands and names you know and trust, as well as not-on-the high street boutique brands, all under one roof. It is the one-stop-shop for everything parents need for their little ones with the aim of making parents’ lives easier. The event is a natural progression from the hugely popular Baby Show with a greater focus on toddlers and preschool children (but not forgetting babies too!)

The shows are organised by Clarion Events, organisers of The Baby Show, the hugely popular parenting event which attracts over 70,000 people each year.

Web: www.babytotoddlerevents.co.uk

Double buggy marathon record!

The Nipper Sport Double from Out’n’About along with Dr. Jessica Bruce and her two children, have broken a Guinness World Record for the quickest time running a marathon with a double buggy!

Jessica currently holds the record for running a marathon with a single buggy and since having her second child Emilia, decided she wanted to set herself the challenge of setting the world record running a marathon with a double buggy taking both her children Daniel and Emilia along for the ride.

Finishing in an astonishing time of three hours, 22 minute and five seconds it is incredible to see Dr.Jessica can carry on doing what she loves whilst taking her two children along with her whom love taking part in the training and various events from local park- runs to half marathons.

Web: www.outnabout.com

Brizi welcomes new T-Charge Brizi, the manufacturers of Brizi Baby, has welcomed the introduction of the £10 daily Toxicity Charge for vehicles in London. “This is a great first step to improve air quality in our city, but we think more can be done to encourage people to change habits and create cleaner, safer air for our loved ones,” says Yossi Romano, Founder of Brizi.

“Brizi will continue to push for clean air policies, especially for young children who are most vulnerable to long-term health problems because their immune systems and lungs are not fully developed,” says Romano, “but we also need immediate protection. That’s why we developed Brizi Baby.”

Brizi Baby is a new, innovative product that provides clean air to babies and is designed to fit into any pram or pushchair. Testing with the University of Surrey showed Brizi Baby can reduce pollution in a baby’s breathing area by up to 80%. To learn more, visit brizi.com Brizi are currently working with bébélephant Distribution with preorders now being taken for 2018 delivery.

Email: elliot@bebelephant.com Web: www.brizi.com

Voted ‘Mumsnet Best Gift’ for a Newborn 9 years running

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www.cuddledry.com Tel: +44 (0) 1823 323363 | Email: customercare@cuddledry.com

The Mouthie Mitten™ Teether is a “handy” teething solution that prevents the constant dropping of teething toys. It provides easy access pain relief for teething babies who are still learning consistent grip and direction and protects the hands from irritation due to chewing.

A textured flexible silicone surface provides soothing teething relief.

• • • • •

Easy hand to mouth access for baby.

Secure adjustable strap.

Protects baby’s hands from excess saliva and chewing.

Small and lightweight Interchangeable - can be worn on whichever hand baby prefers.

Now finally available in the UK through Natmark Distribution contact mark@natmark.co.uk

www.natmark.co.uk

news Talking trends Suzie Howes, Head of Licensing and Marketing at Rainbow Designs, the Home of Classic Characters, comments on trends in the nursery sector following The Baby Show. he Baby Show at Olympia, London was a well attended event. It was the first time as a business we have had a presence at a consumer show and it was great, as well as very informative, to be talking first hand with parents about our products. It also enabled me to seek out some of the latest key trends that are beginning to emerge across the sector.

There are, as always, numerous new releases of the latest evolution of travel systems, high chairs and other practical items to be seen.

There were even car seats now boasting ‘cinema style seating’!

However, it was very pleasing to see that there are an increasing number of travel systems emerging into the market that cater for multiple children. There appeared to be a system available for every age combination, so hopefully, long gone are the days when parents struggled to find a way of moving around multiple children of different ages!

Nursery furniture companies were aplenty at the show and there was a wealth of stunning and very high-end nursery furniture to be seen. Across the board, the majority of nursery furniture had a very traditional feel about it with muted colours but coupled with modern shaping and fabrics.

The one thing The Baby Show did confirm is the on-trend colour is most definitely Mint. There was an abundance of products from neckerchiefs to travel bags and apparel to Moses baskets - this beautiful, neutral colour is certainly out in force.

When it came to the businesses representing toys and gifts in the nursery sector, sadly, like the previous consumer facing nursery shows I have visited, there was only a mere handful to be seen. On a plus point we had a great few days and a fantastic reception to all our lines, with the late Dick Bruna’s Miffy being the Star of the Show for us! It was clear to see the nostalgia of this truly iconic brand spring into action as parents reminisced on their own childhood memories of Miffy.

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Double celebrations for Mutsy The UK wide parenting magazine awards which recognise and celebrate creative design and originality across every children’s fashion, interior and family lifestyle category, has chosen the Mutsy Igo as the winner in the Smallish Design Awards 2017.

And that’s not all: they have another winner in the Mutsy family! Their Mutsy Nexo has been rewarded with a silver medal in the travel product category. They are honored to get this reward for doing what they love most: making life easier for parents all around the world.

Web: www.mutsy.com

Ju-Ju-Be appoints UK agent

American changing bag brand, Ju-Ju-Be, is delighted to ts. announce that it has appointed a UK agent, Little Saints. innovative of distributor leading a is Little Saints products in the UK which was founded by Peter & Charlotte Holm when they became first time parents.

“Our key motivation and passion is first and foremost as parents and we are always on the lookout for products that can make a difference to the lives of parents and their beautiful children,” comments Peter Holm.

“We were instantly drawn to Ju-Ju-Be as it really is a great design-led changing bag range which offers very strong points of difference to the UK market. Furthermore, their exciting collaborations with global brands such as Tokidoki and Hello Kitty / Sanrio, means that it always has something new planned on the horizon. We are very much looking forward to working with Ju-Ju-Be.” For more information about Little Saints, please visit www.littlesaints.co.uk

Nana’s Manners secures Dragons’ Den backing Entrepreneurial husband and wife duo Chris and Kathryn Baldrey-Chourio had every reason to smile as they walked out of the Den as Touker Suleyman, the dragon the pair had their eyes set on from the start, made them an offer.

The retail magnate offered the pair all of the money (£50,000) for a third of the business, despite the pair initially only wanting to give away 20%.

Prior to the show, the pair had been impressed with Touker’s retail experience and in particular his experience in the baby sector, and after taking a few minutes to contemplate, accepted his offer.

Touker has now joined the husband and wife team as a third equal partner and has vowed to help take the business to the next level.

nursery matters JOHN BARKER

Barking Mad

This issue John Barker looks at how and why ‘profit’ is becoming a dirty word. ustomers are funny creatures; it’s a fact of life.

Your average customer will expect us to treat them like our only customer, offer them our best service, provide them with the best level of service possible and wrap it all up with a neat bow with “lowest possible price” written on the gift tag, and why not? The customer shopping experience is what separates us bricks and mortar stores from the online retailers. This experience adds that personal touch, it makes them feel special and creates the impression of added value – but it MUST NOT add cost! Or can it?

As a society it would appear we’ve lost the “you pay for what you get” mentality. We want it all and we want it cheaper and cheaper all the time.

Customers want the internet price, with the free car seat and the 10% off at the checkout, but they want it with a deposit scheme and free delivery. They expect the loan stroller to be delivered and collected from their home when it goes wrong. They expect all of this whilst we maintain a big happy smile on our faces. It’s starting to feel like profit is a dirty word.

In our store we like profit, in fact we love it so we operate a Dickensian system of class. Don’t worry we don’t force anyone to shop from the gutter whilst someone else quaffs champagne and receives a first class demo of the latest Bugaboo. We think we’ve managed to strike a balance between the internet customer and the customer that doesn’t have the means to buy online to get the cheapest possible price. On many of our brands

C JOHN BARKER john@pramland.co.uk

The first rule of running a successful business has got to be knowing your margins, how much something is costing you and how much you need to sell it for to earn a profit. (those that are sold aggressively online) we have duel pricing. For the customer that would normally order online, paying the full balance at the checkout, we offer our internet price match. They will get our best price and we will take the hit on our bottom line (Insert sad face here).

For the customer that can’t afford to do this we have the tried and tested, independents best friend – the deposit lay away scheme. Yes this customer will not benefit from our lowest possible price but they still get a great deal and best of all they get to spread the cost so it’s affordable for them. It doesn’t take Carol Vorderman to work out that as long as we get a handful of customers on each system they’ll sort of balance each other out. If we throw in to the mix those brands that either don’t allow online selling or those that have managed to eliminate discounting things get better, we simply sell at RRP. So that’s 2 out of 3 customers paying ticket price and 1 paying the internet price.

The first rule of running a successful business has got to be knowing your margins, how much something is costing you and how much you need to sell it for to earn a

profit. I’m not telling anyone how to suck eggs but knowing your overheads and costings is vital, how can you compete with aggressive online discounts if you don’t know what you must sell a product for to make it viable?

This takes me back to my original point, we independents love to sit and moan about how the internet is destroying our industry but the truth is that’s because we are letting them. We have to adapt to survive (good phrase that, might suggest a brand use it). Not every customer wants to buy online, not every customer has the means to do so.

These are our bread and butter. Yes we want the occasional cherry on our cake but if it’s all cherries the cake won’t last long at all.

Be proud of the service you offer your customers, not a single online retailer can match you on it. They are running scared and have only got low prices to hide behind. As long as you’re making margin on one sale you can afford to give some away on another.

The key is ensuring you have a range that allows for diversity, a range that caters for a large number of budgets and “classes” of customer. Never forget service, expertise and professionalism will beat low prices for the vast majority of your customers. The truth of the matter is for the vast majority we independents can match the low internet prices, ok so we know the margins will be tiny but that’s what selling is about, making the customer understand the true value of buying local for a few pounds more. Not every customer will consider this point and for those we have a choice: bite the bullet or simply don’t sell to them.

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retail

WESTON PRAM CENTRE

Two storey success This issue we speak to Kirsty Pomphrey, Owner of Weston Pram Centre to find out a little more about how they have grown since first starting their business in 2010.

Tell us a little about Weston Pram Centre - when did you first open your doors?

We are a family run business that started September 2010 in a high street store selling both secondhand and new nursery products.

However Facebook soon took over the secondhand market and the demand for new products grew so we went to exclusively selling new. Parking became a huge problem in the town and we out grew the shop so moved to an industrial unit in 2015 and rebranded as Weston Pram Centre.

What was the driving force behind opening a nursery store?

After having children ourselves we felt that there was a gap in the market within our town for nursery products. There was no -where that offered all the brands and we wanted to draw people back in town rather than buying online. Something we didn’t like doing ourselves so we opened the shop where people could see all the products.

What size is the store and how do you manage your floor space?

We have two floors that are 109 sq. metres. The bottom floor is prams and carseats and the top floor is nursery and strollers.

How do you draw attention to your store to increase footfall?

We rely on word of mouth to drive people through the door. We pride ourselves on providing a honest and personal experience that, in our opinion, you don’t get from national retailers, in the hope that people will return to buy again and tell their friends.

Would you consider yourselves as a one stop shop for all things nursery?

Our aim has always been to encourage people to buy locally rather than online so

de “ We vepsri on

ou rsel p ro vi d in g a honest an d p er sona l exp erienc e , w hi ch in ou r op in ion, you don’ t get from na ti on al reta ilers . ”

we do try to carry an extensive range so we can ca offer people everything they need without wi having to go elsewhere.

Si Since first opening, you have experienced ex many notable changes ch within nursery. What would w you say has had the largest la impact?

In Internet pricing has always been a huge problem to us. It appears to be a race to p th bottom with pricing. However it now the appears a people are wanting to see the product p before buying rather just ordering o online, which is where baby shows are having an effect as customers are able to see all the products and it’s dragging people away from independent stores. So they are having the largest impact in our opinion.

How have consumer trends changed over the years?

Customers generally now seem to come into store having done their research and knowing what models they want to see and what brands they want to compare which wasn’t the case before.

It also seems now that for bigger purchases, such as the travel system, that people are coming back in store where they can see the products and get advice rather than just online shopping.

Is there a particular product category that performs well for you?

Pushchairs have always been our strongest category.

Are you experiencing perhaps one particular product that your 16

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Are you travelling in style?

Keep little one safe and comfortable when out and about with our fantastic range of travel essentials.

2 WAY CARRIER

customers feel they just can’t live without?

great way for us to compete with nationals and suppliers offering and promoting these goes a long way in terms of support.

How do you manage the product ranges that you currently stock – are brands important to you?

Which trade shows do you attend to spot those possible next must haves?

At the moment it seems to be anything with unicorns on.

It’s important that we have the products that are in demand in order to draw the customers in which includes the leading brands that people all know and trust. Another important factor in deciding the products that we take is the support from the manufacturer. We always try to support the companies that support us independents and are always looking out for new brands.

Do you often seek new products that perhaps offer a point of difference?

We are always looking for products that are exclusives, not in nationals and aren’t everywhere, so that we can compete with pricing and offer something different to our customers.

Do you feel that the products/brands you offer to your customers are adequately supported by your suppliers to the consumer, bringing additional awareness?

Certain brands do a better job of promoting that their products are available from independent retailers than others.

Is there more they could offer you?

Independent exclusive products are a

We have attended Kind Und Jugend for the last few years and have also continued to attend Harrogate despite less and less manufactures attending each year.

UNICORN BACKPACK & REINS

3 WAY CARRIER

JUNIOR RIDER

LION BACKPACK & REINS

WRIST LINK

How important is Social Media to you as a company?

We have used Facebook as our main form of advertisement and found running giveaways the best way to get customer interaction and to drive people in store. So it’s a very valuable tool to us. We are now looking to improve our use of other social media platforms such as Twitter.

Are you looking to launch a website?

Our aim was always to be a local store only independent as we never agreed with the internet and wanted to drive people back into shops. However due to the increase of baby shows and the competition of the internet we feel that in order to survive we are going to have to go online.

Finally, are there any exciting plans on the horizon?

We are always looking for new ways to expand our business and are looking at ideas that would run alongside the nursery products that we stock.

