Atlantic Employee Flipbook
Tableof
Contents
01 Atlantic OrganisationChart
OnSeptember12th,allLelyemployeesjoinedthelaunchofourneworganisationalstructure Wenowarein thetransitiontoafuture-prooforganisation.Thiswillensurethatwecangrowevenfurtherandbecomean evenbetterplacetoworkandhavededicatedproductteamsfromstarttofinish,ensuringweofferthebest qualityservicethrougheachproposition
ThereasonweareadaptingourLelyorganisationisbecausewearereachingthelimitsofourgrowth Inrecent years,wehavegrownenormouslyinthenumberofmarkets,insolutions,intechnology,inemployees,andin complexity.Ifwewanttocontinuetogrowworldwideinthecomingyears,thiswillrequireadjustmentsinour organisation
Forthat,wefocusonthreeaspects:
Morefocusongrowthforourotherproducts,besidestheAstronaut Fasterdecision-makingthroughclearresponsibilitiesandprocesses. Betterknowledgesharing.
Ourorganisation
Asacompany,wehavereinventedandevolvedmanytimesoverthepast75years. Thinkofourinternationalexpansion,thechoicetofocusondairyautomationandouruniquevisionofthefarm ofthefuture Weneverstandstillandwearealwaysworkingonhowwecandobetter
Fromnowon,the‘FutureOrganisation’willbeourorganisation Wewillallhavetogetusedtothenewwayof workingtogether
Mission& 02 Values
Wecreateinnovativesolutionsthathelpourcustomersexcelinsustainable milkproductiontofeedtheworld.
Whatdoesourvisionstandfor?
Sustainable
Preservingtheenvironmentforgenerationstocome.Thismeansacting asacompanyinaresponsibleway,makingcowandmankeyinallwedo, developinglonglastingproducts,savingenergyresourcesandhelping thefarmingsectortodevelopintoanenergy-neutraloperation.
Profitable
Providing innovative products and concepts to enhance traditional farming. To sustain and improve our customer’s income through cost savings,lowrunningcostsandhigherefficiencytoultimatelyimprove theirprofit.
Enjoyable
Developingproductsthatarereliable,easytooperateandwelldesigned. Robustmachinesensureunrivalledproductivity,providingsheerworking pleasuretocontractorsanddairyfarmersalike.
Inallmodesty,wecanclaimtobeauniquecompany.Wesupplyproducts tofarmersrangingfromhousingtocaringandmilking.Inaddition,we boastspecificknowledgeandserviceinfacilitatingfarmerstogetthe optimumoutoftheirequipment.But,mostimportantisthepeopleat Lely,thepeoplebehindtheideas,whosucceedtimeandagaininworking outthemostinnovativesolutionsforthechallengeswithinthecattleand dairyfarmingsector.Nowandinthefuture…
Welcometoourworldofinnovations!
ClusterManager CarolineCoss
People person
The company’s proactive approach to preventing issues through its products –rather than firefighting – really interested her, she says. “I felt like I had found a company that resonated with my vision for promoting animal health and welfare rather than taking a reactive approach to animal care
“In the veterinary industry we were always striving for the gold standard. I had the belief that if you are going to make a move, you go to the best. My experience with Lely so far is that it feels like home that it's definitely been the right move,” she says
Meet Caroline Coss: Lely Atlantic's Cluster Manager
With a combination of animal health expertise, business nous and strategic vision Lely Atlantic’s new Cluster Manager Caroline Coss has ambitious plans to steer Lely towards an even brighter future in the UK and Ireland.
