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06 OCTOBER 2026 ISSUE 511

A SPA BUSINESS PUBLICATION

Kerzner promotes Robert Jeffers

CLICK TO READ

Kerzner International has promoted Robert Jeffers to global director of wellness and longevity, with responsibility for developing and implementing wellness strategy across its four hospitality brands – One&Only, Atlantis, Siro and Rare Finds. Jeffers moves into the corporate role from Atlantis The Palm in Dubai, where he has been director of wellness since 2024, overseeing one KERZNER

of the largest integrated wellness operations in the Middle East.

■ Jeffers has a wide brief, spanning One&Only, Atlantis and Siro

His new brief covers the development of wellness,

corporate wellness team as the

from amenity to expectation for

recovery and longevity concepts,

group progressively embeds

today's luxury traveller," he says.

strengthening commercial

wellness into its hospitality strategy.

Jeffers said of his appointment:

performance and integrating

Philippe Zuber, CEO of Kerzner

"As wellness and longevity become

wellness into the planning of new

International, says the appointment

central to the guest experience, I'm

hotels, renovations and repositioning

reflects changing expectations

looking forward to defining what that

projects. The appointment also

in the luxury hospitality market.

means in practice across the group."

strengthens Kerzner's existing

"Wellness and longevity have moved

MORE >>> http://lei.sr/8J2b9_B

The group has released its 2027 trends report

p04

AUTHENTICITY

VISION ARCHITECTURE

Hilton research says social wellness is key for spas

THOM DENNIS

HILTON QUANG HANH ONSEN RESORT

RESEARCH

CONCEPT

Looking after staff leads to the best client outcomes

Architects plan wellness infrastructure for Czech town

Thom Dennis says staff wellbeing is a priority

The concept will transform Lázně Kynžvart

p08

p10


spa business people Piyarat Tanjaputkul shares the strategy behind one-night programmes at RXV Wellness Village

I

of three nights, which may not suit

RXV Wellness Village in the

those incorporating wellness into a

Nakhon Pathom province,

wider Thailand itinerary, travelling

Thailand, has introduced its first

on limited time, or simply looking

one-night experience to provide a

for a short reset. By offering a one-

shorter and more flexible way for

night option, RXV allows guests to

guests to try the property’s offerings.

experience the essential elements

The Wellness Getaway Programme

of its integrative approach without

has been designed to make wellness

having to dedicate an entire holiday

more accessible. Guests can try

to a traditional wellness retreat.

RXV WELLNESS VILLAGE

ntegrative wellness destination

out the property’s personalised assessments, movement classes, medical treatments, healing therapies, social and dining experiences during the shorter stay.

“Previously, international guests

Even within a short stay, the programme is designed to create space to pause

were required to stay a minimum

Piyarat Tanjaputkul

Piyarat Tanjaputkul, EVP of wellness for RXV Wellness Village, told Spa Business exclusively:

“More importantly, RXV hopes that even a one-night experience can inspire guests to realise that incorporating wellbeing into everyday life can be much easier and more achievable than they may imagine. The aim is for guests to leave with practical learnings for their lifestyle long after their stay.” MORE >>> http://lei.sr/3f6g3_B

Anand Prayaga reveals heliotherapy at new Four Seasons healing centre

FOUR SEASONS RESORTS MALDIVES

F

2

our Seasons Resort Maldives

Dr Anand Prayaga, director of

at Kuda Huraa in the Maldives

URJA Naturopathy Island, told Spa

has unveiled a new healing

Business: "At Urja, the sun is not

centre called Urja Naturopathy

simply scenery; it is part of the

Island with a treatment menu that

treatment. Heliotherapy reflects our

includes heliotherapy – exposing

belief that nature can play an active

the body to natural sunlight to

role in wellbeing when it is used

treat a variety of conditions.

with knowledge, care and intention.

Urja, which means “vitality”

“The treatment draws on the

Heliotherapy can complement nutrition, movement, hydrotherapy and other treatments

in Sanskrit, combines

traditional naturopathic practice of

naturopathic principles with

the banana leaf sunbath. A herbal or

scientific wellness methods.

mineral-salt preparation may first be

The spa has overwater

applied to the skin before the body

treatment suites and spaces

is wrapped in fresh banana leaves."

Dr Anand Prayaga

for movement practices.

MORE >>> http://lei.sr/2j9R4_B

www.spabusiness.com

©Cybertrek Ltd 2026 Spa Business Issue 511


Live news:

www.spabusiness.com

CONTENTS ISSUE 511 04

Jayasom

05

Bathhouse industry survey

Jayasom Wellness Resort, Amaala, debuts with more than 200 therapies

Cassandra Cavanah and Lisa Starr reveal initial findings from their industry survey

BECKY PELKONEN

SPA BUSINESS INSIGHTS

08

Authentic wellbeing

10

Spa town revival

16

Unscripted thermal experiences

21

Supplier news

Sauna can be commercially successful and still serve a much bigger purpose Becky Pelkonen

Becky Pelkonen launches sauna-bathing charter

A

n international group of sauna operators, researchers, community leaders and cultural knowledge holders has

launched The Public Sauna-Bathing Charter, a

Leadership expert Thom Dennis asks how well spas can sell wellness if staff are struggling