HARNESS & REINS

UNIVERSAL RAINCOVER

COSY TOES

TRAVEL CHANGE MAT

STROLLER CUP HOLDER

BABY SNUG

theredkitebabycoltd redkitebaby Check out our website redkitebaby.co.uk Call our sales team on 01454

326 555 nursery today

17

Cover Story: BRITAX RÖMER

Developed, designed and ready Premium safety and comfort from birth to 4 years old (40 – 105 cm) he DUALFIX i-SIZE is Britax Römer’s latest premium child car seat which features major advancements in comfort, safety and design and is suitable from birth up to approximately four years.

The car seat has been developed, designed and manufactured in Germany, and it has only been approved after numerous tests in their modern in-house crash test facility which is one of Europe’s most prestigious crash test facilities, launched in 2017. This is how Britax Römer guarantee the best possible quality of their car seats. This also applies to the seat components, covers and fabrics, all of which are manufactured in Europe.

Providing the ultimate luxury of comfort to both parents and children alike, the 360-degree rotatable car seat can be used rearward facing from birth to 105 cm or forward facing from 15 months to 105 cm.

The car seat features a 90-degree rotation to the open car door, placing and

T

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harnessing a child is child’s play. y. ne DUALFIX i-SIZE has 12 recline d positions forward and rearward facing including an ergonomically flat lying position n for newborns, and the seat can even be turned in every reclinee position.

The rebound bar not only helps to prevent the child car seat from tilting in an impact, but can also be adjusted by an entire eight degrees. This allows to easily adjust the rebound bar to the backrest of the vehicle seat and gives the children 10% of additional leg space when seated rearward facing.

The DUALFIX i-SIZE adheres to not only the latest R129 regulation, but also Britax Römer’s stricter internal safety standards. ‘SICT T

Pro vid in g t h e “ ult im

ate luxu ry o f co m fo rt to b ot h p arents an d c h ild ren a like , t h e 3 6 0 - deg re rota ta b le ca r se at can e b e use d re ar w ard fa cin g fro m b irt h to 10 5 cm o r fo r w ard fa cin g fro m 15 mont h s to 10 5 cm . ”

inside’ for side impact protection decreases the forces of a car crash through targeted energy reduction and keeps this away from children.

In the DUALFIX i-SIZE tthe SICT inside has been executed with a steel bar ex integrated into the head area in of the car seat to provide the best protection possible for this be specific car seat. Additionally sp the deeply padded side wings provide optimum safety along pro the entire seat – similar to a soft cocoon. Also the car seat coc features a V-shaped headrest feat which is specially designed to whi control the movement of a con child’s head in the event of a child side collision.

The ISOFIX installation comes with Britax Römer’s

“ Th e D UA L F I X

patented Pivot Link ISOFIX system, which in the event of a front collision directs the forces first downwards into the vehicle seat and then gently forward, thereby greatly reducing the risk of head and neck injuries in the forward facing position.

Thanks to the i-Size homologation, DUALFIX i-SIZE can be installed on every i-Size seating position with ISOFIX and support leg. For cars without i-Size seating

i- S I Z E a d h eres to n ot on ly t h e la test R 12 9 re g ula t ion , but a ls o B ritax R ö mer ’s stric ter intern a l s a fety stan d a rd s . ”

positions, Britax Römer’s FIT FINDER helps to identify approved seating positions.

E comes in a sleek DUALFIX i-SIZE black shell and will be available in several new fashions in the New Year.

Tel: 01264 386191 Web: www.britax.co.uk

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focus WHEELED GOODS & ACCESSORIES Image courtesy of Dorel

Proud to push The wheeled goods category continues to boom, with parents looking for function coupled with style – it’s a time to be proud to push. here is so much choice available that it can often be daunting finding the right travel solution for a parents particular needs.

This is a category that is heavily researched online and brands definitely hold a strong position. First time parents buy into brands that they see others using, or by word of mouth and let’s not forget all the ‘mummy forums and blogs’.

Independent retailer Andrew White (JD Lister) experiences first-hand the level of research that his customers conduct prior to purchase. “To be honest, I think our customers know more than us at times!

Let’s face it, there isn’t a product out there that you can’t obtain every single bit of information on. This is naturally a good thing in one respect, but it is also a hindrance. We often get customers who come in and try to fold a chassis instore because they’ve seen it done on You Tube and think it’s really easy to do!

“Although by researching customers get a feel for what brand they desire, but often once in store their eyes get opened to other brands that are also

T

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available and meet their requirements.”

Style and function are vital to all products in this category, but what of the overall comfort and safety of the infant? Parents are now also looking more closely at this area when making their final purchase.

We asked Phil Howe (Country Manager UK & Ireland, Peg Perego) for this thoughts on this. “For us, it’s a combination of the two. We see dads drawn more to functionality at first and mum to style and colourways. But during the sales process we draw mum toward the functional features, such as the one handed fold, the light weight chassis, how easy the modular system is to use.

“For first time mums it’s important to show them what living with the system will be like and what will become important to them in the months ahead.”

We asked independent retailer Sara Hubbard of Whites Farm Baby Barn what is more important to her customers at the moment, style or function?

“Both. We try and make our customers aware of the functionality of their products; no matter how pretty

they are, if they don’t work for your lifestyle and needs then the money spent on that item is wasted.”

Said Sara. “Many customers want something with longevity and added comfort for their child, and are moving further away from fashion-led products to those that offer more practical benefits.”

Of course, travel systems are still highly regarded, but perhaps with a more ‘mix and match’ approach – for example, one brand for the chassis and another for the carseat. However, a travel system provides a solid solution for many parents and can also deliver a fantastic perceived value for money and longevity of use. Phil told us: “We still find a real appetite for the full system. Many parents see the benefit of the carrycot as doubling up as a Moses basket in the home during the early days, and a quality pushchair that lies flat is a real draw too.

“The majority of parents are also still looking for a chassis to fit a car seat too so that a sleeping baby isn’t disturbed. What we find is most parents are looking for value for money in the quality of the

product, durability and something that will grow with the child. Then it feels like a sound purchase.”

If a customer though is looking at a complete travel system, what can retailers do perhaps to increase the sale? “Every single customer wants a car seat to sit on top of their pram,” said Andrew. “I am sure every nursery retailer would agree with that, but with some instore education we can change perception if the car seat provided with the system doesn’t match their requirements, giving us the opportunity to up-sell not only on the value of the product, but more importantly perhaps the safety aspect.”

Not only does stocking wheeled goods in-store drive footfall, but it is a great retail opportunity to ‘up sell’. This is quite a ‘fierce’ category on-line, and we have to remember that the internet isn’t going to disappear, however, for those savvy bricks and mortar independents out there, we also know this is a great ‘first point of contact’ to really engage with the customer, find out what their key requirements are, not only with regard to buying their first shiny new ‘wheels’, but also a great starting point to perhaps find out about other retail opportunities that could present themselves and really show your demonstration skills off. Good retailers know that this really is a truly emotive industry that we all

operate in, that knowledge and understanding is key to gaining customer confidence and trust at a very early stage - more often not, before the actual arrival of baby.

“Size and weight is very important, however, I don’t think the customer knows this when they first start shopping, It’s only after they start to have demonstration of product and see their preferred choice in the store that they realise that it’s got to go in a boot, through a back door or work on the terrain that for example we have up here - round the lakes or across a beach,” comments Andrew. “This is where being able to educate the customer and guide them to buy what would be right for them rather than the look is important.”

One trend that is definitely notable– especially for those who visited Kind Und Jugend this year – is the growth in the variable compact folds that many brands are now offering within their ranges. We are currently finding that more and more parents are purchasing a second light weight option quite soon after their initial investment for a variety of reasons and this is where compact folds are drawing attention. Can we then assume that this may be due to weight, size and ease of use for either a holiday or quick trip away from the home?

The growth in this category however isn’t just

“ M any customer s

w ant so met h in g w it h lon gevity an d added co m fo rt fo r th ei r ch ild , an d are movin g fu rt h er aw ay from fa sh ion - le d p ro ducts to th o se th at o ffer more p ra ct ic al b en efits. ” Sara Hubbard

limited to wheeled goods, those all-encompassing accessories are also proving popular and showing a steady increase in sales for retailers and suppliers alike. And when we look at those who chose to buy their travel system as ‘separates’, it opens up a whole world of retail benefits.

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focus WHEELED GOODS & ACCESSORIES

No brainer

At only 55x48x26cm when folded, the Chicco Miinimo², is the answer for parents seeking a pushchair that you don’t need to think about. With a long shoulder strap and bag that makes it comfortable to carry, the MiiniMo2 is excellent for travelling. Weighing in at only 6.3kg, its diminutive size means it fits easily into small spaces, ideal for planes, trains and cars alike. It also comes with a bag that can be worn as a backpack for added convenience. It is suitable for babies right from birth and is available in ‘Black Night’, with a black canopy contrasting against the grey seat and new for 2018.

Web: www.chicco.co.uk

On the spot The Bebecar Spot+ has been carefully designed to offer fast, compact folding, without compromising on feel or stability.

It features a closed handle for extra rigidity, making it easier to steer with one hand. The lie-flat seat makes it suitable from birth, and the adjustable suspension and wheels with ball bearings give an impeccably smooth ride.

Spot+ is available in a choice of fabrics including some from the Magic range, which contain a special anti-stain treatment. Matching accessories are also available.

Bebecar pushchairs are manufactured in Europe to extremely high standards, and are offered with a two year guarantee against manufacturing defect.

Tel: 01692 408801 Web: www.bebecar.co.uk

y Atom ghty The mig The latest addition T

to the multi-award to winning Oyster w n is the o collectio cco Atom, a lightweight A suitable from t sstroller st great for daily i birth, b bi s and perfect for use us u r travel. ttr Weighing in at u 7.9kg the Atom jjust ju is feature packed is with spacious lie-flat w recline seat, padded p le footrest, adjustab a d compact one-han o fold, ffoo all-round on, flip-out suspensi su su sun s visor, lockable front wheels swivel s and a raincover. The is free-standing Atom A folded. when w The Atom is in Tungsten available a Grey and Wow Pink.

G W Web: www.babystyle.co.uk w

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G Go bespoke b

T distinctive collection of The pushchairs from Mima, are truly p unique, luxurious and modern. u Perfectly combining luxury with P ffunctionality, the smart and ffuturisitic inspired pushchairs are easy to p aassemble and manoeuvre, lightweight m aand compact. Offering bespoke packages, b customised designs and unique customer service, Mima is like no other brand on the market, so it really comes as no surprise to see it is a hit with celebrities nationwide.

Tel: 01730 895761 Web: www.cheekyrascals.co.uk

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The much loved range from Out ‘n’ About now has a Nipper available to suit all family lifestyles! Designed here in Britain the Nipper range boasts an array of features in sort after colourways to provide an excellent solution for parents who require a multi- purpose pushchair.

visit us at www.outnabout.com For all enquiries, please call us on 01234 344 230 or email us at sales@outnabout.com British by design OutnAbout_Nov17_NEW.indd 1

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focus WHEELED GOODS & ACCESSORIES

Snack and go

Coming soon from hauck they need. With large

A three-wheel stroller giving parents the flexibility tyres, the Runner looks the part, even off the beaten track, but is compact enough to use every day.

The Runner is robust and low-maintenance. Its footrest has been designed so muddy shoes don’t come into contact with the fabrics.

An adjustable handle ensures comfort whatever height you and we’ve thought about the passenger too. The backrest adjusts down to a lying position and the large pull down canopy protects against the sun. A 5-point harness and front bar keep your child safe.

The Runner has been tested to carry up to 22kg, over and above legal standards.

Tel: 01978 664362

Push me

Red Kite’s Push Me Range is a fantastic collection consisting of buggies, strollers and travel systems to suit all ages and pockets. Starting with the essential holiday buggy, the Push Me Lite through to the Award winning Push Me Fusion travel systems, this range is both comprehensive and great value for money. There are also traditional umbrella fold buggies, the Push Me Metro is a great around town stroller which can easily fit a slightly older toddler with its deep and wide seat unit. The Push Me Cube is the modern solution to convenient travel, stylish and practical, the Push Me Cube folds down compactly for easy storage and carry and yet gives baby and toddler a comfy ride. The Push Me Twini is a fabulous two seater side by side twin stroller that can fit through internal door frames and yet is a substantial and comfortable stroller for twins or baby and toddler. Most of the Red Kite range is supplied with a raincover and shopping basket.

Web: www.redkitebaby.com

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The OXO Tot Flippy Snack Cup lets little hands snack, without spilling.

The Flippy Snack Cup’s soft, flexible opening encourages self-feeding by giving kids easy access to goodies, yet keeps even small snacks off the floor, reducing mess. The twist-on lid stays secure when the Flippy Snack Cup is dropped, and the non-slip handle is the perfect shape for tots. The cup also includes a solid snap-on cover to keep snacks fresh and secure whilst on-the-go.

The Flippy Snack Cup is dishwasher safe, PVC, phthalate and BPA free.

Plus, there are three colour options to choose from.

Email: info@oxouk.com Web: www.oxototuk.com

C o mp a c t s o lut ion

OhLaLa At only 3.8kg, OhLaLa is perfect for parents on the go.

However, its excellent manoeuvrability should not be confused with flimsiness; this stroller is designed to withstand even the most boisterous children! It features one solid smooth handle that allows for a smooth drive with just one hand, as well as a detachable bumper bar to help with placing the baby comfortably into the seat. The spacious shopping basket, padded crotch strap and the use of soft fabrics provide a very comfortable experience for child and parent alike. Featuring a multi-position fully reclining backrest and adjustable leg rest, OhLaLa is suitable for children from birth up to 15kg. A rain cover is also included for added practicality. OhLaLa is available in a sleek black design and a bright powder blue.

Web: www.chicco.co.uk

Designed for comfort Cushy Straps from Summer Infant are super-soft straps designed to provide extra padding and comfort for babies on the go and are made from a soft velboa.

The strap covers are simple to use and attach easily with self-fasteners to standard seat belt straps.