Caroline Coss brings over a decade of experience managing and developing businesses to her new role leading the Lely Atlantic team. Driven by a passion for animal health and welfare, and a commitment to meeting the challenges of the agricultural sector, she's keen to spread the word about automation far and wide
Caroline grew up in an equestrian family and had her first experiences of livestock via members of her extended family who produced beef and sheep. After graduating in equine business management from Moreton Morrell College, she embarked on a career in the animal health industry, working for companies that produced pharmaceuticals for numerous species including companion animals and equines as well as livestock. Latterly while working for a company that focused on the dairy sector she became more aware of Lely and its innovative products
People are her passion and she is keen to continue to develop the team at Lely Atlantic. “As Cluster Manager my role is to provide clear strategy and leadership to the team. My aim is to provide support and guidance to this phenomenal team to ensure our continued growth and success ”
Robot revolution
On the commercial side, Caroline is keen to push for market share through increased adoption of robotics. That will mean sharing the benefits of automation far and wide, she says
“I want farmers to know that there are options, whether it's to help them with feeding or milking, our portfolio of products is here to help. As a business we contribute to better health and welfare of livestock and to the welfare and profitability of farmers which is a great place to be
“If we can give farmers a better work-life balance, then that is good for farmers! And if we can help prevent problems like mastitis, or LDAs through our products that is good for animal health and welfare as well as profitability and sustainability
“These are very exciting times and I can’t wait to see what we can achieve together. ”
Best wishes, Caroline Coss, Lely Atlantic Ltd
AtlanticTeam 04
Caroline Coss Cluster Manager - UK & IE
“InLelyAtlanticmyroleistomanageandbuilda strong team in a supportive and collaborative environment whilst also executing a strategic growthplantodrivetheadoptionofLelyrobots I looktomaintainandfurtherdevelopLely'smarket sharewhilstensuringcustomersatisfactionishigh and service levels meet Lely standards. I look to optimise the distribution network to maximise potential and create a premium distribution channel.Iaimtoproduceandexecuteastrategic growth plan that ensures the Lely Center distribution channel is both activated and extended.”
Contactdetails:ccoss@lely.com,07552903910
Chris Murphy - DCD Manager - UK & IE
“IrepresentLelyAtlanticonsalesandserviceworking with the proposition managers on all products including consumables and spare parts throughout the product lifecycle so that we can secure the medium- and long-term development of Lely’s distribution channel. I ensure that the different propositions are communicated in an aligned way supportingthebudgettargetssteeringgrowthand developingapremiumdistributionchannel.”
Contactdetails:cmurphy@lely.com,07552904139
AtlanticTeam 04
Wendy Brady HR Specialist UK & IE
“MyrolewithinLelyAtlanticistoworkwithmanagers to execute a people strategy and help identify priorities for business and the future workforce needs. I am able to provide guidance on people strategiesandassistwithsuccessionplanning.Iactas pointofexpertiseforteamsthatimplementingnew people approaches, whilst providing feedback to managers to help improve internal culture and promoteacultureofLelystandards.Recruitmentand retentionisahugepartofmyroleandensuringLely employees receive company compensation and benefits.IhelpdevelopandimplementHRpolicies andmanageemployeerelations.”
ContactDetails:wbrady@lely.com,07741741782
Paul Rushton Account Manager
“I work with the Lely Centers in the UK and IrelandrepresentingLelyAtlantic.Ifocusonthe development of the Lely Center KPI`s and a balanced sales product portfolio while also working closely with the business teams to supportbudgettargetsandfutureLelyCenter business growth in sales, service, parts and consumables.”
Contactdetails:prushton@lely.com,07802 426609
PropositionsMilking&Digital 04
Sarah Banks Proposition Manager for Milking & Digital
“AstheLelyAtlanticPropositionManagerforMilkingand Digital, I am responsible for the overall business performance of Milking and Digital in the UK & IRL My primary role is to develop and optimise the relationship betweenLelyInternational,theLelyAtlanticcluster,andthe Lelycentres.Thisinvolvesprovidingclearcommunication, settingobjectives,andaligninggoalstoachieveourshared business targets. Through timely and effective decisionmakingandbyfosteringhigh-performing,motivatedteams, we will maximise success and share in our achievements together."
Contactdetails:sbanks@lely.com,07731017566
Bernard Mckenna Commercial Product Specialist Milking and Digital - Ireland
“MypositionastheCustomerProductSpecialistinvolves assistingtheSalesteamsatourLelyCentersinIrelandby promotingproductadoptionanddevelopingthemarket. I provide expertise on Lely products and deliver commercial training. Additionally, I support the introduction of new products (NPI) within designated portfolios.”
