Flipbook

Atlantic Employee Flipbook

Table of

Contents

01 02 03 04 05

New organisation

Mission & Values

Meet our Cluster Manager

Meet the Atlantic team

Lely Centers & Contact us

Atlantic 01 Organisation Chart Cluster Manager Caroline Coss HR Specialist – Wendy Brady

Proposition Management Marketing

Service Support

Interim Manager James Duggleby

Business Support

Digital farming Manager Sarah Banks

CPS – Milking & Digital – Tim Heyworth CPS ROI – Bernard McKenna CPS Aftercare – Sharron Wilkin

CPS – Feeding - Harry Rigby

CPS Manure – Thomas Civai

CPS Milking & Digital – Tim Heyworth

Jonny Harbinson Jonathon Foster

Jonny Harbinson Jonathon Foster

Karl Randall

Mike Steele Addi Kidson

Mike Steele Addi Kidson

Mike Steele Louise Whelan Olivia Edgerton Grainne Murray

Manager Thomas Nugent TSS

Karl Randall Woj Wieczorek Robin Anderson Alex Canlett

FMS

Mike Steele Louise Whelan Olivia Edgerton Grainne Murray

Super User IFS Joe Bramall

Manager Ajeet Panesar Data Analyst – Said Abdullah

DCDDCD

Manure Manager Laurence Scowen

Charlie Kaye

Business Support Compass

Service Management

Feeding Manager Laurence Scowen

Marketing Manager Savina Chani

Shade Thompson - Digital Marketing Gracen Salders-Hill – Marketing Executive CRM Superuser

Milking Manager Sarah Banks

Facilities

Finance

IT

Matt Everitt

David Sale

Peter Clark

Manager Chris Murphy Account manager(s):

Paul Rushton UK & ROI

Centers LelyLely Centers

On September 12th, all Lely employees joined the launch of our new organisational structure. We now are in the transition to a future-proof organisation. This will ensure that we can grow even further and become an even better place to work and have dedicated product teams from start to finish, ensuring we offer the best quality service through each proposition.

The reason we are adapting our Lely organisation is because we are reaching the limits of our growth. In recent years, we have grown enormously in the number of markets, in solutions, in technology, in employees, and in complexity. If we want to continue to grow worldwide in the coming years, this will require adjustments in our organisation.

For that, we focus on three aspects: More focus on growth for our other products, besides the Astronaut.

Faster decision-making through clear responsibilities and processes.

Better knowledge sharing.

Our organisation As a company, we have reinvented and evolved many times over the past 75 years.

Think of our international expansion, the choice to focus on dairy automation and our unique vision of the farm of the future. We never stand still and we are always working on how we can do better.

From now on, the ‘Future Organisation’ will be our organisation. We will all have to get used to the new way of working together.

02 Mission & Values We create innovative solutions that help our customers excel in sustainable milk production to feed the world.

What does our vision stand for?

Sustainable Preserving the environment for generations to come. This means acting as a company in a responsible way, making cow and man key in all we do, developing long lasting products, saving energy resources and helping the farming sector to develop into an energy-neutral operation.

Profitable Providing innovative products and concepts to enhance traditional farming. To sustain and improve our customer’s income through cost savings, low running costs and higher efficiency to ultimately improve their profit.

Enjoyable Developing products that are reliable, easy to operate and well designed.

Robust machines ensure unrivalled productivity, providing sheer working pleasure to contractors and dairy farmers alike.

In all modesty, we can claim to be a unique company. We supply products to farmers ranging from housing to caring and milking. In addition, we boast specific knowledge and service in facilitating farmers to get the optimum out of their equipment. But, most important is the people at Lely, the people behind the ideas, who succeed time and again in working out the most innovative solutions for the challenges within the cattle and dairy farming sector. Now and in the future…

Welcome to our world of innovations!

03 Cluster Manager Caroline Coss People person

The company’s proactive approach to preventing issues through its products – rather than firefighting – really interested her, she says. “I felt like I had found a company that resonated with my vision for promoting animal health and welfare rather than taking a reactive approach to animal care.

“In the veterinary industry we were always striving for the gold standard. I had the belief that if you are going to make a move, you go to the best. My experience with Lely so far is that it feels like home that it's definitely been the right move,” she says.

