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18 February - 2 March 2020 Issue 782
Aggregators: one in five joins a gym a white paper charting the effects of intermediary services – or aggregators – in the fitness sector has revealed that 21 out of every 100 users will go on to join a gym directly. The Aggregation in Fitness report is the result of fitness marketplance Hussle making its data available to specialised analyst Fusion Analytics – which then studied it. The report addresses, and offers analysis, on three key questions – substitution (do existing gym members cancel to use Hussle instead); intervention (does Hussle
■The ■ report uses data from fitness platform Hussle
acquire customers that traditional gym operators would have acquired anyway); and incrementality (does Hussle provide
will go on to join a gym directly. The report also shows that 71 per cent of respondents were unlikely to
incremental value to the market).
have visited a gym without Hussle.
The report shows there is some substitution – one in 100 Hussle
"Hussle is completely focused
users cancel memberships to use
on growing the fitness industry and
Hussle exclusively. However, this is
the data in this report gives us great
offset by those who find a gym they
confidence that we are doing that,"
like through Hussle – one in five
said Hussle's Jamie O’Keefe.
(21 out of every 100 Hussle users)
More: http://lei.sr/Z3s8G_O Read moRe online
We are completely focused on growing the fitness industry Jamie O'Keefe
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