Web: www.summerinfant.co.uk

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flat out finest

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157 tilt

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A dreamy day-tripper that does more than most when on the roam or even at home. With i-Size security plus stretch and snooze Intelli-Snug™ tilt for a healthier, safer, cosier carrier.

Share the joy at joiebaby.com For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

Joie.indd 1

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focus WHEELED GOODS & ACCESSORIES

Master multi-tasker!

Natural luxury

Warm in winter, cool in summer, Bowron infant care range combines the necessity for practicality, durability and safety with the desirability of softness, comfort and luxury from a natural material.

Bowron infant care is an ideal and versatile travel companion, designed for infant carseats, strollers and buggies. The product is fully washable, can be professionally dry-cleaned and the familiar comfort of the soft wool fibre ensures your baby will feel secure and content wherever you go.

Bowron Sheepskins make the safety of all its products a priority, recently reaccredited with the OEKO-TEX leather standard. This along with the companies 130+ years of experience in the industry makes Bowron the time proven, preferred choice for parents when buying for their babies.

Tel: 01454 327800 Web: www.bowron.com

The Chrome DLX is a master multi-tasker that combines all the best features available in a multi-mode pushchair. It comes with matching hood, seat fabrics and footmuff. With a parent or forward facing seat unit included, options to add the iGemm and i-Level i-Size infant car seats or Chrome DLX carrycot, it offers total versatility for parents leading a busy lifestyle. It features an instant gravity fold that is easily activated with or without the seat attached and in either direction, it ensures ease of use in every mode. The modern floating chassis with clean tailored lines creates a sophisticated and streamlined look and the fully reclining, cocoon-shape seat is perfect for sleeping newborns facing parent or facing the world. Loaded with parent must-have features including a single-step scuff-free brake, all-wheel suspension, plus a large, integrated shopping basket. Chrome DLX comes in four stylish shades, with matching carrycots available separately!

Tel: 01889 808 900 Email: uksales@joiebaby.com Web: www.uk.joiebaby.com

High quality, affordable prices ut ‘n’ About is a family run British company that continues to grow and develop the much loved Nipper range.

Designed to meet the specific needs of the UK market, the Nipper range is also sold through a network of retailers globally.

The award winning range now consists of six models from the much loved all terrain three wheeler to specifically designed running buggies and compact options for a more urban lifestyle.

The whole range is available as both single and double models, all of which come complete with an extensive list of features and fine attention to detail.

Out ‘n’ About pride themselves on providing high-quality products at affordable prices. With everything from order processing, warehousing, dispatch and aftercare service all taken care of from our UK headquarters, an efficient, friendly and comprehensive service is provided and recognised throughout the market.

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Tel: 01234 344230 Email: info@outnabout.com Web: www.outnabout.com

Classic design and precision engineering Stylo Class pram shown in Grey Special

www.bebecar.co.uk

BebecarUK

focus WHEELED GOODS & ACCESSORIES

Clever, Innovative, Practical = Happy Mummy baby products – Happy

Looking for clever, innovative and parent designed Mummy Ltd have for the past 14 years has specialised in products which makes parents lives a little bit easier – functional, easy to use and fun designs is a must!

The Happy Mummy HooknStroll is easy to attach to any stroller and a favourite with many parents. The Baby Elephant Ears is a chiropractor inspired baby neck support, perfect to use in the carseat, pushchair or playseat. Available in a selection of fabrics, with matching blankets, blankies and bibs.

The BuggyGear collection offer the cute LoveHeart Buggyhooks, Buggybutler with built in coolerbag and shoulderstrap, the BuggyGear Locks are perfect for securing any buggy whilst you are out and about.

o ri es

Tel: 0203 002 9698 Email: info@happymummy.com

H llywood Ho glamour g

T latest Special Edition by egg is The th the glamorous Hollywood, a stylish aand sumptuous package in a stunning ccolour that includes chassis, seat unit, hood, apron, raincover, insect net and h a luxury fleece seat liner and matching luxury changing bag. m A coordinating carrycot, lower ttandem seat unit and foot muff are all aavailable as optional extras. www.eggstroller.com W Web: www.babystyle.co.uk W Web:

Super steering S Omnio is the compact stroller with a big heart and the first in the range of O innovative, user-centred products from the Omnio brand. With its compact i fold, f the unique wearable design with fully adjustable padded backpack harness h enables parents to ‘push on’ with their active lifestyle. The revolutionary Omni-wheels provide super agile steering, taking multiple terrains in its stride even when pushing one handed. The Omnio Stroller comes in a range of three colours, black, red and teal and is fully assembled, ready to use straight from the box and includes a rain cover, a shopping new, an all-weather hood UPF 50+ and travel bag.

Accessories are also available in matching colours – a change bag, stroller bag and bottle insulator.

Tel: 0127843440 Web: www.hippychick.com/omnio

ile Stylishly versat established itself as being a versatile, stylish and

The award winning Nipper range has firmly use with a affordable option for parents seeking an all-terrain pushchair. Ideal for everyday is comfort on lightweight chassis, multi-position reclining seats and rear wheel suspensi city the both across vring manoeu ly ensured for both the parent and baby whilst effortless and scenic off road routes. or carrycot to With an extensive list of features including the option to attach a carseat the Nipper seats, at fl lieand models the single models, bespoke carrycot available for double old. years four to up newborn will comfortably accommodate a Tel: 01234 344230 Email: info@outnabout.com Web: www.outnabout.com

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Washable 100% Natural

The original New Zealand natural lambskin comforter for stroller, carseats, and cots.

Insist on

by Bowron.

Visit www.bowron.com or phone 0800 212 198

focus WHEELED GOODSS & ACCESSORIES

Changing onthe-go The OXO Tot On-the-Go Wipes Dispenser with Nappy Pouch holds everything you need for quick, on-the-go changes. This stylish, compact case holds up to 20 wipes, five nappies, and diaper cream. The convenient, BPA-free plastic Wipes Dispenser keeps wipes moist, while the cloth pouch on the back holds nappies and keeps them organised.

The Dispenser features an easy pouch opening and pop-open dispenser lid for quick access, and is shaped specifically to tuck into diaper bags, purses, or stroller pockets, so changing on-the-go is a breeze.

Email: info@oxouk.com Web: www.oxototuk.com

Make a pact

With space and ease of use being a real concern for a lot of parents, Joie has the answer with the new Pact stroller!

A lightweight and super compact fold, perfect when out and about, it’s the ideal travel mate. Designed to be compact yet strong and feature rich, suitable from birth with the flat reclining seat, it includes adapters to pair with Joie Gemm, iGemm and iLevel infant carriers. Folding in a split second with one hand, Pact has an integral carry strap and comes with a handy carry bag. It also features a one-hand multi-position recline, height adjustable handle, padded soft 5-point harness, extending canopy, all round suspension, large shopping basket and raincover.

Tel: 01889 808 900 Email: uksales@ joiebaby.com Web: www.uk. joiebaby.com

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Making Shopping Easy

Every parent knows the struggle of battling with shopping bags and a pushchair. Clippasafe’s Big Bag Clip, which recently won a Bizziebaby Silver Award, is a fully enclosed loop-style bag holder made from strong go. but light aluminium that makes shopping easier for busy parents on the Designed to open and close easily, they provide a more sturdy option to traditional plastic bag hooks. Once attached to the stroller handle they can be left in place and if kept closed, they will not come off or be misplaced.

One tester who tested the Big Bag Clips praised the usability and convenience of the product: “It’s so easy to fit to pushchair and I was surprised just how much it could hold. It made my trips to the shops so much easier and I have already purchased another one as a spare.”

She went on to say: “This is a simple idea yet it makes life so much easier. It’s a great little item that all parents should have.”

Roger Cheetham, Managing Director of Clippasafe, says - “We’re always responding to a need for not only safety products, but also those as aimed at making parents’ lives easier and less stressful. We see our range nce.” convenie parental and safety a one-stop shop for child Tel: 0115 9211 899 Web: www.clippasafe.co.uk

A mini adventure

You can always count on the Italian’s to combine chic style with genuine practicality and Peg Perego’s Pliko Mini does just this. Its easy elegance yet robust durability makes this compact lightweight pushchair an irresistible choice.

It weighs only 5.7kg and with a one-handed umbrella fold it takes up very little space to store away and is freestanding when folded.

Suspension on all four wheel points ensure a smooth ride for child and parent, while the reclining backrest can be locked into three positions and folds back more than 150°, making it suitable from birth.

Web: www.pegperego.co.uk

talking shop We spoke to independent retailers to find out their views on the wheeled goods category.

Andrew White

Sara Hubbard

LISTERS BABYSHOP

WHITES FARM BABY BARN

Did you feel this is a category where consumers carry out research online prior to purchase?

Yes we do, although a lot of the research carried out by our customers is not necessarily browsing the internet. Many expectant parents will talk with relatives or friends, or even look on social media sites to see what other parents are purchasing and what they recommend.

Is this a brand dominated category?

For us it is. Many customers come in asking for the big names such as iCandy, Bugaboo and Joolz. This doesn’t always mean they will purchase this brand, but their interest is sparked by the presence these companies have in the nursery industry.

What do you feel is more important to your customers – style or function?

Both. We try and make our customers aware of the functionality of their products; no matter how pretty they are, if they don’t

work for your lifestyle and d needs then the money spent on that item is wasted. Many customers want something with longevity and added comfort for their child, and are moving further away from fashion-led products to those that offer more practical benefits.

Do you feel we have sufficient innovation within this sector?

We do, but our idea of innovation might differ slightly from others. We don’t feel new parents want something ‘gadgety’ but rather a product that makes every aspect of their life with baby more enjoyable. For example, the elevators on the iCandy Peach; bringing baby closer to you, and the changes to the Joolz Day2 - with its extra large sun visor, mattress including head pillow and see through ventilation meaning your baby can discover the world from the comfort of their carrycot.

Do you feel this is a category where consumers carry out research online prior to purchase?

To be honest I sometimes think customers know more than us at times, Lets’ face it, there isn’t a product out there that you cannot get every single bit of info on. This is a good thing in one respect but if it is your first pram what would most of that mean to them anyway. There is nothing worse than a customer trying to fold a chassis in store because they’ve watched a you-tube video and think it’s really easy to do!

Is this a brand dominated category?

I think a customer will get an idea that they want a particular brand but once in store their eyes get opened to all the other brands that are available.

What do you feel is more important to your customers – style or function?

In Cumbria about 95% is based on style, but then we have people who want to walk around a lake or get to the top of a mountain and those people are switched on to the function of a pram.

Do many of your customers invest in a travel system?

Every single customer wants a car seat to sit on top of their pram. I am sure every nursery retailer would agree with that, but with some instore education we can change that which gives us the chance to up-sell.

Affordable, Stylish and Practical changing bags since 1986.

For more details visit our website www.caboodlebags.co.uk Email us at info@caboodlebags.co.uk

CaboodleBags

caboodlebags nursery today

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supplier snapshot This issue we’re talking Wheeled Goods. We spoke to some of the industry’s finest to find out more.

Vicky Morley

Sue Griffiths

CREATIVE DIRECTOR – COSATTO

MARKETING DIRECTOR - HAUCK GROUP What do you feel is currently ‘driving’ the wheeled sector?

We feel this has been driven by safety, quality and durability. Customers are willing to invest in wheeled good items that will deliver ease of use, safety and strength for them to care for their children on a busy daily basis.

What do you do to keep up with trends?

We ensure we research trends/styles and keep an eye on how parents are living their lives today and use all the research we gather from tried and tested features and incorporate these into any new designs being launched.

Why are brands so dominant in this sector?

This is due to delivering the right product for parents and brands tend to keep an eye on the changing market and needs of parents and also are known for offering good quality customer service to all their customers.

Do you feel this is a category that is researched prior to purchase?

Very much. So many people will look online to research an item they are considering purchasing to find out what other parents think and feel.

What do you feel is currently ‘driving’ the wheeled sector?

With the current economic climate I would say price is important, but also longevity of product to give value.

What do you do to keep up with trends?

We tirelessly research international markets looking at all factors from the economic/political climate to fashion and leisure trends.

Is function more important than style?

I would say function and style go hand-in-hand, as people want it all.

Why are brands so dominant in this sector?

Brands are important because people want a product they can trust. It shows others that they have made a good choice for their baby.

Do you feel this is a category that is researched prior to purchase?

Yes, hugely researched. Probably more researched than any other sector. There are so many elements to purchasing.

Irene Stazi

JUNIOR PRODUCT MANAGER – CHICCO Do you feel this is a category where consumers carry out research online prior to purchase?

Yes, more often consumers are making educated choices by researching online.

Information can be found so easily via mobile so it is important that we are working with influential press and bloggers to get reviews of our latest innovations online.

Why do brands feature heavily in this category?

Purchases in this category are made whilst consumers are still pregnant, so they are conscious of being able to trust where they are going to place their newborns when they arrive. This is why brands feature heavily; consumers are seeking a trusted brand that they can rely on to provide maximum quality and functionality of the product to ensure their little ones’ safety and comfort.

What do you feel is more important to consumers – style or function?

Both are equally important. Modern parents are style conscious but they don’t want to sacrifice functionality for image. They seek solutions that combine both elements to provide a product that looks great, is easy to use and comfortable for both parent and baby.

Do you feel that parents still view travel systems as good value for money?

Yes, market data shows that this trend is not declining at all. The practicality and multi-functionality of travel systems means that consumers are still viewing them

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as a very cost-effective solution that they can keep as their little one grows. If they were to buy the elements separately, the overall cost would be higher and the longevity of the product lower.

At what stage do you feel that consumers invest in a second lightweight pushchair?

Our research into this has shown that parents tend to invest in a second pushchair when the baby reaches around six months. By this time, it is easier to take babies out and about as they can sit up and see the world. However, we ensure that all of our strollers are suitable from birth to allow parents to stay close to their baby, whatever the need.

How important is the weight and size?

Very important. Modern parents are always on the go, so a pushchair that is light and compact is more crucial than ever. A product that can fold down very small makes it much easier to travel with in cars and on public transport. Babies often require a lot of additional baggage – such as a changing bag – so a lightweight pushchair is very important to reduce the weight of everything parents end up carrying!

