Academic work sample lei xing

ACADEMIC PORTFOLIO L EI X I NG

TECHNE

2016.09-2017.05

Hybrid Reassemble: An Exploration of Craft, Digital Fabrication and Artifact Uniqueness How could interior design bring craftsmanship and digital emerging technology together and embrace the value of hand-making in the context of the con-temporary postdigital society?

The thesis proposes a collaborative artwork space that fosters multidisciplinary creativity in arts and crafts. The proposal is situated in Gowanus in Brooklyn, a neighborhood currently under the change from industrial uses to a hub for artists, designers, and makers. The design methodology is based on the use of digital design and fabrication technologies combined with traditional craft for the production of space and creative material experimentation.

CASE STUDY

INTERVIEW

PRECEDENT ANALYSIS Brother Klaus Field Chapel Peter Zumthor 2007

Bloom RSF 2015

Silk Pavillion MIT Media Lab 2013

Project Info

Materiality Tree trunks

Methodology

Concrete

Cement made from agricultural waste

Silkworm

CNC Deposited Silk Fiber

SITE MAPPING

METHODOLOGY Wax and Ice cube

Melt and Pour Aperture Wax and Metal Mesh

Melt and Drap Translucency Wax and Wood chips

Melt and Mixs Acoustic odour

DESIGN DIAGRAM

15°

PRIVATE SPACE Private Art Studio

Storage

WC

CO - WORKING SPACE Making / Teaching / Co-working space

Pantry

PUBLIC SPACE Exhibition Space

sculpture garden

Retail Space

Entrance / Reception Space

PLANS / SECTIONS

1F PLAN

2F PLAN

PLANS / SECTIONS

SECTION 1-1

1

2 2

1

SECTION 2-2

Studio Type 1

Design Lab

Pantry

Reception

Studio Type 2

Studio Type 3

Library

Open Co-working Community

1. Spaces

Studio Type 2 Zoom in perspective

Storage

Furniture

Day 1 : Concrete Casting structure + Wax Casting Tiles

Day 2 : Wood structure + textile

Furniture Medium - Furniture

Small - Display / storage 2. The " Loop "

Exterior Circulation Interior Circulation

Reception Desk

Storage Large - Threshold

Section 1 -1

3. Ceiling Aperture Section2-2

M O O N- Parametric Design

2016.12

CONCEPT

Natural

Geometry

Aperture

Flexible

DESIGN PROCESS

PRODUCT FAMILY

Final 3D Print Products

TEXTILE DESIGN

2016.11

SOFTSCAPE_ Fan

2015.11

The original notion of fan is to induce an airflow for the purpose of cooling or refreshing oneself, wave back and forth create a small airflow, hand fan also a highly decorative and desired object among the higher classes.The small version hand fan mostly used to shield the lady’s mouth when they talk private to someone else, or sheld face against the glace of sun. The notion of fold and unfold represent public and private.

I developed two types of softscape for different purpose, the one is allowed people to collaborate and work together. Another one is for people to take a nap or be alone and recharge.By using felt and wood to create higher level of privacy, at the same time maitain flexibility.

WOKA DESSERT SHOP

2015.11

my design inspration for this project comes from a fiction movie<charlieâ&#x20AC;&#x2122;s chocolate factory>, it has many different tactonic sets ,vivid bright color, all the fantasy scenes gives me design language that I choose dessert shop as a carrier. to give people a colorful experience

BRANDING DESIGN - SHAZAM RETAIL STORE PROPOSAL

2016.07

BRAND ANALYSIS What is Shazam ?

Fun / Innovative / Empowering / Personalized / Insightful Shazam is an app for Macs, PCs and smart phones,best known for its music identification capabilities that has expanded to integrations with cinema, advertising, TV and retail environments. Founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam uses a smartphone or computer's built-in microphone to gather a brief sample of audio being played. It creates an acoustic fingerprint based on the sample and compares it against a central database for a match. If it finds a match, it sends information such as the artist, song title, and album back to the user. Some implementations of Shazam incorporate relevant links to services such as iTunes, Spotify, YouTube, or Groove Music. In December 2013, Shazam was one of the top ten most popular apps in the world, according to its CEO. In October 2014, Shazam announced its technology has been used to identify 15 billion songs.

BRAND MESSAGE AND VALUES - DISCOVER AND SHARE THE MUSIC YOU LOVE TARGET 18-32 yr MUSIC LOVER HIPSTER EXPLORER ROLE To give app user more interactive experiences and get social effect.

STRATEGIC MARKETING ANALYSIS Market Trend:

SWOT Analysis

- Smartphone Market is growing - Ad Market is growing on Apps - More and more music services cos are moving towards cloud-based - Initiative by music streaming cos to curb piracy

Competition: Musipedia Bing music identification stream that song by Orange Google Sound Search

Improving Competitive Position: - First launch at apple store app top 10 popular app - Reputation as industry leader - Dominant customer base

Core: - Speed - Accuracy - Information

Cooperation: - Local partners: Orange - Music service : Spotify, iTunes - Partnership with local music or ganization

STRENGTHS

WEAKNESSES

-

- Song recognition works best in high volume - Application is reliant on Internet connectivity

First Mover Advantage Free Application Global outreach Song Recognition; faster; accurate User friendly simple interface Music and Artist information

- Vast Database

OPPORTUNITIES

THREATS

-

- Sound hound iOS contract - Volatile App Industry

Huge global market; 500 million users Weekly addition of 2 million users Rapidly growing music industry Social media i e. Facebook Collaboration with apply, Google, spotify Collaboration with Headphone and Speaker brand

SITE LOCATION

CONCEPT

The site is located near Palau de la Música Catalania, in old Gothic Area I choose this location aimning to create a contrast between modern and tradition.

