Feminine Feature

The modern woman

Women today juggle many tasks and there is a card to suit the different ladies in your life, no matter their relationship to you or their style.

It’s been a tough couple of years for everyone and studies have shown that women have largely had to juggle even more than usual with family, work, homeschooling and other tasks during the pandemic. But through it all we still like to show appreciation to the women around us, whoever they may be – wife, mum, grandma, aunty, girlfriend, sister, daughter, in-laws, niece, granddaughter, friend, boss, neighbour or just someone special for any reason at all.

But no matter who the card is for the sentiment often falls into a couple of categories – thank you or I love you!

When it comes to feminine ranges there is plenty of diversity out there. How women are represented on cards is changing, with varying skin tones, hair colours, ages, shapes, hobbies, interests and professions being depicted across ranges from a variety of publishers including The Art File, Belly Button “A trend that Designs, Huetribe, Mrs Lovesy and many is a perennial others. And there is a conscious effort across not only the greeting cards and favourite gifting sector, but retail and society in general, to be more inclusive of anyone in feminine and everyone, as well as ensuring people ranges are are represented. Stereotypes still exist, but it is being used in a tongue-in-cheek flowers” manner, rather than anything that potentially could offend.

But whether your bestie likes gin or prosecco, your mum loves butterflies or birds, or your daughter has a fondness for yellow instead of pink, a trend that is a perennial favourite in feminine ranges are flowers. Roses, daffodils, pansies, lilies, petunias, lavender, sunflowers and the ever-popular chrysanthemum, especially for Mother’s Day, are scattered across greeting card designs from many a publisher. Because are there many women who don’t like to receive flowers?

Garden scenes, bouquets, wreaths or a single bloom, flowers and floral arrangements cover the spectrum of traditional designs to more modern art. And like all things in nature, the beauty is in the colours, textures and details. The style may vary from photographs to painterly to pop art and everything in between, but they all share the same colour, vibrancy and life that attract attention from the shelf.

Adding some flower power is a great way to have some cards to suit a variety of relations for any number of occasions, beyond Mother’s Day, birthdays and anniversaries. Check out some of these feminine-themed ranges, with florals, frocks and more to see if they will suit your customer’s needs.

Rosanna Rossi

Rosanna Rossi have beautiful new Mother’s Day designs that have been released within the Confetti Sprinkles collection. The new designs feature a pretty palette of hand-painted flowers enhanced with emboss detail and presented with complementing soft lilac envelopes, perfect for the ladies in your life. www.rosanna-rossi.co.uk

Tache

Vintage Dream is the first in a series from Tache’s sister-brand, Lashes, and it is all about traditionally feminine colours and themes. Vintage Dream is unashamedly nostalgic and features whimsical female-led and pastel designs throughout the range, each with 3D elements and a pretty, floral envelope.

On the flip-side, Modern Missy has a cool, contemporary feel – with colours that pop, ultramodern illustrations and bold typographic designs. This new range is the second collection under Tache’s sister brand, Lashes. The winner of the 2019 Henries Award for Best Handmade Range, Modern Missy features glistening foiled detail, 3D elements and a fabulous, printed envelope with each design.

Both ranges are 135mm x 135mm square and made with 350 gsm FSC certified board.

Visit the Tache website tache.co.uk to view all ranges. Retailers can sign up for a Trade Account via tache.trade/account/register or contact the Sales team at sales@tache.co.uk, or call 01202 691435. tache.co.uk

Art By Janice

Feminine florals are the theme with these new designs with a flourish of flowers for birthday celebrations. Publisher, Art By Janice, has added six new designs to the Bouquet Collection with a hint of nostalgia featuring vintage china and porcelain.

Pretty designs have also been added to the popular Panache Collection with subtle floral patterns too. www.artbyjanice.co.uk

Pink Pig

Pretty stylish - the new Botanink range by Pink Pig bursts with pretty blooms, bold colour and contemporary hand calligraphy with stylish gunpowder grey envelopes. While adorable characters from the popular Cutie Crew range are among Pink Pig’s Mother’s Day range and they come with recycled eko kraft envelopes.

The ranges are all high quality 350gsm FSC cards, made in UK and printed on FSC board available in sixes packed with cello or naked. pinkpigcards.co.uk

Cherry Orchard

Cherry Orchard’s feminine range Grace is getting great feedback, with its grey background and brightly coloured images of ladies in glamorous dresses or splashing in puddles in wellies! The cards are finished in gold flitter and foil and beautifully presented with a gold envelope. The collection has a range of designs and price codes to include open designs, relations, ages and double captions for daughter and granddaughter at 16, 18 and 21. The ages cover milestone ages up to 100 with images of gin, flowers, birds, flamingos and cake. The price codes range from code 60, 75 to 100, with the higher price codes having inserts and verse. These are special cards for special ladies. cherryorchardpublishing.co.uk