KitchenWare INTERNATIONAL
August/September 2026
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A REFINED WAY TO SPARKLE Brus from Stelton is a minimalist carbonator for sparkling water at home — designed to bring a quiet sense of luxury and wellbeing to an everyday ritual, with reusable bottles made to be refilled.
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Maison & Objet 2026 PARIS, 10 - 14.09.2026 Hall 4 - H48 I51
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From the
Editor
At the heart of retail To subscribe, email: subs@lemapublishing.co.uk Published by Lema Publishing Ltd. Unit 1, Broomstick Industrial Estate, High Street, Edlesborough, Buckinghamshire LU6 2JA www.kitchenware.international
COVER Supplied by Stelton www.stelton.com
KitchenWare INTERNATIONAL
August/September 2026
2
134
www.kitchenware.international
A REFINED WAY TO SPARKLE Brus from Stelton is a minimalist carbonator for sparkling water at home — designed to bring a quiet sense of luxury and wellbeing to an everyday ritual, with reusable bottles made to be refilled.
www.stelton.com
Get social with
See the latest News: www.kitchenware.international ‘Follow’ & ‘Connect’ on LinkedIn Kitchenware International ‘Love’ us on Instagram: Kitchenwareinternational
LEADER RR.indd 1
Welcome to the latest issue of Kitchenware International - and, for me personally, the start of an exciting new chapter. For those who don’t know me, I’m Rachel Redhead, and I am delighted to be joining Kitchenware International as the editor. It’s a real pleasure to introduce myself and, more importantly, to introduce the vision we have for the magazine moving forward. Returning to Lema Publishing feels a lot like coming home. Having worked with the company previously, it’s wonderful to be back with such a passionate and experienced team, and I’m incredibly excited to now be leading a title that sits at the heart of such a creative, innovative and welcoming industry. Over the coming months I’m looking forward to meeting as many of you as possible - whether that’s at trade shows, industry events, supplier showrooms or simply over a cup of tea or coffee (or even matcha if we must). One thing that stands out to me about the kitchenware sector is how collaborative it is. Behind every product launch, retailer display and exhibition stand are passionate people with fascinating stories to tell, and I can’t wait to help share those stories with our readers. This magazine has long been a trusted source of industry news, insight and inspiration, and I’m keen to build on that foundation. We’re looking at expanding the magazine with additional issues in the future, giving us more opportunities to showcase new products, emerging trends, inspiring businesses and the people helping to shape the global kitchenware market. Of course, none of that would be possible without the support of our readers, advertisers, contributors and industry partners, so thank you for continuing to be part of the Kitchenware International community. As for this issue, there’s certainly plenty to get your teeth into. Our cover story takes us to Denmark, where Stelton continues to prove that timeless Scandinavian design never goes out of style. With more than six decades of design heritage behind it, the company shares how it continues to balance iconic products with fresh thinking for today’s consumer. Craftsmanship is another theme running
throughout these pages. We spend time with WÜSTHOF at the Harrods showcase, where seventh-generation family member Viola WÜSTHOF explained why manufacturing every knife in Solingen remains central to the company’s identity more than 200 years after it was founded. Staying with cutting tools, our Knives & Utensils feature explores how the category continues to evolve, from accessible everyday essentials through to premium handcrafted collections that combine performance with beautiful design. Sustainability and lifestyle continue to influence buying habits too and nowhere is that clearer than in our Portable Beverageware feature. Reusable bottles, tumblers and travel mugs have become everyday companions rather than occasional purchases, and brands continue to raise the bar with innovative materials, improved insulation and striking aesthetics. We also take a closer look at frank green, whose distinctive portable beverageware products have become something of a design statement of their own. On page 38 we catch up with Dayes UK as the business embarks on an exciting new chapter for Tala, blending more than 125 years of heritage with a fresh, design-led direction for the future. We also look back at the energy and innovation on display at the Exclusively Show, where once again the industry demonstrated why it continues to thrive through collaboration, creativity and resilience. And with the autumn exhibition season fast approaching, we preview three of the industry’s key international events. From the design inspiration of Maison&Objet in Paris to the sourcing opportunities at ZUCHEX in Istanbul and MEGA SHOW Hong Kong, the months ahead promise to be busy ones for buyers and suppliers alike. I hope you enjoy reading this issue as much as I’ve enjoyed helping bring it together. My inbox is always open, so if you have a story to share, an exciting product launch, an opinion on the industry or simply want to introduce yourself, I’d love to hear from you. Here’s to the next chapter for Kitchenware International; I can’t wait to see where it takes us!
Rachel Redhead
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p16 The Team EDITOR RACHEL REDHEAD rachel@lemapublishing.co.uk
ASSISTANT EDITOR ANTHONY CLARKE anthony@lemapublishing.co.uk
PUBLISHER PAUL YEOMANS pyeomans@lemapublishing.co.uk
p16
MANAGING DIRECTOR MARK NAISH mark@lemapublishing.co.uk
DESIGN/PRODUCTION DIRECTOR PAUL NAISH paul@lemapublishing.co.uk
p20 At the heart of retail
p26 p44
p30
To subscribe, email: subs@lemapublishing.co.uk Published by Lema Publishing Ltd. Unit 1, Broomstick Industrial Estate, High Street, Edlesborough, Buckinghamshire LU6 2JA www.kitchenware.international
CONTENTS Get social with
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7 10 16 20 26 28
From the Editor News Cover Story – Stelton Feature – Knives & Utensils In Focus – WÜSTHOF In Focus – frank green
p38 30 34 38 40 44 46
Feature – Portable Beverageware Review – Exclusively Show In Focus – Dayes UK Preview – Maison&Objet Preview – ZUCHEX Preview – MEGA SHOW Hong Kong
‘Love’ us on Instagram: Kitchenwareinternational
Contents KW.indd 1
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News
Sambonet brings
versatility to the kitchen with Chromatica cookware collection Italian design house Sambonet has expanded its presence in the cookware category with the launch of Chromatica, a contemporary collection that combines colourful design with practical functionality for today’s kitchens. Known for its premium tableware and hospitality products, the brand is extending its design-led approach into cookware with a collection created to reflect changing consumer lifestyles, where cooking, serving and entertaining are increasingly connected. At the heart of the new range is Sambonet’s first removable-handle cookware system, designed to offer greater flexibility both during cooking and when storing products. The detachable handle enables cookware to move effortlessly from the hob to the oven before being transferred directly to the dining table for serving. Once removed, the handle also allows the pans to be stacked neatly, helping consumers maximise storage space in smaller kitchens. Manufactured from aluminium, the cookware has been designed to offer lightweight everyday performance while remaining suitable for oven use when the handle has been detached. The range also features a PFAS-free non-stick coating, reflecting the growing industry move towards more environmentally conscious cookware materials without compromising ease of use. Beyond its practical benefits, Chromatica has been developed with aesthetics firmly in mind. Distinctive colours and clean contemporary lines transform each piece from a purely functional kitchen tool into an attractive serving item, allowing consumers to take dishes directly from cooker to table. According to Sambonet, the collection reflects “a contemporary way of experiencing the kitchen”, recognising that today’s consumers increasingly want products capable of fulfilling multiple roles within the home. The company says Chromatica has been designed not only for cooking but also for presenting and sharing food in style, bringing together performance, versatility and modern design in a single coordinated range. sambonet.com
area30 returns with new features for 2026
area30 will return to Löhne, Germany, from 19-24 September 2026, bringing together around 180 brands and an expected 12,000 trade visitors for six days of product launches, networking and business. The exhibition continues to position itself as a key meeting point during the autumn kitchen buying season, offering retailers, buying groups and kitchen specialists the opportunity to discover the latest products, strengthen industry relationships and place orders. For 2026, organiser trendfairs GmbH has introduced several new initiatives under the leadership of new Managing Director Christopher Boss. Alongside its continued focus on business, the event will place greater emphasis on visitor guidance, innovation and networking.