Nikki Vadera

HEAD OF MARKETING UKI – DOREL/MAXI COSI Did you feel this is a category where consumers carry out research online prior to purchase?

Yes I do. However, I still think consumers want to go in-store to see the stroller in action, for example to assess the weight, ease of fold and unfold, look and feel of fabrics but to narrow this down, online research is still important.

Why do brands feature heavily in this category?

Strollers are much more of an emotive, fashion-led purchase. As with clothing, shoes, handbags, brands are important in this purchase. Take for instance the Quinny x Rachel Zoe collaboration on the Moodd that was done this year, and the 2nd limited edition, known as Luxe Sport in line with the urban glam trend planned for 2018. It also includes the option of a perfect-match Maxi-Cosi Pebble Plus car seat

same time of purchase of their initial pushchair purchase by recognising the different needs. For example, Maxi-Cosi has the Nova (a 2017 Red Dot Design Award winner) in the comfort segment but then also will be launching the Laika in the super compact, more lightweight segment How important is the weight and size?

This really depends on the lifestyle and needs of the consumer. For instance if they live in the city or countryside, the size of their car boot, etc.

Do you feel we have sufficient innovation within this sector?

Yes most definitely and this is great to give the consumer more choice based on their needs. Take for example the customisation options on the Quinny Zapp X.

What do you feel is more important to consumers – style or function?

Style for first-time parents and functionality for second-time parents!

Do you feel that parents still view travel systems as good value for money?

Yes definitely. Depending on brand, strollers can be a very expensive purchase. Offering a travel system really helps parents get more value for money however it’s still important not to compromise on quality for example with the car seat provided as part of the travel system package.

At what stage do you feel that consumers invest in a second lightweight pushchair?

Either a short time after having their first child where their initial pushchair purchased is too heavy or at the

Phil Howe

COUNTRY MANAGER, UK & IRELAND – PEG PEREGO CO

D you feel this is a category where consumers Did carry out research online prior to purchase? c Buying a pushchair is a very important purchase for B first time parents. Those first outings with their little one o are treasured and the system becomes an expression of who they are, their style and identity as e a parent. As a result, many will embark on thorough research asking friends and family for advice, searching online and eyeing-up systems while out and about.

They will come to the shop with a brand and colour in mind, only to be drawn to options they haven’t seen before. Our key piece of advice to parents is to take time with their choice. Don’t buy a particular system because your friend tells you it’s the best, or because your neighbour has it. Don’t be afraid to shop around, experiment and try before you buy!

Why do brands feature heavily in this category?

Trust that a product will deliver on quality and durability and also project a certain image for the parent are all carried by the brand reputation. For us, the Italian style and ‘Made in Italy’ marque is very important for consumers to understand the quality they can expect when they buy from Peg Perego.

What do you feel is more important to consumers – style or function?

For us, it’s a combination of the two. We see dads drawn more to functionality at first and mum to style and colourways. But during the sales process we draw mum toward the functional features, such as the one handed fold, the light weight chassis, how easy the modular system is to use. For first time mums it’s important to show them what living with the system will be like and what will become important to them in the months ahead.

Do you feel that parents still view travel systems as good value for money?

We still find a real appetite for the full system. Many parents see the benefit of the carrycot as doubling up as a Moses basket in the home during the early days, and a quality pushchair that lies flat is a real draw too. The majority of

parents are also still looking for a chassis to fit a car seat too so that a sleeping baby isn’t disturbed. What we find is most parents are looking for value for money in the quality of the product, durability and something that will grow with the child. Then it feels like a sound purchase.

At what stage do you feel that consumers invest in a second lightweight pushchair?

The second lightweight pushchair purchase is considered once the toddler is more mobile and will spend more time in and out of the pushchair. It’s also a consideration when number two is on the way and mum is looking for an easy option to take out and about as her pregnancy develops.

How important is the weight and size?

Weight and size are critical to parents! We recommend that all parents try a variety of systems before buying as weight and size can alter significantly from brand to brand.

We suggest they experiment putting the system in and out of the car and we even encourage pregnant women to lift the chassis because it’ll be a while before she is back to full strength after having the baby. It’s important she is comfortable with the system and gets out and about in those early months.

Do you feel we have sufficient innovation within this sector?

There are so many brands providing new innovations each year, it’s a sector that is brimming with new ideas and that’s exciting.

Keeps us all on our toes! Our RnD lab at Peg Perego continuously looks at how to adapt the functionality and fabrics to meet the demands of modern living. It’s a thorough, ongoing process and an exciting time to operate in this market.

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focus MATTRESSES Image Source Pexels.com

Rest assured Comfort is an important aspect of any mattress and the demand for quality in infant mattresses are now just an important as that of those for an adult. attresses are an important part of any bed and this is also the case when we look at cribs, cots or cotbeds. It is becoming more apparent that many parents aren’t prepared to simply accept a simple foam mattress that may be provided free with their chosen cot purchase.

When we look back at these purchases, historically parents were happy to accept the mattress offered with the cot or cotbed. Sarah Turner (Commercial Director, Kit for Kids Group) tells us why attitudes are changing and why perhaps parents seek to make a separate mattress purchase.

“The cot/cotbed mattress has historically been an afterthought, following the more aesthetic purchase of the cot itself. More often than not, basic foam mattresses are offered with the cot, which do not have the same level of support or benefits that are now widely available.” Said Sarah. “Parents are becoming increasingly aware of the importance of their child’s sleep environment and at Kit for Kids we recognise the need to provide consumers with a choice of quality products that provide excellent support for their child and can be considered an investment in their future wellbeing.”

Independent retailer Sara Hubbard of Whites Farm Baby Barn has seen this first hand. “Most mattresses now sold with furniture packages are the most basic option, usually made using basic foam.

This will need to be replaced after a year or so, so parents are now looking at mattresses with longevity.”

Rachelle Harel (Managing Director, BreathableBaby) feels that with more options now available, consumers are more focussed on this category and recognise that the mattress is an important part of their little ones sleep pattern.

“This is all about consumer choice. Often the mattress supplied with a Moses basket or cot is a simple pad or ventilated foam mattress. Parents are often looking for a higher specification and different features such as natural or hypoallergenic materials.”

And what about research, how are parents becoming more educated? Sarah Turner feels that with the level of research that new parents conduct, it is up to the manufacturers and suppliers to ensure that information is readily available. “There is a vast amount of information available online and over 80% of shoppers conduct online research before purchasing, so it is easier than ever for the consumer to make well informed decisions before purchasing either online or in-store.”

We can see from our mini survey that more than 74% stated that they did indeed research this category prior to purchase. But, does that mean that the information that they are gaining is correct?

Sarah Turner feels that sometimes online research can cause confusion. “It is imperative for us as

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manufacturers/retailers to ensure all product information is easily available online but we must also be mindful that the sheer volume of information can be confusing for some consumers and so should be presented in a clear and concise format.”

How closely though do parents look at the type of materials used? How important are the materials used in the production of the mattress? “We think they are really important.” Said Sara. “The knowledge of allergies and skin conditions is much more prevalent thanks to the social media society we live in.

“Parents are looking for mattresses that will help their children skins to breathe and grow as naturally as possible. Due to this we have seen a huge rise in the demand for natural fibre mattresses.”

We can see that this is high on the agenda again by our mini survey, with over 71% saying that this was important to them prior to making their final selection.

“Materials used in the production of cot mattresses are of the utmost importance and we have a duty as trusted suppliers to design products that help to protect the future dreamers of our world.” Said Sarah Turner. “Our Merifor range is designed specifically for that purpose, for protection of the child and peace of mind for the parent. We are also dedicated to continuing our research into the child’s sleeping environment so that our products remain fit for purpose and encompass the most advanced technology available today.”

So, if consumers are looking more closely at the materials, would they also consider whether the mattress has been ethically produced?

“Definitely. With a rise in the vegan/vegetarian movement as well as an emphasis on cruelty free and hypoallergenic products, parents are now more than ever concerned about what goes into the products they use for their child.” Comments Sara.

Sarah Turner agrees, which is why their materials are ethically sourced. “We have seen a rise in consumers’ ethical purchasing behaviour and we are generally becoming more ethically aware as a society.

“As a manufacturer, we feel we have a duty to ensure our products are of the highest quality for both the retailer and end consumer. As such, we take care to source materials from ethical and sustainable sources, requiring our manufacturing facilities to comply with our own social and ethical policies.”

The survey says…

Nursery market specialists FanFinders surveyed 1,760 consumers via their online platform Your Baby Club focussing on mattresses. Here’s the results.

Did you buy a separate mattress when buying your cot/cotbed?

Yes: 1228 (69.8%) No: 532 (30.2%) Did you research mattresses prior to purchase?

Yes: 1292 (73.4%) No: 468 (26.6%) Were you looking for a mattress that was ethically produced?

Yes: 928 (52.7%) No: 832 (47.3%) Did you look at the materials used in the production of the mattress?

Yes: 1260 (71.6%) No: 500 (28.4%)

What about retailer benefits? What are the key benefits to retailers who stock mattresses?

“Mattresses are a great add on purchase for a retailer and it’s a good trade up.” Said Rachel. “Also many mattresses, such as the Little Chick London Breathable Mattress, are stock size and fit a number of high street branded products.”

Being on the frontline, Sara understands the clear benefits. “Every customer who purchases a Cot/Cot Bed/Furniture set will need a mattress, so it is an instant add on purchase.

“Having a wide selection available in store means that mattresses have become a ‘pick up item’ for us, whereas before it was much smaller products that offered this. On top of this, if a customer purchases a mattress from you, they are much more likely to look into bedding, mattress protectors and other interiors while in store, meaning that your total sales amount increases overall.”

Take a look at the following pages, where we highlight mattresses that tick all the right boxes!

focus MATTRESSES

e w it h d a m s g in r Sp d b a b y in m in

A natural start The trend for natural and organic materials is growing as parents understand that these materials are best for baby and are chemical free.

Pocket springs are also featuring in more and more cot mattresses; however it is important to note that adult sized pocket springs are actually too large to offer support babies require.

As leaders in innovative spring technology, Harrison Spinks design and develop the world’s smallest pocket springs for their NaturalStart collection. Their BabySprings are more targeted and flexible than adult and traditional cot mattress springs, offering support to baby’s head and back during the early years and as they grow.

Web: www.harrisonspinksbaby.co.uk

Dream with Obaby From foam to coir, the Obaby range of mattresses is designed to provide the perfect mattress for every child, be it in cot or cot bed size. The foam, sprung and pocket sprung mattresses feature a removable Freshtec cover which is water resistant, breathable and machine washable at 60.

For parents who require only the best, the Obaby coir mattress features a luxury quilted bamboo cover which is also water resistant, breathable and washable. To keep with the mattress’ completely natural construction, the interior consists of coir and wool and provide the perfect level of comfort and support for a good night’s sleep.

Tel: 01652 641491 Web: www.obaby.co.uk

Additional comfort for safer sleeping

A traditional cot mattress can be transformed and made super cosy yet safe with the BreathableBaby Crib Mattress Pad which has three-layer protection with its patent pending Breathable AirMesh.

This wicks moisture away from baby, maximises airflow between baby and mattress, and protects the mattress with a waterproof backing. Unlike other fabrics which retain moisture, the top layer acts like a sports performance fabric to reduce sweating and transport moisture and heat away from the body, keeping baby at an optimum comfort level. The middle breathable layer of Air Channel Technology fabric adds extra cushion, comfort and support for sleeping baby.

Tel: 07976 773486 Email: rachelle.harel@breathablebaby.com

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Slumbertime mattress collection

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Breathable sleep solution

Little Chick London’s universal mattress is totally breathable offering the ultimate in safety and comfort. Using the latest technology in high le performance fabrics, the three-layered cover has a breathable, air permeab The backing. sistant water-re and lling fi mesh h surface with a 3D sandwic polyester core provides superior support, is breathable, anti-allergen and unlike foam does not yellow over time.

The removable machine washable cover is fast drying making it for extremely hygienic and practical; and whilst it makes the perfect partner Little Chick London’s bedside crib, the standard size means it can be used with any other brand of crib requiring a standard crib-sized mattress.

Tel: 07976 773486

Sleep for all seasons East Coast Nursery have added three new mattresses to their range.

The Airflow Foam Mattress is filled with ‘eggbox’ shaped foam and covered with Freshtec fabric and microfiber, designed to improve airflow through the mattress.

The All Seasons Mattress has a double-sided cover: the Coolplus side draws away sweat, and the Warmsense side holds warmth - helping regulate body temperature and keeping baby comfortable whatever the weather.

The Cleaner Sleep Mattress offers excellent protection from allergens and dustmites thanks to its cover made with Amicor luxury anti-microbial fabric.

Sample cubes showing the interior construction are available, to support East Coast stockists.

Tel: 01692 408802 Email: nursery@east-coast.co.uk Web: www.eastcoastnursery.co.uk

Good vibrations The newly launched Good Vibes Vibrating Cot Wedge from Summer Infant gently elevates baby’s head and torso to ensure little ones sleep comfortably through the night. The ten-degree angle aids easier breathing, better digestion and helps to reduce reflux for a more restful sleep. The wedge also features three soothing vibrations to help babies drift off to sleep and the multiple auto shut off options prevent the need to disturb baby once they are asleep. The Good Vibes Vibrating Cot Wedge fits most standard cots with a width between 60-70cm and folds compactly for easy storage and portability.

Web: www.summerinfant.co.uk

ury Little bit of lux natural ingredients in quality, best

The Little Green Sheep use only four of the ent for their luxurious baby mattresses, creating a pure and healthy sleep environm ls. chemica harmful and toxins from away your little one, and Coconut fibres form a supportive core, acting as thousands of tiny springs acts tree Hevea the from derived latex luxurious cotton aids breathability. Natural l provides a comfy, supportive layer while the wool removes the need for chemica fire retardant sprays due to its naturally fire-proofing properties.

Web: www.thelittlegreensheep.co.uk Tel: 0800 028 1433

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Sleep for babies, sleep for parents.

