Corporate Hospitality Season 2021/22
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P R E M I U M S E AS O N E X P E R I E N C E S
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Tigers hospitality enters a new era Experience a new era of hospitality at Leicester Tigers. Refreshed and refined with our members in mind, the Leicester Tigers hospitality offering for the 2021-22 season raises the bar of our already well established reputation for premium matchday experiences. Enhanced dining options, sublime service, and gentle reminders of Leicester Tigers rich heritage and success ensure that there is a lounge or experience to meet any business’s or individual’s needs. New for the 2021-22 season, guests will see the introduction of new and unique VIP match-by-match offerings, the opportunity to dine with the Directors, exclusive and private suite access and an all-new Everards Experience to sit alongside the ever popular Gin Experience.
With a new look on and off the field, we look forward to welcoming you here at Mattioli Woods Welford Road for the 2021/22 season.
Mark Davies Head of Business Development CONTENTS The Try Line Club
Page 6
Champions NEW FOR 2021-22
Page 18
The Clubhouse
Page 8
Dine with Directors
Page 20
The 1880 Club
Page 10
Other Matchday Experiences
Page 22
Lounge 502
Page 12
Player Sponsorship/Advertising
Page 26
Executive Suites
Page 14
Associate Partner
Page 31
Matchday Hospitality at Tigers
Page 16
Tigers Events Page 32
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From informal lounge packages through to all-inclusive seasonal memberships which bring guests into the inner sanctum of the Club, we have thoughtfully curated a range of packages and offerings which everyone can enjoy.
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– SEASONAL MEMBER BENEFITS –
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P R E M I U M S E AS O N E X P E R I E N C E S
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Become a seasonal member... Leicester Tigers are proud to offer the most exclusive and valuable Season Member programme across Premiership Rugby. By becoming a seasonal member at Leicester Tigers, you can make use of a dedicated club account manager to keep you up to date throughout the season, gain priority access to International rugby tickets and hospitality, receive invitations to exclusive club events at Mattioli Woods Welford Road and much more. ¿ Dedicated Account Manager who will not only look after you every matchday but also be able to facilitate introductions to other seasonal members for networking purposes ¿ Exclusive invitation to members events throughout the season ¿ Priority booking window for England International rugby games
¿ The opportunity to attend events with Tigers Senior Management Team ¿ Seasonal members discount in the club shop
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¿ Priority booking window for any Leicester Tigers knock out games
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– THE TRY LINE CLUB –
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P R E M I U M S E AS O N E X P E R I E N C E S
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AUDIENCE: Those looking for an enhanced, yet relaxed matchday atmosphere The Try Line Club was the first premium season ticket club of its kind in Premiership Rugby, and offers its members an exclusive lounge, private facilities and padded seats within The Mattioli Woods Stand. The Try Line Club has a relaxed and friendly club atmosphere making it one of the best ways to enjoy a matchday at Mattioli Woods Welford Road. Enjoy unlimited complimentary tea and coffee as well as your free matchday programme and daily newspapers. This suite has a stylish club feel and offers the perfect setting for our club members to arrive earlier, stay later and enjoy a full matchday experience.
As a Try Line Club member you will enjoy: BEFORE THE GAME Private facilities within an exclusive lounge
Direct access to padded seats in The Mattioli Woods Stand
WiFi and screens throughout Lounge
Dedicated room host every matchday
Complimentary hot drinks, matchday programme and daily newspapers
ENJOY THE GAME Access to snacks and buffet (extra cost) FOR THE SEASON Priority ticket purchasing for all home and away play off matches
Annual complimentary Try Line Club dinner with three course menu and guest speaker
MEMBER PRICING (per membership)
LOCATION
£708 Excluding VAT
The Mattioli Woods Stand
£850 Including VAT
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Your seat secured at home matches including league, cup and a pre-season fixture
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– THE CLUBHOUSE –
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P R E M I U M S E AS O N E X P E R I E N C E S
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AUDIENCE: Those looking for a modern approach to matchday hospitality The Clubhouse enjoys pitch views directly from the lounge, including a unique terrace area which opens up through bi-fold doors so you can enjoy a drink whilst watching the warm-ups or the half-time activities. Access to the club seats are directly from the lounge, and the match will be enjoyed from luxury padded armchair seats, another first for Mattioli Woods Welford Road. Situated in The Robin Hood Stand, the double aspect room is filled with light and has a modern and contemporary feel whilst still preserving the club’s history and heritage, creating the perfect atmosphere to enjoy world-class rugby from.