New Guided Tours will help visitors navigate the exhibition more efficiently by highlighting relevant exhibitors, product innovations and key industry topics. Another addition is ‘Long Tuesday’ on 22 September, when extended opening hours will provide extra time for meetings, discussions and networking. The central stage programme will feature presentations covering retail trends, consumer behaviour, digitalisation, artificial intelligence and kitchen design. Speakers include retail specialist Theresa Schleicher, trend expert Katrin de Louw, Barbara Busse and sales trainer Michael Renner. A further highlight will be the möbelkultur Talk, organised with Vincentz Verlag, exploring how retailers can create greater value in today’s market. With a strong exhibitor line-up and a programme focused on practical insights and business opportunities, area30 2026 aims to provide visitors with inspiration and valuable industry connections ahead of 2027. area-30.de
Bergner expands portfolio with Cemento and MasterPRO Maestro collections
Bergner has strengthened its cookware offering with the launch of two new collections, introducing the design-led Cemento range alongside a new professionalinspired MasterPRO collection, Maestro. Designed to appeal to consumers seeking both performance and aesthetics, the launches reflect growing demand for coordinated kitchen collections that combine functionality with contemporary styling. Inspired by the calm tones and relaxed lifestyle of the Mediterranean, the Cemento collection has been created as a complete kitchen concept spanning multiple product categories. Alongside Cemento, Bergner's premium MasterPRO brand has unveiled Maestro, a cookware collection developed to bring professional cooking performance into the home. bebergner.com 10 KITCHENWARE INTERNATIONAL
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News
Vitality House secures distribution for Mobi Kitchenware and Wild Wood iVitality House has expanded its kitchenware portfolio after being appointed the exclusive UK and Ireland distributor for American kitchenware brand Mobi, bringing the Californian company’s products to British retailers for the first time through a dedicated distribution network. The partnership marks Mobi’s first retail and logistics base in the UK and was officially unveiled at Exclusively Housewares Founded in California, Mobi has established a strong reputation in the United States through its focus on innovative product design, patented kitchen solutions and practical everyday cooking accessories. The range includes peelers, graters, measuring spoons, colanders, silicone cookware, kitchen gadgets and a broad selection of food preparation tools. Through the agreement, the collection will become available to specialist cookshops, garden centres, major retailers and online channels
throughout the UK and Ireland, giving retailers access to a brand already well established in the North American market. Laurence Smith, Director of Vitality House, believes the partnership represents an important opportunity to introduce something different to the UK kitchenware sector. “Taking on Mobi is an exciting move for us as we continue to develop the brands we supply across the UK and Ireland,” he said. “Mobi offers retailers a fresh proposition with innovative products that have been carefully developed and are designed to grow and disrupt the category.” Vitality House has further strengthened its premium kitchenware portfolio after securing exclusive UK and Ireland distribution rights for Australian chopping board specialist Wild Wood. The agreement marks the first dedicated UK retail and logistics operation for the New South
Dexam adds rich Berry colour to bestselling Sintra collection British kitchenware brand Dexam has expanded its popular Sintra collection with the introduction of a sophisticated new Berry colourway, offering retailers an additional merchandising opportunity across the established terracotta range. The new burgundyinspired shade has been introduced across the full collection of terracotta pieces, including serving platters, jugs, baking dishes, pinch pots and the recently launched oval serving platters. Inspired by the rich colours of autumn berries, ripening fruit and seasonal foliage, Berry has been designed to bring warmth and character to both everyday dining and special occasions while complementing a wide variety of interior styles. The latest addition builds on the Mediterranean-inspired styling of the Sintra collection. Combining rustic
textures with contemporary colour, the range allows consumers to mix and match serving pieces while creating a coordinated tabletop presentation. Crafted from terracotta and finished with Dexam’s signature coloured glaze, each item is suitable for both oven and dishwasher use, allowing dishes to move directly from oven to table with ease. The combination of practicality and presentation continues to be an important feature of the collection, particularly as consumers increasingly look for versatile cookware that supports casual entertaining. According to Dexam, Berry has been developed to deliver “a sense of warmth, comfort and understated luxury”, while remaining versatile enough to work alongside neutral palettes or more vibrant table settings throughout the year. dexam.co.uk
Wales-based brand, Wild Wood has built its reputation on handcrafted chopping, carving and serving boards produced using timber sourced from FSC-certified forests. Designed for both domestic kitchens and professional chefs, the collection combines durability with a strong emphasis on sustainability and craftsmanship. Wild Wood founders Janie and Jonathan travelled to the UK to finalise the partnership and meet retailers alongside Vitality House Director Laurence Smith, highlighting the importance of the UK market within the company’s international growth plans. Commenting on the appointment, Smith said the brand had already received an encouraging response from buyers. “Being appointed as Wild Wood’s exclusive UK and Ireland partner is an exciting opportunity to help retailers further develop this category,” he said. “The feedback from retailers who have seen the products has been extremely positive.” He added that consumers are increasingly looking beyond basic functionality when purchasing wooden kitchen accessories. vitalityhouse.co.uk
Pinch of Nom kitchenware range heads to retail following licensing agreement A new range of Pinch of Nom branded kitchenware is set to arrive in UK and Ireland retail stores later this year after Bulldog Licensing secured a new agreement with PMS International. The collection marks the popular recipe brand’s latest move into licensed consumer products and includes bakeware, kitchen utensils and air fryer accessories designed to complement the everyday cooking style that has made Pinch of Nom one of the UK’s most recognisable food brands. The range made its trade debut at Spring Fair, where it attracted strong retailer interest ahead of its planned retail launch. Products will carry the distinctive Pinch of Nom branding across both the items themselves and their packaging, helping retailers capitalise on the popularity of the bestselling cookbook series and online community. Originally launched as a Facebook group and food blog by Kate and Kay Allinson, Pinch of Nom has grown into one of Britain’s biggest publishing success stories. The first cookbook became the fastest-selling cookbook since records began, while the brand has now sold more than five million books and built an online audience of more than four million followers. The wider licensing programme has already expanded into products including recipe seasoning mixes, greeting cards, calendars and a dedicated magazine, with kitchenware viewed as a natural extension of the brand. pinchofnom.com
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News
Fiskars Group records fourth consecutive quarter of sales growth
Peugeot introduces Northern Lights colour collection Peugeot is bringing a fresh colour palette to the kitchen and dining table with the launch of Northern Lights, a new collection inspired by the shifting tones of northern landscapes. Drawing influence from the soft blues and greens associated with Boreal scenery, the collection introduces two new signature colours - Celestial Blue and Fern Green - across a selection of the company’s best-known products, creating a coordinated look that moves effortlessly from food preparation through to serving. Rather than focusing on a single product category, Peugeot has extended the colour palette
across its mills, ceramic ovenware and wine accessories, allowing consumers to mix and match pieces while creating a cohesive tabletop aesthetic. At the centre of the launch is the iconic Bistro mill, one of Peugeot’s most recognisable designs. Inspired by the traditional mills found on French café tables, the compact beechwood mills are now available in a wider range of contemporary shades including Fern Green, Rock Grey, Celestial Blue and Hazelnut, while complementary colours have also been introduced across the salt mill collection. The Northern Lights theme
also extends into Peugeot’s ceramic oven dishes and the Frizz wine and champagne cooler, creating a coordinated collection designed to accompany every stage of entertaining, from food preparation through to serving. The Northern Lights collection is launching this Summer, offering retailers a contemporary colour option that combines Peugeot’s longstanding reputation for quality engineering with the growing consumer demand for coordinated kitchen and tabletop collections. uk.peugeot-saveurs.com
Grad sets a new standard in wine service Danish brand Grad is bringing a fresh approach to professional wine service with the launch of Grad No.1, a rechargeable wine cooler that offers an elegant alternative to the traditional ice bucket. Combining Scandinavian design with advanced temperature control, Grad No.1 is designed for restaurants, hotels, wine bars and premium hospitality venues. Unlike conventional ice buckets, which allow a bottle’s temperature to fluctuate as the ice melts, the unit actively maintains a chosen serving temperature between 5°C and 20°C, helping wines retain their intended aromas, balance and flavour from the first pour to the last. The cordless, rechargeable
design allows the cooler to move easily between the dining room, private dining spaces, terraces and wine bars, while its Scandinavian styling ensures it complements modern hospitality environments. As consumer expectations around wine service continue to rise, Grad says presentation and precision are becoming just as important as the quality of the wine itself. By eliminating melting ice and maintaining a consistent serving temperature, Grad No.1 aims to enhance both the guest experience and service efficiency. Grad No.1 is already being used by a growing number of restaurants, hotels and wine professionals looking to elevate wine presentation and service. grad.dk
Global consumer goods company Fiskars Group has reported its fourth consecutive quarter of comparable net sales growth, with the owner of brands including Fiskars, Iittala, Wedgwood, Waterford, Royal Copenhagen and Gerber continuing to improve profitability during the second quarter of 2026. Comparable net sales increased by 2.7% during the period, driven by strong performance within the company's Vita business area, where sales rose by 5.5%. The Fiskars business area delivered stable sales while maintaining profitability despite continued uncertainty across international markets. Comparable "We delivered the EBIT increased Group's fourth to €7.7 million, consecutive while free cash flow improved growth quarter," significantly to he said. "Our €30.7 million, comparable EBIT supported by also improved lower working in the second capital requirements quarter" and disciplined capital expenditure. Commenting on the results, President and CEO Jyri Luomakoski said the company had continued the positive momentum established during previous quarters. "We delivered the Group's fourth consecutive growth quarter," he said. "Our comparable EBIT also improved in the second quarter." Looking ahead, Luomakoski said the company remained confident despite ongoing economic uncertainty. "We reiterate our guidance and continue to expect comparable EBIT to improve from the 2025 level. While uncertainty in the operating environment continues, I am confident our actions and continued focus on executing our strategy will enable us to improve our performance in 2026." Fiskars Group has continued to focus on strengthening its portfolio of premium lifestyle and home brands while improving operational efficiency across the business. The latest results suggest those initiatives are beginning to deliver sustained improvements in both sales performance and profitability.
fiskarsgroup.com
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Cover Story Stelton
Innovation across Scandinavian nations
Stelton is an innovative Danish design house, with an ambition to create timeless and functional design, which makes everyday life more beautiful. Design that is sustainable because it stands the test of time aesthetically and quality-wise. Stelton’s design families and many product lines are the result of fruitful collaborations with international designers and architects. Collaborations which have often been awarded with design prices like Red Dot, German Design Award and the ID price. Iconic designs like Arne Jacobsen’s Cylinda-line and Erik Magnussen’s EM77 vacuum jug are the basis of Stelton’s DNA, and the durable, functional products are present in homes and offices all over the world. Beyond Denmark and Scandinavia, Britain’s Sir Paul Smith was the creative force behind a series of limitededition collaborations titled “Paul Smith for Stelton.” These were primarily created to celebrate its 50th anniversary.