MY TAKE

Vision Architecture has created a concept that would revive the Czech spa town of Lázně Kynžvart

A new bathhouse will open in Calgary later this year with social, whisper and silent behavioural spaces

The latest in products and innovation from Myndstream, Nokken, Naturopathica, Takara Belmont and Ashmira Botanica

framework of 10 principles intended to guide the development and operation of public saunas. The charter launched in Oslo, Norway, ahead of the XIX International Sauna Congress, which ran between 24 – 26 September. The initiative follows an earlier draft revealed to Spa Business in July by sauna advocate and researcher Becky Pelkonen. The charter is the foundation of Sauna for All, a grassroots international movement led by Pelkonen and nine other founding stewards from public and community sauna organisations in the UK, Ireland, Canada and Mexico. There are also three advisors from the US, Norway and Finland. MORE >>> http://lei.sr/7m6c6_B

Spa Business Issue 511 ©Cybertrek Ltd 2026

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3


spa business news NEW OPENING

Jayasom Wellness Resort, Amaala, debuts in Saudi Arabia Jayasom has officially opened its first

has been positioned to support

wellness resort at Amaala on Saudi

Saudi Arabia’s wider ambitions

Arabia’s Red Sea coast, bringing its

around long-term wellbeing.

personalised, integrative approach

It has 153 rooms and suites and

to preventative health, longevity and

24 branded residences, alongside

lifestyle change to the destination.

a 7,000sq m health and wellness

Jayasom Wellness Resort,

centre offering more than 200 therapies and treatments across

wellbeing is a lifelong practice,

six pillars: traditional and holistic

with programmes tailored around

health; physio relief and recovery;

guests’ individual physical,

strength and mobility; spa and

emotional and lifestyle goals.

hydrotherapy; aesthetic and

Details of the concept were first

clinical; and nutrition and vitality.

revealed at the end of last year.

The offer combines evidence-

The resort forms part of Amaala,

based interventions with

the ultra-luxury destination being

traditional wellness practices.

developed by Red Sea Global, and

MORE >>> http://lei.sr/2r7D9_B

■ Watsu flotation therapy is on the menu

Our commitment is to deliver wellness with integrity and compassion Karen Campbell, CEO and co-founder of Jayasom

RESEARCH

Hilton research points to a stronger role for wellness in consumer hotel selection Thermal bathing, hydrotherapy and

wellness experiences while travelling,

nature-based wellness are emerging

while 60 per cent said they’re

as important considerations for hotel

more drawn to these experiences

guests, according to Hilton’s 2027

when they can share them.

Trends Report, The Great Rebalance. The global research, conducted

4

www.spabusiness.com

HILTON QUANG HANH ONSEN RESORT

■ The figures suggest social bathing is a priority

The findings support a direction Hilton’s global wellness team

for Hilton by Morning Consult,

previously discussed with Spa

surveyed 14,744 adults who expect

Business – that water-based

to travel during the next 12 months

experiences are increasingly being

across 14 countries, including the

positioned as social and restorative

UK, US, Germany, UAE, Saudi Arabia,

parts of the hotel stay. One in

China, India, Japan and Australia.

five respondents said they would

Among the findings, 61 per cent

choose a hotel specifically because

of respondents said they’re more

it offered a sauna or steamroom.

likely to engage in water-based

MORE >>> http://lei.sr/Q7V4g_B

©Cybertrek Ltd 2026 Spa Business Issue 511

WHATTHEFOX

Amaala, is centred on the idea that


Live news:

www.spabusiness.com

insider

COLLECTIVE ADVOCACY

MEET THE TEAM

UK spa sector joins industry campaign The UK Spa Association (UKSA) campaign calling on the government to reduce VAT on professional hairdressing, barbering, beauty, spa and aesthetics services from

RACHEL BEVAN

is backing a UK-wide industry

For email use: fullname@ leisuremedia.com

A 10 per cent VAT rate would provide much-needed breathing space for businesses

20 per cent to 10 per cent.

Editorial director

Liz Terry

+44 (0)1462 431385

Rachel Bevan

Spa Business editor

An open letter to the Chancellor

Katie Barnes

has been launched ahead of the

Association, told Spa Business:

forthcoming Budget (to be published

“UKSA is proud to support the One

on 28 October), calling for the lower

Voice campaign. A 10 per cent VAT

rate to apply to services covered

rate would provide much-needed

by SIC code 96.020, ‘Hairdressing

breathing space for businesses and

and other beauty treatment’. Rachel

support the growth of our sector.”

Bevan, general manager, UK Spa

MORE >>> http://lei.sr/3a6u7_B

+44 (0)1462 471925

Publisher

Astrid Ros +44 (0)1462 471911

Head of news

Helen Andrews +44 (0)1462 431385

SURVEY Head of digital

Bathhouse and thermal wellness sector is booming sector is entering a period of

+44 (0)1462 471917

Head of design ■ Othership is an example of a bathhouse

OTHERSHIP

The bathhouse and thermal wellness

Tim Nash

Ed Gallagher +44 (0)1462 431385

expansion, with nearly two-thirds of operators surveyed expecting to

a relatively young but increasingly

run multiple locations within three

ambitious sector, characterised

years, according to new research.

by significant investment, revenue

The 2026 Bathhouse and Thermal

potential and expansion plans.