Meet Caroline Coss: Lely Atlantic's Cluster Manager With a combination of animal health expertise, business nous and strategic vision Lely Atlantic’s new Cluster Manager Caroline Coss has ambitious plans to steer Lely towards an even brighter future in the UK and Ireland.

Caroline Coss brings over a decade of experience managing and developing businesses to her new role leading the Lely Atlantic team. Driven by a passion for animal health and welfare, and a commitment to meeting the challenges of the agricultural sector, she's keen to spread the word about automation far and wide.

Caroline grew up in an equestrian family and had her first experiences of livestock via members of her extended family who produced beef and sheep. After graduating in equine business management from Moreton Morrell College, she embarked on a career in the animal health industry, working for companies that produced pharmaceuticals for numerous species including companion animals and equines as well as livestock.

Latterly while working for a company that focused on the dairy sector she became more aware of Lely and its innovative products.

People are her passion and she is keen to continue to develop the team at Lely Atlantic.

“As Cluster Manager my role is to provide clear strategy and leadership to the team. My aim is to provide support and guidance to this phenomenal team to ensure our continued growth and success.”

Robot revolution On the commercial side, Caroline is keen to push for market share through increased adoption of robotics. That will mean sharing the benefits of automation far and wide, she says.

“I want farmers to know that there are options, whether it's to help them with feeding or milking, our portfolio of products is here to help. As a business we contribute to better health and welfare of livestock and to the welfare and profitability of farmers which is a great place to be.

“If we can give farmers a better work-life balance, then that is good for farmers! And if we can help prevent problems like mastitis, or LDAs through our products that is good for animal health and welfare as well as profitability and sustainability.

“These are very exciting times and I can’t wait to see what we can achieve together.”

Best wishes, Caroline Coss, Lely Atlantic Ltd

04 Atlantic Team Caroline Coss Cluster Manager - UK & IE “In Lely Atlantic my role is to manage and build a strong team in a supportive and collaborative environment whilst also executing a strategic growth plan to drive the adoption of Lely robots. I look to maintain and further develop Lely's market share whilst ensuring customer satisfaction is high and service levels meet Lely standards. I look to optimise the distribution network to maximise potential and create a premium distribution channel. I aim to produce and execute a strategic growth plan that ensures the Lely Center distribution channel is both activated and extended.”

Contact details: ccoss@lely.com, 07552 903910

Chris Murphy - DCD Manager - UK & IE “I represent Lely Atlantic on sales and service working with the proposition managers on all products including consumables and spare parts throughout the product lifecycle so that we can secure the medium- and long-term development of Lely’s distribution channel. I ensure that the different propositions are communicated in an aligned way supporting the budget targets steering growth and developing a premium distribution channel.”

Contact details: cmurphy@lely.com, 07552 904139

04 Atlantic Team Wendy Brady HR Specialist UK & IE “My role within Lely Atlantic is to work with managers to execute a people strategy and help identify priorities for business and the future workforce needs. I am able to provide guidance on people strategies and assist with succession planning. I act as point of expertise for teams that implementing new people approaches, whilst providing feedback to managers to help improve internal culture and promote a culture of Lely standards. Recruitment and retention is a huge part of my role and ensuring Lely employees receive company compensation and benefits. I help develop and implement HR policies and manage employee relations.”

Contact Details: wbrady@lely.com, 07741 741782

Paul Rushton Account Manager “I work with the Lely Centers in the UK and Ireland representing Lely Atlantic. I focus on the development of the Lely Center KPI`s and a balanced sales product portfolio while also working closely with the business teams to support budget targets and future Lely Center business growth in sales, service, parts and consumables.”

Contact details: prushton@lely.com, 07802 426609

04

Propositions Milking & Digital Sarah Banks Proposition Manager for Milking & Digital “As the Lely Atlantic Proposition Manager for Milking and Digital, I am responsible for the overall business performance of Milking and Digital in the UK & IRL. My primary role is to develop and optimise the relationship between Lely International, the Lely Atlantic cluster, and the Lely centres. This involves providing clear communication, setting objectives, and aligning goals to achieve our shared business targets. Through timely and effective decisionmaking and by fostering high-performing, motivated teams, we will maximise success and share in our achievements together."

