Cover Story Sambonet
Titan of
sustainability
Sambonet is focussing on the growing cookware segment with the Titan Pro Green range, combining performance, design and sustainability. Marketing Manager Valentina Guatelli explores the products and ethos that make this collection special Valentina Guatelli, Marketing Manager at Sambonet Paderno Industrie explores the company’s new focus on the cookware segment, and why the Titan Pro Green range is the perfect choice for sustainably conscious cooks. What makes the Titan Pro Green range unique? Titan Pro Green is the solution that combines performance, design, and sustainability. Just like Titan Pro, every cooking experience is guaranteed. The thickness and finishes of this collection ensure culinary excellence without the need to be a chef, thanks to its perfect heat retention and distribution, a flawless non-stick coating, and refined details—a modern, highly functional lid, and a sturdy, ergonomic handle now even more secure thanks to a double screw. The new green PFAS-free coating makes Titan Pro Green a true example of environmental respect and personal well-being, allowing for safe cooking while preserving the natural qualities of food. Lastly, the colour—a new, trendy dark green— draws attention to environmental 14 KITCHENWARE INTERNATIONAL
awareness and enhances every kitchen, just as only Sambonet can. Is the Titan Pro Green range a sustainable choice for consumers? Choosing Titan Pro Green means making a conscious commitment— not just to the environment, but also to personal well-being. At Sambonet, sustainability isn’t a trend, it’s a core value. That’s why we’ve developed a range with a
Is sustainability a growing demand from your retail customers and their end consumers? Especially when it comes to cooking and food contact, sustainability - as well as the assurance of safe cooking processes - are key priorities for our consumers. They’re looking for products that combine performance with trust and responsibility.
“At Sambonet, sustainability isn’t a trend, it’s a core value” Valentina Guatelli, Marketing Manager, Sambonet Paderno Industrie ceramic coating a ceramic coating produced without PFAS, BPA, nickel or other heavy metals, ensuring a non-toxic and non-stick surface made with water-based materials and using 50 per cent less CO2 during production. This values added to the durability our brand is known for. It’s about offering products that reflect responsible innovation and Italian excellence.
How do you support the products at retail, both in-store and online? The cookware segment is becoming increasingly important for Sambonet. We’re fully prepared to support the launch of the new Titan Pro Green with a dedicated influencer campaign and tailored in-store materials designed to enhance product visibility and
presentation. But above all, our goal is to educate retailers—so that consumers can make fully informed and transparent choices when selecting our brand. The line is Made in Italy. Why is this important for ensuring quality of materials and production processes? Sambonet has always been a brand close to its consumers— present in their homes and part of their everyday lives. That’s why the quality of our materials and the integrity of our production processes are core pillars of our identity. It’s no coincidence that very few companies can claim, as we proudly do, to have published and filed a sustainability report for the past 12 years. We deeply care about quality, excellence, our local roots, and the well-being of those who believe in our brand. What are Sambonet’s upcoming strategies in this segment? We can confidently say that 2026 will bring some major surprises developments that certainly won’t go unnoticed.