Wellness Development Benchmark

Cavanah told Spa Business

Spa Business insider is published fortnightly by The Leisure Media Company Ltd, PO Box 424, Hitchin, SG5 9GF, UK. The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Company Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. Printed by Preview Cromatic Ltd. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally.

Survey gathered responses

exclusively: “The early findings

from 43 operators and industry

show a fast-growing sector taking

participants. It was conducted by

shape through a wide range of

Cassandra Cavanah, vice chair

facility sizes, investment levels

of the Global Wellness Institute’s

and operating models. For the first

(GWI) Hydrothermal Initiative,

time, we’re beginning to connect

©Cybertrek Ltd 2026.

and Lisa Starr, chair of the GWI’s

those development decisions with

Consulting Best Practices Initiative.

operational and financial realities.”

The authors say the findings point to

MORE >>> http://lei.sr/5x8n6_B

ISSN: Print: 1753-3430 Digital: 2397-2408 Subscribe to Spa Business and Spa Business insider at www.leisuresubs.com, email: subs@leisuremedia.com or call +44 1462 471930.

Spa Business Issue 511 ©Cybertrek Ltd 2026

5


Scale with yoga

Elevate your offering with a ATTRACTING MVPs: high-impact wellness solution.

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Right now, yoga is one of the most in-demand offerings in the wellness space. Yet for many gyms, delivering it at scale remains a challenge. Complex education pathways, inconsistent delivery, and limited Instructor availability can make it hard to meet member demand. LES MILLS YOGA™ changes that. Created by world-leading experts and grounded in traditional practice, it’s designed to make yoga classes faster to launch, more accessible for members, and easier to teach. It’s welcoming and inclusive - this is yoga for everybody. It’s a four-part series designed to elevate the mind and body. Each 45-minute class explores a distinct state of being, Yin (Restoration), Hatha (Alignment), Vinyasa (Strength), and Breath (Clarity) - all through guided movement and mindful breathing. The program offers an accessible experience for both beginners and seasoned participants, helping them reconnect, find clarity, and leave feeling calm, centered, and renewed.

Clubs benefit from a consistent, highquality yoga offering that’s easy to integrate into existing timetables — without lengthy upskilling processes. For Instructors, the simplified teaching model ensures success from day one – reflected in member feedback: 94% of participants said they were satisfied with the quality of Instructor. With the wellness economy booming, this is a powerful opportunity to expand your mind body offerings and welcome more members looking for balance and recovery. Ready to bring yoga to your members, simply and seamlessly? Get in touch today to explore how easily you can bring this new mind-body program to your members, and make it a seamless part of your offering.

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spa business opinion

MY TAKE

An industry whose product depends on trust and authentic presence can't apply one standard of care to guests and a different one to the staff delivering it THOM DENNIS

Thom Dennis, author and corporate culture consultant

Authentic wellbeing Leadership expert Thom Dennis questions how spa staff are being looked after

I

've spent many years advising

being trusted to find its own balance, applied

organisations on leadership, and a

instead to people, when output is rewarded over

recurring observation has been that

the conditions that sustain it. That argument

burnout is rarely a personal failing. It's

creates an obvious business case for this

usually what a workplace produces when

industry: exhausted professionals from badly run

people are managed by control rather than

companies are effectively a referral pipeline.

trust. It's the same shift ecologists describe

But there's a second half to that argument

when land stops being managed and starts

the industry doesn't ask about itself: who is designing the treatments, running the front SHUTTERSTOCK/ THIDARAT KWANGTEN

desk, delivering the massage, holding the space for someone else's recovery and what does their working life look like while they do it?

Evidence A 2023 study of women spa therapists in Victoria, Australia, found stress driven by job overload, emotional labour and what the researchers call gendered aesthetic labour: performing calm and intimacy for clients regardless of your own state. The same paper describes an industry marked by high turnover and burnout among the people delivering its core service.

■ Staff wellbeing needs the same 8 www.spabusiness.com attention as guest wellbeing

©Cybertrek Ltd 2026 Spa Business Issue 511


Live news: www.spabusiness.com ■ Guests could be missing

SHUTTERSTOCK/ BEAR FOTOS

out on high-value services if staff are struggling

A second study published in 2025, and based on interviews with spa therapists in Macao hotels, in China, highlighted that while there's been plenty of research into how wellness affects guests,

Exhausted professionals from badly run companies are effectively a referral pipeline

comparatively little has been focused on how it affects the people providing it. The industry has

cultures I've encountered sit in this sector. But

built its research agenda around the experience it

an industry whose product depends on trust and

sells, leaving out the experience of producing it.

authentic presence can't apply one standard of

This was highlighted for me when I recently

care to guests and a different one to the staff

had a treatment in a well-known spa. The

delivering it. If the treatment room is where a

therapist was visibly stretched thin, and in

client learns to slow down, while the therapist

response to my curiosity, she mentioned

is pushing through, that implies a business of

how hard the business has been finding it to

inauthenticity quietly contradicting itself.

recruit an assistant, including an observed

This industry sells guests a fluent message

marked drop in interest from local college

about reconnection, slowing down, letting the

students studying the specialism. This is just

body reset. If there is the dissonance I’m implying,

one conversation, but it seems to line up

clients are likely unconsciously missing some

with what the two studies above describe.

of the high value they could be getting. ●

Workplace culture

■ Thom Dennis is CEO of culture change

This is not to suggest that spas are poorly run.

consultancy Serenity in Leadership and the

In fact, some of the most thoughtful workplace

author of Rewilding the Corporate Mind

Spa Business Issue 511 ©Cybertrek Ltd 2026

www.spabusiness.com

9


spa business insights

Resource revival Czech spa town Lázně Kynžvart is planning a comeback as an integrated £318 million wellness destination.

