Learn with Lenny: Packaging Dictionary

LEARN WITH LENNY!

PACKAGING DICTIONARY

Here are a few terms we’ve used these last few months when working with you to create your custom packaging!

BIODEGRADABLE

A material, like uncoated paper, that can be decomposed naturally by bacteria or other living organisms.

DIGITAL PRINTING

A form of printing that does not use inked plates like typical large format printers, thus working much faster but at a significantly lower quality. Home and office printers are common examples of a digital printer! Most sample packaging is printed using a digital printer so manufacturers can get it to us ASAP!

SINGLE-USE PACKAGING

Packaging that is designed for a one time use — i.e. cup used to drink coffee in a cafe or a paper napkin.

MULTI-USE PACKAGING

Packaging designed to have a second life; i.e. a non-woven pp bag can be used after purchase to carry groceries, or a mailer box can be repurposed as a storage box!

SPOT COLOUR

A single colour printed to enhance the design (i.e. a metallic or a flourescent colour), or when there is a pantone colour being printed on the packaging. Due to the nature of pantone inks, they must be applied using special ink plates (like offset printing) or screen printing techniques!

BARCODE

A label or code for a product, uses a series of lines and spaces that allows a clear description of the contents as created by the manufacturer. Barcodes can only be read by scanners that read the product information.