Protecting Our Future Dreamers

• Baby Springs • Breathable • 100% Natural Fillings

• Chemical Free • Organic • 5 Year Guarantee

One of the most scientifically advanced anti-allergy cot mattress available. erifor seeks to protect the child, that most precious gift, when the parent puts the child in the cot and walks away. Their range of cot mattresses encompasses protection, and peace of mind, sealed in the world’s most scientifically advanced

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cot mattress.

Merifor is the only mattress with a sealed, easy clean, and anti-allergy inner core. Its unique construction creates an allergy eliminating shield which prevents potentially harmful bacteria from growing, and greatly reduces the irritants which can affect babies lungs and have life-lasting effects.

All Merifor mattresses are carefully handmade, and are available in a variety of sizes and core constructions.

Tel: 01732 455000 Email: sales@kitforkids.com Web: www.merifor.com

www.harrisonspinksbaby.co.uk @harrisonspinksbaby Handmade in Yorkshire

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focus MATTRESSES

Sleep well, little ones…

GNG is a recognised manufacturer of quality and long lasting children’s mattresses, all of which are designed for optimum support and comfort. Each mattress produced is the result of years of continuous development and research with trained experts to ensure that each product fits the precise requirements of its customers.

Manufactured in its UK based, purpose built facility, GNG supplies a wide variety of mattress types for a vast array of markets with a growing aspect of its business being the demand for their nursery cot/cotbed mattresses. Furthermore, GNG can own label or white label mattresses for key account holders.

Tel: 01924 950 300 Email: info@gng-group.co.uk Web: www.memoryfoamwarehouse.co.uk

Sleep safely with Slumberland Slumberland’s debut Luxury Pocket Sprung Cot Mattress has been granted ‘Best Safety Product’ by the Baby Products Association at the 2017 Baby and Nursey Trade Awards (BANTAs).

It’s the first time a cot mattress has won the award for ‘Best Safety Product’ after being commended for its chemical-free cover and UK manufacturing.

Slumberland will begin delivering stock into key independent retailers in June.

Retailers will be supported with bespoke point of sale stands and mattress samples to build a strong in-store presence and help retailers to educate their customers on the key benefits of the Slumberland cot mattress collection.

To enquire about becoming a valued Slumberland cot mattress stockist, please contact Steve Birds.

Tel: 07867 397699 Email: Steve.Birds@steinhoffukbeds.co.uk

Steri-bottle relaunches Central Medical Supplies Ltd has been named as the new UK and Ireland Distributors for Steri-bottle. ith a long heritage of marketing high-quality feeding equipment at retail and in medical, the team at CMS are delighted to be relaunching the original Steri-Bottle – the must-have ready to use, disposable baby bottles.

Originally introduced to much acclaim in 2000, the unique, patented feeding bottle is once again a popular solution for parents on the go who love the convenience of having a ready to use pre-sterilised bottle.

Research has shown that new parents buy an average of five disposable bottles during the first year of their baby’s life with many buying supplementary disposable bottles on a regular basis.

Ideal for single use, the fully recyclable Steri-bottle comes with a moulded teat which cannot come loose. First time acceptance of the bottle is very high with young infants and the bottle is not only perfect for parents but also an easy, cost-effective and time-saving solution for nurseries and care providers.

The 250ml Steri-Bottle is available in packs of two, five and 10 from three months plus and are a perfect complement to any bottle range adding incremental value to any retailer.

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For more information please contact CMS’s Marketing Manager fiona@centralmedical.co.uk or telephone 01538 399541.

Or to place a trade order please contact Murrays Health & Beauty www.murrayshealthandbeauty.com or telephone 023 8046 0600.

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Test a publisher’s statement of circulation. In today’s business climate you can’t afford not to.

Our ABC Certificate provides accurate, independently verified circulation figures, giving you confidence in your advertising investment.

If you want to reach 4204* total average net circulation, then call Christine Contreras on 01442 289936 or email christine@lemapublishing.co.uk *. Circulation figure relates to period from 1st July 2016 to 30th June 2017

The ONLY audited Nursery B2B magazine.

For more information visit www.abc.org.uk or email info@abc.org.uk

talking shop NURSERY SUPPORT GROUP

Shop matters with NSG day in the life of an independent…as in independent, rest assured; everything is your fault. Consumers blame you for not getting things in, not getting things repaired quick enough, their misuse. Suppliers blame you for not buying enough, for buying too much and discounting, for the discounting of other retailers. Add the discounting to the mix of the nationals, the suppliers selling direct and baby shows – its gloomy folks!!

Halloween offers, I mean Halloween!? What has that got to do with us, unless you’re selling apparel?

Really? Not impressed.

November obviously brings Black Friday, which I know people are already prepping for – this is the world now, American traditions (how long until we start celebrating Thanksgiving!?). It’s all very bizarre!

I spoke to a retailer n yesterday and the conversation made me laugh, a ‘customer’ sent her a message on Facebook after 8pm, she has an auto responder, and scheduled posts – so the customer started an argument in the conversation all by herself, complaining that she has seen her messages and was not replying, that she was on the page and not replying on purpose. She replied the next morning, saying it was after hours etc., and was told that she had already left her negative reviews on various sites because she ignores her customer base.

THIS is what we are up against.

ANYWAY…not too long ago, I saw a video on Instagram that I was super impressed with. It was Mamas & Papas Tore, doing a walk and fold of the Ocarro. On his Insta he then has a video of one of the Baby

A

Yasmin Ali, Babyland, Fife

an g e r y o t ng er S tun n iM a ry M ey fro m

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Breathable soft toy collection from BreathableBaby

All our favourite wh oles aler s to and cas h n car ry’s have lots on eye offer, so ple ase keep an the tra de pag e -supp lier s if you have pro mo s, sea son al item s – US E the pag e. My favourite list ings on there at the mo ment inc lude M ary M ayers stunning toy ran ge (Karen Tank ); Cu ddles Co llec tions new roc kin g ani ma ls (lak Toor a) and Bre ath ableB aby soft toy s (Rach elle Ha rel) .

Planet team doing the same thing…

Yo! I feel a challenge coming on! I’ve done my video, sent it to Tore and kicked butt! I challenge all Mamas stockists! Bring it on! Videos on the NSG- great promo tools! Let’s go!

There seems to be quite a buzz around the C word being around the corner, its being forced onto consumers by shops, I heard on the news last night that the music on loop can be detrimental to the health of staff – can Team Babyland please take note, and keep psycho Snowy (who is haunted and should come out at Halloween instead) locked up! There isn’t a huge amount of new product at this time, this is the annual wind down.

The cold weather is coming in, I know Mee-Go have the gorgeous Artic footmuffs coming in, and although there isn’t a huge amount of new product coming out…they have the Venice Child range and the new furniture all coming very soon. Also, I know we have pending Pink Lining….

OLD SKOOL! (Contact is now Natasha again- Purflo).

The new BabyStyle Eggs – Serpent and Hollywood - have touched down and hit shop floors,

wi lots of retailers telling me sales with are strong. I hope stock is strong too ar co coming into 2018.

All our favourite wholesalers and cas cash n carry’s have lots to offer, so ple please keep an eye on the trade page -sup -suppliers if you have promos, seasonal item items – USE the page. My favourite listi listings on there at the moment include Ma Mary Mayers stunning toy range (Ka (Karen Tank); Cuddles Collections new roc rocking animals (lak Toora) and

Rocking to success with Cuddles Collection BreathableBaby soft toys (Rachelle Harel).

Talking to other retailers at the moment, there is a lot of fear over selling ‘nests’ over the old story from America that managed to go viral recently. I was shocked that some suppliers took so long to release statements (in fact I don’t think one of them even did). Thanks to those who were quick off the mark to help us inform customers what was going on; this includes Purflo and Little Chick.

I had lots of emails this past month, from suppliers and retailers; regarding advice; ideas; suggestions – please do not hesitate to approach me if you want to talk! Email me! yas@babylandfife.co.uk

profile CARRIWELL

Seamless support Pregnancy, and those early days, weeks and months of motherhood, is a magical, but demanding time in which mums and mums-to-be need as much support as they can get. arriwell, one of the market leaders in Europe for nursing bras, has been designing and developing comfortable and supportive underwear for both pre and post-natal mums since 1996 and products are exported to 46 countries worldwide. From bras to breast pads to support belts and belly binders, Carriwell provides products for a wide range of customers - the mum-to-be, the nursing mum or the mum who just needs a little post-natal support.

Good news for British mums is that Carriwell is now bringing their Scandinavian fundamentals of function and comfort to customers in the UK.

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The Carriwell Seamless GelWire Nursing Bra A leader in innovation, Carriwell products are supported by midwives and lactation consultants worldwide, none more so than the award-winning Carriwell Seamless GelWire Nursing Bra. It is not recommended to use a hard underwire, as found in normal bras, when pregnant or breastfeeding as it can block the glands and reduce milk flow. This can make it uncomfortable for mum or even cause breast infection or mastitis. With patented underwire made from soft flexible gel, not metal, the Carriwell GelWire Nursing Bra gives you the support you desire while still being soft and comfortable to wear. Winner of the BANTA 2017 best product award for feeding, cleaning and changing, and available in simple sizes – S, M, L, XL and XXL – the bra moulds to your body and can increase and decrease by two cup sizes as needed.

Perfect for the ups and downs of pregnancy and nursing.

• Supportive: The unique soft and flexible GelWire bra supports the natural changes in the size and shape of your breast without the discomfort of stiff underwire.

• Healthy: The GelWire is the only underwire bra recommended by lactation consultants.

• Comfortable: This nursing bra is made seamlessly with silky soft breathable microfibre. This combined with the gel, which remains soft and supple around your sensitive breasts, results in absolute comfort.

• Baby: The cup design exposes as much of your breast as you are comfortable with whilst nursing; maximizing skin-to-skin contact between you and your baby.

Clare Littler, UK mum and midwife who has previously worked at University Hospital Coventry and Warwickshire, a high risk and regional centre for pregnancy, and George Eliot Hospital, a midwife-led unit in Nuneaton, as both a hospital midwife and community midwife, has this to say: “During pregnancy and in the months after, the one part of your body that gets overlooked is your breasts. They say around 70% of women are wearing the incorrect sized bra, which has little implication if you aren’t pregnant or breastfeeding, but if you are, it’s essential you have the right size.

“The Carriwell GelWire Nursing Bra is fantastic as it moulds to your ever-changing shape, altering by up to two cup sizes depending on your breasts. They say you should avoid underwired bras as they are uncomfortable but the special gel wire ensures comfort without restriction and supports the breasts when they are at their most tender. They come with added ease for use out and about, meaning you only need to expose as much as you’re happy to when feeding in

public, whether that is just a tiny bit or the whole breast.

“As a midwife and mum I think these are a fabulous addition to any pregnancy and postnatal wardrobe; gone are the days of having to buy boring and unsupportive nursing bras, go out knowing that at least that part of your body is taken care of whilst you look after another little body.”

All Carriwell products are seamless, soft and made with fine Italian yarn. You won’t find any irritating seams, clips, wires or uncomfortable textiles, comfort is key. Simple sizing across all products, including bras – S, M, L, XL and XXL also means easy to track stockrooms and the opportunity to have a constant supply for all customers. With many innovative and comfortable products for all stages of pregnancy and those early days, there will be something for every customer.

For further information, please contact: Tel: 02036376385 Email: info@carriwell.com Web: www.carriwell.com

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focus PREGNANCY & MATERNITY Image source Pexels.com

Bump to birth

P

regnancy is a joyful time for many new mothers, but it also comes with a whole host of problems, from back ache to skincare all the way to clothing – the pregnancy and maternity category isn’t an area to overlook.

For example, many pregnant women experience restlessness when trying to gain a good night’s sleep, discomfort whilst driving and of course the general anxiety about the growing bump.

It doesn’t end there, there is also the probability of general swelling and enlargement of breasts, which for many causes discomfort and therefore some turn to maternity bras even before baby is born to provide a better level of support.

Of course, stretch marks is an area also that cause concern and pregnant women will turn to a whole plethora of lotions to try to assist.

Remember, this is your opportunity to really engage with your customers, and by building a sense of empathy during the pregnancy stage, it will be more likely that they will come to you for further advice on what to buy once baby has arrived.

We are fortunate that there are products that have established themselves as must have items during pregnancy and are actively bought by many who are expecting.

Soothing sensation

4-in-1 comfort

Backache is a common symptom of pregnancy, but thanks to Little Chick London’s 4-in-1 Support Pillow, expectant mums can enjoy restful sleep. Designed to contour the shape of the body, the maternity pillow gently supports the tummy and hips when sleeping on the side. The super soft 100 percent bamboo cover is naturally anti-microbial and moisture absorbent; and the breathable design allows air flow to help aid temperature control. This highly versatile pillow not only offers comfort during pregnancy, but also great back support and can be used when baby arrives for breastfeeding or to prop baby up during ‘together’ time.

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Web: www.littlechick.london

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Lansinoh HPA Lanolin helps soothe and protect sore, cracked nip ples, supporting mums on their breastfeeding jou rney.

100% natural and hypoal lergenic, it’s the only lanolin product to rec eive the British Allergy Foundation Seal of Ap pp proova vall.. There is no need to remove before breastfeedin g making it safe for mum and baby.

93% of mums say that Lansinoh HPA Lanolin soothed their nipples within the sam e day and 99% of mums would recommend to other bre astfeeding mothers*.

Mums also love it for nap py rash, dry skin and as a nat urally moisturising lip balm.

*Mumshub HPA Lanolin Research, March 2016. Study of 167 mum s.

Tel: 0113 205 4201 Web: www.lansinoh.c o.uk

The survey says…

Nursery market specialists FanFinders surveyed 1760 consumers via their online platform Your Baby Club focussing on pregnancy and maternity. Here’s the results.

Did you buy a pregnancy pillow?

Yes: 984 (55.9%) No: 776 (44.1%)

Did you look for products that assisted in supporting your growing ‹bump›?