A

rchitecture and urban planning firm Vision Architecture has created a strategic concept to revitalise the Czech spa town Lázně Kynžvart and turn it into an integrated spa and wellness destination.. The town, formerly known as Bad Königswart, has developed an initiative called Bad Königswart 2030 to regenerate the town and strengthen its position as an international wellness and spa destination, with a focus on hospitality, medical tourism, heritage, gastronomy and culture. Lázně Kynžvart lies between the established spa destinations of Mariánské Lázně and Karlovy Vary, both of which are part of the transnational UNESCO World Heritage Site made up of 11 historic mineral spring spa towns, the Great Spa Towns of Europe (GSTE).

VISION ARCHITECTURE

The proposed Königswart complex would measure 48,000sq m

10

www.spabusiness.com

Radek Vopalecký, chief architect at Vision Architecture, told Spa Business: “The town already has state-recognised natural healing resources, such as mineral springs, a unique climate and peat – which are comparable to those of the nearby Mariánské Lázně area. However, its historical development was repeatedly interrupted, and the town never achieved the critical mass of accommodation and ancillary services required for full-scale spa operations.” The town is now known for the Children’s Spa and Sanatorium Lázně Kynžvart, which specialises primarily in non-specific respiratory diseases, skin ailments such as eczema, kidney and urinary tract illnesses, and childhood obesity. The architects say the project offers an opportunity to overcome what they describe as two centuries of stagnation and restore the town to a position of distinction within the European spa and medical tourism landscape. ©Cybertrek Ltd 2026 Spa Business Issue 511


Vision Architecture has designed the new concept

VISION ARCHITECTURE

VISION ARCHITECTURE

The town already has staterecognised natural healing resources, such as mineral springs

The Königswart site will have spa facilities Spa Business Issue 511 ©Cybertrek Ltd 2026

www.spabusiness.com

11


spa business insights Königswart The new plan centres on Königswart, a proposed 48,000sq m medical spa, longevity and hospitality development on a 2-hectare state-owned site. The architects estimate the project will require investment of around CZK 9 billion (US$410 million, €369 million, £318 million). The site is designated in the municipal zoning plan for spa-related civic amenities, and the development is intended to become the centrepiece of the wider Bad Königswart 2030 regeneration initiative.

The proposal says the complex would be partly paid for by selling residences

VISION ARCHITECTURE

12

The concept includes between 1,200 and 1,800 beds, a covered climate-controlled promenade with ground-floor retail and restaurants, underground parking for 350 vehicles and technical facilities. A glass-enclosed foyer is planned to host concerts by international singers, with capacity for 2,000 standing spectators. The KYNŽV[ART] concerts are also intended to be broadcast on television. The medical component includes specialised units for respiratory and skin conditions, a longevity medicine centre, plastic surgery, rehabilitation, assisted reproduction, hair transplantation and comprehensive dental care, including implantology.

www.spabusiness.com

©Cybertrek Ltd 2026 Spa Business Issue 511


The preliminary model identifies the potential guest breakdown as follows: ■ Resort (4 – 10 days) ■ Medical and longevity

(7 – 21 days)

■ Traditional spa ■ Family wellness ■ Corporate/ education ■ Golf/ active ■ Shopping and lifestyle

The town’s historical development was repeatedly interrupted Funding and operation The proposed financing structure would combine the sale of apartments and medical suites to private investors with a strategic investment partner. The state would retain ownership of the land under a proposed long-term arrangement with developers. The investment memorandum also considers a structure combining stateretained land, institutional capital, senior debt and individually owned accommodation. Spa Business Issue 511 ©Cybertrek Ltd 2026

No operator or brand has been appointed. The project’s preliminary operating model forecasts stabilised annual revenue of CZK 1.95 billion (US$89 million, €80 million, £69 million) and EBITDA (earnings before interest, taxes, depreciation and amortisation) of CZK 585 million (US$27 million, €24 million, TAP OR SCAN £20 million), but the memorandum stresses that these figures are scenario assumptions rather than an investable forecast. ● http://lei.sr/r3Q9h_S

www.spabusiness.com

13

VISION ARCHITECTURE

A glass-enclosed foyer could host concerts, with capacity for 2,000 people


22 OCTOBER 2026

Queen Elizabeth II Conference Centre, London

GLOBA L EVENT

Fitness, health, wellness Excitement is building for the new all-keynote HCM Summit 2026 from Spa Business magazine and HCM magazine. The event will bring together a powerful lineup of speakers to share insights and experience, with a focus on business success and innovation. You’ll go away inspired and informed, with ideas to implement in your professional life, as well as valuable contacts and access to best practice to drive your success as we head into 2027.