Contact details: sbanks@lely.com, 07731 017566

Bernard Mckenna Commercial Product Specialist Milking and Digital - Ireland “My position as the Customer Product Specialist involves assisting the Sales teams at our Lely Centers in Ireland by promoting product adoption and developing the market.

I provide expertise on Lely products and deliver commercial training. Additionally, I support the introduction of new products (NPI) within designated portfolios.”

Contact information: bmckenna@lely.com, 07729 093825

Sharron Wilkin Commerical Product specialist for Aftercare “Commercial Product Specialist Aftercare’ is to support the Lely Centres with product and commercial knowledge in the aftercare consumables segment. I can offer support with product training, competitor and commercial analysis, marketing activities and new product launches” Contact details: swilkin@lely.com, 07729 097719

Tim Heyworth Commercial Product specialist for Milking and Digital “As the Commercial Product Specialist for Milking and Digital, my role is to work closely with the sales and support teams and Lely Centre’s across mainland UK to support product adoption and increase awareness of Lely’s solutions. A key part of my role is working collaboratively with both centres and their customers to build knowledge around our milking and digital products. I provide targeted support, training, and guidance where needed to help the centres to achieve their goals whilst supporting wider commercial activity as required.”

Contact details: theyworth@lely.com, 07802 425210

04

Propositions Feed & Manure Laurence Scowen - Proposition Manager for Feed and Manure ‘”My role as Proposition Manager is accountable for the overall Business Team Performance in the Feed and Manure offerings. The role is to provide coordination and clarity in the relationship between Lely International, Lely Cluster Atlantic and the Lely Centers with the goal of achieving timely and effective decision making and the maximisation of realistic business potential” Contact details:lscowen@lely.com, 07821 640805

Harry Rigby Commercial Product specialist for Feed and Manure “Within my role I get to show farmers how then can utilise our products. As well as having a farmers view on the offers we present as a brand in the UK and Ireland. Helping solve issues such as labour within agriculture” Contact details:hrigby@lely.com, 07842 447820

Thomas Civai Commercial Product specialist for Feed and Manure “ I will be working closely with our team to strengthen sales and support for our manure solutions. My focus is on building strong relationships, identifying opportunities for growth and helping farmers get the most out of our systems” Currently recruiting - watch this space Contact details: thomas.civai@lely.com, 07802 433042

04

Service Support

Technical Service Support & Farm Managment Support

Thomas Nugent Service Support Manager “At Lely Atlantic I am the Service Support Manager and this role covers technical service support, farm management support and service management. The role mainly involves supporting our Lely centers with a successful implementation of the Lely processes, tools and product support.”

Contact details: tnugent@lely.com, +353 (0) 87 247 8747

Joe Bramall Service Management Super User “I am currently responsible to roll out the industrial financial system (IFS) which is part of the overall compass project. I am the main point of contact for key users in live IFS centers. I look forward to bringing IFS to those centers that are yet to roll it out and introducing the Lely ways of working LWOW!” Contact details: jbramall@lely.com, 07743 939380

Mike Steele Farm Management Support Lead “I am the Farm Management Support Lead for Lely Atlantic for our FMS team and Lely Center FMS teams.

Supporting with training to the Cluster as well as Lely Centers and Farmers, I am responsible for setting direction for FMS service products and responsible for the ticketing system to ensure issues are being resolved.”

Contact Details: msteele@lely.com, 07818 574077

04

Technical Service Support Contact details: 01223 928455 - Emergency Hotline calls only

Karl Randall TSS - Milking and Digital “I am the Technical Support and trainer for Lely Center technicians working on Milking and Digital products, such as the Astronaut Milking System and Horizon management software. I am also the cluster lead on management software as well as project coordinator for Milking products. I am the chairman of the Milking Equipment Association Technical Committee responsible for the MSTA Accreditation scheme.”

Woj Wieczorek TSS - Milking and Digital “My responsibilities include training and technical service support for the Lely Center network of UK & Ireland, software and hardware validations, new product introductions and auditing.”

Robin Anderson TSS - Milking and Digital “I am the Technical support for the technicians in the centers working on Milking and Digital products.