Yes: 1252 (71.1%) No: 508 (28.9%)

What about skincare – did you research different skin products to help to perhaps lessen stretch marks?

Yes: 1356 (77.1%) No: 404 (22.9%) If you breastfed, did you research maternity bras?

Yes: 1084 (61.6%) No: 312 (17.7%) Didn’t breastfeed: 364 (20.7%) Did you feel that there were sufficient items of maternity wear available that kept in line with current fashion trends?

Yes: 792 (45.0%) No: 968 (55.0%) Did you feel that there were sufficient products that assisted you during your pregnancy?

Yes: 1396 (79.3%) No: 364 (20.7%)

has a long heritage of offering high quality pregnancy & feeding products

For more information contact Central Medical Supplies Ltd, or your local wholesaler: info@centralmedical.co.uk 01538 399 541 www.centralmedical.co.uk

focus PREGNANCY & MATERNITY

Love your bump

All the way from sun-kissed Australia, Love Your Bump is a brand passionate about supporting women through the all-important stages of pregnancy.

Combining comfort and practicality, the range includes the iconic Love Your Bump BellyBelt, which cleverly adds inches to every mum-to-be’s favourite jeans. Also, a SuperBra for both nursing and maternity, the super soft and supportive Bando for growing bumps, and Black Maternity SoftTights.

Tel: 01730 895761 Web: www.cheekyrascals.co.uk

eatListening System provides both b t r a e h a In er Infant Heart-to-Heart Prenatunal ity to hear their baby’s kicks, which

rt es, The Summ onderful oppo ts to your voic taneously a w how baby reac ar the to he ng so ni al te parents simul ay lis m ents, even cases they em e m ov so m ity to d in , im an ds s ox hiccup ks onwar on the pr d from 28 wee se dependent ar ur he co be of l t, al ea n ca artb babies’ little he can allow dads faint sound of um-to-be and m re su y even as re n baby. em ca le of pregnanc l listening syst ing the mirac ak ld m ou , sh ed u lv The pre-nata yo vo e in stomers feel a little mor uct to your cu ions; in od ct pr ru st is in th e and siblings to ng th di ing to . In recommen set up accord securely, more magical es need to be do fasten the belt t to uc t od an rt pr e po th im at s whilst it’ th ns e t, rc tio uc si fo od rein different po t of this pr y ou tr st d be an e p th m t order to ge nst the baby bu ce closely agai press the devi d relaxed. vice does not o-be is calm an ations, the de -t ct pe um ex m ’s ng er ri stom ensu riable if not to manage cu sults can be va re e th d s to baby in an It’s important d r ultra-soun nse of closenes ea se cl l ue ta tr ys a cr is e r can offe guarante y, but what it operly, positioned pr e. m ho your own the comfort of merinfant.co.uk m Web: www.su

Clothing for all occasions Ricia is a newly launched high-end clothing line that also happens to be breastfeeding friendly. Julia Rose Brownlee created this company to give new mums more choice when dressing for work, weddings, and everything in between.

Ricia was recently awarded first prize in the breastfeeding wear category in the Smallish Design Awards and is opening a pop up shop November 13-19th, 121 Sydney Street, Chelsea. £10 from every sale goes to Mummy’s Star charity which supports women diagnosed with cancer during pregnancy or shortly after.

Web: www.riciaclothing.com

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PRINT_LAN_NT Advert 210mm x 138mm 1017_OUTLINES.pdf

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26/10/2017

15:57

COMFORT BEGINS WITH SUPPORT MATERNITY AND NURSING UNDERWEAR

Recommended by Midwives and Lactation consultants For more information please contact us at info@carriwell.com or 0203 6376385 www.carriwell.com

social media ROSS HEWITT

Actions for Facebook Interactions With Facebook leading the charge towards making every business page owner have to pay for eyes on their content it is still becoming harder and harder to get decent traction with social media content. hatever your size of audience it is a real achievement to get an engagement level of over o two or three percent. Look at a post p that you think went well and do the t maths…add up the number of likes li and comments then divide that by b the number of people who follow your page and times it by one y hundred. h If you have managed to achieve a an engagement of over 3-percent 3 th then you are probably looking at a post that was either boosted or where people had to like or t enter a competition…so comment to do it on a ’’normal’ post. If you do get that impre impressive result frequently on normal po posts then let me know as you should shoul be

W in g t , M an a g an d it w e H s s Ro Pi e o f S ec ret l M e d i a ’. r o t c e ir D ia ‘S avvy S oc in g a ut h o r o f h is d ig ita l m a rket st r n R o s s b e g a 9 8 an d h a d h is fi y tr 19 c a reer in t h e nu r sery in dus o t g& fo r a y in f M a rket in ro s s in o d a e H s a ver C c e fo r S il ec ret Pi e in r e m m o c E S e set up g 2 0 0 8 . H d h a s b een h e lp in n a d e v lo 2 0 10 foun d an d t e g s t n e . li e c r s in c on lin e eve i e .c o .uk etp w w w.sec r etp i e .c o .uk ec r | R o s s @ s 4 10 0 2 7 | 0 1 9 0 4 ec ret _ Pi e @S | Tw itter :

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writing this column every month instead of me.

I have probably whinged on about this before, and likely many times, but it just sucks that you work hard to build an audience of followers and then you have your capability to reach them choked down so brutally. It sucks for the audience too as they chose to follow your page because they want to be kept up to date yet it is likely that the content they want to see will never be put in front of them in their newsfeed.

It’s lovely that the founder of Facebook is going to spend billions helping out humanity with lots of philanthropic projects, but it’s all going

to happen by ‘taxing’ business owners who use Facebook or Instagram…so boo to you Zuck!

This choke down on reach is also happening a lot more on Instagram too, so that one is heading the same way as Facebook…you need to pay to play.

There isn’t much that can be done to stem the tide and to dramatically increase your reach, but there are a few things that can help a little bit.

A good starting point is to familiarise yourself with how Facebook’s algorithm works, and I am grateful to a recent post from the Buffer blog (which you should all be

following) which simplified matters very well. Here are some things the algorithm likes: • Posts with lots of Likes, comments, and shares • Posts that receive a high volume of Likes, comments, or shares in a short time • Post types that users seem to prefer more than others (e.g., photo, video, or status update) • Posts that are timely or reference a trending topic • Posts from Pages with complete profile information For balance, here are some things that the algorithm does NOT like: • Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads • Frequently circulated content and repeated posts • Text-only status updates from Pages • Posts that ask for Likes, comments, or shares Using the above as a guide you can start to think about the next few

posts you are planning. If you still aren’t using images or videos in your posts then get busy with them right now. Text-only updates fall flat…it’s pretty much a fact now. Get your page profile completely up to date if you haven’t done so already.

To generate more interaction with your posts try to create ones that ask a question or clearly require input from your audience. Too many pages publish content that allows the audience to remain passive. Try a ‘fill in the blank’ question such as “The baby product I couldn’t live without is _______”.

Make this a visual post by posting a suitable image with the text of the question overlaid on it and then repeat the question in the post text. This should start to get some responses and as more people respond then more people that see it will join in too. This makes the Facebook algorithm happy so it will put the post in front of more people than would normally see it.

‘Either Or’ or ‘True or False’ type questions also generate activity as they are easy to answer. It is a similar idea

To generate more interac ti on w ith your po sts try to create ones th at ask a quest ion or clear ly re qu ire in put fro m your au di en ce . Too m any pa ges publish content th at allow s th e au di en ce to re m ain pa ss ive . to the previous one but this time you might ask a question such as ‘Bottle or Breast?’, ‘Nappies…disposable or washable?’ or ‘Pushchairs…Big Basket or Small Fold?’.

Direct questions that stimulate longer answers also work, and this could be something such as “What is your biggest fear as a parent?” or something more positive such as

T

“What is your biggest hope for your children?”.

You know your audience best, so trial this type of content in the way that you believe will be the most compelling, but always be testing and learning as everything you do needs to be generating engagement if you want your page to be shown to more of your followers.

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raditional cot bed styling nspired by a dreamy coastal theme

The Whitby cot bed takes its design from traditional cot bed styling but offers something different, thanks to its grooved end panels with subtly curved tops. For those looking for a more modern twist, stylish coloured end accents and sides allow parents to add a splash of colour to their nursery furniture.

®

Stylish coloured accents Add a splash of colour to your nursery furniture.

www.obabytrade.co.uk 01652 641491

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Feature: MOTHER&BABY AWARDS

Shine a light on Mother&Baby 2018 The Mother&Baby Awards are on the horizon with the winners being announced on 28th November. f you’ve not heard of the Mother&Baby Awards, then you’ve not been paying attention. These coveted consumer awards bring huge recognition and can assist in soaring a brands awareness. The industry gets together each year in London for a glitzy awards night and November is the month when everyone eagerly awaits the announcement of who the winners are of the 2018 awards.

The annual Mother&Baby Awards celebrate the very best products, stores and brands around, with an army of mums testing products giving verdicts which help to decide just who deserves the coveted gold, silver or bronze rosettes.

For the last 25 years this army of mummy testers have rigorously tested hundreds of pregnancy, maternity, baby and toddler products. From pushchairs to car seats, breast pumps to nappies, developmental toys to healthy baby food, the Mother&Baby Awards put all of the essential baby purchases to the test.

Mother&Baby magazine is a household name when it comes to mums to be, offering the latest expert advice and covering every aspect of becoming a mum. So it’s not a surprise that by winning one of these awards and being able to use the recognisable Mother&Baby logo on packaging, a product becomes far more appealing to parents who are given instant reassurance of a product.

From new innovations, to products parents can’t live without, every product on the shortlist has been put through its paces. Just to reach this level is an accolade in itself.

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The shortlist for the 2018 Mother&Baby awards are: Best Pushchair 2018:

Amble, Mothercare Beech Pushchair, Cuggl B-READY, Britax Hybrid Edge, BabyStyle UK Ltd MIXX, Nuna Mosey+, Easywalker Mytrax, Joie, One, Dubatti

Best Lightweight Buggy/Stroller 2018:

Bee5, Bugaboo UK Billie Faires MB51 Grey Chevron Stroller, My Babiie City Tour, Baby Jogger Maple Pushchair, Cuggl MiiniMo, Chicco OhLaLa, Chicco Omnio Stroller, Omnio Zeal, Obaby

Best Multiple, Twin or Tandem Pushchair 2018: 2017 Zoom, ABC Design Book for Two, Peg Perego B-READY, Britax Donkey, Bugaboo UK Ltd Evalite duo, Joie Nipper Double V4, Out ‘n’ About VISTA 2017, UPPAbaby Wave, Silver Cross

Best Travel System 2018:

AFFINITY 2, Britax Book 51 S Modular System, Peg Perego Cosatto Giggle 2 3-in-1 Travel System in Firebird, Babies ‘R’ Us Journey, Mothercare Pepper, ABC Design Stomp V3 All In One Travel System with Isofix Base, Ickle Bubba UPPAbaby CRUZ 2017, UPPAbaby Wow, Cosatto

Best Forward Facing Car Seat 2018: ADVANSAFIX III SICT, Britax Römer Elevate 2, Joie Every Stage FX, Joie EVOLVA 1-2-3 SL SICT, Britax Römer Skippa Fix, Cosatto Viaggio 2-3 Flex, Peg Perego

Best Rear Facing Car Seat 2018:

BABY-SAFE-i-SIZE, Britax Römer Pebble Plus & 2wayFix Base, Maxi-Cosi REBL™ plus, Nuna Spin 360, Joie Stages Isofix, Joie Vaya i-Size, gb

Best Travel Product Under £25 2018: Antibacterial Hand Gel, Milton Buggi Lights, Buggi Lights Comfi-Snug, CuddleCo DoddleBags, DoddleBags Go Splash Swim Vest, Splash About Microwave Steam Steriliser Bags, Philips Avent Philip the Pelican – Clip & Go, Lamaze Solo Travel Steriliser, Milton

Best Travel Product Over £25 2018: Baby Hoodie Travel Wrap, Morrck Ltd Cocoon Travel Cot, Inovi Gro Anywhere Blind, The Gro Company POD Travel Bag, Bizzi Growin SENA™ aire, Nuna Sleepyhead Deluxe+, Sleepyhead SpackCot, SpaceCot Alfa Una the Unicorn Trunki, Trunki

Best Baby Carrier/Sling or Back Carrier 2018:

Caboo+ Cotton Blend 10th Anniversary Printed Carrier, Close 360 Cool Air Carrier, Ergobaby Adapt Baby Carrier, Ergobaby Adventurer S2 Child Carrier, LittleLife Baby-Carrier, Izmi Caboo Dxgo, Close Easy Fit, Chicco Kaatu Baby Carrier, WE MADE ME

Best Changing Bag 2018:

Anywhere I Go (slim) – Backpack Change Bag, Ergobaby Allis City Plus, Allis Glam Rosie Bag, Lassig Jennie Changing Bag, Mia Tui Robyn Convertible Backpack, Babymel Roma Changing Bag, BabaBing!

Suite Collection Backpack – Olive, Skip Hop

Best Baby Food Range/ Product 2018:

Annabel Karmel Favourites, Annabel Karmel Four NEW vegetable-only flavours, Ella’s Kitchen Goodies Soft Oaty Bars, Organix Goodies Little Dish Pots and Pies, Little Dish Mamia Breakfast Pouch Range – Stage 1, Aldi Mamia Pasta Bolognese Stage 2, Aldi Little Angles Organic Animal Puffs, ASDA Piccolo Organic Baby Food, Piccolo Babease Organic First Tastes Range, Babease.