Timeless design
since 1960
Stelton, the Danish design company, has been a significant force in interior design since its launch in 1960. Crafting timeless Scandinavian designs, it offers a range of sleek and functional kitchenware and home accessories, renowned for minimalist aesthetic and high-quality craftsmanship. We asked the Stelton CEO, Mads Ring Damgaard, to take us through the Company’s heritage, philosophy and brand identity Mads Ring Damgaard was promoted to Stelton CEO in March 2024, having joined the company in 2017 as commercial director. He succeeded his father-in-law who had been twenty years at the head of the group. In this focussed interview he reflects on the foundations of the brand, his reading of contemporary design, and the directions that will guide its development in the years to come. What defines Stelton in 2026 and where does the brand stand today? In 2026, Stelton is a brand deeply rooted in its design heritage – a heritage we believe holds lasting value. At the same time, we are genuinely curious about how far it can take us. It is not an easy bal-
ance to strike, but it is exactly what we work on and with every day. Arne Jacobsen’s Cylinda-line from 1967 and Erik Magnussen’s EM77 from 1977 are more than products – they are reference points and a big part of our DNA. These design icons define what Stelton is: a cylindrical foundation, functional simplicity and a graphic expression where precision and strong proportions create lasting impact. Whenever we introduce something new, these products are our benchmark. It is important to us that our design language remains immediately recognisable, even as we move into new product categories. For us, recognisability comes from working according to the same principles: simplicity, quality,
material understanding and a high degree of respect for the original design intent. The BRUS sparkling water maker is a perfect example. Søren Refsgaard translated Stelton’s classic cylindrical forms into a new product category and a new everyday need, and the product alone has all the characteristics of Stelton DNA. The same applies to this autumn’s launches. The Emma electric kettle in clear glass and stainless steel, designed by HolmbäckNordentoft, continues the collection’s calm design language while introducing a new level of precision through adjustable temperature control. With the new SR collection, Søren Refsgaard continues to explore a simple and distinctive
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design language. The collection launches with double-walled stainless steel cups and a minimalist bread box designed for both the kitchen and the table. The Pilastro collection demonstrates our heritage in a different way. Inspired by Art Deco, Francis Cayouette combines glass, rhythm and structure in a timeless expression. This autumn, the collection expands with a stackable serving dish, lowball glasses and a wine stopper, all continuing the collection’s characteristic rhythm and tactile surface. In this way, our design heritage is not an anchor – it is a compass for the future. What has become more important in your product development? A key principle in our product development is that every product must have a clear purpose – and that Stelton’s DNA is unmistakable. Quality is a prerequisite, not something added at the end of the process.
solve a genuine everyday need. With the Emma kettle, we have therefore combined clear glass, stainless steel and adjustable temperature control, ensuring that function and form work together seamlessly. The SR collection addresses different everyday rituals. The double-walled cups are designed to enhance the coffee experience, while the bread box combines practical storage with an expression refined enough to remain on display in the kitchen or on the dining table. At the same time, we are facing a challenge that many in the industry recognise, but few discuss openly: AI. Just a few years ago, we received drawings and 3D files where you could clearly sense the work behind the proportions, materials and production. Today, we increasingly receive AI-generated visualisations. They look impressive – but they are not the same. A visualisation can show what something looks like, but
“Good design takes time. A strong position takes time. We do not think in quarters” Take the EM77 as an example. It has been manufactured in Denmark since 1977 and features replaceable parts. That is not a contemporary selling point – it is an original design principle. Durability and repairability have been part of the design from the very first sketch. The same principle applies when we develop new products. An electric kettle should not only have a clear visual identity – it must also
not whether it can actually be manufactured, whether the material will perform, or whether the proportions work in reality. That is why we have introduced clearer checkpoints between concept and manufacturing in the product development process. We believe AI is a valuable tool. But we look for designers who use it to strengthen design thinking – not to replace it. What are the most significant
shifts in consumer demand? We follow trends with great interest, but they don’t solely define our direction. Good product design takes time, and the products we develop today may not reach consumers for up to two years. We therefore work with colour on a shorter timeline while building our product development on long-term movements. The strongest shift we see is the desire to live with products that have a story. Not nostalgia for its own sake, but authenticity. Consumers in 2026 are more informed and more discerning than ever. They want to know who designed a product, when it was created and why it remains relevant today. That is exactly the conversation invited by Cylinda-line and EM77. At the same time, we see growing interest in
products that support meaningful everyday rituals. It may be the correct temperature for tea and coffee, a cup that feels perfectly balanced in the hand, or serving pieces that move naturally from kitchen to table. Function remains essential, but it must be combined with materials and forms that people want to live with for years to come. You operate in a market where both consumers and sales channels are changing. Which changes matter most to you? The retail landscape is changing significantly. But one thing is becoming even more important:
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Cover Story Stelton
Stelton’s birth, timeline and evolution It all started over 60 years ago with two ex-soldier friends creating one of the most well-known design brands in Denmark. First, they tried selling sports shoes and furniture, but sales did not really take off. Then they heard about a small factory in Fårevejle in Northern Seeland. The factory was called “Danish Stainless”
having a brand identity strong enough to stand on its own, wherever consumers encounter it. For us, this means owning our story. The Pilastro collection is a good example. A product with a clear Art Deco reference requires more than a product image. It needs context, atmosphere and storytelling that communicates the depth of the design without losing its soul. This becomes even more important when an existing collection expands. The new Pilastro pieces should not be perceived as isolated product launches, but as a natural continuation of the collection’s rhythm, structure and role in everyday life. The same applies to Emma and SR. Their value lies not only in their appearance but in the everyday rituals they support – from precise
What does it take to maintain and strengthen your position? It requires staying true to our own compass – and being honest about when we succeed and when we do not. Our design heritage gives us a foundation that many brands would envy. But that foundation must never become a comfort zone. It is a starting point. Products such as BRUS, Emma, SR and Pilastro demonstrate how we continue to evolve Stelton within kitchen-related categories while insisting that the brand’s DNA remains clearly recognisable. This autumn’s launches span kitchen appliances, coffee, storage, tableware and serving, yet they are united by the same ambition: every product must have a clear purpose, a precise design language and a natural place in everyday life.
“Our design heritage is not an anchor – it is a compass for the future” temperature control and coffee rituals to storage, serving and gathering around the table. At the same time, we continue to strengthen our distribution network. It is not about being everywhere, but about being present in the right places with partners who understand Stelton, communicate the brand with precision and share our long-term ambitions. The development that encourages us most is the consumer’s growing willingness to invest in quality – and to understand why it matters. An EM77 that lasts for decades and can be repaired represents a stronger choice than repeatedly replacing products of lower quality.
If it no longer feels like Stelton, we have gone too far. Strong collaborations with designers are equally essential. We spend considerable time discussing ideas with our designers and exploring how much can be removed without compromising the character or soul of a product. That principle lies at the heart of Stelton – and it is something we actively seek in every designer we work with. Finally, it requires patience. Good design takes time. A strong position takes time. We do not think in quarters – we think in generations. We have to, because we create products designed to outlast us all.
Danish Stainless produced serveware in stainless steel which was very modern in Denmark during the 1960s. After having made a deal with the owner of Danish Stainless, Jørgen Knudsen, Stelton started promoting a sauce bowl in stainless steel which became very popular with the Danish hardware stores. At the same time the gravy boat became very popular outside of Denmark. In the US products from Danish Stainless were synonymous with Danish design and were sold in exclusive department stores and design shops. Stelton’s design families and many product lines are the result of fruitful collaborations with international designers and architects. Collaborations which have often been awarded with design prices like Red Dot, German Design Award and the ID price. Stelton’s coffee and tea collections have been extended with jugs and cups in stoneware, the new modern classic ‘Emma’ in steel and moulded beech wood, as well as different French Press models and mocha coffee makers for coffee enthusiasts. The assortment also comprises bar
series, cutlery, vases, bowls and LED lamps for the home and personal accessories like to go cups and bottles for a life on the move Iconic designs like Arne Jacobsen’s Cylinda-line and Erik Magnussen’s EM77 vacuum jug are the basis of Stelton’s DNA, and the durable, functional products are present in homes and offices all over the world. Stelton’s products all have a purpose – meeting customers’ needs and being functional with simplicity and Scandinavian minimalism. Form and function have to create a synthesis that embodies innovative and multiple ideas with regard to concept, design and materials. The guiding principle is “less is more” and Stelton’s design philosophy comprises four main points:
■ Timelessness ■ Simplicity ■ Functionality ■ Innovation The company products should “tickle the design gene” – be interesting, appealing and give the user added value.
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Feature Knives & Utensils
GEFU
gefu.com
Sharp thinking From everyday kitchen essentials to premium handcrafted blades, knives and utensils continue to evolve as consumers look for products that combine performance, durability and design. Innovation in materials, ergonomics and aesthetics is driving demand across every price point, while coordinated collections and professional quality craftsmanship are creating new opportunities for retailers. Here we look at some of the latest launches and standout ranges shaping the market.
Tramontina tramontina.com
German kitchenware specialist GEFU has expanded its premium offering with ENNO, a beautifully crafted knife collection that combines traditional Solingen manufacturing with contemporary design. Manufactured in Germany’s renowned knife making city, each knife features an ice-hardened precision ground blade produced from premium blade steel and hardened to 57 HRC for excellent edge retention, durability and corrosion resistance. The collection includes chef’s knives in two sizes, a Santoku knife, paring knife, universal serrated knife, vegetable knife and bread knife, providing solutions for virtually every kitchen task. Elegant walnut handles have been carefully shaped for comfort and balance, creating knives that are as attractive as they are practical. GEFU has also developed matching accessories, including European walnut chopping boards in three sizes and a magnetic knife block, allowing retailers to sell a complete premium preparation collection. By combining German engineering, natural materials and timeless styling, ENNO reflects the growing consumer appetite for high-quality kitchen tools that deliver professional performance while adding warmth and sophistication to the kitchen.