As a Clubhouse member you will enjoy: BEFORE THE GAME Your own VIP entrance in The Robin Hood Stand
Direct access to padded seating within The Robin Hood Stand
Complimentary hot drinks, matchday programme and daily newspapers
Facilites within an exclusive lounge
Access to food and dining facilities (extra cost)
Dedicated room host every matchday
Free car park space for every four memberships
WiFi and screens throughout Lounge
ENJOY THE GAME View the match from the dedicated terrace if you prefer FOR THE SEASON Priority ticket purchasing for all home and away play off matches
MEMBER PRICING (per membership)
LOCATION
£1,458 Excluding VAT
The Robin Hood Stand
£1,750 Including VAT
Annual complimentary Clubhouse dinner with three course menu and guest speaker
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Your seat secured at home matches including league, cup and a pre-season fixture
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– THE 1880 CLUB –
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P R E M I U M S E AS O N E X P E R I E N C E S
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AUDIENCE: Those who enjoy a big, all-consuming day out at Mattioli Woods Welford Road Experience our long-running and most-established hospitality package from the best seats in the house as a member of the 1880 Club. A first-class dining experience, hosted by a Tigers Legend, the Club also boasts equally as impressive guest speakers for an all-round memorable Tigers matchday.
As a 1880 member you will enjoy:
Your seat secured at home matches including league, cup and a pre-season fixture
Unlimited bar service for three hours per match
Direct access to seats within the North Stand
Matchday programme and gift every game
Half-time light refreshments
Cheeseboard selection
Post-match lounge is opened up to Directors Lounge where both teams visit
Free car park space for every four memberships
Seasonal Member Events Programme
ENJOY THE GAME Four-course choice menu with specially selected wines FOR THE SEASON Priority ticket purchasing for all home and away play off matches
MEMBER PRICING (per membership)
LOCATION
£3,400 Excluding VAT
The North Stand
£4,080 Including VAT
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BEFORE THE GAME
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– LOUNGE 502 –
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P R E M I U M S E AS O N E X P E R I E N C E S
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AUDIENCE: Those who want the finer things from a matchday experience This intimate high-end experience promises to deliver a luxurious but informal backdrop to the action on the pitch at Mattioli Woods Welford Road. A flexible arrival time means that you can join us at your leisure and be welcomed by your dedicated concierge who will personalise your experience. A professional bar tender will cater for you from the complimentary bar and a wide choice of relaxed seating will be on offer in an open-plan lounge with bi-fold doors opening to a terraced area. We will keep you well connected and online with free Wi-Fi and charging points at your disposal. You can choose to watch the match from inside the lounge or use your premium padded seating directly outside. At half-time we will provide an informal grazing menu allowing you to enjoy superb food whilst strengthening your connections with other members. Lounge 502 promises to deliver a new experience in matchday hospitality.
As a 502 Lounge member you will enjoy:
Your seat secured at home matches including league, cup and a pre-season fixture
Unlimited bar service all matchday with professional bar-tender
Premium padded seats accessed direct from lounge
Your own matchday concierge to answer any requests or requirements you may have
Matchday programme and gift every game
Post-match Tigers Supper
Dedicated room host every matchday
WiFi, charging points and screens throughout Lounge
Use of Lounge 502 on a non-matchday as a base for meetings
Reserved car parking
ENJOY THE GAME Catering service served before the match and at half-time FOR THE SEASON Priority ticket purchasing for all home and away play off matches
MEMBER PRICING (per membership)
LOCATION
£3,400 Excluding VAT
The Mattioli Woods Stand
£4,080 Including VAT
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BEFORE THE GAME
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– OUR EXECUTIVE SUITES –
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P R E M I U M S E AS O N E X P E R I E N C E S
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AUDIENCE: Those looking for an intimate matchday within their own dedicated space Our Executive Suites offer a private facility for business or personal use, with outstanding uninterrupted views of the pitch. As an executive suite holder you will occupy the suite for all scheduled home games and can choose catering options to suit your day and party. Executive Suites are available in both 8 and 12 seater options and can be booked by the season.