This proposal dedicated to develop a concept retail store that can allow shazam and music lover to come and experience to promote the brand identity and value.

Colorful

Vibrate

High-tec

Mysterious

CONCEPT ZONING DIAGRAM CUSTOMER CIRCULATION

MUSIC FESTIVAL INFO / TICKETS

GUEST / OPERATION ROOM

CASHER AREA

SERVICE CIRCULATION

WINDOW DISPLAY

MEET UP / SOCIAL SPACE CONCERT / LECTURE MULTI FUNCTIONAL - SPACE

ENTRANCE INTERACT WALL SCREEN

MUSIC EXPERIENCE AREA

PHYSICAL PRODUCT HEADPHONE / SPEAKER

VISUAL CHART

MUSIC FESTIVAL INFO / TICKETS

WINDOW DISPLAY

MEET UP / SOCIAL SPACE CONCERT / LECTURE MULTI FUNCTIONAL - SPACE

INTERACT WALL SCREEN

MUSIC EXPERIENCE AREA

LIGHTING CONCEPT

AUTO SPOTLIGHT

DOWN FOCAL LIGHT

LINEAR LIGHT

AMBIENT INTERACTIVE SYSTEM LIGHT

MATERIAL BOARD

SEMI-TRANSPARENT FABRIC PARTITION

LUMINOUS CARPET

STAINLESS STEEL FINISHING FIXTURE

ELEVATION / SKETCHES

PHYSICAL PRODUCTS HEADPHONE / SPEAKER CROSSOVER WITH OTHER BRAND OR DEVELOP OWN PRODUCT.

AMERICAN FOLK ART MUSEUM

2016.05

REASEARCH - HISTORY OF BROOKLYN - MADE IN BROOKLYN

In early 20th century, A vast expansion in the population and urbanization of Brooklyn. Each expansion opened new areas for settlement and development. By 1880, Brooklyn had evolved into one of the leading producers of manufactured goods in the nation. By the 20 century , Brooklyn was an industrial giant that turned out everything from warships to bubble gum. The diversity of the community also form a booming development of American Folk Art which express cultural identity by conveying shared community values and atheistic.

Folk art as a reflection of historical, social, and artistic context of American culture, from eighteen century to the present. From compelling portraits, and dazzling quilt to powerful works by self-taught artists in a variety mediums.

ART INSPIRATION

CONCEPT MODEL / SKETCHES

Quilt Concept Diagram: The basic notion of weaving- of interlacing two sets of threads to form a web- are everywhere the same. Up and down went the harnesses, left to right and back again slid the shuttles, its soft thud and the clatter. Of the thread striking the only notes in the rhythm of the weaver.

Different layers represent different culture and historical context, demonstrate the hybrid nature and culture.

Use weaving as a conceptual formal language to provide a web space that offer the community new possibilities and old satisfactions - a return to individuality, a chance to handwork, an escape from impersonality. To creative more interactivity with learning and making programs during the linear narrative circulation in the exhibition space which will give the audiences both hands-on experience and theory content, adding unexpected value to the community and society.

The up and down, back and forth of the threads become a formal language as a continuous ramp to become a linear narrative into the gallery space.

PROCESS

traditional circulation

Learning Space Gallery Space Learning Space Circulation Gallery Space Circulation

Interactive circulation

PLANS / SECTIONS 1

2

2

N LEVEL 1 1/8" = 1'

N

N

SE

LEVEL 1 1/8" = 1'

N

SECTION 1-1 1/4" = 1' LEVEL 2 1/8" = 1'

N

N SECTION 1-1 1/4" = 1'

LEVEL 3

LEVEL 2 1/8" = 1'

N LEVEL 3

N

N

1

LEVEL 1 1/8" = 1'

LEVEL 2 1/8" = 1'

LEVEL 3

ART COLLECTION

SECTION 2-2 1/4" = 1'

1/8" = 1'

SECTION 2-2 1/4" = 1' Gallery 3 Painting / Sculpture

1/8" = 1' Gallery 2 Politic

N LEVEL 1 1/8" = 1'

N SECTION 1-1 1/4" = 1' LEVEL 2 1/8" = 1'

N LEVEL 3

SECTION 2-2 1/4" = 1'

1/8" = 1'

N LEVEL 1 1/8" = 1'

N SECTION 1-1 1/4" = 1' LEVEL 2 1/8" = 1'

N

SECTION 2-2 1/4" = 1'

Gallery 4 Painting / Sculpture

Gallery 1 Quilt

1/8" = 1'

SE

PERSPECTIVES

ENTRANCE

ART CLASS 3F

FF&E COLLECTION

CRAFT DETAILS Painting Display Detail Use traditional craftsmanship skill to built "node". Create a transparent display structure that allow the learning space to see through the gallery space.

CRAFT DETAILS Quilt Display Detail

Gallery Balustrade Detail

Metal Wire

Glass Facade Reclaimed Wood Flooring

Acrylic panel Museum Board

Quilt Copper Tube

Metal Base

Copper Tube

Glass Stair Detail

Glass stair Composition

Glass stair Composition

Insert Interlock

Insert Interlock

CERAMIC AND ART

Untitled Ceramic 36" by 7" 2017

White Water - wax metal mesh 36" by 7" 2016