Lehigh Valley Marketplace 2016 March

pg

h rc ESS MaDN MA

march 2016

2 MARCH 2016

LEBRATING E C

10

YEARS IN BUSINESS

Your inner chef’s dream kitchen remodel quality ingredients distinctive flavor grade A service

Proudly Celebrating 10 Years in Business 1812 W. Tilghman St. • Allentown BellaCasaKitchenAndBath.com • 610.433.9800

LEHIGHVALLEYMARKETPLACE.COM

1

CHESTN

BE IN YOUR ELEMENT. FIRE, WATER, AIR & EARTH - THE CRITICAL ENERGY FORCES THAT SUSTAIN LIFE. MAINTAINING A BALANCE BETWEEN THESE ELEMENTS IS ADVOCATED TO ENSURE PHYSICAL AS WELL AS PSYCHOLOGICAL WELL-BEING.

WALKWAYS, PATIOS & POOLSCAPES OUTDOOR KITCHENS & LANDSCAPES FIRE & WATER FEATURES LVBA AWARDS FOR PROFESSIONAL EXCELLENCE HARDSCAPING & STONEWORK OVER $20,000

LANDSCAPING UP TO $20,000

LANDSCAPING UP TO $50,000

LANDSCAPING OVER $50,000

TO TRANSFORM ANSFORM YOUR LANDSCAPE, CALL OR VISIT US ONLINE TODAY! 2 MARCH 2016

RT

H

EA

FIR E

NUT HILL

W AT E

R

AI

R

CHESTNUTHILLLANDSCAPE.COM CHE HESTNUT

610.841.9165 61

LEHIGHVALLEYMARKETPLACE.COM

3

PARTY W H E R E

Y O U

L I V E

Big city entertainment.

Steel city charm.

s a n d s e v e n t c e n t e r. c o m Ask about our Luxury Seating options!

Please call 610.297.7414

4 MARCH 2016

GOODBYE

GOODBYE

GOODBYE

GOODBYE

Keystone Savings Bank

Nazareth National Bank & Trust

Merchants Bank of Allentown

Wachovia Bank

GOODBYE

GOODBYE

GOODBYE

GOODBYE

East Penn Bank

First Valley Bank

Lehigh Valley Bank

Sovereign Bank

GOODBYE

GOODBYE

GOODBYE

GOODBYE

Susquehanna Bank

KNBT

My Name Was

My Name Was

My Name Was

My Name Was

My Name Was

My Name Was

Easton National First National Bank & Trust Bank of Allentown GOODBYE My Name Was

GOODBYE My Name Was

Valley Federal First Star Bank Savings

My Name Was

My Name Was

My Name Was

GOODBYE My Name Was

My Name Was

My Name Was

My Name Was

GOODBYE My Name Was

Bank of Team Capital Pennsylvania Bank

HELLO My Name Is

Embassy Bank Built with Pride. Built to Stay.

embassybank.com • 610.882.8800

LEHIGHVALLEYMARKETPLACE.COM

5

LETTER FROM THE EDITOR

PRESIDENT

Dear Readers,

Matthew J. McLaughlin

EDITOR Amy Hines

CREATIVE DIRECTOR Scott Westgate

ART DIRECTOR Keith Brinker

PRODUCTION ARTIST Megan Corcoran

WEB DESIGNER Ashley Reinhard

SALES MANAGER Tina Altieri

SALES REPRESENTATIVES Beth DeFrancisco Jill McDonald

Several weeks ago my husband and I met an old friend for lunch. He wanted to introduce us to the new love in his life so we arranged to meet at a quaint little restaurant in Philadelphia.

We were excited at the prospect of finally meeting “the one.” She was lovely, born and raised just south of Philadelphia. The conversation was light and easy, but when we told her we were Lehigh Valley natives and loved raising our kids here, it quickly turned around. She had a puzzled look on her face. She very innocently asked, “Really? It must be boring living up there in the boonies? What is there to do for fun?”

Really? “The boonies?” Was she kidding me? I immediately turned to her and said, “I think the real question is, ‘What don’t we have in the Lehigh Valley’?” The place we call home is the fastest growing region in Pennsylvania. It is explosive with local arts, deep history, top-notch education, umpteen acres of parks, minor league sports and so much more. How could she not know that? “The boonies…pshaw!”

STAFF ACCOUNTANT Stacey Hartz

DIRECTOR OF PHOTOGRAPHY Ryan Hulvat

CONTRIBUTING WRITERS Kelly Cerimele Cezanne Colvin Andy Cook Kathryn D’Imperio Frederick Jerant Cathy Kiley Liz Reph Mary Beth Schwartz

COVER ILLUSTRATION Scott Westgate Meris, Inc. prints and distributes 81,944 copies per issue of Lehigh Valley Marketplace 10x annually. The U.S. Postmaster distributes the majority of these copies.

So, as any good friend – and editor – would do, I set out to make sure she gets the monthly dose of Lehigh Valley love she deserves… I immediately added her to the Marketplace mailing list. There is no better way to show her what the Lehigh Valley is all about.

This issue will be her first one and she is in for some great reading.

Highlighting local artists, delectable food, and selfless people, the stories will show her, and remind all our readers, why the Lehigh Valley is so great.

She is a Villanova grad, and since her alma mater has a great chance to go far in the NCAA Basketball Tournament this year, our story on the hoops tourney is sure to pique her interest. Muhlenberg College’s Athletic Director, Corey Goff, lends his insight on bracketology and the mania of March Madness on page 22. Oh, and speaking of sports, check out our facebook page to find out how to win a 4-pack of tickets to Opening Day at Coca-Cola park. A winner will be drawn every day for the entire month of March.

PUBLISHER Meris, Inc. 1 E Broad St, Ste 420 Bethlehem, PA 18018 610.868.8595 lehighvalleymarketplace.com

So, as you read through this issue, you will rediscover reason-afterreason (as if you need it) to be proud of where we live. And maybe, just maybe, my new friend will see it, too.

With love from (and for) the Lehigh Valley,

If you do not wish to receive this publication or you are moving, please send us a note with your current mailing label to the above address. Address changes and comments can also be received at publisher@meris.com. Reproduction in whole or in part without permission is prohibited.

Lehigh Valley Marketplace® and Because You Live Here® are trademarks of Meris, Inc.

6 MARCH 2016

Amy Hines, Editor amy.hines@meris.com

Region’s Only Women’s Heart Center St. Luke’s University Health Network knows hearts.

Our cardiologists are more than heart doctors... they’re women’s heart experts.

St. Luke’s Heart & Vascular Center is home to the region’s only formalized Women’s Heart Center, where women can be seen and treated by our team of highly trained female cardiologists. This makes it easier for you to communicate about your unique needs to our team of experts.

If knowledge and experience matter to you, choose St. Luke’s Heart & Vascular Center.

We know hearts. We know you.

Visit heart.sluhn.org/womens to view a video on our Women’s Heart Center.

Or call 1-866-STLUKES for more information.

– Women’s Heart Experts, Anne Mani, MD; Lynn Moran, DO and Dwithiya Thomas, MD

INSIDE THIS ISSUE

Departments 10

MAKING A DIFFERENCE

TOPSoccer 16

GOOD TASTE

grain.

34

PRIDE OF PLACE

Kressler, Wolff & Miller Insurance Agency 40

HOT TICKET

Hats Off to March 50

LOCAL COLOR

Cheryl Hochberg 54

BECAUSE YOU LIVE HERE

Mack Trucks 62

BE WELL

Direct Primary Care 69

SNAPSHOT

72

CALENDAR

Features 22

The Mania of March Madness

28

Great Landscape Architecture

44

Best in Bridal

8 MARCH 2016

OINK! for your chance to win A Family 4-Pack of Tickets to Opening Day on April 14th!

Comment “Oink” Every day in March to the Lehigh Valley Marketplace Facebook page.

31 Daily chances to win One “OINK” per day will win opening day tickets.

1 grand prize winner will receive 4 Club Level Tickets to your game of choice • $50 Loaded Value Ceremonial First Pitch Experience • Custom IronPigs Jersey for full contest details, visit

facebook.com/lehighvalleymarketplace for a schedule of games & promotions, visit

ironpigsbaseball.com

LEHIGHVALLEYMARKETPLACE.COM

9

MAKING A DIFFERENCE

HI LE

G H VA L L E

Y

TOP

Soccer WRITTEN BY CEZANNE COLVIN

Perhaps grass stains, a perpetual heap of dirty jerseys, and the overwhelming anxiety of literally becoming the “last picked for the team” are all rites of passage. Whether we were budding Beckhams, benchwarmers, or the one doing the laundry and cleaning up after muddy cleats, in some way or another, we’ve all been there, right?

son could be enrolled,” C.B. Ananthan says. “That was the inspiration for me and my wife to start [a soccer] program dedicated entirely to serving children with special needs and disabilities.”

Determined to give Ajai the chance to play and, realizing there must be other children and parents in the same position, the couple started LeAll of us, that is, except for those of us who have high Valley TOPSoccer (The Outreach Program special needs. When South Whitehall Township for Soccer) in 2006. The soccer program brings

“I think of Lehigh Valley TOPSoccer as a sanctuary for children with special needs,” - C.B. Ananthan residents C.B. Ananthan and his wife, Lata, looked around to give their 6 year-old Ajai son that experience – of being part of a team, learning a sport, and maybe even scoring a goal – they came up empty.

the opportunity of learning and playing soccer to boys and girls who have an intellectual or physical disability, but there is no age limit – players have been as young as 4 and as old as 24. The focus is on development, training, and meaningful participaNot because there are a shortage of soccer teams, tion, not competition. but because their son is on the autism spectrum, and there were no options open to him. According “Children with disabilities are the most vulnerable to the U.S. Centers for Disease Control and Preven- constituents in our communities,” Ananthan says. tion, 1 in 68 children has Autism Spectrum Disor- “Responsible and caring adults must step up to adder. The term “spectrum” refers to the complex and vocate on behalf of these children.” wide range of symptoms, skills, and levels of imSince 2006, nearly 300 children with special needs pairment in social, behavioral, or cognitive areas. have participated in TOPSoccer. An average of “There was not a single soccer program where my 25-35 children are enrolled per season, and they

10 MARCH 2016

LEHIGHVALLEYMARKETPLACE.COM

11

12 MARCH 2016

TOP

Soccer

meet up on Saturday afternoons to kick around. In the spring and fall, they play at the Lehigh County Sports Fields in South Whitehall Township thanks to Lehigh County, and in the winter, they play on an indoor turf at the Lou Ramos Center in Allentown, thanks to Lehigh Valley United.

According to Ananthan, many other parents came to TOPSoccer after less than rewarding experiences with typical recreational soccer programs.

These programs usually involved the children being excluded in some way, ultimately forcing the parents to pull their children out of the program.

Your Home is Unique WE FIT IN PERFECTLY

richards-design.com 484-223-1818 • 1518 Union Blvd BLINDS • SHADES • SHUTTERS Let us help you with cordless/remote solutions, custom sizes, and the latest styles.

“Virtually every soccer club or program in the Lehigh Valley caters exclusively to children who are neurotypical and who are physically able,” Ananthan says.

In addition to children with Autism Spectrum Disorder, TOPSoccer caters to children with Down Syndrome, Cerebral Palsy, as well as other intellectual or physical disabilities.

“I think of [Lehigh Valley TOPSoccer] as a sanctuary for children with special needs,” Ananthan says.

The benefits of meaningfully participating in a team-based sport or activity transcend hours on the field, offering more overall confidence, better grades, and healthy social relationships. TOPSoccer players are no exception to this, with parents routinely reporting that their child’s self-esteem has not only improved after they started playing soccer, but that it has also carried over to other areas, such as in school and in the community.