As an Leicester Tigers Suite Holder you will enjoy:
Your place secured at home matches including league, cup and a pre-season fixture
Environment for you to entertain your guests, with direct access to premium seating
Premium padded seats accessed direct from suite
Option to brand or personalise your suite
Tea, coffee and matchday programme
Dedicated waiter service throughout your matchday
WiFi and screens throughout suite
Complimentary use of your executive box on non-matchday (food and drinks to be charged extra)
Reserved car parking
ENJOY THE GAME Dining options available every matchday (additional cost) FOR THE SEASON Priority ticket purchasing for all home and away play off matches
MEMBER PRICING (per suite) FROM £20,000 + VAT
LOCATION FROM £24,000 + VAT
The Mattioli Woods Stand
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BEFORE THE GAME
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– MATCHDAY HOSPITALITY AT TIGERS –
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P R E M I U M M ATC H E X P E R I E N C E S
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An unrivalled matchday experience Whether you’re enjoying valuable time with your key clients and stakeholders, rewarding your employees, or simply looking to create fantastic memories with family and friends – Leicester Tigers matchday hospitality has a package perfect for every occasion. Our Champions Club, new for the 2021/22 season, offers an exciting interactive dining experience complete with Leicester Tigers legends on hand to chat to, whereas our private suites offer exclusive food and drink options which are sure to provide a truly premium matchday experience. We have carefully designed a matchday hospitality offering to ensure that there are package and pricing options available to suit all.
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CHAMPIONS CLUB – New for 2021-22 Season
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P R E M I U M M ATC H E X P E R I E N C E S
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AUDIENCE: In a room full of champions you and your guests will enter, and leave, feeling like one. In honour of every player who ever became a Champion whist donning the famous Tigers jersey, the Champions Club embodies everything guests love about a Tigers VIP matchday experience but with a modern twist. Situated in our Premiership Suite, the all new Champions Club is a package that’s big on both style and substance, and a great space to entertain clients or treat family and friends. Harnessing a blend between new and traditional, you’ll enjoy a welcome photo with one of our many trophies before you sit down to enjoy a modern dining experience, all in the presence of greatness; be it as guest speaker or one of the many ex-Tigers spread throughout the lounge. Whilst the experience is perfect for the modern hospitality world it remains synonymous with everything you’d expect from a VIP experience here at Leicester Tigers.
As an Champions Club VIP you will enjoy: BEFORE THE GAME Direct access to padded seats in the North Stand
Complimentary matchday programme and gift every game
Variety of champion guests and hosts throughout season
Cash Bar Facility
Half-time light refreshments and cakes post match
Post-match match analysis and debrief with a player
*opportunity to upgrade to an all-inclusive drinks package.
ENJOY THE GAME Pre-match grazing menu FOR THE DAY Matchday Parking (1 space per 4 guests)
Pre-match question and answer session and interactive interviews
MATCH GRADING
PRICE (Excluding VAT)
PRICE (Including VAT)
A+
£350**
£420
A
£225**
£270
B
£180*
£216
C
N/A
N/A
**enhanced package – includes three course meal, post-match cheeseboard, complimentary wine, beers, sponsors drinks and spirits throughout the day.
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Photo opportunity with a trophy and matchday prizes throughout day
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– DINE WITH DIRECTORS –
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P R E M I U M M ATC H E X P E R I E N C E S
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AUDIENCE: Those who enjoy the finer dining experience among owners and directors of both clubs in the exclusive Welford Investments Lounge. This ultimate package will elevate you to directorship status for the day. Enter rugby’s inner sanctum and join the real powerbrokers. Fine dine with owners and directors of both clubs in the exclusive Welford Investments Lounge where the attention to detail is at its finest. As well as some intriguing discussion, you’ll also enjoy an all-inclusive drinks package; seats in the Directors’ Box; stadium parking and a unique signature gift. It truly is the ultimate experience.