Dayes
dayesuk.com Dayes continues to offer retailers strong value across the knife category through its popular Chef Aid and Tala brands. Chef Aid focuses on dependable everyday kitchen essentials, offering an extensive selection of knives suitable for a wide variety of food preparation tasks. Designed with practicality and affordability in mind, the range provides reliable performance for daily cooking, making it an attractive choice for consumers looking for quality at an accessible price point. Complementing the collection are knife accessories and sharpening solutions that help extend product life while encouraging repeat purchases. For shoppers seeking something with a more premium feel, the Tala range offers stylish kitchen knives that combine trusted performance with the heritage of one of Britain’s best-known kitchenware brands. Designed for everyday use, Tala’s knives balance functionality with attractive presentation, making them suitable for gifting as well as home cooking. Chef Aid and Tala provide retailers with a comprehensive selection that spans entry-level essentials through to more design led options, ensuring there is a solution for a wide variety of customers and budgets.
Tramontina has earned an international reputation for combining quality craftsmanship with everyday practicality, and nowhere is this more evident than in its extensive kitchen knife collection. A standout within the range is the iconic Polywood series, recognised for its beautifully finished real wood handles that combine classic styling with modern durability. Unlike traditional wooden handles, Tramontina’s specially treated Polywood technology is engineered to withstand repeated dishwasher use while maintaining its appearance and performance. Tramontina continues to offer knives that deliver functionality alongside visual appeal. 20 KITCHENWARE INTERNATIONAL
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Feature Knives & Utensils
WÜSTHOF wusthof.com
Building on more than 200 years of knife-making expertise, WÜSTHOF has introduced Partner, a new collection designed to make fully forged German craftsmanship more accessible to a wider audience. Manufactured in Solingen, Germany, the range has been developed as an entry point into the brand, offering the performance, durability and precision associated with WÜSTHOF at a more accessible price point. Already proving successful in the US market, Partner is aimed particularly at younger home cooks looking to upgrade from entry-level knives. Each knife features a fully forged blade, full tang construction and a practical half bolster, creating excellent balance, strength and long-lasting sharpness for everyday food preparation. The carefully selected assortment covers the essential kitchen tasks most consumers perform daily, making it a practical choice for first time buyers of premium knives. With consumers increasingly seeking long lasting products that represent genuine value for money, Partner delivers trusted Solingen manufacturing alongside approachable pricing, introducing a new generation of cooks to one of the world’s best known knife brands.
Amefa
amefa.com Following the successful launch of its Refinest kitchen gadgets earlier this year, Amefa is expanding their Richardson Sheffield collection with a coordinated range of kitchen knives and household knife sets, giving retailers the opportunity to offer consumers an even more complete kitchen preparation solution. Designed to complement the existing gadgets, the new knives feature the same contemporary styling and coordinated colour palette, reflecting the growing consumer demand for kitchens that combine practicality with cohesive design. By extending the collection across multiple product categories, retailers can create stronger visual merchandising while encouraging cross-category sales. The individual kitchen knife range covers everyday food preparation, including paring, all-purpose, carving, bread and chef’s knives. Each features an ergonomically shaped handle with colour detailing and a tapered martensitic stainless-steel blade designed for long-lasting sharpness and comfortable everyday use. Alongside these are a selection of compact household knives manufactured from high-carbon chromium-molybdenum-vanadium stainless steel. Available in two and three-piece sets, the collection includes paring, tomato and peeling knives, together with starter sets that provide practical solutions for everyday food preparation. The expansion reflects Amefa’s continued investment in the Refinest concept, with additional products already planned for 2027 as the collection develops into a comprehensive coordinated kitchenware range.
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Robert Welch
trade.robertwelch.com British design brand Robert Welch continues to set the benchmark for premium kitchen knives with its award-winning Professional and Signature collections, both developed at the company’s headquarters in the historic Silk Mill in the Cotswolds. The Professional range has been created for cooks seeking outstanding cutting performance and long-lasting durability. Manufactured from fully forged, ice-hardened German stainless steel, each knife features a hand-applied 15° Japanese-style cutting edge for exceptional sharpness and edge retention. Independently tested by CATRA to ISO 8442-5 standards, the knives achieved an ‘Excellent’ rating for both sharpness and edge retention, reflecting the range’s professional credentials. Ergonomically designed handles and made from a single piece of stainless steel, equates to excellent balance, comfort and control across the collection. The range includes 11 specialist knives covering every preparation task, while complementary accessories, including the Professional Book Oak Knife Block and handheld sharpener, complete the offering. Every knife is backed by a 25-year guarantee, reinforcing Robert Welch’s reputation for quality, craftsmanship and enduring design.
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Enduring sharpness at the highest level
Craftsmanship
Art de la table
sknife ltd., Neuengasse 5, 2502 Biel/Bienne
Joaillerie
Precision www.sknife.com
Feature Knives & Utensils
Gorse Knives gorseknives.com
British artisan knife maker Gorse Knives continues to champion traditional craftsmanship with its latest collection of handcrafted kitchen knives, forged by bladesmith Alexander O’Neill in his workshop in the South Downs National Park. Produced in limited numbers, each knife is individually forged, ground, finished and assembled by hand using premium Japanese steel, combining exceptional cutting performance with timeless design. The collection includes a 25cm bread knife, 15cm nakiri and 25cm slicer, all featuring beautifully crafted laurel wood handles, alongside the Yakisugi walnut magnetic knife rack and the Kennington, Oval and Methley collections. Originally trained as a
Bergner
bebergner.com Bergner continues to strengthen its knife offering through its premium MasterPRO and San Ignacio brands, bringing together professional performance, contemporary design and everyday practicality. Within the MasterPRO portfolio, the Excellence collection combines knives, cookware, utensils and small appliances into a coordinated range designed for consumers looking to recreate a professional cooking experience at home.
silversmith, O’Neill has built a reputation for creating knives that celebrate both craftsmanship and functionality. Every piece is designed to become a lifelong kitchen companion, balancing precision cutting with natural materials and meticulous attention to detail. As consumer interest in sustainability and artisan-made products continues to grow, Gorse Knives offers retailers an opportunity to introduce customers to authentic British bladesmithing and products created to be treasured for generations rather than replaced.
Premium materials, ergonomic designs and refined styling place equal emphasis on performance and aesthetics. The company has also introduced Maestro, a comprehensive collection developed in collaboration with Spanish chef Pepe Rodríguez. While the range spans cookware, utensils and appliances, its knife selection has been designed to complement the wider collection, offering consumers professional-inspired tools alongside matching kitchen essentials. San Ignacio broadens the choice further with two distinct collections. Mediterránea brings
Mediterranean-inspired colours and natural styling to kitchen preparation, with knives and chopping boards sitting alongside cookware, utensils and serveware to create a coordinated lifestyle range. Meanwhile, Xtra focuses on practical everyday cooking, offering durable knives and utensils designed to make food preparation simple, efficient and accessible. Together, the collections demonstrate Bergner’s strategy of integrating knives within wider kitchen concepts, allowing retailers to merchandise complete coordinated solutions rather than individual products.
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In Focus WÜSTHOF
Two Centuries of Craftsmanship Family-owned for over 200 years, WÜSTHOF continues to produce every knife at their manufacturing site in Solingen, Germany. During a recent presentation at Harrods, seventh-generation family member Viola WÜSTHOF explained why craftsmanship, authenticity, and the courage to evolve remain at the heart of one of the world’s most respected knife makers. In an era where convenience often takes precedence over craftsmanship, there remains a place for brands that continue to champion quality, longevity, and tradition. Few companies embody those values quite like WÜSTHOF. Speaking during a presentation at Harrods, Viola WÜSTHOF, offered an insight into the philosophy that has
is reflected in the company’s decision to continue manufacturing every knife in Solingen, a city internationally recognised for centuries as the home of fine blade making. Maintaining production in Germany is about far more than heritage. It reflects an unwavering commitment to skilled craftsmanship, precision engineering, and
“A knife is never simply a utensil. It is an investment in quality, designed to last for decades.”
Supporting Retailers WÜSTHOF works closely with retail partners by: Listening to retailer feedback. Providing comprehensive staff training Demonstrating correct knife techniques. Helping match knives to specific culinary tasks. ■ Supporting in-store customer experiences. ■ ■ ■ ■
shaped the company since it was founded in Solingen, Germany. Rather than focusing solely on steel grades or manufacturing processes, the conversation centred on something far more enduring: creating products that last and bringing people together through cooking. For WÜSTHOF, a knife is never simply a kitchen utensil. It is an investment, designed to become a trusted companion for decades rather than years. That commitment to longevity
consistently high-quality standards. Those values are immediately evident seeing the knives, which combine carefully balanced blades with ergonomic handles and meticulous finishing. While WÜSTHOF proudly celebrates its heritage, it is equally focused on remaining relevant. A family business spanning seven generations cannot succeed by looking backwards alone. Instead, each generation has embraced change while remaining true to the company’s founding principles of quality, innovation and products built to last.
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Perhaps the strongest message throughout the presentation, however, was not about knives at all, but about what they enable. Cooking was presented as an opportunity to reconnect with family and friends in an increasingly fast-paced world. Having the right tools can transform preparing a meal from a daily task into an enjoyable, shared experience. Authenticity Matters Asked what excites her most about representing the business, Viola’s answer was simple: “It is easy for me as a family member to stand behind the brand.” She credits that confidence to the company’s values, including passion, respect and authenticity. Innovation remains important too. WÜSTHOF has expanded its digital presence with its own online store but carefully avoids competing with retailers by maintaining consistent pricing. “People can’t try the knives online,” Viola said. “They can in a shop.” That philosophy reinforces the importance of specialist retailers, where customers can handle different knives and receive expert advice before making what is often a long-term investment. In an era when many manufacturers have moved production overseas, WÜSTHOF has remained committed to making every knife in Solingen. For Viola, authenticity and consistency are among the company’s greatest strengths.
