Delivering the best

With an exciting new Masterpro x Alessi collaboration to boast of – and plans to presents an array of brands at trade shows such as Ambiente and The Inspired Home Show – Bergner Europe has a busy year planned. Kitchenware International learns more from communication and CSR director, Izar Villegas

With an array of brands under its remit – think Masterpro, Infinity Chefs, Casa Benetton, Swiss Home, San Ignacio – Bergner Europe is a company which prides itself on delivering the best in kitchenware. With touch points in many areas of the home – from small appliances through to crockery – the company and its associated brands work tirelessly to innovate.

Take their latest cookware collaboration with Italian design giants Alessi as an example. They have joined forces to form a partnership celebrating the unique link between homeware, design, and technologies. The result is a stainless steel and alloy aluminium collection which homes in on the craftsmanship which characterises the two brands.

The Masterpro x Alessi collections will be showcased at upcoming international trade fairs such as Ambiente and The Inspired Home Show so retailers will get a first-hand view of the range.

“Trade shows provide us with great business opportunities whether it is to expand sales, reinforce brand image or make new contacts,” Bergner Europe’s communication and CSR director, Izar Villegas tells us. “Digital marketing and social networks have meant a real revolution for us in terms of communication and business; but the atmosphere of naturalness and closeness with our customers that attending trade fairs gives us, is still an essential part of our annual calendar.”

The opportunity to present Bergner’s catalogue of products to a wide-ranging audience is incredibly appealing particularly when underpinned by a

Bergner Europe will exhibit at Ambiente (Hall 8.0, F10) and The Inspired Home Show (S3838) company-wide directive to work towards sustainable growth.

“At Bergner, we work with the purpose of contributing to creating a more fair, equal, green and resilient world and making a difference,” Izar tells us. “This mission defines our business strategy, determines the way we operate and inspires our ambition to make a positive impact on our immediate communities.

“We have consolidated our position as a benchmark company in the distribution of household goods and we have elevated our commitment through our ESG strategy. We believe that only genuinely sustainable products will have a place in the future and that sustainability is a fundamental requirement for the long-term success of any business.”

This commitment to sustainable practices also drives how the company innovates as they work solidly to “transforms ideas into highly efficient new products and services that build a sustainable future”. Along with Ambiente and The Inspired Home Show, Bergner will also exhibit at Heimtextil.

The Masterpro range of food processors performed exceptionally well for Bergner in 2022.

“Our success in this category is based on the quality of an extensive range of equipment ranging from air fryers to the most complete and digital robots, as well as constant and personalised support,” Izar explains. “If permanent innovation has been one of the pillars on which Masterpro’s success has been based, the other is undoubtedly our customer service and treatment. The Masterpro experience is unique.”

Bergner is supporting retailers with a trade marketing strategy based on creating actions aimed at generating visits to the point of sale. When it comes to digital marketing, Bergner ensures they provide the retailer with tools to make the customer journey as digitally engaging as it is in the physical store which is achieved through personalisation and tailored advertising campaigns to deliver value at the right time.