Contact information: bmckenna@lely.com, 07729 093825
Sharron Wilkin Commerical Product specialist for Aftercare
“Commercial Product Specialist Aftercare’ is to support the Lely Centres with product and commercial knowledge in the aftercare consumablessegment.Icanoffersupportwith product training, competitor and commercial analysis, marketing activities and new product launches”
Contact details: swilkin@lely.com, 07729 097719
Tim Heyworth Commercial Product specialist for Milking and Digital
“As the Commercial Product Specialist for Milking and Digital,myroleistoworkcloselywiththesalesandsupport teams and Lely Centre’s across mainland UK to support product adoption and increase awareness of Lely’s solutions Akeypartofmyroleisworkingcollaboratively withbothcentresandtheircustomerstobuildknowledge aroundourmilkinganddigitalproducts.Iprovidetargeted support,training,andguidancewhereneededtohelpthe centres to achieve their goals whilst supporting wider commercialactivityasrequired.”
Contactdetails:theyworth@lely.com,07802425210
PropositionsFeed&Manure
Laurence Scowen - Proposition Manager for Feed and Manure
‘”MyroleasPropositionManagerisaccountablefor theoverallBusinessTeamPerformanceintheFeed and Manure offerings. The role is to provide coordinationandclarityintherelationshipbetween LelyInternational,LelyClusterAtlanticandtheLely Centers with the goal of achieving timely and effectivedecisionmakingandthemaximisationof realisticbusinesspotential”
Contactdetails:lscowen@lely.com,07821640805
Harry Rigby Commercial Product specialist for Feed and Manure
“WithinmyroleIgettoshowfarmershowthencan utiliseourproducts.Aswellashavingafarmersview ontheofferswepresentasabrandintheUKand Ireland. Helping solve issues such as labour within agriculture”
Contactdetails:hrigby@lely.com,07842447820
Thomas Civai Commercial Product specialist for Feed and Manure
“Iwillbeworkingcloselywithourteamtostrengthen salesandsupportforourmanuresolutions.Myfocus is on building strong relationships, identifying opportunitiesforgrowthandhelpingfarmersgetthe mostoutofoursystems”
Currentlyrecruiting-watchthisspace
Contactdetails:thomas.civai@lely.com,07802 433042
ServiceSupport 04
Technical Service Support & Farm Managment Support
Thomas Nugent Service Support Manager
“AtLelyAtlanticIamtheServiceSupportManagerand this role covers technical service support, farm management support and service management The rolemainlyinvolvessupportingourLelycenterswitha successfulimplementationoftheLelyprocesses,tools andproductsupport.”
Contactdetails:tnugent@lely.com,+353(0)87247 8747
Joe Bramall Service Management Super User
“Iamcurrentlyresponsibletorollouttheindustrial financial system (IFS) which is part of the overall compassproject.Iamthemainpointofcontactfor key users in live IFS centers. I look forward to bringingIFStothosecentersthatareyettorollitout andintroducingtheLelywaysofworkingLWOW!”
Contactdetails:jbramall@lely.com,07743939380
Mike Steele Farm Management Support Lead
“IamtheFarmManagementSupportLeadforLely AtlanticforourFMSteamandLelyCenterFMSteams. SupportingwithtrainingtotheClusteraswellasLely Centers and Farmers, I am responsible for setting directionforFMSserviceproductsandresponsiblefor the ticketing system to ensure issues are being resolved.”
ContactDetails:msteele@lely.com,07818574077
TechnicalServiceSupport 04
Karl Randall TSS - Milking and Digital
“I am the Technical Support and trainer for Lely Center technicians working on Milking and Digital products,suchastheAstronautMilkingSystemand Horizonmanagementsoftware Iamalsothecluster lead on management software as well as project coordinatorforMilkingproducts.Iamthechairmanof the Milking Equipment Association Technical Committee responsible for the MSTA Accreditation scheme.”
Woj Wieczorek TSS - Milking and Digital
“My responsibilities include training and technica servicesupportfortheLelyCenternetworkofUK& Ireland, software and hardware validations, new productintroductionsandauditing.”
Robin Anderson TSS - Milking and Digital
“I am the Technical support for the technicians in centers working on Milking and Digital produ Organising and leading the training in Quartz Point Installandmaintenanceformilking,andSL2milkingasw as the Taurus/Lely used Astronaut refurbishm program.”