Liz Terry HCM editor and CEO of Leisure Media

In addition to the summit talks, a carefully curated exhibition will showcase the latest innovations, while summit networking events, including the After Party, hosted by Les Mills, will give the opportunity to make new contacts and do business. All this, along with product sampling, book signings and activations make the summit a powerful and useful event for the sector.

Platinum Partner

Gold Partner

Innovation Partner

Silver Partner

Bronze Partner


ON THE STAGE Chair Humphrey Cobbold

Alex Perry

Sondre Gravir

Chair, PureGym

CEO, Nuffield Health

CEO, SATS

Oliver Patrick

Anna Milani

Duncan Jefford

Jonathan Fisher

CEO, Pillar Wellbeing

CEO, Brain & Fitness

MD, Everyone Active

CEO, Tribute Brands

Marc Diaper

Sophie Lawler

John Oxley

CEO, Fitness First UK

CEO, Total Fitness

CEO, Life Leisure

Gaëtan De Smet

Dr Hussain Al-Zubaidi

Harry Aikines-Aryeetey

Steffen Gausselmann

MD, Jims

Lifestyle and TV doctor

GB sprinter, TV personality Senior Manager, Strategy, Risk and You+ ambassador and Transactions, Deloitte GmbH

* More speakers will be announced in the lead up to the event.

CONTACT ASTRID ROS TO EXPLORE PARTNERSHIPS E: astridros@leisuremedia.com T: +44 (0)1462 471911

Book your tickets at www.HCMsummit.live/register


spa business insights

‘Unscripted’ journeys Indoor-outdoor thermal day spa Forum Thermal will open with three behavioural spaces for socialising, whispering and silence

A

NIC DYKSTRA

n 18,000sq ft thermal spa called Forum Thermal will open in Calgary, in the Canadian province of Alberta, later this year. The indoor-outdoor facilities will be located on the ground floor of a 35-floor mixed-use building of 800 residential suites and retail units called The Oliver Block at the intersection of Calgary downtown and Beltline. Forum Thermal is owned by a group of entrepreneurs from the city with experience in the thermal spa industry, project development, architecture, landscape architecture, experience design and operations. The project is being developed by one of Forum Thermal’s founders and operating partner, Matt Wilson. Eton West is the general contractor and Hereby Architecture has designed the space. The spa experience design is by O2 Planning and Design and the operations development is by MacInnis Spa Consulting. Other companies involved in the engineering of the project include Smith and Anderson, Entuitive and pool system specialists Aqua Plans Aquatic Consultants.

16

Nic Dykstra is a partner and spa experience designer at Forum Thermal

www.spabusiness.com

Experience design Nic Dykstra, partner and spa experience designer at Forum Thermal, told Spa Business exclusively about the unscripted guest journey that will unfold at the day spa: “There will be three types of behavioural spaces within the spa: Social, Whisper, and Silent spaces. Access to and between these spaces will vary, offering different types of transitions, compressions and expansions. The best thermal spas, in our opinion, resist organising themselves around a single central space of constant observation and togetherness. Instead, they weave together a network of places that span a spectrum of social and personal experience. From secluded spaces that foster introspection to shared spaces that cultivate a sense

The architecture of a great thermal spa is more than a collection of spaces for hot, cold and rest ©Cybertrek Ltd 2026 Spa Business Issue 511


One of the exterior pools wraps around the south, west and north terraces

HEREBY

HEREBY

The journey should feel expansive and freeing rather than compact and predetermined

Condair is supplying steam generators Spa Business Issue 511 ©Cybertrek Ltd 2026

www.spabusiness.com

17


spa business insights of collective wellbeing, guests are free to move between these conditions as their desires evolve throughout their visit. “Equally important are the spaces between destinations. The best paths unfold with intention, introducing moments of discovery, separation, anticipation and seclusion. The journey should feel expansive and freeing rather than compact and predetermined, always allowing guests the freedom to pause, change direction or seek a different experience. No one should feel committed to an experience they cannot step away from, and no one should feel that others’ behaviours are unduly shaping their experience. “We’re confident that what we’re developing is informed by the best thermal spa experiences in Canada, North America and beyond.”

Facilities

HEREBY

The thermal journey will feature six pools, three saunas and two steamrooms. One of the exterior pools wraps around the south, west and north terraces to weave the downtown surroundings into the experience. Sauna Technics is providing large sauna heaters, Homecraft Saunas is

Visits to the spa are expected to last three hours


A soundproof room called The Still will have heated terrazzo slabs for guests to lie on

Guests are free to move as their desires evolve throughout their visit HEREBY

supplying smaller heaters, Tesoro will supply stainless steel pools and Condair is delivering steam generators. The wide variety of relaxation spaces will include an outdoor year-round covered terrace lounge with a central fireplace and heaters and an uncovered sun deck with loungers and seating pods between plants. Indoors, guests will be able to relax in a linear mezzanine gallery space that Spa Business Issue 511 ©Cybertrek Ltd 2026

overlooks the spa’s central basin chamber. Signature teas, filtered water and light refreshments will be available here. A soundproof room with a vaulted ceiling, called The Still, will feature heated terrazzo slabs for guests to lie on. The TAP OR SCAN company says this space will be used for live performances, meditation, vibration therapy and other experiences. ●

http://lei.sr/9e9V6_S

www.spabusiness.com

19


Foodservice Design Wellbeing Tech & Services

2-5 NOV 2026 Paris

Order your access badge using the code

PSMDEH26


SUPPLIER NEWS

For the latest supplier news and company information, visit

spa-kit.net

Suppliers tell Spa Business insider about their latest product, design and technology launches