WÜSTHOF at a Glance Founded: 1814 Based in: Solingen, Germany Ownership: Seventhgeneration family business Manufacturing: Every knife is still produced in Solingen Core values: Passion, respect, authenticity and craftsmanship Key market: The United States is now one of WÜSTHOF’s largest international markets.
The Secret to 200 Years When asked how WÜSTHOF has remained successful for more than two centuries, Viola pointed to one defining characteristic. “Each generation had the courage to do something different.” Her father recognised that knives were becoming the company’s strongest product besides kitchen utensils or pocket knives, and focused the business on that expertise. It was a strategic decision that helped shape the modern WÜSTHOF brand, as that focus opened up a niche. In the United States, her father connected with the right people at the right time, placed the American market at the centre of the
company’s international expansion, and succeeded in establishing WÜSTHOF as the leading premium knife brand nationwide. Today, the United States is one of the company’s most significant international markets. For Viola, the lesson is clear: every generation must be prepared to evolve while staying true to the company’s core strengths. “It’s about playing to your strengths,” she said. That combination of innovation, resilience and craftsmanship has enabled WÜSTHOF not only to survive for more than 200 years, but to continue thriving in an increasingly competitive global marketplace.
Conclusion As the presentation drew to a close, it became clear that WÜSTHOF’s story is about far more than exceptionally crafted knives. It is about preserving traditional skills, investing in long-term relationships with retailers and remaining authentic. More than two centuries after it was founded, WÜSTHOF continues to demonstrate that quality, innovation, and family values are not mutually exclusive. By combining heritage with the confidence to evolve, the company has built a reputation that spans generations. The knives themselves may be precision tools, but the philosophy behind them is remarkably simple: create products that last, support the people who sell them, and help bring family and friends together around the table.
Listening to Retailers Supporting retail partners remains a key part of WÜSTHOF’s strategy. Rather than telling retailers how to sell its products, the company actively asks what support they need. “We talk to retailers and ask, ‘What do you need?’” Viola explained. “They are working with customers every day, so we listen.” Training is central to that relationship. Demonstrating how to hold a knife correctly, how to control it safely and which knife is best suited to different kitchen tasks can completely change a customer’s understanding of the product. By offering regular training sessions, WÜSTHOF helps retail teams confidently explain the differences between knives and communicate the long-term value of investing in premium cutlery.
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In focus frank green An Australian brand combining premium design, innovation and environmental responsibility together to transform the way consumers use reusable drinkware
frank green makes sustainability
an everyday essential
Founded in 2013 by Australian entrepreneur Benjamin Young, frank green was created with a clear ambition: to help eliminate single-use plastic waste by making reusable products that consumers genuinely want to use every day. The idea behind the brand began much earlier, during Young’s childhood in the 1990s, when he regularly witnessed plastic waste impacting local waterways. Combining this personal connection with his background in business strategy, Young set out to create a more sustainable alternative to disposable cups and bottles. After three years of research and development, frank green launched its first reusable coffee cup, challenging the perception that consumers would not move away from the convenience of single-use products. Today, the brand has grown into a globally recognised name, producing multi-award-winning reusable cups and bottles designed around sustainability, performance and contemporary style. At the heart of frank green’s approach is the belief that sustainable products need to fit seamlessly into modern lifestyles. Rather than simply offering an alternative to disposable items, the brand focuses on creating products that consumers enjoy carrying, using and keeping for the long term. “Reusable drinkware is no longer simply a sustainable alternative,” explains Dan Roberts, UK/EMEA Managing Director at frank green. “It has become an everyday
essential that travels with people throughout their day, whether they are commuting, working, going to the gym or spending time outdoors.” Designed for everyday life As consumer expectations continue to evolve, drinkware has moved beyond pure functionality. Today’s shoppers are looking for products that reflect their personality, complement their lifestyle and deliver reliable performance. frank green’s collections are
reusable bottles and cups as lifestyle accessories rather than simply practical purchases. From commuting and travel to coffee breaks and outdoor activities, frank green products are created to become part of consumers’ everyday routines. Innovation driven by sustainability For frank green, innovation and sustainability are closely connected.
“Consumers increasingly want sustainability delivered without compromise. They shouldn’t have to choose between great design, premium performance and environmental responsibility.” Dan Roberts, UK/EMEA Managing Director, frank green designed around this shift, combining premium materials, considered ergonomics and innovative features with a strong focus on visual appeal. The company believes that when consumers feel connected to a product, they are more likely to use it repeatedly creating the long-term behaviour change needed to reduce reliance on single-use plastics. “Style has always been at the heart of frank green,” says Roberts. “While performance and sustainability are fundamental, we’ve never believed reusable drinkware should look purely functional. We design products that people are genuinely proud to carry.” The brand’s focus on design-led sustainability has helped position
Every product development begins with the question of how design and technology can encourage more people to make reusable choices. This approach influences everything from material selection and durability to thermal performance, cleaning features and user experience. By creating products that are built to last, the brand aims to reduce the need for replacement while encouraging customers to continue choosing reusable options over disposable alternatives. The company also considers sustainability beyond the product itself, continually reviewing areas including packaging, logistics and its wider environmental impact.
“Lasting behaviour change comes from creating products that people don’t just own, they genuinely value,” Roberts enthused. New collections and future growth Building on its success in reusable drinkware, frank green continues to expand its offering with new collections designed to bring the same combination of design, functionality and sustainability into further areas of everyday life. The brand’s latest launches include the new Chrome Collection, introducing a premium finish and contemporary aesthetic, alongside its developing homeware range, which extends frank green’s design philosophy beyond bottles and cups. Looking ahead, the company sees significant opportunity to continue growing its presence within the UK market through product innovation, retail partnerships and new lifestyle categories. “For retailers, that means a brand with strong momentum, continued investment in awareness and a pipeline of newness that keeps the category fresh,” explains Roberts. With sustainability becoming increasingly embedded in consumer decision-making, the company believes the future lies in making responsible choices easier and more desirable. Its ambition remains simple: to create beautifully designed products that people choose every day - helping to reduce single-use plastic waste while adding style and functionality to modern lifestyles. frankgreen.com
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Feature Portable Beverageware
frank green frankgreen.com
Hydration on the go
Since launching its iconic reusable bottles and cups, Australian lifestyle brand frank green has become synonymous with premium design, sustainability and innovation. Combining minimalist aesthetics with practical functionality, its products have built a loyal following among consumers seeking stylish alternatives to disposable drinkware. This year, the brand is expanding its offering with the introduction of the striking Chrome Collection, bringing a sophisticated mirror-finish aesthetic to some of its bestselling reusable bottles and cups. Available in polished metallic finishes, the collection reflects the growing consumer appetite for elevated everyday essentials that blend seamlessly into modern homes, offices and lifestyles. The Chrome Collection complements frank green’s existing colour palette while offering retailers an option that taps into contemporary interiors and fashion-led trends. Alongside the new finish, the insulated bottles continue to deliver performance, keeping drinks hot or cold while remaining durable enough for everyday use.
Stylish, reusable and designed to perform, portable beverageware has become one of the fastest-growing markets today. As sustainability, wellness and convenience continue to influence purchasing decisions, consumers are also increasingly expecting products to combine premium aesthetics with durability, insulation performance and innovative features, creating opportunities for retailers across every price point. From insulated tumblers, hipflasks, travel mugs and water bottles, brands are continuing to invest in design, functionality and lifestyle appeal, meaning portable beverageware continues to grow in the kitchenware market.
Captivate Brands
captivatebrands.com
Licensed design continues to play an important role in portable beverageware and Captivate Brands has expanded its portfolio with a growing range of stylish reusable bottles inspired by some of the UK’s best-loved brands. The company now offers drinkware collections across licences including Cath Kidston, Yvonne Ellen, Mary Berry and Orla Kiely, with new additions MADE.com and William Morris At Home joining the portfolio this year. “Portable drinkware is definitely a key consumer trend and one that is growing,” says Jake Doney, Design Manager at Captivate Brands. “People are looking to stay healthy and active, but they also want products that reflect their personal style.” Designed in-house in Britain, each collection balances commercial appeal with the distinctive look and feel of its respective brand, offering retailers eye-catching products that appeal to both loyal fans and new customers alike.
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Feature Portable Beverageware
Lifetime Brands
uk.lifetimebrandseurope.com Lifetime Brands continues to strengthen its portable beverageware offering through two distinctive brands that each bring something different to the category. As one of the pioneers of premium reusable hydration, S’well combines sleek, fashion-led design with high-performance insulation. Its latest addition, the S’well Explorer, is designed for consumers on the move, featuring a convenient Flip Straw lid alongside the brand’s triple-layer Therma-S’well® insulation, which keeps drinks hotter or colder for longer. The collection reflects growing consumer demand for hydration products that transition effortlessly from commuting and work, to travel, fitness and outdoor adventures. Alongside S’well, Chef’n brings its characteristically playful approach to beverageware with the new Tritan™ Leak-Proof Discreet Flask. Holding 190ml, the compact flask is manufactured from durable BPA-free Tritan™ and is designed to slip easily into a pocket or bag. Its leakproof construction makes it suitable for everything from water and wellness shots to spirits, offering consumers a lightweight, reusable solution that’s practical, portable and discreet.
BrüMate
brumate.co.uk
Klean Kanteen kleankanteen.co.uk
A pioneer in reusable hydration, Klean Kanteen introduced one of the world’s first stainless steel reusable water bottles back in 2004 and continues to lead with a strong focus on sustainability and performance. Its latest Kaleidoscope Collection brings a vibrant burst of colour to the category with bold two-tone finishes across the popular Rise Classic insulated bottle. Available in a portable 473ml size, the bottle features the innovative Flip Seal Sport Cap with integrated stainless-steel straw, allowing convenient one-handed drinking while remaining leakproof and easy to carry. Constructed from 90% postconsumer recycled stainless steel, the Rise Classic combines the brand’s Climate Lock™ vacuum insulation with a chip-resistant Klean Coat finish, keeping drinks iced for over 42 hours, while standing up to everyday use. Distributed in the UK by Whitby & Co, Klean Kanteen continues to resonate with environmentally conscious consumers thanks to its long-standing sustainability credentials.