As a Dine with Directors guest you will enjoy:
Exclusive Dine-WithDirectors Gift Bag
All-inclusive beer, wine and soft drinks
Pre-match entertainment
Direct access to seats within the North Stand
Four-course choice menu with specially selected wines
Half-time cheeseboard selection
Post-match Tigers Supper
Reserved car parking
WiFi and screens throughout Lounge
Dedicated room host
ENJOY THE GAME Matchday programme and gift every game FOR THE DAY Post-match lounge is opened up to Directors Lounge where both teams sit down for their post-match supper PRICING (per match) FROM £499 per person Excluding VAT
LOCATION FROM £598.80 per person Including VAT
The North Stand
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BEFORE THE GAME
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P R E M I U M M ATC H E X P E R I E N C E S
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Big Days Out 1st Try Scorer
The Green Carpet
This unique hospitality package for four guests gives you the exclusive opportunity to be in the tunnel as the players leave the pitch. You will present the First Try Scorer with a bottle of champagne and have this moment captured by our official photographer.
This unrivalled matchday experience for 10 guests gives you an exclusive behind-the-scenes day out at Leicester Tigers. Arrive and enjoy a VIP tour of the changing rooms with one of our Tigers past players before heading to dine, after which you’ll be taken pitchside to see the teams warm up and take in all the preparation and atmosphere from the touchline before enjoying the game from your padded seats. After the game both teams will join us in the Lounge for their post-match supper.
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As a 1st Try Scorer sponsor you will enjoy: ★ Pre-match complimentary bar service including house spirits, beers, wines and soft drinks ★ Four-course meal with selected wines ★ Half-time cheese board ★ Post-match Refreshments ★ Question and answer session with two of our first team squad ★ Complimentary gift ★ Reserved match day car parking ★ Matchday programme and matchday competition ★ Direct access to your padded seats ★ Access to the Tigers pop up shop and ordering service ★ Company logo and biography in the matchday programme and on Tigers TV Presentation photo which will also appear in the following matchday programme FROM £200 + VAT per person (minimum numbers apply)
As a Green Carpet guest you will enjoy: ★ Pre-match complimentary bar service including house spirits, beers, wines and soft drinks ★ Four-course grazing buffet menu ★ Half-time drinks ★ Pre-match Tour of the changing room ★ Complimentary gift ★ Question and answer session with two of our first team squad ★ Reserved match day car parking ★ Matchday programme and exclusive gift for each guest ★ Direct access to your padded seats ★ Company logo and biography in the matchday programme and on Tigers TV ★ Presentation photo which will also appear in the following match day programme FROM £200 + VAT per person (minimum numbers apply)
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P R E M I U M M ATC H E X P E R I E N C E S
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Private Suites Matchday Suites
Themed Suites
Enjoy an intimate day-out at the Tigers from within your own Executive Suite and private balcony.
Add an extra wow to your Tigers matchday experience! Building on the success of our Burleighs Gin Experience, we are expanding the number of Experience packages available within our Executive Suites for the 2021-22 season.
PRICES FROM £2,000 + VAT (8-seater), £3,000 (12-seat-
Tigers Big Bash – we offer bespoke Birthday Suite packages for both adult and children celebrations at select games throughout the season. For more information contact the Tigers Corporate Team.
Burleighs Experience
Everards Experience
As a Burleighs Experience guest you will enjoy: ★ Experience for ten guests ★ Joined by two Mixologists from to ensure every cocktail is made to perfection ★ Three handcrafted cocktails per person ★ Unlimited Gin & Tonic ★ Two-courses consisting of Tapas and Dessert ★ Official Matchday Programme ★ Current Tigers player(s) to visit prior to the match ★ Group photo with the Tigers player(s) which will appear in next home match programme
As a Everards Experience guest you will enjoy: ★ Experience for 12 guests ★ Unlimited Tiger ale ★ Fully Stocked Fridge ★ Two-courses consisting of hearty rugby food ★ Post-match refreshments ★ Official Matchday Programme ★ Current Tigers player(s) to visit prior to the match ★ Group photo with the Tigers player(s) which will appear in next home match programme
FROM £2500+ VAT per
FROM £3300 + VAT per match
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Book a suite for a matchday suite and enjoy an inclusive package: ★ 8 and 12 seater box options available ★ Two-course menu ★ Fully stocked fridge for consumption throughout day ★ Direct access to premium seating ★ Matchday programme ★ Reserved car parking ★ Dedicated waiter service throughout your matchday
