spa business insider 16 November 2021 Issue 384
A Spa Business publication
Industry study is good news for spas
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Mindbody has published the 2021 edition of its annual State of the Spa and Salon Industry Report, highlighting how businesses have evolved since the pandemic began. The report was produced following surveys of 1,230 US consumers and 1,200 US wellness businesses (franchise and non-franchise It found US consumers showed a renewed interest in the sector as soon as lockdowns ended and are investing more of their time and money into treatments. More consumers are also adding wellness services or treatments to their routines since the start of the
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organisations) during June 2021.
■■ The report reveals challenges and opportunities facing the spa and salon industries
pandemic, with 24 per cent of consumers being first-timers, while 22 per cent of
(53 per cent) saying they're more
those who already consume wellness
open to trying new services or
the sector and willingness to branch
services increased the frequency
treatments than they were before the
out and try new services represents
with which they visit spas and salons
pandemic began and 49 per cent of
an opportunity for businesses in
since the economy reopened.
consumers revealing that they plan to
both industrys to grow their customer
Variety is emerging as the spice of life, with more than half of respondents
base and boost revenue.
services over the next six months.
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PEOPLE
This positive growth in interest in
GROWTH
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