Unlike most literally goal-oriented soccer programs, TOPSoccer sheds

all levels of stress surrounding the game until all that’s left is fun. Children are under no obligation to attend every session, there is no need for parents to keep track of deadlines, children can enroll as the season progresses, and there is no keeping score.

Rather than each session resulting in a “winner” and a “loser,” the heart of the game flourishes on the field with the organization’s program of individual soccer drills, emphasizing attention to ball control and physical movement, as well as mock scrimmages where every player gets a chance to score a goal.

“Many of the players in our TOPSoccer program require one-on-one assistance on the soccer field, and our volunteers and coaches provide this level of support,” Ananthan says. “Typical soccer programs [don’t].”

LEHIGHVALLEYMARKETPLACE.COM

13

WE’RE JUST AS ANXIOUS AS YOU. Be prepared pared when Spring finally arrives!

TOP

Soccer

Another perk of the program is, of course, exercise. “Most of our players get more physical activity from one 1-hour TOPSoccer session than they do for the rest of the week,” Ananthan says.

For many children, TOPSoccer has given them a much-needed opportunity to meaningfully engage in recreational sports. For others, this has been a stepping stone. “A couple of our players have been able to transfer to typical soccer programs,” Ananthan says. His own son is now 16 years-old, and is maturing from a TOPSoccer player to a coaching assistant.

Although TOPSoccer brings new opportunities for children with special needs to the Valley, Ananthan hopes that this is only the beginning for inclusive sports programming. “Recreational opportunities for children with disabilities continue to be limited,” he says. “We have only scratched the surface.”

HOME & GARDEN LAWN & GARDEN • NURSERY RSERY • PATIO FURNITURE GRILLS • PET SUPPLIES • POWER EQUIPMENT & MORE HELLERTOWN, PA • 610.838.7000 838.7000 NEIGHBORSGARDEN.COM OM

LAUGH LOUD!

Ananthan dreams of a future that includes an all-season recreation and sports facility in the area with an indoor soccer turf, basketball court, baseball field, swimming pool, and tennis courts dedicated to individuals with special needs and disabilities.

Until then, though, he simply loves watching young players have fun in an environment free of judgment, ranking, or competition. “When I see that, I feel vindicated,” he says.

A LITTLE TOO

EXTENSIVE CRAFT BEER SELECTION. THE BEST BURGERS IN THE VALLEY. RELAXED, FRIENDLY ATMOSPHERE.

DOWNTOWN EASTON • MAXIMS22.COM

14 MARCH 2016

To enroll your child in Lehigh Valley TOPSoccer or to get involved as a much-needed volunteer, call 610.391.1812 or visit lvtopsoccer.org.

INNOVATION. FUNCTION. ELEGANCE. Let the beauty we love be what we do.

design/construction • dramatic planting • hardscape • swimming pools and more

610.683.7200 • www.millcreeklandscapedesign.com

PA077204

CALL NOW FOR GARDEN UPDATES, SPRING REFURBISHING, AND LANDSCAPE MAKEOVERS! LEHIGHVALLEYMARKETPLACE.COM

15

Every morsel we tasted was uniquely prepared and beautifully presented using only the freshest, locally-sourced ingredients.

16 MARCH 2016

GOOD TASTE

grain.

536 W HAMILTON STREET I ALLENTOWN 484.221.9465 I GRAINALLENTOWN.COM WRITTEN BY CATHY KILEY

The ever-growing downtown Allentown dining scene is truly mind-blowing. The promise of the PPL Center on 7th and Hamilton, along with business relocations, has brought with it the hope of housing, retail, and restaurant redevelopment.

It still has a long way to go but every time we visit a new downtown eatery, we are amazed at the plethora of choices on Hamilton Street that keeps us going back for more.

Tom and I recently visited grain. We started in the bar on the first floor where on-duty barkeep David served me an icy Cosmo just the way I like it and Tom a grain. Punch, their signature cocktail of Ciroc Red Berry, Peach Schnapps, pineapple and sour cranberry juices with a splash of Sprite and Blue Curacao. Sheets of corrugated galvanized tin cover the base of the bar that holds the unique top constructed of oak and glass-covered old wooden beer crates. There are 24 rotating taps and a wonderful selection of aged scotches and fine whiskeys. The bar was full with fun happy hour revelers on a Tuesday night and I was glad to see many people staying for dinner afterward.

Seared Tuna

Fresh off their success at The Bayou Southern Kitchen and Bar in Bethlehem, owners Christian Duarte and Mo Taylor opened grain. in September 2015 at 536 Hamilton Street.

Formerly home to The Federal Grille, it has been tastefully renovated showcasing a historical, rustic “farmy” feel. The galvanized tin look is carried along the walls of the bar area and is topped with a slender shelf perfect for resting a glass while talking with friends.

LEHIGHVALLEYMARKETPLACE.COM

17

grain.

Celery Root Soup Exposed original brick walls, along with attractive highdensity lighting add to the ambience of grain. that is carried through to the intimate upstairs dining room. The dining room decor is eclectic and unique. There are carpeted floors, exposed beams, fabric banquettes along one wall with strong thick wooden tables, and leather chairs along the other, all noise buffers so the action from the bar below won’t bother you upstairs. The selection of rustic artwork and display of attractive mirrors posed on the walls are eye-catching as is the huge American flag on the staircase wall. Every thought was put into the grain.’s decor. And, be sure to check out the restroom floors. They’re very cool!

The time came to try Executive Chef Tyler Baxter’s American Comfort Food menu designed specifically for grain. His New Orleans Comfort Food at The Bayou is such a huge success, we were curious to see what he would offer here. Our server Matthew Taylor was there to assist with our choices. We decided to share a few small plates.

We started with the Charred Asparagus salad with roasted onion, herbs, Meyer lemon vinaigrette, poached egg and pickled mustard seeds. I decided before leaving home to order this. I saw it online and it sounded wonderful. It was indeed delicious. The asparagus was charred al dente and the accompaniments were perfect. Tom and I both loved it.

We also ordered the Lamb Meatballs and Charred Spaghetti Squash to be served together. What a marriage of tastes! The savory, lean Lamb Meatballs were fantastic served with toasted almonds, pickled red onion and oregano. I asked that the Lemon Ricotta be served on the side because Tom doesn’t eat it and they were happy to oblige. With or without the Ricotta, this dish is delightful. The Charred Spaghetti Squash, served al dente with arugula, pecorino cheese, pine nuts and cherry tomato, was great with the meatballs. We were very glad we paired them for tasting.

There is a Mixed Greens as well as a Roasted Apple salad on the menu along with Celery Root soup. Other small plate selections include: Seared Tuna with watermelon salad, avocado mousse, sambal (chili sauce), sesame seeds and roasted tomato; Funnel Cake Corndog of spicy lamb sausage, harissa mayo, pickled apple and smoked salt as well as Griddle Corn Cakes with shredded brisket, caramelized onion, pickled shallots, hot peppers, and black garlic aioli to name a few.

18 MARCH 2016

Buttermilk Fried Chicken Sandwich Three sandwiches are available as well as several large plate selections from which we decided to share the Roasted Striped Sea Bass. Served with fresh baby pearl onions, crispy potatoes, olives, roasted tomatoes, and Meyer Lemon broth, this dish was incredible. Served very hot, this entree was a delight. The blend of flavors was amazing and both the very fresh fish and veggies were crisp and not at all overdone. We will definitely go back to order this entree again. Chicken and Waffles, Cast Iron Seared Salmon and a New York Strip Steak are among the Large Plate Selections that all have interesting preparations.

Christian Duarte and Mo Taylor’s vision for grain. came to fruition with the help of Tyler Baxter. Executive Chef Tyler Baxter is a native of the Lehigh Valley where he studied in the Culinary Arts program at Northampton Community College. After three years as Executive Chef at Cosmopolitan in Allentown and tenure at Tapas on Main, he joined Christian and Mo in their endeavor at The Bayou. At grain., together with Sous Chef Dan Haddon and their kitchen staff, Chef Baxter continues to reign delicious. Every morsel we tasted was uniquely prepared and beautifully presented using only the freshest, locally-sourced ingredients. That included the Spiced Apple Pound Cake served with butterscotch, apple butter, rum soaked raisins, and apple chutney that we shared for dessert. Served with fresh hot coffee, this choice proved a perfect ending to a perfect meal.

There is so much to like about grain.. I truly feel that Christian and Mo have a gift. After a few short months, they have already attracted a strong following to their fun and lively new restaurant which serves up some pretty terrific food.

In my opinion, the secret of their success is their visibility, personally intermingling with guests and overseeing their very talented, attentive and friendly staffs – both here and at The Bayou.

Visit grain. at 536 Hamilton Street, Allentown. There is onstreet parking along with nearby parking garages. There is a private party room for 40 and grain. will offer al fresco dining in the spring. Call 484.221.9465 or visit grainallentown. com for more information including hours, complete menu listings, special events, and reservations – which are a must.

Honey Nut Old Fashion LEHIGHVALLEYMARKETPLACE.COM

19

GOOD TASTE

THE

Science BEHIND THE CHOCOLATE CHIP COOKIE

20 MARCH 2016

Do you like your chocolate chip cookie soft and chewy? Or, perhaps you prefer a more crispy morsel.

Whatever your pleasure, a simple adjustment in preparation can help you bake your perfect batch of chocolate chip cookies.

Did you know that you can alter the texture, taste and feel of a cookie just by altering the ingredeints?

Marketplace took insights from science-focused food experts Kendra Nyberg, UCLA Science and Food teacher, and Tessa Arias, cookbook author to give you tips for making different varieties of chocolate chip cookies.

For OOEY-GOOEY Add 2 cups more flour.

For A NICE TAN Set the oven higher than 350 degrees Fahrenheit. Caramelization, which gives cookies their nice brown tops, occurs above 356 degrees, says cookie experts.

For CRISPY WITH A SOFT CENTER Use 1/4 teaspoon baking powder and 1/4 teaspoon baking soda.

For “JUST LIKE STORE-BOUGHT”

For CHEWY Substitute bread flour for all-purpose flour.

For THICK (AND LESS CRISPY) Freeze the batter for 30 to 60 minutes before baking. This solidifies the butter, which will spread less while baking.

For CAKEY Use more baking soda because, according to Nyberg, it "releases carbon dioxide when heated, which makes cookies puff up."

For MORE FLAVOR

Trade the butter for shortening. Arias notes that this ups the texture but reduces some flavor; her Chilling the dough for at least 24 hours before suggestion is to use half butter and half shortening. baking deepens all the flavors, Arias found.

LEHIGHVALLEYMARKETPLACE.COM

21

Unforgettable

HAPPENS HERE!

BRIDAL SHOWERS REHEARSAL DINNERS BRIDAL BRUNCHES Great for Groups of 20 to 60

LEHIGH VALLEY MALL | (610) 266-4050 | BRAVOITALIAN.COM

M AN I A O F E H T

March M AD N ES S WRITTEN BY KATHRYN D’IMPERIO

Improving

The March Madness phenomenon continues to captivate the nation. Young and old, guys and girls – everyone everywhere seems to get into the spirit of college basketball at its finest. So just how did this marvel come to enjoy its everlasting popularity, and how can you and your crew get into the fun of it all?

Beauty the th the

ooff yyour our ur propert pproperty, rroopert rty, y, one tree one tree at at a tim ttime. ime.

A Look at the History of March Madness

Friendly

TREE SERVICE COMPLETE TREE CARE SPECIALISTS TS ON STAFF

PA061102

610.588.1110 • FRIENDLYTREESERV FRIENDLYTREESERVICE.COM VICE.COM PRUNING • REMOVAL • INSECT & DISEASE MANAGEMENT • FERTILIZATION • PLANTING • CABLING & BRACING 22 MARCH 2016

The first-ever NCAA men’s basketball tournament hosted a showdown between The Ohio State University and The University of Oregon with a 46–33 triumph clinched by the latter.

