Fair Focus
Spring Fair 2022
Natural Greetings Museums & Galleries Ltd is delighted to announce the launch of a range of Wildlife Photographer of the Year greeting cards licensed from the Natural History Museum, London.
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he 31 cards in the launch range will be available in the beginning of January 2022. The Natural History Museum believes that understanding life on Earth is the greatest scientific challenge of our age. We cannot hope to develop solutions without research that unlocks the underlying biology and applied science. In today’s challenging times, the Natural History Museum aims to create advocates for the planet; to inspire individuals to make a positive difference to our shared global future. WPY is an international showcase of the very best in nature photography and one of the Natural History Museum’s most successful, long-running exhibitions. Today more than a million visitors visit the touring exhibition across the U.K. and internationally. WPY is the most prestigious wildlife photography contest in the world. The first competition was held back in 1964, with three categories and around 600 entries. The competition has received entries from 100 countries and in 2020 the competition received 49,162 entries. WPY celebrates and amplifies the power of photography, to move hearts and minds, sparking change. Contextualized and empowered by Museum science, WPY images tell remarkable stories that spark emotive reactions that benefit the planet. They are also made more personal through the photographers’ stories. Maxine Lister, Head of Licensing at the NHM, says: “Museums & Galleries Ltd was founded in the mid80s to bring the treasures of the world’s museums to the high street. Today the company publishes a large range of high-quality greeting cards, gift packaging, social stationery, journals, gift products, calendars and year planners. “Museums & Galleries is committed to a continuous process of review and change to improve sustainability in all its operations. It was at the forefront of reducing plastic packaging for its cards, developing the ingenious, completely paper-based plastics-free
78 Gifts Today
WPY celebrates and amplifies the power of photography, to move hearts and minds, sparking change. Contextualized and empowered by Museum science, WPY images tell remarkable stories that spark emotive reactions that benefit the planet. ecoband that neatly ties card and envelope together whilst at the same time providing the most powerful branding solution.” Ben Dorney, Creative Director of Museums & Galleries, says: “For us WPY is a perfect blend of ‘art’ and ‘emotional content’ – which is just what Museums & Galleries customers appreciate. We were honoured to be asked by Maxine at NHM to consider working with them on it, and then very quick to confirm our interest once we saw the pictures. “We were blown away by the quality and originality of the WPY images which are – literally – award-winning. In addition, the competition’s aims ‘to create advocates for the planet’, and its ownership by NHM, adds a genuine environmental urgency and potency to the license. “For such a complex project involving so many photographers, Maxine and Georgie have made it an incredibly smooth process. We’re thrilled to be launching the range and have already received extremely positive responses from retailers on first sight of it.” “We’re excited to add more amazing pictures to the range as we progress!”
Hall 3, Stand L30-M31 Tel: 01373 462165 Email: sales@mgml.co.uk Visit: www.museumsgalleries.co.uk