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P R E M I U M M ATC H E X P E R I E N C E S
S E AS O N A L
Try Line
Clubhouse
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1880
Lounge 502
Executive Suites
Reserved Parking PRE-MATCH
Season Card and Lanyard Private Entrance
THE GAME
Premium Matchday Seating Direct Access to Seats Lounge Access Lounge Host Pitch View Suite Player Access Terrace Access
M ATC H DAY
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Private Suite THE LOUNGE
Wi-Fi TV Screens Charging Points Cash Food Option Grazing Menu THE FOOD
Choice Menu Half Time Refreshments Post Match Refreshments Complimentary Hot Drinks
THE DRINKS
Complimentary Drinks (to half time) Complimentary Drinks (all day) Cash Bar Team Sheet
MATCHDAY ESSENTIALS
Programme Newspapers Matchday Competition Matchday Gift
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Pre-book
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P R E M I U M M ATC H E X P E R I E N C E S
M ATC H - BY- M ATC H
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The Directors
Champions Club
Green Carpet
First Try Scorer
Burliegh Experience
Everards Experience
Birthday Bash
£499
£180
£200
£200
£250
£275
POA
Reserved Parking PRE-MATCH
Matchday Wristband Photo Opportunity w/ Trophy
THE GAME
Premium Matchday Seating Direct Access to Seats Lounge Access Lounge Host Pitch View Suite Private Suite
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THE LOUNGE
Player Access Player Q&A
M ATC H DAY
Wi-Fi TV Screens Charging Points Two Course Grazing Menu Two Course Tapas Menu THE FOOD
Two Course Pie Menu Four Course Choice Menu HT & FT Refreshments Complimentary Hot Drinks
THE DRINKS
Complimentary Drinks (to half time) Complimentary Drinks (all day)
Soft Drinks
Cash Bar Programme MATCHDAY ESSENTIALS
Matchday Competition Matchday Gift Shopping Service
Club Shop
Club Shop
Club Shop
Club Shop
Burliegh
Everards
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Club Shop
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PLAYER SPONSORSHIP –
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S P O N S O R S H I P A N D A DV E RT I S I N G
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Player Sponsorship A player sponsorship is a great opportunity to boost your company profile for an entire season at the biggest rugby club in the country. Our packages offer opportunities for brand exposure both online and offline through a mixture of events, brand placement and logo rights, as well as player interaction, matchday experiences and unique club events.
PRICE FROM: £2000 + VAT. For player availability and breakdown please get in touch
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As a Player Sponsor you will enjoy: ★ Your player will attend an event of your choice or visit your office for an appearance for one and a half hours (40 mile radius from Leicester) ★ Your company’s logo on your player’s bio page on the Official Leicester Tigers website with a link to your company’s website ★ Inclusion of your company’s logo in any news stories that are an individual feature on your player on the ★ Official Leicester Tigers website ★ Accreditation next to your player’s profile in every matchday programme ★ Appearance of your company’s logo on the stadium big screens during matchday whenever your player is announced for lineups or has scored points ★ Brand awareness on matchday banners located in corporate suite ★ Player sponsor logo for business use ★ Access to exclusive matchday hospitality throughout the season
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P R E M I U M S E AS O N E X P E R I E N C E S
THE ROBIN HOOD STAND
E STON AYLE
THE CLUBHOUSE
ROAD
THE NORTH STAND
CHAMPIONS DIRECTORS LOUNGE
AD E RO
STON AYLE
THE 1880 CLUB
N
TO ES
EXECUTIVE SUITES
E
THE TRY LINE CLUB
LK
A W LOUNGE 502
D OR LF
WE
THE BREEDON STAND
THE MATTIOLI WOODS STAND
L AY N
TO ES E
D OA
A W LK
R RD
O LF
WE WELFORD ROAD
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AD RO
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L AY CRUMBIE CAR PARK
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LEICESTER TIGERS
Sponsored By
BUSINESS CLUB
Leicester Tigers’ Business Club returns to Mattioli Woods Welford Road for the 2021/22 Season, giving you the opportunity to connect with local and national businesses. A Business Club membership £250+VAT includes: A place at three live business club lunch events throughout the 21/22 season Two-course meal for each lunch event Guest speaker at each lunch event Member option to invite up to two new business introduction guests for each event (£55+ VAT per person) Listing on the Business Club event page
LEICESTERTIGERS.COM