Alex Canlett TSS - Milking and Cooling
“AtLelyAtlanticIamtheTechnicalServiceSuppor Milking and Cooling. I also manage the hot supportingtheengineersoutinthefield.Thisisa roleaswellasassistingwiththesupportticketingsys toensureLelycentersaregettingthebestsupport.”
TechnicalServiceSupport 04
Jonny Harbinson TSS - Feeding and Manure
“IamresponsibleforTechnicalServiceSupportfor Feeding and Manure. My responsibilities include trainingandsupportingtheLelyCentersandService Technicians,aswellasassistinginsuccessfulproduct integrationoftheLelyVector,theLelyDiscoveryand theLelyJuno.Ipridemyselfensuringstandardsare maintainedthroughregulartrainingandcoaching.”
Jon Foster TSS - Feeding and Manure
“AsamemberoftheTechnicalServiceSupportTeam – Feed & Manure, I provide technical training, guidance, and support for the installation and maintenance of an expanding range of innovative agriculturalsolutions.Withmyfoundationrootedin aLelyCenterServiceteam,Ibringexperience,and anunderstandingofthechallengestechniciansface daily.IamcommittedtosupportingourLelyCenters and driving the growth and development of techniciansacrosstheAtlanticCluster.”
FarmManagement Support 04
Addi Kidson Farm Managemen Support - Feeding
“IamFarmManagementSupportfortheVectorsystem supportLelyCentersinthefieldwiththeperformance optimisationofVectorsystems.Offeringtroubleshoo andadeeperunderstandingofsupportforLelyCente throughtheLelytechniciandiagnosticassistant.”
Contactdetails:akidson@lely.com,07827805956
Olivia Edgerton Farm Management Support - Milking and Digital
“IamtheFarmManagementSupportcoveringthem anddigitalportfolio,providingaftercaretroublesho andtrainingforourautomatedmilkingsystems,alo Horizon.AlongsidemyroleIprovidetrainingtofarm LelycenteremployeesonfarmandwithinourLely trainingcenter.”
Contactdetails:oedgerton@lely.com,07812640
Louise Whelan Farm Management Support - Milking and Digital
“IampartoftheFarmManagementSupportBusinessTeam MilkingandDigital.MyareafocuseswiththeAtlanticteamis ongrazingand3rdpartyconnectionsandvalidations.Within myroleIhelpsupportourLelycenterswithstartupon farmsandassistwithLelyCentertrainingcourses.”
Contactdetails:lwhelan@lely.com, +353871468391
Grainne Murray Farm Management Support - Milking and Digital
“IampartoftheFarmManagementsupportMilkingand digitalteamwithaspecialfocusingrazingwithrobots I amsupportingcentersinthefieldwiththerolloutofthe newCarecheckapplication,salestoserviceprocedureand helpingcenterstaffwithregularreviewsforour customers.”
Contactdetails:grainne.murray1@lely.com, +44(0)7729099050
Marketing Management 04
Savina Chani Marketing Manager
“Ileadateamofmarketingprofessionalswithover 30 years of experience combined, playing a prominent and crucial role in both creating and driving innovation. Focused on trial & testing, formingstrategies&campaigns,experimentingwith newdigitaltools,andcollaboratingacrossmultiple departments. Not only that, executing an efficient marketingplanwhichwouldbothfulfilltheKPIsfor Atlantic and further supporting the Lely Center networkwiththeirlocalmarketing”
Contactdetails:schani@lely.com,07775511277
James Duggleby - Interim Marketing Manager
"Asapartofthemanagementteam,I'mheadingupthe marketing department whilst Savina is on maternity leave.Withateamoffour,wefocusoncreatingand delivering strategic marketing content through print and digital channels, events and customer journeys, designed to drive engagement, sales and customer satisfaction Customer relationship management also formsakeyrole,trackingcustomerinteractionsfrom awareness, to lead generation, to sale, and finally customersatisfaction.Ourcampaignsaredesignedto raise the overall profile of Lely Atlantic, as well as providingatoolboxforLelyCentermarketeers"
ContactDetails:jduggleby@lely.com,07842447827
MarketingTeam 04
Shade Thompson Digital Marketing Specialist
“AsaDigitalMarketingSpecialistatLelyAtlantic,I'm passionate about taking a creative and strategic approachtoengagewithfarmersandhelpthemthrive.