Since then, the “Final Four” tournament has grown in leaps and bounds from the original 8 teams invited during the first 12 years of the tournament’s existence. Over the years, the field has expanded based on the frenzied excitement the tournament creates. In 2001, a 65th team was added, and then in 2010, the league added three more spots, resulting in today’s 68 teams.

“

THE GUYS DID A GREAT JOB AND

Took the Time,

TO GO OVER THINGS WITH US.” – Matt R. of Northampton

ICS

HEATING & AIR CONDITIONING CO. 1732 W. FAIRMONT ST. ALLENTOWN, PA

610-432-8070 www.ICSHEATINGANDAC.com PA046041

FREE ESTIMATES • FINANCING AVAILABLE SATISFACTION GUARANTEED

AIR CONDITIONING • AIR CLEANERS • HEAT PUMPS HEATING SYSTEMS • HUMIDIFIERS • WATER HEATERS

Good Food IS OUR FAMILY TRADITION

Bracketology is all-consuming for fans, young and old, for those with intimate knowledge of each team and for those who don’t know whether the ball has air, water, or feathers inside.

deLorenzo’s

It a l i a n Re s t a u r a n t

610-438-6026

deLorenzosRestaurant.com 3417 Sullivan Trail, Easton.

Down the road 1.2 miles from our previous location.

LEHIGHVALLEYMARKETPLACE.COM

23

Madness This single-elimination tournament is the second most popular sporting event among the gambling crowd after the Super Bowl. To date, the UCLA Bruins have been the most successful team to compete, amassing 11 championships over the years. The NCAA added a women’s basketball tournament in 1982, echoing the men’s tournament, with the championship game tipping off the day after the men’s tournament concludes.

Bracketology When it comes to filling out a bracket, there’s more than one way to skin a basketball tournament. Some participants study up on the teams down to the granular level of top players, injuries, and other factors to pair up teams, arriving at the final four teams and ultimately, the winner. Others may simply make their picks by choosing between the mascots or team colors.

Strategy for filling out a bracket varies greatly and most times it comes down to a little bit of luck.

keep them in shape

ALLENTOWN CAT CLINIC .net 4090 Tilghman St. | Allentown | 610.398.3556 Preventative Care | General Medicine | Surgery & Dentistry | Quiet Cat Only Boarding

AIR HOCKEY, FOOSBALL, TABLE TENNIS & MORE!

SPRING SALE M

ARC 18, 19 & H 20

1010 Airport Rd | Allentown | 610-439-8464 | gebhardts.com

24 MARCH 2016

“March Madness captures the attention of American sports fans each year because there is something for everyone,” says Corey Goff, Director of Athletics and Recreation at Muhlenberg College. “Fans want to be in the game and no other sporting event is as engaging as the NCAA Tournament.

Bracketology is all-consuming for fans, young and old, for those with intimate knowledge of each team and for those who don’t know whether the ball has air, water, or feathers inside.

“Anyone can pick teams,” he adds. “After each game, there is a fury of action across the country updating brackets with color coded results. Some fans highlight the winners, others

circle them, some place a big X over fallen teams for the remainder of the bracket, others wait until each round is played before assigning the loss.

There is no right or wrong way to do it, but everyone is engaged.”

LAWN CARE & LANDSCAPING

Living for the Glory Once the brackets are filled out, it’s time to tune in. College basketball lures in audiences far and wide. Coverage of last year’s NCAA men’s college basketball tournament saw 11.3 million total viewers tuning in – the highest viewership in more than two decades! March Madness also ignited sparks online, in social media, and even on the tournament's streaming app, NCAA March Madness Live.

Weekly Lawn Mowing Fertilization & Weed Control Tree & Shrub Care Mulching & Bed Maintenance Seed & Sod Installation Flower & Shrub Planting Spring & Fall Clean-up Full Design & Insta Installation Since 1988 Call Today For You Your Free Consultation

“Storylines are captivating,” Goff says.

“Whether it is watching Kentucky chase the perfect season or watching George Mason make a final four run there is always something to root for (or against).

T U R F P R O F E S S IO N A L S , I N C .

“Every once in a while you can see a weaker team win a meaningful game in the NFL or NBA playoffs, but American sports fans know if they dedicate themselves (skip work and let the to-do list wait) and watch March Madness closely enough, they will be rewarded by seeing close games and major upsets EVERY YEAR. Add the bracketology equation back into this equation and watching Lehigh knock off Duke just becomes that much more exciting or depressing; either way it is emotional.”

Lawn & Landscape

610.965.4452 www.turfprolv.com PA018945

LAWN CARE • LANDSCAPING • HARDSCAPING

Get Your Ducks In A Row

March Madness Another enticing factor in the whole March Madness phenomenon is the social aspect. Friends and family alike all enjoy getting together to watch the

Wealth Management 4030 William Penn Hwy. Easton, PA 18045 febbo.com | 610.252.0455 TM

Securities offered through Cetera Financial Specialists LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC. Cetera entities are under separate ownership from any other entity.

LEHIGHVALLEYMARKETPLACE.COM

25

WILL YOU RUN OUT OF MONEY IN YOUR LIFETIME? It’s Never Too Early to Start your Retirement Plan

610.691.2191 | paul@ssarp.net Learn how to manage your retirement and maximize your social security benefits.

If you are turning 66 between now and April 30, 2016 call us today!

Madness game, or at the very least, to socialize and snack on delicious appetizers and party food. Throwing together a March Madness party doesn’t need to be complicated or expensive. You can host a viewing party at a moment’s notice with some pizza and beer or plan in advance and ask all your guests to bring a Final Four themed dish or treat.

Dips, chips, soft pretzels, pigs in blankets, veggie trays, and other snack food can help to get your party started.

Main courses like meatballs, roast beef, and other sub-friendly fare simmering away in crock pots can give you the freedom to actually relax, sit down, and watch the game. Trays of hoagies and other ready-made entrees make it even easier. Don’t forget drinks and desserts to round out your March Madness spread.

Keep things competitive and invite your guests to fill out brackets for an added level of fun. If you host a party to kick off the madness, you can start your party early enough for everyone to fill out a bracket before the fun gets started. A quick search online reveals websites (like printyourbrackets. com/marchmadness.html) where you can print your own empty brackets to fill out for the tournament.

Even if you don’t have time to fill out a full bracket at your party, have your guests pick teams from the day’s games to keep things interesting. You can also have everyone select a championship team and see who comes out on top at the end of the tournament.

26 MARCH 2016

believable Quality Manufacturing top of the line products that stand the test of time

th Anniversary

handcrafted on-site since 1986 Coopersburg, PA • creativeawningsinc.com • 610-282-3305 LEHIGHVALLEYMARKETPLACE.COM

27

G

AT RE

L AN D S CA

PE

Architecture: T H E G OO D , T H E B AD & T H E U G LY WRITTEN BY KATHRYN D’IMPERIO

Close your eyes and imagine your family’s ideal outdoor living space. Does it have a pool or spa? A fire pit, a grill, or a complete outdoor kitchen? Flowers as far as the eye can see, vegetable gardens, an independent waterfall, a sparkling koi pond? Chances are you’ve envisioned something very beau-

28 MARCH 2016

RELAXED, COUNTRY DINING WITH NEW AMERICAN CUISINE GREAT DRAFT BEER SELECTION LIGHT FARE, SMALL PLATES, FULL ENTRÉES PRIVATE PARTIES & LIVE MUSIC 2460 OLD BETHLEHEM PK, QUAKERTOWN 215.529.6488 | THEBRICKTAVERNINN.COM

• CLAMS $1.99/DZ • • BEST WINGS IN THE AREA • • 8 DRAFTS ON TAP • • OVER 100 SPIRITS • tiful and quite personal to your family and each member’s unique desires and needs. Being able to envision your perfect outdoor space is often the first step in creating an amazing landscape, but projects of any size also require budget planning and precise professional execution.

Riley’s Restaurant & Pub

4505 MAIN ST • WHITEHALL, PA • 610.262.9911 OPEN 7 DAYS - 11AM-2AM

LEHIGHVALLEYMARKETPLACE.COM

29

Make Yourself A(t) Home.

Architecture Key Elements of Great Landscape Architecture Outdoor living spaces should be more than just appealing to the eye. When designed with total respect and appreciation for the end result, these settings are visually appealing, designed in the right proportion, comfortable to use, long-lasting, and functioning exactly as intended. A patio becomes a buzzing social spot with an energetic flow from seating to bar to grill, from spa to chaise. Seating by the pool catches the afternoon sun perfectly as gorgeous foliage offers privacy and a sense of the tropics, while your garden comes alive with an array of color all season long, with new blooms ready to burst open as soon as the spent blossoms fade.

specializing in universal design Spacious One Floor Living with Class, Style & Convenience No Step Entryways • 36” Wide Doorways Wheel Chair Accessibility • 5’ Bathroom Turn Radius All Homes are Designed to Meet Each Individuals Needs!

(Applies to New Construction, Remodeling & Additions)

Curtis Curt C s

IInc. nc..

RESIDENTIAL & COMMERCIAL BUILDERS

610.767.5018 • www.c-schneck.com

• Conveniently Located 7 Miles from Rt. 22 & 78 in Schnecksville • Municipal Water & Sewerage • Parkland School District

Some simple math occurs in nature repeatedly and it can make or break your home’s landscaping, and sometimes may even impact your home itself. You don’t necessarily need to know these architectural relationships – your eye will often tell you what you need to know in terms of longevity, possible complications with root systems and existing structures, and so forth. A proper design analysis by a skilled landscaper can help to ensure a great landscape architecture. The right proportions allow you to make the most of the space you have, allowing for a growing family and evolving needs.

When built properly and with all the right materials, landscaped areas just feel right. A good design feels good.

exceptional outdoor additions.

PROUDLY CELEBRATING OUR

th

26

ANNIVERSARY!

The Good “The Good” starts with a good design and professional execution of that design. The landscaped area offers a

DDesign - Planting - Hardscapes - Waterscapes Pool Design - Interior/Exterior Additions WesternLehighLandscape.com 610.395.5557 PA064452

30 MARCH 2016

DISCOVER YOUR

Award-Winning BACKYARD OASIS.

good feeling when you’re in it and it does what you want it to do. Whether you want shade, sun, privacy, a vision of your kids, the ability for it to mature into the future needs of your growing family – whatever your unique needs may be, an experienced landscape architect will work hard to accommodate them.

Starting with a budget and an expectation getting into it can lead to greater success.

BRONZE AWARD

The Bad & The Ugly “The Bad & The Ugly” happen when you don’t have an appreciation for the good. The age of a home can help to predict whether soil around a structure will consolidate as a natural process, settling over time and leaving behind uneven patio pavers and walkways or cracked sidewalks. Concrete is an excellent medium for landscaping projects, but it will crack during this settlement if it is built upon loosely compacted ground.

Most of these issues are predictable, and to a great extent preventable, if your landscaping company has an overall appreciation for how the physical world works. “Knowledge about geometry, trigonometry, chemistry, physics, and how materials interact

B&B Pools Inc. A DIVISION OF BARRY BARTAKOVITS CUSTOM POOLS

DESIGN & INSTALLATION

SERVICE & SUPPLIES PA000981 NJ13VH04418500

19 MAIN ST., HELLERTOWN, PA • CUSTOMPOOLSBYBARRY.COM • 610-691-POOL

Your

IC ANCentre ORGGarden Pharo

• Or Organic rga g nic Seed • Compo Compost p st • Sprays • Fertilizers

GARDEN CENTRE E

610.866.0246

4505 Easton Ave., Bethlehem Across from Skateaway

www.PharoGardenCentre.com

LEHIGHVALLEYMARKETPLACE.COM

31

Architecture will serve a landscaper and you as the homeowner well, helping to prevent these cracks, wet basements, and other issues,” says John Talago, Owner, Chestnut Hill Landscape Contractors.