Priority booking for other club events Business Club member lock up logo for company use NEW FOR 21/22 Access to the private Leicester Tigers Business Club LinkedIn group NEW FOR 21/22 2000 Roarwards Points NEW FOR 21/22 Virtual coffee networking events throughout the season NEW FOR 21/22 Business Club raffle at every virtual session with the chance to win two lounge passes to an upcoming game NEW FOR 21/22
TIGERS TIGERS ASSOCIATE PARTNERSHIP
CORE ASSETS › › › › › › ›
Associate Partner logo for company use Brand logo on Tigers website Logo in Tigers matchday magazine 1 x Perimeter Advertising Board Brand coverage on Tigers LinkedIn page 1 x membership of Tigers Business Club Exclusive invitation to Associate event
+1
CHOOSE ONE OF THE FOLLOWING
MATCHDAY ACTIVATION DIGITAL ACTIVATION PLAYER ACTIVATION
partnerships@tigers.co.uk | +44 (0) 116 319 8888 | leicestertigers.com
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Whether you are a business wishing to explore the wider benefits of partnering with the Tigers for the first time, or a business with a long history of the sponsorship market, the Associate Partnership package is curated to allow you to receive a selection of proven Tigers assets to help grow your brand, with a choice of added extras to match your goals and relevant budget lines.
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TIGERS VIP EVENTS –
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PREMIUM EVENT EXPERIENCES
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Experience the Extraordinary TIGERS EVENTS Our reputation for staging prestigious, quality experiences spans far wider than Mattioli Woods Welford Road through our corporate events programme. Ranging from Six Nations hospitality through to competitive sporting events participants can excel in we pride ourselves on curating relevant events for our supporter base, exceeding the standard they expect. Proposed events calendar 21/22 season: NEW - Mother’s Day Lunch
2022 Six Nations England v Wales
NEW - Cocktail Making Series (with Burleighs)
‘Meet the New Team’ event
NEW - Corporate Golf Day
End of Season Dinner
NEW - Away Match Hospitality
NEW - Tigers Hall of Fame Dinner
Corporate Touch Tournament
NEW - Tigers Christmas Dinner
Tigers Business Club - Networking
For further and specific information on any of the events mentioned above please get in touch.
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2022 Six Nations England v Ireland
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T E ST I M O N I A LS
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“The food and service is exceptional, and the package enables vibrant entertaining platform with the opportunity to get close to world class international sporting legends. I would highly recommend this as a first class sporting experience!” Apogee, 1880 Member “Tigers Hospitality surpasses the expectations of our guests time and time again. It truly is the ultimate rugby VIP experience.” Peter Worthington “Sumptuous surroundings and an informal atmosphere make the 502 very special. It’s akin to entering a first class lounge at an airport, with a fabulous view of the pitch and luxurious seating either inside or out. It’s an exclusive and unique space to soak up the atmosphere of Mattioli Woods Welford Road and forge new friendships.” Lounge 502 Member
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“Our private box within the Mattioli Woods stand is a brilliant facility for us to host guests and colleagues. The food and drink options allow us to flex our approach based upon what is appropriate for any specific game. The team who manage the service are always on hand to ensure that our guests have a brilliant time regardless of the result on the pitch. We cant wait to be back at Mattioli Woods Welford Road for more great occasions.” Nottingham Building Society, Executive Suite Holder “You always feel welcomed and relaxed as soon as you walk in the door, and know you are going to be looked after by the lovely staff, who are always very courteous, friendly and attentive. It’s a really friendly and welcoming atmosphere in the clubhouse, and for me a real big part of the package of being at Mattioli Woods Welford Road on match days.” Liz Addlesee, Clubhouse Member “My wife Jan and I have been members of the Try Line Club for a number of seasons now. During that time we have found that it is much more than a comfortable place to sit, drink, eat, read or watch pre and post game TV. It is also a place to meet amazing people and make lifelong friendships. All in all, the very best way to enjoy world class rugby!” Colin Barrett-Treen, Tryline Club member
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Mattioli Woods Welford Road Stadium, Aylestone Road, Leicester, LE2 7TR T: 0116 319 8888 E: sales@tigers.co.uk Registered in England. Company No: 3459344 WELFORD ROAD
leicestertigers.com @leicestertigers