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14-20 January 2020 Issue 779
Everyone Active reveals boutique format everyone active is piloting a new boutique exercise format, which it plans to roll out across its portfolio of leisure centres throughout 2020. The operator has set up a joint venture with HIIT specialist speedflex and created a new workout called Fortis, Powered by speedflex. Three Fortis studios will open at everyone Active centres in January, with at least seven more being launched by the end of the year. each Fortis studio will be located in a newly created, bespoke space and will offer 30-minute HIIT workouts based on speedflex machines, which
■■Fortis studios will be located in bespoke spaces
generate personalised resistance levels. "We are continuing to develop our
The studios will also include Fortis-branded functional fitness
third-party partnerships, but felt
stations, while workouts will be
is was important to create our own
tracked using MyZone technology.
product alongside this," Jefford said.
According to Duncan Jefford, regional
"A joint venture with speedflex
director of everyone Active, Fortis
is the perfect next step for us,
will play a "hugely important role" in
allowing us to offer our members a
the operator's plans to diversify its
premium boutique experience."
offering and future proof the business.
Read moRe online More: http://lei.sr/V9m8t_O
Fortis allows us to offer members a premium boutique experience Duncan Jefford
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