TAKARA BELMONT

Takara Belmont introduces all-in-one beauty chair and head spa to spa market

J

apanese hairdressing

cold and waste feeds in one fixed

equipment manufacturer

spot within the spa, reducing

Takara Belmont is launching

the need for guests to move

The One, a multi-purpose treatment

around for further treatments.

chair currently used in salons,

Katie Fielder, Takara Belmont’s

into the spa and beauty market.

national sales manager, says: "The

It is designed to increase

One not only creates a stunning

TAKARA BELMONT

■ Takara Belmont will provide accredited training for spa staff in head spa treatments upon purchase of the unit

■ Katie Fielder

service possibilities for spas and

centrepiece that enhances interior

downtime and increasing per-chair

salons while maximising space.

aesthetics. It creates a unique hub

productivity while maintaining

The product can be used for

for high-end beauty by supporting

a positive client connection

various treatments, including facials,

a wide range of treatments,

throughout the service journey."

eyebrow and eyelash treatments.

transforming service delivery,

It has a setting that enables

refining guest experiences and

the guest to lie flat, and a hair-

expanding possibilities for the

washing basin and head spa too.

introduction of new treatments. This

The chair is plumbed into hot,

maximises income by eliminating

Spa Business Issue 511 ©Cybertrek Ltd 2026

The chair and water temperature can be adjusted simply. MORE ON spa-kit.net

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21


Scotland’s Spa Event of the Year is back. Spa Life Scotland isn’t just another event. It is an inspirational and transformational experience, driven by the power of peer to peer networking. Whether you're seeking partnerships, mentorship, or new ideas, Spa Life Scotland is where it all begins.

DALMAHOY HOTEL & COUNTRY CLUB 1 - 3 NOVEMBER 2026

For bookings & information visit

www.spa-life.international/scotland/


SUPPLIER NEWS

A

shmira Botanica has

health and emotions to provide

launched an app that uses

a more engaging, streamlined

traditional Chinese medicine

and holistic evaluation before

(TCM) to help therapists personalise

suggesting treatments. Therapies

treatments and guest experiences.

it suggests include acupressure

The new Five Elements

and meridian massage.

MYNDSTREAM

Ashmira Botanica launches Five Elements Consultation App

Consultation App digitises the

Tracey Smith, founder of Ashmira

consultation process by asking

Botanica, told Spa Business: “What

guests questions about their skin

makes the Ashmira Botanica app so

■ The elements are linked to

innovative is the way it brings TCM

different skin concerns

FAYE THOMAS

and the Five Elements into a digital spa consultation, creating a highly

journey, taking an ancient wellness

personalised approach that looks

philosophy and making it accessible.”

beyond skin type alone to consider

and the app generates their

“For spas, it provides an innovative

individual elemental profile.

way to enhance the consultation ■ Tracey Smith

process, support therapists and

Myndstream updates The Stream for spas ealth and wellness music platform Myndstream

MORE ON spa-kit.net

http://lei.sr/5p7J6

FAYE THOMAS

create a personalised guest

H

Guests enter their date of birth,

skin, emotion and overall wellbeing.

has introduced a new

scheduling feature to The Stream, Spa teams can now plan up to multiple

■ Freddie Moross,

MYNDSTREAM

its B2B streaming platform.

founder, Myndstream

months’ worth of music in advance, including tracks that play between treatments.

■ Scheduled soundcapes are downloaded in advance

Myndstream believes this update will improve time management for therapists between

Another new feature means The Stream also

treatments, who may not have time to manually

links to spa operators’ treatment calendars. Music

change tracks as well as reset treatment rooms.

and soundscapes that correspond with specific

The brand says therapists are freed up from one hour a week of administration tasks by the scheduling update.

Spa Business Issue 511 ©Cybertrek Ltd 2026

therapies and rituals will be preprogrammed. MORE ON spa-kit.net http://lei.sr/V8q9f

www.spabusiness.com

23


SUPPLIER NEWS Nokken creates single-structure Super Sauna for quick delivery

N

okken has created a contrast therapy unit called Super Sauna, which features a 10-person sauna, dual cold plunges set

as low as 3°C and showers in a single structure. Nokken founders Nathan Aylott and James Van Tromp say the facility can be delivered fully assembled and be operational within 24 hours. They estimate this cuts the usual timeline for connecting contrast therapy devices into an existing operation by 25 – 50 NOKKEN

per cent. The business says it means operators can add the Super Sauna in days, rather than months. The fully built unit is craned onto a pre-

■ The Black Edition of the Super Sauna

prepared foundation point, and services are connected through an integrated base outlet. The unit has been designed to meet the new panEuropean commercial sauna standard. Operators can

operators, from hotels and resorts to lodges and glamping sites. The Super Sauna is available in a Black Edition or warmer palette Baja Edition.

choose between a two-tier or three-tier sauna bench

The first Super Sauna has been installed at the

configuration, but all other elements are standardised.

Silverlake Estate, a lakeside resort in Dorset, UK.