It’s a matter of finding the right person for the job.

SARA E. PIKE, O.D. CHARLES E.M. CAMPBELL, M.D.

STEVEN EISS, O.D.

KIRTI PATEL, O.D.

LINDSEY MOLL WELCH, O.D.

BENJAMIN FOREMAN, O.D.

Serving the Valley from three convenient locations 240 POTTSTOWN AVE PENNSBURG 215.679.3500

127 S 5TH ST, SUITE 200 QUAKERTOWN 215.538.3888

1045 CHESTNUT ST EMMAUS 610.965.9900

EYECAREoftheVALLEY COMPREHENSIVE FAMILY EYECARE EYECAREOFTHEVALLEY.COM

C A L L TO DAY TO SC H E D U L E YO U R A P P O I N T M E N T !

NOW OPEN MONDAYS | NEW PATIENTS ALWAYS WELCOME M OST I N S U RA N C E S ACC E PT E D | P R E & P OST O P LA S I K

DR. SUZANNE EVANO HAUCK | OPTOMETRIST | BLINKON19TH.COM 524 N 19TH ST | ALLENTOW N PA 18104 | 610. 351 .4848 SIMPLY THE BEST SELECTION & SERVICE.

32 MARCH 2016

Asking the Right Questions Most families interview several landscapers before choosing one for the project. “Still, the industry is fairly wide open without required licensure or trainings in order for people to call themselves landscapers,” says Talago.

Asking some key questions specific to your own needs can make all the difference in ensuring a positive outcome for the work. Talago offers these tips: • Try to get a clear understanding of the person’s overall knowledge, plant knowledge, and passion for what they do.

• Find out about a warranty on the work as well as any plantings.

• Ask about possible complications and how the landscape design will interact with your existing home and structures.

• Make sure they have a basic understanding of the physical sciences and earth sciences.

• Rather than planning solely in the aerial view of the landscape blueprint, ask if they can walk you through it as you’d use it on a daily basis.

• Ask about where the landscaping would be in the next 10, 15 or 20 years.

• Make sure when you hire someone that they have knowledge of the trades that relate to your landscaping project, for example, weatherproofing, load bearing on basement walls, flashing to keep the water out, replacing doors and trim in the future if needed. You never want to cause a new problem simply in trying to beautify your home.

Ensuring the Success of Your Project Many homeowners may not realize they can truly predict the lifespan of a well executed landscape architecture before beginning a project. Starting with a budget and an expectation getting into it can lead to greater success whether you’d like your outdoor settings to withstand 10 years or the next 50. You might also choose to do your project in phases, allowing your landscape to grow and evolve over time, possibly alongside the growth of your family.

QQUALITY UALIT AALILITY CRAFTSMANSH CCRAFTSMANSHIP CRAFTSMAN RAFTSMANSHIP IS IS

icing on the cake.

NNatural Natu Na atu tura tural tura rall stone, ston st onee, one, e, quartz, qua uart rtz, rt tz, z, and and nd ssolid olid ol lid sur ssurface urface urf ur face ccountertops face fa ooun ountertop uunte nttert errtop top ops ffo ops for or eevery or very ve ryy ttas taste, aste as tte, te e, bbu budget, udg dget et,, an et and nd ap application. ppl pliicicat icat atio ionn. io

6110-26 6610-266-3121 610 26666-3 266-31 6-3121 63 21 31 21 easternsurfaces.com easternsurface eea easternsurfaces asternsurface asternsurface ces ess.co .co com m

Start out with a real budget and a set of goals, as well as the “would be nice” extras. Also think of the big picture and how long you hope your landscaping will last you. Finally, beware of choosing your landscaper on price alone. A lower price job can double in price very swiftly when you find yourself hiring another landscaper to redo everything a few years later. Remember, the best value is a job well done.

Sushi Grade Yellowfin Tuna Tuna Tartare & Ceviche Raw Bar & Chilled Seafood Towers Pub Menu & Happy Hour

Sea

to table since 1895.

LEHIGHVALLEYMARKETPLACE.COM

33

PRIDE OF PLACE

Kressler,Wol , &Miller I NSU RANCE AG E NC Y

40 SOUTH FOURTH STREET I EASTON I 610.258.9181 I KWMINC.COM WRITTEN BY LIZ REPH

34 MARCH 2016

Headquartered in Easton, Kressler, Wolff and Miller Insurance Agency has been serving clients in the greater Lehigh Valley area for the past 93 years. As one of the city’s oldest and most enduring businesses, KWM’s personalized philosophy of “serving each client’s needs” is coupled with a strong commitment to supporting local community organizations, foundations and non-profit groups.

Established in 1923, KWM began as a partnership between Easton-native Ken Kressler and his bother-in-law, Herman Wolff. After opening their first office in the Wells Fargo building in Easton’s Centre Square, the pair was soon joined by Alex Miller. A graduate of Lafayette College, Miller had come to know Kressler through various community organizations.

In its early days, KWM focused primarily on providing personal insurance and operated a real estate agency. From the start, the company was also guided by the belief that it should “give back” to the community whenever possible. This led the partners to each become actively involved in a variety of boards, organizations and community groups, such as the Easton Area Chamber of Commerce and Easton City Council. Today, the lasting legacy of these early contributions are still evident in places like the Kressler Garden, which sits adjacent to the historic Parsons-Taylor House at South Fourth and Ferry Streets in downtown Easton, and is named in honor of Ken Kressler.

Mention this ad and receive a

FREE

cleaning kit with any complete floor installation

the concrete garage

flooring experts.

hane

PAINTING & DECORATING BY LLC

610.285.6061

PaintingByShane.com

FULLY INSURED PA001566

NOW N OW CENTRAL CENTRALLY LOCATED IN THE VALLEY TO SERVE YOU BETTER!

"When you love what you do, you never work a day in your life."

Saturday Brunch begins March 5th!

In the 1930s, KWM expanded its services to include a consumer finance branch, which offered small personal loans to local residents. In an era before credit cards, these loans proved highly popular with people who

85 West Broad St., bethlehem 610.865.9600 apollogrill.com

LEHIGHVALLEYMARKETPLACE.COM

35

Warm weather is almost here!

Prepare now to make a splash this summer.

Paradise awaits! Chris Lewis single-handedly guides you through every detail of building your custom-designed, signature quality pool.

KW &M needed small amounts of extra cash to cover unexpected bills or help lighten the burden of the holiday season. The consumer finance branch would ultimately become one of KWM’s most popular services, and loans of up to $15,000 are still available today to qualified individuals.

In 1946, Herman Wolff ’s son, Ahlert Wolff, took over as company president. A graduate of Lehigh University, Ahlert had previously served as a lieutenant in the U.S. Navy during World War II and had seen action off the coast of France during the D-Day Normandy invasion.

Signature Quality Pools SQPOOLS.COM | 215.588.7046 PA 95250 NJ 13VH07147200

Like his father, Ahlert balanced his work at KWM with a dedication to serving his local community. Of particular interest to him was the development of high-quality health services in the Easton area. For many years, he served on the board of Easton Hospital, where he helped support the growth of its facilities. As the president of the Presbyterian Homes Board, he also helped spearhead the construction of the Kirkland Village senior living complex in Bethlehem, which is now considered to be one of the Valley’s top retirement facilities.

With Ahlert still at the helm, KWM built a new office complex on South Fourth Street in Easton in 1981. Because the downtown was not a popular business site at the time, KWM’s decision to invest in the area was a reaffirmation of the company’s dedication to remaining an intrinsic part of the Easton community. In recognition of this fact, Easton’s Downtown Improvement Group and the Two Rivers Area Chamber of Commerce both later presented KWM with awards of appreciation.

Locally Owned & Operated 36 MARCH 2016

In 1986, Ahlert resigned as president of KWM and took on the role of company chairman. His eldest son, Marshall, stepped up as president, while his younger son, David, became vicepresident. As the third-generation of Wolffs, Marshall and David continue to be actively involved in the community. For many years, Marshall served as Chairman of the Board for the Valley Health Foundation, while David served as Director of the Family YMCA. Both men have also made significant contributions to various civic groups, churches, non-profit agencies, and local and regional organizations that support programs for the less privileged. To ensure their continued support of community activities, the brothers established the Kressler, Wolff & Miller Fund in 1996. Set up through the Lehigh Valley Community Foundation, this fund allows KWM to make grants to various charitable organizations in perpetuity.

Today, KWM’s main office is still located at 40 South Fourth Street in Easton. Satellite locations are in both Stroudsburg and Allentown. For individual policyholders, KWM offers a full range of personal protection, including homeowners, auto, health, life, senior products, and long term care insurance. Small and medium sized businesses can benefit from their liability, property, workers compensation, business auto, and group benefits plans.

As an independent insurance agency, KWM represents many different insurance companies, such as Chubb, Travelers, Farmers, Progressive, Penn National and Philadelphia. This wide breadth of choices allows KWM’s professional advisors to help their clients find the “perfect fit” at the most reasonable costs available.

Feiss | Kichler Lighting | Lutron | Sylvania Schonbek | WAC Lighting | Quoizel Visit our state-of-the-art showroom for all your lighting & fixture needs.

Tour our life-size house equipped with the latest technology.

&

Lighting Showroom

484.241.2737 COOPER-ELECTRIC.COM 2198 Industrial Dr. Bethlehem | M-F 8am-5:00pm Sat 8am-2pm

Like they have for the past 93 years, KWM continues to “serve each client’s needs, and be partners with the community”.

For more information about Kressler, Wolff & Miller or the services they provide, please visit their website at kwminc.com or contact their main office at 40 South Fourth Street, Easton, 610.258.9181.

LEHIGHVALLEYMARKETPLACE.COM

37

38 MARCH 2016

“The” show for home ideas that spark your imagination!

Friday 5 PM - 9 PM Saturday 10 AM - 8 PM Sunday 11 AM - 4 PM

lvba.org/Homeshow/

LEHIGHVALLEYMARKETPLACE.COM

39

HOT TICKET

Hats O FF TO MARCH

WOOL NEWSBOY CAP, $33

from Moravian Book Shop

40 MARCH 2016

BY KELLY CERIMELE PHOTOGRAPHY

BY RYAN HULVAT

( TO THE RIGHT) NEW ERA PHILADELPHIA 76ERS KNIT HAT, $23 AIR JORDAN BUCKET HAT, $40 PINK DOLPHIN HEATHER GREY BEANIE, $32

from Archive

( TO THE LEFT) WOODEN SHIPS DYLAN BEANIE, $45 WOODEN SHIPS NAVY BOW HAT, $38 WOODEN SHIPS ELOISE BRIM HAT, $57

from Sage

OFFICIAL HOME CAP, $28

THREE T HREE BIRD NEST CONFETTI GREY HAT, $25

from

COCA-COLA PARK, ironpigsbaseball.com

from Aquarius

(FROM LEFT TO RIGHT) PENFIELD SEERSUCKER CASPER CAP, $50 HERSCHEL ALBERT COTTON NAVY/RED HAT, $35 PATAGONIA RETRO FITZ ROY LABEL TRADESMITH CAP, $35 VINEYARD VINES WHALE FLAG BASEBALL HAT, $28 PENFIELD BOTANICAL NAVY CASPER CAP, $45

from Assembly88 LEHIGHVALLEYMARKETPLACE.COM

41

HOT TICKET INDEX

Aquarius 27 N 7th St | Allentown 610.841.9801 | shopaquarius.com

Archive 627 Hamilton St | Allentown 610.433.4698 | thearchivepa.com

Assembly88

Designed for you.

