Leisure Opportunities 21st August 2018 Issue 743

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21 Aug - 3 Sept 2018 Issue 743

Debenhams introduces in-store gyms Retailer Debenhams and fitness operator Sweat! have unveiled the opening date for the first of a chain of in-store gyms. The first club to be operated by the partnership will launch on 10 September 2018 at the Debenhams Sutton store in south west London. The 17,575sq ft site will offer a "friendly, group-oriented and performance driven gym experience". Facilities will include a large gym floor kitted with Technogym equipment, immersive cinematic exercise activity areas and digital health checkpoints. The Sutton Sweat! club will be followed by two further sites in Manchester

■■Each in-store Debenhams gym will follow the Sweat! format

and Bristol – which are earmarked to open in 2019. Each club will follow

Debenhams Redesigned strategy, aimed

the Sweat! format, which is focused

at delivering ‘social shopping’. I'm keen to

on attracting a predominately 18-33

see customer reactions to the initiative,"

year-old female membership base.

said Sergio Bucher, Debenhams CEO. Frank Reed, CEO of Sweat! gyms

The initiative is part of Debenhams' strategy to deliver

added: "The Sutton gym will be the sixth

‘social shopping’ within its stores.

in Sweat’s! portfolio and our first located

“Adding a highly innovative leisure facility to our stores is an integral part of our

Sergio Bucher

More: http://lei.sr?a=z6t4c

FITNESS

SPORT

Flying Fantastic reveals plans to expand outside London Co-founder Edel Wigan says training instructors is key

within a shopping environment."

p6

ATTRACTIONS

LTA reveals 10-year vision to create next tennis stars Scott Lloyd describes plans as a 'step-change'

Adding a leisure facility is an integral part of our strategy

p12

Revenues up but profit down at Merlin Entertainments CEO Nick Varney "pleased" with trading at theme parks

p24


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