Best Breast Pump 2018:

2 in 1 Double Electric Breast Pump, Lansinoh

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Manual Breast Pump, Lansinoh Natural Touch Digital Electric Breast Pump, Nuby Natural Touch Ultimate Digital Breast Pump, Nuby Philips Avent Comfort Single Electric Breast Pump, Philips Avent Single Electric Breast Pump, Lansinoh Swing Essentials, Medela Swing Maxi Breast Pump, Medela

Best Product for Bottle Feeding 2018: Baby Bottle, Comotomo Bfree Classic Bottle 260ml, Bfree Easy Start 260ml 3pk Bottle, MAM UK LTD Electric Steriliser & Express Warmer, MAM UK LTD Natural Touch Newborn Starter Set, Nuby NaturalFeeling, Chicco Snuggle Up! Original Nursing Pillow, Snuggle Up! Transitions™ Soft Spout Cup with Removable Handles, OXO Tot

Best Product for Breastfeeding 2018 (excluding Breast Pumps): Comfi-Mum Feeding Pillow, CuddleCo Cotton Candy Seamless Nursing Bra, Cake Lingerie HPA Lanolin, Lansinoh Mumba Bra, Mumba No Harm Nipple Balm, My Expert Midwife Neuner’s Organic Nursing Tea, Neuner’s Spring Smocked Dress, Frugi Thera°Pearl 3-in-1 Breast Therapy, Lansinoh

Best Feeding Product for Weaning 2018:

2 in 1 Steam & Blend, Vital Baby 360° Insulated Maxi, Nuby Baby Food Steamer Blender, Tommee Tippee CleavaFeed, ClevaMama Little Angels Weaning Spoons Set, Asda Magic Cup, NUK MAM Trainer, MAM UK LTD Suction Bowl and Spoon Set, bamboo bamboo

Best Highchair 2018:

Folding Highchair, East Coast Nursery Grey Sprout Highchair, OXO Tot MBHC8FL Floral Highchair, My Babiie Polly Progress, Chicco Pumpkin Deluxe Highchair, Cuggl Siesta High Chair, Peg Perego Kidsmill Up! High Chair, Kidsmill ZAAZ, Nuna

Best Baby Monitors 2018:

AC417 Video, Wireless Movement and Sound Baby Monitor, Angelcare Audio Baby Monitor 450, BT Motorola MBP36XL, Motorola Motorola MBP50, Motorola Panorama Digital Video Monito, Summer Infant Philips Avent uGrow Smart Baby Monitor, Philips Safe & Sound° Digital Audio Baby Monitor BM1000, VTech Electronics Video Baby Monitor 5000, BT

Best Bathtime Products 2018:

Rich Moisture Head to Toe Wash, Baby Dove Hands Free Towel, Cuddledry Hooded Bath Towel, Hooded Owls Kawan Rubber Duck, Hevea Mamia Baby Shampoo, Aldi Octopus Floating Bath Toy, Nuby Shampoo Shield, Boots Baby Soft Touch Bath Support – Grey, Angelcare Best Cot, Crib or Moses Basket 2018: Bassinest, Halo Bel Sleigh Cot Bed, Babymore Carolina Space-Saving Cot & Mattess, East Coast CoZee Bedside Crib, Tutti Bambini Dreami Slate Grey, Shnuggle Folding Cot, Mothercare Next2Me Dream, Chicco Next2Me, Chicco

Best Potty-Training product 2018 (excluding disposable nappies):

Kidsflush, KidsDo My Carry Potty, My Carry Potty Potty Training Pants, Bambino Mio Step ‘n’ Potty, Numbo

Best Products for a Newborn 0-4 months 2018:

Baby Moisturiser, Childs Farm Developmental Pillow, Taf Toys Ewan the Dream Sheep in Grey, SweetDreamers Fisher-Price Rainforest™ Music & Lights Deluxe Gym, Fisher-Price Miosquares (muslin squares), Bambino Mio Muslin Swaddles, Mama Designs Personalised White High-Top Trainers, My 1st Years Swaddle, aden + anais

Best Sleep Product 2018:

DryNites, Huggies Grobag Baby Sleep Bag, The Gro Company Mothercare Airflow Pocket Spring Mattress, Reylon LTD Mum2Me Pod, Cleva Mama NaturalStart No.2 Harrison Sprinks Baby Pampers Baby Dry, Pampers Safe Nights Anti-Allergy Cotbed Duvet, Silentnight Sleepyhead Deluxe+, Sleepyhead

Best Safety Products 2018:

Airflow Pocket Sprung Mattress, Mothercare Big Hi-Vis Dinosaur Kids ActionPak Backpack, Little Life Boots Non-contact Thermometer, Boots Groegg, The Gro Company Luxury Pocket Sprung Mattress, Slumberland MediClock, MediClock Milk Monster, Milk Monster

Best Swimming Product 2018:

3in1 Swim, Childs Farm Little Swimmers, HUGGIES Nutmeg Swim Pants, Morrisons Pop-in Baby Cosy Suit, Close Reusable Swim Nappy, Bambino Mio Splash Jammers, Splash About The New Improved Happy Nappy, Splash About The Towel Cozy, The Towel Cozy Limited

Best Baby Wipes 2018:

56 Newborn Pure Wipes Fragrance Free, Tesco Loves Baby 64 Care & Protect Baby Wipes, Asda Little Angels 64 Fragrance Free Ultra Soft Wipes, Tesco Loves Baby 64 Fragranced Cotton Soft Baby Wipes, Asda Little Angels Kinder by Nature Natural Unscented Baby Wipes, Jackson Reece Mamia Fragranced Baby Wipes 64 Pack, Aldi Mamia Sensitive Baby Wipes 64 Pack, Aldi Sensitive New Baby Wipes, Pampers

Best Disposable Potty Training Pant/ Nappy Pant 2018:

Active Fit Nappy Pants, Pampers Little Angels First Pants, ASDA Little Angels Baby-Dry Nappy Pants, Pampers Mamia Easy Pants Size 6, Aldi Nutmeg Ultra Dry Pants, Morrisons Pull-Ups, Huggies

Best Performance Disposable Nappy or Nappy Range 2018: Baby Ocado Size 4 Ultra Dry Nappies 50 per pack, Ocado Baby Ocado Size 6 Ultra Dry Nappies 40 per pack, Ocado Baby-Dry, Pampers Little Angels Newborn, ASDA Nutmeg Ultra Dry Active Nappies, Morrisons Premium Protection™/Pampers Premium Protection, New Baby Pampers Super Dry with Active Stretch, Boots Baby Tesco Loves Baby Ultra Dry, Tesco

Best Reusable Nappy 2018:

All-in-one Washable Nappy, The Green Bud Bamboozle Stretch, TotsBots Easyfit Star, TotsBots Miosolo All-in-one Nappy, Bambino Mio Organic Cotton One-Size Diaper, Charlie Banana Pop-in New Gen V2 Reusable Nappy, Close Sunny, NaturalMamma

Best Value Disposable Nappy or Nappy Range 2018:

ASDA Little Angels Comfort & Protect, ASDA ASDA Little Angels Newborn, ASDA Mamia Nappy Range, Aldi Size 1 Ultra Dry Nappies 28 per pack, Ocado Size 4 Ultra Dry Nappies 50 per pack, Ocado Size 6 Ultra Dry Nappies 40 per pack, Ocado Tesco Loves Baby Ultra Dry, Tesco

Best Baby Skincare Range/Product 2018:

Aveeno Baby Daily Care Range, Aveeno Baby Baby Bee, Burt’s Bees Rich Moisture and Sensitive Moisture Range, Baby Dove Childs Farm Toiletries for Baby and Child, Childs Farm Gentle Hair and Body Wash, SkinFix Organic Baby Balm, Neal’s Yard Remedies Organics Little Traveller Set, Storksak Organics TOP-TO-TOE Baby Bath, JOHNSON’S

Best Baby Toy 2018:

Gertie the Good Goose, SweetDreamers Gymini 1 2 3 Here I Grow!, Tiny Love Learn and Groove Musical Table, Leapfrog Learn With Me Zebra Walker, Fisher Price Light ‘n’ Go 2 in 1 Activity Walker, Little Tikes Musical Rings, Halilit Ollie the Owl, The Gro Company Silicone Teether Comotomo

Best Toddler Toy 2018:

Count Along Till, Leapfrog Dr Poouch, Edushape Goal Leage, Chicco My First 30 Pastel Set, Magformers Number Train, LEGO DUPLO Peter Rabbit Play Set, Orange Tree Toys Smelly Wellies, Orchard Toys Toot-Toot Friends Magical Unicorn, VTech Electronics

The Best New Mum/Maternity Skincare Products 2018:

Fantastic Skin Elastic, My Expert Midwife HPA Lanolin, Lansinoh ‘Midwife in a Box’ Mummy to be Giftset, Natural Birthing Company Mum to Be Nourishing Stretch Mark Oil, NSPA Party-eyes, Party-eyes Pink Himalayan Salt Scrub, Eco by Sonya Driver Pregnacare Stretch Mark Lotion, Vitabiotics Resilient Body Stretchmark Oil, Basq NYC

Best Pregnancy/ Maternity Product 2018:

Aloe Vera Organic Allergen Barrier Balm, HayMax Brighton Teething Necklace, Nibbling Dream Belt Pregnancy Sleep Aid, Babymoov Mum to Be Moisturising Bump Butter, NSPA Organic Mother’s Balm, Neal’s Yard Remedies Pregnacare Max, Vitabiotics The Bump Yoga Mat, Tara Lee Yoga The Davy Maternity & Nursing Pyjamas Set, Kindred Bravely Innovation of the Year 2018: Electric Steriliser & Express Warmer, MAM UK LTD Hip Healthy Groswaddle, The Gro Company MultiMuslin, Cheeky Chompers Organic Wasp Sting Relief, WASuP Pampers Preemie Protection, Pampers Pockit+, gb Pod Travel Bag, Bizzi Growin Spritz For Bitz, My Expert Midwife

Further information can be found at: www.motherandbaby.co.uk nursery today

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Feature: MOTHER&BABY AWARDS

It’s what’s inside that counts The perfect sleep solution for parents on the go, the Award Winning

Bizzi Growin POD Travel Changing Bag ensures that an overnight stay away with baby is convenient and stress free. The unique fold out crib section is quick and easy to use, perfect for overnight travel and daytime naps. No need for bulky, heavy travel cots, just grab your bag and go!

Using the lightweight poles provided to secure the crib sides, baby can sleep safely and comfortably in the fold out crib section.

The assembly of the crib section takes less than a minute! A padded mattress comes complete with the bag and can be used in the crib or as an everyday changing mattress.

The bag features many compartments and pockets to organise all baby’s and mum’s essentials and includes an insulated bottle pocket. The bag is beautifully made from quality, durable fabrics, and has continued use as a changing bag/weekend bag after baby has grown out of the crib section.

Tel: 01257 230087 Web: www.bizzigrowin.com

ble ora ad y erl Utt sleep aid with adorable utterly and Ollie the Owl is a unique Five awards in by Nu for ist rtl sho us Mother&Baby prestigio the of ve fi for d shortliste been Nuby UK have

Awards for 2018 for some of their latest innovations and best-selling products Set including two of their Natural Touch Breast Pumps and Newborn Starter . toddlers for Toy Bath Hoopla Octopus and Cup Maxi plus their 360 Insulated these With their products already loved by many parents, being shortlisted for to awards is a big achievement for the brand, the Nuby UK team can’t wait es. categori these in winners see if they will be overall Tel: 0191 5190487 Email: kaylee.spurling@nuby-uk.com Web: www.nuby-uk.com

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built in Cry Sensor technology helping baby and parents get quality sleep every night. Ollie the Owl plays four soothing sounds including heartbeat, rainfall, white noise static and beautiful Brahms lullaby. Promising to always be there, the CrySensor technology means Ollie automatically activates when baby cries, so he can soothe little ones back to sleep in an instant, without Mum or Dad having to get up.

Like all products from the Gro Company, Ollie the Owl has been expertly designed and is guaranteed to make bedtime a whole lot easier. Each noise has been thoughtfully selected to relax little ones and white noise especially is great for restless, colicky babies and is proven to calm them by replicating the sounds baby heard pre-birth. Super soft, plush and grey in colour with a light up breast dotted with tiny love hearts, it is certain to fit into any colour scheme!

Tel: 01392 347 111 Email: trade@gro.co.uk Web: www.gro.co.uk

Perfect for comfortable overnight travel and daytime naps.

Its what’s inside that counts.

For all trade enquiries call Kate on T:01257 230087 k.woodburn@bizzigrowin.com www.bizzigrowin.com

Feature: MOTHER&BABY AWARDS

To the power four of The MAM Trainer has been shortlisted for ‘Best

Weaning Product’ and both the Easy Start Anti shortlisted in the Colic bottle and the new Electric Steriliser & Express warmer have been Express & Steriliser Electric 6in1 the this, ‘Best Product for Bottle Feeding’. To top on from innovati This Year’! the of ion ‘Innovat for d shortliste Warmer has also been in trendy device, compact This product. one in all s function valuable six features MAM for up to sterile items keeping g; sterilisin ve grey, can be used for either electric or microwa gentle to express from s function warming erent diff four 48 hours. Plus there are also milk or formula. warming, defrosting and a clever keep warm function, perfect for breast seconds!

30 minutes Not only is it multi-functional but it warms in just two Tel: 02089438880 Web: www.mambaby.com

Super dly cud Made in the UK, Cheeky

Chompers produce a range of stylish and innovative products designed by mums to make parents’ lives that little bit easier.

Their latest innovation is the MultiMuslin, one beautiful muslin with six clever uses. Made from brilliantly breathable 100% organic muslin, it is naturally cuddle-able and super soft. This multi-purpose product cleverly combines six baby essentials making it a fantastic and space saving addition to the changing bag for parents on the go. It can be used as a breastfeeding cover, burp cloth, pram shade, blanket, swaddle and has two soft attachable silicon teething rings.

Web: www.cheekychompers.com

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w the garden grows Ho toys, all brightly coloured Orange Tree Toys create a large variety of beautiful, traditional wooden

Peter Rabbit collection. A and designed in the UK. One of their most popular ranges is the classic Rabbit Play Set. The set Peter l beautifu this is seller, best instant an and range, the to recent addition includes everything necessary to capture a child’s imagination! need to recreate Mr Packaged perfectly in a beautiful box, the set comes complete with all you g Peter Rabbit, includin there, are rs characte favourite the all course of McGregor’s garden, and The play set is sure inkle.

