WORDS do matter, and the annual Verse, Sentiment & Sympathy feature (page 24) in the August issue showcases some of the top designs in this genre, while there are even more in our Spring Seasons & Occasions focus (p35) as well as the Jonny Javelin Cover Story (p22). With Art & Photographic Cards (p20) and Stationery Posters & Prints (p29) too, there’s plenty of product to discover in the issue. And you’ll not be short of reading material with the news section and our regular columns, including Ward’s Words (p16) with GA CEO Sarah Ward, John Ryan (p34), Henri Davis’ Retail Advice (p38), and It’s All About Sales (p18) with Ian Bradley and Neil Greenwood. Guest columnist for On The Shop Front (p28) this month is award-winning retailer Chris Beards from Mantons Cards. We also take a look back at the 13th Annual Greetings Today Golf Classic (p42) as well as Home & Gift (p32) – are you in the picture?