OUR STY L E I S YOUR S TYLE.

CUSTOM WINDOW TREATMENTS

& Fine Home Accessories 1110 Trexlertown Road, Trexlertown, PA kuhnsandheller.com 610.481.9005

544 Hamilton St | Allentown 610.433.7625 | assembly88.com

Moravian Book Shop 428 Main St | Bethlehem 610.866.5481 | moravianbookshop.com

Sage 27 N 7th St | Allentown 610.841.9800 | sageboutique.com

LIFE IS TOO SHORT TO DRIVE A BORING CAR.

STOP IN FOR SPECIAL LEASE OFFERS TODAY!

2016 CORVETTE STINGRAY COUPE

Route 191, Nazareth • NoProblemDealer.com

42 MARCH 2016

LEHIGHVALLEYMARKETPLACE.COM

43

B ES T I N

Bridal T H E L AT ES T T RE N D S I N WED D I NG FAS H IO N

BY MARY BETH SCHWARTZ

Your handsome beau proposed to you so romantically on Valentine’s Day. With the glorious rock in place, the wedding preparations went into high gear. One of your ďŹ rst thoughts was wedding fashion. What should you wear on your special day?

How about the groom? What will be popular with the Moms? To help you in the search for the perfect attire, four Lehigh Valley designers offer you their latest trends in wedding day fashion.

Bill Pesce, Head Designer at Alfred Angelo, Inc. in Whitehall, offers his have-to-have-it bridal trends.

1

2

44 MARCH 2016

3

4

1 Blush color “Blushing brides” are not just picking white and ivory anymore. Now they can have a blush wedding gown.

It is feminine, dreamy, and very delicate. This gown is just right for a spring nuptial.

Confidence & Convenience

2 Plunging necklines Brides-to-be are looking for something a little more unique than strapless and sweetheart necklines. They are moving towards plunging V-necks for a dramatically stunning look.

3 Tea length bridal gowns These fun, short, and sweet dresses are sassy and flirty and great for dancing during the reception or destination weddings. You can go ultra feminine with layers of tulle, or opt for classic clean lines. Brides who love shoes and want to show off their stunning heels will especially love these sassy short gowns.

We proudly offer you both...

HANDS ON BANKING 610.797.74 4 0 • Pe o p l e F i r s t C U.o r g

4 Gowns with sleeves Brides can bring on the wow factor with full-length and three-quarter lace sleeves. This style is perfect for brides who are getting married in a house of worship and are required to cover their arms. It is Old World meets new again. Brides also like this type of gown for a fall or winter wedding.

A l l e n tow n • B e t h l e h e m • N a z a r e t h • Tr e x l e r tow n • W h i te h a l l Federally Insured by the NCUA

EX EXPERIENCE THE E MA MADNESS ADNESS AT T

PHOTOS PROVIDED BY ALFRED ANGELO, INC.

C TER CEN TER TE R VA V LLEY LLE L Y 610 6110 10.28 .282.4 .28 2.4 4600 600 | ALLE L NTO TO OW WN 61 610.4 610.4 403.

03 3.460 4600 4600 COPPER COP C PER E HEA ER HEADGR DGR RILL ILLE.C E.COM E.C M

LEHIGHVALLEYMARKETPLACE.COM

45

1

2

3

4

7

5

46 MARCH 2016

6

8

Best in Bridal

3

1 Stylish Accessories

Just for the Bride

Sashes and belts are very popular for brides who want to accentuate their waist, as well as add sparkle and color to the dress. There are many options to choose from including floral, crystal, pearl embellishments; solid colored ribbons; satin, grosgrain, organza finishes. Sash sliders are perfect additions to add a little extra sparkle to a solid ribbon.

Designers at David’s Bridal see softer fabrics on tulle and lace styles. You’ll be seeing more off-theshoulder necklines. The embellishments can range from 3D floral designs to detailing with crystals.

There also will be more coverage, including long sleeves and necklines.

2

4

Bridesmaids

The Moms

Top trending colors are neutrals, wine tones, and shades of blue. For 2016, Pantone announced their colors of the year are Rose Quartz and Serenity (cool tranquil blue), which are extremely complementary for bridal parties. Popular trends this season are metallics and ombre bridal parties. Bridal parties will continue to mix shades of a color or mix different colors like pastels and metallic.

The mothers-of-the-bride and groom have to look their best on the wedding day as well. Long length is by far the biggest trend with eggplant, navy, champagne, and silver being the most popular colors. In terms of sleeves, Mermaid styles are trending, especially lace styles with godets, which give a more flared look. Stretch taffeta is new for the season. This is a great fabric because it is comfortable, forgiving, and formal.

5

6

7

8

Eugenia Couture, Ltd. Barbara J. Kavchok, Owner/Designer at Eugenia Couture, Ltd. creates gowns right in Bethlehem that are sent to bridal stores all over the world. According to Kavchok, 2016 bridal will see crop tops and flouncy sleeves and skirts. Lace is still very popular, but newer lace patterns and less all over lace gowns are in. Pearls of different sizes also are making a comeback. The overall look this season is soft and flowing classic style with a twist of edge.

The design team at David’s Bridal, Whitehall reveals their trends for the upcoming season.

PHOTOS 1-4 PROVIDED BY DAVID’S BRIDAL PHOTOS 5-8 PROVIDED BY EUGENIA COUTURE, LTD.

LEHIGHVALLEYMARKETPLACE.COM

47

2

3

1

7

48 MARCH 2016

4

6

5

Best in Bridal

Joseph Abboud, Chief Creative Director, Men’s Wearhouse, Inc., offers his fashion trends.

This year there will be lots of matching with colors, along with three-piece suits. More men are choosing to make a statement with colorful and quirky socks. A recent craze is the fabric flower lapel pin. It eliminates the hassle of traditional flowers. Some of the top sells at Men’s Wearhouse, Inc. are the Calvin Klein notch lapel tux, Black by Vera Wang tux, and the navy tuxedo

by Joseph Abboud.

www.statetheatre.org/rental or 610-258-7766 x235

With the gown trends highlighting open backs, illusion sleeves, lace, champagne tones, and mermaid/ trumpet, silhouette accessories such as cathedrals and lace placement veils, statement earrings, and bracelets are the perfect way to complete her wedding day style.

UPCOMING SHOWS

Red Hot Chilli Pipers I Mar. 11 Once The Musical I Apr. 12 Dancing With The Lehigh Valley Stars I Apr. 21

www.statetheatre.org

1

2

3

4

5

6

7

Top Styles

Patterned Bowties

Studs

Pocket Silks

Colorful Socks

Cuff Links

Fabric LaPel Pins

PHOTOS PROVIDED BY MEN’S WEARHOUSE, INC.

LEHIGHVALLEYMARKETPLACE.COM

49

Cheryl Hochberg LOCAL COLOR

WRITTEN BY CEZANNE COLVIN

50 MARCH 2016

“Making art is a career and a college major for people who can’t stand the thought of doing anything else,” Cheryl Hochberg.

If anyone should know, it’s her. Hochberg is a painter, mixedmedia artist, and the chair of the fine arts department at Kutztown University, a position she has held for the last nine years. She earned her BFA from the Tyler School of Art in Philadelphia, her MFA from the University of WisconsinMadison, and she recently had a solo exhibition at the Allentown Art Museum in 2014.

A quick look at her body of work from the last decade might leave you thinking that her subject matter is purely animals.

After all, “Mean Sun Kitty” is a pastel and gold leaf landscape featuring the head of a clearly annoyed cat in the middle of a glowing sun; “Pushmepullyou” is a cutout of pastel and painted fabric on foam board of an ostrich sprouting human legs and arms that face in the opposite direction; and “Winged Bull” is oil and mixed media on panel and foam board displaying a massive 7.5x8’ bull with feathered wings exploding out of his back.

Just animals, though, is only one perspective of the Kutztown-based artist’s provocative earth-toned creations. When you listen to her talk about her work, you begin to understand the deeper contemplations hidden within the canvas.

“I think of it as not being about animals, actually,” Hochberg says. “I think of it as being about people. Animals interest me because they seem so understandable in certain ways – like, ‘Oh, that animal is really curious or angry’ – and we associate these animals with human characteristics. Other times, you can’t understand them at all, just like people. I explore the possibilities and impossibilities of having mutual understanding – it’s about understanding and not understanding each other.”

Before she creates these pieces, she immerses herself in their environments as part of her creative process. “I spend a lot of time with my subjects, even if I’m working with landscapes,” she says. “I take a lot of photographs. Photography is how I sketch and plan.”

LEHIGHVALLEYMARKETPLACE.COM

51

When you look at one of Hochberg’s pieces, anywhere from one to three months of work is usually behind it. She prefers to dabble in a variety of media, never allowing herself to stay stagnant with one technique or tool for too long. Beyond oil paint, she plays with woodcutting to metal leafing and animal fur to twine – she’ll try anything that will get her the effect that she’s after.

Perhaps her willingness to experiment was ignited in part by what she identifies as the most pivotal point in her career: collaboratively working on a sculpture project 10 years ago. While many creative types tend to prefer complete control over their work, Hochberg admits that collaboration can be just as important. “I learned to take risks and to allow my sense of humor to come through,” she says. “It really served me well in the long run, and all those things I did collaboratively I ended up bringing into my own work. It rejuvenated it in a lot of ways.”

There is, however, one medium she can live without. “I really, really hate acrylic,” Hochberg says. “It dries too fast and it doesn’t dry the same darkness and lightness as when you mix it up. I just find it extremely unpleasant.”

52 MARCH 2016

“Art is very entrepreneurial.

It’s not something where you just get a job and have a salary. You have to be a leader, a self-starter, a go-getter.”

– Cheryl Hochberg

Cheryl Hochberg

Experience Makes a Difference.

Her only struggle with art, other than those pesky acrylics, is finding the time to do it. While she’s lucky – or perhaps inspired – enough to have never dealt with creative block, a busy life doesn’t always complement a creative one. “The problem isn’t getting [to the studio] and not knowing what to do,” Hochberg says. “The problem is getting there. My job is demanding and life is demanding, but I still try to get in every day.”

Comprehensive skilled nursing and rehabilitation services

Indeed, she has been busy: she has two children in college, she’s a faculty advisor for Eckhaus Gallery in Kutztown, she’s on the board of FUSE Art Infrastructure in Allentown, and she has showcased her work in over 50 shows across the United States. Oh, yeah: she has also spent the last 25 years as a professor at Kutztown University, and she feels a warm sense of pride for her students. “I like making art education work for the students,” she says. “I’m so proud of the things our alumni do. They’re doing amazing things, and it’s really satisfying to me.

I love that.”

ManorCare Health Services - Easton 610.250.0150

As a former art student and current professional art educator, she offers this bit of insight to hopeful young artists: “Art is very entrepreneurial. It’s not something where you just get a job and have a salary. You have to be a leader, a self-starter, a go-getter. So many of our students [at Kutztown] go on and have really great lives in the arts.”

As far as Hochberg’s future in the arts, she intends to keep making art and having shows. “I’d like to continue to collaborate with other creative people,” Hochberg says. “That always refreshes my work.”

ManorCare Health Services - Allentown 610.776.7522 ManorCare Health Services - Bethlehem Campus 610.865.6077

ManorCare Health Services - West Allen 610.432.4351 Old Orchard Health Care Center 610.330.9030 manorcare.com

In addition to collaborating with others to refresh her work, she says that just working or being in a new location can spark a new idea. This May, she’ll have a show at Salisbury University in Maryland.

