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1 - 14 October 2019 Issue 772
Corporate fitness a 'huge opportunity' A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health and fitness operators a huge opportunity for revenue growth. The Deloitte Corporate Wellness Report is based on a study of the corporate wellness industry at a global level. It found that 78 per cent of employers were looking to invest in physical activity programmes in the next three years and that most of the current corporate wellness programmes include initiatives
■■78 per cent of employers globally are looking
focused on promoting physical activity.
to invest in physical activity programmes
Among the existing programmes, on-site fitness classes and subsidies or
According to Concepción Iglesias,
discounts for off-site gym memberships
Sports Leader of Deloitte Spain –
are most popular. In the US, 70 per cent
which conducted the study – the
of corporations included these practices
sector presents huge scope for
within their wellness strategy in 2018.
health and fitness operators.
Companies stated that their top
"A rich opportunity exists within
three priorities for developing a
the corporate wellness market,
wellness programme were to improve
where companies are investing
performance and productivity; improve
in programmes to promote and
employee engagement and morale;
active lifestyles," she said.
and to attract and retain employees.
More: http://lei.sr/Q7D2d_O
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Concepción Iglesias
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