PACKAGING DICTIONARY

Here are a few terms we’ve used these last few months when working with you to create your custom packaging!

TRADEMARK ™

The ™ symbol is used to notify consumers about a trademark’s legal rights. However, it can be used without filing for official trademark rights if being used as a graphic element.

Glassine

A glossy, smooth paper made from chemically treated wood pulp. Often waxed or lamianted; it is considered air, water and grease resistant.

PLA (POLYLACTIC ACID)

A thermoplastic made of renewable, plant-based sources. Unlike traditional plastics, when heated to its melting point, this material becomes a liquid instead of burning! Since the material is biodegradable and plant-based, it’s a food-safe option! While it’s ideal for cold items, it’s not a great choice for hot foods or drinks.

Opacity

The ability of a material or ink to stop the transmittance of light — a material with high opacity is considered see-through/transparent. Most inks have medium opacity (aka they are translucent, so the colour of the material shows through). This is why a full colour print on a white base is more vibrant than on a brown kraft base! For screen printing on darker fabrics an opaque or white ink base is used so the colour shows up at full vibrancy!

Ink Drawdown

A sample spread of ink onto a paper being used in printing. At LeKAC we make the process easy by using the sample run of packaging as an ink drawdown! Your packaging sample provides an indepth look at how the colours in your design will look on the paper being used as well as the overall look of the structure chosen.