One thing is for sure, and it seems to be a commonly shared belief that unites the creative community: a life without art would be impossible for this artist. “There is no alternative,” she says. “I couldn’t do anything else.”

To see more of her work, visit cherylagulnick.com.

LEHIGHVALLEYMARKETPLACE.COM

53

BECAUSE YOU LIVE HERE

Mack Trucks I S T O RY O F A H

WRITTEN BY LIZ REPH PHOTOGRAPHY PROVIDED BY MACK TRUCK MUSEUM

54 MARCH 2016

For more than a century, Mack Trucks has been known as one of America’s top manufactures of heavy-duty vehicles. The phrase “Built like a Mack Truck” is part of the American lexicon, while their bulldog symbol is instantly recognizable to millions of people around the globe. Thanks to blockbuster films like Michael Bay’s Transformers: Dark of the Moon, in which lead character Megatron transforms into a military grade Mack truck, and Disney’s animated Cars series, which features a semi-trailer truck named “Mack”, they have even transcended into the world of pop culture.

But for those of us living in the Lehigh Valley, Mack Trucks is more than just an iconic worldwide brand. With its main assembly plant located in Lower Macungie Township, it is part of our local heritage, and has directly impacted the lives of generations of our residents.

The Birth of Mack Trucks What would eventually become one of the greatest truck manufacturing companies in the United States, Mack Trucks got its start in 1890, when 26-year-old John “Jack” Mack took a job at a carriage building company in Brooklyn, New York, called Fallesen & Berry. Joined by his younger brother, Gus, the Mack brothers purchased the company three years later.

Within a year, they were joined by a third brother, William, who had previously been operating a wagon building company in Scranton.

[Mack Trucks] is part of our local heritage, and has directly impacted the lives of generations of our residents.

Pleased with its product, the tourism company ordered a second bus in 1901. With their company now firmed established as an automotive manufacturer, the brothers incorporated in 1902 – and the Mack Brothers Company was officially born.

Move to the Lehigh Valley As the Mack Brothers Company steadily grew, the need for additional manufacturing and assembly space became apparent. To meet their expanding needs, the brothers decided in 1905 to open a second production facility in an old foundry on the south side of Allentown, Pennsylvania. A fourth brother, named Joseph, was already living in the area and joined them as a stockholder.

The year Mack Brothers moved to Allentown, the company built 51 vehicles – a tremendous jump in production. While the majority of their products were buses, the company also built two types of delivery style trucks.

Although the corporate headquarters remained in New York, the Mack brothers closed their Brooklyn plant in 1907, and consolidated all production at the Allentown facility. Over the next several years, the company continued to expand into a variety of heavy vehicles. Their motto, adopted in 1907, reflected what Mack trucks were best known for: “Simplicity, Strength, Durability, and Plenty of Reserve Power”.

With the three Mack brothers now at the helm, they began to shift their focus from carriage building to wagon construction, while also experimenting with new steam and electric powered motors. In 1900, the brothers got their first big break when a tourism company out of Prospect Park in Brooklyn contracted them to build a sightseeing bus. This bus, which Rise to National Prominence carried 15 to 20 passengers and was powered by an engine By 1911, the Allentown factory had grown to employ approxidesigned entirely by the brothers, became the first vehicle to mately 700 people. That same year, the company also began a bear the “Mack” nameplate. series of mergers that would ultimately help transform it into

LEHIGHVALLEYMARKETPLACE.COM

55

Mack Trucks one of the best-known truck manufacturers in the United States.

The first of these changes occurred in 1911, when the Mack Brothers Company merged with the Sauer Motor Company to form the International Motor Company, known as IMC. A year later, IMC was joined by the Hewitt Motor Company, which brought with it engineers Edward R. Hewitt and Alfred Masury.

At the outbreak of World War I, the British government purchased 150 Mack ACs to transport troops, food, and supplies in France. Their performance on the battlefield was so impressive that the British gave them the nickname “Bulldog Macks”. When America entered the war the following year, the U.S. military adopted the Mack AC as the army’s standard 5-ton truck. In total, just under 4,500 Mack ACs were used in the war effort.

Sleeping beauty.

Promenade Shops at Saucon Valley 484.223.3301 gailgrayhome.com

Handcrafted & Locally Sourced Breakfast & Lunch 1342 Chelsea Ave. Bethlehem 610.866.1660 t jumbars.com

56 MARCH 2016

In the years following the war, the Bulldog nickname stuck with the company, and in 1922 Mack adopted it as its official corporate symbol. Ten years later, Alfred Masury crafted the first Bulldog hood ornament – creating what would become one of the automotive industry’s most recognizable corporate emblems.

Although somewhat stymied by the Great Depression, Mack continued to expand its line throughout the 1930s.

Perhaps its most significant achievement was the introduction of its own diesel engine in the summer of 1938.

As the first independent truck manufacturer to produce such an engine, this was a significant contribution in helping the heavy-truck industry shift towards the efficiency of diesel power.

As with most all industry in the United States, the outbreak of World

War II prompted Mack to shift into wartime production mode. Civilian truck manufacturing was temporarily suspended so the company could focus on meeting the needs of the fighting man – which it did by producing 26,000 six-wheel trucks, 4,500 five-ton four-wheel trucks, and 4,600 powertrains for M3 Stewart and M4 Sherman tanks. Part of the Allentown plant was even temporarily taken over by the government and used for the production of Vultee aircraft.

While Mack trucks supported troops stationed around the world, they also played a pivotal role at home by helping transport wartime goods and supplies. In one of their most impressive moves, two Mack trucks hauled the body of a DC-3 transport aircraft from Houston to Dallas in May 1943.

Driving a distance of 340 miles, it was reported to be the largest and widest load transported over state highways at the time.

foor a great time

smithbrostents.com 610.433.6703

The 1950s marked a period of significant growth, fueled in part by the establishment of the United States’ interstate highway system. Signed into effect by Congress as the Federal Aid Highway Act of 1956, the act authorized the construction of a 41,000mile network of interstate highways that would connect all 48 contiguous states. In part because of this initiative, gross sales of Mack trucks soared to a quarter of a billion dollars in 1956, with a net profit of more than $12 million. In 1959, net profits again reached a new high of $15.8 million.

In 1965, after decades of continued growth, Mack announced that its corporate headquarters would move to Allentown in order to be closer to the main assembly plant. Construction of a new Mack World Headquarters LEHIGHVALLEYMARKETPLACE.COM

57

Mack Trucks GOOD BURGERS AND EVERYTHING IN BETWEEN [ MOST ENTREES NOW UNDER $20 ]

building began, and on April 28, 1970, it officially opened. Five years later, a new Engineering Development and Test Center also opened in Allentown.

This 65-acre facility was capable of taking new vehicles and components through all phases of design and analysis, and included a test track as well as a state-of-the-art chamber for measuring engine and mechanical noise.

A year later, another assembly plant also opened in nearby Macungie.

In addition to vast growth, the 1970s also brought about one of the most important changes in Mack’s corporate structure. In 1979 the company entered into an agreement with French manufacturer Renault. This allowed Renault to purchase a 10% equity interest in Mack, while also making Mack the North American distributor of its medium-duty diesel trucks. Later, this agreement would prove crucial in helping Mack to weather some of its most challenging years.

An Era of Turbulence and Change

LARGEST TAP SELECTION IN EASTON • FARM-TO-TABLE LOCAL PRODUCE ENTERTAINMENT 3 NIGHTS/WEEK CENTRE SQ, EASTON • 610.253.9949 • PEARLYBAKERS.NET

Our style is your style.

CUSTOM WINDOW TREATMENTS

& Fine Home Accessories

1110 Trexlertown Rd, Trexlertown, PA kuhnsandheller.com 610.481.9005

58 MARCH 2016

The 1980s opened as one of the most turbulent decades in the company’s history. For the first three years, Mack posted consecutive losses in the tens of millions. Although the company briefly returned to profitability in 1984, the losses were indicative of a general downturn that would continue to affect the industry for years to come.

In January 1986, after posting a net loss of nearly $65 million for the third quarter of the previous year, Mack announced that it would close its Allentown plant. Four years later, in 1990, Mack became a wholly-owned subsidiary of Renault. As Mack was still facing serious financial challenges at the time, this led to an aggressive restructuring campaign that involved

Did you know indoor air can be two to ďŹ ve times more polluted than outdoor air?

Purify & optimize your air quality with the proper working HVAC system and keep your superhero soaring.

Allentown | 610-628-3029 CallWerley.com LEHIGHVALLEYMARKETPLACE.COM

59

Mack Trucks closing several more manufacturing and assembly locations. These changes eventually helped the company returned to profitability in 1994.

By the end of 1998, Mack recorded six straight years of market growth – becoming the only U.S. heavy-duty truck manufacturer to do so at the time.

Mack Trucks in the 21st Century The dawn of the 21st Century brought yet another major change in Mack’s corporate structure. In 2000, as Mack celebrated its 100th anniversary, Swedish manufacturer AB Volvo acquired the company – a move that led to many major changes in the Lehigh Valley.

Discover better health behind your smile.

Friendly, thorough, quality service that goes beyond your dental needs to improve your overall quality of life.

In 2009, Mack’s corporate headquarters, along with all the operations that had been performed in the Engineering Development and Test Center facility, moved to Volvo’s campus in Greensboro, North Carolina. Mack production was also consolidated in the Macungie plant – marking the first time in 80 years that all Mack vehicles were built in one location. The following year, the old development and test center building was transformed into the Mack Customer Center. This facility now boasts a large corporate showroom, the expansive Mack Museum, and regional offices.

CML

Christina Lawrence, DMD General Dentist & Family Dentistry 610.395.4400 | CM LawrenceDmd.com 4132 W. Tilghman Street, Allentown

60 MARCH 2016

Today, every Mack truck built for the North American market is assembled at the plant in Lower Macungie Township. The company is also the township’s largest employer, providing just fewer than 1,900 jobs. Although it was recently announced the facility may begin a series of cutbacks due to a projected slowdown in demand in 2016, it seems safe to say that, as they have for more than 115 years, Mack trucks will continue to endure well into the future.

TRUST YOUR NEST TO THE BEST. WINTER ROOF DAMAGE? CALL TODAY FOR AN ESTIMATE.

Holencik EXTERIORS ROOFING & GUTTERS HOLENCIK.COM | 610.262.0919 3$ ¬3$

LEHIGHVALLEYMARKETPLACE.COM

61

BE WELL

Care:

ECT PRIMARY DIR

Don’t Miss Our Biggest Sale of the Season!

WHAT YOU NEED TO KNOW WRITTEN BY FREDERICK JERANT

RCN Internet Do the things you love at the speed you need — simultaneously video chat, watch sports and more with the Internet voted best overall in 2015 by PC Mag readers.

Digital TV Watch your favorite shows, sports, news and more at home and on-the-go with RCN2GO. Plus access thousands of FREE shows and movies whenever you want with RCN On Demand.

800.RING.RCN rcn.com All names, logos, images and service marks are property of their respective owners. Visit rcn.com for terms and conditions. The Netflix ratings reflect the average speed for all Netflix streams from October 2014. Internet access is required to access Netflix. Customer must have a Netflix-ready device. Netflix streaming membership required. © 2016 YouTube, LLC. RCN was YouTube HD Verified on 8/13/2014. Reprinted from pcmag. com with permission. © 2016 Ziff Davis, Inc. All Rights Reserved. Readers’ Choice logo is a trademark of Ziff Davis, Inc. used under license. © 2016 RCN Telecom Services (Lehigh), LLC. All rights reserved.