The standalone nature of the structure means Nokken is marketing it to a wide range of

MORE ON spa-kit.net http://lei.sr/K5v3F

Naturopathica develops Gotu Kola and Fruit Exosome collection

N

aturopathica has released

skin cells communicate, repair and

two products that use plant-

regenerate. The brand says these

derived exosomes, instead

pathways signal where nutrients and

of animal- or human-derived sources

active ingredients are needed most.

often used in clinical aesthetics. Naturopathica’s new products use

The collection includes the Gotu Kola and Fruit Exosome

fruit exosomes to harness cellular

Rejuvenating Essence and a Gel

communication pathways to help

Moisturiser. Both are designed to be used in the Gotu Kola and Fruit Exosome Cellular Resilience Facial.

NATUROPATHICA

The Rejuvenating Essence is a lightweight serum-essence that features 30 billion exosomes per NATUROPATHICA

ounce, designed to support hydration, firmness and visible skin renewal. ■ Cassie Pahel, VP of

spas at Naturopathica

24

www.spabusiness.com

MORE ON spa-kit.net

http://lei.sr/6H5Y7

■ Both products are used in a

facial designed by the brand ©Cybertrek Ltd 2026 Spa Business Issue 511


PROMOTION

BC SOFTWEAR / OLA O SMIT

BC SOFTWEAR

■ End-of-life linens are recycled

■ BC SoftWear supplies linens to hotels and spas in more than 50 countries

BC SoftWear champions sustainability achievements

S

ustainability has never been

Part of a bigger picture

just a box-ticking exercise at

Achieving ISO 14001 certification

BC SoftWear. Looking after

builds on a year of sustainability BC SOFTWEAR

the environment has been part of how the leading spa textiles supplier does business, since day one.

milestones for BC SoftWear. Most recently, it has announced a partnership with textile repurposing specialist Avena Group, giving

Always striving to improve on its sustainability achievements, BC

customers access to Avena’s

SoftWear has followed its B Corp

end-of-life textile recycling

Certification earlier this year by being

solution. This means used towels,

awarded ISO 14001 certification. An internationally recognised standard for environmental management systems, ISO 14001 covers everything from how companies handle their environmental impact to how they train teams, audit processes and drive ongoing improvement.

“Achieving ISO 14001 is real recognition of work we’ve been doing for years across our entire supply chain”

bathrobes, slippers and spa linens

Barbara Cooke, CEO and founder of BC SoftWear

Our SmartSoft range cuts energy

can be diverted from landfill and repurposed into new products. “None of this happens in isolation,” says Cooke. “Our principal factory in Turkey runs on solar power and has its own water treatment plant. and water use during laundering, and we’ve removed tens of tonnes

“Achieving ISO 14001 is real recognition of work we’ve been

“It’s an independently verified

of single-use plastic from our

doing for years across our entire

framework that’s recognised around

packaging every year. ISO 14001

supply chain,” says Barbara

the world as a way to manage and

certification is the latest proof point

Cooke, founder and CEO of BC

continuously improve environmental

of our ongoing commitment.” ●

SoftWear. “It gives our customers

performance. For our customers, it’s

confidence that when we talk about

a clear assurance that sustainability

sustainability, we really mean it –

is built into the way we operate

demonstrating our commitment to

and everything we do, not just

responsible business practices.

how we talk about ourselves.”

Spa Business Issue 511 ©Cybertrek Ltd 2026

To find out more about BC SoftWear visit www.bcsoftwear.com/blog

www.spabusiness.com

25


THE LAKE COMO EDITION

sponsored

The experience unfolds as a sequence of sensations

The future of wellness A new vision of longevity

T

he Lake Como Edition offers a fresh take on luxury wellness. At its heart is the Longevity Spa, which was designed and delivered by Myrtha Wellness for owner, Omnam Investment Group. This brings together architecture, technology and the rituals of wellbeing to create an experience rooted in the concepts of longevity and wellbeing. Myrtha Wellness was entrusted with the design and build of the entire spa, from the reception and changing room areas to the treatment rooms, thermal experiences and hydrotherapy pools, culminating in the sculptural fountain that welcomes guests in the hotel lobby. Every space has been conceived as part of a seamless journey, where each transition, material and sensory experience contributes to a deeper sense of wellbeing and the result is a spa designed not simply as a collection of treatments, but as an immersive experience for the body and mind. Shay Zabari, project director, Omnam Group, said: “Working closely with Omnam, Neri&Hu and our project team, Myrtha Wellness combined technical excellence and design and build expertise with a highly collaborative approach to create a world-class spa that perfectly realised our vision.” 72 SPABUSINESS.COM issue 3 2026 26 www.spabusiness.com

OMNAM GROUP

Myrtha Wellness has created a Longevity Spa for Omnam Group’s Marriott Edition in Italy

“Myrtha Wellness expertly translated our vision into a world-class, placeinspired spa experience” Shay Zabari, project director, Omnam Group At its core are two ideas that are shaping the wellness sector: holistic approaches and longevity. The holistic approach inspired every design choice, creating spaces that guide guests through a natural circuit of relaxation, regeneration and recovery. Meanwhile the concept of longevity lies at the heart of the thermal journey, inspired by contrast bathing – an international wellness trend with proven benefits. “The future of wellness lies in integrated experiences, where thermal rituals, water, ©Cybertrek Ltd 2026 Spa Business Issue 511


technology and design create holistic longevity ecosystems that enhance physical, mental and emotional wellbeing,” says Stefano Cattaneo, global director, Myrtha Wellness.