Organising and leading the training in Quartz Point for Install and maintenance for milking, and SL2 milking as well as the Taurus/Lely used Astronaut refurbishment program.”

Alex Canlett TSS - Milking and Cooling “At Lely Atlantic I am the Technical Service Support for Milking and Cooling. I also manage the hot line supporting the engineers out in the field. This is a 24/7 role as well as assisting with the support ticketing system to ensure Lely centers are getting the best support. ”

04

Technical Service Support Contact details: 01223 928455 - Emergency Hotline calls only

Jonny Harbinson TSS - Feeding and Manure “I am responsible for Technical Service Support for Feeding and Manure. My responsibilities include training and supporting the Lely Centers and Service Technicians, as well as assisting in successful product integration of the Lely Vector, the Lely Discovery and the Lely Juno. I pride myself ensuring standards are maintained through regular training and coaching.”

Jon Foster TSS - Feeding and Manure “As a member of the Technical Service Support Team – Feed & Manure, I provide technical training, guidance, and support for the installation and maintenance of an expanding range of innovative agricultural solutions. With my foundation rooted in a Lely Center Service team, I bring experience, and an understanding of the challenges technicians face daily. I am committed to supporting our Lely Centers and driving the growth and development of technicians across the Atlantic Cluster.”

04

Farm Management Support Addi Kidson Farm Management Support - Feeding

“I am Farm Management Support for the Vector system. I support Lely Centers in the field with the performance and optimisation of Vector systems. Offering troubleshooting and a deeper understanding of support for Lely Centers through the Lely technician diagnostic assistant.”

Contact details: akidson@lely.com, 07827 805956

Olivia Edgerton Farm Management Support - Milking and Digital “I am the Farm Management Support covering the milking and digital portfolio, providing aftercare troubleshooting and training for our automated milking systems, alongside Horizon. Alongside my role I provide training to farmers and Lely center employees on farm and within our Lely Atlantic training center.”

Contact details: oedgerton@lely.com, 07812 640808

Louise Whelan Farm Management Support - Milking and Digital “I am part of the Farm Management Support Business Team Milking and Digital. My area focuses with the Atlantic team is on grazing and 3rd party connections and validations. Within my role I help support our Lely centers with start up on farms and assist with Lely Center training courses.”

Contact details: lwhelan@lely.com, +353 8714 68391

Grainne Murray Farm Management Support - Milking and Digital “I am part of the Farm Management support Milking and digital team with a special focus in grazing with robots. I am supporting centers in the field with the rollout of the new Care check application, sales to service procedure and helping center staff with regular reviews for our customers.”

Contact details: grainne.murray1@lely.com , +44(0)7729099050

04 Marketing

Management

Savina Chani Marketing Manager “ I lead a team of marketing professionals with over 30 years of experience combined, playing a prominent and crucial role in both creating and driving innovation. Focused on trial & testing, forming strategies & campaigns, experimenting with new digital tools, and collaborating across multiple departments. Not only that, executing an efficient marketing plan which would both fulfill the KPIs for Atlantic and further supporting the Lely Center network with their local marketing.”

Contact details: schani@lely.com, 07775 511277

James Duggleby - Interim Marketing Manager "As a part of the management team, I'm heading up the marketing department whilst Savina is on maternity leave. With a team of four, we focus on creating and delivering strategic marketing content through print and digital channels, events and customer journeys, designed to drive engagement, sales and customer satisfaction. Customer relationship management also forms a key role, tracking customer interactions from awareness, to lead generation, to sale, and finally customer satisfaction. Our campaigns are designed to raise the overall profile of Lely Atlantic, as well as providing a toolbox for Lely Center marketeers."

Contact Details: jduggleby@lely.com, 07842 447827

04 Marketing Team

Shade Thompson Digital Marketing Specialist

“As a Digital Marketing Specialist at Lely Atlantic, I'm passionate about taking a creative and strategic approach to engage with farmers and help them thrive.

I develop and implement innovative digital marketing strategies to promote Lely's products and services, increase brand awareness, and drive engagement with our target audience of dairy and beef farmers.

Specialising in digital marketing, I work across a variety of channels including social media, website, and email marketing which I believe are powerful tools that can help farmers connect with Lely, learn about our offering, and ultimately improve their operations.”