Changes in modern medicine usually bring with them a sense of leaping progress, of conquering new frontiers.

But an emerging trend in physician practice, called Direct Primary Care (DPC), actually strives to improve patient care by patterning itself on a business model that dates from the last century.

our love for food & wine is never waning.

Sette Luna originated with the hunters and the farmers, the Palmers and the Kishes, and this thing called food.

The thrill of the hunt. The labor of love. Revelry. Celebration.

SEVENTH MOON. LUCKY 7.

62 MARCH 2016

DOWNTOWN EASTON • SETTELUNA.COM

You see, prior to the 1940s, most Americans paid their medical bills directly – whether to a doctor or a hospital. But as employer-based medical insurance became more common, paying those bills became much more complex: co-pays, deductibles, exclusions of service, pre-authorizations, and so on, and so on.

POWERFUL. TOUGH. SMART. 610.434.3877 • Allentown • HowardRefrigeration-AC.com COMMERICAL SALES & SERVICE

Today, most primary care practices (also known as “fee for service”, or FFS) spend an inordinate amount of time dealing with insurance companies.

And those insurance carriers provide relatively low compensation rates to the physicians. Couple that with a practice’s ongoing office expenses and you’ll understand why doctors need to see as many patients as possible in a day.

only a limited number of patients, and no insurance payments of any kind, direct primary care doctors are free to spend more time with each patient, offer more transparency and substantially reduce office overhead.

A sports coach might call it “addition by subtraction.”

On average, an in-office session lasts just seven minutes per patient! And those abbreviated visits inhibit doctor/ patient communications - an important tool for treatment.

There were about 4,400 Direct Primary Care physicians nationwide in 2014, up from fewer than 150 in 2005. In the Lehigh Valley, there’s just one: Dr. Kimberly Legg Corba, D.O. owner of Green Hills Direct Family Care in Allentown (formerly Green Hills Family Health Care, which was also owned by Dr. Corba.)

The Direct Primary Care model turns that concept on its head. By accepting

Dr. Corba helped me get a grip on some of the major similarities – and differences – between the two models.

LEHIGHVALLEYMARKETPLACE.COM

63

FO C ES R A ALL TI FR MA E TE E !

RESTORE & PROTECT revive OLD PAVERS & SEAL TO PREVENT FUTURE WEAR & TEAR

Direct Primary On the surface, direct primary care practices resemble those with the traditional approach. You still make appointments, and show up at the office for typical treatments – annual wellness exams, women’s healthcare, newborn and pediatric care, wellness education, chronic disease management, and the other services that are part of family medicine.

But there are plenty of differences.

No insurance needed – or accepted 888-992-9001 THEPAVERSAVERS.COM HIC #PA078589

The biggest difference, of course, is the payment system. DPC practices don’t accept medical insurance; instead, their patient panel is strictly limited (more on that aspect in a bit) and each person pays a flat monthly fee that covers most routine care.

Any charges for other services, such as prescriptions, radiology and other external lab work, as well as splints, crutches and similar supplies, are discussed up front – so there are no surprises later. And if a specialist is necessary, you’re free to pick whomever you choose. Insurance companies are not involved, so there’s no such thing as “out of network.”

“And because you pay the DPC practice directly,” Corba said, “You can eliminate pre-authorizations, claim denials, or trying to decipher a long, complicated billing statement.”

(One important caution: membership in a DPC practice covers only that practice and its services. It’s always wise to have a high-deductible health insurance policy that will cover you and your family for hospital stays, major surgeries and other big-ticket items.)

64 MARCH 2016

Longer visits In insurance-driven practices, faceto-face contact lasts an average of seven minutes. That’s not always long enough to fully describe your symptoms, or to review treatment options.

Imagine managing several conditions – and trying to adequately discuss all of them in 420 seconds!

Spring Into Your Customized Paradise

On the other hand, in the DPC model, “You get more time with the doctor,” Corba said, “and that means you can ask questions, discuss options and build an actual relationship. And that lets us better understand patients’ needs and concerns.”

Better efficiency Eliminating insurance also helps a DPC office operate more efficiently.

And that’s not surprising.

Many practices can spend 30% or more of their time and money just collecting insurance payments. Some of those payments have decreased in recent years – which require physicians to see even more patients to maintain income levels, which leads to higher overhead expenses. designerawnings.net 610.433.7515

Why does the process require so much time and effort? As an example, Corba cites her own office. Every insurer has its own reporting programs and protocols, and there’s very little overlap among them. In order to comply with those varying requirements (and thus get paid promptly), she and her staff had to develop a separate – and quite different – reporting system for every insurance carrier Green Hills accepted.

Today, those activities are gone.

Green Hills operates with a very lean staff – not even an answering service – and Corba said her overhead has been reduced by about 15%.

† See Sunesta.com for details. *Cannot be combined with any other offers. Offer subject to change without notice. Void where prohibited. Valid on new purchases of the Sunesta™, The Sunstyle™, and The Sunlight™ only. Must be presented at time of estimate.Upgrades include SmartTilt™, SmartCase™, SmartHood™, and SmartDrop™. Motor up to $936 value. Offer expires 04/06/2016

Smaller patient base Traditional FFS practices rely on volume to generate income; it’s one key reason that a typical doctor maintains a base of several thousand patients, and often double- and triple-books appointments (remember, it’s all based on volume).

But direct primary care offices are self-limiting; that is, each will accept just a certain number of patients. When the patient panel is filled, that’s it.

Members are assessed a monthly fee, usually in the $50 - $80 range. For that investment, members are entitled to see the doctor many times each month, without a single co-pay.

(And if you’re a parent with a couple of sick kids, those individual out-of-pockets can pile up pretty quickly.)

LEHIGHVALLEYMARKETPLACE.COM

65

Direct Primary “The doctor will see you TODAY!�

OUR WORK IS OUR PASSION. WE INVITE YOU TO REAP THE BENEFITS.

HARD AT PLAY

;USTOM

Have you ever wakened feeling like death warmed over? Only to ďŹ nd that your family doctor was booked solid until a week from next Tuesday?

If you had called a DPC practice, your chances of being seen the same day would have been much higher. Because of the limited patient panel, DPC doctors’ daily schedules aren’t crammed to bursting, which gives them more exibility.

;9BINETRY

1776 NAAZA ZARE R THH PK, BETTHL RE HLEH EHEM EH EM EM .)(&//-1 -1&11+) +)) KL KLGG>9F G>9F9C&;GE

â€œâ€Ś in the DPC model you get more time with the doctor, and that means you can ask questions, discuss options and build an actual relationship.â€?

PA #2772 277200

– Kimberly Legg Corba, D.O.

ÂŽ A SUBLIME DINING EXPERIENCE Join us for Easter Dinner. Now Taking Reservations.

SAVORYGRILLE.COM | Join Our Mailing List & Enter To Win a $50 Gift Card Reservations Recommended | 2934 Seisholtzville Rd | Macungie | 610.845.2010

66 MARCH 2016

“Traditional fee-for-service practices will always try to accommodate you as quickly as possible, but the meeting the demands of a large patient panel means they can’t always squeeze you in,� Corba said.

BODY BY Direct primary care practices also tend to support “technology visits” – text messaging, email, Skype, FaceTime or other remote services. It’s useful when you have a simple question or need to provide a personal update, even on weekends and holidays. And at Green Hills, all of those messages go directly to Corba; the practice has no answering service, and there’s no “on call” physician.

Get Ready for Summer!

Don’t Miss Our

FREE COOLSCULPTING SEMINAR

Center Valley • March 22 • 4-8pm RSVP today!

25%OFF

It’s catching on Is direct primary care perfect for everyone? Of course not. But it does offer a practical alternative to the traditional fee-for-service medical practice, and the concept is gaining traction throughout the country.

The state of New Jersey will launch a pilot program this year, open to 800,000 state employees. The hybrid plan lets enrollees choose their preferred DPC practice for routine preventive and primary care services, with additional specialized coverage coming from within Aetna’s and Horizon’s networks.

And, according to Mark Blum, the executive director of America’s Agenda – an advocacy group that helped develop the Jersey program – that concept has sparked the interest of California, Texas, Pennsylvania and Nebraska.

Want to learn more about direct primary care? Here are some informative websites: Direct Primary Care dpcare.org

Limited Limite Lim itedd Time Time Offer Offer

NON-SURGICAL FAT REDUCTION BEFORE

AFTER

UNRETOUCHED YOUNG MEDICAL SPA COOLSCULPTING PHOTOS

• MUFFIN TOP • ABDOMEN • LOVE HANDLES

• DOUBLE CHIN • INNER & OUTER THIGHS

SMARTLIPO ™ • CELLULAZE ™ • BRAZILIAN BUTT LIFT • NATURAL BREAST AUGMENTATION • COOLSCULPTING ® VELASHAPE ™ • YOUNG HCG DIET • BOTOX ® • DYSPORT ® • DERMAL FILLERS • MICROPEN ™ • PRP PAIN FREE LASER HAIR REMOVAL • FRACTIONAL LASER RESURFACING • KYBELLA ™ • THERMIVA ™ & MUCH MORE!

Call for your Freeze Consultation

| YoungMedicalSpa.com

4025 West Hopewell Road, Center Valley

635 North Broad Street, Lansdale

610.798.SKIN (7546)

215.DOC.SKIN (362.7546)

*Special promotion may not be combined with any other offers or specials. Must mention this ad to receive special. Individual results vary. Other restrictions may apply. Cannot be applied to already booked procedures.

Pay Flat Fees to Doctors with Direct Primary Care kiplinger.com/article/retirement/T037-C000-S004-pay-flat-fees-to-doctors-with-directprimary-care.html#rufQpjaTS4zo2f2w.99 The Doctor Will See You – But Not Your Insurance aarp.org/health/health-insurance/info-08-2013/direct-primary-care.html Green Hills Direct Family Care greenhillsdirectfamilycare.com

LEHIGHVALLEYMARKETPLACE.COM

67

68 MARCH 2016

snapshot

smartphone PHOTOGRAPHY RA TIPS

Smartphone cameras are getting better every year, but some things never change… like how to capture the moments you want to remember forever. Follow these camera phone tips to catch memories that will last a lifetime.

TURN THE PHONE SIDEWAYS

GET CLOSER

Use landscape orientation when taking photos to capture more in the picture, especially when shooting group shots or if you want to capture the background in the picture. Holding your phone horizontally will also create photos that look better when viewed on a widescreen computer or television.

Fill the whole frame up with your subjects, even going so far as to cropping faces out for a more artistic look. Going in closer also means you can capture more facial detail, such as light freckling, a charming dimple or soft pale blues of the iris.

BACKUP YOUR PHOTOS

EXPERIMENT

A lost phone, or one turn through the washing machine, can wipe out months – even years – of precious photos, and there’s often nothing that can be done to retrieve them. So backup your phone (and photos) as soon as possible to preserve the shots you’ve taken.

Shoot many shots and try different modes and composition. Camera phones are particularly good for experimenting with new angles and perspectives – shoot from down low, up high, close up (you get the picture) and you’ll end up with interesting and fun shots.

Snapshot is brought to you by

LEHIGHVALLEYMARKETPLACE.COM

69

snapshot

If you have a photo you’d like to share, simply visit our Facebook page facebook.com/lehighvalleymarketplace and click the Snapshot tab. Our only requirement is all submitted photos must be taken within the Lehigh Valley.

By submitting your photo you give Lehigh Valley Marketplace permission to publish it in print and digital forms.

Clockwise: Teresa Pekarik, Macungie. Erica Jones, Easton. Cheech Wagner, Allentown.

70 MARCH 2016

96% of Diocesan Catholic School Graduates go to College!

Up to $3,000 in Tuition Transfer Grants Available!