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Innovation sits at the heart of BrüMate, the US brand renowned for combining bold styling with marketlead leakproof technology. Designed to keep hot, cold and carbonated drinks at the perfect temperature, every product is created to solve everyday hydration challenges while reducing reliance on single-use plastics. Among the latest additions 2026 is the Strova ceramic-lined coffee tumbler, available in a range of contemporary new colours. The ceramic lining prevents flavour transfer between drinks, while the fully leakproof construction makes it ideal for commuters. Fitness enthusiasts are catered for with the MultiShaker, featuring a removable agitator for protein shakes, powders and infused water, while the Era Flip straw tumbler claims to be the world’s first fully leakproof flipstraw tumbler. The collection is completed by the Rise insulated water bottle and the colourful Leap kids’ range. Distributed in the UK by Whitby & Co, BrüMate continues to stand out through technologies designed to make hydration easier, cleaner and more convenient.
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Review Exclusively Show From the reimagined Trend Showcase to the much loved visitor and exhibitor chemistry, Exclusively 2026 highlights the continued strength, creativity and collaboration across the housewares sector
Year on year Exclusively goes
from strength to strength
Exclusively Show Delivers Another Successful Edition in 2026! Exclusively returned to the Business Design Centre, London, on 9–10 June, reinforcing its position as the UK’s leading trade event for housewares, tabletop, small domestic appliances and giftware. Organised by BHETA – the British Home Enhancement Trade Association – Exclusively has become a key fixture in the industry calendar, bringing together brands, retailers and suppliers from across the home enhancement sector. The show provides a unique platform for discovering new products, exploring emerging trends and creating valuable commercial connections across the retail landscape. Bringing together more than 130 exhibitors representing over 250 brands, the two-day event delivered an extensive showcase of product innovation, trend forecasting and commercial opportunities for retailers preparing their ranges for 2027 and beyond. The continued strength of the show was reflected in exhibitor demand, with stand space selling out months ahead of the event. Strong buyer attendance from across multiple retail channels further underlined Exclusively’s role as a key date in the industry calendar – a place where brands, buyers and industry professionals come together to discover products, share ideas and discuss the future of retail.
Bringing together the retail community This year’s edition welcomed buyers and decision-makers from some of the UK’s most recognisable retail brands, including Harrods, Marks & Spencer, Tesco, ASDA, Sainsbury’s, Lidl, Ocado, Currys, Boots, B&Q, Costco, Wayfair, Robert Dyas, Next, Amazon, Lakeland, TK Maxx, Argos and John Lewis, alongside representatives from independent retailers, department stores, garden centres, online marketplaces and the HORECA sector. The diversity of visitors once again demonstrated the unique appeal
and lifestyle personalities who joined exhibitors on their stands throughout the event. Tommy Banks appeared with Victorinox, John Torode and Matt Tebbutt joined Prestige by Meyer Group, Jeremy Pang visited Dexam, and Lynsey Queen of Clean spent time with Swan. Their presence reflected the calibre of products showcased at Exclusively, highlighting the strong relationship between trusted brands and the professionals who use and recommend them. Beyond product launches and business meetings, the atmosphere across the show floor was a
“Exclusively is our favourite show to visit. Everything is under one roof, in one hall, easy to navigate and much easier on the legs than other shows. Next year’s dates are already in our diaries.” Sharon Wake, buyer & manager at Barkers of Exclusively. From large national retailers searching for the next bestselling products to independent businesses looking for inspiration and fresh ideas, the show provided a valuable platform for meaningful conversations, new partnerships and opportunities to grow.
reminder of what makes Exclusively unique – the opportunity for the industry to come together face-toface. Exhibitors and visitors were able to reconnect, strengthen partnerships and celebrate the creativity and resilience of the housewares sector.
Celebrities out in force The exhibition floor also welcomed a series of well-known culinary
Inspiration for the future of retail A standout feature of the 2026 show was the newly reimagined
Trend Showcase. Designed as a multi-sensory experience, the space combined colour, texture and fragrance with carefully curated product displays to bring emerging consumer trends to life. The refreshed concept received enthusiastic feedback from visitors and exhibitors alike, offering practical inspiration for ranges expected to shape retail shelves in 2027 and beyond. Visitors also left with a new takeaway resource – a curated, downloadable Buying Guide – helping them translate trend insights into future product decisions. Developed in partnership with trend experts Scarlet Opus, the showcase explored the consumer mindset of ‘The Dreamers’, helping visitors understand not only what future products could look like, but also the emotional drivers behind changing consumer purchasing behaviour. International expansion Attracting buyers from Europe and further afield is a key goal of the show, and this year the show introduced its first London Store Tour, created specifically for international visitors. The initiative offered curated retail visits across the city, providing valuable insight into UK merchandising, consumer behaviour and in-store experiences. The launch comes as international
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Why visitors loved Exclusively 2026 “Exclusively is the highlight of the summer for the housewares industry. Not only does it provide ideas and inspiration for products that can help make the autumn and Christmas season a success, but it also offers the opportunity to meet with industry peers, discuss the current economic climate, and share best practices. It offers a focused and carefully curated showcase of the very best in housewares.” Liz Lawson, MD at Lawsons
visitor numbers continue to rise for another consecutive year, reflecting the show’s growing global appeal. The event had a dedicated evening for exhibitors to network with and meet International Buyers on the Monday ahead of the show, which was very well received with a record number of attendees. Andrew Geddes, International Sales at Meyer
creativity and collaboration across the housewares, small domestic appliances, tabletop and gifting sectors. With new initiatives introduced, strong visitor engagement and an exciting new chapter beginning for the team, the show continues to evolve while staying true to its purpose – helping the industry connect, discover and grow.
“Having so many suppliers and brands under one roof provided a great opportunity to spot emerging trends, strengthen existing and initiate new relationships as well as explore new opportunities across product categories. The venue is excellent and the event was well run, a real highlight of the industry calendar.” Victoria Owen, new business manager at Argos Group said, “The export part of the show was excellent this year and the best I have seen in a long time.” Successful format The much-loved show has cemented its place as the foremost event in the housewares and small electricals calendar, with very strong reaction from exhibitors and visitors alike. The post show research showed 91% of exhibitors consider it the most important UK show for their brand, and 91% of visitors consider the show meets all or most of their expectations. The success of Exclusively Show 2026 reflects the continued strength,
Looking ahead to 2027 Reflecting on this year’s show, BHETA’s Exhibition Director, Will Jones, said: “Initial feedback from exhibitors and visitors is that Exclusively delivered to its usual high standard with a strong turnout of quality visitors keen to engage and trade. The industry continues to face many challenges but during the show it was a pleasure to see so many engaged and smiling faces. That is what makes Exclusively so special – it is not just about products, but about bringing people together, creating connections and giving the industry a place to share ideas and look ahead.”
“Exclusively was a fantastic event showcasing an impressive range of homewares from high-quality exhibitors. It was a great opportunity to discover new products, connect with industry professionals, and gain inspiration from the latest trends across the sector. The show was exceptionally well organised, and I look forward to attending again.” Tracey Leigh, owner of Homeleigh Vintage “It is the most comprehensive show for cookware during the year. We’ve been visiting Exclusively for years and have always made sure we covered most of it. In this digital world we live in, this is one of the only opportunities we get to see, feel, touch and discuss new products in our industry, it’s priceless!” Yossi Gliksman, director of Upstairs Downstairs “The trip to London was very worthwhile for us. At the Exclusively Show, we discovered some exciting trends and met several interesting exhibitors. Furthermore, as one of Germany’s leading housewares retailers, the insight into the London retail landscape was extremely valuable to us. The show is a fixed event in my calendar every year.” André Garcia, MD at Kustermann, Germany “For us, as Switzerland’s leading department store chain, it is very important to stay at the cutting edge at all times. Visiting the Exclusively Show and gaining insights into London’s retail landscape during the retail store tour offers us the perfect opportunity to discover new suppliers, gather inspiration for our product ranges, and receive valuable input.” Nadia Burri, senior product manager at Manor AG, Switzerland “I attended the Exclusively Show in London for the second time. Once again, I saw exciting product trends and found a few potential new suppliers for our 180 retailers. The guided tour of the London retail landscape is an excellent complement to the trade show visit.” Bas Hulsink, owner at Hubo, the Netherlands “Exclusively is a great opportunity to get out of the office, meet new suppliers and really think about how we can develop our home ranges. The nature of venue means that the smaller brands and collections are not dwarfed by the bigger brands and we had some great conversations with new suppliers and came away with some exciting ideas. It was fantastic to see collections of products, beautifully presented to give us an indication of how we could create a really great customer journey in store. From a personal point of view, very lovely to see so many industry faces that I have not seen for a while!” Anne Eaglesfield, head of trading at Dobbies
Next year’s dates
2027 is already locked in, with the Exclusively Show set to return to Business Design Centre, London, on 8–9 June 2027
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In Focus Dayes UK
Dayes UK -
Honouring heritage while shaping the modern kitchen With a portfolio spanning some of Britain’s best-known kitchen and household brands, Dayes UK is entering an exciting new phase - combining more than a century of heritage with a renewed focus on design, sustainability and innovation. Few businesses can claim the depth of heritage that sits behind Dayes UK. Bringing together established names including Tala, Chef Aid, Sorbo, Elliott and Manicare, the company has built a reputation across kitchenware, household cleaning and beauty accessories by focusing on products that are practical, reliable and designed for everyday life. At the centre of the business is Tala - one of Britain’s oldest kitchenware brands, founded in Birmingham in 1899. More than 125 years later, the brand remains synonymous with baking expertise, trusted by generations of home cooks for its specialist tools, bakeware and kitchen essentials. However, while Tala’s heritage remains one of its greatest strengths, Dayes believes the brand has significant potential to evolve for a new generation of consumers. The company has been
working on a major brand reset, designed to reposition Tala as a contemporary, design-led kitchen lifestyle brand while retaining the craftsmanship and authenticity that have made it successful for more than a century. “We see Tala as a sleeping giant, with valuable levers to
workspace; it has become a social hub, a creative outlet and increasingly a space that reflects personal style. Dayes is responding to this shift by developing products that combine performance with aesthetics - pieces that consumers want to use, display and enjoy.