Contact details: sthompson@lely.com, 07955282253

Gracen Salders-Hill Marketing Executive “I am the Marketing Executive for Lely Atlantic specialising in creative design, offline marketing activities, events & PR management and production with an agricultural knowledge base predominantly the dairy industry.”

Contact Details: gsalders-hill@lely.com, 07818905835

Charlie Kaye CRM Super User “My responsibilities include training and supporting the Lely Center’s sales teams, sales managers and marketeers to make the most of the customer data in Salesforce. This includes updating LCs on the latest changes to Salesforce, developing the best ways of working with the CRM system and rolling out training to establish these ways of working.”

Contact Details: ckaye@lely.com, 07821 640806

04 Business Support Ajeet Panesar Business Support Manager “I am part of the management team at Lely Atlantic, leading Business Support which consists of a team of four covering Finance, IT, Office facilities, and Data analysis. We support the business with a range of activities from budgets and forecasts to software and systems updates. The team is responsible for ensuring that the business is well equipped to deliver its strategic plan by maintaining a robust framework of sustainable systems and controls.”

Contact details: apanesar@lely.com, 07919 924160

Said Abdallah Data Analyst “My role within Lely Atlantic includes data cleansing and preparation by using specialist tools to extract the data needed and identify any issues. Within my role I also prepare reports and present these to Lely Centers ensuring I maintain databases, systems and applications for Cluster Atlantic, whilst creating dashboards and reports in our Tableau system.”

Contact details: sabdallah@lely.com, 07513 716271

Dave Sale Financial Accountant “I’m working for Lely Atlantic as a Financial Accountant and have been since joining on 02/04/24. My role involves managing the Month End process, recording all Purchase and Sales invoices and multiple other ad-hoc duties as and when they arise. I’m relatively new to the company but the main positives I’ve taken from being here so far are how welcoming, friendly and hard working everyone is, making it a really nice place to work. In my down time I enjoy anything sport related, I also enjoy traveling and spending time with family and friends.

Contact Details: dsale@lely.com, 07513 725409

04 Business Support Matt Everitt Facilities & Training Coordinator “I am responsible for ensuring that Quartz Point building meets the Health & Safety compliance by working with our contractors and suppliers to keep everything serviced and maintained so feels safe whilst working on the premises. I review our contracts and track all costs whilst also reporting to the landlord and LINT especially around CO2 consumption. I am also responsible for coordinating the Atlantic Training Calendar for the cluster working closely with our Atlantic and International colleague teams to make sure we communicate and deliver these to everybody who needs to attend them.”

Contact Details: meveritt@lely.com, 07731 998401

Peter Clark IT Administrator “My role as the IT adminstrator for Lely Atlantic consists of configuring and maintaining the clusters and centers computers, servers, networks and ensuring the software and security systems are up to date. I also run the ticketing system which employees can raise IT issues within the cluster. ” Contact Details: it-servicedesk@lely.com, 07443 181890

Niall McGauran & Alan Jim and Jenny Irwin Heaney Eglish NI, UK Mullingar, Ireland 02837 548228 044 9330320 info@egl.lelycenter.com nmcgauran@mul.lelycent er.com

Jim & Jenny Irwin Eglish, NI, UK 02837 548228 info@egl.lelycenter.com

Sharon Sloan Ayr, UK 01563 884343 info@ayr.lelycenter.com

Jack Cox Stafford, UK 01785 281250 info@sta.lelycenter.com

Michael Beston Mitchelstown, Ireland 025 41665 info@thu.lelycenter.com

Tom Pitkin Yeovil ,UK 01935 577024 info@fds.lelycenter.com

Tom Pitkin Holsworthy, UK 01409 413122 info@hol.lelycenter.com

David Henderson & James Brough Longtown, UK 01228 792735 info@lon.lelycenter.com

Michael O’Grady Kilkenny, Ireland 056 7802140 info@kil.lelycenter.com

Lely Center General Managers

Lely Atlantic Unit 7, Quartz Point Stonebridge Rd, Coleshill, Birmingham B46 3JL 01223 928390 www.lely.com/gb www.lely.com/ie

LC Ayr