In focus Lifetime Brands
The new contemporary classics KitchenAid is introducing a contemporary new range this autumn. While the brand’s renowned innovation and performance stays the same, the products now benefit from an updated aesthetic. Claire Budgen, commercial and marketing director, Lifetime Brands, tells us more about the elevated collection launching this autumn… Lifetime Brands is home to some of the biggest brands in housewares leading the way every season with forward thinking concepts and brand-new product presentations. “Each brand is a leader in its own field and we’re proud to be able to deliver an unrivalled cross-category range that doesn’t stand still. Our leading brands are a pipeline for new product development driven by consumer insight and this season we have huge developments across some of our biggest winners that
will get your customers shopping,” says Claire Budgen, commercial and marketing director. KitchenAid is one of the iconic houseware brands under the Lifetime Brands umbrella. KitchenAid tools and gadgets reimagined Since 1919, when the iconic stand mixer made its debut, KitchenAid has been a symbol of culinary excellence, empowering home cooks around the world to live life hands-on. Now, a new
A brand with heritage Did you know KitchenAid’s original stand mixer was born in 1919 becoming an unrivalled staple in kitchens from that point? 18 KITCHENWARE INTERNATIONAL