“Through thoughtful design we offer af-
fordable, aspirational products that bring joy to customers’ everyday” pull in brand,” explains Lee Savill, Head of Marketing & Product Development at Dayes UK. “We are building ‘Tala 2.0’ in line with cultural and category opportunities, to move ahead of the competition.” A new vision for Tala The way consumers use their kitchens has changed dramatically. Today’s kitchen is no longer simply a functional
“The modern kitchen isn’t just where you cook,” says Lee. “It’s where you host, style, photograph and express yourself. We aim to offer beautiful, storied objects that work hard for your space.” This thinking is shaping the future direction of Tala, with the range being organised into clearer product categories that highlight the brand’s different strengths.
Tala Performance Bakeware remains at the heart of the collection, delivering the everyday bakeware essentials for which the brand is renowned. Tala Classics celebrates the specialist products that have become iconic over generations, including icing sets, ceramic baking beans and the famous Tala Cook’s Measure. Meanwhile, Tala Vintage draws inspiration from the brand’s historic designs and origins, while Tala Naturals responds to growing demand for natural materials and products that combine practicality with a more considered aesthetic. Quality, longevity and the changing consumer The wider kitchenware market has experienced significant change in recent years. While cost pressures continue to influence purchasing decisions, Dayes believes consumers are becoming increasingly selective,
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prioritising products that offer genuine value rather than simply choosing the cheapest option. A renewed interest in cooking from scratch, the influence of social media recipes and the popularity of online tutorials have all helped drive demand for better-performing kitchen tools, bakeware and accessories. “Consumers are moving away from cheaper, disposable or frequently replaceable items and favouring high-performance, aesthetically pleasing and sustainable products,” explains Lee. One of the biggest trends shaping the sector is the move towards durability. Consumers are looking for products that can last longer, perform better and justify their investment. This is particularly evident in areas such as bakeware and cookware, where reliable heat distribution, strong construction and high-quality coatings are becoming essential expectations. Sustainability is also becoming increasingly important, with shoppers looking for alternatives to traditional materials and greater transparency from manufacturers. Dayes is responding by
focusing on responsible sourcing, sustainable materials and longer-lasting product design. This includes the use of FSC-certified wood, cork, stainless steel, terracotta and recycled glass, alongside efforts to reduce packaging waste and work with manufacturing partners to lower environmental impact. The company is also exploring more sustainable solutions across its household brands, including compostable cleaning products designed to reduce microplastics and landfill waste.
and preparation tools, from stainless steel and wooden handled knives to everyday essentials such as spatulas, tongs, graters, peelers, whisks, measuring tools and mixing bowls. The brand’s focus is simple: helping consumers equip their kitchens without compromising on functionality or quality. Tala’s own knife and utensil collections also reflect the brand’s focus on practical craftsmanship. The Tala Performance kitchen knives feature stainless steel blades, ergonomic non-slip handles and balanced designs, while its wider kitchen range includes everything from baking equipment and decorating tools to measuring cups, bowls and specialist accessories.
industry events and initiatives such as BHETA’s Independents Day. The company also maintains an international presence through regular participation at key trade shows, including Ambiente in Frankfurt, helping strengthen awareness of its brands globally. The next chapter With a refreshed management team, renewed focus and ambitious plans ahead, Dayes believes the foundations are in place for continued growth. The next 12 months will see further investment into Tala, including core product redesign, refreshed packaging, updated brand assets, new point-of-sale materials and a redesigned exhibition presence for 2027. International expansion and a new central UK showroom are also part of the company’s plans as it looks to strengthen relationships with customers and retail partners. For Dayes, the future is about combining the best of its past with the expectations of today’s consumer. More than 125 years after Tala first began creating kitchen tools in Birmingham, the ambition remains unchanged: to design products that are made to be used, trusted and enjoyed for years to come.
Designing for modern living For Dayes, innovation is about creating products that genuinely improve everyday experiences rather than introducing change for the sake of it. As homes become smaller Building stronger retail and consumers look for greater relationships flexibility, multi-purpose Retail partnerships remain a and space-saving designs key part of Dayes’ strategy. are becoming increasingly The company works with important. independent retailers, “The significant shift in wholesalers and major national growing demand for versatile, accounts, ensuring its brands multi-functional homeware reach a broad range of has driven our development of consumers. space-saving products that stack Tala currently has strong efficiently, nest together or serve listings with leading retailers multiple purposes,” says Lee. including Dunelm, John Lewis, This approach can be seen M&S and Sainsbury’s, while across the Dayes portfolio. Tala Dayes continues to support the continues to develop products independent sector through that combine traditional expertise with modern needs, while Chef Aid provides accessible kitchen essentials designed to offer Dayes UK dependable • Established: 1999, with Tala founded in Birmingham in 1899 performance at an • Brands: Tala, Chef Aid, Sorbo, Elliott and Manicare affordable price • Specialist areas: Kitchenware, bakeware and household cleaning point. • Key strengths: Heritage, craftsmanship, practical innovation and Chef Aid’s retailer partnerships extensive range • Focus for the future: Tala brand evolution, sustainability and includes knives, international growth utensils, gadgets
FACT BOX
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Preview Maison&Objet From immersive design installations to dedicated sourcing sectors and well-known brands, Maison&Objet Pulse promises a fresh approach to international trade fairs when it returns to Paris this September.
Design in Motion at Maison&Objet Pulse 2026
What? Maison&Objet Pulse 2026 | When? 10-14 September Where? Paris Nord Villepinte Exhibtion Centre, Paris, France | Visit? www.maison-objet.com Maison&Objet has long been recognised as one of the design world’s most influential trade events, but this September’s edition marks another important step in its evolution. Returning to Paris Nord Villepinte from 10-14 September, Maison&Objet Pulse builds on last year’s successful relaunch with an even greater emphasis on creativity, collaboration and immersive experiences. Guided by this year’s theme, Pulse in Motion, the exhibition aims to offer visitors far more than product sourcing alone. Instead, organisers have created what they describe as a complete ecosystem where inspiration, business opportunities, expertise and meaningful connections come together. Rather than simply showcasing new collections, Maison&Objet Pulse has been designed to encourage visitors to explore fresh ideas and discover emerging talent through carefully curated experiences. The exhibition continues to be organised across seven dedicated sectors, making it easier for buyers to navigate according to
their business needs, whether sourcing new products, identifying trends or seeking creative inspiration. For the kitchenware industry, the exclusive Cook & Share sector remains one of the exhibition’s biggest attractions. Located in Hall 4, it celebrates the art of living around food, bringing
come together to discuss the latest developments shaping the culinary and hospitality sectors. Beyond Cook & Share, several new features reinforce Maison&Objet Pulse’s more immersive direction. The Design District, curated by Hall Haus, returns following its successful debut and has
“For professionals in the kitchen and hospitality sectors, Cook & Share is a mustsee destination, bringing together brands, designers and culinary experts around new ways of experiencing food and living spaces.” together brands, designers and culinary experts to explore new ways of experiencing cooking, entertaining and dining. Among this year’s highlights is a specially created space by textile artist Sarah Espeute, whose contemporary interpretation of table linen offers a fresh perspective on modern entertaining. Visitors can also attend the Rendez-Vous Cook & Share by La Filière France, where chefs, manufacturers, retailers and industry experts
quickly established itself as a destination for discovering the next generation of designers and creative brands. Retail innovation also plays a central role this year. What’s New? in Retail, curated by Pauline Glaizal, offers practical ideas and solutions to help retailers rethink store layouts, merchandising and customer experiences, while Pitch My Brand creates new networking opportunities by connecting innovative companies directly
with industry professionals. For kitchenware and hospitality professionals in particular, Cook & Share is described as an essential destination, while the RendezVous Cook & Share conference programme offers an excellent opportunity to exchange ideas and build new business relationships. Kitchenware buyers will once again find many leading European manufacturers exhibiting throughout Hall 4, including Beka (Hall 4, Stand D41), showcasing its latest cookware collections; Opinel (Hall 4, Stands C14-D13), presenting its iconic French knives alongside culinary innovations; and Cristel (Hall 4, Stands C4-D3), demonstrating its premium stainless-steel cookware and removable-handle systems. With its stronger focus on creativity, experience and collaboration, Maison&Objet Pulse continues to redefine what an international trade fair can be - bringing together design, innovation and business in an environment designed to inspire long after visitors return home.