Academic Success. Catholic Values. allentowndiocese.org

i n i k i b eason slmost here!

IS a

$ 5OO

Off

Any Liposuction or Vanquish Fat Reduction Exp 5.15.16

CALENDAR

Thursday, March 10 STOMP Zoellner Arts Center at Lehigh University 420 E Packer Ave Bethlehem 7:30 p.m. zoellnerartscenter.org

Disney on Ice (runs through Sunday, March 13) PPL Center 701 Hamilton St Bethlehem Times vary pplcenter.com

Friday, March 11

The Newest Fat Reduction Technology Painless • No-Touch • No Down-Time

Liposuction Painless • Safe • Precise Gentle, AquaShape® Water Technology

Enhancements Facial Plastic Surgery & Laser Specialists

Dr. Scott Sackman - Dual Board Certified Facial Plastic Surgeon

EnhancementDoctor.com | 610.250.1933

Lehigh Valley Flower Show (runs through March 13) Allentown Fairgrounds – Ag-Hall 302 N 17th St Allentown Times vary Lehighvalleyflowershow.com

Blast Furnace Blues (runs through March 13) ArtsQuest Center at SteelStacks Bethlehem Times vary steelstacks.org

LEHIGHVALLEYGOODTASTE.COM FREE COPIES CAN BE PICKED UP AT: Moravian Book Shop 428 Main St. • Bethlehem Dan’s Camera City 1439 W. Fairmont St. • Allentown Embassy Bank 100 Gateway Dr. • Bethlehem

72 MARCH 2016

Saturday, March 12 Animal Grossology (runs through September) DaVinci Science Center 3145 Hamilton Blvd Bypass Allentown

10 a.m. - 5 p.m. daily davincisciencecenter.org

Thursday, March 17 Burning Bridget Cleary ArtsQuest Center at SteelStacks 101 Founders Way Bethlehem 7:30 p.m. steelstacks.org

Friday, March 18

Happy Hour

the he best b place in the Lehigh Valley

everyday

enROLL for

Rewards

join us everyday at noon (484) 664-7109 // www.fiestaoleonline.com 1808 MacArthur Rd., Whitehall, PA 18052

#Mytequilahouse @Mytequilahouse

Easton Public Market - GRAND OPENING 325 Northampton St Easton See website for hours 610.330.9942 eastonpublicmarket.com

This Light of Ours: Activist Photographers of the Civil Rights Movement (runs through May 15) Allentown Art Museum 31 N Fifth St Allentown Times vary allentownartmuseum.org

Saturday, March 19

Seamless Integration Financial Services customized to fit your business & individual needs

:LWK D FKDPHOHRQÄĽOLNH DWWLWXGH ZH DGDSW WKH ZD\ ZH ZRUN WR EHVW ILW \RXU QHHGV

X-trifecta Winter Triathlon Bear Creek Mountain Resort 101 Doe Mountain Ln Macungie 10:00 a.m. x-trifecta.com/bear-creek

Payroll • Taxes • Accounting • Consulting

37%&6(59,&(6 &20

1.844.853.2294

LEHIGHVALLEYMARKETPLACE.COM

73

ȃ ȱ Ĵ ȱ ȱ ȱȱ ȱ ȱ ȱ £ ȱ ǯȱ ȱȱ ȱ ȱ ǯȄ

CALENDAR

Saturday, March 19

The possibilities are endless, so our designers start with an in-depth survey of your likes and dislikes … your family’s lifestyle … and your wish list. Then we design a custom room that matches who you are and how you live. Come visit our showroom, and see for yourself.

The Great Allentown Brew Works Cask Beer Festival Allentown Brew Works 812 Hamilton St Allentown 4 p.m. beerfests.com/events/the-great-allentown-brew-works-cask-beer-festival/

What’s your kitchen saying? morrisblack.com | 610-264-2700

Moscow Festival Ballet: Giselle

Physicians

Weight Control Dr. William J. Strowhouer Medical Director

Proudly offering the revolutionary

Strawberry Laser Lipo at our Allentown and Media offices.

Less expensive and invasive than Cool Sculpting, Strawberry Laser Lipo offers faster results with no bruising or pain.

Zoellner Arts Center 420 E Packer Ave Bethlehem 7 p.m. zoellnerartscenter.org

Carrie Underwood PPL Center 701 Hamilton St Allentown 7 p.m. pplcenter.com

Sunday, March 20

We guarentee 1-3” lost after your first 20 minute treatment!

50% OFF Initial Treatment Before

After

Before

After

Pottstown King of Prussia Media Allentown Bristol Lansdale Kennett Square

www.pwconline.com 74 MARCH 2016

1.800.792.3161

8th Annual West End St. Patrick’s Day 5K and Parade West End Allentown

ZIONSVILLE

ANTIQUE MALL 7567 Chestnut St • Rte 100 • Zionsville PA 610.965.3292 • zionsvilleantiques.com Open 6 days/wk • Closed Wed.

5K begins at 12:45, Parade begins at 2 p.m. westendstpats5k.com

Community Music School Student Recital

Vint age Pan Carr y-On Am Bag

Miller Symphony Hall 23 N Sixth St Allentown 3 p.m. cmslv.org

Friday, March 25 Eaglemania ArtsQuest Center at SteelStacks 101 Founders Way Bethlehem Doors open and dinner at 6 p.m., Show at 7:30 p.m. steelstacks.org

vintage style the sky’s the limit!

Saturday, March 26 Music from West Africa and beyond with Sean Gaskell Allentown Public Library 1210 Hamilton St Allentown 2 p.m. allentownpl.org

Tuesday, March 29 Sleeping Beauty (runs through May 5) The Labuda Center DeSales University 2755 Station Ave Center Valley Times vary desales.edu

Tradescantia virginiana (Spider-Lily, Spiderwort, Lady’s Tears) Enjoy the Benefits of This Native Plant Attract pollinators • Long blooming Promote clean air • Low maintenance

Native Plants 610.395.2570 | 2415 Rt. 100, Orefield EdgeOfTheWoodsNursery.com

LEHIGHVALLEYMARKETPLACE.COM

75

love of learning

IGNITE A T H AT W I L L L A S T A L I F E T I M E

LEARN MORE ABOUT HOW A MORAVIAN ACADEMY EDUCATION CAN BENEFIT YOUR CHILD > Dedicated and caring faculty > One-to-one technology programs > Extraordinary offerings in STEAM programs, global languages, fine and performing arts

MORAVIAN ACADEMY B E T H L E H E M , PA | P R I M E R T H R O U G H G R A D E 12

W> E zKhZ s/^/d dK z ϲϭϬͳϲϵϭͳϭϲϬϬ

W W W. M O R AV I A N A C A D E M Y.O R G

76 MARCH 2016

ADVERTISER INDEX

Allentown Cat Clinic....................................................................................................24 Apollo Grill........................................................................................................................35 Barry Bartakovits Custom Pools............................................................................31 Bella Casa Kitchen & Bath.................................................................................. IFC-1 Blink Optical Boutique................................................................................................32 Bravo! Cucina Italiana .................................................................................................22 Brick Tavern Inn .............................................................................................................29 Brown-Daub Chevrolet ...............................................................................................42 Chestnut Hill Landscape Contractors ..............................................................2-3 Cooper Electric ...............................................................................................................37 Copperhead Grille .........................................................................................................45 CORKED Wine Bar & Steak House ......................................................................76 Creative Awnings...........................................................................................................27 Curtis E. Schneck, Inc. ................................................................................................ 30 deLorenzo's Italian Restaurant & Catering.......................................................23 Designer Awnings .........................................................................................................65 Diocese of Allentown................................................................................................... 71 Dr. Christina M. Lawrence, DMD .........................................................................60 Eastern Surfaces .............................................................................................................33 Edge of the Woods Nursery .....................................................................................75 Embassy Bank for the Lehigh Valley ..................................................................... 5 Enhancements .................................................................................................................72 Eyecare of the Valley ....................................................................................................32 Fiesta Ole Tequila House...........................................................................................73 First Northern Bank & Trust Co. ........................................................................... 68 Friendly Tree Service ...................................................................................................22 Gail Gray Home ..............................................................................................................56 Gebhardt's..........................................................................................................................24 Hartzell's Pharmacy......................................................................................................28 HCR ManorCare Health Services .........................................................................53 Holencik Exteriors ........................................................................................................61 Howard Refrigeration & Air Conditioning Co................................................63 ICS Heating & Air Conditioning............................................................................23 Jeffrey J. Febbo, CFP....................................................................................................25 Jumbars ..............................................................................................................................56 K & H Custom Window Treatments & Accessories............................. 42, 58 Lehigh Valley Iron Pigs..........................................................................................9, 28 Lehigh Valley Scoopers ............................................................................................. 36 Maxim's 22 .........................................................................................................................14 McCoole's at the Historic Red Lion Inn ............................................................ 26 Millcreek Landscape Design ...................................................................................15 Moravian Academy.......................................................................................................76 Morris Black Designs...................................................................................................74 Neighbors Home & Garden Center......................................................................14 Painting & Decorating by Shane, LLC.................................................................35 Pearly Baker's Alehouse .............................................................................................58 People First Federal Credit Union.........................................................................45 Pharo Garden Centre ...................................................................................................31 Physicians Weight Control .......................................................................................74 PTBC Services .................................................................................................................73 QNB ..................................................................................................................................... 64 RCN...................................................................................................................................... 62 Richards Window Fashions ......................................................................................13 Riley's ...................................................................................................................................29 Sachdev Orthopaedics ............................................................................................IBC Sands Bethlehem Event Center................................................................................4 Saranda's on Broadway .........................................................................................OBC Savory Grille .................................................................................................................... 66 Sette Luna ......................................................................................................................... 62 Signature Quality Pools............................................................................................. 36 Smith Brothers Tent Rentals ....................................................................................57 Social Security & Retirement Planning (SSARP) ......................................... 26 Spring Home Show at Stabler Arena............................................................38-39 St. Luke's University Health Network ................................................................... 7 State Theatre Center for the Arts ......................................................................... 49 Stofanak Custom Cabinetry.................................................................................... 66 The Center for Oral & Maxillofacial Surgery and Implantology ..........43 The Hamilton Kitchen & Bar ..................................................................................60 The Paver Savers ........................................................................................................... 64 Turfpro Lawn & Landscape .......................................................................................25 Werley Heating & Air Conditioning Co. ............................................................59 Western Lehigh Landscape ..................................................................................... 30 Youell's Oyster House .................................................................................................33 Young Medical Spa .......................................................................................................67 Zionsville Antique Mall ..............................................................................................75

Now offering a nonoperative new treatment using

YOUR OWN STEM CELLS!

TENDONITIS · ARTHRITIS · JOINT PAIN

SACHDEV ORTHOPAEDICS 3729 Easton-Nazareth Hwy :[L à ® ,HZ[VU 7(

Visit StemCellPA.com for more information.

LEHIGHVALLEYMARKETPLACE.COM

77

PRSRT STD US POSTAGE PAID MERIS INC

1 E BROAD ST, STE 420 BETHLEHEM, PA 18018

POSTMASTER – REQUESTED IN-HOME DELIVERY DATE: MARCH 2 - MARCH 8, 2016

S A R A N D A’ S O N B R O A D WAY

Contemporary French Cuisine

Take a trip to the French countryside without leaving the Lehigh Valley. Savor the finest of modern French cuisine in this historic Fountain Hill location. Exposed 150 year old wooden beams and repointed Pennsylvania Sand Stone walls set the stage for an unforgettable dining experience.

friday & saturday live jazz | happy hour 4-6 pm open tues-sat | dinner & sunday brunch

private parties, catering services, special events sarandasonbroadway.com | 610.861.8181