Idevelopandimplementinnovativedigitalmarketing strategies to promote Lely's products and services, increasebrandawareness,anddriveengagementwith ourtargetaudienceofdairyandbeeffarmers.
Specialisingindigitalmarketing,Iworkacrossavariety ofchannelsincludingsocialmedia,website,andemail marketingwhichIbelievearepowerfultoolsthatcan help farmers connect with Lely, learn about our offering,andultimatelyimprovetheiroperations.”
Contactdetails:sthompson@lely.com,07955282253
Gracen Salders-Hill Marketing Executive
“IamtheMarketingExecutiveforLelyAtlantic specialisingincreativedesign,offlinemarketing activities, events & PR management and productionwithanagriculturalknowledgebase predominantlythedairyindustry.”
ContactDetails:gsalders-hill@lely.com, 07818905835
Charlie Kaye CRM Super User
“Myresponsibilitiesincludetrainingandsupporting theLelyCenter’ssalesteams,salesmanagersand marketeerstomakethemostofthecustomerdata in Salesforce. This includes updating LCs on the latestchangestoSalesforce,developingthebest waysofworkingwiththeCRMsystemandrolling outtrainingtoestablishthesewaysofworking.”
ContactDetails: ckaye@lely.com,07821640806
BusinessSupport 04
Ajeet Panesar Business Support Manager
“IampartofthemanagementteamatLelyAtlantic, leadingBusinessSupportwhichconsistsofateamof fourcoveringFinance,IT,Officefacilities,andData analysis.Wesupportthebusinesswitharangeof activitiesfrombudgetsandforecaststosoftwareand systemsupdates.Theteamisresponsibleforensuring thatthebusinessiswellequippedtodeliveritsstrategic planbymaintainingarobustframeworkofsustainable systemsandcontrols.”
Contactdetails:apanesar@lely.com,07919924160
Said Abdallah Data Analyst
“MyrolewithinLelyAtlanticincludesdatacleansingand preparationbyusingspecialisttoolstoextractthedata neededandidentifyanyissues.WithinmyroleIalso preparereportsandpresentthesetoLelyCenters ensuringImaintaindatabases,systemsandapplications forClusterAtlantic,whilstcreatingdashboardsand reportsinourTableausystem.”
Contactdetails:sabdallah@lely.com,07513716271
Dave Sale Financial Accountant
“I’mworkingforLelyAtlanticasaFinancialAccountantand havebeensincejoiningon02/04/24.Myroleinvolves managingtheMonthEndprocess,recordingallPurchase andSalesinvoicesandmultipleotherad-hocdutiesasand whentheyarise.I’mrelativelynewtothecompanybutthe mainpositivesI’vetakenfrombeingheresofararehow welcoming,friendlyandhardworkingeveryoneis,making itareallyniceplacetowork.InmydowntimeIenjoy anythingsportrelated,Ialsoenjoytravelingandspending timewithfamilyandfriends.
ContactDetails:dsale@lely.com,07513725409
BusinessSupport 04
Matt Everitt Facilities & Training Coordinator
“IamresponsibleforensuringthatQuartzPoint buildingmeetstheHealth&Safetycomplianceby workingwithourcontractorsandsupplierstokeep everythingservicedandmaintainedsofeelssafe whilstworkingonthepremises.Ireviewour contractsandtrackallcostswhilstalsoreportingto thelandlordandLINTespeciallyaroundCO2 consumption.Iamalsoresponsibleforcoordinating theAtlanticTrainingCalendarforthecluster workingcloselywithourAtlanticandInternational colleagueteamstomakesurewecommunicateand deliverthesetoeverybodywhoneedstoattend them.”
ContactDetails:meveritt@lely.com,07731998401
Peter Clark IT Administrator
“MyroleastheITadminstratorforLely Atlanticconsistsofconfiguringand maintainingtheclustersandcenters computers,servers,networksandensuringthe softwareandsecuritysystemsareuptodate.I alsoruntheticketingsystemwhichemployees canraiseITissueswithinthecluster.”
ContactDetails:it-servicedesk@lely.com, 07443181890
Jim&JennyIrwin