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Preview Maison&Objet
GEFU Hall 4 Stand H48-I51
gefu.com
Coffee culture takes centre stage on the GEFU stand this year, where the German kitchenware specialist presents a premium collection designed to accompany every step of the coffee journey -from bean to cup. Highlights include the adjustable LOCO coffee grinder, elegant NANDO stovetop espresso maker, mouth-blown CRISTIANO French press, insulated GUSTAVO coffee maker, CALORA double-walled thermal glasses, BARISTA milk jug and BOKARO storage jars. Each combines practical functionality with premium materials including borosilicate glass, walnut wood and stainless steel. GEFU will also unveil PURALIS, its beautifully designed table water filter featuring state-of-the-art filtration technology. Combining mouth-blown ribbed glass with advanced filtration that reduces limescale, chlorine and heavy metals, while enriching water with magnesium, PURALIS has been developed to improve both drinking water and the flavour of tea and coffee. Together, the collections reflect GEFU’s focus on transforming everyday food and drink preparation into thoughtful rituals, where innovative functionality meets contemporary design.
Amefa Hall 4 Stand D35
amefa.com
Amefa will showcase the latest expansion of its successful Richardson Sheffield Refinest collection at this year’s Maison&Objet, introducing a coordinated range of kitchen knives and household knife sets designed to complement the existing Refinest kitchen gadgets. Sharing the same contemporary styling and colour palette, the new additions allow retailers to offer consumers a complete, coordinated kitchen preparation solution while creating stronger shelf impact through cross-category merchandising. The collection includes paring, all-purpose, carving, bread and chef’s knives, alongside a selection of two and three-piece household knife sets. Manufactured from high-carbon chromium-molybdenum-vanadium stainless steel, the knives are designed to deliver lasting sharpness, durability and everyday performance. “The success of Refinest has shown us that consumers value both performance and design consistency,” explained Amefa. “By extending the collection into knives, we’re offering retailers a more complete solution while making it easier for consumers to create a coordinated look throughout the kitchen.” With additional extensions already planned for 2027, the Refinest collection continues to evolve into a comprehensive kitchenware range.
First time visiting? Here’s the organisers’ advice For first-time visitors, the organisers recommend arriving with a clear objective while also making time to explore the fair’s curated experiences. Although the seven-sector layout makes sourcing considerably easier, they stress that some of the greatest value comes from looking beyond the exhibition stands. Initiatives such as Cook & Share, What’s New? in Retail, Future On Stage and the Rising Talent Awards provide valuable insight into emerging trends, innovative design and future market opportunities. The organisers also encourage visitors to leave room for unexpected discoveries. One of Maison&Objet’s greatest strengths, they say, lies in its ability to combine international creativity with French savoir-faire, creating a unique environment where inspiration, business and genuine connections naturally come together.
Blomus Hall 6 Stand E16-F15
blomus.com
German company Blomus will be showcasing the expansion of its award-winning MAKOTO tabletop collection with the launch of MAKOTO STEEL. Designed by Carsten Gollnick, the new double-walled stainless-steel espresso, coffee and tea-cups introduce a contemporary material while maintaining the calm, minimalist design inspired by the Japanese principles of sincerity and simplicity. The existing Portuguese-made stoneware collection features soft matte glazes in Moonbeam and Elephant Skin, while the new stainlesssteel additions bring extra functionality through their insulated construction, keeping drinks hotter or colder for longer. Resting on delicate raised bases with elegant satin finishes, the new pieces combine timeless aesthetics with practical Together, the collections offer retailers a versatile tabletop range spanning plates, bowls, serving pieces, teapots, vases and drinkware, all united by Blomus’ understated contemporary styling. 42 KITCHENWARE INTERNATIONAL
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Preview ZUCHEX From premium cookware and food preparation products to small kitchen appliances and innovative kitchen accessories, ZUCHEX 2026 will once again showcase the latest developments from leading Turkish and international manufacturers, offering buyers a valuable opportunity to source new products and build global partnerships.
What? ZUCHEX 2026 | When? 9–12 September 2026 Where? Tüyap Fair & Congress Centre, Istanbul, Turkey | Visit? www.zuchex.com
The 36th ZUCHEX puts cookware and kitchenware centre stage As retailers continue to look for innovative products that combine performance, sustainability and standout design, ZUCHEX 2026 is preparing to welcome the global kitchenware and cookware industry back to Istanbul from 9–12 September. Now celebrating its 36th edition, the exhibition has become one of the most important sourcing events for buyers seeking everything from cookware and bakeware to food preparation products, storage solutions, small domestic appliances and kitchen accessories. Turkey’s strong manufacturing base, combined with its strategic location between Europe, Asia and the Middle East, continues to make ZUCHEX an attractive destination for international buyers looking to strengthen supply chains and discover new manufacturing partners. The show will feature more than 1,500 brands, with many recognised names from the cookware and kitchenware sector already confirmed. Among the exhibitors are Saflon Metal, showcasing its extensive cookware collections; Cavit Inox, known for stainless steel kitchenware; Maskot Mutfak,
presenting kitchen accessories and utensils; Lunacucina, featuring contemporary kitchenware collections; Chef Star, King, Sinbo, Hausberg and Kale Termos, offering everything from cookware to insulated drinkware. Visitors can also explore products from companies including Steel Termos, Tekniktel, Okyanus Home, Kulac and Afyon Emaye, highlighting the breadth of Turkey’s kitchenware manufacturing sector.
“Manufacturers continue to focus on product innovation, sustainability, design and functionality, adapting to changing consumer expectations and global market conditions,” she explains. “ZUCHEX continues to provide an important international platform where brands can showcase these developments and connect with buyers from around the world.” Alongside product sourcing, visitors will be able to gain
“Manufacturers continue to focus on product innovation, sustainability, design and functionality, adapting to changing consumer expectations and global market conditions. ZUCHEX provides an important international platform where brands can showcase these developments and connect with buyers from around the world.” Burcu Ünver Ateş, Senior Marketing Executive, ZUCHEX
According to Burcu Ünver Ateş, Senior Marketing Executive at ZUCHEX, while the industry has not necessarily experienced significant growth in recent years, manufacturers have responded by investing heavily in innovation.
valuable market insight through the ZuchXTalks programme, where experts will discuss consumer trends, sustainability, retail developments and future opportunities within the home and kitchenware market.
With thousands of products on display and exhibitors ranging from specialist cookware manufacturers to appliance suppliers and OEM producers, ZUCHEX 2026 offers buyers the chance to discover new collections, strengthen existing supplier relationships and identify products that will shape retail ranges for 2027. For anyone involved in the international kitchenware and cookware industry, Istanbul once again promises to be an essential stop on the global exhibition calendar.
Kitchenware highlights: ■ 1,500+ brands exhibiting - 38 kitchenware, 24 cookware, 11 tableware, 10 glassware and 5 drinkware ■ Buyers from more than 120 countries ■ Dedicated halls for cookware, kitchenware and small domestic appliances ■ Meet manufacturers specialising in private label and OEM production ■ Discover new collections for 2027 retail ranges
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www.gorememelamin.com.tr
Preview MEGA SHOW Hong Kong - Comasia
MEGA SHOW Hong Kong 2026 - Asia’s
premier sourcing event returns Celebrating its 33rd edition this October, MEGA SHOW Hong Kong, organised by Comasia Limited, will once again bring together thousands of manufacturers and buyers from across Asia and beyond, offering an unrivalled opportunity to source the latest home, kitchen and lifestyle products.
What? MEGA SHOW Hong Kong | When? 20 -23 & 27-29 October 2026 Where? Hong Kong Convention and Exhibition Centre (HKCEC) | Visit: www.mega-show.com For more than three decades, MEGA SHOW Hong Kong has been one of Asia’s most important sourcing events, providing international buyers with direct access to thousands of export-ready manufacturers. Returning to the Hong Kong Convention and Exhibition Centre
Recognised as one of the largest sourcing exhibitions for Asian consumer goods, the show will feature more than 3,000 exhibitors representing over 25 countries and regions. Visitors will be able to source across a wide range of product categories, including houseware and kitchen-
“MEGA SHOW continues to be the essential gateway for international buyers looking to source quality products directly from Asia’s leading manufacturers.” (HKCEC) across two phases - 20-23 October and 27-29 October - the 2026 edition promises another comprehensive showcase of innovation, manufacturing excellence and global trade opportunities.
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ware, making it an efficient one-stop destination for buyers. One trip, maximum sourcing opportunities One of MEGA SHOW’s greatest
advantages is its strategic timing. Taking place alongside the Canton Fair in nearby Guangzhou, the exhibition allows international buyers to maximise both their travel budgets and sourcing schedules. Buyers can visit two of Asia’s leading trade events in a single trip, compare suppliers across multiple markets and secure products for the seasons ahead. Beyond showcasing manufacturers from across Asia, the event also features dedicated national and regional pavilions, alongside exhibitors from Europe and the Americas, giving buyers access to an even broader selection of products, styles and design influences under one roof. To encourage international attendance, organisers are once again offering the popular Overseas Buyer Sponsorship Program. Eligible overseas trade buyers can benefit from either up to three nights’ complimentary hotel accommodation or a cash subsidy of HKD2,600, around £250, helping to reduce travel costs while making it easier to attend one of the region’s most influential sourcing events. Whether sourcing innovative kitchenware, expanding housewares ranges or identifying new manufacturing partners, MEGA SHOW Hong Kong offers buyers a valuable opportunity to discover new products,
strengthen supplier relationships and stay ahead of global retail trends. With pre-registration now open on www.mega-show.com, now is the ideal time to plan an autumn sourcing trip to one of Asia’s leading trade exhibitions.
MEGA SHOW Hong Kong in numbers A truly international sourcing platform connecting buyers with leading Asian manufacturers. ■ 3,000+ exhibitors from
more than 25 countries and regions ■ 33 years of connecting global buyers with Asian suppliers ■ Extensive product sectors including houseware and kitchenware. ■ Two-part exhibition providing comprehensive sourcing across multiple consumer categories
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