Tiggle-W Jemima Puddle-Duck, Jeremy Fisher, Tom Kitten, Flopsy and Mrs to become a toy box favourite!

Tel: 01242 244500 Web: www.orangetreetoys.com

retail TECHNOLOGY

Creating an online marketing strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking in the knowledge required to push all of those potential online Gold mines to the max. hat retailers really need to know is that because of the rapidly changing face of the Online World, it really isn’t all about ‘Search Engine Optimisation’ or ‘paid advertising’, what’s required is a more rounded approach incorporating a large range of different marketing and advertising methods.

Because of social media sites like Twitter, Facebook and Pinterest, more than ever the people that retailers are trying to sell to have access to a vast array of information. We are therefore in a situation where those retailers who engage in social media win, others just fall by the wayside. Add to that the inexorable rise in smartphone and tablet usage, if you’re not using display advertising, email marketing and social media marketing in your overall marketing strategy you’re onto a loser.

So what exactly do you need from an online marketing strategy for your business? The answer is really ‘it depends on what you are selling!’

W

Ask the Right Questions As with many things in life, to get the right answers, sometimes you have to ask the right questions.

As a nursery retailer, your first question should be ‘what can I offer to make my company different?’ This is a pretty broad question, but it does point to a fundamental but sometimes overlooked truth to online selling, namely that niche, unique or hard to source ranges of products are far, far easier to sell online than readily available ranges with lots of competing suppliers.

Going as niche as possible is of course a good strategy on the high street as well but with the online marketplace you aren’t restricted to a limited pool of potential local buyers for your products, you literally have the whole World to sell to, which makes stocking ultra-niche products an enticing and lucrative idea.

So first take a good, long look at what you are offering and then get on Google – see who else is selling those

product ranges and how they are selling and promoting those sales. If there is a lot of competition from top flight, established retailers and auction sites then don’t pin your hopes on that range (unless you are selling cheaper than anyone else!).

Secondly, if you do manage to find a niche product range, which admittedly is a lot harder than it used to be, make sure everyone knows about it. Your website should be full of unique text about the range, social media profiles should scream that you’re the people to talk to and you should be doing regular bulk emails to back everything up.

Search Engine Optimisation – Get Your Content Right So you have your niche ranges, your prices are competitive (or even better, you’re the cheapest online) and you have the knowledge required to push the products, what do you do next?

Firstly, make sure every one of your product range on your eCommerce website has a unique product description. This should be in normal English sentence structure, be well written and have no grammatical or spelling errors.

Try to avoid bulleted lists, too many line breaks or HTML tables as this just adds the time required for Google’s spiders to crawl through the text. Next add category content backing up what your range is all about. This allows you to optimise for higher level keyphrases (like brand name, product type etc) and as you are adding even more unique text, Google will like your website even more.

Don’t forget that to be truly successful with an eCommerce website you have to promote not only return to the website but a sense of community, so think about providing useful articles and information on your website around the area that you’re selling in, these can then promote external linking, which will be required to grow your website’s reputation with Google.

Social Media and SMM (Social Media Marketing) Once the website is sorted out with all this unique text, get your social media profiles set up if these haven’t been done already. Most social media sites now offer a business or promotional page, so get your personalised page name and add information all about your business (and of course, your unique, niche ranges!) Once done, make sure you converse with visitors to your social profiles.

Successful use of social media could warrant a full library of books all in itself, but safe to say if you do have social media profiles and you don’t monitor interaction constantly, it can be a hindrance, not a benefit to your business.

Once you have social profiles, many services now offer paid advertising, for instance Twitter offers ‘sponsored tweets’, Facebook offer targetted ‘Facebook Ads’ and Pinterest offer ‘Sponsored Pins’. Utilise all of these to get the best exposure for your business pages and website.

David Fairhurst Head of Creative Online Marketing - Intelligent Retail

Everything Else There are many other things you can use to push your online business forward, such as affiliate advertising (advertising through a network of partner websites, offered by Google and many others), utilising review sites and quite a few others, however if you get the basics of SEO, SMM, Email Marketing and PPC going you will see immediate and long lasting improvements in turnover and make your eCommerce website a sustainable and valuable part of your business.

David Fairhurst Head of eCommerce, Intelligent Retail, http://www.intelligentretail.co.uk David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London

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Caboodle Bags are the perfect choice for busy parents, combining style and practicality to suit hectic modern lifestyles.

Spacious and affordable, Caboodle’s bags are available in a range of stunning designs ranging from bright and colourful through to classic and timeless – with a quality which demands attention. Caboodle’s safety-tested fabric makes their bags ultra-baby-friendly, as well as being large enough to use as an overnight bag, hospital bag or travel bag.

Whether expecting a new arrival (or two!), or purchasing for a proud new parent - Caboodle represents the very best of child-friendly fashion.

Email: info@caboodlebags.co.uk Web: www.caboodlebags.co.uk

Trained to sleep and als are delighted to introduce the cute

Cheeky Rasc ner from pioneering Dutch brand, compact, Bobby The Bear Sleep Trai eyes close at bedtime and open Zazu. A compact sleep trainer, Bobby’s a time set by parents. Featuring in the morning when it is ok to get up ren can learn and begin to both analogue and digital time, child older children, Bobby can also be understand the concept of time. For used as an alarm clock!

Tel: 01730 895761 Web: www.cheekyrascals.co.uk

Two second scan

Nokia Thermo, the first Smart Temporal Thermometer yields accurate results and provides an automatic sync with the dedicated app in a fast, effortless gesture.

An array of 16 infrared sensors take 4,000 measurements in just two seconds to detect the hottest point, with a simple scan over the forehead. It provides one of the most accessible and reliable assessments of body temperature, while ensuring a comfortable and sanity process for parents. Data is then automatically synced and tracked in the Nokia Thermo app, which can also be used as a medical journey for the whole family. Nokia Thermo is CE compliant and FDA cleared.

Web: www.nokia.com

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new!

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Out and about luxury

On the go with Red Kitetly expanded on

Red Kite has recen their popular range of travel accessories after listening to consumer requests.

Now travel on the go is so much easier with the use of their new On The Go Changing Mat, a practical carry bag and mat that can easily fit into bags or pockets when out and about.

Keeping toddlers happy and amused when in the car is now possible with the rear seat Tablet Car Organiser. This includes a clear space to store and play a tablet whilst on the move and also has lots of compartments to store travel accessories.

Get ready for winter with Red Kite’s fabulous baby snug. A soft and cuddly fleece liner for carry cots, prams and car seats that you can use to move baby in comfort.

Need a drink when out with baby? Then the new Stroller Cup Holder is the practical and obvious solution to store and carry drinks on your stroller.

Also now available is the on trend new Sodbury Changing bag which is a great modern and practical bag with lots of appeal and features. A further addition is the Bristol bag which offers all the function you need from a changing bag and an unbelievable price point.

Brand new from ABC Design, their new range of changing bags offers luxury when out and about.

The Jetset and Style bags both feature luxurious fabrics and include an insulated bottle holder, detachable internal valuables bag and comfortable changing mat. Whilst both offer ample storage options and look amazing both as a changing bag and a general purpose bag, each has its own forte.

The strap on the Jetset bag can be removed and re-attached to instantly transform it into a practical rucksack. For those who like to always be organised and require instant access, the Style changing bag features a Gladstone design which makes it easy to see exactly what is inside.

Tel: 01652 641491 Web: www.obaby.co.uk/abcdesign

Word of mouth

Mouthie Mitten, suitable from three months, has landed in the UK and is ready to order. This clever teether was three years in the making after much research, design, development, sourcing and testing.

Made using 100% food-grade silicone, phthalate and BPA free this mitten is a perfect teething solution.

With a textured flexible silicone surface giving easy hand to mouth access for baby, the Mouthie Mitten protects baby’s hands from excess saliva and chewing.

Through its clever design and added feature, the Mouthie Mitten also provides a superb first toy/entertainer for baby, with its crinkle noise and colourful enhancements.

And there’s more, this useful teether, due to its design, won’t fall on the floor and is fully machine washable!

Mouthie Mitten is available in four colours through Natmark Distribution.

Email: mark@natmark.co.uk Web: www.natmark.co.uk

ic collection rs, has launched a stunning new collection of infant products.

A claDesiss gns, The Home of Classic Characte industry, bring to Rainbow nursery and toy gns, one of the leading forces in the This collection will see Rainbow Desi high-quality baby products. of e rang new sical whim a acters with life Disney’s much loved and iconic char tifully styled soft Disney beau a its debut in stores this autumn with A signature collection is set to make d Woo Acre Tales from One Hundred Classic Pooh collection inspired by the A.A Milne’s classic characters, this of age herit the storybooks. Celebrating nal nie-the-Pooh and his friends in an origi supreme quality collection shows Win style that is totally suited to babies. d ’s already impressive high-profile bran The new collection will join Rainbow ds, Frien & mas Tho First My ington, lineup that includes: Peter Rabbit, Padd ar, Love You, The Very Hungry Caterpill I h Muc How ss Gue , Baby for Pig Peppa l.

Snowdog and Roald Dah Miffy, Elmer, The Snowman and the Tel: 01329 227 300 k Web: www.rainbowdesigns.co.u

Web: www.redkitebaby.com

The brand that parents trust www.clippasafe.co.uk

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BPA notice board New benefit to help with compliancy

Robert Anslow M anaging Director If you r company is a me mb er of the Bab y Pro duc ts Ass ocia tion and you are not cur rently receivin g me mb ers ’ e-bulletins wit h industry upd ates , but would like to, ple ase em ail juli e@ b-p -a. org wh o will add you to the databa se.

www.thebpa.eu

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Members of the Baby Products Association can now benefit from a new service thanks to an agreed partnership between the trade association and Nottinghamshire County Council Trading Standards.

The Assured Advice Scheme means that companies can receive advice about their product’s safety requirements from the Nottingham division which will be upheld by Trading Standards departments nationally and also in court.

Julie Milne, membership and technical support manager for the Baby Products Association explains: “This is a really valuable service and will help to clarify situations for our members. For example, where a product has been tested by two independent testing houses and passed by one, but not the other, the Assured Service Scheme will advise which testing house is correct. This will be published online and can be used as evidence in future should any issues arise with that product.

“Should a member be contacted by another Trading Standards office regarding an issue with one of their products, the member can direct them to Nottinghamshire Trading Standards who will liaise with the Baby Products Association and reach a decision which must be followed by all offices and officers.”

Nottinghamshire County Council created the Commercial Services Team in 2017 and provides professional advice to companies of all sizes locally, regionally and nationally. It explains: “We understand that the complexities of legislation can be daunting for businesses of any size and commercially experienced account managers will work with Baby Products Association members to create cost effective solutions to ensure they remain compliant and have robust systems in place to protect both them and their customers.”

For more information about this service, contact Julie on 0845 456 9570 or email: julie@b-p-a.org

Do you have an innovative new baby product idea?

The Baby Products Association – the UK’s trade organisation representing manufacturers and suppliers of baby and nursery products – is calling for entries to its 2018 Concept & Innovation Awards which are open to both companies and individuals with exciting new maternity, baby, nursery and antenatal product ideas.

Julie Milne of the Baby Products Association explains: “The baby products industry is probably one of the most innovative of all sectors and each year we receive numerous entries to our awards from parents who have discovered a gap in the market; companies which already have a knowledge of the industry; and design students who have entered a design project. Many of the finalists have proceeded with their products to market.”

The Concept Award is for product ideas which are still in their early visionary stage. This might just be a drawing and product description; whilst the Innovation Award is for products ideas further advanced to prototype stage. Product ideas entered must not be available for sale prior to Harrogate International Nursery Fair at the end of March 2018.

Concept Award finalists last year were Charlotte Lonngren with ‘The Baby Band’ – a simplistic wrist-band which mums wear to keep track of babies’ feed and sleep times without smart phone technology distractions; and Lisa Walford with the Sleep Safe Seat – a baby car seat that can be reclined at the touch of a button.

Innovation Awards finalists were Lucy Bostock with ‘Adventure Belt’ – a handsfree restraint for older pre-school children which is now in the market place; and Deborah Sher and Gemma White with ‘SleepKeepers’ – magnetic accessories to keep a child’s duvet in place at night.

Entry to the 2018 awards are free, so if you have an exciting new product idea, download the Concept & Innovation Entry Form from the Baby Products Association’s website at www.thebpa.eu and return this no later than 4th January 2018. Judges will shortlist all entries and these individuals will be invited to present their product ideas to a panel in central London at the end of January. Four finalists will be chosen and these will be invited to present their entries to the nursery industry at Harrogate International Nursery Fair where the winners will be announced.

Buyersdirectory

Coordinated Bedding

Baby Shoes

Distributor Baby Clothes • Caroline Jane International ltd • Dandelion baby clothing • Spanish design pastel babywear • Designed in the UK • Manufactured in Portugal.

• Garments essential for all seasons • Made from 100% Cotton and gorgeous Knitwear.

Telephone: 01908-690726 / 01455-844469 Email: sales@dandelionclothing.co.uk Website: www.dandelionclothing.co.uk

01473 228862 www.ardega.co.uk sales@ardega.co.uk

Innovative Nursery Products • Baby Monitors • Feeding Accessories • Home Safety • Sleep Products • Travel Accessories • Bedding

Textiles

Textiles

Ambassador Textiles are a major supplier to the Nursery manufacturing industry, we stock an extensive range of top quality Baby Care fabrics in popular pastel colours:• Soft & Cuddly – Velboa, Dimple, Stars and Coral Fleece Circles • Cotton Waffle & Cotton Interlock • Moisture Absorbing – Bamboo Towelling & Woven Towelling • Lightweight & Pretty – Dobby Spot Polycotton & Brodierie Anglaise • Warm & versatile – Anti Pil Fleece Our Anti Pil fleece range has over 50 colours and 20 prints which can be made to order into Fleece Blankets in Cot, Pram and Picnic Blanket size (minimums apply) Visit our website to view the full range at www.ambassador-textiles.co.uk Or contact our experienced helpful team on 0161 624 4167 info@ambassador-textiles.co.uk

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