THE JOURNEY

The experience unfolds as a sequence of sensations. After enjoying the warmth of the herbal sauna, steamroom and Finnish sauna, guests can experience the invigorating cold of the plunge pool, ice fountain and sensory showers. The journey then gradually returns to warmth and stillness in the Vitality Pool and dedicated relaxation areas, where the body can recover and find its natural equilibrium. One of the spa’s most distinctive experiences is the Myrtha Herbal Sauna. A specially developed vaporisation system releases the natural aromas of medicinal herbs, creating an environment that can be adapted through the combination of temperature, humidity and different herbal blends. The result is an exceptionally versatile space, capable of supporting different rituals: from athletic recovery to relaxation and stress management. This is the vision behind Myrtha Wellness’ Next Generation Spas: spaces – such as Spa Business Issue 511 ©Cybertrek Ltd 2026

MYRTHA WELLNESS

THE LAKE COMO EDITION

The Longevity Spa has views over the mountains

“The future of wellness lies in holistic, integrated experiences that enhance wellbeing” Stefano Cattaneo, global director, Myrtha Wellness the Longevity Spa at the Lake Como Edition – that go beyond traditional notions of luxury wellness to become destinations for prevention, regeneration and long-term wellbeing. Smart design, personalised experiences and a deeper understanding of the science behind natural rituals are the pillars of Myrtha Wellness. After all, the future of the spa will be defined not by the number of experiences it offers, but by the quality of the journey it creates. l More: www.myrthawellness.com SPABUSINESS.COM issue 3 2026 27 73 www.spabusiness.com


WEB ADDRESS BOOK Connect with spa organisations from around the world. We welcome your entries – write to spateam@leisuremedia.com Asia-Pacific Spa & Wellness Coalition (APSWC) ■ www.apswc.org

Association of Malaysian Spas (AMSPA) ■ www.amspa.org.my

Australian Hot and Mineral Springs Alliance ■ www.bathing.org

Bali Spa and Wellness Association

■ www.balispaandwellnessassociation.id

Bulgarian Union for Balneology and Spa Tourism (BUBSPA) ■ www.bubspa.org

Association of Spas of the Czech Republic

■ www.jedemedolazni.cz

Day Spa Association

■ https://dayspaassociation.com

Estonian Spa Association ■ www.estonianspas.eu

European Historic Thermal Towns Association

■ www.historicthermaltowns.eu

European Spas Association ■ www.europeanspas.eu

Federation of Holistic Therapists (FHT) ■ www.fht.org.uk

Federterme

FEMTEC (the World Federation of Hydrotherapy and Climatotherapy) ■ https://www.femteconline.org/m

French Spa Association (SPA-A) ■ https://spa-a.org/

Romanian Spa Organization

Global Wellness Institute (GWI)

Salt Therapy Association

GSN Planet

Saudi Arabian Wellness Association

■ www.deutscher-heilbaederverband.de ■ www.globalwellnessinstitute.org ■ www.gsnplanet.org

Hot Springs Association

■ https://hotspringsassociation.com

Hungarian Baths Association ■ www.furdoszovetseg.hu/en

Hydrothermal Spa Forum

■ www.hydrothermal-spa-forum.net

■ www.romanian-spas.ro

■ www.salttherapyassociation.org ■ www.saudiwellness.org

Sauna from Finland

■ www.saunafromfinland.com

Serbian Spas & Resorts Association ■ www.ubas.org.rs

South African Spa Association ■ www.saspaassociation.co.za

Icelandic Spa Association

Spanish National Spa Association

International Sauna Association

Spa and Wellness Association of Africa (SWAA)

■ www.hlsi.is

■ www.saunainternational.net

■ www.balnearios.org

International Spa Association (ISPA)

■ www.swaafrica.org

Irish Spa Association

Spa & Wellness Association of Canada

■ www.experienceispa.com

■ www.irishspaassociation.ie

■ www.spaandwellnessassociationofcanada.com

JSSA - Japan Sauna & Spa Association

Spa Industry Association

■ https://sauna.or.jp/

■ www.dayspaassociation.com

Latin American Spa Association

The Sustainable Spa Association (SSA)

Leading Spas of Canada

Taiwan Spa Association

National Guild of Spa Experts Russia

Thai Spa Association

■ www.spalatinoamerica.com

■ www.leadingspasofcanada.com ■ www.russiaspas.ru

Norwegian Sauna Association

■ www.norgesbadstulaug.no/home-english

Portuguese Spa Association (APSPT) ■ www.associacaoportuguesadespas.pt

Portuguese Thermal Spa Association ■ www.termasdeportugal.pt

■ www.sustainablespas.org ■ https://www.twspa.tw/

■ www.thaispaassociation.com

The UK Spa Association ■ www.spa-uk.org

Touchless Wellness Association

■ www.touchlesswellnessassociation.com

Wellness Tourism Association

■ www.wellnesstourismassociation.org

SHUTTERSTOCK/ANDREYUG

■ www.federterme.it

German Spas Association


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